Exhibit A-1

GU FRIai 51-UPPING ON 

ALL ORO~R$ THroUGH Dl<C. W " 

ORECIC. 

C

~ 

all 1-300_239_5.833 tooroe r nytime 2"" 

~ ShopORine . myOrock CustomerSerw:e AbouIOrock ~p 

The new Oreek ProShieldTM Plus 

Air Purifier with Helios ShieldTM 

captures and destroys many 

airborne viruses like the nU. You can do some1t1 ing about1t1e air in your 

home. Twi ce every hour, til e new Ored< Pro Sh ield 

Plus d eans and re-arru lates 1I1e air in a 12' ,1 8' 

room . In in-{1ome testing, 111" ProS/1 ield helped 

del ... , up to. 99% re ducton in parti d es down 

to .1 microns ' An d noboc!y else has 111. Hell os 

Sh ield, wh im us es ullI";ol"! li ght to eliminate 

odors and VOCs (Volati le Ofg.nic Compounds ) 

Get FREE gifts just for 

trying ProShield' M Plus 

. The Oreck Speed Sweel'. 

• Refrigerator Air Purifier. 

• Plus FREE shipping. A $29.95 va lue. 

~.".. setllIl! "_ f(l( entre test pe<iod of line n • seo~ 'O<><T'l Pe<-cento~ "'""ctio<! " eWes n&t"rol deposbm aoo partido size me.s",e< dowo to .1 

The Oreek HaIc:xID kills many genns 

on y our floor while y ou vacuum. Now vou and vourlamiry can enj oy a heal1l1 ier 

d ean. Th is is 1110 on lv va euum in 1I1e o~d 1I1at 

uses powerfU l lN-G li ~h t to ki ll manv 011l1e 

germs 1I1at cou ld be ~ on your noors . IN-G 

tectmololl)' is not new. Irs used to san ~,," 

hospita l operati ng rooms and to purity drinking 

water See 10r vourse iT ju st how ene clive ~ is and 

wh at a lantasticjob ~ does on all ll'lles ol noor 

su~aces 

Get FREE gifts just for ~ I 

trying Oreek Halo® 'C1 . The Oreck Sl"'ed Sweel' . 

• A year sUl'l'ly of vacuum bags.t 

• Plus FREE shil'l'in g. A $29.95 va lue . , •••. 

'!!es"1s moy vory. Extent 01 ~ "" s"rl.ceo 

depends"" expos"'" tine . The 0""," H ... vo",,"m cleone< is rK>I eOOeO l(If "se ~ tile """', ""'Ptlon, tre.t""",!, Of ",eventlon 01 ony dise.oe 0< medicol CMd IIon, cUjr.g Mtnmo O( a .... ges 

too. "-poe' "f 0""'" "~ .... ....., .... 

Healthier. Euier. Sm arter . ... Get ~n Oreck Clean IIome with Oreck 

Voc......" Cleaoors ~"" Air Pt" rs , 

SiQn "" to receive email updates & special offers: w:I Find us on , 

," Facebook Ente<Yo"r EmoI Add res. EHIu iiiD 

Shop Online For Customers Easy Shopping 

Qr~1:!; Xl. U~ righ i 'iaQJ~m~ PrQ~~1j UHr ~an~a ~ Ea~~ al'!!l~ l Q~liQn~ 

NEW! Qrel:!; HalQ Pwdulj ReaistratiQn Risk-free Tria l 

Germ±>illing IN-C'iaQJum CarDe! Cleaning ~s 

NEWt Ofed< Steam-<t'" ~'" '-".,n;oo ~ AI, "_,,. """'" ~.N". """n. ~h""n oo 

Company Info 

Pri'IIao: PQli o: 

Franc!J ise InlQ 

Mili ate InlQrmatiQn 

",.", 11 " 

Help 

SWe LQcjitiQns 

CQntjilj Us 

H()W iQQrder 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 
Exhibit A-2

al=qyfpou lIornwansl 

CaojSl81 'iJruum Clti!lt!S 

EIOO!' Mad'CIu 

NEW! Dlm!w P!rj!tfs 

Smal Appl!iOC1Is 

I\a:tUotiti & Sypp!its 

YW'M!l BaIlS & Bt!!s 

CltaooQ Pms!!!t8 

NEW! Mt!!l!-C!d'Q! 

..... 

Pt1 Care warm 

O!4ttS!gr, 

Proslud EAQs ShIRRIng Ioro 

Hgw to Or5lti 

EinalJClll!j OJ. dOSlI" 

DIm Cauda 

DIm au,lIte 

DIm Commtfda! 

"""" Malenil Sj/efy 

Dati SbtttI 

connect 

Erna;! tftwslelltr 

0ftQ; 011 Eaceboo!< 

Call 1-800·289·5888 to order anytime 24 hours a day, seven days a week . 

.... =-. 02002-2009 Ored<Dlred.UC 5ti5~DI Slt300 ~TN ln1' 

• 
Exhibit B

The NEW Oreck ProShield" Plus 

Air Purifier with Helios Shield" can 

capture and destroy many airborne 

viruses like the flu. 

You can do something aboul Ihe air in 

your home. Twice every hour, Ihe new 

Oreck ProShleld Plus cleans and 

re-circulales Ihe air in a 12' x 18' 

room. In In-home testing, the 

ProShield helped deliver up to a 99% 

reducllon In airborne particles down 

to 0.1 microns: And nobody else has 

the Helios Shield, which uses ultraviolei light to remove odors and VOC's 

(Volatile Organic Compounds). 

*~I~ 5~ttlng used for entire test period Ii Ume I:l iI sealed 

r()(J1l. Percentage redu<:tk:l1 intludes natural delXl5i1ion and 

partlc~ si ze meao;ured dlWin to 0.1 miGl'OOs. 

Get FREE gilts < 

just for trying 

the ProShieldTM 

Plus. 

The 2-in-1 Cordless 

ElectrikBroom~ 

Refrigerator Air 

Purifier. 

Plus FREE 

shipping. 

A $29.95 

value. 

Kt!I'IlI~~~ted Oreck 

1'"g W-e Light. 

The Oreck Halo® can kill many germs on 

your floor while you vacuum. 

Now you and your family can enjoy a 

healthier clean. This Is the only vacuum 

In the world that uses powerful UV-C 

light to kill many of the germs that 

could be living on your 1100r.;. UV-C 

technology is not new. It's used to 

sanitize hospital operating rooms and 

to purify drinking water supplies. See 

lor your.;ell just how eflective It Is and 

what a lantastie job it does on all types 

of floor surfaces.' 

• R~ ts may Vat)': Extent of ki lling (Jl !iUrfaces depend, an 

€lPtJSIlfe time. Th e Oreck H(lio 'I3(JIUm cl eaner is not 

intended ftr U'ie In the cure, mitigation, treatment, or J7e· 

I'eIltioo of any dl§ease or medical rondilloo, IOOlldln9 

iI'ithlll<l Gl'a ll ~gies. 

" One 8-JJai,;k of Oreck Hypo-Allergenl<; bags. 

Get FREE gilts < 

just lor trying 

the Oreek Halo~ 

The 2-in-1 

ElectrikBroom ~ 

A year supply 

of vacuum 

baqs: 

Plus FREE 

shipping • 

A $29,95 

value. 

Try these flu fighters risk-free for 30 days. 

Call: 1-800-487-9794 Code: 1mB Or visit: oreck.comlnovcd ° 2009 Greck HoldIngS, LLC. All nghts reserved. AU word marks, Logos, product configurations, and regIstered trademarks are owned and llSed under the authority of Greek Holdings LLL 

NO INTERESTINO PAYMENTS FOR ONE FULL YEAR! PurdlasePoireSameasCashollerOl1approvedOreckPOII>TCalllpuidlases.No 

dawn payment reqlllrM, no finance cnarges ifpllrchase pai'!m full m 12 montf-6. If purr.hase rot pai'! In fu[ in 12 months or Aoo:tII'It rot kept rurrent,. Rna.nce Charges assessed from purchase date 

ar>:ll~inimum IIordhly Payment "'Illred. Standa.J Rate 19 ~!o AP~ Demult Rate 13.8% APR. M~,mum finan<e Cha~e $1. Certun rules apply to the aUocation 01 payments ar>:l nnana> Cha~es 

on ~lQllr promotional purchase If YOli make more than one purchase on your Oreck Pm·JerCard. Call 1-888-367-4310 or reVlew your cardholder agreement for mformation. ~LU09 
Exhibit C-1

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

Oreck Halo Infomercial - Offer 2 

Bags only, No Interest No Payments for 1 full year 

ANNC: The following is a paid presentation for the new Oreck Halo germ-killing vacuum. Brought 

to you by Oreck Direct, LLC. 

Oreck Halo Transcript Segment 1 

VO: The following is a paid presentation for the new Oreck Halo germ killing vacuum. Brought to 

you by Oreck Direct LLC. 

VO: Your floors look clean but are they really ... even if it looks clean there can be germs, mold, 

bacteria, viruses, dust mite and flea eggs living right under your feet. Tracked in on your shoes or 

carried in by your pet. Did you know that you can find over 100,000 dust mites on one square 

yard of carpet and dust mites have been linked to indoor allergies and asthma. Plus there can be 

up to 2,500 bacteria, a common cause of infections on just one square inch of tile. But it gets 

worse! You could find up to 200,000 bacteria on just one square inch of carpet. 

Older woman, plaid sweater: I thought once I vacuumed, I had gotten all the germs, never 

realizing what was actually living on my floor and rug. 

VO: Ordinary vacuums pick up dirt, but may leave germs behind and harsh chemicals like bleach 

can ruin carpet. 

VO: But now you can kill and reduce many germs and bacteria on all your floors, while you 

vacuum. Introducing the revolutionary Oreck Halo-the only germ-killing UVC vacuum! 

Woman, blonde, green shirt: When I was using my regular vacuum to clean my floors at home, I 

thought I was doing a pretty good job, but boy, when I got the Oreck Halo, it totally changed my 

mind. 

DO: Hello, I'm David Oreck. You know, the filth of the street is on your feet. And every day it can 

get tracked into the place we all presume is safe---our home. Now that filth is loaded with germs 

and bacteria that can make your entire family sick. Go beyond clean, to a healthier clean with the 

Oreck Halo-my remarkable germ-killing machine. Which also happens to be one of the best 

vacuums I've ever made. 

