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carbon offsets &

renewable energy certificates

Wiley Barbour

Wiley Barbour is the Executive Director of 

Environmental Resources Trust (ERT), where he 

is focused on developing the infrastructure for a 

greenhouse gas emissions trading market by providing independent registry services. Mr. Barbour 

has over 14 years of experience working as an 

air pollution engineer, climate and energy policy 

analyst, and greenhouse gas emissions estimation 

specialist. Prior to joining ERT, he served six years 

in the U.S. Environmental Protection Agency, 

first in the Policy Office and most recently as a 

senior environmental engineer in the Market Policy 

Branch, in EPA’s Office of Atmospheric Programs. 

Mr. Barbour also has worked in numerous expert 

groups of the Intergovernmental Panel on Climate 

Change, is a lead author of several U.N. Inventory 

Review Reports, and has represented the U.S. EPA 

on several interagency teams addressing emission 

estimates, international bunker fuels, carbon sequestration, and compliance assurance.

Lori Bird

Lori Bird is a senior energy analyst with the 

National Renewable Energy Laboratory (NREL) 

in Golden, Colorado, specializing in the area of 

renewable energy markets and policy. She has 

co-authored a number of publications pertaining to 

green power and renewable energy certificate (REC) 

markets, utility green pricing programs, and renewable portfolio standards. Her work has appeared 

in academic and trade journals such as: Energy 

Policy, Renewable Energy World, and Corporate 

Environmental Strategy. Ms. Bird maintains the 

Green Power Network, a web-based clearinghouse 

of information on green power products and consumer issues. Before joining NREL, she worked for the 

Department of Energy’s Office of Energy Efficiency 

and Renewable Energy in Denver and Hagler Bailly 

Consulting in Boulder, Colorado. She holds a 

Master’s degree in Environmental Studies from Yale 

University’s School of Forestry and Environmental 

Studies.

Derik Broekhoff

Derik Broekhoff helps direct the Greenhouse Gas 

Protocol team at the World Resources Institute 

(WRI), and leads WRI’s work on the design of 

greenhouse gas emissions trading programs, registry 

systems, and standards for carbon offsets. He is a 

primary author of the WRI/WBCSD Greenhouse 

Gas Protocol for Project Accounting and has 

testified before Congress on the development of 

“voluntary market” carbon offset standards. Prior to 

joining WRI, Mr. Broekhoff worked for ten years 

in the fields of energy and climate change consulting, where he developed financial and economic 

analytical tools for carbon market forecasting, 

risk management, project evaluation, and business 

strategy development for a wide range of private 

and public sector clients. Mr. Broekhoff has a B.A. 

in International Relations from Stanford University 

and a Master’s degree in Public Policy from the 

University of California at Berkeley.
Cameron Brooks

Cameron Brooks is the Vice President of Resource 

Development at Renewable Choice Energy, a fullservice provider of renewable energy credits and 

carbon offsets. Mr. Brooks is responsible for leading 

Renewable Choice’s procurement team, building 

their portfolio of renewable energy credits and 

carbon offsets, developing supply relationships and 

structuring financial partnerships for new project 

development. Previously, he led multi-state investment and technology collaborations for the Clean 

Energy States Alliance (CESA) as project director 

with the Clean Energy Group (CEG), including initiatives to coordinate promotion of community wind 

development, renewable energy credit markets, fuel 

cell technologies and engagement with the nation’s 

leading business schools. Mr. Brooks received his 

undergraduate degree from Yale University and his 

M.B.A. from Cornell University.

Ian Carter

Ian Carter is the North America Policy Coordinator 

for the International Emissions Trading Association 

(IETA), currently responsible for IETA’s activities 

on U.S. federal, U.S. state, and Canadian policy. 

He has ten years experience as a financial officer for 

a renewable energy technology company, targeting 

transfer of photovoltaic manufacturing technology. 

Mr. Carter joined IETA from Canada’s Department 

of Foreign Affairs in late 2005. He received his 

undergraduate degree in economics and politics at 

Queen’s University and his Master’s degree at Duke 

University.

Matthew Clouse

Matthew Clouse is director of the U.S. 

Environmental Protection Agency’s Green Power 

Partnership. This voluntary, climate protection program seeks to reduce the power sector’s greenhouse 

gas emissions by building demand for renewable 

power. Mr. Clouse has been working in the environmental field since 1992. He joined the EPA in 2000 

to design and launch the Green Power Partnership. 

As director, Mr. Clouse is responsible for program 

operations and renewable energy policy. He received 

his Master’s degree in energy and environmental 

policy from the University of Delaware.

