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UNITED STATES DISTRICT COURT

MIDDLE DISTRICT OF TENNESSEE

FEDERAL TRADE COMMISSION, 

Plaintiff, 

v. 

TRAFFIC AND FUNNELS, LLC, a limited 

liability company; 

WE CAPITAL, LLC, a limited liability company, 

also d/b/a The Sales Mentor and The Sales 

Mentor, LLC; 

EVANS AND WELCH, INC., a corporation; 

EVANS AND WELCH HOLDINGS, LLC, a 

limited liability company; 

and 

TAYLOR A. WELCH, individually and as an 

officer of Traffic and Funnels, LLC; WE Capital, 

LLC; Evans and Welch, Inc.; and Evans and 

Welch Holdings, LLC; 

CHRISTOPHER A. EVANS, individually and as 

an officer of Traffic and Funnels, LLC; WE 

Capital, LLC; Evans and Welch, Inc.; and Evans 

and Welch Holdings, LLC; 

PAYTON WELCH, individually; and 

ASHTON SHANKS, individually and as an 

officer of Evans and Welch, Inc., 

Defendants. 

STIPULATED ORDER FOR 

PERMANENT INJUNCTION, 

MONETARY JUDGMENT, AND 

OTHER RELIEF AS TO 

DEFENDANTS TRAFFIC AND 

FUNNELS, LLC; WE CAPITAL, 

LLC; EVANS AND WELCH, INC.; 

EVANS AND WELCH 

HOLDINGS, LLC; TAYLOR A. 

WELCH; PAYTON WELCH; AND 

ASHTON SHANKS

Plaintiff, the Federal Trade Commission (“Commission” or “FTC”), filed its Complaint 

for Permanent Injunction, Monetary Relief, and Other Relief (“Complaint”) for a permanent 

Case No. 3:23-cv-01277

NASHVILLE DIVISION

Judge William L. Campbell, Jr.

Magistrate Judge Barbara D. 

Holmes

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injunction, monetary relief, and other relief in this matter, pursuant to Sections 13(b) and 19 of 

the Federal Trade Commission Act (“FTC Act”), 15 U.S.C. §§ 53(b), 57b, and the Telemarketing

and Consumer Fraud and Abuse Prevention Act (“Telemarketing Act”), 15 U.S.C. §§ 6101-

6108. The Commission and Defendants Traffic and Funnels, LLC; WE Capital, LLC; Evans and 

Welch, Inc.; Evans and Welch Holdings, LLC; Taylor A. Welch; Payton Welch; and Ashton 

Shanks (“Settling Defendants”) stipulate to the entry of this Stipulated Order for Permanent 

Injunction, Monetary Judgment, and Other Relief (“Order”) to resolve all matters in dispute in 

this action between them. The other Defendant in this action, Christopher A. Evans, stipulates to 

a separate order in this case.

THEREFORE, IT IS ORDERED as follows:

FINDINGS

1. This Court has jurisdiction over this matter.

2. The Complaint charges that Defendants participated in deceptive and unfair acts

or practices in violation of Section 5 of the FTC Act, 15 U.S.C. § 45; the Telemarketing Act, 15 

U.S.C. §§ 6101-08; and the Telemarketing Sales Rule, 16 C.F.R. Part 310, in connection with the 

advertising, marketing, distribution, promotion, and sale of goods and services, including moneymaking opportunities and sales training programs throughout the United States. The Complaint 

alleges that these deceptive acts or practices included claiming falsely or without substantiation 

that consumers who purchased Defendants’ money-making opportunities would earn or were 

likely to earn substantial income. 

3. Settling Defendants neither admit nor deny any of the allegations in the

Complaint, except as specifically stated in this Order. Only for purposes of this action, Settling 

Defendants admit the facts necessary to establish jurisdiction. 

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4. Settling Defendants waive any claim that they may have under the Equal Access

to Justice Act, 28 U.S.C. § 2412, concerning the prosecution of this action through the date of 

this Order, and agree to bear their own costs and attorney fees.

5. Settling Defendants and the Commission waive all rights to appeal or otherwise

challenge or contest the validity of this Order.

DEFINITIONS

For the purpose of this Order, the following definitions apply: 

A. “Clearly and Conspicuously” means that a required disclosure is difficult to

miss (i.e., easily noticeable) and easily understandable by ordinary consumers, including in all of 

the following ways:

1. In any communication that is solely visual or solely audible, the disclosure

must be made through the same means through which the communication

is presented. In any communication made through both visual and audible

means, such as a television advertisement, the disclosure must be

presented simultaneously in both the visual and audible portions of the

communication even if the representation requiring the disclosure is made

in only one means.

2. A visual disclosure, by its size, contrast, location, the length of time it

appears, and other characteristics, must stand out from any accompanying

text or other visual elements so that it is easily noticed, read, and

understood.

3. An audible disclosure, including by telephone or streaming video, must be

delivered in a volume, speed, and cadence sufficient for ordinary

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consumers to easily hear and understand it.

4. In any communication using an interactive electronic medium, such as the 

Internet or software, the disclosure must be unavoidable.

5. The disclosure must use diction and syntax understandable to ordinary 

consumers and must appear in each language in which the representation 

that requires the disclosure appears.

6. The disclosure must comply with these requirements in each medium 

through which it is received, including all electronic devices and face-toface communications.

7. The disclosure must not be contradicted or mitigated by, or inconsistent 

with, anything else in the communication.

8. This disclosure must not be presented to the consumer through a 

hyperlink.

9. When the representation or sales practice targets a specific audience, such 

as children, the elderly, or the terminally ill, “ordinary consumers” 

includes reasonable members of that group.

B. “Defendants” means all of the Defendants, individually, collectively, or in any 

combination.

1. “Corporate Defendants” means Traffic and Funnels, LLC; WE Capital, 

LLC; Evans and Welch, Inc.; Evans and Welch Holdings, LLC; and their successors and assigns, 

individually, collectively, or in any combination.

2. “Individual Defendants” means Taylor A. Welch, Payton Welch, and 

Ashton Shanks, individually, collectively, or in any combination.

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3. “Settling Defendants” means Corporate Defendants and Individual 

Settling Defendants Taylor A. Welch, Payton Welch, and Ashton Shanks, individually, 

collectively, or in any combination.

C. “Earnings Claim(s)” means any representation, specific or general, about 

income, revenues, financial gains, percentage gains, profit, net profit, gross profit, or return on 

investment. Earnings Claims include, but are not limited to: (a) any chart, table, or 

mathematical calculation that demonstrates possible results based upon a combination of 

variables; (b) any statements from which a prospective purchaser can reasonably infer that he or 

she will earn a minimum level of income (e.g., “earn enough money to buy a Porsche,” “earn a 

six-figure income,” or “earn your investment back within one year”); and (c) any statements, 

claims, success stories, endorsements, or testimonials about the performance or profitability of 

representatives, endorsers, instructors, or customers.

D. “Investment Opportunity” includes anything, tangible or intangible, that is

offered, offered for sale, sold, or traded based wholly or in part on representations, either express 

or implied, about past, present, or future income, profit, or appreciation.

E. “Telemarketing” means any plan, program, or campaign which is conducted to 

induce the purchase of goods or services by use of one or more telephones, and which involves a 

telephone call, whether or not covered by the Telemarketing Sales Rule.

F. “Trust” means the trust established by Taylor A. Welch and his spouse u/a/d July 

23, 2020, for the benefit of their dependents, whose identity is known to the Commission, and 

whose name is included in the deed of trust security agreement attached in Attachment A.

G. “Williamson County Property” means the land situated, lying, and being in 

Williamson County, Tennessee described on Attachment B to this Order.

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ORDER

I. PROHIBITION CONCERNING EARNINGS CLAIMS

IT IS ORDERED that Settling Defendants, Settling Defendants’ officers, agents, 

employees, and attorneys, and all other persons in active concert or participation with any of 

them, who receive actual notice of this Order, whether acting directly or indirectly, in connection 

with promoting or offering for sale any good or service, are permanently restrained and enjoined 

from making any Earnings Claims or assisting others in making any Earnings Claims, directly or 

indirectly, expressly or by implication, including the representation that consumers who purchase 

Settling Defendants’ goods or services will earn or are likely to earn substantial income, unless:

A. The Earnings Claims are non-misleading;

B. At the time the Earnings Claims are made, Settling Defendants have a reasonable

basis for the claims and have in their possession written materials that substantiate

them;

C. To the extent that the Earnings Claims concern the performance or profitability of

specific representatives, endorsers, instructors, or customers:

1. Settling Defendants must Clearly and Conspicuously disclose typical

customer results and have written substantiation for such typical results;

and

2. If Settling Defendants make any statements characterizing or qualifying

the typical results (by saying, for example, “most students do not earn

income because they do not complete the program”), Settling Defendants

must have written substantiation for those statements as well;

D. Settling Defendants make the written substantiation for Earnings Claims available

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upon request to the consumer, potential purchaser, and the FTC; and

E. Any earnings of the Settling Defendants that form the basis for the Earnings

Claims were achieved in compliance with the law.

II. PROHIBITION AGAINST MISREPRESENTATIONS

IT IS FURTHER ORDERED that Settling Defendants, Settling Defendants’ officers, 

agents, employees, and attorneys, and all other persons in active concert or participation with any 

of them, who receive actual notice of this Order, whether acting directly or indirectly, in 

connection with the advertising, marketing, promoting, offering for sale, or selling of any good 

or service, are permanently restrained and enjoined from misrepresenting or assisting others in 

misrepresenting, expressly or by implication:

A. The description of the good or service;

B. That any past performance referenced in Settling Defendants’ advertising, marketing,

promoting, offering for sale, or selling of any good or service is indicative of future

results;

C. That any testimonials Settling Defendants use in the advertising, marketing,

promoting, offering for sale, or selling of any good or service reflect the experience

that consumers are likely to have using Settling Defendants’ goods or services;

D. That purchasers or users of Settling Defendants’ goods or services will or are likely to

achieve substantial profits or earnings;

E. The risk, earnings potential, or profitability of goods or services that are the subject of

a sales offer;

F. The background, expertise, or other information about the skills or accomplishments

of any person whose name or likeness is used in promoting Settling Defendants’

goods or services to prospective purchasers;

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G. The level of experience required for consumers to effectively use Settling 

Defendants’ goods or services;

H. The time or effort required for consumers to effectively use Settling Defendants’ 

goods or services;

I. That Settling Defendants’ goods or services will be sold to only a limited number of 

prospective participants, when in fact sales are not restricted to only a limited number of 

prospective participants; 

J. Any material aspect of the nature or terms of a refund, cancellation, or exchange 

policy for the good or service; or

K. Any other fact material to consumers concerning any good or service, such as: the 

total costs; any material restrictions, limitations, or conditions; or any material aspect 

of its performance, efficacy, nature, or central characteristics.

III. PROHIBITIONS REGARDING TELEMARKETING

IT IS FURTHER ORDERED that Settling Defendants, Settling Defendants’ officers,

agents, and employees, and all other persons in active concert or participation with them, who 

receive actual notice of this Order, whether acting directly or indirectly, in connection with the 

Telemarketing of any goods or services are permanently restrained and enjoined from:

A. misrepresenting the risk, earnings potential, or profitability of the good or service;

B. misrepresenting any material aspect of an Investment Opportunity;

C. misrepresenting any material aspect of the performance, efficacy, nature, or central 

characteristics of goods or services that are the subject of a sales offer;

D. making a false or misleading statement to induce any person to pay for goods or 

services;

E. violating any provision of the TSR, 16 C.F.R. Part 310, attached as Attachment C.

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IV. JUDGMENT FOR MONETARY RELIEF AND PARTIAL SUSPENSION

IT IS FURTHER ORDERED that:

Judgment in the amount of Sixteen Million Three Hundred Sixty-Three Thousand 

Seventy Three and 11/100 Dollars ($16,363,073.11) is entered in favor of the Commission

against Traffic and Funnels, LLC; WE Capital, LLC; Evans and Welch, Inc.; Evans and Welch 

Holdings, LLC; Taylor A. Welch; and Payton Welch, jointly and severally, as monetary relief. 

This judgment is also joint and several with the judgment against Christopher A. Evans by 

separate order in this case.

Corporate Defendants and Individual Defendants Taylor A. Welch and Payton 

Welch are ordered to pay to the Commission the amount of Six Hundred Thousand Dollars 

($600,000), by electronic fund transfer in accordance with instructions provided by a 

representative of the Commission, as follows: 

1. Three Hundred Thousand ($300,000) within 7 days of entry of this Order, which

undersigned counsel shall hold in escrow as of the date the Settling Defendants 

execute this Order for no purpose other than payment to the Commission;

2. Three Hundred Thousand ($300,000) within 180 days of entry of this Order. 

To secure the payment obligation under Section B.2 above, the Commission is 

granted, with the consent of Individual Defendant Taylor A. Welch and his spouse a lien on the 

Williamson County Property, pursuant to the terms of this Order and the attached deed of trust

and security agreement (“Deed of Trust,” attached as Attachment A), which is incorporated 

herein as if fully set forth below verbatim.

Individual Defendant Taylor A. Welch must submit to the clerk’s office of 

Williamson County for recording the Deed of Trust used to perfect the Commission’s lien on the 

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Williamson County Property within fourteen (14) days after entry of this Order, and must deliver 

to the Commission copies of such officially recorded documents within one (1) day after receipt 

of such documents. Individual Defendant Taylor A. Welch must also submit to the clerk’s office 

of Williamson County for recording all documents used to release the Commission’s lien on the 

Williamson County Property when it is satisfied, and must deliver to the Commission copies of 

such officially recorded documents within one (1) day after receipt of such documents.