Woman, dark hair, mint green shirt: The vacuum itself is fantastic! It's a great vacuum, and then 

to have that ultraviolet light, that is killing bacteria and E. Coli, and it sucked up everything so 

everything looks clean and it is clean. 

African-American woman, pink shirt: I like having the peace of mind, knowing that when my son 

is playing on the floor with his little toys, that I've done everything that I can possibly do to reduce 

the amount of bacteria and germs that are on the carpet. 

u 11;j 
 

Exhibit C-2

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

VO: The light chamber in the Oreck Halo has killed up to 99.9% of bacteria exposed to its light in 

one second or less. 

DO: When the light is on, the germs are gone! The patented Halo light chamber lets you kill 

many of the germs that could be living on your floor in your home. And most importantly, it helps 

protect your family. Well, here's one family that knows the value of a healthier home: Ken and 

Carrie Garcia. You know, eight years ago they received a wonderful blessing, but also, a serious 

challenge. 

Carrie Garcia: We really had a need to keep our house as clean as possible. 

Ken Garcia: Our triplets were born prematurely, and weighed about 2 % pounds when they were 

born. 

Carrie Garcia: When we were getting ready to bring our boys home from the hospital, the doctor 

suggested to us that we should consider ripping up our carpets, because all of the dust mites, 

bacteria, germs, and mold that could be living there. 

Ken Garcia: I worked in the water treatment industry and we've been using the power of ultraviolet light for decades to kill germs and bacteria in water, making it safe for people to drink. 

Carrie Garcia: When Ken was telling me about how UV-C light works, I thought, wow, wouldn't 

that be great if we could put that on the bottom of the vacuum. 

Ken Garcia: It took research, and work, and engineering to optimize the ultra-violet light on the 

bottom of the vacuum, so that the magnification from that ultra-violet light could kill some of the 

common germs, mold and bacteria on your floors while you were vacuuming. 

Carrie Garcia: It just makes sense. If you're already vacuuming, why not get the benefit of the 

UV-C light? 

Ken Garcia: We wanted to share our invention with families everywhere. So we took it to David 

Oreck because of his commitment to quality products that help create healthier homes. 

Andrea Jackson: Hey there! I'm Andrea Jackson. You know, nothing beats having a healthier 

and cleaner home. Thanks to the Garcia family's ingenuity and care, the Oreck Halo gives you an 

easy and reliable way to safely remove many of the germs that could be living on the floors of 

your home. The Oreck Halo light chamber has been tested and shown to kill up to 99.9% of 

certain common germs, plus dangerous pathogens like E. Coli and MRSA. Best of all, the many 

germs it kills can then be vacuumed up without a trace, thanks to superior vacuum technology 

that could only come from Oreck. 

u 11;j 
 

Exhibit C-3

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

VO: Imagine a revolutionary vacuum that goes way beyond where vacuums have been before. 

One that is capable of picking up sand, dust, pet hair in virtually one pass with the ability to kill 

many germs that could be living on your floors in a flash. That's what you get with the powerful 

new Oreck Halo. The secret is the patented UVC Light chamber that is built right into the bottom 

of the vacuum. This exclusive chamber contains a powerful UVC light, specially engineered 

reflector array, and quartz glass lens that magnifies and focuses a germicidal wave-length of light 

onto your floors as you vacuum. In laboratory testing the Halo light chamber can kill flu virus and 

e.coli bacteria in as little as .33 seconds. There is no extra work and no extra cleaning. And the 

Halo is the high quality vacuum you've come to expect form Oreck. Featuring not one but two 

high powered motors that independently drive the brush-roll and create incredible suction. Putting 

117 miles per hour of air flow at floor level to deliver debris directly to the specially designed 

HEPA 13 filter bag, with San i-seal tab, that captures up to 99.9% of everything vacuumed up for 

clean and easy removal. Say goodbye to mess. Say goodbye to many bacteria, viruses, and 

germs. Say hello to barefoot clean! With the revolutionary new Oreck Halo. 

Andrea: The Oreck Halo offers amazing 2-in-1 cleaning power in just one easy step. Check this 

out-I just turn it on, then I turn on the Halo UV-C light, and just like that, I'm not only picking up 

dirt and debris, I'm also killing many of the germs, bacteria and mold that the naked eye can't see 

living on the floor. In fact, tests have shown that just two passes of the Oreck Halo can reduce 

bacterial-load on your floors by up to 80%. 

Stan Kikkert: I'm Stan Kikkert. In carpets, we can commonly find staphylococcus. Basically we 

did a simple experiment. I applied staphylococcus to the surface of various carpet samples. 

Some of those samples were vacuumed two passes from the Oreck Halo vac. Some received 

four passes, some received six passes. In addition, I did this experiment in parallel with a 

conventional vacuum, one that did not have an ultra-violet light. After performing the vacuuming, I 

swabbed the carpets, and transferred those swabs onto some auger Petri dishes. What we saw 

was a conventional vacuum is not effective at removing microorganisms from the carpet. The 

Oreck Halo vac was successful at removing bacteria from the surface of carpet samples. That 

reduction was approximately 80%, with each set of two passes. We see that repeated use of the 

Oreck Halo vac, you get a repeated reduction in the amount of bacteria that's present on the 

surface of the carpet samples. 

Woman, curly blonde hair, dark green shirt: Knowing that Dr. Kikkert proved that just two passe 

of the Oreck Halo Vacuum over your carpet could reduce Staph by 80% that is really awesome 

and it's a big relief to know that all that stuff is out of your carpet. 

Woman, blonde, dark pink shirt: I know that when I'm done vacuuming, that it's clean. 

Older woman, plaid sweater: I love the Oreck Halo! I just know that when I'm doing it, I'm not 

wasting my time. I'm sucking up that dog hair and any germs that they may bring into the house. 

I feel that this is a new generation-put the bleach away and use the Oreck Halo. 

u 11;j 
Exhibit C-4

CTA- Offer 2 

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

David: Go beyond clean to a healthier clean ... with the Oreck Halo. My remarkable germ-killing 

machine which also happens to be one of the best vacuums I've ever made. 

ANNC: Now you can kill and reduce bacteria and viruses. 

Diminish dust mite and flea eggs that can trigger allergies and asthma. 

All while picking up tough dirt, debris and pet hair with the revolutionary Oreck Halo, the first Germ 

Killing UV-C Vacuum. 

Call right now for No interest and No Payments for 1 full year. Now, you to can take advantage of 

the Oreck Halo's 2 in 1 cleaning power and as a special bonus we'll send you a years supply of 

Hepa 13 Filter Bags absolutely free. 

Harsh chemicals like bleach could kill germs and bacteria - but they can also ruin carpet. The 

Oreck Halo is safe on every floor in your home; go from carpet, to tile, to hardwood ... cleaning and 

killing many germs as you go. 

ANNC: The secret is the patented Oreck Halo light chamber built right into the bottom of the 

vacuum. It creates a powerful germicidal wavelength of UV-C light, capable of disrupting the DNA 

of microorganisms present on your floors. 

ANNC: Laboratory testing showed that it killed up to 99.9% of FLU virus and E-coli bacteria in less 

than one second, leaving your floors a healthier clean. 

ANNC: This incredible germ killing power combines with legendary Oreck vacuum power, 

featuring over 350,000 brush strokes a minute and incredible suction from not 1 but 2 highpowered motors. Delivering 117 miles per hour of air flow at floor level, the Oreck Halo sucks up 

dirt and debris directly into the specially designed HEPA 13 filter bag with san i-seal tab. 

Capturing 99.9% of everything vacuumed up for clean and easy removal. That means no more 

bag-less messes which can spread dust and allergens back into the air! 

TESTIMONIAL: "Its not only just getting the dust or the dog hair, its getting the germs, its killing 

things that I cant see." 

TESTIMONIAL: "It makes me feel good, I feel like I'm taking care of my family." 

ANNC: The Oreck Halo comes complete with a variety of on board attachments for all of your 

above-the-floor cleaning needs. And the UV-C light is backed by a five year warranty. 

u 11;j 
 

Exhibit C-5

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

ANNC: Call now for no interest and no payments for one full year and FREE SHIPPING. You'll 

also receive a years supply of HEPA 13 filter bags, and three tune-ups at any of the 450 Oreck 

stores nationwide. That's a total value of 185 dollars, yours free. 

David: For over 40 years I've made it my mission to make your home cleaner and healthier. Try 

my Oreck Halo for 30 days, risk free in your own home. If you don't love it, you don't keep it. Just 

send it back and I'll even pay for return shipping no questions asked. You've got nothing to lose 

call me now. 

ANNC. So Call now for this amazing 2 in 1 cleaning power and go way beyond ordinary clean to 

Oreck Halo Healthier Clean. 

Oreck Halo Transcript Segment 2 

Andrea: So, what do you think the germiest places in your home are? Well, we had several 

surfaces swabbed for germs in several regular homes, and then sent them to Dr. Charles Gerba, 

a renowned microbiologist. He transferred the samples to Petri dishes with a nutrient, so that any 

germs and bacteria that were present would be revealed. 

Dr Gerba: Well you might be wondering what's the germiest area in your home, and most people 

are really surprised. We find like the toilet seat, it's actually one of the cleaner areas in the home. 

In contrast, take a look at the hardwood floors-here we see even more bacteria. The kitchen 

floor tile is one of the germier areas in the house. Finally, let's take a look at the carpeting here. 

This is actually carpeting that has been vacuumed. The regular vacuum cleaner will not kill 

germs that's why the Oreck Halo with UV light technology is a really good idea. You clean that 

dirt that you can see, but you're also killing those germs that you can't really see. It does two 

things at one time without extra work for your family. You're gonna vacuum the floor and you're 

gonna kill germs potentially that could make you ill. 

Andrea: Dr. Gerba found over 200,000 bacteria on a single square inch of carpeting. Now you 

may be thinking, my home's not that bad. Well, we sent a team in the field to swab everyday 

homes just like yours. 

Rich Hollenberg: Hi, I'm Rich. Today my team and I are going around to homes using these 

swabs to test their floors inside and see if there just might be some germs and bacteria living on 

them. 

Woman, blonde, light pink shirt: My gut instinct would say that my floors are pretty clean. 

Woman, dark blonde hair, blue shirt: But I'm afraid to see what kind of germs it might have on it. 