Laura DeMartino

Laura DeMartino is an Assistant Director for 

the Enforcement Division of the Federal Trade 

Commission’s Bureau of Consumer Protection. 

Among other things, she supervises order compliance investigations, contempt cases, rulemakings, 

and reviews of guides, including the Guides for the 

Use of Environmental Marketing. Since joining the 

FTC in 1994, Ms. DeMartino has served as a staff 

attorney in the Enforcement Division, an assistant 

to then-Bureau Director Jodie Bernstein, and an 

attorney advisor to Commissioner Orson Swindle. 

Ms. DeMartino graduated magna cum laude from 

Dickinson College and received her J.D., with 

honors, from The George Washington University 

Law School.

Lesley Fair

Lesley Fair is an attorney with the Federal Trade 

Commission’s Bureau of Consumer Protection, 

where she has represented the Commission in 

numerous investigations of deceptive national advertising. Ms. Fair now specializes in business compliance with the Division of Consumer and Business 

Education. She also serves as a Vice-Chair of the 

Consumer Protection Committee of the American 

Bar Association’s Section of Antitrust Law and is 

on the adjunct faculty of the Catholic University 

Law School. After graduating from the University 

of Notre Dame and the University of Texas Law 

School, Ms. Fair clerked for United States District 

Judge Fred Shannon for the Western District of 

Texas, and served as staff counsel to the United 

States Court of Appeals for the Fifth Circuit in New 

Orleans.
Carolyn Fischer

Carolyn Fischer joined Resources for the Future 

(RFF) as a Fellow in 1997, after receiving her Ph.D. 

in Economics from the University of Michigan. Her 

research focuses on policy mechanisms and modeling 

tools that cut across environmental issues, including environmental policy design and technological 

change, international trade and environmental policies, as well as resource economics. In the area of 

climate change, she has investigated the implications 

of different designs for emissions trading programs, 

with particular emphasis on allocation mechanisms 

and the opportunities and challenges posed by 

international trade. Her energy policy work includes 

research on CAFE standards, renewable portfolio 

standards, and energy efficiency programs. Other 

interests include voluntary environmental labeling 

programs, as well as a variety of resource management issues. Ms. Fischer has previously taught 

at Johns Hopkins University and served as a staff 

economist for the Council of Economic Advisors.

Janice Frankle

Janice Frankle is an attorney in the Enforcement 

Division of the Federal Trade Commission’s Bureau 

of Consumer Protection, where she works on a 

variety of rule, guide, compliance, and enforcement 

matters. Ms. Frankle received her B.A. from Indiana 

University, her M.A. from the American University, 

and her J.D. from the University of Miami.

Katherine Hamilton

Katherine Hamilton is the carbon project manager at 

Ecosystem Marketplace. At Ecosystem Marketplace, 

she’s authored numerous articles on carbon and 

water markets, as well as co-authored the book 

Voluntary Carbon Markets and the recently released 

report, State of the Voluntary Carbon Markets 

2007. Before joining Ecosystem Marketplace, Ms. 

Hamilton worked at the United Nations Development 

Program-Latin America/Caribbean, the Yale 

Environmental Law and Policy Center, Natural 

Capitalism Inc., and with the International Council 

for Science as Program Coordinator for U.N. World 

Summit for Sustainable Development preparations. 

Ms. Hamilton received her undergraduate degree 

from the University of Michigan and her Master 

of Environmental Management degree from Yale 

University.

Carolyn Hann

Carolyn Hann is an attorney in the Enforcement 

Division of the Federal Trade Commission’s Bureau 

of Consumer Protection, where she works on a 

variety of compliance and enforcement matters. 

Prior to joining the FTC, Ms. Hann worked in 

private practice in New York and Washington, DC, 

specializing in advertising, marketing, and food 

and drug law. Ms. Hann received her B.A. from 

Haverford College and her J.D. from The University 

of Chicago Law School.

James Hilger

James Hilger is an economist at the Federal Trade 

Commission. Dr. Hilger received his Ph.D. from 

the University of California at Berkeley in 2006 

from the Department of Agricultural and Resource 

Economics. He has written on the consumer welfare 

impact of changes in environmental amenities and 

the role of information on consumer choice. At the 

FTC, Dr. Hilger works in the area of consumer 

labeling pertaining to energy efficiency and ‘green’ 

products, and advertising for alcohol and tobacco 

products. He also holds a M.S. from the University 

of Nevada, Reno and a B.A. from Reed College.

