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X160032 

UNITED STATES OF AMERICA

BEFORE THE FEDERAL TRADE COMMISSION

COMMISSIONERS:

In the Matter of

CHEMENCE, INC., a corporation, and 

JAMES COOKE, individually and as an officer 

of CHEMENCE, INC.

DECISION AND ORDER 

DOCKET NO. C-4738

DECISION

The Federal Trade Commission (“Commission”) initiated an investigation of certain acts 

and practices of the Respondents named in the caption. The Commission’s Bureau of Consumer 

Protection (“BCP”) prepared and furnished to Respondents a draft Complaint. BCP proposed to 

present the draft Complaint to the Commission for its consideration. If issued by the 

Commission, the draft Complaint would charge the Respondents with violations of the Federal 

Trade Commission Act.

Respondents and BCP thereafter executed an Agreement Containing Consent Order 

(“Consent Agreement”). The Consent Agreement includes: 1) statements by Respondents that 

they neither admit nor deny any of the allegations in the Complaint, except as specifically stated 

in this Decision and Order, and that only for purposes of this action, they admit the facts 

necessary to establish jurisdiction; and 2) waivers and other provisions as required by the 

Commission’s Rules. 

The Commission considered the matter and determined that it had reason to believe that 

Respondents have violated the Federal Trade Commission Act, and that a Complaint should 

issue stating its charges in that respect. The Commission accepted the executed Consent 

Agreement and placed it on the public record for a period of 30 days for the receipt and 

consideration of public comments. The Commission duly considered any comments received 

from interested persons pursuant to Section 2.34 of its Rules, 16 C.F.R. § 2.34. Now, in further 

conformity with the procedure prescribed in Rule 2.34, the Commission issues its Complaint, 

makes the following Findings, and issues the following Order:

Rebecca Kelly Slaughter, Acting Chair 

Noah Joshua Phillips

Rohit Chopra

Christine S. Wilson 
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a. Respondent Chemence, Inc., an Ohio corporation with its principal office or 

principal place of business at 185 Bluegrass Valley Parkway, Alpharetta, GA 

30005.

b. Respondent James Cooke, an officer of the Corporate Respondent, Chemence, 

Inc. Individually or in concert with others, he controlled or had the authority to 

control, or participated in the acts and practices of Chemence, Inc. His principal 

office or place of business is the same as that of Chemence, Inc.

2. The Commission has jurisdiction over the subject matter of this proceeding and over the 

Respondents, and the proceeding is in the public interest.

ORDER

Definitions

For purposes of this Order, the following definitions apply:

A. “Clear(ly) and conspicuous(ly)” means that a required disclosure is difficult to miss 

(i.e., easily noticeable) and easily understandable by ordinary consumers, including in all 

of the following ways:

1. In any communication that is solely visual or solely audible, the disclosure must

be made through the same means through which the communication is presented. 

In any communication made through both visual and audible means, such as a 

television advertisement, the disclosure must be presented simultaneously in both 

the visual and audible portions of the communication even if the representation 

requiring the disclosure (“triggering representation”) is made through only one 

means.

2. A visual disclosure, by its size, contrast, location, the length of time it appears, 

and other characteristics, must stand out from any accompanying text or other 

visual elements so that it is easily noticed, read, and understood.

3. An audible disclosure, including by telephone or streaming video, must be 

delivered in a volume, speed, and cadence sufficient for ordinary consumers to 

easily hear and understand it.

4. In any communication using an interactive electronic medium, such as the 

Internet or software, the disclosure must be unavoidable.

5. On a product label, the disclosure must be presented on the principal display 

panel.

6. The disclosure must use diction and syntax understandable to ordinary consumers

and must appear in each language in which the triggering representation appears.
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7. The disclosure must comply with these requirements in each medium through 

which it is received, including all electronic devices and face-to-face 

communications.

8. The disclosure must not be contradicted or mitigated by, or inconsistent with, 

anything else in the communication.

9. When the representation or sales practice targets a specific audience, such as 

children, the elderly, or the terminally ill, “ordinary consumers” includes

reasonable members of that group.

