FEDERAL TRADE COMMISSION DEPARTMENT OF HEALTH & HUMAN SERVICES

601 NEW JERSEY AVENUE, NW 200 INDEPENDENCE AVENUE, SW

WASHINGTON, DC WASHINGTON, DC

AGENDA

July 14-15, 2005

Perspectives on Marketing, Self-Regulation, & Childhood Obesity 

Day One:

8:00 AM Registration

9:00 AM Welcome and Introduction

Keynote Remarks

Chairman Deborah Platt Majoras

Federal Trade Commission

Dr. Lester Crawford

Acting Commissioner, Food and Drug Administration

9:30 AM Congressional Remarks

Senator Tom Harkin (Iowa)

9:45 AM Presentation: Overview of Health Risks with Childhood Obesity and the

Research Concerning the Factors Related to Childhood

Obesity

Dr. William Dietz

Director, Division of Nutrition and Physical Activity, CDC, HHS

10:15 AM Presentation: Ongoing FTC Staff Research Concerning Food Advertising to

Children on Television

Dr. Pauline M. Ippolito

Associate Director, Bureau of Economics, FTC
10:30 AM Break

10:45 AM Panel 1: The Past, Present, and Future of Marketing of Foods to Children

Moderators: Thomas B. Pahl

Assistant Director for Advertising Practices, FTC 

Dr. Van S. Hubbard

Director, Division of Nutrition Research Coordination,

NIH, HHS

 

Panelists:

 # Dr. Nancy M. Childs, Professor of Food Marketing,

St. Joseph’s University 

 # Brady Darvin, Senior Director, Strottman International

 # Dr. Sonya A. Grier, Robert Wood Johnson Health &

Society Scholar, University of Pennsylvania

 # Jeffrey McIntyre, Senior Legislative and Federal Affairs

Officer, American Psychological Association

 # Dr. Elizabeth S. Moore, Associate Professor of Marketing,

University of Notre Dame 

 # Dick O’Brien, Executive Vice President, Director of

Government Relations, American Association of

Advertising Agencies

12:00 noon Questions from the Audience 

12:15 PM Lunch Break

1:15 PM Remarks

Commissioner Pamela Jones Harbour 

Federal Trade Commission

1:30 PM Panel 2-A: Current Industry Efforts to Market Foods to Help Improve

Children’s Health, Including Changes in Products and

Packaging 

Moderators: Maureen Ohlhausen

Director, Office of Policy Planning, FTC

Dr. Mary B. Mazanec

Director, Division of Public Health Services, ASPE, HHS
Panelists:

 # Michael Donahue, Vice President, U.S. Communications

and Customer Satisfaction, McDonald’s USA 

 # Bob Goldin, Executive Vice President, Technomic, Inc. 

 # Kendall J. Powell, Executive Vice President and COO,

U.S. Retail, General Mills

 # Dr. Rebecca S. Reeves, President, American Dietetic

Association 

 # Abigail L. Rodgers, Vice President of Wellness Strategies

and Communication, The Coca-Cola Company

 # Dr. Lisa Sutherland, Research Assistant Professor,

University of North Carolina

2:30 PM Questions from the Audience

2:45 PM Panel 2-B: Current Industry Efforts to Market Foods to Help Improve

Children’s Health, Including Changes in Advertising and

Marketing

Moderators: Michelle K. Rusk

Senior Attorney, FTC

Dr. Howard Zucker

Deputy Assistant Secretary for Health, HHS 

Panelists:

 # Dr. Daniel S. Acuff, Co-Founder and Director, YMS

Consulting 

 # Mark H. Berlind, Executive Vice President, Global

Corporate Affairs, Kraft Foods

 # Linda Brugler, Nutrition Marketing Manager, Produce for

Better Health Foundation

 # Dr. Carol Byrd-Bredbenner, Professor of Nutrition and

Extension Specialist, Rutgers University

 # Alan Harris, Executive Vice President, Chief Marketing

and Customer Officer, Kellogg Company

 # Brock Leach, Senior Vice President, New Growth

Platforms, and Chief Innovation Officer, PepsiCo, Inc.