In the event Corporate Defendants and Individual Defendants Taylor A. Welch 

and Payton Welch fail to make the required payment when due under Subsection B.2 above, or 

the Commission is not allowed to retain any such payment:

1. The entire judgment becomes immediately due and payable in the amount 

specified in Subsection A above, less any payment previously made pursuant 

to this Section or the judgment against Christopher A. Evans by separate order

in this case, plus interest computed from the date of entry of this Order.

2. Upon motion by the Commission, the Court may appoint a receiver for the 

purposes of taking possession and control of and liquidating the Williamson 

County Property in partial or complete satisfaction of the payment required 

under Subsection B.2. The receiver will have the rights and powers and 

privileges of an equity receiver. The costs and expenses of the receivership, 

including reasonable compensation for the receiver and personnel retained by 

the receiver, will be paid solely from the proceeds of the Williamson County 

Property. 

The Commission’s agreement to this Order is expressly based on the following 

representations:

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1. Individual Defendant Taylor A. Welch’s representation that he, as cotrustee of the Trust which holds the Williamson County Property, has

the right and authority to enter into the Deed of Trust;

2. The representation of Individual Defendant Taylor A. Welch that his

spouse, as co-trustee of the Trust which holds the Williamson County 

Property in trust, has the right and authority to enter into the Deed of Trust;

3. Individual Defendant Taylor A. Welch’s representation that the Williamson

County Property is not encumbered by any lien or other encumbrance except 

by the lien disclosed in his sworn financial statements; 

4. Individual Defendant Taylor A. Welch’s representation that the mortgage

payments, taxes, and insurance payments on the Williamson County Property 

are current;

5. The representation of Individual Defendant Taylor A. Welch and his spouse

that they have waived their tenancy by the entirety rights in the Williamson 

County Property; and

6. The representation of Individual Defendant Taylor A. Welch and his spouse

that they have waived their right to assert any homestead exemption in the 

Williamson County Property to the fullest extent permitted by applicable 

law—but solely in the amount of and for the purpose of securing the payment 

required by Subsection B.2 above.

If, upon motion of the Commission, the Court determines that Individual Defendant Taylor A. 

Welch made a material misrepresentation or omitted material information concerning the 

ownership or authority to pledge the Williamson County Property, or any lien or other 

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encumbrance of the Williamson County Property, the entire judgment becomes immediately due

in the amount specified in Subsection A above, less any payment previously made pursuant to 

this Section or the judgment against Christopher A. Evans by separate order in this case, plus 

interest computed from the date of entry of this Order.

Provided that proceedings instituted under this provision would be in addition to, and not 

in lieu of, any other remedies, as may be provided by law, including, but not limited to, contempt 

proceedings or any other proceedings that the Commission may initiate to enforce this Order.

The Deed of Trust granted to the Commission herein is subordinate to the existing 

and aforementioned lien disclosed in Individual Defendant Taylor Welch’s sworn financial 

statements.

Upon payment of the entire amount to the Commission as set forth in Subsection 

B above, the remainder of the judgment is suspended, subject to the Subsections below.

The Commission’s agreement to the suspension of part of the judgment is 

expressly premised upon the truthfulness, accuracy, and completeness of Settling Defendants’ 

sworn financial statements and related documents (collectively, “financial representations”) 

submitted to the Commission, namely:

1. the Financial Statement of Individual Defendant Taylor A. Welch, signed 

on August 10, 2023, including the addenda and attachments;

2. the additional information and documents submitted by letter from 

Individual Defendant Taylor A. Welch’s counsel Alexandra Megaris, Ellen Berge, and 

Brandon Wong to Commission Counsel Virginia Rosa and Frances Kern dated June 2, 

2023;

3. the additional information, documents, and updated addendum submitted 

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by letter from Individual Defendant Taylor A. Welch’s counsel Alexandra Megaris, Ellen 

Berge, and Brandon Wong to Commission Counsel Virginia Rosa and Frances Kern 

dated June 9, 2023;

4. the additional information and documents submitted by letter from

Individual Defendant Taylor A. Welch’s counsel Alexandra Megaris, Ellen Berge, and 

Brandon Wong to Commission Counsel Virginia Rosa and Frances Kern dated June 30, 

2023;

5. the additional information submitted by letter from Individual Defendant

Taylor A. Welch’s counsel Alexandra Megaris, Ellen Berge, and Brandon Wong to 

Commission Counsel Virginia Rosa and Frances Kern dated July 26, 2023;

6. the additional documents submitted by letter from Individual Defendant

Taylor A. Welch’s counsel Alexandra Megaris, Ellen Berge, and Brandon Wong to 

Commission Counsel Virginia Rosa and Frances Kern dated August 14, 2023;

7. the Financial Statement of Individual Defendant Payton Welch, signed on

July 27, 2023, including the attachments;

8. the additional documents submitted by email from Individual Defendant

Payton Welch’s counsel Brandon Wong to Commission Counsel Virginia Rosa and 

Frances Kern dated July 28, 2023;

9. the additional documents submitted by email from Individual Defendant

Payton Welch’s counsel Brandon Wong to Commission Counsel Virginia Rosa and 

Frances Kern dated August 2, 2023;

10. the Financial Statement of Corporate Defendant Traffic & Funnels, LLC,

signed by Taylor A. Welch, co-founder, on August 10, 2023, including the attachments;

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11. the additional information and documents submitted by letter from

Corporate Defendant Traffic & Funnels, LLC’s counsel Alexandra Megaris, Ellen Berge, 

and Brandon Wong to Commission Counsel Virginia Rosa and Frances Kern dated May 

23, 2023;

12. the additional information and documents submitted by letter from

Corporate Defendant Traffic & Funnels, LLC’s counsel Alexandra Megaris, Ellen Berge, 

and Brandon Wong to Commission Counsel Virginia Rosa and Frances Kern dated June 

9, 2023;

13. the Financial Statement of Corporate Defendant WE Capital, LLC, signed

by Taylor A. Welch, co-founder, on August 10, 2023, including the attachments;

14. the additional information and documents submitted by letter from

Corporate Defendant WE Capital’s counsel Alexandra Megaris, Ellen Berge, and 

Brandon Wong to Commission Counsel Virginia Rosa and Frances Kern dated June 9, 

2023;

15. the additional document submitted by letter from Corporate Defendant

WE Capital’s counsel Alexandra Megaris, Ellen Berge, and Brandon Wong to 

Commission Counsel Virginia Rosa and Frances Kern dated June 14, 2023;

16. the Financial Statement of Corporate Defendant Evans and Welch

Holdings, LLC, signed by Taylor A. Welch, co-founder, on August 10, 2023, including 

the attachments;

17. the additional information and documents submitted by letter from

Corporate Defendant Evans and Welch Holdings, LLC’s counsel Alexandra Megaris, 

Ellen Berge, and Brandon Wong to Commission Counsel Virginia Rosa and Frances 

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Kern dated June 9, 2023;

18. the Financial Statement of Corporate Defendant Evans and Welch, Inc.,

signed by Taylor A. Welch, partner, on August 11, 2023; 

19. the additional documents submitted by letter from Corporate Defendant

Evans and Welch, Inc.’s counsel Alexandra Megaris, Ellen Berge, and Brandon Wong to 

Commission Counsel Virginia Rosa and Frances Kern dated August 14, 2023; and

20. the additional document submitted by email from Individual Defendant

Taylor A. Welch’s counsel Alexandra Megaris to Commission Counsel Virginia Rosa 

and Frances Kern dated September 19, 2023.

The suspension of the judgment will be lifted as to any Settling Defendant if, 

upon motion by the Commission, the Court finds that Settling Defendant failed to disclose any 

material asset, materially misstated the value of any asset, or made any other material 

misstatement or omission in the financial representations identified above.

If the suspension of the judgment is lifted, the judgment becomes immediately 

due as to that Settling Defendant in the amount specified in Subsection A above (which the 

parties stipulate only for purposes of this Section represents the consumer injury alleged in the 

Complaint), less any payment previously made pursuant to this Section or the judgment against 

Christopher A. Evans by separate order in this case, plus interest computed from the date of entry 

of this Order. 

V. ADDITIONAL MONETARY PROVISIONS

IT IS FURTHER ORDERED that: 

Settling Defendants relinquish dominion and all legal and equitable right, title, 

and interest in all assets transferred pursuant to this Order and may not seek the return of any 

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assets.

The facts alleged in the Complaint will be taken as true, without further proof, in 

any subsequent civil litigation by or on behalf of the Commission, including in a proceeding to 

enforce its rights to any payment or monetary judgment pursuant to this Order, such as a 

nondischargeability complaint in any bankruptcy case.

The facts alleged in the Complaint establish all elements necessary to sustain an 

action by the Commission pursuant to Section 523(a)(2)(A) of the Bankruptcy Code, 11 U.S.C. 

§ 523(a)(2)(A), and this Order will have collateral estoppel effect for such purposes.

Settling Defendants acknowledge that their Taxpayer Identification Numbers 

(Social Security Numbers or Employer Identification Numbers), which Settling Defendants 

previously submitted to the Commission, may be used for collecting and reporting on any 

delinquent amount arising out of this Order, in accordance with 31 U.S.C. § 7701.

All money received by the Commission pursuant to this Order may be deposited 

into a fund administered by the Commission or its designee to be used for consumer relief, such 

as redress and any attendant expenses for the administration of any redress fund. If a 

representative of the Commission decides that direct redress to consumers is wholly or partially 

impracticable or money remains after such redress is completed, the Commission may apply any 

remaining money for such related relief (including consumer information remedies) as it 

determines to be reasonably related to Settling Defendants’ practices alleged in the Complaint. 

Any money not used for relief is to be deposited to the U.S. Treasury. Settling Defendants have 

no right to challenge any actions the Commission or its representatives may take pursuant to this 

Subsection.

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VI. CUSTOMER INFORMATION

IT IS FURTHER ORDERED that Settling Defendants, their officers, agents, 

employees, and attorneys, and all other persons in active concert or participation with any of 

them, who receive actual notice of this Order, are permanently restrained and enjoined from 

directly or indirectly: 

A. failing to provide sufficient customer information to enable the Commission to 

efficiently administer consumer redress. Settling Defendants represent that they have provided 

this redress information to the Commission. If a representative of the Commission requests in 

writing any information related to redress, Settling Defendants must provide it, in the form 

prescribed by the Commission, within 14 days;

B. disclosing, using, or benefitting from customer information, including the name, 

address, telephone number, email address, social security number, other identifying information, 

or any data that enables access to a customer’s account (including a credit card, bank account, or 

other financial account), that any Defendant obtained prior to entry of this Order in connection

with the marketing or sale of money-making opportunities or sales training programs; and

C. failing to destroy such customer information in all forms in their possession, 

custody, or control within 30 days after receipt of written direction to do so from a representative 

of the Commission.

Provided, however, that customer information need not be disposed of, and may be 

disclosed, to the extent requested by a government agency or required by law, regulation, or 

court order.

VII. COOPERATION

IT IS FURTHER ORDERED that Settling Defendants must fully cooperate with 

representatives of the Commission in this case and in any investigation related to or associated 

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with the transactions or the occurrences that are the subject of the Complaint. Settling 

Defendants must provide truthful and complete information, evidence, and testimony. The 

Settling Individual Defendants must appear, and the Corporate Defendants must cause their 

officers, employees, representatives, or agents to appear for interviews, discovery, hearings, 

trials, and any other proceedings that a Commission representative may reasonably request upon 

5 days written notice, or other reasonable notice, at such places and times as a Commission 

representative may designate, without the service of a subpoena.

VIII. NOTICE TO CUSTOMERS

IT IS FURTHER ORDERED that, within 7 days of entry of this Order, Settling

Defendants shall email notice in the form shown in Attachment D to all persons who purchased

Settling Defendants’ goods or services of any type at any time between January 1, 2018, and the

date of the entry of this Order with the subject line “What the FTC Settlement Means for

Customers of The Sales Mentor, Inbound Closer, and Sales Pro Academy.” Notices sent by

email shall be sent from an email address that Settling Defendants regularly use for

communicating with consumers, and Settling Defendants shall make commercially reasonable

efforts to leverage technologies to ensure the deliverability of emails (for example, but not

limited to, SPF, DKIM, and use of sending IP addresses with known good reputations). Within

15 days of entry of this Order, Settling Defendants shall mail the form shown in Attachment D

via first-class mail, postage prepaid with address forwarding requested, to the last known mailing

address of any intended email recipient whose emailed message delivery fails. No information

other than that contained in Attachment D shall be included in or added to the notice required

by this Section, nor shall any other materials be transmitted with the notice.

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IX. ORDER ACKNOWLEDGMENTS

IT IS FURTHER ORDERED that Settling Defendants obtain acknowledgments of 

receipt of this Order:

Each Settling Defendant, within 7 days of entry of this Order, must submit to the 

Commission an acknowledgment of receipt of this Order sworn under penalty of perjury.

