BEFORE THE

DEPARTMENT OF TRANSPORTATION

OFFICE OF THE SECRETARY

WASHINGTON, D.C.

______________________________

)

2010 U.S.-Haneda Combination )

Services Allocation Proceeding ) Docket DOT-OST-2010-0018

______________________________)

APPLICATION OF HAWAIIAN AIRLINES, INC.

Communications with respect to this document should be addressed to:

Mark B. Dunkerley

President & Chief Executive Officer 

Hoyt H. Zia

Senior Vice President, General Counsel

& Corporate Secretary

Hoyt.Zia@hawaiianair.com

Mark K. Arimoto

Associate General Counsel

Mark.Arimoto@hawaiianair.com

Hawaiian Airlines, Inc.

P.O. Box 30008

Honolulu, HI 96820-0008

Jonathan B. Hill

J. Parker Erkmann

Brent Olson

Dow Lohnes PLLC

1200 New Hampshire Ave., NW

Suite 800

Washington, DC 20036

(202) 776-2000

(202) 776-4725 (fax)

jhill@dowlohnes.com

perkmann@dowlohnes.com

bolson@dowlohnes.com

Counsel for Hawaiian Airlines, Inc.

August 27, 2012
BEFORE THE

DEPARTMENT OF TRANSPORTATION

OFFICE OF THE SECRETARY

WASHINGTON, D.C.

______________________________

)

2010 U.S.-Haneda Combination )

Services Allocation Proceeding ) Docket DOT-OST-2010-0018

______________________________)

August 27, 2012

APPLICATION OF HAWAIIAN AIRLINES, INC.

Pursuant to the Instituting Order issued by the Department of Transportation 

(“Department” or “DOT”), Order 2012-8-20, served August 17, 2012 (the “Order”), 

Hawaiian Airlines, Inc. (“Hawaiian”) respectfully submits this Application for the 

allocation of a slot pair for daily scheduled combination services at Tokyo International 

Airport (“Haneda”). Hawaiian proposes to institute nonstop service to and from Kona 

International Airport, Kona, Hawaii. The grant of this application meets the demand for 

the second largest O&D route between Tokyo and the United States currently without 

nonstop service. See Exhibit HA-App2012-12.

In support of its application, Hawaiian states as follows:

1. Hawaiian is incorporated under the laws of Delaware, and its headquarters 

are located in Honolulu, Hawaii.

2. Hawaiian is a citizen of the United States as defined in 49 U.S.C. 

§ 40102(a)(15).

3. The Department has repeatedly found Hawaiian fit to provide interstate 

and foreign transportation of persons, property and mail, most recently by Order 2010-7-

2, issued July 6, 2010, approving service from Honolulu, Hawaii to Tokyo Haneda. The 
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 2 of 14

Department also has granted Hawaiian a blanket route integration certificate of public 

convenience and necessity as well as open-skies certificate authority. See Order 2007-7-

3 (July 10, 2007); Order 2006-1-1 (Mar. 7, 2006). Hawaiian asks that the Department 

take official notice of these and all other Orders finding Hawaiian ready, willing and able 

to provide scheduled foreign air transportation of persons, property and mail, pursuant to 

Rule 24 of its Rules of Practice.

4. Hawaiian is fit and expects to remain fit to provide scheduled foreign air 

transportation of persons, property and mail to and from the United States and Japan.

5. Hawaiian proposes to initiate daily nonstop flights between Tokyo Haneda 

and Kona International Airport (“Kona”). A total of seven (7) round-trip frequencies will 

be used each week with service between Kona and Haneda. Service would begin on a 

date specified by the Department, so long as such a date provides reasonable opportunity 

for advance selling of the new service. Hawaiian proposes that service should begin on 

or about March 15, 2013. Hawaiian intends to operate its proposed flights with new 

Airbus 330-200 aircraft.1

 The route maps and corresponding flight schedules proposed 

by Hawaiian for each daily slot pair to Haneda are set forth in Exhibits HA-App2012-1 

and HA-App2012-2.

 

1 Given Hawaiian’s financial strength, as discussed more fully herein, Hawaiian has 

ordered and is receiving new Airbus 330-200 aircraft. To date, Hawaiian is operating 9 

A330-200 aircraft, and will take delivery of 5 more in 2013 with an eventual total of 22 

aircraft by 2015. See Exhibit HA-App2012-3 for seat configuration, number of seats 

available by class of service, cargo capacity, and the fuel capabilities of Hawaiian’s 

A330-200 aircraft.
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 3 of 14

6. This application is consistent with the Memorandum of Understanding 

(“MOU”) initialed by the United States and Japan on or about December 11, 2009. The 

Open Skies Agreement entered into effect on November 13, 2010.

7. The grant of a slot pair to Hawaiian for service from Haneda to Kona will 

inject further competition into the Tokyo market from Hawaii and build upon Hawaiian’s 

already successful service from Haneda to Honolulu. Kona is a large market for Japanese 

tourists and Hawaiian already has a strong presence in Tokyo and across Japan. 

8. Of the four U.S. carrier routes awarded slot pairs in the 2010 Haneda slot 

allocation proceeding, Hawaiian’s Honolulu service has been by far the most, and in 

many respects the only, successful route. Not only was Hawaiian the first recipient of 

Haneda authority to initiate service, but it has flown the route continuously since its 

launch, even in the aftermath of the tragic earthquake and tsunami in 2011. HAApp2012-4, 5, 6, 7. Since starting service, Hawaiian upgraded its aircraft used on the 

route from a B767-300ER to an A330-200 as it promised in its original application. 

