UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Ferbie Vazquez

State of New York

Re: In the Matter of Sony Computer Entertainment America LLC and Deutsch LA, Inc.

FTC File No. 122 3252, Docket Nos. C-4514 and C-4515

Dear Mr. Vazquez:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreements in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you expressed your disappointment that Sony and Deutsch deceptively 

advertised the cross save feature of the PS Vita. Your comment suggests general support for the 

Commission’s action, and you do not propose any revisions to the draft complaints or the 

consent agreements. Accordingly, the Commission has determined that the public interest would 

best be served by issuing the Decisions and Orders in final form without modification. The final 

Decisions and Orders and other relevant materials are available from the Commission’s website 

at http://www.ftc.gov. It helps the Commission’s analysis to hear from a variety of sources, and 

we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Romeo Adriano

State of California

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Adriano:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you expressed your disappointment that the PS Vita did not function as 

advertised. Your comment expresses general support for the Commission’s action, and you do 

not propose any revisions to the draft complaint or the consent agreement. Accordingly, the 

Commission has determined that the public interest would best be served by issuing the Decision 

and Order in final form without modification. The final Decision and Order and other relevant 

materials are available from the Commission’s website at http://www.ftc.gov. It helps the 

Commission’s analysis to hear from a variety of sources, and we thank you again for your 

comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Michael Csikos

Outside the United States

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Csikos:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s advertisements for the PS Vita were 

deceptive, and that the monetary relief afforded by the order is insufficient. Based on evidence 

gathered during the investigation, the Commission believes that the order provides substantial 

redress to PS Vita purchasers deceived by advertisements misrepresenting certain features of the 

PS Vita. Please note that in addition to monetary relief, the order includes strong injunctive 

relief against Sony by, among other things, prohibiting conduct of the sort at issue in this case. If 

Sony violates the Commission’s final order, it would be liable for civil penalties of up to $16,000 

per violation, pursuant to Section 5(1) of the FTC Act, 15 U.S.C. § 45(1). As is the case with all 

Commission orders, Commission staff will closely monitor Sony’s future activities to determine 

whether any violations occur.

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Kathryn DiGiacomo

State of New Jersey

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Ms. DiGiacomo:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s advertisement depicting the cross 

save feature of the PS Vita was deceptive, but that the proposed order does not adequately 

compensate consumers or deter Sony from engaging in similar conduct in the future. We would 

note that in addition to the consumer redress provision, the proposed order includes strong 

injunctive relief against Sony by, among other things, prohibiting conduct of the sort at issue in 

this case. As a considerable deterrent, if Sony violates the Commission’s final order, it would be 

liable for civil penalties of up to $16,000 per violation, pursuant to Section 5(1) of the FTC Act, 

15 U.S.C. § 45(1). As is the case with all Commission orders, Commission staff will closely 

monitor Sony’s future activities to determine whether any violations occur.

Please note that the Commission’s proposed complaint in this matter alleges that Sony’s 

advertising claims constituted unfair or deceptive acts or practices in or affecting commerce, in 

violation of Section 5(a) of the FTC Act, 15 U.S.C. § 45(a). The Commission is not authorized 

to collect fines or penalties based on such violations. Rather, under the consent agreement, Sony

is required to redress consumers deceived by its deceptive advertisements. Based on evidence 

gathered during the investigation, the Commission believes that the order provides substantial 

redress to those PS Vita purchasers likely deceived by Sony’s advertisements misrepresenting 

certain features of the PS Vita.
- 2 -

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Hernandez

State of New Jersey

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. or Ms. Hernandez:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s advertisements depicting the remote 

play feature of the PS Vita were blatantly deceptive, and that the monetary relief afforded by the 

order is insufficient. Based on evidence gathered during the investigation, the Commission 

believes that the order provides substantial redress to PS Vita purchasers deceived by 

advertisements misrepresenting certain features of the PS Vita. Please note that in addition to 

monetary relief, the order includes strong injunctive relief against Sony by, among other things, 

prohibiting conduct of the sort at issue in this case. If Sony violates the Commission’s final

order, it would be liable for civil penalties of up to $16,000 per violation, pursuant to Section 

5(1) of the FTC Act, 15 U.S.C. § 45(1). As is the case with all Commission orders, Commission 

staff will closely monitor Sony’s future activities to determine whether any violations occur.

