Jacket: 504-397

Title: FY’21 SY’21 2HSS REWARD PACKAGE (DSO 725377)

Agency: DLA

Bid Opening: December 15, 2020 at 2:00 PM

Bid Terms Discounted Total

$161,161.00 2.0% $157,937.78

$164,275.11 1.0% 20 days $162,632.36

*AWARD

*Monarch Litho, Inc.

Contractor Name

Advantage Mailing LLC-Aneheim

20 days

Verified MJS 12-17-2020
JKT: 504-397 Page 1 of 8

Specifications by: MW Dept: DLA DAPSNorfolk

Reviewed by: MS Reqn: 1-000031G

SPECIFICATIONS

U.S. Government Publishing Office (GPO) - Philadelphia 

Southampton, Pennsylvania 18966-3820

BID OPENING: Bidsshall be opened at 2:00 PM, prevailingPhiladelphia, PA time, on December 15, 2020 at

the U.S. Government Publishing Office, Philadelphia Regional Office. Due to the COVID-19 pandemic, this 

will NOT be a public bid opening.

Any questionsbefore or after award concerning these specifications, email MelitaWebb at mwebb@gpo.gov

or call (215) 364-6465, Ext. 5.

BIDDERS, PLEASE NOTE: Due to the COVID-19 pandemic, the physical office will NOT be open. Based 

on this, bidders MUST submit emails bids to bidsphiladelphia@gpo.gov for this solicitation. No other method of 

bid submission will be accepted at this time.

ADDITIONAL EMAILED BID SUBMISSION PROVISIONS: The Government will not be responsible for 

any failure attributable to the transmission or receipt of the emailed bid including, but not limited to, the following

• Illegibility ofbid.

• Emails over 75 MB may not be received by GPO due to size limitationsfor receiving emails.

• The bidder’s email provider may have different size limitations for sending email; however, bidders 

are advised not to exceed GPO’sstated limit.

• When the email bid is received by GPO, it will remain unopened until the specified bid opening time. 

Government personnel will not validate receipt of the emailed bid prior to bid opening. GPO will use 

the prevailing time (specified as the local time zone) and the exact time that the email is received by 

GPO’s email server asthe official time stamp for bid receipt at the specified location.

OFFERS: Offers must include the cost of all materials and operations for the total quantity ordered in 

accordancewith these specifications. The price for additional quantities must be based on a continuing run, 

exclusive of all basic or preliminary charges and will not be a factor for determination of award. Note: The 

GPO 910 “BID” Formis no longerrequired; bidders are to fill out, sign/initial, as applicable, and return page 

8.

GPO CONTRACT TERMS: Any contractwhich resultsfromthisInvitationfor Bid will be subject to the 

applicable provisions, clauses, and supplemental specifications of GPO Contract Terms (GPO Pub. 310.2, 

effective 12/1/87, Rev. 01-18) and GPO Contract Terms, Quality Assurance Through Attributes Program 

(GPO Pub. 310.1, effective May 1979, (Rev. 09/19).

• GPO Contract Terms (GPO Publication310.2) – https://www.gpo.gov/docs/default-source/formsand-standards-files-for-vendors/contractterms2018.pdf

• GPO QATAP (GPO Publication 310.1) – https://www.gpo.gov/docs/default-source/forms-andstandards-files-for-vendors/qatap-rev-09-19.pdf.

WARRANTY: Contract Clause 15, “Warranty”, of GPO Contract Terms (Publications 310.2, effective 

December 1, 1987 (Rev. 01-18) is amended for the solicitation to the effect that the warranty period is 

EXTENDED from 120 days to one calendar year from the date the check is tendered as final payment.
 504-397 Page 2 of 8

PREAWARD SURVEY: In order to determine the responsibility of the prime contractor or any 

subcontractor, the Government reserves the right to conduct an on-site pre-award survey at the 

contractor’s/subcontractor’s facility or to require other evidence of technical, production, managerial, 

financial, and similar abilities to perform, prior to the award of a contract. As part of the financial 

determination, the contractorin line for award may be required to provide one or more of the following 

financialdocuments.