Moreover, Hawaiian’s service has stimulated traffic between Honolulu and Tokyo

significantly more than the other carriers’ routes have between their origin markets and 

Tokyo. HA-App2012-8, 9, 10. 

9. The award of the Detroit frequencies to Hawaiian will insure the highest 

and best use of these scarce resources for the benefit of the traveling public and the 

economic benefit of the State of Hawaii and the United States. This service meets the 

demand for the largest international origin market to Kona, which is Tokyo, as well as the 

second-largest U.S. destination market from Tokyo without nonstop service. For 

Japanese travelers, access to Kona is only available through Honolulu; as such, the 
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 4 of 14

availability of nonstop service will be attractive to Japanese-originating tourists. 

Hawaiian’s extensive Neighbor Island schedule would allow Haneda passengers arriving 

in Kona easy and frequent access to Hawaii’s nearby destinations. Through providing a 

valuable new entry point for Japanese-originating travelers, Hawaiian’s Kona service will 

help promote the U.S. export of tourism and further stimulate Hawaii’s tourism-based 

economy

2

. 

10. There are no energy or environmental issues associated with this 

application, as the institution of Hawaiian’s proposed flights will not result in a near-term 

annual net increase in fuel consumption of 10 million or more gallons. See Exhibit HAApp2012-11. In fact, there will be a net fuel savings of 6.2 million gallons annually due 

to the shorter distance from Haneda to Kona than to Detroit, even though Hawaiian 

would use the same aircraft type as the one Delta used for its Detroit service (A-330-

200). 

OPENING STATEMENT

Through this application Hawaiian seeks to expand and strengthen its already 

successful entry into the U.S.-Japan combination service market. In the 2010 proceeding, 

Hawaiian stated that the award of Haneda slots was an integral part of its plan to become 

an important new competitor in Japan. Since the award of the initial Honolulu-Haneda 

slot pair, Hawaiian has delivered on those promises. Since 2010, Hawaiian has initiated 

 

2 The initiation of Hawaiian's service from Haneda to Kona may require updates to CBP/FIS 

facilities at Kona International Airport. Hawaiian already has reached out to the appropriate state 

and local officials to address this potential issue so that the facility satisfies current Department of 

Homeland Security standards in time for Hawaiian’s proposed start date for Kona-Haneda.
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 5 of 14

nonstop service from Honolulu to Tokyo Haneda, Osaka, and Fukuoka. More recently,

Hawaiian announced new nonstop service to Sapporo-Chitose that will commence in 

November 2012. Hawaiian also offers codeshare service with ANA to Hiroshima, 

Kagoshima, Oita, Okinawa, Osaka-Itami and Sapporo-Chitose. Hawaiian’s initiation of 

nonstop service between Kona and Haneda will insure maximum utilization of the limited 

frequencies available at Haneda by providing service to not only the international market 

with the highest demand for service from and to Kona, but the second highest O&D 

market for Japanese passengers between Tokyo and the United States without nonstop

service. Ha-App2012-12, 13, 14. It will provide the first nonstop service between Kona, 

Hawaii and Tokyo’s close-in airport, Haneda. 

Hawaiian expects high Japanese demand for its proposed Kona service. Despite 

not having nonstop service to Tokyo, Kona already has more point of sale Japan 

passengers than 12 existing U.S. markets with Tokyo nonstop service, and the highest 

percentage of Tokyo passengers whose point of sale is Japan, larger than JFK, LAX, 

SFO, SEA and DTW. HA-App2012-15, 16. 

This application represents the continuation of a logical and carefully thought-out 

expansion of service, consistent with Hawaiian’s business plan of establishing itself as a 

major air carrier in the Pacific. Hawaiian has sought to capitalize on the unique 

geographic location of its hub operations in the middle of the Pacific Ocean by increasing 

its services all along the Pacific Rim. In addition to providing service to the continental 

United States, Hawaiian now serves destinations in Japan, Australia, South Korea, Tahiti, 

the Philippines, and American Samoa and has announced new service to additional 

destinations in Japan, Australia and New Zealand. Initiating highly-demanded service 
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 6 of 14

from Haneda to Kona is a natural progression in the execution of Hawaiian’s business 

strategy. Hawaiian has consistently and repeatedly requested a second Haneda frequency 

from the initiation of this proceeding.3 Hawaiian’s proposed service to Kona, Hawaii’s 

second largest destination for Japanese tourists, will be a timely and logical response to 

needs of a destination that has always experienced strong and reliable passenger demand, 

and will maximize the benefits for the traveling public, Hawaii and the United States.

Hawaiian’s longstanding commitment to the Japanese market facilitated the 

success of its first Haneda service. Its current service between Haneda and Honolulu has 

been the most successful service of all gateways approved in the 2010 proceeding. HAApp2012-17, 18, 19. As Hawaiian predicted in the 2010 proceeding – and unlike the 

other routes awarded in that proceeding – traffic between Honolulu and Tokyo has 

increased since 2010. HA-App2012-8, 9, 10. Hawaiian’s initial confidence and resulting 

success is based in substantial part on Hawaiian’s long-standing and deep ties to the 

Japanese market. During the 1980s and early 1990s, Hawaiian was the largest provider 

of charter service between the United States and Japan, and it has had a sales presence in 

Japan for nearly four (4) decades. Hawaiian opened its first sales office in Tokyo in 1973 

and maintains a large sales presence there to this day. Hawaiian engages in extensive 

marketing of its Neighbor Hawaiian Island service in Japan and maintains a Japanese 

 

3

 See Application of Hawaiian Airlines, DOT-OST-2010-0018, (Feb. 16, 2010), at 5, 7; 

Consolidated Answer of Hawaiian Airlines, DOT-OST-2010-0018, (Mar. 1, 2010), at 1-

2, 4; Consolidated Reply of Hawaiian Airlines, DOT-OST-2010-0018, (Mar. 8, 2010), at 

3; Objections of Hawaiian Airlines, DOT-OST-2010-0018, (May 5, 2010), at 2; Answer 

of Hawaiian Airlines, DOT-OST-2010-0018, (Dec. 21, 2010), at 1; Application and 

Consolidated Answer of Hawaiian Airlines, DOT-OST-2010-0018, (Apr. 7, 2011), at 6.
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 7 of 14

language website. See Exhibit HA-App2012-20 (depicting screenshots of Hawaiian’s 

Japanese language website: http://www.hawaiianairlines.co.jp/). 

