APPLIANCE ENERGY LABELING 

CONSUMER RESEARCH

BACKGROUND INFORMATION

for

Notice of Proposed Rulemaking Related to the 

Effectiveness of the Appliance Labeling Rule (16 C.F.R. Part 305) 

(Matter No. R511994; Program Code: N14) 

The purpose of this document is to provide additional information about the consumer 

research discussed in the Notice of Proposed Rulemaking Related to the Effectiveness of the 

Appliance Labeling Rule, which seeks comment on amendments to the Appliance Labeling Rule 

(16 C.F.R. Part 305). A summary of the contents, and their relevance to the proposed FRN, 

appears below: 

• Section 1 presents the questionnaire, which was administered online by Harris Interactive 

to members of its online panel in October, 2006. 

• Section 2 shows how the online questionnaire appeared to respondents by reproducing 

sample “screen shots.” 

• Section 3 defines all 10 label conditions tested in the study, and includes all of the labels 

employed in the research. 

• Section 4 presents an overview of the research results, prepared by Harris Interactive. 

This analysis is based on data that was weighted by Harris Interactive to reflect the U.S. 

population of appliance purchasers and likely appliance purchasers. 

• Section 5 presents a summary describing the sampling and weighting procedures 

employed by Harris Interactive for this research project. This summary was prepared by 

FTC staff in consultation with Harris Interactive methodologists. 

• Section 6 presents the data tables underlying Harris Interactive’s overview of research 

findings based on the weighted data. The analysis of the data in the proposed Federal 

Register Notice is based on the results that appear in these tables. 

• Section 7 includes the same type of tables based on data that was not weighted using 

Harris’ weighting procedures. These tables were examined by FTC staff to investigate 

how the weighting procedures may have affected the final results. Although some 

differences exist, the general pattern is the same for the weighted and unweighted data. 
Survey Questionnaire 

Administered online by Harris Interactive to members of its online panel in October, 

2006. 
Edit Master

HARRIS INTERACTIVE Project Manager: Julie O’Grady 

101 Merritt 7 Corporate Park Norwalk, CT 06850 

J28280 11/6/06 J:\US\Rochester\J282xx\J28280 - FTC\Edit Master\J28280_QA_15.doc Appliance Labeling Study TITLE FOR INITIAL SURVEY PAGE: Appliance Study Field Period: TBD Estimated Survey Duration: 20 Survey Description: Labeling Study SECTION 400: SCREENING AND INTRO QUESTIONS BASE: ALL RESPONDENTS 

Q402 We would like to thank you for agreeing to participate in this study. We are interested in 

hearing your opinions about major appliances. 

The first few questions are for classification purposes only and will allow us to determine which questions to ask you later in the survey. BASE: ALL RESPONDENTS Q101 [GENDER/YEAR OF BIRTH QUESTION PLACEMENT (Q102/Q104)] Are you...? 

1 Male 2 Female 

BASE: ALL RESPONDENTS Q104 In what year were you born? Please enter as a four-digit number, e.g., 1963. 

[RANGE: 1890-1999] 

|__|__|__|__| 
BASE: ALL RESPONDENTS PRESENT Q110 (Q109/1) 

Q110 In which country or region do you currently reside? BASE: ALL RESPONDENTS 

Q405 We are interested in including people who work in a variety of industries. Do you, or 

does anyone in your immediate family, work for any of the following types of companies? Please select all that apply. [PROGRAMMER: MULTIPLE RESPONSE][RANDOMIZE]01 An appliance manufacturer or appliance retailer 02 An advertising agency or public relations firm 03 A marketing or marketing research company04 A college or university05 A technology services firm 06 A health care services organization07 A credit or charge card company97 None of these ANCHOR, E

BASE: ALL RESPONDENTS 

Q722 ELAPSED TIME COMPUTE [BEHIND THE SCENES QUESTION] [PROGRAMMER: IF U.S. RESIDENT (Q110/244) AND AGE 18+ (Q105/18+), AND DOESNOT WORK FOR SENSITIVE INDUSTRY (Q405/NOT 1-3) ASK Q415, ELSE JUMP TO Q470]BASE: ALL U.S. RESPONDENTS AGED 18+ AND NOT IN AN IDENTIFIED INDUSTRY 

(Q405/NOT 1-3)

Q415 Which of these types of appliances, if any, have you purchased in the past two years? 

Please select all that apply. [PROGRAMMER: MULTIPLE RESPONSE] [RANDOMIZE] 1 Refrigerator2 Dishwasher3 Clothes washer4 Clothes dryer99. None of these 

[PROGRAMMER NOTE: IF PURCHASED A SPECIFIED APPLIANCE (Q415/1-4) ASK Q420; OTHERWISE, JUMP TO Q450. ONLY SHOW APPLIANCES MENTIONED AT Q415] 
BASE: PURCHASED APPLIANCE (Q415/1-4) 

Q420 Which of the following best describes your role in deciding which appliance(s) to 

purchase? 

1 Refrigerator [DISPLAY IF Q415/1] 2 Dishwasher [DISPLAY IF Q415/2] 3 Clothes washer [DISPLAY IF Q415/3] 4 Clothes dryer [DISPLAY IF Q415/4] Q421 [GRID FLIP; RESPONSE PER COLUMN] 1 I was the main decision-maker. 2 I shared equally in the decision.3 Someone else made the decision. 

PROGRAMMER NOTE: 

• IF DECISIONMAKER FOR ONLY ONE PRODUCT AT Q420 (Q420/ONLY ONE OF 1

AND Q421/1,2), AUTOMARK THAT APPLIANCE AT Q425 THEN ASK Q430. 

• IF PURCHASED TWO OR MORE, RANDOMLY CHOOSE FROM APPLIANCES 

PURCHASED AT Q420 WHERE RESPONDENT WAS AT LEAST A SHARED DECISIONMAKER (Q421/1-2). RECORD APPLIANCE SELECTED IN HIDDEN QUESTION Q425] 

• IF NOT A DECISIONMAKER FOR ANY APPLIANCE, JUMP TO Q450. 

HIDDEN Q425: APPLIANCE SELECTED FOR Q430 

1. Refrigerator 2. Dishwasher 3. Clothes washer 4. Clothes dryer 

BASE: APPLIANCE SELECTED (Q425/1-4) 

Q430 Thinking about your purchase of a [Insert appliance from Q425 IN LOWERCASE], d

you visit a retail showroom to look at the product before your purchase? 1. Yes 2. No 99. Not sure 

[PROGRAMMER NOTE: IF VISITED A RETAIL SHOWROOM (Q430/1), ASK Q435; JUMP OTHERS TO Q450] 
BASE: VISITED SHOWROOM (Q430/1) 

Q435 Do you recall seeing a label describing energy characteristics attached to the [Insert 

appliance from Q425 in lower case]? 1. Yes 2. No 99. Not sure 

[PROGRAMMER NOTE: IF RECALL SEEING LABEL (Q435/1), ASK Q440; JUMP OTHERS TO Q450]BASE: RECALL ENERGY LABEL (Q435/1)

Q440 To the best of your knowledge, was the color of the energy label...?

[RANDOMIZE] 1. White with green letters 2. Blue with white letters 3. Yellow with black letters 4. Red with black letters 99. Not sure ANCHOR 

BASE: RECALL ENERGY LABEL (Q435/1) Q445 Using a scale from 0 to 10, where 0 is “not at all useful” and 10 is “extremely useful,” 

how useful was the energy label in your most recent [Insert appliance from Q425 in lower case] purchase decision? 

Not 

sure 

Not at all Useful Extremely Useful 

0 1 2 3 4 5 6 7 8 9 10 9 

[PROGRAMMER NOTE: SHOW 10 POINT SCALE WITH “NOT AT ALL USEFUL” ON THE LEFT AND “EXTREMELY USEFUL” ON THE RIGHT. SHOW “NOT SURE(99)” AS LAST POINT ON THE RIGHT, BUT DO NOT DISPLAY CODE NUMBER.] PROGRAMMER NOTE: IF QUALIFIED AS A PAST 2 YEAR PURCHASER, JUMP TO Q470 

(Q425/1-4) 

BASE: ALL U.S. RESPONDENTS AGED 18+ AND NOT IN AN IDENTIFIED INDUSTRY AND 

NOT A PAST 2 YEAR PURCHASER (Q405/NE 1-3 AND NOT Q425/1-4) Q450 In the next two years, are you likely to shop for a new refrigerator, dishwasher, clothes 

washer or clothes dryer? 

1. Yes 2. No 99. Not sure 
BASE: INTEND TO PURCHASE (Q450/1) 

Q455 Which of the following best describes your most likely role in deciding which appliance to 

purchase? 

1 I would be the main decision-maker. 2 I would share equally in the decision. 3 Someone else would make the decision. 

BASE: ALL RESPONDENTS Q470 [PROGRAMMER: MARK RESPONDENTS AS QUALIFIED IF THE FOLLOWING CRITERIA ARE MET. ALSO, PLEASE DISABLE THE BACK BUTTON FOR THIS QUESTION ONLY. DO NOT ALLOW RESPONDENTS TO RETURN TO SCREENING QUESTIONS: 1) AGE 18+ (Q105=18+) AND, 2) U.S. RESIDENT (Q110/244) AND, 3) DOES NOT WORK FOR SENSITIVE INDUSTRY (Q405/NOT 1-3) AND, 4) IS THE MAIN PURCHASER OR SHARED EQUALLY IN THE DECISION TO 

PURCHASE AN APPLIANCE (Q420/1-4 and Q421/1-2) OR 

5) INTEND TO PURCHASE AND WILL BE INVOLVED WITH THE DECISIONMAKING 

(Q450/1 AND Q455/1-2) 

IF 1-3 & 4 OR 5 ARE TRUE , CHECK QUOTAS, AND IF NOT MET/NOT FOUND GET CODE 1. IF QUOTA IS MET, GET CODE 2. ALL OTHERS CODE AS 3. 1- QUALIFIED RECENT PURCHASER OR INTENDER 2- QUALIFIED OVER QUOTA 3 - NOT QUALIFIED Q475 - Model Quotas: 1 - Model Cell 1 (N=440) 2 - Model Cell 2 (N=440) 3 - Model Cell 3 (N=440) 4 - Model Cell 4 (N=440) 5 - Model Cell 5 (N=440) 6 - Model Cell 6 (N=440) 7 - Model Cell 7 (N=440) 8 - Model Cell 8 (N=440) 9 - Model Cell 9 (N=440) 10 - Model Cell 10 (N=440) 
SECTION 500: Evaluation of individual concepts 

[PROGRAMMER NOTES: 

• ROTATE ORDER OF ASKING Q500 - Q715 FOR REFRIGERATORS AND 

DISHWASHERS (ASK FOR ONE THEN REPEAT FROM Q500 FOR THE OTHER). 

• RANDOMLY SELECT FROM CELLS 1- 10. • RECORD APPLIANCE ROTATION AND CELL ROTATION AT Q475 AND Q480. • BANK Q500 AND Q510 • IMPORTANT: RESPONDENTS SHOULD BE ABLE TO SEE THE XL VERSION OF 

ALL LABELS BY CLICKING ON A LINK OR THE LABEL ITSELF. 

• SHOW LABEL L (EITHER DW OR REF DEPENDING ON ROTATION)FOR Q500- 

Q545 

BASE: ALL QUALIFIED RESPONDENTS 

Q500 Imagine you were shopping for a [refrigerator/dishwasher] and this information was 

available. Please look at the information. You will be asked questions about [refrigerators/dishwashers] based on this information. [PROGRAMMER SHOW SINGLE FULL LABEL 1-10 BASED ON CELL ROTATION – KEEP IN VIEW FOR Q500 - Q545] 

BASE: ALL QUALIFIED RESPONDENTS Q510 Would any of this information be useful to you in making your purchase decision? 

1 Yes2 No 99 Not sure

SING

FUL

LABE

At any time, you can click on each label to see a larger version. 

[PROGRAMMER NOTE: IF INFORMATION IS USEFUL (Q510/1), ASK Q515; JUMP OTHERS TO Q520] BASE: QUALIFIED RESPONDENTS AND INFORMATION WOULD BE USEFUL (Q510/1) 

Q515 Which parts of this information would be most useful to you? Please be as specific as 

possible. [Open-Ended] SING

FU

[INSERT LARGE TEXT BOX] LAB

At any time, you can click on each label to see a larger version. 

PROGRAMMER NOTE: RANDOMIZE ORDER OF ASKING Q520/522, 525 AND 530-545 AS A SERIES 
or 

BASE: QUALIFIED RESPONDENTS Q520 Based on this information, can you tell how much it typically costs to operate this model 

for one year? SINGLE 

1 Yes FULL 2 No LABEL 99 Not sure 

At any time, you can click on each label to see a larger version. 

PN: IF RESPONDENT CAN TELL COST (Q520/1) ASK Q522. ALL OTHER RESPONSES JUMP TO Q530BASE: QUALIFIED RESPONDENTS AND CAN TELL HOW MUCH MODEL WOULD COST

TO RUN (Q520/1)

Q522 How much would it typically cost to operate this model for one year [IF DISHWASHER: 

using an electric water heater]? Please round your response to the closest dollar. SINGLE 

[RANGE: 0-99999] $ ________________ (enter dollar amount) FULL 

LABEL 

99 Not sure 

At any time, you can click on each label to see a larger version. 

BASE: QUALIFIED RESPONDENTS 

Q521 Now, we would like to ask you some questions about energy use. Based on this 

information, can you tell how much energy is typically required to operate this model f one year? 

1 Yes2 No99 Not sure

SINGLE 

FULL 

LABEL 

At any time, you can click on each label to see a larger version. 

BASE: QUALIFIED RESPONDENTS AND CAN TELL HOW MUCH ELECTRICY MODEL 

WOULD USE (Q521/1) SINGLE Q525 How much energy is typically required to operate this model for one year? FULL 

[RANGE: 0-99999] ________________kWh (enter kWh amount) LABEL 

99 Not sure 

At any time, you can click on each label to see a larger version. 
BASE: QUALIFIED RESPONDENTS AND INFORMATION WOULD BE USEFUL (Q510/1) 

Q530 Now, we would like to ask you some questions about energy efficiency. Based on this 

information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all [similarly-sized refrigerator-freezers/dishwashers] sold in the market? SING

FUL

1 Yes LAB2 No 99 Not sure 

At any time, you can click on each label to see a larger version. 

[PROGRAMMER NOTE: IF “YES” (Q530/1), ASK Q535 THEN JUMP TO Q600; JUMP OTHERS (Q530/2-99) TO Q540] BASE: QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q530 (Q530/1)] 

Q535 How would you rate this model in terms of typical energy efficiency compared to all [IF 

REFRIGERATORS: similarly-sized] models sold in the market? 

1 One of the worst in the market 

2 Below average 

3 About average 

4 

Above average 

5 One of the best in the market 

SINGL

FULL 

LABE

At any time, you can click on each label to see a larger version. 

BASE: QUALIFIED RESPONDENTS WHO RESPONDED “NO OR NOT SURE” TO Q530 

(Q530/2 OR 3). ALL OTHERS JUMP TO Q600] 

Q540 Based on this information, can you tell how the energy efficiency of this model typically 

compares to the energy efficiency of all similarly-sized [“refrigerators with a sidemounted freezer, automatic defrost, and through-the door ice”/”dishwashers”] sold in the market? 

1 Yes 2 No 99 Not sure 

SINGL

FULL 

LABE

At any time, you can click on each label to see a larger version. 

[PROGRAMMER NOTE: IF “YES” (Q540/1), ASK Q545; JUMP OTHERS (Q540/2-99) TO Q600] 
BASE: QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q540 (Q540/1) 

Q545 How would you say this model is in terms of typical energy efficiency compared to all 

similarly-sized [“refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice”/”dishwashers”] sold in the market? 

1 One of the worst in the market 2 Below average 3 About average 

4 

Above average 

5 One of the best in the market 

At any time, you can click on each label to see a larger version. 

BASE: ALL QUALIFIED RESPONDENTS 

Q600 Here is some information about four [refrigerators/dishwashers]. P lease look at the 

information provided about all four [refrigerators/dishwashers] and imagine that you alooking at these models in a retail store. 

At any time, you can click on each label to see a larger version. 

T

PROGRAMMER NOTES: 

• SHOW ORIGINAL LABEL L PLUS M, J & K FOR CELL INDICATED AT Q480 • SHOW LABELS SIDE-BY-SIDE IN RANDOMIZED ORDER AT BOTTOM OF EACH

SCREEN IF POSSIBLE THROUGHOUT Q605 - Q715.

• ASK Q605-Q625, Q630- Q645 & Q650 - Q670 AS MODULES, RANDOMIZING

ORDER OF ASKING EACH MODULE 
OPERATING COSTS MODULE 

PN: PLEASE BANK Q605 AND 610 

BASE: ALL QUALIFIED RESPONDENTS

Q605 Now we would like to ask you some questions about the typical yearly operating coBASE: ALL QUALIFIED RESPONDENTS Q606 Based on the information available, is it possible to rank these 

[refrigerators/dishwashers] according to their typical yearly operating costs, starting 

the most expensive to operate and ending with the least expensive to operate? 

1 Yes 2 

No 

99 Not sure 

T

At any time, you can click on each label to see a larger version. [PROGRAMMER NOTE: IF “YES” (Q606/1), ASK Q615; JUMP OTHERS (Q606/2-99) TQ630] 
BASE: QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q606 (Q606/1)

Q615 Please rank these [refrigerators/dishwashers] according to their typical yearly operating 

costs, starting with the most expensive to operate, and then moving to the second most 

expensive to operate, and then the third most expensive to operate. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. [IF DISHWASHER VERSION (SEE Q480) ALSO SHOW: Please use the information regarding yearly operating costs using an electric water heater.] 

Click and drag the labels t o rank them by operating cost 

Most 2nd Most 3rd Most Least 

Expensive Expensive Expensive Expensive 

At any time, you can click on the links below to see larger versions of the labels Model K Model L Model M Model J BASE: QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q606 (Q606/1) Q620 What is the difference in typical yearly operating costs, measured in dollars, between 

these two models? Please round to the nearest dollar. (SEE Q480) ALSO SHOW: Please use the information regarding yearly operating costs using an electric water heater.] 

$ ______________ (enter dollar amount) [RANGE: 0-9999] 99 Not sure 

At any time, you can click on each label to see a larger version. 

TWO 

FULL 

LABELS 
BASE: QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q606 (Q606/1) 

Q625 On a scale of 0 to 10, with 0 being “not at all important” and 10 being “extremely 

important,” how important to you is the difference in typical yearly operating costs between these two models? (SEE Q480) ALSO SHOW: Please use the information regarding yearly operating costs using an electric water heater.] 

Not At AllImportant

 Extremely 

 Important Not Sure 

0 1 2 3 4 5 6 7 8 9 10 99 

At any time, you can click on each label to see a larger version. 

[PROGRAMMER NOTE: SHOW 10 POINT SCALE WITH “NOT AT ALL USEFUL” ON THE LEFT AND “EXTREMELY USEFUL” ON THE RIGHT. SHOW “NOT SURE” (99) AS THE LAST POINT ON THE RIGHT.] 

TW

FU

LAB
ENERGY EFFICIENCY MODULE 

PN: PLEASE BANK Q630 AND Q631 

BASE: ALL QUALIFIED RESPONDENTS 

Q630 Now we would like to ask you some questions about energy efficiency. 

BASE: QUALIFIED RESPONDENTS 

Q631 Based on the information available, is it possible to rank these 

[refrigerators/dishwashers] according to their typical energy efficiency, starting with the 

most energy efficient and ending with the least energy efficient? 

1 Yes 2 No 99 Not sure 

At any time, you can click on each label to see a larger version. [PROGRAMMER NOTE: IF “YES” (Q631/1), ASK Q640; JUMP OTHERS (Q631/2-99) TO Q650] BASE: QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q631 (Q631/1) 

Q640 Please rank these [refrigerators/dishwashers] according to their typical energy efficiency, 

starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Click and drag the labels to rank them by energy efficiency

 Most 2nd Most 3rd Most Least 

Energy Energy Energy Energy 

Efficient Efficient Efficient Efficient 

At any time, you can click on the links below to see larger versions of the labels Model K Model L Model M Model J 

FOUR 

REGULAR 

THUMBNAILS 

FOUR 

THUMBNA

WITH LAB
BASE: ALL QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q631 (Q631/1) 

Q645 On a scale of 0 to 10, with 0 being “not at all important” and 10 being “extremely 

important,” how important to you is the difference in typical energy efficiency between 

these two models? 

Not At All Extremely Not Important Important Sure 

0 1 2 3 4 5 6 7 8 9 10 99 

At any time, you can click on each label to see a larger version. 

[PROGRAMMER NOTE: SHOW 10 POINT SCALE WITH “NOT AT ALL USEFUL” ON THE LEFT AND “EXTREMELY USEFUL” ON THE RIGHT. SHOW “NOT SURE (99)” AS LAST POINT ON THE RIGHT.] 

TWO 

FULL 

LABEL
ENERGY USE MODULE 

PN: PLEASE BANK Q650 AND Q651 

BASE: ALL QUALIFIED RESPONDENTS 

Q650 Now we would like to ask you some questions about energy use. 

BASE: ALL QUALIFIED RESPONDENTS 

Q651 Based on the information available, is it possible to rank these 

[refrigerators/dishwashers] according to their typical yearly energy use, starting with the 

model that uses the most energy and ending with the model that uses the least energy

1 Yes 2 No 98 Not sure 

At any time, you can click on each label to see a larger version. [PROGRAMMER NOTE: IF “YES” (Q651/1), ASK Q660; JUMP OTHERS (Q651/2-99) TO Q665] 

FOUR 

REGULA

THUMBNA
BASE: ALL QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q651 

Q660 Please rank these [refrigerators/dishwashers] accordingto the typical amo

they use each year, starting with the one that uses the most energy, and t

the one that uses the second most amount of energy, and then the third menergy. To rank the labels, please left click and hold down your mouse buand drop" each label where you believe it belongs. 

Click and drag the labels to rank them by amount of energy use 

Uses The Uses The Uses The Uses The 

Most 2nd Most 3rd Most Least 

Energy Energy Energy Energy 

At any time, you can click on the links below to see larger versions of the labels Model K Model L Model M Model J 

BASE: ALL QUALIFIED RESPONDENTS Q665 What is the difference in typical yearly energy use, measured in kilowatt-ho

between these two models? 

______________

kWh (enter kWh amount) [RANGE: 0-99999] 

99 Not sure 

At any time, you can click on each label to see a larger version. 
BASE: ALL QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q651 (Q651/1) 

Q670 On a scale of 0 to 10, with 0 being “not at all important” and 10 being “extremely 

important,” how important to you is the difference in typical yearly energy use between 

these two models? 

Not At All Extremely Not Important Important sure 

0 1 2 3 4 5 6 7 8 9 10 99 

At any time, you can click on each label to see a larger version. 

[PROGRAMMER NOTE: SHOW 10 POINT SCALE WITH “NOT AT ALL USEFUL” ON THE LEFT AND “EXTREMELY USEFUL” ON THE RIGHT. SHOW “NOT SURE (99)” AS LAST POINT ON THE RIGHT.] 

TWO 

FULL 

LABELS 
RE

THU

OVERALL QUALITY MODULE: PN: PLEASE BANK Q675 AND Q680 

BASE: QUALIFIED RESPONDENTS 

Q675 Now we would like to ask you some questions about the overall quality of th

[refrigerators/dishwashers]. By “overall quality” we mean to include factors sperformance, durability, and workmanship. 

BASE: QUALIFIED RESPONDENTS Q680 Can you tell, from the information provided, if one [refrigerator/dishwasher] 

overall quality than the other [refrigerators/dishwashers]? 

1 Yes 2 No 99 Not sure 

At any time, you can click on each label to see a larger version. [PROGRAMMER NOTE: IF “YES” (Q680/1), ASK Q685; JUMP OTHERS (Q680/Q690] BASE: QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q680 (Q680

Q685 Which [refrigerator/dishwasher] has the highest overall quality? [RANDOMIZE] [SINGLE RESPONSE] 

1 [Refrigerator/Dishwasher] M2 [Refrigerator/Dishwasher] J3 [Refrigerator/Dishwasher] K4 [Refrigerator/Dishwasher] L

R

THU

At any time, you can click on each label to see a larger version. 
ENERGY STAR MODULE: 

PN: PLEASE BANK Q690 AND Q692 BASE: QUALIFIED RESPONDENTS 

Q690 Now we would like to ask you some questions about the federal government’s E

STAR program. 

BASE: QUALIFIED RESPONDENTS 

Q692 Based on this information, can you tell if any of the [refrigerators/dishwashers] q

the federal government’s ENERGY STAR program? 

1 Yes 2 No 99 Not sure 

FOUR 

REGUL

THUMBN

At any time, you can click on each label to see a larger version. [PROGRAMMER NOTE: IF “YES” (Q692/1), ASK Q694; JUMP OTHERS (Q692/2-99Q700] BASE: QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q692 (Q692/1) 

Q694 Based on this information, which of these [refrigerators/dishwashers], if any, q

the federal government’s ENERGY STAR program? Please select all that apply

[RANDOMIZE] 

1 Refrigerator/dishwasher L 2 3 

Refrigerator/dishwasher M Refrigerator/dishwasher J 

4 Refrigerator/dishwasher K 8 Not sure 9 None of these 

At any time, you can click on each label to see a larger version. 

FOUR 

REGULA

THUMBNA
PN: PLEASE BANK Q725 AND Q703 IF POSSIBLE 

BASE: ALL QUALIFIED RESPONDENTS WHO SELECTED AT LEAST ONE LABEL AT Q694 (Q694/1-4) 

Q725 Please use your mouse’s cursor to point and click on the screen on the information that 

tells you that this [refrigerator/dishwasher] qualifies for the federal government’s ENERGY STAR program. 

SPECIAL 

PROGRAMMER NOTE: IMAGE IF NO LABELS SELECTED (Q694/8-9) JUMP TO Q700. MAPPER IF ONE LABEL SELECTED (Q694/1-4) SHOW IMAGE FOR THAT LABEL VERSION IF MORE THAN ONE LABEL SELECTED, RANDOMLY SHOW ONE LABEL (ONE LABEL PROGRAM QUESTION USING “IMAGE MAPPER”. IS SHOWN) Q699: HIDDEN QUESTION TO TALLY IMAGE SHOWN AT Q725 

1 Refrigerator/dishwasher L 2 Refrigerator/dishwasher M 3 Refrigerator/dishwasher J 4 Refrigerator/dishwasher K 8 None shown 

BASE: ALL QUALIFIED RESPONDENTS WHO SELECTED AT LEAST ONE LABEL AT 

Q694 (Q694/1-4) AND DID NOT SELECT “NONE SHOWN” AT Q699 

Q703 Why did you choose the specific location on the label that you did? INSERT TEXT BOX 
WILLINGNESS TO PAY MODULE 

PROGRAMMER NOTE: BANK Q700 & Q705 ON THE SAME PAGE IF POSSIBLE, SHOWING LABELS K & M BASE: ALL QUALIFIED RESPONDENTS Q700 Now we would like to ask you some questions about how you would value the 

[refrigerators/dishwashers]. These two [refrigerators/dishwashers] are the same in all respects, except that one uses more energy than the other. They have the same performance, durability, features, capacity and workmanship, are made by the same manufacturer, and sold in the same store. 

PN: DISABLE BACK BUTTON 

BASE: ALL QUALIFIED RESPONDENTS

Q705 Would you be willing to pay more for one of these two models? 

1 Yes 2 No 99 Not sure 

At any time, you can click on each label to see a larger version. 

[PROGRAMMER NOTE: IF “YES” (Q705/1), ASK Q707. STILL SHOW LABELS K & M; 

JUMP OTHERS (Q705/2-99) TO PN AFTER Q715] BASE: ALL QUALIFIED RESPONDENTS WHO RESPONDED “YES” TO Q705 (Q705/1) 

TWO 

FULL 

LABELS 

TWO 

FULL 

LABELS 

Q707 Which model would you be willing to pay more for? 

1 K 2 M 3 Not sure 

TWO 

FULL 

LABELS 

At any time, you can click on each label to see a larger version. PN: USE RADIO BUTTONS UNDER THE TWO LABELS TO ALLOW RESPONDENT TO MAKE HIS CHOICE –DO NOT SHOW THE LETTERS K & L AS CHOICES PN: BANK Q710 AND Q715 BASE: ALL QUALIFIED RESPONDENTS WHO SELECTED A MODEL AT Q707 (Q707/1-2) 

Q710 How much more would you be willing to pay for this [refrigerator/dishwasher]? 

$ _______________ (Enter Dollar Amount) [RANGE: 0-9999] 98 Not sure 

TWO 

FULL 

LABELS 

At any time, you can click on each label to see a larger version. 
BASE: ALL QUALIFIED RESPONDENTS WHO SELECTED A MODEL AT Q707 (Q707/1-2) 

Q715 Why do you say that? Please give as much detail as possible. [INSERT LARGE TEXT BOX] PROGRAMMER NOTE: REPEAT Q500- Q715 FOR REMAINING PRODUCT. Section 800: Purchase Questions 

BASE: ALL QUALIFIED RESPONDENTS WHO PURCHASED A REFRIGERATOR IN THE PAST TWO YEARS AND WERE THE MAIN DECISIONMAKER (Q415/1 AND Q420/1 AND Q421/1)] 

Q800 Earlier you said you purchased a new refrigerator in the past two years. Refrigerators 

come in several standard designs or configurations; which one of these designs best describes your new refrigerator? 

1. Freezer compartment on the top 2. Freezer compartment on the bottom 3. Refrigerator and freezer compartments side-by-side 9 Other 

BASE: GAVE A DESIGN (Q880/1-3) 

Q805 Apart from the design with the [INSERT FORMAT FROM Q800/1-3 IN LOWERCASE], 

did you consider or shop for any of these other designs of refrigerator? Please select all that apply.

 [MULTIPLE RESPONSE] [RANDOMIZE] 

[ONLY SHOW FORMATS 1-3 NOT MENTIONED IN Q800] 

1. Freezer compartment on the top 2. Freezer compartment on the bottom 3. Refrigerator and freezer compartments side-by-side 9 Did not consider or shop for any of these 

BASE: ALL QUALIFIED RESPONDENTS 

Q810 Leaving aside the size of the refrigerator and other features, which one of these 

standard refrigerator designs is the most energy-efficient, or do they all use the same amount of energy? 

1. Freezer compartment on the top 2. Freezer compartment on the bottom 3. Refrigerator and freezer compartments side-by-side 4. They all use the same amount of energy. 9 Not sure 
Section 900: Soft Exit Questions 

BASE: ALL RESPONDENTS 

Q900 There are different ways to communicate the energy characteristics of an appliance. 

You can get... 

3⁄4 information on how much energy an appliance uses measured in kilowatt-hours 

3⁄4 information on the cost of operating an appliance for a year, measured in dollars 

3⁄4 energy efficiency ratings based on a five-star rating system 

On a scale from 0 to 10, with 0 being not at all useful and 10 being extremely useful, please rate the usefulness of each type of information. 

[PROGRAMMER NOTE: SHOW 10 POINT SCALE WITH “NOT AT ALL USEFUL” ON THE LEFT AND “EXTREMELY USEFUL” ON THE RIGHT. SHOW “NOT SURE (99)” AS LAST POINT ON THE RIGHT. RANDOMIZE ORDER OF SHOWING THE BULLETED LIST AT Q900 AND ORDER OF ASKING 905, 910, 915 –SAME ORDER] 

Q905 Energy Use in Kilowatt-hours 

Not sure 

Not At All Useful Extremely Useful 

0 1 2 3 4 5 6 7 8 9 10 99 [PROGRAMMER: RESULTS LABEL – percent indicating degree of usefulness for showing amount of energy use in kilowatt-hours] 

Q910 Operating Costs Measured in Dollars 

Not sure 

Not At All Useful Extremely Useful 

0 1 2 3 4 5 6 7 8 9 10 99 [PROGRAMMER: RESULTS LABEL – percent indicating degree of usefulness for showing operating cost measured in dollars] 

Q915 Energy Efficiency based on a Five-Star Scale 

Not sure 

Not At All Useful Extremely Useful 0 1 2 3 4 5 6 7 8 9 10 99 [PROGRAMMER: RESULTS LABEL – percent indicating degree of usefulness for showing energy efficiency based on a five-star scale] 
BASE: ALL RESPONDENTS 

Q920 Which of the following types of controls do you prefer on a dishwasher? 

[PROGRAMMER: RESULTS LABEL: Percent indicating they prefer the following types of controls on a dishwasher] 

1 

Touchpad controls

 2 Buttons 3 

Rotary dial 

4 A combination of a touchpad, buttons, or dials 

5 I have no preference. 

[PROGRAMMER: RESULTS LABEL – percent indicating type of controls preferred on a dishwasher] SECTION 100: DEMOGRAPHICS 

[PROGRAMMER: PLEASE INSERT STANDARD DEMO INTRO TEXT] 

[NOTE: CONTRACTOR’S PROPRIETARY QUESTIONS ARE OMITTED FROM THE PUBLIC VERSION OF THE SURVEY] 
QA Note: Please consult with the weighting team (if you haven’t already done so), 

regarding the use of custom race demos. 

BASE: RACE ITEMS TO BE PRESENTED AND U.S. RESIDENT (Q112/21 AND Q166/244) Q236 Are you of Hispanic or Latino origin? <BR><BR> 

1 Yes, of Hispanic origin2 No, not of Hispanic origin3 Don’t know9 Decline to answer 

BASE: RACE ITEMS TO BE PRESENTED AND CANADIAN OR U.S. RESIDENT (Q112/21 AND Q166/42,244) 

Q238 Please look through this list and indicate which of the categories best describes your race. You may select 

more than one category if more than one describes your race. 01 White02 Black or African American 03 American Indian or Alaska Native 04 Asian 94 Native Hawaiian or other Pacific Islander 95 Don’t know ANCHOR96 Decline to answer ANCHOR

BASE: RACE ITEMS TO BE PRESENTED AND CANADIAN OR U.S. RESIDENT (Q112/21 AND Q166/42,244) Q244 [HIDDEN COMPUTE QUESTION] 

[IF ANSWERED HISPANIC (Q236/1) ANSWER TO Q244 IS CODE 7, OTHERWISE Q244=Q238.] 01 White (Code here if 238/1) 02 Black/African American (Code here if 238/2) 03 Asian or Pacific Islander (Code here if 238/4 or 94) 04 Native American or Alaskan native (Code here is 238/03) 05 Mixed racial background (Code ONLY here if multiple responses at Q238) 06 Other race (this will not apply) 07 Hispanic (Code here if 236/1 and disregard response at Q238) 94 Decline to answer (Code here if 238/96) 99 Unknown (Cod here if 238/95) 
BASE: ALL RESPONDENTS

Q60 STATUS OF RESPONDENT (DOES NOT APPEAR ON SCREEN)

1 QUALIFIED RESPONDENTS, QUOTA OPEN OR NOT FOUND (Q470/1) 1 QUALIFIED RESPONDENTS, QUOTA CLOSED (Q470/2) 6 NOT QUALIFIED (Q470/3) 
BASE: ALL RESPONDENTS 

BASE: ALL RESPONDENTS Q102 Thank you for agreeing to take this survey. Our first few questions are for classification purposes and they enable 

select the questions to ask you later in the survey. They will also help us properly analyze responses to this survey.] 

<P>Are you...? 

1 Male 2 Female BASE: ALL RESPONDENTS Q104 In what year were you born? <I>Please enter as a four-digit number, e.g., 1963.</I>[RANGE: 1890-1999]|__|__|__|__|BASE: ALL RESPONDENTS Q105 [HIDDEN COMPUTE FOR AGE.] [RANGE 0 -120.] 
BASE: ALL RESPONDENTS 

Q106 Age category (Does not appear on screen)01 8-1202 13-1703 18-1904 20-2405 25-2906 30-3407 35-3908 40-4409 45-4910 50-5411 55-5912 60-6413 65 and over
1

2

3456

BASE: ALL RESPONDENTS Q107 Sex and Age categories combined (Does not appear on screen)01 Male 8-1202 Male 13-1703 Male 18-1904 Male 20-2405 Male 25-2906 Male 30-3407 Male 35-3908 Male 40-4409 Male 45-4910 Male 50-5411 Male 55-5912 Male 60-6413 Male 65 and over14 Female 8-1215 Female 13-1716 Female 18-1917 Female 20-2418 Female 25-2919 Female 30-3420 Female 35-392 Female 40-442 Female 45-492 Female 50-542 Female 55-592 Female 60-642 Female 65 and over
BASE: STATE/TERRITORY/PROVINCE ITEM TO BE PRESENTED (Q112/17) AND U.S. OR CANADIAN RESIDENT 

(Q166/244,42) Q172 In what [PROGRAMMER NOTE: IF U.S. RESIDENT (Q166/244) INSERT “state”, IF CANADIAN RESIDENT (Q1

INSERT “province”] or territory do you currently reside? 

[IF U.S. RESIDENT (Q166/244) PRESENT CODES 1 TO 51 AND 64 TO 74 IN DROP DOWN BOX.] [IF CANADIAN RESIDENT (Q166/42) PRESENT CODES 53 TO 58 AND 60 TO 63 AND 75 TO 77 IN DROP DOWN BOX. 

ALPHABETIZE CODES FOR CANADIANS.] 

01 Alabama 02 Alaska 03 Arizona 04 Arkansas 05 California 06 Colorado 07 Connecticut 08 Delaware 09 District of Columbia 10 Florida 11 Georgia 12 Hawaii 13 Idaho 14 Illinois 15 Indiana 
1

2

3

4

5

678

16 Iowa 17 Kansas 18 Kentucky 19 Louisiana 20 Maine 21 Maryland 22 Massachusetts 23 Michigan 24 Minnesota 25 Mississippi 26 Missouri 27 Montana 28 Nebraska 29 Nevada 30 New Hampshire 3 New Jersey 3 New Mexico 

3 New York 

3 North Carolina 3 North Dakota 3 Ohio 3 Oklahoma 3 Oregon 39 Pennsylvania 
40 Rhode Island 

41 South Carolina 42 South Dakota 43 Tennessee 44 Texas 45 Utah 46 Vermont 47 Virginia 48 Washington 49 West Virginia 50 Wisconsin 51 Wyoming 53 Alberta 54 British Columbia 55 Manitoba 56 New Brunswick 57 Newfoundland 58 Nova Scotia 60 Ontario 61 Prince Edward Island 62 

Quebec 63 Saskatchewan 

64 Armed Forces - Americas 
65 Armed Forces - Africa, Canada, Europe and Middle East 

66 Armed Forces - Pacific 67 American Samoa 68 Federated States of Micronesia 69 Guam 70 Marshall Islands 71 Northern Mariana Islands 72 Puerto Rico 73 Palau 74 Virgin Islands 75 Yukon Territory 76 Northwest Territories 77 Nunavut 
BASE: U.S. RESIDENTS (Q166/244) 

Q174 U.S. Region-Harris Interactive Definition (Does not appear on screen) 1 East (Q172/07,08,09,20,21,22,30,31,33,39,40,46,49) 2 Midwest (Q172/14,15,16,17,23,24,26,28,35,36,42,50) 3 South (Q172/01,04,10,11,18,19,25,34,37,41,43,44,47) 4 West (Q172/02,03,05,06,12,13,27,29,32,38,45,48,51) 5 Non-U.S. State (Q172/64,65,66,67,68,69,70,71,72,73,74) BASE: ZIP CODE TO BE PRESENTED (Q112/19) AND U.S. RESIDENT (Q166/244) Q178 What is your zip code? <I>Please enter only the first five digits.</I><BR><BR> [5 DIGIT, NUMERIC CODE] 

[RESPONDENT RANGE: 100-99999] 

|__|__|__|__|__| 
BASE: INTERNET CONNECTION TO BE PRESENTED (Q112/10) 

Q190 What type of Internet connection do you have for your home computer or other primary computer? 

[CODE 10 IS DISPLAYED ON THE SCREEN FOR ITALIAN RESIDENTS (Q166/123) ONLY.] 

01 14.4k modem 02 28.8k modem 03 33.6k modem 04 56k modem 06 Cable modem 07 T1 or T3 line 08 ISDN line 09 ADSL/DSL 10 RDSI 96 Other 98 Not sure 
BASE: INTERNET USAGE ITEM TO BE PRESENTED AND FROM COUNTRY WITH SUFFICIENT INTERNET 

PENETRATION AND 18 OR OVER (Q112/12 AND Q189/1 AND Q106/3-13) Q194 Excluding email, how many hours per week do you spend on the Internet or World Wide Web? <BR><BR> 

[RANGE: 0-168] |_|_|_| 

BASE: MARITAL STATUS ITEM TO BE PRESENTED (Q114/5), age 18 or over (Q106/3-13) Q202 What is your marital status? 1 Single, never married 2 Married 3 Divorced 4 Separated 5 Widowed 6 Living with partner BASE: ADULTS IN HOUSEHOLD ITEM TO BE PRESENTED (Q114/6) Q204 [IF AGE 18 OR OVER (Q106/03-13) INSERT “Including you, how many adults (age 18 or over) live in your househ[IF AGE 17 AND YOUNGER (Q106/01,02) INSERT “How many adults (age 18 or over) live in your household? <I>If you livmore than one household, please answer for only one of the households.</I>”.]<BR><BR> [RANGE: 1-50] |_|_| 
BASE: CHILDREN IN HOUSEHOLD ITEM TO BE PRESENTED (Q114/7) 

Q206 [IF AGE 18 OR OVER (Q106/03-13) OR IF AGE IS UNKNOWN (Q106/99) INSERT “How many children under the 

18 live in your household?”] [IF AGE 17 OR YOUNGER (Q106/01,02) INSERT “Including yourself, how many children undeage of 18 live in your household? <I>If you live in more than one household, please answer for only one of the 

households.</I>”]<BR><BR> 

[RANGE: 0-15] |_|_| BASE: multi-employment item to be presented (Q112/14) and reside in u.s. (Q112/14 AND Q166/244) Q210 What is your employment status? <I>Please check all that apply.</I> 

[MULTIPLE RESPONSE] [NOTE: CANNOT CHOOSE 4 AND 1, 2, 3, OR 5; OR 5 AND 1, 2, 3, OR 4.] 

1 Employed full time 2 Employed part time 3 Self-employed 4 Not employed, but looking for work 5 Not employed and not looking for work 6 Retired 8 Student 9 Homemaker 
BASE: EDUCATION TO BE PRESENTED (Q112/13) AND CANADIAN OR U.S. RESIDENT (Q166/42,244) 

Q216 What is the highest level of education you have completed or the highest degree you have received? 01 Less than high school 02 Some high school 03 High school or equivalent (e.g., GED) 04 Some college, but no degree 05 College (e.g., B.A., B.S.) 06 Some graduate school, but no degree 07 Graduate school (e.g., M.S., M.D., Ph.D.) 70 Associate’s degree 96 Other 
BASE: INCOME IS TO BE PRESENTED (Q112/16) AND u.s. (Q166/244), u.k. (Q168/1), italy (Q166/123), spain (Q166

germany (Q166/85), france (Q166/76), canada (Q166/42), china (Q166/48), japan (Q166/126), BRAZIL (Q166/33) MEXIC(Q166/157), NEW ZEALAND (Q166/171), OR AUSTRALIA (Q166/14) Q232 Which of the following income categories best describes your total [INSERT LAST YEAR] household income befo

taxes? 

01 Less than $15,000 02 $15,000 to $24,999 03 $25,000 to $34,999 04 $35,000 to $49,999 05 $50,000 to $74,999 06 $75,000 to $99,999 07 $100,000 to $124,999 08 $125,000 to $149,999 09 $150,000 to $199,999 10 $200,000 to $249,999 11 $250,000 or more 994 Decline to answer 
BASE: AGE 18 OR OLDER AND INVESTABLE ASSETS ITEM TO BE PRESENTED (Q106/3-13 AND Q114/12) AND U.S

RESIDENTS (Q166/244) Q234 Many households have other kinds of assets that they invest for many purposes. Which of the following ranges be

describes your household’s total investable assets? 

<I>Please include any cash you have in checking or savings accounts, stocks, bonds, mutual funds, and any money you haIRAs, but <font color=”blue”>do not</font > include your primary or secondary residence or assets in any employer savings retirement plans including a 401(k) plan in this figure.</I><BR><BR> 01 Less than $10,000 02 $10,000 - $24,999 03 $25,000 - $49,999 04 $50,000 - $99,999 05 $100,000 - $249,999 06 $250,000 - $499,999 07 $500,000 - $749,999 08 $750,000 - $999,999 09 $1,000,000 - $2,499,999 10 $2,500,000 - $ 4,999,999 11 $5,000,000 or more 94 Decline to answer [DISPLAY AS LAST CATEGORY] 98 Not sure 
Sample Screen Shots 

Examples of actual “screen shots” of what survey respondents saw while taking the 

survey. 
n

n

n

HarrisPollOnline Page 1 of 1 

Imagine you were shopping for a dishwasher and this information was available. 

Please look at the information. You will be asked questions about dishwashers 

based on this information. 

At any time, you can click on each label to see a larger version. 

Would any of this information be useful to you in making your purchase decision? 

mlkj Yes 

mlkj No 

mlkj Not sure 

file://D:\Data\Pickford\Energy%20Labeling\Screen%20captures\New%20Folder\1_Q510_stars.htm 1/24/2007 
HarrisPollOnline Page 1 of 1 

Which parts of this information would be most useful to you? Please be as specific 

as possible. 

At any time, you can click on each label to see a larger version. 

file://D:\Data\Pickford\Energy%20Labeling\Screen%20captures\New%20Folder\2_open_ended_star... 1/24/2007 
n n n n n n n n n n n n

HarrisPollOnline Page 1 of 1 

On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely 

important," how important to you is the difference in typical yearly energy use between 

these two models? At any time, you can click on each label to see a larger version. 

Not At All 

Important 

0 1 2 3 4 5 6 7 8 9 

Extremely 

Important 

10 

Not 

Sure 

mlkj mlkj mlkj mlkj mlkj mlkj mlkj mlkj mlkj mlkj mlkj mlkj

At any time, you can click on each label to see a larger version. 

file://D:\Data\Pickford\Energy%20Labeling\Screen%20captures\New%20Folder\3_10pt_scale_stars.... 1/24/2007 
HarrisPoll Online 

Please rank these dishwashers according to their typical yearly operating costs, starting with the expensive to operate, and then moving to the second most expensive to operate, and then the thexpensive to operate. To rank the labels, please left click and hold down your mouse button to "deach label where you believe it belongs. Please use the information regarding yearly operating coelectric water heater. Click and drag the labels to rank them by operating cost 

Most expensive 2nd most 3rd most Least expen

expensive expensive 

At any time, you can click on the links below to see larger versions of the labels 

Model J Model M Model L Model K 

file://D:\Data\Pickford\Energy%20Labeling\Screen%20captures\New%20Folder\5_rank.htm 
n

n

n

HarrisPollOnline Page 1 of 1 

Now we would like to ask you some questions about how you would value the 

dishwashers. These two dishwashers are the same in all respects, except that one uses 

more energy than the other. They have the same performance, durability, features, 

capacity and workmanship, are made by the same manufacturer, and sold in the same 

store. 

At any time, you can click on each label to see a larger version. 

Would you be willing to pay more for one of these two models? 

mlkj Yes 

mlkj No 

mlkj Not sure 

file://D:\Data\Pickford\Energy%20Labeling\Screen%20captures\New%20Folder\6_WTP1_cost.htm 1/24/2007 
n n n

HarrisPollOnline Page 1 of 1 

Which model would you be willing to pay more for? 

At any time, you can click on each label to see a larger version. 

Not 

sure 

kmlj lmkj jlmk

file://D:\Data\Pickford\Energy%20Labeling\Screen%20captures\New%20Folder\7_WTP2_cost.htm 1/24/2007 
g

HarrisPollOnline Page 1 of 1 

How much more would you be willing to pay for this dishwasher Model K? 

$ (Enter Dollar Amount) 

fdec Not sure 

Why do you say that? Please give as much detail as possible. 

At any time, you can click on each label to see a larger version. 

file://D:\Data\Pickford\Energy%20Labeling\Screen%20captures\New%20Folder\8_WTP3_cost.htm 1/24/2007 
Definition of Label Conditions 

Includes all ten labels employed in the research. 
The following is an explanation of the different test conditions used in the survey. Each 

cell consists of 8 labels, 4 dishwashers and 4 refrigerators. The information is the same 

across the cells. The presentation is the only difference. Cell 9 differs in that it shows 

two tables containing all the label information rather than the eight individual labels. 

Cell 1 

Current Label - Features energy use by kWh/year. Provides 

kWh/year range-of-comparability. Does not include the Energy 

Star logo on any labels. 

Cell 2 

Current Label with ENERGY STAR – Same as the current label 

as found in Cell 1, but includes the ENERGY STAR logo on 

applicable labels. 

Cell 3 

Modified Current Label - Features energy use by kWh/year. 

Provides kWh/year range-of-comparability. Modifies current label. 

Does not include ENERGY STAR logo on any labels. 

Cell 4 

Modified Current Label with ENERGY STAR – Same as the 

current modified label in Cell 3, but includes the ENERGY STAR 

logo on applicable labels. 

Cell 5 

Categorical Label - Provides a five-star categorical system to 

measure energy efficiency based on DOE efficiency standards. 

Does not include the Energy Star logo on any labels. 

Cell 6 

Categorical Label with ENERGY STAR – Same as the 

categorical label as found in Cell 5, but includes the ENERGY 

STAR logo on applicable labels. 

Cell 7 

Operating Cost Label – Features yearly operating cost. Provides 

a $/year range-of-comparability. Does not include the Energy Star 

logo on any labels. 

Cell 8 Operating Cost Label with ENERGY STAR – Same as the cost 

label in Cell 7. Includes the Energy Star logo on applicable labels. 

Cell 9 

Pure Information Label - Provides a table comparing the energy 

usage in kWh/y, the operating cost and the categorical star ranking 

of all four appliance models. Does not include the Energy Star 

logo or information about the energy star program. 

Cell 10 

Collapsed Refrigerator Category/Cell 1 Dishwasher – Same 

format as Cell 1 for refrigerators, but the range-of-comparability 

includes all refrigerators of comparable capacity, regardless of 

style and configuration. Does not include the Energy Star logo on 

any labels. 
For all labels, the estimated operating cost is based on a 2006 U.S. Government national 

average cost of 9.81 cents per kWh for electricity and $1.42 per therm for natural gas. 

The energy use range for the dishwasher labels used in the study was 194 kWh/yr 

to 531 kWh/yr. The range of estimated yearly operating costs for similar models is $19 

to $52 (for electric water heating). The dishwashers models were labeled as standard 

capacity and manufactured by the fictitious “XYZ” corporation. All models are standard 

capacity and manufactured by XYZ Corporation. 

The energy use range of the refrigerator labels in study was 539 kWh/yr to 698 

kWh/yr.1 The range of estimated yearly operating costs for similar models is $53 to $68. 

All four models were labeled as being automatic defrost, with side-mounted freezer, and 

through-the-door-ice. All four models were labeled 23.0 cubic feet in capacity and 

manufactured by the fictitious “XYC” Corporation. The adjusted volume of the all four 

refrigerator models was assumed to be 27.7 cubic feet. 

