1

UNITED STATES OF AMERICA

BEFORE THE FEDERAL TRADE COMMISSION

_________________________________________________

In the Matter of

FILE NO. 162 3001

BEYOND COASTAL, a limited liability company.

AGREEMENT

CONTAINING CONSENT 

ORDER

_________________________________________________

The Federal Trade Commission has conducted an investigation of certain acts and 

practices of Beyond Coastal, a limited liability company (“proposed respondent”). Proposed 

respondent is willing to enter into an agreement containing a consent order resolving the 

allegations contained in the attached draft complaint. Therefore,

IT IS HEREBY AGREED by and between Beyond Coastal, a limited liability company,

by its duly authorized officer, and counsel for the Federal Trade Commission that:

1. Proposed respondent Beyond Coastal is a limited liability company with its 

principal office or place of business at 2424 South 2570 West, Salt Lake City, Utah 84119.

2. Proposed respondent neither admits nor denies any of the allegations in the 

Complaint, except as specifically stated in the Order. Only for purposes of this action, Proposed 

respondent admits the facts necessary to establish jurisdiction.

3. Proposed respondent waives:

a. Any further procedural steps;

b. The requirement that the Commission’s decision contain a statement of 

findings of fact and conclusions of law; and

c. All rights to seek judicial review or otherwise to challenge or contest the 

validity of the order entered pursuant to this agreement.

4. This agreement shall not become part of the public record of the proceeding 

unless and until it is accepted by the Commission. If this agreement is accepted by the 

Commission, it, together with the draft complaint, will be placed on the public record for a 

period of thirty (30) days and information about it publicly released. The Commission thereafter 

may either withdraw its acceptance of this agreement and so notify proposed respondent, in 

which event it will take such action as it may consider appropriate, or issue and serve its 

complaint (in such form as the circumstances may require) and decision in disposition of the 

proceeding.
2

5. This agreement contemplates that, if it is accepted by the Commission, and if such 

acceptance is not subsequently withdrawn by the Commission pursuant to the provisions of 

Section 2.34 of the Commission’s Rules, the Commission may, without further notice to 

proposed respondent, (1) issue its complaint corresponding in form and substance with the 

attached draft complaint and its decision containing the following order in disposition of the 

proceeding, and (2) make information about it public. When so entered, the order shall have the 

same force and effect and may be altered, modified, or set aside in the same manner and within 

the same time provided by statute for other orders. The order shall become final upon service. 

Delivery of the complaint and the decision and order to proposed respondent’s address as stated 

in this agreement by any means specified in Section 4.4(a) of the Commission’s Rules shall 

constitute service. Proposed respondent waives any right it may have to any other manner of 

service. The complaint may be used in construing the terms of the order. No agreement, 

understanding, representation, or interpretation not contained in the order or in the agreement 

may be used to vary or contradict the terms of the order.

6. Proposed respondent has read the draft complaint and consent order. It 

understands that it may be liable for civil penalties in the amount provided by law and other 

appropriate relief for each violation of the order after it becomes final.

ORDER

DEFINITIONS

For purposes of this order, the following definitions shall apply:

1. Unless otherwise specified, “respondent” shall mean Beyond Coastal, a limited 

liability company, its successors and assigns, and its officers, members, agents, 

representatives, and employees. 

2. “Commerce” shall mean as defined in Section 4 of the Federal Trade Commission 

Act, 15 U.S.C. § 44.

I.

IT IS ORDERED that respondent, directly or through any corporation, subsidiary, 

division, or other device, in connection with the manufacturing, labeling, advertising, promotion, 

offering for sale, sale, or distribution of any product must not make any representation, expressly 

or by implication, including through the use of a product name, trademark, or trade name, about:

A. whether such product is all natural or 100% natural;

B. the extent to which such product contains any natural or synthetic ingredient or 

component;

C. the ingredients or composition of such product; or
3

D. the environmental or health benefits of such product, 

unless the representation is non-misleading, including that, at the time such representation is 

made, the respondent possesses and relies upon competent and reliable evidence, which when 

appropriate based on the expertise of professionals in the relevant area must be competent and 

reliable scientific evidence, that is sufficient in quality and quantity based on standards generally 

accepted in the relevant fields when considered in light of the entire body of relevant and reliable 

evidence, to substantiate that the representation is true. For the purposes of this Provision:

1. “competent and reliable evidence” means tests, analyses, research, studies, or 

other evidence based on the expertise of professionals in the relevant area, that 

have been conducted and evaluated in an objective manner by qualified persons, 

using procedures generally accepted in the profession to yield accurate and 

reliable results; and

2. “competent and reliable scientific evidence” means tests, analyses, research, or 

studies that have been conducted and evaluated in an objective manner by 

qualified persons, using procedures generally accepted in the profession to yield 

accurate and reliable results.

