Complaint Counsel’s 

Motion for Summary Decision 

Oral Argument Materials 

In re Intuit Inc., Docket No. 9408 
 

 

 

 

 

 

 

 

 

 

 

 

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Class Action Prelim. 

2015 2017 2019 2021

2016 2018 2020 2022

“[Y]ou can file on 

TurboTax for 

absolutely nothing.”

“TurboTax Absolute

Zero lets you file your 

taxes for free.”

“At least your taxes 

are free.”

“That’s right. 

TurboTax Free is free. 

Free, free free free 

free.”

“Free. Free free. 

Free!.”

“And free, and free, 

and free, and free, 

and free.”

“And free and a free

here and a free free 

free a free free free.”

People v. Intuit (LA City) filed 

May 6, 2019 

First FTC CID 

June 28, 2019 

People v. Intuit (Santa Clara) 

filed, Sept. 6, 2019 

Approval Denied 

Mar. 5, 2021 

BCP Consent Auth. 

June 29, 2021 

Tolling Date 

Jan. 5, 2022 

Chair Meeting 

March 24, 2022 

FTC Complaint 

March 28, 2022 

State AVC 

April 28, 2022 

Ads Continue 

Second FTC CID 

May 18, 2020 
GX 321, 2015 Super Bowl Ad 
 

 

 

 

 

 

 

 

 

 

 

 

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Class Action Prelim. 

2015 2017 2019 2021

2016 2018 2020 2022

“[Y]ou can file on 

TurboTax for 

absolutely nothing.”

“TurboTax Absolute

Zero lets you file your 

taxes for free.”

“At least your taxes 

are free.”

“That’s right. 

TurboTax Free is free. 

Free, free free free 

free.”

“Free. Free free. 

Free!.”

“And free, and free, 

and free, and free, 

and free.”

“And free and a free

here and a free free 

free a free free free.”

People v. Intuit (LA City) filed 

May 6, 2019 

First FTC CID 

June 28, 2019 

People v. Intuit (Santa Clara) 

filed, Sept. 6, 2019 

Approval Denied 

Mar. 5, 2021 

BCP Consent Auth. 

June 29, 2021 

Tolling Date 

Jan. 5, 2022 

Chair Meeting 

March 24, 2022 

FTC Complaint 

March 28, 2022 

State AVC 

April 28, 2022 

Ads Continue 

Second FTC CID 

May 18, 2020 
GX 300, “Lawyer,” 2019, INTUIT-FFA-FTC-000528222 
roducts & Pricing fools & Tips AfterYou File Help Security Tax Reform 

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2019 TurboTax website capture, Shiller Dec., GX 342, ¶ 79 
1nfu1l 

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2019 TurboTax website capture, Shiller Dec., GX 342, ¶ 79 
 

 

 

 

 

 

 

 

 

 

 

 

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Class Action Prelim. 

2015 2017 2019 2021

2016 2018 2020 2022

“[Y]ou can file on 

TurboTax for 

absolutely nothing.”

“TurboTax Absolute

Zero lets you file your 

taxes for free.”

“At least your taxes 

are free.”

“That’s right. 

TurboTax Free is free. 

Free, free free free 

free.”

“Free. Free free. 

Free!.”

“And free, and free, 

and free, and free, 

and free.”

“And free and a free

here and a free free 

free a free free free.”

People v. Intuit (LA City) filed 

May 6, 2019 

First FTC CID 

June 28, 2019 

People v. Intuit (Santa Clara) 

filed, Sept. 6, 2019 

Approval Denied 

Mar. 5, 2021 

BCP Consent Auth. 

June 29, 2021 

Tolling Date 

Jan. 5, 2022 

Chair Meeting 

March 24, 2022 

FTC Complaint 

March 28, 2022 

State AVC 

April 28, 2022 

Ads Continue 

Second FTC CID 

May 18, 2020 
Go g e 

7/10/2020 

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Class Action Prelim. 

2015 2017 2019 2021

2016 2018 2020 2022

“[Y]ou can file on 

TurboTax for 

absolutely nothing.”

“TurboTax Absolute

Zero lets you file your 

taxes for free.”

“At least your taxes 

are free.”

“That’s right. 

TurboTax Free is free. 

Free, free free free 

free.”

“Free. Free free. 

Free!.”

“And free, and free, 

and free, and free, 

and free.”

“And free and a free

here and a free free 

free a free free free.”

People v. Intuit (LA City) filed 

May 6, 2019 

First FTC CID 

June 28, 2019 

People v. Intuit (Santa Clara) 

filed, Sept. 6, 2019 

Approval Denied 

Mar. 5, 2021 

BCP Consent Auth. 

June 29, 2021 

Tolling Date 

Jan. 5, 2022 

Chair Meeting 

March 24, 2022 

FTC Complaint 

March 28, 2022 

State AVC 

April 28, 2022 

Ads Continue 

Second FTC CID 

May 18, 2020 
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2021 TurboTax Facebook ad capture, Shiller Dec., GX 342, ¶ 117 
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2015 2017 2019 2021

2016 2018 2020 2022

“[Y]ou can file on 

TurboTax for 

absolutely nothing.”

“TurboTax Absolute

Zero lets you file your 

taxes for free.”

“At least your taxes 

are free.”

“That’s right. 

TurboTax Free is free. 

Free, free free free 

free.”

“Free. Free free. 

Free!.”

“And free, and free, 

and free, and free, 

and free.”

“And free and a free

here and a free free 

free a free free free.”

People v. Intuit (LA City) filed 

May 6, 2019 

First FTC CID 

June 28, 2019 

People v. Intuit (Santa Clara) 

filed, Sept. 6, 2019 

Approval Denied 

Mar. 5, 2021 

BCP Consent Auth. 

June 29, 2021 

Tolling Date 

Jan. 5, 2022 

Chair Meeting 

March 24, 2022 

FTC Complaint 

March 28, 2022 

State AVC 

April 28, 2022 

Ads Continue 

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May 18, 2020 
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Complaint Counsel’s 

Motion for Summary Decision 

Oral Argument Materials 

In re Intuit Inc., Docket No. 9408