Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 1 of 30 PageID #: 3107 

UNITED STATES DISTRICT COURT 

DISTRICT OF RHODE ISLAND 

FEDERAL TRADE COMMISSION, 

PLAINTIFF, 

v. 

ALLIANCE SECURITY INC., a Massachusetts 

corporation formerly known as Versatile 

Marketing Solutions, Inc., VMS Alarms, VMS, 

Alliance Security, and Alliance Home Protection, 

JASJIT GOTRA, a/k/a Jay Gotra, individually 

and as an officer or owner of Alliance Security, 

Inc., formerly known as Versatile Marketing 

Solutions, Inc., VMS Alarms, VMS, Alliance 

Security, Alliance Home Protection, and AH 

Protection, 

DEFEND AMERICA LLC, a Florida Limited 

Liability Company, 

JESSICA MERRICK, a/k/a Jessica Bright a/k/a 

Jessica Dudlicek, individually and as an officer of 

Defend America LLC 

POWER MARKETING PROMOTIONS LLC, 

a North Carolina Limited Liability Company, also 

d/b/a J Tele Alarms, and 

KEVIN KLINK, individually and as an officer or 

owner of Power Marketing Promotions LLC, 

Defendants. 

CASE NO. 1:19-CV-00410-MSM-LDA 

STIPULATED FINAL ORDER FOR PERMANENT INJUNCTION 

AND CIVIL PENALTY JUDGMENT AS TO DEFENDANT JASJIT GOTRA 

Plaintiff, the Federal Trade Commission (“Commission” or “FTC”), filed its Complaint 

for Civil Penalties, Permanent Injunction and Other Relief (“Complaint”) in this matter 

pursuant to Sections 5(a), 5(m)(1)(A), 13(b), and 16(a) of the Federal Trade Commission Act 

(“FTC Act”), 15 U.S.C. §§ 45(a), 45(m)(1)(A), 53(b), and 56(a); Section 6 of the Telemarketing 

and Consumer Fraud and Abuse Prevention Act (the “Telemarketing Act”), 15 U.S.C. § 6105; 
Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 2 of 30 PageID #: 3108 

and Section 621(a) of the Fair Credit Reporting Act, 15 U.S.C. § 1681s(a). The Commission and 

Defendant Jasjit Gotra stipulate to the entry of this Stipulated Final Order for Permanent 

Injunction and Civil Penalty Judgment (“Order”) to resolve all matters in dispute in this action 

between them, but not as to any other person, such as an indemnitee. 

THEREFORE, IT IS ORDERED as follows: 

FINDINGS 

1. This Court has jurisdiction over this matter. 

2. The Complaint charges that Defendant Jasjit Gotra and his company and codefendant, Alliance Security Inc., participated in deceptive acts or practices in violation of 

Section 5(a) of the FTC Act, 15 U.S.C. § 45(a), and have engaged in acts or practices that violate 

the FTC’s Telemarketing Sales Rule (the “TSR” or “Rule”), as amended, 16 C.F.R. Part 310, in 

the Telemarketing of his products and services or those offered by his company and codefendant, Alliance Security Inc., by, among other things, initiating and causing the initiation of 

telemarketing calls to consumers whose telephone numbers were on the National Do Not Call 

(“DNC”) Registry. The Complaint also charges that defendant Alliance Security Inc. 

participated in acts and practices in violation of Section 621(a) of the Fair Credit Reporting Act, 

15 U.S.C. § 1681(s)(a), by obtaining consumer reports from consumer reporting agencies 

without a permissible purpose. 

3. Defendant Jasjit Gotra neither admits nor denies any of the allegations in the 

Complaint, except as specifically stated in this Order. Only for purposes of this action, 

Defendant Jasjit Gotra admits the facts necessary to establish jurisdiction. 

4. Defendant Jasjit Gotra waives any claim that he may have under the Equal Access 

to Justice Act, 28 U.S.C. § 2412, concerning the prosecution of this action through the date of 

this Order, and agrees to bear his own costs and attorneys’ fees. Defendant Jasjit Gotra waives 

and releases any claims that it may have against the Commission and its agents that relate to this 

action. 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 3 of 30 PageID #: 3109 

5. Defendant Jasjit Gotra and the Commission waive all rights to appeal or otherwise 

challenge or contest the validity of this Order. 