Hawaiian’s proposed service to Kona also will infuse much-needed additional 

dollars into Hawaii’s tourism-based economy. Because Hawaiian expects the 

overwhelming majority of the traffic on the proposed route to originate in Japan, the 

economic impact of Hawaiian’s service on Hawaii’s economy will be significant due to 

increased spending in the Hawaiian Islands by Japanese tourists. Hawaiian has discussed 

its service proposals with representatives of its major Japanese travel partners; based on 

its present service and the indications of interest in the new proposed service, Hawaiian is 

confident that there is sufficient demand to support its proposed Kona route. Unlike the 

underwhelming track record of the other three Haneda routes operated by U.S. flag 

carriers, the consistent, uninterrupted performance of the Haneda-Honolulu route 

substantiates Hawaiian’s confidence that the new Kona service will be a boon for its 

passengers as well as for the State of Hawaii and the United States. 

Prior, unsuccessful efforts by other carriers to service this route have included a 

stop in Honolulu on the return flight and the use of improperly sized aircraft. In contrast, 

Hawaiian will use its modern, properly-gauged A330-200s and will provide the service 

on a bi-directional, nonstop basis.

Given its demonstrated commitment to serving the Japanese market, its superior 

customer service, and its financial strength, Hawaiian is well-positioned to inaugurate 

new service to Kona from Haneda as part of its successful and growing Asian network.
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 8 of 14

Service Proposal

Hawaiian proposes to initiate daily nonstop year-round flights between Tokyo 

Haneda, Japan and Kona, Hawaii. Hawaiian will initiate service on or about 90 days 

following issuance of the final order, or on approximately March 15, 2013, which will 

provide sufficient time to pre-sell the service. 

The aircraft would depart Kona at 17:50 local (May through October) and arrive 

in Haneda at 22:00 +1 day. On the return trip, the aircraft would depart at 23:55 and 

arrive in Honolulu at 12:50 on the same day. Owing to winter head winds there would be 

a slight seasonal variation in the timing of the Kona service. For the period November to 

April, the aircraft would depart Kona at 17:35 and arrive at Haneda at 22:00 +1 day. The 

return would depart Haneda at 23:55 and arrive at Kona at 12:45 on the same day. All 

departure and arrival times stated herein are local. Route maps and proposed schedules, 

including inter-island connections, are set forth in Exhibits HA-App2012-1, 2.

Hawaiian will use newly acquired, state-of-the-art A330-200 aircraft with 294 

total seats (18 Business Class “J” seats and 276 Economy “Y” seats). Additional 

information regarding Hawaiian’s aircraft to be used on its proposed service is set forth in 

Exhibits HA-App2010-3.

Hawaiian will also offer attractive connecting service to enhance its proposed 

nonstop service offering. Hawaiian will offer its Neighbor Hawaiian Island connecting 

service to all passengers. Connections are set forth in Exhibit HA-App2012-2. In 

addition, Hawaiian will offer passengers the opportunity to stopover without charge in 

Kona or Honolulu when traveling in either direction, giving its customers the option to 

break their flight in Hawaii before continuing on to Japan or to additional points in the 
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 9 of 14

continental United States. Hawaiian will increase connective capacity for passengers on 

its Haneda-Kona service to other Neighbor Hawaiian Islands by upgrading at least one 

flight a day from Kona to Honolulu to a wide-body aircraft. HA-App2012-2.

Current Service to Tokyo

Hawaiian currently provides daily nonstop service between Honolulu and Tokyo, 

Haneda, seven days a week. 4 It does not offer code-share service to Tokyo.

Public Interest

The primary public interest benefits resulting from Hawaiian’s initiation of daily 

service to Kona from Haneda include: (1) maximizing the use of a scarce resource, 

frequencies to Haneda, by introducing new nonstop service to a highly popular gateway 

for Japanese passengers; (2) increasing competition and reducing market concentration 

through a smaller U.S. competitor with the operational and financial strength to mount 

and sustain service in the market against significantly larger and more established U.S. 

and foreign carriers; (3) ensuring that the benefits of the frequency available are not 

essentially given to Japanese carriers operating under antitrust immunity with United 

States partners; and (4) leveraging the economic benefit that Hawaiian’s Japanoriginating passengers bring in both business and leisure spending to the State of Hawaii 

and the U.S., whereas other carrier services dependent on U.S. originating traffic take

spending out of the U.S. economy. As noted in the Opening Statement, Hawaiian’s 

 

4 Hawaiian’s present service departs Honolulu at 18:25 and arrives at Haneda 22:05+1 

day and departs Haneda at 23:55 and arrives at Honolulu at 12:20 (May through 

October). For the winter, November through April, the aircraft departs Honolulu at 18:10 

and arrives at Haneda at 22:02 +1 day and departs Haneda at 23:55 and arrives at 

Honolulu at 12:15.
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 10 of 14

initiation of service to Kona would satisfy the demand in the second-largest O&D market 

between the United States and Tokyo without nonstop service. Hawaiian offers a 

differentiated product through award-winning customer service as well as the best record 

of on-time arrivals in the industry among U.S. carriers for the past eight (8) years with a 

proposal that maximizes the utilization of the frequency available. HA-App2012-21.