Woman, blonde, pink shirt, holding toddler: Yeah, I was always kind of wondering what was on 

those floors, whenever we have the kids running around all the time. 

u 11;j 
Exhibit C-6

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

Rich Hollenberg: All I do is swab the floors in your house, for germs that might be on your floor. 

Then these swabs go back in the bag and we're gonna send them off to the University of Arizona, 

where Dr. Gerba is. He's a noted microbiologist, and he's an expert in the field for finding germs 

and bacteria. 

Woman, blonde, light pink shirt: Ok, sounds good. 

Rich: We have the reports back for you and unfortunately they are not to favorable .... they're not 

very pretty ... the news is not very good. In fact it's a little scary and instead of me telling you, Dr. 

Gerba has some results to report back to you. 

Dr. Gerba: Dalton family-we did find some fecal bacteria on the living room rug and the kitchen 

floor. 

Rich: I just wanted to show you that this is what 30,000 E. Coli looks like. 

Woman, brown hair: That's disgusting. 

Man, brown hair: Yeah, that's bad. 

Dr. Gerba: Squier family, we found E. Coli on your TV room rug, and your kitchen tile. 

Rich: That's what 240,000 E. Coli looks like. There was also staphylococcus. 

Dr. Gerba: The Rosser family, we did find E. Coli on your kitchen tile floor. 

Rich: And what's worse, this is what we found in your baby's room, on their carpet. That's 

thousands and thousands of germs. 

Woman, blonde, blue shirt: I thought I was cleaning the floors, and I think that's the scary part. 

Dr. Gerba: In the Harber family here, we found E. Coli on the downstairs rug. 

Woman, blonde, brown shirt: Really?! Oh my gosh, that's just. .. that's scary! 

Dr. Gerba: In the Coble family, we actually found fecal bacteria on the hardwood bedroom floors, 

living room rug, and we also found MRSA. 

Man, silver hair, blue shirt: The MRSA's very alarming. 

Rich: Well guys, we do have something that we think can help. The Oreck Halo vacuum cleaner 

actually has a patented light chamber, and it's been tested and shown to kill and reduce common 

germs. So, what I could do for you is leave the Oreck Halo vacuum here, keep it for thirty days, 

u 11;j 
Exhibit C-7

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

I'll come back in a month with my team, we'll re-swab your floors. And hopefully, we'll be able to 

come back with some better news for you the second time around. Sound good? 

Woman, brown hair, red shirt: Yeah, that sounds great. 

Man, blue shirt, brown hair: Sounds great. 

Woman, long brown hair, dark pink shirt: That'd be great, yes. 

Man, silver hair, blue shirt: Excellent. 

Woman, blonde, dark pink shirt: That'd be awesome. 

Andrea: So how do you kill germs, bacteria, mold and viruses? Well, you might use powerful 

chemicals like these on your kitchen counter tops, but most of these, especially things like bleach, 

you don't want to put those on your carpet and your hardwood floors. This is why the Oreck Halo 

is so unique and exciting. It uses zero chemicals, thanks to the patented Oreck Halo light 

chamber, This exclusive chamber contains a powerful UVC light, specially engineered reflector 

array, and quartz glass lens that magnifies and focuses a germicidal wave-length of light onto 

your floors as you vacuum. In laboratory testing the Halo light chamber has killed up to 99.9% of 

flu virus and E. coli bacteria in one second or less. An incredible effective solution, no additional 

work, just vacuum like you normally do, and when the light is on, the germs are gone. There is 

nothing out there that works quite like the Oreck Halo. Isn't it time your floors see the light? 

Rich: I'm Rich, back at the Dalton's house. It's been 30 days since we were here, and I'm back 

with the new results. If you remember, this is what 30,000 E. Coli looked like. Now, after using 

the Oreck Halo vacuum after thirty days, this is what your kitchen floor area looked like that we 

tested. 

Woman, brown hair, pink shirt: Wow! 

Man, brown hair, green shirt: That's huge. 

Rich: Now you can see what a big difference it is. Pretty good results right? 

Woman, brown hair, pink shirt: Yeah! That's awesome. The house feels cleaner. 

Rich: And now here are the new results on your kitchen floor. 

Man, silver hair, beige shirt: Wow! 

Rich: That's a 96.1 % reduction. 

u 11;j 
Exhibit C-8

Woman, blonde, orange shirt: Oh my gosh! 

Rich: That's a 95% reduction in E. Coli. 

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

Woman, blonde hair, green shirt: That's a big change. To think that all we have to do now is 

vacuum the floors and it makes such a difference. That's just amazing! 

Rich: Do you see anything in that dish? 

Woman, blonde hair, pink shirt: No. 

Rich: There was no staphylococcus found after using the Oreck Halo. 

Woman, blonde hair, pink shirt: That's great. 

Rich: Now your eyes aren't deceiving you-there is nothing on that Petri dish. It completely 

eliminated the MRSA. 

Man, silver hair, beige shirt: Unbelievable! 

Woman, blonde hair, orange shirt: I can't believe how much better it looks! 

Rich: That's a 96.1 % reduction. Well, you have a decision to make now. You could keep your 

old vacuum, or, you can trade out your old vacuum and I'll leave the Oreck Halo vacuum for you 

to keep. Sound like a good deal? 

Woman, brown hair, pink shirt: Deal. 

Man, brown hair, green shirt: Deal. 

Woman, blonde hair, pink shirt: Oh, I'm definitely gonna trade it out. If this is the results I get, 

definitely. 

Woman, blonde hair, orange shirt: That isn't any decision because I'm gonna keep the Halo. 

Woman, long brown hair, yellow shirt: That's like the only thing that we've done that's really 

effective. 

Man, silver hair, beige shirt: That's a no-brainer. 

DO: What is it worth to you to help your child avoid germs and bacteria? What is it worth knowing 

you're helping to make a healthier home? Isn't that the most important thing? Now, you've got 

nothing to lose but the germs! So try my new Oreck Halo today, see the difference it makes. 

u 11;j 
Exhibit C-9

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

African-American woman, pink shirt: It sucks up the finest dirt along with the big chunks. Having 

two children there is often lots of chunks around our house. (laugh) So it does you know gobble 

up all that stuff but it also kills the bacteria. 

Woman, blonde, green shirt: I think the Oreck Halo is a vacuum and a germ killing machine all in 

one nice neat package. 

eTA - Offer 2 

David: Go beyond clean to a healthier clean ... with the Oreck Halo. My remarkable germ-killing 

machine which also happens to be one of the best vacuums I've ever made. 

ANNC: Now you can kill and reduce bacteria and viruses. 

Diminish dust mite and flea eggs that can trigger allergies and asthma. 

All while picking up tough dirt, debris and pet hair with the revolutionary Oreck Halo, the first Germ 

Killing UV-C Vacuum. 

Call right now for No interest and No Payments for 1 full year. Now, you to can take advantage of 

the Oreck Halo's 2 in 1 cleaning power and as a special bonus we'll send you a years supply of 

Hepa 13 Filter Bags absolutely free. 

Harsh chemicals like bleach could kill germs and bacteria - but they can also ruin carpet. The 

Oreck Halo is safe on every floor in your home; go from carpet, to tile, to hardwood ... cleaning and 

killing many germs as you go. 

ANNC: The secret is the patented Oreck Halo light chamber built right into the bottom of the 

vacuum. It creates a powerful germicidal wavelength of UV-C light, capable of disrupting the DNA 

of microorganisms present on your floors. 

ANNC: Laboratory testing showed that it killed up to 99.9% of FLU virus and E-coli bacteria in less 

than one second, leaving your floors a healthier clean. 

ANNC: This incredible germ killing power combines with legendary Oreck vacuum power, 

featuring over 350,000 brush strokes a minute and incredible suction from not 1 but 2 highpowered motors. Delivering 117 miles per hour of air flow at floor level, the Oreck Halo sucks up 

dirt and debris directly into the specially designed HEPA 13 filter bag with san i-seal tab. 

u 11;j 
 

Exhibit C-10

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

Capturing 99.9% of everything vacuumed up for clean and easy removal. That means no more 

bag-less messes which can spread dust and allergens back into the air! 

TESTIMONIAL: "Its not only just getting the dust or the dog hair, its getting the germs, its killing 

things that I cant see." 

TESTIMONIAL: "It makes me feel good, I feel like I'm taking care of my family." 

ANNC: The Oreck Halo comes complete with a variety of on board attachments for all of your 

above-the-floor cleaning needs. And the UV-C light is backed by a five year warranty. 

ANNC: Call now for no interest and no payments for one full year and FREE SHIPPING. You'll 

also receive a years supply of HEPA 13 filter bags, and three tune-ups at any of the 450 Oreck 

stores nationwide. That's a total value of 185 dollars, yours free. 

David: For over 40 years I've made it my mission to make your home cleaner and healthier. Try 

my Oreck Halo for 30 days, risk free in your own home. If you don't love it, you don't keep it. Just 

send it back and I'll even pay for return shipping no questions asked. You've got nothing to lose 

call me now. 

ANNC. So Call now for this amazing 2 in 1 cleaning power and go way beyond ordinary clean to 

Oreck Halo Healthier Clean. 

Oreck Halo Transcript Segment 3 

Woman, curly brown hair, green shirt: The Oreck Halo has actually become like my new best 

friend. Especially when I use the ultraviolet light on the carpeted areas that we have, knowing 

what it's doing for us, It's exciting! 

Woman, short brown hair, mint green shirt: In life, there's a lot that you can't control. I like 

knowing that I can control the environment in my house. I can make it cleaner, I can make it safer 

for my entire family. It's a good feeling. 

Woman, curly blonde hair, green shirt: I really love my Oreck Halo. It saves me so much time. 

Because nobody likes to clean, but if you can do it faster, and you can do it better, and you can 

kill germs at the same time-it's awesome! 

Andrea Jackson: All those people have plenty of reasons to feel great about using the Oreck 

Halo. In one easy step, the patented Oreck Halo light chamber kills many germs in a flash with 

every pass of the vacuum. Listen to this to see just what I mean. 

Ken Garcia: The ultra-violet light that's used in this vacuum is the same ultra-violet light that's 

been used for decades in water treatment plants; so that it purifies the water, making it safe and 

u 11;j 
 

Exhibit C-11

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

healthy for people to drink everyday. So we took that same idea, that same concept and applied 

it into a vacuum cleaner. This optimized light chamber magnifies the ultra-violet light, so that 

exposure can kill some of the common germs, mold and bacteria found living on floor surfaces. 

