EXHIBIT F

CRI Genetics, LLC Complaint - Page 137

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GENETICS·DIGEST 

(index.html) 

3 Mistakes to Avoid When Shopping for a DNA Test 

Your Free Guide to the Best Valued DNA Tests 

Looking for a good Ancestry 

test? 

Dear Reader, 

Where are you from? 

For many of us, that question can be hard to answer. 

We get a different answer from mom and dad, and far more 

when you begin tracing grandparents, great-grandparents, and 

great-greats. Pretty soon you've got 16, 32, 64 stories to keep 

track of ... and no way of knowing how accurate each one is. 

Ancestry records can certainly help part of the way. They're 

great for recent history-spotting the moment your grandfather 

came over on Ellis Island, or looking up the marriage records of 

your great-grandparents from the Old Country. But these 

records mostly just confirm what you already knew ... 

So where are you really from? 

One solution is DNA testing. Its popularity has exploded in recent years, with the number of 

consumers signing up for testing kits more than doubling in 2019. This DNA boom has made 

genetic testing one of the hottest conversation starters at dinner tables and water coolers across 

the world. 

It's no surprise that DNA tests 

are in high demand. The 

things you learn from them are 

irresistible: 

Family History-Many 

ancestry tests allow you to 

trace your family back much 

farther than traditional 

genealogy records. A select 

few even give you deeper 

detail about your family. 

30,000,000 

25,000,000 

20,000,000 

15,000,000 

10,000,000 

5,000,000 

DNA TESTS SOLD 

2013 2014 2015 2016 2017 2018 2019 

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Ancestry-You can also use 

your DNA figure out where 

you and your family came 

The DNA market doubled in 2019-for the third year in a row. 

from. With more advanced tests, you can even find out WHEN your family arrived in certain 

locations. 

Personal Identity-On top of these first two benefits, digging into your family history and ancestry 

enables you to find out more about who you are personally. 

Health Info-While the main draw is ancestry, you can also use DNA testing to uncover 

important health information. The best DNA tests will enable you to lose weight, optimize your 

vitamin routine, and even learn about what traits you inherited from your parents. 

Community-Finally, the communities you can build with ancestry testing are incredible. You 

may discover relatives you didn't know you had, countries you didn't know you were a part of, even 

royal dynasties you're descended from. The possibilities are endless. 

With so many people clamoring to get their hands on the benefits listed above, more and more 

DNA test companies have been rising to meet them. Unfortunately, they're not all created equal. 

Now it's harder than ever to find a good DNA test ... 

Luckily, you're in the right place. Our team of scientists, researchers, and writers at Genetics 

Digest know the field better than most. We've examined nearly every DNA test in the booming 

market. We'll help you sort out the great ones from the "cheap knockoffs." 

With that said, let's get started on Common Mistakes People Make When Shopping for a DNA 

Test ... 

Mistake #1: Don't buy a brand by how "popular" it appears to be. 

Some brands have a great marketing team with a massive advertising budget. You might see/hear 

their ads everywhere. That's because they're spending millions to make sure you've heard of 

them. 

Despite the great marketing, some of those companies have subpar services at best. They're more 

worried about making a sale than they are with actually delivering a quality product. In short, these 

companies focus on business rather than science, and frequently aren't backed by leading 

geneticists. 

To make matters worse, some of the biggest ancestry companies are owned in part by 

pharmaceutical giants or data companies-meaning your personal DNA information may be 

handed over to corporations to turn a profit. 

The best genetics companies have top-notch data security, and are 100% privately owned, 

meaning they don't answer to investors. Instead, they answer to you, the customer. Look for a 

company renowned for their data security and professional pedigree. 

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Mistake #2: Don't Miss Out on Deeper Detail. 

One of the most common complaints we see from ancestry customers is that their results "fall 

flat"-you get a basic pie chart breakdown of where your ancestors are from, but a disappointing 

amount of information about how or why you got those results. And we all know that ancestry is 

more than just a bunch of boring percentages. 

The best DNA tests feature an Ancestry Timeline that tells you not only where your ancestors 

are from, but exactly how and when they got there, enabling you to form a clearer, fuller picture of 

your family history. These top-quality tests give you the best of both worlds of broad genetic results 

and deeper ancestry detail. 