B. “Made in the United States” means any representation, express or implied, that a 

product or service, or a specified component thereof, is of U.S.-origin, including, but not 

limited to, a representation that such product or service is “made,” “manufactured,” 

“built,” “produced,” or “crafted” in the United States or in America, or any other U.S.-

origin claim.

C. “Respondents” means the Corporate Respondent and the Individual Respondent, 

individually, collectively, or in any combination.

1. “Corporate Respondent” means Chemence, Inc., and its successors and assigns.

2. “Individual Respondent” means James Cooke.

Provisions

I.

Prohibited Misrepresentations Regarding U.S.-Origin Claims

IT IS ORDERED that Respondents, and Respondents’ officers, agents, employees, and 

attorneys, and all other persons in active concert or participation with any of them, who receive 

actual notice of this Order, whether acting directly or indirectly, in connection with the 

manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of any 

cyanoacrylate glue product, or any other product or service, must not make any representation, 

expressly or by implication, that a product is Made in the United States unless:

A. The final assembly or processing of the product occurs in the United States, all 

significant processing that goes into the product occurs in the United States, and all or 

virtually all ingredients or components of the product are made and sourced in the United 

States; or

B. A Clear and Conspicuous qualification appears immediately adjacent to the 

representation that accurately conveys the extent to which the product contains foreign 

parts, ingredients or components, and/or processing; or 
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C. For a claim that a product is assembled in the United States, the product is last 

substantially transformed in the United States, the product’s principal assembly takes 

place in the United States, and United States assembly operations are substantial. 

II.

Prohibited Misleading and Unsubstantiated Country-of-Origin Representations

IT IS FURTHER ORDERED that Respondents, and Respondents’ officers, agents, 

employees, and attorneys, and all other persons in active concert or participation with any of 

them, who receive actual notice of this Order, whether acting directly or indirectly, in connection 

with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of 

any cyanoacrylate glue product, or any other product or service, must not make any 

representation, expressly or by implication, regarding the country of origin of any product or 

service unless the representation is non-misleading, including that, at the time such 

representation is made, Respondents possess and rely upon a reasonable basis for the 

representation.

III.

Means and Instrumentalities

IT IS FURTHER ORDERED that Respondents, and Respondents’ officers, agents, 

employees, and attorneys, and all other persons in active concert or participation with any of 

them, who receive actual notice of this Order, whether acting directly or indirectly, in connection 

with the manufacturing, labeling, advertising, promotion, offering for sale, sale, or distribution of 

any cyanoacrylate glue product, or any other product or service, must not provide to others the 

means and instrumentalities with which to make any representation prohibited by Provision I or 

II above. For the purposes of this Provision, “means and instrumentalities” means any 

information, including, but not necessarily limited to, any advertising, labeling, promotional, 

sales training, or purported substantiation materials, for use by trade customers in the marketing 

of any product or service.

IV.

Monetary Relief

IT IS FURTHER ORDERED that:

A. Respondents must pay to the Commission $1,200,000, which Respondents stipulate their 

undersigned counsel holds in escrow for no purpose other than payment to the 

Commission.

B. Such payment must be made within 8 days of the effective date of this Order by 

electronic fund transfer in accordance with instructions provided by a representative of 

the Commission.

V.

Additional Monetary Provisions
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IT IS FURTHER ORDERED that:

A. Respondents relinquish dominion and all legal and equitable right, title, and interest in all 

assets transferred pursuant to this Order and may not seek the return of any assets.

B. The facts alleged in the Complaint will be taken as true, without further proof, in any 

subsequent civil litigation by or on behalf of the Commission to enforce its rights to any 

payment pursuant to this Order, such as a nondischargeability complaint in any 

bankruptcy case.

C. The facts alleged in the Complaint establish all elements necessary to sustain an action by 

or on behalf of the Commission pursuant to Section 523(a)(2)(A) of the Bankruptcy 

Code, 11 U.S.C. § 523(a)(2)(A), and this Order will have collateral estoppel effect for 

such purposes.

