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                                                                    EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT


          EMPLOYMENT AGREEMENT dated as of January 1, 2000 (the "Effective
Date") between Bozell Group, Inc., a New York corporation (the "Company"), and
Eugene Bartley (the "Executive").

          WHEREAS, the Executive and the Company (under its prior name of Bozell
Worldwide, Inc.) previously entered into an Employment Agreement dated as of
April 1, 1995, and previously amended as of July 30, 1997 (the "Prior
Agreement"); and

          WHEREAS, the parties desire to enter into this Agreement to replace
the Prior Agreement and to provide for the employment of the Executive by the
Company upon the terms and subject to the conditions set forth herein.

          NOW, THEREFORE, in consideration of the premises and the mutual
agreements contained herein, the parties hereby agree as follows:

          1.   EMPLOYMENT. The Company hereby employs the Executive and the
Executive hereby agrees to be employed by the Company upon the terms and subject
to the conditions contained in this Agreement. The term of employment of the
Executive by the Company pursuant to this Agreement (the "Employment Period")
shall commence on the Effective Date and, unless earlier terminated as
specifically hereinafter provided, shall end on December 31, 2002; provided that
the term of this Agreement may be extended upon mutual written agreement of the
parties.

          2.   POSITION AND DUTIES. As of the Effective Date, the Executive's
title shall be Chairman and Chief Executive Officer of the Company and he shall
report directly to the Chief Executive Officer of the Company's parent company,
True North Communications Inc. ("True North"). The Executive shall have the
authority, duties and responsibilities commensurate with his position and title
and such other duties and responsibilities (not inconsistent with his position
or his other concurrent assigned duties and responsibilities) as are assigned to
him from time to time by the Chief Executive Officer of True North or the Board
of Directors of the Company or True North (the "Board"). During the Employment
Period, the Executive shall perform faithfully and loyally and to the best of
the Executive's abilities his duties hereunder, shall devote his full business
time, attention and efforts to the affairs of the Company and shall use his
reasonable best efforts to promote the interests of the Company and True North.
Notwithstanding the foregoing, the Executive may engage in charitable, civic or
community activities, provided that they do not materially interfere with the
performance of the Executive's duties hereunder.


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          3.   COMPENSATION.

          (a)  ANNUAL BASE SALARY. During the Employment Period, the Company
shall pay to the Executive an annual base salary at the rate of at least
$522,000 per annum in accordance with the Company's regular payroll practices.
The annual base salary shall be reviewed periodically in accordance with
guidelines applicable to the Company's senior executives generally.

          (b)  INCENTIVE COMPENSATION. During the Employment Period, the
Executive shall be entitled to participate in the True North Executive
Compensation Program, as such Program applies to similarly situated senior
executives and as such Program may be amended from time to time.

          (c)  OTHER BENEFITS. During the Employment Period, the Executive shall
be entitled to participate in the Company's employee benefit plans and programs
and fringe benefits that are generally available to senior executives of the
Company from time to time, including, but not to the extent resulting in
duplicative benefits, the benefit plans and programs and fringe benefit
arrangements generally made available to members of the Management Executive
Committee of True North and the fringe benefits to which the Executive was
entitled immediately prior to the Effective Date.

          (d)  EXPENSE REIMBURSEMENT. During the Employment Period, the Company
shall reimburse the Executive for all proper expenses incurred by him in the
performance of his duties hereunder in accordance with the Company's policies
and procedures for senior executives. The Executive shall submit invoices for
all such expenses in accordance with the Company's policies and procedures for
senior executives.

          4.   CONSULTING PERIOD.

          (a)  CONSULTING TERM. Upon the December 31, 2002 expiration of the
Employment Period, the Executive shall become a consultant to the Company for a
period of two years ending on the close of business on December 31, 2004 (the
"Consulting Period"), subject to the terms and conditions set forth in this
Section 4. The Consulting Period is subject to termination by the Executive,
upon at least 30 days' advance notice to the Company, at any time prior to
December 31, 2004.

          (b)  CONSULTING DUTIES. During the Consulting Period, the Executive
shall make himself available upon reasonable notice to perform such services as
are requested from time to time by the Chief Executive Officer of True North.
The requested services shall be consistent with the Executive's years of
experience and skills. The Executive shall make himself available to work at
least 50 days (which shall not include weekends or holidays) during each
calendar year, but he shall not be required to work more than two days in any
week.

          (c)  CONSULTING FEES. For each day during the Consulting Period that
he is called upon to work more than an insignificant amount of time (i.e., at
least one hour), the Executive shall be paid a per diem fee of $3,000; provided
that the total annual consulting fees paid to the Executive for each calendar
year during the Consulting Period shall be at least $60,000.