For 10 years after entry of this Order, each Individual Defendant for any business 

that such Settling Defendant, individually or collectively with any other Settling Defendants, is 

the majority owner or controls directly or indirectly, and each Corporate Defendant, must deliver 

a copy of this Order to: (1) all principals, officers, directors, and LLC managers and members; 

(2) all employees having managerial responsibilities for conduct related to the subject matter of 

the Order and all agents and representatives who participate in conduct related to the subject 

matter of the Order; and (3) any business entity resulting from any change in structure as set 

forth in the Section titled Compliance Reporting. Delivery must occur within 7 days of entry of 

this Order for current personnel. For all others, delivery must occur before they assume their 

responsibilities.

From each individual or entity to which a Settling Defendant delivered a copy of 

this Order, that Settling Defendant must obtain, within 30 days, a signed and dated 

acknowledgment of receipt of this Order.

X. COMPLIANCE REPORTING

IT IS FURTHER ORDERED that Settling Defendants make timely submissions to the 

Commission:

One year after entry of this Order, each Settling Defendant must submit a 

compliance report, sworn under penalty of perjury:

1. Each Settling Defendant must: (a) identify the primary physical, postal, 

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and email address and telephone number, as designated points of contact, which 

representatives of the Commission may use to communicate with Defendant; (b) identify 

all of that Settling Defendant’s businesses by all of their names, telephone numbers, and 

physical, postal, email, and Internet addresses; (c) describe the activities of each business, 

including the goods and services offered, the means of advertising, marketing, and sales, 

and the involvement of any other Settling Defendant (which Individual Defendants must 

describe if they know or should know due to their own involvement); (d) describe in 

detail whether and how that Settling Defendant is in compliance with each Section of this 

Order; and (e) provide a copy of each Order Acknowledgment obtained pursuant to this 

Order, unless previously submitted to the Commission.

2. Additionally, each Individual Defendant must: (a) identify all telephone 

numbers and all physical, postal, email, and Internet addresses, including all residences; 

(b) identify all business activities, including any business for which such Settling 

Defendant performs services whether as an employee or otherwise and any entity in 

which such Settling Defendant has any ownership interest; and (c) describe in detail such 

Settling Defendant’s involvement in each such business, including title, role, 

responsibilities, participation, authority, control, and any ownership.

For 10 years after entry of this Order, each Settling Defendant must submit a 

compliance notice, sworn under penalty of perjury, within 14 days of any change in the 

following: 

1. Each Settling Defendant must report any change in: (a) any designated 

point of contact; or (b) the structure of any Corporate Defendant or any entity that 

Settling Defendant has any ownership interest in or controls directly or indirectly that 

Case 3:23-cv-01277 Document 11-4 Filed 12/11/23 Page 20 of 28 PageID #: 134
21

may affect compliance obligations arising under this Order, including: creation, merger, 

sale, or dissolution of the entity or any subsidiary, parent, or affiliate that engages in any 

acts or practices subject to this Order.

2. Additionally, each Individual Defendant must report any change in: 

(a) name, including aliases or fictitious name, or residence address; or (b) title or role in 

any business activity, including any business for which such Settling Defendant performs 

services whether as an employee or otherwise and any entity in which such Settling 

Defendant has any ownership interest, and identify the name, physical address, and any 

Internet address of the business or entity.

Each Settling Defendant must submit to the Commission notice of the filing of 

any bankruptcy petition, insolvency proceeding, or similar proceeding by or against such Settling 

Defendant within 14 days of its filing.

Any submission to the Commission required by this Order to be sworn under 

penalty of perjury must be true and accurate and comply with 28 U.S.C. § 1746, such as by 

concluding: “I declare under penalty of perjury under the laws of the United States of America

that the foregoing is true and correct. Executed on: _____” and supplying the date, signatory’s 

full name, title (if applicable), and signature.

Unless otherwise directed by a Commission representative in writing, all 

submissions to the Commission pursuant to this Order must be emailed to DEbrief@ftc.gov or 

sent by overnight courier (not the U.S. Postal Service) to: Associate Director for Enforcement, 

Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue NW, 

Washington, DC 20580. The subject line must begin: FTC v. Traffic and Funnels.

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22

XI. RECORDKEEPING

IT IS FURTHER ORDERED that Settling Defendants must create certain records for 

10 years after entry of the Order and retain each such record for 5 years. Specifically, each 

Corporate Defendant and each Individual Defendant for any business that such Settling 

Defendant, individually or collectively with any other Settling Defendants, is a majority owner 

or controls directly or indirectly, must create and retain the following records:

accounting records showing the revenues from all goods or services sold;

personnel records showing, for each person providing services, whether as an 

employee or otherwise, that person’s: name; addresses; telephone numbers; job title or position; 

dates of service; and (if applicable) the reason for termination;

records of all consumer complaints and refund requests, whether received directly 

or indirectly, such as through a third party, and any response;

all records necessary to demonstrate full compliance with each provision of this 

Order, including all submissions to the Commission; and

a copy of each unique advertisement or other marketing material.

XII. COMPLIANCE MONITORING

IT IS FURTHER ORDERED that, for the purpose of monitoring Settling Defendants’

compliance with this Order, including the financial representations upon which part of the 

judgment was suspended and any failure to transfer any assets as required by this Order:

A. Within 14 days of receipt of a written request from a representative of the 

Commission, each Settling Defendant must: submit additional compliance reports or other 

requested information, which must be sworn under penalty of perjury; appear for depositions; 

and produce documents for inspection and copying. The Commission is also authorized to 

obtain discovery, without further leave of court, using any of the procedures prescribed by 

Case 3:23-cv-01277 Document 11-4 Filed 12/11/23 Page 22 of 28 PageID #: 136
23

Federal Rules of Civil Procedure 29, 30 (including telephonic depositions), 31, 33, 34, 36, 45, 

and 69.

B. For matters concerning this Order, the Commission is authorized to communicate

directly with each Settling Defendant. Settling Defendant must permit representatives of the 

Commission to interview any employee or other person affiliated with any Settling Defendant 

who has agreed to such an interview. The person interviewed may have counsel present.

C. The Commission may use all other lawful means, including posing, through its

representatives, as consumers, suppliers, or other individuals or entities, to Settling Defendants 

or any individual or entity affiliated with Settling Defendants, without the necessity of 

identification or prior notice. Nothing in this Order limits the Commission’s lawful use of 

compulsory process, pursuant to Sections 9 and 20 of the FTC Act, 15 U.S.C. §§ 49, 57b-1.

D. Upon written request from a representative of the Commission, any consumer

reporting agency must furnish consumer reports concerning Individual Defendants pursuant to 

Section 604(1) of the Fair Credit Reporting Act, 15 U.S.C. § 1681b(a)(1).

XIII. RETENTION OF JURISDICTION

IT IS FURTHER ORDERED that this Court retains jurisdiction of this matter for 

purposes of construction, modification, and enforcement of this Order.

SO ORDERED this day of , 202__. 

_______________________________

UNITED STATES DISTRICT JUDGE

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24

SO STIPULATED AND AGREED:

FOR PLAINTIFF: 

FEDERAL TRADE COMMISSION

Date:

Virginia Rosa

Frances L. Kern

Attorneys

Federal Trade Commission

600 Pennsylvania Ave., N.W.

Washington, DC 20580

202-326-3068 / vrosa@ftc.gov (Rosa)

202-326-2391 / fkern@ftc.gov (Kern)

202-326-3395 facsimile

December 5, 2023

Case 3:23-cv-01277 Document 11-4 Filed 12/11/23 Page 24 of 28 PageID #: 138
25

FOR DEFENDANTS TRAFFIC AND FUNNELS, LLC; WE CAPITAL, LLC; EVANS 

AND WELCH, INC.; EVANS AND WELCH HOLDINGS, LLC; TAYLOR A. WELCH; 

PAYTON WELCH; AND ASHTON SHANKS:

Date: 

Alexandra Megaris

Ellen Berge

Venable LLP

Rockefeller Center

24th Floor

New York, NY 10020 

212-307-5598 facsimile

amegaris@venable.com

etberge@venable.com

COUNSEL FOR Traffic and Funnels, LLC; WE Capital, LLC; Evans and Welch, Inc.; Evans 

and Welch Holdings, LLC; Taylor A. Welch; Payton Welch; and Ashton Shanks 

DEFENDANTS: Traffic and Funnels, LLC; WE Capital, LLC; Evans and Welch, Inc.; Evans 

and Welch Holdings, LLC; Welch Equities, LLC; Taylor A. Welch; Payton Welch; and Ashton 

Shanks 

Date: 

Taylor A. Welch, individually and as an officer of Traffic and Funnels, LLC; WE Capital, LLC; 

Evans and Welch, Inc.; and Evans and Welch Holdings, LLC; and as co-trustee of the Trust and 

joint owner of the Williamson County Property

Date: 

Payton Welch, individually 

Date: 

Ashton Shanks, individually and as an officer of Evans and Welch, Inc.

 600 Massachusetts Avenue N.W. 

 Washington, DC 20001

202.344.4000

202.344.8300 facsimile 

/s/ Ellen Berge 9/27/2023

Case 3:23-cv-01277 Document 11-4 Filed 12/11/23 Page 25 of 28 PageID #: 139
25

FOR DEFENDANTS TRAFFIC AND FUNNELS, LLC; WE CAPITAL, LLC; EVANS 

AND WELCH, INC.; EVANS AND WELCH HOLDINGS, LLC; TAYLOR A. WELCH; 

PAYTON WELCH; AND ASHTON SHANKS:

Date: 

Alexandra Megaris

Ellen Berge

Venable LLP

Rockefeller Center

1270 Avenue of the Americas

24th Floor

New York, NY 10020 

212-370-6210

212-307-5598 facsimile

amegaris@venable.com

etberge@venable.com

COUNSEL FOR Traffic and Funnels, LLC; WE Capital, LLC; Evans and Welch, Inc.; Evans 

and Welch Holdings, LLC; Taylor A. Welch; Payton Welch; and Ashton Shanks 

DEFENDANTS: Traffic and Funnels, LLC; WE Capital, LLC; Evans and Welch, Inc.; Evans 

and Welch Holdings, LLC; Welch Equities, LLC; Taylor A. Welch; Payton Welch; and Ashton 

Shanks 

Date: 

Taylor A. Welch, individually and as an officer of Traffic and Funnels, LLC; WE Capital, LLC; 

Evans and Welch, Inc.; and Evans and Welch Holdings, LLC; and as co-trustee of the Trust and 

joint owner of the Williamson County Property

Date: 

Payton Welch, individually 

Date: 

Ashton Shanks, individually and as an officer of Evans and Welch, Inc.

Case 3:23-cv-01277 Document 11-4 Filed 12/11/23 Page 26 of 28 PageID #: 140
Case 3:23-cv-01277 Document 11-4 Filed 12/11/23 Page 27 of 28 PageID #: 141
25

FOR DEFENDANTS TRAFFIC AND FUNNELS, LLC; WE CAPITAL, LLC; EVANS 

AND WELCH, INC.; EVANS AND WELCH HOLDINGS, LLC; TAYLOR A. WELCH; 

PAYTON WELCH; AND ASHTON SHANKS:

Date: 

Alexandra Megaris

Ellen Berge

Venable LLP

Rockefeller Center

1270 Avenue of the Americas

24th Floor

New York, NY 10020 

212-370-6210

212-307-5598 facsimile

amegaris@venable.com

etberge@venable.com

COUNSEL FOR Traffic and Funnels, LLC; WE Capital, LLC; Evans and Welch, Inc.; Evans 

and Welch Holdings, LLC; Taylor A. Welch; Payton Welch; and Ashton Shanks 

DEFENDANTS: Traffic and Funnels, LLC; WE Capital, LLC; Evans and Welch, Inc.; Evans 

and Welch Holdings, LLC; Welch Equities, LLC; Taylor A. Welch; Payton Welch; and Ashton 

Shanks 

Date: 

Taylor A. Welch, individually and as an officer of Traffic and Funnels, LLC; WE Capital, LLC; 

Evans and Welch, Inc.; and Evans and Welch Holdings, LLC; and as co-trustee of the Trust and 

joint owner of the Williamson County Property

Date: 

Payton Welch, individually 

Date: 

Ashton Shanks, individually and as an officer of Evans and Welch, Inc.

Case 3:23-cv-01277 Document 11-4 Filed 12/11/23 Page 28 of 28 PageID #: 142
1 Welch to FTC Deed of Trust

THIS INSTRUMENT PREPARED BY:

KIMBERLY K. HOLLINGSHEAD, ESQ. 

HOLLINGSHEAD & ASSOCIATES, PLLC

1720 WEST END AVENUE, SUITE 403

NASHVILLE, TN 37203

AFTER RECORDING RETURN TO:

KIMBERLY K. HOLLINGSHEAD, ESQ. 

HOLLINGSHEAD & ASSOCIATES, PLLC

1720 WEST END AVENUE, SUITE 403

NASHVILLE, TN 37203

THE MAXIMUM PRINCIPAL INDEBTEDNESS

FOR RECORDING PURPOSES IS: $300,000.00

DEED OF TRUST

THIS INDENTURE made and entered into this _______ day of November, 2023, by and between TAYLOR 

WELCH AND , CO-TRUSTEES OF DATED JULY 23, 2020, Grantor,

and Kim Hollingshead, 1720 West End Avenue, Suite 403, Nashville, TN 37203, Trustee, for the benefit THE FEDERAL 

TRADE COMMISSION, together with its successors and assigns, Grantee.