Model L and K for both dishwashers and refrigerators were identified as 

ENERGY STAR-qualified products in those cells including the ENERGY STAR logo on 

the labels (i.e., cells 2, 4, 6, and 8). The system for assigning categorical stars to these 

models stems from a comparison of the model’s energy performance to DOE minimum 

standards expressed as a percentage above that standard. The FTC staff developed these 

categories for the limited purpose of drafting a small number of labels for use in the 

consumer research. In drafting the labels, the staff considered models currently available 

on the market in creating these designations. See http://www.ftc.gov/appliancedata. For 

dishwashers, the categories are as follows: 0 to 9.99 % = 1 star; 10 to 19.99% = 2 stars; 

20 to 24.99% = 3 stars; 25 to 29.9% = 4 stars; and 30% and over = 5 stars. For 

refrigerators, the categories are: 0 to 4.99% = 1 star; 5 to 9.99% = 2 stars; 10 to 14.99% = 

3 stars; 15% to 19.99 % = 4 stars; and 20% or greater = 5 stars. ENERGY STAR models 

correspond to four or five stars under this categorical system. 

1 The range of comparability used for the refrigerator models in Cell 10 

was 440 kWh/yr to 698 kWh/yr. 
CELL 1: CURRENT LABEL 

CELL 2: CURRENT LABEL WITH ENERGY STAR 

CELL 3: MODIFIED CURRENT LABEL 

CELL 4: MODIFIED CURRENT WITH ENERGY STAR 

CELL 5: CATEGORICAL LABEL 

CELL 6: CATEGORICAL WITH ENERGY STAR 

CELL 7: COST LABEL 

CELL 8: COST LABEL WITH ENERGY STAR 

CELL 9: PURE INFORMATION LABEL 

CELL 10: COLLAPSED REFRIGERATOR 

Research Results Overview 

Prepared by Harris Interactive. This analysis is based on data that was weighted by Harris 

Interactive to reflect the U.S. population of appliance purchasers and likely appliance 

purchasers. 
FTC Energy Label 

Research Study

January 2007
Federal Trade Commission 2

Research Objectives

The Federal Trade Commission requires manufacturers to plac

on most major appliances and now wishes to assess the eflabels in informing respondents of the comparative energy products. 

The familiar yellow labels display:

Manufacturer, model number and appliance typeFeatures, capacity, sizeAnnual energy use & costRange of ratings for similar models

The FTC would like to understand if the current label is effectiv

objective of the program, or if there is an alternative label ssuperior in meeting the government’s energy communicatio
Federal Trade Commission 3

Research Methodology

The research was conducted among members of the Harris Po

panel of respondents. For each phase of research a stratifirepresentative sample of respondents 18 years of age and the larger database and sent password-protected invitationentering the survey, they were screened for further qualifica

The design of the study was monadic, with each demographica

respondents viewing a single label stimulus. This design enas there gives no opportunity for the halo effect or order biamultiple stimuli exposure. 

This study consisted of 10 label conditions (cells), to which resp

randomly assigned. 
Federal Trade Commission 4

Research Design

Respondent Qualifications:

Men and Women, Ages 18+, US ResidentsNot competitively employedHave purchased a qualifying appliance in the preLikely to purchase a major appliance in the next Qualifying appliances were dishwasher, refrigera

clothes dryer.

Harris Poll

Online
Federal Trade Commission 5

Notes on Analysis

Additional Analysis Notes:

All data are weighted by demographic characteristics and proBases shown are weighted.The analysis presented in this report is based on summary daHarris Interactive, which also show the results of significance Significance testing:

Significance testing is conducted at the 90 and 95% codenoted, as appropriate, with letters indicating significacorresponding data (e.g., 46%C means that 46% is sign

figure under column C). Upper case letters (e.g., A,B,Cconfidence level and lower case letters (e.g., a,b,c) signlevel. 
Federal Trade Commission 6

General Energy Labe

Awareness and Utilit

(Before Viewing Test Labels
Federal Trade Commission 7

Awareness and Recognition of the Label

Q.430 Did you visit a retail showroom to look at the product before your purchase? (N = 3001)Q.435 Do you recall seeing a label describing energy characterist cs attached to the appliance? (among those who visited showroom) (N Q.440 To the best of your knowledge, was the color of the label...? (N = 2167)

Visit Showroom? Notice Label? 

Yes

84%

No

15%

not sure

1% No

8%

Not Sure

7%

Yes

86%

Visit Showroom? 

Visited

Showroom

Noticed

Label

i

Notice Label?
Federal Trade Commission 8

Perceived Utility of Energy Label in Purchase Decis

Base: Recall energy label (N = 2167)Q.4 5 Using a scale from 0 to 10, where 0 is not a all useful and 10 is extremely useful, how useful was the energy label in your most rec

% Of Respondents Selecting Each Value From 0 to 1

9%

4% 5%

10

18%

13%

2% 2%

4%

13%

0%5%

10%15%20%

0 1 2 3 4 5 6 7 8 9 

Rating

% Respondents who 

said...

Not at all

Useful

4 t
Federal Trade Commission 9

Perceived Utility of Energy Label in Purchase Decis

Base: Recall energy labelQ.445 How useful was the energy label in your most recent purchase decision? [scale 0 (not a all useful) -10 (extremely useful)] (N = 216

Perceived Usefulness of Current Label

45 44 

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Modified

Useful (8-10) (3-7) Not Useful (0-2) 

Extremely

Useful

(10)

t
Federal Trade Commission 10

Perceived Usefulness of Energy Label in Purchase Decis

Perceived Usefulness of Current Label

Total

%

Top 3 Box (Net) 45Top 2 Box (Net) 28

Extremely Useful 10 17

9 108 187 136 95 134 43 42 21 2

Not At All Useful 0 5

Not Sure 2Bottom 3 Box (Net) 9Bottom 2 Box (Net) 6

mean: 6.7

base 2167
Federal Trade Commission 11

Assessment of 

Label Utility

(After Viewing)
Federal Trade Commission 12

Perceived Utility of Label Information

Base N = 4259 with n = 407 to 458 per cellQ.510 Would any of this information be useful in making your purchase decision? [Label L shown]

% Of Respondents Finding Any Useful Inf

85

8080

86

85

88

87

83

79

82

0% 20% 40% 60% 80% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

% “Yes” - Refrigerators

0% 20% 

% “Yes” 
Federal Trade Commission 13

Label Design Overall Evaluation – Annual Operating Co

Base N = 4259 with n = 407 to 458 per cellQ.520 Based on this information, can you tell how much it typically costs to operate this model for one year?

% Of Respondents Able to Identify Operati

93

91

86

92

91

93

89

91

92

88

0% 20% 40% 60% 80% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% “Yes” - Refrigerators

0% 20% 

% “Yes” 
Federal Trade Commission 14

Label Design Overall Evaluation – Annual Operating Co

Base N = 4259 with n = 407 to 458 per cellQ.522 How much would it typically cost to operate this model for one year?

% Of Respondents Correctly Identifying Annua

87

84

79

86

87

84

82

81

86

82

5

4

4

4

3

8

6

5

5

5

8

12

17

1010

4

12

14

9

13

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Current

Current w/Energy Star Logo

Modified 

Modified w/ Energy Star Logo

Categorical 

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% correct % incorrect Can't tell

0% 10% 20% 

Refrigerators 
Federal Trade Commission 15

Label Design Overall Evaluation – Energy Usage

Base N = 4259 with n = 407 to 458 per cellQ.521 Based on this information, can you tell how much energy is typically required to operate this model for one year? 

% Of Respondents Able to Identify En

91

90

87

93

91

95

9090

92

86

0% 20% 40% 60% 80% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% “Yes” - Refrigerators

0% 20

% “Yes
Federal Trade Commission 16

Label Design Overall Evaluation – Energy Usage

Base N = 4259 with n = 407 to 458 per cellQ.525 How much energy is typically required to operate this model for one year? 

% Of Respondents Correctly Identifying En

84

82

81

86

89

91

87

8787

81

6

8

5

5

1

3

2

2

4

5

10

11

13

8

9

5

10

11

9

14

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Current

Current w/Energy Star Logo

Modified 

Modified w/ Energy Star Logo

Categorical 

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% correct % incorrect Can't tell

0% 10% 20% 3

Refrigerators D
Federal Trade Commission 17

Label Design Overall Evaluation – Communication of Relative 

Base: N = 3559 with n = 331 to 384 per cell Q.530 Based on this information, can you tell how the energy ef iciency of this model typically compares to the energy efficiency of all [(sim

[refrigerators)/dishwashers] sold in the market?

Q.535 How would you rate this model in terms of typical energy efficiency compared to all [(similarly-sized refrigerator)/dishwasher] mode

with n= 258 to 325 per cell)

Understanding of Product Energy Efficiency Relative to Other Sim

Cell 1 Cell 2 Cell 3 Cell 4 Cell 5 Cell 6 Ce

% % % % % % 

Refrigerator

Can Identify 89 88 78 70 79 81 Cannot Identify 7 8 15 19 9 12 

Don’t Know 4 5 7 11 11 7 

Is one of the best on market 6 4 16 14 18 17 Above average 64 64 58 58 71 76 About Average 16 16 11 13 10 5 Below Average 14 14 15 14 1 2 Is one of the worst on market - 1 - - - - Dishwasher

Can Identify 80 74 65 68 68 67 Cannot Identify 12 18 23 23 24 21 Don’t Know 8 8 12 9 7 11 

Is one of the best on market 2 2 5 2 13 14 Above average 6 7 9 10 74 77 About Average 85 83 85 87 12 8 Below Average 7 8 1 1 - 1 Is one of the worst on market - - - - 1 - 

f
Federal Trade Commission 18

Label Design Overall Evaluation – Communication of Relative 

Q.540 Based on this information, can you tell how the energy ef iciency of this model typically compares to the energy efficiency of all sim

side-mounted freezer, automatic defrost, and through-the-door ice/dishwashers] sold in the market? (N = 738 with n = 41 to 107 per cell)

Q.545 How would you say this model is in terms of typical energy ef iciency compared to all sim larly-sized [ref igerators with a side-moun

through-the-door ice/dishwashers] sold in the market? (N = 172 with n = 9 to 27 per cell)

Understanding of Product Energy Efficiency Relative to Other Sim

Cell 1 Cell 2 Cell 3 Cell 4 Cell 5 Cell 6 C

% % % % % % 

Dishwasher

 Can Identify 42 37 43 32 50 45 

 Cannot Identify 26 36 29 42 34 30  Don’t Know 31 27 27 25 16 25 

Is one of the best on market 6 - 7 11 30 22 Above average 3 4 9 13 63 76 About Average 88 81 83 74 1 2 Below Average 3 12 1 1 6 - Is one of the worst on market - 3 - - - - Refrigerator

 Can Identify 36 22 18 19 24 29 

 Cannot Identify 46 41 54 48 42 49  Don’t Know 18 37 29 33 35 22 

Is one of the best on market 3 36 10 24 8 12 Above average 49 38 55 21 52 66 About Average 48 26 23 55 11 21 Below Average - - 13 - 29 - Is one of the worst on market - - - - - - 

f 

f i r
Federal Trade Commission 19

Assessment of 

Operating Costs
Federal Trade Commission 20

% Of Respondents Who Think They Can Rank Produ

Base: Total respondents N = 4259 with n = 407 to 458 per cell Q.606 Based on the information available, is it possible to rank these [ref igerators/dishwashers] according to their typical yearly operating 

Ability to Rank Product on Annual Operating Cost

93

90

88

93

92

94

9191

92

89

0% 20% 40% 60% 80% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% “Yes” - Refrigerators

0% 20% 

% “Yes” 

r
Federal Trade Commission 21

Annual Operating Cost Ranking

Base: Total respondents N = 4259 with n = 407 to 458 per cell Q.615 Please rank these [ref igerators/dishwashers] according to their typical yearly operating costs, starting with the most expensive to o

most expensive to operate, and then the third most expensive to operate.

% Of Respondents Can Accurately Rank-Order Appliances from Most to 

Refrigerators 

73

71

74

78

84

79

7475

79

71

20

18

14

15

9

16

17

16

12

19

7

1111

7

4

3

9

10

8

10

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Current

Current w/Energy Star Logo

Modified 

Modified w/ Energy Star Logo

Categorical 

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% correct % incorrect Can't tell

0% 10% 20% 30% 

r
Federal Trade Commission 22

Difference in Typical Annual Operating Costs

Base: Total respondents N = 4259 with n = 407 to 458 per cell Q.620 What is the dif erence in typical yearly operating costs, measured in dollars, between these two models?

% Of Respondents Can Accurately Calculate the Difference In An

Refrigerators 

8484

79

86

88

85

85

84

85

83

14

15

19

13

11

14

14

15

14

15

2

1

2

11

2

111

2

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Current

Current w/Energy Star Logo

Modified 

Modified w/ Energy Star Logo

Categorical 

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% correct % incorrect Not Sure

69

75

67

69

73

69

73

75

74

0% 10% 20% 30% 4

f
Federal Trade Commission 23

Importance of Difference in Operating Cost - Refrige

Base: Qualified respondents who were able to rank (N = 3888 with n= 369 to 406 per cell)Q.625 How important to you is the dif erence in typical yearly operating costs between these 2 models?

Ranking the Importance of the Difference in Yearly Operating C

(Percent of Respondents)

22%

23%

25%

31%

37%

42%

26%

30%

33%

22%

37%

41%

39%

34%

40%

35%

39%

39%

35%

39%

3

4

0% 10% 20% 30% 40% 50% 60% 70% 8

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Important (8-10) (3-7) Not Imp

Extremely

Important

(10)

f
Federal Trade Commission 24

Importance of Difference in Operating Cost - Dishw

Base: N = 3825 with n = 361 to 401 per cell Q.625 How important to you is the dif erence in typical yearly operating costs between these 2 models? [Shown J & L]

Ranking the Importance of the Difference in Yearly Operatin

(Percent of Respondents)

Extremely

Important

(10)

23%

20%

23%

28%

31%

35%

23%

31%

31%

21%

31%

33%

37%

36%

38%

34%

35%

28%

28%

34%

47%

4

42

4

4

46%

46%

0% 10% 20% 30% 40% 50% 60% 70% 8

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Important (8-10) (3-7) Not Im

f
Federal Trade Commission 25

Assessment of 

Energy Efficiency
Federal Trade Commission 26

% Of Respondents Who Think They Can Rank Products on E

Ability to Rank Product on Typical Energy Efficiency

Base: N = 4259 with n = 407 to 458 per cellQ.631 Based on the information available, is it possible to rank these [ref igerators/dishwashers] according to their typical energy efficienc

86

85

80

90

89

94

83

87

92

84

0% 20% 40% 60% 80% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

% “Yes” - Refrigerators

0% 20% 

% “Yes” 

r
Federal Trade Commission 27

Energy Efficiency Ranking Ability

% Of Respondents Who Can Correctly Rank-Order Appliances Accordin

Refrigerators 

71

72

64

75

83

82

69

72

79

64

14

13

16

15

6

13

14

14

13

20

1515

20

10

11

6

17

13

8

16

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% correct % incorrect Can't tell

71

65

64

72

66

67

7

59

0% 10% 20% 30% 4

Base: N = 4259 with n = 407 to 458 per cellQ.640 Please rank these [refrigerators/dishwashers] according to their typical energy efficiency, starting with the most energy efficient, anefficient, and then the third most energy efficient.
Federal Trade Commission 28

Importance of Difference in Energy Efficiency - Ref

Importance of Difference in Yearly Energy-Effic

(Percent of Respondents)

Base: N = 3699 with n = 351 to 401 per cell Q.645 On a scale of 0 to 10, with 0 being “not at all important” and 10 being “extremely important,” how important to you is the difference 2 models? [Shown J & L]

29%

31%

29%

34%

44%

47%

34%

36%

40%

31%

34%

42%

42%

42%

43%

38%

39%

39%

36%

40%

2

30

2

2

29

36%

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Important (8-10) (3-7) Not Importa

Extremely

Important

(10)
Federal Trade Commission 29

Importance of Difference in Yearly Energy-Effici

(Percent of Respondents)

Importance of Difference in Energy Efficiency - Dish

Base: N = 3659 with n = 337 to 403 per cell Q.645 On a scale of 0 to 10, with 0 being “not at all important” and 10 being “extremely important,” how important to you is the difference 2 models? [Shown J & L]

28%

29%

30%

35%

45%

48%

25%

34%

46%

27%

40%

42%

42%

40%

37%

37%

40%

35%

31%

42%

29

2

2

34%

30

31%

32%

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Important (8-10) (3-7) Not Important (0-

Extremely

Important

(10)
Federal Trade Commission 30

Assessment of 

Energy Use
Federal Trade Commission 31

% Of Respondents Who Think They Can Rank Product

Ability to Rank Product on Typical Energy Use

Base: N = 4259 with n = 407 to 458 per cellQ.651 Based on the information available, is it possible to rank these [ref igerators/dishwashers] according to their typical yearly energy u

91

8888

91

92

95

91

93

92

90

0% 20% 40% 60% 80% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

% “Yes” - Refrigerators

0% 20% 

% “Yes” 

r
Federal Trade Commission 32

Energy Use Ranking Ability

% Of Respondents Who Can Correctly Rank-Order Appliances Accordin

Refrigerators Dis

69

65

76

76

81

77

7373

72

70

22

24

12

15

11

18

18

20

20

20

9

11

12

88

5

9

7

8

10

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Current

Current w/Energy Star Logo

Modified 

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% correct % incorrect Can't tell

65

68

7171

78

79

7474

67

65

0% 10% 20% 30% 40% 

Base: N = 4259 with n = 407 to 458 per cellQ.660 Please rank these [refrigerators/dishwashers] according to the typical amount of energy they use each year, starting with the one thto the one that uses the second most amount of energy, and then the third most amount of energy. 
Federal Trade Commission 33

Difference in Typical Annual Energy Use

Base: N = 4259 with n = 407 to 458 per cell Q.665 What is the dif erence in typical yearly energy use, measured in kilowat hours (kWh), between these two models? [Shown J & L]

% of Respondents Can Ac urately Calculate Difference in Annu

Refrigerators Dis

87

86

87

92

93

91

91

90

91

83

7

7

7

42

5

6

64

9

6

7

6

4

5

4

2

4

5

8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical 

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

% correct % incorrect Can't tell

74

80

75

78

8

79

77

80

7878

0% 10% 20% 30% 40% 

f t

c
Federal Trade Commission 34

Importance of Difference in Energy Use - Refrigerato

Importance of Difference in Energy Use

(Percent of Respondents)

Base: N = 3884 with n = 365 to 405 per cellQ.670 On a scale of 0 to 10, with 0 being “not at all important” and 10 being “extremely important,” how important to you is the difference 2 models? [Shown J & L]

29%

27%

28%

36%

42%

45%

32%

34%

41%

28%

40%

45%

44%

40%

41%

39%

37%

44%

38%

42%

2828

30

30

31%

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Important (8-10) (3-7) Not Importa

Extremely

Important

(10)
Federal Trade Commission 35

Importance of Difference in Energy Use - Dishwashe

Importance of Difference in Energy Use

(Percent of Respondents)

Base: N = 3841 with n = 362 to 403 per cell Q.670 On a scale of 0 to 10, with 0 being “not at all important” and 10 being “extremely important,” how important to you is the difference i2 models? [Shown J & L]

30%

25%

32%

37%

43%

45%

28%

33%

38%

25%

41%

47%

43%

41%

40%

41%

42%

39%

39%

43%

28

2

29

2

31%

30

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Important (8-10) (3-7) Not Importa

Extremely

Important

(10)
Federal Trade Commission 36

Assessment of 

Overall Quality
Federal Trade Commission 37

% Of Respondents Who Perceive Overall Quality D

Ability to Determine Differences in Quality

Base: N = 4259 with n = 407 to 458 per cellQ.680 Can you tell from the information provided, if one [ref igerator/dishwasher] has a higher overall quality than the other?

11

16

13

15

21

24

19

14

24

14

0% 20% 40% 60% 80% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% “Yes” - Refrigerators

12

11

16

13

21

2

16

14

2

13

0% 20% 

% “Yes” 

r
Federal Trade Commission 38

Overall Quality Ranking Ability

Base: N = 717 with n = 48 to 100 per cellQ.685 Which [ref igerator/dishwasher] has the highest overall quality?

Assessment of Perceived Overall Product Qua

(Percent of Respondents Choosing a Particular M

Refrigerators Di

34

9

23

25

4

10

11

16

8

9

2

16

2

1

1

3

14

9

55

62

72

65

95

82

72

60

90

47

9

13

4

10

8

14

11

2

35

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Model M Model J Model K Model L

11

3

23

20

22

26

11

9

24

14

3

5

1

11

9

1

9

0% 10% 20% 30% 40

r
Federal Trade Commission 39

Energy Star Rating
Federal Trade Commission 40

Ability to Determine if Products Qualify for Energy Star Pr

% Of Respondents who Believe They Can Tell if Model Qualified fo

12

78

15

72

38

76

13

77

46

11

0% 20% 40% 60% 80% 100%

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

% “Yes” - Refrigerators

14

16

11

10

0% 20% 

% “Yes” - 

Base: N = 4259 with n = 407 to 458 per cellQ.692 Based on this information, can you tell if any of the [refrigerators/dishwashers] qualify for the federal government’s ENERGY STAR 
Federal Trade Commission 41

Energy Star Qualification

Models Perceived to Qualify for Energy Star Pro

Base:Q.694 Based on this information, which of these [refrigerators/dishwashers], if any, qualify for the federal government’s ENERGY STAR p

Refrigerators D

3

2

3

13

7

4

1

11

3

4

5

4

1

16

7

5

1

15

4

9

74

10

69

34

72

12

71

38

7

5

73

6

65

22

66

6

73

25

4

4

0 10 20 30 40 50 60 70 80 90 100

Current

Current w/Energy Star

Logo

Modified 

Modified w/ Energy Star

Logo

Categorical 

Categorical w/Energy

Star Logo

Operating Cost

Operating Cost w/Energy

Star Logo 

Pure Information

Current w/Collapsed

Refrigerator

Model M Model J Model K Model L

4

1

3

0

16

7

3

4

11

2

3

1

5

1

19

10

4

3

13

1

9

13

9

5

4

7

2

4

19

3

0 10 20 3
Federal Trade Commission 42

Correct Identification of ENERGY STAR Logo – Mod

Refrigerator base: Model L: N = 1442 with n = 17 to 299; Model K: N = 1659 with n = 31 to 307 per cell. Dishwasher base: Model L: N = 

N = 1649 with n = 22 to 302 per cell.

Q.725 Please use your mouse’s curso to point and click on the screen on the information that tells you that this [refrigerator/dishwasher] 

government’s ENERGY STAR program.

Refrigerators Dishw

Percent of Respondents Correctly Identifying The Location of the E

95

97

81

98

94

93

77

97

0 20 40 60 80 100

Current w/Energy

Star Logo

Modified w/

Energy Star Logo

Categorical

w/Energy Star

Logo

Operating Cost

w/Energy Star

Logo 

Model L Model K

0 20 40 

Mod

r
Federal Trade Commission 43

Willingness to Pay
Federal Trade Commission 44

Willingness to Pay More - Refrigerators

Base: N = 4259 with n = 407 to 458 per cell Now we would like to ask you some questions about how you would value the [ref igerators/dishwashers]. These two [ref igerators/dishwa

that one use more energy than the other. They have the same performance, durability, features, capacity and workmanship, are made by 

same store. 

Q.705 Would you be willing to pay more for one of these two models? [Shown K & M]Q.707. Which model would you be willing to pay more for? (of those who would pay more)Model K costs $53/year to operate and Model M costs $67/year to operate.

Would you pay more for one of

these models?

% of Res

pay m

Yes

53%

No

29%

not sure

18%

3

1

3

2

3

22

4

2

1

0% 

Current

Current w/Energy Star Logo

Modified 

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

r r

s
Federal Trade Commission 45

Willingness to Pay More - Dishwashers

Base: N = 4259 with n = 407 to 458 per cell Now we would like to ask you some questions about how you would value the [ref igerators/dishwashers]. These two [ref igerators/dishwa

that one use more energy than the other. They have the same performance, durability, features, capacity and workmanship, are made by 

same store. 

Q.705 Would you be willing to pay more for one of these two models? [Shown K & M]Q.707. Which model would you be willing to pay more for? (of those who would pay more)Model K costs $29/year to operate and Model M costs $42/year to operate.

Would you pay more for one of

these models?

% of Resp

pay mor

Yes

55%

No

27%

not sure

18%

3

1

3

2

33

1

3

0% 

Current 

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical 

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo 

Pure Information

Current w/Collapsed Refrigerator

r r

s
Federal Trade Commission 46

Amount More Willing to Pay – Refrigerator Model K

Base: N = 2154 with n = 160 to 303 per cellQ.710 How much more would you be willing to pay for this [ref igerator/dishwasher]?

Dollar Amount Willing to Pay for Model K over Model M

(Grouped by Percent of Respondents)

13%

10%

11%11%11%

8%8%

11%

8%

14%

22%

27%

28%

23%

18%

13%

30%

25%

18%

34%

8%

8%

8%

7%

5%

6%

4%

7%

6%

20%

13%

15%

22%

18%

27%

20%

16%

15%

20%

18%

16%

22%

18%

19%

24%

23%

21%

24%

10%

16%

25%

17%

18%

27%

23%

13%

22%

29%

15%

10%

0% 20% 40% 60% 80% 1

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

$1-25 $26-50 $51-75 $76-100 $100+ Not 

r
Federal Trade Commission 47

Amount More Willing to Pay – Dishwasher Model K

Base: N = 2220 with n = 173 to 301 per cellQ.710 How much more would you be willing to pay for this [ref igerator/dishwasher]?

Dollar Amount Willing to Pay for Model K over Mod

(Grouped by Percent of Respondents)

12%

11%

13%

14%

9%9%

19%

18%

12%

20%

33%

34%

33%

28%

25%

19%

31%

27%

28%

24%

7%

6%

7%

6%

5%

6%

7%

5%

8%

17%

12%

12%

15%

14%

24%

9%

14%

15%

20%

14%

12%

19%

15%

14%

18%

18%13%

20%

11%

17%

24%

16%

21%

32%

25%

18%

20%

21%

17%

7%

0% 20% 40% 60% 80% 1

Current

Current w/EnergyStar Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/EnergyStar Logo

Operating Cost 

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

$1-25 $26-50 $51-75 $76-100 $100+ Not 

r
Usefulness of Alternative Me

Energy Performance
Federal Trade Commission 49

Base: N = 4259 with n = 407 to 458 per cellThere are dif erent ways to com unicate the energy characteristics of an appliance. You can get...

1. Information on how much energy an appliance use measured in kilowat -hours2. Information on the cost of operating an appliance for a year, measured in dollars3. Energy efficiency ratings based on a five-star rating system

On a scale from 0 to 10, with 0 being not at all useful and 10 being extremely useful, p ease rate the usefulness of each type of informatio

order of asking Q905, Q910 and Q915 was randomized]

Q.905 Percent indicating degree of usefulness for showing amount of energy use in kilowatt-hours.

Usefulness of Energy Use Information

Usefulness of Energy Use Information

57%

56%

55%

57%

60%

63%

55%

59%

55%

53%

31%

37%

32%

35%29%

32%

34%

33%

35%

39%

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Extremely Useful (8-10) (3-7) Not at all Us

Extremely

Important

(10)

f m

s t

l
Federal Trade Commission 50

Usefulness of Operating Costs Information

Usefulness of Operating Cost Information

Base: N = 4259 with n = 407 to 458 per cellThere are different ways to communicate the energy characteristics of an appliance. You can get...

1. Information on how much energy an appliance uses measured in kilowatt-hours2. Information on the cost of operating an appliance for a year, measured in dollars3. Energy efficiency ratings based on a five-star rating system

On a scale from 0 to 10, with 0 being not at all useful and 10 being extremely useful, please rate the usefulness of each type of informatioorder of asking Q905, Q910 and Q915 was randomized]Q.910 Percent indicating degree of usefulness for showing operating cost measured in dollars.

70%

70%

72%

72%

75%

79%

72%

69%69%

73%

24%

24

21

20

1

21

24%

25%

2

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Extremely Useful (8-10) (3-7) Not at all Us

Extremely

Important

(10)
Federal Trade Commission 51

Base: Total RespondentsThere are dif erent ways to com unicate the energy characteristics of an appliance. You can get...

1. Information on how much energy an appliance use measured in kilowat -hours2. Information on the cost of operating an appliance for a year, measured in dollars3. Energy efficiency ratings based on a five-star rating system

On a scale from 0 to 10, with 0 being not at all useful and 10 being extremely useful, p ease rate the usefulness of each type of informatio

order of asking Q905, Q910 and Q915 was randomized]

Q.915 Percent indicating degree of usefulness for showing energy efficiency based on a Five-Star scale.

Usefulness of Five-Star Ranking System

Usefulness of a Five-Star Scale

43%

46%

48%48%

71%

70%

47%

49%

63%

43%

39%

42%

39%39%

19%

25%

39%

39%

30%

43%

0% 10% 20% 30% 40% 50% 60% 70% 80% 

Current

Current w/Energy Star Logo

Modified

Modified w/ Energy Star Logo

Categorical

Categorical w/Energy Star Logo

Operating Cost

Operating Cost w/Energy Star Logo

Pure Information

Current w/Collapsed Refrigerator

Extremely Useful (8-10) (3-7) Not at all Us

Extremely

Important

(10)

f m

s t

l
Federal Trade Commission 52

Importance of Information Types

Base: Total respondents Please rate the usefulness of each type of information:Q.905 Energy use in kilowat -hours, Q.910 Operating costs measured in dollars, Q.915Energy efficiency based on a Five-Star scale 

% Respondents Rating Usefulness of Energy Use (kWh), Dollars, and 

Energy Use Operating Costs Energy 

A B 

Top 3 Box (Net) 57 C 72 AC 5Top 2 Box (Net) 41 C 56 AC 3

Extremely Imp. 10 28 C 40 AC 2

9 13 16 AC 18 16 16 17 10 B 8 12 

6 6 B 4 8 5 11 B 8 1

4 3 B 1 3 3 3 B 1 3 

2 2 B 1 2 

1 1 1 2 

Not At All Imp. 0 3 B 2 4 

Not Sure 3 B 2 4 

Bottom 3 Box (Net) 7 B 4 7 

Bottom 2 Box (Net) 5 B 3 5 

Mean 7.4 8.2 7

Base: 4259 4259 42

t
Federal Trade Commission 53

Refrigerator Purchase Dy
Federal Trade Commission 54

Type of Refrigerator Purchased/Considered

14

39

3

12

22

21

55

44

0% 20% 40% 60% 80% 

Freezer on

top

Freezer on

bottom

Freezer on

side

other/ none of

these

PurchasedConsidered

Base: Respondents who purchased refrigerator in past two years Q.800 Which one of these designs best describes your new refrigerator? ( N = 741)Q.805 Apart from the design that best describes your new refrigerator, did you consider or shop for any of these other designs of refrigerapurchased a refrigerator in the past two years and gave a design )(N = 722)
Federal Trade Commission 55

Refrigerator Type Considered Most Energy-Efficien

10

20

8

13

50

0% 20% 40% 60% 80% 

Freezer on

top

Freezer on

bottom

Freezer on

side

All the same

Not sure

Base: N = 4259Q.810 Leaving aside the size of the refrigerator and other features, which one of these standard refrigerator designs is the most energy-efsame amount of energy??
Federal Trade Commission 56

Purchase

Base: Qualified respondents who purchased a refrigerator in the past 2 years and were the main decision makers.Q.800. Which design best describes your new refrigerator? (N = 741)Q.805. Did you consider o shop for any of these other designs of refrigerators? (N = 722)Q.810 Which one of these standard refrigerator designs is the most energy-ef icient, or do they all use the same amount if energy? (Total 

Refrigerator Shopping Behavior

Purchased Conside

A B 

Freezer compartment on top 44 12 

Freezer compartment on bottom 14 22 

Refrigerator and freezer compartments side-by-side 39 21 Other 3 - All the same - - Not sure - - None - 55 

base: total (741) (722) 

r

f
Federal Trade Commission 57

Appendix
Federal Trade Commission 58

Demographic panelists are cUS population

Database: US Panel Demographics

HPOL US US

Region Panel General Online Northeast 19 23 22Midwest 23 23 24South 37 32 31West 21 22 23Age18-29 37 22 2030-39 20 22 1940-49 20 21 2250+ 23 35 39

HPO

Sex PanMale 54 Female 46 Income$24,999 or less 20 $25,000 - 34,999 14 $35,000 - 49,999 18 $50,000 - 74,999 22 $75,000 - 99,999 13 $100,000+ 13 
Federal Trade Commission 59

Panel Representativeness 

Due to the size of our panel, we can ensure that sample will bpopulation of interestSample is pulled to be demographically representative of the pgender, and regionWe also have the ability to sample our panel base so that it is 

RaceIncomeEducationMarital Status

The closer the sample represents the population of interest, ththat will need to be applied
Federal Trade Commission 60

Research on Research

Harris Interactive continues to conduct a tremendous amount 

best practices for conducting online research:

InvitationsSingle versus multiple questions per

page

Forced choiceDealing w/ Don’t KnowsCheck all that applySurvey lengthIncentivesFont size & typeScale presentationColor 

Status updateBrowser variaType of conneScreen resoluHelp sheets wHard versus sScale accuracQuestion word

across coun

Effective samEfficient weigh
Federal Trade Commission 61

Science: Obtaining Valid Results

Goal:

To generalize results from online surveys to US general, U

populations of interest

Problem:

Correcting online survey data for demographic differences Online and offline populations also behave differently, whi

and behavioral corrections must also be used.

Solution:

Minimize total error through quality survey design techniqu

sampling and weighting techniques
Federal Trade Commission 62

Science: Weighting Techniques

Propensity score adjustment

Used in conjunction with standard sampling and data weigh

order to produce reliable, valid data projectable to populatiowhether they be of a general or Internet nature.

A statistical technique that minimizes error associated with 

samples AND the learning effects associated with participasurveys.

The propensity score is another variable that is added to th

demographic/firmographic weighting variables being used
Sampling and Weighting Procedures 

Overview 

This summary was prepared by FTC staff in consultation with Harris Interactive 

methodologists. 
UNITED STATES OF AMERICA 

FEDERAL TRADE COMMISSION 

WASHINGTON, D.C. 20580 

Bureau of Economics 

Description of Appliance Energy Labeling Consumer Research Sampling Procedures

Employed by Harris Interactive 

for

Notice of Proposed Rulemaking Related to the Effectiveness of the Appliance Labeling Rule

 (16 C.F.R. Part 305) (Matter No. R511994; Program Code: N14)

Prepared by FTC Staff

January 25, 2007

Harris Interactive reported that the following sampling and weighting procedures were used for 

the Appliance Energy Labeling Research project: 

(1) Harris Interactive invited members of the Harris Interactive panel to participate in the 

study based on known demographic information, such as age and gender, to account for the 

expectation that certain demographic groups are more responsive to such surveys than other 

groups. (For example, young males tend to be less responsive than older females.)1 

(2) All US residents 18+ who responded to the invitation to participate in the survey were 

placed into one group, which we will define as “online responders.” The entire group of 

responders was weighted by Harris using the demographic profile of the U.S. adult population 

according to the 2006 Current Population Survey. The purpose of this weighting procedure was 

to make the entire responder sample reflect the demographic characteristics of the U.S. 

population as much as possible. 

(3) A second weighting procedure was then applied to the data. Harris has developed a 

set of proprietary questions that are used to develop “propensity scores” to account for 

differences between people who are “online” and those who are not. Utilizing propensity 

scoring techniques, the demographic weights were adjusted to account for differences between 

online survey respondents and traditional survey respondents. 

(4) The responders group includes “qualified responders” and “unqualified responders.” 

Qualified responders are those who met the screening criteria (likely appliance purchasers or 

recent appliance purchasers, not working in a sensitive industry). Unqualified responders are 

1 A total of 149,796 invitations were e-mailed and 23,134 of these invitations bounced 

back, resulting in 126,662 valid e-mail invitations. 

1 
those who failed to meet any of the screening criteria.2

 After the entire responder group of US 

residents 18+ was weighted using both techniques, the qualified responders were separated from 

the unqualified responders. 

(5) The weights originally assigned to the “qualified responders” were re-scaled 

(normalized) to ensure that the total number of unweighted observations in the final sample of 

qualified responders is equivalent to the sum of the weights for the weighted observations in the 

final sample. The final individual weights range from a minimum of 0.197 to a maximum of 

4.945. The number of unweighted observations and the sum of the weights for the weighted 

observations equal 4,259. 

Harris Interactive staff believes that this methodology, which weights the respondents by 

demographic data and corrects for sampling issues associated with online surveys using 

propensity weighting methods, should produce a weighted sample representative of the US 

population, and by subsequently screening for appliance purchasers and likely appliance 

purchasers, that the resulting respondents reflect the U.S. population of appliance purchasers and 

likely appliance purchasers. 

2

 Responders included 4,259 qualified respondents who completed the entire survey (and 

are included in the study sample), 12 qualified respondents who were removed from the survey 

because their computer browser would not support the online technology for this study, 4,686 

people who responded, but did not qualify for survey, 1,183 people who responded after the 

survey closed, and 1,446 qualified people who responded before the survey closed, but did not 

complete the entire survey. 

2 
Weighted Data Tables

Data from survey weighted according to Harris’ weighting methodology 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All U.S. Respondents Aged 18+ and Not in An Identified Industry 

Weighted Tables 

Q415. Which of these types of appliances, if any, have you purchased in the past two years? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3060 308 291 354 304 276 313 334 302 282 

72% 71% 70% 77% 73% 67% 74% 76% 71% 69% 

cFjk F 

Purchased Any (Net) 

1345 149 146 147 136 131 138 112 121 129 

32% 35% 35% 32% 33% 32% 33% 25% 29% 32% 

H H h h 

Purchased 1 (Net) 

930 96 86 111 99 74 98 119 90 85 

22% 22% 21% 24% 24% 18% 23% 27% 21% 21% 

fk k FK 

Purchased 2 (Net) 

407 36 35 52 32 39 35 53 43 39 

10% 8% 8% 11% 8% 9% 8% 12% 10% 10% Purchased 3 (Net) 

378 27 24 44 37 33 42 51 47 30 

9% 6% 6% 10% 9% 8% 10% 11% 11% 7% 

c bC bC 

Purchased 4 (Net) 

1639 165 149 171 167 159 159 173 172 149 

38% 38% 36% 37% 40% 38% 37% 39% 41% 36% Refrigerator 

1060 115 77 117 105 83 129 114 128 92 

25% 27% 19% 26% 25% 20% 30% 26% 30% 23% 

c c CFj c CFj 

Dishwasher 

1692 147 155 220 169 145 166 214 162 147 

40% 34% 38% 48% 41% 35% 39% 48% 38% 36% 

BCFgIJk BCFgIJk 

Clothes washer 

1546 130 136 193 139 139 153 211 157 148 

36% 30% 33% 42% 33% 34% 36% 48% 37% 36% 

BCefk BCEFGIJK 

Clothes dryer 

1199 123 122 105 113 139 112 108 122 125 

28% 29% 30% 23% 27% 33% 26% 24% 29% 31% 

d DH d 

None of these 

7136 680 639 806 692 664 719 820 742 660 

168% 158% 155% 176% 166% 160% 169% 185% 175% 162% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 296 

70% 

137 

32% 73 17% 43 10% 43 10% 

c 

175 

41% 

101 

24% 

167 

39% 

141 

33% 

130 

30% 

d 

714 168% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8599 658 589 6

71% 75% 70% 

n 

295 283 269 2

35% 32% 32% 

O o o 

182 210 171 2

22% 24% 20% 71 84 73 

8% 10% 9% 

50 81 75 

6% 9% 9% 

l l 

314 338 318 3

37% 39% 38% 

192 222 211 2

23% 25% 25% 

302 389 311 3

36% 44% 37% 

LN 

266 332 292 3

32% 38% 35% 

L L

245 218 251 2

29% 25% 30% 

m 

1319 1498 1383 15

156% 171% 165% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? 

Refrigerator 

Base: Purchased Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1526 146 152 162 150 161 136 151 160 149 159 298 312 297 3Weighted Base 1639 165* 149* 171* 167* 159* 159* 173* 172* 149* 175* 314 338 318 3

I was the main 741 65 69 86 76 64 56 70 101 68 84 135 162 120 1decision-maker. 45% 40% 47% 50% 46% 40% 35% 40% 59% 46% 48% 43% 48% 38% 

g BeFGH n 

I shared equally in 855 96 73 81 90 83 94 101 69 78 89 170 171 177 1the decision. 52% 58% 49% 47% 54% 52% 59% 58% 40% 53% 51% 54% 51% 56% 

I i I I 

Someone else made 44 4 6 4 1 12 9 2 2 2 3 10 5 21 the decision. 3% 2% 4% 2% 1% 7% 6% 1% 1% 1% 2% 3% 1% 6% 

EHIjk e MO 

Sigma 1639 165 149 171 167 159 159 173 172 149 175 314 338 318 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? 

Dishwasher 

Base: Purchased Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1041 109 86 105 104 97 113 109 111 105 102 195 209 210 2Weighted Base 1060 115* 77* 117* 105* 83* 129* 114* 128* 92* 101* 192 222 211 2

I was the main 500 50 44 56 35 43 57 54 70 47 44 94 91 100 1decision-maker. 47% 44% 57% 48% 34% 53% 44% 47% 55% 51% 44% 49% 41% 47% 

E E E e 

I shared equally in 500 58 28 59	 61 37 62 55 48 41 51 86 120 99 1the decision. 47% 50% 36% 50%	 58% 44% 48% 49% 38% 45% 50% 45% 54% 47% 

CI o 

Someone else made 60 7 5 2 9 3 10 5 10 3 6 12 11 13 the decision. 6% 6% 7% 2% 8% 3% 8% 4% 8% 4% 6% 6% 5% 6% Sigma 1060 115 77 117 105 83 129 114 128 92 101 192 222 211 2

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? 

Clothes washer 

Base: Purchased Clothes washer 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1569 142 149 174 175 150 155 169 153 148 154 291 349 305 3Weighted Base 1692 147* 155* 220* 169* 145* 166* 214* 162* 147* 167* 302 389 311 3

I was the main 723 63 53 98 65 69 58 85 75 80 78 115 163 127 1decision-maker. 43% 42% 34% 45% 39% 48% 35% 40% 46% 54% 47% 38% 42% 41% 

cg CEGh 

I shared equally in 904 80 90 115 99 70 103 116 85 65 81 170 214 172 2the decision. 53% 54% 58% 52% 59% 48% 62% 55% 52% 44% 48% 56% 55% 55% 

j j fJk 

Someone else made 65 5 12 6 5 6 6 13 2 2 8 17 11 12 the decision. 4% 4% 8% 3% 3% 4% 3% 6% 1% 2% 5% 6% 3% 4% 

Ij 

Sigma 1692 147 155 220 169 145 166 214 162 147 167 302 389 311 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? 

Clothes dryer 

Base: Purchased Clothes dryer 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1453 130 130 164 138 145 145 175 147 143 136 260 302 290 3Weighted Base 1546 130* 136* 193* 139* 139* 153* 211* 157* 148* 141* 266 332 292 3I was the main 691 59 54 78 51 69 68 80 78 82 72 112 129 137 1decision-maker. 45% 45% 39% 41% 37% 49% 45% 38% 50% 55% 51% 42% 39% 47% 

cdEH eh 

I shared equally in 788 67 68 108 83 66 81 121 75 60 59 134 192 147 1the decision. 51% 51% 50% 56% 60% 48% 53% 57% 48% 41% 42% 50% 58% 50% 

jk JK JK 

Someone else made 68 4 15 6 5 4 4 10 3 5 10 19 11 8 the decision. 4% 3% 11% 3% 3% 3% 3% 5% 2% 4% 7% 7% 3% 3% 

bdefGI n 

Sigma 1546 130 136 193 139 139 153 211 157 148 141 266 332 292 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Appliance Selected 

Q430. Thinking about your purchase of the appliance, did you visit a retail showroom to look at the product before your purchase? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 2935 288 294 313 294 283 296 296 288 292Weighted Base 3001 304 288 349 300 262 307 329 296 279

2531 272 235 282 253 219 256 271 258 237 

84% 89% 82% 81% 84% 84% 84% 83% 87% 85% 

cDh 

Yes 

440 28 50 58 46 40 48 55 38 37 

15% 9% 17% 17% 15% 15% 16% 17% 13% 13% 

B b b 

No 

30 4 3 9 *2 3 2 1 5 

1% 1% 1% 3% * 1% 1% 1% * 2% 

ek 

Not sure 

3001 304 288 349 300 262 307 329 296 279 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

291 289 247 

86% 

41 14% 

1 

* 

289 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

582 607 579 5592 649 568 6507 535 476 5

86% 83% 84% 

78 104 87 13% 16% 15% 

7 9 5 

1% 1% 1% 

592 649 568 6100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Visited Showroom 

Q435. Do you recall seeing a label describing energy characteristics attached to the appliance? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 2500 247 246 257 250 238 254 256 249 253Weighted Base 2531 272 235 282 253 219 256 271 258 237

2167 229 192 243 235 180 218 235 221 200 

86% 84% 82% 86% 93% 82% 85% 87% 86% 85% 

BCdFGhiJk 

Yes 

191 26 21 23 15 22 27 18 13 13 

8% 10% 9% 8% 6% 10% 10% 7% 5% 6% 

No 

173 16 23 16 3 18 11 18 23 23 

7% 6% 10% 6% 1% 8% 4% 7% 9% 10% 

E E E E E E Eg 

Not sure 

2531 272 235 282 253 219 256 271 258 237 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

250 247 213 

86% 

13 

5% 

21 

9% 

E 

247 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

493 507 492 5507 535 476 5421 478 398 4

83% 89% 84% 

Ln 

47 38 49 

9% 7% 10% 

o 

39 20 29 

8% 4% 6% 

M 

507 535 476 5100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Recall Energy Label 

Q440. To the best of your knowledge, was the color of the energy label...? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 2141 208 211 219 230 193 217 223 207 214Weighted Base 2167 229 192 243 235 180 218 235 221 200

103 5 8 7 9 10 28 13 10 6 

5% 2% 4% 3% 4% 6% 13% 6% 5% 3% 

BCDEfhIJK 

White with green letters 

171 27 15 26 14 7 14 22 17 12 

8% 12% 8% 11% 6% 4% 6% 9% 8% 6% 

F f 

Blue with white letters 

1249 136 99 139 121 120 123 145 135 117 

58% 59% 52% 57% 52% 67% 56% 62% 61% 58% 

CEk 

Yellow with black letters 

40 2 2 10 6 2 3 4 6 5 

2% 1% 1% 4% 2% 1% 1% 1% 3% 2% 

Red with black letters 

603 60 68 62 85 41 50 52 53 61 

28% 26% 35% 25% 36% 23% 23% 22% 24% 30% 

dFGHi dFGHI 

Not sure 

2167 229 192 243 235 180 218 235 221 200 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

219 213 

7 

3% 

17 

8% 

116 

54% 

2 

1% 

71 34% 

fgh 

213 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

419 449 410 4421 478 398 4

12 16 38 

3% 3% 10% 

LMo 

42 40 21 

10% 8% 5% 

n 

234 260 243 2

56% 54% 61% 

4 16 5 

1% 3% 1% 

l 

128 146 91 1

30% 31% 23% no no 

421 478 398 4100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Recall Energy Label 

Q445. Using a scale from 0 to 10, where 0 is not at all useful and 10 is extremely useful, how useful was the energy label in your most recent purchase decision? 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Useful 

9 

8 7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 6 

5 

4 

3 2 

1 Not At All Useful Not Sure Bottom 4 Box (Net) 

Cell Cell Cell 

Total 1 2 3 

(a) (b) (c) (d) 

2141 208 211 219 2167 229 192 243 1268 142 95 151 

59% 62% 50% 62% 

c c 

985 116 77 119 

45% 51% 40% 49% 

j j 

598 53 47 84 

28% 23% 25% 35% 

bHjk 

376 36 30 63 

17% 16% 16% 26% 

bceHIJ 

223 17 17 21 

10% 8% 9% 9% 

387 63 30 35 

18% 27% 16% 14% 

CDhIJ 

283 26 18 32 

13% 11% 9% 13% 

950 87 91 96 

44% 38% 47% 39% 

e 

570 55 67 46 

26% 24% 35% 19% 

bDEFK 

199 22 17 17 

9% 9% 9% 7% 

283 24 40 20 

13% 10% 21% 8% 

BDEfIK 

87 10 10 9 

4% 4% 5% 4% 

e E 

97 6 6 18 

4% 3% 3% 7% 

ef 

49 5 6 3 

2% 2% 3% 1% 

33 6 - 3 

2% 3% - 1% 

102 14 7 10 

5% 6% 4% 4% 

47 1 11 12 

2% * 5% 5% 

BfghI BfhI 

282 31 19 35 

13% 14% 10% 14% 

Cell Cell Cell Cell Cell 

4 5 6 7 8 

(e) (f) (g) (h) (i) 

230 193 217 223 207 235 180 218 235 221 150 113 125 126 132 

64% 63% 57% 54% 60% 

Cj Cj 

121 86 105 95 101 

52% 48% 48% 40% 46% 

chJ

70 53 64 54 73 30% 29% 29% 23% 33% 

h 

40 37 44 31 27 17% 21% 20% 13% 12% 

ij 

30 15 20 23 46 13% 8% 9% 10% 21% 

K k BCDFGHjK 

51 33 40 40 28 22% 18% 18% 17% 13% 

ij 

29 28 20 32 31 12% 15% 9% 14% 14% 84 70 99 118 103 36% 39% 45% 50% 47% 

bdEf e 

50 39 68 78 62 21% 22% 31% 33% 28% 

De DEfk 

24 14 17 26 21 10% 8% 8% 11% 9% 25 23 43 33 23 11% 13% 20% 14% 11% 

bDeiK 

2 3 8 18 18 1% 2% 4% 8% 8% 

EFjk EFJk 

5 3 11 9 10 2% 2% 5% 4% 4% 

13 5 3 3 3 

6% 3% 1% 1% 2% 

dgh 

2 12 1 4 1 

1% 7% * 2% * 

CDEGHIJk 

9 6 8 13 11 4% 3% 3% 6% 5% 5 1 3 3 1 

2% 1% 1% 1% 1% 

29 26 23 28 25 13% 14% 10% 12% 11% 

Cell 

9 

(j) 

214 200 103 

51% 

75 37% 

49 24% 

24 12% 

25 12% 

K 

26 13% 

28 14% 

102 

51% 

bdEf 

57 28% 

d 

22 11% 30 15% 

4 2% 

18 

9% 

bcEF 

6 3% 

1 

* 

13 

7% 

3 2% 

37 19% 

cg 

Cell 

10 

(k) 

219 213 131 

61% 

c 

90 42% 

51 24% 

42 20% 

9 4% 

39 18% 

41 19% 

CG

100 

47% 

e 

48 22% 

22 10% 21 10% 

5 2% 

11 

5% 

3 2% 

4 

2% 

9 

4% 

7 3% 

28 13% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

419 449 410 4421 478 398 4237 301 238 2

56% 63% 60% 

193 241 190 1

46% 50% 48% 

100 154 117 1

24% 32% 29% 

L

66 103 81 16% 22% 20% 

O 

O

34 51 36 

8% 11% 9% 

L

93 87 73 22% 18% 18% 

o

44 60 48 10% 13% 12% 

178 179 169 2

42% 37% 42% 

123 96 107 1

29% 20% 27% 

M m 

38 40 30 

9% 8% 8% 

64 45 66 15% 9% 17% 

m M 

20 11 11 

5% 2% 3% 

M

12 23 14 

3% 5% 4% 

10 16 8 

2% 3% 2% 

6 5 13 

1% 1% 3% 

o 

22 20 14 

5% 4% 3% 

11 17 5 

3% 4% 1% 

nO 

50 64 49 12% 13% 12% 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q445. Using a scale from 0 to 10, where 0 is not at all useful and 10 is extremely useful, how 

useful was the energy label in your most recent purchase decision? 