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          (d)  EXPENSE REIMBURSEMENT. During the Consulting Period, the Company
shall reimburse the Executive for all expenses incurred by him in the
performance of his consulting duties in accordance with the Company's policies
and procedures for senior executives. The Executive shall submit invoices for
all such expenses in accordance with the Company's policies and procedures for
senior executives.

          5.   TERMINATION OF EMPLOYMENT PERIOD.

          (a)  QUALIFYING TERMINATION. For purposes of this Agreement,
"Qualifying Termination" means the occurrence of any of the following events:
(i) termination of the Executive's employment by the Company without Cause (as
defined in subsection (b) below) during the Employment Period upon not less than
30 days' prior written notice to the Executive, (ii) termination of the
Executive's employment by the Company on account of the Executive having become
unable (as determined by the Company in good faith) to perform regularly his
duties hereunder by reason of illness or mental or physical disability for a
period of more than three consecutive months (termination for "Disability"),
(iii) termination of the Executive's employment on account of the Executive's
death, or (iv) termination of the Executive's employment by the Executive due to
and within 60 days of the occurrence, without the Executive's consent, of any of
the following events: (1) any change or changes in the Executive's duties and
responsibilities that, taken as a whole, result in a material diminution of the
Executive's duties and responsibilities, (2) a decrease in the Executive's base
salary, or (3) any requirement of the Company that the location where the
Executive is based be materially changed.

          (b)  DEFINITION OF CAUSE. The Company or True North may terminate the
Executive's employment immediately for "Cause" if, in the reasonable
determination of the Board or the True North Chief Executive Officer, as set
forth in a written notice to the Executive not less than 15 days prior to the
date of such proposed termination setting forth in reasonable detail the reasons
for such termination, (i) the Executive engages in conduct that violates
significant written policies of the Company or True North which were provided to
the Executive within a reasonable period of time prior to his violation thereof;
(ii) the Executive materially fails to perform the essential functions of his
job (except for a failure resulting from a bona fide illness or mental or
physical disability, or from the Executive's unavailability by reason of
approved leave) or fails to carry out the reasonable directions of the Board or
the True North Chief Executive Officer with respect to material duties that are
within the scope of his duties as set forth in this Agreement; (iii) the
Executive engages in embezzlement or misappropriation of corporate funds or
other acts of fraud, dishonesty or self-dealing, or commits a felony or any
material violation of any material statutory or common law duty of loyalty to
the Company or True North; or (iv) the Executive breaches a material provision
of this Agreement (including, but not limited to, the non-compete,
non-solicitation, confidentiality, or non-disparagement provisions in Sections 8
and 9).


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          6.   CONSEQUENCES OF TERMINATION OF EMPLOYMENT PERIOD.

          (a)  BENEFITS UPON TERMINATION. If the Employment Period terminates
for any reason, the Executive (or the Executive's executor, administrator or
other legal representative, as the case may be) shall be entitled to receive the
following benefits:

          (i)  within 30 days after the amount in question is reasonably
     determinable (1) base salary payable through the date of termination of
     employment, (2) unpaid annual incentive compensation for the calendar year
     immediately preceding the date of such termination (unless such termination
     is for Cause, as defined in Section 5(b) above), and (3) reimbursement of
     expenses incurred through the date of such termination in accordance with
     the Company's policies and procedures;

          (ii) participation (by the Executive or the Executive's qualified
     dependents, as the case may be) in all other applicable benefit plans or
     programs in accordance with the provisions thereof applicable to terminated
     employees (or their qualified dependents, as the case may be); and

          (iii) payment for any accrued but unused vacation for the calendar
     year in which such termination of employment occurs.

          (b)  ADDITIONAL BENEFITS UPON QUALIFYING TERMINATION. If the
Employment Period terminates for a reason set forth in Section 5(a), the
Executive (or the Executive's executor, administrator or other legal
representative, as the case may be) shall be entitled to receive the following
additional benefits:

          (i)  within 30 days after the amount in question is reasonably
     determinable, annual incentive compensation for the calendar year in which
     such termination shall have occurred, prorated through the date of such
     termination based on actual results of operations for such full calendar
     year; and

          (ii) if the Qualifying Termination is for any reason other than death
     or Disability:

          (1)  all stock options and restricted stock granted to the Executive
               by the Company on or after the Effective Date then held by the
               Executive shall on the date of such termination be 100% vested;

