EXHIBIT I

CRI Genetics, LLC Complaint - Page 182

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 1 of 14 Page ID #:222
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 1/13

Genetics Digest aims to provide you w ith helpful information about DNA analysis and Genome Technology advancements. We are affiliated w ith CRI Genetics.

(indexb.html)

Looking for a good Ancestry test?

3 Essential Tips

You Must Know Before

Buying a DNA Test

Your Free Guide to the Highest Rated DNA Tests

Dear Reader,

Something started you on your search. That pressing need to know:

"Who were my ancestors?"

Perhaps it began with a news story, or a question asked at dinner. Maybe

you’ve been on this search for some time now. The urge to know your past can

be strong, and it grows.

Fortunately, your ancestors left you clues... deep within every cell of your body.

Through vast migrations, fires, floods, droughts, and plagues, they held on and

survived. You exist at this very moment in time because of them.

Yet you’ve never had a chance to get to know your ancestors.

Until now.

So, who are your ancestors? How can you decipher the code they left behind, which reveals their amazing

story?

One solution is DNA testing. Its popularity has exploded in recent years, with the total number of people tested

by consumer genetics companies projected to double in 2021, according to an MIT study. This DNA boom has

made genetic testing one of the hottest conversation starters at dinner tables and water coolers across the world.

CRI Genetics, LLC Complaint - Page 183

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 2 of 14 Page ID #:223
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 2/13

The DNA market is projected to double in 2021—for the 5th year in a row.

It’s no surprise that DNA tests are in high demand. The things you learn from them are irresistible:

Family History—Many ancestry tests allow you to trace your family back much farther than traditional

genealogy records. A select few even give you deeper detail about your family.

Ancestry—You can also use your DNA to figure out where you and your family came from. With

more advanced tests, you can even find out WHEN your family arrived in certain locations.

Personal Identity—On top of these first two benefits, digging into your family history and ancestry

enables you to find out more about who you are personally.

Health Info—While the main draw is ancestry, you can also use DNA testing to uncover important

health information. The best DNA tests will enable you to lose weight, optimize your vitamin routine,

and even learn about what traits you inherited from your parents.

Community—Finally, the communities you can build with ancestry testing are incredible. You may

discover relatives you didn’t know you had, countries you didn’t know you were a part of, even royal

dynasties you’re descended from. The possibilities are endless.

How Do You Know Which DNA Test is Right for You?

With so many people clamoring to get their hands on the benefits listed above, more and more DNA testing

companies have been rising to meet them.

CRI Genetics, LLC Complaint - Page 184

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 3 of 14 Page ID #:224
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 3/13

Each DNA

test has

different

strengths

and

weaknesses, and each company spends millions on marketing to make sure you’ve heard of them.

That’s why we’ve compiled 3 of the most popular DNA tests, along with user reviews and criteria.

First, let’s get started on the 3 Essential Tips You Must Know Before Buying a DNA Test...

Tip #1: Buy from a Company That Protects Your Data.

Some brands have a great marketing team with a massive advertising budget. You might see/hear their ads

everywhere. That’s because they’re spending millions to make sure you’ve heard of them.

Despite the great marketing, some of those companies have subpar services at best. They’re more worried about

making a sale than they are with actually delivering a quality product. In short, these companies focus on business

rather than science, and frequently aren’t backed by leading geneticists.

To make matters worse, some of the biggest ancestry companies are owned in part by pharmaceutical giants or

data companies—meaning your personal DNA information may be handed over to corporations to turn a profit.

CRI Genetics, LLC Complaint - Page 185

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 4 of 14 Page ID #:225
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 4/13

The best

genetics

companies

have topnotch data

security,

and are 100%

privately

owned,

meaning they

don’t answer

to investors.

Instead, they

answer to

you, the

customer.

Look for a

company

renowned for

their data

security and

professional

pedigree.

Tip #2: Find

a Test That

Reveals

When and

Where Your

Ancestors

Appeared.

One of the most common complaints we see from ancestry customers is that their results “fall flat”—you get a

basic pie chart breakdown of where your ancestors are from, but a disappointing amount of information about how

or why you got those results. And we all know that ancestry is more than just a bunch of boring percentages.

The best DNA tests feature an Ancestry Timeline that tells you not only where your ancestors are from, but how

and when they got there, enabling you to form a clearer, fuller picture of your family history. These top-quality

tests give you the best of both worlds of broad genetic results and deeper ancestry detail.

Tip #3: Follow the Science and the Genetic Experts.

On a similar note to our #1 tip, you don’t want to go for the loudest, flashiest DNA brand—instead, look for true

experts in the field of genetics. After all, you want highly qualified scientists and researchers handling your

DNA, not a bunch of college kids at a startup. Fortunately, the best DNA companies are headed by genetic

experts, who have literally decades of experience in the genetics field.