DEFINITIONS 

For the purpose of this Order, the following definitions apply: 

A. “Causing Others to Initiate Outbound Telephone Calls” includes, among other 

conduct: (1) contracting with any vendor, agent, or third-party who solicits sales, identifies 

potential customers, or sets appointments on behalf of Defendant through the use of Outbound 

Telephone Calls; and (2) contracting with any vendor, agent, or third-party who places Outbound 

Telephone Calls to potential customers and then transfers those potential customers to 

Defendant. 

B. “Defendant” means Jasjit Gotra. 

C. “Established Business Relationship” means a relationship—evidenced by 

documents maintained by Defendant for a period of five years (as set forth in Section IX 

herein)—directly between Defendant and a person based on the person’s purchase, rental, or 

lease of Defendant’s goods or services or a financial transaction between the person and 

Defendant, within the eighteen (18) months immediately preceding the date of a Telemarketing 

call. 

D. “Express Written Agreement” means a written agreement—evidenced by 

documents maintained by Defendant for a period of five years (as set forth in Section IX 

herein)—directly between Defendant and any person, and provided by that person directly to 

Defendant, in which that person: (1) expressly agrees to receive Telemarketing calls from 

Defendant; and (2) provides that person’s name, address, telephone number, and written or 

electronic signature. 

E. “Manually Dialed Calls” means telephone calls that are dialed by a live operator 

who manually selects the telephone number being called. Any such live operator must dial only 

one telephone number at a time and must conduct the telephone call without the use of 

prerecorded messages. 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 4 of 30 PageID #: 3110 

F. “Outbound Telephone Call” means a telephone call initiated by a Telemarketer 

to induce the purchase of goods or services or to solicit a charitable contribution. 

G. “Telemarketer” means any person who, in connection with Telemarketing, 

initiates or receives telephone calls to or from a customer or donor. 

H. “Telemarketing” means a plan, program, or campaign which is conducted to 

induce the purchase of goods or services or a charitable contribution, by use of one or more 

telephones and which involves more than one interstate telephone call. 

ORDER 

I. Permanent Ban on Outbound Telemarketing 

IT IS ORDERED that Defendant, whether acting directly or through an intermediary, is 

permanently restrained and enjoined from: 

A. Initiating Outbound Telephone Calls, assisting others in initiating Outbound 

Telephone Calls, and Causing Others to Initiate Outbound Telephone Calls. Provided, however, 

that it is not a violation of this Order for Defendant to place Manually Dialed Calls to persons 

with whom he has an Established Business Relationship or from whom he has received an 

Express Written Agreement. 

B. Owning or controlling, or holding any ownership interest, share, or stock, in any 

company that engages in conduct banned in subsection I.A. Provided, however, that it is not a 

violation of this Order for Defendant to own a non-controlling stock interest in a publicly traded 

company that engages in conduct banned in subsections I.A-B. 

II. Prohibition on Violating the Fair Credit Reporting Act 

IT IS FURTHER ORDERED that Defendant, Defendant’s officers, agents, employees, 

and attorneys, and all other persons in active concert or participation with any of them, who 

receive actual notice of this Order, whether acting directly or indirectly, are hereby permanently 

restrained and enjoined from: 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 5 of 30 PageID #: 3111 

A. Using or obtaining any Consumer Report from any Consumer Reporting Agency 

or from any other person without a valid permissible purpose, as set forth in 15 U.S.C. § 1681b, 

a copy of which is attached as Appendix A to this Order; and 

B. Violating any provision of the Fair Credit Reporting Act, 15 U.S.C. §§1681-

1681x. 

III. Prohibition Against Misrepresentations 

IT IS FURTHER ORDERED that Defendant, Defendant’s officers, agents, employees, 

and attorneys, and all other persons in active concert or participation with any of them who 

receive actual notice of this Order, whether acting directly or indirectly, in connection with 

promoting or offering for sale any good or service, are permanently restrained and enjoined from 

misrepresenting, or assisting others in misrepresenting, expressly or by implication: 

A. Defendant’s affiliation or association with a competitor alarm installation or

monitoring company or any other business; 

B. Defendant’s purchase or acquisition RIa competitor alarm installation or 

monitoring company or any other business; or 

C. The name of Defendant’s business. 

IV. Monetary Judgment for Civil Penalty and Suspension 

IT IS FURTHER ORDERED that: 

A. Judgment in the amount of Nine Million, Eight Hundred Forty-Five Thousand, 

and Twenty-One dollars ($9,845,021) is entered in favor of the Commission against Defendant 

as a civil penalty. 

