UNITED STATES OF AMERICA

BEFORE THE FEDERAL TRADE COMMISSION

COMMISIONERS: Edith Ramirez, Chairwoman 

Julie Brill 

Maureen K. Ohlhausen 

Joshua D. Wright 

Terrell McSweeny

____________________________________

)

In the Matter of )

)

ECM BioFilms, Inc., ) Docket No. 9358

a corporation, also d/b/a ) PUBLIC DOCUMENT

Enviroplastics International )

 )

COMPLAINT COUNSEL’S NOTICE OF APPEAL

Pursuant to Commission Rule of Practice 3.52(b), Complaint Counsel hereby gives notice 

that it will appeal against ECM BioFilms, Inc. (“Respondent”) the following portions of the 

Initial Decision and Order entered by Hon. D. Michael Chappell in the above-entitled action, as 

well as any related procedural, evidentiary, and substantive rulings:

1. The failure to find that the Complaint alleged certain claims.

2. The failure to find that certain of the challenged advertisements made the claims alleged 

in the Complaint.

3. The failure to find that Respondent lacks substantiation for certain of the claims made in

the challenged advertisements.

4. The failure to find that certain of Respondent’s claims in the challenged advertisements 

are false.

5. The level and type of substantiation required for the challenged advertising claims.

6. The failure to find that certain of the challenged claims are material to consumers.

02 10 2015
PUBLIC DOCUMENT

2

7. Certain provisions of the Order entered by the Administrative Law Judge.

Complaint Counsel intends to preserve and advance all arguments presented before the 

Administrative Law Judge at the evidentiary hearing and through Complaint Counsel’s post-trial

briefs, including Complaint Counsel’s Proposed Findings of Fact and Conclusions of Law, PostTrial Brief, and Post-Trial Reply Brief. Moreover, Complaint Counsel specifically objects to 

those rulings that affected evidentiary decisions at the hearing, and that resulted in the improper 

exclusion or inclusion from, or insufficiency of, evidence in the record.

Complaint Counsel will file a timely brief perfecting this notice of appeal under 16 CFR 

§ 3.52(b) and (c).

Dated: February 10, 2015 Respectfully submitted,

/s/ Katherine Johnson

Katherine Johnson (kjohnson3@ftc.gov) 

Elisa Jillson (ejillson@ftc.gov)

Federal Trade Commission

600 Pennsylvania Ave., N.W. CC-9528

Washington, DC 20580

Phone: 202-326-2185;-3001

Fax: 202-326-3197
 CERTIFICATE OF SERVICE

I hereby certify that on February 10, 2015, I caused a true and correct copy of the 

foregoing to be served as follows:

One electronic copy to the Office of the Secretary, and one copy through the FTC’s e-filing 

system:

Donald S. Clark, Secretary

Federal Trade Commission

600 Pennsylvania Ave., NW, Room H-159

Washington, DC 20580

Email: secretary@ftc.gov

One electronic copy and one hard copy to the Office of the Administrative Law Judge:

The Honorable D. Michael Chappell

Administrative Law Judge

600 Pennsylvania Ave., NW, Room H-110

Washington, DC 20580

One electronic copy to Counsel for the Respondent:

Jonathan W. Emord

Emord & Associates, P.C.

11808 Wolf Run Lane

Clifton, VA 20124

Email: jemord@emord.com

Peter Arhangelsky

Emord & Associates, P.C.

3210 S. Gilbert Road, Suite 4

Chandler, AZ 85286

Email: parhangelsky@emord.com

Eric J. Awerbuch

Emord & Associates, P.C. 3210 S. Gilbert Road, Suite 4 Chandler, AZ 85286 Email: eawerbuch@emord.com

Bethany Kennedy

Emord & Associates, P.C. 3210 S. Gilbert Road, Suite 4 Chandler, AZ 85286 Email: bkennedy@emord.com

I further certify that I possess a paper copy of the signed original of the foregoing 

document that is available for review by the parties and the adjudicator.

Date: February 10, 2015 /s/ Katherine Johnson

Katherine Johnson (kjohnson3@ftc.gov) 

Elisa Jillson (ejillson@ftc.gov)

Federal Trade Commission

600 Pennsylvania Ave., N.W. CC-9528

Washington, DC 20580

Phone: 202-326-2185;-3001

Fax: 202-326-3197
Notice of Electronic Service for Public Filings

I hereby certify that on February 10, 2015, I filed via hand a paper original and electronic copy of the foregoing

Complaint Counsel's Notice of Appeal, with:

D. Michael Chappell

Chief Administrative Law Judge

600 Pennsylvania Ave., NW

Suite 110

Washington, DC, 20580

Donald Clark

600 Pennsylvania Ave., NW

Suite 172

Washington, DC, 20580

I hereby certify that on February 10, 2015, I filed via E-Service of the foregoing Complaint Counsel's Notice of

Appeal, with:

Jonathan Emord

Emord & Associates, P.C.

jemord@emord.com

Respondent

Peter Arhangelsky

Emord & Associates, P.C.

parhangelsky@emord.com

Respondent

Lou Caputo

Emord & Associates, P.C.

lcaputo@emord.com

Respondent

Katherine Johnson

Complaint Counsel

Federal Trade Commission

kjohnson3@ftc.gov

Complaint

Elisa Jillson

Complaint Counsel

Federal Trade Commission

ejillson@ftc.gov

Complaint

Jonathan Cohen

Federal Trade Commission, Bureau of Consumer Protection, Enforcement Division

jcohen2@ftc.gov

Complaint

Joshua Millard

Attorney

Federal Trade Commission

jmillard@ftc.gov

Complaint

Benjamin Theisman

Attorney
Federal Trade Commission

btheisman@ftc.gov

Complaint

Eric Awerbuch

Emord & Associates

eawerbuch@emord.com

Respondent

Arturo DeCastro

Attorney

Federal Trade Commission

adecastro@ftc.gov

Complaint

Bethany Kennedy

Ms.

Emord & Associates, P.C.

bkennedy@emord.com

Respondent

Katherine Johnson

Attorney