Federal Trade Commission 

Cigarette Report 

for 2021 

ISSUED: 2023 
 

 

 

I. INTRODUCTION

This report is the latest in a series on cigarette sales, advertising, and promotion that the 

Federal Trade Commission (“Commission”) has prepared since 1967.1 

The tables appended to this report provide information on domestic cigarette sales and 

advertising and promotional activity by the largest manufacturers.2 The 2021 sales and expenditure 

information in the tables was compiled from data contained in special reports submitted to the 

Commission pursuant to compulsory process by the parent companies of the major manufacturers 

of cigarettes sold in the United States: Altria Group, Inc.; ITG Holdings USA Inc.; Reynolds 

American, Inc.; and Vector Group Ltd.3 

The total number of cigarettes sold decreased from 2020 to 2021, but marketing 

expenditures increased over that same time period. The market share of menthol cigarettes has more 

1 This report does not contain information regarding the sales, advertising, or promotion of heated, 

non-combusted cigarettes. Those data cannot be reported separately because only one company sold 

such products in 2020 and 2021 and when only one company reports in a category, the Commission 

does not include such information in order to avoid potential disclosure of individual company data. 

 Nor does this report contain information regarding the sales, advertising, or promotion of 

e-cigarettes. E-cigarettes are not “cigarettes” under the statutory definition of a “cigarette” — “a roll 

of tobacco wrapped in paper or in any substance not containing tobacco” or in a “substance 

containing tobacco which ... is likely to be offered to, or purchased by, consumers as a cigarette.” 

21 U.S.C. § 387. However, the Commission has separately been collecting information regarding 

the sales, advertising, and promotion of e-cigarettes from the leading domestic e-cigarette 

manufacturers and publishing reports based upon that data, the most recent of which was the 

Federal Trade Commission E-Cigarette Report for 2019-2020, www.ftc.gov/reports/e-cigarettereport-2019-2020. 

2 The data contained in the tables appended to this report are also in an electronic spreadsheet 

available at: https://www.ftc.gov/cigarettedata. 

 The advertising and promotional expenditure figures contained in this report and in the 

electronic spreadsheet are in nominal dollars and have not been adjusted for inflation. 

3

 The number and identity of the companies reporting cigarette data has varied over the many 

years that the Commission has issued these reports. 

1 
 

 

than doubled over the years and was at an all-time high of 37% in 2021. 

II. TOTAL SALES AND ADVERTISING AND PROMOTIONAL EXPENDITURES 

The total number of cigarettes reported sold or given away by the major manufacturers in 

2021, 190.2 billion units, represented a decrease of 13.5 billion units (6.7 percent) from 2020. 

Advertising and promotional expenditures increased from 2020 to 2021, rising from $7.84 

billion to $8.06 billion. The largest single category of these expenditures in 2021 was price 

discounts paid to cigarette retailers to reduce the price of cigarettes to consumers, which accounted 

for $6.01 billion (74.6 percent of total advertising and promotional expenditures). 

III. CIGARETTES SOLD AND GIVEN AWAY 

Tables 1A and 1B display the manufacturers’ annual cigarette sales to wholesalers and 

retailers. Table 1B displays the total number of cigarettes sold and given away each year from 2001 

through 2021. In 2021, the major cigarette manufacturers sold 190.2 billion cigarettes domestically, 

down from 203.7 billion in 2020. In 2021, the companies reported giving away 51,000 cigarettes, 

down from the 63,000 cigarettes they gave away in 2020.4 

IV. ADVERTISING AND PROMOTIONAL EXPENDITURES BY CATEGORY 

Tables 2A through 2G show the annual expenditures on cigarette advertising and promotion 

for the years 1970, and 1975 through 2021.5 These tables list the amounts spent on the different 

4

 Cigarettes given away include all cigarettes distributed for free, whether through sampling, 

coupons for free product, “buy 3 packs, get 1 free” type offers, consumer research programs, or 

otherwise, as long as those cigarettes were not reported as sold. 

 For years prior to 2001, the Commission required the manufacturers to report the number of 

cigarettes they sold but not the number they gave away. It is possible that in those earlier years, 

some manufacturers included in their sales figures some cigarettes that were actually given away. 

5

 The expenditure data reported in these tables were not collected in their present form until 

1975, at which time the Commission asked the companies to re-report their 1970 expenditures 

using the then-new advertising and promotional expenditure categories. 

2 
 

 

 

 

types of media advertising (e.g., magazines) and sales promotion activities (e.g., distribution of 

coupons), and also give the percentages of the total amount spent for each of the various types of 

advertising and promotion. 

Table 2G shows that overall, the major manufacturers spent $8.06 billion on cigarette 

advertising and promotion in 2021, an increase from the $7.84 billion spent in 2020.6 

The Commission is not reporting the amount spent on newspaper advertising in 2021 

because, as in each year since 2012, only one company reported spending in that category.7

 The 

companies reported spending $11.3 million on magazine advertising in 2021, an increase from the 

$4.3 million they spent in 2020. Spending on “outdoor” advertising increased from $1.8 million in 

2020 to $2.2 million in 2021.8 Spending on point-of-sale materials (ads posted at the retail location 

 The reported figures include all advertising and promotional expenditures related to 

cigarettes, regardless of whether such expenditures would constitute “commercial speech” or 

would be protected from law enforcement action under the First Amendment. They do not 

include the costs of employing full-time company employees or any overhead expenses 

attributable to the activities of such company employees. 

6

 Definitions of the 2021 advertising and promotional expenditure categories appear in the 

Appendix to this report. 

7

 If only one company reported spending money on a particular type of advertising or promotion 

in a year, that category appears as “N/A” in the table; the expenditures in that category are included 

in the “Other” category, to avoid potential disclosure of individual company data. For this reason, 

the Commission is not separately reporting the amounts spent in 2021 on newspaper advertising, 

promotional allowances paid other than to retailers or wholesalers, consumer engagement at retail 

locations open to underage individuals, public entertainment events taking place inside of adult-only 

facilities, or retail-value-added promotions involving non-cigarette items. 

8

 Since 2002, “outdoor” advertising has been defined to mean billboards; signs and placards in 

arenas, stadiums, and shopping malls (whether they are open air or enclosed); and any other 

advertisements placed outdoors, regardless of their size, including those on cigarette retailer 

property. Before 2002, “outdoor” advertising was not precisely defined and it was not clear that 

signs in arenas, stadiums, shopping malls, or on retailer property were to be reported in this 

category.

 Starting with its orders for 2014, the Commission ceased collecting data on transit advertising 

(advertising on or in vehicles, bus stops, taxi stands, or transportation facilities) because the 

3 
 

 

but excluding outdoor ads on retailer property), which was $47.1 million in 2020, increased to $49.1 

million in 2021. The companies reported spending $19.1 million for direct mail advertising in 2021, 

up from $12.3 million in 2020.9 

In 2021, the companies reported spending $6.01 billion on price discounts (payments made 

to reduce the price of cigarettes to consumers) paid to retailers and $917.3 million on price 

discounts paid to wholesalers.10 In 2020, expenditures in those categories were $6.07 billion and 

$876 million, respectively. Retail and wholesale price discounts were the two largest expenditure 

categories in 2021, representing a combined 86.0 percent of total expenditures (74.6 percent and 

11.4 percent, respectively). 

Spending on promotional allowances (intended to facilitate the sale or placement of 

cigarettes) paid to cigarette retailers (e.g., payments for stocking, shelving, displaying, and 

merchandising brands, volume rebates, and incentive payments) increased from $181.1 million in 

2020 to $235.4 million in 2021. Spending on promotional allowances paid to cigarette wholesalers 

(e.g., payments for volume rebates, incentive payments, value-added services, and promotional 

executions) increased from $343.3 million in 2020 to $487.1 million in 2021. The Commission is 

not reporting the amount spent on promotional allowances paid to persons other than retailers or 

wholesalers in 2021 because, as in each year since 2012, only one company reported spending in 

that category. 

When price discounts and promotional allowances paid to cigarette retailers and wholesalers 

recipients of the orders had not reported expenditures on transit advertising since 2000. 

9

 The companies are instructed to report the cost of coupons sent by direct mail in the coupons 

category, not as direct mail advertising. 

10 Examples of price discounts include off-invoice discounts, buy downs, and voluntary price 

reductions. 

4 
 

 

are combined, they total $7.65 billion, and account for 94.9 percent of all 2021 advertising and 

promotional expenditures. 

In 2021, the companies reported spending $4,000 on cigarette sampling, down from $6,000 

in 2020.11 

In 2021, $43.5 million was spent on non-branded specialty item distribution in connection 

with the marketing or promotion of cigarettes, an increase from the $41.3 million spent in 2020.12 

The Commission is not reporting the amount spent in 2021 on consumer engagement in 

retail locations open to underage individuals (e.g., convenience stores) because only one company 

11 Although regulations promulgated by the Food and Drug Administration pursuant to the Family 

Smoking Prevention and Tobacco Control Act (“Tobacco Control Act”) prohibited sampling 

effective in mid-2010, see 21 C.F.R. § 1140.16(d), companies have continued to report sampling 

expenditures because the Commission defines “sampling” to include the distribution of cigarettes 

for consumer testing or evaluation outside the company’s facility.

 The Commission’s compulsory process orders for 2017 clarified that expenditures associated 

with coupons for free cigarettes distributed during consumer engagement activities should be 

reported as “sampling,” not consumer engagement. 

12 Specialty item distribution includes the practice of selling or giving to consumers noncigarette items, such as T-shirts, caps, sunglasses, key chains, lighters, and sporting goods. 

When the distribution of such items is combined with the sale of cigarettes, such as when a noncigarette item is blister-packed to packages of cigarettes, the associated expenditures are reported 

under retail-value-added. 