Given Hawaiian’s familiarity with Japan, its successful service between Haneda 

and Honolulu, and its consistent and growing sales presence in Japan, Hawaiian has 

distinct advantages over any other carrier, including brand recognition and marketing 

expertise in the Japanese market that will make the Kona-Haneda service a success. Its 

experience in Japan, as well as sales and operating staff who are familiar with Japan, 

place Hawaiian on par or above those legacy carriers with extensive existing service from 

Tokyo to the United States. 

Hawaiian’s introduction of a second daily nonstop service between Haneda and 

Hawaii will have a substantial positive impact on the tourism-based economy of Hawaii. 

Hawaiian estimates that the overwhelming majority of traffic on these routes will be 

derived from Japanese tourists visiting the Hawaiian Islands. As a result, the 

overwhelming number of passengers on Hawaiian’s flights are likely to visit (and spend 

money) in the Hawaiian Islands or the United States in general. Unlike all other 

proposals to date that focus on U.S. originating traffic, Hawaiian’s Japanese originating 

service provides the unique economic benefit to the United States and Hawaii of bringing 

significant additional spending to Hawaii and the United States that will create jobs and 

further benefits within the economies of Hawaii and the United States as a whole.
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 11 of 14

Based upon its present service, its traffic studies and the response it has received 

from the Japanese travel trade to the possibility of Hawaiian’s implementation of the 

additional service to Kona, Hawaiian believes there is sufficient demand by Japanese 

tourists to support separate daily nonstop flights between Haneda and Honolulu and 

Kona. Hawaiian has carefully considered whether two daily Haneda flights can be 

successfully maintained. Although it is in part a consequence of local time restrictions 

imposed at Haneda for international flights, operating two flights with the proposed 

schedules would have significant appeal to travelers in the market. Travelers in Japan 

could depart for the airport after a full day of work and dinner at home, and arrive in 

Honolulu or Kona in time for hotel check-in. On the return trip, travelers could spend a 

full day in Kona or Honolulu and return home in time for work the next day.

Hawaiian also will set a new standard in passenger service and consumer choice 

by delivering Hawaiian’s award-winning customer service, modern, fuel-efficient 

aircraft, and strong on-time performance to these markets. Hawaiian has led all U.S. 

carriers in on-time performance for each of the past eight years (2004-2011) as reported 

by the U.S. Department of Transportation. In addition, consumer surveys by Condé Nast 

Traveler, Travel + Leisure, and Zagat have all ranked Hawaiian the top U.S. airline 

offering flights to Hawaii. Hawaiian was the nation’s highest-ranked carrier for service 

quality and performance in the prestigious Airline Quality Rating (AQR) study for 2008 

and 2009. A list of Hawaiian’s recent awards is set forth in Exhibit HA-App2012-21.

Hawaiian’s recent financial results also demonstrate that Hawaiian’s financial 

performance matches its operational strength. Unlike most other U.S. airlines, or airlines 

anywhere in the world, Hawaiian’s financial results in recent years have given it the 
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 12 of 14

wherewithal to initiate new services to New York City (JFK), Australia, Japan, South 

Korea, American Samoa and New Zealand. In the second quarter of 2012, Hawaiian 

reported an increase in its operating revenues of 22.7%, to $484.6 million and an adjusted 

net income of $11.7 million, with unrestricted cash reserves of $446.6 million. For the 

full year 2011, Hawaiian reported an adjusted net income of $43.2 million and an 

adjusted operating income of $90.3 million; its operating revenues increased 26% to 1.65 

billion. See Hawaiian Press Release (July 24, 2012); Hawaiian Holdings Reports 2011 

Fourth Quarter and Year-End Financial Results (January 31, 2012). 

Availability of Aircraft

Hawaiian presently has 9 new A330-200 aircraft. From that fleet and 5 new 

aircraft scheduled to arrive in 2013, Hawaiian proposes to use an A330-200 aircraft made 

available by the deliveries slated for early 2013 for its Kona-Haneda route. 

Hawaiian has taken delivery of 9 A330-200 aircraft using lease financing and/or 

debt financing and will acquire additional aircraft using conventional financing or leases. 

In 2017, Hawaiian will begin taking delivery of A350-800s, which may be used 

on the Kona-Haneda route in the future. All of Hawaiian’s aircraft are compliant with 

FAR Part 36.

Annual Fuel Consumption

Hawaiian estimates that the proposed daily service between Kona and Haneda 

using its A330 aircraft will consume approximately 11,759,392 USG per year. Hawaiian 

does not anticipate that the institution of its proposed flights will result in a near-term 

annual net fuel increase of 10 million gallons or more as there will be net reduction of 

approximately 6.2 million gallons of fuel consumed due to the shorter distance to Kona 
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 13 of 14

from Haneda as compared to Detroit. Hawaiian has been given assurance through its fuel 

suppliers, World Fuel Services in Haneda and Trafigura in Hawaii, that sufficient fuel to 

operate the proposed flights will be available at both airports. See Exhibit HA-App2010-

11. 