RECITALS

A. Pursuant to that certain Stipulated Order for Permanent Injunction, Monetary Judgement and Other

Relief (“Stipulated Order”), as to Defendants ___________________ (collectively, “Defendants”) entered on 

______________, in the action styled Federal Trade Commission v. Traffic and Funnels, LLC, et al., No. 

_____________ (D. _______), (1) payment of Three Hundred Thousand Dollars and 00/100 ($300,000) payable 

to the order of Grantee on such date and in such manner as provided in the Stipulated Order (“Secured 

Indebtedness”), and (2) the performance of each agreement of Grantor incorporated by reference or contained 

herein or reciting it is so secured (collectively with Secured Indebtedness, “Secured Obligations”). 

B. It is a condition of the obligation to Grantee that Grantor executes and deliver this Deed of Trust.

C. Grantor is the owner of the fee simple estate in the Land (defined below) and Improvements

(defined below);

D. The Trustee or Co-Trustees of dated July 23, 2020, have the full power and

authority to do any and all things necessary or proper to manage, control, invest and reinvest the assets 

constituting the trust estate, consistent with the provisions of the Trust Agreement of dated July 

23, 2020, and of applicable law, in the same manner as if the Trustee were the fee simple owner of the trust estate. 

This includes, but is not limited to, the power to enter into agreements, invest funds, mortgage, pledge, assign or 

transfer any part of the trust estate, and execute requisite documents. 

NOW, THEREFORE, in consideration of the premises and other good and valuable consideration, the 

receipt and sufficiency of which are hereby acknowledged, and in order to secure the due and punctual payment 

and performance of all of the Secured Obligations as and when the same become due and payable, Grantor has 

bargained and sold and does hereby bargain, sell, convey and confirm unto the said Grantee the 

following described real estate situated and being in Williamson County, Tennessee, further described in 

Exhibit “A.” 

TO HAVE AND TO HOLD, the aforedescribed real estate, together with all the hereditaments and appurtenances 

thereunto belonging or in any wise appertaining unto the said Grantee, its successors and assigns, in fee simple forever, and 

the said Grantor does hereby covenant with the said Grantee, its successors and assigns, that it is lawfully seized in fee of the 

ATTACHMENT A

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2 Welch to FTC Deed of Trust

aforedescribed real estate; that it has a good right to sell and convey the same; that the same is encumbered only by the 

encumbrances listed on Exhibit B, and that the title and quiet possession thereto it will, and its heirs and personal 

representatives shall, warrant and forever defend against the lawful claims of all persons.

The Grantor desires to secure and make certain the payment of said Secured Indebtedness, and of any and all 

renewals and extensions thereof. Now, therefore, the Grantor agrees and binds itself that so long as any part of the Secured 

Indebtedness aforesaid shall remain unpaid, it will pay all mortgage payments and taxes and assessments against said 

property promptly when due, and deposit all tax receipts with the Grantee of the greater portion of the outstanding Secured 

Indebtedness secured hereby; will insure the buildings on said property for not less than the lesser of (1) the insurable value 

thereof or (2) the total Indebtedness secured by mortgages, deed of trust or other security instruments encumbering the 

aforedescribed real estate against loss or damage by fire and the perils against which insurance is afforded by extended 

coverage endorsement in some insurance company or companies approved by the Grantee of the greater portion of the 

outstanding Secured Indebtedness secured hereby, cause said policies to contain a standard mortgage clause in favor of the 

Grantee of said Secured Indebtedness and deposit said policies with the Grantee of the greater portion of the outstanding 

Secured Indebtedness secured hereby as further security for said debt; will protect the improvements on said property by 

proper repairs, and maintain them in good repair and condition; will not do anything or suffer or permit anything to be done 

whereby the lien of this Deed of Trust might or could be impaired; will pay such expenses and fees as may be necessary in 

the protection of the property and the maintenance and execution of this trust, including, but not being limited to, expenses 

incurred by the Trustee in any legal proceeding to which it is made or becomes a party. The net proceeds resulting from the 

taking of all or any part of the property by eminent domain, or from any sale in lieu thereof, shall be applied upon the 

Secured Indebtedness in inverse order of its maturity; and in the event of the destruction of the improvements by fire or other 

casualty, the net proceeds of the insurance shall be applied upon the Secured Indebtedness secured hereby in inverse order of 

its maturity.

The owner of any part of the Secured Indebtedness aforesaid may, at its discretion, advance and pay such sums as 

may be proper to satisfy taxes, maintain insurance and repairs, and protect and preserve the property; and such amounts so 

paid shall be held and treated as part of the expense of administering this trust, shall be repaid on demand with interest at the 

highest rate legally chargeable on the date of the advance, and shall be secured by the lien of this Deed of Trust.

If the said Grantor shall pay said Secured Indebtedness when due, and shall pay such sums as shall be necessary to 

discharge taxes and maintain insurance and repairs and the costs, fees and expenses of making, enforcing and executing this 

trust, when they shall severally be due and payable, then this conveyance shall be of no further force and effect, and the 

owner of the Secured Indebtedness shall execute proper deed of release or enter marginal satisfaction on the record of this 

deed of trust, or in the alternative, the Trustee shall reconvey by quit claim the property herein described, no later than 

fourteen (14) calendar days from Grantee’s receipt of the same Secured Indebtedness, all at expense of said Grantor.

But if said Grantor shall fail to pay any part of said Secured Indebtedness, whether principal or interest, promptly 

when the same becomes due, or shall fail to pay any sum necessary to satisfy and discharge taxes and assessments before 

they become delinquent, or to maintain insurance or repairs, or the necessary expense of protecting the property and 

executing this trust, then, or in either event, all of the Secured Indebtedness herein secured shall, at the option of the owner of 

any of said Secured Indebtedness and without notice, become immediately due and payable, principal and interest, and the 

said Trustee is hereby authorized and empowered to enter and take possession of said property, and before or after such entry 

to advertise the sale of said property for twenty one days by three weekly notices in some newspaper published in Franklin, 

Tennessee, if the land described in this Deed of Trust is situated in Williamson County, Tennessee, or in some newspaper 

published in the County or Counties in which the land described in the Deed of Trust is situated, if other than Williamson 

County, Tennessee, and sell the said property for cash to the highest bidder, free from equity of redemption, statutory right of 

redemption, homestead dower, homestead exemption, tenancy by the entirety, and all other rights and exemptions of every 

kind, all of which are hereby expressly waived, but solely in the amount of the Secured Indebtedness and for the purpose of 

securing payment of same Secured Indebtedness, and said Trustee shall execute a conveyance to the purchaser in fee simple, 

and deliver possession to the purchaser, which the Grantor binds itself shall be given without obstruction, hindrance or delay.

The owners of any part of the Secured Indebtedness hereby secured may become the purchaser at any sale under this 

conveyance.

If the notes secured hereby are placed in the hands of an attorney for collection, by suit or otherwise, or to enforce 

their collection by foreclosure or to protect the security for their payment, the Grantor will pay all costs of collection and 

ATTACHMENT A

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3 Welch to FTC Deed of Trust

litigation, together with an attorney's fee as provided in said notes, or, if none is so provided, a reasonable attorney's fee, and 

the same shall be a lien on the premises herein conveyed and enforced by a sale of the property as herein provided.

The proceeds of any sale shall be applied as follows: first to the payment of the expenses of making, maintaining 

and executing this trust, the protection of the property, including the expense of any litigation and attorney's fees, and the 

usual commissions to the Trustee; second, to the payment of the Secured Indebtedness herein secured or intended so to be, 

without preference or priority of any part over an y other part, and any balance of said Secured Indebtedness remaining 

unpaid shall be the subject of immediate suit; and third, should there be any surplus, the Trustee will pay it to the Grantor, or 

h is assigns. In the event of the death, refusal, or of inability for any cause, on the part of the Trustee named herein, or of any 

successor trustee, to act hereunder, or for any other reason satisfactory to the owner of the said Secured Indebtedness, the 

owner or owners of the majority of the outstanding Secured Indebtedness aforesaid are authorized either in their own name or 

through an attorney or attorneys in fact appointed for that purpose by written instrument duly registered, to name and appoint 

a successor or successors to execute this trust, such appointment to be evidenced by writing, duly acknowledged; and when 

such writing shall have been registered, the substituted trustee named therein shall thereupon be vested with all the right and 

title, and clothed with all the power of the Trustee named herein and such like power of substitution shall continue so long as 

any part of the Secured Indebtedness secured hereby remains unpaid. The Grantor, for itself, its heirs, representatives, 

successors and assigns, covenants and agrees that any time after default in payment of any of the Secured Indebtedness 

hereby secured, or upon failure to perform any of the covenants to be kept and performed by it, said Trustee may enter upon 

and take possession of said property and collect the rents and profits therefrom with payment of such to the Trustee after 

default being full acquittance to the tenant, but the Trustee shall be required to account only for the net rents received by it; 

and from and after the conveyance of said property under this Deed of Trust, and all persons under it, shall, at the option of 

the purchaser, be and become the tenants at will of the purchaser, at a reasonable monthly rental, commencing with the date 

of delivery of the Trustee's Deed.

In the event that more than one Trustee be named herein, any one of such Trustees shall be clothed with full power to act 

when action hereunder shall be required, and to execute any conveyance of said property. In the event that more than one 

Trustee be named herein and the substitution of a trustee shall become necessary for any reason, the substitution of one 

trustee in the place of those or any of those named herein shall be sufficient. The term "Trustee" shall be construed to mean

"Trustees" whenever the sense requires. The necessity of the Trustee named, or any successor in trust, making oath or giving 

bond, is expressly waived.

No waiver by Trustee or by the Grantee of the Secured Indebtedness secured hereby shall be construed as a waiver 

of a subsequent similar default or any other default by the Grantor.

The singular number may be construed as plural, and the plural as singular, and pronouns occurring herein shall be 

construed according to their proper gender and number, as the context of this instrument may require.

IN WITNESS WHEREOF, the Grantor has executed, or has caused to be executed, this instrument on the day and 

year first above written.

[SIGNATURE PAGE FOLLOWS]

ATTACHMENT A

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4 Welch to FTC Deed of Trust

[SIGNATURE PAGE OF THE DEED OF TRUST]

IN WITNESS WHEREOF, GRANTOR HAS CAUSED THIS DEED OF TRUST TO BE EXECUTED ON THE 

DATE SET FORTH IN THE ACKNOWLEDGMENT BELOW AND TO BE EFFECTIVE AS OF THE DATE FIRST SET 

FORTH ABOVE.

BORROWER: 

______________________________________

Taylor Welch, Co-Trustee of ,

dated July 23, 2020

______________________________________

, Co-Trustee of ,

dated July 23, 2020

STATE OF TENNESSEE

COUNTY OF DAVIDSON

 The undersigned, a Notary Public in and for the County and State aforesaid, do hereby certify that TAYLOR 

WELCH AND , as the Co-Trustees of DATED JULY 23, 2020, is personally 

known to me to be the same persons whose name is subscribed to the foregoing instrument as such Trustees appeared before 

me this day in person and acknowledged that it signed and delivered the said instrument as their own free and voluntary act, 

and as the free and voluntary act of said dated July 23, 2020, for the uses and purposes therein set forth.

 GIVEN under my hand and Notarial Seal this ____ day of November, 2023. 

 _____________________________________

 NOTARY PUBLIC

 MY COMMISSION EXPIRES: _______________

ATTACHMENT A

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5 Welch to FTC Deed of Trust

EXHIBIT “A”

LEGAL DESCRIPTION OF THE LAND

ATTACHMENT A

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6 Welch to FTC Deed of Trust

EXHIBIT “B”

PERMITTED ENCUMBRANCES

a) Deed of Trust executed by Taylor Welch and , as Trustees of dated 07/23/2020,

in favor of PNFP Credit Corp., Trustee for Pinnacle Bank, dated August 30, 2023 and recorded September 6, 2023

in Book 9328, Page 387, said Register’s Office, in the principal amount of $2,200,000.00.

b) Restrictions of record in Book 6689, Page 167, said Register’s Office.

c) Easements of record in Book 6736, Page 753 and Book 8363, Page 705, said Register’s Office.

d) All matters of record in Plat Book P60, Page 96 and Plat Book P61, Page 65, said Register’s Office.

e) Subject to all matters appearing on survey by J. Mark Cantrell, RLS No. 1859, dated 09/04/2012.

ATTACHMENT A

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Case 3:23-cv-01277 Document 11-6 Filed 12/11/23 Page 1 of 1 PageID #: 149
ATTACHMENT C

Case 3:23-cv-01277 Document 11-7 Filed 12/11/23 Page 1 of 15 PageID #: 150
399 

Federal Trade Commission § 310.2

(b) Attorney General means the chief

legal officer of a state. 

(c) Billing information means any data

that enables any person to access a 

customer’s or donor’s account, such as 

a credit card, checking, savings, share 

or similar account, utility bill, mortgage loan account, or debit card. 

(d) Caller identification service means a

service that allows a telephone subscriber to have the telephone number, 

and, where available, name of the calling party transmitted contemporaneously with the telephone call, and 

displayed on a device in or connected 

to the subscriber’s telephone. 

(e) Cardholder means a person to

whom a credit card is issued or who is 

authorized to use a credit card on behalf of or in addition to the person to 

whom the credit card is issued. 

(f) Cash-to-cash money transfer means

the electronic (as defined in section 

106(2) of the Electronic Signatures in 

Global and National Commerce Act (15 

U.S.C. 7006(2)) transfer of the value of 

cash received from one person to another person in a different location 

that is sent by a money transfer provider and received in the form of cash. 