D. All money paid to the Commission pursuant to this Order may be deposited into a fund 

administered by the Commission or its designee to be used for relief, including consumer 

redress and any attendant expenses for the administration of any redress fund. If a 

representative of the Commission decides that direct redress to consumers is wholly or 

partially impracticable or money remains after redress is completed, the Commission may 

apply any remaining money for such other relief (including consumer information 

remedies) as it determines to be reasonably related to Respondents’ practices alleged in 

the Complaint. Any money not used is to be deposited to the U.S. Treasury. 

Respondents have no right to challenge any activities pursuant to this Provision.

E. In the event of default on any obligation to make payment under this Order, interest, 

computed as if pursuant to 28 U.S.C. § 1961(a), shall accrue from the date of default to 

the date of payment. In the event such default continues for 10 days beyond the date that 

payment is due, the entire amount will immediately become due and payable.

F. Each day of nonpayment is a violation through continuing failure to obey or neglect to 

obey a final order of the Commission and thus will be deemed a separate offense and 

violation for which a civil penalty shall accrue.

G. Respondents acknowledge that their Taxpayer Identification Numbers (Social Security or 

Employer Identification Numbers) may be used for collecting and reporting on any 

delinquent amount arising out of this Order, in accordance with 31 U.S.C. § 7701.

VI.

Customer Information 

IT IS FURTHER ORDERED that Respondents must directly or indirectly provide 

sufficient customer information, including sufficient identification of all resellers, to enable the 

Commission to efficiently administer consumer redress. If a representative of the Commission 

requests in writing any information related to redress, Respondents must provide it, in the form 
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prescribed by the Commission representative, within 14 days.

VII.

Notice to Customers

IT IS FURTHER ORDERED that Respondents must notify customers as follows:

A. Respondents must identify all third-party trade customers who purchased pre-labeled or 

pre-packaged cyanoacrylate glue products from Corporate Respondent with unqualified 

representations that the products were Made in the United States on or after October 13, 

2016 (“Eligible Customers”). 

1. Such Eligible Customers, and their contact information, must be identified to the 

extent such information is in Respondents’ possession, custody, or control;

2. Eligible Customers include those identified at any time, including after

Respondents’ execution of the Agreement through the eligibility period, which 

runs for 1 year after the issuance date of the Order.

B. Respondents must notify all identified Eligible Customers by mailing or emailing each a 

notice in the form shown in Attachment A. The communication containing the 

notification letter may contain a copy of this Order, but no other document or enclosure.

C. Respondents must notify all Eligible Customers within 30 days after the issuance date of 

this Order and any Eligible Customers identified thereafter within 30 days of their 

identification. 

D. Respondents must report on their notification program under penalty of perjury:

1. Respondents must submit a report within 60 days of entry of this Order and at the 

conclusion of the program summarizing its compliance to date.

2. If a representative of the Commission requests any information regarding the 

program, including any of the underlying customer data, Respondents must 

submit it within 10 days of the request.

3. Failure to provide required notices or any requested information will be treated as 

a continuing failure to obey this Order.
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VIII.

Acknowledgments of the Order

IT IS FURTHER ORDERED that Respondents obtain acknowledgments of receipt of 

this Order:

A. Each Respondent, within 10 days after the effective date of this Order, must submit to the 

Commission an acknowledgment of receipt of this Order sworn under penalty of perjury.

B. Individual Respondent, for any business that such Respondent, individually or 

collectively with Corporate Respondent, is the majority owner or controls directly or 

indirectly, and Corporate Respondent must deliver a copy of this Order to: (1) all 

principals, officers, directors, and LLC managers and members; (2) all employees having 

managerial responsibilities for conduct related to the subject matter of the Order and all 

agents and representatives who participate in conduct related to the subject matter of the 

Order; and (3) any business entity resulting from any change in structure as set forth in 

the Provision titled Compliance Reports and Notices. Delivery must occur within 10 

days after the effective date of this Order for current personnel. For all others, delivery 

must occur before they assume their responsibilities.

C. From each individual or entity to which a Respondent delivered a copy of this Order, that

Respondent must obtain, within 30 days, a signed and dated acknowledgment of receipt 

of this Order.

