~ i1 U.S. FOOD & DRUG tz"'- ADM I N I STRATI ON 

May 1, 2018 

VIA UPS and Electronic Mail 

Brian Bereber 

Drip More LLC 

1110 Palmyrita Ave Ste 120 

Riverside, CA 92507 

dripmore@gmail.com 

WARNING LETTER 

Dear Brian Bereber: 

This is to advise you that the Center for Tobacco Products of the U.S. Food and Drug 

Administration (FDA) and the U.S. Federal Trade Commission (FTC) recently reviewed the 

website http://www.dripmore.com from which you take orders for Candy King Batch and Candy 

King Sour Worms e-liquids. FDA has determined that the e-liquid products listed there are 

manufactured and offered for sale or distribution to customers in the United States. Under 

section 201 (rr) of the Federal Food, Drug, and Cosmetic Act (FD&C Act) (21 U.S.C. § 321 (rr)), 

as amended by the Family Smoking Prevention and Tobacco Control Act, these products are 

tobacco products because they are made or derived from tobacco and intended for human 

consumption. Certain tobacco products, including e-liquids, are subject to FDA jurisdiction 

under section 901 (b) of the FD&C Act (21 U.S.C. § 387a(b)). In addition, the FTC has reviewed 

your marketing for Candy King Batch and Candy King Sour Worms e-liquids under Section 5 of 

the FTC Act, 15. U.S.C. § 45(a). 

FD&C Act Misbranding Violation 

FDA has determined that your Candy King Batch and Candy King Sour Worms e-liquids are 

misbranded under section 903(a)(1) of the FD&C Act (21 U.S.C. § 387c(a)(1)) and/or section 

903(a)(7)(A) of the FD&C Act (21 U.S.C. § 387c(a)(7)(A)) because their labeling and/or 

advertising is false or misleading. 

FDA's investigation of the website http://www.dripmore.com revealed that it sells or distributes 

Candy King Batch and Candy King Sour Worms e-liquids with labeling and/or advertising that 

cause them to imitate food products, particularly ones that are marketed toward, and/or 

appealing to, children (see Exhibit A). Specifically, the labeling and/or advertising of the 

products imitate the labeling and/or advertising for candy that is commonly marketed toward, 

and/or appealing to, children (see Exhibit 8). For example, the labeling and/or advertising for 

these e-liquids include the terms "Candy King" and "Sour Worms" prominently placed on the 

front of the product. In addition, the labeling and/or advertising of Candy King Batch and Candy 

King Sour Worms e-liquids include representations of the product names and color schemes 

that are substantially similar to the candy products in Exhibit B. The website also links to an 

lnstagram account (https://www.instagram.com/dripmore) that includes, for example, a 

photograph of Candy King Batch e-liquid on a pile of Sour Patch Kids candy and a photograph 
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of Candy King Sour Worms e-liquid with piles of sour gummy worms candy. Further, Candy 

King Batch and Candy King Sour Worms e-liquids have strong scents like candy. This labeling 

and/or advertising cause the products to imitate candy, particularly ones that are marketed 

toward, and/or appealing to, children and are therefore misleading. 

Exhibit A 

Exhibit B 

Children are at particular risk for ingesting e-liquid products with labeling and/or advertising that 

causes the product to imitate a food or beverage, particularly a food or beverage that is typically 

marketed toward, and/or appealing to, children. Moreover, children are at particular risk 

because exposure to the nicotine in the e-liquid product, even in relatively small amounts, could 

result in acute toxicity. Child poisonings due to the ingestion of liquid nicotine have recently 

increased substantially. Severe harms can occur in small children from ingestion of liquid 

nicotine, including death from cardiac arrest, as well as seizure, coma, and respiratory arrest. 

Given that the labeling and/or advertising on Candy King Batch and Candy King Sour Worms eliquids describe their nicotine content as 6mg/ml, with a total volume of 100ml, an accidental 

ingestion of slightly less than half a teaspoon would reach the lower end of the fatal dose range 

for an-average two-year-old. Additionally, an accidental ingestion of approximately 2% of a 

teaspoon would reach the lower end of the non-fatal acute toxicity range for an average twoyear-old. 
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The FD&C Act provides, in part, that a tobacco product shall be deemed to be misbranded (1) if 

its labeling is false or misleading in any particular (section 903(a)(1 )), or (2) if the tobacco 

product is distributed or offered for sale in any State and its advertising is false or misleading in 

any particular (section 903(a)(7)(A)). The labeling and/or advertising for Candy King Batch and 

Candy King Sour Worms e-liquids are misleading because they cause the products to imitate 

candy, particularly ones that are marketed toward, and/or appealing to, children. Therefore, the 

products are misbranded under section 903(a)(1) and/or 903(a)(7)(A) of the FD&C Act. 