Ed Holt

Ed Holt is President of Ed Holt & Associates, an independent consulting firm specializing in renewable 

energy policy and green power marketing. Based 

in Harpswell, Maine, Mr. Holt provides strategic 

planning, program planning, product design, and 

policy analysis to a variety of clients including 
environmental and regulatory policy organizations, 

electric utilities and non-utility marketers, and public 

sector institutions.

Anja Kollmus

Anja Kollmus works in the Climate and Energy 

Program at the Stockholm Environment Institute 

(SEI). Her research focuses on carbon trade and 

carbon offset programs. Ms. Kollmus was a contributing author to the IPCCs Third Assessment 

Report where she researched the climate impacts 

of waste management. Prior to joining SEI-Boston, 

Ms. Kollmus worked for the Tufts Climate Initiative 

where she focused on energy-efficiency in residential 

construction and on sustainability education. She 

developed the Eco-Reps program, an interdisciplinary course for undergraduates with an internship 

component that teaches students about their ecological impact while also working on the university’s 

campus greening programs. The program has been 

replicated by numerous other universities. For 

the last 7 years, Ms. Kollmus has worked with a 

women’s empowerment organization in rural Bihar, 

India. Ms. Kollmus conducted her undergraduate 

studies at Eidgenössische Technische Hochschule 

Zürich (ETH- Zurich) in Switzerland and at Harvard 

University. She holds an M.A. in Urban and 

Environmental Planning from Tufts University.

James Kohm

James Kohm currently is the Associate Director 

for the Enforcement Division of the Federal Trade 

Commission’s Bureau of Consumer Protection. In 

that capacity, he oversees enforcement of all consumer protection orders, the Commission’s Hispanic 

Initiative and Bankruptcy program, the Criminal 

Liaison Unit, and a myriad of FTC Rules and 

Guides. Prior to joining the Enforcement Division, 

Mr. Kohm served as the Bureau’s Chief of Staff with 

responsibility for the Commission’s seven regional 

offices, and as both the Acting Associate Director 

and an Assistant Director in the FTC’s Division of 

Marketing Practices. Mr. Kohm received his undergraduate degree from the University of Michigan in 

1984 and his J.D. from the Georgetown University 

Law Center in 1989.

Matthew Kotchen

Matthew Kotchen is an assistant professor in 

the Bren School of Environmental Science & 

Management at the University of California, Santa 

Barbara (UCSB). He also holds an affiliated appointment in the Department of Economics at UCSB and 

is a Faculty Research Fellow at the National Bureau 

of Economic Research in Cambridge, Massachusetts. 

Dr. Kotchen previously held a position in the 

Department of Economics at Williams College. He 

received his Ph.D. in Economics from the University 

of Michigan, where he also earned an M.S. in 

Resource Policy and Behavior from the School of 

Natural Resources & Environment. Dr. Kotchen also 

holds an M.S. from the University of Maine and a 

B.A. from the University of Vermont.

Maurice LeFranc

Maurice LeFranc is a Senior Policy Analyst in 

the Climate Change Division of the Office of 

Atmospheric Programs at the U.S. Environmental 

Protection Agency. He has worked on climate 

change issues for the past 10 years. Mr. LeFranc 

has worked extensively on developing country issues 

related to climate change including work under the 

State Department’s bilateral initiatives program. 

He has been a member of the U.S. delegation to 

the United Nations climate change negotiations 

for the past eight years serving as a negotiator and 

technical expert on a variety of issues. Mr. LeFranc 

has focused much of his efforts on the design and 

application of methodologies for offsets projects 

both domestically and internationally leading to the 

development of performance standards for offset 

projects. This work includes extensive cooperation 

with others working in this field.
Alan Levy

Alan Levy is the Senior Scientist in the Consumer 

Studies Team at the Center for Food Safety 

and Applied Nutrition at the Food and Drug 

Administration, where he works on labeling, education, and consumer communication issues. Prior to 

coming to FDA, Dr. Levy taught Social Psychology 

at Duke University and conducted public policy 

research for other government agencies. He is currently working on a number of food safety projects 

as well as dietary supplement labeling issues.

Deborah Platt Majoras

Deborah Platt Majoras was sworn in as Chairman 

of the Federal Trade Commission on August 16, 

2004. Chairman Majoras joined the FTC from 

Jones Day in Washington, DC, where she served 

as a partner in the firm’s antitrust section. While 

at Jones Day, she worked on a variety of antitrust 

counseling and civil and criminal litigation matters, 

including mergers and acquisitions, monopolization, 

price-fixing, distribution issues, and governmental 

investigations. She also was a member of the firm’s 

technology issues practice and has participated in 

a variety of non-antitrust commercial disputes and 

criminal cases, including fraud, securities violations, 

and employment discrimination. In April 2001, 

Chairman Majoras was appointed deputy assistant 

attorney general at the U.S. Department of Justice’s 

(DOJ) Antitrust Division. She was named principal 

deputy in November 2002. She is a frequent speaker 

on competition policy to national and international 

audiences.