Base: Recall Energy Label 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 2167 229 192 243 235 180 218 235 221 200 213 421 478 398 4

Bottom 3 Box (Net) 185 25 13 16 25 23 11 20 16 20 16 38 41 34 

9% 11% 7% 7% 10% 13% 5% 8% 7% 10% 8% 9% 9% 9% 

g 

Bottom 2 Box (Net) 135 20 7 13 11 18 9 17 12 14 13 28 25 27 

6% 9% 4% 5% 5% 10% 4% 7% 6% 7% 6% 7% 5% 7% 

cg 

Mean 6.7 6.7 6.6 7.0 7.0 6.8 6.9 6.4 6.7 6.3 6.8 6.6 7.0 6.8 6

J j 

Standard Deviation 2.71 2.78 2.59 2.83 2.65 2.86 2.59 2.67 2.66 2.79 2.65 2.70 2.74 2.71 2.Standard Error 0.06 0.19 0.18 0.19 0.18 0.21 0.18 0.18 0.19 0.19 0.18 0.13 0.13 0.13 0.Median 7 8 7 8 8 7 7 7 7 7 7 7 8 7 Sigma 2167 229 192 243 235 180 218 235 221 200 213 421 478 398 4

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q450. In the next two years, are you likely to shop for a new refrigerator, dishwasher, clothes washer or clothes dryer? 

Base: All U.S. Respondents Aged 18+ and Not in An Identified Industry And Not Past 2 Yr Purchaser 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1324 139 133 114 133 143 129 127 138 135Weighted Base 1258 127* 125* 110* 118* 153* 119* 114* 128* 129*

1258 127 125 110 118 153 119 114 128 129 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 

Yes 

1258 127 125 110 118 153 119 114 128 129 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

133 

137* 

137 100% 137 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

272 247 272 2252 227 272 2252 227 272 2100% 100% 100% 1252 227 272 2100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Intend To Purchase 

Q455. Which of the following best describes your most likely role in deciding which appliance to purchase? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1324 139 133 114 133 143 129 127 138 135Weighted Base 1258 127* 125* 110* 118* 153* 119* 114* 128* 129*

552 59 50 50 47 67 60 44 54 55 

44% 46% 40% 45% 40% 44% 50% 39% 42% 43% 

I would be the main decision-maker. 

706 68 75 60 70 86 59 70 74 74 

56% 54% 60% 55% 60% 56% 50% 61% 58% 57% I would share equally in the decision. 

- - - - - - - - - -- - - - - - - - - -

Someone else would make the decision. 

1258 127 125 110 118 153 119 114 128 129 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

133 

137* 

66 48% 71 52% 

-

-

137 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

272 247 272 2252 227 272 2109 97 127 

43% 43% 47% 

143 130 145 1

57% 57% 53% 

- - - 

- - - 

252 227 272 2100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q510. Would any of this information be useful to you in making your purchase decision? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3559 367 331 367 360 350 374 384 353 323 

84% 85% 80% 80% 86% 85% 88% 87% 83% 79% 

cdJ CDJ cdJ 

Yes 

364 33 39 56 28 30 21 42 31 44 

9% 8% 9% 12% 7% 7% 5% 9% 7% 11% 

g EfGi g G 

No 

336 32 43 36 29 35 30 17 40 41 

8% 7% 10% 8% 7% 8% 7% 4% 10% 10% 

H h H H H 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 350 

82% 

41 10% 

g 

34 

8% 

h 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8698 727 724 7

83% 83% 86% 

72 84 51 

8% 10% 6% 

N 

74 64 65 

9% 7% 8% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q510. Would any of this information be useful to you in making your purchase decision? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3423 339 330 354 348 347 366 341 354 303 

80% 79% 80% 77% 83% 84% 86% 77% 84% 74% 

J dhJ BcDHJk dhJ 

Yes 

461 57 56 49 30 38 31 50 41 62 

11% 13% 14% 11% 7% 9% 7% 11% 10% 15% 

EG EG EFGi 

No 

374 35 26 55 40 30 29 52 28 42 

9% 8% 6% 12% 10% 7% 7% 12% 7% 10% 

CfgI Cgi 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 340 

80% 

48 11% 

38 

9% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8669 702 713 6

79% 80% 85% 

Lmo 

114 78 68 

13% 9% 8% 

MN 

61 95 59 

7% 11% 7% 

lN 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3563 359 350 361 358 361 366 356 359 337 356Weighted Base 3559 367 331 367 360 350 374 384 353 323 350

2393 239 190 241 248 212 225 308 268 214 248 

67% 65% 57% 66% 69% 60% 60% 80% 76% 66% 71% 

c Cfg BCDEFGJK BCDFGJ c CFG 

Price (Net) 

140 14 18 17 9 20 13 19 8 7 14 

4% 4% 6% 5% 3% 6% 3% 5% 2% 2% 4% 

ij ij

 Savings (Subnet) 

96 9 14 14 9 15 7 12 7 5 5 

Savings 3% 2% 4% 4% 2% 4% 2% 3% 2% 1% 1%

44 5 4 3 *6 6 7 1 2 9 

1% 1% 1% 1% * 2% 2% 2% * 1% 3% 

Ei Yearly savings 

1073 116 65 111 100 93 93 155 161 79 100 

30% 32% 20% 30% 28% 27% 25% 40% 46% 25% 29% 

C C c bCDEFGJK BCDEFGJK C 

Yearly operating cost 

20 - * 1 2 1 1 5 4 3 3 Other price 1% - * * 1% * * 1% 1% 1% 1% mentions 

504 36 31 48 65 40 53 60 51 62 57 

14% 10% 9% 13% 18% 11% 14% 16% 14% 19% 16% 

BCf c BCF bc 

Operating cost (unsp) 

* - - - - - - - * - - Cost with electric * - - - - - - - * - - water heater/gas

water heater 

159 24 12 11 14 8 15 19 15 16 24 

4% 7% 4% 3% 4% 2% 4% 5% 4% 5% 7% 

F F

 Cost (unsp) 

359 27 44 38 41 44 38 41 25 37 24 

10% 7% 13% 10% 11% 13% 10% 11% 7% 12% 7% 

bIK bik

 Cost peryear/Yearly cost 

75 9 9 5 5 3 6 8 4 10 17 

2% 3% 3% 1% 1% 1% 2% 2% 1% 3% 5% 

DEFgI

 Energy cost 

51 6 10 3 11 3 2 3 3 3 7 

1% 2% 3% 1% 3% 1% 1% 1% 1% 1% 2% 

g g 

Yearly energy cost 

41 8 2 9 5 4 6 3 2 - 2 

1% 2% 1% 2% 1% 1% 2% 1% * - 1% 

j J j

 Yearly operatingcost of $57 

1434 184 182 177 163 106 146 127 112 82 154 

40% 50% 55% 48% 45% 30% 39% 33% 32% 25% 44% 

FGHIJ eFGHIJK FgHIJ FHIJ fJ FHIJ 

Energy consumption (Net) 

979 144 148 88 86 76 102 82 72 54 127 

28% 39% 45% 24% 24% 22% 27% 21% 20% 17% 36% 

DEFGHIJ DEFGHIJ j j J DEFgHIJ 

Energy used 

35 4 2 8 7 6 - 6 * - 2 

1% 1% 1% 2% 2% 2% - 1% * - 1% 

Gij gij gij g

 580 KWH 

374 36 25 57 74 24 37 30 36 28 24 

10% 10% 8% 16% 21% 7% 10% 8% 10% 9% 7% 

CFHJK BCFGHIJK 

Yearly energy/KWH usage Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

709 698 429 

61% 

32 

5% 

23 

3% 

9 

1% 

181 

26% 

* 

* 

68 10% 

-

-

36 

5% 

71 10% 

18 

3% 

16 

2% 

n

11 

2% 

366 

52% 

NO 

292 

42% 

MNO

6 1% 

61 

9% 

Cell 

3 & 4 

(m) 

719 727 490 

67% 

lN 

26 

4% 

23 

3% 

4 

1% 

211 

29% 

3 

* 

113 

15% 

L 

-

-

26 

4% 

79 11% 

9 

1% 

13 

2% 

13 

2% 

340 

47% 

NO 

174 

24% 

14 

2% 

131 

18% 

LNO

Cell 

5 & 6 

(n) 

727 724 437 

60% 

33 

5% 

22 

3% 

11 

2% 

186 

26% 

2 

* 

94 13% 

-

-

23 

3% 

82 11% 

9 

1% 

5 

1% 

11 

1% 

253 

35% 

178 

25% 

6 1% 

62 

9% 

Ce

7 & 

775

LM

3

LM

1

2

1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3559 367 331 367 360 350 374 384 353 323

65 3 10 21 1 12 6 6 4 -

2% 1% 3% 6% * 3% 2% 1% 1% -

EJ BEGHIJK bEJ

 Energy savings 

18 3 * 5 - 2 * 5 1 * Other energy 1% 1% * 1% - 1% * 1% * * consumption mentions 

247 30 21 26 30 23 21 30 26 20 

7% 8% 6% 7% 8% 7% 6% 8% 7% 6% 

Product Attribute (Net) 

98 7 10 10 14 5 9 4 5 17 

3% 2% 3% 3% 4% 2% 3% 1% 1% 5% 

h bFHI 

Capacity/Size (Subnet) 

51 2 6 7 3 2 5 3 4 7 

Capacity 1% 1% 2% 2% 1% 1% 1% 1% 1% 2%

30 6 2 3 6 - 3 - 1 7 

1% 2% 1% 1% 2% - 1% - * 2% 

fh fh FH Size (unsp) 

23 - 2 - 5 4 1 * 1 5 

1% - 1% - 1% 1% * * * 2% 

bdh

 Cubic feet 

68 13 4 7 6 12 6 8 9 2 

2% 3% 1% 2% 2% 3% 2% 2% 2% 1% 

jk j

 Other productattribute mentions 

63 6 9 10 5 6 5 9 9 3 

2% 2% 3% 3% 1% 2% 1% 2% 3% 1% 

K K k K

 Features 

71 10 4 6 4 14 7 15 6 1 

2% 3% 1% 2% 1% 4% 2% 4% 2% * 

j ceJk ceJk

 Automatic defrost 

49 10 4 5 7 9 4 7 2 1 

1% 3% 1% 1% 2% 3% 1% 2% 1% * 

jK k K k

 Ice through the door 

25 1 1 3 6 2 5 5 1 1 

1% * * 1% 2% 1% 1% 1% * * 

k

 Side mounted freezer 

17 8 1 1 - - 2 - 1 1 

* 2% * * - - * - * * 

cdEFH 

Model/Type of appliance 

484 7 61 1 40 92 98 1 61 109 

14% 2% 18% * 11% 26% 26% * 17% 34% 

BDEHK BDHK BcDEHIK BcDEHIK BDeHK BCDEHIK 

Stars/Energy Star Rating (Net) 

257 2 5 1 15 71 61 1 7 90 

7% * 2% * 4% 20% 16% * 2% 28% 

BDH BCDEHIK BCDEHIK BCDEfGHIK 

Stars/Star rating 

234 5 56 - 25 20 43 1 55 20 

7% 1% 17% - 7% 6% 12% * 16% 6% 

BDEFHJK BDHK BDH BDFHjK BDEFHJK BDHk 

Energy star/Energy star rating 

513 57 61 43 56 60 65 46 32 49 

14% 15% 19% 12% 16% 17% 17% 12% 9% 15% 

i dhIk i I I i 

General (Net) 

110 8 9 12 9 13 16 8 9 15 All of it/Everything 3% 2% 3% 3% 3% 4% 4% 2% 3% 5%

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

350 

4 1% 

2 

* 

20 

6% 

15 

4% 

Hi 

10 

3% 

bf

3 

1% 

4 

1% 

3 1% 

1 

* 

3 1% 

--

-

-

4 

1% 

14 

4% 

DH 

5 

1% 

9 2% 

DH 

43 12% 

11 

3% 

Cell 

1 & 2 

(l) 

698 

13 

2% 

3 

* 

51 

7% 

18 

3% 

8 1% 

7 

1% 

2 

* 

16 

2% 

15 

2% 

14 

2% 

14 

2% 

2 

* 

9 

1% 

mno

68 10% 

M 

7 

1% 

61 

9% 

M 

118 

17% 

O 

17 

2% 

Cell 

3 & 4 

(m) 

727 

21 

3% 

5 1% 

56 

8% 

25 

3% 

O

10 

1% 

9 

1% 

o

5 

1% 

13 

2% 

15 

2% 

11 

1% 

12 

2% 

9 

1% 

1 

* 

41 

6% 

15 

2% 

25 

4% 

99 14% 

21 

3% 

Cell 

5 & 6 

(n) 

724 

18 

2% 

3 

* 

44 

6% 

15 

2% 

7 

1% 

3 

* 

5 

1% 

18 

2% 

11 

1% 

21 

3% 

13 

2% 

7 

1% 

2 

* 

190 

26% 

LMO 

132 

18% 

LMO

64 

9% 

M 

126 

17% 

O 

29 

4% 

Ce

7 & 

7
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3559 367 331 367 360 350 374 384 353 323

113 2 5 4 7 34 32 6 7 13 

3% 1% 1% 1% 2% 10% 9% 2% 2% 4% 

BCDEHIJK BCDEHIjK BdK 

Efficiency/Efficiency rating 

109 18 24 10 9 5 5 9 5 6 

3% 5% 7% 3% 3% 1% 1% 2% 1% 2% 

fGij DEFGHIJ 

Comparision/Comp arision with other/similar models 

20 4 3 1 4 - - 6 - -

1% 1% 1% * 1% - - 1% - -

g 

Use/Usage (unsp) 

20 5 - 3 6 1 1 1 - 1 

1% 1% - 1% 2% * * * - * 

cik 

Yearly usage 

18 6 3 * 3 - - - 3 2 

* 2% 1% * 1% - - - 1% 1% 

fghk 

Information on product 

8 1 - 1 2 - - 1 - 3 Chart/Bar/Graph * * - * 1% - - * - 1% representation 

74 6 11 4 11 1 9 13 5 9 

2% 2% 3% 1% 3% * 2% 3% 1% 3% 

F F f F F

 Other mentions 

20 2 1 7 4 1 1 * 2 1 

1% 1% * 2% 1% * * * * * 

h 

None/Nothing 

4 - * 2 - 1 1 * - - Don’t know * - * * - * * * - -

31 4 5 1 2 5 1 2 3 3 Refused/Declined to

 answer 1% 1% 1% * 1% 2% * * 1% 1%

5306 550 533 509 558 539 583 538 514 489 

149% 150% 161% 139% 155% 154% 156% 140% 146% 151% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

350 

2 

1% 

17 

5% 

fgi 

3 

1% 

* 

* 

-

-

-

-

5 2% 

1 

* 

-

-

4 

1% 

494 141% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

698 727 724 7

7 11 66 

1% 2% 9% 

LMO

43 19 10 

6% 3% 1% 

MNO

7 5 - 

1% 1% - 

n 

5 10 3 

1% 1% * 

o

9 4 - 

1% * - 

N

1 3 - 

* * - 

17 15 10 

2% 2% 1% 

4 11 2 

1% 1% * 

no

* 2 2 

* * * 

9 3 7 

1% * 1% 

1083 1067 1122 10

155% 147% 155% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Dishwasher 

Unweighted Base Weighted Base 

Price (Net) 

Savings (Subnet) 

Savings Yearly savings 

Yearly operating cost 

Other price mentions 

Operating cost (unsp) 

Cost with electric water heater/gaswater heater 

Cost (unsp) 

Cost per year/Yearly cost Energy cost 

Yearly energy cost Cost difference between gas andelectricity 

Yearly operating cost of gas/natural gas water heaters Energy consumption (Net) 

Energy used 

363 KWH 

Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 

(a) (b) (c) (d) (e) (f) 

3448 348 348 338 352 354 3423 339 330 354 348 347 2354 212 196 233 257 237 

69% 63% 59% 66% 74% 68% 

BCdGJ c 

90 13 11 4 17 10 

3% 4% 3% 1% 5% 3% 

hj hj DHiJ 

69 10 9 4 12 8 

2% 3% 3% 1% 3% 2% 

hj hj 

20 2 2 - 5 3 

1% 1% 1% - 1% 1% 

856 68 52 77 93 97 

25% 20% 16% 22% 27% 28% 

CJK bCJK 

61 4 11 9 2 4 

2% 1% 3% 3% 1% 1% 

eGj 

514 58 35 47 70 42 

15% 17% 10% 13% 20% 12% 

c CdFK 

197 17 19 20 21 24 

6% 5% 6% 6% 6% 7% 

gi gi GI 

159 10 22 17 16 19 

5% 3% 7% 5% 5% 6% g

318 20 23 49 25 23 

9% 6% 7% 14% 7% 7% 

BCEFGi 

75 8 9 3 9 6 

2% 2% 3% 1% 2% 2% 

62 11 10 4 2 3 

2% 3% 3% 1% 1% 1% 

e e 

51 4 9 3 6 9 

1% 1% 3% 1% 2% 3% 

74 5 4 7 2 10 

2% 2% 1% 2% 1% 3% 

k 

1320 167 163 175 153 104 

39% 49% 49% 49% 44% 30% 

FGHIJ FGHIJ FGHIJ FHIJ 

956 131 122 118 102 89 

28% 39% 37% 33% 29% 26% 

eFGHIJ FgHIJ HIJ HIJ Ij 

22 2 1 2 2 2 

1% 1% * * 1% 1% 

Cell Cell Cell Cell Cell 

6 7 8 9 10 

(g) (h) (i) (j) (k) 

350 331 355 329 343 366 341 354 303 340 228 294 277 182 237 

62% 86% 78% 60% 70% 

BCDEFGiJK BCDFGJk Cj 

15 2 5 2 11 

4% 1% 1% 1% 3% 

dHJ hj 

9 2 4 2 9 

3% 1% 1% 1% 3% 

5 - 2 - 2 1% - * - 1% 

84 140 137 52 56 23% 41% 39% 17% 16% 

c BCDEFGJK BCDEFGJK 

2 12 7 2 7 1% 4% 2% 1% 2% 

EGj 

63 59 56 43 42 17% 17% 16% 14% 12% 

c c

9 14 8 34 30 2% 4% 2% 11% 9% 

BcdeGHI GhI 

10 12 22 11 20 

3% 3% 6% 4% 6% 

27 37 29 29 56 

7% 11% 8% 10% 16% 

BCEFGIj 

7 6 7 7 14 2% 2% 2% 2% 4% 

D

5 10 7 7 4 1% 3% 2% 2% 1% 

e 

5 7 3 2 4 1% 2% 1% 1% 1% 

7 6 11 19 1 

2% 2% 3% 6% * 

k BCDEGHK

140 83 102 79 153 

38% 24% 29% 26% 45% 

fHIJ FHIJ 

103 65 58 55 113 

28% 19% 16% 18% 33% 

HIJ HIJ 

2 - 3 2 6 

1% - 1% 1% 2% 

h

Cell 

1 & 2 

(l) 

696 669 408 

61% 

24 

4% 

O 

20 

3% 

O 

4 1% 

120 

18% 

15 

2% 

93 14% 

36 

5% 

32 

5% 

42 

6% 

17 

2% 

21 

3% 

MN 

13 

2% 

10 

1% 

330 

49% 

NO 

253 

38% 

mNO 

3 

* 

Cell 

3 & 4 

(m) 

690 702 490 

70% 

L 

20 

3% o 

15 

2% 

5 1% 

170 

24% 

L 

11 

2% 

117 

17% 

41 

6% 

o

34 

5% 

75 11% 

Ln

11 

2% 6 1% 

9 

1% 

10 

1% 

328 

47% 

NO 

220 

31% 

O 

4 

1% 

Cell 

5 & 6 

(n) 

704 713 465 

65% 

25 

3% 

O

17 

2% o

8 1% 

181 

25% 

L 

6 

1% 

104 

15% 

33 

5% 

29 

4% 

49 

7% 

13 

2% 7 1% 

13 

2% 

17 

2% 

245 

34% 

O 

192 

27% 

O

4 

1% 

Ce

7 & 

665

LM

2

LM

1

1

1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Dishwasher 

Weighted Base 

Yearly energy/KWH usage 

Energy savings 

Other energy consumption mentions 

Product Attribute (Net) 

Capacity/Size (Subnet) 

Capacity Size (unsp) Other product attribute mentions Features Model/Type of appliance 

Stars/Energy Star Rating (Net) 

Stars/Star rating 

Energy star/Energy star rating 

General (Net) All of it/Everything 

Efficiency/Efficiency rating Comparision/Comp arision with other/similar models Gas or electric 

Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 

(a) (b) (c) (d) (e) (f) (g) 

3423 339 330 354 348 347 366 

303 37 29 50 46 15 29 

9% 11% 9% 14% 13% 4% 8% 

FH fh cFgHiJ FHj 

55 3 5 7 6 3 7 

2% 1% 2% 2% 2% 1% 2% 

30 11 10 * 1 1 1 

1% 3% 3% * * * * 

DEfGhijK DEfGhijK 

50 9 4 8 5 3 2 

1% 3% 1% 2% 1% 1% 1% 

j j 

40 5 4 8 1 3 1 

1% 2% 1% 2% * 1% * 

gj 

39 5 4 8 1 3 1 

1% 2% 1% 2% * 1% * 

gj 

1 - 1 - - * -

* - * - - * -

5 - - - 2 - -

* - - - * - -

7 2 - - 3 - 1 

* 1% - - 1% - * 

10 5 1 - - - -

* 1% * - - - -

g 

396 2 59 2 18 83 108 

12% * 18% 1% 5% 24% 29% 

BDEHIK BDh BDEHIK BCDEHIK 

253 - 7 2 5 69 77 

7% - 2% 1% 2% 20% 21% 

b BCDEHIK BCDEHIK 

150 2 54 1 12 14 36 

4% * 16% * 4% 4% 10% 

BDEFgHIJK BDHK BDHK BDEFHIjK 

601 74 65 57 57 77 59 

18% 22% 20% 16% 16% 22% 16% 

Hi h HI 

140 8 12 14 17 13 21 

4% 2% 4% 4% 5% 4% 6% 

63 4 4 4 4 18 18 

2% 1% 1% 1% 1% 5% 5% 

BCDEHIjK BCDEHIjK 

128 20 12 10 11 13 10 

4% 6% 4% 3% 3% 4% 3% 

109 14 24 11 12 11 5 

3% 4% 7% 3% 3% 3% 1% 

defGHIJ 

Cell Cell Cell 

7 8 9 

(h) (i) (j) 

341 354 303 

14 29 21 

4% 8% 7% 

4 9 2 

1% 3% 1% 2 2 2 

* * 1% 

7 4 * 

2% 1% * 

6 4 -2% 1% -

j 

6 4 -2% 1% -

j 

- - - - - -

- - - - - -

* - * 

* - * 

1 - -

* - -

5 22 91 1% 6% 30% 

BDHK BCDEHIK 

5 6 76 

1% 2% 25% 

b BCDEHIK 

- 16 14 - 4% 5% 

BDHK BDHK 

42 50 56 12% 14% 19% 

11 14 23 

3% 4% 8% 

BhK

2 - 5 

1% - 2% 

i 

12 13 8 

4% 4% 3% 9 5 5 3% 2% 2% 

Cell 

10 

(k) 

340 

32 

9% 

fh 

7 

2% 1 

* 

8 2% 

j 

7 2% 

gj

7 

2% 

gj

-

-

3 

1% 

-

-

3 

1% 

7 2% 

5 

2% 

2 

* 

64 19% 

8 2% 

3 

1% 

20 

6% 

14 

4% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

669 702 713 6

66 96 45 10% 14% 6% no NO

8 13 10 

1% 2% 1% 

21 1 3 

3% * * 

MNO

13 13 5 

2% 2% 1% 

9 9 3 1% 1% * 

9 9 3 

1% 1% * 

1 - * 

* - * 

- 2 - 

- * - 

2 3 1 

* * * 

6 - - 

1% - - 

mn

61 20 191 

9% 3% 27% 

MO LMO 

7 7 146 

1% 1% 20% 

LMO

56 13 50 

8% 2% 7% 

MO MO

139 114 136 

21% 16% 19% 

O O 

20 30 34 

3% 4% 5% 

8 8 37 

1% 1% 5% 

LMO

31 22 23 

5% 3% 3% 

38 23 16 

6% 3% 2% 

NO

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3423 339 330 354 348 347 366 341 354 303

11 1 3 2 - 2 * * - - Use/Usage (unsp) * * 1% * - 1% * * - -

7 - - 5 1 - 1 - - - Yearly usage * - - 1% * - * - - -

12 4 1 - * * - * - 4 

* 1% * - * * - * - 1% Information on product 

9 * * 4 - - - * - 4 Chart/Bar/Graph * * * 1% - - - * - 1% representation 

96 21 6 4 8 15 3 8 15 7 

3% 6% 2% 1% 2% 4% 1% 2% 4% 2% 

CDeGhjk dG dG 

Other mentions 

16 3 1 4 1 3 - * - 1 None/Nothing * 1% * 1% * 1% - * - *

5 - - 3 1 - 1 - - 1 Don’t know * - - 1% * - * - - * 

26 * 8 1 2 4 - 1 3 -

1% * 3% * * 1% - * 1% -

BdeGhJ 

Refused/Declined to answer 

4911 491 507 489 502 523 550 447 470 439 

143% 145% 154% 138% 145% 151% 150% 131% 133% 145% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

340 

3 

1% 

-

-

2 

1% 

-

-

8 2% 

2 

1% 

-

-

6 2% 

gj

492 145% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

669 702 713 6

4 2 2 

1% * * 

- 6 1 - 1% * 

lo

5 * * 

1% * * 

m

1 4 - 

* 1% - 

27 13 19 

4% 2% 3% 

m

4 6 3 

1% 1% * 

- 4 1 

- 1% * 

9 3 4 1% * 1% 

998 991 1073 9149% 141% 151% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q520. Based on this information, can you tell how much it typically costs to operate this model for one year? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3858 400 377 395 383 379 395 394 387 375 

91% 93% 91% 86% 92% 91% 93% 89% 91% 92% 

Dk d d d Dk d D 

Yes 

197 22 16 30 15 17 16 30 18 10 

5% 5% 4% 6% 4% 4% 4% 7% 4% 3% 

J J 

No 

204 9 19 34 20 18 14 18 19 22 

5% 2% 5% 7% 5% 4% 3% 4% 5% 5% 

Bg b 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 373 

88% 

21 

5% 

31 

7% 

Bg 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8776 778 774 7

92% 89% 92% 

m 

39 44 34 

5% 5% 4% 

28 54 32 

3% 6% 4% 

l 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q520. Based on this information, can you tell how much it typically costs to operate this model for one year? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3786 388 366 384 371 367 392 400 381 359 

89% 90% 89% 84% 89% 89% 92% 90% 90% 88% 

d D D D 

Yes 

241 24 30 43 20 19 16 26 17 25 

6% 6% 7% 9% 5% 5% 4% 6% 4% 6% 

eFGIk 

No 

231 20 16 32 27 28 17 17 25 23 

5% 5% 4% 7% 6% 7% 4% 4% 6% 6% 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 379 

89% 

20 

5% 

27 

6% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8754 754 759 7

89% 86% 90% 

m 

54 63 36 

6% 7% 4% 

n 

35 59 45 

4% 7% 5% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q522. How much would it typically cost to operate this model for one year? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3567 376 345 364 360 362 358 361 344 349 

84% 87% 84% 79% 86% 87% 84% 82% 81% 86% 

Di d Di d 

Correct Response 

211 22 18 20 17 13 33 27 21 19 

5% 5% 4% 4% 4% 3% 8% 6% 5% 5% 

F 

Incorrect Response 

79 2 14 11 5 4 4 6 21 8 

2% 1% 3% 2% 1% 1% 1% 1% 5% 2% 

Bfgk BEFGHjK 

Not sure 

401 31 36 63 35 36 31 48 37 32 

9% 7% 9% 14% 8% 9% 7% 11% 9% 8% 

BcefGiJ 

Cannot tell typical operating costs 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 349 

82% 

21 

5% 

3 1% 

53 12% bg 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8721 724 719 7

85% 83% 86% 

o 

39 38 46 

5% 4% 6% 

17 16 8 

2% 2% 1% 

67 98 66 

8% 11% 8% 

n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q522. How much would it typically cost to operate this model for one year using an electric water heater? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3197 329 321 322 313 310 315 341 325 316 

75% 76% 78% 70% 75% 75% 74% 77% 77% 78% 

d d d 

Correct Response 

469 46 42 45 44 44 68 49 47 29 

11% 11% 10% 10% 11% 11% 16% 11% 11% 7% 

cdefJ 

Incorrect Response 

120 13 3 16 13 13 9 10 9 14 

3% 3% 1% 3% 3% 3% 2% 2% 2% 4% 

c C c c C 

Not sure 

473 44 46 75 47 47 34 43 43 48 

11% 10% 11% 16% 11% 11% 8% 10% 10% 12% 

bGHI 

Cannot tell typical operating costs 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 305 

72% 

54 13% 

j 

20 

5% 

C 

47 11% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8650 635 625 6

77% 73% 74% 

88 90 112 10% 10% 13% 

16 29 21 

2% 3% 3% 

90 121 81 11% 14% 10% 

no 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q521. Now, we would like to ask you some questions about energy use. Based on this information, can you tell how much energy is typically required to operate this model for one year? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3847 393 373 399 387 377 402 396 382 373 

90% 91% 90% 87% 93% 91% 95% 90% 90% 92% 

k DK cDhiK k 

Yes 

189 24 12 24 11 17 8 30 18 19 

4% 6% 3% 5% 3% 4% 2% 7% 4% 5% 

g g cEG 

No 

223 14 28 36 19 21 15 16 24 16 

5% 3% 7% 8% 5% 5% 3% 4% 6% 4% 

b BGhj 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 366 

86% 

26 

6% 

ceG 

33 

8% 

Bghj 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8766 786 779 7

91% 90% 93% 

36 35 25 

4% 4% 3% 

42 55 36 

5% 6% 4% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q521. Now, we would like to ask you some questions about energy use. Based on this information, can you tell how much energy is typically required to operate this model for one year? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3800 379 362 384 381 375 395 396 390 356 

89% 88% 88% 84% 91% 91% 93% 90% 92% 87% 

D D bcDj d D 

Yes 

184 25 25 28 17 12 15 18 13 19 

4% 6% 6% 6% 4% 3% 3% 4% 3% 5% 

f 

No 

274 27 26 46 19 27 16 28 21 32 

6% 6% 6% 10% 5% 7% 4% 6% 5% 8% 

EGI g 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 382 

90% 

d 

13 

3% 

31 

7% g 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8741 765 770 7

88% 87% 92% 

lM 

49 46 27 

6% 5% 3% 

n 

54 65 43 

6% 7% 5% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q525. How much energy is typically required to operate this model for one year? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3642 362 338 372 360 370 389 387 367 353 

86% 84% 82% 81% 86% 89% 91% 87% 87% 87% 

CDK BCDeK dk k k 

Correct Response 

176 28 31 21 22 6 13 9 10 15 

4% 6% 8% 5% 5% 1% 3% 2% 2% 4% 

FgHI FGHIj f Fh 

Incorrect Response 

28 3 3 6 5 * 1 - 4 5 

1% 1% 1% 1% 1% * * - 1% 1% 

h h 

Not sure 

412 38 40 60 30 38 23 46 42 35 

10% 9% 10% 13% 7% 9% 5% 10% 10% 8% 

g EG g g 

Cannot tell typical energy use 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 344 

81% 

21 

5% 

Fh 

1 

* 

60 14% 

bEGj 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8700 732 759 7

83% 84% 90% 

LM 

59 43 19 

7% 5% 2% 

NO NO 

6 11 1 

1% 1% * 

N 

78 90 61 

9% 10% 7% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q525. How much energy is typically required to operate this model for one year? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3608 354 344 362 364 361 367 386 377 334 

85% 82% 83% 79% 87% 87% 86% 87% 89% 82% 

D D D D BcDJ 

Correct Response 

148 21 16 19 11 10 20 7 10 19 

3% 5% 4% 4% 3% 2% 5% 2% 2% 5% 

h h h 

Incorrect Response 

44 4 2 3 5 4 8 3 3 4 

1% 1% 1% 1% 1% 1% 2% 1% 1% 1% 

Not sure 

458 52 51 74 37 39 30 46 34 51 

11% 12% 12% 16% 9% 9% 7% 10% 8% 13% 

g g EFGhIk g 

Cannot tell typical energy use 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 360 

84% 

15 

4% 

7 

2% 

44 10% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8698 726 728 7

83% 83% 87% 

L

37 30 30 

4% 3% 4% 

O 

6 9 12 

1% 1% 1% 

103 111 69 

12% 13% 8% 

n N 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents and Information Would Be Useful 

Q530. Now, we would like to ask you some questions about energy efficiency. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-size refrigerators sold in the market? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3563 359 350 361 358 361 366 356 359 337Weighted Base 3559 367 331 367 360 350 374 384 353 323

2821 325 290 285 254 278 304 286 260 258 

79% 89% 88% 78% 70% 79% 81% 74% 74% 80% 

DEFgHIJK DEFHIJk E Ei E 

Yes 

455 26 26 57 67 33 43 66 64 37 

13% 7% 8% 15% 19% 9% 12% 17% 18% 11% 

BCf BCFgjK BCFK BCFgjK 

No 

283 16 15 25 39 39 26 32 29 28 

8% 4% 5% 7% 11% 11% 7% 8% 8% 9% 

BC BC b 

Not sure 

3559 367 331 367 360 350 374 384 353 323 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

356 350 281 

80% 

E 

35 10% 

33 10% 

bc 

350 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

709 719 727 7698 727 724 7615 538 582 5

88% 74% 80% 

MNO MO 

52 124 76 1

7% 17% 11% 

LN L

31 65 65 

4% 9% 9% 

L L 

698 727 724 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents and Information Would Be Useful 

Q530. Now, we would like to ask you some questions about energy efficiency. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all dishwashers sold in the market? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3448 348 348 338 352 354 350 331 355 329Weighted Base 3423 339 330 354 348 347 366 341 354 303

2411 271 246 231 236 238 247 261 234 209 

70% 80% 74% 65% 68% 68% 67% 77% 66% 69% 

DEFGIJK di DefgI 

Yes 

683 42 58 80 80 85 78 65 80 57 

20% 12% 18% 23% 23% 24% 21% 19% 23% 19% 

B B Bk B b B b 

No 

329 26 26 43 31 24 41 15 41 37 

10% 8% 8% 12% 9% 7% 11% 4% 11% 12% 

H h H H fH 

Not sure 

3423 339 330 354 348 347 366 341 354 303 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

343 340 238 

70% 

57 17% 

45 13% 

fH 

340 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

696 690 704 6669 702 713 6517 468 484 4

77% 67% 68% 

MNo 

100 160 163 1

15% 23% 23% 

L L 

52 74 65 

8% 11% 9% 

669 702 713 6100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q530 

Q535. How would you rate this model in terms of typical energy efficiency compared to all refrigerators sold in the market? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 2829 310 308 283 273 287 289 268 256 261 294Weighted Base 2821 325 290 285 254 278 304 286 260 258 281

1978 227 198 210 184 247 284 195 188 185 60 

70% 70% 68% 74% 72% 89% 93% 68% 72% 72% 21% 

K K K K BCDEHIJK BCDEHIJK K K K 

Top 2 Box(Net) 

324 20 13 44 37 51 52 35 39 29 4 

11% 6% 4% 16% 14% 18% 17% 12% 15% 11% 1% 

K BCK BCK BCK BCK bCK BCK CK 

One of the best in the market 

1654 207 185 166 147 196 232 160 149 156 56 

59% 64% 64% 58% 58% 71% 76% 56% 57% 61% 20% 

K K K K DEHIjK BCDEHIJK K K K 

Above average 

478 51 46 31 33 28 15 44 31 62 137 

17% 16% 16% 11% 13% 10% 5% 15% 12% 24% 49% 

G G g G g G G bcDEFGhI BCDEFGHIJ 

About average 

365 47 46 44 37 4 5 47 42 10 84 

13% 14% 16% 15% 15% 1% 2% 16% 16% 4% 30% 

FGJ FGJ FGJ FGJ FGJ FGJ BCDEFGHIJ 

Bottom 2 Box(Net) 

351 46 42 43 37 3 5 45 40 10 82 

12% 14% 14% 15% 14% 1% 2% 16% 15% 4% 29% 

FGJ FGJ FGJ FGJ FGJ FGJ BCDEFGHIJ 

Below average 

14 * 4 1 * 1 - 2 3 - 2 One of the worst in * * 1% * * * - 1% 1% - 1% the market 

3.7 3.6 3.6 3.7 3.7 4.1 4.1 3.6 3.7 3.8 2.9 

K K cK cK BCDEHIJK BCDEHIJK K K BCK 

Mean Standard Deviation 0.85 0.81 0.85 0.91 0.89 0.59 0.53 0.92 0.94 0.69 0.76Standard Error 0.02 0.05 0.05 0.05 0.05 0.03 0.03 0.06 0.06 0.04 0.04Median 4 4 4 4 4 4 4 4 4 4 3

2821 325 290 285 254 278 304 286 260 258 281 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

618 556 576 5615 538 582 5425 393 531 3

69% 73% 91% 

LMO 

33 81 103 

5% 15% 18% 

L L 

392 312 428 3

64% 58% 74% 

o LMO

97 65 42 16% 12% 7% 

N n 

93 80 9 15% 15% 2% 

N N 

88 79 8 14% 15% 1% 

N N 

4 1 1 

1% * * 

3.6 3.7 4.1 3

L LMO 

0.83 0.90 0.56 0.0.03 0.04 0.02 0.

4 4 4 

615 538 582 5100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q530 

Q535. How would you rate this model in terms of typical energy efficiency compared to all dishwashers sold in the market? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 2401 269 261 220 242 243 235 229 226 225Weighted Base 2411 271 246 231 236 238 247 261 234 209

728 21 22 32 28 208 223 32 23 113 

30% 8% 9% 14% 12% 87% 91% 12% 10% 54% 

BCDEHIJK BCDEHIJK BCDEHIK 

Top 2 Box(Net) 

133 4 5 12 4 31 34 10 7 26 

6% 2% 2% 5% 2% 13% 14% 4% 3% 12% 

K BCDEHIK BCDEHIK K k BCDEHIK 

One of the best in the market 

596 17 17 20 24 176 190 22 16 87 

25% 6% 7% 9% 10% 74% 77% 9% 7% 42% 

BCDEHIJK BCDEHIJK BCDEHIK 

Above average 

1597 232 204 196 205 28 21 223 198 84 

66% 85% 83% 85% 87% 12% 8% 85% 85% 40% 

FGJ FGJ FGJ FGJ FGJ FGJ FG 

About average 

86 19 20 2 3 2 2 6 13 12 

4% 7% 8% 1% 1% 1% 1% 2% 6% 6% 

DEFGhk DEFGHK deFG DeFG 

Bottom 2 Box(Net) 

85 19 20 2 3 1 2 6 13 12 

4% 7% 8% 1% 1% * 1% 2% 6% 6% 

DEFGhk DEFGHK deFG DeFG 

Below average 

1 - - - - 1 - * - - One of the worst in * - - - - * - * - - the market 

3.3 3.0 3.0 3.2 3.1 4.0 4.0 3.1 3.1 3.6 

BCik b BCDEHIJK BCDEHIJK bc BCDEHIK 

Mean Standard Deviation 0.63 0.44 0.48 0.52 0.41 0.55 0.51 0.50 0.49 0.78Standard Error 0.01 0.03 0.03 0.04 0.03 0.04 0.03 0.03 0.03 0.05Median 3 3 3 3 3 4 4 3 3 4

2411 271 246 231 236 238 247 261 234 209 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

251 238 

25 11% 

--

25 11% 

207 

87% 

FGJ 

6 

2% 

6 2% 

--

3.1 

0.35 0.02 

3 

238 100% 

Cell 

1 & 2 

(l) 

530 517 

43 

8% 

9 2% 

34 

7% 

435 

84% 

N 

38 

7% 

MNo 

38 

7% 

MNo 

--

3.0 

0.46 0.02 

3 

517 100% 

Cell 

3 & 4 

(m) 

462 468 

61 13% 

l 

16 

3% 

45 10% 

401 

86% 

N 

6 

1% 

6 1% 

--

3.2 

L 

0.47 0.02 

3 

468 100% 

Cell 

5 & 6 

(n) 

478 484 431 

89% 

LMO 

65 

13% 

LMO

366 

76% 

LMO

49 10% 

4 

1% 

4 1% 

1 

* 

4.0 

LMO 

0.53 0.02 

4 

484 100% 

Ce

7 & 

44

4

mm

3

0.0.

41
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded No Or Not Sure to Q530 

Q540. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice sold in the market? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 734 49 42 78 85 74 77 88 103 76Weighted Base 738 42** 41** 82* 107* 72* 69* 98* 92* 65*

172 15 9 14 20 17 20 27 21 10 

23% 36% 22% 18% 19% 24% 29% 28% 23% 16% 

Yes 

352 19 17 44 51 30 34 51 45 30 

48% 46% 41% 54% 48% 42% 49% 52% 49% 46% 

No 

213 7 15 23 35 25 15 20 26 25 

29% 18% 37% 29% 33% 35% 22% 21% 29% 39% 

h 

Not sure 

738 42 41 82 107 72 69 98 92 65 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

62 

69** 

18 

26% 31 45% 

20 

28% 69 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

91 163 151 1

83* 189* 142* 1

24 35 37 

29% 18% 26% 36 95 64 43% 51% 45% 

23 58 40 

27% 31% 29% 83 189 142 1

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded No Or Not Sure to Q530 

Q540. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized dishwashers sold in the market? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1047 79 87 118 110 111 115 102 129 104Weighted Base 1012 68* 84* 123* 111* 109* 119* 80* 121* 94*

430 29 31 53 36 55 54 34 58 32 

42% 42% 37% 43% 32% 50% 45% 42% 48% 34% 

e e 

Yes 

328 18 31 36 47 37 36 34 35 37 

32% 26% 36% 29% 42% 34% 30% 42% 29% 39% 

k K k K K 

No 

255 21 22 34 28 18 29 12 28 25 

25% 31% 27% 27% 25% 16% 25% 15% 23% 27% 

fh 

Not sure 

1012 68 84 123 111 109 119 80 121 94 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

92 

103* 

47 46% 

19 19% 

37 36% 

FH 

103 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

166 228 226 2

152* 234 228 2

60 89 109 40% 38% 48% 

48 83 72 32% 35% 32% 

44 62 47 29% 26% 20% 

152 234 228 2100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q545. How would you say this model is in terms of typical energy efficiency compared to all similarly-sized refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice 

Refrigerator 

Base: All Qualified Respondents Who Responded Yes to Q540 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 162 13 11 19 16 15 20 19 26 13 10 24 35 35 Weighted Base 172* 15** 9** 14** 20** 17** 20** 27** 21** 10** 18** 24** 35** 37** 48Top 2 Box(Net)	 99 8 7 9 9 10 16 17 14 5 4 15 18 26 

57% 52% 74% 65% 45% 60% 79% 64% 67% 45% 20% 60% 53% 70% 

One of the best in 21 * 3 1 5 1 2 2 5 * - 4 6 4 the market 12% 3% 36% 10% 24% 8% 12% 6% 23% 3% - 15% 18% 10%  Above average	 78 7 3 8 4 9 13 16 9 4 4 11 12 22 

45% 49% 38% 55% 21% 52% 66% 58% 43% 42% 20% 45% 35% 60% 

About average	 59 7 2 3 11 2 4 8 4 5 13 10 14 6 

34% 48% 26% 23% 55% 11% 21% 30% 18% 45% 70% 40% 41% 17% 

Bottom 2 Box(Net) 14 - - 2 - 5 - 2 3 1 2 - 2 5 

8% - - 13% - 29% - 6% 15% 10% 11% - 5% 13% 

Below average 14 - - 2 - 5 - 2 3 1 2 - 2 5 

8% - - 13% - 29% - 6% 15% 8% 11% - 5% 13% 

 One of the worst in	 * - - - - - - - - * - - - - the market	 * - - - - - - - - 2% - - - - Mean 3.6 3.5 4.1 3.6 3.7 3.4 3.9 3.6 3.7 3.4 3.1 3.8 3.7 3.7 3Standard Deviation 0.81 0.57 0.83 0.86 0.86 1.02 0.59 0.69 1.00 0.79 0.56 0.71 0.85 0.84 0.Standard Error 0.06 0.16 0.25 0.20 0.21 0.26 0.13 0.16 0.20 0.22 0.18 0.15 0.14 0.14 0.Median 4 4 4 4 3 4 4 4 4 3 3 4 4 4 Sigma 172 15 9 14 20 17 20 27 21 10 18 24 35 37 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded Yes to Q540 

Q545. How would you say this model is in terms of typical energy efficiency compared to all similarly-sized dishwashers sold in the market? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 442 34 39 47 34 46 54 48 61 35Weighted Base 430 29** 31** 53** 36** 55** 54** 34** 58** 32**

148 3 1 8 9 51 53 2 7 11 

34% 9% 4% 16% 25% 93% 98% 7% 13% 35% Top 2 Box(Net) 40 2 - 4 4 16 12 - 1 1 One of the best in 9% 6% - 7% 11% 30% 22% - 2% 3% the market 

108 1 1 5 5 35 41 2 6 10 Above average 25% 3% 4% 9% 13% 63% 76% 7% 11% 32%262 25 25 44 27 * 1 30 48 18 

61% 88% 81% 83% 74% 1% 2% 89% 83% 56% About average 19 1 5 1 * 3 - 1 3 3 

5% 3% 15% 1% 1% 6% - 4% 5% 10% Bottom 2 Box(Net) 

19 1 4 1 * 3 - 1 3 3 Below average 4% 3% 12% 1% 1% 6% - 4% 5% 10%

1 - 1 - - - - - - - One of the worst in * - 3% - - - - - - - the market 

Mean 3.4 3.1 2.9 3.2 3.4 4.2 4.2 3.0 3.1 3.3Standard Deviation 0.72 0.55 0.51 0.59 0.70 0.73 0.45 0.34 0.46 0.69Standard Error 0.03 0.09 0.08 0.09 0.12 0.11 0.06 0.05 0.06 0.12Median 3 3 3 3 3 4 4 3 3 3

430 29 31 53 36 55 54 34 58 32 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

44 

47** 

1 

3% 

-

-

1 

3% 

44 93% 

2 

4% 

2 

4% 

-

-

3.0 

0.27 0.04 

3 

47 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

73 81 100 1

60* 89* 109* 9

4 17 104 

7% 19% 96% 

LMO 

2 8 28 

3% 9% 26% 

o LMO

2 9 76 

4% 11% 70% 

LMO

51 71 1 84% 79% 1% 

N N 

6 1 3 

9% 1% 3% 

m 

5 1 3 

8% 1% 3% 

1 - - 1% - - 

3.0 3.3 4.2 3

Lo LMO 

0.54 0.64 0.61 0.0.06 0.07 0.06 0.