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Michael Manico

State of New York

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Manico:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you expressed your belief that Sony’s advertisements

depicting the remote play and 3G features of the PS Vita were deceptive, and that the monetary 

relief afforded by the order is insufficient. Based on evidence gathered during the investigation, 

the Commission believes that the order provides substantial redress to PS Vita purchasers 

deceived by advertisements misrepresenting certain features of the PS Vita. Please note that in 

addition to monetary relief, the order includes strong injunctive relief against Sony by, among 

other things, prohibiting conduct of the sort at issue in this case. If Sony violates the 

Commission’s final order, it would be liable for civil penalties of up to $16,000 per violation, 

pursuant to Section 5(1) of the FTC Act, 15 U.S.C. § 45(1). As is the case with all Commission 

orders, Commission staff will closely monitor Sony’s future activities to determine whether any 

violations occur. 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Jacob Oarethu

State of Connecticut

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Oarethu:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s advertisements depicting the remote 

play and 3G features of the PS Vita were deceptive, and that Sony should give you a full refund. 

Based on evidence gathered during the investigation, the Commission believes that the order 

provides substantial redress to PS Vita purchasers deceived by advertisements misrepresenting 

certain features of the PS Vita. Please note that in addition to monetary relief, the order includes 

strong injunctive relief against Sony by, among other things, prohibiting conduct of the sort at 

issue in this case. If Sony violates the Commission’s final order, it would be liable for civil 

penalties of up to $16,000 per violation, pursuant to Section 5(1) of the FTC Act, 15 U.S.C. § 

45(1). As is the case with all Commission orders, Commission staff will closely monitor Sony’s 

future activities to determine whether any violations occur. 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

James Rarick

State of Washington

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Rarick:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you expressed your disappointment in Sony’s deceptive advertisements 

for the 3G and remote play features of the PS Vita. Your comment expresses general support for 

the Commission’s action, and you do not propose any revisions to the draft complaint or the 

consent agreement. Accordingly, the Commission has determined that the public interest would 

best be served by issuing the Decision and Order in final form without modification. The final 

Decision and Order and other relevant materials are available from the Commission’s website at 

http://www.ftc.gov. It helps the Commission’s analysis to hear from a variety of sources, and we 

thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Augustine Rivera

Commonwealth of Pennsylvania

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Rivera:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you asked for information on how to claim your cash or voucher under 

the consumer redress provision in the proposed order. If you purchased your PS Vita before 

June 1, 2012, you may be eligible to receive redress in the form of either $25 in cash or a $50 

merchandise voucher for select video games and/or services. Soon after the proposed order is 

finalized by the Commission, Sony will send all eligible purchasers it can reasonably identify an 

email describing how to obtain their redress. SCEA will also publish the details of this redress 

offer by linking to a notice on the first page of the PlayStation Vita section of its website. For 

more information on the settlement and the status of the proposed order, please visit 

www.ftc.gov and search for “Sony Computer Entertainment America.” Given your interest, we 

will forward your comment to the company to alert them to your request for redress. 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Yetta Rubio

State of New York

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Ms. Rubio:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you asked for information on the status of the consumer redress 

provision in the proposed order. If you purchased your PS Vita before June 1, 2012, you may be 

eligible to receive redress in the form of either $25 in cash or a $50 merchandise voucher for 

select video games and/or services. Soon after the proposed order is finalized by the 

Commission, Sony will send eligible purchasers it can reasonably identify an email with all the 

information necessary to obtain redress. The company will also publish the details of this redress 

offer on the first page of the PlayStation Vita section of its website. Given your interest, the 

Commission will send your comment to the company to alert it of your request. You can obtain 

more information on the settlement and about the status of the proposed order by visiting

www.ftc.gov and searching for “Sony Computer Entertainment America.” 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Michael Vance

State of Ohio

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Vance:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you purchased a PS Vita in 2014, and are requesting a $50 

credit under the redress provision of the proposed order. Under the order, however, you would 

have to have purchased your PS Vita before June 1, 2012 to be eligible to receive consumer 

redress. As noted in the Commission’s draft complaint, this matter challenges advertisements

disseminated in connection with the launch of the PS Vita in 2012. Although consumer redress 

is limited to this launch period, the proposed order includes strong injunctive relief against Sony 

by, among other things, prohibiting conduct of the sort at issue in this advertising campaign. If 

Sony violates the Commission’s final order, it would be liable for civil penalties of up to $16,000 

per violation, pursuant to Section 5(1) of the FTC Act, 15 U.S.C. § 45(1). As is the case with all 

Commission orders, Commission staff will closely monitor Sony’s future activities to determine 

whether any violations occur.

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Jonathan Ball

State of Texas

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Ball:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you submitted a picture of a PS Vita. Under the proposed order, if you 

purchased your PS Vita before June 1, 2012, you may be eligible to receive redress in the form 

of either $25 in cash or a $50 merchandise voucher for select video games and/or services. After 

the order is finalized, Sony Computer Entertainment America LLC (“SCEA”) will send all 

eligible purchasers it can reasonably identify an email describing how to obtain their redress. 