Chairman Majoras graduated summa cum laude

from Westminster College and received her J.D. 

from the University of Virginia in 1989, where she 

was awarded Order of the Coif and served as an 

editor of UVA’s Law Review. She is a member of 

the American Bar Association’s Section of Antitrust 

Law, where she recently served as vice chair of the 

Section 2 Committee and as a member of the LongRange Planning Committee. Chairman Majoras also 

served as a non-governmental advisor to the ICN 

and was named by President Bush to serve on the 

Antitrust Modernization Commission.

Jennifer Martin

As the Director of Certification and Analysis at 

the Center for Resource Solutions, Jennifer Martin 

oversees the Green-e Energy and Green-e Climate 

Certification programs, and also provides expert 

assistance to CRS’ renewable energy and climate 

change policy and tracking system initiatives. She 

has over 18 years of experience in renewable energy 

and distributed generation policy, greenhouse gas 

policy, and regulation in the electric utility sector. 

She earned her B.A. from Pomona College and her 

M.P.P. from Duke University.

Hampton Newsome

Hampton Newsome is an attorney with the Bureau 

of Consumer Protection at the Federal Trade 

Commission. His primary duties involve energyrelated advertising and labeling issues. Before 

coming to the FTC, Mr. Newsome served in the 

General Counsel’s Office at the Nuclear Regulatory 

Commission where he specialized in environmental 

law and nuclear materials issues. He received his undergraduate degree from Duke University and holds 

degrees in law and planning from the University of 

Virginia.

Steve Offutt

Steve Offutt is Chief Operating Officer at 

Carbonfund.org, joining Carbonfund in early 2007. 

Mr. Offutt has almost 20 years of experience in 

environmental marketing and programs, primarily 

fighting climate change. He spent 11 years at EPA; 

in the 90’s he helped start the highly regarded 

ENERGY STAR programs, and in the first half 

of this decade he created and implemented climate 

programs in the Office of Transportation and Air 

Quality. Mr. Offutt was Vice President at NuRide, 
an environmental start up, in 2006, and he has 

consulted with Arlington County, Virginia, on their 

climate initiatives.

Janis K. Pappalardo

Janis K. Pappalardo is an economist at the Federal 

Trade Commission. Dr. Pappalardo received her 

Ph.D. from Cornell University in 1986 with a 

primary field in consumer economics and secondary fields in statistics and industrial organization. 

She has studied the role of consumer information 

in many markets, including food, drug, household 

appliance, and mortgage markets. Her work has appeared in the Journal of Public Policy & Marketing 

(JPP&M), Review of Industrial Organization, and 

Antitrust Law Journal. Two articles co-authored by 

Dr. Pappalardo were voted the outstanding article 

published in JPP&M. She is particularly interested 

in the regulation of information in areas of scientific 

uncertainty, and served as a presenting faculty member at the University of Southern California’s Risk 

Research Workshop. Dr. Pappalardo serves on the 

editorial board of JPP&M, Villanova University’s 

Center for Public Policy Research Advisory Board, 

and served on the board of the Association for 

Consumer Research.

Urvashi Rangan

Urvashi Rangan is an environmental health scientist 

and toxicologist at Consumers Union. She created 

and directs Consumer Reports’ environmental 

websites, GreenerChoices.org and 

Eco-labels.org. In addition to her web-based environmental work, Dr. Rangan serves as a senior 

scientist and policy analyst for Consumers Union and 

Consumer Reports. She is an expert on sustainability, labeling, safety, and risk management issues including toxics in consumer products; claims on food, 

personal care products, and cleaners; greenwashing 

and marketing; electronics recycling; energy efficiency for household products; and many other 

environmental issues. Dr. Rangan is a lead spokesperson at Consumers Union and has appeared on 

numerous national television news shows and radio 

shows and has been quoted extensively in national 

magazines and newspapers. Dr. Rangan received her 

Ph.D. in Environmental Health Sciences from Johns 

Hopkins University in 1995, did her post-doctoral 

work at the Environmental and Occupational Health 

Science Institute, and was a National Institutes of 

Health fellow from 1990-97. She joined Consumers 

Union in 1999.

