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                                                                    EXHIBIT 10.1

                         EXECUTIVE EMPLOYMENT AGREEMENT


         THIS AGREEMENT is made and entered into on 14th day of July, 2003, by
and between G&K SERVICES, INC., a Minnesota corporation with its principal
business office in the State of Minnesota (hereinafter "Employer", as such term
is further defined in Section 1.7 below); and Jeffrey R. Kiesel, a Connecticut
resident (hereinafter "Executive").

                                  INTRODUCTION

         A. Employment and Protection of Employer. Employer desires to retain
Executive as an employee in the capacity of Senior Vice President, Field
Operations (reporting to Employer's President and Chief Operating Officer), or,
subject to Executive's rights hereunder, such other title and position as the
Board (as defined below) shall later determine, and obtain Executive's promises
not to harm Employer (as set forth in Article 7). Article 7 of this Agreement
includes a description of Employer's "Confidential Information." In Executive's
position with Employer, Executive will have access to and control over certain
of Employer's Confidential Information, which Employer has developed at great
expense, time and effort. As a result, disclosure of any such Confidential
Information to a competitor would cause irreparable harm to Employer, and
Employer is not willing to offer Executive employment and the additional
benefits set forth in this Agreement unless Executive signs this Agreement to
provide Employer with reasonable protection for its Confidential Information,
and to protect Employer in other ways set forth in Article 7.

         B. Employment and Benefits. For those purposes, Employer is willing to
retain Executive as an employee and to grant to Executive benefits to which
Executive is not otherwise entitled, consisting of the right to receive certain
separation compensation and outplacement benefits (as described in Articles 5
and 6), if Executive's employment with Employer terminates under certain
circumstances described therein, including without limitation in connection with
a Change in Control (as defined in Article 6).

         C. Other Intentions. Executive desires to accept Employer's offer of
employment and additional benefits set forth in this Agreement, to which
Executive is not otherwise entitled.

         Executive agrees, as a condition of Employer's offer of employment and
additional benefits set forth in this Agreement, to sign this Agreement in order
that Employer may have reasonable protections against the disclosure of its
Confidential Information and other conduct of Executive prohibited by Article 7
of this Agreement.

                                    AGREEMENT

         NOW, THEREFORE, in consideration of the facts recited above, which are
a part of this Agreement, and the parties' mutual promises contained in this
Agreement, Employer and Executive agree as follows:

                                    ARTICLE 1
                                   DEFINITIONS

         Capitalized terms used generally in this Agreement shall have their
defined meaning throughout the Agreement. The following terms shall have the
meanings set forth below; unless the context clearly requires otherwise.

         1.1 "Agreement" means this Agreement, as it may be amended from time to
time.

         1.2 "Base Salary" means the total annual cash compensation payable to
Executive on a regular periodic basis under Section 3.1, without regard to any
voluntary salary deferrals or reductions to fund employee benefits.

         1.3 "Board" means the Board of Directors of Employer.


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         1.4 "Cause" has the meaning set forth in Section 5.2.

         1.5 "Date of Termination" has the meaning set forth in Section 5.6(b).

         1.6 "Disability" means the unwillingness or inability of Executive to
perform the essential functions of Executive's position (with or without
reasonable accommodation) under this Agreement for a period of ninety (90) days
(consecutive or otherwise) within any period of six (6) consecutive months
because of Executive's incapacity due to physical or mental illness, bodily
injury or disease, if within ten (10) days after a Notice of Termination is
thereafter given by Employer, Executive shall not have returned to the full-time
performance of the Executive's duties; provided, however, that if Executive (or
Executive's legal representative, if applicable) does not agree with a
determination of the existence of a Disability (or the existence of a physical
or mental illness or bodily injury or disease), such determination shall be
subject to the certification of a qualified medical doctor mutually agreed to by
Employer and Executive (or, in the event of the Executive's incapacity to
designate a doctor, the Executive's legal representative). In the absence of
such agreement, each party shall nominate a qualified medical doctor and the two
doctors shall select a third doctor, who shall make the determination as to
Disability. The decision of the designated physician shall be binding upon the
parties hereto.

         1.7 "Employer" means all of the following, jointly and severally: (a)
G&K Services, Inc., (b) any Subsidiary thereof and (c) any Successor thereto.

         1.8 "Executive" means the individual named in the first paragraph of
this Agreement.

         1.9 "Notice of Termination" has the meaning set forth in Section
5.6(a).