Start of Service

Hawaiian will accept, as it did in the first allocation of frequencies, a requirement 

to institute service by a date specified by the Department. It would be Hawaiian’s 

recommendation that the Department specify a date of no earlier than 90 days after 

issuance of the final order and allow sufficient time to pre-sell the flight, such as midMarch of 2013. 

Hawaiian was not only the first carrier to initiate service to Haneda in 2010, 

unlike other carriers in this proceeding it maintained the level of that service throughout 

the period following the earthquake and tsunami and, as promised, substituted its new 

A330-200 aircraft for the B767-300ER aircraft as those new aircraft went into service. 

This is in sharp contrast to the other carriers that terminated service or sharply reduced it 

during this period.
DOT-OST-2010-0018

2012 Application of Hawaiian Airlines, Inc.

Page 14 of 14

For the foregoing reasons, Hawaiian respectfully requests that the Department 

award it a second daily slot pair to operate daily combination service between Haneda 

and Kona, Hawaii as set forth herein.

Respectfully submitted,

Jonathan B. Hill

J. Parker Erkmann

Brent Olson

Dow Lohnes PLLC

1200 New Hampshire Ave., NW

Suite 800

Washington, DC 20036

(202) 776-2000

(202) 776-4725 (fax)

jhill@dowlohnes.com

perkmann@dowlohnes.com

bolson@dowlohnes.com

Counsel for Hawaiian Airlines, Inc.
INDEX OF EXHIBITS

Exhibit Number Description No. of Pages 

Exhibit HA-App2012-1 Route Maps 2 

Exhibit HA-App2012-2 Proposed Schedules, including 2 

 Winter and Summer Connecting Schedules 

Exhibit HA-App2012-3 Photographs of Hawaiian’s A330 Aircraft, 4 

 Aircraft Seating Charts, and Cargo Capacity 

Exhibit HA-App2012-4 Hawaiian Initiated HND Service 1 

 Before any other U.S. Carrier 

Exhibit HA-App2012-5 Hawaiian Provided Uninterrupted 1 

 HND Service 

Exhibit HA-App2012-6 Hawaiian’s HND Service Competes 1 

 With Japanese Flag Carriers 

Exhibit HA-App2012-7 Other U.S. Flag Carriers Have Periodically 1 

 Abandoned HND Service 

Exhibit HA-App2012-8 Hawaiian’s HND Generated 1 

 New Tokyo O&D Passengers 

Exhibit HA-App2012-9 HNL-HND Service Has Generated 1 

 More Tokyo O&D Passegners 

Docket OST-2010-0018 

2012 Application 
Exhibit HA-App2012-10 HNL-HND Had the Greatest 1 

 Impact on Tokyo Traffic 

Exhibit HA-App2012-11 Hawaiian’s Statement Regarding Fuel 1 

Exhibit HA-App2012-12 Kona is the Second Largest U.S. Market 1 

 Without Nonstop Tokyo Service 

Exhibit HA-App2012-13 Kona is the Second Largest U.S. Market 1 

 Without Nonstop Service to HND 

Exhibit HA-App2012-14 Kona is the Second Largest Point of Sale 1 

 Without Nonstop Tokyo Service 

Exhibit HA-App2012-15 Despite Not Having Nonstop Service, Kona 1 

 Has More Point of Sale Japan Passengers 

Exhibit HA-App2012-16 Kona Has a Very High Percentage of 1 

 Japan Point of Sale Passengers 

Exhibit HA-App2012-17 Hawaiian Has Outperformed All 1 

 Other U.S. Flag Carriers 

Exhibit HA-App2012-18 Hawaiian Has Carried More HND Passengers 1 

 Than All Other U.S. Flag Carriers Combined 

Exhibit HA-App2012-19 Hawaiian Has the Highest Load Factor 1 

 Of All U.S. Flag Carriers 

Exhibit HA-App2012-20 Screenshots of Hawaiian’s Japanese 5 

 Language Website 

Exhibit HA-App2012-21 Hawaiian’s Awards, Accolades and 1 

 Corporate Highlights 
HAWAIIAN PROPOSED NONSTOP SERVICE 

BETWEEN KONA AND HANEDA

Exhibit HA-App2012-1

Docket OST-2010-0018

Page 1 of 2

4,008

Miles

Tokyo

(HND)

Kona

(KOA)
HAWAIIAN PROPOSED NONSTOP SERVICE 

BETWEEN KONA AND HANEDA

Exhibit HA-App2012-1

Docket OST-2010-0018

Page 2 of 2

Hawaiian Airlines’ Current System Route Map
HAWAIIAN AIRLINES’ PROPOSED KOA – HND NONSTOP SERVICE

Airbus 330-200 Aircraft

Exhibit HA-App2012-2

Docket OST-2010-0018

Page 1 of 2

Summer

9:10

2200 +1

1735

TOKYO

(HND)

KONA

(KOA)

Summer

7:55

2355

1250

Winter

9:25

Winter

7:50

2355

1245

HA 432

Daily

HA 431

Daily

2200 +1

1750

Note: All Times Local.

Season

Elapsed Time

Flight

Freq/Wk
HAWAIIAN AIRLINES’ PROPOSED KOA – HND NONSTOP SERVICE

Intra-Hawaii Connections

Exhibit HA-App2012-2

Docket OST-2010-0018

Page 2 of 2

Note: All Times Local.

