EXHIBIT 31.1

                  CERTIFICATION OF CHIEF EXECUTIVE OFFICER
               REQUIRED BY RULE 13a-14(a) (17 CFR 240.13a-14(a))


I, Stoney M. Stubbs, Jr., certify that:

1. I have reviewed this quarterly report on Form 10-Q of Frozen Food Express
Industries, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of
a material fact or omit to state a material fact necessary to make the state-
ments made, in light of the circumstances under which such statements were
made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material respects
the financial condition, results of operations and cash flows of the registrant
as of, and for, the periods presented in this report;

4. The registrant's other certifying officer and I are responsible for esta-
blishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial
reporting (as defined  in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:

   a)   Designed such disclosure controls and procedures or caused such dis-
        closure controls and procedures to be designed under our supervision,
        to ensure that material information relating to the registrant, includ-
        ing its consolidated subsidiaries, is made known to us by others within
        those entities, particularly during the period in which this quarterly
        report is being prepared;

   b)   Designed such internal control over financial reporting, or caused such
        internal control over financial reporting to be designed under our
        supervision, to provide reasonable assurance regarding the reliability
        of financial reporting and the preparation of financial statements for
        external purposes in accordance with generally accepted accounting
        principles;

   c)   Evaluated the effectiveness of the registrant's disclosure controls and
        procedures and presented in this report our conclusions about the ef-
        fectiveness of the disclosure controls and procedures, as of the end of
        the period covered by this report based on such evaluation, and

   d)   Disclosed in this report any change in the registrant's internal con-
        trol over financial reporting that occurred during the registrant's
        most recent fiscal quarter (the registrant's fourth fiscal quarter in
        the case of an annual report) that has materially affected, or is
        reasonably likely to materially affect, the registrant's internal con-
        trol over financial reporting, and

5. The registrant's other certifying officer and I have disclosed, based on our
most recent evaluation of internal control over financial reporting, to the
registrant's auditors and the audit committee of the registrant's board of
directors (or persons performing the equivalent functions):

   a)   All significant deficiencies and material weaknesses in the design or
        operation of internal control over financial reporting which are rea-
        sonably likely to adversely affect the registrant's ability to record,
        precess, summarize and report financial information; and

   b)   Any fraud, whether or not material, that involves management or other
        employees who have a significant role in the registrant's internal con-
        trol over financial reporting.


Date: November 14, 2003

/s/ Stoney M. Stubbs, Jr.
-------------------------
Stoney M. Stubbs,  Jr.
Chairman of the Board and
Chief Executive Officer

See also the certification pursuant to Section 906 of the Sarbanes Oxley Act
of 2002, which is filed as Exhibit 32.1 with this report.