Jacket: 504-516

Title: FY’21 SY’22 2HSJ 0321 MAILING FLAG PACKAGE (DSO 731050)

Agency: DLA

Bid Opening: February 8, 2021 at 2 PM

Contractor Name Bid Terms Discounted Total

*MONARCH LITHO, INC $157,751.00 2% 20 days $154,595.98

ADVANTAGE MAILING LLC $188,815.40 1% 20 days $186,927.25

*= Awarded
JKT: 504-516 Page 1 of 8

Specifications by: MR Dept: DLA DAPSNorfolk

Reviewed by: MW Reqn: 1-000081G-731050

SPECIFICATIONS

U.S. Government Publishing Office (GPO) - Philadelphia 

Southampton, Pennsylvania 18966-3820

BID OPENING: Bidsshall be opened at 2:00 PM, prevailing Philadelphia, PA time, on Monday February 8,

2021 at the U.S. Government PublishingOffice,PhiladelphiaRegional Office.Due to the COVID-19 pandemic,

this will NOT be a public bid opening.

Any questionsbefore or after award concerning these specifications, email Michael Rosen at

mrosen@gpo.gov or call (215) 364-6465, Ext. 6.

BIDDERS, PLEASE NOTE: Due to the COVID-19 pandemic, the physical office will NOT be open. Based 

on this, bidders MUST submit emails bids to bidsphiladelphia@gpo.gov for this solicitation. No other method of 

bid submission will be accepted at this time.

ADDITIONAL EMAILED BID SUBMISSION PROVISIONS: The Government will not be responsible for 

any failure attributable to the transmission or receipt of the emailed bid including, but not limited to, the following

• Illegibility ofbid.

• Emails over 75 MB may not be received by GPO due to size limitationsfor receiving emails.

• The bidder’s email provider may have different size limitations for sending email; however, bidders 

are advised not to exceed GPO’sstated limit.

• When the email bid is received by GPO, it will remain unopened until the specified bid opening time. 

Government personnel will not validate receipt of the emailed bid prior to bid opening. GPO will use 

the prevailing time (specified as the local time zone) and the exact time that the email is received by 

GPO’s email server asthe official time stamp for bid receipt at the specified location.

OFFERS: Offers must include the cost of all materials and operations for the total quantity ordered in 

accordancewith these specifications. The price for additional quantities must be based on a continuing run, 

exclusive of all basic or preliminary charges and will not be a factor for determination of award. Note: The 

GPO 910 “BID” Formis no longerrequired; bidders are to fill out, sign/initial, as applicable, and return page 

8.

GPO CONTRACT TERMS: Any contractwhich resultsfromthisInvitationfor Bid will be subject to the 

applicable provisions, clauses, and supplemental specifications of GPO Contract Terms (GPO Pub. 310.2, 

effective 12/1/87, Rev. 01-18) and GPO Contract Terms, Quality Assurance Through Attributes Program 

(GPO Pub. 310.1, effective May 1979, (Rev. 09/19).

• GPO Contract Terms (GPO Publication310.2) – https://www.gpo.gov/docs/default-source/formsand-standards-files-for-vendors/contractterms2018.pdf

• GPO QATAP (GPO Publication 310.1) – https://www.gpo.gov/docs/default-source/forms-andstandards-files-for-vendors/qatap-rev-09-19.pdf.

WARRANTY: Contract Clause 15, “Warranty”, of GPO Contract Terms (Publications 310.2, effective 

December 1, 1987 (Rev. 01-18) is amended for the solicitation to the effect that the warranty period is 

EXTENDED from 120 days to one calendar year from the date the check is tendered as final payment.
 504-516 Page 2 of 8

PREAWARD SURVEY: In order to determine the responsibility of the prime contractor or any 

subcontractor, the Government reserves the right to conduct an on-site pre-award survey at the 

contractor’s/subcontractor’s facility or to require other evidence of technical, production, managerial, 

financial, and similar abilities to perform, prior to the award of a contract. As part of the financial 

determination, the contractorin line for award may be required to provide one or more of the following 

financialdocuments.

1. Most recent profit and loss statement

2. Most recent balance sheet

3. Statement of cashflows

4. Current official bank statement

5. Current lines of credit(with amounts available)

6. Letter of commitmentfrom paper supplier(s)

7. Letter of commitment fromand subcontractor

The documents will be reviewed to validate that adequate financial resources are available to perform the 

contract requirements. Documents submitted will be kept confidential and used only for the determination of 

responsibility by the Government. Failure to provide the requested information in the time specified by the 

Government may result in the Contracting Officer not having adequate information to reach an affirmative 

determination of responsibility.