 Pursuant to the 1998 Tobacco Master Settlement Agreement with the attorneys general of 46 

states, major tobacco companies (including all those from which the Commission then collected 

cigarette advertising and promotional data) agreed not to distribute branded non-tobacco 

promotional items. Subsequently, the distribution of such items was also prohibited by 

regulations promulgated pursuant to the Tobacco Control Act. See 21 C.F.R. § 1140.34(a). 

Nevertheless, due to misunderstandings, some of the companies misreported for a number of 

years that they incurred expenses for branded specialty item distribution. Because all such 

expenditures were misreported, the Commission has deleted the branded specialty item 

distribution category from Tables 2D through 2G and reallocated the expenditures in that 

category pursuant to instructions from the individual companies. Where the companies were 

unable to properly reallocate the expenditures, they were moved to the “Other” expenditure 

category. 

5 
 

 

 

 

reported spending in that category. The companies had reported spending $11.9 million in 2020 on 

such consumer engagement. They reported spending $10.0 million in 2021 on consumer 

engagement in adult-only facilities, a decrease from the $11.5 million spent in 2020. 

For 2017 through 2020, the companies reported that they spent no money on public 

entertainment events that took place in adult-only facilities (e.g., sponsorship of bar nights or 

concerts) and displayed the name or logo of a company’s cigarettes or otherwise referred to 

cigarettes.13 In 2021, one company reported spending in that category and the Commission is not 

reporting the amount spent. 

For 2015 through 2021, the companies reported that they made no expenditures on public 

entertainment events taking place outside of adult-only facilities. 

As they have since 2010, all reporting companies stated that they spent no money on 

sponsorships in 2021.14 Since 1989, all the companies have stated that they spent no money on 

endorsements and testimonials.15 

The companies reported spending $152.3 million in 2021 on coupons to reduce the retail 

cost of cigarettes, a decrease from the $156.5 million spent in 2020.16 

13 The Commission’s order for 2016 data clarified that such events must include actual 

entertainment, as opposed to simply consumer engagement. The Commission learned that the 

companies had been reporting consumer engagement in adult-only facilities under this adult-only 

public entertainment category even when such activities did not entail any entertainment. Also, at 

some point, the companies stopped sponsoring any entertainment in adult-only facilities. We are 

unable to distinguish prior expenditures on adult-only entertainment from those on adult-only 

consumer engagement. 

14 Regulations promulgated pursuant to the Tobacco Control Act and effective since mid-2010 

prohibit tobacco-brand sponsorships of “any athletic, musical, artistic, or other social or cultural 

event, or any entry or team in any event.” 21 C.F.R. § 1140.34(c). 

15 The Commission’s compulsory process orders for 2017 clarified that the “endorsements” 

category, which covers product placements, includes product placements in video games. 

16 When coupons are distributed for free cigarettes and no purchase is required to redeem them, 

6 
Retail-value-added expenditures are the costs associated with offers such as “buy one, get 

one free” and “buy three, get a free T-shirt,” where the bonus is distributed to consumers at retail 

when the cigarettes are purchased. The companies stated that they spent no money in 2020 or 2021 

on retail-value-added involving bonus cigarettes. 

Each year from 2010 until 2015, the companies reported spending no money on retail-valueadded promotions involving non-cigarette items. In 2016, the Commission expanded this category 

to include discounts such as “buy two, save 20 cents per gallon of gasoline.” The Commission is not 

reporting the amounts spent on retail-value-added expenditures for promotions involving free or 

discounted non-cigarette items in 2021 because, as in each year since 2017, only one company 

reported spending in that category. 

In 2021, the companies reported spending $7.8 million on advertising on company websites, 

a decrease from the $8.4 million they reported in 2020. In 2021, the companies reported spending 

$3.3 million on Internet advertising other than on company websites. The Commission did not 

report the amount spent in that category 2020 because only one company reported such spending. 

The companies reported making no expenditures on telephone advertising in 2020 or 2021. 

This category includes costs associated with telemarketing calls or the operation of incoming 

telephone lines for consumers to participate in promotions or hear pre-recorded product messages. 

Since 2013, the companies have reported that they made no expenditures on audio-visual 

advertising. 

The companies reported that they made no expenditure on “social media marketing on Web 

such activities are reported as “sampling,” not as “coupons.” 

 The Commission’s compulsory process orders for 2017 clarified that expenditures associated 

with coupons that reduce the retail cost of cigarettes should be reported in the “coupon” category, 

regardless of how the coupons are distributed or redeemed. 

7 
 

 

sites or other online services or communities, including but not limited to social networking sites, 

microblogging sites, content-sharing sites, and blogs” in 2021, as they had each year since 2009. 

The Commission also requires the cigarette manufacturers to report the amounts they spent 

on advertising and promotion in connection with sports and sporting events.17 Such expenditures 

had been as high as $125.6 million in 1998. From 2010 through 2014, the companies reported that 

they did not spend any money advertising and promoting sports and sporting events. The 

Commission’s compulsory process orders for 2015 clarified that the companies should include 

expenditures on cigarette sampling in an adult-only facility on the grounds or in the parking lot of a 

sports facility and the companies reported spending $574,000. In 2016, the orders further clarified 

that the companies should also report “consumer engagement” on the grounds or parking lot of a 

sports facility and the companies reported spending $498,000. Since 2017, the companies have 

reported spending nothing connected with or related to sports or sporting events. 

Since 2001, the Commission has required the manufacturers to report expenditures on 

advertisements directed to youth or their parents that are intended to reduce youth smoking. These 

expenditures have ranged from a high of $74.2 million in 2002 to a low of $1.1 million in 2020.18 

The companies reported spending $1.3 million on such advertisements in 2021. These figures do 

not include contributions to third parties that engage in such programs. 

17 The Commission’s question about “sports and sporting events” has always asked the companies 

to report expenditures for: (1) the sponsoring, advertising, or promotion of sports or sporting events; 

support of an individual, group, or sports team; and purchase of or support for equipment, uniforms, 

sports facilities, and/or training facilities; (2) advertising in the name of the cigarette company or 

any of its brands in a sports facility, on a scoreboard, or in conjunction with the reporting of sports 

results; and (3) functional promotional items (clothing, hats, etc.) connected with a sporting event. 

The question about sports and sporting events is separate from, and duplicative of, the reporting of 

the individual advertising and promotion categories. 

18 These expenditures are not included in the cigarette advertising and promotional 

expenditures reported in Tables 2C through 2G. 

8 
The cigarette manufacturers reported that neither they, nor anyone acting on their behalf, 

paid money or gave any other form of compensation in connection with the production or filming of 

any motion picture, television show, or video game in 2021, or paid money or any other form of 

compensation to anyone engaged in product placement in motion pictures, television shows, or 

video games. The companies also reported that neither they nor anyone acting on their behalf 

sought, solicited, granted approval, or otherwise gave permission for the appearance of any cigarette 

product or cigarette brand imagery in any motion picture, television show, or video game. The 

Commission asked the companies to report whether they or anyone acting on their behalf: (1) 

sought, solicited, granted approval, or otherwise gave permission for the appearance of any cigarette 

product or cigarette brand imagery in any video appearing on the Internet; or (2) engaged in social 

media marketing that promoted any cigarette brand or variety or used cigarette brand imagery. Two 

companies reported having video advertising on company-operated cigarette brand websites and 

one reported allowing the posting of user-generated content on such websites. 

The expenditure data reported in Tables 2A through 2G were not collected in their present 

form until 1975. Therefore, Table 3 reports advertising expenditures from 1963 through 1974. 

V. TAR YIELDS, FILTERS, LENGTH, AND FLAVOR 

Tables 4A and 4B give the domestic market shares of cigarettes with tar yields of 15 mg or 

less among the major manufacturers for the years 1967 through 2016. The data for the years since 

1979 are further broken down into sub-categories according to tar yields (e.g., 3 mg or less, 6 mg or 

less, etc.), and the sub-categories are presented cumulatively. The Commission ceased collecting tar 

yield data for years after 2016. The Commission also notes that its compulsory process orders 

requesting data for 2011 through 2016 required the companies only to report tar yield data that they 

had available and did not require them to conduct testing. Consequently, market share comparisons 

within those years or to previous years might not be reliable. 

9 
As shown in Tables 5A and 5B, filtered cigarettes have dominated the market among the 

major manufacturers since the Commission began collecting this information in 1963, when they 

accounted for 58% of the market among the then-major manufacturers. Filtered cigarettes accounted 

for 99.8 percent of the market among the major manufacturers in 2021. 

Tables 6A and 6B provide the share of the various cigarette length categories. The King size 

(79-88 mm) category continues to be the biggest seller, with 56 percent of the market among the 

major manufacturers in 2021. This category is followed by the Long (94-101 mm) group, with 41 

percent. 

Tables 7A and 7B give the market share of menthol and non-menthol cigarettes. In 2021, 

menthol cigarettes were 37 percent of the market among the major manufacturers, while nonmenthols were 63 percent. In 1963, menthol cigarettes were 16 percent of the market among the 

then-major manufacturers. 

Table 8A shows the percentage of cigarettes that disclosed both tar and nicotine yields on 

their packs during the years 1994 through 2001; Table 8B shows the percentage that disclosed tar 

yields from 2002 to 2011. From 2008 to 2016, no major manufacturer disclosed tar yields on its 

cigarette packs. The Commission has ceased asking about on-pack tar or nicotine yield disclosures. 

