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182-3088

UNITED STATES OF AMERICA

BEFORE THE FEDERAL TRADE COMMISSION

COMMISSIONERS: Joseph J. Simons, Chairman

Noah Joshua Phillips 

Rohit Chopra

Rebecca Kelly Slaughter

Christine S. Wilson

In the Matter of 

SHORE TO PLEASE VACATIONS LLC, a limited 

liability company, and

ROBERT AARON STEPHENS, individually and as 

manager of SHORE TO PLEASE VACATIONS LLC.

DECISION AND ORDER 

DOCKET NO. CDECISION

The Federal Trade Commission (“Commission”) initiated an investigation of certain acts and 

practices of the Respondents named in the caption. The Commission’s Bureau of Consumer 

Protection (“BCP”) prepared and furnished to Respondents a draft Complaint. BCP proposed to 

present the draft Complaint to the Commission for its consideration. If issued by the 

Commission, the draft Complaint would charge Respondents with violations of the Consumer 

Review Fairness Act of 2016.

Respondents and BCP thereafter executed an Agreement Containing Consent Order 

(“Consent Agreement”). The Consent Agreement includes: 1) statements by Respondents that 

they neither admit nor deny any of the allegations in the Complaint, except as specifically stated 

in this Decision and Order, and that only for purposes of this action, they admit the facts 

necessary to establish jurisdiction; and 2) waivers and other provisions as required by the 

Commission’s Rules.

The Commission considered the matter and determined that it had reason to believe that 

Respondents have violated the Consumer Review Fairness Act, and that a Complaint should 

issue stating its charges in that respect. The Commission accepted the executed Consent 

Agreement and placed it on the public record for a period of 30 days for the receipt and 

consideration of public comments. The Commission duly considered any comments received 

from interested persons pursuant to Section 2.34 of its Rules, 16 C.F.R. § 2.34. Now, in further 
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conformity with the procedure prescribed in Rule 2.34, the Commission issues its Complaint, 

makes the following Findings, and issues the following Order:

Findings

1. The Respondents are:

a. Shore to Please Vacations LLC, a Nevada limited liability company, registered to do 

business in Florida, with its principal office or place of business at 8033 West Sunset 

Boulevard, #1079, West Hollywood, California 90046.

b. Robert Aaron Stephens, the owner and manager of Shore to Please Vacations LLC. 

Individually or in concert with others, he formulates, directs, or controls the policies, 

acts, or practices of Shore to Please Vacations LLC. His principal office or place of 

business is the same as that of Shore to Please Vacations LLC. 

2. The Commission has jurisdiction over the subject matter of this proceeding and over

the Respondents, and the proceeding is in the public interest.

ORDER

Definitions

For purposes of this Order, the following definitions apply:

A. “Covered Communication” means a written, oral, or Pictorial review, performance 

assessment, or other similar analysis of goods or services, including conduct related to 

the goods or services.

B. “Review-Limiting Contract Term” means a standardized contract term that:

1. prohibits or restricts the ability of a person who is a party to the contract to engage in 

a Covered communication;

2. imposes a penalty or fee against a person who is a party to the contract for engaging 

in a Covered Communication; or

3. transfers, or requires a person who is a party to the contract to transfer, to any other 

person any intellectual property rights in a Covered Communication, with the 

exception of a non-exclusive license to lawfully use a Covered Communication about 

a Respondent’s goods or services.

C. “Pictorial” includes pictures, photographs, video, illustrations, and symbols.
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D. “Respondents” means Shore to Please Vacations LLC and Robert Aaron Stephens, 

individually or collectively.

1. “Corporate Respondent” means Shore to Please Vacations LLC, a limited liability 

company, and its successors and assigns.

2. “Individual Respondent” means Robert Aaron Stephens.

Provisions

I. Prohibited Use of Review-Limiting Contract Terms

IT IS ORDERED that Respondents, and Respondents’ members, managers, officers, agents, 

employees, and attorneys, and all other persons in active concert or participation with any of 

them, who receive actual notice of this Order, whether acting directly or indirectly, in connection 

with the sale or leasing of any good or service, must not:

A. offer to any prospective customer a contract, or offer to any customer a renewal contract, 

that includes a Review-Limiting Contract Term;

B. require that a customer accept a Review-Limiting Contract Term as a condition of any 

Respondent’s fulfillment of its obligations under a customer contract that a Respondent 

entered into before the effective date of this Order; or 

C. attempt to enforce or assert the validity of any Review-Limiting Contract Term in any 

customer contract that a Respondent entered into before the effective date of this Order.

Nothing in this Provision shall require a Respondent to publish or host the content of any person, 

affect any other legal duty of a party to a contract, or affect any cause of action arising from the 

breach of such duty.

II. Notice to Consumers

IT IS FURTHER ORDERED that each Respondent must, within 30 days after the effective 

date of this Order, notify all customers whose contact information is available to them who 

entered into a contract with any Respondent that included any term concerning a Covered 

Communication, such as Respondents’ rental agreements or any settlement or release relating to 

any rental agreement, used on or after June 1, 2017 through the effective date of this Order, by 

mailing or emailing each a notice as shown in Attachment A:

A. The heading of the notice and the subject line for any email must read “Your Right to 

Post Honest Reviews.”

