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Advertising & Privacy Disclosures

in a Digital World Bios

Anna Bager

Anna Bager is Vice President and General 

Manager of the Mobile Marketing Center 

of Excellence at the Interactive Advertising 

Bureau. The Mobile Center, an independently 

funded and staffed unit inside the IAB, 

focuses on increasing the growth of the 

mobile marketing, advertising, and media 

marketplace. Prior to joining the IAB, Ms. 

Bager was the head of business intelligence at 

Ericsson Multimedia and the head of research at 

Ericsson’s Business Consulting unit.

Jim Brock

Jim Brock founded and runs PrivacyChoice, the 

mission of which is to make privacy easier for 

online publishers and their users. PrivacyChoice 

offers a hosted privacy framework and policy 

creation tool for publishers, syndicated 

tracking control tools for web users, and 

privacy-data APIs. PrivacyChoice also offers 

privacyscore.com, which assesses and monitors 

privacy risk and qualifications across thousands 

of websites and apps. Mr. Brock’s prior work 

includes founding Attributor, a content tracking 

platform, and leading a business division at 

Yahoo! Inc.

Susan Cooper

Susan Cooper is Lead Advertising and Product 

Counsel at Facebook, Inc., where she advises 

the business on marketing and promotions 

matters and on global issues related to 

Facebook’s advertising products and programs. 

Prior to joining Facebook, Ms. Cooper 

was Senior Legal Director for Marketing, 

Advertising and Promotions at Yahoo! Inc. 

From 2003-2007, she was a staff attorney in 

the FTC’s Division of Privacy and Identity 

Protection and its Office of International Affairs. 

Lorrie Faith Cranor

Lorrie Faith Cranor is Associate Professor of 

Computer Science and of Engineering and 

Public Policy at Carnegie Mellon University, 

and director of the CyLab Usable Privacy and 

Security Lab. She co-founded Wombat Security 

Technologies, Inc., and has authored more than 

100 research papers on online privacy, usable 

security, phishing, and other topics. She has 

chaired the Platform for Privacy Preferences 

Project (P3P) Specification Working Group 

at the W3C, and served on boards, including 

the Electronic Frontier Foundation Board of 

Directors and the Future of Privacy Forum 

Advisory Board. 
May 30, 2012

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Michelle De Mooy

Michelle De Mooy is Senior Associate 

for National Priorities with Consumer 

Action, a national nonprofit that empowers 

underrepresented consumers to assert their 

rights in the marketplace and financially prosper. 

Her work focuses primarily on enhancing 

consumer privacy (digital and health) on the 

Internet and in the mobile space by advancing 

pro-consumer policy and legislation, and on 

building dialogue between industry and other 

stakeholders to create innovative solutions.

Steve DelBianco

Steve DelBianco is Executive Director of 

NetChoice, a coalition of trade associations, 

e-commerce businesses, and online consumers 

that promotes convenience, choice, and 

commerce on the Internet. Its members include 

eBay, the Electronic Retailing Association, 

Expedia, Living Social, and Yahoo. Mr. 

DelBianco also represents business interests at 

the United Nations’ Internet Governance Forum 

and at the Internet Corporation for Assigned 

Names and Numbers, where he is policy chair 

for the Business Constituency.

Pam Dixon

Pam Dixon is the founder and executive director 

of the World Privacy Forum. She has written 

numerous privacy studies, including a report 

on medical identity theft and the first major 

privacy report on digital signage, The One-Way 

Mirror Society. Ms. Dixon convened a meeting 

of consumer and privacy groups that led to the 

original Do Not Track proposal. Most recently, 

she co-authored a reference guide, Online 

Privacy, and led the crafting of a civil society 

consensus document articulating baseline 

procedures for the Department of Commerce’s 

consumer privacy process.

Jim Dudukovich

Jim Dudukovich is a member of the Legal 

Affairs Committee of the Word of Mouth 

Marketing Association, a nonprofit organization 

that advocates word of mouth marketing 

through best practices and industry education. 

He is also Marketing Counsel with Coca-Cola 

North America, where he negotiates sports 

and entertainment marketing transactions and 

counsels his business partners on advertising, 

marketing, sponsorship, and general intellectual 

property law issues. 