10 
 

TABLE 1A 

TOTAL DOMESTIC CIGARETTE UNIT SALES (1963-2000) 

(IN BILLIONS OF INDIVIDUAL CIGARETTES) 

TOTAL SALES 

REPORTED BY UNIT CHANGE % CHANGE USDA CIGARETTE 

CIGARETTE FROM PRIOR FROM PRIOR CONSUMPTION 

YEAR MANUFACTURERS* YEAR YEAR ESTIMATES 

1963 516.5 – – 523.9 

1964 505.0 (11.5) (2.2) 511.2 

1965 521.1 16.1 3.2 528.7 

1966 529.9 8.8 1.7 541.2 

1967 535.8 5.9 1.1 549.2 

1968 540.3 4.5 0.8 545.7 

1969 527.9 (12.4) (2.3) 528.9 

1970 534.2 6.3 1.1 536.4 

1971 547.2 13.0 2.4 555.1 

1972 561.7 14.5 2.7 566.8 

1973 584.7 23.0 4.1 589.7 

1974 594.5 9.8 1.7 599.0 

1975 603.2 8.7 1.5 607.2 

1976 609.9 6.7 1.1 613.5 

1977 612.6 2.7 0.4 617.0 

1978 615.3 2.7 0.4 616.0 

1979 621.8 6.5 1.1 621.5 

1980 628.2 6.4 1.0 631.5 

1981 636.5 8.3 1.3 640.0 

1982 632.5 (4.0) (.6) 634.0 

1983 603.6 (28.9) (4.6) 600.0 

1984 608.4 4.8 0.8 600.4 

1985 599.3 (9.1) (1.5) 594.0 

1986 586.4 (12.9) (2.2) 583.8 

1987 575.4 (11.0) (1.9) 575.0 

1988 560.7 (14.7) (2.6) 562.5 

1989 525.6 (35.1) (6.3) 540.0 

1990 523.7 (1.9) (.4) 525.0 

1991 510.9 (12.8) (2.4) 510.0 

1992 506.4 (4.5) (.9) 500.0 

1993 461.4 (45.0) (8.9) 485.0 

1994 490.2 28.8 6.2 486.0 

1995 482.3 (7.9) (1.6) 487.0 

1996 484.1 1.8 0.4 487.0 

1997 478.6 (5.5) (1.1) 480.0 

1998 458.6 (20.1) (4.2) 465.0 

1999 411.3 (47.2) (10.3) 435.0 

2000 413.9 2.6 0.6 430.0 

*Cigarettes sold by manufacturers to wholesalers and retailers within the U.S. and to armed forces personnel stationed outside the 

U.S. 
 

 

 

 

 

 

 

 

 

 

 

 

 

TABLE 1B 

TOTAL DOMESTIC CIGARETTE UNITS SOLD AND GIVEN AWAY (2001-2020) 

(IN BILLIONS OF INDIVIDUAL CIGARETTES) 

UNIT PERCENT 

CHANGE IN CHANGE IN 

TOTAL NUMBER SOLD (AND SOLD (AND 

SOLD AND GIVEN GIVEN GIVEN USDA 

UNITS AWAY AS REPORTED AWAY) AWAY) CIGARETTE 

UNITS GIVEN BY FROM PRIOR FROM PRIOR CONSUMPTION 

SOLD* AWAY** MANUFACTURERS YEAR*** YEAR*** ESTIMATES 

2001 398.3 3.9 402.2 – – 425.0 

2002 376.4 11.1 387.4 (14.8) (3.7) 415.0 

2003 360.5 7.1 367.6 (19.8) (5.1) 400.0 

2004 361.3 2.1 363.4 (4.2) (1.1) 388.0 

2005 351.6 3.0 354.6 (8.8) (2.4) 376.0 

2006 343.3 7.2 350.5 (4.1) (1.2) 371.0 

2007 337.7 5.0 342.8 (7.7) (2.2)   

2008 320.0 2.7 322.6 (20.2) (5.9) ** ** 

2009 290.6 0.11 290.7 (31.9) (9.9)   

2010 282.9 0.052 282.9 (7.8) (2.7) ** ** 

2011 274.4 N/A N/A (8.5) (3.0)   

2012 268.4 N/A N/A (6.0) (2.2) ** ** 

2013 255.2 N/A N/A (13.1) (4.9)   

2014 254.7 N/A N/A (0.5) (0.2) ** ** 

2015 244.2 N/A N/A (10.5) (4.1)   

2016 240.5 0.0078 240.5 (3.7) (1.5) ** ** 

2017 229.1 N/A N/A (11.4) (4.7)   

2018 216.9 N/A N/A (12.2) (5.3) ** ** 

2019 202.9 N/A N/A (14.0) (6.5)   

2020 203.7 0.000063 203.7 0.8 0.4 ** ** 

2021 190.2 0.000051 190.2 (13.5) (6.7) **** 

* Cigarettes sold by manufacturers to wholesalers and retailers within the U.S. and to armed forces personnel stationed outside 

the U.S. 

** Cigarettes given away within the U.S. and to armed forces personnel stationed outside the U.S. Prior to 2001, the 

Commission did not ask about cigarettes given away, although some cigarettes given away might have been reported as sold. 

*** For 2002 through 2010, the changes reported are cigarettes sold and given away, combined. For 2011 through 2020, the 

changes reported are in cigarettes sold. 

  USDA ceased reporting these data. 
TABLE 2A 

DOMESTIC CIGARETTE ADVERTISING AND PROMOTIONAL EXPENDITURES FOR YEARS 1970, 1975-1985 (DOLL

1970 1975 1976 1977 1978 1979 1980 1981 1982 

Newspapers $14,026 $104,460 $155,808 $190,677 $186,947 $240,978 $304,380 $358,096 $282,897 

3.9% 21.3% 24.4% 24.5% 21.4% 22.2% 24.5% 23.1% 15.8% 

Magazines $50,018 $131,199 $148,032 $173,296 $184,236 $257,715 $266,208 $291,227 $349,229 

13.9% 26.6% 23.2% 22.2% 21.1% 23.8% 21.4% 18.8% 19.5% 

Outdoor $7,338 $84,329 $102,689 $120,338 $149,010 $162,966 $193,333 $228,081 $266,925 

2.0% 17.2% 16.1% 15.4% 17.0% 15.0% 15.6% 14.7% 14.9% 

Transit $5,354 $10,852 $19,341 $21,530 $22,899 $21,151 $26,160 $21,931 $24,135 

1.5% 2.2% 3.0% 2.8% 2.6% 2.1% 2.0% 1.4% 1.3% 

Point-of-Sale $11,663 $35,317 $44,176 $46,220 $57,384 $66,096 $79,799 $98,968 $116,954 

3.2% 7.2% 6.9% 5.9% 6.6% 6.1% 6.4% 6.4% 6.5% 

Promotional Allowances $33,789 $72,018 $82,523 $108,227 $125,148 $137,111 $179,094 $229,077 $272,269 

9.4% 14.7% 12.9% 13.9% 14.3% 12.7% 14.4% 14.8% 15.2% 

Sampling $11,775 $24,196 $40,390 $47,683 $47,376 $64,286 $50,459 $81,522 $141,178 

3.3% 4.9% 6.3% 6.1% 5.4% 5.9% 4.1% 5.3% 7.9% 

Specialty Item Distribution $5,652 $10,088 $20,030 $35,797 $48,281 $62,029 $69,248 $115,107 $95,246 

2.6% 2.1% 3.1% 4.6% 5.5% 5.7% 5.6% 7.5% 5.3% 

Public Entertainment $544 $8,484 $7,946 $9,538 $11,590 $10,783 $16,914 $37,423 $63,168 

0.2% 1.7% 1.3% 1.2% 1.3% 1.0% 1.4% 2.4% 3.5% 

Other**  $220,841 $10,311 $18,182 $26,157 $42,100 $60,310 $56,694 $86,226 $181,813 

61.1% 2.0% 2.8% 3.4% 4.8% 5.6% 4.6% 5.6% 10.1% 

Total $361,000 $491,254 $639,117 $779,463 $874,972 $1,083,425 $1,242,288 $1,547,658 $1,793,814 $

* Because of rounding, sums of percentages may not equal 100 percent. ** Includes TV and Radio advertising expenditures of $207,324,000 and $12,492,000, respectively, for 1970. Broadcast advertising was banne

Expenditures for direct mail, endorsements, testimonials, and audio-visual are included in the “Other” category to avoid potential disclosure 
TABLE 2B 

DOMESTIC CIGARETTE ADVERTISING AND PROMOTIONAL EXPENDITURES FOR YEARS 1986-1995 (DOLLARS IN THO

1986 1987 1988 1989 1990 1991 1992 1

Newspapers $119,629 $95,810 $105,783 $76,993 $71,174 $48,212 $35,467 $36,

 5.0% 3.7% 3.2% 2.1% 1.8% 1.0% 0.7% 0Magazines $340,160 $317,748 $355,055 $380,393 $328,143 $278,110 $237,061 $235,

14.3% 12.3% 10.8% 10.5% 8.2% 6.0% 4.5% 3

Outdoor $301,822 $269,778 $319,293 $358,583 $375,627 $386,165 $295,657 $231, 12.7% 10.5% 9.7% 9.9% 9.4% 8.3% 5.7% 3Transit $34,725 $35,822 $44,379 $52,294 $60,249 $60,163 $53,293 $39, 1.5% 1.4% 1.4% 1.4% 1.5% 1.3% 1.0% 0Point-of-Sale $135,541 $153,494 $222,289 $241,809 $303,855 $344,580 $366,036 $400, 5.7% 5.9% 6.8% 6.7% 7.6% 7.4% 7.0% 6Direct Mail $187,057 $187,931 $42,545 $45,498 $51,875 $65,002 $34,345 $31,