          (2)  subject to the last two sentences of this Section 6(b), for a
               period equal to the greater of the then remaining scheduled term
               of the Employment Period or 18 months (the "Severance Period"),
               commencing on the day immediately following the date of
               termination of the employment of the Executive, the Executive
               shall be entitled to receive (A) base salary, at the annual rate
               in effect as of the date of such termination (or, in the event
               the Executive has terminated his employment due to the happening
               of the event set forth in Section 5(a)(iv)(2) above, at the
               annual rate in effect


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               immediately prior to the salary reduction for which the Executive
               terminated his employment), payable in accordance with the
               Company's normal payroll policies and (B) annual incentive
               compensation at the rate of 50% of annual base salary at the
               annual rate in effect as of the date of such termination (or, in
               the event the Executive has terminated his employment due to the
               happening of the event set forth in Section 5(a)(iv)(2) above, at
               the annual rate in effect immediately prior to the salary
               reduction for which the Executive terminated his employment),;
               and

          (3)  subject to the last two sentences of this Section 6(b), during
               the Severance Period, the Executive shall be entitled to
               participate in life insurance, medical and dental benefits on
               terms no less favorable to the Executive than those in effect on
               the termination date, subject to restrictions imposed by
               applicable statute and regulation and to modifications of general
               application to active executives of the Company; and

          (iii) each stock option granted to the Executive by the Company on or
     after the Effective Date then held by the Executive shall be exercisable
     (to the extent it is vested at the date of termination or to the extent it
     becomes vested in accordance with subparagraph (ii)(1) above) by the
     Executive or the Executive's executor, administrator or other legal
     representative, as the case may be, for up to three years after the date of
     termination, but in no case beyond a date 10 years following the date of
     grant of such option.

As a condition to the receipt of the severance benefits described in
subparagraphs (ii)(2) and (ii)(3) above, the Company reserves the right in
accordance with the standard Company severance policy to require the Executive
to sign a standard separation agreement (the "Separation Agreement"), containing
a general release of claims. The Separation Agreement shall be in the form
attached hereto as Exhibit A, with only such changes thereto as may be required
by statute or regulation to make such Separation Agreement fully valid and
enforceable in accordance with its terms.

          7.   FEDERAL AND STATE WITHHOLDING. The Company shall deduct from the
amounts payable to the Executive pursuant to this Agreement the amount of all
required federal and state withholding taxes in accordance with the Executive's
Form W-4 on file with the Company and all applicable social security and
Medicare taxes.

          8.   NON-COMPETITION; NON-SOLICITATION; CONFIDENTIALITY.

          (a)  COVENANT NOT TO COMPETE. The Executive acknowledges that in the
course of employment with the Company pursuant to this Agreement, the Executive
will become familiar with the Confidential Information (as defined below) of the
Company and its subsidiaries, affiliates and clients, and that the Executive's
services will be of special, unique and extraordinary value to the Company.
Except with the prior written consent of the Board:


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          (i)  during the period from the Effective Date until the last to end
     of the Employment Period, the Consulting Period and any Severance Period,
     the Executive shall not engage in any activities, whether as employer,
     proprietor, principal, partner, stockholder (other than the holder of 1% or
     less of the stock of a corporation the securities of which are traded on a
     securities exchange or in the over-the-counter market), director, officer,
     employee or otherwise, in competition with (A) the businesses conducted at
     the date hereof by the Company or (B) any business in which the Company is
     substantially engaged within the one year period preceding the termination
     of Executive's employment with the Company (including any proposed new
     business venture in which the Executive was involved while an employee of
     the Company); and

          (ii) during the period from the Effective Date until the last to end
     of (1) the Employment Period, (2) the full scheduled three-year term of the
     Employment Period if the Executive resigns (other than upon a Qualifying
     Termination) or is terminated by the Company for Cause during the
     Employment Period, (3) the Consulting Period, (4) the full scheduled
     two-year term of the Consulting Period if the Executive elects to terminate
     the Consulting Period prior to the end of the two-year term, and (5) any
     Severance Period, the Executive shall not, directly or indirectly, either
     on the Executive's behalf or on behalf of any other person, firm or
     corporation:

          (A)  solicit, call on, service or otherwise do business with, or
               interfere in any way with the Company's relationship with any
               account that is a client of the Company at the time of the
               Executive's termination, or that was a client of the Company at
               any time within 12 months prior to the date of such termination;
               provided that the foregoing shall apply only to accounts with
               whom the Executive had responsibilities for or learned
               Confidential Information relating to within the one-year period
               preceding the Executive's termination of employment with the
               Company;

          (B)  perform any services relating to advertising, marketing,
               research, public relations or related services for any account
               described in (A) above; or

          (C)  recruit or solicit, or attempt to recruit or solicit, the
               employment or consulting services of or hire or employ or retain
               the employment or consulting services of any person who is at
               such time or who was at any time within 12 months immediately
               prior to such time, an employee of the Company.