Experts are not only more knowledgeable about your DNA—they also tend to be far more responsible than

companies who are just looking to make a quick buck. These genetic investigators have dedicated their lives to

helping you find out the meaning behind your DNA and family history, and they won’t rest until their customers’

curiosity is satisfied. If you want your burning questions about your DNA and family history answered, make sure

CRI Genetics, LLC Complaint - Page 186

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 5 of 14 Page ID #:226
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 5/13

you find a company with a professional scientist in charge.

The Top 3 DNA Tests According to Customers Like You

Now you know what to look out for, we want to reveal which DNA test is the highest-rated according to customers

like you on top review platforms like Facebook and Google.

Without further ado, here are the top 3 DNA Tests according to real customers.

Customers Tended to Rank DNA Tests According to these 8 Factors:

CRI Genetics, LLC Complaint - Page 187

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 6 of 14 Page ID #:227
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 6/13

Company

Reputation

Services Offered

Testing Method

Research & 

Scientific Evidence

Customer Review

Price

Customer Service

Return Policy

#1 Rated Choice

CRI Genetics, LLC Complaint - Page 188

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 7 of 14 Page ID #:228
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 7/13

 (/best_ancestry_genealogy_dna_test/crigenetics_june7.html)

#1 Top DNA Test: CRI Genetics

Pros:

Privately Owned

Proprietary DNA Analysis Technology

Autosomal, mtDNA, and Y-DNA Tests Offered

Headed by Legitimate Professional Geneticist

“Efficiency Guarantee” Return Policy

Cons:

Only Ships in United States, Mexico, Canada, & UK

CRI Genetics, LLC Complaint - Page 189

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 8 of 14 Page ID #:229
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 8/13

Only Ships During Standard Business Hours

4.2/5

Based on 800 Reviews

(https://bit.ly/31RBveZ)

5/5

Based on 407 Reviews

(https://www.facebook.com/CellularResearchInstituteGenetics/reviews/)

See Details (/best_ancestry_genealogy_dna_test/crigenetics_june7.html)

Overview:

From the detail and length of its 50+ generation timelines, to the everyday help its 100+ health reports can

provide you, you can’t go wrong with CRI Genetics. A commitment to customer privacy and an 8-Week Efficiency

Guarantee don’t hurt either! Here are some of the reasons to consider CRI Genetics for YOUR next DNA test.

CRI Genetics is headed by Dr. Alexei Fedorov, Ph.D, a renowned genetic scientist with a reputation for leading

exceptional studies in genetic science. While most genetic testing services rely on other people’s past research to

produce their ancestry reports, CRI Genetics relies on an expert currently active in the field of genetic science,

with 40+ papers published and 3,000+ citations to date.

Company Reputation:

Dr. Fedorov was mentored by Nobel Prize winning scientist Walter Gilbert at Harvard University, and he has gone

on to spearhead many genetic studies of his own. CRI Genetics has established itself as a company which deeply

values quality of service. CRI is also the only DNA testing company to offer an Efficiency Guarantee.

If you want a company that puts extreme importance on data security and encryption, look no further than CRI

Genetics. Even better, CRI is 100% privately owned, which means CRI does NOT answer to investors, and do not

share data with pharma companies OR the government. In a crowded market, this is one leading company that

ancestry enthusiasts can trust.

Details/Accuracy of Reports:

CRI Genetics currently offers 5 unique ancestry reports that are generated using a proprietary DNA analysis

algorithm created by Dr. Fedorov. Your report features not only a basic geographical breakdown of your ancestry,

but also a deeply detailed Ancestry Timeline that shows you where your relatives are from and how and

1

CRI Genetics, LLC Complaint - Page 190

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 9 of 14 Page ID #:230
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 9/13

when they got there, going back over 50 generations. See Full Report Here

(/best_ancestry_genealogy_dna_test/crigenetics_june7.html)

#2 Choice

 (ancestry.html)

#2 AncestryDNA

Pros:

Autosomal DNA Test Offered

Very Large Database of Customers

Cons:

Owned by Large Investment Companies

No mtDNA or Y-DNA Test

Limited Health Reports

Very Limited Return Policy with Fees

3.8/5

Based on 135 Reviews

(https://bit.ly/3ees1lo)

Reviews Hidden by Ancestry

(https://www.facebook.com/AncestryUS)

See Details (ancestry.html)

Overview:

CRI Genetics, LLC Complaint - Page 191

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 10 of 14 Page ID #:231
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 10/13

Ancestry.com has been in business for a long time, which has allowed them to learn from mistakes and slowly

acquire a large base of customers from their genealogy services. This has made them one of the top players in

DNA Testing.

