8:30 Registration

9:00 Welcome & Opening Remarks

Maureen K. Ohlhausen

Commissioner

Federal Trade Commission

9:15 Presentation on Usability Research

Jennifer King

Ph.D. Candidate

University of California

Berkeley School of Information

9:30 Panel 1: Universal and Cross-Platform Advertising 

Disclosures

MODERATOR:

Michael Ostheimer

Staff Attorney

Division of Advertising Practices

Federal Trade Commission

PANELISTS:

Steve DelBianco

Executive Director

NetChoice

Linda Goldstein

Chair, Legal & Government Affairs 

Committee

Promotion Marketing Association

Sally Greenberg

Executive Director

National Consumers League

Jennifer King

Ph.D. Candidate

University of California

Berkeley School of Information

Paul L. Singer

Assistant Attorney General

Consumer Protection Division

Office of the Texas Attorney General

Svetlana N. Walker

Corporate Counsel

Advertising Division

The Clorox Company

11:00 Break

Agenda May 30, 2012

#

Advertising & Privacy Disclosures

in a Digital World
2

11:15 Panel 2: Social Media Advertising Disclosures

MODERATOR: 

Richard Cleland

Assistant Director

Division of Advertising Practices

Federal Trade Commission

PANELISTS:

Susan Cooper

Lead Advertising and Product Counsel

Facebook, Inc.

Jim Dudukovich

Member, Legal Affairs Committee

Word of Mouth Marketing Association

Malcolm Faulds

Senior Vice President of Marketing

BzzAgent, Inc. 

Stacey Ferguson

Blogger and Chief Curator

Blogalicious Community and 

Conferences

Susan Shook

Associate General Counsel-Associate 

Director

The Procter & Gamble Company

Robert Weissman

President

Public Citizen

12:30 Lunch

1:30 Panel 3: Mobile Advertising Disclosures

MODERATOR:

Patricia Poss

Chief

Mobile Technology Unit

Division of Financial Practices

Federal Trade Commission

PANELISTS: 

Anna Bager

Vice President and General Manager

Mobile Marketing Center of Excellence

Interactive Advertising Bureau

Michelle De Mooy

Senior Associate for National Priorities

Consumer Action

Jim Halpert

General Counsel

Internet Commerce Coalition

Mark J. Odegard

Senior Corporate Counsel

Legal Department

Best Buy Co., Inc.

David Schellhase

General Counsel

Groupon, Inc.

Paul L. Singer

Assistant Attorney General

Consumer Protection Division

Office of the Texas Attorney General

Sheryl Ann Yamuder

Director

Marketing and Advertising Counsel

Dunkin’ Brands, Inc.
3

#

2:45 Break

3:00 Panel 4: Mobile Privacy Disclosures

APP DOWNLOAD OVERVIEW

Manas Mohapatra

Staff Attorney

Mobile Technology Unit

Division of Financial Practices

Federal Trade Commission

Andrew Schlossberg

Honors Paralegal

Mobile Technology Unit

Division of Financial Practices

Federal Trade Commission

MODERATOR:

Ryan Mehm

Staff Attorney

Division of Privacy and Identity 

Protection

Federal Trade Commission

PANELISTS:

Jim Brock

Founder

PrivacyChoice

Lorrie Faith Cranor

Associate Professor of Computer 

Science and of Engineering and Public 

Policy

Carnegie Mellon University 

Pam Dixon

Executive Director

World Privacy Forum

Sara Kloek

Director of Outreach

Association for Competitive Technology

Kevin Trilli

Vice President

Product

TRUSTe 

Ilana Westerman

Principal

Create with Context, Inc. 

4:30 Closing Remarks

Mary K. Engle

Associate Director

Division of Advertising Practices

Federal Trade Commission

Federal Trade Commission | May 30, 2012