          (b)  CONFIDENTIAL INFORMATION AND TRADE SECRETS. The Executive agrees
that the Company has a protectable interest in Company bidding information,
trade secrets, client information, computer programs, financial information and
other confidential information (collectively, the "Confidential Information").
The Executive shall not, at any time during the Employment Period (except for
the benefit of the Company within the scope of the Executive's duties) or
thereafter, make use of or divulge any Confidential Information, except to the
extent that such Confidential Information becomes available to the general
public (other than as a result of disclosure by the Executive) or as the Company
may so authorize in writing; and when the


                                     - 6 -
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Executive shall cease to be employed by the Company, the Executive shall
surrender to the Company all Confidential Information which exists in written,
tangible or electronic form and records and other documents obtained by him or
entrusted to the Executive during the course of the Executive's employment
hereunder (together with all copies thereof) which pertain specifically to any
of the businesses covered by the covenants in Section 8(a)(i) or which were paid
for by the Company; provided, however, that upon written approval of the Company
(which approval shall not be unreasonably withheld) the Executive may retain
copies of such documents as necessary for the Executive's personal records for
federal income tax purposes. The Executive also agrees that the Executive will
not at any time (whether before or after the termination of the Executive's
employment with the Company) disclose to anyone the terms of this Agreement,
except to the Executive's counsel, tax advisors, accountants and members of the
Executive's immediate family, in connection with any arbitration, action or
other proceeding to enforce the terms of this Agreement, or as may otherwise be
required by law.

          (c)  SCOPE OF COVENANTS; REMEDIES. The following provisions shall
apply to the covenants of the Executive contained in this Section:

          (i)  the covenants set forth in Sections 8(a)(i) and 8(a)(ii) shall
     apply within all territories in which the Company is actively engaged in
     the conduct of business during the Employment Period, including, without
     limitation, the territories in which customers are then being solicited;

          (ii) the Executive expressly agrees and acknowledges that the
     covenants contained in Sections 8(a) and 8(b) are reasonable in all
     respects (including subject matter, time period and geography) and
     necessary because of the substantial and irreparable harm that would be
     caused to the Company by the Executive engaging in any of the prohibited
     activities contained in such Sections. The Executive expressly agrees and
     acknowledges that the covenants contained in this Agreement will not
     preclude the Executive from earning a livelihood, nor unreasonably limit
     the Executive's ability to earn a living, since the Executive has the
     ability and experience to engage in employment that will not breach or
     violate the covenants contained in this Agreement. Each party intends and
     agrees that if in any action before any court or agency legally empowered
     to enforce the covenants contained in Sections 8(a) and 8(b) any term,
     restriction, covenant or promise contained therein is found to be
     unreasonable and accordingly unenforceable, then such term, restriction,
     covenant or promise shall be deemed modified to the extent necessary to
     make it enforceable by such court or agency; and

          (iii) the covenants contained in Sections 8(a) and 8(b) shall survive
     the conclusion of the Executive's employment by the Company.

          9.   NON-DISPARAGEMENT; COOPERATION. (a) Except in connection with any
arbitration, action or other proceeding to enforce the terms of this Agreement,
the Executive shall not, at any time during his employment with the Company or
thereafter, make any public or private statement to the news media, to any
Company competitor or client, or to any other individual or entity, if such
statement would disparage any of the Company, its businesses or any director or
officer of any of the Company or such businesses or would have a deleterious
effect


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upon the interests of any of such businesses or the stockholders or other owners
of any of them; provided, however, that the Executive shall not be in breach of
this restriction if such statements consist solely of (i) private statements
made to any officers, directors or employees of the Company by the Executive in
the course of carrying out his duties pursuant to this Agreement or, to the
extent applicable, his duties as a director or officer, or (ii) private
statements made to persons other than clients or competitors of the Company (or
its representatives) or members of the press or the financial community that do
not have a material adverse effect upon the Company; and provided further that
nothing contained in this Section 9(a) or in any other provision of this
Agreement shall preclude the Executive from making any statement in good faith
that is required by law, regulation or order of any court or regulatory
commission, department or agency.

          (b)  Except in connection with any arbitration, action or other
proceeding to enforce the terms of this Agreement, the Company shall not, at any
time during the Executive's employment with the Company or thereafter, authorize
any person to make, nor shall the Company condone the making of, any statement,
publicly or privately, which would disparage the Executive; provided, however,
that the Company shall not be in breach of this restriction if such statements
consist solely of (i) private statements made to any officers, directors or
employees of the Company or (ii) private statements made to persons other than
clients or competitors of any of the Company (or its representatives) or members
of the press or the financial community that do not have a material adverse
effect upon the Executive; and provided further that nothing contained in this
Section 9(b) or in any other provision of this Agreement shall preclude any
officer, director, employee, agent or other representative of the Company from
making any statement in good faith which is required by any law, regulation or
order of any court or regulatory commission, department or agency.

