2004 Advantage Marketing Systems Provides Financial Guidance

2004 Q1 projections: .02share

2004 Full Year  projections:  .10-.30/share  on  approximately  $24  million  of
revenue

AMS 2004 leverage Our Strengths

AMS is committed to focus on our strengths:

1)   Health  Science:  We are committed to  continuous  product  innovation  and
     improvement  through  market  demand and  products  backed by science.  The
     mission of the science and product  development  is to develop,  for target
     groups,  advanced wellness products that deliver  performance based results
     around our core peak performance and weight loss focus. AMS introduced over
     7 new or improved products since January 2003. Our practice is to introduce
     new products based on demand, primarily at company-sponsored events.

2)   Focus:  The companies  core product  categories  target  performance  based
     nutritional and weight loss products and systems the allow customers to see
     and feel a difference  in their health or others  noticeably  recognize the
     difference in them within a short period of time.

3)   Cutting Edge Product Formulations: Our two primary product lines consist of
     the Prime One  adaptogen  products  and the  AM-300  family of weight  loss
     supplements. Our top-selling Prime One adaptogen products, represented over
     44.9% of net sales  ending Q4,  2003.  The AM-300  weight loss  supplements
     represent  over 500  million  servings  sold to date.  In 2003 the  company
     announced the launch of The AM-300 Fat Burning  Solution  without  Ephedra.
     This product is replacing our prior ephedra version  completely on April 1,
     2004. Our top-selling  weight loss products  represented  over 48.0% of net
     sales ending Q4, 2003.

4)   Distribution:  We  distribute  our  products  direct to the public  through
     network marketing.  We believe that network marketing is the most effective
     form of  distribution  for products  that require  additional  information.
     Person-to-person  product education is expensive and not normally available
     through traditional distribution channels.

5)   Compensation:  The Company  intends to continue  its strategy of offering a
     plan that attracts  motivated sales people through our direct deposit daily
     and weekly pay plan.  Cash flow is of  paramount  concern  and  interest to
     sales people.  We currently pay out approximately 42% of sales revenue in a
     method  that  delivers  excitement  both on the  front end and the back end
     residual income side of the plan.

6)   Stability:  In an  industry  where  over 50% of the new  network  marketing
     companies  go out of  business  in the  first 2 years,  we  focused  on our
     16-year  stability with almost $50 million dollars in commissions  paid out
     to associates in the last six years.

Revenue Model

The Company  generates  revenue  through:  (i)  enrollment  fees  charged to new
associates,  (ii)  monthly  web  site  fees,  (iii)  monthly  product  auto-ship
purchases,  (iv) non  auto-ship  product  purchases,  (v)  purchase of sales and
marketing tools, (vi)  registration for company training events,  (vii) customer
product  purchases  online and offline,  and (viii)  monthly  fee's for advanced
marketing and recruiting websites.

     Our two markets contributed to net sales in fiscal year 2003 as follows:

               o  United States                                99%
               o  Canada                                        1%

Growth Strategy

We seek to grow our business by pursuing the following strategies:

Advantage  Marketing  Systems, Inc. announced the launch of its three phase 2004
mass marketing preferred customer acquisition program focused on three exclusive
product  formulations.  The three  products:  Prime One, AM-300 and the ToppFast
meal  replacement  shake  represent the Company's core adaptogen and weight loss
products,  targeting consumer demand for increased energy, reduced belly fat and
recognizable weight loss.

Phase 1: Launch To The Field Sales Force

RESULTS OF PROGRAM TO DATE:

March Projection for new FREE Trial customers___1500

April Projection for new FREE Trial customers____2,500

May Projection for new FREE Trial customers_____5,000

Comparison to current customers_________@16,000

With over 16,000 customers and associates on monthly product auto-ship averaging
$61 per order our goal is to expand  the  success  of our  customer  acquisition
program  of  2,000  new  customers  in the  first  18 days as we move  into  the
April-June quarter.

The AMS Preferred  Customer  FREE Trial Program works as follows:  Introduce one
bottle of Prime One and one bottle of AM-300 Fat  Burning  Energy  Solution  for
only $12.95  shipping  and handling  ($97.95  retail value  including  S&H).  In
addition,  one can of the ToppFast meal replacement shake may be substituted for
the AM-300 at the same price.

Each FREE trial includes a monthly product auto-ship of the same products at the
Preferred  Customer  wholesale price of $63, including S&H plus applicable taxes
(a 34%  savings).  In order to retain and educate new  customers,  this  special
offer also  includes  the new  ToppShape  Video and Audio,  the new "Free  Trial
Program"  brochure  and a  "Getting  Started  with Prime  One"  flyer.  There is
absolutely  no risk to the  customer,  and  customers  may cancel their  monthly
auto-ship at any time.

Phase 2: Launch Through The Internet

Phase 2 began on March 11, 2004 through use of the  Internet.  The offer will be
made  available  to  over  800  AMS  associate's  replicating  web  site  (go to
www.amsonline.com),  and  ultimately  added  over  400 AMS  recruiting  and lead
generation portals at www.ams.wellnessceo.com.

RESULTS OF PROGRAM TO DATE:  Approximately  10% of our new program  sign ups are
coming in through the corporate  distributor web sites. We expect this number to
increase  significantly  when the link to the free  offer  page for  WellnessCEO
users is completed.

www.ams.WellnessCEO.com  The launch of  WellnessCEO  marks the  beginning of the
mass  marketing  campaign.  This  site  acts  as a  sales  and  recruiting  site
personalized for each AMS associate with a separate URL. The powerful $39.95 per
month WellnessCEO  system delivers to each AMS sales associate a prospecting and
Customer  Relationship  Management (CRM) tool for associates  serious about mass
marketing.  Sales  associates who join  WellnessCEO  must be an active member of
www.amsonline.com.  Total number of prospects in the system,  44,156.  Of these,
26,694 have watched some of the  presentation,10,500  of them have seen at least
90% of the  presentation  and  7,310  filled  out  the  form  at the  end of the
presentation.  Of the  44,156  prospects  in the  system,  12,275  were added in
February.

Phase 3: Mass Marketing and Branding

AMS is also  considering  other  avenues of  distribution  in phase  three.  AMS
currently has over 18,000  customers and associates on monthly  recurring  auto-
ship.  The  Company  will  explore  all  opportunities  to mass market on a cost
effective basis its new FREE Trial program as well as other options.

                                   Our Vision

     Combine  the  strength  of  electronic   marketing   ($125   billion)  with
     person-to-person  network  marketing  distribution  ($28  billion  USA/ $87
     billion  internationally)  for maximum return on investment inside a public
     company.

Final comments:

Enter New Markets.  We believe that, in addition to the North  American  market,
significant growth opportunities continue to exist in international markets. New
markets will be selected  following an assessment of several  factors  including
market  size,  anticipated  demand  for AMS  products,  receptivity  to  network
marketing,   and  ease  of  entry,  which  includes  consideration  of  possible
regulatory restrictions on the products or network marketing system.

Pursue   Strategic   Acquisitions.   We  believe  that  attractive   acquisition
opportunities may arise in the future. We intend to pursue strategic acquisition
opportunities  that would grow our customer base, expand product lines,  enhance
manufacturing and technical expertise, allow vertical integration,  or otherwise
complement our business or further our strategic goals.