<PAGE>   1


                                                                   Exhibit 10.16

                                REVOLVING WARRANT


        THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
        UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE
        SECURITIES LAWS, AND ACCORDINGLY, SUCH SECURITIES MAY NOT BE
        TRANSFERRED, SOLD OR OTHERWISE DISPOSED OF EXCEPT IN COMPLIANCE WITH THE
        REGISTRATION OR QUALIFICATION PROVISIONS OF APPLICABLE FEDERAL AND STATE
        SECURITIES LAWS OR UNLESS AN OPINION OF COUNSEL REASONABLY SATISFACTORY
        TO THE COMPANY IS OBTAINED TO THE EFFECT THAT SUCH REGISTRATION AND
        QUALIFICATION IS NOT REQUIRED.



                                                             Warrant No. R-12


                                     WARRANT
                      to Purchase Shares of Common Stock of
                             STUDENT ADVANTAGE, INC.

               THIS IS TO CERTIFY THAT RESERVOIR CAPITAL ASSOCIATES L.P., or its
registered assigns, is entitled to purchase in whole or in part from STUDENT
ADVANTAGE, INC., a Delaware corporation (the "Company"), at any time and from
time to time, but not later than 5:00 p.m., New York City time, on June 25, 2005
(the "Expiration Date"), the number of Stock Units (as defined in the Warrant
Agreement referred to below) specified below at a purchase price of $0.01 per
Stock Unit (the "Exercise Price"); provided, that such purchase price shall not
be less than the aggregate par value of the capital stock contained in a Stock
Unit, subject to the terms and conditions set forth herein and in the Warrant
Agreement, each such purchase of a Stock Unit to be made, and to be deemed
effective for the purpose of determining the date of exercise, only upon
surrender of this Warrant to the Company at its office referred to in Section
15.03 of the Warrant Agreement, with the Form of Exercise attached hereto (or a
reasonable facsimile thereof) duly completed and signed, and upon payment in
full to the Company of the Exercise Price (i) in cash or (ii) by certified or
official bank check or (iii) by any combination of the foregoing, all as
provided in the Warrant Agreement and upon compliance with and subject to the
conditions set forth herein and in the Warrant Agreement.

            The number of Stock Units for which this Warrant is exercisable
shall initially be zero but shall be adjusted on the 25th day of each month
following the date hereof to equal (i) the number of Stock Units for which it
was previously exercisable plus (ii) (A) 43.75 times (B) a fraction (x) the
numerator of which is the average daily outstanding balance during such month of
the Revolving Loans (as defined under the Loan Agreement) (including accrued
interest) and (y) the denominator of which is $5,000,000. The number of Stock
Units for which this Warrant
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                                      -2-


shall be exercisable shall not be adjusted from and after the date of
termination of the Revolving Loan Commitments (as defined in the Loan
Agreement).

               On or prior to the Expiration Date, this Warrant may be
converted, in whole or in part, at the Holder's option, into the number of
shares of Common Stock for each Stock Unit evidenced hereby which is being so
converted, equal to (a)(i) the product of (x) the number of shares of Common
Stock comprising a Stock Unit at the time of such conversion and (y) the Current
Market Price per share of Common Stock at the time of such conversion minus (ii)
the Exercise Price per Stock Unit at the time of such conversion, divided by (b)
the Current Market Price per share of Common Stock at the time of such
conversion, all as provided in the Warrant Agreement and upon compliance with
and subject to the conditions set forth herein and in the Warrant Agreement.

               This Warrant is issued under and in accordance with the Warrant
Agreement dated as of June 25, 2001 between the Company and certain holders (as
the same may be modified and supplemented in accordance with its terms and as in
effect from time to time, the "Warrant Agreement"), and is subject to the terms
and provisions of the Warrant Agreement, which terms and provisions are hereby
incorporated by reference herein and made a part hereof. Every Holder of this
Warrant consents to all of the terms contained in the Warrant Agreement by
acceptance hereof.

               The number of shares of Common Stock or other securities of the
Company constituting one "Stock Unit" are subject to adjustment in certain
events as provided in the Warrant Agreement.

               The Company shall not be required to issue a fractional share of
Common Stock upon exercise of this Warrant. As to any fraction of a share which
the Holder hereof would otherwise be entitled to purchase upon such exercise,
the Company may pay a cash adjustment in respect of such final fraction in an
amount equal to the same fraction of the Current Market Price per share of
Common Stock on the date of exercise or may be round up to the next whole number
of shares.