B. The Respondent’s name and return address for any mailing must appear on the front of 

the envelope, the customer’s name and address must be printed on the front of the 

envelope or be visible through a window in the envelope, and the words “Your Right to 
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Post Honest Reviews” must be printed in easily noticed text near the customer’s name 

and address. 

C. The notice must not include any other materials or message about a Respondent, or 

otherwise concern its goods or services.

III. Dismissal of Breach of Contract Count Against Renter

IT IS FURTHER ORDERED that, within 3 days after the issuance of this Order, 

Respondents must file with the Circuit Court of the First Judicial Circuit, in and for Walton 

County, Florida, a notice of dismissal, with prejudice, of “Count I – Breach of Contract 

(Negative Review),” and any claim for relief or monetary recovery, including damages, interest, 

attorney’s fees, and costs based on such count, in Shore to Please Vacations LLC v. Paul A. 

Jordan, Case No. 2017 CA 586. 

IV. Acknowledgments of the Order

IT IS FURTHER ORDERED that Respondents obtain acknowledgments of receipt of this 

Order:

A. Each Respondent, within 10 days after the effective date of this Order, must submit to the 

Commission an acknowledgment of receipt of this Order sworn under penalty of perjury.

B. For 3 years after the issuance date of this Order, Individual Respondent for any business 

that he, individually or collectively with Corporate Respondent, owns a majority of or 

controls directly or indirectly, and Corporate Respondent, must deliver a copy of this 

Order to: (1) all principals, officers, directors, and LLC managers and members; (2) all 

employees having managerial responsibilities for drafting, approving, or enforcing 

customer contracts, or for responding to Covered Communications and all agents and 

representatives who participate in drafting, approving, or enforcing customer contracts, or 

responding to Covered Communications; and (3) any business entity resulting from any 

change in structure as set forth in the Provision titled Compliance Reports and Notices. 

Delivery must occur within 10 days after the effective date of this Order for current 

personnel. For all others, delivery must occur before they assume their responsibilities.

C. From each individual or entity to which a Respondent delivered a copy of this Order, 

Respondent must obtain, within 30 days, a signed and dated acknowledgment of receipt 

of this Order.

V. Compliance Reports and Notices

IT IS FURTHER ORDERED that Respondents make timely submissions to the 

Commission:

A. One year after the issuance date of this Order, each Respondent must submit a 

compliance report, sworn under penalty of perjury, in which:
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1. Each Respondent must: (a) identify the primary physical, postal, and email address 

and telephone number, as designated points of contact, which representatives of the 

Commission may use to communicate with Respondent; (b) identify all of that 

Respondent’s businesses by all of their names, telephone numbers, and physical, 

postal, email, and Internet addresses; (c) describe the activities of each business, 

including the goods and services offered and the means of advertising, marketing, and 

sales, any conduct toward consumers who have engaged in Covered 

Communications, and the involvement of any other Respondent (which Individual 

Respondent must describe if he knows or should know due to his own involvement); 

(d) describe in detail whether and how Respondent is in compliance with each 

Provision of this Order, including a discussion of all of the changes Respondent made 

to comply with this Order; and (e) provide a copy of each Acknowledgment of this

Order obtained pursuant to this Order, unless previously submitted to the 

Commission.

2. Additionally, Individual Respondent must: (a) identify all his telephone numbers and 

all his physical, postal, email and Internet addresses, including all residences; (b) 

identify all his business activities, including any business for which he performs 

services whether as an employee or otherwise and any entity in which he has any 

ownership interest; and (c) describe in detail his involvement in each such business

activity, including title, role, responsibilities, participation, authority, control, and any 

ownership.

B. For 3 years after the issuance date of this Order, each Respondent must submit a 

compliance notice, sworn under penalty of perjury, within 14 days of any change in the 

following:

1. Each Respondent must submit notice of any change in: (a) any designated point of 

contact; or (b) the structure of any Corporate Respondent or any entity that 

Respondent has any ownership interest in or controls directly or indirectly that may 

affect compliance obligations arising under this Order, including: creation, merger, 

sale, or dissolution of the entity or any subsidiary, parent, or affiliate that engages in 

any acts or practices subject to this Order.

2. Additionally, Individual Respondent must submit notice of any change in: (a) name, 

including alias or fictitious name, or residence address; or (b) title or role in any 

business activity, including (i) any business for which he performs services whether 

as an employee or otherwise and (ii) any entity in which he has any ownership 

interest and over which he has direct or indirect control. For each such business 

activity, also identify its name, physical address, and any Internet address.

C. Each Respondent must submit notice of the filing of any bankruptcy petition, insolvency 

proceeding, or similar proceeding by or against such Respondent within 14 days of its 

filing.
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D. Any submission to the Commission required by this Order to be sworn under penalty of 

perjury must be true and accurate and comply with 28 U.S.C. § 1746, such as by 

concluding: “I declare under penalty of perjury under the laws of the United States of 

America that the foregoing is true and correct. Executed on: _____” and supplying the 

date, signatory’s full name, title (if applicable), and signature.