PAYMENT: Submitting invoicesfor payment via the GPO fax gateway (if no samples are required) 

utilizing the GPO barcode coversheet program application is the most efficient method of invoicing. 

Instruction for using this method can be found at the followingweb address:

http://winapps.access.gpo.gov/fms/vouchers/barcode/instructions.html.

Invoices may also be mailed to: U.S. Government PublishingOffice, Office of FinancialManagement, 

Attn: Comptroller, Stop: FMCE, Washington, DC 20401.

For more information about the billing processrefer to the General Information of the Office of Finance 

web page located at https://www.gpo.gov/how-to-work-with-us/vendors/how-to-get-paid.

Vendors are expected to submit invoices within 15 days of job shipping/delivery.

GOVERNMENT TO FURNISH: Printing/publishing files to be uploaded directly to a contractor's 

furnished sFTP site.

PREFLIGHT: Prior to image processing, the contractor shall perform a basic check (preflight) of the 

furnished media and publishing files to assure correct output of the required reproduction image. Any 

errors, media damage, or data corruption that might interfere with proper file image processing must be 

reported to mrosen@gpo.gov.

Any discrepancies of the Government Furnished Materials (GFM) and these specifications, or instances of 

missing files, fonts, instructions, etc. are to immediately be brought to the attention of the GPO Philadelphia 

regionaloffice.

CONTRACTOR TO FURNISH: All materials and operations, other than those listed under 

“Government to Furnish’, necessary to produce the product(s) in accordance with these specifications.
 504-516 Page 3 of 8

PRODUCT: A direct mail package consisting of a pictorial window envelope, folded insert and (2) BRC 

reply cards, printing 4- color process, Pantone 296C (blue), Pantone 187C (red) plus overall gloss aqueous.

QUANTITY: 960,000 total package sets FIRM

 TITLE: FY’21 SY’22 2HSJ 0321 MAILING FLAG PACKAGE (DSO 731050)

CONTROL NUMBER: 1203801

NOTE: Quantity is 3,840,000 pieces for 960,000 complete packages (includes overs for the mailing and 

samples). Package to be assembled and addressed at the lettershop. 

MANDATORIES: 

Level 1 

• All Colors Must print in one pass 

• All PMS colors must be shown in proof as close as possible to the actual color 

• This is a reprint and all components MUST match to the previously printed pieces. 

• Press schedule must be provided along with how many shifts this will be printed over. 

• Delivery Date is non-negotiable. Second round proofs may be required and should be considered and 

included in cost estimate when bidding on project/schedule. 

• SECOND ROUND PROOFS are changes to existing proofs. Corrections (color and/or copy) to be made 

by the printer and the output of proofs need to be included in your price. 

PROOFS

PROOFS FOR SELF-MAILER: 2 high resolution proofsets(as described below), **2 constructed digital 

content proofs, and 2 set ofstock samples. Ink drawdownsfor each pantone for each color version.

 

 Contractor should retain 2nd set of proofs for reference. 

2 set(s)of digitalone-piece composite laminatedhalftone proofs on the actual production stock (Kodak 

Approval, Polaroid PolaProof,CreoSpectrum, or Fuji Final Proof) with a minimum resolution of 2400 x 

2400 dpi.

At contractors option, (2) set(s) of inkjet proofs that are G7 profiled and use pigment-based inks may be 

submitted in lieu of digital one-piece composite laminated halftone proofs. A proofing RIP that provides an 

option for high quality color matching such as Device Links Technology and/or ICC Profiles Technology, 

and meets or exceeds industry tolerance to ISO 12647-7 standard for Graphic Technology (as of 2016 and 

future amendments) must be utilized. Proofs must be ripped and sent at plate resolution (minimum of 2400 

x 2400 dpi). If using a 1 bit tiff, the tiff must be made at a minimum of 2400 dpi. Output must be a 

minimum of 2400 x 1200 dpi on a GRACoL or SWOP certified proofing media. Proofs must contain both 

of the following to be evaluated for accuracy: 3-tier color control strip: IDEAlliance ISO 12647-7 2013(i1), 

and the GPO Resolution target found at: www.gpo.gov/gporestarget.pdf. NOTE: If a contractor chooses this

proof option, prior evaluation and approval of this proofing method must be provided by GPO, Quality 