               This Warrant may be exchanged either separately or in combination
with other Warrants at the office of the Company referred to in Section 15.03 of
the Warrant Agreement for new Warrants representing the same aggregate number of
Warrants evidenced by the Warrant or Warrants exchanged, upon surrender of this
and any other Warrant being exchanged and upon compliance with and subject to
the conditions set forth herein and in the Warrant Agreement.

               The Warrants and the Warrant Stock shall be transferable only
upon compliance with the conditions specified in Sections 4 and 5 of the Warrant
Agreement, which conditions are intended, among other things, to ensure
compliance with the provisions of the Securities Act in respect of the transfer
of any Warrant or any Warrant Stock, and any Holder hereof shall be bound by the
provisions of (and entitled to the benefits of) said Sections 4 and 5. Upon any
such transfer effected in compliance with said Sections 4 and 5, a new Warrant
or new Warrants of different denominations, representing in the aggregate a like
number of Warrants, will be issued to the transferee. Every Holder hereof, by
accepting this Warrant, consents and
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                                      -3-


agrees with the Company and with every subsequent Holder of this Warrant that
until due presentation for the registration of transfer of this Warrant on the
Warrant register maintained by the Company, the Company may deem and treat the
Person in whose name this Warrant is registered as the absolute and lawful owner
for all purposes whatsoever and the Company shall not be affected by any notice
to the contrary.

               Nothing contained in the Warrant Agreement or in this Warrant
shall be construed as conferring on the holder of any Warrants or his or her
transferee any rights whatsoever as a stockholder of the Company.

               No provision hereof, in the absence of affirmative action by the
Holder hereof to purchase shares of Common Stock, and no mere enumeration herein
of the rights or privileges of such Holder, shall give rise to any liability of
such Holder for the Exercise Price or as a Stockholder of the Company, whether
such liability is asserted by the Company, by any creditor of the Company or any
other Person.

               Any notices and other communications pursuant to the provisions
hereof shall be sent in accordance with Section 15.02 of the Warrant Agreement.

               Each term used herein without definition shall have the meaning
assigned thereto in the Warrant Agreement.
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                                      -4-


               IN WITNESS WHEREOF, the Company has duly executed this Warrant.


Dated:  June 25, 2001


                                  STUDENT ADVANTAGE, INC.



                                  By:  /s/ Raymond V. Sozzi, Jr.
                                       -------------------------
                                  Name: Raymond V. Sozzi, Jr.
                                  Title:  President and Chief Executive Officer
<PAGE>   5
                                FORM OF EXERCISE

               (To be executed by the registered holder hereof) The undersigned
registered owner of this Warrant hereby

                    SELECT ONE OF THE FOLLOWING TWO CHOICES:

        [irrevocably exercises this Warrant for the purchase of Stock Units of
        STUDENT ADVANTAGE, INC., a Delaware corporation, and herewith makes
        payment therefor in the amount of $_____________, all at the price and
        on the terms and conditions specified in this Warrant,]

                                       OR

        [irrevocably converts this Warrant into shares of Common Stock of
        STUDENT ADVANTAGE, INC., a Delaware corporation, all in the manner and
        on the terms and conditions specified in this Warrant,]

and requests that (i) certificates and/or other instruments covering such Stock
Units be issued in accordance with the instructions given below and (ii) if such
Stock Units shall not include all of the Stock Units to which the Holder is
entitled under this Warrant, that a new Warrant of like tenor and date for the
balance of the Stock Units issuable hereunder be delivered to the undersigned.


Dated:  ___________, ____


                                    ________________________________
                                    (Signature of Registered Holder)
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                                      -2-



Instructions for issuance and registration of Stock Units:


Name of Registered Holder:____________________________________________
(Please print)

Social Security or Other Identifying Number:__________________________

Please deliver certificate to the following address:

                  ________________________________
                  ________________________________
                  ________________________________
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                               FORM OF ASSIGNMENT

               FOR VALUE RECEIVED the undersigned registered owner of this
Warrant hereby sells, assigns and transfers unto the assignee named below all
the rights of the undersigned under this Warrant with respect to the number of
Stock Units covered thereby set forth hereinbelow unto:

<TABLE>
<CAPTION>
                                                       Number of
Name of Assignee            Address                    Stock Units
----------------            -------                    -----------
<S>                         <C>                        <C>

</TABLE>


Dated:__________________


                                    _________________________________
                                    Signature of Registered Holder

                                    _________________________________
                                    Name of Registered Holder
                                    (Please Print)


Witness:

_______________________________________________________________________________