         1.10 "Plan" means any bonus or incentive compensation agreement, plan,
program, policy or arrangement sponsored, maintained or contributed to by
Employer, to which Employer is a party or under which employees of Employer are
covered, including, without limitation, (a) any stock option or any other
equity-based compensation plan; (b) any annual or long-term incentive (bonus)
plan; (c) any employee benefit plan, such as a thrift, pension, profit sharing,
deferred compensation, medical, dental, disability income, accident, life
insurance, automobile allowance, perquisite, fringe benefit, vacation, sick or
parental leave, severance or relocation plan or policy and (d) any other
agreement, plan, program, policy or arrangement intended to benefit employees or
executive officers of Employer.

         1.11 "Subsidiary" means any corporation or other business entity that
is controlled by Employer.

         1.12 "Successor" has the meaning set forth in Section 8.1(a).



                                    ARTICLE 2
                              EMPLOYMENT AND DUTIES

         2.1 Employment. Upon the terms and conditions set forth in this
Agreement, Employer hereby employs Executive for an indefinite term, and
Executive accepts such employment. Pursuant to such employment, Executive shall
serve in the capacity of Senior Vice President, Field Operations (reporting to
Employer's President and Chief Operating Officer) or, subject to Executive's
rights hereunder, such other title and position as the Board shall later
determine. This Agreement and Executive's employment by Employer may be
terminated at any time pursuant to Article 5.

         2.2 Duties. While Executive is employed hereunder, and excluding any
periods of vacation, sick, disability or other leave to which Executive is
entitled, Executive agrees to devote substantially all of Executive's attention
and time during normal business hours to the business and affairs of Employer
and, to the extent necessary to discharge the responsibilities assigned to
Executive hereunder and under Employer's bylaws as amended from time to time, to
use Executive's reasonable best efforts to perform faithfully and efficiently
such responsibilities.



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         Executive shall comply with Employer's policies and procedures;
provided, however, that to the extent such policies and procedures are
inconsistent with this Agreement, the provisions of this Agreement shall
control.

                                    ARTICLE 3
                            COMPENSATION AND BENEFITS

         3.1 Base Salary. Commencing as of the Effective Date, Employer shall
pay Executive a Base Salary at an annual rate of Two Hundred Ninety Thousand
Dollars ($290,000.00), or such other annual rate as may from time to time be
approved by the Board. Such Base Salary to be paid in substantially equal
regular periodic payments in accordance with Employer's regular payroll
practices. If Executive's Base Salary is changed at any time during Executive's
employment by Employer, the changed amount shall become the Base Salary under
this Agreement, subject to any subsequent changes.

         3.2 Other Compensation and Benefits. While Executive is employed by
Employer under this Agreement:

                  (a) Executive shall be permitted to participate in all Plans
         for which Executive is or becomes eligible under their respective
         terms.

                  (b) Employer may, in its sole discretion, amend or terminate
         any Plan that provides benefits generally to its employees or its
         executive officers.

                  (c) Executive shall also be entitled to participate in or
         receive benefits under any Plan made available by Employer in the
         future to its executives and key management employees, subject to and
         on a basis consistent with the terms, conditions and overall
         administration of such Plans and the preceding provisions of this
         Section 3.2.

         3.3 Limitation on Right to Deferred Compensation. The rights of
Executive, or Executive's beneficiaries or estate, to any deferred compensation
under this Agreement shall be solely those of an unsecured creditor of Employer.
Neither Executive nor any of Executive's beneficiaries or estate shall be
entitled to assign or transfer (except to Employer) any right to receive any
part of any deferred compensation amounts hereunder and, in the event of any
attempt to assign or transfer any such amounts, Employer shall have no further
liability hereunder for such amounts.


                                    ARTICLE 4

         4.1 Restricted Stock Agreement. As of the Effective Date, Employer
hereby grants Executive the right to purchase Employer Stock (as defined below)
in the amount, at the price and on the terms set forth in the Restricted Stock
Agreement attached hereto as EXHIBIT A.


                                    ARTICLE 5
                                   TERMINATION

         5.1 Termination. This Article 5 sets forth the terms for termination of
Executive's employment under this Agreement, subject to the respective
continuing rights and obligations of the parties under this Agreement. In
general, this Agreement and Executive's employment with the Employer may be
terminated by either Employer or Executive at will upon thirty (30) days notice,
for any reason or no reason, or any time by mutual written agreement of the
parties. This Agreement and Executive's employment under this Agreement shall
terminate in the event of Executive's death or Disability, as of the applicable
Date of Termination.

         In any such case, this Agreement shall terminate as of the applicable
Date of Termination, except for the rights and obligations of the parties under
this Agreement that survive beyond Executive's termination of employment.