 7.9% 7.3% 1.3% 1.3% 1.3% 1.4% 0.7% 0Promotional Allowances $630,036 $702,430 $879,703 $999,843 $1,021,427 $1,156,280 $1,514,026 $1,557,

 26.4% 27.2% 26.9% 27.6% 25.6% 24.9% 28.9% 25Sampling $98,866 $55,020 $74,511 $57,771 $100,893 $56,970 $49,315 $40, 4.1% 2.1% 2.3% 1.6% 2.5% 1.2% 0.9% 0Specialty Item Distribution $210,128 $391,351 $190,003 $262,432 $307,037 $184,348 $339,997 $755,

 8.8% 15.2% 5.8% 7.3% 7.7% 4.0% 6.5% 12

Public Entertainment $71,439 $71,389 $88,072 $92,120 $125,094 $118,622 $89,739 $84, 3.0% 2.8% 2.7% 2.5% 3.1% 2.6% 1.7% 1Endorsements & Testimonials $384 $376 $781 $0 $0 $0 $0 0.0% 

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0

Coupons & Retail-Value-Added   $874,127 $959,965 $1,183,798 $1,882,905 $2,175,373 $2,559,

26.7% 26.5% 29.6% 40.4% 41.6% 42

Other** * $252,570 $299,355 $78,366 $89,290 $62,917 $68,758 $41,608 $63,

 10.0% 11.6% 2.4% 2.5% 1.6% 1.5% 0.8% 1Total $2,382,357 $2,580,504 $3,274,853 $3,616,993 $3,992,008 $4,650,114 $5,231,917 $6,035,Sports & Sporting Events**** $84,000 $97,900 $108.700 $102,000 $81,900 $78,

* Because of rounding, sums of percentages may not equal 100 percent. ** Prior to 1988, the Commission did not specifically collect information on Coupons & Retail-Value-Added. *** Expenditures for audio-visual are included in the “Other” category to avoid potential disclosure of individual company data. 

****These Sports & Sporting Event Expenditures are rounded to the nearest million dollars, except for 1989, 1990, and 1992, which are rounded to the neares
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TABLE 2C 

DOMESTIC CIGARETTE ADVERTISING AND PROMOTIONAL EXPENDITURES 

FOR YEARS 1996-2001 (DOLLARS IN THOUSANDS)* 

1996 1997 1998 1999 2000 2001 

Newspapers $14,067

0.3%

 $16,980

 0.3%

 $29,444 

0.4% 

$50,952 

0.6% 

$51,652 

0.5% 

$31,676 

0.3% 

Magazines $243,046

4.8%

 $236,950

 4.2%

 $281,296 

4.2% 

$377,364 

4.6% 

$294,916 

3.1% 

$172,853 

1.5% 

Outdoor $292,261

5.7%

 $295,334

 5.2%

 $294,721 

4.4% 

$53,787 

0.7% 

$9,262 

0.1% 

$8,241 

0.1% 

Transit $28,865

0.6%

 $26,407

 0.5%

 $40,158 

0.6% 

$5,573 

0.1% 

$4 

0.0% 

$0 

0.0% 

Point-of-Sale $252,619

4.9%

 $305,360

 5.4%

 $290,739 

4.3% 

$329,429 

4.0% 

$347,038 

3.6% 

$284,319 

2.5% 

Direct Mail $38,703 

0.8%

$37,310 

0.7%

$57,772

 0.9% 

$94,610 

1.2% 

$92,902 

1.0% 

$133,947 

1.2% 

Promotional Allowances $2,150,838 

42.1%

$2,438,468

 43.1%

 $2,878,919 

42.8% 

$3,542,950

43.0% 

$3,913,997 

40.8% 

$4,452,709 

39.7% 

Sampling $15,945

0.3%

 $22,065

 0.4%

 $14,436 

0.2% 

$33,711 

0.4% 

$22,330 

0.2% 

$17,175 

0.2% 

Specialty Item Distribution $544,345 

10.7%

$512,602

 9.6%

 $355,835 

5.3% 

$335,680 

4.1% 

$327,826 

3.4% 

$333,394 

3.0% 

Public Entertainment $171,177 

3.4%

$195,203

 3.4%

 $248,536 

3.7% 

$267,379 

3.3% 

$309,610 

3.2% 

$312,366 

2.8% 

Endorsements & Testimonials $0 

0.0%

$0 

0.0%

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Coupons 

Retail-Value-Added 

$1,308,708** 

25.6% 

$552,550

 9.8% 

$970,363 

17.1% 

$624,199 

9.3% 

$1,555,391

23.1% 

$531,004 

6.5% 

$2,559,883 

31.1% 

$705,299 

7.4% 

$3,453,446 

36.0% 

$602,110

5.4% 

$4,761,792

42.5% 

Internet $432 

0.0%

$215 

0.0%

$125 

0.0% 

$651 

0.0% 

$949 

0.0% 

$841 

0.0% 

Other*** $46,696

0.9%

 $50,207

 1.0%

 $61,584

 0.9% 

$54,658 

0.7% 

$63,395 

0.7% 

$104,797 

0.9% 

Total $5,107,700 $5,660,014 $6,733,157 $8,237,631 $9,592,627 $11,216,220 

Sports & Sporting Events**** $85,000 $121,400 $125,600 $113,600 $127,900 $110,600 

* Because of rounding, sums of percentages may not equal 100 percent. 

** Prior to 1997, Coupons and Retail-Value-Added were reported as a single category. 

*** Expenditures for audio-visual are included in the “Other” category to avoid potential disclosure of individual company 

data. 

**** These Sports & Sporting Event Expenditures are rounded to the nearest hundred thousand dollars, except for 1996, which is 

rounded to the nearest million dollars. 
 

 

TABLE 2D 

DOMESTIC CIGARETTE ADVERTISING AND PROMOTIONAL EXPENDITURES FOR YEARS 2002-2005 

(DOLLARS IN THOUSANDS)* 

2002 2003 2004 2005 

Newspapers $25,538 $8,251 $4,913 $1,589 

0.2% 0.1% 0.0% 0.0% 

Magazines $106,853 $156,394 $95,700 $44,777 

0.9% 1.0% 0.7% 0.3% 

Outdoor $24,192 $32,599 $17,135 $9,821 

0.2% 0.2% 0.1% 0.0% 

Transit $0 $0 $0 $0 

0.0% 0.0% 0.0% 0.0% 

Point-of-Sale $260,902 $165,573 $163,621 $182,192 

2.1% 1.1% 1.2% 1.4% 

Direct Mail $111,319 $92,978 $93,836 $51,844 

0.9% 0.6% 0.7% 0.0% 

Price Discounts $7,873,835 $10,808,239 $10,932,198 $9,776,069 

63.2% 71.4% 77.3% 74.6% 

Promotional Allowances – Retailers $1,333,097 $1,229,327 $542,212 $435,830 

10.7% 8.1% 3.8% 3.3% 

Promotional Allowances – Wholesalers $446,327 $683,067 $387,757 $410,364 

3.6% 4.5% 2.7% 3.1% 

Promotional Allowances –Other $2,767 $2,786 $1,323 $1,493 

0.0% 0.0% 0.0% 0.0% 

Sampling $28,777 $17,853 $11,649 $17,211 

0.2% 0.1% 0.0% 0.1% 

Specialty Item Distribution - Non-Branded $174,201 $254,956 $216,577 $225,279 

1.4% 1.7% 1.5% 1.7% 

Public Entertainment – Adult-Only $219,016 $150,889 $140,137 $214,075 

1.8% 1.0% 1.0% 1.6% 

Public Entertainment – General-Audience $34,089 $32,849 $115 $152 

0.3% 0.2% 0.0% 0.0% 

Sponsorships $54,247 $31,371 $28,231 $30,575 

0.4% 0.2% 0.2% 0.2% 

Endorsements & Testimonials $0 $0 $0 $0 

0.0% 0.0% 0.0% 0.0% 

Coupons $522,246 $650,653 $751,762 $870,137 

4.2% 4.3% 5.3% 6.6% 

Retail-Value-Added – Bonus Cigarettes $1,060,304 $677,308 $636,221 $725,009 

8.5% 4.5% 4.5% 5.5% 

Retail-Value-Added – Non-Cigarette Bonus $24,727 $20,535 $14,342 $7,526 

0.2% 0.1% 0.1% 0.0% 

Company Website $940 $2,851 $1,401 $2,675 

0.0% 0.0% 0.0% 0.0% 

Internet – Other $0 $0 $0 $0 

0.0% 0.0% 0.0% 0.0% 

Telephone $679 $760 $346 $59 

0.0% 0.0% 0.0% 0.0% 

Other** $162,302 $126,758 $110,381 $104,280 

1.3% 0.8% 0.8% 0.8% 

Total $12,466,358 $15,145,998 $14,149,857 $13,110,955 

Sports & Sporting Events*** $109,700 $62,800 $28,200 $30,600 

* Because of rounding, sums of percentages may not equal 100 percent. 

** Expenditures for audio-visual are included in the “Other” category to avoid potential disclosure of individual company data. 

