Exhibit B
SAFER FOR HOMES, BUILDINGS 

AND THE ENVIRONMENT. 

Natura US Patent No. 8,507,579 • Gennex® colorants U.S. Patent No. 7,402,627 & 7,750,074

© 2015 Benjamin Moore & Co. Benjamin Moore, Gennex, Green Promise, Natura, and the triangle“M”symbol are registered trademarks, licensed to Benjamin Moore & Co. 

The CERTIFIED ASTHMA & ALLERGY FRIENDLY Mark is a Registered Certification Mark of the ASTHMA AND ALLERGY FOUNDATION 

OF AMERICA and ALLERGY STANDARDS LTD., Cradle to Cradle CertifiedTM is a certification mark licensed by the Cradle to Cradle 

Products Innovation Institute. All other marks are the property of their respective owners. Printed in USA on recycled paper.

*Zero VOC according to EPA Method 24 

**Zero emissions and/or no harsh fumes - No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010

• Zero VOCs*

• Zero emissions with no harsh fumes**

• Self-priming on most surfaces

• Dries fast for quicker return to service

• Excellent adhesion with a durable finish

• Available in over 3500 colors

FEATURES

The Green Promise® designation is Benjamin Moore’s assurance 

that its environmentally friendly coatings meet and often exceed 

the strictest industry standards.

FINISH CODE VEHICLE TYPE VOLUME 

SOLIDS %

COVERAGE

Sq.Ft./Gallon DRY TIME

VOC 

Grams/

liter

Flat 0512 100% Acrylic Latex 45.5 375-425

Set to the touch 30 

mins., To re-coat 

1 to 2 hours

0

Eggshell 0513 100% Acrylic Latex 44.0 375-425

Set to the touch 30 

mins., To re-coat 

1 to 2 hours

0

Semi-Gloss 0514 100% Acrylic Latex 37.0 375-425

Set to the touch 30 

mins., To re-coat 

1 to 2 hours

0

Natura® Zero VOC primer is available under our Fresh Start® line of primers. 

Safety Data Sheets and Technical Data Sheets are available at benjaminmoore.com.

TECHNICAL DATA

THE BENJAMIN MOORE® ADVANTAGE:

• Over 5,000 independent 

retailers and 200+ field & 

architectural representatives 

ready to help you 

• A full selection of premium 

products for every job 

• An architectural support program 

to help you specify the right 

products for any job 

• On-site specification and 

inspection help for complicated 

or difficult jobs 

• Value-added business programs 

and services for professional 

contractors

• The colors designers prefer

Benjamin Moore® is a proud 

member of the U.S. Green Building 

Council, a nonprofit organization of 

building industry leaders working to 

make environmentally responsible, 

profitable, and healthy buildings.

Contact your Benjamin Moore 

representative to learn more about 

Waterborne Satin Impervo® and the 

Benjamin Moore advantage. 

To find a representative in your 

area, visit benjaminmoore.com or 

call 1-866-708-9180.

AVAILABLE FINISHES

023906172244

/M2440523 8/2015
With zero VOCs, zero emissions and 

no harsh fumes**, Natura can have a 

positive impact on air quality. This is a 

truly environmentally friendly paint 

without sacrifice to performance or 

color integrity. 

GOING 

BEYOND 

JUST 

GREEN

NATURA IS GREEN WITHOUT COMPROMISE®

INDEPENDENTLY TESTED & CERTIFIED

Natura is Benjamin Moore’s 

most decorated product. 

Whether you are painting a 

home, school or a building, 

you can be confident in 

knowing you’ve used the 

best for your environmentally 

sensitive project needs.

2015 Product of the Year award

This award seeks to guide 

consumers to products for 

their quality and innovation by 

category. It is a consumer-voted

award based on a survey of 

40,000 consumers conducted by 

TNS, a global consumer research 

company. Natura was selected 

in the Interior Paint category.

asthma & allergy friendlyTM 

Administered by the Asthma 

and Allergy Foundation of America, 

this program seeks to scientifically 

test and identify consumer products 

that are more suitable for people 

with asthma and allergies.

For more information, visit 

www.aafa.org/certified.

Cradle to Cradle 

CertifiedTM Silver 

Cradle to Cradle CertifiedTM is 

a multi-attribute certification 

program. Products are evaluated 

for material health, material 

reutilization, renewable energy use 

and carbon management, water 

stewardship, and social fairness. 

For more information about the 

Cradle to Cradle Products Innovation 

Institute visit www.C2CCertified.org.

Qualifies for LEED® 

& LEED v4 Credit 

The U.S. Green Building Council’s 

rating system for green building 

leadership awards credit for satisfied 

prerequisites in design, construction 

and maintenance. For more 

information visit www.usgbc.org.

MPI Green PerformanceTM

Masters Painters Institute educates 

professionals on products based on 

performance-based standards and 

lab testing. Natura meets multiple 

specifications including those under 

MPI Green PerformanceTM.