SCEA will also publish the details of this redress offer on the first page of the PlayStation Vita 

section of its website. For more information on the settlement and the status of the proposed 

order, please visit www.ftc.gov and search for “Sony Computer Entertainment America.” 

In your comment, you do not propose any revisions to the draft complaint or the consent 

agreement. Accordingly, the Commission has determined that the public interest would best be 

served by issuing the Decision and Order in final form without modification. The final Decision 

and Order and other relevant materials are available from the Commission’s website at 

http://www.ftc.gov. It helps the Commission’s analysis to hear from a variety of sources, and we 

thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Derric Bushong

State of Indiana

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Bushong:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you expressed your disappointment that Sony deceptively advertised 

the remote play feature of the PS Vita, and said that the Commission has acted correctly in this 

matter. Your comment expresses general support for the Commission’s action, and you do not 

propose any revisions to the draft complaint or the consent agreement. Accordingly, the 

Commission has determined that the public interest would best be served by issuing the Decision 

and Order in final form without modification. The final Decision and Order and other relevant 

materials are available from the Commission’s website at http://www.ftc.gov. It helps the 

Commission’s analysis to hear from a variety of sources, and we thank you again for your 

comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

David Carter

State of Mississippi

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Carter:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you expressed your belief that Sony engaged in deceptive advertising 

in its marketing of the remote play and cross platform features of the PS Vita. Your comment 

suggests general support for the Commission’s action, and you do not propose any revisions to 

the draft complaint or the consent agreement. Accordingly, the Commission has determined that 

the public interest would best be served by issuing the Decision and Order in final form without 

modification. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

John Waldorf

Commonwealth of Pennsylvania

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Waldorf:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s advertisements depicting the remote 

play feature of the PS Vita were deceptive, but that you would narrow the class of consumers 

eligible for redress under the order, and increase the amount of redress Sony would have to give

to this more limited group. Specifically, you suggest that redress be limited to eligible 

purchasers who had also registered a PS3 before June 1, 2012, and that this more limited class of 

consumers receive a PS4. By limiting the class of eligible consumers in this manner, however, 

the Commission would be denying redress to consumers who might have been planning to 

purchase a PS3 to use with their PS Vitas, or whose family PS3 was registered in a different 

name. 

Based on evidence gathered during the investigation, the Commission believes that the 

order provides substantial redress to those identifiable purchasers most likely to have been 

misled regarding certain features of the PS Vita. In addition, the proposed order includes strong 

injunctive relief against Sony by, among other things, prohibiting conduct of the sort at issue in 

this case. If Sony violates the Commission’s final order, it would be liable for civil penalties of 

up to $16,000 per violation, pursuant to Section 5(1) of the FTC Act, 15 U.S.C. § 45(1). As is 

the case with all Commission orders, Commission staff will closely monitor Sony’s future 

activities to determine whether any violations occur.
- 2 -

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Matthew Chong

State of Florida

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Chong:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you expressed your disappointment that the PS Vita did not function as 

advertised, and requested compensation under the proposed order against Sony Computer 

Entertainment America LLC (“SCEA”). If you purchased your PS Vita before June 1, 2012, you 

may be eligible to receive redress in the form of either $25 in cash or a $50 merchandise voucher 

for select video games and/or services pursuant to the proposed order against SCEA. Soon after 

the proposed order is finalized by the Commission, SCEA will send eligible purchasers it can 

reasonably identify an email with all the information necessary to obtain redress. The company 

will also publish the details of this redress offer on the first page of the PlayStation Vita section 

of its website. Given your interest, the Commission will send your comment to SCEA to alert it 

of your redress request. You can obtain more information on the settlement and about the status 

of the proposed order by visiting www.ftc.gov and searching for “Sony Computer Entertainment 

America.” 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

David Dell’Aera

State of Connecticut

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Dell’Aera:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s advertisements depicting the remote 

play feature of the PS Vita deceived early adopters of the product. The proposed order prohibits 

Sony from making similarly deceptive claims in the future. In addition, if you purchased your 

PS Vita before June 1, 2012, you may be eligible to receive redress in the form of either $25 in 

cash or a $50 merchandise voucher for select video games and/or services. After the proposed 

order is finalized, Sony will send eligible purchasers an email describing how to obtain redress. 