*** These Sports & Sporting Event Expenditures are rounded to the nearest hundred thousand dollars. 
 

TABLE 2E 

CIGARETTE ADVERTISING AND PROMOTIONAL EXPENDITURES FOR 2006-2010 

(DOLLARS IN THOUSANDS)* 

2006 2007 2008 2009 2010 

Newspapers N/A 

** 

N/A 

** 

$169 

0.0% 

N/A 

** 

N/A 

** 

Magazines $50,293 

0.0% 

$47,203 

0.4% 

$25,478 

0.3% 

$36,680 

0.4% 

$46,463 

0.6% 

Outdoor $935 

0.0% 

$3,041 

0.0% 

$2,045 

0.0% 

$1,812 

0.0% 

$1,744 

0.0% 

Transit $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Point-of-Sale $242,625 

1.9% 

$200,785 

1.8 % 

$165,870 

1.7% 

$112,125 

1.3% 

$108,369 

1.3% 

Direct Mail $102,353 

0.8% 

$81,929 

0.8% 

$89,920 

0.9% 

$68,891 

0.8% 

$56,482 

0.7% 

Price Discounts $9,205,107 

73.7% 

$7,699,362 

70.9% 

$7,171,092 

72.1% 

$6,672,428 

78.2% 

$6,492,381 

80.6% 

Promotional Allowances – 

Retailers 

$434,239 

3.5% 

$454,898 

4.2% 

$481,955 

4.8% 

$429,981 

5.0% 

$376,805 

4.7% 

Promotional Allowances – 

Wholesalers 

$471,204 

3.8% 

$479,032 

4.4% 

$448,461 

4.5% 

$449,006 

5.3% 

$410,370 

5.1% 

Promotional Allowances – 

Other 

N/A 

** 

N/A 

** 

$1,245 

0.0% 

$965 

0.0% 

$210 

0.0% 

Sampling $29,431 

0.2% 

$48,719 

0.4% 

$54,261 

0.5% 

$23,784 

0.3% 

$22,166 

0.3% 

Specialty Item Distribution – 

Non-Branded 

$163,761 

1.3% 

$160,047 

1.5% 

$93,798 

0.9% 

$74,956 

0.9% 

$65,574 

0.8% 

Public Entertainment – 

Adult-Only 

$168,098 

1.3% 

$160,104 

1.5% 

$154,749 

1.5% 

$134,328 

1.6% 

$138,889 

1.7% 

Public Entertainment – 

General-Audience 

N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Sponsorships N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

$0 

0.0% 

Endorsements & Testimonials $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Coupons $625,777 

5.0% 

$366,779 

3.4% 

$359,793 

3.6% 

$371,028 

4.3% 

$235,802 

2.9% 

Retail-Value-Added – 

Bonus Cigarettes 

$817,792 

6.5% 

$981,566 

9.0% 

$721,818 

7.3% 

$11,736 

0.1% 

N/A 

** 

Retail-Value-Added – 

Non-Cigarette Bonus 

$14,642 

0.1% 

$17,720 

0.1% 

$10,983 

0.1% 

N/A 

** 

$0 

0.0% 

Company Website $6,497 

0.1% 

$2,351 

0.0% 

$13,172 

0.1% 

$18,300 

0.2% 

$20,829 

0.3% 

Internet – Other $0 

0.0% 

N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Telephone N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Audio-Visual $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Social Media $0 

0.0% 

$0 

0.0% 

Other** $156,938 

1.3% 

$161,231 

1.5% 

$148,260 

1.5% 

$126,354 

1.5% 

$76,705 

1.0% 

Total $12,489,692 $10,864,768 $9,943,068 $8,532,375 $8,052,790 

Sports & Sporting Events*** N/A $33,200 $37,300 N/A $0 

* Because of rounding, sums of percentages may not equal 100 percent. 

** Expenditures denoted “N/A” are included in the “Other” category to avoid potential disclosure of individual company data. 

*** These Sports & Sporting Event Expenditures are rounded to the nearest hundred thousand dollars. 
 

 

 

TABLE 2F 

CIGARETTE ADVERTISING AND PROMOTIONAL EXPENDITURES FOR 2011-2015 

(DOLLARS IN THOUSANDS)* 

2011 2012 2013 2014 2015 

Newspapers $549 

0.0% 

N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Magazines $23,254 

0.3% 

$27,943 

0.3% 

$50,610 

0.6% 

$49,976 

0.6% 

$22,463 

0.3% 

Outdoor $3,100 

0.0% 

$2,211 

0.0% 

$2,268 

0.0% 

$2,216 

0.0% 

$2,020 

0.0% 

Transit $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Point-of-Sale $78,280 

0.9% 

$69,560 

0.8% 

$60,658 

0.7% 

$47,484 

0.6% 

$36,374 

0.4% 

Direct Mail $51,491 

0.6% 

$45,582 

0.5% 

$38,294 

0.4% 

$46,193 

0.6% 

$41,831 

0.5% 

Price Discounts – Retailers‡ 

$7,001,717 

83.6% 

$7,807,477 

85.1% 

$7,648,571 

84.9% 

$5,565,093 

68.9% 

$5,448,562 

65.6% 

Price Discounts – 

Wholesalers‡ 

$1,201,986 

14.9% 

$1,502,637 

18.1% 

Promotional Allowances – 

Retailers 

$360,334 

4.3% 

$337,521 

3.7% 

$293,971 

3.3% 

$261,411 

3.2% 

$217,159 

2.6% 

Promotional Allowances – 

Wholesalers 

$401,006 

4.8% 

$391,146 

4.3% 

$400,004 

4.4% 

$365,836 

4.5% 

$356,730 

4.3% 

Promotional Allowances – 

Other 

$204 

0.0% 

N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Sampling N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Specialty Item Distribution 

- Non-Branded 

$44,394 

0.5% 

$46,912 

0.5% 

$57,061 

0.6% 

$58,248 

0.7% 

$79,359 

1.0% 

Public Entertainment – 

Adult-Only 

$133,134 

1.6% 

$118,995 

1.3% 

$105,072 

1.2% 

$104,898 

1.3% 

$72,422 

0.9% 

Public Entertainment – 

General-Audience 

$0 

0.0% 

N/A 

** 

N/A 

** 

N/A 

** 

$0 

0.0% 

Sponsorships $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Endorsements & 

Testimonials 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Coupons $171,222 

2.0% 

$239,618 

2.6% 

$257,507 

2.9% 

$262,753 

3.3% 

$345,626 

4.2% 

Retail-Value-Added – 

Bonus Cigarettes 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Retail-Value-Added – 

Non-Cigarette Bonus 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Company Website $21,898 

0.3% 

$21,403 

0.2% 

$15,402 

0.2% 

$16,632 

0.2% 

$31,253 

0.4% 

Internet – Other N/A 

** 

$1,309 

0.0% 

$5,441 

0.1% 

$5,410 

0.1% 

N/A 

** 

Telephone N/A 

** 

N/A 

** 

N/A 

** 

$65 

0.0% 

$0 

0.0% 

Audio-Visual $0 

0.0% 

N/A 

** 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Social Media $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Other** $82,678 

1.0% 

$66,734 

0.7% 

$69,371 

0.8% 

$83,773 

1.0% 

$147,132 

1.8% 

Total $8,373,260 $9,176,411 $9,004,229 $8,071,975 $8,303,569 

Sports & Sporting Events $0 $0 $0 $0 $574 

* Because of rounding, sums of percentages may not equal 100 percent. 

** Expenditures denoted “N/A” are included in the “Other” category to avoid potential disclosure of individual company data. 

‡ Prior to 2014, price discounts were not broken down by whether they were paid to retailers or wholesalers. 
 

TABLE 2G 

CIGARETTE ADVERTISING AND PROMOTIONAL EXPENDITURES FOR 2016-2019 

(DOLLARS IN THOUSANDS)* 

2016 2017 2018 2019 

Newspapers N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Magazines $19,948 

0.2% 

$14,944 

0.2% 

$8,567 

0.1% 

$8,667 

0.1% 

Outdoor $1,662 

0.0% 

$1,780 

0.0% 

$2,391 

0.0% 

$1,439 

0.0% 

Point-of-Sale $51,941 

0.6% 

$48,482 

0.6% 

$62,232 

0.7% 

$62,983 

0.8% 

Direct Mail $39,979 

0.5% 

$34,599 

0.4% 

$36,160 

0.4% 

$19,834 

0.3% 

Price Discounts – Retailers $5,806,108 

66.7% 

$6,188,802 

71.7% 

$6,154,985 

73.3% 

$5,695,845 

74.7% 

Price Discounts – 

Wholesalers 

$1,440,776 

16.5% 

$1,194,915 

13.8 % 

$1,054,327 

12.5 % 

$917,380 

12.0 % 

Promotional Allowances – 

Retailers 

$228,828 

2.6% 

$186,855 

2.2% 

$180,253 

2.1% 

$174,884 

2.3% 

Promotional Allowances – 

Wholesalers 

$395,929 

4.5% 

$376,125 

4.4% 

$337,502 

4.0% 

$336,606 

4.4% 

Promotional Allowances – 

Other 

N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Sampling $53 

0.0% 

N/A 

** 

$207 

0.0% 

$0 

0.0% 

Specialty Item Distribution 

- Non-Branded 

$96,044 

1.1% 

$79,512 

0.9% 

$61,568 

0.7% 

$50,533 

0.7% 

Consumer Engagement -

Retail 

$38,219 

0.4% 

$35,987 

0.4% 

$28,815 

0.3% 

$18,824 

0.2% 

Consumer Engagement – 

Adult-Only 

$66,116 

0.8% 

$47,290 

0.5% 

$20,168 

0.2% 

$24,577 

0.3% 

Public Entertainment – 

Adult-Only 

N/A 

** 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Public Entertainment – 

General-Audience 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Sponsorships $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Endorsements & 

Testimonials 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Coupons $379,631 

4.4% 

$301,914 

3.5% 

$316,185 

3.8% 

$231,388 

3.0% 

Retail-Value-Added – 

Bonus Cigarettes 

$0 

0.0% 

N/A 

** 

N/A 

** 

$0 

0.0% 

Retail-Value-Added – 

Non-Cigarette Bonus 

$633 

0.0% 

N/A 

** 

N/A 

** 

N/A 

** 

Company Website $27,701 

0.3% 

$25,084 

0.3% 

$23,626 

0.3% 

$11,670 

0.2% 

Internet – Other N/A 

** 

N/A 

** 

N/A 

** 

N/A 

** 

Telephone N/A 

** 

N/A 

** 

$0 

0.0% 

$0 

0.0% 

Audio-Visual $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Social Media $0 

0.0% 

$0 

0.0% 

$0 

0.0% 

$0 

0.0% 

Other** $112,666 

1.3% 

$100,546 

1.2% 

$114,367 

1.4% 

$69,471 

0.9% 

Total $8,706,234 $8,636,833 $8,401,354 $7,624,104 

Sports & Sporting Events $498 $0 $0 $0 

* Because of rounding, sums of percentages may not equal 100 percent. 