 # Bob McKinnon, Founder and President,

YELLOWBRICKROAD Communications 

3:45 PM Questions from the Audience

4:00 PM Break
4:15 PM Panel 3: Current Media Efforts to Foster Healthier Choices for Children 

Moderators: Rielle C. Montague

Attorney, FTC 

Dr. Elizabeth Edgerton

Director of Clinical Prevention, AHRQ, HHS 

Panelists:

 # Heidi Arthur, Senior Vice President, Group Campaign

Director, The Advertising Council 

 # Jorge Daboub, Vice President of Marketing and Business

Development, Univision Television Group

 # Ivan J. Juzang, Founder and President, MEE Productions 

 # Dr. Jennifer Kotler, Director for Knowledge Management,

Department of Education and Research, Sesame Workshop

 # Victoria Rideout, Vice President, Kaiser Family

Foundation

 # Marva Smalls, Executive Vice President of Public Affairs

and Chief of Staff, Nickelodeon Networks

5:15 PM Questions from the Audience 

5:30 PM Open Forum

6:00 PM Adjourn for the Day

Day Two:

8:00 AM Registration

8:30 AM Remarks

Vice Admiral Richard H. Carmona

Surgeon General

Commissioner Thomas B. Leary

Federal Trade Commission
9:00 AM Panel 4: Current Self-Regulatory and Other Standards for Marketing

Food to Children

Moderators: Richard F. Kelly

Senior Attorney, FTC 

 

Dr. Barbara Schneeman

Director, Office of Nutritional Products, Labeling,

and Dietary Supplements, CFSAN, FDA, HHS

Panelists:

 # Charlotte Hebebrand, Food Safety, Health and Consumer

Affairs Section, European Commission Delegation

 # Elizabeth L. Lascoutx, Director, Children’s Advertising

Review Unit

 # Patti Miller, Vice President and Director of the Children &

the Media Program, Children Now 

 # Dr. Kathryn Montgomery, Professor of Communication,

American University 

 # Wally Snyder, President and CEO, American Advertising

Federation

 # Dr. Margo Wootan, Director of Nutrition Policy, Center for

Science in the Public Interest

10:15 AM Questions from the Audience

10:30 AM Open Forum 

11:00 AM Break

11:15 AM Panel 5: Next Steps – What Should the Government and the Private

Sector Do to Help Make Children’s Diets Healthier and

Encourage Responsible Marketing

Moderators: Mary K. Engle

Associate Director for Advertising Practices, FTC

Dr. Michael O’Grady

Assistant Secretary for Planning and Evaluation, HHS

Presentation: Overview of the Institute of Medicine Studies

Addressing the Marketing of Food & Beverages to

Children

Vivica Kraak

Senior Program Officer, Food and Nutrition Board, IOM
Please Note: Due to space constraints, persons will be admitted to the FTC Conference

Center, 601 New Jersey Avenue, N.W., on a first-come, first-served basis beginning at

8:00 AM on each day of the workshop. Pre-registration does not guarantee that space will

be available. Workshop attendees may not save seats for others. Overflow seating will be

available at the FTC Headquarters Building, 600 Pennsylvania Avenue, N.W. 

Workshop attendees must undergo security screening each time they enter the building,

and will need to show a valid form of photo identification, such as a driver’s license. 

The FTC Conference Center is accessible to people with disabilities. If you need an

accommodation related to a disability, please call Todd Dickey at 202-326-3648.

Panelists:

 # Mark H. Berlind, Executive Vice President, Global

Corporate Affairs, Kraft Foods

 # Dan Jaffe, Executive Vice President, Association of

National Advertisers

 # Dr. Penny Kris-Etherton, Nutrition Committee, American

Heart Association 

 # Brock Leach, Senior Vice President, New Growth

Platforms, and Chief Innovation Officer, PepsiCo, Inc. 

 # C. Manly Molpus, President and CEO, Grocery

Manufacturers of America

 # Dr. Susan Linn, Associate Director of the Media Center,

Judge Baker Children's Center and Harvard Medical

School

 # Dr. Donald Lee Shifrin, Task Force on Obesity, American

Academy of Pediatrics

12:45 PM Closing Remarks

Dr. Michael O’Grady

Assistant Secretary for Planning and Evaluation, HHS 

Lydia B. Parnes

Director, Bureau of Consumer Protection, FTC