B. Defendant is ordered to pay to the Commission Eighty Eight Thousand Dollars 

($88,000) as follows: 

1. Within seven (7) days of the entry of this Order, Defendant must pay to 

the Commission, by electronic fund transfer in accordance with 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 6 of 30 PageID #: 3112 

instructions previously provided by a representative of the Commission, 

the sum of twenty-eight thousand dollars ($28,000). 

2. Within one hundred twenty (120) days of entry of this Order, Defendant 

must make a second payment to the Commission, by electronic fund 

transfer in accordance with instructions previously provided by a 

representative of the Commission, of sixty thousand dollars ($60,000). 

C. Within seven (7) days of the entry of this Order, Defendant must cause the 

liquidation of all of his personal jewelry (as listed on his Itemization of Personal Jewelry dated 

January 23, 2020) by delivering it to Skinner Inc., an auction house located in Boston, MA. 

Defendant’s liquidation of jewelry is pursuant to the terms of a contract between Defendant and 

Skinner Inc., a copy of which is attached as Appendix B to this Order. Defendant is further 

Ordered to sign any documents and to take any other steps necessary to facilitate the liquidation. 

D. Upon completion of the payments required under Section IV.B, and turning over

of jewelry required under Section IV.C, the remainder of the judgment is suspended, subject to 

the Subsections below. 

E. The Commission’s agreement to the suspension of part of the judgment is

expressly premised upon the truthfulness, accuracy, and completeness of Defendant’s sworn 

financial statements and related documents (collectively, “financial representations”) at the time 

submitted to the Commission, namely: 

1. The Itemization of Personal Jewelry of Defendant Jasjit Gotra signed on 

January 23, 2020; 

2. The Financial Statement of Defendant Jasjit Gotra signed on November 3, 

2019, including the attachments; 

3. The Financial Statement of Defendant Jasjit Gotra signed on January 31, 

2019, including the attachments; and 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 7 of 30 PageID #: 3113 

4. The Financial Statement of Defendant Jasjit Gotra signed on July 25, 

2017, including the attachments. 

F. The suspension of the judgment will be lifted if, upon motion by the Commission, 

the Court finds that Defendant failed to disclose any material asset, materially misstated the 

value of any asset, or made any other material misstatement or omission in the financial 

representations identified above. 

G. If the suspension of the judgment is lifted, the judgment becomes immediately 

due in the amount specified in Subsection A above (which the parties stipulate only for purposes 

of this Section represents the amount of the civil penalty for the violations alleged in the 

Complaint), less any payment previously made pursuant to this Section, plus interest computed 

from the date of entry of this Order. 

V. Additional Monetary Provisions 

IT IS FURTHER ORDERED that: 

A. Defendant relinquishes dominion and all legal and equitable right, title, and 

interest in all assets transferred pursuant to this Order and may not seek the return of any assets. 

B. The facts alleged in the Complaint will be taken as true, without further proof, in 

any subsequent civil litigation by or on behalf of the Commission, including in a proceeding to 

enforce its rights to any payment or monetary judgment pursuant to this Order. 

C. Defendant agrees that the judgment against it represents a civil penalty owed to 

the government of the United States, is not compensation for actual pecuniary loss, and, 

therefore, as to Defendant, is not subject to discharge under the Bankruptcy Code pursuant to 11 

U.S.C. § 1141(d)(3) or 11 U.S.C. § 727(a). 

D. Defendant agrees that the judgment represents a civil penalty owed to the 

government of the United States, is not compensation for actual pecuniary loss, and is therefore 

not subject to discharge under the Bankruptcy Code pursuant to 11 U.S.C. § 523(a)(7). 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 8 of 30 PageID #: 3114 

E. Defendant acknowledges that his Social Security Number, which Defendant 

previously provided, may be used for collecting and reporting on any delinquent amount arising 

out of this Order, in accordance with 31 U.S.C. § 7701. 