Controlfor Published Products, to ensure that the final product will be produced in accordancewithcontract 

specifications. See instructions at: https://www.gpo.gov/docs/default-source/forms-and-standards-files-forendors/qlsamples6f200c30b44a64308413ff00001d133d.pdf. Failure to obtain this evaluation and approval 

may be cause for the job to be rejected should the final product not match the proofs for color.
 504-516 Page 4 of 8

Proofs must contain color control bars(such as Brunner,GATF,GRETAG, or RIT) for each color of ink on 

the sheet. Control bars must be placed parallel to the press ink rollers and must show areas consisting of 

minimum 1/8 x 1/8 solid color patches; tint patches of 25, 50 and 75%; dot gain scale; and gray balance 

patchesfor process color (if applicable). These areas must be repeated consecutively acrossthe sheet.

The make and model number of the proofing systemutilized shall be furnishedwith the proofs.These proofs 

must contain all elements, be in press configuration, and indicate margins. Proofs will be used for color 

match on press. Direct to plate must be used to produce the final product with a minimum of 2400 x 2400 

dpi.

Pantone colors may be substitutedwith a similar color (with the exception of process yellow) but may not 

be built out of the four process colors. If producing Inkjet proofs, Pantone colors must be simulated on 

proofs and must be proofed separately on a digital color content, overlay, or inkjet proof.

Digital color content proof shall be used to represent spot varnish.

2 set(s) of digital color content proofs. Directto plate must be used to produce the final product with a 

minimumresolution of 2400 x 2400 dpi.

Proofs must be created using the same Raster Image Processor (RIP) that will be used to produce the product.

Proofsshall be collatedwith all elementsin proper position (not pasted up), imaged face and back, trimmed 

and folded to the finished size of the product, as applicable.

One set of proofsto be sent to the addresses provided and one set to be held by contractorfor reference, 

corrections and/approvals.

Stock samples: At the same time as submission of the proofs,submit a minimumof 2 set, 8-1/2 x 11 blank 

sheetsto proof addressee of the actual paper to be used in the production of the contractrequirements.

Samples must be of the kind and quality required by the specifications. The Government will rely on the 

samples only as a reference to the general appearance of the stock that will be provided by the contractorin 

conformance to the specifications. The Government assumes no contractual obligation to perform any 

inspection and testfor the benefit of the contractor.The Government'sfailure to inspect and accept or reject 

the paper samples shall not re lie v e the contractor from responsibility, nor impose liability on the 

Government, for nonconforming paper.

STOCK APPROVALNOTE: Stock sample must be sent to the address provided below for customerreview 

PRIOR to any contractorstock procurement or use. The customer will not be held financially responsible for 

any stock procurement for this job that was not previously provided to the customer for review and in 

conformance to the paperspecifications.

***Contractorto submit ink draw downs on actual production stock of Pantone color(s) used to produce the 

product.Half of drawdownmust show varnish. Send to allspecified proof addresseesfor approval PRIOR to 

any contractor procurement or use.

Proofs are due on/or before February 16, 2021 and will be held 3 working days.

1. One set of proofs(HighResolutionproofset, DigitalContent proofset, ink drawdownsfor each pantone 

for each color version and stock sample), should be sent directly to: Jackie McGowan, 2 Maple Street 

Hartsdale, NY 10530, 646-207-2575; M/F: Direct Mail, Jacket: 504-397, Requisition: 1-000031G

Plussubmit one "Press Quality" PDF "soft" proof(for content only) using the same Raster Image Processor 

(RIP)that will be used to produce the final printed product. PDF proof will be evaluated for text flow, image 

position, and color breaks. Proof will not be used for color match. Proofs must have all elements in proper 

position. Email to: jackie.mcgowan@wundermanthompson.com, Jennifer.2.Brown@dla.mil and

mrosen@gpo.gov.
 504-516 Page 5 of 8

PROOFING REQUIREMENTS: All of the requirements specified above must be met by the contractor.

Failure to comply could cause the Government to return the proofsimmediatelyfor remedy. No additional 

time beyond the original production schedule established in these specifications will be allowed for 

fulfillment of proofing requirements.

NOTE: ALL PROOFS AND PAPER SAMPLE MUST BE SIGNED BY A REPRESENTATIVEOF 

YOUR COMPANY AND IDENTIFIEDWITH THE COMPANY NAME.