Flight Equipment Departure Arrival

HA257: KOA-HNL A330-200 13:55 14:38

HA188: HNL-KOA A330-200 15:50 16:33

HA 269: KOA-OGG B717-200 13:50 14:23

HA310: OGG-KOA B717-200 15:56 16:28

Winter 

Summer

Eastbound Westbound

9:28

10:20

11:04

11:04

Total Elapsed Times: HND to/from

Eastbound Westbound

9:43

10:39

11:10

11:10

OGG HNL

Neighbor Island flight times will be adjusted to create 

convenient one-stop connections to and from 

Hawaiian’s new Haneda-Kona flight to 

Honolulu/Oahu and Kahului/Maui.
HAWAIIAN AIRLINES’ A330-200 AIRCRAFT

Exhibit HA-App2012-3

Docket OST-2010-0018

Page 1 of 4
HAWAIIAN AIRLINES’ A330-200 AIRCRAFT

Exhibit HA-App2012-3

Docket OST-2010-0018

Page 2 of 4

Business Seats
HAWAIIAN AIRLINES’ A330-200 AIRCRAFT

Exhibit HA-App2012-3

Docket OST-2010-0018

Page 3 of 4

Economy Seats
SeaS

Exhibit HA-App2012-3

Docket OST-2010-0018

Page 4 of 4

Estimated Cargo Capacity

21,160 lbs. per flight

* Cockpit and cabin crews will use the Lower Deck Crew Rest Module on all flights due 

to extended range operations; as a result, all 294 total seats will be available on each flight.

Seats Available

Business Class “J” Seats: 18

Economy “Y” Seats: 276

Total Seats: 294*

HAWAIIAN AIRLINES’ A330-200 AIRCRAFT

Seating Diagram
HAWAIIAN STARTED ITS SERVICE

BEFORE ANY OTHER U.S. FLAG CARRIER

Carrier - Gateway

Hawaiian- HNL

Delta- DTW

Delta-LAX

American-JFK

November 2010

February 2011

February 2011

February 2011

Source: Innovata Schedule data.

Start Month

Exhibit HA-App2012-4

Docket OST-2010-0018

Page 1 of 1
HAWAIIAN IS THE ONLY U.S. FLAG CARRIER THAT HAS

PROVIDED UNINTERRUPTED SERVICE TO HND

Source: Innovata Schedule data.

Period of Service

Exhibit HA-App2012-5

Docket OST-2010-0018

Page 1 of 1

HA

DL (LAX)

DL (DTW)

AA (JFK)

Nov ’10 Mar ‘11 Jul ‘11 Nov ‘11 Mar ‘12 Jul ’12 Nov ‘12

HA

DL (LAX)

DL (DTW)

AA (JFK)
HAWAIIAN HAS PROVIDED CONSISTENT COMPETITIVE

HND SERVICE TO JAPANESE FLAG CARRIERS

Source: Innovata Schedule data.

Period with Service

Exhibit HA-App2012-6

Docket OST-2010-0018

Page 1 of 1

HA

NH (HNL)

JL (HNL)

Nov ’10 Mar ‘11 Jul ‘11 Nov ‘11 Mar ‘12 Jul ’12 Nov ‘12

NH (HNL)

JL (HNL)
THE OTHER U.S. FLAG CARRIERS PERIODICALLY SUSPENDED SERVICE

COMPARED TO CONSISTENT SERVICE FROM JAPAN FLAG CARRIERS

Source: Innovata Schedule data.

Period with Service

Exhibit HA-App2012-7

Docket OST-2010-0018

Page 1 of 1

NH (LAX)

JL (SFO)

DL (DTW)

DL (LAX)

AA (JFK)

Nov ’10 Mar ‘11 Jul ‘11 Nov ‘11 Mar ‘12 Jul ’12 Nov ‘12

NH (LAX)

JL (SFO)

DL (DTW)

DL (LAX)

AA (JFK)
HNL-HND SERVICE GENERATED 168,612 NEW TOKYO O&D PASSENGERS

168,612

41,198

25,410

7,165 4,810

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

HNL LAX JFK SFO DTW

Change in Tokyo* MIDT Passengers CY 2009 /1-YE June 2012

1/ CY 2009 was the base year from the first HND case.

* Tokyo includes NRT and HND.

Source: MIDT via Travelport. 

Exhibit HA-App2012-8

Docket OST-2010-0018

Page 1 of 1

168,612

41,198

25,410

7,165 4,810

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

HNL LAX JFK SFO DTW
HNL-HND SERVICE HAS GENERATED MORE NEW TOKYO O&D 

PASSENGERS THAN ALL THE OTHER U.S. - HND GATEWAYS COMBINED

168,612

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

HNL ALL Other Gateways

DTW

JFK

LAX

79,779

SFO

Exhibit HA-App2012-9

Docket OST-2010-0018

Page 1 of 1

Change in Tokyo* MIDT Passengers CY 2009 /1-YE June 2012

1/ CY 2009 was the base year from the first HND case.

* Tokyo includes NRT and HND.

Source: MIDT via Travelport. 

168,612

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

HNL ALL Other Gateways
HNL-HND HAD THE GREATEST POSITIVE IMPACT ON TOKYO TRAFFIC

194,482

74,614 72,720

-60,952

-92,866

-150,000

-100,000

-50,000

0

50,000

100,000

150,000

200,000

250,000

HNL LAX JFK SFO DTW

Change in Tokyo* Onboard Passengers 2009 /1 -YE January 2012

1/ CY 2009 was the base year from the first HND case.

* Tokyo includes NRT and HND.

Source: U.S. DOT, T-100 Data.

Exhibit HA-App2012-10

Docket OST-2010-0018

Page 1 of 1

194,482

74,614 72,720

-60,952

-92,866

-150,000

-100,000

-50,000

0

50,000

100,000

150,000

200,000

250,000

HNL LAX JFK SFO DTW
Exhibit HA-App2012-11

Docket OST-2010-0018

Page 1of 1

Estimated Fuel Required = 11,759,392 gallons per year

• Hawaiian has spoken with its fuel supplier, which has stated that sufficient fuel will be available 

at both KOA and HND for Hawaiian’s proposed services.