3 3 4 

60 89 109 

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q606. Can rank according to yearly operating costs - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3888 401 369 406 387 383 401 403 385 374 

91% 93% 90% 88% 93% 92% 94% 91% 91% 92% 

cDk 

Yes 

147 13 11 23 14 15 11 10 20 10 

3% 3% 3% 5% 3% 4% 3% 2% 5% 2% 

No 

224 17 32 30 17 17 12 29 19 24 

5% 4% 8% 6% 4% 4% 3% 7% 5% 6% 

befG g g 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 380 

89% 

19 

4% 

27 

6% g 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8770 792 784 7

91% 90% 93% 

24 37 26 

3% 4% 3% 

49 46 29 

6% 5% 3% n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q606. Can rank according to yearly operating costs - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3825 378 361 393 369 375 401 393 400 369 

90% 88% 88% 86% 89% 90% 94% 89% 94% 91% 

BCDEH BCDEH 

Yes 

191 21 32 26 24 16 9 20 9 22 

4% 5% 8% 6% 6% 4% 2% 5% 2% 5% 

fGIK GI gI gi 

No 

243 33 19 39 24 23 15 29 15 16 

6% 8% 5% 8% 6% 6% 4% 7% 4% 4% 

gi cGIj 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 384 

90% 

12 

3% 

29 

7% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8739 763 776 7

88% 87% 92% 

LM 

53 50 25 

6% 6% 3% 

NO No 

51 63 38 

6% 7% 5% 

n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked Most Expensive - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3946 397 391 395 394 395 400 393 395 393Weighted Base 3888 401 369 406 387 383 401 403 385 374

416 43 42 44 33 25 38 55 48 42 

11% 11% 11% 11% 8% 7% 9% 14% 12% 11% 

f eF F f 

K 

6 2 1 - - - - 2 - -

* * * - - - - 1% - -

L 

3336 337 313 352 335 355 340 331 329 327 

86% 84% 85% 87% 87% 93% 85% 82% 85% 88% 

BCDEGHIjK 

M 

130 19 14 9 19 3 23 15 8 5 

3% 5% 4% 2% 5% 1% 6% 4% 2% 1% 

Fj F FJ dFiJ f 

J 

3888 401 369 406 387 383 401 403 385 374 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

393 380 

47 12% 

F 

1 

* 

317 

83% 

15 

4% 

F 

380 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7770 792 784 7

85 77 63 111% 10% 8% 

3 - - 

* - - 

650 687 695 6

84% 87% 89% 

lO 

32 28 26 

4% 4% 3% 

770 792 784 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 2nd Most Expensive - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3946 397 391 395 394 395 400 393 395 393 393Weighted Base 3888 401 369 406 387 383 401 403 385 374 380

30 11 - 4 - 1 - 3 1 - 10 

1% 3% - 1% - * - 1% * - 3% 

CEFGIJ CEFGiJ 

K 

477 50 58 50 37 32 43 55 57 41 54 

12% 12% 16% 12% 10% 8% 11% 14% 15% 11% 14% 

eF F f 

L 

129 20 16 9 17 2 23 15 8 5 13 

3% 5% 4% 2% 4% 1% 6% 4% 2% 1% 3% 

FJ Fj Fj dFiJ F F 

M 

3252 320 295 342 332 347 335 330 318 328 303 

84% 80% 80% 84% 86% 91% 84% 82% 83% 88% 80% 

k BCDGHIK BCK 

J 

3888 401 369 406 387 383 401 403 385 374 380 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7770 792 784 7

11 4 1 

1% 1% * 

N 

108 87 76 1

14% 11% 10% 

n 

36 27 25 

5% 3% 3% 

615 674 682 6

80% 85% 87% 

L Lo 

770 792 784 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 3rd Most Expensive - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3946 397 391 395 394 395 400 393 395 393Weighted Base 3888 401 369 406 387 383 401 403 385 374

24 3 6 1 6 - 2 2 * 1 

1% 1% 2% * 2% - * * * * 

fi fi 

K 

3368 336 309 355 344 350 357 344 328 332 

87% 84% 84% 87% 89% 92% 89% 86% 85% 89% 

k BChIK k k 

L 

139 16 9 14 11 5 19 16 16 16 

4% 4% 2% 3% 3% 1% 5% 4% 4% 4% 

f F f f f 

M 

357 45 46 36 25 28 24 41 41 25 

9% 11% 12% 9% 6% 7% 6% 10% 11% 7% 

eg EfGj g 

J 

3888 401 369 406 387 383 401 403 385 374 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

393 380 

3 

1% 

314 

83% 

17 

4% 

f 

46 12% 

EfGj 

380 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7770 792 784 7

9 7 2 

1% 1% * 

n 

644 699 707 6

84% 88% 90% 

l LO 

25 25 24 

3% 3% 3% 

91 61 52 12% 8% 7% 

MN 

770 792 784 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 4th Most Expensive - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3946 397 391 395 394 395 400 393 395 393 393Weighted Base 3888 401 369 406 387 383 401 403 385 374 380

3417 343 322 356 348 357 362 343 336 331 320 

88% 86% 87% 88% 90% 93% 90% 85% 87% 89% 84% 

k BCdHIjK k 

K 

37 13 2 1 6 - 2 2 * 1 11 

1% 3% * * 1% - * * * * 3% 

CDFGHIJ f cDFGHIJ 

L 

284 27 32 30 23 21 19 41 32 26 33 

7% 7% 9% 7% 6% 5% 5% 10% 8% 7% 9% 

fG 

M 

150 17 14 18 10 5 19 17 17 16 16 

4% 4% 4% 5% 3% 1% 5% 4% 4% 4% 4% 

f f F F f f f f 

J 

3888 401 369 406 387 383 401 403 385 374 380 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7770 792 784 7665 704 719 6

86% 89% 92% 

LO 

15 7 2 

2% 1% * 

NO 

59 53 40 

8% 7% 5% 

31 29 24 

4% 4% 3% 

770 792 784 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked Most Expensive - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389Weighted Base 3825 378 361 393 369 375 401 393 400 369

395 35 38 49 38 39 37 38 36 48 

10% 9% 11% 12% 10% 10% 9% 10% 9% 13% 

K 

13 1 3 2 - 1 - 2 3 -

* * 1% 1% - * - * 1% -

L 

3282 320 312 330 317 329 351 336 342 312 

86% 85% 86% 84% 86% 88% 87% 85% 86% 85% 

M 

136 22 9 12 14 6 13 17 19 9 

4% 6% 3% 3% 4% 2% 3% 4% 5% 3% 

F f f 

J 

3825 378 361 393 369 375 401 393 400 369 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

391 384 

37 10% 

1 

* 

333 

87% 14 

4% 

384 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7739 763 776 7

73 87 76 10% 11% 10% 

4 2 1 

1% * * 

632 647 679 6

85% 85% 87% 31 26 19 

4% 3% 2% 

739 763 776 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 2nd Most Expensive - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389Weighted Base 3825 378 361 393 369 375 401 393 400 369

10 1 2 1 - 1 2 2 1 -

* * 1% * - * 1% 1% * -

K 

466 42 45 61 50 45 37 47 44 46 

12% 11% 13% 16% 14% 12% 9% 12% 11% 13% 

g 

L 

137 19 11 12 14 6 13 18 21 9 

4% 5% 3% 3% 4% 2% 3% 4% 5% 3% 

f f F 

M 

3212 317 303 319 304 323 349 327 334 314 

84% 84% 84% 81% 82% 86% 87% 83% 84% 85% 

J 

3825 378 361 393 369 375 401 393 400 369 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

391 384 

-

-

48 12% 

14 

4% 

323 

84% 

384 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7739 763 776 7

3 1 3 

* * * 

87 112 83 12% 15% 11% 

n 

30 26 19 

4% 3% 2% 

620 623 671 6

84% 82% 86% 

m 

739 763 776 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 3rd Most Expensive - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389Weighted Base 3825 378 361 393 369 375 401 393 400 369

22 7 3 3 - 1 2 - 2 1 

1% 2% 1% 1% - * * - 1% * 

eh 

K 

3333 332 313 329 319 328 362 345 351 322 

87% 88% 87% 84% 86% 88% 90% 88% 88% 87% 

D 

L 

124 15 9 13 9 7 21 13 12 12 

3% 4% 2% 3% 2% 2% 5% 3% 3% 3% 

f 

M 

346 25 37 48 42 39 16 36 35 34 

9% 6% 10% 12% 11% 10% 4% 9% 9% 9% 

G bG bG G G G G 

J 

3825 378 361 393 369 375 401 393 400 369 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

391 384 

4 

1% 

332 

86% 

14 

4% 

35 

9% 

G 

384 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7739 763 776 7

10 3 2 

1% * * 

o 

644 648 691 6

87% 85% 89% 

m 

24 22 29 

3% 3% 4% 

61 90 55 

8% 12% 7% 

N 

739 763 776 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 4th Most Expensive - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389Weighted Base 3825 378 361 393 369 375 401 393 400 369

3398 336 319 340 331 333 361 353 361 321 

89% 89% 88% 86% 90% 89% 90% 90% 90% 87% 

K 

14 4 1 1 - * 2 * 2 1 

* 1% * * - * * * 1% * 

L 

283 24 30 38 29 33 16 27 26 35 

7% 6% 8% 10% 8% 9% 4% 7% 6% 10% 

g G g G G 

M 

131 15 12 15 9 8 23 13 12 12 

3% 4% 3% 4% 2% 2% 6% 3% 3% 3% 

ef 

J 

3825 378 361 393 369 375 401 393 400 369 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

391 384 344 

89% 

4 

1% 

24 

6% 

12 

3% 

384 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7739 763 776 7654 672 694 7

89% 88% 89% 

4 1 2 

1% * * 

54 67 49 

7% 9% 6% 

27 23 31 

4% 3% 4% 

739 763 776 7100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q615. Please rank these refrigerators according to their typical yearly operating costs, 

starting with the most expensive to operate, and then moving to the second most expensive to operate, and then the third most expensive to operate. 

Refrigerator 

Base: Total For Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Weighted Base 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

Correct Order 3227 316 295 340 326 347 335 327 318 323 301 611 665 682 6

76% 73% 71% 74% 78% 84% 79% 74% 75% 79% 71% 72% 76% 81% 

k BCDHIK ck cK LmO 

Incorrect Order 661 84 75 66 61 36 67 76 66 50 79 159 127 102 1

16% 20% 18% 14% 15% 9% 16% 17% 16% 12% 19% 19% 15% 12% 

FJ Fj f F F F F Fj mN 

Cannot Rank 147 13 11 23 14 15 11 10 20 10 19 24 37 26 

3% 3% 3% 5% 3% 4% 3% 2% 5% 2% 4% 3% 4% 3% 

Not Sure 224 17 32 30 17 17 12 29 19 24 27 49 46 29 

5% 4% 8% 6% 4% 4% 3% 7% 5% 6% 6% 6% 5% 3% 

befG g g g n 

Sigma 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q615. Please rank these dishwashers according to their typical yearly operating costs, 

starting with the most expensive to operate, and then moving to the second most expensive to operate, and then the third most expensive to operate. 

Dishwasher 

Base: Total For Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Weighted Base 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

Correct Order 3182 313 299 317 304 322 346 326 330 307 318 612 622 668 6

75% 73% 73% 69% 73% 78% 81% 74% 78% 75% 75% 73% 71% 80% 

D BCDEhk D LM 

Incorrect Order 643 65 62 76 65 52 56 67 70 62 66 127 141 108 1

15% 15% 15% 17% 16% 13% 13% 15% 17% 15% 16% 15% 16% 13% 

Cannot Rank 191 21 32 26 24 16 9 20 9 22 12 53 50 25 

4% 5% 8% 6% 6% 4% 2% 5% 2% 5% 3% 6% 6% 3% 

fGIK GI gI gi NO No 

Not Sure 243 33 19 39 24 23 15 29 15 16 29 51 63 38 

6% 8% 5% 8% 6% 6% 4% 7% 4% 4% 7% 6% 7% 5% 

gi cGIj n 

Sigma 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Refrigerator 

Q620. What is the difference in typical yearly operating costs, measured in dollars, between these two models? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3585 364 344 360 358 365 361 378 354 346 

84% 84% 84% 79% 86% 88% 85% 85% 84% 85% 

D D d d d 

Correct Response 

619 61 62 89 56 47 58 62 64 57 

15% 14% 15% 19% 13% 11% 14% 14% 15% 14% 

eFg 

Incorrect Response 

55 7 6 10 3 2 7 3 6 5 

1% 2% 1% 2% 1% 1% 2% 1% 1% 1% 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 355 

83% 

64 15% 

7 2% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8708 718 726 7

84% 82% 86% 

m 

123 145 104 1

15% 17% 12% 

n 

13 12 9 

2% 1% 1% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Refrigerator 

Q620. What is the difference in typical yearly operating costs, measured in dollars, between these two models? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3079 298 308 305 286 302 293 324 342 307 

72% 69% 75% 67% 69% 73% 69% 73% 81% 75% 

d BDEFGhk D 

Correct Response 

1097 124 93 134 128 110 126 109 76 93 

26% 29% 23% 29% 31% 27% 30% 25% 18% 23% 

I I cIj I cI i 

Incorrect Response 

83 9 11 19 4 3 6 10 5 7 

2% 2% 3% 4% 1% 1% 2% 2% 1% 2% 

f EFgi 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 313 

74% 

103 

24% 

9 

2% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8606 591 595 6

72% 68% 71% 

lM

217 262 236 1

26% 30% 28% 

O O 

20 23 9 

2% 3% 1% 

n 

844 876 840 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q606 

Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Refrigerator 

Unweighted Base Weighted Base 

Top 4 Box (Net) Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Important 

9 

8 7 Middle 5 Box(Net) 

Middle 3 Box(Net) 6 

5 

4 3 

2 

1 

Not At All Important Not Sure 

Total 

(a) 

3946 3888 1431 

37% 

1133 

29% 

756 

19% 

481 

12% 

275 

7% 

377 

10% 

299 

8% 

1467 

38% 

916 

24% 

273 

7% 

454 

12% 

190 

5% 

253 

6% 

382 

10% 

362 

9% 

531 

14% 

12 

* 

Cell 

1 

(b) 

397 401 115 

29% 

88 22% 

56 14% 

46 12% 

10 

2% 

33 

8% 

26 

7% 

147 

37% 

102 

26% 

j 

28 

7% 

50 12% 

25 

6% 

I 

19 

5% 

43 11% 

46 11% 

FG 

73 18% 

FGHj 

4 

1% 

Cell 

2 

(c) 

391 369 112 

30% 

86 23% 

56 15% 

28 

8% 

28 

8% 

B 

31 

8% 

26 

7% 

151 

41% 

104 

28% 

egJ 

36 10% 53 14% 

J 

14 

4% 

21 

6% 

44 12% 

f 

38 10% 

FG 

48 13% 

1 

* 

Cell 

3 

(d) 

395 406 132 

33% 

100 

25% 61 15% 

43 11% 

18 

4% 

39 10% 

33 

8% 

157 

39% 

108 

27% 

J 

27 

7% 

55 14% 

j 

26 

7% 

I 

16 

4% 

38 

9% 

43 11% 

FG 

67 17% 

Fg 

1 

* 

Cell Cell Cell Cell 

4 5 6 7 

(e) (f) (g) (h) 

394 395 400 393 387 383 401 403 143 175 193 143 

37% 46% 48% 35% 

bk BCDeHK BCDEHiK 

121 141 168 107 

31% 37% 42% 26% 

BcK BCDHK BCDEHIjK 

81 96 112 78 21% 25% 28% 19% 

bk BCDK BCDeHiK 

59 49 69 55 15% 13% 17% 14% 

C c CdjK C 

22 47 43 23 

6% 12% 11% 6% b BDEHiK BDehK b 

40 44 55 29 10% 12% 14% 7% 

bcHK 

22 34 26 36 

6% 9% 6% 9% 

133 155 140 158 

34% 40% 35% 39% 81 95 83 91 21% 25% 21% 23% 

j 

21 34 24 24 

6% 9% 6% 6% 

42 36 41 52 11% 9% 10% 13% 

17 25 18 16 

4% 7% 5% 4% 

I 

29 26 31 30 

8% 7% 8% 7% 

d 

41 27 35 30 11% 7% 9% 7% 

35 19 15 64 

9% 5% 4% 16% 

G EFGIjK 

56 38 43 45 15% 10% 11% 11% 

1 4 - -

* 1% - -

Cell Cell 

8 9 

(i) (j) 

395 393 385 374 149 158 

39% 42% 

BcK BCDK 

117 123 

30% 33% 

bK BCdK 

78 84 20% 22% 

bk BcdK 

52 42 13% 11% 

c 

27 42 

7% 11% 

B BDEhK 

38 39 10% 10% 

33 36 

8% 10% 

149 130 

39% 35% 85 66 22% 18% 

26 21 

7% 6% 

52 30 14% 8% 

j 

7 16 2% 4% 

32 28 

8% 8% 

d 

39 40 10% 11% 

31 37 

8% 10% 

g fG 

49 42 13% 11% 

- 1 

- * 

Cell 

10 

(k) 

393 380 110 

29% 

83 22% 54 14% 

38 10% 

16 

4% 

29 

8% 

28 

7% 

148 

39% 

100 

26% 

J 

33 

9% 

44 11% 

23 

6% 

I 

20 

5% 

46 12% 

f 

35 

9% 

fG 

69 18% 

FGHj 

-

-

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7770 792 784 7227 276 368 2

29% 35% 47% 

LMO 

175 221 308 2

23% 28% 39% 

l LMO 

112 142 209 1

15% 18% 27% 

LMO 

74 102 118 110% 13% 15% 

L 

37 40 90 

5% 5% 12% 

LMO

63 79 100 

8% 10% 13% 

Lo

52 55 60 

7% 7% 8% 

298 289 295 3

39% 37% 38% 

206 189 178 1

27% 24% 23% 

64 48 58 

8% 6% 7% 

103 98 76 1

13% 12% 10% 

40 44 43 

5% 6% 6% 

o o 

40 45 57 

5% 6% 7% 

87 79 62 11% 10% 8% 

84 77 34 11% 10% 4% 

N N 

121 123 81 

16% 16% 10% 

N N 

5 2 4 

1% * 1% 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being 

"extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Refrigerator 

Base: Qualified Respondents Who Responded "Yes" to Q606 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 3888 401 369 406 387 383 401 403 385 374 380 770 792 784 7

Bottom 4 Box (Net) 1528 180 152 164 161 109 125 168 150 148 170 332 325 234 3

39% 45% 41% 40% 42% 28% 31% 42% 39% 40% 45% 43% 41% 30% 

FG FG Fg FG FG Fg Fg FG N N 

Bottom 3 Box (Net) 1276 161 131 148 132 83 94 138 119 119 150 292 280 177 2

33% 40% 35% 37% 34% 22% 23% 34% 31% 32% 39% 38% 35% 23% 

FGIj FG FG FG FG Fg Fg FGi N N 

Bottom 2 Box (Net) 893 119 86 110 91 57 59 109 80 80 104 205 201 115 1

23% 30% 23% 27% 23% 15% 15% 27% 21% 21% 27% 27% 25% 15% 

FGIj FG FG FG FG fg FG N N 

Mean 4.9 4.3 4.6 4.5 4.9 5.7 5.7 4.8 5.0 5.1 4.3 4.4 4.7 5.7 4

b BCDEHijK BCDEHIjK BK BK LMO 

Standard Deviation 3.41 3.40 3.22 3.37 3.51 3.26 3.39 3.42 3.39 3.43 3.34 3.32 3.44 3.33 3.Standard Error 0.05 0.17 0.16 0.17 0.18 0.16 0.17 0.17 0.17 0.17 0.17 0.12 0.12 0.12 0.Median 5 4 5 5 5 6 6 5 5 5 4 5 5 6 Sigma 3888 401 369 406 387 383 401 403 385 374 380 770 792 784 7

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q606 

Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Dishwasher 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Important 

9 

8 

7 

Middle 5 Box(Net) Middle 3 Box(Net) 6 

5 

4 3 

2 

1 

Not At All Important Not Sure 

Cell 

Total 1 

(a) (b) 

3907 386 3825 378 1301 116 

34% 31% 

1020 86 

27% 23% 

650 56 

17% 15% 

419 39 

11% 10% 

231 16 

6% 4% 

370 30 

10% 8% 

281 30 

7% 8% 

i 

1275 118 

33% 31% 

811 72 

21% 19% 

237 22 

6% 6% 

448 43 

12% 11% 

125 7 

3% 2% 

183 16 

5% 4% 

294 29 

8% 8% 

462 40 

12% 11% 

767 105 

20% 28% 

CdeFGIJ 

7 * 

* * 

Cell 

2 

(c) 

391 361 

96 27% 

71 20% 

41 11% 

29 

8% 

13 

4% 

29 

8% 

25 

7% 

120 

33% 

71 20% 18 

5% 

42 12% 

10 

3% 

24 

7% 

41 11% 

eFh 

58 16% 

efgK 

69 19% 

g 

3 

1% 

Cell 

3 

(d) 

386 393 130 

33% 

91 23% 56 14% 

36 

9% 

19 

5% 

36 

9% 

38 10% 

I 

144 

37% 

Ij 

91 23% 26 

7% 

52 13% 

j 

12 

3% 

15 

4% 

29 

7% 

47 12% 

81 21% 

G 

1 

* 

Cell Cell Cell 

4 5 6 

(e) (f) (g) 

382 393 400 369 375 401 127 154 173 

34% 41% 43% 

c BCdHK BCDeHiK 

104 116 141 

28% 31% 35% 

Ck bCdhK BCDHK 

56 74 89 15% 20% 22% 

C bCDeK 

33 41 64 

9% 11% 16% 

CDEK 

23 32 25 

6% 9% 6% 

bCh 

48 42 52 13% 11% 13% 

Hk H Hk 

23 38 32 

6% 10% 8% 

I i 

132 143 138 

36% 38% 34% 

i IJ 

89 86 86 24% 23% 22% 19 26 30 

5% 7% 8% 

53 41 39 14% 11% 10% 

J 

17 18 17 

5% 5% 4% 

k bk 

19 19 20 

5% 5% 5% 

24 19 28 

7% 5% 7% 

36 39 41 10% 10% 10% 

73 58 53 20% 15% 13% 

g 

* - -

* - -

Cell Cell Cell 

7 8 9 

(h) (i) (j) 

387 402 389 393 400 369 120 141 139 

30% 35% 38% 

c CK 

90 126 116 23% 31% 31% 

bCdhK bCdhK 

71 87 69 18% 22% 19% 

c bCDeK C 

54 45 47 14% 11% 13% 

ck 

16 42 22 

4% 11% 6% 

BCDHjk 

20 38 47 

5% 10% 13% 

h Hk 

29 15 23 

7% 4% 6% 

i 

137 110 104 

35% 28% 28% 

87 81 68 22% 20% 18% 19 25 28 

5% 6% 7% 

57 42 28 14% 10% 8% 

J 

11 15 12 

3% 4% 3% 

20 14 13 

5% 4% 3% 

24 31 26 

6% 8% 7% 

50 58 58 13% 14% 16% 

ek 

92 74 64 23% 18% 17% 

FG 

- 2 1 

- * * 

Cell 

10 

(k) 

391 384 106 

28% 

80 21% 52 14% 

30 

8% 

22 

6% 

27 

7% 

26 

7% 

130 

34% 

80 21% 24 

6% 

49 13% 

j 

6 2% 

23 

6% 

42 11% 

Fh 

36 

9% 

97 25% 

FGij 

* 

* 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7739 763 776 7212 257 327 2

29% 34% 42% 

LMO 

156 195 257 2

21% 26% 33% 

LMo 

97 111 163 113% 15% 21% 

LM L

68 69 105 

9% 9% 14% 

LM

29 42 57 

4% 6% 7% 

L 

59 84 95 

8% 11% 12% 

o lO

55 62 70 

7% 8% 9% 

o

237 276 281 2

32% 36% 36% 

142 180 172 1

19% 24% 22% 40 45 57 

5% 6% 7% 

86 105 81 12% 14% 10% 

17 29 35 

2% 4% 5% 

l 

40 34 39 

5% 4% 5% 

70 53 48 

9% 7% 6% n 

98 82 80 113% 11% 10% 

175 155 111 1

24% 20% 14% 

N N 

3 1 - 

* * - 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being 

"extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Dishwasher 

Base: Qualified Respondents Who Responded "Yes" to Q606 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 3825 378 361 393 369 375 401 393 400 369 384 739 763 776 7

Bottom 4 Box (Net) 1706 190 192 172 153 135 142 186 176 161 198 382 325 277 3

45% 50% 53% 44% 41% 36% 35% 47% 44% 44% 52% 52% 43% 36% 

eFG dEFGij g FG fg g EFG MNo N 

Bottom 3 Box (Net) 1523 174 168 157 133 116 122 166 162 148 175 342 290 238 3

40% 46% 47% 40% 36% 31% 30% 42% 41% 40% 46% 46% 38% 31% 

EFG EFG fG FG FG fG eFG MN N 

Bottom 2 Box (Net) 1228 145 127 128 109 97 94 142 131 122 133 272 237 191 2

32% 39% 35% 33% 30% 26% 23% 36% 33% 33% 35% 37% 31% 25% 

eFG FG G FG G G fG 

mN N 

Mean 4.4 4.0 3.9 4.4	 4.5 5.0 5.3 4.2 4.6 4.7 3.9 3.9 4.4 5.1 4

Ck BCdHK BCDEHijK Ck bCK L LMO 

Standard Deviation 3.54 3.60 3.33 3.45 3.45 3.45 3.51 3.60 3.64 3.64 3.44 3.47 3.45 3.48 3.Standard Error 0.06 0.18 0.17 0.18 0.18 0.17 0.18 0.18 0.18 0.18 0.17 0.12 0.12 0.12 0.Median 5 3 3 5 5 5 6 4 5 5 3 3 5 5 Sigma 3825 378 361 393 369 375 401 393 400 369 384 739 763 776 7

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q631. Can rank according to their typical energy efficiency - Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3699 369 351 367 375 370 401 365 368 375 

87% 86% 85% 80% 90% 89% 94% 83% 87% 92% 

DHk DH BCDefHIK d BCDHiK 

Yes 

259 28 25 40 26 19 11 42 24 12 

6% 7% 6% 9% 6% 5% 3% 9% 6% 3% 

Gj g fGJ g FGJ g 

No 

300 34 37 51 16 25 13 35 32 20 

7% 8% 9% 11% 4% 6% 3% 8% 7% 5% 

eG EGj EFGJ eG G 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 358 

84% 

31 

7% 

GJ 

36 

9% 

EG 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8719 742 772 7

85% 85% 92% 

LMO 

53 66 30 

6% 8% 4% n N 

71 68 38 

8% 8% 5% 

N N 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q631. Can rank according to their typical energy efficiency - Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3659 369 337 368 349 381 403 365 363 366 

86% 86% 82% 80% 84% 92% 95% 82% 86% 90% 

BCDEHIK BCDEHIjK CDeHk 

Yes 

280 29 37 40 27 15 8 47 29 16 

7% 7% 9% 9% 6% 4% 2% 11% 7% 4% 

G FGJ FGJ G FGJ G 

No 

319 33 38 50 42 18 15 31 32 25 

7% 8% 9% 11% 10% 4% 3% 7% 8% 6% 

g FG FGj FG g 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 359 

84% 

31 

7% 

G 

36 

8% 

fG 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8706 717 784 7

84% 82% 93% 

LMO 

66 67 23 

8% 8% 3% 

N N 

72 92 33 

8% 10% 4% 

N No 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked Most Energy Efficient - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3751 375 365 359 378 390 399 357 363 392Weighted Base 3699 369 351 367 375 370 401 365 368 375

3347 330 324 320 331 353 373 329 338 350 

90% 89% 92% 87% 88% 95% 93% 90% 92% 93% 

dK BDEhK dK k K DeK 

K 

20 5 5 * 1 1 2 2 1 -

1% 1% 1% * * * 1% 1% * -

L 

227 20 13 39 34 13 10 20 25 21 

6% 5% 4% 11% 9% 4% 3% 5% 7% 5% 

bCFGhj CFG g 

M 

106 14 9 8 10 3 16 15 5 4 

3% 4% 3% 2% 3% 1% 4% 4% 1% 1% 

f Fj fj 

J 

3699 369 351 367 375 370 401 365 368 375 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

373 358 301 

84% 

3 

1% 

33 

9% 

CFG 

21 

6% 

dFIJ 

358 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

740 737 789 7719 742 772 7654 650 725 6

91% 88% 94% 

M 

10 1 3 

1% * * 

m 

33 73 23 

5% 10% 3% 

LNo 

23 18 20 

3% 2% 3% 

719 742 772 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked 2nd Most Energy Efficient - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3751 375 365 359 378 390 399 357 363 392 373Weighted Base 3699 369 351 367 375 370 401 365 368 375 358

27 5 3 * 2 1 - 4 3 - 9 

1% 1% 1% * * * - 1% 1% - 3% 

g DeFGJ 

K 

3329 324 320 319 334 352 372 326 334 343 305 

90% 88% 91% 87% 89% 95% 93% 89% 91% 91% 85% 

k BDEHK dK k k 

L 

100 13 14 8 9 4 17 13 5 4 13 

3% 3% 4% 2% 2% 1% 4% 4% 1% 1% 4% 

fj fij f 

M 

244 27 14 39 30 14 12 23 26 27 31 

7% 7% 4% 11% 8% 4% 3% 6% 7% 7% 9% 

g CFG cfG g G cFG 

J 

3699 369 351 367 375 370 401 365 368 375 358 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

740 737 789 7719 742 772 7

8 2 1 

1% * * 

N 

644 653 724 6

90% 88% 94% 

LMO 

26 17 21 

4% 2% 3% 

40 70 26 

6% 9% 3% 

LN 

719 742 772 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked 3rd Most Energy Efficient - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3751 375 365 359 378 390 399 357 363 392Weighted Base 3699 369 351 367 375 370 401 365 368 375

17 2 4 - 5 - - - 2 -

* * 1% - 1% - - - * -

g 

K 

332 37 21 47 35 17 26 38 32 32 

9% 10% 6% 13% 9% 5% 7% 10% 9% 9% 

F CFG f F 

L 

222 21 23 26 19 9 24 21 27 23 

6% 6% 7% 7% 5% 2% 6% 6% 7% 6% 

f F F f f F f 

M 

3128 309 302 293 316 344 351 306 307 320 

85% 84% 86% 80% 84% 93% 87% 84% 84% 85% 

dK BCDEgHIJK DK k 

J 

3699 369 351 367 375 370 401 365 368 375 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

373 358 

5 

1% 

dfghj 

47 13% 

CFG 

27 

8% 

F 

279 

78% 

358 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

740 737 789 7719 742 772 7

6 5 - 

1% 1% - 

n n 

58 83 44 

8% 11% 6% 

N 

45 45 33 

6% 6% 4% 

611 609 695 6

85% 82% 90% 

LMO 

719 742 772 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked Least Energy Efficient - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3751 375 365 359 378 390 399 357 363 392Weighted Base 3699 369 351 367 375 370 401 365 368 375

308 32 19 47 38 17 29 33 26 25 

8% 9% 5% 13% 10% 5% 7% 9% 7% 7% 

CFgiJ cF f 

K 

19 2 6 - 5 - 1 - 2 -

1% 1% 2% - 1% - * - * -

dfhj 

L 

3151 314 301 294 314 344 350 311 311 327 

85% 85% 86% 80% 84% 93% 87% 85% 84% 87% 

BCDEgHIjK dK dK 

M 

222 20 25 26 19 9 22 21 29 23 

6% 5% 7% 7% 5% 2% 6% 6% 8% 6% 

F F f F f 

J 

3699 369 351 367 375 370 401 365 368 375 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

373 358 

42 12% 

CFj 

4 

1% 

285 

80% 

27 

8% 

F 

358 100% 

Cell 

1 & 2 

(l) 

740 719 

51 

7% 

8 

1% 

n 

615 

86% 

45 

6% 

719 100% 

Cell 

3 & 4 

(m) 

737 742 

85 11% 

LN 

5 

1% 

608 

82% 

45 

6% 

742 100% 

Cell 

5 & 6 

(n) 

789 772 

46 

6% 

1 

* 

694 

90% 

lMO 

31 

4% 

772 100% 

Ce

7 & 

77

6

71
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked Most Energy Efficient - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3717 370 364 353 365 395 401 357 361 383 368Weighted Base 3659 369 337 368 349 381 403 365 363 366 359

3273 342 309 317 316 360 368 314 301 345 301 

89% 93% 92% 86% 91% 95% 91% 86% 83% 94% 84% 

DhIK dhIK IK DHIK dIK DHIK 

K 

20 * 3 3 - 1 - - 4 5 4 

1% * 1% 1% - * - - 1% 1% 1% 

L 

226 10 15 38 20 14 17 31 32 14 35 

6% 3% 4% 10% 6% 4% 4% 8% 9% 4% 10% 

BCFGJ Bfgj BcFgJ BCFGJ 

M 

141 18 10 11 12 5 17 20 25 3 19 

4% 5% 3% 3% 4% 1% 4% 5% 7% 1% 5% 

fJ j j fJ FJ cdFJ FJ 

J 

3659 369 337 368 349 381 403 365 363 366 359 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7706 717 784 7650 633 728 6

92% 88% 93% 

mO MO 

3 3 1 

* * * 

25 58 31 

4% 8% 4% 

LN L

28 23 23 

4% 3% 3% 

m

706 717 784 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked 2nd Most Energy Efficient - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3717 370 364 353 365 395 401 357 361 383 368Weighted Base 3659 369 337 368 349 381 403 365 363 366 359

20 * 3 3 - * - 5 1 4 4 

1% * 1% 1% - * - 1% * 1% 1% 

g 

K 

3189 327 288 313 318 349 368 312 302 339 274 

87% 88% 85% 85% 91% 92% 92% 85% 83% 93% 76% 

K K K cdhIK cDhIK cDhIK K k CDHIK 

L 

142 20 9 11 12 6 17 20 25 2 19 

4% 5% 3% 3% 4% 2% 4% 5% 7% 1% 5% 

FJ j j J J FJ cdFJ FJ 

M 

308 23 37 42 18 26 17 28 34 21 62 

8% 6% 11% 11% 5% 7% 4% 8% 9% 6% 17% 

bEGj bEGJ G BcEFGHIJ 

J 

3659 369 337 368 349 381 403 365 363 366 359 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

734 706 

3 

* 

614 

87% 

29 

4% 

60 

9% 

n 

706 100% 

Cell 

3 & 4 

(m) 

718 717 

3 

* 

631 

88% 

23 

3% 

60 

8% 

n 

717 100% 

Cell 

5 & 6 

(n) 

796 784 

* 

* 

717 

92% 

LmO 

24 

3% 

42 

5% 

784 100% 

Ce

7 & 

776

m

71
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked 3rd Most Energy Efficient - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3717 370 364 353 365 395 401 357 361 383 368Weighted Base 3659 369 337 368 349 381 403 365 363 366 359

4 * * 1 1 1 1 - - - -

* * * * * * * - - - -

K 

441 40 46 47 30 31 34 53 56 22 81 

12% 11% 14% 13% 8% 8% 8% 15% 16% 6% 22% 

j efgJ J eFgJ EFGJ BCDEFGhiJ 

L 

175 18 18 25 13 3 21 18 15 20 24 

5% 5% 5% 7% 4% 1% 5% 5% 4% 5% 7% 

F F F f F F F F F 

M 

3039 311 272 295 305 346 346 294 292 324 254 

83% 84% 81% 80% 87% 91% 86% 81% 80% 89% 71% 

K K K cdhiK bCDHIK K K K CDHIK 

J 

3659 369 337 368 349 381 403 365 363 366 359 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7706 717 784 7

* 2 2 

* * * 

86 77 65 112% 11% 8% 

n m

36 38 25 

5% 5% 3% 

583 600 692 5

83% 84% 88% 

LmO 

706 717 784 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked Least Energy Efficient - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3717 370 364 353 365 395 401 357 361 383 368Weighted Base 3659 369 337 368 349 381 403 365 363 366 359

363 27 25 47 32 20 34 45 60 18 55 

10% 7% 7% 13% 9% 5% 8% 12% 17% 5% 15% 

bcFJ j FJ BCEFGJ BCeFGJ 

K 

9 2 - 5 1 - - - - - * 

* 1% - 1% * - - - - - * 

fghij 

L 

3117 321 295 295 303 357 347 296 291 330 281 

85% 87% 88% 80% 87% 94% 86% 81% 80% 90% 78% 

diK DhiK diK BCDEGHIK K DHIK 

M 

171 18 17 20 13 4 22 23 12 18 23 

5% 5% 5% 6% 4% 1% 5% 6% 3% 5% 6% 

F F F f F F F F 

J 

3659 369 337 368 349 381 403 365 363 366 359 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7706 717 784 7

52 79 53 1

7% 11% 7% 

lN L

2 6 - 

* 1% - 

no 

616 598 704 5

87% 83% 90% 

O MO 

35 34 26 

5% 5% 3% 

706 717 784 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Refrigerator 

Q640. Please rank these refrigerators according to their typical energy efficiency, starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3104 307 297 293 312 343 348 304 307 320 

73% 71% 72% 64% 75% 83% 82% 69% 72% 79% 

dk DK BCDEHIK BCDeHIK dk bDHK 

Correct Order 

596 62 54 74 63 27 54 61 61 55 

14% 14% 13% 16% 15% 6% 13% 14% 14% 13% 

F F F F F F F F 

Incorrect Order 

259 28 25 40 26 19 11 42 24 12 

6% 7% 6% 9% 6% 5% 3% 9% 6% 3% 

Gj g fGJ g FGJ g 

Cannot Rank 

300 34 37 51 16 25 13 35 32 20 

7% 8% 9% 11% 4% 6% 3% 8% 7% 5% 

eG EGj EFGJ eG G 

Not Sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 273 

64% 

85 20% 

cFGhj 

31 

7% 

GJ 

36 

9% 

EG 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8603 605 691 6

72% 69% 82% 

LMO 

116 137 81 1

14% 16% 10% 

n N 

53 66 30 

6% 8% 4% n N 

71 68 38 

8% 8% 5% 

N N 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Dishwasher 

Q640. Please rank these Dishwashers according to their typical energy efficiency, starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

3011 308 270 292 301 345 346 293 284 321 250 

71% 71% 65% 64% 72% 83% 81% 66% 67% 79% 59% 

dK dK BCDEHIK BCDEHIK k bCDHIK 

Correct Order 

648 61 67 76 48 36 56 72 79 44 110 

15% 14% 16% 17% 11% 9% 13% 16% 19% 11% 26% 

f Fj Fj F EFJ BCDEFGHiJ 

Incorrect Order 

280 29 37 40 27 15 8 47 29 16 31 

7% 7% 9% 9% 6% 4% 2% 11% 7% 4% 7% 

G FGJ FGJ G FGJ G G 

Cannot Rank 

319 33 38 50 42 18 15 31 32 25 36 

7% 8% 9% 11% 10% 4% 3% 7% 8% 6% 8% 

g FG FGj FG g fG 

Not Sure 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8578 593 692 5

68% 68% 82% 

LMO 

128 124 92 1

15% 14% 11% 

n 

66 67 23 

8% 8% 3% 

N N 

72 92 33 

8% 10% 4% 

N No 

844 876 840 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q631 

Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? 

Refrigerator 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Important 

9 

8 7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 

6 

5 4 

3 

2 

1 Not At All Important Not Sure 

Total 

(a) 

3751 3699 1639 

44% 

1318 

36% 

901 

24% 

560 

15% 

342 

9% 

417 

11% 

321 

9% 

1458 

39% 

887 

24% 

280 

8% 

420 

11% 

186 

5% 

251 

7% 

337 

9% 

253 

7% 

325 

9% 8 

* 

Cell 

1 

(b) 

375 369 134 

36% 

107 

29% 

69 19% 

49 13% 

20 

5% 

38 10% 

27 

7% 

127 

34% 

84 23% 

37 10% 

j 

29 

8% 

18 

5% 

16 

4% 

51 14% 

eFGh 

32 

9% 

Fg 

49 13% 

eFG 

2 

1% 

Cell 

2 

(c) 

365 351 137 

39% 

108 

31% 

78 22% 

45 13% 

33 

9% 

30 

9% 

29 

8% 

147 

42% 

90 26% 

J 

21 

6% 

53 15% 

BgJ 

16 

5% 

28 

8% 

37 11% 

FG 

24 

7% 

f 

33 

9% 

* 

* 

Cell 

3 

(d) 

359 367 135 

37% 

105 

29% 

77 21% 

56 15% 

21 

6% 

28 

8% 

30 

8% 

153 

42% 

107 

29% 

iJ 

33 

9% 

50 14% 

bj 

24 

6% 

17 

5% 

43 12% 

FG 

31 

8% 

Fg 

34 

9% 

-

-

Cell Cell Cell 

4 5 6 

(e) (f) (g) 

378 390 399 375 370 401 162 197 218 

43% 53% 54% 

BCDEHK BCDEHiK 

128 162 188 

34% 44% 47% 

BCDEHK BCDEHIK 

88 104 134 23% 28% 33% 

Bdh BCDEHIK 

49 57 92 13% 15% 23% 

BCdEfHIK 

39 47 42 10% 13% 10% bd BD bd 

40 58 54 11% 16% 14% 

CDK dk 

33 35 30 

9% 9% 7% 

157 159 153 

42% 43% 38% 

b 

92 88 96 25% 24% 24% 

J j j 

28 30 39 

7% 8% 10% 

j 

46 45 38 12% 12% 9% 

19 13 19 

5% 4% 5% 

32 36 28 

9% 10% 7% b BDk 

31 12 21 

8% 3% 5% 

F 

27 10 17 

7% 3% 4% 

F 

30 26 22 

8% 7% 5% 1 1 * 

* * * 

Cell 

7 

(h) 

357 365 144 

40% 

124 

34% 

75 20% 

46 13% 

29 

8% 

49 14% 

dk 

20 

6% 

141 

39% 

96 26% 

J 

21 

6% 

54 15% 

BJ 

21 

6% 

25 

7% 

29 

8% 

F 

41 11% 

FGJ 

29 

8% 

-

-

Cell Cell 

8 9 

(i) (j) 

363 392 368 375 168 199 

46% 53% 

bd BCDEHK 

132 151 

36% 40% 

BcDk 

86 106 23% 28% 

Bh 

50 63 14% 17% 

36 43 10% 11% 

BD 

46 46 13% 12% 

k 

36 47 10% 13% 

bgH

143 133 

39% 36% 

79 62 21% 17% 

27 19 

7% 5% 

39 31 11% 8% 

12 12 

3% 3% 

28 24 

8% 6% 

34 40 

9% 11% 

F FG 

27 18 

7% 5% 

F 

30 32 

8% 8% 2 * 

1% * 

Cell 

10 

(k) 

373 358 145 

40% 

112 

31% 

85 24% 54 15% 

31 

9% 

26 

7% 

33 

9% 

143 

40% 

92 26% 

J 

25 

7% 

36 10% 

31 

9% 

FIJ 

18 

5% 

38 10% 

FG 

25 

7% 

F 

40 11% 

G 

1 

* 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

740 737 789 7719 742 772 7271 296 415 3

38% 40% 54% 

LMO 

215 233 351 2

30% 31% 45% 

LMO

146 165 238 1

20% 22% 31% 

LMO

94 105 149 13% 14% 19% 

LMO

53 61 89 

7% 8% 12% 

L

69 68 112 10% 9% 15% 

LM 

56 63 64 

8% 9% 8% 

275 311 312 2

38% 42% 40% 

175 199 184 1

24% 27% 24% 

57 61 69 

8% 8% 9% 

83 95 83 11% 13% 11% 

35 43 32 

5% 6% 4% 

44 49 64 

6% 7% 8% 

89 75 33 12% 10% 4% 

No N 

57 58 27 

8% 8% 3% 

N N 

82 64 48 11% 9% 6% 

N 

2 1 1 

* * * 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q631 

Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3699 369 351 367 375 370 401 365 368 375

1167 148 123 125 120 84 88 125 119 114 

32% 40% 35% 34% 32% 23% 22% 34% 32% 30% 

eFGJ FG FG FG FG FG fg 

Bottom 4 Box (Net) 

916 133 95 109 88 48 59 100 91 90 

25% 36% 27% 30% 24% 13% 15% 27% 25% 24% 

cEFGhIJ FG FG FG FG FG FG 

Bottom 3 Box (Net) 

578 81 57 65 57 36 39 70 57 50 

16% 22% 16% 18% 15% 10% 10% 19% 16% 13% 

eFGJ fG FG g FG fg 

Bottom 2 Box (Net) 

5.5 4.9 5.2 5.2 5.5 6.2 6.4 5.2 5.6 5.9 

b BCDEHIK BCDEHIjK B BcDhk 

Mean Standard Deviation 3.30 3.43 3.26 3.29 3.23 3.03 3.13 3.28 3.28 3.33Standard Error 0.05 0.18 0.17 0.17 0.17 0.15 0.16 0.17 0.17 0.17Median 6 5 5 5 6 7 7 5 6 7

3699 369 351 367 375 370 401 365 368 375 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

358 121 

34% 

FG 

103 

29% 

FG 

65 18% 

FG 

5.2 

3.38 0.18 

5 

358 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

719 742 772 7271 246 172 2

38% 33% 22% 

N N 

227 197 108 1

32% 27% 14% 

No N 

139 122 75 1

19% 16% 10% 

N N 

5.0 5.3 6.3 5

LMO 

3.35 3.26 3.09 3.0.12 0.12 0.11 0.

5 5 7 

719 742 772 7100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q631 

Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? 

Dishwasher 

Unweighted Base Weighted Base 

Top 4 Box (Net) Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Important 

9 

8 

7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 

6 

5 4 

3 

2 

1 

Not At All Important Not Sure 

Total 

(a) 

3717 3659 1588 

43% 

1278 

35% 

854 

23% 

534 

15% 

320 

9% 

424 

12% 

310 

8% 

1413 

39% 

884 

24% 

310 

8% 

427 

12% 

147 

4% 

219 

6% 

283 

8% 

313 

9% 

367 

10% 

5 

* 

Cell Cell 

1 2 

(b) (c) 

370 364 369 337 143 122 

39% 36% 

104 96 

28% 29% 69 59 19% 17% 

46 30 12% 9% 

23 28 

6% 8% 

K 

36 38 10% 11% 

h 

39 26 11% 8% 

e 

148 142 

40% 42% 

j J 

92 75 25% 22% 

26 20 

7% 6% 

50 43 14% 13% 

J J 

15 12 

4% 4% 

17 41 

5% 12% 

BDeFGIJ 

40 29 11% 9% 

fGj 

29 36 

8% 11% 

F 

48 33 13% 10% 

G G 

* * * * 

Cell 

3 

(d) 

353 368 153 

42% 

H 

111 

30% 65 18% 

48 13% 

17 

5% 

47 13% 

H 

42 11% 

Eh 

155 

42% 

J 

96 26% 

34 

9% 

45 12% 

J 

18 

5% 

17 

5% 

37 10% 

G 

29 

8% 

35 10% 

g 

1 

* 

Cell Cell Cell Cell 

4 5 6 7 

(e) (f) (g) (h) 

365 395 401 357 349 381 403 365 143 212 222 115 

41% 56% 55% 32% 

h BCDEHIK BCDEHIK 

124 172 192 92 

35% 45% 48% 25% 

Hk BCDeHIK BCDEHIK 

85 124 130 70 24% 33% 32% 19% 

cd BCDeHIK BCDeHIK 

50 77 70 54 14% 20% 17% 15% 

c BCd C c 

35 47 60 17 10% 12% 15% 5% 

DHK BDHK BCDHiK 

38 47 61 22 11% 12% 15% 6% 

h H Hk 

20 41 30 23 

6% 11% 8% 6% e

138 141 147 147 

40% 37% 37% 40% 

j j 

95 83 100 96 27% 22% 25% 26% 

j 

39 26 41 32 11% 7% 10% 9% 

c 

40 39 50 49 12% 10% 12% 13% 

J j J J 

16 18 10 15 

5% 5% 2% 4% 

23 17 16 28 

7% 5% 4% 8% 

J J 

23 22 19 29 

7% 6% 5% 8% 

27 15 26 53 

8% 4% 6% 14% 

BDEFGJ 

36 31 19 44 10% 8% 5% 12% 

G G 

1 - - -

* - - -

Cell Cell 

8 9 

(i) (j) 

361 383 363 366 147 202 

40% 55% 

h BCDEHIK 

123 168 

34% 46% 

h BCDEHIK 

83 105 23% 29% 

BCDHK 

52 53 14% 15% 

c 

31 52 

9% 14% 

K BcDHiK 

39 62 11% 17% 

h BceHiK 

24 35 

7% 9% 

129 115 

35% 31% 

85 71 24% 19% 

36 34 10% 9% 

39 21 11% 6% 

j 

11 16 

3% 4% 

19 9 

5% 2% 

26 22 

7% 6% 

36 27 10% 7% 

F 

49 34 13% 9% fG g 

1 -

* -

Cell 

10 

(k) 

368 359 128 

36% 

96 27% 63 18% 

54 15% 

c 

9 3% 

33 

9% 

32 

9% 

152 

42% 

J 

91 25% 

24 

7% 

52 14% 

J 

15 

4% 

30 

8% 

gJ 

37 10% 

G 

36 10% 

F 

37 10% 

G 

1 

* 

Cell 

1 & 2 

(l) 

734 706 265 

38% 

201 

28% 

127 

18% 

76 11% 

51 

7% 

73 10% 

65 

9% 

290 

41% 

166 

24% 

46 

7% 

93 13% 

28 

4% 

59 

8% 

N 

69 10% 

N 

65 

9% 

N 

81 12% 

N 

1 

* 

Cell 

3 & 4 

(m) 

718 717 297 

41% 

235 

33% 

150 

21% 

98 14% 

52 

7% 

85 12% 

61 

9% 

293 

41% 

191 

27% 

72 10% 

l 

85 12% 

34 

5% 

40 

6% 

60 

8% n 

55 

8% 

71 10% 

n 

2 

* 

Cell 

5 & 6 

(n) 

796 784 435 

55% 

LMO 

364 

46% 

LMO

255 

33% 

LMO

147 

19% 

Lm

107 

14% 

LMO

109 

14% 

O

71 

9% 

288 

37% 

183 

23% 

66 

8% 

89 11% 

28 

4% 

33 

4% 

41 

5% 

41 

5% 

50 

6% 

-

-

Ce

7 & 

772

21

1

2

1

M

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q631 

Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3659 369 337 368 349 381 403 365 363 366

1182 134 140 118 109 86 80 153 129 93 

32% 36% 41% 32% 31% 23% 20% 42% 36% 25% 

FGJ dEFGJ FG FG DEFGJ FGJ 

Bottom 4 Box (Net) 

964 117 98 101 86 68 64 125 110 84 

26% 32% 29% 27% 25% 18% 16% 34% 30% 23% 

FGj FG FG fG EFGJ FGj g 

Bottom 3 Box (Net) 

680 77 69 64 63 46 45 96 85 62 

19% 21% 21% 17% 18% 12% 11% 26% 23% 17% 

FG FG g fG DeFGJ FG g 

Bottom 2 Box (Net) 

5.4 5.0 4.9 5.3 5.5 6.3 6.4 4.7 5.2 6.0 

h cH BCDEHIK BCDEHIK BCDeHIK 

Mean Standard Deviation 3.34 3.35 3.24 3.23 3.33 3.24 3.05 3.41 3.49 3.33Standard Error 0.05 0.17 0.17 0.17 0.17 0.16 0.15 0.18 0.18 0.17Median 6 5 5 6 6 7 7 5 6 7

3659 369 337 368 349 381 403 365 363 366 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

359 140 

39% 

FGJ 

110 

31% 

FGj 

73 20% 

FG 

4.9 

3.31 0.17 

5 

359 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

706 717 784 7274 227 166 2

39% 32% 21% 

MN N M

215 187 132 2

30% 26% 17% 

N N m

146 127 91 1

21% 18% 12% 

N N M

4.9 5.4 6.4 5

lo LMO 

3.29 3.28 3.14 3.0.12 0.12 0.11 0.