Oreck was a great place to take this technology because of their long-standing commitment to 

innovative products that really make a difference in people's homes. 

DO: For over forty years, I've made it my mission to make your home cleaner and healthier. But 

there can be invisible hazards on our floors that can make us sick, might keep us from going to 

work or going to school. My Oreck Halo is unlike any vacuum I've ever produced. Sure, it 

features the terrific vacuum power you'd expect from anyone of the Oreck vacuums, but it's also 

a germ-killing machine. Try my new Oreck Halo today, and see the difference it makes! 

Andrea Jackson: Your ordinary vacuum may pick up some of the germs living on your floors, 

well, that's if you're lucky. Even then, the germs it might pick up could still be alive inside your 

vacuum bag or canister. So, when you go to empty that bag or canister, you simply move germs 

from one part of the house to another. But the Oreck Halo kills many of the germs before they 

ever reach the Hepa vacuum bag. They are D.OA, dead on arrival. So to prove it, we've set up 

a demonstration. Here we have a bagless vacuum, and here we have the Oreck Halo. Now, in 

front of each vacuum is a pile of debris. In each pile, we mixed in material that responds to 

special black lights-showing us just how effectively each of these vacuums secures its contents. 

First, let's empty the bag less vacuum. Watch how the glowing particles disperse into the air, and 

that dirt and filth can go right back into your house. Just look at my hand. What if this was germs 

and bacteria? Now, look at the Oreck Halo. The outside of the scientifically advanced Hepa 13 

filter bag is free of glowing particles. And with the San i-seal tab, we just take the bag out, and it 

automatically seals. That means nearly nothing has escaped-because what goes in the bag, 

stays in the bag. See? My hands are clean. 

Dr. Gerba: To assess the effectiveness of the Oreck Halo, we looked at the numbers of bacteria 

in five different households. And I want to show you the results, because they're rather dramatic. 

Lemme start with the Rosser home, where you can see the number of bacteria on the baby's 

carpeting before and after the use of the Oreck Halo-over a 90% reduction. 

Woman, blonde hair, green shirt: Now I know firsthand! I mean the results are right in front of my 

face. It makes such a difference. That's just amazing. 

Dr. Gerba: Well, let's take a look at the results from the Harber's kitchen tile floor. This is before 

and after. You can see the effectiveness of the Oreck Halo - here over 90% reduction. 

Woman's voice; close-up of two simulated Petri dishes-before and after-"Harber Family" 

heading: I can't believe how much the Oreck Halo eliminated, and how, just by using the Halo for 

the thirty days ... I just couldn't be happier with the results. 

u 11;j 
Exhibit C-12

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

Dr. Gerba: Let's move on to the Squier household. You can see the large numbers of bacteria 

here, and in this case we reduced the number of bacteria by more than 99.9%. 

Woman, blonde hair, dark pink shirt: The bacteria was almost gone, so I know that if I continued 

to use the Oreck Halo, it's gonna remove more bacteria each time it's being used. 

Dr. Gerba: Let's move on to the Coble home-the hardwood bedroom floors, you can see more 

than a 90% reduction. 

Man, silver hair, beige shirt: Couldn't even express the night and day results. 

Dr. Gerba: We also found MRSA, but it was completely eliminated after the use of the Oreck 

Halo. Finally, taking a look at the Dalton household-before the use of the Oreck Halo; after the 

use of the Oreck Halo. 

Woman, dark hair, mint green shirt: I had no idea what was living in my carpet or on my floor. I 

thought it was completely disgusting that there was E. Coli in my kitchen and in my rugs that my 

kids lay on and roll around in. To know that I'm reducing it and killing it, I mean, it makes me feel 

a lot better. 

Dr. Gerba: We found substantial numbers of bacteria on all the floor surfaces. However, after 

thirty days of the Oreck Halo UV light technology, we found no E. Coli, we found no staphoreous, 

and we found no MRSA. So to me that's a step, an advance, in technology, where you could 

accomplish two things at one time. 

Andrea Jackson: The Oreck Halo gives you peace of mind knowing you're reducing the harmful 

germs and bacteria on every floor in your home, each time you vacuum. The Oreck Halo can 

truly make a difference and give your family a refreshing, clean living environment. And few 

things are as important as a healthier home. So, what are you waiting for? Get your Oreck Halo 

today, and discover the healthier difference between what looks like it might be clean and Oreck 

Halo healthier clean. 

CTA- Offer 1 

David: Go beyond clean to a healthier clean ... with the Oreck Halo. My remarkable germ-killing 

machine which also happens to be one of the best vacuums I've ever made. 

ANNC: Now you can kill and reduce bacteria and viruses. 

Diminish dust mite and flea eggs that can trigger allergies and asthma. 

All while picking up tough dirt, debris and pet hair with the revolutionary Oreck Halo, the first Germ 

Killing UV-C Vacuum. 

u 11;j 
 

Exhibit C-13

Project Oreck Re-edit 

Client Oreck 

Date 04/21/09 

'bHkk Halo Infomercial - Re-edit 

Offer 2 

TESTIMONIAL: "Its not only just getting the dust or the dog hair, its getting the germs, its killing 

things that I cant see." 

TESTIMONIAL: "It makes me feel good, I feel like I'm taking care of my family." 

ANNC: The Oreck Halo comes complete with a variety of on board attachments for all of your 

above-the-floor cleaning needs. And the UV-C light is backed by a five year warranty. 

ANNC: Call now for no interest and no payments for one full year and FREE SHIPPING. You'll 

also receive a years supply of HEPA 13 filter bags, and three tune-ups at any of the 450 Oreck 

stores nationwide. That's a total value of 185 dollars, yours free. 

David: For over 40 years I've made it my mission to make your home cleaner and healthier. Try 

my Oreck Halo for 30 days, risk free in your own home. If you don't love it, you don't keep it. Just 

send it back and I'll even pay for return shipping no questions asked. You've got nothing to lose 

call me now. 

ANNC. So Call now for this amazing 2 in 1 cleaning power and go way beyond ordinary clean to 

Oreck Halo Healthier Clean. 

ANNC: The preceding was a paid presentation for the new Oreck Halo germ-killing vacuum. 

Brought to you by Oreck Direct, LLC. 

u 11;j 
Exhibit E

**Triggers Lead Gen 

Project Oreek Halo 

Client: Oreek 

:60 Lead Gen Spot 

Date 06/16/09 

Revision 3 

ANNe: Chances are allergens and illness triggers, are in your home ... living right under 

your feet. Dirt and debris you can see and germs, bacteria and dust mites that you can't 

see. 

So how do you get from here 

To here? 

With the incredible germ killing vacuum so revolutionary it could only be an Oreck. 

Call now for a FREE no obligation DVD about the Oreck Halo the world's first germ killing 

vacuum. The secret is the patented Oreck Halo Light chamber that creates a powerful 

germicidal wavelength of UV-C light that can kill and reduce up to 99.9% of germs and 

bacteria helping you give your floors a healthier clean. [Need comprehensive footnote.] 

The Oreck Halo has 2 high powered motors that pick up tough dirt, debris and pet hair 

like only an Oreck can. And, the revolutionary germ killing power kills germs while you 

vacuum. 

For floors that not only look clean but truly are clean ... and its only available from Oreck! 

Call now for a FREE no obligation DVD and learn all about the amazing Oreck Halo and 

how it can help you create a healthier clean home for you and your family. 
Exhibit G

Goodbye bacteria, 

viruses, mold, and germs. 

Hello barefoot clean! 

Introducing the powerful new Oreck Halo:M 

The only UV-C germ-killing vacuum. 

There is a 101 more Ihat could be living in your home than just your tamily and pets. 

Dust-mites, fleas and fheir eggs, mold, bacferia, germs, and microorganisms that 

cause flu, diarrhea and upset stomachs could be living there, too. Now there's an 

amazingly powerful new vacuum that was designed to help protect your family 

from many of those microscopic, uninvited guests. It's the 

new Oreck Halo with exclusive germ-killing we Technology. 

Technology proven in hospitals. The new Oreck Halo can 

kill many bacteria, viruses, dust mite eggs, and even 

mold on any floor surface~ ThaI's due to its powerful UV-C 

light. This is the same kind of light used to disinfect hospital 

operating rooms and purity drinking 

water. You get a healthier clean. 

II's more than a vacuum. When you 

clean your home with the new Oreck 

The only vacuum that 

can kill many ot the 

germs thai could be 

living on your carpel 

using UV-C lighr. 

Halo, you get the added benefit of being able to clean your 

toughest messes in virtually one pass and the ability to kill many 

germs in a flash. We call it Protection Beyond Clean~ You owe It to 

yourself to try this powerful, germ-killing, hypo-allergenic, durable, 

easy-te-use, vacuum risk-free for 30 days. 

Call: 1-800-364-1156 Code: DR258 Or visit: OreckHaloClean.com/fsi3 

Get a FREE l-Year 

Supply of Filter Bags! 

A 524.99 value. 

Try it FREE for 30 days in 

your own home and PAY 

NOTHING FOR A YEARI 

Get FREE Shipping! 

~ A $39.95 value. 

02009 OreCK Holdings, LlC. All rights resalVed. All word marKs. loQOs, product configurations, and registered trademol1\s are owned and used under the authOrity of Oreck Holdings lLC. 

*Results may vary. Extent of killing on surfaces depends on exposure lime. Instant killing is considered exposure limes of one second or less. The Oreck Halo vacuum cleaner is not 

Intended lor use In the cure, miligatlon, Irealment or prevenlion 01 any disease or medical condition. Including aslhma or allergies. Bag fillers 99.95% of all particles ca~ured down 10 

0.3 microns HALOD 
Exhibit H

Make sure your child is the only 

thing crawling on your floors. 

Millions of germs, viruses and bacteria 

could be living on your floor and can 

trigger asthma and allergy attacks, 

colds, and flu. 

> Get an Oreck Halo Healthier Home. 

Try the NEW germ-killing Oreck Halo 

vacuum with a 30 day Risk Free 

Guarantee. Available only at 

your local Oreck Store. 

ORECK 

HALO 

Location Name 

411 Location Street 

Town, StXXXXX 

Location Name 

411 Location Street 

Town, St XXXXX 

Location Name 

411 Location Street 

Town, St XXXXX 

DRECK~~~~ center 
Exhibit I

The Oreek Halo' helps you fight the flu. 