1. Most recent profit and loss statement

2. Most recent balance sheet

3. Statement of cashflows

4. Current official bank statement

5. Current lines of credit(with amounts available)

6. Letter of commitmentfrom paper supplier(s)

7. Letter of commitment fromand subcontractor

The documents will be reviewed to validate that adequate financial resources are available to perform the 

contract requirements. Documents submitted will be kept confidential and used only for the determination of 

responsibility by the Government. Failure to provide the requested information in the time specified by the 

Government may result in the Contracting Officer not having adequate information to reach an affirmative 

determination of responsibility.

PAYMENT: Submitting invoicesfor payment via the GPO fax gateway (if no samples are required) 

utilizing the GPO barcode coversheet program application is the most efficient method of invoicing. 

Instruction for using this method can be found at the followingweb address:

http://winapps.access.gpo.gov/fms/vouchers/barcode/instructions.html.

Invoices may also be mailed to: U.S. Government PublishingOffice, Office of FinancialManagement, 

Attn: Comptroller, Stop: FMCE, Washington, DC 20401.

For more information about the billing processrefer to the General Information of the Office of Finance 

web page located at https://www.gpo.gov/how-to-work-with-us/vendors/how-to-get-paid.

Vendors are expected to submit invoices within 30 days of job shipping/delivery.

GOVERNMENT TO FURNISH: Printing/publishing files to be uploaded directly to a contractor's 

furnished SFTP site.

PREFLIGHT: Prior to image processing, the contractor shall perform a basic check (preflight) of the 

furnished media and publishing files to assure correct output of the required reproduction image. Any 

errors, media damage, or data corruption that might interfere with proper file image processing must be 

reported to mwebb@gpo.gov.

Any discrepancies of the Government Furnished Materials (GFM) and these specifications, or instances of 

missing files, fonts, instructions, etc. are to immediately be brought to the attention of the GPO Philadelphia 

regionaloffice.

CONTRACTOR TO FURNISH: All materials and operations, other than those listed under 

“Government to Furnish’, necessary to produce the product(s) in accordance with these specifications.
 504-397 Page 3 of 8

PRODUCT: A direct mail package consisting of an outer carrier envelope with one pockets, 2 BRC reply 

cards and letter, printing 4- color process, Pantone 296C (blue), Pantone 187C (red) plus gloss aqueous and 

spot varnish; collated and sealed for the letter shop.

QUANTITY: 1,150,000 total package sets FIRM

 PLUS: 50 Quality Assurance Samples 

 1 Department Sample

TITLE: FY’21 SY’21 2HSS REWARD PACKAGE (DSO 725377)

CONTROL NUMBER: 1200683

***Must be printed on a press capable of printingsix colors(six printing units) plus aqueous coating in a 

single pass.

***All PMS color must be shown in proofs as close as possible to the actual color.

***This is a reprint and all components MUST match to the previously printed pieces.

***Delivery Date is non-negotiable. Second round proofs may be required and should be considered 

and included in cost estimate when bidding on projects/schedule.

***SECONDROUND PROOFS are changesto existing proofs. Corrections(color and/or copy)to be 

made by the printer and the output of proofs need to be included your price.

***FINAL FILES: Upon completion of the printing, printer need to provide two (2) labeled final digital to: 

Jackie McGowan, 2 Maple Street; Hartsdale, NY 10530.

PROOFS

PROOFS FOR SELF-MAILER: 2 high resolution proofsets(as described below), **2 constructed digital 

content proofs, and 2 set ofstock samples. Ink drawdownsfor each pantone for each color version.

 

 Contractor should retain 2nd set of proofs for reference. 