5 6 7 

706 717 784 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q651. Can rank according to their typical energy use - Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3884 392 365 405 381 383 404 401 393 376 

91% 91% 88% 88% 91% 92% 95% 91% 93% 92% 

CDhk 

Yes 

142 15 17 22 15 12 9 14 10 14 

3% 4% 4% 5% 3% 3% 2% 3% 2% 4% 

No 

232 23 31 32 22 20 13 27 21 17 

5% 5% 7% 7% 5% 5% 3% 6% 5% 4% 

G g 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 385 

90% 

15 

4% 

26 

6% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8757 786 787 7

90% 90% 94% 

LM 

32 36 20 

4% 4% 2% 

54 54 33 

6% 6% 4% 

n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q651. Can rank according to their typical energy use - Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3841 384 362 398 376 376 403 395 398 365 

90% 89% 88% 87% 90% 91% 95% 89% 94% 90% 

BCDeHJk bCDhj 

Yes 

167 17 25 30 19 20 8 17 7 13 

4% 4% 6% 7% 5% 5% 2% 4% 2% 3% 

GIk GIk gi gi 

No 

250 30 26 30 22 18 15 31 18 29 

6% 7% 6% 7% 5% 4% 4% 7% 4% 7% 

g 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 384 

90% 

11 

3% 

31 

7% 

g 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8746 774 779 7

88% 88% 93% 

LM 

42 49 28 

5% 6% 3% 

o nO 

55 53 33 

7% 6% 4% 

n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the Most Energy - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3948 396 388 395 389 398 402 393 400 393 394Weighted Base 3884 392 365 405 381 383 404 401 393 376 385

509 59 63 39 44 35 49 61 61 61 38 

13% 15% 17% 10% 12% 9% 12% 15% 16% 16% 10% 

df DFK df dFk DFk 

K 

7 1 - - 1 1 2 * * 1 -

* * - - * * * * * * -

L 

3225 312 290 357 327 339 330 328 322 300 321 

83% 80% 80% 88% 86% 89% 82% 82% 82% 80% 83% 

BCghiJ c BCghiJ 

M 

143 19 12 9 9 9 23 11 10 14 26 

4% 5% 3% 2% 2% 2% 6% 3% 2% 4% 7% 

defi DEFhI 

J 

3884 392 365 405 381 383 404 401 393 376 385 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7757 786 787 7122 83 83 1

16% 11% 11% 

MN M

1 1 3 

* * * 

603 684 668 6

80% 87% 85% 

LO L 

31 18 32 

4% 2% 4% 

757 786 787 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the 2nd Most Energy - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3948 396 388 395 389 398 402 393 400 393 394Weighted Base 3884 392 365 405 381 383 404 401 393 376 385

17 * - * 8 - - - 1 - 7 

* * - * 2% - - - * - 2% 

bCdFGHiJ bcdfGHj 

K 

565 70 81 41 42 37 51 63 70 62 48 

15% 18% 22% 10% 11% 10% 13% 16% 18% 16% 12% 

DeF DEFGhK df DeF dF 

L 

156 22 15 9 9 9 26 11 11 18 24 

4% 6% 4% 2% 2% 2% 6% 3% 3% 5% 6% 

d Defhi defi 

M 

3146 300 268 354 321 336 328 326 312 295 306 

81% 76% 73% 87% 84% 88% 81% 81% 79% 79% 80% 

BCghIJK BC BCghIJK c c 

J 

3884 392 365 405 381 383 404 401 393 376 385 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7757 786 787 7

* 8 - 

* 1% - 

lNo 

151 83 88 1

20% 11% 11% 

MN M

38 19 35 

5% 2% 4% 

M 

568 675 663 6

75% 86% 84% 

LO L 

757 786 787 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the 3rd Most Energy - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3948 396 388 395 389 398 402 393 400 393Weighted Base 3884 392 365 405 381 383 404 401 393 376

30 5 3 2 1 2 3 2 7 1 

1% 1% 1% 1% * * 1% * 2% * 

K 

3274 318 277 362 329 344 350 335 320 312 

84% 81% 76% 89% 86% 90% 87% 84% 81% 83% 

BChIj C BChIJ C C c 

L 

148 20 15 10 12 8 22 17 21 7 

4% 5% 4% 3% 3% 2% 5% 4% 5% 2% 

fj fj fj 

M 

433 49 70 31 40 29 29 46 46 57 

11% 13% 19% 8% 10% 8% 7% 12% 12% 15% 

dg bDEFGHIK DFGk 

J 

3884 392 365 405 381 383 404 401 393 376 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

394 385 

5 

1% 

327 

85% 

C 

17 

4% 

36 

9% 

385 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7757 786 787 7

8 3 5 

1% * 1% 

595 690 694 6

79% 88% 88% 

LO LO 

35 22 29 

5% 3% 4% 

119 71 58 

16% 9% 7% 

MNo 

757 786 787 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the Least Energy - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3948 396 388 395 389 398 402 393 400 393Weighted Base 3884 392 365 405 381 383 404 401 393 376

3328 327 299 363 328 347 352 338 324 314 

86% 83% 82% 90% 86% 91% 87% 84% 82% 84% 

bCIj BChIJ 

K 

39 3 6 2 9 *1 2 3 1 

1% 1% 2% 1% 2% * * * 1% * 

f Fgj 

L 

356 38 45 28 33 27 27 44 40 51 

9% 10% 12% 7% 9% 7% 7% 11% 10% 14% 

dfgK k DFGK 

M 

162 24 15 11 11 9 24 17 26 9 

4% 6% 4% 3% 3% 2% 6% 4% 7% 3% 

dfj fj deFj 

J 

3884 392 365 405 381 383 404 401 393 376 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

394 385 335 

87% 

10 

3% 

Fghj 

24 

6% 

17 

4% 

385 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7757 786 787 7627 692 698 6

83% 88% 89% 

Lo LO 

10 11 2 

1% 1% * 

n n 

82 61 54 11% 8% 7% 

N 

39 22 33 

5% 3% 4% 

m 

757 786 787 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the Most Energy - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3915 388 386 390 390 396 404 386 397 385Weighted Base 3841 384 362 398 376 376 403 395 398 365

488 58 43 45 45 37 43 45 53 66 

13% 15% 12% 11% 12% 10% 11% 11% 13% 18% 

cdeFGh 

K 

10 5 2 2 - - - * 1 -

* 1% * 1% - - - * * -

L 

3201 301 303 339 317 332 340 337 325 290 

83% 78% 84% 85% 84% 88% 84% 85% 81% 80% 

b BiJk b 

M 

142 20 14 12 14 6 20 12 19 9 

4% 5% 4% 3% 4% 2% 5% 3% 5% 2% 

f f f 

J 

3841 384 362 398 376 376 403 395 398 365 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

393 384 

53 14% 

* 

* 

315 

82% 

16 

4% 

384 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

774 780 800 7746 774 779 7101 90 81 

13% 12% 10% 

6 2 - 

1% * - 

n 

605 656 672 6

81% 85% 86% 

L 

34 26 26 

5% 3% 3% 

746 774 779 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the 2nd Most Energy - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3915 388 386 390 390 396 404 386 397 385 393Weighted Base 3841 384 362 398 376 376 403 395 398 365 384

5 - 3 - - - 1 - - 1 -

* - 1% - - - * - - * -

K 

623 72 67 56 61 46 45 49 61 77 89 

16% 19% 19% 14% 16% 12% 11% 12% 15% 21% 23% 

fGh fGh dFGH DeFGHI 

L 

144 25 11 12 14 6 20 12 19 9 16 

4% 6% 3% 3% 4% 2% 5% 3% 5% 2% 4% 

Fj f f 

M 

3069 287 280 331 301 324 337 333 318 278 279 

80% 75% 78% 83% 80% 86% 84% 84% 80% 76% 73% 

BjK k BCiJK BjK BcJK k 

J 

3841 384 362 398 376 376 403 395 398 365 384 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

774 780 800 7746 774 779 7

3 - 1 

* - * 

140 117 91 1

19% 15% 12% 

No 

36 26 26 

5% 3% 3% 

568 632 661 6

76% 82% 85% 

l L 

746 774 779 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the 3rd Most Energy - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3915 388 386 390 390 396 404 386 397 385 393Weighted Base 3841 384 362 398 376 376 403 395 398 365 384

19 3 2 2 - - * 7 2 3 -

1% 1% 1% * - - * 2% 1% 1% -

efgk 

K 

3191 306 290 340 315 330 358 337 336 285 294 

83% 80% 80% 85% 84% 88% 89% 85% 84% 78% 77% 

jK k BCJK BCJK jK k 

L 

143 22 14 18 7 10 27 11 8 12 14 

4% 6% 4% 5% 2% 3% 7% 3% 2% 3% 4% 

EI EfhI 

M 

487 53 54 39 54 36 18 40 52 65 76 

13% 14% 15% 10% 14% 10% 5% 10% 13% 18% 20% 

G dfG G G G G G DFGH DFGHi 

J 

3841 384 362 398 376 376 403 395 398 365 384 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

774 780 800 7746 774 779 7

5 2 * 

1% * * 

597 655 688 6

80% 85% 88% 

l L 

37 25 37 

5% 3% 5% 

o o 

108 93 54 

14% 12% 7% 

N N 

746 774 779 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the Least Energy - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3915 388 386 390 390 396 404 386 397 385Weighted Base 3841 384 362 398 376 376 403 395 398 365

3329 324 314 352 331 339 358 343 343 295 

87% 84% 87% 88% 88% 90% 89% 87% 86% 81% 

J J bJ J 

K 

16 1 2 1 - - * 8 1 3 

* * 1% * - - * 2% * 1% 

bdEFGiK 

L 

353 36 33 29 38 27 17 33 47 54 

9% 9% 9% 7% 10% 7% 4% 8% 12% 15% 

G G G g G cDFGh 

M 

143 24 13 17 7 10 27 10 8 13 

4% 6% 4% 4% 2% 3% 7% 3% 2% 4% 

EfhI EFHI 

J 

3841 384 362 398 376 376 403 395 398 365 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

393 384 331 

86% 

-

-

39 10% 

G 

14 

4% 

384 100% 

Cell 

1 & 2 

(l) 

774 746 638 

86% 

3 

* 

69 

9% n 

36 

5% 

O 

746 100% 

Cell 

3 & 4 

(m) 

780 774 683 

88% 

1 

* 

67 

9% n 

24 

3% 

774 100% 

Cell 

5 & 6 

(n) 

800 779 697 

89% 

l 

* 

* 

44 

6% 

38 

5% o 

779 100% 

Ce

7 & 

776

m

71
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Refrigerator 

Q660. Please rank these refrigerators according to the typical amount of energy they use each year, starting with the one that uses the most energy, and then moving to the one that uses the second most amount of energy, and then the third most amount of energy. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3119 298 267 351 317 335 327 322 310 293 

73% 69% 65% 76% 76% 81% 77% 73% 73% 72% 

bC C BCHiJK bC c c c 

Correct Order 

765 94 98 54 63 47 77 78 83 82 

18% 22% 24% 12% 15% 11% 18% 18% 20% 20% 

DeF DEF dF df DF DF 

Incorrect Order 

142 15 17 22 15 12 9 14 10 14 

3% 4% 4% 5% 3% 3% 2% 3% 2% 4% 

Cannot Rank 

232 23 31 32 22 20 13 27 21 17 

5% 5% 7% 7% 5% 5% 3% 6% 5% 4% 

G g 

Not Sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 298 

70% 

87 20% 

DF 

15 

4% 

26 

6% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8565 668 662 6

67% 76% 79% 

L LO 

193 118 124 1

23% 13% 15% 

MN 

32 36 20 

4% 4% 2% 

54 54 33 

6% 6% 4% 

n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Dishwasher 

Q660. Please rank these dishwashers according to the typical amount of energy they use each year, starting with the one that uses the most energy, and then moving to the one that uses the second most amount of energy, and then the third most amount of energy. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

3035 281 280 328 298 324 337 326 313 273 275 

71% 65% 68% 71% 71% 78% 79% 74% 74% 67% 65% 

BCJK BCdeJK bK bK 

Correct Order 

806 103 82 70 78 53 66 69 85 92 109 

19% 24% 20% 15% 19% 13% 15% 15% 20% 23% 26% 

DFGH F f F dFgh DeFGH 

Incorrect Order 

167 17 25 30 19 20 8 17 7 13 11 

4% 4% 6% 7% 5% 5% 2% 4% 2% 3% 3% 

GIk GIk gi gi 

Cannot Rank 

250 30 26 30 22 18 15 31 18 29 31 

6% 7% 6% 7% 5% 4% 4% 7% 4% 7% 7% 

g g 

Not Sure 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8561 626 661 6

66% 71% 79% 

LMo 

185 148 118 1

22% 17% 14% 

mN 

42 49 28 

5% 6% 3% 

o nO 

55 53 33 

7% 6% 4% 

n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q665. What is the difference in typical yearly energy use, measured in kilowatt-hours (kWh), between these two models? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3800 376 354 401 385 384 387 404 382 372 

89% 87% 86% 87% 92% 93% 91% 91% 90% 91% 

bCdK bCdK cK cK K cK 

Correct Response 

244 30 29 30 15 10 22 29 26 14 

6% 7% 7% 7% 4% 2% 5% 6% 6% 4% 

F Fj F F F 

Incorrect Response 

215 25 29 28 17 20 16 9 15 21 

5% 6% 7% 6% 4% 5% 4% 2% 4% 5% 

H H H h 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 353 

83% 

40 

9% 

EFgJ 

33 

8% 

gHi 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8730 786 772 7

87% 90% 92% 

L 

59 45 32 

7% 5% 4% 

N 

54 45 36 

6% 5% 4% 

O o 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q665. What is the difference in typical yearly energy use, measured in kilowatt-hours (kWh), between these two models? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3322 318 331 342 325 340 338 340 340 318 

78% 74% 80% 75% 78% 82% 79% 77% 80% 78% 

Bd 

Correct Response 

678 84 41 85 70 53 70 81 68 65 

16% 20% 10% 18% 17% 13% 16% 18% 16% 16% 

Cf C C C C c c 

Incorrect Response 

258 28 41 32 22 21 17 21 16 24 

6% 7% 10% 7% 5% 5% 4% 5% 4% 6% 

efGHI 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 330 

78% 

61 14% 

34 

8% 

gi 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8649 667 678 6

77% 76% 81% 

m 

125 155 123 1

15% 18% 15% 

70 54 38 

8% 6% 5% 

NO 

844 876 840 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being extremely important, how important is the difference in typical yearly energy use between these two models? 

Refrigerator 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) (10)Extremely Important 

9 

8 7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 

6 5 

4 3 

2 

1 

Not At All Important Not Sure 

Total 

(a) 

3948 3884 1662 

43% 

1327 

34% 

835 

21% 

533 

14% 

302 

8% 

492 

13% 

336 

9% 

1590 

41% 

967 

25% 

309 

8% 

473 

12% 

185 

5% 

288 

7% 

341 

9% 

266 

7% 

349 

9% 

12 

* 

Cell 

1 

(b) 

396 392 145 

37% 

114 

29% 77 20% 

58 15% 19 

5% 

37 10% 

31 

8% 

156 

40% 

101 

26% 

29 

7% 

47 12% 25 

6% 

24 

6% 

46 12% 

Efi 

30 

8% 

F 

46 12% 

G 

1 

* 

Cell 

2 

(c) 

388 365 132 

36% 

98 27% 

58 16% 

34 

9% 

24 

7% 

39 11% 

34 

9% 

165 

45% 

h 

104 

28% 

J 

37 10% 

H 

47 13% 20 

5% 

27 

7% 

36 10% 

e 

32 

9% 

FG 

33 

9% 

* * 

Cell 

3 

(d) 

395 405 152 

38% 

113 

28% 

65 16% 

46 11% 19 

5% 

48 12% 

39 10% 

177 

44% 

107 

26% 

35 

9% 

45 11% 27 

7% g 

32 

8% 

41 10% 

e 

34 

8% 

Fg 

38 

9% g 

1 

* 

Cell Cell Cell Cell 

4 5 6 7 

(e) (f) (g) (h) 

389 398 402 393 381 383 404 401 165 194 221 156 

43% 51% 55% 39% 

BCDHiK BCDEHIK 

136 160 182 127 

36% 42% 45% 32% 

Cd BCDHiK BCDeHIK 

94 98 121 86 25% 26% 30% 22% 

CDK CDK BCDhiK k 

59 64 76 55 15% 17% 19% 14% 

ck CK CDK 

35 33 45 31 

9% 9% 11% 8% 

bd BDK 

42 62 61 41 11% 16% 15% 10% 

Bh b 

29 35 39 29 

8% 9% 10% 7% 

153 157 157 147 

40% 41% 39% 37% 

91 105 88 93 24% 28% 22% 23% 

j 

35 31 32 19 

9% 8% 8% 5% 

h 

41 49 44 60 11% 13% 11% 15% 15 25 12 14 

4% 7% 3% 4% 

g 

33 17 30 25 

9% 5% 7% 6% 

f 

20 25 29 40 

5% 6% 7% 10% 

e 

29 11 16 45 

8% 3% 4% 11% Fg FGiJk 

41 30 20 35 11% 8% 5% 9% 

G 

* * - 6 

* * - 1% 

g 

Cell Cell 

8 9 

(i) (j) 

400 393 393 376 166 181 

42% 48% 

BCDhk 

133 154 

34% 41% 

BCDhK 

85 93 22% 25% 

k CDK 

51 54 13% 14% 34 40 

9% 11% 

BDk 

48 61 12% 16% 

bh 

33 26 

8% 7% 

175 142 

44% 38% 

107 75 

27% 20% 

j 

35 27 

9% 7% 

58 36 15% 10% 14 12 

4% 3% 

35 41 

9% 11% 

f bFh 

26 31 

7% 8% 

24 20 

6% 5% 

f 

33 28 

8% 8% 

3 1 

1% * 

Cell 

10 

(k) 

394 385 150 

39% 

110 

28% 

57 15% 

36 

9% 

21 

6% 

52 14% 

41 11% 

160 

42% 

95 25% 

29 

8% 

45 12% 21 

5% 

24 

6% 

47 12% 

EFgi 

24 

6% 

f 

43 11% 

G 

* 

* 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7757 786 787 7277 317 415 3

37% 40% 53% 

LMO 

212 250 341 2

28% 32% 43% 

LMO

135 159 219 1

18% 20% 28% 

LMO

92 104 140 112% 13% 18% 

Lmo

43 55 78 

6% 7% 10% 

L

77 91 123 10% 12% 16% 

Lmo

65 68 73 

9% 9% 9% 

321 331 315 3

42% 42% 40% 

205 198 194 2

27% 25% 25% 

66 69 64 

9% 9% 8% 

94 86 93 112% 11% 12% 45 42 37 

6% 5% 5% 

51 65 47 

7% 8% 6% 

82 61 54 11% 8% 7% 

N 

62 64 27 

8% 8% 3% 

N N 

80 80 50 11% 10% 6% 

N N 

1 1 * 

* * * 

lm

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being 

extremely important, how important is the difference in typical yearly energy use between these two models? 

Refrigerator 

Base: Qualified Respondents Who Responded Yes to Q651 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 3884 392 365 405 381 383 404 401 393 376 385 757 786 787 7

Bottom 4 Box (Net) 1244 145 129 145 124 83 95 145 118 120 139 274 270 178 2

32% 37% 35% 36% 33% 22% 24% 36% 30% 32% 36% 36% 34% 23% 

FG FG FG FG FG f Fg FG N N 

Bottom 3 Box (Net) 956 122 102 113 91 65 65 121 83 79 115 223 204 130 2

25% 31% 28% 28% 24% 17% 16% 30% 21% 21% 30% 29% 26% 17% 

FGIJ FG FG fG FGIJ FGIJ N N 

Bottom 2 Box (Net) 614 76 65 73 71 41 36 80 57 48 68 141 143 77 1

16% 19% 18% 18% 19% 11% 9% 20% 14% 13% 18% 19% 18% 10% 

FGj FG FG FG FGj g FG N N 

Mean 5.4 5.0 5.0 5.1 5.5 6.1 6.3 5.2 5.5 5.8 5.0 5.0 5.3 6.2 5

BCDeHiK BCDEHIjK k BCDhK LMO 

Standard Deviation 3.25 3.36 3.13 3.19 3.37 3.10 3.08 3.36 3.16 3.24 3.20 3.25 3.28 3.09 3.Standard Error 0.05 0.17 0.16 0.16 0.17 0.16 0.15 0.17 0.16 0.16 0.16 0.12 0.12 0.11 0.Median 6 5 5 5 6 7 7 5 6 6 5 5 5 7 Sigma 3884 392 365 405 381 383 404 401 393 376 385 757 786 787 7

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being extremely important, how important is the difference in typical yearly energy use between these two models? 

Dishwasher 

Unweighted Base Weighted Base 

Top 4 Box (Net) Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Important 

9 

8 

7 Middle 5 Box(Net) 

Middle 3 Box(Net) 6 

5 4 3 

2 

1 

Not At All Important Not Sure 

Total 

(a) 

3915 3841 1668 

43% 

1292 

34% 

851 

22% 

536 

14% 

315 

8% 

441 

11% 

376 

10% 

1595 

42% 

975 

25% 

317 

8% 

464 

12% 

194 

5% 

243 

6% 

271 

7% 

324 

8% 

354 

9% 

5 

* 

Cell Cell 

1 2 

(b) (c) 

388 386 384 362 150 128 

39% 35% 

114 89 

30% 25% 70 57 18% 16% 

48 37 12% 10% 

23 21 

6% 6% 

44 32 11% 9% 

36 39 

9% 11% 

156 170 

41% 47% 

104 103 

27% 29% 

f 

26 35 

7% 10% 

58 49 15% 14% 

J J 

19 19 

5% 5% 

17 27 

4% 7% 

43 24 11% 7% 

FGhij 

32 48 

8% 13% 

dEFGJ 

38 31 10% 9% 

G g 

* * * * 

Cell 

3 

(d) 

390 398 185 

46% 

CHK 

128 

32% 

c 

86 22% 

K 

60 15% 

K 

25 

6% 

43 11% 

57 14% 

EHK

171 

43% 96 24% 

29 

7% 

48 12% 

19 

5% 

18 

5% 

34 

8% 

Fg 

32 

8% 

33 

8% g 

-

-

Cell Cell Cell Cell 

4 5 6 7 

(e) (f) (g) (h) 

390 396 404 386 376 376 403 395 164 203 226 140 

44% 54% 56% 35% 

chK BCEHIK BCDEHIjK 

138 162 181 111 

37% 43% 45% 28% 

ChK BCDHIK BCDeHIK 

87 124 121 78 23% 33% 30% 20% cK BCDEHIJK BCDHK k 

57 77 77 58 15% 20% 19% 15% 

K BCiJK bCJK K 

30 47 44 20 

8% 12% 11% 5% 

BCDHK bcHK 

51 38 60 33 14% 10% 15% 8% 

h cH 

26 41 46 28 

7% 11% 11% 7% 

154 150 163 166 

41% 40% 41% 42% 

103 81 96 105 

27% 22% 24% 27% 

34 24 37 25 

9% 6% 9% 6% 

45 43 44 53 12% 12% 11% 13% 

j 

24 14 15 27 

6% 4% 4% 7% 

25 27 21 33 

7% 7% 5% 8% 

28 14 17 23 

7% 4% 4% 6% 

18 17 26 51 

5% 5% 6% 13% 

EFGj 

38 34 16 41 10% 9% 4% 10% 

G G G 

* - - 3 

* - - 1% 

Cell Cell Cell 

8 9 10 

(i) (j) (k) 

397 385 393 398 365 384 172 172 127 

43% 47% 33% 

K CHK 

133 139 96 

33% 38% 25% 

Ck bCHK 

93 86 49 23% 24% 13% cK CK 

56 36 31 14% 10% 8% 

k 

37 51 18 

9% 14% 5% 

k BCDeHK 

40 53 47 10% 14% 12% ch

39 33 30 10% 9% 8% 

156 142 167 

39% 39% 43% 93 85 110 23% 23% 29% 

f 

23 32 52 

6% 9% 13% 

BDFHI 

54 27 44 14% 7% 11% 

J 

16 26 15 

4% 7% 4% 

24 24 26 

6% 7% 7% 

24 23 42 

6% 6% 11% 

FGhij 

40 26 34 10% 7% 9% 

EF ef 

45 34 44 11% 9% 12% 

G G G 

- 1 1 - * * 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

774 780 800 7746 774 779 7278 350 429 3

37% 45% 55% 

Lo LMO 

203 267 342 2

27% 34% 44% 

L LMO

128 173 245 1

17% 22% 31% 

l LMO

84 117 154 111% 15% 20% 

LmO

43 56 91 

6% 7% 12% 

LMO

75 94 98 10% 12% 13% 

75 83 87 10% 11% 11% 

326 325 313 3

44% 42% 40% 

207 198 177 1

28% 26% 23% 

61 63 61 

8% 8% 8% 

107 93 87 1

14% 12% 11% 

39 42 29 

5% 5% 4% 

44 44 49 

6% 6% 6% 

67 61 31 

9% 8% 4% 

N N 

81 50 43 11% 6% 6% 

MN M

69 71 50 

9% 9% 6% 

1 * - 

* * - 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being 

extremely important, how important is the difference in typical yearly energy use between these two models? 

Dishwasher 

Base: Qualified Respondents Who Responded Yes to Q651 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 3841 384 362 398 376 376 403 395 398 365 384 746 774 779 7

Bottom 4 Box (Net) 1193 130 130 117 108 92 80 148 133 107 146 260 226 173 2

31% 34% 36% 30% 29% 25% 20% 37% 33% 29% 38% 35% 29% 22% 

FG FG G G deFGj FG G dEFGj mN N m

Bottom 3 Box (Net) 949 114 103 99 83 65 59 115 109 82 120 216 182 124 2

25% 30% 28% 25% 22% 17% 15% 29% 27% 23% 31% 29% 24% 16% 

eFG FG fG g FG FG G EFGj mN N 

Bottom 2 Box (Net) 678 70 79 65 55 51 42 92 85 60 79 149 121 93 1

18% 18% 22% 16% 15% 14% 10% 23% 21% 16% 20% 20% 16% 12% 

G eFG g dEFGj eFG g fG 

mN M

Mean 5.5 5.1 5.0 5.6 5.6 6.2 6.4 5.0 5.3 5.6 4.8 5.1 5.6 6.3 5

chK CHK BCdeHIjK BCDEHIJK ChK Lo LMO 

Standard Deviation 3.27 3.25 3.16 3.24 3.25 3.29 3.01 3.36 3.40 3.23 3.15 3.21 3.24 3.14 3.Standard Error 0.05 0.17 0.16 0.16 0.16 0.17 0.15 0.17 0.17 0.17 0.16 0.12 0.12 0.11 0.Median 6 5 5 6 6 7 7 5 5 6 5 5 6 7 Sigma 3841 384 362 398 376 376 403 395 398 365 384 746 774 779 7

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q680. Can you tell, from the information provided, if one refrigerator has a higher overall quality than the other? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

717 48 65 61 61 86 100 82 60 96 

17% 11% 16% 13% 15% 21% 24% 19% 14% 24% 

BDeik BCDEIK B BCDEIK 

Yes 

3028 323 286 342 302 281 283 312 324 263 

71% 75% 69% 75% 72% 68% 66% 71% 76% 64% 

gJ gJ j cFGJ 

No 

514 60 61 55 54 48 43 48 41 49 

12% 14% 15% 12% 13% 11% 10% 11% 10% 12% 

i 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 

58 14% 

312 

73% 

J 

55 13% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8113 123 186 1

13% 14% 22% 

LMO 

610 643 564 6

72% 73% 67% 

n N 

121 110 90 

14% 13% 11% 

o 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q680. Can you tell, from the information provided, if one dishwasher has a higher overall quality than the other? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

709 53 44 73 56 87 105 70 60 107 

17% 12% 11% 16% 13% 21% 25% 16% 14% 26% 

c BCEiK BCDEHIK BCDEHIK 

Yes 

3081 328 292 331 322 284 292 332 314 268 

72% 76% 71% 72% 77% 68% 69% 75% 74% 66% 

fgJ FGJ J j 

No 

469 51 76 54 39 43 29 40 50 33 

11% 12% 18% 12% 9% 10% 7% 9% 12% 8% 

g bdEFGHiJ g g 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 

53 13% 

318 

75% 

J 

55 13% 

G 

426 100% 

Cell 

1 & 2 

(l) 

854 844 

97 12% 

620 

74% 

126 

15% 

mNO 

844 100% 

Cell 

3 & 4 

(m) 

854 876 129 

15% 

653 

75% 

N 

93 11% 

876 100% 

Cell 

5 & 6 

(n) 

851 840 192 

23% 

LMO 

575 

69% 

72 

9% 

840 100% 

Ce

7 & 

881

6

81
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q680 

Q685. Which refrigerator has the highest overall quality? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 618 43 53 50 50 96 98 44 54 93Weighted Base 717 48** 65** 61** 61** 86* 100* 82** 60** 96*

96 16 6 14 15 3 10 9 9 8 13% 34% 9% 23% 25% 4% 10% 11% 16% 8% 

Product M 

30 1 11 1 * 1 - 3 8 -

4% 2% 16% 2% 1% 1% - 3% 14% -

Product J 

522 26 40 44 40 81 82 59 36 86 

73% 55% 62% 72% 65% 95% 82% 72% 60% 90% 

G 

Product K 

69 4 8 2 6 * 8 11 6 2 10% 9% 13% 4% 10% * 8% 14% 11% 2% 

f 

Product L 

717 48 65 61 61 86 100 82 60 96 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

37 

58** 

5 9% 5 9% 

28 47% 

20 

35% 

58 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

96 100 194 

113* 123* 186 14

22 29 13 20% 24% 7% 

N N 

12 1 1 10% 1% 1% 

MN 

66 84 163 59% 68% 88% 

LMO 

13 8 8 

11% 7% 5% 

113 123 186 1100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q680 

Q685. Which dishwasher has the highest overall quality? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 589 42 46 44 44 96 94 47 53 89Weighted Base 709 53** 44** 73** 56** 87* 105* 70** 60* 107*

86 6 1 17 11 2 2 18 7 10 12% 11% 3% 23% 20% 2% 2% 26% 11% 9% 

fg 

Product M 

33 8 1 4 - 1 - 8 5 1 

5% 14% 3% 5% - 1% - 11% 9% 1% 

fGj 

Product J 

535 37 31 44 41 82 102 42 33 93 

76% 70% 70% 60% 73% 94% 97% 59% 54% 87% 

I Ij I 

Product K 

54 3 10 8 4 3 1 2 15 3 

8% 5% 23% 11% 7% 3% 1% 3% 25% 2% 

FGJ 

Product L 

709 53 44 73 56 87 105 70 60 107 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

34 

53** 

13 24% 

5 

9% 

30 57% 

5 

10% 

53 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

88 88 190 1

97* 129* 192 13

7 28 3 7% 22% 2% 

lN 

9 4 1 

9% 3% * 

N 

68 85 184 70% 66% 96% 

LMO 

13 12 4 13% 9% 2% 

N N 

97 129 192 1

100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q694 Based on this information, which of these refrigerators, if any, qualify for the federal 

program? 

Base: Qualified Respondents Who Responded "Yes" to Q680 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1792 42 337 47 322 167 323 35 321 165 33 379 369 490 3Weighted Base 1836 52** 320 67** 299 157* 322 59** 327 188* 45** 372 366 479 3

Product L 1442 23 299 27 269 91 280 26 310 100 17 322 296 370 3

79% 44% 94% 40% 90% 58% 87% 45% 95% 53% 38% 87% 81% 77% 

FGJ FJ FJ FGJ N m

Product M 216 18 12 9 12 54 32 19 4 43 13 30 21 86 

12% 35% 4% 13% 4% 35% 10% 33% 1% 23% 28% 8% 6% 18% 

CEGIj CEI CEGI LMO 

Product J 257 18 19 19 6 65 29 22 5 60 16 37 25 93 

14% 34% 6% 29% 2% 41% 9% 37% 1% 32% 35% 10% 7% 19% 

eI CEGI EI CEGI LMO 

Product K 1659 37 304 47 288 140 307 52 299 154 31 341 335 447 3

90% 72% 95% 70% 96% 89% 95% 88% 91% 82% 69% 92% 92% 93% 

fJ FiJ fJ J 

Not sure 58 1 5 7 - 8 8 - 2 23 3 6 7 16 

3% 2% 2% 11% - 5% 2% - 1% 12% 7% 2% 2% 3% 

e cEI E CEfGI O 

None of these 29 6 - 8 - 1 - 4 1 4 5 6 8 1 

2% 11% - 13% - 1% - 7% * 2% 11% 2% 2% * 

ceg N 

Sigma 3661 104 639 118 574 359 654 124 621 384 84 742 692 1013 7

199% 198% 200% 176% 192% 229% 203% 211% 190% 204% 188% 200% 189% 212% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q694 Based on this information, which of these dishwashers, if any, qualify for the federal 

program? 

Base: Qualified Respondents Who Responded "Yes" to Q680 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1778 47 325 44 316 179 319 39 321 154 34 372 360 498 3Weighted Base 1792 59** 301 75** 296 180* 306 50** 325 157* 43** 360 371 486 3

Product L 1406 16 286 31 279 110 273 18 304 77 12 302 309 384 3

78% 27% 95% 41% 94% 61% 89% 36% 93% 49% 28% 84% 83% 79% 

FGJ FJ FJ FJ 

Product M 222 18 5 16 1 67 31 15 15 44 10 23 17 98 

12% 31% 2% 21% * 37% 10% 31% 5% 28% 22% 6% 5% 20% 

CEGI CEi cE CEGI LMO 

Product J 243 13 4 21 2 77 42 17 12 51 3 17 23 119 

14% 22% 1% 28% 1% 43% 14% 33% 4% 33% 7% 5% 6% 25% 

CEGI CEI e CEGI LMO 

Porduct K 1649 38 297 62 293 160 291 38 302 144 22 335 355 451 3

92% 65% 99% 82% 99% 89% 95% 77% 93% 92% 52% 93% 96% 93% 

FgIJ FGIJ f o 

Not sure 42 6 1 2 1 14 5 4 - 8 2 7 3 18 

2% 10% * 2% * 8% 1% 7% - 5% 5% 2% 1% 4% 

CEGI CEI Mo 

None of these 31 5 1 3 - 3 1 5 5 2 6 5 3 3 

2% 8% * 5% - 1% * 9% 2% 2% 15% 2% 1% 1% 

Sigma 3593 95 594 135 576 431 643 97 638 328 56 689 711 1074 7

201% 162% 197% 179% 194% 240% 210% 193% 196% 209% 129% 192% 191% 221% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total for refrigerators 

Q692. Based on this information, can you tell if any of the refrigerators qualify for the federal governments Energy Star program? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

1836 52 320 67 299 157 322 59 327 188 45 

43% 12% 78% 15% 72% 38% 76% 13% 77% 46% 11% 

BDFHJK BDFHJK BDHK BDFHJK BDFHJK BDfHK 

Can Tell(Net) 

1442 23 299 27 269 91 280 26 310 100 17 

34% 5% 73% 6% 65% 22% 66% 6% 73% 25% 4% 

BDeFHJK BDFHJK BDHK BDFHJK BDEFgHJK BDHK 

Product L 

216 18 12 9 12 54 32 19 4 43 13 

5% 4% 3% 2% 3% 13% 7% 4% 1% 11% 3% 

I BCDEGHIK CDEIK I BCDEHIK 

Product M 

257 18 19 19 6 65 29 22 5 60 16 

6% 4% 5% 4% 1% 16% 7% 5% 1% 15% 4% 

ei EI eI BCDEGHIK EI EI BCDEGHIK i 

Product J 

1659 37 304 47 288 140 307 52 299 154 31 

39% 9% 74% 10% 69% 34% 72% 12% 71% 38% 7% 

BDFHJK BDFHJK BDHK BDFHJK BDFHJK BDHK 

Product K 

58 1 5 7 - 8 8 - 2 23 3 

1% * 1% 2% - 2% 2% - * 6% 1% 

eh eh bEH EH BCDEFGHIK 

Not sure 

29 6 - 8 - 1 - 4 1 4 5 

1% 1% - 2% - * - 1% * 1% 1% 

ceg CEGi

 None of these 

1718 291 45 292 68 162 49 295 68 161 286 

40% 68% 11% 64% 16% 39% 12% 67% 16% 39% 67% 

CEFGIJ CEFGIJ c CEGI CEFGIJ CEGI CEFGIJ 

Cannot Tell 

705 88 48 100 50 96 54 88 29 59 95 

17% 20% 12% 22% 12% 23% 13% 20% 7% 14% 22% 

CEGI i CEGIJ i CEGIJ I CEGI I CEGIJ 

Not sure if can tell 

6084 482 732 509 693 617 758 507 718 603 465 

143% 112% 177% 111% 166% 149% 178% 115% 169% 148% 109% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

854 844 372 

44% 

322 

38% 30 

4% 

37 

4% 

341 

40% 

6 

1% 

6 

1% 

336 

40% 

N 

135 

16% 

1214 

144% 

Cell 

3 & 4 

(m) 

854 876 366 

42% 

296 

34% 21 

2% 

25 

3% 

335 

38% 

7 

1% 

8 

1% 

360 

41% 

N 

150 

17% 

1202 

137% 

Cell 

5 & 6 

(n) 

851 840 479 

57% 

LMO 

370 

44% 

lM

86 10% 

LMO

93 11% 

LMO

447 

53% 

LMO

16 

2% 

O

1 

* 

211 

25% 

149 

18% 

o 

1374 

164% 

Ce

7 & 

883

3

33

1

12

1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total for dishwashers 

Q692. Based on this information, can you tell if any of the dishwashers qualify for the federal governments Energy Star program? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

1792 59 301 75 296 180 306 50 325 157 43 

42% 14% 73% 16% 71% 43% 72% 11% 77% 38% 10% 

BDFHJK k BDFHJK BDHK BDFHJK BDFHJK BDHK 

Can Tell(Net) 

1406 16 286 31 279 110 273 18 304 77 12 

33% 4% 69% 7% 67% 27% 64% 4% 72% 19% 3% 

BDFHJK k BDFHJK BDHjK BDFHJK BDFgHJK BDHK 

Product L 

222 18 5 16 1 67 31 15 15 44 10 

5% 4% 1% 3% * 16% 7% 3% 4% 11% 2% 

cE E BCDEGHIK CdEhiK cE cE BCDEHIK e 

Product M 

243 13 4 21 2 77 42 17 12 51 3 

6% 3% 1% 5% 1% 19% 10% 4% 3% 13% 1% 

ek CEK BCDEGHIjK BCDEHIK cEK ek BCDEHIK 

Product J 

1649 38 297 62 293 160 291 38 302 144 22 

39% 9% 72% 13% 70% 39% 68% 9% 71% 35% 5% 

BDFHJK K BDFHJK BDHK BDFHJK BDFHJK BDHK 

Product K 

42 6 1 2 1 14 5 4 - 8 2 

1% 1% * * * 3% 1% 1% - 2% * 

i CDEhIK eI 

Not sure 

31 5 1 3 - 3 1 5 5 2 6 

1% 1% * 1% - 1% * 1% 1% 1% 2% 

e

 None of these 

1709 274 69 277 72 145 58 314 65 172 263 

40% 64% 17% 60% 17% 35% 14% 71% 15% 42% 62% 

CEFGIJ CEFGIJ CEGI CDEFGIJK CEGI CEFGIJ 

Cannot Tell 

757 98 42 106 49 90 61 78 34 78 120 

18% 23% 10% 23% 12% 22% 14% 18% 8% 19% 28% 

CEGI CEGI CEGI I CeI CEI CEGHIJ 

Not sure if can tell 

6060 468 706 518 697 666 762 489 737 579 438 

142% 109% 171% 113% 167% 161% 179% 111% 174% 142% 103% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

854 844 360 

43% 

302 

36% 23 

3% 

17 

2% 

335 

40% 

7 

1% 

5 

1% 

344 

41% 

N 

140 

17% 

1173 

139% 

Cell 

3 & 4 

(m) 

854 876 371 

42% 

309 

35% 17 

2% 

23 

3% 

355 

41% 

3 

* 

3 

* 

349 

40% 

N 

156 

18% 

O 

1215 

139% 

Cell 

5 & 6 

(n) 

851 840 486 

58% 

LMO 

384 

46% 

LMO

98 12% 

LMO

119 

14% 

LMO

451 

54% 

LMO

18 

2% 

MO

3 

* 

203 

24% 

151 

18% 

O 

1428 

170% 

Ce

7 & 

883

3

3

3

1

12

1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Refrigerator Label L 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1462 14 323 21 303 97 286 16 307 83Weighted Base 1442 23** 299 27** 269 91* 280 26** 310 100*

488 11 285 14 1 46 33 7 - 81 

34% 47% 95% 53% * 51% 12% 26% - 81% 

EFGIJ EGI EI EFGI 

Region 0001 

793 - 3 - 260 - 227 - 303 -

55% - 1% - 97% - 81% - 98% -

CFGJ CFJ CFGJ 

Region 0002 

162 12 11 13 8 45 19 20 7 19 

11% 53% 4% 47% 3% 49% 7% 74% 2% 19% 

CEGIJ I CEGI 

Undefined 

1442 23 299 27 269 91 280 26 310 100 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

12 

17** 

9 

54% 

--

8 

46% 

17 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

337 324 383 3322 296 370 3296 15 79 

92% 5% 21% 

MNO MO 

3 260 227 3

1% 88% 61% 

LN L L

24 21 64 

7% 7% 17% 

LMO 

322 296 370 3100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Refrigerator Label M 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 172 11 9 4 8 55 23 11 2 41 Weighted Base 216* 18** 12** 9** 12** 54* 32** 19** 4** 43**

95 4 1 - 5 19 15 1 3 38 44% 20% 8% - 40% 35% 47% 7% 79% 88% Region 0001 

3 - - - * - 3 - - -1% - - - 3% - 9% - - - Region 0002 

118 14 11 9 7 36 14 18 1 5 

55% 80% 92% 100% 56% 65% 44% 93% 21% 12% 

Undefined 

216 18 12 9 12 54 32 19 4 43 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

8 

13** 

9 

70% 

-

-

4 

30% 13 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

20 12 78 

30** 21** 86* 24

5 5 34 

16% 23% 39% 

- * 3 

- 2% 3% 

25 15 49 84% 75% 57% 30 21 86 

100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q725. Area label selected that shows a product qualifies for ES program 

Refrigerator Label J 

Base: Believes Label Qualifies for ES Program 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 201 10 13 9 5 66 21 11 5 50 11 23 14 87 Weighted Base 257 18** 19** 19** 6** 65* 29** 22** 5** 60** 16** 37** 25** 93* 27Region 0001 120 3 2 8 1 27 12 6 2 53 6 5 9 39 

47% 17% 8% 39% 20% 41% 43% 27% 47% 90% 41% 13% 35% 42% 

Region 0002	 3 - - - * - 2 - * - - - * 2 

1% - - - 7% - 9% - 9% - - - 2% 3% 

Undefined 133 15 17 12 4 38 14 16 2 6 9 32 16 52 

52% 83% 92% 61% 73% 59% 49% 73% 44% 10% 59% 87% 64% 56% 

Sigma	 257 18 19 19 6 65 29 22 5 60 16 37 25 93 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Refrigerator Label K 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1656 28 325 34 313 148 314 27 305 140Weighted Base 1659 37** 304 47** 288 140* 307 52** 299 154*

625 20 286 25 9 82 42 19 2 126 

38% 53% 94% 54% 3% 58% 14% 36% 1% 82% 

EFGIJ EGI EI EFGI 

Region 0001 

800 - 7 - 267 - 236 - 290 -

48% - 2% - 93% - 77% - 97% -

CFGJ CFJ CeFGJ 

Region 0002 

234 18 11 22 11 58 29 33 7 28 

14% 47% 4% 46% 4% 42% 9% 64% 2% 18% 

CEGIJ CEI CEgI 

Undefined 

1659 37 304 47 288 140 307 52 299 154 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

22 

31** 

14 44% 

--

17 56% 

31 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

353 347 462 3341 335 447 3306 35 124 

90% 10% 28% 

MNO MO 

7 267 236 2

2% 80% 53% 

LN L L

28 33 87 

8% 10% 20% 

LMO 

341 335 447 3100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Dishwasher Label L 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1441 13 315 19 300 109 280 14 308 73Weighted Base 1406 16** 286 31** 279 110* 273 18** 304 77*

469 11 278 6 - 64 27 6 5 63 

33% 68% 97% 20% - 58% 10% 32% 2% 82% 

EFGIJ EGI EI EFGI 

Region 0001 

791 - 2 - 275 - 227 - 287 -

56% - 1% - 99% - 83% - 94% -

CFGIJ CFJ CFGJ 

Region 0002 

146 5 6 25 3 46 20 12 12 14 

10% 32% 2% 80% 1% 42% 7% 68% 4% 18% 

CEGIJ CE CEGI 

Undefined 

1406 16 286 31 279 110 273 18 304 77 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

10 

12** 

10 77% 

--

3 

23% 

12 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

328 319 389 3302 309 384 3289 6 91 

96% 2% 24% 

MNO MO 

2 275 227 2

1% 89% 59% 

LN L L

11 28 66 

4% 9% 17% 

L LMO 

302 309 384 3100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q725. Area label selected that shows a product qualifies for ES program 

Dishwasher Label M 

Base: Believes Label Qualifies for ES Program 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 171 9 4 8 1 57 22 13 11 38 8 13 9 79 Weighted Base 222* 18** 5** 16** 1** 67* 31** 15** 15** 44** 10** 23** 17** 98* 31Region 0001 101 8 - - - 33 11 1 2 39 7 8 - 43 

45% 46% - - - 49% 34% 9% 13% 88% 68% 37% - 44% 

Region 0002 11 - - - - - 9 - 3 - - - - 9 

5% - - - - - 28% - 17% - - - - 9% 

Undefined 110 10 5 16 1 34 11 14 11 5 3 14 17 46 

50% 54% 100% 100% 100% 51% 37% 91% 70% 12% 32% 63% 100% 47% 

Sigma	 222 18 5 16 1 67 31 15 15 44 10 23 17 98 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Dishwasher Label J 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 200 9 3 11 2 71 30 12 9 46Weighted Base 243 13** 4** 21** 2** 77* 42** 17** 12** 51**

122 9 - 3 1 38 13 5 3 47 

50% 72% - 16% 49% 50% 30% 29% 28% 92% Region 0001 13 - - - - - 10 - 3 -

5% - - - - - 24% - 22% - Region 0002 

108 4 4 18 1 39 19 12 6 4 

45% 28% 100% 84% 51% 50% 46% 71% 50% 8% 

Undefined 

243 13 4 21 2 77 42 17 12 51 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

7 

3** 

2 

58% 

-

-

1 

42% 

3 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

12 13 101 

17** 23** 119* 28

9 4 51 

54% 19% 43% 

- - 10 

- - 8% 

8 19 58 

46% 81% 49% 17 23 119 

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Dishwasher Label K 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1647 28 320 34 311 160 308 27 306 134Weighted Base 1649 38** 297 62** 293 160* 291 38** 302 144*

640 29 283 35 6 102 41 8 3 125 

39% 76% 95% 57% 2% 64% 14% 21% 1% 87% 

EFGIJ EGI EI EFGI 

Region 0001 

805 - 8 - 283 - 231 - 283 -

49% - 3% - 97% - 79% - 94% -

CFGJ CFJ CFGJ 

Region 0002 

203 9 6 27 4 58 19 30 16 19 

12% 24% 2% 43% 1% 36% 6% 79% 5% 13% 

CEGIJ CE E CEgI 

Undefined 

1649 38 297 62 293 160 291 38 302 144 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

19 

22** 

8 

36% 

--

14 

64% 

22 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

348 345 468 3335 355 451 3312 41 143 

93% 12% 32% 

MNO O MO 

8 283 231 2

2% 80% 51% 

LN L L

15 31 77 

5% 9% 17% 

LM 

335 355 451 3100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q705 Would you be willing to pay more for one of these two models? 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

2277 183 244 202 232 290 311 190 207 250 167 

53% 43% 59% 44% 56% 70% 73% 43% 49% 61% 39% 

BDHIK BDHK BCDEHIjK BCDEHIJK K BDHIK 

Yes 

1223 153 89 179 111 61 51 176 142 84 177 

29% 36% 22% 39% 27% 15% 12% 40% 34% 21% 42% 

CEFGJ fG CEFGJ FG CEFGJ CFGJ G CEFGiJ 

No 

759 94 80 78 74 63 63 77 74 73 82 

18% 22% 19% 17% 18% 15% 15% 17% 18% 18% 19% 

fg 

Not sure 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8427 433 601 3

51% 49% 72% 

LMO 

242 290 112 3

29% 33% 13% 

N N L

174 152 126 1

21% 17% 15% 

N 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q705 Would you be willing to pay more for one of these two models? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

2358 194 224 217 241 290 319 197 227 260 191 

55% 45% 54% 47% 58% 70% 75% 44% 54% 64% 45% 

bHK BDHK BCDEHIK BCDEHIJK bhk BCDHIK 

Yes 

1143 145 102 151 107 65 49 154 128 82 160 

27% 34% 25% 33% 26% 16% 12% 35% 30% 20% 38% 

CeFGJ FG ceFGJ FG CEFGJ FGJ G CEFGJ 

No 

757 92 87 91 70 59 57 92 68 65 75 

18% 21% 21% 20% 17% 14% 13% 21% 16% 16% 18% 

fG fG g fG 

Not sure 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8418 457 609 4

50% 52% 73% 

LMO 

247 258 114 2

29% 29% 14% 

N N 

179 161 116 1

21% 18% 14% 

N n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q707. Willingness to Pay More for a Particular Model 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

2277 183 244 202 232 290 311 190 207 250 167 

53% 43% 59% 44% 56% 70% 73% 43% 49% 61% 39% 

BDHIK BDHK BCDEHIjK BCDEHIJK K BDHIK 

Yes willing to pay more(Net) 

2154 167 235 186 221 276 303 178 190 239 160 

51% 39% 57% 40% 53% 67% 71% 40% 45% 59% 38% 

BDHIK BDHiK BCDEHIjK BCDEHIJK BDHIK 

Would pay more for K 

99 14 4 13 9 12 7 11 16 6 5 

2% 3% 1% 3% 2% 3% 2% 2% 4% 2% 1% 

ck

 Would pay more forM 

23 3 5 3 1 2 * 1 1 5 2 

1% 1% 1% 1% * * * * * 1% * Not sure 

1223 153 89 179 111 61 51 176 142 84 177 

29% 36% 22% 39% 27% 15% 12% 40% 34% 21% 42% 

CEFGJ fG CEFGJ FG CEFGJ CFGJ G CEFGiJ 

Would not pay more 

759 94 80 78 74 63 63 77 74 73 82 

18% 22% 19% 17% 18% 15% 15% 17% 18% 18% 19% 

fg 

Not sure if would pay more 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8427 433 601 3

51% 49% 72% 

LMO 

401 407 580 3

48% 46% 69% 

LMO

19 23 19 

2% 3% 2% 

8 4 2 

1% * * 

242 290 112 3

29% 33% 13% 

N N L

174 152 126 1

21% 17% 15% 

N 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q707. Willingness to Pay More for a Particular Model 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

2358 194 224 217 241 290 319 197 227 260 191 

55% 45% 54% 47% 58% 70% 75% 44% 54% 64% 45% 

bHK BDHK BCDEHIK BCDEHIJK bhk BCDHIK 

Yes willing to pay more(Net) 

2220 181 219 188 225 278 301 185 215 255 173 

52% 42% 53% 41% 54% 67% 71% 42% 51% 63% 41% 

BDHK BDHK BCDEHIK BCDEHIjK bDhK BCDeHIK 

Would pay more for K 

121 11 2 22 14 9 18 12 12 5 15 

3% 3% 1% 5% 3% 2% 4% 3% 3% 1% 3% 

c CJ C Cj c c C 

Would pay more for M 

18 1 2 6 2 3 - - 1 - 3 

* * 1% 1% * 1% - - * - 1% 

ghj 

Not sure 

1143 145 102 151 107 65 49 154 128 82 160 

27% 34% 25% 33% 26% 16% 12% 35% 30% 20% 38% 

CeFGJ FG ceFGJ FG CEFGJ FGJ G CEFGJ 

Would not pay more 

757 92 87 91 70 59 57 92 68 65 75 

18% 21% 21% 20% 17% 14% 13% 21% 16% 16% 18% 

fG fG g fG 

Not sure if would pay more 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8418 457 609 4

50% 52% 73% 

LMO 

400 412 579 4

47% 47% 69% 

LMO

14 37 27 

2% 4% 3% 

L

4 8 3 

* 1% * 

o

247 258 114 2

29% 29% 14% 

N N 

179 161 116 1

21% 18% 14% 

N n 

844 876 840 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q710. Additional Amount Would Pay For Model K? 