NOW YOU CAN ENJOY 

A HEALTHIER CLEAN, 

THAN KS TO TH E 

ORECK HALO: 

This is the only vacuum in the wortd that uses powerful UV-C light to kill many of the germs that 

could be Living on your Roors, such as the fiu. 

uv-c technology ;s not new. It's used to sanitize 

hospital operating rooms and to purify drinking 

water. Plus the Oreck Halo' is hypo-allergenic. It 

traps 99.9% of particulates down to 0.3 microns. 

It also picks up sand, dust, cat hair and lint in 

, . 

... 

. I II 

The only vac:uum 

uv-c light, that can 

kill many of the germs 

that could be living on your floors. 

virtuaLly one pass. We call 

this Protection Beyond 

Clean." You'll call it 

Brilliant. Visit us today 

to see just how 

effective it is and 

what a fantastic 

job it does on 

all types of flo or surfaces. 

~L FL 

6ER 

Ad397 

Douglasville 

(770) 577-8500 

Buford 

(770) 271-2888 

Fayetteville 

(770) 716-0095 

Buckhead 

(404) 814-0798 

Norcross 

(770) 447-9900 

Snellville 

(770) 982-8084 

Alpharetta 

(770) 740-1777 

Marietta 

(770) 973-9555 

Expires 

10/21/09. 

Duluth 

(770) 476-5555 

Kennesaw 

(770) 218-1618 

We Service All Makes, 

Brands & Models 
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 1 9/13/09

FINAL Script Job #2813

FINAL SHOW SCRIPT

ISCI #2813-01

All of the concepts, language, and graphic treatment

incorporated in the following proposal is protected by

copyright © and is the sole property of Oreck Direct, LLC

Exhibit J-1

HIELD TRUMAN CELt' 

TECHNOLOGY 

Script ~ to Screen 

Direct Thinking for Direct Response 
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 2 9/13/09

FINAL Script Job #2813

VISUALS: AUDIO:

OPENING DISCLAIMER ANNCR 1: The following is a paid 

presentation for the new Oreck ProShield 

Plus Air Purifier, the breakthrough in 

improving indoor air quality from one of 

America’s most trusted names in cleaning.

CUT TO DAVID ORECK

01:00:35;00

DAVID ORECK: You have everything in 

your home from smoke detectors, to safety 

locks on the door, to antibacterial soap to 

protect your family. But what can you do 

to help protect them from the air that 

they’re breathing? 

DAVID ORECK: Here are a couple of 

questions.

DAVID ORECK: Do you want to protect 

your family from exposure to colds and flu 

this season in your home. Do you have 

pets? Do you ever use aerosol cleaners? 

Does anyone in your family have allergies 

or asthma? Now, if you answered ‘yes’ to 

any of these questions, that’s where my 

new Pro Shield Plus Air Purifier comes in.

DAVID ORECK: Hi, I’m David Oreck. 

Today, we are going to use this little device 

to show you the incredible number of 

potentially dangerous particulates that 

could be in the air in your home. Let me 

show you ...

DAVID ORECK: A special light is going 

to help me reveal what you can’t see. Now 

hit the lights! There! Now you can see the 

thousands of particles that you could be in 

your air. Particles could be affecting your 

health. Well, stick around I’m going to 

show you how to get rid of them.

01:01:19;14 ANNCR 1: Our country is facing what 

some are calling the worst flu season in 

Exhibit J-2
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 3 9/13/09

FINAL Script Job #2813

01:01:28;10

years. Now more than ever we should be 

aware of the airborne germs and viruses 

that could be in our home. 

ANNCR 1: Coming up, see what we found 

when TV’s House Detective along with an 

Independent Air Quality Specialist test the 

air in the home of two different families. 

The results before and after using the new 

Oreck ProShield Plus surprised everyone.

CUT TO IN-HOME TESTIMONIALS GIRL: That’s incredible!

MOM: I can’t believe that!

DAD: That’s exciting!

01:01:46;03

01:01:54;07

01:02:00;13

ANNCR 2: And see how one schoolteacher 

is helping her students fight exposure to 

colds and viruses... In this classroom, the 

only thing they plan on taking home this 

flu season is homework.

ANNCR 1: You’ll also meet the star of a 

popular home improvement show, who 

battled her own air quality issues. 

ANNCR 2: And you’ll hear from the many 

people with allergy and asthma symptoms 

that use the new ProShield Plus to help 

make a difference in the air they breathe.

CUT TO TESTIMONIALS SAL: It’s clean! It’s fresh!

LORI: It’s really changed our lives.

DANNY: You could feel the difference in 

the air.

NOCELLA FAMILY: It’s phenomenal.We 

love it.

01:02:14;05 ANNCR 1: Those are actual reactions from 

the many people who’ve experienced the 

new Oreck ProShield Plus, the portable 

proactive way to help clean the air in your 

Exhibit J-3
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 4 9/13/09

FINAL Script Job #2813

01:02:35;06

01:02:39;08

home, from America’s #1 seller of air 

purifiers.

ANNCR 2: Did you know that as you 

move through your home, you’re actually 

kicking up dust into the air? And those dust 

particles can carry things like germs, cold 

and flu viruses, bacteria, mold and 

allergens. And could be spreading illnesses 

,like the influenza virus.

ANNCR 1: That’s why you need the 

powerful performance of Oreck’s exclusive 

‘capture and kill’ filtration system. 

Powerful fans circulate the air through 

Oreck’s patented Truman cell. It 

electrostatically charges many dust 

particles, allergens, germs and viruses, 

pulling them out of the air like a magnet. 

ANNCR 1: And for odors, Oreck’s newest 

innovation, the Helios Shield uses the 

power of concentrated ultraviolet light to 

break down and neutralize odors and 

volatile organic compounds. 

CUT TO TESTIMONIALS NOCELLA FAMILY: The food odors, the 

dog odors, that’s gone.

CATHERINE: You walk into the house 

and it smells cleaner.

01:03:12;04

01:03:16;05

01:03:22;14

ANNCR 1: Circulate, capture and kill! 

That’s the ProShield advantage! 

ANNCR 2: And The space saving design 

of the new ProShield Plus allows it to work 

in either the upright or the low-profile 

position. 

ANNCR 1: And best of all, when you order 

the new ProShield Plus you’ll also get this 

handy remote control. Now with a simple 

push of a button, you can control the 

ProShield Plus from anywhere in the room. 

Exhibit J-4
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 5 9/13/09

FINAL Script Job #2813

01:03:32;01

01:03:33;06

01:03:35;04

01:03:38;12

ANNCR 2: Contemporary styling...

ANNCR 1: Advanced engineering... 

ANNCR 2: Compact design. Complete 

portability...

ANNCR 1: It’s the new Oreck ProShield 

Plus Air Purifier!

CUT TO DAVID ORECK DAVID ORECK: Just how much of a 

difference can my ProShield Plus make in 

your home? Now my friend, Tanya, is 

about to show you. Tanya is a host of a 

popular home improvement show and she’s 

a daughter of a homebuilder. Now she 

herself has experienced firsthand how air 

quality can affect your health. So that’s 

why she wanted to join me to share with 

you all the benefits of my new ProShield 

Plus. 

CUT TO TANYA MEMME TANYA: Every time you close your front 

door, you’re sealing yourself in with 

airborne bacteria, dust, germs, and 

allergens. 

TANYA: Well, now you can fight back 

with this, the new Oreck ProShield Plus, 

the air purifier that circulates the air to 

capture and kill many of the potentially 

harmful things that may be in it. I know 

how harmful they can be because my 

health was severely affected for several 

years by indoor air pollution. So when the 

folks at Oreck asked me to host this show I 

told them I wanted to see proof that the 

ProShield Plus worked in real homes for 

real families, and not just in a laboratory. 

Their response? No problem.

TANYA: So they sent out Tony Frassrand, 

who you may recognize from one of his 

many home improvement shows. Tony was 

joined with an independent testing firm. 

Their goal: to show families the level of 

Exhibit J-5
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 6 9/13/09

FINAL Script Job #2813

particles in their air and how quickly the 

ProShield Plus can reduce them. 

CUT TO TONY FRASSRAND TONY: Well I’m out here in front of the 

home of the Vaccher family. And inside 

right now, our independent air quality 

specialist, Sarah Coley is getting ready to 

test the air quality. Now the Vaccher’s are 

like a lot of families out there with three 

kids living at home and two dogs, you 

know that that back and front door is 

opening and closing all day long. And if 

you’ve got the allergies that Patty Vaccher 

suffers from, that can be a problem.

TONY: What is it about your home that 

makes you think that you’ve got air quality 

issues?

PATTY: Well we have a couple of dogs 

roaming around and...

TONY: I see...

PATTY: Lots of hair flying all over, and 

allergies and stuffy nose and watery eyes.

TONY: I imagine it smells like dog in 

here? 

KID: Yeah. 

01:05:42;00 TONY: Well our independent air quality 

specialist did an initial test in the Vaccher’s 

home and found that they had an incredibly 

high number of particles in their air.

TONY: We then turned on the Oreck 

ProShield Plus that was placed it in the 

center of the living room, and the 

ProShield Plus got to work cleaning the air. 

Our independent air quality specialist 

retested the air over a short period of time 

to see how the Oreck ProShield Plus 

performed.

Exhibit J-6
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 7 9/13/09

FINAL Script Job #2813

TONY: What’d you find?

SARA: Well what I found was that we had 

a 98% reduction.

TONY: 98% reduction...

KID and PATTY: Wow! 

TONY: What do you think about that?

KID: Wow! That’s amazing! Incredible! 

PATTY: I think that sounds like it’ll make 

my house so much more clean 

KID: The dogs, you can’t smell them 

anymore.

01:06:19;11 TONY: Remember, before the ProShield 

Plus, the Vaccher family was battling an 

extremely high number of particulates in 

their air. In fact, the air in their home was 

more polluted than the air outside. But, the 

ProShield Plus helped remove 98% of 

those harmful particles out of the air.

TONY: Well, if it can happen here in the 

Vaccher home then it can surely happen for 

you too.

CUT TO LONG TERM TESTIMONIAL WHITE FAMILY: We are an Oreck 

Family... we have the Oreck Vacuum and 

then now of course we have the Oreck 

ProShield Plus. What impresses me most 

about the Oreck ProShield Plus is the 

Helios Shield, especially for odors in the 

house, especially having a new baby, dirty 

diapers, and also having dogs. It, it really 

does help with that.