2 set(s)of digitalone-piece composite laminatedhalftone proofs on the actual production stock (Kodak 

Approval, Polaroid PolaProof,CreoSpectrum, or Fuji Final Proof) with a minimum resolution of 2400 x 

2400 dpi.

At contractors option, (2) set(s) of inkjet proofs that are G7 profiled and use pigment-based inks may be 

submitted in lieu of digital one-piece composite laminated halftone proofs. A proofing RIP that provides an 

option for high quality color matching such as Device Links Technology and/or ICC Profiles Technology, 

and meets or exceeds industry tolerance to ISO 12647-7 standard for Graphic Technology (as of 2016 and 

future amendments) must be utilized. Proofs must be ripped and sent at plate resolution (minimum of 2400 

x 2400 dpi). If using a 1 bit tiff, the tiff must be made at a minimum of 2400 dpi. Output must be a 

minimum of 2400 x 1200 dpi on a GRACoL or SWOP certified proofing media. Proofs must contain both 

of the following to be evaluated for accuracy: 3-tier color control strip: IDEAlliance ISO 12647-7 2013(i1), 

and the GPO Resolution target found at: www.gpo.gov/gporestarget.pdf. NOTE: If a contractor chooses this

proof option, prior evaluation and approval of this proofing method must be provided by GPO, Quality 

Controlfor Published Products, to ensure that the final product will be produced in accordancewithcontract 

specifications. See instructions at: https://www.gpo.gov/docs/default-source/forms-and-standards-files-forendors/qlsamples6f200c30b44a64308413ff00001d133d.pdf. Failure to obtain this evaluation and approval 

may be cause for the job to be rejected should the final product not match the proofs for color.
 504-397 Page 4 of 8

Proofs must contain color control bars(such as Brunner,GATF,GRETAG, or RIT) for each color of ink on 

the sheet. Control bars must be placed parallel to the press ink rollers and must show areas consisting of 

minimum 1/8 x 1/8 solid color patches; tint patches of 25, 50 and 75%; dot gain scale; and gray balance 

patchesfor process color (if applicable). These areas must be repeated consecutively acrossthe sheet.

The make and model number of the proofing systemutilized shall be furnishedwith the proofs.These proofs 

must contain all elements, be in press configuration, and indicate margins. Proofs will be used for color 

match on press. Direct to plate must be used to produce the final product with a minimum of 2400 x 2400 

dpi.

Pantone colors may be substitutedwith a similar color (with the exception of process yellow) but may not 

be built out of the four process colors. If producing Inkjet proofs, Pantone colors must be simulated on 

proofs and must be proofed separately on a digital color content, overlay, or inkjet proof.

Digital color content proof shall be used to represent spot varnish.

2 set(s) of digital color content proofs. Directto plate must be used to produce the final product with a 

minimumresolution of 2400 x 2400 dpi.

Proofs must be created using the same Raster Image Processor (RIP) that will be used to produce the product.

Proofsshall be collatedwith all elementsin proper position (not pasted up), imaged face and back, trimmed 

and folded to the finished size of the product, as applicable.

One set of proofsto be sent to the addresses provided and one set to be held by contractorfor reference, 

corrections and/approvals.

Stock samples: At the same time as submission of the proofs,submit a minimumof 2 set, 8-1/2 x 11 blank 

sheetsto proof addressee of the actual paper to be used in the production of the contractrequirements.

Samples must be of the kind and quality required by the specifications. The Government will rely on the 

samples only as a reference to the general appearance of the stock that will be provided by the contractorin 

conformance to the specifications. The Government assumes no contractual obligation to perform any 

inspection and testfor the benefit of the contractor.The Government'sfailure to inspect and accept or reject 

the paper samples shall not re lie v e the contractor from responsibility, nor impose liability on the 

Government, for nonconforming paper.

STOCK APPROVALNOTE: Stock sample must be sent to the address provided below for customerreview 

PRIOR to any contractorstock procurement or use. The customer will not be held financially responsible for 

any stock procurement for this job that was not previously provided to the customer for review and in 

conformance to the paperspecifications.