Refrigerators 

Base: All Qualified Respondents Who Selected Model at Q707 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 2280 186 242 198 238 297 292 182 199 267 179 428 436 589 3Weighted Base 2154 167* 235 186* 221 276 303 178* 190 239 160* 401 407 580 3None	 4 * 1 - 1 * - - 1 * - 2 1 * 

* * 1% - * * - - * * - * * * 

$1-25 220 22 24 20 25 29 23 14 21 18 23 46 45 52 

10% 13% 10% 11% 11% 11% 8% 8% 11% 8% 14% 11% 11% 9% 

g 

$26-50 492 37 64 53 50 50 39 53 47 44 55 101 103 89 1

23% 22% 27% 28% 23% 18% 13% 30% 25% 18% 34% 25% 25% 15% 

g fGj fGj G FGJ G beFGJ N N 

$51-75 145 17 18 14 17 18 16 11 8 16 10 35 31 35 

7% 10% 8% 8% 8% 7% 5% 6% 4% 7% 6% 9% 8% 6% 

i 

$76-100 406 33 31 27 48 50 81 36 31 35 32 65 75 131 

19% 20% 13% 15% 22% 18% 27% 20% 16% 15% 20% 16% 19% 23% 

c CDfiJ l 

$100+ 430 31 38 40 40 54 74 41 40 57 16 68 81 127 

20% 18% 16% 22% 18% 19% 24% 23% 21% 24% 10% 17% 20% 22% 

k K k K cK K K K 

Not sure 458 26 59 31 39 75 71 23 42 68 24 85 71 145 

21% 16% 25% 17% 18% 27% 23% 13% 22% 29% 15% 21% 17% 25% 

bHk BdeHK H h BDEHK MO 

Mean 147.8 127.9 135.1 117.5 125.7 162.2 197.6 167.9 119.4 189.1 98.7 131.9 121.9 181.2 144

K bcDEIK k bDEIK LM 

Standard Deviation 220.78 181.87 213.31 180.94 190.55 218.91 283.14 262.42 148.14 261.76 152.37 199.69 185.97 255.68 215.Standard Error 5.22 14.51 15.81 14.26 13.44 14.53 18.88 21.43 12.30 18.79 12.52 10.85 9.77 12.03 12.Median 75 70 50 55 75 100 100 75 75 100 50 60 75 100 Sigma 2154 167 235 186 221 276 303 178 190 239 160 401 407 580 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q710. Additional Amount Would Pay For Model M? 

Refrigerators 

Base: All Qualified Respondents Who Selected Model at Q707 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 82 13 5 12 7 9 6 9 11 4 6 18 19 15 Weighted Base 99* 14** 4** 13** 9** 12** 7** 11** 16** 6** 5** 19** 23** 19** 27$1-25	 9 * - * 1 1 - 1 1 3 3 * 1 1 

9% 2% - 3% 5% 8% - 12% 4% 41% 50% 1% 4% 5% 

$26-50	 10 2 * - - 5 - 1 1 1 - 2 - 5 

11% 13% 5% - - 43% - 12% 8% 10% - 11% - 27% 

$51-75	 11 5 1 1 * - - * 3 - - 6 1 - 

11% 32% 28% 8% 2% - - 3% 20% - - 31% 6% - 

$76-100	 8 - 1 2 * 2 * 1 2 - 1 1 2 2 

8% - 26% 12% 3% 13% 7% 5% 9% - 22% 6% 8% 11% 

$100+	 35 5 1 9 1 1 5 2 7 2 * 7 10 7 

35% 38% 32% 66% 7% 12% 76% 23% 43% 26% 4% 37% 42% 36% 

Not sure	 26 2 * 1 8 3 1 5 3 1 1 2 9 4 

26% 15% 8% 11% 82% 24% 18% 45% 16% 23% 24% 13% 40% 21% 

Mean 266.0 214.5 122.1 301.3 504.4 75.7 223.4 472.1 473.4 72.8 48.1 191.3 326.3 134.0 473

Standard Deviation 355.32 175.39 68.15 331.07 - 55.04 222.52 607.02 490.57 84.24 61.50 158.69 376.96 157.27 511.Standard Error 45.13 55.46 34.07 104.69 - 20.80 111.26 214.62 173.44 48.64 30.75 42.41 100.75 47.42 127.Median 100 70 100 200 100 50 200 100 299 12 14 70 200 100 1Sigma 99 14 4 13 9 12 7 11 16 6 5 19 23 19 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q710. Additional Amount Would Pay For Model K? 

Dishwasher 

Base: All Qualified Respondents Who Selected Model at Q707 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 2306 200 223 191 236 298 300 190 209 264 195 423 427 598 3Weighted Base 2220 181 219 188* 225 278 301 185 215 255 173* 400 412 579 4None	 6 - 2 - 1 * * - 3 - - 2 1 1 

* - 1% - * * * - 1% - - * * * 

$1-25 296 22 24 24 32 26 28 36 39 30 34 46 56 55 

13% 12% 11% 13% 14% 9% 9% 19% 18% 12% 20% 12% 13% 9% 

cFG FG cFGj L

$26-50 613 60 74 63 62 69 57 57 59 71 42 134 125 126 1

28% 33% 34% 33% 28% 25% 19% 31% 27% 28% 24% 33% 30% 22% 

G fG G g G g N N 

$51-75 139 13 15 12 15 17 16 10 14 13 14 28 27 33 

6% 7% 7% 6% 7% 6% 5% 6% 7% 5% 8% 7% 6% 6% 

$76-100 341 30 25 23 33 38 72 16 30 37 35 56 56 111 

15% 17% 12% 12% 15% 14% 24% 9% 14% 15% 20% 14% 14% 19% 

h CDeFHIJ cH mO 

$100+ 342 25 26 36 34 40 53 33 27 50 19 51 69 93 

15% 14% 12% 19% 15% 14% 18% 18% 13% 20% 11% 13% 17% 16% 

ck 

Not sure 483 31 53 31 48 88 74 33 43 53 30 84 79 162 

22% 17% 24% 16% 21% 32% 25% 18% 20% 21% 17% 21% 19% 28% 

BDeHIJK lMO 

Mean 110.4 98.7 86.2 136.4 99.9 120.2 143.4 87.5 96.3 133.2 78.9 92.1 117.0 132.8 92

ck cK ChK CHK LO 

Standard Deviation 169.53 124.82 102.08 263.47 138.47 165.44 242.81 101.20 127.77 186.44 81.23 113.42 207.42 211.21 115.Standard Error 4.00 9.69 7.81 20.89 10.05 11.18 16.15 8.18 10.33 13.05 6.44 6.18 11.10 10.01 6.Median 50 50 50 50 50 50 100 50 50 50 50 50 50 75 Sigma 2220 181 219 188 225 278 301 185 215 255 173 400 412 579 4

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q710. Additional Amount Would Pay For Model M? 

Dishwasher 

Base: All Qualified Respondents Who Selected Model at Q707 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 97 11 3 14 10 9 16 8 10 7 9 14 24 25 Weighted Base 121* 11** 2** 22** 14** 9** 18** 12** 12** 5** 15** 14** 37** 27** 23$1-25 11 6 - 2 - 2 - - * - 1 6 2 2 

9% 54% - 7% - 25% - - 3% - 5% 44% 4% 8% 

$26-50	 22 2 - 3 2 1 6 1 5 - 2 2 6 6 

18% 18% - 15% 15% 10% 31% 10% 41% - 13% 15% 15% 24% 

$51-75	 2 - - - - * 1 - - - * - - 1 

1% - - - - 5% 5% - - - 3% - - 5% 

$76-100	 15 - - 7 2 - * * 4 1 * - 9 * 

13% - - 32% 15% - 3% 4% 32% 21% 2% - 25% 2% 

$100+	 28 2 1 9 2 4 6 3 - 2 - 3 10 11 

24% 18% 52% 38% 12% 47% 35% 23% - 33% - 24% 28% 39% 

Not sure	 42 1 1 2 8 1 5 7 3 2 11 2 10 6 

35% 10% 48% 8% 58% 13% 27% 64% 25% 47% 77% 17% 28% 22% 

Mean 139.1 68.6 430.0 159.1 118.3 129.4 170.2 281.3 69.8 161.2 47.7 107.4 149.9 154.9 139

Standard Deviation 143.14 107.29 - 168.14 90.33 110.84 142.99 244.35 28.25 61.65 25.36 154.50 153.40 130.52 165.Standard Error 17.23 33.93 - 48.54 34.14 45.25 41.28 99.75 10.68 43.59 10.35 46.58 35.19 30.76 45.Median 100 20 430 100 100 200 100 250 50 200 50 20 100 100 1Sigma 121 11 2 22 14 9 18 12 12 5 15 14 37 27 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 2280 186 242 198 238 297 292 182 199 267 179Weighted Base 2154 167* 235 186* 221 276 303 178* 190 239 160*

1715 138 187 162 180 206 229 160 150 172 132 

80% 83% 79% 87% 81% 74% 76% 90% 79% 72% 83% 

j FGJ j CeFGIJ j 

Positive (Grand Net) 

1380 114 144 135 138 150 184 136 125 133 120 

64% 68% 61% 73% 63% 54% 61% 76% 66% 56% 75% 

Fj ceFgJ CEFGJ fj CeFGJ 

Economy (Net) 

231 22 18 13 18 24 28 28 28 27 26 

11% 13% 8% 7% 8% 9% 9% 16% 15% 11% 16% 

cdef cd cdef Cheaper to run/low operating cost 

219 7 34 15 27 27 32 21 11 22 24 

10% 4% 14% 8% 12% 10% 10% 12% 6% 9% 15% 

BI B b b BI Savings (unsp)/Saves money on energy 70 6 7 10 9 9 5 2 4 9 8 

3% 3% 3% 5% 4% 3% 2% 1% 2% 4% 5% 

h h Reasonable/fair price 

16 - - - 4 3 1 1 3 4 -

Offers 1% - - - 2% 1% * 1% 1% 2% - discount/rebate 

44 5 1 2 1 2 17 2 2 10 3 

2% 3% * 1% * 1% 6% 1% 1% 4% 2% 

CdEFhI CEf Value for money 

105 8 6 17 13 13 9 6 11 15 5 

5% 5% 3% 9% 6% 5% 3% 4% 6% 6% 3% 

CGk Other positive economy mentions 

828 71 86 97 82 81 105 84 76 73 73 

38% 43% 36% 52% 37% 29% 34% 47% 40% 31% 46% 

Fj CEFGiJ FGJ f FgJ Duration of savings (Subnet) 

193 13 14 24 18 19 30 21 20 16 17 

9% 8% 6% 13% 8% 7% 10% 12% 10% 7% 10% 

c Can recover the savings in a few

years/money back 30 3 1 2 5 4 1 6 4 2 3 1% 2% 1% 1% 2% 1% * 3% 2% 1% 2% 

2yrs g savings/energy savings 30 3 9 5 4 2 2 - 1 1 3 1% 2% 4% 3% 2% 1% 1% - 1% * 2% 3yrs fghj savings/energy savings 16 1 2 5 1 3 1 1 - 2 1 1% * 1% 3% * 1% * * - 1% 1%

4yrs savings/energy savings 49 8 4 2 5 8 6 3 5 6 1 2% 5% 2% 1% 2% 3% 2% 2% 3% 2% 1%5yrs savings/energy savings 310 27 30 39 36 25 47 24 23 28 32 14% 16% 13% 21% 16% 9% 15% 13% 12% 12% 20% 

Savings in the f cFiJ f f Fj long run 84 8 10 8 3 15 8 12 11 2 6 

4% 5% 4% 4% 1% 5% 3% 7% 6% 1% 4% 

Annual energy j j j eJ EJ eJ savings 18 * 1 7 2 3 1 3 1 * -

1% * * 4% 1% 1% * 2% 1% * -

10yrs bcGJk savings/energy savings Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

428 436 589 3401 407 580 3324 341 435 3

81% 84% 75% 

N 

258 274 335 2

64% 67% 58% 

N 

40 31 51 10% 8% 9% 

lM

41 42 59 10% 10% 10% 

13 20 14 

3% 5% 2% 

o

- 4 4 

- 1% 1% 

5 3 20 

1% 1% 3% 

Mo

14 30 22 

4% 7% 4% 

ln

156 179 186 1

39% 44% 32% 

n N 

27 42 49 

7% 10% 9% 

4 7 5 

1% 2% 1% 

12 9 4 

3% 2% 1% 

NO o

3 6 5 

1% 1% 1% 

12 8 14 

3% 2% 2% 

56 75 72 14% 18% 12% 

N

18 12 23 

5% 3% 4% 

1 9 4 

* 2% 1% 

l
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Weighted Base 2154 167* 235 186* 221 276 303 178* 190 239 160*

1 - - - - - - - - 1 -

* - - - - - - - - * -

$13 savings per year 119 15 11 11 12 8 9 9 13 15 14 

6% 9% 5% 6% 5% 3% 3% 5% 7% 6% 9% $14 savings per FG FG year 67 3 10 4 4 5 7 10 5 10 9 3% 2% 4% 2% 2% 2% 2% 5% 3% 4% 6% $140 savings in 10 years 2 - - - 1 - - - - 1 -

* - - - * - - - - * -

$130 savings in 10 years 32 4 - * 1 7 10 1 2 6 * 

1% 2% - * * 3% 3% 1% 1% 2% * 

c c Cde c 

Product (Net) 

14 - - - 1 5 4 - 1 2 * 

Good 1% - - - * 2% 1% - * 1% * product/goodquality product 19 4 - * * 2 6 1 1 3 -

1% 2% - * * 1% 2% 1% 1% 1% -

ce

 Other positiveproduct mentions 

575 49 69 45 61 87 73 44 55 61 33 

27% 29% 30% 24% 27% 31% 24% 25% 29% 25% 20% 

k

 General (Net) 

442 40 42 36 43 72 62 37 41 42 27 

21% 24% 18% 20% 19% 26% 21% 21% 21% 18% 17% 

cjk Efficient/Energy efficient 

74 15 11 7 7 3 9 5 8 5 4 

3% 9% 5% 4% 3% 1% 3% 3% 4% 2% 2% 

eFGhJK f Environmentally friendly 

80 - 27 - 17 12 5 - 11 8 -

4% - 12% - 8% 4% 2% - 6% 3% -

BDFGHJK BDGHK BDHK BDgHK bdhk Star/Energy star rating 

61 5 8 4 4 8 10 8 1 12 3 

3% 3% 3% 2% 2% 3% 3% 5% * 5% 2% 

i I Other positive general mentions 

519 34 60 32 51 80 80 25 55 71 31 

24% 20% 25% 17% 23% 29% 26% 14% 29% 30% 19% 

H h DHk dH dH DHk 

Neutral (Grand Net) 

95 4 11 7 8 9 4 13 18 8 13 

4% 2% 5% 4% 4% 3% 1% 7% 10% 3% 8% 

bG BeFGJ bG 

Product (Net) 

81 4 9 7 7 8 4 13 17 5 7 

4% 2% 4% 4% 3% 3% 1% 7% 9% 2% 4% 

Gj BeFGJ Depends on durability 

14 - 1 - 1 1 - * 1 3 6 

1% - 1% - * * - * 1% 1% 4% 

bcdeFGh

 Other neutral product mentions 

172 15 17 11 14 36 25 6 17 24 8 

8% 9% 7% 6% 6% 13% 8% 3% 9% 10% 5% 

deHk H 

Need more Information (Net) 

21 5 2 3 - 2 2 - * 7 * 

1% 3% 1% 1% - 1% 1% - * 3% * 

eh eh

 Need to see the product/model Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

401 

--

27 

7% 

N 

12 

3% 

-

-

4 1% 

-

-

4 1% 

118 

29% 

82 20% 

26 

7% 

N

27 

7% 

No

12 

3% 

93 23% 

14 

4% 

13 

3% 1 

* 

32 

8% 

6 

2% 

Cell 

3 & 4 

(m) 

407 

--

23 

6% 8 2% 

1 

* 

1 

* 

1 

* 

1 

* 

105 

26% 

80 20% 

14 

3% 

17 

4% 

7 2% 

83 20% 

15 

4% 

15 

4% 1 

* 

25 

6% 

3 

1% 

Cell 

5 & 6 

(n) 

580 

--

18 

3% 

12 

2% 

-

-

17 

3% 

M

9 

2% 

lm

8 

1% 

160 

28% 

135 

23% 

12 

2% 

17 

3% 

18 

3% 

161 

28% 

m 

13 

2% 

13 

2% 1 

* 

60 10% 

mo

4 

1% 

Ce

7 & 

3

LMLm
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 2154 167* 235 186* 221 276 303 178* 190 239

23 2 1 1 2 8 4 2 - 1 

1% 1% * * 1% 3% 1% 1% - 1% 

i

 Need more information on the features 121 10 14 8 9 26 20 3 12 14 

6% 6% 6% 4% 4% 9% 6% 2% 6% 6% 

eHk Need more information on

 price 20 - - - 3 6 2 1 4 4 

1% - - - 2% 2% 1% * 2% 2% 

c c 

Need more information(unsp) 

269 15 34 16 28 39 52 9 20 41 

12% 9% 14% 9% 13% 14% 17% 5% 11% 17% 

H H H bdH bdH 

General (Net) 

80 3 4 4 6 18 27 1 5 9 

4% 2% 2% 2% 3% 7% 9% * 2% 4% 

bCH BCDEHIjk h Other neutral general mentions 

19 2 1 * 2 2 1 1 4 1 

Negative mentions 1% 1% * * 1% 1% * * 2% 1%

34 * 1 2 5 2 5 1 4 10 

2% * * 1% 2% 1% 2% 1% 2% 4% 

bCF None/Nothing 

55 1 12 6 9 7 5 1 3 7 

3% 1% 5% 3% 4% 3% 2% 1% 1% 3% 

bh Don’t know 

81 8 16 3 6 9 13 5 5 14 

4% 5% 7% 2% 3% 3% 4% 3% 3% 6% 

dK k Decline to answer/No answer 

2842 228 306 247 284 363 386 227 261 318 

132% 137% 130% 133% 128% 131% 127% 127% 137% 133% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

160* 

3 

2% 5 3% 

* 

* 

16 10% 

4 

2% 

4 

2% 4 2% 3 2% 2 1% 

222 138% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

401 407 580 3

3 2 12 

1% 1% 2% 

24 17 46 

6% 4% 8% 

m

- 3 8 

- 1% 1% 

l 

49 44 90 12% 11% 16% 

O

7 11 45 

2% 3% 8% 

LMO

3 2 4 

1% * 1% 1 7 7 

* 2% 1% 

13 16 13 

3% 4% 2% 

o

24 9 22 

6% 2% 4% 

m

534 531 749 4133% 131% 129% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Refrigerators 

Unweighted Base Weighted Base Positive (Grand Net) Economy (Net) Cheaper to run/low operating cost Savings (unsp)/Saves money on energy Reasonable/fairprice Value for money Other positive economy mentions Duration of savings (Subnet) Can recover the savings in a fewyears/money back 5yrs savings/energy savings Savings in the long run $14 savings per year Product (Net) Good product/goodquality product Other positive product mentions General (Net) Efficient/Energy efficient 

Total 

(a) 

82 

99* 

70 70% 33 34% 

* * 

11 11% 11 11% 

* * 

1 1% 

10 10% 

5 5% 

* * 

5 5% 

* * 

10 11% 

2 2% 8 9% 

32 32% 17 17% 

Cell 

1 

(b) 

13 

14** 

13 90% 

2 

16% 

* 

1% 1 5% 

--

* 

2% 

-

-

1 8% 

* 

3% 

-

-

1 5% 

-

-

4 

29% 

-

-

4 

29% 

6 

45% 

1 9% 

Cell 

2 

(c) 

5 

4** 

4 

92% 

3 

64% 

-

-

1 

32% 

--

-

-

-

-

1 

32% 

1 

32% 

-

-

-

-

-

-

-

-

-

-

-

-

4 

92% 

3 

66% 

Cell 

3 

(d) 

12 

13** 

8 

63% 

3 

22% 

--

1 

11% 

--

--

1 5% 1 

6% 

-

-

* 

3% 

* 

3% 

* 

3% 

4 

32% 

2 

15% 

2 

18% 

2 

15% 

--

Cell 

4 

(e) 

7 

9** 

4 

40% 

1 7% 

-

-

1 7% 

--

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

3 

33% 

3 

30% 

Cell 

5 

(f) 

9 

12** 

8 

66% 

7 

61% 

--

5 

41% 

--

---

-

2 

20% 

2 

15% 

-

-

1 

5% 

-

-

-

-

-

-

-

-

1 5% 

--

Cell 

6 

(g) 

6 

7** 

4 

52% 

4 

52% 

-

-

--

3 

40% 

-

-

-

-

1 

12% 

* 

7% 

-

-

* 

5% 

-

-

-

-

-

-

-

-

----

Cell 

7 

(h) 

9 

11** 

9 

81% 

3 

29% 

--

2 

17% 

1 

9% 

---

-

* 

3% 

-

-

-

-

* 

3% 

-

-

-

-

-

-

-

-

6 

51% 

* 

3% 

Cell 

8 

(i) 

11 

16** 

15 88% 

7 

45% 

* 

2% 

-

-

7 

43% 

--

-

--

-

-

-

-

-

-

-

-

-

1 

8% 

-

-

1 

8% 

8 

49% 

8 

49% 

Cell 

9 

(j) 

4 

6** 

5 

77% 

3 

51% 

-

-

-

-

-

-

--

-

-

3 

51% 

1 

10% 

-

-

3 

41% 

-

-

-

-

-

-

-

-

2 

26% 

2 

26% 

Cell 

10 

(k) 

6 

5** 

1 

20% 

--

-

-

-

-

-

-

-

-

-

--

-

-

-

-

-

-

-

-

-

1 

16% 

-

-

1 

16% 

* 

4% 

* 

4% 

Cell 

1 & 2 

(l) 

18 

19** 

17 91% 

5 

28% 

* 

1% 

2 

11% 

-

-

* 

1% 

-

-

3 

14% 

2 

10% 

-

-

1 

4% 

-

-

4 

22% 

-

-

4 

22% 

10 57% 

4 

22% 

Cell 

3 & 4 

(m) 

19 

23** 

12 54% 

4 

16% 

-

-

2 

9% 

-

-

-

-

1 

3% 1 

3% 

-

-

* 

2% 

* 

2% 

* 

2% 

4 

19% 

2 

9% 

2 

10% 

5 

22% 

3 

12% 

Cell 

5 & 6 

(n) 

15 

19** 

12 61% 11 

58% 

-

-

5 

26% 

3 

15% 

-

-

-

-

3 

17% 

2 

12% 

-

-

1 

5% 

-

-

-

-

-

-

-

-

1 3% 

--

Ce

7 & 

27

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 99* 14** 4** 13** 9** 12** 7** 11** 16** 6**

5 2 1 2 - 1 - - - -

Star/Energy star 5% 11% 26% 15% - 5% - - - - rating 

11 4 - - * - - 5 - 2 

Other positive 11% 26% - - 3% - - 49% - 26% general mentions 

33 1 * 6 7 4 3 2 2 2 33% 10% 8% 45% 77% 34% 48% 19% 12% 33% Neutral (Grand Net) 

3 - - - - 2 - - - 1 Product (Net) 3% - - - - 19% - - - 10%3 - - - - 2 - - - 1 

Depends on 3% - - - - 19% - - - 10% durability 

3 1 * - - - 1 - 2 - Need more 3% 4% 8% - - - 7% - 10% - Information (Net) 

* - - - - - - - * -

Need to see the * - - - - - - - 3% - product/model 

1 - - - - - - - 1 -

Need more 1% - - - - - - - 3% - information on the features 2 1 * - - - 1 - 1 -Need more 2% 4% 8% - - - 7% - 4% - information on price 26 1 - 6 7 2 3 2 * 1 General (Net) 27% 6% - 45% 77% 15% 40% 19% 2% 23%

7 - - 2 2 - - - * 1 

Other neutral 8% - - 17% 17% - - - 2% 23% general mentions 

1 - - - - * - - - -

Negative mentions 1% - - - - 3% - - - -

3 - - 1 * - 1 - - -

None/Nothing 3% - - 6% 2% - 10% - - -

8 1 - - 5 1 - 1 - -

Don’t know 8% 6% - - 58% 5% - 12% - -

7 - - 3 - 1 2 1 - -

Decline to 7% - - 22% - 7% 30% 7% - - answer/No answer 

110 14 7 16 11 12 7 11 19 8 111% 100% 164% 116% 117% 100% 100% 100% 113% 136% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

5** 

--

-

-

4 

80% 

-

-

-

-

* 

8% 

-

-

-

-

* 

8% 

4 

72% 

2 

37% 

1 

13% 

1 

22% 

-

-

-

-

5 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

19** 23** 19** 27

3 2 1 

15% 9% 3% 

4 * - 

20% 1% - 

2 13 8 

9% 58% 39% 

- - 2 

- - 12% 

- - 2 

- - 12% 

1 - 1 

5% - 3% 

- - - 

- - - 

- - - 

- - - 

1 - 1 

5% - 3% 

1 13 5 

5% 58% 25% 

- 4 - 

- 17% - 

- - * 

- - 2% 

- 1 1 

- 4% 4% 

1 5 1 

5% 24% 3% 

- 3 3 

- 13% 16% 

21 27 19 

115% 117% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 2306 200 223 191 236 298 300 190 209 264 195Weighted Base 2220 181 219 188* 225 278 301 185 215 255 173*

1739 151 179 149 178 193 210 157 171 209 142 

78% 83% 82% 80% 79% 69% 70% 85% 80% 82% 82% 

FG FG fg fg FG fg FG FG 

Positive (Grand Net) 

1391 121 141 119 144 144 160 131 140 158 132 

63% 67% 64% 63% 64% 52% 53% 71% 65% 62% 76% 

FG Fg f Fg FG FG f cdeFGiJ 

Economy (Net) 

203 20 20 21 14 13 29 19 29 29 9 

9% 11% 9% 11% 6% 5% 10% 10% 13% 12% 5% 

F f f f eFK Fk Cheaper to run/low operating cost 

207 8 31 15 16 30 17 25 10 18 37 

9% 4% 14% 8% 7% 11% 6% 13% 5% 7% 21% 

BeGIj bgi BGI BDEFGIJ Savings (unsp)/Saves money on energy 66 8 1 3 10 5 11 4 7 14 3 

3% 5% * 2% 5% 2% 4% 2% 3% 5% 1% 

C C c C

 Reasonable/fairprice 

13 4 1 - - - 1 - 2 5 -

1% 2% * - - - * - 1% 2% -

eFg f Offers discount/rebate 

40 6 2 3 3 5 3 3 4 6 5 

Value for money 2% 3% 1% 2% 1% 2% 1% 1% 2% 2% 3%

37 3 1 - 3 11 6 5 2 3 3 

2% 1% * - 1% 4% 2% 3% 1% 1% 2% 

cD Other positive economy mentions 

935 82 99 82 107 93 104 91 94 95 89 

42% 45% 45% 43% 48% 33% 35% 49% 44% 37% 51% 

fg Fg FGj FGj f FGJ Duration of savings (Subnet) 

187 12 28 23 19 18 24 16 19 14 14 

8% 7% 13% 12% 9% 6% 8% 9% 9% 5% 8% 

fJ j Can recover the savings in a few

years/money back 44 3 4 3 8 5 * 7 9 2 2 2% 1% 2% 2% 3% 2% * 4% 4% 1% 1% 2yrs G g G Gj savings/energy savings 26 2 2 3 3 6 2 1 1 2 4 1% 1% 1% 1% 1% 2% 1% * * 1% 3%

3yrs savings/energy savings 25 1 1 1 2 3 2 2 3 5 4 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2%

4yrs savings/energy savings 64 7 7 5 9 5 3 6 8 8 6 3% 4% 3% 3% 4% 2% 1% 3% 4% 3% 3% 

5yrs g g savings/energy savings 361 34 36 27 45 38 44 29 35 37 35 16% 19% 17% 14% 20% 14% 15% 16% 16% 14% 20%Savings in the long run 157 16 13 14 14 15 14 20 18 16 16 

7% 9% 6% 7% 6% 5% 5% 11% 8% 6% 9% 

Annual energy g savings 27 1 5 - 3 4 5 2 2 2 1 

1% 1% 2% - 1% 2% 2% 1% 1% 1% *

10yrs savings/energy savings Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

423 427 598 3400 412 579 4329 327 403 3

82% 79% 70% 

N N 

262 263 304 2

65% 64% 52% 

N N 

40 35 42 10% 8% 7% 

39 31 48 10% 8% 8% 

9 14 16 

2% 3% 3% 

5 - 1 

1% - * 

mn

8 6 8 

2% 1% 1% 

3 3 17 

1% 1% 3% 

lm

181 189 197 1

45% 46% 34% 

N N 

41 42 41 10% 10% 7% 

6 11 6 

2% 3% 1% 5 5 8 

1% 1% 1% 

3 3 6 

1% 1% 1% 

14 14 8 

4% 3% 1% 

n

70 72 82 18% 17% 14% 29 28 29 

7% 7% 5% 

6 3 10 

2% 1% 2% 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 2220 181 219 188* 225 278 301 185 215 255

105 12 7 10 8 4 17 8 13 17 

5% 7% 3% 6% 4% 2% 6% 4% 6% 7% 

F f f F F $13 savings per year 2 - - - 2 - - - - -

* - - - 1% - - - - - $14 savings per year 1 - - - - 1 - - - -* - - - - * - - - -

$140 savings in 10 years 55 3 3 8 6 2 6 5 7 8 

2% 2% 1% 4% 3% 1% 2% 3% 3% 3% $130 savings in F 10 years 33 2 - - 4 9 5 1 3 9 

2% 1% - - 2% 3% 2% 1% 1% 3% 

Cdk Cdk

 Product (Net) 

22 1 - - 4 7 2 1 3 4 

1% 1% - - 2% 2% 1% 1% 1% 1% 

c

 Good product/goodquality product 11 1 - - - 2 2 - - 5 Other positive * 1% - - - 1% 1% - - 2% product mentions 

583 50 74 51 58 68 74 47 50 74 

26% 28% 34% 27% 26% 24% 24% 26% 23% 29% 

fgiK 

General (Net) 

451 43 48 39 47 52 63 43 38 50 

Efficient/Energy 20% 24% 22% 21% 21% 19% 21% 23% 18% 19% efficient 

72 14 5 9 8 3 9 5 5 3 

3% 8% 2% 5% 4% 1% 3% 3% 2% 1% 

CFghiJ fj Environmentally friendly 

90 - 28 - 10 16 8 - 9 19 

4% - 13% - 5% 6% 3% - 4% 8% 

BDEFGHIK BDHK BDHK BDHK BDGHK Star/Energy star rating 

23 5 2 5 2 3 2 - 2 4 

Other positive 1% 3% 1% 3% 1% 1% 1% - 1% 1% general mentions 

502 32 40 39 51 85 93 29 44 55 

23% 18% 18% 21% 23% 31% 31% 16% 20% 22% 

BCdHijK BCdHijK 

Neutral (Grand Net) 

24 3 * 2 - 5 7 1 1 1 

1% 2% * 1% - 2% 2% 1% * * 

e 

Product (Net) 

11 * - 1 - 3 3 1 - 1 

Depends on * * - 1% - 1% 1% 1% - * durability 

14 3 * 1 - 2 5 - 1 -

Other neutral 1% 2% * * - 1% 2% - * - product mentions 

220 17 12 20 21 40 37 12 20 28 

10% 9% 6% 11% 9% 14% 12% 6% 9% 11% 

Ch c 

Need more Information (Net) 

24 1 5 * 3 6 2 * 3 4 

Need to see the 1% 1% 2% * 1% 2% 1% * 1% 2% product/model Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

173* 

8 5% 

-

-

-

-

7 

4% 

f 

-

-

--

-

-

37 21% 28 16% 12 

7% 

cFJ

--

--

33 19% 

4 

2% 

e 

1 

1% 

3 2% 

13 

8% 

--

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

400 412 579 4

19 18 21 

5% 4% 4% 

- 2 - 

- * - 

- - 1 

- - * 

6 15 8 

1% 4% 1% 

n

2 4 14 

1% 1% 2% 

1 4 9 

* 1% 2% 

1 - 5 

* - 1% 

125 109 141 

31% 26% 24% 

n

91 86 115 23% 21% 20% 

18 17 12 

5% 4% 2% 

28 10 23 

7% 3% 4% 

MO

6 7 5 2% 2% 1% 

72 90 179 18% 22% 31% 

LMO 

4 2 12 

1% * 2% 

m

* 1 6 

* * 1% 

3 1 7 1% * 1% 

29 41 76 

7% 10% 13% 

Lo

6 3 7 1% 1% 1% 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Weighted Base 2220 181 219 188* 225 278 301 185 215 255 173*

32 5 * 1 2 7 2 3 1 3 8 

1% 3% * * 1% 3% 1% 2% * 1% 5% 

c c CdeGI

 Need more information on the features 148 8 7 15 17 28 29 7 12 21 5 

7% 4% 3% 8% 8% 10% 10% 4% 5% 8% 3% 

bChK Chk c Need more information on

 price 26 3 * 5 1 1 6 1 5 3 1 

1% 2% * 3% * 1% 2% 1% 2% 1% * 

c

 Need more information(unsp) 

274 13 29 18 30 45 50 18 23 27 21 

12% 7% 13% 10% 13% 16% 17% 10% 11% 11% 12% 

B B 

General (Net) 

91 5 14 2 3 25 17 8 9 5 4 

4% 3% 6% 1% 1% 9% 6% 4% 4% 2% 2% 

dEj BDEJK dej Other neutral general mentions 

28 2 3 1 3 4 3 1 3 5 4 

Negative mentions 1% 1% 1% * 1% 1% 1% 1% 2% 2% 2%

57 1 1 7 10 3 12 2 3 12 6 

3% 1% * 4% 4% 1% 4% 1% 1% 5% 4% 

c bCf cf bCFh c None/Nothing 

38 - 4 5 6 8 7 3 2 - 3 

2% - 2% 3% 3% 3% 2% 2% 1% - 2% 

j j bJ j

 Don’t know 

60 5 8 3 9 5 10 4 6 6 3 

Decline to 3% 3% 4% 2% 4% 2% 3% 2% 3% 2% 2% answer/No answer 

2816 239 287 231 288 341 367 231 270 330 233 

127% 132% 131% 123% 128% 123% 122% 125% 126% 129% 135% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

400 412 579 4

5 2 9 

1% 1% 2% 

15 32 56 

4% 8% 10% 

l LO

4 6 8 

1% 1% 1% 

42 48 95 11% 12% 16% 

lO

19 5 42 

5% 1% 7% 

M M 

4 3 7 

1% 1% 1% 

2 17 15 

1% 4% 3% 

Lo l

4 10 15 

1% 3% 3% 

13 12 15 

3% 3% 3% 

526 519 707 5131% 126% 122% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Dishwashers 

Unweighted Base Weighted Base Positive (Grand Net) Economy (Net) Cheaper to run/low operating cost Savings (unsp)/Saves money on energy Reasonable/fairprice Offers discount/rebate Value for money Other positive economy mentions Duration of savings (Subnet) Can recover the savings in a fewyears/money back 5yrs savings/energy savings Savings in the long run Annual energy savings 10yrs savings/energy savings Product (Net) Good product/goodquality product Other positive product mentions 

Total 

(a) 

97 

121* 

73 61% 32 27% 

4 4% 2 2% 7 6% 

* * 

3 2% 1 

* 

17 14% 

3 2% 1 1% 7 6% 5 4% 1 1% 

14 12% 11 

9% 3 3% 

Cell 

1 

(b) 

11 

11** 

6 

51% 

3 

26% 

----

1 8% 

---

-

-

-

2 

18% 

--

-

-

1 7% 1 

12% 

--

1 

12% 

* 

2% 1 

10% 

Cell 

2 

(c) 

3 

2** 

1 

52% 

-

----

--

-

---

-

-

-

-

---

-

--

-

-

---

-

-

-

-

-

-

Cell 

3 

(d) 

14 

22** 

21 

94% 12 52% 

---

-

1 

6% 

--

3 

12% 

-

-

8 

34% 

--

--

5 

20% 

3 

14% 

--

9 

39% 

7 

32% 

2 

7% 

Cell 

4 

(e) 

10 

14** 

5 

35% 

3 

21% 

1 

7% 

1 

8% 1 

5% 

---

-

-

-

* 

2% 

--

-

-

* 

2% 

-

-

--

-

-

-

-

-

-

Cell 

5 

(f) 

9 

9** 

6 

71% 

2 

17% 

-

-

-

-

* 

2% 

---

-

-

-

1 

15% 

* 

5% 

--

-

-

-

-

1 

10% 

-

-

-

-

-

-

Cell 

6 

(g) 

16 

18** 

10 

54% 

5 

29% 

-

-

-

-

3 

16% 

---

-

-

-

2 

12% 

2 9% 

-

-

1 

4% 

-

-

--

-

-

-

-

-

-

Cell 

7 

(h) 

8 

12** 

7 

63% 

1 7% 

-

-

-

--

-

---

-

1 

5% 

* 

2% 

--

--

-

-

* 

2% 

--

-

-

-

-

-

-

Cell 

8 

(i) 

10 

12** 

10 

88% 

3 

30% 

3 

27% 

-

--

-

* 

3% 

-

-

-

-

--

-

-

---

-

-

-

--

4 

33% 

3 

29% 

1 

4% 

Cell 

9 

(j) 

7 

5** 

3 

58% 

1 

21% 

-

-

-

-

1 

21% 

--

-

-

-

-

--

-

-

--

-

-

-

-

--

-

-

-

-

-

-

Cell 

10 

(k) 

9 

15** 

3 

23% 

3 

18% 

* 

1% 

1 

8% 

-

-

* 

1% 

-

-

-

-

3 

18% 

1 

6% 

1 

7% 1 

8% 

1 

4% 

--

-

-

-

-

-

-

Cell 

1 & 2 

(l) 

14 

14** 

7 

51% 

3 

21% 

-

-

-

-

1 

6% 

-

-

-

-

-

-

2 

15% 

-

-

-

-

1 

5% 

1 

10% 

--

1 

10% 

* 

2% 

1 

8% 

Cell 

3 & 4 

(m) 

24 

37** 

26 

71% 

15 

40% 

1 

3% 

1 3% 2 

5% 

-

-

3 

7% 

-

-

8 

22% 

-

-

-

-

5 

13% 

3 

9% 

-

-

9 

24% 

7 

19% 

2 

4% 

Cell 

5 & 6 

(n) 

25 

27** 

16 

60% 

7 

25% 

-

-

--

3 

12% 

-

-

-

-

-

-

4 

13% 

2 

7% 

-

-

1 

3% 

-

-

1 

4% 

-

-

-

-

-

-

Ce

7 & 

23

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Dishwashers 

Weighted Base General (Net) Efficient/Energy efficient Environmentally friendly Other positive general mentions Neutral (Grand Net) 

Product (Net) 

Depends on durability Need more Information (Net) Need to see the product/model Need more information on the features Need more information on price Need more information(unsp) General (Net) Other neutral general mentions Negative mentions None/Nothing Don’t know Decline to answer/No answer Sigma 

Total 

(a) 

121* 

35 29% 23 19% 

1 1% 

10 

9% 

48 40% 

2 

1% 2 

1% 9 8% 1 1% 1 1% 7 6% 1 

* 

37 31% 

4 3% 6 5% 

15 12% 

7 6% 6 5% 

133 110% 

Cell 

1 

(b) 

11** 

4 

31% 

4 

31% 

-

-

-

-

6 

49% 

-

--

---

-

-

-

-

-

-

--

6 

49% 

--

-

-

6 

49% 

----

14 

118% 

Cell 

2 

(c) 

2** 

1 

52% 

1 

52% 

-

--

-

1 

48% 

-

--

-

1 

48% 

1 

25% 

1 

23% 

1 

23% 

--

----

--

-

-----

3 

123% 

Cell 

3 

(d) 

22** 

7 

31% 

5 

22% 

--

2 

9% 

1 6% 

-

--

--

-

-

-

-

-

-

-

--

1 6% 

-

-

-

-

1 

3% 

-

-

1 2% 

29 

127% 

Cell 

4 

(e) 

14** 

2 

13% 

2 

13% 

-

-

-

-

9 

65% 

2 

13% 

2 

13% 

--

--------

8 

53% 

1 

7% 

--

-

-

5 

34% 

2 

11% 14 

100% 

Cell 

5 

(f) 

9** 

5 

53% 

5 

53% 

--

-

-

3 

29% 

-

-

-

-

* 

2% 

-

-

-

-

* 

2% 

--

2 

27% 

-

-

-

-

-

-

1 

6% 2 

21% 

9 

100% 

Cell 

6 

(g) 

18** 

5 

26% 

3 

15% 

-

-

2 

11% 

9 

48% 

-

-

-

-

5 

28% 

-

-

-

-

5 

28% 

--

3 

19% 

* 

3% 

1 

4% 

* 

1% 

-

-

2 

12% 18 

102% 

Cell 

7 

(h) 

12** 

7 

56% 

2 

13% 

--

5 

42% 

4 

37% 

-

-

-

-

-

-

-

-

-

-

-

-

--

4 

37% 

-

-

-

-

3 

26% 

1 

12% 

-

-

12 

100% 

Cell 

8 

(i) 

12** 

3 

25% 

2 

15% 

1 

10% 

-

-

1 

12% 

-

-

-

-

1 

5% 

-

-

1 5% 

-

-

--

1 7% 

1 

7% 

-

-

-

-

-

-

-

-

12 

100% 

Cell 

9 

(j) 

5** 

2 

38% 

* 

5% 

-

-

2 

33% 

2 

47% 

-

-

-

-

2 

47% 

1 

13% 

-

-

1 

23% 

1 

11% 

--

-

-

-

-

-

-

-

-

-

-

5 

105% 

Cell 

10 

(k) 

15** 

1 5% 1 5% 

-

-

-

-

11 77% 

-

-

-

--

-

-

-

-

-

-

-

-

-

11 

77% 

1 

10% 

5 

34% 

5 

34% 

-

-

-

-

17 

116% 

Cell 

1 & 2 

(l) 

14** 

5 

35% 

5 

35% 

-

-

-

-

7 

49% 

-

-

-

-

1 

8% 

1 

4% 

1 

4% 

1 

4% 

--

6 

41% 

-

-

-

-

6 

41% 

-

-

-

-

16 

119% 

Cell 

3 & 4 

(m) 

37** 

9 

24% 

7 

19% 

-

-

2 

5% 

11 29% 

2 

5% 

2 

5% 

-

-

-

-

-

-

-

-

-

-

9 

24% 

1 

3% 

-

-

1 

2% 

5 

13% 

2 

6% 

43 

117% 

Cell 

5 & 6 

(n) 

27** 

9 

35% 

8 

28% 

-

-

2 

7% 

11 41% 

-

--

-

5 

20% 

-

-

-

-

5 

20% 

--

6 

22% 

* 

2% 

1 

2% 

* 

1% 

1 

2% 

4 

15% 

27 

101% 

Ce

7 & 

23

1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 121* 11** 2** 22** 14** 9** 18** 12** 12** 5**Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

15** 

Cell 

1 & 2 

(l) 

14** 

Cell 

3 & 4 

(m) 

37** 

Cell 

5 & 6 

(n) 

27** 

Ce

7 & 

23
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q800. Earlier you said you purchased a new refrigerator in the past two years. Refrigerators come in several standard designs or configurations, which

of these designs best describes your new refrigerator? 

Base: All Qualified Respondents Who Purchased a Refrigerator in the Past Two Years and Were the Main Decsion Maker 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 671 59 65 77 67 69 55 58 88 64Weighted Base 741 65* 69* 86* 76* 64* 56* 70* 101* 68**

328 31 34 44 34 29 21 24 45 27 

44% 47% 48% 52% 45% 45% 37% 35% 44% 40% Freezer compartment on the top 

102 13 6 7 22 14 7 11 11 8 

14% 20% 9% 8% 29% 22% 13% 16% 11% 11% 

K CDIK dK k K 

Freezer compartment on the bottom 

293 21 25 32 18 22 26 32 45 32 

39% 32% 37% 37% 23% 33% 46% 46% 44% 47% 

E E E 

Refrigerator and freezer compartments side-by-side 

19 * 4 2 2 - 2 3 - 2 

3% 1% 6% 3% 3% - 4% 4% - 3% 

i 

Other 

741 65 69 86 76 64 56 70 101 68 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

69 

84* 

39 46% 

2 2% 

40 48% 

E 

3 3% 

84 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

124 144 124 1

135* 162* 120* 17

64 79 50 48% 49% 41% 19 29 21 14% 18% 18% 

46 50 47 34% 31% 39% 

5 5 2 4% 3% 2% 

135 162 120 1100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q805. Apart from the design in Q800, did you consider or shop for any of these other designs of refrigerator? 

Base: Gave a Design 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 654 58 62 75 65 69 54 55 88 61 67 120 140 123 1Weighted Base 722 65* 65* 84* 74* 64* 54* 68* 101* 67** 81* 130* 158* 118* 16

Freezer compartment 88 5 6 5 10 15 8 12 8 8 11 11 15 24 on the top 12% 7% 9% 6% 14% 24% 16% 18% 8% 12% 13% 8% 9% 20% 

bDI d lm 

Freezer compartment 159 5 14 32 12 7 14 12 22 21 21 19 44 21 on the bottom 22% 8% 22% 38% 16% 11% 25% 18% 21% 32% 26% 15% 28% 18% 

BEFhi b b l 

Refrigerator and 150 21 12 17 21 15 4 12 26 7 15 33 38 19 freezer 21% 33% 18% 21% 29% 23% 7% 18% 26% 10% 18% 26% 24% 16% compartments G G g G side-by-side Did not consider or 396 37 41 39 38 35 33 34 54 40 44 79 77 68 shop for any of these 55% 58% 63% 47% 52% 55% 61% 50% 53% 60% 54% 61% 49% 57% Sigma	 793 69 73 93 82 73 59 70 110 76 90 142 175 131 1

110% 106% 112% 111% 110% 113% 109% 103% 108% 114% 111% 109% 111% 111% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q810. Leaving aside the size of the refrigerator and other features, which of these standard refrigerator designs is the most energy-efficient, or do they all use the same amount of energy? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

437 38 42 50 48 43 42 53 34 43 44 

10% 9% 10% 11% 12% 10% 10% 12% 8% 11% 10% Freezer compartment on the top 

847 68 68 89 99 71 114 84 100 77 75 

20% 16% 17% 19% 24% 17% 27% 19% 24% 19% 18% 

Bcf BCdFhJK Bcf 

Freezer compartment on the bottom 

326 38 38 29 30 23 26 30 27 29 56 

8% 9% 9% 6% 7% 5% 6% 7% 6% 7% 13% 

DEFGHIJ 

Refrigerator and freezer compartments side-by-side 

533 64 46 60 43 48 56 65 57 55 41 

13% 15% 11% 13% 10% 11% 13% 15% 13% 13% 10% They all use the same amount of 

energy. 

2116 224 219 231 196 229 187 210 206 203 211 

50% 52% 53% 50% 47% 55% 44% 47% 49% 50% 49% 

g eGh 

Not sure 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8

80 98 85 

9% 11% 10% 

136 189 186 1

16% 22% 22% 

L L 

76 59 49 

9% 7% 6% 

n 

109 103 103 1

13% 12% 12% 

442 427 416 4

52% 49% 50% 

844 876 840 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q905. Percent indicating degree of usefulness for showing amount of energy use in kilowatt-hours. 