          10.  ENFORCEMENT. The parties hereto agree that the Company would be
damaged irreparably in the event that any provision of Section 8 or 9 of this
Agreement were not performed in accordance with its terms or were otherwise
breached and that money damages would be an inadequate remedy for any such
nonperformance or breach. Accordingly, the Company and its successors or
permitted assigns shall be entitled, in addition to other rights and remedies
existing in their favor, to an injunction or injunctions to prevent any breach
or threatened breach of any of such provisions and to enforce such provisions
specifically (without posting a bond or other security). Each of the parties
agrees that he or it will submit himself or itself to the personal jurisdiction
of federal and state courts located within the State, City and County of New
York in any action by the other party to enforce an arbitration award against
him or it or to obtain interim injunctive or other relief pending an arbitration
decision.

          11.  SURVIVAL. Sections 4, 6, 8, 9 and 10 of this Agreement shall
survive and continue in full force and effect in accordance with their
respective terms, notwithstanding any termination or expiration of the
Employment Period.

          12.  ARBITRATION. Any dispute or controversy between the Company and
the Executive, whether arising out of or relating to this Agreement, the breach
of this Agreement, or otherwise, shall be settled by arbitration administered by
JAMS/Endispute, Inc. ("JAMS") in accordance with its Commercial Rules then in
effect and judgment on the award rendered by the


                                     - 8 -
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arbitrator may be entered in any court having jurisdiction thereof. Any
arbitration shall be held before a single arbitrator with prior judicial
experience who shall be selected by mutual agreement of the Company and the
Executive, unless the parties are unable to agree to an arbitrator, in which
case the arbitrator shall be selected under the procedures of JAMS. The
arbitrator shall have the authority to award any remedy or relief that a court
of competent jurisdiction could order or grant, including, without limitation,
the issuance of an injunction. However, the Company may, at its option without
inconsistency with this arbitration provision, apply to any court having
jurisdiction over such dispute or controversy for the purpose of seeking
injunctive or other equitable relief to enforce Sections 8 and 9 of this
Agreement. Except as necessary in court proceedings to enforce this arbitration
provision or an award rendered hereunder, or to obtain interim relief, neither a
party nor an arbitrator may disclose the existence, content or results of any
arbitration hereunder without the prior written consent of the Company and the
Executive. The Company and the Executive acknowledge that this Agreement
evidences a transaction involving interstate commerce. Notwithstanding any
choice of law provision included in this Agreement, the United States Federal
Arbitration Act shall govern the interpretation and enforcement of this
arbitration provision.

          13.  NOTICE. All notices and other communications required or
permitted hereunder shall be in writing and shall be deemed to have been duly
given when personally delivered or five days after deposit in the United States
mail, certified and return receipt requested, postage prepaid, addressed (a) if
to the Executive, to the most recent address then shown on the employment
records of the Company, with a copy to Gould & Wilkie LLP, One Chase Manhattan
Plaza, New York, NY, 10005, attn: Michael J. Kopcsak, Esq. (fax: (212)
363-2138), and if to the Company, to True North Communications Inc., 101 East
Erie Street, Chicago, Illinois 60611-2897, Attention: General Counsel, or (b) to
such other address as either party may have furnished to the other in writing in
accordance herewith, except that notices of change of address shall be effective
only upon receipt.

          14.  SEVERABILITY. Whenever possible, each provision of this Agreement
shall be interpreted in such manner as to be effective and valid under
applicable law, but if any provision of this Agreement is determined to be
invalid, illegal or unenforceable in any respect under applicable law or rule in
any jurisdiction, such invalidity, illegality or unenforceability shall not
affect the validity, legality or enforceability of any other provision of this
Agreement or the validity, legality or enforceability of such provision in any
other jurisdiction, but this Agreement shall be reformed, construed and enforced
in such jurisdiction as if such invalid, illegal or unenforceable provision had
never been contained herein.

          15.  ENTIRE AGREEMENT. This Agreement, together with the Exhibit
hereto, constitutes the entire agreement and understanding between the parties
with respect to the subject matter hereof and supersedes and preempts any prior
understandings, agreements or representations by or between the parties, written
or oral, which may have related in any manner to the subject matter hereof.