***Contractorto submit ink draw downs on actual production stock of Pantone color(s) used to produce the 

product.Half of drawdownmust show varnish. Send to allspecified proof addresseesfor approval PRIOR to 

any contractor procurement or use.

Proofs are due on/or before December 22, 2020 and will be held 3 working days.

1. One set of proofs(HighResolutionproofset, DigitalContent proofset, ink drawdownsfor each pantone 

for each color version and stock sample), should be sent directly to: Jackie McGowan, 2 Maple Street 

Hartsdale, NY 10530, 646-207-2575; M/F: Direct Mail, Jacket: 504-397, Requisition: 1-000031G

Plussubmit one "Press Quality" PDF "soft" proof(for content only) using the same Raster Image Processor 

(RIP)that will be used to produce the final printed product. PDF proof will be evaluated for text flow, image 

position, and color breaks. Proof will not be used for color match. Proofs must have all elements in proper 

position. Email to: jackie.mcgowan@wundermanthompson.com and Jennifer.2.Brown@dla.mil.
 504-397 Page 5 of 8

PROOFING REQUIREMENTS: All of the requirements specified above must be met by the contractor.

Failure to comply could cause the Government to return the proofsimmediatelyfor remedy. No additional 

time beyond the original production schedule established in these specifications will be allowed for 

fulfillment of proofing requirements.

NOTE: ALL PROOFS AND PAPER SAMPLE MUST BE SIGNED BY A REPRESENTATIVEOF 

YOUR COMPANY AND IDENTIFIEDWITH THE COMPANY NAME.

Description of each item in each package

Item 1: Outer Carrier Envelope 1 Version

Code: SSREG21

Quantity: 1,150,000 total FIRM

Size: 14 x 8-1/2 flat; converts to 5 x 8-1/2” Closed faced booklet style.

Ink: 4 color process, Pantone 296C (blue) and Pantone 187C (red) 

Aqueous Coating: 100% Overall Gloss Aqueous coating.

Stock: White No. 1 Coated Cover, Gloss finish, 80 lbs. per 500 sheets, 20 x 26”, equal to JCP L11.

Format: The carrier prints face and back in 4 color process plus Pantone 296 and 187 plus 100 %Gloss 

Instructions: The carrier must be printed on flat sheets (sheet fed) and then converted into carrier. 14 x 8-1/2 

Flat; converts to 5 x 8-1/2” Closed faced Booklet style. Panel sizes are 4”, 5”, and 5”. Inside 4” panel glues 

3/8” on each side to create a pocket for Items 2 and 3. All images are “High Resolution” files. Follow files for 

color breaks and template. NOTE: The printer must knock out the background in the bleed areas that are to be 

glued.

Item 2: 1 Business Rely Cards

Universal Gender - BASE (SSREGB21) PASS (SSREP21) - 1,150,000 of Each

Quantity: 2,300,000 total FIRM 

Size: 6” x 4 1⁄4”

Ink: 4 color process, Pantone 296C (blue) and Pantone 187C (red)

Aqueous Coating: Spot gloss aqueous coating on 4 color process, Pantone 296C (Blue) and Pantone 

187C (Red).

Stock: White No. 1 Coated Cover, Gloss finish, 80 lbs. per 500 sheets, 20 x 26”, equal to JCP L11.

Instructions: BRCs print face and back, head to head. Face (message side) in 4 color process, Pantone 296C 

(blue), Pantone 187C (red). Back (address side) print type and rule in black ink. 

Margins: Per file-form bleeds 3 sides, face and back. 

 Item 3: Insert Letter

Code: SSRELG21

Quantity: 1,150,000 total FIRM

Size: 7-1/4 x 9” flat; folds to 7-1/4 x 4-1/2”

Ink: 4 color process, Pantone 296C (blue) and Pantone 187C (red).