For purposes of this definition, money 

transfer provider means any person or 

financial institution that provides 

cash-to-cash money transfers for a person in the normal course of its business, whether or not the person holds 

an account with such person or financial institution. The term cash-to-cash 

money transfer includes a remittance 

transfer, as defined in section 919(g)(2) 

of the Electronic Fund Transfer Act 

(‘‘EFTA’’), 15 U.S.C. 1693a, that is a 

cash-to-cash transaction; however it 

does not include any transaction that 

is: 

(1) An electronic fund transfer as defined in section 903 of the EFTA; 

(2) Covered by Regulation E, 12 CFR

1005.20, pertaining to gift cards; or 

(3) Subject to the Truth in Lending

Act, 15 U.S.C. 1601 et seq. 

(g) Cash reload mechanism is a device,

authorization code, personal identification number, or other security measure 

that makes it possible for a person to 

convert cash into an electronic (as defined in section 106(2) of the Electronic 

Signatures in Global and National 

Commerce Act (15 U.S.C. 7006(2)) form 

that can be used to add funds to a general-use prepaid card, as defined in 

Regulation E, 12 CFR 1005.2, or an account with a payment intermediary. 

For purposes of this definition, a cash 

reload mechanism is not itself a general-use prepaid debit card or a swipe 

reload process or similar method in 

which funds are added directly onto a 

person’s own general-use prepaid card 

or account with a payment intermediary. 

(h) Charitable contribution means any

donation or gift of money or any other 

thing of value. 

(i) Commission means the Federal

Trade Commission. 

(j) Credit means the right granted by

a creditor to a debtor to defer payment 

of debt or to incur debt and defer its 

payment. 

(k) Credit card means any card, plate,

coupon book, or other credit device existing for the purpose of obtaining 

money, property, labor, or services on 

credit. 

(l) Credit card sales draft means any

record or evidence of a credit card 

transaction. 

(m) Credit card system means any

method or procedure used to process 

credit card transactions involving credit cards issued or licensed by the operator of that system. 

(n) Customer means any person who is

or may be required to pay for goods or 

services offered through telemarketing. 

(o) Debt relief service means any program or service represented, directly or 

by implication, to renegotiate, settle, 

or in any way alter the terms of payment or other terms of the debt between a person and one or more unsecured creditors or debt collectors, including, but not limited to, a reduction 

in the balance, interest rate, or fees 

owed by a person to an unsecured creditor or debt collector. 

(p) Donor means any person solicited

to make a charitable contribution. 

(q) Established business relationship

means a relationship between a seller 

and a consumer based on: 

(1) the consumer’s purchase, rental,

or lease of the seller’s goods or services 

or a financial transaction between the 

ATTACHMENT C

Case 3:23-cv-01277 Document 11-7 Filed 12/11/23 Page 2 of 15 PageID #: 151
400 

§ 310.2 16 CFR Ch. I (1–1–22 Edition) 

consumer and seller, within the eighteen (18) months immediately preceding 

the date of a telemarketing call; or 

(2) the consumer’s inquiry or application regarding a product or service offered by the seller, within the three (3) 

months immediately preceding the 

date of a telemarketing call. 

(r) Free-to-pay conversion means, in an 

offer or agreement to sell or provide 

any goods or services, a provision 

under which a customer receives a 

product or service for free for an initial 

period and will incur an obligation to 

pay for the product or service if he or 

she does not take affirmative action to 

cancel before the end of that period. 

(s) Investment opportunity means anything, tangible or intangible, that is offered, offered for sale, sold, or traded 

based wholly or in part on representations, either express or implied, about 

past, present, or future income, profit, 

or appreciation. 

(t) Material means likely to affect a 

person’s choice of, or conduct regarding, goods or services or a charitable 

contribution. 

(u) Merchant means a person who is 

authorized under a written contract 

with an acquirer to honor or accept 

credit cards, or to transmit or process 

for payment credit card payments, for 

the purchase of goods or services or a 

charitable contribution. 

(v) Merchant agreement means a written contract between a merchant and 

an acquirer to honor or accept credit 

cards, or to transmit or process for 

payment credit card payments, for the 

purchase of goods or services or a charitable contribution. 

(w) Negative option feature means, in 

an offer or agreement to sell or provide 

any goods or services, a provision 

under which the customer’s silence or 

failure to take an affirmative action to 

reject goods or services or to cancel the 

agreement is interpreted by the seller 

as acceptance of the offer. 

(x) Outbound telephone call means a 

telephone call initiated by a telemarketer to induce the purchase of 

goods or services or to solicit a charitable contribution. 

(y) Person means any individual, 

group, unincorporated association, limited or general partnership, corporation, or other business entity. 

(z) Preacquired account information 

means any information that enables a 

seller or telemarketer to cause a 

charge to be placed against a customer’s or donor’s account without obtaining the account number directly 

from the customer or donor during the 

telemarketing transaction pursuant to 

which the account will be charged. 

(aa) Prize means anything offered, or 

purportedly offered, and given, or purportedly given, to a person by chance. 

For purposes of this definition, chance 

exists if a person is guaranteed to receive an item and, at the time of the 

offer or purported offer, the telemarketer does not identify the specific 

item that the person will receive. 

(bb) Prize promotion means: 

(1) A sweepstakes or other game of 

chance; or 

(2) An oral or written express or implied representation that a person has 

won, has been selected to receive, or 

may be eligible to receive a prize or 

purported prize. 

(cc) Remotely created payment order 

means any payment instruction or 

order drawn on a person’s account that 

is created by the payee or the payee’s 

agent and deposited into or cleared 

through the check clearing system. 

The term includes, without limitation, 

a ‘‘remotely created check,’’ as defined 

in Regulation CC, Availability of 

Funds and Collection of Checks, 12 CFR 

229.2(fff), but does not include a payment order cleared through an Automated Clearinghouse (ACH) Network or 

subject to the Truth in Lending Act, 15 

U.S.C. 1601 et seq., and Regulation Z, 12 

CFR part 1026. 

(dd) Seller means any person who, in 

connection with a telemarketing transaction, provides, offers to provide, or 

arranges for others to provide goods or 

services to the customer in exchange 

for consideration. 

(ee) State means any state of the 

United States, the District of Columbia, Puerto Rico, the Northern Mariana 

Islands, and any territory or possession 

of the United States. 

(ff) Telemarketer means any person 

who, in connection with telemarketing, 

initiates or receives telephone calls to 

or from a customer or donor. 

(gg) Telemarketing means a plan, program, or campaign which is conducted 

 

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401 

Federal Trade Commission § 310.3 

659 When a seller or telemarketer uses, or 

directs a customer to use, a courier to transport payment, the seller or telemarketer 

must make the disclosures required by 

§310.3(a)(1) before sending a courier to pick 

up payment or authorization for payment, or 

directing a customer to have a courier pick 

up payment or authorization for payment. In 

the case of debt relief services, the seller or 

telemarketer must make the disclosures required by §310.3(a)(1) before the consumer enrolls in an offered program. 660 For offers of consumer credit products 

subject to the Truth in Lending Act, 15 

U.S.C. 1601 et seq., and Regulation Z, 12 CFR 

226, compliance with the disclosure requirements under the Truth in Lending Act and 

Regulation Z shall constitute compliance 

with §310.3(a)(1)(i) of this Rule. 

to induce the purchase of goods or services or a charitable contribution, by 

use of one or more telephones and 

which involves more than one interstate telephone call. The term does not 

include the solicitation of sales 

through the mailing of a catalog 

which: contains a written description 

or illustration of the goods or services 

offered for sale; includes the business 

address of the seller; includes multiple 

pages of written material or illustrations; and has been issued not less frequently than once a year, when the 

person making the solicitation does 

not solicit customers by telephone but 

only receives calls initiated by customers in response to the catalog and 

during those calls takes orders only 

without further solicitation. For purposes of the previous sentence, the 

term ‘‘further solicitation’’ does not 

include providing the customer with 

information about, or attempting to 

sell, any other item included in the 

same catalog which prompted the customer’s call or in a substantially similar catalog. 

(hh) Upselling means soliciting the 

purchase of goods or services following 

an initial transaction during a single 

telephone call. The upsell is a separate 

telemarketing transaction, not a continuation of the initial transaction. An 

‘‘external upsell’’ is a solicitation 

made by or on behalf of a seller different from the seller in the initial 

transaction, regardless of whether the 

initial transaction and the subsequent 

solicitation are made by the same telemarketer. An ‘‘internal upsell’’ is a solicitation made by or on behalf of the 

same seller as in the initial transaction, regardless of whether the initial transaction and subsequent solicitation are made by the same telemarketer. 

[75 FR 48516, Aug. 10, 2010, as amended at 80 

FR 77557, Dec. 14, 2015] 

§ 310.3 Deceptive telemarketing acts or 

practices. 

(a) Prohibited deceptive telemarketing 

acts or practices. It is a deceptive telemarketing act or practice and a violation of this Rule for any seller or telemarketer to engage in the following 

conduct: 

(1) Before a customer consents to 

pay659 for goods or services offered, 

failing to disclose truthfully, in a clear 

and conspicuous manner, the following 

material information: 

(i) The total costs to purchase, receive, or use, and the quantity of, any 

goods or services that are the subject 

of the sales offer; 660

(ii) All material restrictions, limitations, or conditions to purchase, receive, or use the goods or services that 

are the subject of the sales offer; 

(iii) If the seller has a policy of not 

making refunds, cancellations, exchanges, or repurchases, a statement 

informing the customer that this is the 

seller’s policy; or, if the seller or telemarketer makes a representation 

about a refund, cancellation, exchange, 

or repurchase policy, a statement of all 

material terms and conditions of such 

policy; 

(iv) In any prize promotion, the odds 

of being able to receive the prize, and, 

if the odds are not calculable in advance, the factors used in calculating 

the odds; that no purchase or payment 

is required to win a prize or to participate in a prize promotion and that any 

purchase or payment will not increase 

the person’s chances of winning; and 

the no-purchase/no-payment method of 

participating in the prize promotion 

with either instructions on how to participate or an address or local or tollfree telephone number to which customers may write or call for information on how to participate; 

 

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402 

§ 310.3 16 CFR Ch. I (1–1–22 Edition) 

(v) All material costs or conditions 

to receive or redeem a prize that is the 

subject of the prize promotion; 

(vi) In the sale of any goods or services represented to protect, insure, or 

otherwise limit a customer’s liability 

in the event of unauthorized use of the 

customer’s credit card, the limits on a 

cardholder’s liability for unauthorized 

use of a credit card pursuant to 15 

U.S.C. 1643; 

(vii) If the offer includes a negative 

option feature, all material terms and 

conditions of the negative option feature, including, but not limited to, the 

fact that the customer’s account will 

be charged unless the customer takes 

an affirmative action to avoid the 

charge(s), the date(s) the charge(s) will 

be submitted for payment, and the specific steps the customer must take to 

avoid the charge(s); and 

(viii) In the sale of any debt relief 

service: 

(A) the amount of time necessary to 

achieve the represented results, and to 

the extent that the service may include 

a settlement offer to any of the customer’s creditors or debt collectors, 

the time by which the debt relief service provider will make a bona fide settlement offer to each of them; 

(B) to the extent that the service 

may include a settlement offer to any 

of the customer’s creditors or debt collectors, the amount of money or the 

percentage of each outstanding debt 

that the customer must accumulate before the debt relief service provider 

will make a bona fide settlement offer 

to each of them; 

(C) to the extent that any aspect of 

the debt relief service relies upon or results in the customer’s failure to make 

timely payments to creditors or debt 

collectors, that the use of the debt relief service will likely adversely affect 

the customer’s creditworthiness, may 

result in the customer being subject to 

collections or sued by creditors or debt 

collectors, and may increase the 

amount of money the customer owes 

due to the accrual of fees and interest; 

and 

(D) to the extent that the debt relief 

service requests or requires the customer to place funds in an account at 

an insured financial institution, that 

the customer owns the funds held in 

the account, the customer may withdraw from the debt relief service at any 

time without penalty, and, if the customer withdraws, the customer must 

receive all funds in the account, other 

than funds earned by the debt relief 

service in compliance with 

§310.4(a)(5)(i)(A) through (C). 

(2) Misrepresenting, directly or by 

implication, in the sale of goods or 

services any of the following material 

information: 

(i) The total costs to purchase, receive, or use, and the quantity of, any 

goods or services that are the subject 

of a sales offer; 

(ii) Any material restriction, limitation, or condition to purchase, receive, 

or use goods or services that are the 

subject of a sales offer; 

(iii) Any material aspect of the performance, efficacy, nature, or central 

characteristics of goods or services 

that are the subject of a sales offer; 

(iv) Any material aspect of the nature or terms of the seller’s refund, 

cancellation, exchange, or repurchase 

policies; 

(v) Any material aspect of a prize 

promotion including, but not limited 

to, the odds of being able to receive a 

prize, the nature or value of a prize, or 

that a purchase or payment is required 

to win a prize or to participate in a 

prize promotion; 

(vi) Any material aspect of an investment opportunity including, but not 

limited to, risk, liquidity, earnings potential, or profitability; 

(vii) A seller’s or telemarketer’s affiliation with, or endorsement or sponsorship by, any person or government 

entity; 

(viii) That any customer needs offered goods or services to provide protections a customer already has pursuant to 15 U.S.C. 1643; 

(ix) Any material aspect of a negative option feature including, but not 

limited to, the fact that the customer’s 

account will be charged unless the customer takes an affirmative action to 

avoid the charge(s), the date(s) the 

charge(s) will be submitted for payment, and the specific steps the customer must take to avoid the 

charge(s); or 

 

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403 

Federal Trade Commission § 310.3 

661 Truth in Lending Act, 15 U.S.C. 1601 et 

seq., and Regulation Z, 12 CFR part 226. 662 Electronic Fund Transfer Act, 15 U.S.C. 

