#75207068 

BUSINESS OPPORTUNITY 

Q.2A MAIN IDEA 

2/(12-13) - (30-31) 

Increases Income (Net) 

(12-13) 01 How to earn money/increase your income/make money 

02 Can make money in your spare time 

03 Supplementary income/extra money 

04 Increase your income by $2300 - $2500 a month 

05 Can increase your income by $2000 

06 Earn $1200 - $3600 a month 

07 Can make a lot of money 

08 Earn $2200 - $2600 a month 

09 You make $2400 a month 

10 

11 

12 

13 All other Increases Income mentions 

Business Opportunity (Net) 

14 StartJown your own business 

15 Business proposal/entrepreneurial opportunity 

16 

17 

18 All other Business Opportunity mentions 

Little Effort (Net) 

19 FastIquicMmake money in a short time 

20 Easy way to make money 

2 1 Little money down 

22 Not a lot of effort 

23 

24 

25 All other Little Effort (Net) 

Phone Card (Net) 

26 Phone card sales 

27 Phone cards 

28 Phone cards in vending machines 

29 100 minutes pre-paid timing 

30 

3 1 

32 All other Phone Card mentions 

Vending Machine (Net) 

33 Vending Solutions 

34 Trying to get you in vending machine business 

35 Can put the vending machines anywhere 

36 Invest in their vending machine business 

37 You can make money off a vending machine 

38 

39 All other Vending Machine mentions 
#75207068 

BUSINESS OPPORTUNITY 

Q.2A MAIN IDEA (Cont.) 

2/(12-13) - (30-31) 

Testimonials (Net) 

(12-13) 40 Examples/people telling how much they made 

41 People pleased with resultsithanking them 

4L 

43 

44 All other Testimonial mentions 

Product Information (Net) 

45 800 number 

46 Web address 

47 

48 

49 All other Product Information mentions 

Miscellaneous 

50 New way to make moneyinew businees opportunity 

5 1 Results not typical 

52 

5 3 

54 

5 5 All other miscellaneous mentions 

56 Don't know 
#75207068 

CHOLESTEROL STUDY 

Q2A MAIN IDEA 

2(12-13) - (30-31) 

Lowers Cholesterol (Net) 

(12-13) 01 Helps to lower cholesterol/lowers cholesterol 

02 Lowers cholesterol without a prescriptioniprescription drug 

03 Drastically/significantly lowers cholesterol without a prescription 

04 Lower cholesterol with CardioGuard 

05 Lowers cholesterol by 60% 

06 Lowers cholesterol 60 points 

07 Lower cholesterol by 30-40-50-70 points 

08 Safe way to lower cholesterol 

09 

10 All other Lowers Cholesterol mentions 

Testimonials (Net) 

1 1 Testimonials/examples of people who lowered cholesterol with this product 

12 Consumers thankful for/satisfied with product and results 

13 Worked for others 

14 

15 

16 All other Testimonial mentions 

Efficacv (Net) 

17 Works over a short period of timeifast 

18 Effective 

19 It's hea1thyKeep you from heart attacks 

20 Results were not typical 

2 1 All other Efficacy mentions 

Product Information (Net1 

22 Has a website 

23 Cave an 800 number 

24 

25 

26 All other Product Information mentions 

Natural (Net) 

27 Homeopathic type 

2 8 More herbal 

29 Derived from natural products 

3 0 All natural 

3 1 

32 All other natural mentions 

Miscellaneous 

3 3 All other Miscellaneous mentions 

34 Take a pilVRed pills 

35 It's a new productlNew way to lower cholesterol 

36 Good product 

37 Helps you to lose weight 

38 Don't know 
#75207068 

WEIGHTGU 

Q.2A MAIN IDEA 

21(12-13) - (30-31) 

Weight Loss (Net) 

(12-13) 01 Lose weighua weight loss product 

02 Lose weight in a short amount of time 

03 Lose weight in 3 months 

04 Weight loss in 90 days or less 

05 Rapid weight loss in a short time 

06 Lose a lot of weight in a short time 

07 Can lose 10 pounds in 3 months 

08 Lose certain amount of pounds -30-50-70 pounds 

09 

10 

11 A11 other Weight Loss mentions 

Testimonials (Net) 

12 A lot of people lost weightbeen successful this way 

13 Lots of satisfied customershappy people 

14 It works/is effective 

15 Proven to work 

16 Testimonials 

17 People thanlung WeightGuard 

18 Mostly women listed 

19 

20 

21 

22 All other Testimonial mentions 

Efficacv (Net1 

23 Results not typical 

24 May not work for everyone 

25 FastJworks quickly 

26 Easy way 

27 

28 

29 All other Efficacy mentions 

Product Information (Net) 

30 800 phone number 

3 1 Website 

32 

33 

34 All other Product Information mentions 

Miscellaneous 

35 New productlprogramiway to lose weight 

36 New weight loss center 

37 Picture of Doctor's scale 

38 To join them 

39 No prescription 

40 Safe productJSafe weight loss 

41 

42 All other miscellaneous mentions 
la. Reported one or more numbers and did not mention that results not typicallnot relevant to 

new userslnot likely to have similar results or similar language (subnet) 

(33-34)/ 

(53-54) 

0 1 Reported & one number 

02 Reported two numbers 

03 Reported three or more numbers 

lb. Reported one or more numbers and mentioned that results not typical /not relevant to new 

userslnot likely to have similar results or similar language (subnet) 

04 Reported only one number 

05 Reported two numbers 

06 Reported three or more numbers 

07 Did not report one or more numbers