Varnish: Spot gloss varnish on all color areas and both Pantone 296C (blue), Pantone 187C (red).

Stock: White No. 1 Coated Text, Gloss-finish, 80 lbs. per 500 sheets, 25 x 38”, equal to JCP Code A181. 

 Instructions: All images are “High Resolution” files. Follow files for color breaks. 

 Margins: Per files bleed 3 sides, face side only. 

 Binding: Trim 4 sides and fold and score horizontally to 7-1/4 x 4-1/2. Follow files laser print and samples

 for correct fold.

ASSEMBLY:

 In carrier pocket insert the folded letter in front, with color bands on top and facing forward;

 behind the letter insert the Base BRC; behind the Base BRC insert the Pass Along BRC, all facing forward when 

pulled out of the pocket. Seal carrier with THREE 3/8 fugitive glue dots along the bottom for mailing.

PANEL OUTSIDE CODE LETTER BASE REPLY CODE PASS REPLY CODE

 UNIVERSAL GENDER SSREG21 SSRELG21 SSREGB21 SSREGP21 
 504-397 Page 6 of 8

COLLATION and STUFFING: When the outer carrier/envelope is opened by the end user, the Letter should 

appear first, followed Base along BRC (Postal side), then the Pass Reply BRC (Postal side). Follow file and samples

for proper collation positions. NOTE: After the Letter and BRC’s are collated and inserted inside the Outer Envelope, 

the carrier must be seal with three 3/8 fugitive glue dots in accordance with Postal Service for mailing, creating a 

self-mailer.

PACKING: All packages are to be packed in cartons by outside code. Pack in new corrugated solid fiberboard 

containers with minimum bursting strength of 275 psi. DO NOT SHRINK WRAP ITEMS. Supplied GPO 905 

carton labels must be followed. Bulk packaging must be stabilized to avoid bursting or shifting on truck(s) 

during the delivery process, of which, may cause damage and/or hamper the letterhouse process.

NOTE: Pallets are required for all destinations receiving 10 or more shipping containers. Failure to properly 

palletize may be cause for re-palletizing at contractor's expense. See GPO Contract Terms.

SCHEDULE: Adherence to this schedule must be maintained. See “Notice of Compliance with Schedules”, in 

GPO Pub. 310.2 Rev. 1-18. Purchase Order and furnished material will be electronically available to provide to 

the contractor by December 17, 2020.

Unscheduled material such asshippingdocuments,receipts or instructions,delivery list, labels, etc.,will be 

furnished with the order shortly thereafter. In the event such information is not received in due time, the 

contractor will not be relieved of any responsibility in meeting the shipping schedule because of failure to 

request such information.

RECEIPT FOR DELIVERY: As applicable, the contractor must furnish their own receipts for deliveries. These 

receiptsmust include the GPOjacket number; total quantitydeliverednumber of cartons, and quantity per carton; 

date delivery made; and signature of the Government agent accepting delivery. The original copies of these 

receipts must accompany the contractor’sinvoice for payment.

Any Order Delivery/Tracking Report is required for all deliveries. Contractor to update report with each 

shipment and each confirmed delivery and email to: Jennifer.2.Brown@dla.mil and 

jackie.mcgowan@wundermanthompson.com.

DISTRIBUTION: Deliver f.o.b. destination. Ship all destinations by traceable means. All expenses incidental 

to picking up and returning materials and samples must be borne by the contractor.

Deliver 10 samples and two final digital downloads to: Ms. Jackie McGowan, 2 Maple Street, 

 Hartsdale, NY 10530 on/before January 15, 2021.

 Deliver complete on/or before January 13, 2021:

DATA MAIL

240 Hartford Avenue

Newington, CT 06111

Attn: Colleen Costin (860) 666-0399

Immediately upon completion ofthisordersend1 printed package/set to: DLA, 1641 Morris Street, BLDG 

K-BB, Norfolk, VA 23511 

Please note: Contractor to hold until notified by Jackie McGowan, 50 samples sealed and 50 samples 

package/sets not sealed. 