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         5.2 Termination by Employer for Cause. Employer may terminate this
Agreement at any time for Cause, with or without advance notice (except as
otherwise provided in this Section 5.2). For purposes of this Agreement, "Cause"
means any of the following, with respect to Executive's position of employment
with Employer:

                  (a) Executive's failure or refusal to perform the duties and
         responsibilities set forth in Section 2.2, if such failure or refusal
         is not (i) due to a Disability or a physical or mental illness or
         bodily injury or disease; and (ii) is not cured within five (5) days
         after written notice of such failure or refusal is received by
         Executive from Employer;

                  (b) any drunkenness or use of drugs that interferes with the
         performance of Executive's obligations under this Agreement; and
         continues for more than five (5) days after a written notice to
         Executive; provided, however, that Employer shall have the right to
         prevent Executive from performing any duties hereunder and from
         entering the premises of Employer during any such period;

                  (c) Executive's indictment for or conviction of (including
         entering a guilty plea or plea of no contest to) a felony or any crime
         involving moral turpitude, fraud, dishonesty or theft;

                  (d) any material dishonesty of Executive involving or
         affecting Employer;

                  (e) any gross negligence or other willful or intentional act
         or omission of Executive having the effect or reasonably likely to have
         the effect of injuring the reputation, business or business
         relationships of Employer in a material way;

                  (f) any willful or intentional breach by Executive of a
         fiduciary duty to Employer;

                  (g) Except as otherwise specifically provided in this Section
         5.2, Executive's material violation or breach of Employer's standard
         business practices and policies, including, without limitation,
         policies against racial or sexual discrimination or harassment; and

                  (h) any material breach (not covered by any of the above
         clauses (a) through (g)) of any material term, provision or condition
         of this Agreement, if such breach is not cured (to the extent curable)
         within five (5) days after written notice thereof is received by
         Executive from Employer.

         For purposes of this Section 5.2, no act, or failure to act, on
Executive's part shall be considered "dishonest," "willful" or "intentional"
unless done, or omitted to be done, by Executive in bad faith and without
reasonable belief that Executive's action or omission was in or not opposed to
the best interest of Employer. Any act, or failure to act, based upon authority
given pursuant to a resolution duly adopted by the Board or based upon the
advice of counsel for Employer shall be conclusively presumed to be done, or
omitted to be done, by Executive in good faith and in the best interests of
Employer. Furthermore, the term "Cause" shall not include ordinary negligence or
failure to act, whether due to an error in judgment or otherwise, if Executive
has exercised substantial efforts in good faith to perform the duties reasonably
assigned or appropriate to the position.

         5.3 Termination by Executive for Good Reason. After a Change in Control
(as defined in Article 6), Executive may voluntarily resign from employment
under this Agreement with or without Good Reason (as such term is defined in
Section 6.1(f)).

         5.4 Notice of Termination and Date of Termination.

                  (a) For purposes of this Agreement, a "Notice of Termination"
         shall mean a notice that shall indicate the specific termination
         provisions in this Agreement relied upon and shall set forth in
         reasonable detail the facts and circumstances claimed to provide the
         basis for such termination. Any termination by Employer or by Executive
         pursuant to this Agreement (other than Executive's death or a
         termination by mutual agreement) shall be communicated by written
         Notice of Termination to the other party hereto.


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                  (b) For purposes of this Agreement, "Date of Termination"
         shall mean: (i) if Executive's employment is terminated due to death,
         the date of Executive's death; (ii) if Executive's employment is
         terminated for Disability, thirty (30) calendar days after the Notice
         of Termination is given; (iii) if Executive's employment is terminated
         by Employer for Cause or by Executive for Good Reason, the date
         specified in the Notice of Termination; (iv) if Executive's employment
         is terminated by mutual agreement of the parties, the termination date
         specified in such agreement; or (v) if Executive's employment is
         terminated for any other reason, the date specified in the Notice of
         Termination, which in such event shall be a date no earlier than thirty
         (30) calendar days after the date on which the Notice of Termination is
         given, unless an earlier date has been expressly agreed to by Executive
         in writing either before or after receiving such Notice of Termination.

                  5.5 Compensation during Disability and upon Termination.

                  (a) During any period in which Executive fails to perform
         Executive's duties hereunder as a result of Executive's incapacity due
         to physical or mental illness or bodily injury or disease, Executive
         shall continue to receive all Base Salary and other compensation and
         benefits to which Executive is otherwise entitled under this Agreement
         and any Plan through Executive's Date of Termination.

                  (b) Except as otherwise provided in Article 6 or a mutual
         agreement of the parties, if Executive's employment under this
         Agreement is terminated (i) by Executive's death, (ii) voluntarily by
         Executive, (iii) by Employer for Cause, or (iv) by mutual agreement of
         the parties, then Employer shall pay Executive the Base Salary through
         the Date of Termination, plus any amounts to which the Executive is
         entitled under any Plan (in accordance with the terms of such Plan).
         Employer shall also pay any retirement benefits to which Executive is
         or becomes entitled under any Plan, except to the extent any such
         benefits are forfeited under the terms of such Plan.