CUT TO TANYA MEMME TANYA: And while it cleans your air, it’s 

also saving you money. The Helios Shield 

and Truman Cell never need to be replaced 

and the ProShield Plus can use as little 

electricity as a 25-watt bulb. Other air 

Exhibit J-7
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 8 9/13/09

FINAL Script Job #2813

purifiers rely on HEPA filters just like 

these. They have to be replaced; they can 

cost you hundreds of dollars and their 

filters that can eventually end up in a 

landfill.

TANYA: But with Oreck’s ProShield Plus 

‘capture and kill’ filtration system you 

don’t use expensive HEPA filters. You just 

remove the Truman Cell, let it soak in 

some warm soapy water, rinse it out...Oh, 

look at all the nasty stuff it pulled out of 

the air. And when you are finished let it dry 

and then put it back in.

TANYA: You know David Oreck has 

spent a lifetime creating products to help 

give your home a healthier clean. Now his 

new ProShield Plus Air Purifier can help 

give the air a healthier clean, too!

CUT TO DAVID ORECK DAVID ORECK: The EPA says indoor air 

may be five times more polluted than the 

air out in the street. 

01:08:03;14 DAVID ORECK: And if you have 

weather-tight doors and windows, pets, use 

aerosol cleaners or smoke, you could be 

adding to the problem. 

DAVID ORECK: That’s where my new 

Pro Shield Plus Air Purifier comes in.

01:08:14;12 DAVID ORECK: Independent Air Quality 

Tests proved that my new Oreck ProShield 

Plus could help reduce the amount of 

harmful airborne particles in your home by 

up to 99%. 

DAVID ORECK: Imagine, if the air you’re 

breathing right now was 99% cleaner and 

healthier. It might make it easier to avoid 

exposure to colds and flu’s this season in 

your home.

Exhibit J-8
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 9 9/13/09

FINAL Script Job #2813

CUT TO TESTIMONIALS CATHERINE: You really feel a difference, 

you can smell a difference. 

NOCELLA FAMILY: When you walk in 

your home you smell that the air is clean.

CHRISTIE: I feel really good about having 

clean air for my family.

CTA #1 CTA #1

01:08:41;09

01:00:01;03

01:09:40;11

ANNCR 2: Millions of harmful airborne 

microorganisms could be riding on the dust 

in your home, Those dust particles can 

carry harmful things like germs, cold and 

flu viruses, bacteria, mold and other 

allergens that could be in the air you’re 

breathing right now! 

ANNCR 2: And when your front door 

closes, you and your family are sealed in 

with that pollution. 

ANNCR 1: Now, you can fight back with 

the new Oreck ProShield Plus Air Purifier. 

The new ProShield Plus features two air 

purification innovations only available 

from Oreck, that can capture particles 

down to .1 microns.

ANNCR 1: Powerful fans circulate the air 

through the ProShield Plus. And Oreck’s 

patented Truman Cell electrostatically 

charges many dust particles, allergens, 

germs and viruses, pulling them out of the 

air like a magnet. 

ANNCR 1: And for odors, Oreck’s brand 

new Helios Shield uses ultraviolet light to 

smash the molecular structure of gases, 

including tobacco smoke, cooking and pet 

odors, and even the harmful components of 

aerosols and cleaning products 

ANNCR 2: This one-of-a-kind capture and 

kill filtration is guaranteed for life. There 

Exhibit J-9
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 10 9/13/09

FINAL Script Job #2813

01:09:54;02

are no expensive Hepa filters that have to 

be replaced, saving you hundreds of dollars 

over the lifetime of your air purifier. 

ANNCR 1: The space saving design of the 

ProShield Plus allows it to work in either 

the upright or the low-profile position.

ANNCR 1: And best of all, you’ll also get 

this handy remote control. 

CUT TO DAVID ORECK DAVID ORECK: I want you to use my 

new ProShield Plus in your home for 30 

days. There is no obligation. You have 

absolutely nothing to lose! You know 

we’re America’s #1 seller of air purifiers, 

and I’m convinced this is the best one we 

have ever built!

01:10:21;02

01:10:28;14

01:10:40;13

ANNCR 2: Order now and David Oreck 

will send you his amazing cordless 

refrigerator air purifier. A $50 value yours 

FREE. 

ANNCR 1: And if you’re one of the first 

500 to order, you’ll also get the incredible 

Speed Sweep cordless electric vacuum. It’s 

both a powerful hand vacuum and floor 

vacuum—a $100 value, yours FREE. 

ANNCR 2: Both gifts are yours to keep 

even if you decide to return the air purifier. 

That’s how sure David is you’ll love his 

ProShield Plus. 

CUT TO DAVID ORECK DAVID ORECK: And shipping and 

handling is on me! In fact, if you don’t 

sleep better, awake more refreshed, breathe 

more easily, dust your home less and 

simply enjoy the benefits of fresh, crisp, 

clean air just send it back. I’ll even pay 

return shipping. So what are you waiting 

for? This is the ultimate risk-free offer. 

Call me now.

01:11:11;13 ANNCR 1: And heres a special 

Exhibit J-10
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 11 9/13/09

FINAL Script Job #2813

announcement.

ANNCR 1: Our country is facing what 

some are calling the worst flu season in 

years. With the existing flu pandemic on 

the rise, now more than ever we should be 

aware of airborne germs and viruses that 

can be in our homes.

01:11:27;00

01:11:41;14

ANNCR 2: That’s why when you order 

now, David Oreck will give you $50.00 off 

his new Oreck ProShield Plus. That’s how 

committed Oreck is to the well being of 

your family and it’s a smart way to help

reduce your chance of exposure to colds 

and flu in your home. 

ANNCR 1: The new ProShield Plus is 

backed by a 3-year overall warranty, and is 

supported by nearly 450 Oreck Clean 

Home Centers across North America.

CUT TO DAVID ORECK INTERVIEW DAVID ORECK: I feel good knowing that 

there’s millions of people all over the 

world actually using Oreck products and 

it’s contributing to their well-being.

DAVID ORECK: That makes me feel 

good!

01:12:02;10

01:12:11;10

01:12:16;12

ANNCR 1: Call Now and experience the 

Oreck Clean Air Advantage for 30 days 

risk free. Decide to keep it and it’s yours 

with no payments and no interest for one 

year. 

ANNCR 2: And find out how you can get a 

second ProShield Plus Air Purifier for half 

price. 

ANNCR 1:You won’t want to pass up this 

exclusive Oreck offer. So don’t wait. Call 

now!

LOCAL ANNOUNCER: Call 1-800-XXXXXXX or log onto ________. Call now, 

Exhibit J-11
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 12 9/13/09

FINAL Script Job #2813

1-800-XXX-XXXX.

SECOND SEGMENT SECOND SEGMENT

CUT TO DAVID ORECK DAVID ORECK: You know, people come 

up to me all the time and ask if my air 

purifier is really cleaning the air out of this 

chamber. Well, ‘seeing is believing’. So I 

took my new ProShield Plus to a busy 

shopping mall so everyone could see its 

incredible air cleaning power for 

themselves. 

MAN-ON-THE-STREET 

TESTIMONIALS

Person1: That’s a lot of smoke.

Group: Wow!

Person2: Wow!

Person3: Oh man, look at that!

Person4: Where did it go!

Person5: Wow!

Person6: Oh my God!

Person7: It worked so quickly. I mean I 

pushed the button I know how long it took. 

(Snaps fingers) Just like that.

Person10: Yeah...

Person11: That’s amazing!

Person12: And there’s nothing under the 

table, and it’s...it just disappeared.

Person14: It’s almost like unbelievable to 

watch that happen...

Person15: But we just saw it.

Person16: I know.

Person19: I have a lot of allergies so that 

Exhibit J-12
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 13 9/13/09

FINAL Script Job #2813

would be really good for someone like me.

Person21: I have an Oreck vacuum cleaner 

and I love it!

Person22: I trust David Oreck. ‘Seeing is 

believing.’

Person24: If they can do that with that little 

box, imagine what it would do for our 

entire home, it would, it would be great!

Person27: This, I think it’s a very good 

idea that I ought to just go ahead and get 

one.

Person28: We should get one of these.

Person29: Yeah, where do we get one?

Person30: I’ll just take this one with me.

CUT TO TANYA MEMME TANYA: Few things are more beautiful 

than flowers in bloom. Unfortunately, that 

can also mean pollen is in the air. And for 

some of us, that can mean more than just 

an occasional sneeze. 

TANYA: No wonder so many families 

with allergy and asthma sufferers love the 

ProShield Plus.

CUT TO TESTIMONIALS CHRISTIE: When we got the ProShield 

Plus air purifier, I had no idea the 

difference it would make. but I can’t 

imagine not having one now.

DENA: I never thought about getting an air 

purifier and then when I did get one it’s 

such a difference. I mean you don’t realize 

you need it until you-you get one. 

SAL: I’ve tried it, it works for me, I’m 

excited about it and so I’m telling 

everybody I know about the ProShield 

Plus. 

Exhibit J-13
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 14 9/13/09

FINAL Script Job #2813

CUT TO FIONA LINCKE/SCHOOL 

TEACHER TESTIMONIAL

FIONA: We’ll I’m an educator and I’ve 

been teaching for ten years.

FIONA: I am working in a school that’s 

very dusty and um I needed something to 

clear the air. And with the Oreck ProShield 

Plus, it just makes it more pleasant, and 

the-the kids love it. And you know 

something that’s really amazing to me 

though is when I clean it to see all the dust 

and grime and dirt that comes off of it 

that’s what my students would have been 

breathing in. 

FIONA: I would highly recommend the 

Oreck ProShield Plus and it does make life 

more comfortable. It really does.

CUT TO TANYA MEMME TANYA: Every year the flu causes high 

rates of absenteeism from school and work, 

costing our economy billions of dollars. 

That’s why it just makes sense to do all you 

can to help protect your family from 

exposure to it. The Oreck ProShield Plus is 

an important step to help you filter many of 

these types of risks from your indoor air. 

TANYA: Now check this out, at the other 

end of this chamber is the Oreck ProShield 

Plus and at this end I’m going to release 

some smoke. Now the smoke represents the 

particulates in the air that you can’t see, the 

viruses, the molds, things that are so 

unhealthy for you and your family. Now 

watch how quickly the ProShield Plus 

draws in the smoke, captures it, cleans it, 

refreshes it and releases cleaner, fresher air 

back into your home. 

