Organic Attitudes and Behaviors Survey

1. Which of the following items do you believe are available for purchase as organic?

 Check all that apply.

*

Foods and beverages

Textiles (clothing, upholstered furniture, mattresses, etc.)

Household cleaners (hard surface, laundry, dishwashing, etc.)

Personal care products (shampoo, toothpaste, deodorant, etc.)

Services (lawn care, dry cleaning, carpet cleaning, etc.)

Pet care products

Don't know/not sure

Organic Attitudes and Behaviors Survey

* 2. When did you last purchase an organic product or service? 

Within the past week

Within the past month (1 - 4 weeks ago)

Within the past 3 months (5 - 12 weeks ago)

Between 3 and 6 months ago

Between 6 and 12 months ago

More than a year ago

Never

Don't know/not sure

Organic Attitudes and Behaviors Survey

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3. Which of the following statements best describes how knowledgeable you feel

about the topic of organic products? 

*

I feel extremely well informed about organic products

I know quite a bit about organic products but I could learn more

I am not very well informed, I only know a little bit about organic products

I am not at all informed about organic products

Organic Attitudes and Behaviors Survey

All Most Some None

Don't know/

not sure

Foods and beverages

Textiles (clothing, upholstered furniture,

mattresses, etc.)

Household cleaners (hard surface, laundry,

dishwashing, etc.)

Personal care products (shampoo, toothpaste,

deodorant, etc.)

Services (lawn care, dry cleaning, carpet cleaning,

etc.)

Pet care products

4. During the past 6 months, how many of the following products or services

purchased by you were labeled as organic?

*

Organic Attitudes and Behaviors Survey

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Organic Attitudes and Behaviors Survey

Definitely 

true

Probably 

true

Probably 

false

Definitely 

false

Don't know/

not sure

The term “organic” as it applies to an item such as

breakfast cereal means the same thing as “organic”

as it applies to an item such as shampoo.

A manufacturer can simply label its product

“organic” as long as it pays a required licensing fee

for the use of the term.

Only organic food items can display the USDA

Organic seal.

A non-food product or service that is labeled

"organic" must be certified by the USDA or other

government agency.

There is no one to stop a manufacturer or service

provider from putting a claim of “organic” on its

product’s label, even if that claim is false.

5. For each of the following statements, please indicate the extent to which you

believe them to be True or False.

*

Organic Attitudes and Behaviors Survey

Very

high

Somewhat

high

Somewhat 

low

Very

low

Don't know/

not sure

Level of trust that organic farmers' adherence to

required behaviors and practices is enforced

Level of trust that the exclusive use of

organic ingredients is enforced

Level of trust that organic manufacturers' and

processors' adherence to required inspection and

certification steps is enforced

6. How would you rate your overall level of trust that the following elements of

organic labeling for non-foods and services are being enforced? 

*

Organic Attitudes and Behaviors Survey

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7. How strongly do you agree or disagree with the following statement?

“A certification process such as is used by the USDA to oversee and enforce the

labeling of organic foods should also be used to oversee and enforce the labeling of

organic non-food products and services such as shampoo, mattresses, and drycleaning.”

*

Agree strongly

Agree somewhat

Disagree somewhat

Disagree strongly

Don't know/not sure

8. Please explain your response:

Organic Attitudes and Behaviors Survey

Finally, we have just a few classification questions for you.

* 9. What is your age group?

Under 18

18 to 34 years

35 to 54 years

55 years or older

* 10. What is your sex?

Male

Female

Decline to answer

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* 11. What is your marital status?

Now married

Never married

Divorced/Separated/Widowed

Living with a significant other

* 12. How many children are currently included in your household?

I am expecting my first

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2

3

4

5

6

More than 6 (please specify the number)

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* 13. What is your race?

White

Black or African-American

American Indian or Alaskan Native

Asian Indian

Chinese

Filipino

Other Asian

Japanese

Korean

Vietnamese

Native Hawaiian

Guamanian or Chamorro

Samoan

Other Pacific Islander

Other race

Prefer not to answer

* 14. Are you of Hispanic, Latino, or Spanish origin?

No, not of Hispanic, Latino or Spanish origin

Yes, Mexican, Mexican American, Chicano

Yes, Puerto Rican

Yes, Cuban

Yes, other Hispanic, Latino or Spanish origin

Prefer not to answer

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15. Which of the following best describes the highest level of education you have

completed?

*

Less than high school

Some high school

High school graduate or equivalent (e.g., GED)

Some college but no degree

College graduate (e.g., B.A., B.S.)

Some graduate school, but no degree

Graduate school (e.g., M.S., M.D., PhD)

Prefer not to answer

* 16. Which of the following best describes your employment status?

Employed full time

Employed part time

Retired

Not employed, but looking for work

Student

Do not work

Prefer not to answer

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17. Which of the following income categories best describes your annual household

income before taxes?

*

Less than $15,000

$15,000 to $24,999

$25,000 to $29,999

$30,000 to $34,999

$35,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $124,999

$125,000 to $149,999

$150,000 to $199,999

$200,000 to $249,999

$250,000 or more

Prefer not to answer

Organic Attitudes and Behaviors Survey

Name

Address

Address 2

City/Town

State/Province -- select state --

ZIP/Postal Code

Email Address

18. Finally, please provide your contact information below should we need to get in

touch with you. In order to be entered into the drawing to win the Visa gift card,

your email address is required. We do not share your information with any third

party.

*

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