IX.

Compliance Reports and Notices

IT IS FURTHER ORDERED that Respondents make timely submissions to the 

Commission:

A. One year after the issuance date of this Order, each Respondent must submit a 

compliance report, sworn under penalty of perjury, in which:

1. Each Respondent must: (a) identify the primary physical, postal, and email 

address and telephone number, as designated points of contact, which 

representatives of the Commission may use to communicate with Respondent; (b) 

identify all of that Respondent’s businesses by all of their names, telephone 

numbers, and physical, postal, email, and Internet addresses; (c) describe the 

activities of each business, including the goods and services offered, the means of 

advertising, marketing, and sales, and the involvement of any other Respondent

(which Individual Respondent must describe if he knows or should know due to 

his own involvement); (d) describe in detail whether and how that Respondent is 

in compliance with each Provision of this Order, including a discussion of all of 

the changes the Respondent made to comply with the Order; and (e) provide a 

copy of each Acknowledgment of the Order obtained pursuant to this Order, 

unless previously submitted to the Commission.
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2. Additionally, Individual Respondent must: (a) identify all his telephone numbers 

and all his physical, postal, email and Internet addresses, including all residences; 

(b) identify all his business activities, including any business for which such

Respondent performs services, whether as an employee or otherwise, and any 

entity in which such Respondent has any ownership interest; and (c) describe in 

detail such Respondent’s involvement in each such business activity, including 

title, role, responsibilities, participation, authority, control, and any ownership.

B. Each Respondent must submit a compliance notice, sworn under penalty of perjury, 

within 14 days of any change in the following: 

1. Each Respondent must submit notice of any change in: (a) any designated point 

of contact; or (b) the structure of Corporate Respondent or any entity that 

Respondent has any ownership interest in or controls directly or indirectly that 

may affect compliance obligations arising under this Order, including: creation, 

merger, sale, or dissolution of the entity or any subsidiary, parent, or affiliate that 

engages in any acts or practices subject to this Order.

2. Additionally, Individual Respondent must submit notice of any change in: 

(a) name, including alias or fictitious name, or residence address; or (b) title or 

role in any business activity, including (i) any business for which such

Respondent performs services, whether as an employee or otherwise, and (ii) any 

entity in which such Respondent has any ownership interest and over which 

Respondents have direct or indirect control. For each such business activity, also 

identify its name, physical address, and any Internet address.

C. Each Respondent must submit notice of the filing of any bankruptcy petition, insolvency 

proceeding, or similar proceeding by or against such Respondent within 14 days of its 

filing.

D. Any submission to the Commission required by this Order to be sworn under penalty of 

perjury must be true and accurate and comply with 28 U.S.C. § 1746, such as by 

concluding: “I declare under penalty of perjury under the laws of the United States of 

America that the foregoing is true and correct. Executed on: _____” and supplying the 

date, signatory’s full name, title (if applicable), and signature.

E. Unless otherwise directed by a Commission representative in writing, all submissions to 

the Commission pursuant to this Order must be emailed to DEbrief@ftc.gov or sent by 

overnight courier (not the U.S. Postal Service) to: Associate Director for Enforcement, 

Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue 

NW, Washington, DC 20580. The subject line must begin: In re Chemence, Inc., 

X160032.
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X.

Recordkeeping

IT IS FURTHER ORDERED that Respondents must create certain records and retain 

each such record for 5 years. Specifically, Corporate Respondent and Individual Respondent, for 

any business that such Respondent, individually or collectively with Corporate Respondent, is a 

majority owner or controls directly or indirectly, must create and retain the following records:

A. Accounting records showing the revenues from all goods or services sold, the costs 

incurred in generating those revenues, and resulting net profit or loss;

B. Personnel records showing, for each person providing services in relation to any aspect of 

the Order, whether as an employee or otherwise, that person’s: name; addresses; 

telephone numbers; job title or position; dates of service; and (if applicable) the reason 

for termination;

C. Records of all customer complaints and refund requests concerning the subject matter of 

this Order, whether received directly or indirectly, such as through a third party, and any 

response;

D. All records necessary to demonstrate full compliance with each provision of this Order, 

including all submissions to the Commission;

E. A copy of each unique advertisement, label, or other marketing material making a 

representation subject to this Order; and

F. For 5 years from the date of the last dissemination of any representation covered by this 

Order, all materials that were relied upon in making the representation.