01:15:26;12 TANYA: Powerful fans circulate the air 

through Oreck’s patented Truman cell. It 

electrostatically charges many dust 

particles, allergens, germs and viruses, 

pulling them out of the air like a magnet. 

Exhibit J-14
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 15 9/13/09

FINAL Script Job #2813

TANYA: And for odors, Oreck’s newest 

innovation, the Helios Shield uses the 

power of concentrated ultraviolet light to 

break down and neutralize odors and 

volatile organic compounds. 

TANYA: As David Oreck says, “You have 

to move the air to clean the air,” and that’s 

exactly what it’s doing. 

CTA #2 CTA #2

CUT TO DAVID ORECK

01:16:02;00

(reprise)

01:16:35;01

DAVID ORECK: Here are a couple of 

questions that can help you decide if it’s 

really worth your while to try my new 

Oreck ProShield Plus Air Purifier. 

DAVID ORECK: Do you want to protect 

your family from exposure to colds and flu 

this season in your home. Does your home 

have weather-tight doors and windows? Do 

you have pets? Do you ever use aerosol 

cleaners? Does the air quality in your 

community every get an elevated rating? 

Does anyone in your family have allergies 

or asthma? Do you ever have trouble 

sleeping? Does anyone in your home 

smoke?

DAVID ORECK: Now, if you answered 

‘yes’ to any of these questions, you owe it 

yourself to experience the Oreck Clean Air 

Advantage risk-free for 30 days. 

DAVID ORECK: Watch closely and I’ll 

show you how powerful my new ProShield 

Plus is. This glass chamber represents the 

size of an average room. 

DAVID ORECK: We have an Oreck 

ProShield Plus inside the chamber. We’re 

going to fill the room full of smoke. That 

smoke represents the unseen dust, viruses, 

bacteria and allergens that could be in your 

air. 

DAVID ORECK: Now, let me turn on my 

Exhibit J-15
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 16 9/13/09

FINAL Script Job #2813

new Oreck ProShield Plus and watch how 

it removes the smoke particles and recycles 

the air over and over again. And in less 

than hour the smoke is gone and the air is 

cleaner.

DAVID ORECK: In fact, independent 

testing proved the ProShield Plus helped 

produce an astounding 99% reduction in 

airborne particles in a room in an actual 

home.

DAVID ORECK: And it can do the same 

in your home.

DAVID ORECK: Smell and breathe the 

difference that I believe my ProShield Plus 

can make and once you do, I know you’ll 

want to make it a permanent part of your 

home. 

DAVID ORECK: Order now and I’ll send 

you two free gifts, my refrigerator air 

purifier and my new Speed Sweep cordless 

electric vacuum. 

DAVID ORECK: That’s $150 value in free 

gifts, and I’ll pay shipping and handling as 

well. If you’re not happy with my 

ProShield Plus send it back, I’ll even pay 

return shipping, and you can keep both free 

gifts as a thanks just for trying it. 

01:17:55;01

01:18:10;11

ANNCR 1: And here’s a special 

announcement.

ANNCR 1: Our country is facing what 

some are calling the worst flu season in 

years. With the existing flu pandemic on 

the rise, now more than ever we should be 

aware of airborne germs and viruses that 

can be in our homes.

ANNCR 2: That’s why when you order 

now, David Oreck will give you $50.00 off 

Exhibit J-16
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 17 9/13/09

FINAL Script Job #2813

01:18:25;02

his new Oreck ProShield Plus. That’s how 

committed Oreck is to the well being of 

your family and it’s a smart way to help 

reduce your chance of exposure to colds 

and flu in your home.

ANNCR 1: The new Oreck ProShield Plus 

can work in the either the upright or low 

profile position, and it comes with handy 

remote control. Call now and get no 

payments, and no interest for one year. 

ANNCR 2: And find out how you can get a 

second ProShield Plus Air Purifier for half 

price. Call now!

LOCAL ANNOUNCER: Call 1-800-XXXXXXX or log onto ________. Call now, 

1-800-XXX-XXXX.

THIRD SEGMENT THIRD SEGMENT

CUT TO TANYA MEMME TANYA: Who doesn’t love puppies? But 

whether you’re a dog or cat person, you 

know that pet hair and dander can make 

you sneeze or trigger allergies. That’s why 

every pet lover should have an Oreck 

ProShield Plus in the house. 

TANYA: Making having a great pet like 

this guy enjoyable for everyone in the 

family. Right, little sweetie? 

CUT TO TESTIMONIALS CHRISTIE: I’ve always had kind of a 

scratchy throat and you know I wake up in 

the morning and I sneeze. Now that I’ve 

had the ProShield Plus in my house, I feel a 

lot better.

SAL: I found out after a few years that I 

was allergic to my own cats and I wasn’t 

going to get rid of my cats so I had to look 

at my options. So I thought well let me try 

an air purifier, let me try the Oreck 

ProShield Plus, and it’s been working out 

great.

Exhibit J-17
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 18 9/13/09

FINAL Script Job #2813

CUT TO TANYA MEMME

01:19:56;08

TANYA: Many scented sprays, candles, 

and plug-in type air fresheners like these 

don’t really remove odors. They just cover 

up one odor with another. You see, some 

household products can contain VOCs—

volatile organic compounds. According to 

the EPA, VOCs can be highly toxic and 

cause headaches, eye and sinus irritation, or 

just leave you feeling tired and listless. 

TANYA: That’s why the new Oreck 

ProShield Plus has an exclusive Capture 

and Kill filtration system. Its brand new 

Helios Shield uses concentrated ultraviolet 

light along with an advanced odor filter to 

neutralize volatile organic compounds and 

break down odors

TANYA: To prove just how powerful the 

new ProShield Plus really is, we put it to 

the ultimate test inside an environment full 

of nasty smelling VOC’s ... 

CUT TO NAIL/HAIR SALON 

TESTIMONIAL

CUSTOMER: Right when you walk in to 

any salon, you always smell like that 

acrylic smell, or you can smell hair spray...

CUSTOMER: I could smell the perm 

solutions. I could smell the hair tint...

STYLIST 1: Toxins, dust, and all the junk 

that we’re breathing in all the time.

SALON OWNER: Well since we’ve 

gotten that Oreck ProShield Plus The

minute you walk into the salon everything 

smells fresh and clean.

STYLIST 2: Knowing that I’m breathing 

in fresher air, it’s clean and its safe, that 

gives me peace of mind working here every 

day.

CUSTOMER: the air is just so much 

fresher and cleaner.

Exhibit J-18
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 19 9/13/09

FINAL Script Job #2813

CUSTOMER: It makes it much more 

enjoyable for me to sit here and get my hair 

done, 

STYLIST: I can see and feel a big 

difference. It’s amazing that such a small 

piece of equipment can cover the whole 

entire salon.

SALON OWNER: people started coming 

up to us and asking us, what are you guys 

doing in here, there’s, the air, its fresher, its 

cleaner, its crisper. There’s not that odor of 

the salon anymore. So, I told them we 

bought one of the Oreck air purifiers.

INTERVIEWER: And what’d they say?

MALE HAIRDRESSER: They wanted to 

know where they could get one? And I 

said, you’re not taking mine.

CUT TO TONY FRASSRAND TONY: This is the Wilkey home. Looks 

rather inviting, right? Well, the allergy 

suffers inside will tell you that sometimes 

the home is a hostile environment. 

TONY: Now right now, we’ve got 

independent air quality specialist, Sara 

Coley inside getting ready to test the air 

quality. So we can let the Wilkeys know, 

what they are up against, especially up 

there in their son’s bedroom, which is kind 

of a trouble spot for them. 

TONY: What we’re going to do is measure 

the number of particulates, things like dust, 

and pollen, and other allergens that maybe 

floating in the air. Then I’m going to show 

you how the Oreck ProShield Plus can help 

reduce those allergy triggers. Lets go see 

what Sara’s up to.

TONY: Are we pretty much doing the 

same thing here that we did back at the 

Vaccher’s living room? 

Exhibit J-19
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 20 9/13/09

FINAL Script Job #2813

01:21:58;04

SARA: Yes Tony, we’re looking for the 

same types of common indoor particles.

TONY: These little particles are things that 

Rob maybe breathing in at night when he 

sleeps. 

DAD: For us, it’s all about Rob. He’s got 

the allergies, uh we got to stay away from 

the dust and the dander and the doctors 

have told us try to keep it as clean as we 

can, taken as many proactive measures as 

we could to try and set it up for him.

MOM: We just tried to keep the pollen 

count down as much as we can in that 

room. 

01:22:19;05 TONY: Well our Independent Air Quality 

Specialist did an initial test in 9-year old 

Rob’s bedroom and found that even though 

his parents kept the house super clean, 

there were still a high number of particles 

in the air that could be the reason his 

allergies flared up so often. We then turned 

on the Oreck ProShield Plus and let it clean 

the air. After only a short period of time, 

our Independent Air Quality Specialist 

came back and retested the air to see how 

the ProShield Plus performed.

TONY: Sarah what’d you find?

SARA: Well Tony, we saw a 99% 

reduction in the number of particles in the 

air!

TONY: Wow!

DAD: Cool

MOM: 99%? 

SARA: It was really dramatic.

Exhibit J-20
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 21 9/13/09

FINAL Script Job #2813

MOM: That’s a little, I can’t believe that, I 

mean I dust that place every other day and I 

vacuum it almost daily and I can’t believe 

there was a 99% reduction.

DAD: Part of me thinks, like how could 

that possibly be, but the numbers are there.

That’s exciting, it’s terrific

MOM: It’s a little unsetting that, you know, 

I clean and clean and clean, and yet 99%. 

Well it talks about the things that you don’t 

see.

01:23:17;04 TONY: Remember, before the ProShield 

Plus, Rob was exposed to a high number of 

particles in the air. But the ProShield Plus 

was successful in helping to remove 99% 

of those harmful particles out of the air. 

CUT TO DAVID ORECK DAVID ORECK: This Truman cell was 

just removed from a ProShield Air Purifier. 

Now normally you would clean this off in 

your kitchen sink but I’m doing it here. 

And to show you how it traps many of the 

allergens, viruses, and bacteria in the air. 