1693 et seq., and Regulation E, 12 CFR part 

205. 663 For purposes of this Rule, the term 

‘‘signature’’ shall include an electronic or 

digital form of signature, to the extent that 

such form of signature is recognized as a 

valid signature under applicable federal law 

or state contract law. 

(x) Any material aspect of any debt 

relief service, including, but not limited to, the amount of money or the 

percentage of the debt amount that a 

customer may save by using such service; the amount of time necessary to 

achieve the represented results; the 

amount of money or the percentage of 

each outstanding debt that the customer must accumulate before the provider of the debt relief service will initiate attempts with the customer’s 

creditors or debt collectors or make a 

bona fide offer to negotiate, settle, or 

modify the terms of the customer’s 

debt; the effect of the service on a customer’s creditworthiness; the effect of 

the service on collection efforts of the 

customer’s creditors or debt collectors; 

the percentage or number of customers 

who attain the represented results; and 

whether a debt relief service is offered 

or provided by a non-profit entity. 

(3) Causing billing information to be 

submitted for payment, or collecting or 

attempting to collect payment for 

goods or services or a charitable contribution, directly or indirectly, without the customer’s or donor’s express 

verifiable authorization, except when 

the method of payment used is a credit 

card subject to protections of the 

Truth in Lending Act and Regulation 

Z,661 or a debit card subject to the protections of the Electronic Fund Transfer Act and Regulation E.662 Such authorization shall be deemed verifiable 

if any of the following means is employed: 

(i) Express written authorization by 

the customer or donor, which includes 

the customer’s or donor’s signature;663

(ii) Express oral authorization which 

is audio-recorded and made available 

upon request to the customer or donor, 

and the customer’s or donor’s bank or 

other billing entity, and which evidences clearly both the customer’s or 

donor’s authorization of payment for 

the goods or services or charitable contribution that are the subject of the 

telemarketing transaction and the customer’s or donor’s receipt of all of the 

following information: 

(A) An accurate description, clearly 

and conspicuously stated, of the goods 

or services or charitable contribution 

for which payment authorization is 

sought; 

(B) The number of debits, charges, or 

payments (if more than one); 

(C) The date(s) the debit(s), charge(s), 

or payment(s) will be submitted for 

payment; 

(D) The amount(s) of the debit(s), 

charge(s), or payment(s); 

(E) The customer’s or donor’s name; 

(F) The customer’s or donor’s billing 

information, identified with sufficient 

specificity such that the customer or 

donor understands what account will 

be used to collect payment for the 

goods or services or charitable contribution that are the subject of the 

telemarketing transaction; 

(G) A telephone number for customer 

or donor inquiry that is answered during normal business hours; and 

(H) The date of the customer’s or donor’s oral authorization; or 

(iii) Written confirmation of the 

transaction, identified in a clear and 

conspicuous manner as such on the 

outside of the envelope, sent to the 

customer or donor via first class mail 

prior to the submission for payment of 

the customer’s or donor’s billing information, and that includes all of the information contained in 

§§310.3(a)(3)(ii)(A)-(G) and a clear and 

conspicuous statement of the procedures by which the customer or donor 

can obtain a refund from the seller or 

telemarketer or charitable organization in the event the confirmation is 

inaccurate; provided, however, that 

this means of authorization shall not 

be deemed verifiable in instances in 

which goods or services are offered in a 

transaction involving a free-to-pay 

conversion and preacquired account information. 

(4) Making a false or misleading 

statement to induce any person to pay 

for goods or services or to induce a 

charitable contribution. 

 

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404 

§ 310.4 16 CFR Ch. I (1–1–22 Edition) 

(b) Assisting and facilitating. It is a deceptive telemarketing act or practice 

and a violation of this Rule for a person to provide substantial assistance or 

support to any seller or telemarketer 

when that person knows or consciously 

avoids knowing that the seller or telemarketer is engaged in any act or practice that violates §§310.3(a), (c) or (d), 

or §310.4 of this Rule. 

(c) Credit card laundering. Except as 

expressly permitted by the applicable 

credit card system, it is a deceptive 

telemarketing act or practice and a 

violation of this Rule for: 

(1) A merchant to present to or deposit into, or cause another to present 

to or deposit into, the credit card system for payment, a credit card sales 

draft generated by a telemarketing 

transaction that is not the result of a 

telemarketing credit card transaction 

between the cardholder and the merchant; 

(2) Any person to employ, solicit, or 

otherwise cause a merchant, or an employee, representative, or agent of the 

merchant, to present to or deposit into 

the credit card system for payment, a 

credit card sales draft generated by a 

telemarketing transaction that is not 

the result of a telemarketing credit 

card transaction between the cardholder and the merchant; or 

(3) Any person to obtain access to the 

credit card system through the use of a 

business relationship or an affiliation 

with a merchant, when such access is 

not authorized by the merchant agreement or the applicable credit card system. 

(d) Prohibited deceptive acts or practices in the solicitation of charitable contributions. It is a fraudulent charitable 

solicitation, a deceptive telemarketing 

act or practice, and a violation of this 

Rule for any telemarketer soliciting 

charitable contributions to misrepresent, directly or by implication, any of 

the following material information: 

(1) The nature, purpose, or mission of 

any entity on behalf of which a charitable contribution is being requested; 

(2) That any charitable contribution 

is tax deductible in whole or in part; 

(3) The purpose for which any charitable contribution will be used; 

(4) The percentage or amount of any 

charitable contribution that will go to 

a charitable organization or to any 

particular charitable program; 

(5) Any material aspect of a prize 

promotion including, but not limited 

to: the odds of being able to receive a 

prize; the nature or value of a prize; or 

that a charitable contribution is required to win a prize or to participate 

in a prize promotion; or 

(6) A charitable organization’s or 

telemarketer’s affiliation with, or endorsement or sponsorship by, any person or government entity. 

[75 FR 48516, Aug. 10, 2010, as amended at 80 

FR 77558, Dec. 14, 2015] 

§ 310.4 Abusive telemarketing acts or 

practices. 

(a) Abusive conduct generally. It is an 

abusive telemarketing act or practice 

and a violation of this Rule for any 

seller or telemarketer to engage in the 

following conduct: 

(1) Threats, intimidation, or the use 

of profane or obscene language; 

(2) Requesting or receiving payment 

of any fee or consideration for goods or 

services represented to remove derogatory information from, or improve, a 

person’s credit history, credit record, 

or credit rating until: 

(i) The time frame in which the seller 

has represented all of the goods or 

services will be provided to that person 

has expired; and 

(ii) The seller has provided the person 

with documentation in the form of a 

consumer report from a consumer reporting agency demonstrating that the 

promised results have been achieved, 

such report having been issued more 

than six months after the results were 

achieved. Nothing in this Rule should 

be construed to affect the requirement 

in the Fair Credit Reporting Act, 15 

U.S.C. 1681, that a consumer report 

may only be obtained for a specified 

permissible purpose; 

(3) Requesting or receiving payment 

of any fee or consideration from a person for goods or services represented to 

recover or otherwise assist in the return of money or any other item of 

value paid for by, or promised to, that 

person in a previous transaction, until 

seven (7) business days after such 

money or other item is delivered to 

that person. This provision shall not 

 

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405 

Federal Trade Commission § 310.4

apply to goods or services provided to a 

person by a licensed attorney; 

(4) Requesting or receiving payment

of any fee or consideration in advance 

of obtaining a loan or other extension 

of credit when the seller or telemarketer has guaranteed or represented a high likelihood of success in 

obtaining or arranging a loan or other 

extension of credit for a person; 

(5)(i) Requesting or receiving payment of any fee or consideration for 

any debt relief service until and unless: 

(A) The seller or telemarketer has renegotiated, settled, reduced, or otherwise altered the terms of at least one 

debt pursuant to a settlement agreement, debt management plan, or other 

such valid contractual agreement executed by the customer; 

(B) The customer has made at least

one payment pursuant to that settlement agreement, debt management 

plan, or other valid contractual agreement between the customer and the 

creditor or debt collector; and 

(C) To the extent that debts enrolled

in a service are renegotiated, settled, 

reduced, or otherwise altered individually, the fee or consideration either: 

(1) Bears the same proportional relationship to the total fee for renegotiating, settling, reducing, or altering 

the terms of the entire debt balance as 

the individual debt amount bears to 

the entire debt amount. The individual 

debt amount and the entire debt 

amount are those owed at the time the 

debt was enrolled in the service; or 

(2) Is a percentage of the amount

saved as a result of the renegotiation, 

settlement, reduction, or alteration. 

The percentage charged cannot change 

from one individual debt to another. 

The amount saved is the difference between the amount owed at the time the 

debt was enrolled in the service and the 

amount actually paid to satisfy the 

debt. 

(ii) Nothing in §310.4(a)(5)(i) prohibits

requesting or requiring the customer 

to place funds in an account to be used 

for the debt relief provider’s fees and 

for payments to creditors or debt collectors in connection with the renegotiation, settlement, reduction, or other 

alteration of the terms of payment or 

other terms of a debt, provided that: 

(A) The funds are held in an account

at an insured financial institution; 

(B) The customer owns the funds held

in the account and is paid accrued interest on the account, if any; 

(C) The entity administering the account is not owned or controlled by, or 

in any way affiliated with, the debt relief service; 

(D) The entity administering the account does not give or accept any 

money or other compensation in exchange for referrals of business involving the debt relief service; and 

(E) The customer may withdraw from

the debt relief service at any time 

without penalty, and must receive all 

funds in the account, other than funds 

earned by the debt relief service in 

compliance with §310.4(a)(5)(i)(A) 

through (C), within seven (7) business 

days of the customer’s request. 

(6) Disclosing or receiving, for consideration, unencrypted consumer account numbers for use in telemarketing; provided, however, that 

this paragraph shall not apply to the 

disclosure or receipt of a customer’s or 

donor’s billing information to process a 

payment for goods or services or a 

charitable contribution pursuant to a 

transaction; 

(7) Causing billing information to be

submitted for payment, directly or indirectly, without the express informed 

consent of the customer or donor. In 

any telemarketing transaction, the 

seller or telemarketer must obtain the 

express informed consent of the customer or donor to be charged for the 

goods or services or charitable contribution and to be charged using the 

identified account. In any telemarketing transaction involving 

preacquired account information, the 

requirements in paragraphs (a)(7)(i) 

through (ii) of this section must be met 

to evidence express informed consent. 

(i) In any telemarketing transaction

involving preacquired account information and a free-to-pay conversion feature, the seller or telemarketer must: 

(A) Obtain from the customer, at a

minimum, the last four (4) digits of the 

account number to be charged; 

(B) Obtain from the customer his or

her express agreement to be charged 

for the goods or services and to be 

ATTACHMENT C

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406 

§ 310.4 16 CFR Ch. I (1–1–22 Edition) 

664For purposes of this Rule, the term 

‘‘signature’’ shall include an electronic or 

digital form of signature, to the extent that 

such form of signature is recognized as a 

charged using the account number pursuant to paragraph (a)(7)(i)(A) of this 

section; and, 

(C) Make and maintain an audio recording of the entire telemarketing 

transaction. 

(ii) In any other telemarketing transaction involving preacquired account 

information not described in paragraph 

(a)(7)(i) of this section, the seller or 

telemarketer must: 

(A) At a minimum, identify the account to be charged with sufficient 

specificity for the customer or donor to 

understand what account will be 

charged; and 

(B) Obtain from the customer or

donor his or her express agreement to 

be charged for the goods or services 

and to be charged using the account 

number identified pursuant to paragraph (a)(7)(ii)(A) of this section; 

(8) Failing to transmit or cause to be

transmitted the telephone number, 

and, when made available by the telemarketer’s carrier, the name of the 

telemarketer, to any caller identification service in use by a recipient of a 

telemarketing call; provided that it 

shall not be a violation to substitute 

(for the name and phone number used 

in, or billed for, making the call) the 

name of the seller or charitable organization on behalf of which a telemarketing call is placed, and the seller’s or charitable organization’s customer or donor service telephone number, which is answered during regular 

business hours; 

(9) Creating or causing to be created,

directly or indirectly, a remotely created payment order as payment for 

goods or services offered or sold 

through telemarketing or as a charitable contribution solicited or sought 

through telemarketing; or 

(10) Accepting from a customer or

donor, directly or indirectly, a cash-tocash money transfer or cash reload 

mechanism as payment for goods or 

services offered or sold through telemarketing or as a charitable contribution solicited or sought through telemarketing. 