                  (c) Except in the case of a termination for Disability, if
         within the first twenty-four (24) months of Executive's employment
         hereunder, either (i) Employer terminates Executive's employment
         hereunder without Cause; or (ii) Executive voluntarily terminates his
         employment hereunder for Good Reason (as such term is defined in
         Section 6.1(f) below); and if Executive executes a written release
         substantially in the form attached hereto as EXHIBIT B and consistent
         with this Section 5.5(c) (a "Release Agreement"), then Employer shall
         pay to Executive, as separation pay, which Executive has not earned and
         to which he is not otherwise entitled, an amount equal to eighteen (18)
         months of Executive's monthly Base Salary in effect as of the Date of
         Termination. Such payment will be made to the Executive in weekly
         payments beginning at least sixteen days after Executive's execution of
         the Release Agreement, provided that the Executive has not exercised
         his rights to revoke or rescind his release of claims pursuant to the
         Release Agreement.

                  (d) Except in the case of a termination for Disability, if
         after the first twenty-four (24) months of Executive's employment
         hereunder, either (i) Employer terminates Executive's employment
         hereunder without Cause; or (ii) Executive voluntarily terminates his
         employment hereunder for Good Reason; and if Executive executes a
         written release substantially in the form attached hereto as EXHIBIT B
         and consistent with this Section 5.5(d) (a "Release Agreement"), then
         Employer shall pay to Executive, as separation pay, which Executive has
         not earned and to which he is not otherwise entitled, an amount equal
         to twelve (12) months of Executive's monthly Base Salary in effect as
         of the Date of Termination. Such payment will be made to the Executive
         in weekly payments beginning at least sixteen days after Executive's
         execution of the Release Agreement, provided that the Executive has not
         exercised his rights to revoke or rescind his release of claims
         pursuant to the Release Agreement.

                           (i) If Executive (or any individual eligible for
                  group health Plan benefits through Executive) is eligible
                  under the plan or applicable law to continue participation in
                  Employer's group health Plan during the severance period and
                  does elect to continue such benefits, Employer shall continue
                  to pay Employer's share of the cost of such benefits, as if
                  Executive remained continuously employed with Employer
                  throughout such severance period, but only while Executive or
                  such other individual continues to pay the balance of such
                  cost.



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                           (ii) Employer will pay the fees of a reputable
                  outplacement organization select by employee, but not to
                  exceed $12,000 in the aggregate.

         Executive shall not be required to mitigate Employer's payment
obligations under this Article 5 by making any efforts to secure other
employment; and Executive's commencement of employment with another employer
shall not reduce the obligations of Employer pursuant to this Article 5.

                                    ARTICLE 6
                                CHANGE IN CONTROL

         6.1 Definitions Relating to a Change in Control. The following terms
shall have the meanings set forth below; unless the context clearly requires
otherwise:

                  (a) "1934 Act" shall mean the Securities Exchange Act of 1934,
         as amended (or any successor provision), and the regulations
         promulgated thereunder.

                  (b) "Beneficial Ownership" by a person or group of persons
         shall be determined in accordance with Regulation 13D (or any similar
         successor regulation) promulgated by the Securities and Exchange
         Commission pursuant to the 1934 Act. Beneficial Ownership of an equity
         security may be established by any reasonable method, but shall be
         presumed conclusively as to any person who files a Schedule 13D report
         with the Securities and Exchange Commission reporting such ownership.

                  (c) "Change of Control" means the occurrence of any of the
         following events:

                           (i) any person or group of persons attains Beneficial
                  Ownership (as defined below) of 30% or more of any equity
                  security of Employer entitled to vote for the election of
                  directors;

                           (ii) a majority of the members of the Board is
                  replaced within the period of less than two years by directors
                  not nominated and approved by the Board; or

                           (iii) the stockholders of Employer approve an
                  agreement to merge or consolidate with or into another
                  corporation, or an agreement to sell or otherwise dispose of
                  all or substantially all of Employer's assets (including a
                  plan of liquidation).

                  (d) "Continuing Directors" are (i) directors who were in
         office prior to the time any events described in paragraphs (c)(i),
         (c)(ii) or (c)(iii) of this Section 6.1 occurred, or any person
         publicly announced an intention to acquire 20% or more of any equity
         security of Employer; (ii) directors in office for a period of more
         than two years; and (iii) directors nominated and approved by the
         Continuing Directors.