CHPS (Collaborative for High 

Performance Schools)

Provides the acceptance criteria for 

products that help schools meet 

their green building criteria and 

deliver environmental benefits to 

their occupants.
Exhibit C

Exhibit D
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ENGLISH

Natura Zero-VOC and Zero Emissions* 

Paint

Natura Waterborne Interior Paint continues Benjamin Moore's 

commitment to providing the most environmentally friendly paint. 

Natura goes beyond zero VOC to offer zero emissions, making it a 

safer paint for your family and the environment, all without 

compromise to performance or color selection. Natura is truly 

"Green Without Compromise ." 

 SAVE  PRINT  SHARE

AVAILABLE IN

®

®

Natura Waterborne Interior 

Paint - Flat Finish 

Flat(512)

DOWNLOAD (PDF) :

MSDS 512 (English) MSDS 512 (Español)

TDS 512 (English)

Flat

FEATURES :

• Virtually odorless

• Zero VOC and zero emissions*

• Quick return to service

• Now Certified asthma & allergy friendly

• 100% Acrylic

• Provides a durable, washable film

• Spatter-resistant

• Unlimited color selection

• One hour recoat for quick return to service

• Carries the Green Promise designation

• Self-priming on most surfaces.

• Voted 2015 Product of the Year

Survey of 40,000 people by TNS

Interior Paint Category: Natura

* Zero VOC according to EPA Method 24. No VOC emissions detected according to 

CDPH/EHLB/standard method v1.1. 2010

ADDITIONAL INFO :

TM

Benjamin Moore Natura Paint - No VOC Paint - Odorless, Zero... Page 1 of 4

http://www.benjaminmoore.com/en-us/for-your-home/paint-prod... 10/9/2015
Available Colors : All Colors, Ready Mix White

Sheen (or Gloss) : Flat

Cleanup : Soap and Water

Resin Type : Acrylic Latex

Recommended Use : Interior

Natura Waterborne Interior 

Paint - Eggshell Finish 

Eggshell(513)

DOWNLOAD (PDF) :

SDS 513-1X (English) SDS 513-1X (Español)

SDS 513-2X (English) SDS 513-2X (Español)

SDS 513-3X (English) SDS 513-3X (Español)

SDS 513-4X (English) SDS 513-4X (Español)

SDS 513-01 (English) SDS 513-01 (Español)

TDS 513 (English)

Eggshell

FEATURES :

• Virtually odorless

• Zero VOC and zero emissions*

• Quick return to service

• Now Certified asthma & allergy friendly

• 100% Acrylic

• Provides a durable, washable film

• Spatter-resistant

• Unlimited color selection

• One hour recoat for quick return to service

• Carries the Green Promise designation.

• Self-priming on most surfaces.

• Voted 2015 Product of the Year

Survey of 40,000 people by TNS

Interior Paint Category: Natura

* Zero VOC according to EPA Method 24. No VOC emissions detected according to 

CDPH/EHLB/standard method v1.1. 2010

ADDITIONAL INFO :

Available Colors : All Colors, Ready Mix White

Sheen (or Gloss) : Eggshell

Cleanup : Soap and Water

Resin Type : Acrylic Latex

Recommended Use : Interior

TM

Benjamin Moore Natura Paint - No VOC Paint - Odorless, Zero... Page 2 of 4

http://www.benjaminmoore.com/en-us/for-your-home/paint-prod... 10/9/2015
Natura Waterborne Interior 

Paint - Semi-Gloss Finish 

Semi-Gloss(514)

DOWNLOAD (PDF) :

MSDS 514 (English) MSDS 514 (Español)

TDS 514 (English)

Semi-Gloss

FEATURES :

• Virtually odorless

• Zero VOC and zero emissions*

• Quick return to service

• Now Certified asthma & allergy friendly

• 100% Acrylic

• Provides a durable, washable film

• Spatter-resistant

• Unlimited color selection

• One hour recoat for quick return to service

• Carries the Green Promise designation.

• Self-priming on most surfaces.

• Voted 2015 Product of the Year

Survey of 40,000 people by TNS

Interior Paint Category: Natura

* Zero VOC according to EPA Method 24. No VOC emissions detected according to 

CDPH/EHLB/standard method v1.1. 2010

ADDITIONAL INFO :

Available Colors : All Colors, Ready Mix White

Sheen (or Gloss) : Semi-Gloss

Cleanup : Soap and Water

Resin Type : Acrylic Latex

Recommended Use : Interior

TM

Benjamin Moore Natura Paint - No VOC Paint - Odorless, Zero... Page 3 of 4

http://www.benjaminmoore.com/en-us/for-your-home/paint-prod... 10/9/2015
Note: On-screen and printer color representations may vary from actual paint colors. Sign up for exclusive offers, promotions and news:

E-mail Address Sign-up

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©1996 - 2015 Benjamin Moore & Co.