(b) Pattern of calls. (1) It is an abusive

telemarketing act or practice and a 

violation of this Rule for a telemarketer to engage in, or for a seller 

to cause a telemarketer to engage in, 

the following conduct: 

(i) Causing any telephone to ring, or

engaging any person in telephone conversation, repeatedly or continuously 

with intent to annoy, abuse, or harass 

any person at the called number; 

(ii) Denying or interfering in any

way, directly or indirectly, with a person’s right to be placed on any registry 

of names and/or telephone numbers of 

persons who do not wish to receive outbound telephone calls established to 

comply with paragraph (b)(1)(iii)(A) of 

this section, including, but not limited 

to, harassing any person who makes 

such a request; hanging up on that person; failing to honor the request; requiring the person to listen to a sales 

pitch before accepting the request; assessing a charge or fee for honoring the 

request; requiring a person to call a 

different number to submit the request; and requiring the person to identify the seller making the call or on 

whose behalf the call is made; 

(iii) Initiating any outbound telephone call to a person when: 

(A) That person previously has stated

that he or she does not wish to receive 

an outbound telephone call made by or 

on behalf of the seller whose goods or 

services are being offered or made on 

behalf of the charitable organization 

for which a charitable contribution is 

being solicited; or 

(B) That person’s telephone number

is on the ‘‘do-not-call’’ registry, maintained by the Commission, of persons 

who do not wish to receive outbound 

telephone calls to induce the purchase 

of goods or services unless the seller or 

telemarketer: 

(1) Can demonstrate that the seller

has obtained the express agreement, in 

writing, of such person to place calls to 

that person. Such written agreement 

shall clearly evidence such person’s authorization that calls made by or on 

behalf of a specific party may be placed 

to that person, and shall include the 

telephone number to which the calls 

may be placed and the signature 664 of 

that person; or 

ATTACHMENT C

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407 

Federal Trade Commission § 310.4 

valid signature under applicable federal law 

or state contract law. 665 For purposes of this Rule, the term 

‘‘signature’’ shall include an electronic or 

digital form of signature, to the extent that 

such form of signature is recognized as a 

valid signature under applicable federal law 

or state contract law. 

(2) Can demonstrate that the seller 

has an established business relationship with such person, and that person 

has not stated that he or she does not 

wish to receive outbound telephone 

calls under paragraph (b)(1)(iii)(A) of 

this section; or 

(iv) Abandoning any outbound telephone call. An outbound telephone call 

is ‘‘abandoned’’ under this section if a 

person answers it and the telemarketer 

does not connect the call to a sales representative within two (2) seconds of 

the person’s completed greeting. 

(v) Initiating any outbound telephone 

call that delivers a prerecorded message, other than a prerecorded message 

permitted for compliance with the call 

abandonment safe harbor in 

§310.4(b)(4)(iii), unless: 

(A) In any such call to induce the 

purchase of any good or service, the 

seller has obtained from the recipient 

of the call an express agreement, in 

writing, that: 

(i) The seller obtained only after a 

clear and conspicuous disclosure that 

the purpose of the agreement is to authorize the seller to place prerecorded 

calls to such person; 

(ii) The seller obtained without requiring, directly or indirectly, that the 

agreement be executed as a condition 

of purchasing any good or service; 

(iii) Evidences the willingness of the 

recipient of the call to receive calls 

that deliver prerecorded messages by 

or on behalf of a specific seller; and 

(iv) Includes such person’s telephone 

number and signature;665 and 

(B) In any such call to induce the 

purchase of any good or service, or to 

induce a charitable contribution from a 

member of, or previous donor to, a nonprofit charitable organization on whose 

behalf the call is made, the seller or 

telemarketer: 

(i) Allows the telephone to ring for at 

least fifteen (15) seconds or four (4) 

rings before disconnecting an unanswered call; and 

(ii) Within two (2) seconds after the 

completed greeting of the person 

called, plays a prerecorded message 

that promptly provides the disclosures 

required by §310.4(d) or (e), followed 

immediately by a disclosure of one or 

both of the following: 

(A) In the case of a call that could be 

answered in person by a consumer, that 

the person called can use an automated 

interactive voice and/or keypress-activated opt-out mechanism to assert a 

Do Not Call request pursuant to 

§310.4(b)(1)(iii)(A) at any time during 

the message. The mechanism must: 

(1) Automatically add the number 

called to the seller’s entity-specific Do 

Not Call list; 

(2) Once invoked, immediately disconnect the call; and 

(3) Be available for use at any time 

during the message; and 

(B) In the case of a call that could be 

answered by an answering machine or 

voicemail service, that the person 

called can use a toll-free telephone 

number to assert a Do Not Call request 

pursuant to §310.4(b)(1)(iii)(A). The 

number provided must connect directly 

to an automated interactive voice or 

keypress-activated opt-out mechanism 

that: 

(1) Automatically adds the number 

called to the seller’s entity-specific Do 

Not Call list; 

(2) Immediately thereafter disconnects the call; and 

(3) Is accessible at any time throughout the duration of the telemarketing 

campaign; and 

(iii) Complies with all other requirements of this part and other applicable 

federal and state laws. 

(C) Any call that complies with all 

applicable requirements of this paragraph (v) shall not be deemed to violate 

§310.4(b)(1)(iv) of this part. 

(D) This paragraph (v) shall not apply 

to any outbound telephone call that delivers a prerecorded healthcare message made by, or on behalf of, a covered 

entity or its business associate, as 

those terms are defined in the HIPAA 

Privacy Rule, 45 CFR 160.103. 

(2) It is an abusive telemarketing act 

or practice and a violation of this Rule 

for any person to sell, rent, lease, purchase, or use any list established to 

comply with §310.4(b)(1)(iii)(A), or 

 

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408 

§ 310.4 16 CFR Ch. I (1–1–22 Edition) 

666 This provision does not affect any seller’s or telemarketer’s obligation to comply 

with relevant state and federal laws, including but not limited to the TCPA, 47 U.S.C. 

227, and 47 CFR part 64.1200. 

maintained by the Commission pursuant to §310.4(b)(1)(iii)(B), for any purpose except compliance with the provisions of this Rule or otherwise to prevent telephone calls to telephone numbers on such lists. 

(3) A seller or telemarketer will not 

be liable for violating §310.4(b)(1)(ii) 

and (iii) if it can demonstrate that, as 

part of the seller’s or telemarketer’s 

routine business practice: 

(i) It has established and implemented written procedures to comply 

with §310.4(b)(1)(ii) and (iii); 

(ii) It has trained its personnel, and 

any entity assisting in its compliance, 

in the procedures established pursuant 

to §310.4(b)(3)(i); 

(iii) The seller, or a telemarketer or 

another person acting on behalf of the 

seller or charitable organization, has 

maintained and recorded a list of telephone numbers the seller or charitable 

organization may not contact, in compliance with §310.4(b)(1)(iii)(A); 

(iv) The seller or a telemarketer uses 

a process to prevent telemarketing to 

any telephone number on any list established pursuant to §310.4(b)(3)(iii) or 

310.4(b)(1)(iii)(B), employing a version 

of the ‘‘do-not-call’’ registry obtained 

from the Commission no more than 

thirty-one (31) days prior to the date 

any call is made, and maintains 

records documenting this process; 

(v) The seller or a telemarketer or 

another person acting on behalf of the 

seller or charitable organization, monitors and enforces compliance with the 

procedures established pursuant to 

§310.4(b)(3)(i); and 

(vi) Any subsequent call otherwise 

violating paragraph (b)(1)(ii) or (iii) of 

this section is the result of error and 

not of failure to obtain any information necessary to comply with a request pursuant to paragraph 

(b)(1)(iii)(A) of this section not to receive further calls by or on behalf of a 

seller or charitable organization. 

(4) A seller or telemarketer will not 

be liable for violating §310.4(b)(1)(iv) if: 

(i) The seller or telemarketer employs technology that ensures abandonment of no more than three (3) percent of all calls answered by a person, 

measured over the duration of a single 

calling campaign, if less than 30 days, 

or separately over each successive 30- 

day period or portion thereof that the 

campaign continues. 

(ii) The seller or telemarketer, for 

each telemarketing call placed, allows 

the telephone to ring for at least fifteen (15) seconds or four (4) rings before 

disconnecting an unanswered call; 

(iii) Whenever a sales representative 

is not available to speak with the person answering the call within two (2) 

seconds after the person’s completed 

greeting, the seller or telemarketer 

promptly plays a recorded message 

that states the name and telephone 

number of the seller on whose behalf 

the call was placed666; and 

(iv) The seller or telemarketer, in accordance with §310.5(b)-(d), retains 

records establishing compliance with 

§310.4(b)(4)(i)-(iii). 

(c) Calling time restrictions. Without 

the prior consent of a person, it is an 

abusive telemarketing act or practice 

and a violation of this Rule for a telemarketer to engage in outbound telephone calls to a person’s residence at 

any time other than between 8:00 a.m. 

and 9:00 p.m. local time at the called 

person’s location. 

(d) Required oral disclosures in the sale 

of goods or services. It is an abusive telemarketing act or practice and a violation of this Rule for a telemarketer in 

an outbound telephone call or internal 

or external upsell to induce the purchase of goods or services to fail to disclose truthfully, promptly, and in a 

clear and conspicuous manner to the 

person receiving the call, the following 

information: 

(1) The identity of the seller; 

(2) That the purpose of the call is to 

sell goods or services; 

(3) The nature of the goods or services; and 

(4) That no purchase or payment is 

necessary to be able to win a prize or 

participate in a prize promotion if a 

prize promotion is offered and that any 

purchase or payment will not increase 

the person’s chances of winning. This 

disclosure must be made before or in 

conjunction with the description of the 

prize to the person called. If requested 

 

ATTACHMENT C

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409 

Federal Trade Commission § 310.6 

667 For offers of consumer credit products 

subject to the Truth in Lending Act, 15 

U.S.C. 1601 et seq., and Regulation Z, 12 CFR 

226, compliance with the recordkeeping requirements under the Truth in Lending Act, 

and Regulation Z, shall constitute compliance with §310.5(a)(3) of this Rule. 

by that person, the telemarketer must 

disclose the no-purchase/no-payment 

entry method for the prize promotion; 

provided, however, that, in any internal upsell for the sale of goods or services, the seller or telemarketer must 

provide the disclosures listed in this 

section only to the extent that the information in the upsell differs from the 

disclosures provided in the initial telemarketing transaction. 

(e) Required oral disclosures in charitable solicitations. It is an abusive telemarketing act or practice and a violation of this Rule for a telemarketer, in 

an outbound telephone call to induce a 

charitable contribution, to fail to disclose truthfully, promptly, and in a 

clear and conspicuous manner to the 

person receiving the call, the following 

information: 

(1) The identity of the charitable organization on behalf of which the request is being made; and 

(2) That the purpose of the call is to 

solicit a charitable contribution. 

[75 FR 48516, Aug. 10, 2010, as amended at 76 

FR 58716, Sept. 22, 2011; 80 FR 77559, Dec. 14, 

2015] 

§ 310.5 Recordkeeping requirements. 

(a) Any seller or telemarketer shall 

keep, for a period of 24 months from 

the date the record is produced, the following records relating to its telemarketing activities: 

(1) All substantially different advertising, brochures, telemarketing 

scripts, and promotional materials; 

(2) The name and last known address 

of each prize recipient and the prize 

awarded for prizes that are represented, directly or by implication, to 

have a value of $25.00 or more; 

(3) The name and last known address 

of each customer, the goods or services 

purchased, the date such goods or services were shipped or provided, and the 

amount paid by the customer for the 

goods or services;667

(4) The name, any fictitious name 

used, the last known home address and 

telephone number, and the job title(s) 

for all current and former employees 

directly involved in telephone sales or 

solicitations; provided, however, that if 

the seller or telemarketer permits fictitious names to be used by employees, 

each fictitious name must be traceable 

to only one specific employee; and 

(5) All verifiable authorizations or 

records of express informed consent or 

express agreement required to be provided or received under this Rule. 

(b) A seller or telemarketer may 

keep the records required by §310.5(a) 

in any form, and in the same manner, 

format, or place as they keep such 

records in the ordinary course of business. Failure to keep all records required by §310.5(a) shall be a violation 

of this Rule. 

(c) The seller and the telemarketer 

calling on behalf of the seller may, by 

written agreement, allocate responsibility between themselves for the recordkeeping required by this Section. 

When a seller and telemarketer have 

entered into such an agreement, the 

terms of that agreement shall govern, 

and the seller or telemarketer, as the 

case may be, need not keep records 

that duplicate those of the other. If the 

agreement is unclear as to who must 

maintain any required record(s), or if 

no such agreement exists, the seller 

shall be responsible for complying with 

§§310.5(a)(1)-(3) and (5); the telemarketer shall be responsible for complying with §310.5(a)(4). 

(d) In the event of any dissolution or 

termination of the seller’s or telemarketer’s business, the principal of 

that seller or telemarketer shall maintain all records as required under this 

section. In the event of any sale, assignment, or other change in ownership 

of the seller’s or telemarketer’s business, the successor business shall maintain all records required under this section. 

§ 310.6 Exemptions. 

(a) Solicitations to induce charitable 

contributions via outbound telephone 

calls are not covered by 

§310.4(b)(1)(iii)(B) of this Rule. 