                  (e) "Change in Control Termination" shall mean that a Change
         in Control of Employer has occurred, and either of the following events
         also occurs within one (1) year after such Change in Control: (i)
         Employer terminates the Executive's employment or this Agreement for
         any reason other than for Cause, Executive's death or Executive's
         Disability; or (ii) Executive terminates Executive's employment for
         Good Reason.

                  (f) "Good Reason" shall mean, with respect to a voluntary
         termination of employment by Executive after a Change in Control, any
         of the following:

                           (i) an adverse involuntary change in Executive's
                  status or position as an executive officer of Employer,
                  including, without limitation, (A) any adverse change in
                  Executive's status or position as a result of a material
                  diminution in Executive's duties, responsibilities or
                  authority as of the day before the Change in Control; (B) the
                  assignment to Executive of any duties or responsibilities
                  that, in Executive's reasonable judgment, are significantly
                  inconsistent with Executive's status or position; or

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                  (C) any removal of Executive from, or any failure to reappoint
                  or reelect Executive to, such position (except in connection
                  with a termination of Executive's employment for Cause in
                  accordance with Article 5, or as a result of Executive's
                  Disability or death);

                           (ii) a reduction by Employer in Executive's Base
                  Salary as in effect on the day before the Change in Control;

                           (iii) the taking of any action by Employer that would
                  materially and adversely affect the physical conditions
                  existing, as of the day before the Change in Control, under
                  which Executive performs employment duties for Employer;

                           (iv) Employer's requiring Executive to be based
                  anywhere other than where Executive's office is located as of
                  the day before the Change in Control, except for required
                  travel on Employer's business to an extent substantially
                  consistent with business travel obligations that Executive
                  undertook on behalf of Employer as of the day before the
                  Change in Control;

                           (v) any failure by Employer to obtain from any
                  Successor an assumption of this Agreement as contemplated by
                  Section 8.1; or

                           (vi) any purported termination by Employer of this
                  Agreement or the employment of the Executive at any time after
                  a Change in Control, that is not expressly authorized by this
                  Agreement; or any breach of this Agreement by Employer at any
                  time after a Change in Control, other than an isolated,
                  insubstantial and inadvertent failure that does not occur in
                  bad faith and is remedied by Employer within a reasonable
                  period after Employer's receipt of notice thereof from
                  Executive.

         6.2 Benefits Upon a Change in Control Termination. If a Change in
Control Termination occurs with respect to Executive, Executive shall be
entitled to the following benefits; provided, however, that to the extent
Executive has already received the same type of benefits under Article 5 as a
result of Executive's Change in Control Termination, Executive's benefits under
this Section 6.2 shall be offset by such other benefits, to the extent necessary
to prevent duplication of benefits hereunder:

                  (a) all of the payments and benefits that Executive would have
         been entitled to receive if the Change in Control Termination were
         described in Section 5.5(c), except that in lieu of any further Base
         Salary payments to Executive for periods subsequent to the Date of
         Termination, Employer shall pay to Executive an amount equal to
         seventeen (17) months of Executive's monthly Base Salary in effect as
         of the Date of Termination; such payment to be made in a lump sum on or
         before the tenth (10th) calendar day following the Date of Termination;
         and

                  (b) for a period of not less than six (6) months following
         Executive's Date of Termination, Employer will reimburse Executive for
         all reasonable expenses incurred by Executive (excluding any
         arrangement by which Executive prepays expenses for a period of greater
         than thirty (30) days) in seeking employment with another employer,
         including the fees of a reputable outplacement organization selected by
         Employer, but not to exceed $12,000.00 in the aggregate.

         Executive shall not be required to mitigate Employer's payment
obligations under this Article 6 by making any efforts to secure other
employment; and Executive's commencement of employment with another employer
shall not reduce the obligations of Employer pursuant to this Article 6.

         6.3 Acceleration of Incentives. If upon the occurrence of a Change of
Control, the Board and a majority of the Continuing Directors (as such term is
defined in the G&K Services, Inc. 1998 Stock Option and Compensation Plan (the
"1998 Plan")) determine that the economic incentives (including without
limitation stock options and awards of restricted stock) (the "Incentives")
granted under the 1998 Plan shall not accelerate immediately in accordance with

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Section 11.12 of the 1998 Plan (or an successor provision), then the following
shall nonetheless occur with respect to any and all Incentives that are owned by
Executive at the time of such Change of Control:

                  (a) the restrictions set forth in the 1998 Plan on all shares
         of restricted stock awards shall lapse immediately;

                  (b) all outstanding options and stock appreciation rights
         shall become exercisable immediately; and

                  (c) all performance shares shall be deemed to be met and
         payment made immediately.