Mistake #3: Don't Forget to Ask the Experts 

On a similar note to our #1 mistake, you don't want to go for the loudest, flashiest DNA 

brand-instead, look for true experts in the field of genetics. After all, you want highly qualified 

scientists and researchers handling your DNA, not a bunch of college kids at a startup. 

Fortunately, the best DNA companies are headed by genetic experts, who have literally decades 

of experience in the genetics field . 

Experts are not only more knowledgeable about your DNA-they also tend to be far more 

responsible than companies who are just looking to make a quick buck. These genetic 

investigators have dedicated their lives to helping you find out the meaning behind your DNA and 

family history, and they won't rest until their customers' curiosity is satisfied. If you want your 

burning questions about your DNA and family history answered, make sure you find a company 

with a professional scientist in charge. 

Our Top 3 Recommended DNA Tests 

Now that we've shown you what to look out for, we want to share with you some of the best 

Ancestry DNA tests we've seen for discovering your heritage. 

We ranked the services by these 1 O factors: 

1) Company Reputation 

2) Services Offered 

3) Testing Method 

4) Software Grade 

5) Research & Scientific Evidence 

6) CUA Compliance 

7) Customer Reviews 

8) Price 

9) Customer Service 

10) Return Policy 

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Our Top Choice 

~ 

#1 Top DNA Test: CRI Genetics 

Pros: 

• Privately Owned 

• Patented DNA Analysis Technology 

• Autosomal, mtDNA, and Y-DNA Tests Offered 

• Headed by Legitimate Professional Geneticist 

• "Efficiency Guarantee" Return Policy 

Cons: 

• Frequently Backordered 

• mtDNA and Y-DNA Tests not always available 

Overview: 

4.9/5 

Overall Rating: Excellent 

See Details (crigenetics.html) 

CRI Genetics stands out as the best DNA Test for Ancestry for a few specific reasons. First, 

they're headed by renowned genetic scientist with a reputation for leading exceptional studies in 

genetic science. While most genetic testing services rely on other people's past research to 

produce their ancestry reports, CRI Genetics relies on someone who is currently doing Genome 

research. 

Company Reputation: 

CRI Genetics is led by Alexei Fedorov, Ph.D., who was mentored by Nobel Prize winning 

scientists at Harvard University and has gone on to spearhead many genetic studies of his own. 

As a company, CRI Genetics has established themselves as one of the top players in quality of 

service. They are the only DNA testing company we have come across that has any sort of 

money-back guarantee. 

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If you want a company that is top-of-the line in data security and encryption, look no further than 

CRI Genetics. Even better, CRI is 100% privately owned, which means they do NOT answer to 

investors, and do not share data with pharma companies OR the government. In a crowded 

market, this is the one leading company that ancestry enthusiasts can trust. 

Details/Accuracy of Reports: 

CRI Genetics currently offers 5 unique ancestry reports that are generated using a patented 

DNA analysis algorithm created by Alexei Fedorov. Your report features not only a basic 

geographical breakdown of your ancestry, but also a deeply detailed Ancestry Timeline that 

shows you where your relatives are from and exactly how and when they got there, going back 

over 50 generations. It's this commitment to detail that makes CRI Genetics our top choice. See 

Full Report Here (crigenetics.html) 

#2 Choice 

~ 

#2 23andMe 

Pros: 

23and Me (23andme.html) 

• Autosomal, mtDNA, and Y-DNA Tests Offered 

• Many Health Reports Available 

Cons: 

• Owned in part by pharma company 

• Some Misleading Marketing 

• Limited Return Policy with Fees 

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~~--- 4.3/5 Stars 

Overall Rating: Good 

See Details (23andme.html) 

Overview: 23andMe boasts one of the most detailed and accurate Ancestry Reports of all DNA 

testing companies. They're #2 by a slim margin, as they have slightly fewer Ancestry & Trait 

reports than our #1 choice. They also have an ancestry timeline, but it features far less depth and 

detail than our top choice, only going back 8 generations at most. 

Company Reputation: 23andMe was founded in 2006 by Anne Wojcicki, Linda Avey, and Paul 

Cusenza. Their goal is to "help people access, understand, and benefit from the human genome." 