XI.

Compliance Monitoring

IT IS FURTHER ORDERED that, for the purpose of monitoring Respondents’

compliance with this Order:

A. Within 10 days of receipt of a written request from a representative of the Commission, 

each Respondent must: submit additional compliance reports or other requested 

information, which must be sworn under penalty of perjury, and produce records for 

inspection and copying.

B. For matters concerning this Order, representatives of the Commission are authorized to 

communicate directly with each Respondent. Respondents must permit representatives 

of the Commission to interview anyone affiliated with any Respondent who has agreed to 

such an interview. The interviewee may have counsel present.

C. The Commission may use all other lawful means, including posing through its 
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representatives as consumers, suppliers, or other individuals or entities, to Respondents or 

any individual or entity affiliated with Respondents, without the necessity of 

identification or prior notice. Nothing in this Order limits the Commission’s lawful use 

of compulsory process, pursuant to Sections 9 and 20 of the FTC Act, 15 U.S.C. §§ 49, 

57b-1. 

D. Upon written request from a representative of the Commission, any consumer reporting

agency must furnish consumer reports concerning Individual Respondent, pursuant to

Section 604(2) of the Fair Credit Reporting Act, 15 U.S.C. § 1681b(a)(2).

XII. 

Order Effective Dates

IT IS FURTHER ORDERED that this Order is final and effective upon the date of its 

publication on the Commission’s website (ftc.gov) as a final order. This Order will terminate 20 

years from the date of its issuance (which date may be stated at the end of this Order, near the 

Commission’s seal), or 20 years from the most recent date that the United States or the 

Commission files a complaint (with or without an accompanying settlement) in federal court 

alleging any violation of this Order, whichever comes later; provided, however, that the filing of 

such a complaint will not affect the duration of: 

A. Any Provision in this Order that terminates in less than 20 years;

B. This Order’s application to any Respondent that is not named as a defendant in such

complaint; and

C. This Order if such complaint is filed after the Order has terminated pursuant to this

Provision.

Provided, further, that if such complaint is dismissed or a federal court rules that the 

Respondent did not violate any provision of the Order, and the dismissal or ruling is either not 

appealed or upheld on appeal, then the Order will terminate according to this Provision as though 

the complaint had never been filed, except that the Order will not terminate between the date 

such complaint is filed and the later of the deadline for appealing such dismissal or ruling and the 

date such dismissal or ruling is upheld on appeal. 

By the Commission. 

April J. Tabor 

Secretary 

SEAL:

ISSUED: February 9, 2021
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ATTACHMENT A: NOTICE TO CUSTOMERS

The notification email or letter must be in the following form, from an authorized Chemence, 

Inc. address or email address, appearing on Chemence, Inc.’s letterhead if in letter form, and 

containing a Chemence, Inc. signature line with the sender’s full contact information:

Subject: Settlement of FTC deceptive advertising case

Dear <Name of customer>:

Our records show that you bought cyanoacrylate glue products from Chemence, Inc. that 

we provided to you in packages or with labels making “Made in USA” claims. We’re writing to 

tell you that the Federal Trade Commission, the nation’s consumer protection agency, has sued 

us for deceptive or false advertising. According to the FTC, we made misleading claims that our 

glues were all or virtually all made in the United States.

To settle the FTC’s lawsuit, we’re contacting our customers to tell them that our 

cyanoacrylate glue products contain significant imported ingredients and therefore should have 

been labeled with qualified claims – for example, “Made in USA with Globally Sourced 

Materials.”

If you have questions about this lawsuit, visit [get short URL]. For more information 

about “Made in USA” advertising, visit [get short URL].

Sincerely,

[signature]

[Chemence, Inc. signature block]