          16.  SUCCESSORS AND ASSIGNS. This Agreement shall be enforceable by
the Executive and the Executive's heirs, executors, administrators and legal
representatives, and by the Company and its successors and permitted assigns.
Any successor or permitted assign of the


                                     - 9 -
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Company shall assume by instrument delivered to the Executive the liabilities of
the Company hereunder. This Agreement shall not be assigned by the Company other
than to a successor pursuant to a merger, consolidation or transfer of all or
substantially all of the capital stock or assets of the Company.

          17.  GOVERNING LAW. This Agreement shall be governed by and construed
and enforced in accordance with the internal laws of the State of New York
without regard to principles of conflict of laws.

          18.  AMENDMENT AND WAIVER. The provisions of this Agreement may be
amended or waived only by the written agreement of the Company and the
Executive, and no course of conduct or failure or delay in enforcing the
provisions of this Agreement shall affect the validity, binding effect or
enforceability of this Agreement.

          19.  COUNTERPARTS. This Agreement may be executed in two counterparts,
each of which shall be deemed to be an original and both of which together shall
constitute one and the same instrument.

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.

                                   BOZELL GROUP, INC.


                                   By:  /s/ Gary D. Chester
                                        ----------------------------------
                                   Its: Vice President
                                        ----------------------------------

                                   EXECUTIVE


                                        /s/ Eugene Bartley
                                   ---------------------------------------
                                        Eugene Bartley


                                     - 10 -
<PAGE>

                                   Approved By:
                                   TRUE NORTH COMMUNICATIONS INC.


                                   By:  /s/ Marilyn R. Seymann
                                        ----------------------------------
                                        Marilyn R. Seymann,
                                        Chairman of the Compensation
                                        Committee of the Board of Directors


                                   By:  /s/ David A. Bell
                                        ----------------------------------
                                        David A. Bell,
                                        Chairman and Chief Executive Officer


                                     - 11 -
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                                                                       EXHIBIT A

              CONFIDENTIAL SEPARATION AGREEMENT AND GENERAL RELEASE
                               FOR EUGENE BARTLEY

     This shall confirm the arrangements relating to the termination of your
employment with Bozell Group, Inc. (the "Company"), a True North Communications
Inc. company. The effective date of your termination of employment from the
Company is ________________________ [INSERT LAST DAY OF EMPLOYMENT] (the
"Termination Date"). The terms of our agreement are as follows:

     1.   TERMINATION BENEFITS. Upon your termination, you will be entitled to
those benefits generally applicable to terminated employees, including
401(k)/retirement benefits, continuation of health coverage under COBRA, and a
payment for any accrued but unused vacation. In addition, in exchange for your
entering into this Agreement and Release, the Company will pay to you the
following benefits (the "Termination Benefits"):

          a.   The Company will provide you with the severance that the Company
is required to make to you pursuant to Sections 5 and 6 of a certain Employment
Agreement between you and the Company, dated as of January 1, 2000 (the
"Employment Agreement"), less the required federal, state and local
withholdings. This amount will be paid to you in semi-monthly installments in
accordance with the payroll procedures for salaried personnel, beginning as soon
as practicable after the Termination Date, but no sooner than the eighth day
following the date you sign this Agreement and Release.

          b.   You shall also receive all such additional benefits which the
Company is required to provide to you pursuant to Section 6 of the Employment
Agreement, less any required federal, state and local withholdings. These
benefits will commence no sooner than the eighth day following the date you sign
this Agreement and Release.

     2.   CONSIDERATION. You hereby acknowledge that the benefits described in
Paragraph 1(a) and (b) exceed any duty to you on the part of the Company (by
virtue of Company policies and relevant laws) and that the Company's agreement
to provide such benefits to you is sufficient consideration for the release
terms set forth below.

     3.   COMPLETE RELEASE. By signing this Agreement and Release, you release
and waive all legal claims in law or in equity of any kind whatsoever that you
have or may have against the Company, including its parent and subsidiary
corporations, and their officers, directors, employees, affiliates, members,
agents, attorneys, benefit plans and plan administrators, successors and/or
assigns (collectively, the "Releasees"). This release and waiver covers all
rights, claims, actions and suits of all kinds and descriptions that you now
have or have ever had, whether known or unknown or based on facts now known or
unknown, fixed or contingent, against the Releasees, occurring from the
beginning of the world up to and including the date that you execute this
Agreement and Release. This release and waiver includes but is not limited to:

<PAGE>

          a.   any claims for wrongful termination, defamation, invasion of
privacy, intentional infliction of emotional distress, or any other common law
claims;

                    b.   any claims for the breach of any written, implied or
oral contract between you and the Company, including but not limited to any
contract of employment;

          c.   any claims of discrimination, harassment or retaliation based on
such things as age, national origin, ancestry, race, religion, sex, sexual
orientation, or physical or mental disability or medical condition; and

          d.   any claims for payments of any nature, including but not limited
to wages, overtime pay, vacation pay, severance pay, commissions, bonuses and
benefits or the monetary equivalent of benefits; but not including the rights,
benefits and obligations contained in the following clauses 1 through 5 of this
Paragraph 3(d), which shall survive the execution of this Agreement and Release:
(1) the right to file an administrative charge, (2) any claims for unemployment
or workers' compensation benefits, (3) any claims for the consideration being
provided to you pursuant to Paragraph 1(a) and (b) of this Agreement and
Release, (4) any and all vested rights and benefits you may have as of the
Termination Date pursuant to the Company's qualified and non-qualified
retirement plans, and (5) any and all rights to indemnification to which you may
be entitled pursuant to law or pursuant to the by-laws and the certificate of
incorporation of any of the Releasees and their successors (including, but not
limited to, insurance benefits) by reason of your being named as a defendant in
any lawsuit or other proceeding in connection with your having served as an
officer or director of any entity: (x) which is either itself a Releasee, or (y)
although not itself a Releasee, your service as an officer or director was at
the request of, or for the benefit and with the knowledge of any Releasee.

Your release and waiver includes all claims that you have or that may arise
under the common law and all federal, state and local statutes, ordinances,
rules, regulations and orders, including but not limited to any claim or cause
of action based on the Fair Labor Standards Act, Title VII of the Civil Rights
Act of 1964, the Age Discrimination in Employment Act, the Family and Medical
Leave Act, the Americans with Disabilities Act, the Civil Rights Acts of 1866,
1871 and 1991, the Rehabilitation Act of 1973, the National Labor Relations Act,
the Employee Retirement Income Security Act of 1974 (except as set forth in (d)
above), the Vietnam Era Veterans' Readjustment Assistance Act of 1974, Executive
Order 11246, and any state laws governing employee rights, as each of them has
been or may be amended. You further waive any right to any form of recovery or
compensation from any legal action brought by you or on your behalf in
connection with your employment or termination of employment with the Company.
You also waive, release and discharge the Releasees from any reinstatement
rights which you have or could have, and you acknowledge that you have not
suffered any on-the-job injury for which you have not already filed a claim.

This Agreement and Release shall be binding upon and inure to the benefit of you
and the


                                       2
<PAGE>

Releasees and any other individual or entity who may claim any interest in the
matter through you. You also acknowledge that you have not assigned any of your
rights to make the aforementioned claims or demands. By signing this Agreement
and Release, you are forever giving up your rights to make the aforementioned
claims or demands.

     4.   NON-ADMISSION. This Agreement and Release shall not in any way be
construed as an admission by the Company of any liability or any wrongful or
discriminatory act.

     5.   NON-DISPARAGEMENT. Both parties hereby acknowledge and reaffirm their
continuing obligations pursuant to Section 9 of the Employment Agreement.

     6.   NO LAWSUITS. You acknowledge and represent that you have not filed nor
will you file any lawsuits based on claims or demands that you have released
herein; provided, however, that nothing in this Paragraph 6 shall be construed
as preventing you from commencing any suit or other proceeding seeking to
enforce the terms of this Agreement and Release.

     7.   CONFIDENTIALITY/NON-COMPETITION/COMPANY PROPERTY. You acknowledge that
you have had access to confidential, proprietary business information of the
Company as a result of employment, and you hereby agree not to use such
information personally or for the benefit of others. You also agree not to
disclose to anyone any confidential information at any time in the future so
long as it remains confidential. By way of illustration (but not limitation),
you agree not to make use of any bidding information (or computer programs
thereof) of the Company, nor divulge any trade secrets or confidential financial
information of the Company. Further, you agree to keep the terms and the
existence of this Agreement and Release confidential and not to discuss it with
anyone other than your immediate family, legal representative, tax advisor or as
may be required by law. You represent that you have returned or will return on
or immediately after the Termination Date all of the Company property in your
possession including, but not limited to, all computer-related equipment, keys,
credit cards, telephone calling cards, parking cards, building identification
cards and files/diskettes relating to the Company and its clients. You also
hereby acknowledge and reaffirm your continuing obligations to the Company
pursuant to Sections 8 and 10 of the Employment Agreement and pursuant to any
other confidentiality, non-compete and/or non-solicitation agreements signed by
you during your employment with the Company but after the Effective Date (as
that term is defined in the Employment Agreement).