** Expenditures denoted “N/A” are included in the “Other” category to avoid potential disclosure of individual company data. 
 

TABLE 2H 

CIGARETTE ADVERTISING AND PROMOTIONAL EXPENDITURES FOR 2020-21 

(DOLLARS IN THOUSANDS)* 

2020 2021 

Newspapers N/A 

** 

N/A 

** 

Magazines $4,328 

0.1% 

$11,332 

0.1% 

Outdoor $1,815 

0.0% 

$2,161 

0.0% 

Point-of-Sale $47,117 

0.6% 

$49,074 

0.6% 

Direct Mail $12,303 

0.2% 

$19,110 

0.2% 

Price Discounts – Retailers $6,065,320 

77.4% 

$6,011,776 

74.6% 

Price Discounts – 

Wholesalers 

$875,976 

11.2 % 

$917,321 

11.4% 

Promotional Allowances – 

Retailers 

$181,052 

2.3% 

$235,356 

2.9% 

Promotional Allowances – 

Wholesalers 

$343,281 

4.4% 

$487,129 

6.0% 

Promotional Allowances – 

Other 

N/A 

** 

N/A 

** 

Sampling $6 

0.0 

$4 

0.0% 

Specialty Item Distribution 

- Non-Branded 

$41,262 

0.5% 

$43,519 

0.5% 

Consumer Engagement -

Retail 

$11,940 

0.2% 

N/A 

** 

Consumer Engagement – 

Adult-Only 

$11,535 

0.1% 

$9,984 

0.1% 

Public Entertainment – 

Adult-Only 

$0 

0.0% 

N/A 

** 

Public Entertainment – 

General-Audience 

$0 

0.0% 

$0 

0.0% 

Sponsorships $0 

0.0% 

$0 

0.0% 

Endorsements & 

Testimonials 

$0 

0.0% 

$0 

0.0% 

Coupons $156,509 

2.0% 

$152,335 

1.9% 

Retail-Value-Added – 

Bonus Cigarettes 

$0 

0.0% 

$0 

0.0% 

Retail-Value-Added – 

Non-Cigarette Bonus 

N/A 

** 

N/A 

** 

Company Website $8,379 

0.1% 

$7,781 

0.1% 

Internet – Other N/A 

** 

$3,315 

0.0% 

Telephone $0 

0.0% 

$0 

0.0% 

Audio-Visual $0 

0.0% 

$0 

0.0% 

Social Media N/A 

** 

$0 

0.0% 

Other** $78,682 

1.0% 

$109,721 

1.4% 

Total $7,839,506 $8,059,919 

Sports & Sporting Events $0 $0 

* Because of rounding, sums of percentages may not equal 100 percent. 

** Expenditures denoted “N/A” are included in the “Other” category to avoid potential disclosure of individual company data. 
 

 

 

 

 

 TABLE 3 

DOMESTIC CIGARETTE ADVERTISING EXPENDITURES 

BY MEDIA FOR YEARS 1963 - 1974*

 (MILLIONS OF DOLLARS) 

YEAR TV RADIO NEWSPAPER MAGAZINES DIRECT BILLBOARD/ 

POSTER/ 

OUTDOOR/ 

TRANSIT 

OTHER TOTAL 

1963 151.7 31.6 45.6 13.2 7.4 249.5 

1964 170.2 25.5 45.2 14.6 5.8 261.3 

1965 175.6 24.8 41.9 14.7 6.0 263.0 

1966 198.0 31.3 43.4 17.9 6.9 297.5 

1967 226.9 17.5 41.2 20.3 6.0 311.9 

1968 217.2 21.3 44.6 21.6 6.0 310.7 

1969 221.3 13.6 48.7 13.4 8.9 305.9 

1970 205.0 12.4 14.7 49.5 16.9 11.7 4.5 314.7 

1971 2.2 0 59.3 98.3 27.0 60.6 4.2 251.6 

1972 0 0 63.1 96.1 22.9 67.5 8.0 257.6 

1973 0 0 65.3 92.4 15.2 63.2 11.4 247.5 

1974 0 0 80.5 114.6 31.1 71.4 9.2 306.8 









* For 1963 through 1974, the reporting companies did not report promotional activities which they did not consider to be 

advertising. The data reported in Tables 2 through 2G were not collected in their present form until 1975. Thus, Table 3, which 

reports cigarette advertising expenditures from 1963 through 1974, has been retained in this report for comparative purposes. 
TABLE 4A 

DOMESTIC MARKET SHARE OF CIGARETTES BY TAR YIELD 

(1967-1990) 

Year 

Market share of cigarettes having tar yields of: 

15 mg. or less 12 mg. or less 9 mg. or less 6 mg. or less 3 mg. or less 

1967 2.0% 

1968 2.5% 

1969 3.0% 

1970 3.6% 

1971 3.8% 

1972 6.6% 

1973 8.9% 

1974 8.9% 

1975 13.5% 

1976 15.9% 

1977 22.7% 

1978 27.5% 

1979 40.9% 

1980 44.8% 34.4% 16.8% 7.3% 3.3% 

1981 56.0% 40.1% 24.6% 9.6% 3.7% 

1982 52.2% 43.8% 27.8% 8.9% 2.9% 

1983 53.1% 44.9% 27.9% 9.4% 3.1% 

1984 51.0% 43.4% 26.3% 9.4% 2.9% 

1985 51.9% 43.1% 25.3% 8.4% 2.3% 

1986 52.6% 44.5% 22.3% 9.9% 2.6% 

1987 55.4% 47.8% 20.2% 10.0% 2.5% 

1988 54.2% 48.7% 20.1% 10.7% 3.1% 

1989 55.1% 48.4% 21.5% 11.4% 2.4% 

1990 60.6% 51.5% 25.5% 12.2% 2.8% 
TABLE 4B 

DOMESTIC MARKET SHARE OF CIGARETTES BY TAR YIELD 

(1991-2016) 

Year 

Market share of cigarettes having tar yields of: 

15 mg. or less 12 mg. or less 9 mg. or less 6 mg. or less 3 mg. or less 

1991 60.5% 52.6% 22.0% 12.7% 2.6% 

1992 68.7% 52.9% 24.9% 12.7% 2.5% 

1993 66.5% 53.3% 23.4% 12.6% 1.9% 

1994 71.2% 53.7% 23.1% 12.3% 2.1% 

1995 72.7% 53.6% 27.1% 12.2% 2.2% 

1996 67.4% 55.5% 22.3% 11.9% 1.9% 

1997 70.2% 55.6% 21.9% 11.5% 1.7% 

1998 81.9% 56.8% 22.9% 13.2% 1.6% 

1999 86.6% 57.4% 25.3% 13.6% 1.6% 

2000 87.1% 50.4% 23.7% 13.6% 1.3% 

2001 85.2% 58.1% 22.6% 13.2% 1.0% 

2002 84.9% 58.2% 22.5% 12.9% 0.9% 

2003 84.9% 59.5% 22.5% 12.6% 0.8% 

2004 84.8% 57.7% 19.2% 11.5% 0.8% 

2005 83.5% 58.4% 18.7% 11.5% 0.6% 

2006 84.4% 57.7% 19.5% 11.1% 0.5% 

2007 82.7% 57.3% 19.6% 10.7% 0.4% 

2008 84.3% 57.6% 18.0% 10.3% 0.3% 

2009 74.7% 54.4% 15.5% 9.6% 0.3% 

2010 86.3% 53.8% 12.9% 8.2% 0.2% 

2011* 94.1% 53.3% 12.2% 7.9% 0.2% 

2012* 88.6% 51.6% 15.5% 8.2% 0.2% 

2013* 87.3% 51.7% 14.0% 7.4% 0.2% 

2014* 83.3% 49.0% 16.7% 6.9% 0.2% 

2015* 84.5% 52.4% 14.8% 7.2% 0.2% 

2016* 87.9% 52.2% 16.7% 6.7% 0.2% 

* Prior to 2011, the companies were required to submit tar, nicotine, and carbon monoxide yield data for every cigarette variety 

they sold. From 2011 through 2016, the companies were only required to submit data in their possession or control; the 

Commission did not require them to test their cigarettes. As a result, market share comparisons both within a given year and to 

previous years might no longer be accurate. 
 

1965 

1970 

1975 

1980 

1985 

TABLE 5A 

DOMESTIC MARKET SHARE OF FILTER AND NON-FILTER CIGARETTES 

(1963-1986) 

Year Non-filter Filter Charcoal Non-charcoal 

1963 42% 58% * * 

1964 39% 61% * * 

36% 64% * * 

1966 32% 68% * * 

1967 28% 72% * * 

1968 26% 74% 6% 68% 

1969 23% 77% 6% 71% 

20% 80% 6% 74% 

1971 18% 82% 6% 76% 

1972 16% 84% 6% 78% 

1973 15% 85% 5% 80% 

1974 14% 86% 5% 81% 

13% 87% 5% 82% 

1976 12% 88% 4% 84% 

1977 10% 90% 4% 86% 

1978 10% 90% 3% 87% 

1979 9% 91% 3% 88% 

8% 92% 3% 89% 

1981 8% 92% 2% 90% 

1982 7% 93% 2% 91% 

1983 7% 93% 2% 91% 

1984 7% 93% 2% 91% 

6% 94% 1% 93% 

1986 6% 94% 1% 93% 

* Figures for charcoal filter cigarettes for the years 1963 through 1967 were not obtained. 
 