VI. Cooperation 

IT IS FURTHER ORDERED that Defendant must fully cooperate with representatives of 

the Commission in this case and in any investigation related to or associated with the 

transactions or the occurrences that are the subject of the Complaint. Defendant must provide 

truthful and complete information, evidence, and testimony. Defendant must also appear for 

interviews, discovery, hearings, trials, and any other proceedings that a Commission 

representative may reasonably request upon five days written notice, at such places and times 

that a Commission representative may designate, without requiring the service of a subpoena. 

Further, to assist the Commission with any investigation and with monitoring Defendant’s 

compliance with this order, Defendant consents, for purposes of Sections 2701-2712 of the 

Electronic Communications Privacy Act (“ECPA”), to the disclosure of the contents and records 

of his auto-dialed, Telemarketing communications or other information pertaining to his autodialed, Telemarketing communications by electronic communications service providers and 

remote computing service providers. This ECPA provision also applies to any company under 

Defendant’s control and any company for which Defendant is the majority owner. Defendant 

further agrees to execute, within fourteen (14) days of a request from the Commission, any forms 

or other documents evidencing its consent that may be required by such electronic 

communications service providers or remote computing service providers. 

VII. Order Acknowledgments 

IT IS FURTHER ORDERED that Defendant obtain acknowledgments of receipt of this 

Order: 

A. Defendant, within seven (7) days of entry of this Order, must submit to the 

Commission an acknowledgment of receipt of this Order sworn under penalty of perjury. 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 9 of 30 PageID #: 3115 

B. For five (5) years after entry of this Order, for any business that Defendant, 

individually or collectively with any other defendant, is the majority owner or controls directly 

or indirectly, Defendant must deliver a copy of this Order, including Appendix A, to: (1) all 

principals, officers, directors, and LLC managers and members; (2) all employees, agents, and 

other representatives who participate in conduct related to the subject matter of the Order; 

(3) any authorized dealer, vendor, contractor, lead generator, or other person soliciting sales on 

behalf of such company; and (4) any person placing telephone calls on behalf of such company. 

Delivery must occur within seven (7) days of entry of this Order for current personnel. For all 

others, delivery must occur before they assume their responsibilities. 

C. From each individual or entity to which Defendant delivered a copy of this Order, 

Defendant must obtain, within thirty (30) days, a signed and dated acknowledgment of receipt of 

this Order. 

VIII. Compliance Reporting 

IT IS FURTHER ORDERED that Defendant make timely submissions to the 

Commission: 

A. One year after entry of this Order, Defendant must submit a compliance report, 

sworn under penalty of perjury, in which Defendant must: 

1. Identify all telephone numbers and all physical, postal, email and Internet 

addresses, including all residences; 

2. Identify all business activities, including any business for which 

Defendant performs services whether as an employee or otherwise and any 

entity in which such Defendant has any ownership interest; 

3. Describe in detail Defendant’s involvement in each such business, 

including title, role, responsibilities, participation, authority, control, and 

any ownership; 

4. Describe in detail whether and how Defendant is in compliance with each 

Section of this Order; and 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 10 of 30 PageID #: 3116 

5. Provide a copy of each Order Acknowledgment obtained pursuant to this 

Order, unless previously submitted to the Commission. 

B. For twenty (20) years after entry of this Order, Defendant must submit a 

compliance notice, sworn under penalty of perjury, within fourteen (14) days of any change in 

the following, in which Defendant must report any change in: 

1. His name or any of his contact information; 

2. The structure of any entity that Defendant has any ownership interest in or 

controls directly or indirectly that may affect compliance obligations 

arising under this Order, including: (a) creation, (b) merger, (c) sale, or (d) 

dissolution of the entity or any subsidiary, parent, or affiliate that engages 

in any acts or practices subject to this Order; 

3. Title or role in any business activity, including any business for which 

Defendant performs services whether as an employee or otherwise and any 

entity in which Defendant has any ownership interest, and identify the 

name, physical address, and any Internet address of the business or entity. 

C. Defendant must submit to the Commission notice of the filing of any bankruptcy 

petition, insolvency proceeding, or similar proceeding by or against such Defendant within 

fourteen days of its filing. 