         6.4 Limitation on Severance Payment. Notwithstanding any provision
contained herein to the contrary, if any amount or benefit to be paid or
provided under this Article 6, or any other plan or agreement between Executive
and Employer would be an "Excess Parachute Payment," within the meaning of
Section 280G of the Internal Revenue Code of 1986, as amended (the "Code"), or
any successor provision thereto, but for the application of this sentence, then
the payments and benefits to be paid or provided under this Article 6 shall be
reduced to the minimum extent necessary (but in no event to less than zero) so
that no portion of any such payment or benefit, as so reduced, constitutes an
Excess Parachute Payment; provided, however, that the foregoing reduction shall
be made only if and to the extent that such reduction would result in an
increase in the aggregate payment and benefits to be provided to Executive,
determined on an after-tax basis (taking into account the excise tax imposed
pursuant to Section 4999 of the Code, or any successor provision thereto, any
tax imposed by any comparable provision of state law, and any applicable
federal, state and local income taxes). If requested by Executive or Employer,
the determination of whether any reduction in such payments or benefits to be
provided under this Article 6 or otherwise is required pursuant to the preceding
sentence shall be made by an independent accounting firm that is a "Big-4
Accounting Firm" (or other accounting firm mutually acceptable to Executive and
Employer) not then-engaged as Employer's independent public auditor, at the
expense of Employer, and the determination such independent accounting firm
shall be final and binding on all parties. In making its determination, the
independent accountant shall allocate a reasonable portion of the severance
payment to the value of any personal services rendered following the Change in
Control and the value of any non-competition agreement or similar agreements to
the extent that such items reduce the amount of the parachute payment. In the
event that any payment or benefit intended to be provided under this Article 6
or otherwise is required to be reduced pursuant to this Section 6.3, Executive
(in his sole discretion) shall be entitled to designate the payments and/or
benefits to be so reduced in order to give effect to this Section. Employer
shall provide Executive with all information reasonably requested by Executive
to permit Executive to make such designation. In the event that Executive fails
to make such designation within ten (10) business days of receiving such
information, Employer may effect such reduction in any manner it deems
appropriate.

                                    ARTICLE 7
                             PROTECTION OF EMPLOYER

         7.1 Confidential Information. For purposes of this Article 7,
"Confidential Information" means information that is proprietary to Employer or
proprietary to others and entrusted to Employer; whether or not such information
includes trade secrets. Confidential Information includes, but is not limited
to, information relating to Employer's business plans and to its business as
conducted or anticipated to be conducted, and to its past or current or
anticipated products and services. Confidential Information also includes,
without limitation, information concerning Employer's customer lists or routes,
pricing, purchasing, inventory, business methods, training manuals or other
materials developed for Employer's employee training, employee compensation,
research, development, accounting, marketing and selling. All information that
Executive has a reasonable basis to consider as confidential shall be
Confidential Information, whether or not originated by Executive and without
regard to the manner in which Executive obtains access to this and any other
proprietary information of Employer.


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         Executive shall not, during or after the termination of Executive's
employment under this Agreement, (a) directly or indirectly use for Executive's
own benefit; or (b) disclose any Confidential Information to, or otherwise
permit access to Confidential Information by, any person or entity not employed
by Employer or not authorized by Employer to receive such Confidential
Information, without the prior written consent of Employer. Executive will use
reasonable and prudent care to safeguard and protect and prevent the
unauthorized use and disclosure of Confidential Information. Furthermore, except
in the usual course of Executive's duties for Employer, Executive shall not at
any time remove any Confidential Information from the offices of Employer,
record or copy any Confidential Information or use for Executive's own benefit
or disclose to any person or entity directly or indirectly competing with
Employer any information, data or materials obtained from the files or customers
of Employer, whether or not such information, data or materials are Confidential
Information.

         Upon any termination of Executive's employment, Executive shall collect
and return to Employer (or its authorized representative) all original copies
and all other copies of any Confidential Information acquired by Executive while
employed by Employer.

         The obligations contained in this Section 7.1 will survive for as long
as Employer in its sole judgment considers the information to be Confidential
Information. The obligations under this Section 7.1 will not apply to any
Confidential Information that is now or becomes generally available to the
public through no fault of Executive or to Executive's disclosure of any
Confidential Information required by law or judicial or administrative process.