Company Reputation:

Ancestry Publishing was founded in 1983 and eventually grew into a genealogy service, allowing customers to

sort through historical records to fill out family trees. AncestryDNA wasn't launched as a service until 2012.

Ancestry.com has an “informed consent research” clause in their service. You can opt out, but it’s easy to miss,

and plenty of customers have realized too late that their data is being used in genetic research.

Ancestry was recently acquired by Blackstone, a large investment firm, after years of ownership by AOL, Compaq,

and even GIC, the Government of Singapore Investment Corporation. This is a potential red flag that customer’s

data may not be as secure or private as they might like.

Details/Accuracy of Reports:

Ancestry DNA’s greatest strengths lie in the size of their customer base and in their genealogy service that allows

you to search through historical records to fill out your Family Tree. However, you will have to disclose some

personal information in order to get access to these social resources. Overall, a good resource for genealogy—

but not the best DNA test on the market. View Full Report (ancestry.html)

2

3

4

#3 Choice

 (23andme.html)

#3 23andMe

Pros:

Autosomal, mtDNA, and Y-DNA Tests Offered

Many Health Reports Available

Cons:

Owned in Part by Pharma Company

Being Taken Public by SPAC

Some Misleading Marketing

Limited Return Policy with Fees

CRI Genetics, LLC Complaint - Page 192

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 11 of 14 Page ID #:232
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 11/13

1. http://bpg.utoledo.edu/~afedorov/lab/contact.html

2. https://www.ancestry.com/corporate/about-ancestry/our-story; https://en.wikipedia.org/wiki/Ancestry.com

3. https://medcitynews.com/2020/08/blackstones-4-7b-acquisition-of-ancestry-raises-privacy-questions/

4. https://www.ancestry.com/corporate/blog/rootsweb-security-update

3.4/5

Based on 92 Reviews

(https://bit.ly/3sjsdUh)

Reviews Hidden by 23andMe

(https://www.facebook.com/23andMe)

See Details (23andme.html)

Overview:

23andMe boasts one of the most detailed Ancestry Reports, as well as in-depth health reports. They also have

an ancestry timeline, but it features far less depth and detail than CRI Genetics, only going back 8 generations at

most.

Company Reputation:

23andMe was founded in 2006 by Anne Wojcicki, Linda Avey, and Paul Cusenza. Their goal is to “help people

access, understand, and benefit from the human genome.” To date, they have published more than 100 peerreviewed studies in scientific journals.

One of 23&Me’s top investors is GlaxoSmithKline, a pharmaceutical company that has been implicated in

numerous scandals, including false claims suits. Not only that, but 23&Me also recently opted to go public

through an SPAC backed by Virgin Mobile founder Richard Branson. All of which bring up privacy and data

security concerns in potential customers.

Details/Accuracy of Reports:

Today, 23andMe is one of the top players in the DNA testing market. Their Ancestry reports come with above

average detail and accuracy. View Full Report (23andme.html)

5

6

7

8

9

10

CRI Genetics, LLC Complaint - Page 193

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 12 of 14 Page ID #:233
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 12/13

5. https://blog.23andme.com/23andme-and-you/23andmes-new-ancestry-timeline/

6. https://en.wikipedia.org/wiki/23andMe/

7. https://research.23andme.com/publications/

8. https://www.justice.gov/opa/pr/glaxosmithkline-plead-guilty-and-pay-3-billion-resolve-fraud-allegations-and-failure-report

9. https://techcrunch.com/2021/02/04/23andme-set-to-go-public-via-a-virgin-group-spac-merger/

10. https://www.theguardian.com/technology/2021/feb/09/23andme-dna-privacy-richard-branson-genetics

About

Genetics Digest aims to educate consumers about the benefits of DNA testing. We believe it is the future of

family research, nutrition, health, wellness and deeper self-knowledge. We are affiliated with CRI Genetics.

#1 Rated Choice

(/best_ancestry_genealogy_dna_test/crigenetics_june7.html)

5/5

Based on 407 Reviews

(https://www.facebook.com/CellularResearchInstituteGenetics/reviews/)

4.2/5

Based on 800 Reviews

(https://bit.ly/31RBveZ)

See Details

(/best_ancestry_genealogy_dna_test/crigenetics_june7.html)

CRI Genetics, LLC Complaint - Page 194

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 13 of 14 Page ID #:234
6/9/2021 Free Review of Ancestry DNA Tests | Genetics Digest

https://geneticsdigest.com/best_ancestry_genealogy_dna_test/indexb.html 13/13

(/best_ancestry_genealogy_dna_test/crigenetics_june7.html)

CRI Genetics, LLC Complaint - Page 195

Case 2:23-cv-09824 Document 2-2 Filed 11/20/23 Page 14 of 14 Page ID #:235