**Forward Industries, Inc.**

 

**Exhibit 31.1**

**CERTIFICATION PURSUANT TO RULE 13a-14(a) UNDER THEEXCHANGE ACT**

** **

I,Douglas W. Sabra, Chief Executive Officer of Forward Industries, Inc.(“Forward”) certify that:
| 1.
I have reviewed this QuarterlyReport on Form 10‐Q for the three months ended December 31, 2009, of Forward;
  
		2.
Based on my knowledge, this reportdoes not contain any untrue statement of a material fact or omit to state amaterial fact necessary to make the statements made, in light of thecircumstances under which such statements were made, not misleading withrespect to the period covered by this report;
  
		3.
Based on my knowledge, thefinancial statements, and other financial information included in this report,fairly present in all material respects the financial condition, results ofoperations and cash flows of Forward as of, and for, the periods presented inthis report;
    
		4.
Forward’s other certifying officerand I are responsible for establishing and maintaining disclosure controls andprocedures (as defined in Exchange Act Rules 13a‐15(e) and 15d‐15(e))and internal control over financial reporting (as defined in Exchange Act Rules13a-15(f) and 15d-15(f)) for Forward and we have:
    
 
 
		a)
designed such disclosure controlsand procedures, or caused such disclosure controls and procedures to bedesigned under our supervision, to ensure that material information relating toForward, including its consolidated subsidiaries, is made known to us by otherswithin those entities, particularly during the period in which this report isbeing prepared;
		 		 		  
 
 
		b)
Designed such internal controlover financial reporting, or caused such internal control over financialreporting to be designed under our supervision, to provide reasonable assuranceregarding the reliability of financial reporting and the preparation offinancial statements for external purposes in accordance with generallyaccepted accounting principles;
		 		 		  
 
 
		c)
evaluated the effectiveness ofForward’s disclosure controls and procedures and presented in this report ourconclusions about the effectiveness of the disclosure controls and procedures,as of the end of the period covered by this report  based on such evaluation;and
		 		 		  
 
 
		d)
disclosed in this report anychange in Forward’s internal control over financial reporting that occurredduring Forward’s most recent fiscal quarter (Forward’s fourth fiscal quarter inthe case of an annual report) that has materially affected, or is reasonablylikely to materially affect, Forward’s internal control over financial reporting;and
		 		 		  
		5.
Forward’s other certifying officerand I have disclosed, based on our most recent evaluation of internal controlover financial reporting, to Forward’s auditors and the audit committee ofForward’s board of directors (or persons performing the equivalent functions):
		  
 
 
		a) 
allsignificant deficiencies and material weaknesses in the design or operation ofinternal controls over financial reporting which are reasonably likely toadversely affect Forward’s ability to record, process, summarize and reportfinancial information;  and
		 		 		  
 
 
		b)
anyfraud, whether or not material, that involves management or other employees whohave a significant role in Forward’s internal controls over financialreporting.

 

Date: February 8, 2010

/s/Douglas W. SabraDouglas W. SabraChief Executive Officer(Principal Executive Officer)

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