         7.2 Non-Competition. Executive agrees that, while employed by Employer
and for a period of eighteen (18) months following the date of Executive's
termination of employment for any reason, Executive shall not, directly or
indirectly, alone or as an officer, director, shareholder, partner, member,
employee or consultant of any other corporation or any partnership, limited
liability company, firm or other business entity:

         (a) engage in, have any ownership interest in, financial participation
         in, or become employed by, any business or commercial activity in
         competition (i) with any part of Employer's business, as conducted
         anywhere within the geographic area in which Employer has conducted its
         business within the three (3) years before such date, or (ii) with any
         part of Employer's contemplated business with respect to which
         Executive has Confidential Information governed by Section 7.1. For
         purposes of this paragraph, "ownership interest" shall not include
         beneficial ownership of less than one percent (1%) of the combined
         voting power of all issued and outstanding voting securities of a
         publicly held corporation whose stock is traded on a major stock
         exchange or quoted on NASDAQ;

         (b) call upon, solicit or attempt to take away any customers or
         accounts of Employer;

         (c) solicit, induce or encourage any supplier of goods or services to
         Employer to cease its business relationship with Employer, or violate
         any term of any contract with Employer; or

         (d) solicit, induce or encourage any other employee of Employer to
         cease employment with Employer, or otherwise violate any term of such
         employee's contract of employment with Employer.

         The restrictions set forth in this Section 7.2 shall survive any
termination of this Agreement or other termination of Executive's employment
with Employer, and shall remain effective and enforceable for such 18-month
period; provided, however, that such period shall be automatically extended and
shall remain in full force for an additional period equal to any period in which
Executive is proven to have violated any such restriction.

         7.3 Protection of Reputation. Executive shall, both during and after
the termination of Executive's employment under this Agreement, refrain from
communicating to any person, including without limitation any employee of
Employer, any statements or opinions that are negative in any way about Employer
or any of its past, present or future officials. In return, whenever Employer
sends or receives any Notice of Termination of Executive's employment under

<PAGE>



this Agreement, Employer shall advise the members of its operating committee and
executive committee (or any successors to such committees), to refrain from
negative communications about Executive to third parties.

         7.4 Remedies. The parties declare and agree that it is impossible to
accurately measure in money the damages that will accrue to Employer by reason
of Executive's failure to perform any of Executive's obligations under this
Article 7; and that any such breach will result in irreparable harm to Employer,
for which any remedy at law would be inadequate. Therefore, if Employer
institutes any action or proceeding to enforce the provisions of this Article 7,
Executive hereby waives the claim or defense that such party has an adequate
remedy at law, Executive shall not assert in any such action or proceeding the
claim or defense that such party has an adequate remedy at law, and Employer
shall be entitled, in addition to all other remedies or damages at law or in
equity, to temporary and permanent injunctions and orders to restrain any
violations of this Article 7 by Executive and all persons or entities acting for
or with Executive.

         7.5 Survival. The provisions of Article 7 of this Agreement shall
survive the termination of this Agreement or the termination of the Executive's
employment with Employer, and shall remain in full force and effect thereafter.

                                    ARTICLE 8
                               GENERAL PROVISIONS

         8.1 Successors and Assigns; Beneficiary.

                  (a) For purposes of this Agreement, "Successor" shall mean any
         corporation, individual, group, association, partnership, limited
         liability company, firm, venture or other entity or person that,
         subsequent to the Effective Date, succeeds to the actual or practical
         ability to control (either immediately or with the passage of time)
         substantially all of Employer and/or Employer's business and/or assets,
         directly or indirectly, by merger, consolidation, recapitalization,
         purchase, liquidation, redemption, assignment, similar corporate
         transaction, operation of law or otherwise.

                  (b) This Agreement shall be binding upon and inure to the
         benefit of any Successor of Employer and each Subsidiary, and any such
         Successor shall absolutely and unconditionally assume all of Employer's
         and any Subsidiary's obligations hereunder. Upon Executive's written
         request, Employer shall seek to have any Successor, by agreement in
         form and substance satisfactory to Executive, assent to the fulfillment
         by Employer of their obligations under this Agreement. Failure to
         obtain such assent prior to the time a person or entity becomes a
         Successor (or where Employer does not have advance notice that a person
         or, entity may become a Successor, within one (1) business day after
         having notice that such person or entity may become or has become a
         Successor) shall constitute Good Reason for termination of employment
         by Executive pursuant to Article 6.

                  (c) This Agreement and all rights of Executive hereunder shall
         inure to the benefit of and be enforceable by Executive's personal or
         legal representatives, executors, administrators, successors, heirs,
         distributees, devisees and legatees and any assignees permitted
         hereunder. If Executive dies while any amounts would still be payable
         to Executive hereunder if Executive had continued to live, all such
         amounts, unless otherwise provided herein, shall be paid in accordance
         with the terms of this Agreement to Executive's Beneficiary. Executive
         may not assign this Agreement, in whole or in any part, without the
         prior written consent of Employer.