To date, they have published more than 100 peer-reviewed studies in scientific journals. 

One of 23&Me's top investors is GlaxoSmithKline, a pharmaceutical company that has been 

implicated in numerous scandals, including false claims suits. As a result, 23&Me's customers are 

almost guaranteed to have their data used for pharmaceutical research. 

Details/Accuracy of Reports: Today, 23andMe is one of the top players in the DNA testing 

market. Their Ancestry reports come with above average detail and accuracy, only slightly lagging 

behind our #1 choice. View Full Report (23andme.html) 

#3 Choice 

~ 

<Bl ancestry• (ancestry.html) 

#3 AncestryDNA 

Pros: 

• Autosomal DNA Test Offered 

• Very Large Database of Customers 

Cons: 

• Owned in part by data companies 

• No mtDNA or Y-DNA Test 

• Limited Health Reports 

• Very Limited Return Policy with Fees 

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* 3.9/5 Stars 

Overall Rating: Above Average 

See Details (ancestry.html) 

Overview: Ancestry.com has been in business for a long time, which has allowed them to learn 

from mistakes and slowly acquire a large base of customers from their genealogy services. This 

has made them one of the top players in DNA Testing. 

Company Reputation: Ancestry Publishing was founded in 1983 and eventually grew into a 

genealogy service, allowing customers to sort through historical records to fill out family trees. 

They added DNA testing to their list of services in 2007, but didn't do it themselves until 2012. 

Ancestry.com has an "informed consent research" clause in their service. You can opt out, but it's 

easy to miss, and plenty of customers have realized too late that their data is being used in 

genetic research. Ancestry is also owned in part by AOL and Compaq, both large data companies. 

Finally, GIC, the Government of Singapore Investment Corporation, is also a major investor, 

meaning Ancestry customers' DNA data belongs in part to a foreign government. 

Details/Accuracy of Reports: Ancestry DNA's reports have 30 regions, mostly in Europe. Many 

customers will find this satisfactory, but our #1 and #2 choices give far more detail. Ancestry 

DNA's greatest strengths lie in the size of their customer base and in their genealogy service that 

allows you to search through historical records to fill out your Family Tree. View Full Report 

(ancestry.html) 

*Results may be experienced differently by different individuals. This report is developed from 

clinical studies, research, and customer reviews analyzed by the editors. Further supporting 

research and documentation can be found in the "Research" section as well as the "Disclosure" 

section of GeneticsDigest. 

WHAT YOU WILL LEARN 

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✓ How DNA Tests Work 

✓ Why Many Aren't Good Quality 

✓ How To Select A Good DNA Test 

✓ Where To Get A Great Ancestry DNA Test 

Our Editors 

< > 

Nikki Collins 

Nikki Collins is a scientist and writer, who has worked for prestigious institutions such as the 

IU School of Medicine and the Centers for Disease Control and Prevention (CDC). 

About 

At Genetic Digest, we're consumers too and we want the best deals on the highest quality 

goods at the most reasonable prices as much as anyone else. When all of our senses are 

constantly bombarded with advertising at every moment of every day, it's hard to tell which 

deals really are the best and which products really are high quality. 

Genetics Digest Top Choice 

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(crigenetics.html) 

4.9/5 

Overall Rating: Excellent 

See Details {crigenetics.html) 

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(index.html) 

GENETICS·DIGEST 

ABOUT 

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Our goal is to provide 

credible, accurate 

information about the 

latest advancements in 

DNA analysis and 

genome technology. 

We publish news alerts 

for scientists and DNA 

enthusiasts and 

·, f detailed product 

·"' • reviews for consumers 

J 

'"- looking to purchase 

anything related to the 

field of genetics-so 

scientists, hobbyists, and consumers alike can stay informed about DNA research. 

We are a team of writers and scientists who are passionate about all things DNA-from double 

helixes to chromosomes to mitochondrions, we love it all. 

With new trends emerging every day (like DNA ancestry tests) as genetic information becomes 

more accessible to common consumers, we feel it's necessary that the complex science involved 

becomes more accessible to common consumers as well. 