Sony will also publish the details of the redress offer in a link on the first page of the PlayStation 

Vita section of its website. 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Calieb Lopez

State of California

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Lopez:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s advertisement depicting the remote 

play feature of the PS Vita was deceptive and that the proposed order does not adequately 

compensate consumers or deter Sony from engaging in similar conduct in the future. First, we 

note that in addition to the consumer redress provision, the proposed order includes strong 

injunctive relief against Sony by, among other things, prohibiting conduct of the sort at issue in 

this case. As a considerable deterrent, if Sony violates the Commission’s final order, it would be 

liable for civil penalties of up to $16,000 per violation, pursuant to Section 5(1) of the FTC Act, 

15 U.S.C. § 45(1). As is the case with all Commission orders, Commission staff will closely 

monitor Sony’s future activities to determine whether any violations occur. Second, based on 

evidence gathered during the investigation, the Commission believes that the order provides the 

appropriate amount of redress to PS Vita purchasers deceived by advertisements misrepresenting 

certain features of the PS Vita.

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2014

Jacob Martin

State of Florida

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Martin:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you were an early adopter of the PS Vita who was deceived 

by advertisements touting the remote play and 3G features of the console. As a result, you 

would like to receive redress under the proposed order. Under the proposed order, there are a 

number of ways to claim your redress. First, soon after the proposed order is finalized by the 

Commission, Sony will send all eligible purchasers it can reasonably identify an email describing 

how to obtain their redress. The company will publish the details of the redress offer in a notice 

located on the first page of the PlayStation Vita section of its website. Finally, the Commission 

will send your comment to the company to alert it of your request. For more information on the 

settlement and the status of the proposed order, please visit www.ftc.gov and search for “Sony 

Computer Entertainment America.” 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Justin McCormick

Commonwealth of Virginia

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. McCormick:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you may be an eligible consumer under the redress 

provision of the proposed order, but are concerned that the emailed notification mandated by the 

proposed order will go to your junk mail. Under the proposed order, there are a number of ways 

you can access the necessary forms to claim your redress. First, soon after the proposed order is 

finalized by the Commission, Sony will send all eligible purchasers it can reasonably identify an 

email describing how to obtain their redress. The subject line of this email will read, “Important: 

Sony Computer Entertainment America offering money back or merchandise to certain 

purchasers of PlayStation Vita.” Second, if you do not receive this email, the company will 

publish the details of the redress offer in a notice located on the first page of the PlayStation Vita 

section of its website. The link to the website notice, will also be labeled, “Important: Sony 

Computer Entertainment America offering money back or merchandise to certain purchasers of 

PlayStation Vita.” Finally, the Commission will send your comment to the company to alert it of 

your request. For more information on the settlement and the status of the proposed order, please 

visit www.ftc.gov and search for “Sony Computer Entertainment America.” 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Matthew Molien

State of Washington

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Molien:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you purchased your PS Vita before June 1, 2012, and

therefore may be eligible for consumer redress under the proposed order. You are concerned, 

however, that you will be unable to prove this purchase date. Under the proposed order, soon 

after the proposed order is finalized by the Commission, the company will send all eligible 

purchasers it can reasonably identify an email containing the information necessary to claim their 

redress. The subject line of this email will be, “Important: Sony Computer Entertainment 

America offering money back or merchandise to certain purchasers of PlayStation Vita.” If you 

do not receive such an email, the company will publish the necessary information in a similarly 

labeled link located on the first page of the PlayStation Vita section of its website. Finally, the 

Commission will send your comment to the company to alert it of your request. For more 

information on the settlement and the status of the proposed order, please visit www.ftc.gov and 

search for “Sony Computer Entertainment America.” 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Cameron Robichau

State of California

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Robichau:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you expressed your belief that Sony deceptively advertised the remote 

play feature of the PS Vita, and indicated that you had purchased your PS Vita on November 23, 

2012. Unfortunately, under the proposed order, to be eligible for redress, you must have 

purchased your PS Vita before June 1, 2012. As part of the Commission’s settlement, Sony has 

agreed to partially refund early adopters of the PS Vita who were the most likely to have been 

misled by the challenged advertisements released at launch for the PS Vita. Based on evidence 

gathered during the investigation, the Commission believes consumers who purchased the PS 

Vita before June 2012 were the most likely to have been misled by these early ads.