                  (d) For purposes of this Section 8.1, "Beneficiary" means the
         person or persons designated by Executive (in writing to Employer) to
         receive benefits payable after Executive's death pursuant to Section
         8.1(c). In the absence of any such designation or in the event that all
         of the persons so designated predecease Executive, Beneficiary means
         the executor, administrator or personal representative of Executive's
         estate.

         8.2 Litigation Expense. If any party is made or shall become a party to
any litigation (including arbitration) commenced by or against the other party
involving the enforcement of any of the rights or remedies of such party, or
arising on account of a default of the other party in its performance of any of
the other

<PAGE>



party's obligations hereunder, then the prevailing party in such litigation
shall receive from the other party all costs incurred by the prevailing party in
such litigation, plus reasonable attorneys' fees to be fixed by the court or
arbitrator (as applicable), with interest thereon from the date of judgment or
arbitrator's decision at the rate of eight percent (8%) or, if less, the maximum
rate permitted by law.

         8.3 No Offsets. In no event shall any amount payable to Executive
pursuant to this Agreement be reduced for purposes of offsetting, either
directly or indirectly, any indebtedness or liability of Executive to Employer.

         8.4 Notices. All notices, requests and demands given to or made
pursuant hereto shall, except as otherwise specified herein, be in writing and
be personally delivered or mailed postage prepaid, registered or certified U. S.
mail, to any party as its address set forth on the last page of this Agreement.
Either party may, by notice hereunder, designate a changed address. Any notice
hereunder shall be deemed effectively given and received: (a) if personally
delivered, upon delivery; or (b) if mailed, on the registered date or the date
stamped on the certified mail receipt.

         8.5 Captions. The various headings or captions in this Agreement are
for convenience only and shall not affect the meaning or interpretation of this
Agreement. When used herein, the terms "Article" and "Section" mean an Article
or Section of this Agreement, except as otherwise stated.

         8.6 Governing Law. The validity, interpretation, construction,
performance, enforcement and remedies of or relating to this Agreement, and the
rights and obligations of the parties hereunder, shall be governed by the
substantive laws of the State of Minnesota (without regard to the conflict of
laws rules or statutes of any jurisdiction), and any and every legal proceeding
arising out of or in connection with this Agreement shall be brought in the
appropriate courts of the State of Minnesota, each of the parties hereby
consenting to the exclusive jurisdiction of said courts for this purpose.

         8.7 Construction. Wherever possible, each provision of this Agreement
shall be interpreted in such manner as to be effective and valid under
applicable law, but if any provision of this Agreement shall be prohibited by or
invalid under applicable law, such provision shall be ineffective only to the
extent of such prohibition or invalidity without invalidating the remainder of
such provision or the remaining provisions of this Agreement.

         8.8 Waiver. No failure on the part of either party to exercise, and no
delay in exercising, any right or remedy hereunder shall operate as a waiver
thereof; nor shall any single or partial exercise of any right or remedy
hereunder preclude any other or further exercise thereof or the exercise of any
other right or remedy granted hereby or by any related document or by law.

         8.9 Modification. This Agreement may not be modified or amended except
by written instrument signed by the parties hereto.

         8.10 Entire Agreement. This Agreement constitutes the entire agreement
and understanding between the parties hereto in reference to all the matters
herein agreed upon. This Agreement replaces in full all prior employment
agreements or understandings of the parties hereto, and any and all such prior
agreements or understandings are hereby rescinded by mutual agreement.

         8.11 Survival. The parties expressly acknowledge and agree that the
provisions of this Agreement which by their express or implied terms extend (a)
beyond the termination of Executive's employment hereunder (including without
limitation, the provisions relating to severance compensation and effects of a
Change in Control); or (b) beyond the termination of this Agreement (including,
without limitation the provisions in Article 7 relating to confidential
information, non-competition and non-solicitation), shall continue in full force
and effect notwithstanding Executive's termination of employment hereunder or
the termination of this Agreement, respectively.

         8.12 Voluntary Agreement. Executive has entered into this Agreement
voluntarily, after having the opportunity to consult with an advisor chosen
freely by Executive.



<PAGE>



         IN WITNESS WHEREOF, the parties hereto have caused this Executive
Employment Agreement to be duly executed and delivered on the day and year first
above written, but effective retroactively as of the Effective Date.

         EMPLOYER:                        G&K SERVICES, INC.


                                          By   /s/ Thomas Moberly
                                             -----------------------------------
                                             Thomas R. Moberly
                                             Its Chief Executive Officer

         EXECUTIVE:                          /s/ Jeffrey R. Kiesel
                                             -----------------------------------
                                             Jeffrey R. Kiesel

         Executive's Address:                104 Cherry Lane
                                             Wilton, Connecticut 06897