Ms. Jackie McGowan 

Wunderman Thompson 

466 Lexington Ave.

New York, NY 10017 

(212) 210-7806
 504-397 Page 7 of 8

QUALITY ASSURANCE LEVELS AND STANDARDS: The following levels and standards shall 

apply to these specifications:

Product Quality Levels:

(a) Printing Attributes – Level 1

(b) Finishing Attributes – Level 1

(c) Exceptions: None

Inspection Levels (from ANSI/ASQC Z1.4):

(a) Non-destructiveTests - General Inspection Level 1

(b) DestructiveTests - Special Inspection LevelS-2.

SpecifiedStandards: The specified standardsfor the attributesrequiring themshall be: 

Attribute SpecifiedStandard

P-7. Type Quality and Uniformity ApprovedProofs 

P-8. Halftone Match (Single and Double Impression) ApprovedProofs

P-9. Solid and Screen TintColor Match InkDrawDown/PantoneMatchingSystem 

P-10. Process Color Match Approved Proofs

QUALITY ASSURANCE RANDOM COPIES: 50 package/sets. The contractorisrequired to submit

quality assurance random copies to test for compliance against specifications. The contractor must divide 

the entire order into 50 equalsublotsfor each Item and select a copy froma different general area of each

sublot. The contractor will be required to execute a statement furnished by GPO certifying that copies were 

selected as directed. A copy of the purchase order/specificationsmust be included.

BusinessReply Maillabels will be furnished for mailingthe qualityassurancerandomcopies(***NOTE: to 

be mailed to WASHINGTON, DC). The copies are to be mailed at the same time as the first scheduled 

shipment. A U.S. Postal Service approved Certificate of Mailing, identified by Jacket and Purchase Order 

number must be furnishedwith billing.

 
 504-397 Page 8 of 8

BID OFFER

SHIPMENT(S): Shipments will be made from: City _, State

JACKET NO:504-397

Bid Price $ Additional Rate

DISCOUNTS: Discount is offered for paymentas follows: Percent, calendar 

days. See Article 12 “Discounts” of SolicitationProvisionsin GPO ContractTerms (Publication 310.2).

BID ACCEPTANCE PERIOD: In compliance with the above, the undersigned agrees, if this bid is accepted 

within calendar days (60 calendar days unless a different period is inserted by the bidder) from the 

date for receipt of bids, to furnish the specified items at the price set opposite each item, delivered at the 

designatedpoints(s), in exact accordance with specifications.

NOTE: Failure to provide a 60-day bid acceptance period may result in expiration of the bid prior to award. 

AMENDMENT(S): Bidder hereby acknowledges amendment(s)number(ed)

BIDDER’S NAME AND SIGNATURE: Unless specific written exception is taken, the bidder, by signing 

and submitting a bid, agrees with and accepts responsibility for all certifications and representations as 

required by the solicitation and GPO Contract Terms – Publication 310.2. When responding by email, fill 

out and return one completed copy of all applicable pages that include the Jacket Number, Bid Price, 

Additional Rate, Discounts, Amendments, Bid Acceptance Period, and Bidder’s Name and Signature, 

including signing where indicated. Valid electronic signatures will be accepted in accordance with the 

Uniform Electronic Transactions Act, § 2. Electronic signatures must be verifiable of the person authorized 

by the company to sign bids.

Failure to sign the signature block below may result in the bid being declared non-responsive.

(CompanyName) (GPO Contractor’sCode)

(Street Address, City, State and Zip Code)

(Printed Nameand Title) (Telephonenumber)

(Signature) (Date)

(E-Mail) (FacsimileNumber)

**************************************************************************************** 

THIS SECTION FOR GPO USE ONLY

Certified by: Date: ContractingOfficer: Date:

(Initials) (Initials)