SOURCE:  Advantage Marketing Systems, Inc.

CONTACT: Suzanne Smith
         405/419-4955

                      Advantage Marketing Systems Announces
                 Year-End Financial Results and 2004 Projection

Financial Guidance:  2004 Q1 earnings  projection:  $.01-.02/share and Full Year
earnings projection: $.10-.30/share

OKLAHOMA CITY, OK, March 25, 2004 -- Advantage  Marketing Systems,  Inc., (Amex:
AMM - news),  today  announced  net sales of $18.5  million  for the year  ended
December 31, 2003 compared to sales of $22.3 million for the year ended December
31, 2002, a 17.1 percent decrease.

Net loss for 2003 was $2.6 million,  or $(0.57) per common  (diluted)  share, on
4.5 million shares outstanding, compared to net loss of $3.2 million, or $(0.73)
per common (diluted) share, on 4.4 million shares  outstanding in the year 2002.
The loss marks the completion of the 2003  restructuring  year and the beginning
of the business  execution for 2004,  which  started with the  completion of our
warrant  redemption in January and the  initiation  of our customer  acquisition
program on March 6, 2004. The March first month goal for the acquisition program
was 1,500 new  customer  signups.  As of March 24, the first month goal has been
surpassed with a total of over 2,000 new customer signups.

Cash and cash  equivalents at December 31, 2003 totaled  $2,309,281  compared to
$1,207,299 at December 31, 2002.  The quick ratio of assets to  liabilities  was
3:1,  compared  to 3:2 at  December  31,  2002,  while  shareholders'  equity at
December 31, 2003 was $8.3 million.

A substantial  improvement is expected in 2004 with net sales  projected for the
year of $23.5  million.  Earnings for the first quarter are expected to be $.01-
$.02 cents per share  with  annual  earnings  in the  $.10-$.30  cents per share
range.

"With the  restructuring  complete,  a virtually  debt free balance  sheet and a
strong cash position,  we are clearly focused on 2004 sales execution," said AMS
President  David  D'Arcangelo.  "With  a  base  of  over  16,000  customers  and
associates on monthly product auto ship averaging $61 per order,  our goal is to
expand the success of our new customer acquisition program, which produced 2,000
new  customers  in the  first  18  days,  and  continue  to  execute  delivering
profitability in the first quarter and the year 2004."

Advantage  Marketing  Systems,  Inc.,  sells  more than 75  natural  nutritional
supplements,  weight  management  products,  and natural skincare and cosmetics,
including the world's number-one  all-natural human performance enhancer,  Prime
One and the weight  loss  products  which the  company to date has sold over 500
million servings through AMS independent  associates across the U.S. and Canada.
More information about the Company is available at http://www.amsonline.com.

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Certain statements in this release may constitute  "forward-looking  statements"
within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not
necessarily all, of such forward-looking statements can be identified by the use
of  forward-looking  terminology such as "anticipates,"  "believes,"  "expects,"
"may,"  "will," or "should" or other  variations  thereon,  or by discussions of
strategies  that  involve  risks and  uncertainties.  The actual  results of the
Company or industry results may be materially  different from any future results
expressed or implied by such forward-looking statements.