May 06, 2017 

From: California Naturel 

480 Gate Five Road, Suite #114 

Sausalito, CA 94965 

To: Office of the Secretary 

Federal Trade Commission 

Office of the Secretary 

Constitution Center 

400 Seventh Street, S.W., Suite 5610 

Washington, D.C. 20024 

Att.: Docket # 9370 

To the attention of D. Michael Chappell, Chief Administrative Law Judge 

Your Honor, 

It is my pleasure to provide answers to your Complaint# 9370. 

Point 1: address is correct 

Point 2: correct, California Naturel sells a sunscreen SPF 

Point 3: correct, this is commerce 

Point 4: correct, we sell this product on the internet 

Point 5 is inaccurate and misleading and this letter will provide some light for the FTC. 

The exhibits provided in your complaint seem to omit several key facts. 

California Nature! has a policy to disclose all ingredients. Your complaint only limits your findings 

to the first lines of the description. In fact we have been praised by consumers and the press for 

our transparency. 

Here an example of one of the latest feedback on ingredients received on April 20, 2016 

From: A VA <rosafiore@gmail.com> 

Date: April 20, 2016at15:34:38 PDT 

To: info@californianaturel.com 

Subject: LOVE ORGANIC BEAUTY - Online retailer of Beauty+ Wellness 

Hi there! 

1 
We are launching a new online beauty and wellness retail store and interested in checking out 

your sunscreen products. 

PS • I love vour ingredient page 

Thank you! 

June Farahan 

Love Organic Beauty 

Los Angeles, CA 

Or another comment from the Wall Street Journal story of the FTC action against California 

Naturel 

(http://www.wsLcom/articles/ftc-charqes-five-natural-products-firms-over-claims-1460500050) : 

ESTELLE BRENNAN !1 ~ H «J . ..: 

What I find surprising is that since the ingredients are listed on the label, aren't the consumers able 

to google the list and figure out that dimethicone is not a naturally occurring substance? 

As I said above, your complaint seems to portray California Naturel as providing misleading 

information, suggesting that we tried to hide an ingredient such as Dimethicone, when we have 

just done the opposite. 

We have invested a lot of time td make our website as clear as possible for the consumer, listing 

every ingredient, and describing every ingredient 

To make E:iasy for you, we have explained in Exhibit A the various screens and the 

explanations we provide. Instead of merely reading the content of the exhibit, it is best to look at 

our website and follow the paths described in the Exhibit A. 

You land on the sunscreen SPF 30 page. Your complaint mentions that when you land on the 

sunscreen SPF 30 page, it says "This soft, luxurious and non-oily all natural sunscreen is 

formulated with Glacial Oceanic Minerals and Zinc Oxide to protect the skin from both UVA and 

UVB rays, etc". 

But it fails to show the most important part, the ingredients, shown at the bottom of the page. 

We list "Zinc Oxyden as the sole active ingredient. All other ingredients are listed, using the 

same font. 

It is where you find Dimethi'?one, and if you click on that word, it will take you to the ingredients 

page describing what Dimethicone is "a silicone-based polymer and used as a skin protectant" 

If the list of ingredients was not sufficient, we added the following at the bottom of the page: 

2