• Because of shorter distances, HA estimates that its A330-200 will require 6.2 million gallons 

less than Delta’s A330-200 DTW service.

• All aircraft to be used for the proposed services will be compliant with FAR-36.

STATEMENT OF FUEL AVAILABILITY
KONA IS THE SECOND LARGEST U.S. MARKET

WITHOUT NONSTOP SERVICE TO TOKYO

Exhibit HA-App2012-12

Docket OST-2010-0018

Page 1 of 1

86,057

57,641

50,432

20,067 18,913

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

LAS KOA MCO PHX MIA

YE June 2012 Tokyo MIDT 

NOTE: MIDT SAMPLE HAS NOT BEEN EXPANDED 

TO ACCOUNT FOR DIRECT BOOKINGS AND DOES NOT REFLECT TOTAL MARKET SIZE.

Source: MIDT, via Travelport.

86,057

57,641

50,432

20,067 18,913

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

LAS KOA MCO PHX MIA
KONA IS THE SECOND LARGEST U.S. MARKET

WITHOUT NONSTOP SERVICE TO HANEDA

21,865

18,866

6,667

5,491 5,430

0

5,000

10,000

15,000

20,000

25,000

LAS KOA MCO LGA OGG

YE June 2012 HND MIDT 

NOTE: MIDT SAMPLE HAS NOT BEEN EXPANDED 

TO ACCOUNT FOR DIRECT BOOKINGS AND DOES NOT REFLECT TOTAL MARKET SIZE.

Source: MIDT, via Travelport.

Exhibit HA-App2012-13

Docket OST-2010-0018

Page 1 of 1

21,865

18,866

6,667

5,491 5,430

0

5,000

10,000

15,000

20,000

25,000

LAS KOA MCO LGA OGG
KONA IS THE SECOND LARGEST POINT OF SALE JAPAN

MARKET WITHOUT NONSTOP SERVICE TO TOKYO

81,394

56,127

45,663

15,115 13,930

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

LAS KOA MCO MIA OGG

YE June 2012 Tokyo MIDT Point of Sale Japan 

NOTE: MIDT SAMPLE HAS NOT BEEN EXPANDED 

TO ACCOUNT FOR DIRECT BOOKINGS AND DOES NOT REFLECT TOTAL MARKET SIZE.

Source: MIDT, via Travelport.

Exhibit HA-App2012-14

Docket OST-2010-0018

Page 1 of 1

81,394

56,127

45,663

15,115 13,930

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

LAS KOA MCO MIA OGG
DESPITE NOT HAVING NONSTOP SERVICE TO TOKYO,

KONA HAS MORE POINT OF SALE JAPAN PASSENGERS THAN TWELVE 

MARKETS WITH TOKYO NONSTOP SERVICE

54,081

50,525

41,038

38,234

9,861

56,127

23,779

16,528

20,86119,370

21,593

19,248

23,721

0

10,000

20,000

30,000

40,000

50,000

60,000

KOA ORD SEA BOS IAD PDX EWR SAN DTW IAH ATL DFW MSP

YE June 2012 Tokyo MIDT Point of Sale Japan 

NOTE: MIDT SAMPLE HAS NOT BEEN EXPANDED 

TO ACCOUNT FOR DIRECT BOOKINGS AND DOES NOT REFLECT TOTAL MARKET SIZE.

Source: MIDT, via Travelport.

Exhibit HA-App2012-15

Docket OST-2010-0018

Page 1 of 1

54,081

50,525

41,038

38,234

9,861

56,127

23,779

16,528

20,86119,370

21,593

19,248

23,721

0

10,000

20,000

30,000

40,000

50,000

60,000

KOA ORD SEA BOS IAD PDX EWR SAN DTW IAH ATL DFW MSP
KONA, LIKE THE VERY SUCCESSFUL HNL SERVICE, HAS A VERY HIGH 

PERCENTAGE OF POINT OF SALE JAPAN PASSENGERS

96% 97%

73% 72%

66%

55%

0%

20%

40%

60%

80%

100%

120%

HNL KOA JFK LAX SFO DTW

% Point of Sale Japan of Tokyo MIDT Passengers – YE June 2012

Source: MIDT via Travelport.

Exhibit HA-App2012-16

Docket OST-2010-0018

Page 1 of 1

96% 97%

73% 72%

66%

55%

0%

20%

40%

60%

80%

100%

120%

HNL KOA JFK LAX SFO DTW
HAWAIIAN HAS OUTPERFORMED ALL OTHER U.S. FLAG CARRIERS

189,406

95,272

42,526 35,812

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

HNL LAX JFK DTW

Cumulative Onboard Passengers- 15 Months Ended January 2012

Source: U.S. DOT, T-100 Data.

Carrier: HA DL AA DL

Exhibit HA-App2012-17

Docket OST-2010-0018

Page 1 of 1

189,406

95,272

42,526 35,812

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

HNL LAX JFK DTW
HAWAIIAN HAS CARRIED MORE HND PASSENGERS 

THAN ALL OTHER U.S. FLAG CARRIERS COMBINED

189,406

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

HNL ALL Other U.S. Flag

Gateways

Cumulative Onboard Passengers- 15 Months Ended January 2012

Source: U.S. DOT, T-100 Data.