Malcolm Faulds

Malcolm Faulds is Senior Vice President of 

Marketing at BzzAgent, Inc., a leading word 

of mouth media and marketing company. 

BzzAgent provides targeting and a social 

engagement platform that seeks to turn 

customers into influential brand advocates. 

Mr. Faulds is also Co-Chair of the Word of 

Mouth Marketing Association’s Members 

Ethics Advisory Panel. He has almost 20 years 

of marketing experience, with prior roles at 

Valassis, Euro RSCG, Think New Ideas, and 

Yoyodyne Entertainment.
In Short: Advertising & Privacy Disclosures in a Digital World

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Stacey Ferguson

Stacey Ferguson is a lifestyle blogger, event 

producer, public speaker, freelance writer, and 

Chief Curator of the Be Blogalicious community 

and conferences celebrating diversity in social 

media. She is also the founder of Justice Fergie 

Lifestyle Media, a digital media and events 

company, and blogs at JusticeFergie.com. Until 

recently, Ms. Ferguson was also a staff attorney 

in the FTC’s Division of Advertising Practices, 

where she focused on advertising issues related 

to the Internet and high-tech goods and services. 

Linda Goldstein

Linda Goldstein is Chair of the Legal and 

Government Affairs Committee of the 

Promotion Marketing Association, a trade 

association that focuses on promotion 

marketing, digital marketing, shopper/retailer 

marketing, sponsorship, and experiential 

marketing. Ms. Goldstein is also a partner in 

and Chair of the Advertising, Marketing & 

Media Division of Manatt, Phelps & Phillips 

LLP, where she advises consumer products and 

services companies on the legal risks associated 

with advertising and marketing online.

Sally Greenberg

Sally Greenberg is Executive Director of 

the National Consumers League, a nonprofit 

advocacy organization that represents 

consumers and workers on marketplace and 

workplace issues. The League’s focus is on 

fraud, child labor, LifeSmarts, health care, and 

food safety and nutrition. Prior to joining the 

League, Ms. Greenberg worked at Consumers 

Union and the U.S. Department of Justice’s 

Foreign Claims Settlement Commission, and 

also served as the Eastern States Civil Rights 

Counsel for the Anti-Defamation League.

Jim Halpert

Jim Halpert is General Counsel of the Internet 

Commerce Coalition, a nonprofit trade 

organization of leading Internet and e-commerce 

companies and trade associations, including 

Amazon, AT&T, Comcast, eBay, Google, 

Monster.com, Verizon, and US Telecom. 

Mr. Halpert is also a partner in DLA Piper’s 

Communications, Electronic Commerce and 

Privacy practice, where he advises clients 

regarding compliance strategies for privacy and 

security regulations, industry best practices, and 

self-regulatory initiatives.

Jennifer King

Jennifer King is a Ph.D. candidate in 

Information Science at University of California 

Berkeley’s School of Information. She studies 

privacy and human-computer interaction 

on mobile devices, on the Internet (e.g., on 

social networks), and in sensor networks (e.g., 

using technologies such as radio frequency 

identification). Ms. King, who holds a 

professional master’s degree in information 

management and systems, worked in security 

and product management for several Internet 

companies prior to her research career.
May 30, 2012

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Sara Kloek

Sara Kloek is Director of Outreach for the 

Association for Competitive Technology 

(ACT), which represents thousands of small 

and mid-size app developers and information 

technology firms. Ms. Kloek coordinates 

ACT’s activities at conferences and workshops 

addressing app developer issues and manages 

ACT’s constituent communications program, 

connecting app makers to lawmakers. Prior 

to joining ACT, Ms. Kloek worked for 

Representative Collin Peterson of Minnesota, 

most recently as Legislative Assistant and 

Deputy Press Secretary. 

Mark J. Odegard 

Mark J. Odegard is Senior Corporate Counsel 

in the Legal Department of Best Buy Co., 

Inc., where he leads Best Buy’s Advertising 

Legal Team for the U.S. His work focuses on 

advertising, business, and trademark issues in 

all media channels for Best Buy and its portfolio 

of brands, including print, online, mobile, SMS, 

social media, direct mail, and television/radio 

broadcast. Mr. Odegard also negotiates Best 

Buy’s advertising, sponsorship, license, and 

marketing-related agreements.