The FD&C Act violation discussed in this letter does not necessarily constitute an 

exhaustive list. You should immediately correct the violation that is referenced above, as 

well as violations that are the same as or similar to the one stated above, and take any 

necessary actions to bring your tobacco products into compliance with the FD&C Act. 

It is your responsibility to ensure that your tobacco products and all related labeling and/or 

advertising on this website, on any other websites (including e-commerce, social · 

networking, or search engine websites), in any other media in which you advertise, and in 

any retail establishments comply with each applicable provision of the FD&C Act and FDA's 

implementing regulations. Failure to ensure full compliance with the FD&C Act may result 

in FDA initiating further action without notice, including, but not limited to, civil money 

penalties, criminal prosecution, seizure, and/or injunction. Please note that any adulterated 

and misbranded tobacco products offered for import into the United States are subject to 

detention and refusal of admission. 

Unfair or Deceptive Marketing 

In addition, the Federal Trade Commission has reviewed the online marketing of Candy 

King Batch and Candy King Sour Worms e-liquids. Section 5 of the FTC Act prohibits 

unfair or deceptive acts or practices in or affecting commerce. This prohibition includes 

practices that present unwarranted health or safety risks. Commission Policy Statement on 

Unfairness, 104 F.T.C. 1070, 1071 (1984) (appended to Int'/ Harvester Co., 104 F.T.C. 949 

(1984 )), available at https://www.ftc.gov/public-statements/1980/12/ftc-policy-statementunfairness. Preventing practices that present unwarranted health and safety risks, 

particularly to children, is one of the Commission's highest priorities. FTC Strategic Plan for 

2018-2022, at 6; Philip Morris, Inc., 82 F.T.C. 16 (1973). 

As noted above, Candy King Batch e-liquid packaging resembles that for Sour Patch Kids, 

a candy brand that is very popular with young children. Candy King Sour Worms e-liquid 

packaging resembles that for Trolli Sour Bite Crawlers, which also is very popular with 

young children. Both Candy King Batch and Sour Worms e-liquids have a scent very 

similar to candy products and the odors are detectible without opening the packaging. 

Given the significant number of serious child poisonings due to the ingestion of liquid 

nicotine, packaging Candy King Batch and Sour Worms e-liquids in a manner that is likely 

to be particularly appealing to young children could present an unwarranted risk to health 

and safety. 
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The FTC strongly urges you to review your marketing, including packaging, for Candy King 

Batch and Candy King Sour Worms a-liquids and similarly marketed products and to take 

swift and appropriate steps to protect consumers, especially young children. 

Conclusion and Requested Actions 

With regard to the FD&C Act violation described in this letter, please submit a written response 

to this letter within 15 working days from the date of receipt describing your corrective actions, 

including the dates on which you discontinued the violative labeling, advertising, sale, and/or 

distribution of these tobacco products and your plan for maintaining compliance with the FD&C 

Act. If you·do not believe that your products are in violation of the FD&C Act, include your 

reasoning and any supporting information for our consideration. You can find the FD&C Act 

through links on FDA's homepage at http://www.fda.gov. 

Please note your reference number, RW1800843, in your response and direct your response to 

the following address: 

DPAL-WL Response, Office of Compliance and Enforcement 

FDA Center for Tobacco Products 

c/o Document Control Center 

Building 71 , Room G335 

10903 New Hampshire Avenue 

Silver Spring, MD 20993-0002 

If you have any questions, please contact Ele Ibarra-Pratt at (301) 796-9235 or via email at 

CTPCompliance@fda.hhs.gov. 

With regard to the FTC-related issues described in this letter, please notify Rosemary Rosso of 

the FTC via electronic mail at rrosso@ftc.gov within 15 days of receipt of this letter of the 

specific actions you have taken to address the FTC's concerns. 

a::~~ 

Ann Simoneau, J.D. 

Director 

Office of Compliance and Enforcement 

Center for Tobacco Products 

/ Vk

Mary 

,u~, 

K. Eflgle 

~ 

(J . Associatt 0irector 

Division of Advertising Practices 

Federal Trade Commission 
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VIA Electronic Mail 

cc: 

Brian Bereber 

brian.allstarglass@gmail.com 

Drip More LLC 

irene@dripmore.com 

GoDaddy, LLC 

abuse@godaddy.com 

Shopify, Inc. 

abuse@shopify.com