(b) The following acts or practices 

are exempt from this Rule: 

 

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410 

§ 310.7 16 CFR Ch. I (1–1–22 Edition) 

(1) The sale of pay-per-call services 

subject to the Commission’s Rule entitled ‘‘Trade Regulation Rule Pursuant 

to the Telephone Disclosure and Dispute Resolution Act of 1992,’’ 16 CFR 

part 308, provided, however, that this 

exemption does not apply to the requirements of §§310.4(a)(1), (a)(7), (b), 

and (c); 

(2) The sale of franchises subject to 

the Commission’s Rule entitled ‘‘Disclosure Requirements and Prohibitions 

Concerning Franchising,’’ (‘‘Franchise 

Rule’’) 16 CFR part 436, and the sale of 

business opportunities subject to the 

Commission’s Rule entitled ‘‘Disclosure Requirements and Prohibitions 

Concerning Business Opportunities,’’ 

(‘‘Business Opportunity Rule’’) 16 CFR 

part 437, provided, however, that this 

exemption does not apply to the requirements of §§310.4(a)(1), (a)(7), (b), 

and (c); 

(3) Telephone calls in which the sale 

of goods or services or charitable solicitation is not completed, and payment 

or authorization of payment is not required, until after a face-to-face sales 

or donation presentation by the seller 

or charitable organization, provided, 

however, that this exemption does not 

apply to the requirements of 

§§310.4(a)(1), (a)(7), (b), and (c); 

(4) Telephone calls initiated by a customer or donor that are not the result 

of any solicitation by a seller, charitable organization, or telemarketer, 

provided, however, that this exemption 

does not apply to any instances of 

upselling included in such telephone 

calls; 

(5) Telephone calls initiated by a customer or donor in response to an advertisement through any medium, other 

than direct mail solicitation, provided, 

however, that this exemption does not 

apply to: 

(i) Calls initiated by a customer or 

donor in response to an advertisement 

relating to investment opportunities, 

debt relief services, business opportunities other than business arrangements 

covered by the Franchise Rule or Business Opportunity Rule, or advertisements involving offers for goods or 

services described in §310.3(a)(1)(vi) or 

§310.4(a)(2) through (4); 

(ii) The requirements of §310.4(a)(9) 

or (10); or 

(iii) Any instances of upselling included in such telephone calls; 

(6) Telephone calls initiated by a customer or donor in response to a direct 

mail solicitation, including solicitations via the U.S. Postal Service, facsimile transmission, electronic mail, 

and other similar methods of delivery 

in which a solicitation is directed to 

specific address(es) or person(s), that 

clearly, conspicuously, and truthfully 

discloses all material information listed in §310.3(a)(1), for any goods or services offered in the direct mail solicitation, and that contains no material 

misrepresentation regarding any item 

contained in §310.3(d) for any requested 

charitable contribution; provided, however, that this exemption does not 

apply to: 

(i) Calls initiated by a customer in 

response to a direct mail solicitation 

relating to prize promotions, investment opportunities, debt relief services, business opportunities other than 

business arrangements covered by the 

Franchise Rule or Business Opportunity Rule, or goods or services described in §310.3(a)(1)(vi) or §310.4(a)(2) 

through (4); 

(ii) The requirements of §310.4(a)(9) 

or (10); or 

(iii) Any instances of upselling included in such telephone calls; and 

(7) Telephone calls between a telemarketer and any business to induce 

the purchase of goods or services or a 

charitable contribution by the business, except calls to induce the retail 

sale of nondurable office or cleaning 

supplies; provided, however, that 

§§310.4(b)(1)(iii)(B) and 310.5 shall not 

apply to sellers or telemarketers of 

nondurable office or cleaning supplies. 

[75 FR 48516, Aug. 10, 2010, as amended at 80 

FR 77559, Dec. 14, 2015] 

§ 310.7 Actions by states and private 

persons. 

(a) Any attorney general or other officer of a state authorized by the state 

to bring an action under the Telemarketing and Consumer Fraud and 

Abuse Prevention Act, and any private 

person who brings an action under that 

Act, shall serve written notice of its 

action on the Commission, if feasible, 

prior to its initiating an action under 

this Rule. The notice shall be sent to 

 

ATTACHMENT C

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411 

Federal Trade Commission § 310.8 

the Office of the Director, Bureau of 

Consumer Protection, Federal Trade 

Commission, Washington, DC 20580, and 

shall include a copy of the state’s or 

private person’s complaint and any 

other pleadings to be filed with the 

court. If prior notice is not feasible, 

the state or private person shall serve 

the Commission with the required notice immediately upon instituting its 

action. 

(b) Nothing contained in this Section 

shall prohibit any attorney general or 

other authorized state official from 

proceeding in state court on the basis 

of an alleged violation of any civil or 

criminal statute of such state. 

§ 310.8 Fee for access to the National 

Do Not Call Registry. 

(a) It is a violation of this Rule for 

any seller to initiate, or cause any 

telemarketer to initiate, an outbound 

telephone call to any person whose 

telephone number is within a given 

area code unless such seller, either directly or through another person, first 

has paid the annual fee, required by 

§310.8(c), for access to telephone numbers within that area code that are included in the National Do Not Call 

Registry maintained by the Commission under §310.4(b)(1)(iii)(B); provided, 

however, that such payment is not necessary if the seller initiates, or causes 

a telemarketer to initiate, calls solely 

to persons pursuant to 

§§310.4(b)(1)(iii)(B)(i) or (ii), and the 

seller does not access the National Do 

Not Call Registry for any other purpose. 

(b) It is a violation of this Rule for 

any telemarketer, on behalf of any seller, to initiate an outbound telephone 

call to any person whose telephone 

number is within a given area code unless that seller, either directly or 

through another person, first has paid 

the annual fee, required by §310.8(c), 

for access to the telephone numbers 

within that area code that are included 

in the National Do Not Call Registry; 

provided, however, that such payment 

is not necessary if the seller initiates, 

or causes a telemarketer to initiate, 

calls solely to persons pursuant to 

§§310.4(b)(1)(iii)(B)(i) or (ii), and the 

seller does not access the National Do 

Not Call Registry for any other purpose. 

(c) The annual fee, which must be 

paid by any person prior to obtaining 

access to the National Do Not Call 

Registry, is $69 for each area code of 

data accessed, up to a maximum of 

$19,017; provided, however, that there 

shall be no charge to any person for accessing the first five area codes of data, 

and provided further, that there shall be 

no charge to any person engaging in or 

causing others to engage in outbound 

telephone calls to consumers and who 

is accessing area codes of data in the 

National Do Not Call Registry if the 

person is permitted to access, but is 

not required to access, the National Do 

Not Call Registry under 47 CFR 64.1200, 

or any other Federal regulation or law. 

No person may participate in any arrangement to share the cost of accessing the National Do Not Call Registry, 

including any arrangement with any 

telemarketer or service provider to divide the costs to access the registry 

among various clients of that telemarketer or service provider. 

(d) Each person who pays, either directly or through another person, the 

annual fee set forth in paragraph (c) of 

this section, each person excepted 

under paragraph (c) of this section 

from paying the annual fee, and each 

person excepted from paying an annual 

fee under §310.4(b)(1)(iii)(B), will be 

provided a unique account number that 

will allow that person to access the 

registry data for the selected area 

codes at any time for the twelve month 

period beginning on the first day of the 

month in which the person paid the fee 

(‘‘the annual period’’). To obtain access 

to additional area codes of data during 

the first six months of the annual period, each person required to pay the 

fee under paragraph (c) of this section 

must first pay $69 for each additional 

area code of data not initially selected. 

To obtain access to additional area 

codes of data during the second six 

months of the annual period, each person required to pay the fee under paragraph (c) of this section must first pay 

$35 for each additional area code of 

data not initially selected. The payment of the additional fee will permit 

the person to access the additional 

 

ATTACHMENT C

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412 

§ 310.9 16 CFR Ch. I (1–1–22 Edition) 

area codes of data for the remainder of 

the annual period. 

(e) Access to the National Do Not

Call Registry is limited to telemarketers, sellers, others engaged in or 

causing others to engage in telephone 

calls to consumers, service providers 

acting on behalf of such persons, and 

any government agency that has law 

enforcement authority. Prior to accessing the National Do Not Call Registry, 

a person must provide the identifying 

information required by the operator of 

the registry to collect the fee, and 

must certify, under penalty of law, 

that the person is accessing the registry solely to comply with the provisions of this Rule or to otherwise prevent telephone calls to telephone numbers on the registry. If the person is accessing the registry on behalf of sellers, that person also must identify 

each of the sellers on whose behalf it is 

accessing the registry, must provide 

each seller’s unique account number 

for access to the national registry, and 

must certify, under penalty of law, 

that the sellers will be using the information gathered from the registry 

solely to comply with the provisions of 

this Rule or otherwise to prevent telephone calls to telephone numbers on 

the registry. 

[75 FR 48516, Aug. 10, 2010; 75 FR 51934, Aug. 

24, 2010, as amended at 77 FR 51697, Aug. 27, 

2012; 78 FR 53643, Aug. 30, 2013; 79 FR 51478, 

Aug. 29, 2014; 80 FR 77560, Dec. 14, 2016; 81 FR 

59845, Aug. 31, 2016; 82 FR 39534, Aug. 21, 2017; 

83 FR 46640, Sept. 14, 2018; 84 FR 44687, Aug. 

27, 2019; 85 FR 62597, Oct. 5, 2020; 86 FR 48301, 

Aug. 30, 2021] 

§ 310.9 Severability.

The provisions of this Rule are separate and severable from one another. If 

any provision is stayed or determined 

to be invalid, it is the Commission’s intention that the remaining provisions 

shall continue in effect. 

PART 311—TEST PROCEDURES AND 

LABELING STANDARDS FOR RECYCLED OIL 

Sec. 

311.1 Definitions. 

311.2 Stayed or invalid parts. 

311.3 Preemption. 

311.4 Testing. 

311.5 Labeling. 

311.6 Prohibited acts. 

AUTHORITY: 42 U.S.C. 6363(d). 

SOURCE: 60 FR 55421, Oct. 31, 1995, unless 

otherwise noted. 

§ 311.1 Definitions.

As used in this part:

(a) Manufacturer means any person

who re-refines or otherwise processes 

used oil to remove physical or chemical impurities acquired through use or 

who blends such re-refined or otherwise 

processed used oil with new oil or additives. 

(b) New oil means any synthetic oil or

oil that has been refined from crude oil 

and which has not been used and may 

or may not contain additives. Such 

term does not include used oil or recycled oil. 

(c) Processed used oil means re-refined

or otherwise processed used oil or blend 

of oil, consisting of such re-refined or 

otherwise processed used oil and new 

oil or additives. 

(d) Recycled oil means processed used

oil that the manufacturer has determined, pursuant to section 311.4 of this 

part, is substantially equivalent to new 

oil for use as engine oil. 

(e) Used oil means any synthetic oil

or oil that has been refined from crude 

oil, which has been used and, as a result of such use, has been contaminated by physical or chemical impurities. 

(f) Re-refined oil means used oil from

which physical and chemical contaminants acquired through use have been 

removed. 

§ 311.2 Stayed or invalid parts.

If any part of this rule is stayed or

held invalid, the rest of it will remain 

in force. 

§ 311.3 Preemption.

No law, regulation, or order of any

State or political subdivision thereof 

may apply, or remain applicable, to 

any container of recycled oil, if such 

law, regulation, or order requires any 

container of recycled oil, which container bears a label in accordance with 

the terms of §311.5 of this part, to bear 

any label with respect to the comparative characteristics of such recycled oil 

ATTACHMENT C

Case 3:23-cv-01277 Document 11-7 Filed 12/11/23 Page 15 of 15 PageID #: 164
ATTACHMENT D

Subject: The Sales Mentor, Inbound Closer, Sales Pro Academy, and Traffic and Funnels

Settlement of FTC Case

Dear <Customer>:

Because our records show you’ve been a customer of one of our programs, including the Sales 

Mentor, Inbound Closer, Sales Pro Academy, and Traffic and Funnels, we’re writing to let you 

know that we settled a lawsuit with the Federal Trade Commission, the nation’s consumer 

protection agency. 

What happened? 

The FTC said we didn’t have sufficient evidence that customers of one of our brands, The Sales 

Mentor, were likely to earn what we said they could. The settlement resolves the FTC’s 

allegations that claims we made about how much people could earn using the Sales Mentor 

programs were deceptive. 

What we’re doing in response

We are committed to complying with the settlement order, which requires that: 

• We won’t make claims about earnings without written proof. If we make claims about how 

much people can earn, we must have written proof that a typical customer is likely to get that 

kind of result. We also won’t use testimonials that would lead you to believe those experiences 

are typical unless we have written proof that they are. 

• We won’t make claims about the typical experience our customers have without written 

proof. That includes what you’d need to participate in our program, like the time commitment 

and the amount of money or experience required to be successful.

What you should know about money-making offers 

Before you pay for any offer that includes claims about how much money you can make as a 

participant, we and the FTC encourage you to:

• Take your time. 

• Avoid high-pressure sales pitches that require you to act now or risk losing out.

• Be skeptical about success stories and testimonials.

• Do your research. Search online for the company’s name plus words like “review,” “scam,” or 

“complaint.”

We are pleased to have reached an agreement with the FTC and are committed to following the 

requirements of the order. 

Case 3:23-cv-01277 Document 11-8 Filed 12/11/23 Page 1 of 2 PageID #: 165
For more information about The Sales Mentor’s settlement with the FTC, visit [FTC URL]. 

Sincerely, 

[signature for Traffic and Funnels, LLC]

Traffic and Funnels, LLC

[signature for WE Capital, LLC]

WE Capital, LLC

[signature for Welch Equities, LLC]

Evans and Welch, Inc.

[signature for Evans and Welch Holdings, LLC]

Evans and Welch Holdings, LLC

[signature for Taylor A. Welch]

Taylor A. Welch

[signature for Christopher A. Evans]

Christopher A. Evans

[signature for Payton Welch]

Payton Welch

[signature for Ashton Shanks]

Ashton Shanks

Case 3:23-cv-01277 Document 11-8 Filed 12/11/23 Page 2 of 2 PageID #: 166