     8.   ENTIRE AGREEMENT; NO OTHER PROMISES. Except as to any continuing
obligations under the Employment Agreement and any other agreements specifically
referenced herein, you hereby acknowledge and represent that this Agreement and
Release contains the entire agreement between you and the Company, and it
supersedes and takes priority over any other written or oral understanding or
contract that may have existed in the past between you and the Company or any of
its current or former affiliates. You further acknowledge and represent that
neither the Company nor any of its agents, representatives or employees have
made any promise, representation or warranty whatsoever, express, implied or
statutory, not contained herein, concerning the subject matter hereof, to induce
you to execute this Agreement and Release, and


                                       3
<PAGE>

you acknowledge that you have not executed this Agreement and Release in
reliance on any such promise, representation or warranty. You understand and
further acknowledge and agree that following the Termination Date the Company
will no longer need your services and that the Company will not have any
obligations to you following that date, except as provided in this Agreement and
Release.

     9.   KNOWING AND VOLUNTARY RELEASE. You agree that you are signing this
Agreement and Release voluntarily and of your own free will and not because of
any threats or duress. You are hereby given a period of 21 days to review and
consider this Agreement and Release before signing and returning it. You
acknowledge you received a copy of this Agreement on _____________, 20___
[INSERT THE DATE THE AGREEMENT IS GIVEN TO THE INDIVIDUAL].

In order to receive the Termination Benefits described in Paragraph 1(a) and (b)
above, you must sign, date and return this Agreement and Release to the Company
(c/o ___________) [insert name of HR representative] not later than
_____________, 2000 [insert date that is 21 days following date the Agreement is
given to the individual]. Please note that if you do not return the signed and
dated Agreement and Release to the Company (c/o ______________) [insert name of
HR representative] by midnight on that date, the offer to pay you the
Termination Benefits described in Paragraph 1(a) and (b) above will be
automatically withdrawn.

     10.  ENCOURAGEMENT TO CONSULT WITH ATTORNEY. You are encouraged to consult
with an attorney or other representative of your own choice at your own expense
prior to signing this Agreement and Release. By signing this Agreement and
Release, you are signifying that you have read this Agreement and Release
thoroughly, that you have had the opportunity to consult with an attorney prior
to signing, and that your agreement to the terms of the Agreement and Release is
knowing, willing and voluntary.

     11.  RIGHT TO REVOKE. You may revoke this Agreement and Release within
seven days after you have signed it. Revocation must be made by delivering a
written notice of revocation to the Company representative listed in Paragraph 9
above no later than the close of business on the seventh day after you have
signed this Agreement and Release. If you revoke this Agreement and Release,
this Agreement will not be effective and enforceable, and you will not receive
from the Company the benefits set forth in Paragraph 1(a) and (b) above.

     12.  BREACH. You acknowledge and agree that in the event that you
materially breach any of the provisions of Paragraphs 5-7 above, (a) the Company
shall be entitled to apply for and receive an injunction to restrain any
breaches of the provisions of Paragraphs 5-7 above, and (b) in the event of your
material breach of the provisions of Paragraphs 5-7 hereof, you shall be
obligated upon written demand to repay to the Company all but $500.00 of the
Termination Benefits paid to you pursuant to Paragraph 1(a) hereof, and the
foregoing shall not constitute a forfeiture or a penalty and shall not affect
the validity of this Agreement and Release.


                                       4
<PAGE>

     13.  RESOLUTION OF ALL MATTERS. This Agreement and Release resolves all
matters between the parties, including but not limited to all matters relating
to your employment and the termination of your employment with the Company.

     14.  ENFORCEMENT. This Agreement and Release shall be construed and
enforced in accordance with, and governed by, the substantive laws of the State
of New York, excluding its conflicts of laws rules. If any term or condition of
this Agreement and Release shall be held to be invalid, illegal or unenforceable
in any respect by a court of competent jurisdiction, this Agreement and Release
shall be construed without such term or condition. Any dispute under this
Agreement and Release shall be adjudicated by a federal or state court of
competent jurisdiction located within the City, County and State of New York.

HAVING READ AND UNDERSTOOD THE RELEASE, CONSULTED COUNSEL OR VOLUNTARILY ELECTED
NOT TO CONSULT COUNSEL, AND HAVING HAD SUFFICIENT TIME TO CONSIDER WHETHER TO
ENTER INTO THIS AGREEMENT AND RELEASE, THE PARTIES HERETO HAVE EXECUTED THIS
AGREEMENT AND RELEASE AS OF THE DAY AND YEAR FIRST WRITTEN BELOW.



                              --------------------------------------------
                              Eugene Bartley

                              Dated:
                                    --------------------------------------

                              BOZELL GROUP, INC.


                              By:
                                 -----------------------------------------
                                   [NAME AND TITLE]

                              Dated:
                                    --------------------------------------



                                       5