David Schellhase

David Schellhase has been general counsel 

of Groupon, Inc. since June 2011. Before 

joining Groupon, he was general counsel 

of salesforce.com, inc. from 2002 to 2011. 

Mr. Schellhase was also the general counsel of 

three other technology companies, two of them 

publicly-traded, and in-house counsel at Oracle 

Corporation. He is the author of the Corporate 

Law Department Handbook.

Susan Shook

Susan Shook is Associate General CounselAssociate Director of Procter & Gamble 

Company. She leads the Global Privacy & 

Digital Law group, which focuses on marketing, 

e-commerce, and technology-related digital 

issues – from social media to cloud computing 

– and also on privacy issues across multiple 

stakeholder fronts, including consumers, 

employees, customers, and vendors. Previously, 

Ms. Shook worked in other legal divisions of 

P&G, in areas including trademarks/copyright, 

advertising law, and antitrust law. 

Paul L. Singer

Paul L. Singer is Assistant Attorney General on 

the Internet and Privacy Team in the Consumer 

Protection Division of the Office of the Texas 

Attorney General. He specializes in the civil 

enforcement of state and federal laws relating 

to Internet-specific consumer protection issues. 

His caseload includes enforcing statutes relating 

to general deceptive trade practices committed 

online and Internet privacy, as well as statutes 

relating to spam, phishing, and spyware. 
In Short: Advertising & Privacy Disclosures in a Digital World

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Kevin Trilli

Kevin Trilli is Vice President, Product, of 

TRUSTe, a provider of online privacy solutions 

designed to help businesses build trust and 

increase engagement across their online 

channels. Prior to joining TRUSTe, Mr. Trilli 

founded AssertID, a technology company that 

provides identity- and age-verification services 

for social networks, and he also worked at 

VeriSign, including as director of product 

management for the SSL, authentication, and 

security services business units. He holds 

multiple patents and patent applications in 

online identity and trust. 

Svetlana N. Walker

Svetlana N. Walker is Corporate Counsel at 

The Clorox Company, where she oversees the 

Marketing Communications & Advertising 

Review Department. She advises on issues 

concerning advertising compliance, social 

media executions, branded entertainment, claim 

substantiation, and multi-platform marketing 

for the company’s brands. Before joining The 

Clorox Company, Ms. Walker was an attorney in 

the private sector, where she advised corporate 

clients on matters relating to advertising 

regulation.

Robert Weissman

Robert Weissman is President of Public Citizen, 

a nonprofit consumer advocacy organization. 

Prior to joining Public Citizen, he worked 

with the corporate accountability organization 

Essential Action, the publication Multinational 

Monitor, and Commercial Alert. Commercial 

Alert, which aims to protect communities from 

excessive commercialism, has been merged into 

Public Citizen.

Ilana Westerman

Ilana Westerman is a Principal with Create 

with Context, Inc., a digital innovation firm 

focused on strategic research and design. 

Ms. Westerman is responsible for corporate 

development, as well as hands-on client work, 

including research, innovation, and design. She 

has also served as an adjunct faculty member 

at San José State University, where she taught 

graduate-level courses in the Industrial Systems 

Engineering/HFES program, and was an early 

member of Yahoo! Inc., where she helped build 

the Yahoo! User Experience team and led R&D 

teams. 

Sheryl Ann Yamuder

Sheryl Ann Yamuder is Marketing and 

Advertising Counsel for Dunkin’ Brands, Inc., 

where she provides counsel for all advertising 

and marketing activity through all media, 
Federal Trade Commission | May 30, 2012

including emerging issues related to social media, user generated content, privacy and intellectual 

property. Her prior experience includes having served as Associate General Counsel for Publicis 

Groupe, as a Vice President for World Wrestling Entertainment, Inc., and as Vice President and 

Associate General Counsel for the National Geographic Society.

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Advertising & Privacy Disclosures in a Digital World

In Short