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Kevin Turi

State of Texas

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Turi:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

In your comment, you expressed your disappointment that the PS Vita did not function as 

advertised. Your comment suggests general support for the Commission’s action, and you do not 

propose any revisions to the draft complaint or the consent agreement. Accordingly, the 

Commission has determined that the public interest would best be served by issuing the Decision 

and Order in final form without modification. The final Decision and Order and other relevant 

materials are available from the Commission’s website at http://www.ftc.gov. It helps the 

Commission’s analysis to hear from a variety of sources, and we thank you again for your 

comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Matthew W. Fox

State of California

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Fox:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

Your comment suggests that the Commission’s relief include a requirement that Sony 

allow consumers to use providers other than AT&T with the 3G version of the PS Vita. Please 

note that the Commission’s draft complaint in this matter alleges that Sony’s advertising claim,

that PS Vita users could engage in live, multiplayer gaming over a 3G network, constituted an 

unfair or deceptive act or practice in or affecting commerce, in violation of Section 5(a) of the 

FTC Act, 15 U.S.C. § 45(a). The additional requirement you suggest does not relate to the 3G

advertising claims at issue in this matter and, therefore, is not appropriate for inclusion in the 

order. 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Brad Burson

State of Tennessee

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Burson:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s early advertisements for the PS Vita 

were deceptive, but you are concerned that consumers will not be able to obtain the redress 

afforded under the proposed order. Specifically, you are concerned that one of the forms 

attached to the proposed order omits a mailing address. We wish to assure you, however, that 

once the proposed order is finalized, and Sony’s obligations to notify consumers of the redress 

offer are triggered, Sony will provide this address to consumers. Under the proposed order, Sony 

will also provide consumers with a toll-free number to call with any questions they might have 

on how to obtain their redress. 

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA

FEDERAL TRADE COMMISSION

WASHINGTON, DC 20580

Office of the Secretary

March 24, 2015

Dominic Pratt

State of California

Re: In the Matter of Sony Computer Entertainment America LLC

File No. 122 3252, Docket No. C-4514

Dear Mr. Pratt:

Thank you for commenting on the Federal Trade Commission’s proposed consent

agreement in the above-referenced proceeding. The Commission has placed your comment on

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R.

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you agree that Sony’s advertisement depicting the 3G 

feature of the PS Vita was deceptive, but are concerned that the proposed order is insufficient 

because it does not compensate consumers for a free game and month of service promised to 

consumers who purchased the PS Vita’s 3G launch bundle. Please note that the Commission’s 

draft complaint in this matter alleges that Sony’s advertising claim, that PS Vita users could 

engage in live, multiplayer gaming over a 3G network, constituted an unfair or deceptive act or 

practice in or affecting commerce, in violation of Section 5(a) of the FTC Act, 15 U.S.C. § 45(a). 

The additional requirements you suggest do not relate to the 3G advertising claims at issue in this 

matter and, therefore, are not appropriate for inclusion in the order.

After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment.

By direction of the Commission.

Donald S. Clark

Secretary 
UNITED STATES OF AMERICA 

FEDERAL TRADE COMMISSION 

WASHINGTON, DC 20580 

Office of the Secretary 

 March 24, 2015 

JC Wroten 

State of Maryland 

Re: In the Matter of Sony Computer Entertainment America LLC 

 File No. 122 3252, Docket No. C-4514 

Dear Mr. Wroten: 

Thank you for commenting on the Federal Trade Commission’s proposed consent 

agreement in the above-referenced proceeding. The Commission has placed your comment on 

the public record pursuant to Rule 4.9(b)(6)(ii) of the Commission’s Rules of Practice, 16 C.F.R. 

§ 4.9(b)(6)(ii), and has given it serious consideration. 

According to your comment, you believe that Sony’s advertisements depicting the cross 

platform features of the PS Vita were deceptive, and hope that you will be offered consumer 

redress under the proposed order. The order prohibits Sony Computer Entertainment America 

LLC (“Sony”) from making similarly deceptive claims in the future. In addition, if you 

purchased your PS Vita before June 1, 2012, you may be eligible to receive redress in the form 

of either $25 in cash or a $50 merchandise voucher for select video games and/or services. Soon 

after the proposed order is finalized by the Commission, Sony will send all eligible purchasers it 

can reasonably identify an email describing how to obtain their redress. Sony will also publish 

the details of this redress offer on the first page of the PlayStation Vita section of its website. 

For more information on the settlement and the status of the proposed order, please visit 

www.ftc.gov and search for “Sony Computer Entertainment America.” Finally, given your 

interest, we will forward your comment to the company to alert them of your redress request. 

 After consideration of your comment, the Commission has determined that the relief set 

forth in the consent agreement is appropriate and sufficient to remedy the violations alleged in 

the complaint. The final Decision and Order and other relevant materials are available from the 

Commission’s website at http://www.ftc.gov. It helps the Commission’s analysis to hear from a 

variety of sources, and we thank you again for your comment. 

By direction of the Commission. 

Donald S. Clark 

Secretary