II.

IT IS FURTHER ORDERED that respondent Beyond Coastal, and its successors and 

assigns, shall, for five (5) years after the last date of dissemination of any representation covered 

by this order, maintain and upon request make available to the Federal Trade Commission for 

inspection and copying:

A. All advertisements and promotional materials containing the representation;

B. All materials that were relied upon in disseminating the representation; and

C. All tests, reports, studies, surveys, demonstrations, or other evidence in its

possession or control that contradict, qualify, or call into question the 

representation, or the basis relied upon for the representation, including 

complaints and other communications with consumers or with governmental or 

consumer protection organizations.

III.

IT IS FURTHER ORDERED that respondent Beyond Coastal, and its successors and 

assigns, shall deliver a copy of this order to all current and future principals, officers, directors, 

and managers, and to all current and future employees, agents, and representatives having 

responsibilities with respect to the subject matter of this order, and shall secure from each such 

person a signed and dated statement acknowledging receipt of the order. Respondent shall 

deliver this order to current personnel within thirty (30) days after the date of service of this 
4

order, and to future personnel within thirty (30) days after the person assumes such position or 

responsibilities. Respondent must maintain and upon request make available to the Federal 

Trade Commission for inspection and copying all acknowledgments of receipt of this order 

obtained pursuant to this Part.

IV.

IT IS FURTHER ORDERED that respondent Beyond Coastal, and its successors and 

assigns, shall notify the Commission at least thirty (30) days prior to any change in the 

corporation that may affect compliance obligations arising under this order, including but not 

limited to a dissolution, assignment, sale, merger, or other action that would result in the 

emergence of a successor corporation; the creation or dissolution of a subsidiary, parent, or 

affiliate that engages in any acts or practices subject to this order; the proposed filing of a 

bankruptcy petition; or a change in the corporate name or address. Provided, however, that, with 

respect to any proposed change in the corporation about which respondent learns less than thirty 

(30) days prior to the date such action is to take place, respondent shall notify the Commission as 

soon as is practicable after obtaining such knowledge. Unless otherwise directed by a 

representative of the Commission in writing, all notices required by this Part shall be emailed to 

Debrief@ftc.gov or sent by overnight courier (not the U.S. Postal Service) to: Associate 

Director for Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 

Pennsylvania Avenue NW, Washington, DC 20580. The subject line must begin: In re Beyond 

Coastal, Docket No. C- . 

V.

IT IS FURTHER ORDERED that respondent Beyond Coastal, and its successors and 

assigns, within sixty (60) days after the date of service of this order, shall file with the 

Commission a true and accurate report, in writing, setting forth in detail the manner and form of 

its own compliance with this order. Within ten (10) days of receipt of written notice from a 

representative of the Commission, it shall submit additional true and accurate written reports.

VI.

This order will terminate twenty (20) years from the date of its issuance, or twenty (20) 

years from the most recent date that the United States or the Federal Trade Commission files a 

complaint (with or without an accompanying consent decree) in federal court alleging any 

violation of the order, whichever comes later; provided, however, that the filing of such a 

complaint will not affect the duration of:

A. Any Part in this order that terminates in less than twenty (20) years;

B. This order’s application to any respondent that is not named as a defendant in 

such complaint; and

C. This order if such complaint is filed after the order has terminated pursuant to this 

Part.
5

Provided, further, that if such complaint is dismissed or a federal court rules that the respondent 

did not violate any provision of the order, and the dismissal or ruling is either not appealed or 

upheld on appeal, then the order will terminate according to this Part as though the complaint 

had never been filed, except that the order will not terminate between the date such complaint is 

filed and the later of the deadline for appealing such dismissal or ruling and the date such 

dismissal or ruling is upheld on appeal.

Signed this day of , 2016.

BEYOND COASTAL FEDERAL TRADE COMMISSION

By:___________________ By:____________________

 Sterling McMurrin John Andrew Singer

 President Attorney, Bureau of Consumer Protection

Date:__________________

By:____________________

 Robert M. Frisby

 Attorney, Bureau of Consumer Protection

APPROVED:

________________________

Laura Koss

Assistant Director

Division of Enforcement

________________________

James A. Kohm

Associate Director

Division of Enforcement

 

________________________

Jessica L. Rich

Director

Bureau of Consumer Protection