Base: All Respondents 

Unweighted Base Weighted Base Top 4 Box (Net) 

Top 3 Box (Net) Top 2 Box (Net) (10)Extremely Useful 9 

8 7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 6 

5 

4 3 2 

1 

Not At All Useful 

Not Sure 

Bottom 4 Box (Net) 

Total 

(a) 

4259 4259 2871 

67% 

2428 

57% 

1748 

41% 

1174 

28% 

574 

13% 

680 

16% 

443 

10% 

1435 

34% 

876 

21% 

275 

6% 

474 

11% 

127 

3% 

115 

3% 

84 

2% 

57 

1% 

139 

3% 

116 

3% 

395 

9% 

Cell 

1 

(b) 

427 431 283 

66% 

246 

57% 

186 

43% 

122 

28% 64 15% 61 14% 

37 

9% 

135 

31% 

93 22% 

f 

22 

5% 

58 14% 

F 

13 

3% 

5 1% 

9 

2% 

5 

1% 

23 

5% 

cG 

13 

3% 

41 10% 

Cell 

2 

(c) 

427 413 276 

67% 

232 

56% 

169 

41% 

109 

26% 60 15% 63 15% 

44 11% 

152 

37% 

f 

97 24% 

F 

25 

6% 

58 14% 

Fj 

14 

3% 

10 

3% 

5 

1% 

4 

1% 

9 2% 

11 

3% 

28 

7% 

Cell 

3 

(d) 

427 458 297 

65% 

252 

55% 

183 

40% 

131 

29% 52 11% 69 15% 

45 10% 

149 

32% 

93 20% 

34 

7% 

43 

9% 

17 

4% 

10 

2% 

5 

1% 

13 

3% 

EIk 

21 

5% 

G 

18 

4% g 

50 11% 

e 

Cell Cell 

4 5 

(e) (f) 

427 426 417 414 276 290 

66% 70% 

237 250 

57% 60% 

155 186 

37% 45% 

ejk 

103 139 

25% 34% 

cEJK 

51 47 12% 11% 82 64 20% 15% 

h 

39 40 

9% 10% 

145 119 

35% 29% 

99 63 24% 15% 

F 

32 23 

8% 6% 

50 30 12% 7% 

f 

17 10 

4% 2% 

k 

6 15 2% 4% 

6 13 

1% 3% 

2 12 

* 3% 

EIk 

12 9 

3% 2% 

16 11 

4% 3% g 

26 49 

6% 12% 

cEg 

Cell 

6 

(g) 

425 425 306 

72% 

267 

63% 

dK 

199 

47% 

EJK 

131 

31% 

J 

68 16% 67 16% 

39 

9% 

135 

32% 

84 20% 

30 

7% 

39 

9% 

14 

3% 

12 

3% 

10 

2% 

4 

1% 

4 1% 

6 1% 

30 

7% 

Cell 

7 

(h) 

423 442 296 

67% 

243 

55% 

186 

42% 

124 

28% 62 14% 57 13% 

52 12% 

152 

34% 

89 20% 

27 

6% 

48 11% 

14 

3% 

11 

2% 

10 

2% 

8 

2% 

20 

5% 

G 

9 2% 

49 11% 

e 

Cell 

8 

(i) 

426 424 291 

69% 

252 

59% 

182 

43% 

120 

28% 62 15% 70 17% 

39 

9% 

138 

33% 

87 21% 

27 

6% 

50 12% 

10 

2% 

11 

3% 

8 

2% 

2 

* 

14 

3% 

g 

11 

3% 

35 

8% 

Cell Cell 

9 10 

(j) (k) 

427 424 407 426 267 290 

66% 68% 

225 225 

55% 53% 

147 155 

36% 36% 92 103 22% 24% 56 53 14% 12% 78 69 19% 16% 

h

42 65 10% 15% 

Bdefgi

142 168 

35% 39% 

bF 

81 88 20% 21% 

34 20 

8% 5% 

37 61 

9% 14% 

Fj 

10 6 

2% 1% 

20 14 

5% 3% 

BE 

13 4 

3% 1% 

5 3 

1% 1% 

13 15 

3% 3% 

g g 

9 12 2% 3% 

51 36 12% 8% 

CEg 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8559 573 596 5

66% 65% 71% 

m 

478 489 516 4

57% 56% 61% 

m

355 338 385 3

42% 39% 46% 

M

231 235 270 2

27% 27% 32% 

m

124 103 115 1

15% 12% 14% 

123 151 131 1

15% 17% 16% 

81 84 80 10% 10% 9% 

287 294 254 2

34% 34% 30% 

191 193 147 1

23% 22% 18% 

n n 

47 66 54 

6% 8% 6% 

117 93 69 

14% 11% 8% 

N 

27 34 24 

3% 4% 3% 

16 17 27 

2% 2% 3% 

14 11 24 

2% 1% 3% 

m 

9 15 16 

1% 2% 2% 

31 33 13 

4% 4% 2% 

N N 

24 35 17 

3% 4% 2% 

n 

70 76 79 

8% 9% 9% 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q905. Percent indicating degree of usefulness for showing amount of energy use in kilowatt-hours. 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

Bottom 3 Box (Net) 280 36 18 40 19 35 18 38 24 31 22 54 59 53 

7% 8% 4% 9% 5% 8% 4% 9% 6% 8% 5% 6% 7% 6% 

cg ceg cg ceg 

Bottom 2 Box (Net) 196 28 13 34 14 21 8 28 16 18 17 40 48 29 

5% 6% 3% 7% 3% 5% 2% 6% 4% 4% 4% 5% 5% 3% 

G CEGi g G 

Mean 7.4 7.3 7.4 7.2 7.4 7.5 7.7 7.2 7.5 7.2 7.3 7.4 7.3 7.6 7

dhJk 

Standard Deviation 2.65 2.83 2.48 2.86 2.46 2.77 2.40 2.82 2.58 2.67 2.53 2.66 2.68 2.59 2.Standard Error 0.04 0.14 0.12 0.14 0.12 0.14 0.12 0.14 0.13 0.13 0.12 0.09 0.09 0.09 0.Median 8 8 8 8 8 8 8 8 8 8 8 8 8 8 Sigma 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q910. Percent indicating degree of usefulness for showing operating cost measured in dollars. 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Weighted Base 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

Top 4 Box (Net) 3399 80% 334 77% 319 77% 363 79% 321 337 365 361 77% 81% 86% 82% 327 326 77% 80% 347 82% 653 77% 684 78% 701 84% 6

BCdEI LM 

Top 3 Box (Net) 3070 72% 301 70% 291 70% 328 72% 299 311 334 320 72% 75% 79% 72% 293 283 69% 69% 311 73% 592 70% 627 72% 646 77% 6

BcdeIJ LmO

 Top 2 Box (Net) 

2393 

56% 

226 

52% 

228 

55% 

259 

56% 

211 258 257 272 

51% 62% 60% 61% 

229 214 

54% 53% 

240 

56% 

454 

54% 

470 

54% 

515 

61% 

5

BEiJ bE bEj LM

 (10)ExtremelyUseful 

1691 

40% 

170 

40% 

167 

40% 

178 

39% 

151 190 181 200 

36% 46% 43% 45% 

152 134 

36% 33% 

168 

39% 

337 

40% 

329 

38% 

371 

44% 

3

j EIJ J eIJ M

 9 

701 55 61 81 60 68 76 72 77 81 72 117 141 143 1

16% 13% 15% 18% 14% 16% 18% 16% 18% 20% 17% 14% 16% 17% 

b

 8 

677 75 63 69 87 54 77 48 64 69 71 138 157 131 1

16% 17% 15% 15% 21% 13% 18% 11% 15% 17% 17% 16% 18% 16% 

h FH H h h O

 7 328 33 28 35 22 25 30 41 34 43 37 61 57 56 

8% 8% 7% 8% 5% 6% 7% 9% 8% 11% 9% 7% 7% 7% 

Ef

Middle 5 Box(Net) 926 22% 104 24% 99 24% 95 21% 83 76 72 95 20% 18% 17% 21% 101 103 24% 25% 98 23% 203 24% 178 20% 148 18% 1

g g g fG N 

Middle 3 Box(Net) 550 13% 65 15% 69 17% 57 12% 59 47 39 51 14% 11% 9% 11% 60 45 14% 11% 60 14% 134 16% 115 13% 85 10% 1

g fGj g N 

6 191 23 23 29 21 12 15 9 23 23 13 46 50 27 

4% 5% 6% 6% 5% 3% 3% 2% 5% 6% 3% 5% 6% 3% 

h h fH h h h n n 

5 321 39 44 24 36 27 23 30 32 21 44 83 60 50 

8% 9% 11% 5% 9% 6% 5% 7% 7% 5% 10% 10% 7% 6% 

DGJ DgJ N 

4 38 3 2 3 2 8 1 11 5 1 2 4 5 9 

1% 1% * 1% * 2% * 3% 1% * * 1% 1% 1% 

gj ceGJk 

3 48 6 1 4 3 4 3 3 8 15 2 7 6 7 

1% 1% * 1% 1% 1% 1% 1% 2% 4% * 1% 1% 1% 

CDEfGHK 

2 42 * 4 6 3 4 10 3 8 3 1 4 8 14 

1% * 1% 1% 1% 1% 2% 1% 2% 1% * * 1% 2% 

Bk bk l 

1 31 1 1 6 2 10 2 4 * 3 - 3 9 12 

1% * * 1% 1% 2% * 1% * 1% - * 1% 1% 

ik bCegIK l 

Not At All Useful 93 15 8 9 14 4 2 14 12 8 8 23 23 5 

2% 4% 2% 2% 3% 1% * 3% 3% 2% 2% 3% 3% 1% 

fG fG fG G N N 

Not Sure 96 9 11 14 16 9 5 7 10 7 8 19 30 14 

2% 2% 3% 3% 4% 2% 1% 2% 2% 2% 2% 2% 3% 2% 

g 

Bottom 4 Box (Net) 214 5% 23 5% 14 3% 25 5% 22 21 17 24 5% 5% 4% 5% 28 29 7% 7% 11 3% 37 4% 47 5% 39 5% 

K cK 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q910. Percent indicating degree of usefulness for showing operating cost measured in dollars. 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8Bottom 3 Box (Net) 166 17 13 21 19 17 14 21 20 14 9 30 40 32 

4% 4% 3% 5% 5% 4% 3% 5% 5% 4% 2% 4% 5% 4% 

Bottom 2 Box (Net) 124 17 9 16 16 14 4 18 12 11 8 26 32 18 

3% 4% 2% 3% 4% 3% 1% 4% 3% 3% 2% 3% 4% 2% 

G g G g G 

Mean 8.2 8.1 8.2 8.2 8.1 8.4 8.5 8.2 8.0 8.0 8.3 8.1 8.1 8.4 8

beIJ lmo 

Standard Deviation 2.30 2.42 2.22 2.33 2.39 2.33 2.00 2.47 2.43 2.29 2.08 2.33 2.36 2.17 2.Standard Error 0.04 0.12 0.11 0.11 0.12 0.11 0.10 0.12 0.12 0.11 0.10 0.08 0.08 0.07 0.Median 9 9 9 9 9 9 9 9 9 9 9 9 9 9 Sigma 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q915. Percent indicating degree of usefulness for showing energy efficiency based on a five-star scale. 

Unweighted Base Weighted Base 

Top 4 Box (Net) Top 3 Box (Net) Top 2 Box (Net) 

(10)Extremely Useful 

9 

8 

7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 

6 

5 

4 

3 

2 1 

Not At All Useful 

Not Sure 

Bottom 4 Box (Net) 

Total 

(a) 

4259 4259 2745 

64% 

2246 

53% 

1590 

37% 

1048 

25% 

542 

13% 

655 

15% 

500 

12% 

1512 

36% 

894 

21% 

331 

8% 

445 

10% 

118 

3% 

119 

3% 

90 

2% 

70 

2% 

160 

4% 

182 

4% 

438 

10% 

Cell 

1 

(b) 

427 431 238 

55% 

184 

43% 

138 

32% 95 22% 

44 10% 

46 11% 

54 13% 

167 

39% 

FGj 

104 

24% 

FG 

32 

7% 

F 

60 14% 

FGJ 

12 

3% g 

9 2% 

15 

4% 

f 

9 2% 

31 

7% 

CFGJ 

25 

6% 

GJ 

65 15% 

EFGiJ 

Cell 

2 

(c) 

427 413 250 

61% 

189 

46% 

129 

31% 82 20% 

46 11% 

60 15% 

61 15% 

FJ 

175 

42% 

FGJ 

103 

25% 

FGj 

38 

9% 

F 

50 12% 

FGJ 

16 

4% 

fG 

10 

2% 

f 

10 

2% 

13 

3% 

eghi 

12 

3% 

G 

15 

4% 

44 11% 

fG 

Cell 

3 

(d) 

427 458 269 

59% 

219 

48% 

143 

31% 99 22% 

44 10% 

76 17% 

b 

51 11% 

179 

39% 

FGj 

109 

24% 

FG 

40 

9% 

F 

44 10% 

25 

5% 

FGI 

19 

4% 

F 

9 2% 

7 2% 

19 

4% 

G 

26 

6% 

GJ 

53 12% 

FG 

Cell Cell Cell Cell 

4 5 6 7 

(e) (f) (g) (h) 

427 426 425 423 417 414 425 442 252 328 344 257 

60% 79% 81% 58% 

BCDEHIjK BCDEHIJK 

202 294 299 210 

48% 71% 70% 47% 

BCDEHIjK BCDEHIK 

119 233 218 146 

29% 56% 51% 33% 

BCDEHIJK BCDEHIK 

83 161 155 92 20% 39% 37% 21% 

BCDEHIJK BCDEHIJK 

36 72 62 54 

9% 17% 15% 12% 

BcDEk de 

83 61 81 64 20% 15% 19% 14% 

BI Bi 

51 34 46 48 12% 8% 11% 11% 

162 80 106 171 

39% 19% 25% 39% 

FGj FGj 

103 44 52 94 

25% 11% 12% 21% 

FG FG 

28 12 26 34 

7% 3% 6% 8% 

f F 

59 27 24 46 14% 6% 6% 10% 

FGJ gj 

15 5 2 14 

4% 1% * 3% 

G G 

8 2 8 29 2% * 2% 7% 

BCEFGIk 

8 4 9 12 2% 1% 2% 3% 

3 10 3 4 1% 2% 1% 1% 

18 11 1 27 

4% 3% * 6% 

G G fGJ 

25 16 8 19 

6% 4% 2% 4% 

GJ 

36 26 21 72 

9% 6% 5% 16% 

cEFGIJ 

Cell Cell 

8 9 

(i) (j) 

426 427 424 407 264 291 

62% 71% 

BCDEHIK 

210 256 

49% 63% 

BCDEHIK 

157 190 

37% 47% 

eK BCDEHIK 

99 112 23% 28% 

k cehK 

58 78 14% 19% 

BCDEHK 

53 65 12% 16% 

54 35 13% 9% 

166 124 

39% 30% 

FGj F 

102 75 

24% 18% 

FG Fg 

48 42 11% 10% 

eFg F 

47 23 11% 6% 

fGJ 

6 10 1% 3% 

g 

10 13 

2% 3% 

f F 

9 6 2% 1% 

3 7 1% 2% 

18 8 

4% 2% 

G g 

18 7 

4% 2% 

40 33 

9% 8% 

g 

Cell 

10 

(k) 

424 426 251 

59% 

185 

43% 

118 

28% 70 16% 

48 11% 

68 16% 

66 16% 

FJ 

183 

43% 

FGJ 

106 

25% 

FG 

29 

7% 

f 

65 15% 

dFGJ 

12 

3% g 

11 

3% 

f 

8 2% 

11 

3% 

16 

4% 

G 

22 

5% 

gj 

47 11% 

fG 

Cell 

1 & 2 

(l) 

854 844 488 

58% 

373 

44% 

267 

32% 

177 

21% 

90 11% 

106 

13% 

115 

14% 

n

342 

41% 

N 

207 

25% 

N 

70 

8% 

N 

109 

13% 

N 

28 

3% 

N 

20 

2% 

25 

3% 

21 

3% 

O 

43 

5% 

N 

40 

5% 

109 

13% 

N 

Cell 

3 & 4 

(m) 

854 876 522 

60% 

420 

48% 

262 

30% 

182 

21% 

80 

9% 

158 

18% 

Lo 

101 

12% 

341 

39% 

N 

213 

24% 

N 

69 

8% 

N 

103 

12% 

N 

40 

5% 

No 

27 

3% 

N 

17 

2% 

10 

1% 

36 

4% 

N 

52 

6% 

N 

90 10% 

N 

Cell 

5 & 6 

(n) 

851 840 672 

80% 

LMO 

593 

71% 

LMO

450 

54% 

LMO

316 

38% 

LMO

134 

16% 

LM 

142 

17% 

l

80 

9% 

186 

22% 

97 12% 

38 

5% 

51 

6% 

7 1% 

9 1% 

13 

2% 

14 

2% 

12 

1% 

23 

3% 

47 

6% 

Ce

7 & 

885

431

1

1

1

3

1

1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q915. Percent indicating degree of usefulness for showing energy efficiency based on a five-star scale. 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

Bottom 3 Box (Net) 319 55 34 34 28 24 14 43 30 21 36 89 63 38 

7% 13% 8% 7% 7% 6% 3% 10% 7% 5% 8% 11% 7% 5% 

dEFGiJ G G g Gj g G mN n 

Bottom 2 Box (Net) 230 40 24 26 20 21 4 31 21 15 27 65 46 25 

5% 9% 6% 6% 5% 5% 1% 7% 5% 4% 6% 8% 5% 3% 

efGiJ G G G G G G g G N n 

Mean 7.2 6.6 6.9 6.9 7.0 8.1 8.2 6.7 7.2 7.7 6.8 6.8 7.0 8.1 7

BCDEHIjK BCDEHIJK B BCDEHiK LMO 

Standard Deviation 2.70 3.05 2.66 2.75 2.61 2.49 2.09 2.94 2.65 2.47 2.65 2.87 2.68 2.29 2.Standard Error 0.04 0.15 0.13 0.14 0.13 0.12 0.10 0.15 0.13 0.12 0.13 0.10 0.09 0.08 0.Median 8 7 7 8 8 9 9 7 8 8 7 7 8 9 Sigma 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q920. Which of the following types of controls do you prefer on a dishwasher? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

1861 206 187 178 168 179 192 200 194 165 

44% 48% 45% 39% 40% 43% 45% 45% 46% 40% 

d 

Touchpad controls 

370 44 40 48 45 35 19 41 36 34 

9% 10% 10% 10% 11% 9% 5% 9% 8% 8% 

G G G G g g g 

Buttons 

262 27 19 29 30 20 26 37 16 32 

6% 6% 5% 6% 7% 5% 6% 8% 4% 8% 

I i 

Rotary dial 

577 51 38 77 70 51 82 46 63 40 

14% 12% 9% 17% 17% 12% 19% 10% 15% 10% 

CHJ ChJ BCFHJ c 

A combination of a touchpad, buttons, or dials 

1189 104 128 126 105 129 106 119 115 137 

28% 24% 31% 28% 25% 31% 25% 27% 27% 34% 

BEG 

I have no preference. 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 192 

45% 28 

7% 

26 

6% 

60 14% 

120 

28% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8393 346 371 3

47% 40% 44% 

M 

84 93 55 10% 11% 7% 

n N 

46 59 47 

5% 7% 6% 

89 147 133 111% 17% 16% 

Lo L 

232 231 235 2

28% 26% 28% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q102. Gender 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

1974 198 194 228 180 188 187 191 193 202 

46% 46% 47% 50% 43% 45% 44% 43% 46% 50% 

Male 

2284 233 219 231 238 227 239 252 231 205 

54% 54% 53% 50% 57% 55% 56% 57% 54% 50% 

Female 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 214 

50% 

212 

50% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8392 407 374 3

46% 47% 45% 

452 468 465 4

54% 53% 55% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q106. Age Ranges 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

669 64 66 70 52 76 67 74 71 48 

16% 15% 16% 15% 12% 18% 16% 17% 17% 12% 

eJ 

18-29(net) 

240 29 21 22 21 32 16 28 28 12 

6% 7% 5% 5% 5% 8% 4% 6% 7% 3% 

j gJ j j 

18 - 24 

430 35 45 48 31 44 51 46 44 35 

10% 8% 11% 10% 7% 11% 12% 10% 10% 9% 

e

 25 - 29 

1880 183 167 206 194 169 163 208 185 206 

44% 42% 41% 45% 47% 41% 38% 47% 44% 51% 

g g bCFG 

30-49(net) 

364 48 38 42 48 21 29 36 36 30 

9% 11% 9% 9% 12% 5% 7% 8% 8% 7% 

F f Fg 

30 - 34 

505 57 36 67 36 39 49 60 56 55 

12% 13% 9% 15% 9% 9% 11% 14% 13% 14% 

cEf

 35 - 39 

319 37 35 31 32 29 28 28 27 44 

8% 9% 8% 7% 8% 7% 7% 6% 6% 11% 

hi

 40 - 44 

691 40 59 66 78 79 57 84 66 78 

16% 9% 14% 14% 19% 19% 13% 19% 16% 19% 

b B B B B B 

45 - 49 

1123 111 102 122 116 113 136 107 110 106 

26% 26% 25% 27% 28% 27% 32% 24% 26% 26% 

chk 

50-64(net) 

455 43 43 39 54 46 59 45 44 45 

11% 10% 10% 9% 13% 11% 14% 10% 10% 11% 

dk

 50 - 54 

383 43 32 58 34 34 38 32 33 35 

9% 10% 8% 13% 8% 8% 9% 7% 8% 9% 

chi

 55 - 59 

285 25 28 25 27 33 39 30 32 26 

7% 6% 7% 5% 7% 8% 9% 7% 8% 6% 60 - 64 

586 74 76 60 56 57 60 54 58 48 

14% 17% 18% 13% 13% 14% 14% 12% 14% 12% 

K hJK 

65 and over 

46.4 46.3 47.9 46.2 46.6 46.6 47.3 45.6 46.0 46.6 

K k 

Mean 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 

82 19% 

eJ 

31 

7% 

gJ

50 12% 

200 

47% 

g 

37 

9% 

50 12% 

29 

7% 

85 20% 

Bg 

100 

24% 

36 

9% 

43 10% 

21 

5% 

44 10% 

44.6 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8130 122 143 1

15% 14% 17% 

50 43 47 

6% 5% 6% 

80 79 96 10% 9% 11% 

350 400 331 3

41% 46% 39% 

n 

86 90 50 10% 10% 6% 

N N

93 103 88 111% 12% 10% 

72 63 57 

9% 7% 7% 

98 144 136 112% 16% 16% 

L l 

213 238 249 2

25% 27% 30% 

86 94 105 10% 11% 12% 

75 92 72 

9% 11% 9% 

52 52 72 

6% 6% 9% 

150 116 117 1

18% 13% 14% 

mO 

47.1 46.4 47.0 45

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: US Respondents 

Q174. Region 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

990 94 119 115 85 108 101 96 79 103 

23% 22% 29% 25% 20% 26% 24% 22% 19% 25% 

bEhIK i i 

East 

930 93 79 103 106 87 89 93 100 84 

22% 21% 19% 22% 25% 21% 21% 21% 24% 21% 

Midwest 

1385 116 145 151 125 143 136 157 148 138 

33% 27% 35% 33% 30% 35% 32% 36% 35% 34% 

b b b b 

South 

954 128 69 90 101 76 98 97 96 83 

22% 30% 17% 20% 24% 18% 23% 22% 23% 20% 

CDFhiJ C c 

West 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 

88 21% 

97 23% 

125 

29% 

116 

27% 

CdF 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8213 201 210 1

25% 23% 25% 

o o 

172 209 176 1

20% 24% 21% 

261 275 280 3

31% 31% 33% 

197 191 174 1

23% 22% 21% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q190. What type of Internet connection do you have for your home computer or other primary computer? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

10 2 - - - - 1 6 - -

* 1% - - - - * 1% - -

cdefijk 

14.4k modem 

29 4 2 4 3 3 5 * 6 1 

1% 1% * 1% 1% 1% 1% * 1% * 

28.8k modem 

14 1 - 1 - 2 6 1 * * 

* * - * - 1% 1% * * * 

ce 

33.6k modem 

607 54 70 57 54 68 67 61 63 62 

14% 12% 17% 12% 13% 16% 16% 14% 15% 15% 

56k modem 

1685 151 155 160 178 163 179 186 158 186 

40% 35% 38% 35% 43% 39% 42% 42% 37% 46% 

d BcDi 

Cable modem 

118 14 22 11 9 16 13 9 6 5 

3% 3% 5% 2% 2% 4% 3% 2% 1% 1% 

dehIJ ij 

T1 or T3 line 

30 1 - 6 7 8 1 1 1 3 

1% * - 1% 2% 2% * * * 1% 

c Cgi bCghi 

ISDN line 

1512 172 139 178 142 139 135 146 170 127 

36% 40% 34% 39% 34% 34% 32% 33% 40% 31% 

gj j gj 

ADSL/DSL 

60 7 10 11 4 5 * 5 3 11 

1% 2% 2% 2% 1% 1% * 1% 1% 3% 

g G G Gi 

Other 

193 25 15 31 20 10 17 26 19 11 

5% 6% 4% 7% 5% 2% 4% 6% 4% 3% 

fj FJ fj 

Not sure 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 

-

-

1 

* 

2 

* 

52 12% 

168 

40% 

14 

3% 

2 

* 

164 

39% 

4 1% 

19 

4% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8

2 - 1 

* - * 

6 7 8 

1% 1% 1% 

1 1 8 

* * 1% 

m 

124 111 135 1

15% 13% 16% 

306 338 343 3

36% 39% 41% 

35 20 29 

4% 2% 3% 

O o 

1 13 9 

* 2% 1% 

LO l 

311 320 274 3

37% 37% 33% 

17 15 6 

2% 2% 1% 

n 

40 51 27 

5% 6% 3% 

n 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q194. Excluding email, how many hours per week do you spend on the Internet or World Wide Web? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

9 - - - - - - - 2 2 6 

* - - - - - - - * * 1% 

bcdefgh 

0 hours 

824 92 71 88 84 76 79 90 76 93 75 

19% 21% 17% 19% 20% 18% 18% 20% 18% 23% 18% 

1 - 7 hours 

950 77 86 105 94 111 92 103 100 85 97 

22% 18% 21% 23% 22% 27% 22% 23% 24% 21% 23% 

B 

8 - 14 hours 

1158 132 116 122 111 98 132 121 108 96 122 

27% 31% 28% 27% 27% 24% 31% 27% 25% 24% 29% 

fj 

15 - 21 hours 

372 50 52 34 42 27 37 33 27 39 31 

9% 12% 13% 7% 10% 7% 9% 7% 6% 9% 7% 

fi dFhIk 

22 - 28 hours 

460 42 40 54 50 44 53 47 40 48 43 

11% 10% 10% 12% 12% 11% 12% 11% 10% 12% 10% 

29 - 35 hours 

221 13 21 18 21 26 9 34 34 21 24 

5% 3% 5% 4% 5% 6% 2% 8% 8% 5% 6% 

g g bG BdG BdG g g 

36 - 42 hours 

264 25 26 37 16 31 24 15 37 24 29 

6% 6% 6% 8% 4% 8% 6% 3% 9% 6% 7% 

eH eh EH 

43+ hours 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8

- - - - - - 

163 173 154 1

19% 20% 18% 

163 199 203 2

19% 23% 24% 

l 

248 233 230 2

29% 27% 27% 

102 76 65 

12% 9% 8% 

mNO 

82 103 97 10% 12% 12% 34 39 35 

4% 4% 4% 

LM

51 53 55 

6% 6% 7% 

844 876 840 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q216. What is the highest level of education you have completed or the highest degree you have received? 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Weighted Base 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8High School or Less 1335 141 148 149 131 118 124 143 123 132 127 289 280 242 2(Net) 31% 33% 36% 33% 31% 29% 29% 32% 29% 32% 30% 34% 32% 29% 

f n 

Less than high 19 1 2 1 5 1 - 8 1 - - 3 6 1 school * * 1% * 1% * - 2% * - - * 1% * 

bdGiJk 

 Some high school 79 9 10 10 16 4 3 4 10 13 1 19 26 7 

2% 2% 2% 2% 4% 1% 1% 1% 2% 3% * 2% 3% 1% 

k k k FGHK k fGhK n N

 High school or 1237 131 136 138 110 113 121 131 113 119 126 267 248 234 2equivalent (e.g., 29% 30% 33% 30% 26% 27% 28% 30% 27% 29% 30% 32% 28% 28%  GED) 

Attended College or 2268 220 202 238 218 249 250 236 229 202 224 422 456 499 4College Degree (Net) 53% 51% 49% 52% 52% 60% 59% 53% 54% 49% 53% 50% 52% 59% 

bCdeJ Cj LMo 

Some college, but 1027 96 94 112 105 99 105 104 108 94 110 190 217 204 2no degree 24% 22% 23% 24% 25% 24% 25% 24% 25% 23% 26% 22% 25% 24%  Associate’s degree 387 34 33 37 40 45 49 40 37 38 34 66 78 94 

9% 8% 8% 8% 10% 11% 12% 9% 9% 9% 8% 8% 9% 11% 

l

 College (e.g., B.A., 854 91 75 89 72 106 95 92 84 69 80 166 161 201 1B.S.) 20% 21% 18% 19% 17% 26% 22% 21% 20% 17% 19% 20% 18% 24% 

cEJk M

Attended Graduate 655 71 62 71 68 47 52 63 72 74 76 133 139 99 1School or Graduate 15% 16% 15% 16% 16% 11% 12% 14% 17% 18% 18% 16% 16% 12% Degree (Net) f Fg f n n 

Some graduate 208 29 21 20 19 14 25 18 22 22 18 50 39 38 school, but no 5% 7% 5% 4% 4% 3% 6% 4% 5% 6% 4% 6% 4% 5% degree f

 Graduate school 447 41 42 51 49 33 27 45 50 52 57 83 100 60 (e.g., M.S., M.D., 11% 10% 10% 11% 12% 8% 6% 10% 12% 13% 13% 10% 11% 7% Ph.D.) g G g G fG N Sigma 4259 431 413 458 417 414 425 442 424 407 426 844 876 840 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q210. What is your employment status? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

2196 216 200 251 216 227 208 213 221 202 

52% 50% 49% 55% 52% 55% 49% 48% 52% 50% Employed full time 

422 43 39 40 40 54 48 34 35 50 

10% 10% 10% 9% 10% 13% 11% 8% 8% 12% 

h 

Employed part time 

450 46 33 50 29 34 57 54 56 42 

11% 11% 8% 11% 7% 8% 13% 12% 13% 10% 

cEf e cEf 

Self-employed 

158 9 13 13 21 10 16 37 10 15 

4% 2% 3% 3% 5% 2% 4% 8% 2% 4% 

b BCDFGIJK 

Not employed, but looking for work 

98 11 10 9 4 9 9 10 18 12 

2% 2% 2% 2% 1% 2% 2% 2% 4% 3% 

Ek 

Not employed and not looking for work 

698 68 79 74 67 69 73 68 71 74 

16% 16% 19% 16% 16% 17% 17% 15% 17% 18% 

Retired 

257 41 26 30 28 31 29 17 23 10 

6% 9% 6% 7% 7% 7% 7% 4% 5% 2% 

HJ J J J hJ J 

Student 

508 55 59 43 50 36 66 67 37 44 

12% 13% 14% 9% 12% 9% 16% 15% 9% 11% 

dfi DFI dFI 

Homemaker 

4788 488 460 511 455 470 507 500 471 449 

112% 113% 111% 111% 109% 113% 119% 113% 111% 110% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 241 

57% 

ch 

38 

9% 

47 11% 

15 

3% 

7 2% 

56 13% 23 

5% 

51 12% 

477 112% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8416 467 436 4

49% 53% 52% 82 80 102 10% 9% 12% 

O 

80 80 91 1

9% 9% 11% 

21 35 26 

3% 4% 3% 

20 13 18 

2% 1% 2% 

146 141 142 1

17% 16% 17% 67 58 60 

8% 7% 7% 

O 

114 92 102 1

13% 11% 12% 

947 966 977 9112% 110% 116% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q232. Which of the following income categories best describes your total 2005 household income? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

1428 139 149 161 164 131 100 164 135 150 

34% 32% 36% 35% 39% 32% 24% 37% 32% 37% 

G G G fGi g G g G 

Under 50K (Net) 

225 21 14 29 30 23 20 27 16 25 

5% 5% 3% 6% 7% 6% 5% 6% 4% 6% 

c 

Less than $15,000 

298 33 39 29 33 32 11 42 24 26 

7% 8% 9% 6% 8% 8% 3% 9% 6% 6% 

G G g G G G g 

$15,000 to $24,999 

375 40 36 45 39 31 24 41 44 38 

9% 9% 9% 10% 9% 7% 6% 9% 10% 9% 

g g 

$25,000 to $34,999 

530 45 61 57 62 45 45 55 50 60 $35,000 to $49,999 12% 10% 15% 12% 15% 11% 11% 12% 12% 15%

2419 240 228 248 212 238 285 247 245 222 

57% 56% 55% 54% 51% 57% 67% 56% 58% 55% 

BCDEFHIJ 

50K+ (Net) 

837 82 91 82 60 76 115 85 65 81 

20% 19% 22% 18% 14% 18% 27% 19% 15% 20% 

Ei BDEFhIj 

$50,000 to $74,999 

576 40 48 68 65 72 62 47 61 49 

14% 9% 12% 15% 16% 17% 15% 11% 14% 12% 

b B BcH b b 

$75,000 to $99,999 

548 63 56 55 31 54 61 61 73 44 

13% 15% 14% 12% 7% 13% 14% 14% 17% 11% 

E E e E E E Ej 

$100,000 to $124,999 

227 37 13 20 25 19 12 30 22 26 

5% 9% 3% 4% 6% 5% 3% 7% 5% 6% 

CdfG g cG g

 $125,000 to$149,999 

117 7 5 9 16 7 23 16 10 12 

3% 2% 1% 2% 4% 2% 5% 4% 2% 3% 

c BCdF 

$150,000 to $199,999 

55 6 5 6 6 6 12 5 4 2 

1% 1% 1% 1% 2% 2% 3% 1% 1% 1% 

jK

 $200,000 to$249,999 

58 4 8 8 9 4 - 3 9 7 

1% 1% 2% 2% 2% 1% - 1% 2% 2% 

G g G G G 

$250,000 or more 

413 52 36 50 42 45 41 31 45 35 

10% 12% 9% 11% 10% 11% 10% 7% 11% 9% 

h 

Decline to answer 

85.0 86.0 81.8 83.2 84.2 83.9 91.6 82.6 90.1 82.9 

ch Mean(In Thousands) 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 135 

32% 

g 

21 

5% 

28 

7% g 

37 

9% 

49 11% 

255 

60% 

e 

98 23% 

EI 

64 15% 

b 

51 12% 

25 

6% 

11 

3% 

1 

* 

6 

1% 

g 

36 

8% 

83.8 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8288 324 231 2

34% 37% 28% 

N N 

34 59 43 

4% 7% 5% 

l

72 62 44 

8% 7% 5% n

76 84 55 

9% 10% 6% 

n 

106 119 90 1

13% 14% 11% 

467 460 522 4

55% 52% 62% 

LMo 

174 142 192 1

21% 16% 23% 

m MO

88 133 134 110% 15% 16% 

L L

119 85 115 1

14% 10% 14% 

M m 

51 45 30 

6% 5% 4% 

13 25 30 

2% 3% 4% 

l

11 13 18 

1% 1% 2% 

12 17 4 

1% 2% * 

N

88 92 86 10% 10% 10% 

83.9 83.6 87.8 86

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q244. Racial Background 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3205 327 336 339 311 320 330 309 331 305 

75% 76% 81% 74% 75% 77% 78% 70% 78% 75% 

deHjK hk hk HK 

White 

421 29 26 60 43 45 36 58 38 41 

10% 7% 6% 13% 10% 11% 9% 13% 9% 10% 

BC c BC 

Black/AfricanAmerican (Net) 

213 8 19 37 16 21 21 29 18 13 

5% 2% 5% 8% 4% 5% 5% 6% 4% 3% 

BeJ b b B 

Black 

209 21 7 23 27 24 15 29 19 28 

5% 5% 2% 5% 6% 6% 3% 7% 5% 7% 

c c C C C c C 

African American 

498 62 40 41 52 40 37 59 45 54 

12% 14% 10% 9% 12% 10% 9% 13% 11% 13% 

dg 

Non-White (Net) 

70 11 5 5 7 3 10 5 6 5 Asian or Pacific 2% 2% 1% 1% 2% 1% 2% 1% 1% 1% Islander 30 5 6 1 5 1 3 * 3 2 

1% 1% 1% * 1% * 1% * 1% * 

h

 Native American or Alaskan native 

66 8 2 7 6 4 5 7 6 13 

2% 2% 1% 2% 1% 1% 1% 2% 1% 3% 

Cf

 Mixed racial background 

19 * 1 3 - 3 1 2 4 5 

* * * 1% - 1% * * 1% 1% 

e

 Other race 

311 39 25 25 33 31 18 44 26 29 

7% 9% 6% 6% 8% 7% 4% 10% 6% 7% 

G g dG 

Hispanic 

1 - - - - - 1 - - -

* - - - - - * - - - Filipino 

119 11 10 15 8 9 18 16 10 7 

3% 3% 3% 3% 2% 2% 4% 4% 2% 2% 

Decline to answer 

16 1 * 3 3 1 4 - - -

* * * 1% 1% * 1% - - -

Unknown 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 297 

70% 

45 11% 

30 

7% 

Bj 

15 

3% 

68 16% 

cDfG 

13 

3% 

f

5 1% 

8 2% 1 

* 

41 10% 

G

--

13 

3% 3 

1% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8663 650 650 6

79% 74% 77% 

56 103 81 

7% 12% 10% 

L l 

27 53 42 

3% 6% 5% 

l

28 50 39 

3% 6% 5% 

l

102 93 77 1

12% 11% 9% 16 13 12 

2% 1% 1% 

11 6 4 

1% 1% * 

10 13 9 

1% 2% 1% 1 3 3 

* * * 

64 59 48 

8% 7% 6% 

- - 1 - - * 

22 23 27 

3% 3% 3% 2 6 5 

* 1% 1% 

o o 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q202. What is your marital status? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

3000 298 301 297 297 302 307 315 297 294 

70% 69% 73% 65% 71% 73% 72% 71% 70% 72% 

d d d d 

Married/Living with partner(Net) 

2656 278 269 257 267 265 275 280 258 262 

62% 64% 65% 56% 64% 64% 65% 63% 61% 64% 

d Dk d d d d

 Married 

344 20 32 40 30 36 33 35 39 33 

8% 5% 8% 9% 7% 9% 8% 8% 9% 8% 

b b b 

Living with partner 

1259 133 111 162 120 113 118 127 127 113 

30% 31% 27% 35% 29% 27% 28% 29% 30% 28% 

cfgj 

Not Married(Net) 

689 72 55 81 53 65 75 62 79 67 

16% 17% 13% 18% 13% 16% 18% 14% 19% 16% 

e 

Single, never married 

365 39 38 52 42 33 22 34 30 34 

9% 9% 9% 11% 10% 8% 5% 8% 7% 8% 

G G 

Divorced 

62 2 4 6 11 3 11 12 4 6 

1% 1% 1% 1% 3% 1% 2% 3% 1% 1% 

b b b

 Separated 

142 20 15 23 14 11 11 19 13 7 

3% 5% 4% 5% 3% 3% 2% 4% 3% 2% 

j j

 Widowed 

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 290 

68% 

245 

58% 

45 11% 

B

136 

32% 

82 19% 

e

41 10% 

g 

4 

1% 

10 

2% 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8600 594 609 6

71% 68% 73% 

547 524 540 5

65% 60% 64% 

52 70 69 

6% 8% 8% 

244 282 231 2

29% 32% 27% 

127 133 140 1

15% 15% 17% 

77 95 55 

9% 11% 7% 

No

6 16 14 

1% 2% 2% 

34 38 22 

4% 4% 3% 

844 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q204. Including you, how many adults (age 18 or over) live in your household? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 431 413 458 417 414 425 442 424 407

653 66 54 83 75 63 50 75 63 55 

15% 15% 13% 18% 18% 15% 12% 17% 15% 13% 

g g 

1 

2704 278 290 282 252 249 283 273 270 266 

63% 65% 70% 62% 60% 60% 67% 62% 64% 65% 

dEFhk 

2 

607 64 41 66 55 69 59 57 59 71 

14% 15% 10% 14% 13% 17% 14% 13% 14% 18% 

C C 

3 

211 19 18 18 29 17 25 24 27 10 

5% 4% 4% 4% 7% 4% 6% 5% 6% 3% 

J j j 

4 

82 2 11 9 7 17 8 13 5 5 

2% 1% 3% 2% 2% 4% 2% 3% 1% 1% 

b BIjk b 

5+ 

2.2 2.1 2.1 2.1 2.1 2.3 2.2 2.4 2.2 2.1 

bd 

Mean Std. Dev. 1.3 0.7 0.8 0.8 0.9 1.1 0.8 3.0 0.8 0.8Median 2 2 2 2 2 2 2 2 2 2

4257 430 413 458 417 414 425 442 423 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 426 

70 16% 

261 

61% 65 15% 

24 

6% 

6 1% 

2.2 

1.0 

2 

426 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8120 158 113 1

14% 18% 13% 

n 

568 535 532 5

67% 61% 63% 

m 

105 121 128 1

12% 14% 15% 

37 47 42 

4% 5% 5% 

13 15 25 

2% 2% 3% 

2.1 2.1 2.2 2

l 

0.8 0.9 1.0 2

2 2 2 

843 876 840 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q206. How many children under the age of 18 live in your household? 

Unweighted Base Weighted Base 

0 1 

2 3 

4 

5+ Decline to answer 

Total 

(a) 

4259 4259 2733 

64% 

658 

15% 

565 

13% 

207 

5% 

61 

1% 

35 

1% 

1 

* 

Cell 

1 

(b) 

427 431 278 

64% 

74 17% 52 12% 

21 

5% 

4 

1% 

2 

* 

--

Cell Cell 

2 3 

(c) (d) 

427 427 413 458 269 304 

65% 66% 

h 

49 59 12% 13% 65 54 16% 12% 

13 26 

3% 6% 

9 6 

2% 1% 

I 

8 10 

2% 2% 

EGh EfGhk 

- -- -

Cell 

4 

(e) 

427 417 274 

66% 

67 16% 48 12% 

20 

5% 

9 

2% 

I 

-

-

--

Cell 

5 

(f) 

426 414 261 

63% 

69 17% 50 12% 

23 

6% 

10 

2% 

Ij 

2 

* 

--

Cell 

6 

(g) 

425 425 286 

67% 

h 

73 17% 49 11% 

15 

3% 

3 

1% 

-

-

--

Cell 

7 

(h) 

423 442 257 

58% 

76 17% 76 17% 

egi 

23 

5% 

8 

2% 

i 

1 

* 

--

Cell 

8 

(i) 

426 424 283 

67% 

h 

69 16% 47 11% 

17 

4% 

* 

* 

7 

2% 

eg 

--

Cell 

9 

(j) 

427 407 268 

66% 

50 12% 61 15% 

23 

6% 

2 

* 

4 

1% 

--

Cell 

10 

(k) 

424 426 254 

60% 

71 17% 63 15% 

26 

6% 

10 

2% 

I 

2 

* 

1 

* 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8547 577 547 5

65% 66% 65% 

124 125 142 1

15% 14% 17% 

117 102 98 1

14% 12% 12% 

34 46 38 

4% 5% 4% 

13 14 13 

2% 2% 2% 

10 10 2 

1% 1% * 

n n 

- - - - - - 

0.7 0.6 0.7 0.7 0.6 0.7 0.5 0.8 0.6 0.7 

g g g Gi 

Mean Std. Dev. 1.1 1.0 1.2 1.2 1.0 1.1 0.9 1.1 1.0 1.1

4259 431 413 458 417 414 425 442 424 407 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

0.8 

G 

1.1 

426 100% 

0.7 

1.1 

844 100% 

0.7 

1.1 

876 100% 

0.6 

1.0 

840 100% 

0

1

81
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q234 Which of the following ranges best describes your household’s total investable assets? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 431 413 458 417 414 425 442 424 407 426

787 76 75 94 85 65 73 82 89 84 63 

18% 18% 18% 21% 20% 16% 17% 19% 21% 21% 15% 

k 

Less than $10,000 

287 29 26 29 34 28 18 29 38 25 31 

7% 7% 6% 6% 8% 7% 4% 7% 9% 6% 7% 

g G 

$10,000 - $24,999 

382 50 39 52 28 35 27 35 24 33 59 

9% 12% 9% 11% 7% 8% 6% 8% 6% 8% 14% 

egI egI EfGHIj 

$25,000 - $49,999 

419 40 44 54 27 49 31 48 42 43 40 

10% 9% 11% 12% 7% 12% 7% 11% 10% 10% 9% 

e e 

$50,000 - $99,999 

338 41 24 30 37 49 44 26 31 29 27 

8% 9% 6% 7% 9% 12% 10% 6% 7% 7% 6% 

CdHjk ch 

$100,000 - $249,999 

286 23 39 23 25 18 46 34 30 25 23 

7% 5% 9% 5% 6% 4% 11% 8% 7% 6% 5% 

dF BDeFjK 

$250,000 - $499,999 

91 6 10 9 4 11 19 10 7 11 5 

2% 1% 3% 2% 1% 3% 4% 2% 2% 3% 1% 

bEiK 

$500,000 - $749,999 

46 4 3 5 5 2 4 9 7 6 2 

1% 1% 1% 1% 1% * 1% 2% 2% 1% 1% $750,000 - $999,999 

75 18 8 6 5 7 8 3 10 7 3 

2% 4% 2% 1% 1% 2% 2% 1% 2% 2% 1% 

deHK 

$1,000,000 ­ $2,499,999 

20 3 - 3 * 2 - - 6 5 2 

* 1% - 1% * * - - 1% 1% * 

cgh ch 

$2,500,000 - $4,999,999 

6 2 - 1 2 1 - - - - -

* * - * 1% * - - - - - $5,000,000 or more 

602 55 58 48 58 65 70 58 76 57 57 

14% 13% 14% 10% 14% 16% 16% 13% 18% 14% 13% 

d d D 

Decline to answer 

159 10 26 22 23 7 20 14 10 20 7 

4% 2% 6% 5% 5% 2% 5% 3% 2% 5% 2% 

BFIK fk bFiK fk fk 

Not sure 

761 74 60 84 83 76 65 94 55 64 106 

18% 17% 15% 18% 20% 18% 15% 21% 13% 16% 25% 

I cI bCdGIJ 

Unknown 

4259 431 413 458 417 414 425 442 424 407 426 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8844 876 840 8152 179 139 1

18% 20% 17% 

55 63 46 

6% 7% 5% 

89 80 62 10% 9% 7% 

o 

85 81 80 10% 9% 10% 

65 67 93 

8% 8% 11% 

lmO 

62 48 64 

7% 5% 8% 

17 13 29 

2% 1% 3% 

m 

7 10 5 

1% 1% 1% 

26 11 15 

3% 1% 2% 

m 

3 3 2 

* * * 

2 3 1 

* * * 

113 106 135 1

13% 12% 16% 

m 

36 45 27 

4% 5% 3% 

o 

134 168 141 1

16% 19% 17% 

844 876 840 8100% 100% 100% 1
22 December 2006 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Page Table Title 

1 1 Q415. Which of these types of appliances, if any, have you purchased in the past two years? 2 2 Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? Refrigerator 3 3 Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? Dishwasher 4 4 Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? Clothes washer 5 5 Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? Clothes dryer 6 6 Q430. Thinking about your purchase of the appliance, did you visit a retail showroom to look at the product before your purchase? 7 7 Q435. Do you recall seeing a label describing energy characteristics attached to the appliance? 8 8 Q440. To the best of your knowledge, was the color of the energy label...? 9 9 Q445. Using a scale from 0 to 10, where 0 is not at all useful and 10 is extremely useful, how useful was the energy label in your most recent purchase decision? 

11 10 Q450. In the next two years, are you likely to shop for a new refrigerator, dishwasher, clothes washer or clothes dryer? 12 11 Q455. Which of the following best describes your most likely role in deciding which appliance to purchase? 13 12 Q510. Would any of this information be useful to you in making your purchase decision? Refrigerator 14 13 Q510. Would any of this information be useful to you in making your purchase decision? Dishwasher 15 14 Q515. Parts of label found most useful

Refrigerator 

18 15 Q515. Parts of label found most useful

Dishwasher 

21 16 Q520. Based on this information, can you tell how much it typically costs to operate this model for one year? Refrigerator 22 17 Q520. Based on this information, can you tell how much it typically costs to operate this model for one year? Dishwasher 23 18 Q522. How much would it typically cost to operate this model for one year? Refrigerator 24 19 Q522. How much would it typically cost to operate this model for one year using an electric water heater? Dishwasher 25 20 Q521. Now, we would like to ask you some questions about energy use. to operate this model for one year? Refrigerator 26 21 Q521. Now, we would like to ask you some questions about energy use. to operate this model for one year? Dishwasher 27 22 Q525. How much energy is typically required to operate this model for one year? Refrigerator 28 23 Q525. How much energy is typically required to operate this model for one year? Dishwasher 29 24 Q530. Now, we would like to ask you some questions about energy efficiency. model typically compares to the energy efficiency of all refrigerators sold in the market? Refrigerator 30 25 Q530. Now, we would like to ask you some questions about energy efficiency. model typically compares to the energy efficiency of all dishwashers sold in the market? 

Dishwasher 

31 26 Q535. How would you rate this model in terms of typical energy efficiency compared to all refrigerators sold in the market? Refrigerator 32 27 Q535. How would you rate this model in terms of typical energy efficiency compared to all dishwashers sold in the market? Dishwasher 33 28 Q540. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice sold in the market? Refrigerator 
22 December 2006 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Page Table Title 

34 29 Q540. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized dishwashers sold in the market? 

Dishwasher 

35 30 Q545. How would you say this model is in terms of typical energy efficiency compared to all similarly-sized refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice Refrigerator 36 31 Q545. How would you say this model is in terms of typical energy efficiency compared to all similarly-sized dishwashers sold in the market? Dishwasher 37 32 Q606. Can rank according to yearly operating costs - refrigerator 38 33 Q606. Can rank according to yearly operating costs - dishwasher 39 34 Q615. Ranked Most Expensive - refrigerator 40 35 Q615. Ranked 2nd Most Expensive - refrigerator 41 36 Q615. Ranked 3rd Most Expensive - refrigerator 42 37 Q615. Ranked 4th Most Expensive - refrigerator 43 38 Q615. Ranked Most Expensive - dishwasher 44 39 Q615. Ranked 2nd Most Expensive - dishwasher 45 40 Q615. Ranked 3rd Most Expensive - dishwasher 46 41 Q615. Ranked 4th Most Expensive - dishwasher 47 42 Q615. Please rank these refrigerators according to their typical yearly operating costs, starting with the most expensive to operate, and then moving to the second most expensive to operate, and then the third most expensive to operate. Refrigerator 48 43 Q615. Please rank these dishwashers according to their typical yearly operating costs, starting with the most expensive to operate, and then moving to the second most expensive to operate, and then the third most expensive to operate. Dishwasher 49 44 Q620. What is the difference in typical yearly operating costs, measured in dollars, between these two models? Refrigerator 50 45 Q620. What is the difference in typical yearly operating costs, measured in dollars, between these two models? Dishwasher 51 46 Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Refrigerator 

53 47 Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Dishwasher 

55 48 Q631. Can rank according to their typical energy efficiency - Refrigerator 56 49 Q631. Can rank according to their typical energy efficiency - Dishwashers 57 50 Q640. Ranked Most Energy Efficient - refrigerator 58 51 Q640. Ranked 2nd Most Energy Efficient - refrigerator 59 52 Q640. Ranked 3rd Most Energy Efficient - refrigerator 60 53 Q640. Ranked Least Energy Efficient - refrigerator 61 54 Q640. Ranked Most Energy Efficient - dishwasher 62 55 Q640. Ranked 2nd Most Energy Efficient - dishwasher 63 56 Q640. Ranked 3rd Most Energy Efficient - dishwasher 64 57 Q640. Ranked Least Energy Efficient - dishwasher 65 58 Q640. Please rank these refrigerators according to their typical energy efficiency, starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. Refrigerator 66 59 Q640. Please rank these Dishwashers according to their typical energy efficiency, starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. Dishwasher 
22 December 2006 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Page Table Title 

67 60 Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? Refrigerator 69 61 Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? Dishwasher 71 62 Q651. Can rank according to their typical energy use - Refrigerators 72 63 Q651. Can rank according to their typical energy use - Dishwashers 73 64 Q660. Uses the Most Energy - refrigerator 74 65 Q660. Uses the 2nd Most Energy - refrigerator 75 66 Q660. Uses the 3rd Most Energy - refrigerator 76 67 Q660. Uses the Least Energy - refrigerator 77 68 Q660. Uses the Most Energy - dishwasher 78 69 Q660. Uses the 2nd Most Energy - dishwasher 79 70 Q660. Uses the 3rd Most Energy - dishwasher 80 71 Q660. Uses the Least Energy - dishwasher 81 72 Q660. Please rank these refrigerators according to the typical amount of energy they use each year, starting with the one that uses the most energy, and then moving to the one that uses the second most amount of energy, and then the third most amount of energy. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. Refrigerator 82 73 Q660. Please rank these dishwashers according to the typical amount of energy they use each year, starting with the one that uses the most energy, and then moving to the one that uses the second most amount of energy, and then the third most amount of energy. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. Dishwasher 83 74 Q665. What is the difference in typical yearly energy use, measured in kilowatt-hours (kWh), between these two models? Refrigerator 84 75 Q665. What is the difference in typical yearly energy use, measured in kilowatt-hours (kWh), between these two models? Dishwasher 85 76 Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being extremely important, how important is the difference in typical yearly energy use between these two models? 

Refrigerator 

87 77 Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being extremely important, how important is the difference in typical yearly energy use between these two models? 