Description of each item in each package

Item 1: PICTORIAL WINDOW ENVELOPE

Quantity: 960,000 (No Overs/No Unders) 

Size: 5” X 9” Pictorial Window Booklet 

Color: 7/0 Bleed - (4/C Process Color + PMS 296 + PMS 187 + Overall Gloss Aqueous) 

Stock: 80# Coated One Side Text (C1S) White (Match Sample)

Windows: On Face – 3 3⁄4” x 7 3⁄4” (Top left corner of this window die cut has a 1 7/8” x 1 1⁄2” area remaining 

that will be glued to the cello patch. 

On Back – Address Window is 1 1⁄4” x 4 1⁄4” with Cello Patch 

Flap: 1 1⁄2” gummed flap with rounded corners 

Instructions: From final electronic production file posted to selected suppliers sFTP site output and provide color 

proof and digital asset proof along with stock sample for approval. 

As an envelope die is not available, bleed has been extended and to knock out those areas needed for gluing 

from side and top 

NOTE: Stock sample must be approved by Agency prior to purchase for printing

Item 2: Insert

Quantity: 960,000 (No Overs/No Unders) 

Size: Flat – 17” x 9” 

Fold to: 8 1⁄2” x 9” then fold again to 8 1⁄2” x 4 1⁄2” 

Color: 7/5 Bleed - (4/C Process Color + PMS 296 + PMS 187 + Overall Gloss Aqueous) 

Stock: 80# Gloss Text White 

Instructions: From final electronic production file posted to selected suppliers sFTP site output and provide color 

proof and folded digital asset proof along with stock sample for approval. 

NOTE: The requested stock sample is for approval of the actual stock and paper should not be purchased 

prior to approval of paper sample. 

 Item 3: Reply Cards (2)

 Quantity: 1,920,000 (Breakdown Below) – (No Overs/No Unders)

 Breakdown: Universal Gender

Base Code SJGBN21 = 960,000

Pass Code SJGPN21 = 960,000

Size: 8 1⁄2” x 4 3⁄4” Flat 

Color: 4/C Process + PMS 296 + PMS 187 + Overall Gloss Aqueous. 

Stock: 80# Matte Coated Cover – White 

Perf: Right Angle (L-Shaped) blind perf

Proofs: From final electronic production file posted to selected suppliers sFTP site output and provide color 

proof and folded digital asset proof along with stock sample for approval. 

NOTE: The requested stock sample is for approval of the actual stock and paper should not be purchased 

prior to approval of paper sample.
 504-516 Page 6 of 8

PACKING: All packages are to be packed in cartons by outside code. Pack in new corrugated solid fiberboard 

containers with minimum bursting strength of 275 psi. DO NOT SHRINK WRAP ITEMS. Supplied GPO 905 

carton labels must be followed. Bulk packaging must be stabilized to avoid bursting or shifting on truck(s) 

during the delivery process, of which, may cause damage and/or hamper the letterhouse process.

NOTE: Pallets are required for all destinations receiving 10 or more shipping containers. Failure to properly 

palletize may be cause for re-palletizing at contractor's expense. See GPO Contract Terms.

SCHEDULE: Adherence to this schedule must be maintained. See “Notice of Compliance with Schedules”, in 

GPO Pub. 310.2 Rev. 1-18. Purchase Order and furnished material will be electronically available to provide to 

the contractor by February 10, 2021.

Unscheduled material such asshippingdocuments,receipts or instructions,delivery list, labels, etc.,will be 

furnished with the order shortly thereafter. In the event such information is not received in due time, the 

contractor will not be relieved of any responsibility in meeting the shipping schedule because of failure to 

request such information.

RECEIPT FOR DELIVERY: As applicable, the contractor must furnish their own receipts for deliveries. These 

receiptsmust include the GPOjacket number; total quantitydeliverednumber of cartons, and quantity per carton; 

date delivery made; and signature of the Government agent accepting delivery. The original copies of these 

receipts must accompany the contractor’sinvoice for payment.

Any Order Delivery/Tracking Report is required for all deliveries. Contractor to update report with each 

shipment and each confirmed delivery and email to:mrosen@gpo.gov, Jennifer.2.Brown@dla.mil and 

jackie.mcgowan@wundermanthompson.com.

DISTRIBUTION: Deliver f.o.b. destination. Ship all destinations by traceable means. All expenses incidental 

to picking up and returning materials and samples must be borne by the contractor.