TABLE 5B 

DOMESTIC MARKET SHARE OF FILTER AND NON-FILTER CIGARETTES 

(1987-2021) 

Year Non-filter Filter 

1987 4% 96% 

1988 5% 95% 

1989 5% 95% 

1990 5% 95% 

1991 4% 96% 

1992 3% 97% 

1993 3% 97% 

1994 3% 97% 

1995 3% 97% 

1996 3% 97% 

1997 2% 98% 

1998 2% 98% 

1999 2% 98% 

2000 2% 98% 

2001 2% 98% 

2002 2% 98% 

2003 1% 99% 

2004 1% 99% 

2005 1% 99% 

2006 1% 99% 

2007 1% 99% 

2008 1% 99% 

2009 0.50% 99.50% 

2010 0.60% 99.40% 

2011 0.50% 99.50% 

2012 0.40% 99.60% 

2013 0.40% 99.60% 

2014 0.40% 99.60% 

2015 0.20% 99.80% 

2016 0.30% 99.70% 

2017 0.30% 99.70% 

2018 0.30% 99.70% 

2019 0.20% 99.80% 

2020 0.20% 99.80% 

2021 0.20% 99.80% 
 

 

 

 

 

 

1970 

1980

1990

2000

2010 

 TABLE 6A 

DOMESTIC MARKET SHARE OF CIGARETTES BY LENGTH IN MILLIMETERS 

(1967-2010) 

YEAR 68-72 mm 79-88 mm 94-101 mm 110-121 mm 

(King) (Long) 

1967 14% 77% 9% ---

1968 12% 74% 13% ---

1969 11% 74% 16% ---

9% 73% 18% ---

1971 8% 72% 20% ---

1972 8% 71% 21% ---

1973 7% 71% 22% ---

1974 6% 71% 23% --- * 

1975 6% 69% 24% 1% 

1976 5% 69% 24% 2% 

1977 5% 67% 26% 2% 

1978 5% 65% 27% 2% 

1979 4% 65% 30% 2%

 3% 63% 32% 2% 

1981 3% 62% 33% 2% 

1982 3% 61% 34% 2% 

1983 3% 60% 34% 2% 

1984 3% 59% 36% 2% 

1985 3% 58% 37% 2% 

1986 2% 58% 37% 3% 

1987 2% 57% 38% 3% 

1988 2% 57% 38% 2% 

1989 2% 57% 39% 2%

 2% 57% 39% 2% 

1991 2% 56% 40% 2% 

1992 2% 56% 41% 2% 

1993 1% 55% 42% 2% 

1994 1% 56% 41% 2% 

1995 1% 57% 40% 2% 

1996 1% 57% 40% 2% 

1997 1% 58% 39% 2% 

1998 1% 59% 38% 2% 

1999 1% 59% 38% 2%

 1% 60% 37% 2% 

2001 1% 60% 38% 1% 

2002 1% 61% 37% 2% 

2003 1% 61% 36% 2% 

2004 1% 62% 35% 2% 

2005 1% 62% 35% 2% 

2006 1% 62% 35% 2% 

2007 1% 65% 32% 2% 

2008 2% 61% 34% 2% 

2009 2% 61% 35% 2% 

3% 59% 36% 2% 

* The 110-121 mm length was combined with 94-101 mm length. 
 

 

 

 TABLE 6B 

DOMESTIC MARKET SHARE OF CIGARETTES BY LENGTH IN MILLIMETERS 

(2011-2021) 

YEAR 68-72 mm 79-88 mm 94-101 mm 110-121 mm 

(King) (Long) 

2011 3% 57% 38% 2% 

2012 3% 57% 39% 1%

 2013* 3% 57% 39% 1%

 2014 3% 58% 38% 1% 

2015 3% 53% 43% 1% 

2016 3% 56% 40% 1% 

2017 3% 56% 41% 1% 

2018 3% 56% 41% 1%

 2019 3% 56% 41% 1% 

2020 3% 56% 41% 1% 

2021 2% 56% 41% 1% 

* The table does not report the less than 0.1% share of cigarettes sold in 2013 with a 93 mm length. 
 TABLE 7A 

DOMESTIC MARKET SHARE OF MENTHOL AND NON-MENTHOL CIGARETTES 

(1963-2000) 

YEAR MENTHOL 

1963 16% 

1964 16% 

1965 18% 

1966 19% 

1967 20% 

1968 21% 

1969 22% 

1970 23% 

1971 24% 

1972 24% 

1973 25% 

1974 27% 

1975 27% 

1976 28% 

1977 28% 

1978 28% 

1979 29% 

1980 28% 

1981 28% 

1982 29% 

1983 28% 

1984 28% 

1985 28% 

1986 28% 

1987 28% 

1988 28% 

1989 27% 

1990 26% 

1991 27% 

1992 26% 

1993 26% 

1994 25% 

1995 25% 

1996 25% 

1997 25% 

1998 26% 

1999 26% 

2000 26% 

NON-MENTHOL 

84% 

84% 

82% 

81% 

80% 

79% 

78% 

77% 

76% 

76% 

75% 

73% 

73% 

72% 

72% 

72% 

71% 

72% 

72% 

71% 

72% 

72% 

72% 

72% 

72% 

72% 

73% 

74% 

73% 

74% 

74% 

75% 

75% 

75% 

75% 

74% 

74% 

74% 
TABLE 7B 

DOMESTIC MARKET SHARE OF MENTHOL AND NON-MENTHOL CIGARETTES 

(2001-2021) 

YEAR MENTHOL 

2001 26% 

2002 27% 

2003 27% 

2004 27% 

2005 27% 

2006 28% 

2007 29% 

2008 27% 

2009 29% 

2010 31% 

2011 32% 

2012 33% 

2013 34% 

2014 33% 

2015 26% 

2016 35% 

2017 36% 

2018 36% 

2019 37% 

2020 37% 

2021 37% 

NON-MENTHOL 

74% 

73% 

73% 

73% 

73% 

72% 

71% 

73% 

71% 

69% 

68% 

67% 

66% 

67% 

74% 

65% 

64% 

64% 

63% 

63% 

63% 
 

 

 

 

 

 

 

 

 

 

 

 

TABLE 8A DISCLOSURE OF TAR AND NICOTINE RATINGS ON CIGARETTE PACKS (1994-

2001) 

1994 1995 1996 1997 1998 1999 2000 2001 

% cigarettes sold that disclose 

ratings on the pack 

6.3% 6.3% 6.1% 5.8% 5.3% 4.1% 3.6% 1.8% 

more than 15 

mg. tar 

share of 

varieties in 

tar group 

28.8% 27.3% 32.7% 29.8% 18.0% 13.4% 12.9% 14.8% 

% that 

discloses 

ratings on 

pack 

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 

12-15 mg. tar share of 

varieties in 

tar group 

19.3% 21.0% 15.3% 16.7% 29.1% 32.5% 39.0% 29.7% 

% that 

discloses 

ratings on 

pack 

0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 

8-11 mg. tar share of 

varieties in 

tar group 

38.6% 38.7% 39.2% 41.0% 39.4% 40.3% 33.9% 42.1% 

% that 

discloses 

ratings on 

pack 

2.4% 2.8% 2.6% 2.3% 3.2% 1.6% 0.7% 1.0% 

4-7 mg. tar share of 

varieties in 

tar group 

11.2% 10.8% 10.9% 10.8% 11.9% 12.2% 12.9% 12.5% 

% that 

discloses 

ratings on 

pack 

30.7% 30.1% 29.3% 28.6% 20.7% 16.2% 16.5% 3.7% 

3 mg. tar or 

less 

share of 

varieties in 

tar group 

2.1% 2.2% 1.9% 1.7% 1.6% 1.6% 1.3% 1.0% 

% that 

discloses 

ratings on 

pack 

91.8% 89.1% 97.2% 97.3% 97.4% 92.3% 92.0% 87.9% 
TABLE 8B 

DISCLOSURE OF TAR RATINGS ON CIGARETTE PACKS (2002-2011)*

 2002 2003 2004 2005 2006 2007 2008 2009 

% that discloses ratings on the pack 1.4% 1.2% 1.2% 0.9% 0.8% 0.8% 0.0% 0.0% 

more than 15 mg. tar 

share of varieties in group 

15.1% 15.1% 15.2% 16.5% 15.5% 17.3% 15.7% 25.2% 

% that discloses ratings on pack 

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 

12-15 mg. tar share of varieties in group 28.8% 28.9% 30.3% 28.3% 28.4% 27.4% 29.9% 23.1% 

% that discloses ratings on pack 

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 

8-11 mg. tar share of varieties 

in group 

43.0% 43.2% 42.5% 43.3% 44.5% 44.3% 43.7% 41.8% 

% that discloses ratings on pack 

0.9% 0.8% 0.7% 0.6% 0.5% 0.5% 0.0% 0.0% 

4-7 mg. tar share of varieties 

in group 

12.2% 12.0% 11.2% 11.3% 10.9% 10.5% 10.3% 9.7% 

% that discloses ratings on pack 

1.8% 1.5% 1.5% 1.2% 1.0% 0.8% 0.0% 0.0% 

3 mg. tar or less share of varieties 

in group 

0.9% 0.8% 0.8% 0.6% 0.5% 0.4% 0.3% 0.3% 

% that discloses ratings on pack 

88.7% 89.9% 91.6% 90.7% 94.9% 100.0 

% 

0.0% 0.0% 

* Prior to 2011, the companies were required to submit tar yield data for every cigarette variety they sold. Since 2011, the companies have only bee

possession or control; the Commission has not required them to test their cigarettes. As a result, market share comparisons both within a given yelonger be accurate. Given that and the fact that since 2008 the companies have reported that they have not disclosed tar ratings on any of their paclonger be updating this table. 
APPENDIX 

2021 Advertising and Promotional Expenditure Categories 

Newspapers: Newspaper advertising; but excluding expenditures in connection with sampling, 

consumer engagement, specialty item distribution, public entertainment, endorsements, 

sponsorships, coupons, and retail-value-added. 