We've found that many magazines about Genetics are a little TOO sciencey, so that the 

consumers unfamiliar with the field have no idea what they're reading. On the other hand, the nonscience magazines are written by non-scientists, and they often butcher their information a little 

bit. .. 

Genetics Digest bridges the gap, where scientists and common consumers can come together to 

get the same information and understand it. So, while we provide useful information to scientists, 

we make sure to keep our lingo as readable to the common man as possible without sacrificing 

any accuracy in the information. 

Meet Our Team 

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Francesco Paduano 

Current position: PostDOC at Technologica Research Institute, Crotone, Italy and Student at 

School of Specialization in Medical Genetics, University "Magna Graecia" of Catanzaro, 

Campus "S. Venuta", Catanzaro, Italy. 

Education: University of Calabria, Italy, Degree in Biological Sciences, 2003; University of 

Milano-Bicocca, Italy, Master in Bioinformatic, 2006; University "Magna Graecia" of 

Catanzaro, Campus "S. Venuta", Catanzaro, Italy, PhD in Molecular Oncology, Experimental 

Immunology and Development of Innovative Therapies, 2012. 

Nonscientific interests: Computers and technology, fanta-scientific movies, reading, sports. 

Scientific interests focus on medical genetics, molecular and cellular oncology and stem cell 

biology. I'm a coauthor of 35 published papers, 1 patent and 3 book 

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Chelsea Weidman 

Chelsea Weidman is a biochemist and freelance science writer/editor interested in genetics, 

gene editing technologies, stem cells, and novel medications. She has written for Massive 

and Harvard University's Science in the News. 

Her research has focused on a range of topics such as molecular imaging agents, reversible 

covalent chemistries, and novel antibiotic strategies. She received her Bachelor of Science 

degree in Biochemistry and her Master of Science degree in Chemical Biology. 

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Obianuju Helen Okoye 

Dr. Obianuju Helen Okoye is an American Public Health Physician/Health Care 

Executive/Researcher/Entrepreneur with a Medical Degree (MD), an MBA in Healthcare 

Management, and a Masters in Epidemiology/Public Health) with vast experience in clinical 

medicine, public health, mental health, telemedicine, Market Access, Health Economics and 

Outcomes Research, coupled with an exceptional background in Health Care Administration 

and Clinical expertise. She has been featured on NBC News, Yahoo News, The Huffington 

Post, Tonic by VICE, She Knows, Massage Magazine, Carol Roth, among others. She is a 

contributing writer to Entrepreneur magazine and the Huffington Post, and has been a 

scientific writer for the renowned websites The Paleo Diet and AusMed. 

Her background includes being a National Institutes of Health (NIH) Clinical and Research 

Fellow, and State of Michigan HIV/AIDS Epidemiologist. 

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She has a plethora of clinical research experience and has presented at US and International 

Medical Conferences. Dr. Okoye has authored some publications, and is considered an 

expert on the Affordable Care Act. 

Erin Wildermuth 

Erin Wildermuth is a science writer based in Miami. She is passionate about using technology 

to improve human health. 

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Helen Santoro 

Helen Santoro is a Boston-based science writer who has been working in the field of science 

for over six years. Before moving to the bustling city, Helen attended Hamilton College where 

he received Bachelor of Arts in Neuroscience. She then worked as a res archer at Boston 

Children's Hospital where she helped uncover the mechanisms behind acute and chronic pain 

conditions with the long-term goal of improving patient care. Her writing has spanned from 

genome engineering to biochemistry to gender issues in the STEMM field. 

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Nikki Collins 

Nikki Collins is a freelance writer and scientist. Her scientific experience ranges from 

academic research at IU School of Medicine to the public health arena working in institutions 

such as Centers for Disease Control and Prevention (CDC). When not in a lab or at a 

computer, she enjoys almost anything outdoors, dance, and reading. 

WHAT YOU WILL LEARN 

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✓ What are DNA tests for? 

✓ What can I discover? 

✓ How do they work? 

✓ What are my options? 

✓ How much are they? 

About 

At Genetic Digest, we're consumers too and we want the best deals on the highest quality 

goods at the most reasonable prices as much as anyone else. When all of our senses are 

constantly bombarded with advertising at every moment of every day, it's hard to tell which 

deals really are the best and which products really are high quality. 

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