Deliver 10 samples and two final digital downloads to: Ms. Jackie McGowan, 2 Maple Street, 

 Hartsdale, NY 10530 on/before April 2nd, 2021.

 Deliver complete on/or before March 16, 2021:

 DATA MAIL

240 Hartford Avenue

Newington, CT 06111

Attn: Colleen Costin (860) 666-0399

Immediately upon completion ofthisordersend1 printed package/set to: DLA, 1641 Morris Street, BLDG 

K-BB, Norfolk, VA 23511 

Please note: Contractor to hold until notified by Jackie McGowan, 50 samples and 50 samples package/sets 

not sealed. 

Ms. Jackie McGowan 

Wunderman Thompson 

466 Lexington Ave.

New York, NY 10017 

(212) 210-7806
 504-516 Page 7 of 8

QUALITY ASSURANCE LEVELS AND STANDARDS: The following levels and standards shall 

apply to these specifications:

Product Quality Levels:

(a) Printing Attributes – Level 1

(b) Finishing Attributes – Level 1

(c) Exceptions: None

Inspection Levels (from ANSI/ASQC Z1.4):

(a) Non-destructiveTests - General Inspection Level 1

(b) DestructiveTests - Special Inspection LevelS-2.

SpecifiedStandards: The specified standardsfor the attributesrequiring themshall be: 

Attribute SpecifiedStandard

P-7. Type Quality and Uniformity ApprovedProofs 

P-8. Halftone Match (Single and Double Impression) ApprovedProofs

P-9. Solid and Screen TintColor Match InkDrawDown/PantoneMatchingSystem 

P-10. Process Color Match Approved Proofs

QUALITY ASSURANCE RANDOM COPIES: 50 package/sets. The contractorisrequired to submit

quality assurance random copies to test for compliance against specifications. The contractor must divide 

the entire order into 50 equalsublotsfor each Item and select a copy froma different general area of each

sublot. The contractor will be required to execute a statement furnished by GPO certifying that copies were 

selected as directed. A copy of the purchase order/specificationsmust be included.

BusinessReply Maillabels will be furnished for mailingthe qualityassurancerandomcopies(***NOTE: to 

be mailed to WASHINGTON, DC). The copies are to be mailed at the same time as the first scheduled 

shipment. A U.S. Postal Service approved Certificate of Mailing, identified by Jacket and Purchase Order 

number must be furnishedwith billing.

 
 504-516 Page 8 of 8

BID OFFER

SHIPMENT(S): Shipments will be made from: City _, State

JACKET NO:504-516

Bid Price $ Additional Rate

DISCOUNTS: Discount is offered for paymentas follows: Percent, calendar 

days. See Article 12 “Discounts” of SolicitationProvisionsin GPO ContractTerms (Publication 310.2).

BID ACCEPTANCE PERIOD: In compliance with the above, the undersigned agrees, if this bid is accepted 

within calendar days (60 calendar days unless a different period is inserted by the bidder) from the 

date for receipt of bids, to furnish the specified items at the price set opposite each item, delivered at the 

designatedpoints(s), in exact accordance with specifications.

NOTE: Failure to provide a 60-day bid acceptance period may result in expiration of the bid prior to award. 

AMENDMENT(S): Bidder hereby acknowledges amendment(s)number(ed)

BIDDER’S NAME AND SIGNATURE: Unless specific written exception is taken, the bidder, by signing 

and submitting a bid, agrees with and accepts responsibility for all certifications and representations as 

required by the solicitation and GPO Contract Terms – Publication 310.2. When responding by email, fill 

out and return one completed copy of all applicable pages that include the Jacket Number, Bid Price, 

Additional Rate, Discounts, Amendments, Bid Acceptance Period, and Bidder’s Name and Signature, 

including signing where indicated. Valid electronic signatures will be accepted in accordance with the 

Uniform Electronic Transactions Act, § 2. Electronic signatures must be verifiable of the person authorized 

by the company to sign bids.

Failure to sign the signature block below may result in the bid being declared non-responsive.

(CompanyName) (GPO Contractor’sCode)

(Street Address, City, State and Zip Code)

(Printed Nameand Title) (Telephonenumber)

(Signature) (Date)

(E-Mail) (FacsimileNumber)

**************************************************************************************** 

THIS SECTION FOR GPO USE ONLY

Certified by: Date: ContractingOfficer: Date:

(Initials) (Initials)