101 Paragon Drive, Montvale, NJ 07645 | Privacy | Terms and Conditions | Best Viewed | Unsubscribe | CA Supply Chains Act

INNOVATIONS LIKE NO OTHER

OUR PHILOSOPHY OF 

CAN

PROBLEM SOLVING 

PAINT

PUT TO THE TEST

Benjamin Moore Natura Paint - No VOC Paint - Odorless, Zero... Page 4 of 4

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Exhibit E


Exhibit F
Natura® continues Benjamin Moore’s commitment to innovation by providing 

our most decorated and environmentally friendly paint. Natura® is safer for your 

family and the environment while still providing a durable, beautiful finish.

n	Zero VOCs* and zero emissions** with no harsh fumes***

n	Self-priming on most surfaces

n	Dries fast for quicker return to service

n	Excellent adhesion with a durable finish

Customer Profile:

n	Consumers who seek an environmentally-friendly paint, and are unwilling to 

compromise on performance or color integrity

n	Consumers looking for a paint that is more suitable for people with allergies

n	Residential contractors needing a high performing green, zero VOC* paint to 

meet their clients’ needs

n	Architects, designers, and specifiers seeking a premium quality product which 

meets LEED®, MPI and CHPS standards

Available Sheens: Flat, Eggshell and Semi-Gloss

Available Colors: Available in four bases. Can be tinted in thousands of colors.

Cleanup: Soap and water

Recommended Use: Natura® is ideal for residential or commercial applications 

where a zero-VOC* paint with low emissions is desired. It’s perfect for residential 

homes, hospitals, healthcare facilities, LEED® certified facilities and green buildings.

Competitive Advantage: “Certified asthma & allergy friendlyTM” 

now joins Natura’s® other recognitions and accolades; Natura® is 

truly Green Without Compromise®.

Awards and Certifications:

GREEN WITHOUT COMPROMISETM

*Zero VOC according to EPA Method 24

**Zero emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010

***No harsh fumes - Zero emissions detected according to CDPH/EHLB/

Standard Method V1.1, 2010

©2015 Benjamin Moore & Co. All trademarks are registered trademarks of 

their respective owner. The CERTIFIED ASTHMA & ALLERGY FRIENDLY Mark

 is a Registered Certification Mark of the ASTHMA AND ALLERGY FOUNDATION OF AMERICA
Exhibit G
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*VOC < 5 g/L 

© 2013 Benjamin Moore & Co. Benjamin Moore, Green Promise, Natura and the triangle “M” symbol 

are registered trademarks and For everything that matters is a trademark of Benjamin Moore & Co. Printed in USA.

The Program

The Natura advertising program will build consumer awareness and drive foot traffic to local retailers, ultimately 

supporting sales of Natura. There are several new programs and initiatives that will establish Natura’s long term growth 

so that it continues to be our flagship green product, especially in light of the growing demand for green products.

Why Natura?

Natura was one of the first products in the industry to be a true zero VOC product. 

However, Natura is more than just zero VOCs.

Natura also offers unique benefits including:

• Patented manufacturing, odor and emission technology

• Low emissions

• Lowest odors – No harsh chemical smell

• Segregated and proprietary manufacturing process that uses exclusive resin

• Meets or exceeds the most comprehensive environmental testing standards in the industry

• The first paint to earn the Green Good Housekeeping seal

National Advertising

Benjamin Moore will be leveraging multiple media outlets to gain visibility and provide consumer 

education about Natura, Benjamin Moore’s greenest product. 

• Shades of Green – an educational TV program devoted to the advancement of renewable energy 

and sustainable living

• 4-6 minute feature on Discovery (Dish/Direct TV) and CNN Airport

• 30 second commercial spots

• Good Housekeeping print and digital advertising

• Digital Experience

• Natura landing page

• Expanded key work search buy

• Display ads

• PR outreach behind patent

• Trade shows

Retail Support

• Print, digital and social media assets

• 100% co-op reimbursement when select Natura ad slicks are utilized

• Free Natura 2013 POP Kit

• Window Poster, End Cap Kit, Color Preview Studio Graphic, 

Bail Hangers and Shelf Talker

• Available for order to all Natura dealers on www.mybenjaminmoore.com 

• Please note that coupons cannot be utilized on these ads

What matters is fantastic colors 

 that all come in green.

Ask your store professional 

about our greenest paint.

*VOC < 5 g/L © 2013 Benjamin Moore & Co. Benjamin Moore, Green Promise, Natura and the triangle 

“M” symbol are registered trademarks, licensed to Benjamin Moore & Co. Printed in USA.

What matters is fantastic colors 

that all come in green.

Natura® has no VOCs* in the base or tint. 

Manufactured with patented technology, 

it contains no harsh chemicals, no strong 

odors and has low emissions. There’s only 

deep, rich, enduring color. What’s good 

for the walls is even better for the family. 

And the planet.

*VOC < 5 g/L © 2013 Benjamin Moore & Co. Benjamin Moore, Green Promise, Natura and the triangle 

“M” symbol are registered trademarks, licensed to Benjamin Moore & Co. Printed in USA.

n Patented technology

n Zero VOCs*, low emissions, no strong odors

n Safer for you and the environment

*VOC < 5 g/L 

© 2013 Benjamin Moore & Co. Benjamin Moore, Green Promise, Natura and the triangle “M” symbol are registered trademarks, licensed to Benjamin Moore & Co. 

Printed in USA.