Rob Schasel

Rob Schasel serves as PepsiCo’s Director of Energy 

& Utilities and Resource Conservation. In this role, 

he is responsible for the procurement, risk management and conservation of energy and water throughout PepsiCo’s operations. Mr. Schasel also guides 

the environmental sustainability activities of PepsiCo 

through PepsiCo’s Environmental Sustainability 

Leadership Team. Under Mr. Schasel’s leadership, PepsiCo has made significant improvements 

in energy and water use efficiency, reducing the 

environmental impact of their operations. The efforts 

of the PepsiCo team have resulted in EPA Energy 

Star Partner of the Year Awards for the Frito-Lay 

Company in 2006 and for PepsiCo in 2007. Mr. 

Schasel holds a B.S. from the U.S. Naval Academy 

in Annapolis, Maryland.

Adam Stern

Adam Stern is Senior Adviser for Business 

Development and Environmental Policy at TerraPass 

Inc., a San Francisco-based company that helps individuals offset the carbon emissions of their driving, 

flying, and home energy use. He has 25 years of 

experience in environmental outreach and advocacy. 

Previously, Mr. Stern served as vice president for 

business development at Care2.com, an environmental website; deputy director at Environmental 

Defense in New York; special assistant for international affairs at the U.S. Environmental Protection 

Agency in Washington; and executive director of 
the Coalition on the Environment and Jewish Life 

(COEJL) in New York and San Francisco. Mr. Stern 

received his B.A. in History from Yale University 

and his M.B.A. from Stanford Business School.

James Sullivan

James Sullivan is the Director of U.S. EPA’s 

Climate Leaders, a voluntary program that partners 

with businesses to help them develop long-term 

comprehensive climate change strategies. Through 

this partnership, companies agree to inventory their 

corporate-wide GHG emissions, develop a high-quality management system, set an aggressive reduction 

goal, and report annually to EPA on their progress. 

Mr. Sullivan’s previous work at EPA included 

developing and analyzing performance metrics for 

U.S. climate programs and he is an internationally recognized expert on policies and measures 

to combat climate change. Prior to his service at 

EPA, Mr. Sullivan worked at Skadden, Arps, Slate, 

Meagher, & Flom as an environmental client specialist focusing on environmental litigation, corporate 

due diligence for mergers and acquisitions, and 

environmental permitting & regulatory issues for a 

variety of Fortune 500 clients. Mr. Sullivan received 

his undergraduate degree from Brown University 

and his M.S. in Environmental Science and Policy 

from Johns Hopkins University.

Mario Teisl

Mario Teisl is a Professor in the School of 

Economics at the University of Maine. His research 

focuses on how health and environmental information affects demand behavior and measuring the 

effects of information on consumer welfare. Dr. 

Teisl also has an interest in non-market valuation and 

methods to elicit non-market values. He has designed 

and administered on-site, phone, and mail surveys, 

has experience designing focus group research, 

and has years of experience conducting market and 

non-market studies that utilize stated-preference, 

experimental, quasi-experimental, and market data 

methods. Dr. Teisl has over 25 papers focusing on 

consumer reactions to information and has been 

invited by state, federal, and international organizations to present his findings.

Rebecca Tushnet

Rebecca Tushnet is a professor at the Georgetown 

University Law Center. She clerked for Associate 

Justice David H. Souter, and worked on intellectual 

property litigation before beginning teaching. Ms. 

Tushnet’s work currently focuses on trademark 

law and on the relationship between the First 

Amendment and false advertising law. Her publications include “Gone in 60 Milliseconds: Trademark 

Law and Cognitive Science” (Texas L. Rev. forthcoming 2007); “It Depends on What the Meaning of 

‘False’ Is: Falsity and Misleadingness in Commercial 

Speech Doctrine,” 41 Loy. L.A. L. Rev. 

– (2007); “Trademark Law as Commercial Speech 

Regulation,” 58 S. Carolina L. Rev. 737 (2007); and 

“Copy This Essay: How Fair Use Doctrine Harms 

Free Speech and How Copying Serves It” (Yale L.J. 

2004). 

David A. Zonana

David Zonana is a Deputy Attorney General in the 

California Department of Justice, where he works 

on consumer, energy, and climate change issues. 

Mr. Zonana’s clients include the California Air 

Resources Board and the California Department 

of Water Resources. He also is a member of the 

Attorney General’s Energy Task Force, which has 

pursued multiple investigations and cases arising out 

of the 2000-01 California Energy Crisis. Prior to 

entering public service, Mr. Zonana was an associate at Cravath, Swaine & Moore in New York and 

Gibson, Dunn & Crutcher in Palo Alto.