Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 1 of 36 

INDEX OF ATTACHED EXHIBITS SUPPORTING COMPLAINT 

Exhibit Description 

“Parking Lot” television advertisement placeholder A (Exhibit to be filed non-electronically) 

B Transcript of “Parking Lot” television advertisement 

Alternate “Parking Lot” television advertisement with Twitter placeholder C (Exhibit to be filed non-electronically) 

D Transcript of alternate “Parking Lot” television advertisement with Twitter 

“Train Stops” television advertisement placeholder E (Exhibit to be filed non-electronically) 

F Transcript of “Train Stops” television advertisement 

“Hall of Success” television advertisement placeholder G (Exhibit to be filed non-electronically) 

H Transcript of “Hall of Success” television advertisement 

“Curriculum Radio” advertisement placeholder I (Exhibit to be filed non-electronically) 

J Transcript of “Curriculum Radio” advertisement 

K Facebook post – corporate partnerships 

L Facebook comment – corporate partnerships 

M “Let’s Get to Work” digital advertisement 

N “Career opportunities for students” webpage 

O Military advertisement 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 2 of 36 

EXHIBIT A: 

TO BE FILED NON-ELECTRONICALLY 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 3 of 36 

EXHIBIT B 
 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 4 of 36 

 OFFICIAL TRANSCRIPT PROCEEDING

 FEDERAL TRADE COMMISSION 

MATTER NO. 1523231 

TITLE UNIVERSITY OF PHOENIX 

DATE RECORDED: DATE UNKNOWN 

 TRANSCRIBED: SEPTEMBER 23, 2019 

PAGES 1 THROUGH 5 

 EXHIBIT A - AEGFTC0046735

 For The Record, Inc.

 (301) 870-8025 - www.ftrinc.net - (800) 921-5555 
2 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 5 of 36 

ExhibitA 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 I N D E X 

3 

4 RECORDING: PAGE: 

5 Exhibit A - AEGFTC0046735 4 

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(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 6 of 36 

ExhibitA 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 

3 In the Matter of: ) 

4 University of Phoenix ) Matter No. 1523231 

5 ) 

6 ------------------------------) 

7 Date Unknown 

8 

9 

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11 The following transcript was produced from a 

12 digital file provided to For The Record, Inc. on 

13 September 20, 2019. 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
 

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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 7 of 36 

ExhibitA 

University of Phoenix 9/23/2019 

1 P R O C E E D I N G S 

2 - - - - -

3 EXHIBIT A - AEGFTC0046735 

4 FEMALE SPEAKER: The hall of success. Here 

5 we honor the proud accomplishments of our students and 

6 alumni, people like Maria Salazar, an executive 

7 director at American Red Cross, or Garland Smith, 

8 video account director at Yahoo. And for every 

9 Garland, thousands more are hired by hundreds of top 

10 companies, each expanding the influence of our proud 

11 University of Phoenix network. That’s right, 

12 University of Phoenix. 

13 ON SCREEN: University of Phoenix 

14 Let’s get to work. 

15 Learn more at phoenix.edu/HallofSuccess 

16 FEMALE SPEAKER: Enroll now. We’ve got a 

17 frame waiting for you. 

18 (The recording was concluded.) 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 8 of 36 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 9 of 36 

EXHIBIT C: 

TO BE FILED NON-ELECTRONICALLY 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 10 of 36 

EXHIBIT D 
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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 11 of 36 

 OFFICIAL TRANSCRIPT PROCEEDING

 FEDERAL TRADE COMMISSION 

MATTER NO. 1523231 

TITLE UNIVERSITY OF PHOENIX 

DATE RECORDED: DATE UNKNOWN 

 TRANSCRIBED: SEPTEMBER 23, 2019 

PAGES 1 THROUGH 5 

 EXHIBIT C - AEGFTC0046680

 For The Record, Inc.