Magazines: Magazine advertising; but excluding expenditures in connection with sampling, 

consumer engagement, specialty item distribution, public entertainment, endorsements, 

sponsorships, coupons, and retail-value-added. 

Outdoor: Billboards; signs and placards in arenas, stadiums, and shopping malls, whether they are 

open air or enclosed; and any other advertisements placed outdoors, regardless of their size, 

including those on cigarette retailer property; but excluding expenditures in connection with 

sampling, consumer engagement, specialty item distribution, public entertainment, endorsements, 

sponsorships, coupons, and retail-value-added. 

Point-of-Sale: Point-of-sale advertisements, that is, materials displayed or distributed at a retail 

location; but excluding expenditures in connection with outdoor advertising, sampling, consumer 

engagement, specialty item distribution, public entertainment, endorsements, sponsorships, 

coupons, and retail-value-added. 

Direct Mail: Direct-mail advertising; but excluding expenditures in connection with sampling, 

consumer engagement, specialty item distribution, public entertainment, endorsements, 

sponsorships, coupons, retail-value-added, and Internet advertising not on the company website. 

Price Discounts – Retailers: Price discounts paid to cigarette retailers in order to reduce the price 

of cigarettes to consumers, including off-invoice discounts, buy-downs, voluntary price reductions, 

and trade programs; but excluding retail-value-added expenditures for promotions involving free 

cigarettes and expenditures involving coupons. 

Price Discounts – Wholesalers: Price discounts paid to cigarette wholesalers in order to reduce 

the price of cigarettes to consumers, including off-invoice discounts, buy-downs, voluntary price 

reductions, and trade programs; but excluding retail-value-added expenditures for promotions 

involving free cigarettes and expenditures involving coupons. 

Promotional Allowances – Retailers: Promotional allowances paid to cigarette retailers in order 

to facilitate the sale or placement of any cigarette, including payments for stocking, shelving, 

displaying, and merchandising brands; volume rebates; incentive payments; and the cost of 

cigarettes given to retailers for free for subsequent sale to consumers; but excluding expenditures in 

connection with newspapers, magazines, outdoor, audio-visual, direct mail, point-of-sale, and price 

discounts. 
Promotional Allowances – Wholesalers: Promotional allowances paid to cigarette wholesalers in 

order to facilitate the sale or placement of any cigarette, including payments for volume rebates, 

incentive payments, value-added services, promotional execution and satisfaction of reporting 

requirements; but excluding expenditures in connection with newspapers, magazines, outdoor, 

audio-visual, direct mail, point-of-sale, price discounts, and retail promotional allowances. 

Promotional Allowances – Other: Promotional allowances paid to any persons other than 

retailers, wholesalers, and full-time company employees who are involved in the cigarette 

distribution and sales process in order to facilitate the sale or placement of any cigarette; but 

excluding expenditures in connection with newspapers, magazines, outdoor, audio-visual, direct 

mail, point-of-sale, price discounts, and retail and wholesale promotional allowances. 

Sampling: Sampling of cigarettes, including the cost of the cigarettes, all associated excise taxes 

and increased costs under the Master Settlement Agreement, and the cost of organizing, promoting, 

and conducting sampling. Sampling includes the distribution of cigarettes for consumer testing or 

evaluation when consumers are able to smoke the cigarettes outside of a facility operated by the 

company, but not the cost of actual clinical testing or market research associated with such 

cigarette distributions. Sampling also includes the distribution of coupons for free cigarettes, when 

no purchase or payment is required to obtain the coupons or cigarettes. 

Specialty Item Distribution – Non-Branded: All costs of distributing any items (other than 

cigarettes, items the sole function of which is to advertise or promote cigarettes, or written or 

electronic publications), whether distributed by sale, redemption of coupons, or otherwise, that do 

not bear the name, logo, or an image of any portion of the package of any brand or variety of 

cigarette, including the cost of the items distributed but subtracting any payments received for the 

item. The costs associated with distributing non-cigarette items in connection with sampling or 

retail-value-added programs are reported in those categories, not as specialty item distribution. 

Consumer Engagement – Retail: All costs of consumer engagement at cigarette retail locations 

open to underage individuals, including any third-party agency fees, but excluding the cost of 

coupons distributed in the course of consumer engagement activities. 

Consumer Engagement – Adult-Only: All costs of consumer engagement of smokers in adultonly facilities, including any third-party agency fees, but excluding the cost of coupons distributed 

in the course of consumer engagement activities. 

Public Entertainment – Adult-Only: Public entertainment events bearing or otherwise displaying 

the name or logo or an image of any portion of the package of any of a company’s cigarettes or 

otherwise referring or relating to cigarettes, which take place in an adult-only facility, including all 

expenditures made by the company in promoting and/or sponsoring such events; but excluding 

expenditures in connection with adult-only consumer engagement. Such events must include 

entertainment, as opposed to simply consumer engagement. 

Public Entertainment – General-Audience: Public entertainment events bearing or otherwise 

displaying the name or logo or an image of any portion of the package of any of a company’s 

cigarettes or otherwise referring or relating to cigarettes, which do not take place in an adult-only 

facility, including all expenditures made by the company in promoting and/or sponsoring such 
events. Such events must include entertainment, as opposed to simply consumer engagement. 

Sponsorships: Sponsorships of sports teams or individual athletes, but excluding endorsements. 

Endorsements & Testimonials: Endorsements, testimonials, and product placement. 

Coupons: All costs associated with coupons for the reduction of the retail cost of cigarettes, 

regardless of how they are distributed or redeemed, including all costs associated with advertising 

or promotion, design, printing, distribution, and redemption. However, when coupons are 

distributed for free cigarettes and no purchase or payment is required to obtain the coupons or the 

cigarettes, these activities are considered to be sampling and not couponing. 

Retail-Value-Added – Bonus Cigarettes: Retail-value-added expenditures for promotions 

involving free cigarettes (e.g., buy two packs, get one free), whether or not the free cigarettes are 

physically bundled together with the purchased cigarettes, including all expenditures and costs 

associated with the value added to the purchase of cigarettes (e.g., excise taxes paid for the free 

cigarettes and increased costs under the Master Settlement Agreement). 

Retail-Value-Added – Non-Cigarette Bonus: Retail-value-added expenditures for promotions 

involving free or discounted non-cigarette products (e.g., buy two, get a cigarette lighter or buy 

two, save 20 cents per gallon of gasoline), including all expenditures and costs associated with the 

value added to the purchase of cigarettes. 

Company Website: All expenditures associated with advertising on any company Internet website 

that can be accessed by computers located in the United States. 

Internet – Other: Internet advertising other than on the company’s own Internet website, 

including on the World Wide Web, on commercial online services, and through electronic mail 

messages; but excluding costs associated with social media marketing. 

Telephone: Telephone advertising, including costs associated with the placement of telemarketing 

calls or the operation of incoming telephone lines that allow consumers to participate in any 

promotion or hear pre-recorded product messages; but excluding costs associated with having 

customer service representatives available for responding to consumer complaints or questions. 

Social Media Marketing: All expenditures for social media marketing on websites or other online 

services or communities, including but not limited to social networking sites, microblogging sites, 

content-sharing sites, and blogs. 

Audio-visual: Audio-visual or video advertising on any medium of electronic communication not 

subject to the Federal Communications Commission’s jurisdiction, including screens at motion 

picture theaters, video cassettes or DVDs, and television screens or monitors in stores; but 

excluding expenditures in connection with Internet advertising. 

Other: Advertising and promotional expenditures not covered by another category. To the extent 

that third-party agency fees relating to cigarette advertising, merchandising, or promotion cannot 

be divided based on the materials to which they relate, they should be reported in this category. 
Sports and Sporting Events: All advertising and promotional expenditures connected with or 

related to sports or sporting events, including, but not limited to: (i) the sponsoring, advertising, or 

promotion of sports or sporting events; support of an individual, group, or sports team; and 

purchase of or support for sports equipment, uniforms, sports facilities and/or training facilities; (ii) 

all expenditures for advertising in the name of the company or any of its cigarette brands in a sports 

facility, on a scoreboard or in conjunction with the reporting of sports results; (iii) all expenditures 

connected with functional promotional items (e.g., hats or posters) provided at or in connection 

with a sporting event; and (iv) all expenditures associated with cigarette sampling or consumer 

engagement in connection with a sporting event, including sampling or consumer engagement in an 

adult-only facility in the grounds or parking lot of a sports facility. “Sports and sporting events” 

includes, but is not limited to, football, basketball, baseball, hockey, tennis, wrestling, karate, judo, 

weight lifting, volleyball, skiing, skating, sailing, boating, equestrian, rodeo, automobile, race car, 

funny car, motorcycle, bicycle, truck, monster truck, tractor-pull, fishing, and hunting events, 

competitions, tournaments, and races. This category is duplicative of expenditures for other 

categories.