You can actually see the dirt pulled from 

the air when you clean it. Now just look at 

that, would you drink water with this nasty 

stuff in it? Of course not so why breathe it 

in? Well now you can reduce allergens and 

pollutants and breathe cleaner fresher air 

with my new ProShield Plus Air Purifier.

01:24:14;02 DAVID ORECK: Folks, we’ve shown you 

that the airborne dust in your home could 

be carrying harmful microorgasisms like 

germs, cold and flu viruses, bacteria, mold 

and other allergens that can make you sick.

DAVID ORECK: The bottom line is, 

Exhibit J-21
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 22 9/13/09

FINAL Script Job #2813

you’ve got to move the air to clean the air. 

And my new whisper-quiet Oreck does it!

01:24:34;12 DAVID ORECK: Just like it did for the 

many people who use the new Oreck 

ProShield Plus and love it!

CUT TO TESTIMONIALS DENA: I love the ProShield Plus.

SAL: I love it, use it and I really 

recommend it.

CATHERINE: the Oreck ProShield Plus isis nice looking. It’s sleek, it’s 

contemporary, 

SANDY: I love it!

STEPHANIE: The Oreck ProShield Plus, 

yes, I like it. I love it actually. I think it’s 

really great. It’s definitely made a 

difference for me.

CTA #3 CTA #3

01:24:56;11

01:25:30;05

ANNCR 1: The new ProShield Plus 

features two air purification innovations 

only available from Oreck, that can capture 

particles down to .1 microns. 

ANNCR 1: Powerful fans circulate the air 

through the ProShield Plus. And Oreck’s 

patented Truman Cell electrostatically 

charges many dust particles, allergens, 

germs and viruses, pulling them out of the 

air like a magnet. 

ANNCR 1: And for odors, Oreck’s brand 

new Helios Shield uses ultraviolet light to 

smash the molecular structure of gases, 

including tobacco smoke, cooking and pet 

odors, and even the harmful components of 

aerosols and cleaning products 

ANNCR 2: This one-of-a-kind capture and 

kill filtration system never needs to be 

replaced. You just rinse it clean, let dry and 

Exhibit J-22
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 23 9/13/09

FINAL Script Job #2813

01:25:46;10

it’s back on the job. Plus it’s guaranteed 

for life. And there are no expensive Hepa 

filters that have to be replaced, saving you 

hundreds of dollars over the lifetime of 

your air purifier. 

ANNCR 1: The space saving design of the 

ProShield Plus allows it to work in either 

the upright or the low-profile position. 

And best of all, when you order the new 

ProShield Plus, you’ll also get this handy 

remote control. Now with a simple push of 

a button, you can control the ProShield 

Plus from anywhere in the room. 

CUT TO DAVID ORECK DAVID ORECK: You know we’re 

America’s #1 seller of air purifiers, and I’m 

convinced this is the best one we have ever 

built!

01:26:10;08

01:26:17;14

ANNCR 2: Order now and David Oreck 

will send you his amazing cordless 

refrigerator air purifier. A $50 value yours 

FREE . 

ANNCR 1: And if you’re one of the first 

500 to order, you’ll also get the incredible 

Speed Sweep cordless electric vacuum. It’s 

both a powerful hand vacuum and floor 

vacuum—a $100 value yours FREE. 

CUT TO DAVID ORECK

01:26:48;00

DAVID ORECK: And shipping and 

handling is on me! In fact, if you don’t 

sleep better, awake more refreshed, breath 

more easily, dust your home less and 

simply enjoy the benefits of fresh, crisp, 

clean air just send it back. I’ll even pay 

return shipping.

DAVID ORECK: And you can keep the 

free gifts just for trying my new ProShield 

Plus. So what are you waiting for? This is 

the ultimate risk-free offer. Call me now.

01:26:58;14 ANNCR 1: And here’s a special 

announcement

Exhibit J-23
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 24 9/13/09

FINAL Script Job #2813

ANNCR 1: Our country is facing what 

some are calling the worst flu season in 

years. With the existing flu pandemic on 

the rise, now more than ever we should be 

aware of airborne germs and viruses that 

can be in our homes.

01:27:12;14

01:27:28;06

ANNCR 2: That’s why when you order 

now, David Oreck will give you $50.00 off 

his new Oreck ProShield Plus. 

ANNCR 2: That’s how committed Oreck is 

to the well being of your family and it’s 

smart way to help reduce your chance of 

exposure to colds and flu in your home.

ANNCR 1: The new ProShield Plus is 

backed by a 3-year overall warranty, and is 

supported by nearly 450 Oreck Clean 

Home Centers across North Amercia.

CUT TO DAVID ORECK INTERVIEW DAVID ORECK: We’re an American 

company. We stand behind what we sell. I 

believe you ask anybody who bought an 

Oreck product I think you’ll find that they 

say ‘those are good folks’.

01:27:46;09

CUT TO TESTIMONIAL

01:28:01;01

01:28:07;03

ANNCR 1: Call Now and experience the 

Oreck Clean Air Advantage for 30 days 

risk free. Decide to keep it and it’s yours 

with no payments and no interest for one 

year. 

KEROL: When I opened the box and took 

it out. It’s already ready to go, which is 

great. I didn’t have to assemble anything. I 

just plugged it in. 

ANNCR 2: Call now to find out how you 

can get a second ProShield Plus Air 

Purifier for half price. 

ANNCR 1: You won’t want to pass up this 

exclusive Oreck offer. So don’t wait. Call 

now!

Exhibit J-24
Oreck Direct, LLC “Oreck ProShield Plus” 

Script to Screen, Inc. 25 9/13/09

FINAL Script Job #2813

LOCAL ANNOUNCER: Call 1-800-XXXXXXX or log onto ________. Call now, 

1-800-XXX-XXXX.

CLOSING DISCLAIMER ANNCR 1: The preceding was a paid 

presentation for the new Oreck ProShield 

Plus Air Purifier.

Exhibit J-25
:120 DRTV Spot 

2813M-01 

Condensed Premiums 

FINAL SPOT SCRIPT: 

October 1st, 2009 

All of the concepts, language, and graphic treatment 

incorporated in the following proposal is protected by 

copyright © and is the sole property of Oreck Direct, LLC 

Exhibit L-1
Script to Screen, Inc. 10/1/09 

ProShield Plus Job# 2813-M 

:120 Cut-down, FINAL Spot Script 

 2 

VISUALS: AUDIO: 

ANNCR (Male): Attention. The federal 

government warns we could be in for the 

worst flu season in decades. So how are 

you going to fight back the millions of 

microorganisms that could be riding on the 

airborne dust in your home? 

ANNCR (Female): And those dust particles 

could carry things like germs, cold and flu 

viruses, bacteria, mold and allergens. And 

could be spreading illnesses like the 

influenza virus and when your front door 

closes you and your family are sealed in 

with that pollution. 

ANNCR (Male): Now, you can fight back 

with the new Oreck ProShield Plus Air 

Purifier. The new ProShield Plus features 

two air-purification innovations only 

available from Oreck. 

ANNCR (Male): Powerful fans circulate 

the air through the ProShield Plus and 

Oreck’s patented Truman Cell 

electrostatically charges many dust 

particles, allergens, germs and viruses 

pulling them out of the air like a magnet. 

And for odors, Oreck’s brand new Helios 

Shield uses ultraviolet light to smash the 

molecular structure of gases and odors. 

ANNCR (Male): In fact, in home testing 

shows that the new ProShield Plus helped 

deliver up to a 99% reduction in airborne 

particles down to .1 microns. 

CUT TO TESTIMONIALS. NOCELLA FAMILY: The food odors, the 

dog odors, that’s gone. 

CHRISTIE: I feel really good about having 

pure air for my family. 

Exhibit L-2
Script to Screen, Inc. 10/1/09 

ProShield Plus Job# 2813-M 

:120 Cut-down, FINAL Spot Script 

 3 

ANNCR (Female): David Oreck is so 

committed to the well being of your family 

that he’ll ship his new ProShield Plus to 

you for FREE. 

CUT TO DAVID ORECK DO: I want you to use my new ProShield 

Plus in your home for 30 days. There is no 

obligation. You have absolutely nothing to 

lose! 

DO: Order now, and I’ll send you two free 

gifts. My Refrigerator Air Purifier and my 

new Speed Sweep Cordless Electric 

Vacuum. 

ANNCR (Male): That’s $150 in free gifts 

that are yours to keep even if you decide to 

return the air purifier. That’s how sure 

David is you’ll love his new ProShield 

Plus. 

ANNCR (Female): The ProShield Plus can 

work in either the upright or low profile 

position... 

ANNCR (Female): ...and it comes with a 

remote control. 

ANNCR (Male): Try it risk free for 30 

days. Keep it and enjoy the freedom of NO 

payment and NO interest for 1 year. Call 

now and fight the flu in your home air, 

with the new Oreck ProShield Plus air 

purifier. 

Exhibit L-3
Exhibit N

Can capture Introducing the NEW Oreck ProShield'''+ Air 

Purifier. In-home testing shows the ProShield 

helped deliver up to a 99% reduction in 

and destroy many 

airborne allergens 

and viruses like 

the flu! 

airborne particles down to .1 microns! , Healthier: Patented Truman Cell' captures and destroys 

many viruses, germs and allergens down to 0.1 micron. 

, Smarter: Silence TechnologY' is amazingly quiet and uses 

as little energy as an ordinary lightbulb: 

, Reliable: Helios Shield" uses UV light 

to remove many odors from the air. 

Because nothing could be 

more important than 

the air you breathe. 

- SHlB.D' 

Offer expires XXlXXl09 t 5W.1!' ~ 

COMEIN 

TODAY 

FORA 

CLEAN AIR 

DEMO 

AND SAVE. 

II II 

Oreck Clean Home Center 123 Main Street, Any town. (000) 000-0000 

Oreck Clean Home Center 123 Main Street, Any town. (000) 000-0000 

Oreck Clean Home Center 123 Main Street, Any town. (000) 000-0000 

Oreck Clean Home Center 123 Main Street, Any town. (000) 000-0000 

Oreck Clean Home Center 123 Main Street, Any town. (000) 000-0000 

Oreck Clean Home Center 123 Main Street, Any town. (000) 000-0000 

Oreck Clean Home Center 123 Main Street, Any town. (000) 000-0000 

Oreck Clean Home Center 123 Main Street, Any town. (000) 000-0000 

..