 (301) 870-8025 - www.ftrinc.net - (800) 921-5555 
2 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 12 of 36 

Exhibit C 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 I N D E X 

3 

4 RECORDING: PAGE: 

5 Exhibit C - AEGFTC0046880 4 

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(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 13 of 36 

Exhibit C 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 

3 In the Matter of: ) 

4 University of Phoenix ) Matter No. 1523231 

5 ) 

6 ------------------------------) 

7 Date Unknown 

8 

9 

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11 The following transcript was produced from a 

12 digital file provided to For The Record, Inc. on 

13 September 20, 2019. 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
 

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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 14 of 36 

Exhibit C 

University of Phoenix 9/23/2019 

1 P R O C E E D I N G S 

2 - - - - -

3 EXHIBIT C - AEGFTC0046680 

4 FEMALE SPEAKER: Like a lot of things, 

5 trying to find a better job can be frustrating. So at 

6 University of Phoenix, we’re working with a growing 

7 list of almost 2,000 corporate partners, companies 

8 like Microsoft, American Red Cross, and Adobe, to 

9 create options for you. Not only that, we’re using 

10 what we learn from these partners to shape our 

11 curriculum so that when you find the job you want, 

12 you’ll be a perfect fit. 

13 Let’s get to work. 

14 ON SCREEN: University of Phoenix 

15 Let’s get to work. 

16 phoenix.edu/success #LetsGetToWork 

17 (The recording was concluded.) 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 15 of 36 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 16 of 36 

EXHIBIT E: 

TO BE FILED NON-ELECTRONICALLY 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 17 of 36 

EXHIBIT F 
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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 18 of 36 

 OFFICIAL TRANSCRIPT PROCEEDING

 FEDERAL TRADE COMMISSION 

MATTER NO. 1523231 

TITLE UNIVERSITY OF PHOENIX 

DATE RECORDED: DATE UNKNOWN 

 TRANSCRIBED: SEPTEMBER 23, 2019 

PAGES 1 THROUGH 5 

 EXHIBIT E - PARKING LOT AD - TWITTER [CAPTURED 2017-

 07-26]

 For The Record, Inc.

 (301) 870-8025 - www.ftrinc.net - (800) 921-5555 
2 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 19 of 36 

Exhibit E 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 I N D E X 

3 

4 RECORDING: PAGE: 

5 Exhibit E - Parking Lot Ad - Twitter 4 

6 [Captured 2017-07-26] 

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(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
3 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 20 of 36 

Exhibit E 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 

3 In the Matter of: ) 

4 University of Phoenix ) Matter No. 1523231 

5 ) 

6 ------------------------------) 

7 Date Unknown 

8 

9 

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11 The following transcript was produced from a 

12 digital file provided to For The Record, Inc. on 

13 September 20, 2019. 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
 

4 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 21 of 36 

Exhibit E 

University of Phoenix 9/23/2019 

1 P R O C E E D I N G S 

2 - - - - -

3 EXHIBIT E - PARKING LOT AD - TWITTER 

4 [CAPTURED 2017-07-26] 

5 FEMALE SPEAKER: Like a lot of things, 

6 trying to find a better job can be frustrating. So at 

7 University of Phoenix, we’re working with a growing 

8 list of almost 2,000 corporate partners, companies 

9 like Microsoft, American Red Cross, and Adobe, to 

10 create options for you. Not only that, we’re using 

11 what we learn from these partners to shape our 

12 curriculum so that when you find the job you want, 

13 you’ll be a perfect fit. 

14 Let’s get to work. 

15 ON SCREEN: University of Phoenix 

16 Let’s get to work. 

17 phoenix.edu/success #LetsGetToWork 

18 (The recording was concluded.) 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 22 of 36 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 23 of 36 

EXHIBIT G: 

TO BE FILED NON-ELECTRONICALLY 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 24 of 36 

EXHIBIT H 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 25 of 36 

 OFFICIAL TRANSCRIPT PROCEEDING

 FEDERAL TRADE COMMISSION 

MATTER NO. 1523231 

TITLE UNIVERSITY OF PHOENIX 

DATE RECORDED: DATE UNKNOWN 

 TRANSCRIBED: SEPTEMBER 23, 2019 

PAGES 1 THROUGH 5 

 EXHIBIT G - AEGFTC0025288

 For The Record, Inc.