E. Unless otherwise directed by a Commission representative in writing, all submissions to 

the Commission pursuant to this Order must be emailed to DEbrief@ftc.gov or sent by 

overnight courier (not the U.S. Postal Service) to: Associate Director for Enforcement, 

Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue 

NW, Washington, DC 20580. The subject line must begin: In re Shore to Please 

Vacations LLC, C-_______.

VI. Recordkeeping

IT IS FURTHER ORDERED that Respondents must create certain records for 3 years after 

the issuance date of this Order, and retain each such records for 5 years, unless otherwise 

specified below. Specifically, Corporate Respondent and Individual Respondent, for any business 

that such Respondent, individually or collectively with any other Respondents, owns a majority 

of or controls directly or indirectly, must create and retain the following records:

A. Personnel records showing, for each person providing services in relation to any aspect of

this Order, whether as an employee or otherwise, that person’s: name; addresses; 

telephone numbers; job title or position; dates of service; and (if applicable) the reason 

for termination;

B. A copy of: each unique contract relating to a Covered Communication; each unique 

contract used in connection with the sale or leasing of Respondent’s goods or services, 

including processing applications to rent property; all communications with consumers 

threatening any legal action relating to any Covered Communication; and all parties’ 

court filings and Respondents’ discovery responses in any legal action relating to any 

Covered Communication; and

C. All records necessary to demonstrate full compliance with each provision of this Order, 

including all submissions to the Commission.

VII. Compliance Monitoring

IT IS FURTHER ORDERED that, for the purpose of monitoring Respondents’ compliance 

with this Order:

A. Within 10 days of receipt of a written request from a representative of the Commission, 

each Respondent must: submit additional compliance reports or other requested 

information, which must be sworn under penalty of perjury, and produce records for 

inspection and copying.
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B. For matters concerning this Order, representatives of the Commission are authorized to 

communicate directly with each Respondent. Respondents must permit representatives 

of the Commission to interview anyone affiliated with any Respondent who has agreed to 

such an interview. The interviewee may have counsel present.

C. The Commission may use all other lawful means, including posing through its 

representatives as consumers, suppliers, or other individuals or entities, to Respondents or 

any individual or entity affiliated with Respondents, without the necessity of 

identification or prior notice. Nothing in this Order limits the Commission’s lawful use 

of compulsory process, pursuant to Sections 9 and 20 of the FTC Act, 15 U.S.C. §§ 49, 

57b-1.

VIII. Order Effective Dates

IT IS FURTHER ORDERED that this Order is final and effective upon the date of its 

publication on the Commission’s website (ftc.gov) as a final order. This Order will terminate 20 

years from the date of its issuance (which date may be stated at the end of this Order, near the 

Commission’s seal), or 20 years from the most recent date that the United States or the 

Commission files a complaint (with or without an accompanying settlement) in federal court 

alleging any violation of this Order, whichever comes later; provided, however, that the filing of 

such a complaint will not affect the duration of:

A. Any Provision in this Order that terminates in less than 20 years;

B. This Order’s application to any Respondent that is not named as a defendant in such 

complaint; and

C. This Order if such complaint is filed after this Order has terminated pursuant to this 

Provision.

Provided, further, that if such complaint is dismissed or a federal court rules that the Respondent 

did not violate any provision of this Order, and the dismissal or ruling is either not appealed or 

upheld on appeal, then this Order will terminate according to this Provision as though the 

complaint had never been filed, except that this Order will not terminate between the date such 

complaint is filed and the later of the deadline for appealing such dismissal or ruling and the date 

such dismissal or ruling is upheld on appeal.

By the Commission.

April J. Tabor

Acting Secretary

SEAL:

ISSUED:
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ATTACHMENT A to the Order – Letter Notice Template:

The notice must be in the following form, appearing on Respondents’ letterhead and email, with 

the underlined text completed as directed:

Your Right to Post Honest Reviews

Dear <Name of customer>:

Our records show that you rented a vacation property in Rosemary Beach, Florida from 

my company through VRBO.com. I am writing to tell you that the Federal Trade Commission 

(FTC), the nation’s consumer protection agency, has alleged that we used contract provisions 

that violated the Consumer Review Fairness Act (CRFA). The CRFA protects your ability to 

share your honest opinions about a business’s products, services, or conduct in any forum, 

including social media. According to the FTC, we used a provision in our form contracts that 

unlawfully restricted our customers (including you) from sharing truthful information and 

opinions about their experiences with us.

We are contacting our customers to tell you that this contract provision is void and we 

cannot enforce the provision against you. You can publish your honest review even if you say 

something negative about us or our services. 

If you have questions about the FTC’s case, visit [add case page alias URL provided by 

FTC staff with embedded hyperlink].

Sincerely,

Robert Aaron Stephens