D. Any submission to the Commission required by this Order to be sworn under 

penalty of perjury must be true and accurate and comply with 28 U.S.C. § 1746, such as by 

concluding: “I declare under penalty of perjury under the laws of the United States of America 

that the foregoing is true and correct. Executed on: _____” and supplying the date, signatory’s 

full name, title (if applicable), and signature. 

E. Unless otherwise directed by a Commission representative in writing, all 

submissions to the Commission pursuant to this Order must be emailed to DEbrief@ftc.gov or 

sent by overnight courier (not the U.S. Postal Service) to: Associate Director for Enforcement, 

Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue NW, 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 11 of 30 PageID #: 3117 

Washington, DC 20580. The subject line must begin: FTC v. Alliance Security Inc., et al., 

Matter Number X140022. 

IX. Recordkeeping 

IT IS FURTHER ORDERED that Defendant must create certain records for twenty (20) 

years after entry of the Order, and retain each such record for five years. Specifically, 

Defendant, for any business that Defendant, individually or collectively with any other 

defendant, is a majority owner or control directly or indirectly, must create and retain the 

following records: 

A. Accounting records showing the revenues from all goods or services sold; 

B. Personnel records showing, for each person providing services, whether as an 

employee or otherwise, that person’s: name; addresses; telephone numbers; job title or position; 

dates of service; and (if applicable) the reason for termination; 

C. Records of all consumer complaints whether received directly or indirectly, such 

as through a third party, and any response; 

D. All records of an Established Business Relationship with any person for a period 

of five (5) years from the start of that relationship and for a period of five (5) years after any 

Manually Dialed Outbound Telephone Call placed to that person based on the Established 

Business Relationship. 

E. All records of an Express Written Agreement from any person for a period of five 

(5) years from the date of such written agreement, and for a period of five (5) years after any 

Manually Dialed Outbound Telephone Call placed to that person based on the Express Written 

Agreement. 

F. All records necessary to demonstrate full compliance with each provision of this 

Order, including all submissions to the Commission. 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 12 of 30 PageID #: 3118 

X. Compliance Monitoring 

IT IS FURTHER ORDERED that, for the purpose of monitoring Defendant’s compliance 

with this Order, including the financial representations upon which part of the judgment was 

suspended and any failure to transfer any assets as required by this Order: 

A. Within fourteen days of receipt of a written request from a representative of the 

Commission, Defendant must: (1) submit additional compliance reports or other requested 

information, which must be sworn under penalty of perjury; (2) appear for depositions; and (3) 

produce documents for inspection and copying. The Commission is also authorized to obtain 

discovery, without further leave of court, using any of the procedures prescribed by Federal 

Rules of Civil Procedure 29, 30 (including telephonic depositions), 31, 33, 34, 36, 45, and 69. 

B. For matters concerning this Order, the Commission is authorized to communicate 

directly with Defendant. Defendant must permit representatives of the Commission to interview 

any employee or other person affiliated with Defendant who has agreed to such an interview. 

The person interviewed may have counsel present. 

C. The Commission may use all other lawful means, including posing through its 

representatives as consumers, suppliers, or other individuals or entities, to Defendant or any 

individual or entity affiliated with either Defendant, without the necessity of identification or 

prior notice. Nothing in this Order limits the Commission’s lawful use of compulsory process, 

pursuant to Sections 9 and 20 of the FTC Act, 15 U.S.C. §§ 49, 57b-1. 

XI. Retention of Jurisdiction 

IT IS FURTHER ORDERED that this Court retains jurisdiction of this matter for 

purposes of construction, modification, and enforcement of this Order. 

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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 13 of 30 PageID #: 3119 

May 12, 2020
Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 14 of 30 PageID #: 3120 

Appendix A 

15 U.S.C. § 1681b 

(Permissible Purposes of Consumer Reports) 
 





 	 	

	 
 
 	

	 





	 
 	 	

	

	



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	 Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 26 of 30 PageID #: 3132 




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Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 27 of 30 PageID #: 3133 

Appendix B 

(Contract Between Defendant Gotra and Skinner Inc.) 
Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 28 of 30 PageID #: 3134 
Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 29 of 30 PageID #: 3135 
Case 1:19-cv-00410-MSM-LDA Document 94 Filed 05/14/20 Page 30 of 30 PageID #: 3136