DL-DTW

AA-JFK

DL-LAX

173,610

Exhibit HA-App2012-18

Docket OST-2010-0018

Page 1 of 1

189,406

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

HNL ALL Other U.S. Flag

Gateways
HAWAIIAN HAS THE HIGHEST HND

LOAD FACTOR OF ALL U.S. FLAG CARRIERS

78.5%

72.9%

65.7%

57.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

HNL JFK LAX DTW

Load Factor – 12 Months Ended January 2012

Source: U.S. DOT, T-100 Data.

Carrier: HA AA DL DL

Exhibit HA-App2012-19

Docket OST-2010-0018

Page 1 of 1

78.5%

72.9%

65.7%

57.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

HNL JFK LAX DTW
To Hawaii’s sky,

By Hawaii’s 

wings

Sapporo, Haneda, Kansai, Fukuoka

Direct to Honolulu from 4 cities

•Sapporo-Honolulu flight will be 

available 3 flights a week, from October 

31st , 2012.

Haneda, Kansai, Fukuoka flights are 

daily.

Hawaii starts the moment you 

step on board

HAWAIIAN’S JAPANESE LANGUAGE WEBSITE

& SAMPLE JAPANESE MARKETING MATERIALS

Exhibit HA-App2012-20

Docket OST-2010-0018

Page 1 of 5
•Sapporo-Honolulu flight will be available 3 flights a week, 

from November 2012. Haneda, Kansai, Fukuoka flights are daily.

GSA Japan Call center info for reservation

Sapporo, Haneda,

Kansai, Fukuoka

Direct to Honolulu from 4 cities

HAWAIIAN’S JAPANESE LANGUAGE WEBSITE

& SAMPLE JAPANESE MARKETING MATERIALS

Exhibit HA-App2012-20

Docket OST-2010-0018

Page 2 of 5
HAWAIIAN’S JAPANESE LANGUAGE WEBSITE

& SAMPLE JAPANESE MARKETING MATERIALS

Exhibit HA-App2012-20

Docket OST-2010-0018

Page 3 of 5
HAWAIIAN’S JAPANESE LANGUAGE WEBSITE

& SAMPLE JAPANESE MARKETING MATERIALS

Exhibit HA-App2012-20

Docket OST-2010-0018

Page 4 of 5
HAWAIIAN’S JAPANESE LANGUAGE WEBSITE

& SAMPLE JAPANESE MARKETING MATERIALS

Exhibit HA-App2012-20

Docket OST-2010-0018

Page 5 of 5
SUMMARY OF HAWAIIAN’S AWARDS, 

ACCOLADES AND CORPORATE HIGHLIGHTS

Exhibit HA-App2012-21

Docket OST-2010-0018

Page 1 of 1

June 2012:

• Hawaiian ranked #1 in U.S. DOT data for on-time performance, with a 93.9% on-time arrival 

rate. This exceeded the industry average by 13.2 percentage points.

• Hawaiian Airlines ranked highest of all domestic carriers serving Hawai’i by Travel + 

Leisure magazine, one of the travel industry’s most popular and respected publications. 

Hawaiian has won the same honor before in 2004, 2005, 2006, 2007, 2010, and 2011.

May 2012:

• Hawaiian earned the DOT’s #1 ranking with its flights arriving on time at a rate of 94.7%, 

exceeding the industry average by 11.3 percentage points. 

April 2012:

• Hawaiian’s flights arrived as scheduled throughout April at a rate of 94.4% to earn the DOT’s

#1 ranking for on-time performance among the nation’s 15 largest carriers covered in the 

report. 

• In addition, Hawaiian was nearly perfect in leading the category of fewest cancelled flights, 

with only two cancellations out of 6,037 total flights during April. 

March 2012:

• Hawaiian Airlines was once again the nation’s most reliable carrier at keeping travelers on 

schedule according to the Air Travel Consumer Report for March just released by the U.S. 

Department of Transportation (DOT).

• The DOT report shows that Hawaiian’s flights arrived on time at a rate of 92.5 percent 

throughout the month to secure the industry’s best on-time performance. 

Other Relevant Awards:

• First airline in the world to earn certified carbon credits for reducing emissions, 2012

• Condé Nast Traveler Readers Choice Awards, 2010, 2011

• Executive Travel Magazine, Editor’s Choice, 2011 

• Hawaii Business Magazine, CEO of the Year, 2010

• Pacific Business News, Best in Business Award, 2009

• Pacific Business News, Business Leader of the Year, 2008

• Condé Nast Traveler, Business Travel Awards, 2007
CERTIFICATE OF SERVICE

I hereby certify that a copy of the foregoing Application of Hawaiian Airlines, Inc. was

served this2Ttn day of August2}l2 via email transmission or U.S. mail on the following:

Carl.nelsonl4aa.com

Ro befi . rvi rickl@aa. co m

Franci s. heillgraa. com

.T arnes.kal ei gh(@,aa. com

Marshal Lsinick@sq uiresanders.com

Edr.vard. sauer@)squiresanders. corn

Sascha.vanderbel len@,delta.com

.l eff.morgan@delta. com

Sametta. c. barnett@delta. com

Tim. OMall e),1@alph. or g

Dan. rveis slá),united. c om

Steve.morrissey@united. com

.lo nathan. li nde(@ united. com

rbkeinerldcrowel l. com

lhalloway@cromwell. com

gmumhy@cror,ve I I . corn

esta. ro senber glgJcl ot. go v

brett.kruger@dot.gov

urskr@state.qov

john.allen@faa.eov

Wil liam. stallines(@usdoi . gov

infb fg) a irl inei nfo. com

Ambassador Ichiro Fujisaki

Embassy of Japan

2520 Massachusetts Ave., NW

Washington, DC 20008