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virtually all ingredients or components of the product are made and sourced in the United 

States; or 

B. A Clear and Conspicuous qualification appears immediately adjacent to the 

representation that accurately conveys the extent to which the product contains foreign 

parts, ingredients or components, and/or processing; or 

C. For a claim that a product is assembled in the United States, the product is last 

substantially transformed in the United States, the product’s principal assembly takes 

place in the United States, and United States assembly operations are substantial. 

II. 

Prohibited Misleading and Unsubstantiated Representations 

IT IS FURTHER ORDERED that Respondents, and Respondents’ officers, agents, 

employees, and attorneys, and all other persons in active concert or participation with any of 

them, who receive actual notice of this Order, whether acting directly or indirectly, in connection 

with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of 

any Product or Service, must not make any representation, expressly or by implication, including 

any claim relating to the country of origin of any Product or Service or any claim Respondents 

have an association with the U.S. military, unless the representation is non-misleading, including 

that, at the time such representation is made, Respondents possess and rely upon a reasonable 

basis for the representation. 

III. 

Monetary Relief 

IT IS FURTHER ORDERED that: 

A. Liability in the amount of $4,572,137.66 is entered in favor of the Commission against 

Respondents, jointly and severally, as monetary relief. 

B. Respondents must pay to the Commission $150,000, which Respondents stipulate their 

undersigned counsel holds in escrow for no purpose other than payment to the 

Commission. Such payment must be made within 8 days of the effective date of this 

Order by electronic fund transfer in accordance with instructions provided by a 

representative of the Commission. Upon such payment, the remainder of the liability is 

suspended, subject to the Provisions below. 

C. The Commission’s agreement to the suspension of part of the liability is expressly 

premised upon the truthfulness, accuracy, and completeness of Respondents’ sworn 

financial statements and related documents (collectively, “Financial Representations” ) 

submitted to the Commission, namely: 

1. The Financial Statement of Individual Respondent Austin Oliver signed on April 

24, 2023, including the attachments; and 

4 of 12 







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