 (301) 870-8025 - www.ftrinc.net - (800) 921-5555 
2 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 26 of 36 

Exhibit G 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 I N D E X 

3 

4 RECORDING: PAGE: 

5 Exhibit G - AEGFTC0025288 4 

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(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 27 of 36 

Exhibit G 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 

3 In the Matter of: ) 

4 University of Phoenix ) Matter No. 1523231 

5 ) 

6 ------------------------------) 

7 Date Unknown 

8 

9 

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11 The following transcript was produced from a 

12 digital file provided to For The Record, Inc. on 

13 September 20, 2019. 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
 

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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 28 of 36 

Exhibit G 

University of Phoenix 9/23/2019 

1 P R O C E E D I N G S 

2 - - - - -

3 EXHIBIT G - AEGFTC0025288 

4

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 FEMALE SPEAKER: At University of Phoenix, 

we know the value of your education is where it can 

take you. 

 ANNOUNCER: Now arriving, City Hospital. 

 DOCTOR: Let’s get a CBC, Chem 7 and... 

 FEMALE SPEAKER: Which is why we’re proud to 

help connect our students with leading employers 

across the nation. 

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 ANNOUNCER: Next stop, financial center. 

 FEMALE SPEAKER: Let’s get to work. 

 ON SCREEN: University of Phoenix 

 Let’s get to work. 

 phoenix.edu 1.855.WHY.UOPX 

 (The recording was concluded.) 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 29 of 36 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 30 of 36 

EXHIBIT I: 

TO BE FILED NON-ELECTRONICALLY 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 31 of 36 

EXHIBIT J 
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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 32 of 36 

 OFFICIAL TRANSCRIPT PROCEEDING

 FEDERAL TRADE COMMISSION 

MATTER NO. 1523231 

TITLE UNIVERSITY OF PHOENIX 

DATE RECORDED: DATE UNKNOWN 

 TRANSCRIBED: SEPTEMBER 23, 2019 

PAGES 1 THROUGH 5 

 EXHIBIT I - CURRICULUM RADIO AD

 For The Record, Inc.

 (301) 870-8025 - www.ftrinc.net - (800) 921-5555 
2 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 33 of 36 

Exhibit I 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 I N D E X 

3 

4 RECORDING: PAGE: 

5 Exhibit I - Curriculum Radio AD 4 

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(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
3 

Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 34 of 36 

Exhibit I 

University of Phoenix 9/23/2019 

1 FEDERAL TRADE COMMISSION 

2 

3 In the Matter of: ) 

4 University of Phoenix ) Matter No. 1523231 

5 ) 

6 ------------------------------) 

7 Date Unknown 

8 

9 

10 

11 The following transcript was produced from a 

12 digital file provided to For The Record, Inc. on 

13 September 20, 2019. 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
 

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Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 35 of 36 

Exhibit I 

University of Phoenix 9/23/2019 

1 P R O C E E D I N G S 

2 - - - - -

3 EXHIBIT I - CURRICULUM RADIO AD 

4

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 FEMALE SPEAKER: If you want to know how to 

get hired, it pays to go right to the source. At 

University of Phoenix, we’re talking to companies like 

AT&T, Sodexo, and Adobe about what they’re looking for 

in future employees. They’re helping us shape our 

curriculum to make sure today’s classes help prepare 

you to pursue tomorrow’s jobs, because a degree should 

help prepare you for a career, right? 

 Learn more at Phoenix.edu. Let’s get to 

work. 

14

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 (The recording was concluded.) 

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For The Record, Inc. 

(301) 870-8025 - www.ftrinc.net - (800) 921-5555 
Case 2:19-cv-05772-ESW Document 1-2 Filed 12/10/19 Page 36 of 36