Dishwasher 

89 78 Q680. Can you tell, from the information provided, if one refrigerator has a higher overall quality than the other? 90 79 Q680. Can you tell, from the information provided, if one dishwasher has a higher overall quality than the other? 91 80 Q685. Which refrigerator has the highest overall quality? 92 81 Q685. Which dishwasher has the highest overall quality? 93 82 Q694 Based on this information, which of these refrigerators, if any, qualify for the federal program? 94 83 Q694 Based on this information, which of these dishwashers, if any, qualify for the federal program? 95 84 Q692. Based on this information, can you tell if any of the refrigerators qualify for the federal governments Energy Star program? 96 85 Q692. Based on this information, can you tell if any of the dishwashers qualify for the federal governments Energy Star program? 97 86 Q725. Area label selected that shows a product qualifies for ES program Refrigerator Label L 98 87 Q725. Area label selected that shows a product qualifies for ES program Refrigerator Label M 99 88 Q725. Area label selected that shows a product qualifies for ES program Refrigerator Label J 

100 89 Q725. Area label selected that shows a product qualifies for ES program Refrigerator Label K 
22 December 2006 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Page Table Title 

101 90 Q725. Area label selected that shows a product qualifies for ES program Dishwasher Label L 102 91 Q725. Area label selected that shows a product qualifies for ES program Dishwasher Label M 103 92 Q725. Area label selected that shows a product qualifies for ES program Dishwasher Label J 104 93 Q725. Area label selected that shows a product qualifies for ES program Dishwasher Label K 105 94 Q705 Would you be willing to pay more for one of these two models? Refrigerators 106 95 Q705 Would you be willing to pay more for one of these two models? Dishwasher 107 96 Q707. Willingness to Pay More for a Particular Model Refrigerators 108 97 Q707. Willingness to Pay More for a Particular Model Dishwasher 109 98 Q710. Additional Amount Would Pay For Model K? Refrigerators 110 99 Q710. Additional Amount Would Pay For Model M? Refrigerators 111 100 Q710. Additional Amount Would Pay For Model K? Dishwasher 112 101 Q710. Additional Amount Would Pay For Model M? Dishwasher 113 102 Q715. Reasons for willingness to pay more for model K Refrigerators 116 103 Q715. Reasons for willingness to pay more for model M Refrigerators 118 104 Q715. Reasons for willingness to pay more for model K Dishwashers 121 105 Q715. Reasons for willingness to pay more for model M Dishwashers 124 106	 Q800. Earlier you said you purchased a new refrigerator in the past two years. Refrigerators come in several standard designs or configurations, which of these designs best describes your new refrigerator? 125 107 Q805. Apart from the design in Q800, did you consider or shop for any of these other designs of refrigerator? 126 108 Q810. Leaving aside the size of the refrigerator and other features, which of these standard refrigerator designs is the most energy-efficient, or do they all use the same amount of energy? 127 109 Q905. Percent indicating degree of usefulness for showing amount of energy use in kilowatt-hours. 129 110 Q910. Percent indicating degree of usefulness for showing operating cost measured in dollars. 131 111 Q915. Percent indicating degree of usefulness for showing energy efficiency based on a five-star scale. 133 112 Q920. Which of the following types of controls do you prefer on a dishwasher? 134 113 Q102. Gender 135 114 Q106. Age Ranges 136 115 Q174. Region 137 116 Q190. What type of Internet connection do you have for your home computer or other primary computer? 138 117 Q194. Excluding email, how many hours per week do you spend on the Internet or World Wide Web? 139 118 Q216. What is the highest level of education you have completed or the highest degree you have received? 140 119 Q210. What is your employment status? 141 120 Q232. Which of the following income categories best describes your total 2005 household income? 142 121 Q244. Racial Background 143 122 Q202. What is your marital status? 144 123 Q204. Including you, how many adults (age 18 or over) live in your household? 145 124 Q206. How many children under the age of 18 live in your household? 146 125 Q234 Which of the following ranges best describes your household’s total investable assets? 
Unweighted Data Tables

Raw data collected from survey 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All U.S. Respondents Aged 18+ and Not in An Identified Industry 

Unweighted Tables 

Q415. Which of these types of appliances, if any, have you purchased in the past two years? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

2988 294 298 320 298 290 300 301 292 298 

70% 69% 70% 75% 70% 68% 71% 71% 69% 70% 

BceFIj 

Purchased Any (Net) 

1393 148 154 150 137 133 144 115 126 144 

33% 35% 36% 35% 32% 31% 34% 27% 30% 34% 

H HI Hi H H 

Purchased 1 (Net) 

899 85 91 90 90 84 92 105 88 89 

21% 20% 21% 21% 21% 20% 22% 25% 21% 21% 

bfk 

Purchased 2 (Net) 

386 35 31 45 34 40 35 45 43 37 

9% 8% 7% 11% 8% 9% 8% 11% 10% 9% 

c c 

Purchased 3 (Net) 

310 26 22 35 37 33 29 36 35 28 

7% 6% 5% 8% 9% 8% 7% 9% 8% 7% 

c C c c 

Purchased 4 (Net) 

1526 146 152 162 150 161 136 151 160 149 

36% 34% 36% 38% 35% 38% 32% 36% 38% 35% 

g g g 

Refrigerator 

1041 109 86 105 104 97 113 109 111 105 

24% 26% 20% 25% 24% 23% 27% 26% 26% 25% 

c C c C

 Dishwasher 

1569 142 149 174 175 150 155 169 153 148 

37% 33% 35% 41% 41% 35% 36% 40% 36% 35% 

Bcfj Bcfj B 

Clothes washer 

1453 130 130 164 138 145 145 175 147 143 

34% 30% 30% 38% 32% 34% 34% 41% 35% 33% 

BCek BCEFGIJK 

Clothes dryer 

1271 133 129 107 129 136 125 122 134 129 

30% 31% 30% 25% 30% 32% 29% 29% 31% 30% 

D d d D D d 

None of these 

6860 660 646 712 696 689 674 726 705 674 

161% 155% 151% 167% 163% 162% 159% 172% 165% 158% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 297 

70% 

142 

33% 

H 

85 20% 41 10% 29 

7% 

159 

38% 

g

102 

24% 

154 

36% 

136 

32% 

127 

30% 

678 160% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8592 618 590 5

69% 72% 69% 

302 287 277 2

35% 34% 33% 

O O o 

176 180 176 1

21% 21% 21% 66 79 75 

8% 9% 9% 

48 72 62 

6% 8% 7% 

L 

298 312 297 3

35% 37% 35% 

195 209 210 2

23% 24% 25% 

291 349 305 3

34% 41% 36% 

LN 

260 302 290 3

30% 35% 34% 

L 

262 236 261 2

31% 28% 31% 

1306 1408 1363 14

153% 165% 160% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? 

Refrigerator 

Base: Purchased Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1526 146 152 162 150 161 136 151 160 149 159 298 312 297 3Weighted Base 1526 146 152 162 150 161 136 151 160 149 159 298 312 297 3

I was the main 671 59 65 77 67 69 55 58 88 64 69 124 144 124 1decision-maker. 44% 40% 43% 48% 45% 43% 40% 38% 55% 43% 43% 42% 46% 42% 

BCeFGHJK 

I shared equally in 808 82 82 80 81 85 76 88 68 80 86 164 161 161 1the decision. 53% 56% 54% 49% 54% 53% 56% 58% 43% 54% 54% 55% 52% 54% 

I I I i I I i I 

Someone else made 47 5 5 5 2 7 5 5 4 5 4 10 7 12 the decision. 3% 3% 3% 3% 1% 4% 4% 3% 3% 3% 3% 3% 2% 4% Sigma 1526 146 152 162 150 161 136 151 160 149 159 298 312 297 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? 

Dishwasher 

Base: Purchased Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1041 109 86* 105 104 97* 113 109 111 105 102 195 209 210 2Weighted Base 1041 109 86* 105 104 97* 113 109 111 105 102 195 209 210 2

I was the main 456 47 43 52 37 46 48 44 56 48 35 90 89 94 1decision-maker. 44% 43% 50% 50% 36% 47% 42% 40% 50% 46% 34% 46% 43% 45% 

EK EK ek EK k 

I shared equally in 527 56 36 49 64 48 58 58 50 51 57 92 113 106 1the decision. 51% 51% 42% 47% 62% 49% 51% 53% 45% 49% 56% 47% 54% 50% 

CDfIj c 

Someone else made 58 6 7 4 3 3 7 7 5 6 10 13 7 10 the decision. 6% 6% 8% 4% 3% 3% 6% 6% 5% 6% 10% 7% 3% 5% 

dEf 

Sigma 1041 109 86 105 104 97 113 109 111 105 102 195 209 210 2

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? 

Clothes washer 

Base: Purchased Clothes washer 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1569 142 149 174 175 150 155 169 153 148 154 291 349 305 3Weighted Base 1569 142 149 174 175 150 155 169 153 148 154 291 349 305 3

I was the main 690 62 59 80 72 76 68 64 75 68 66 121 152 144 1decision-maker. 44% 44% 40% 46% 41% 51% 44% 38% 49% 46% 43% 42% 44% 47% 

ceH H 

I shared equally in 820 73 82 83 97 72 82 99 74 76 82 155 180 154 1the decision. 52% 51% 55% 48% 55% 48% 53% 59% 48% 51% 53% 53% 52% 50% 

Dfi 

Someone else made 59 7 8 11 6 2 5 6 4 4 6 15 17 7 the decision. 4% 5% 5% 6% 3% 1% 3% 4% 3% 3% 4% 5% 5% 2% 

f f F n n 

Sigma 1569 142 149 174 175 150 155 169 153 148 154 291 349 305 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? 

Clothes dryer 

Base: Purchased Clothes dryer 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 1453 130 130 164 138 145 145 175 147 143 136 260 302 290 3Weighted Base 1453 130 130 164 138 145 145 175 147 143 136 260 302 290 3

I was the main 648 60 55 70 60 73 70 63 70 70 57 115 130 143 1decision-maker. 45% 46% 42% 43% 43% 50% 48% 36% 48% 49% 42% 44% 43% 49% 

h H H H H O 

I shared equally in 744 61 66 84 75 69 71 106 72 69 71 127 159 140 1the decision. 51% 47% 51% 51% 54% 48% 49% 61% 49% 48% 52% 49% 53% 48% 

BcdFGIJ 

Someone else made 61 9 9 10 3 3 4 6 5 4 8 18 13 7 the decision. 4% 7% 7% 6% 2% 2% 3% 3% 3% 3% 6% 7% 4% 2% 

ef ef ef No 

Sigma 1453 130 130 164 138 145 145 175 147 143 136 260 302 290 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Appliance Selected 

Q430. Thinking about your purchase of the appliance, did you visit a retail showroom to look at the product before your purchase? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 2935 288 294 313 294 283 296 296 288 292Weighted Base 2935 288 294 313 294 283 296 296 288 292

2500 247 246 257 250 238 254 256 249 253 

85% 86% 84% 82% 85% 84% 86% 86% 86% 87% 

Yes 

407 37 44 50 43 43 39 38 37 36 

14% 13% 15% 16% 15% 15% 13% 13% 13% 12% 

No 

28 4 4 6 1 2 3 2 2 3 

1% 1% 1% 2% * 1% 1% 1% 1% 1% 

ek 

Not sure 

2935 288 294 313 294 283 296 296 288 292 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

291 291 250 

86% 40 14% 

1 

* 

291 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

582 607 579 5582 607 579 5493 507 492 5

85% 84% 85% 81 93 82 14% 15% 14% 

8 7 5 

1% 1% 1% 

582 607 579 5100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Visited Showroom 

Q435. Do you recall seeing a label describing energy characteristics attached to the appliance? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 2500 247 246 257 250 238 254 256 249 253Weighted Base 2500 247 246 257 250 238 254 256 249 253

2141 208 211 219 230 193 217 223 207 214 

86% 84% 86% 85% 92% 81% 85% 87% 83% 85% 

BCDFGhIJ f 

Yes 

190 20 19 18 14 28 21 17 19 19 

8% 8% 8% 7% 6% 12% 8% 7% 8% 8% 

dEHK 

No 

169 19 16 20 6 17 16 16 23 20 

7% 8% 7% 8% 2% 7% 6% 6% 9% 8% 

E E E E E E E E 

Not sure 

2500 247 246 257 250 238 254 256 249 253 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

250 250 219 

88% 

F 

15 

6% 

16 

6% 

E 

250 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

493 507 492 5493 507 492 5419 449 410 4

85% 89% 83% 

lN 

39 32 49 

8% 6% 10% 

M 

35 26 33 

7% 5% 7% 

493 507 492 5100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Recall Energy Label 

Q440. To the best of your knowledge, was the color of the energy label...? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 2141 208 211 219 230 193 217 223 207 214Weighted Base 2141 208 211 219 230 193 217 223 207 214

89 9 6 7 10 10 17 6 7 9 

4% 4% 3% 3% 4% 5% 8% 3% 3% 4% 

CDHIk 

White with green letters 

134 17 11 15 13 5 15 19 11 18 

6% 8% 5% 7% 6% 3% 7% 9% 5% 8% 

F F F Fk F 

Blue with white letters 

1261 122 119 124 128 129 118 138 128 120 

59% 59% 56% 57% 56% 67% 54% 62% 62% 56% 

bCDEGJ 

Yellow with black letters 

35 1 3 5 3 3 2 5 5 5 

2% * 1% 2% 1% 2% 1% 2% 2% 2% 

b 

Red with black letters 

622 59 72 68 76 46 65 55 56 62 

29% 28% 34% 31% 33% 24% 30% 25% 27% 29% 

FH Fh 

Not sure 

2141 208 211 219 230 193 217 223 207 214 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

219 219 

8 

4% 

10 

5% 

135 

62% 

3 

1% 

63 29% 

219 100% 

Cell 

1 & 2 

(l) 

419 419 

15 

4% 

28 

7% 

241 

58% 

4 

1% 

131 

31% 

o 

419 100% 

Cell 

3 & 4 

(m) 

449 449 

17 

4% 

28 

6% 

252 

56% 

8 

2% 

144 

32% 

O 

449 100% 

Cell 

5 & 6 

(n) 

410 410 

27 

7% 

LmO 

20 

5% 

247 

60% 

5 

1% 

111 

27% 

410 100% 

Ce

7 & 

44

2

1

41
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Recall Energy Label 

Q445. Using a scale from 0 to 10, where 0 is not at all useful and 10 is extremely useful, how useful was the energy label in your most recent purchase decision? 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Useful 

9 

8 7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 6 

5 

4 

3 

2 

1 Not At All Useful 

Not Sure Bottom 4 Box (Net) 

Total 

(a) 

2141 2141 1233 

58% 

915 

43% 

523 

24% 

302 

14% 

221 

10% 

392 

18% 

318 

15% 

991 

46% 

577 

27% 

222 

10% 

268 

13% 

87 

4% 

96 

4% 

60 

3% 

27 

1% 

109 

5% 

39 

2% 

292 

14% 

Cell Cell 

1 2 

(b) (c) 

208 211 208 211 126 108 

61% 51% 

cj 

90 84 43% 40% 

46 48 22% 23% 

26 30 13% 14% 

j 

20 18 10% 9% 

44 36 21% 17% 

36 24 17% 11% 

c 

95 100 46% 47% 

52 68 25% 32% 

DE 

22 19 11% 9% 19 40 

9% 19% 

BDEHjK 

11 9 

5% 4% Ef E 

7 8 3% 4% 

5 9 2% 4% 

d 

3 -

1% -

c 

13 12 

6% 6% 

2 6 

1% 3% 

28 29 13% 14% 

Cell 

3 

(d) 

219 219 133 

61% 

Cj 

98 45% 

58 26% 

j 

34 16% 

J 

24 11% 

40 18% 

35 16% 97 44% 

48 22% 

15 

7% 

24 11% 

9 

4% 

E 

14 

6% 

F 

3 1% 

2 

1% 

12 

5% 7 

3% 

31 14% 

Cell 

4 

(e) 

230 230 144 

63% 

CJ 

109 

47% 

J

59 26% 

35 15% 

J 

24 10% 

50 22% i

35 15% 93 40% 

50 22% 

26 11% 23 10% 

1 

* 

8 3% 

9 4% 

d 

3 

1% 

c 

13 

6% 3 

1% 

33 14% 

Cell 

5 

(f) 

193 193 116 

60% 

cj 

86 45% 

51 26% 

33 17% 

J 

18 

9% 

35 18% 

30 16% 87 45% 

53 27% 

22 11% 27 14% 

4 

2% 

4 2% 

4 

2% 

6 

3% 

C 

7 4% 3 

2% 

21 11% 

Cell 

6 

(g) 

217 217 122 

56% 

95 44% 

53 24% 

29 13% 

24 11% 

42 19% 

27 12% 

101 

47% 

64 29% de 

23 11% 32 15% 

b 

9 4% 

E 

10 

5% 

5 2% 

2 

1% 

11 

5% 3 

1% 

28 13% 

Cell 

7 

(h) 

223 223 131 

59% 

95 43% 

57 26% 

31 14% 

26 12% 

k 

38 17% 

36 16% 

103 

46% 

58 26% 

24 11% 26 12% 

8 

4% 

E 

9 4% 

5 2% 

5 

2% 

C 

10 

4% 5 

2% 

29 13% 

Cell 

8 

(i) 

207 207 115 

56% 

88 43% 

56 27% j

27 13% 

29 14% 

cK 

32 15% 

27 13% 

102 

49% 

e 

65 31% 

DE 

21 10% 28 14% 

16 

8% EFh 

10 

5% 

4 

2% 

2 

1% 

9 4% 2 

1% 

25 12% 

Cell 

9 

(j) 

214 214 111 

52% 

81 38% 

42 20% 

19 

9% 

23 11% 

39 18% 

30 14% 

108 

50% 

E 

62 29% de 

23 11% 28 13% 

11 

5% 

E 

16 

7% 

beF 

9 

4% 

d 

2 

1% 

10 

5% 4 

2% 

37 17% 

f 

Cell 

10 

(k) 

219 219 127 

58% 

89 41% 

53 24% 

38 17% 

J

15 

7% 

36 16% 

38 17% 

c

105 

48% 

57 26% 

27 12% 

d 

21 10% 

9 4% 

E 

10 

5% 

7 

3% 

2 

1% 

12 

5% 

4 

2% 

31 14% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

419 449 410 4419 449 410 4234 277 238 2

56% 62% 58% 

l 

174 207 181 1

42% 46% 44% 

94 117 104 122% 26% 25% 

56 69 62 13% 15% 15% 

38 48 42 

9% 11% 10% 

80 90 77 19% 20% 19% 

60 70 57 14% 16% 14% 

195 190 188 2

47% 42% 46% 

120 98 117 1

29% 22% 29% 

M M 

41 41 45 10% 9% 11% 59 47 59 14% 10% 14% 

m 

20 10 13 

5% 2% 3% 

M 

M

15 22 14 

4% 5% 3% 

14 12 9 

3% 3% 2% 

3 5 8 

1% 1% 2% 

25 25 18 

6% 6% 4% 

8 10 6 

2% 2% 1% 

57 64 49 14% 14% 12% 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q445. Using a scale from 0 to 10, where 0 is not at all useful and 10 is extremely useful, how 

useful was the energy label in your most recent purchase decision? 

Base: Recall Energy Label 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 2141 208 211 219 230 193 217 223 207 214 219 419 449 410 4Bottom 3 Box (Net) 196 21 21 17 25 17 18 20 15 21 21 42 42 35 

9% 10% 10% 8% 11% 9% 8% 9% 7% 10% 10% 10% 9% 9% 

Bottom 2 Box (Net) 136 16 12 14 16 13 13 15 11 12 14 28 30 26 

6% 8% 6% 6% 7% 7% 6% 7% 5% 6% 6% 7% 7% 6% 

Mean 6.6 6.5 6.4 6.7 6.7 6.8 6.6 6.6 6.6 6.2 6.6 6.5 6.7 6.7 6

j J J 

Standard Deviation 2.68 2.70 2.71 2.73 2.72 2.61 2.64 2.66 2.62 2.64 2.73 2.71 2.72 2.63 2.Standard Error 0.06 0.19 0.19 0.19 0.18 0.19 0.18 0.18 0.18 0.18 0.19 0.13 0.13 0.13 0.Median 7 7 7 7 7 7 7 7 7 7 7 7 7 7 Sigma 2141 208 211 219 230 193 217 223 207 214 219 419 449 410 4

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q450. In the next two years, are you likely to shop for a new refrigerator, dishwasher, clothes washer or clothes dryer? 

Base: All U.S. Respondents Aged 18+ and Not in An Identified Industry And Not Past 2 Yr Purchaser 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1324 139 133 114 133 143 129 127 138 135Weighted Base 1324 139 133 114 133 143 129 127 138 135

1324 139 133 114 133 143 129 127 138 135 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 

Yes 

1324 139 133 114 133 143 129 127 138 135 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

133 133 133 100% 133 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

272 247 272 2272 247 272 2272 247 272 2100% 100% 100% 1272 247 272 2100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Intend To Purchase 

Q455. Which of the following best describes your most likely role in deciding which appliance to purchase? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1324 139 133 114 133 143 129 127 138 135Weighted Base 1324 139 133 114 133 143 129 127 138 135

568 58 59 47 56 60 58 50 58 55 

43% 42% 44% 41% 42% 42% 45% 39% 42% 41% 

I would be the main decision-maker. 

756 81 74 67 77 83 71 77 80 80 

57% 58% 56% 59% 58% 58% 55% 61% 58% 59% 

k 

I would share equally in the decision. 

- - - - - - - - - -- - - - - - - - - -

Someone else would make the decision. 

1324 139 133 114 133 143 129 127 138 135 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

133 133 

67 50% 

h 

66 50% 

-

-

133 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

272 247 272 2272 247 272 2117 103 118 1

43% 42% 43% 

155 144 154 1

57% 58% 57% 

- - - 

- - - 

272 247 272 2100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q510. Would any of this information be useful to you in making your purchase decision? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3563 359 350 361 358 361 366 356 359 337 

84% 84% 82% 85% 84% 85% 86% 84% 84% 79% 

j J j J cJ J J 

Yes 

375 34 38 39 33 30 28 41 32 56 

9% 8% 9% 9% 8% 7% 7% 10% 8% 13% 

g BCdEFGI 

No 

321 34 39 27 36 35 31 26 35 34 

8% 8% 9% 6% 8% 8% 7% 6% 8% 8% 

k 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 356 

84% 

j 

44 10% 

fG 

24 

6% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8709 719 727 7

83% 84% 85% 

72 72 58 

8% 8% 7% 

73 63 66 

9% 7% 8% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q510. Would any of this information be useful to you in making your purchase decision? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3448 348 348 338 352 354 350 331 355 329 

81% 81% 81% 79% 82% 83% 82% 78% 83% 77% 

j hJ j hJ 

Yes 

441 45 48 45 35 36 41 49 40 58 

10% 11% 11% 11% 8% 8% 10% 12% 9% 14% 

e EFgi 

No 

370 34 31 44 40 36 34 43 31 40 

9% 8% 7% 10% 9% 8% 8% 10% 7% 9% 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 343 

81% 

44 10% 

37 

9% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8696 690 704 6

81% 81% 83% 

93 80 77 11% 9% 9% 

65 84 70 

8% 10% 8% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3563 359 350 361 358 361 366 356 359 337 356Weighted Base 3563 359 350 361 358 361 366 356 359 337 356

2432 229 222 252 248 222 231 289 281 217 241 

68% 64% 63% 70% 69% 61% 63% 81% 78% 64% 68% 

bcFg Fg BCDEFGJK BCDEFGJK f 

Price (Net) 

114 12 12 17 8 20 8 15 7 3 12 

3% 3% 3% 5% 2% 6% 2% 4% 2% 1% 3% 

J J egIJ EGIJ iJ J

 Savings (Subnet) 

80 8 11 12 6 14 4 11 5 1 8 

2% 2% 3% 3% 2% 4% 1% 3% 1% * 2% 

J gJ GiJ j eGIJ gJ J Savings 

34 4 1 5 2 6 4 4 2 2 4 

1% 1% * 1% 1% 2% 1% 1% 1% 1% 1% 

c

 Yearly savings 

1106 104 80 122 117 90 89 162 155 101 86 

31% 29% 23% 34% 33% 25% 24% 46% 43% 30% 24% 

c CFGK CFGK BCDEFGJK BCDEFGJK Cgk 

Yearly operating cost 

21 - 1 2 2 1 1 3 7 2 2 

1% - * 1% 1% * * 1% 2% 1% 1% 

b BCdeFGk 

Other price mentions 

544 40 47 55 60 47 56 61 59 58 61 

15% 11% 13% 15% 17% 13% 15% 17% 16% 17% 17% 

B b B B B B 

Operating cost (unsp) 

1 - - - - - - - 1 - - Cost with electric * - - - - - - - * - - water heater/gas

water heater 

159 20 14 16 13 15 15 14 15 17 20 Cost (unsp) 4% 6% 4% 4% 4% 4% 4% 4% 4% 5% 6%347 31 43 25 37 43 48 24 31 31 34 

10% 9% 12% 7% 10% 12% 13% 7% 9% 9% 10% 

DH h DH bDHi 

Cost per year/Yearly cost 

77 9 14 6 4 5 7 7 4 8 13 

2% 3% 4% 2% 1% 1% 2% 2% 1% 2% 4% 

dEFgI dEfI 

Energy cost 

60 9 10 5 7 4 4 4 4 2 11 

2% 3% 3% 1% 2% 1% 1% 1% 1% 1% 3% 

J fghiJ fghiJ 

Yearly energy cost 

39 6 4 7 4 3 6 3 3 - 3 

1% 2% 1% 2% 1% 1% 2% 1% 1% - 1% 

J J J j j J j j j

 Yearly operatingcost of $57 

1456 191 185 175 170 119 137 107 101 80 191 

41% 53% 53% 48% 47% 33% 37% 30% 28% 24% 54% 

FGHIJ FGHIJ FGHIJ FGHIJ J HIJ j FGHIJ 

Energy consumption (Net) 

996 143 146 91 92 79 97 72 65 54 157 

28% 40% 42% 25% 26% 22% 27% 20% 18% 16% 44% 

DEFGHIJ DEFGHIJ IJ hIJ J HIJ DEFGHIJ 

Energy used 

29 2 3 7 5 4 - 3 1 - 4 

1% 1% 1% 2% 1% 1% - 1% * - 1% 

gj bGIJ GJ Gj gj Gj 

580 KWH 

390 37 30 63 76 34 36 29 30 26 29 

11% 10% 9% 17% 21% 9% 10% 8% 8% 8% 8% 

BCFGHIJK BCFGHIJK 

Yearly energy/KWH usage Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

709 709 451 

64% 

24 

3% 

19 

3% 

5 

1% 

184 

26% 

1 

* 

87 12% 

-

-

34 

5% 

74 10% 

o 

23 

3% 

MnO

19 

3% 

NO

10 

1% 

376 

53% 

mNO 

289 

41% 

MNO 

5 1% 

67 

9% 

Cell 

3 & 4 

(m) 

719 719 500 

70% 

LN 

25 

3% 

18 

3% 

7 

1% 

239 

33% 

LN 

4 

1% 

115 

16% 

L 

-

-

29 

4% 

62 

9% 

10 

1% 

12 

2% 

11 

2% 

345 

48% 

NO 

183 

25% 

O 

12 

2% 

lNO

139 

19% 

LNO

Cell 

5 & 6 

(n) 

727 727 453 

62% 

28 

4% 

18 

2% 

10 

1% 

179 

25% 

2 

* 

103 

14% 

-

-

30 

4% 

91 13% 

MO

12 

2% 

8 1% 

9 1% 

256 

35% 

O 

176 

24% 

O

4 1% 

70 10% 

Ce

7 & 

775

LM

3

LM

L

1

2

1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Refrigerator 

Weighted Base 

Energy savings 

Other energy consumption mentions Product Attribute (Net) 

Capacity/Size (Subnet) 

Capacity 

Size (unsp) 

Cubic feet Other product attribute mentions 

Features 

Automatic defrost 

Ice through the door Side mounted freezer 

Model/Type of appliance 

Stars/Energy Star Rating (Net) 

Stars/Star rating 

Energy star/Energy star rating 

General (Net) All of it/Everything 

Total 

(a) 

3563 

55 

2% 

15 

* 

259 

7% 

109 

3% 

67 

2% 

30 

1% 

20 

1% 

60 

2% 

85 

2% 

68 

2% 

39 

1% 

23 

1% 

14 

* 

490 

14% 

276 

8% 

225 

6% 

510 

14% 

105 

3% 

Cell Cell Cell Cell Cell Cell 

1 2 3 4 5 6 

(b) (c) (d) (e) (f) (g) 

359 350 361 358 361 366 

8 9 14 2 8 3 2% 3% 4% 1% 2% 1% 

eJ EghJk EGHIJK eJ j 

3 1 3 - 1 1 

1% * 1% - * * e e

23 27 28 27 21 21 

6% 8% 8% 8% 6% 6% 6 14 8 12 7 9 2% 4% 2% 3% 2% 2% 

bH h 

3 9 7 5 3 6 1% 3% 2% 1% 1% 2% 

bf 

3 3 1 5 - 2 

1% 1% * 1% - 1% 

fh fh dFH 

- 2 - 2 5 1 - 1% - 1% 1% * 

BDg 

9 5 8 4 5 5 3% 1% 2% 1% 1% 1% 9 11 12 10 8 7 3% 3% 3% 3% 2% 2% 

K K K K K K 

7 2 11 6 10 6 

2% 1% 3% 2% 3% 2% 

CJ Cj 

6 3 6 5 5 3 2% 1% 2% 1% 1% 1% 

K k K K K k 

2 1 4 3 1 4 1% * 1% 1% * 1% 

K k K 

3 1 1 - - 2 1% * * - - 1% 

efh 

6 54 2 44 93 108 2% 15% 1% 12% 26% 30% 

BDHK BDHK BCDEHIK BCDEHIK 

2 9 2 12 73 72 

1% 3% 1% 3% 20% 20% 

BDH BDHK BCDEHIK BCDEHIK 

4 46 - 32 20 45 1% 13% - 9% 6% 12% 

D BDeFHJK BDfHK BDHK BDFHJK 

46 69 45 49 60 63 13% 20% 12% 14% 17% 17% 

BDEHIK hI bdHIk 

6 11 12 6 14 14 2% 3% 3% 2% 4% 4% 

beh beh 

Cell Cell Cell 

7 8 9 

(h) (i) (j) 

356 359 337 

3 5 -1% 1% -

j J 

1 2 1 

* 1% * 

29 27 34 

8% 8% 10% 

bFGk 

5 7 26 1% 2% 8% 

BCDEFGHIk 

4 6 13 1% 2% 4% 

BEFgHi 

- 2 11 - 1% 3% 

BCDFGHIK 

1 1 5 

* * 1% 

BDghi 

7 6 6 2% 2% 2% 

11 9 7 

3% 3% 2% 

K K K

10 8 3 

3% 2% 1% 

Cj c 

5 2 4 

1% 1% 1% 

K K

4 1 3 

1% * 1% 

K k

- 4 2 - 1% 1% 

EFH

3 58 113 1% 16% 34% 

BDHK BCDEFHIK 

2 7 93 

1% 2% 28% 

bdh BCDEFGHIK 

1 51 21 

* 14% 6% 

BDEFHJK BDHK 

41 37 56 12% 10% 17% 

hI 

6 9 17 2% 3% 5% 

BEHi 

Cell 

10 

(k) 

356 

3 1% 

j 

2 

1% 

22 

6% 

15 

4% 

BfHi

11 

3% 

BFh

3 

1% 

fh

3 

1% 

bd

5 1% 1 

* 

5 

1% 

-

-

-

-

1 

* 

9 3% 

Dh 

4 

1% 

5 1% 

D 

44 12% 

10 

3% 

Cell 

1 & 2 

(l) 

709 

17 

2% o

4 

1% 

50 

7% 

20 

3% 

12 

2% 6 

1% 

2 

* 

14 

2% 

20 

3% 

9 

1% 

9 1% 

3 

* 

4 1% 

60 

8% 

11 

2% 

50 

7% 

M 

115 

16% 

mO 

17 

2% 

Cell 

3 & 4 

(m) 

719 

16 

2% 

3 

* 

55 

8% 

20 

3% 

12 

2% 6 

1% 

2 

* 

12 

2% 

22 

3% 

17 

2% 

11 

2% 

7 

1% 

1 

* 

46 

6% 

14 

2% 

32 

4% 

94 13% 

18 

3% 

Cell 

5 & 6 

(n) 

727 

11 

2% 

2 

* 

42 

6% 

16 

2% 

9 

1% 2 

* 

6 

1% 

10 

1% 

15 

2% 

16 

2% 

8 1% 

5 

1% 

2 

* 

201 

28% 

LMO 

145 

20% 

LMO

65 

9% 

M 

123 

17% 

MO 

28 

4% 

o

Ce

7 & 

7

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3563 359 350 361 358 361 366 356 359 337

111 5 7 4 6 29 32 8 7 11 

3% 1% 2% 1% 2% 8% 9% 2% 2% 3% 

k BCDEHIJK BCDEHIJK k k dK 

Efficiency/Efficiency rating 

128 16 25 13 10 11 7 12 8 8 

4% 4% 7% 4% 3% 3% 2% 3% 2% 2% 

gi DEFGHIJ 

Comparision/Comp arision with other/similar models 

19 3 5 1 4 - - 2 - -

1% 1% 1% * 1% - - 1% - -

fgij dFGIJ FGIj 

Use/Usage (unsp) 

18 2 - 4 6 2 1 1 - 1 

1% 1% - 1% 2% 1% * * - * 

CI CghIjk 

Yearly usage 

20 4 5 1 4- - - 3 3 

1% 1% 1% * 1% - - - 1% 1% 

FGHK dFGHK FGHK fghk fghk 

Information on product 

11 1 - 2 3 - - 1 - 4 

* * - 1% 1% - - * - 1% 

cfgik CFGIK 

Chart/Bar/Graph representation 

69 5 11 3 9 1 6 9 8 11 

2% 1% 3% 1% 3% * 2% 3% 2% 3% 

DF dF f dF F DF 

Other mentions 

20 3 2 3 3 1 2 1 2 2 None/Nothing 1% 1% 1% 1% 1% * 1% * 1% 1%

6 - 1 2 - 1 1 1 - - Don’t know * - * 1% - * * * - -

25 2 4 3 1 3 2 1 3 4 Refused/Declined to

 answer 1% 1% 1% 1% * 1% 1% * 1% 1%

5392 519 577 533 563 546 589 488 526 532 

151% 145% 165% 148% 157% 151% 161% 137% 147% 158% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

356 

2 

1% 

18 

5% 

GIj 

4 

1% 

FGIj 

1 

* 

-

-

-

-

6 2% 

f 

1 

* 

-

-

2 

1% 

519 146% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

709 719 727 7

12 10 61 

2% 1% 8% 

LMO

41 23 18 

6% 3% 2% 

MNO

8 5 - 

1% 1% - 

No N

2 10 3 

* 1% * 

LNO

9 5 - 

1% 1% - 

No N 

1 5 - 

* 1% - 

N

16 12 7 

2% 2% 1% n 

5 6 3 

1% 1% * 1 2 2 

* * * 

6 4 5 

1% 1% 1% 

1096 1096 1135 10

155% 152% 156% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Dishwasher 

Unweighted Base Weighted Base 

Price (Net) 

Savings (Subnet) 

Savings 

Yearly savings 

Yearly operating cost 

Other price mentions 

Operating cost (unsp) 

Cost with electric water heater/gaswater heater Cost (unsp) Cost per year/Yearly cost 

Energy cost Yearly energy cost 

Cost difference between gas andelectricity 

Yearly operating cost of gas/natural gas water heaters Energy consumption (Net) 

Energy used 

363 KWH 

Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 

(a) (b) (c) (d) (e) (f) 

3448 348 348 338 352 354 3448 348 348 338 352 354 2408 220 219 232 260 241 

70% 63% 63% 69% 74% 68% 

BCfGJK 

91 15 12 5 15 11 

3% 4% 3% 1% 4% 3% 

DHJ dHJ DHJ HJ 

70 11 11 5 11 8 

2% 3% 3% 1% 3% 2% 

HJ HJ HJ j 

21 4 1 - 4 3 

1% 1% * - 1% 1% 

Dhj Dhj dhj 

895 70 57 91 100 94 

26% 20% 16% 27% 28% 27% 

BCJK BCJK BCJK 

56 4 8 8 4 5 

2% 1% 2% 2% 1% 1% 

gj Gj 

534 56 44 48 61 51 

15% 16% 13% 14% 17% 14% 

c 

179 13 20 15 20 18 

5% 4% 6% 4% 6% 5% 

I I i 

162 12 18 13 20 16 

5% 3% 5% 4% 6% 5% 

311 21 30 37 29 29 

9% 6% 9% 11% 8% 8% 

B 

79 10 14 5 7 6 

2% 3% 4% 1% 2% 2% 

h DfHJ 

62 12 12 3 3 5 

2% 3% 3% 1% 1% 1% 

DEfgI DEfgI 

55 8 8 4 6 6 

2% 2% 2% 1% 2% 2% 

i i 

83 8 5 8 4 8 

2% 2% 1% 2% 1% 2% 

k k k 

1340 171 170 165 156 111 

39% 49% 49% 49% 44% 31% 

FGHIJ FGHIJ FGHIJ FHIJ H 

974 132 130 102 103 91 

28% 38% 37% 30% 29% 26% 

DEFGHIJ DEFGHIJ HIJ HIJ HIj 

25 5 2 3 2 2 

1% 1% 1% 1% 1% 1% 

H h 

Cell Cell Cell Cell Cell 

6 7 8 9 10 

(g) (h) (i) (j) (k) 

350 331 355 329 343 350 331 355 329 343 226 281 292 215 222 

65% 85% 82% 65% 65% 

BCDEFGJK BCDEFGJK 

8 3 9 2 11 

2% 1% 3% 1% 3% 

j J HJ 

5 3 7 2 7 1% 1% 2% 1% 2% 

3 - 2 - 4 1% - 1% - 1% 

dhj DHj

85 144 137 62 55 24% 44% 39% 19% 16% 

CjK BCDEFGJK BCDEFGJK 

2 8 10 2 5 1% 2% 3% 1% 1% 

Gj GJ 

61 53 63 52 45 17% 16% 18% 16% 13% 

c ck

14 16 9 28 26 

4% 5% 3% 9% 8% 

BDfGhI BdGI

13 17 20 13 20 

4% 5% 6% 4% 6% 

26 30 35 34 40 

7% 9% 10% 10% 12% 

b B Bg

7 3 7 5 15 2% 1% 2% 2% 4% 

DeFgHiJ 

5 5 3 7 7 1% 2% 1% 2% 2% 7 6 2 3 5 2% 2% 1% 1% 1% i

4 9 9 26 2 1% 3% 3% 8% 1% 

K K BCDEFGHIK

136 74 97 86 174 

39% 22% 27% 26% 51% 

FHIJ eFGHIJ 

103 58 60 64 131 

29% 18% 17% 19% 38% 

HIJ DEFGHIJ 

2 - 3 1 5 

1% - 1% * 1% 

h H

Cell 

1 & 2 

(l) 

696 696 439 

63% 

27 

4% 

O

22 

3% 

O

5 

1% 

127 

18% 

12 

2% 

100 

14% 

33 

5% 

30 

4% 

51 

7% 

24 

3% 

MnO

24 

3% 

MNO

16 

2% 

13 

2% 

341 

49% 

NO 

262 

38% 

MNO 

7 

1% 

Cell 

3 & 4 

(m) 

690 690 492 

71% 

LN 

20 

3% 

16 

2% 

4 1% 

191 

28% 

L 

12 

2% 

109 

16% 

35 

5% 

33 

5% 

66 10% 12 

2% 

6 1% 

10 

1% 

12 

2% 

321 

47% 

NO 

205 

30% 

O 

5 

1% 

Cell 

5 & 6 

(n) 

704 704 467 

66% 

19 

3% 

13 

2% 

6 1% 

179 

25% 

L 

7 

1% 

112 

16% 

32 

5% 

29 

4% 

55 

8% 

13 

2% 

10 

1% 

13 

2% 

12 

2% 

247 

35% 

O 

194 

28% 

O

4 

1% 

Ce

7 & 

665

LM

2

LM

1

1

1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Dishwasher 

Weighted Base 

Yearly energy/KWH usage 

Energy savings Other energy consumption mentions 

Product Attribute (Net) 

Capacity/Size (Subnet) 

Capacity Size (unsp) Other product attribute mentions Features Model/Type of appliance 

Stars/Energy Star Rating (Net) 

Stars/Star rating 

Energy star/Energy star rating 

General (Net) 

All of it/Everything 

Efficiency/Efficiency rating 

Comparision/Comp arision with other/similar models 

Gas or electric 

Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 

(a) (b) (c) (d) (e) (f) (g) 

3448 348 348 338 352 354 350 

311 34 34 57 50 17 28 

9% 10% 10% 17% 14% 5% 8% 

FHi FHi BCFGHIJK bcFGHIJk fH 

43 4 2 4 3 4 4 

1% 1% 1% 1% 1% 1% 1% 

31 8 7 1 2 3 2 

1% 2% 2% * 1% 1% 1% 

DeghjK DegK 

45 4 6 5 6 4 2 

1% 1% 2% 1% 2% 1% 1% 

j j 

35 2 6 5 3 4 1 

1% 1% 2% 1% 1% 1% * 

gJ gJ j j 

34 2 5 5 3 4 1 

1% 1% 1% 1% 1% 1% * 

J gJ j j 

2 - 1 - - 1 -

* - * - - * -

2 - - - 1 - -

* - - - * - -

7 1 - - 3 - 1 

* * - - 1% - * 

cdfik

6 2 1 - - - -

* 1% * - - - -

421 2 56 4 23 90 106 

12% 1% 16% 1% 7% 25% 30% 

BDEHIK BDHK BCDEHIK BCDEHIK 

277 - 8 3 6 77 76 

8% - 2% 1% 2% 22% 22% 

Bh b B BCDEHIK BCDEHIK 

150 2 49 1 17 13 35 

4% 1% 14% * 5% 4% 10% 

BDEFgHIJK BDHK BDHK BDEFHIJK 

584 63 70 50 53 71 61 

17% 18% 20% 15% 15% 20% 17% 

I dehI i dehI I 

120 9 14 14 8 13 14 

3% 3% 4% 4% 2% 4% 4% 

K K k K 

74 4 3 3 7 18 25 

2% 1% 1% 1% 2% 5% 7% 

I i i I BCDEHIJK BCDEHIJK 

142 17 19 11 15 13 9 

4% 5% 5% 3% 4% 4% 3% 

j gJ 

111 17 19 9 11 11 5 

3% 5% 5% 3% 3% 3% 1% 

GIJ dGIJ 

Cell Cell Cell Cell 

7 8 9 10 

(h) (i) (j) (k) 

331 355 329 343 

12 21 24 34 

4% 6% 7% 10% 

H FHi 

3 10 2 7 1% 3% 1% 2% 

CehJ c 

2 3 2 1 1% 1% 1% * 7 5 1 5 2% 1% * 1% gJ 

5 5 - 4 2% 1% - 1% 

gJ J j

5 5 - 4 2% 1% - 1% gJ J j

- - - - - - - -

- - - 1 - - - * 

1 - 1 -

* - * -

1 - - 2 

* - - 1% 

2 27 102 9 1% 8% 31% 3% 

BDHK BCDEHIK BH 

2 6 92 7 1% 2% 28% 2% 

B BCDEfgHIK B 

- 21 10 2 - 6% 3% 1% 

BDHjK BDHK 

48 38 57 73 15% 11% 17% 21% 

I DEHI 

12 8 23 5 

4% 2% 7% 1% 

k BcEfghIK

3 - 7 4 

1% - 2% 1% 

i I I 

15 11 7 25 

5% 3% 2% 7% 

j DeFGIJ 

10 5 5 19 

3% 1% 2% 6% 

dGIJ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

696 690 704 6

68 107 45 10% 16% 6% 

NO LNO

6 7 8 

1% 1% 1% 

15 3 5 

2% * 1% 

MNO

10 11 6 

1% 2% 1% 

8 8 5 1% 1% 1% 

7 8 5 1% 1% 1% 

1 - 1 

* - * 

- 1 - 

- * - 

1 3 1 

* * * 

3 - - 

* - - 

mn

58 27 196 

8% 4% 28% 

MO LMO 

8 9 153 

1% 1% 22% 

LMO

51 18 48 

7% 3% 7% 

MO MO

133 103 132 

19% 15% 19% 

MO mO 

23 22 27 

3% 3% 4% 

7 10 43 

1% 1% 6% 

o LMO

36 26 22 

5% 4% 3% n

36 20 16 

5% 3% 2% 

MNO

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Found Information Useful 

Q515. Parts of label found most useful 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3448 348 348 338 352 354 350 331 355 329

17 2 3 2 - 2 1 1 - -

* 1% 1% 1% - 1% * * - -

eij 

Use/Usage (unsp) 

5 - - 2 2 - 1 - - - Yearly usage * - - 1% 1% - * - - -

12 1 3 - 1 1 - 1 - 3 

* * 1% - * * - * - 1% 

dgi dgi

 Information on product 

9 1 1 2 - - - 1 - 4 

* * * 1% - - - * - 1% 

EFGIK

 Chart/Bar/Graphrepresentation 

79 9 8 4 7 12 6 5 12 6 

2% 3% 2% 1% 2% 3% 2% 2% 3% 2% 

d d

 Other mentions 

15 3 1 2 1 3 - 1 - 2 

* 1% * 1% * 1% - * - 1% 

gi gi

 None/Nothing 

5 - - 2 1 - 1 - - 1 Don’t know * - - 1% * - * - - * 

18 1 6 2 1 2 - 1 3 -

1% * 2% 1% * 1% - * 1% -

beGhJ gj 

Refused/Declined to answer 

4976 483 544 466 513 536 546 428 472 488 

144% 139% 156% 138% 146% 151% 156% 129% 133% 148% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

343 

6 

2% 

EghIJ

--

2 

1% 

-

-

10 

3% 

2 

1% 

-

-

2 1% 

500 146% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

696 690 704 6

5 2 3 

1% * * 

- 4 1 - 1% * 

LO

4 1 1 

1% * * 

2 2 - 

* * - 

17 11 18 

2% 2% 3% 

4 3 3 

1% * * 

- 3 1 

- * * 

lo

7 3 2 1% * * 

n

1027 979 1082 9

148% 142% 154% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q520. Based on this information, can you tell how much it typically costs to operate this model for one year? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3913 397 398 385 395 390 396 387 391 392 

92% 93% 93% 90% 93% 92% 93% 91% 92% 92% 

Yes 

187 19 14 22 16 22 16 21 15 19 

4% 4% 3% 5% 4% 5% 4% 5% 4% 4% 

No 

159 11 15 20 16 14 13 15 20 16 

4% 3% 4% 5% 4% 3% 3% 4% 5% 4% 

b 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 382 

90% 23 

5% 

19 

4% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8795 780 786 7

93% 91% 92% 33 38 38 

4% 4% 4% 

26 36 27 

3% 4% 3% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q520. Based on this information, can you tell how much it typically costs to operate this model for one year? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3837 389 390 373 383 380 383 388 389 380 

90% 91% 91% 87% 90% 89% 90% 92% 91% 89% 

d d D d 

Yes 

219 23 16 29 20 21 22 21 20 28 

5% 5% 4% 7% 5% 5% 5% 5% 5% 7% 

C c 

No 

203 15 21 25 24 25 20 14 17 19 

5% 4% 5% 6% 6% 6% 5% 3% 4% 4% 

h h 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 382 

90% 

19 

4% 

23 

5% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8779 756 763 7

91% 89% 90% 

m 

39 49 43 

5% 6% 5% 

36 49 45 

4% 6% 5% 

O 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q522. How much would it typically cost to operate this model for one year? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3707 380 373 362 376 372 378 365 363 367 

87% 89% 87% 85% 88% 87% 89% 86% 85% 86% 

di d 

Correct Response 

154 13 16 17 16 15 15 19 16 17 

4% 3% 4% 4% 4% 4% 4% 4% 4% 4% 

k 

Incorrect Response 

52 4 9 6 3 3 3 3 12 8 

1% 1% 2% 1% 1% 1% 1% 1% 3% 2% 

efghK k BEFGHK K 

Not sure 

346 30 29 42 32 36 29 36 35 35 

8% 7% 7% 10% 7% 8% 7% 9% 8% 8% Cannot tell typical operating costs 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 371 

88% 

10 

2% 

1 

* 

42 10% 

424 100% 

Cell 

1 & 2 

(l) 

854 854 753 

88% 

29 

3% 

13 

2% 

59 

7% 

854 100% 

Cell 

3 & 4 

(m) 

854 854 738 

86% 

33 

4% 

9 1% 

74 

9% 

854 100% 

Cell 

5 & 6 

(n) 

851 851 750 

88% 

30 

4% 

6 1% 

65 

8% 

851 100% 

Ce

7 & 

887

81
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q522. How much would it typically cost to operate this model for one year using an electric water heater? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3327 343 330 326 332 323 319 341 337 342 

78% 80% 77% 76% 78% 76% 75% 81% 79% 80% 

g fg g 

Correct Response 

411 34 56 38 37 46 53 38 38 31 

10% 8% 13% 9% 9% 11% 12% 9% 9% 7% 

BDEhiJk j BdeiJ 

Incorrect Response 

99 12 4 9 14 11 11 9 14 7 

2% 3% 1% 2% 3% 3% 3% 2% 3% 2% 

C C c c C 

Not sure 

422 38 37 54 44 46 42 35 37 47 

10% 9% 9% 13% 10% 11% 10% 8% 9% 11% 

bcHi 

Cannot tell typical operating costs 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 334 

79% 

40 

9% 

8 2% 

42 10% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8673 658 642 6

79% 77% 75% 

n 

90 75 99 11% 9% 12% 

mo 

16 23 22 

2% 3% 3% 

75 98 88 

9% 11% 10% 

lO 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q521. Now, we would like to ask you some questions about energy use. Based on this information, can you tell how much energy is typically required to operate this model for one year? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3918 396 395 388 394 393 401 386 389 392 

92% 93% 93% 91% 92% 92% 94% 91% 91% 92% 

dhiK 

Yes 

155 17 10 13 16 16 7 22 19 18 

4% 4% 2% 3% 4% 4% 2% 5% 4% 4% 

G g g CG cG G 

No 

186 14 22 26 17 17 17 15 18 17 

4% 3% 5% 6% 4% 4% 4% 4% 4% 4% 

bh 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 384 

91% 

17 

4% 

G 

23 

5% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8791 782 794 7

93% 92% 93% 

27 29 23 

3% 3% 3% 

36 43 34 

4% 5% 4% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q521. Now, we would like to ask you some questions about energy use. Based on this information, can you tell how much energy is typically required to operate this model for one year? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3867 385 387 379 391 391 393 386 391 378 

91% 90% 91% 89% 92% 92% 92% 91% 92% 89% 

dj 

Yes 

170 19 17 20 16 14 13 18 17 21 

4% 4% 4% 5% 4% 3% 3% 4% 4% 5% 

No 

222 23 23 28 20 21 19 19 18 28 

5% 5% 5% 7% 5% 5% 4% 4% 4% 7% 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 386 

91% 

15 

4% 

23 

5% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8772 770 784 7

90% 90% 92% 

36 36 27 

4% 4% 3% 

46 48 40 

5% 6% 5% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q525. How much energy is typically required to operate this model for one year? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3757 371 362 365 378 386 386 381 381 380 

88% 87% 85% 85% 89% 91% 91% 90% 89% 89% 

bCDk bCDk CD Cd c 

Correct Response 

138 22 29 21 12 6 14 5 5 9 

3% 5% 7% 5% 3% 1% 3% 1% 1% 2% 

eFHIJ EFGHIJK FHIJ hi fHI 

Incorrect Response 

23 3 4 2 4 1 1 - 3 3 

1% 1% 1% * 1% * * - 1% 1% 

h H H h h 

Not sure 

341 31 32 39 33 33 24 37 37 35 

8% 7% 7% 9% 8% 8% 6% 9% 9% 8% 

g g g 

Cannot tell typical energy use 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 367 

87% 

15 

4% 

FHI 

2 

* 

40 

9% 

G 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8733 743 772 7

86% 87% 91% 

LM L

51 33 20 

6% 4% 2% 

MNO nO o 

7 6 2 

1% 1% * 

n 

63 72 57 

7% 8% 7% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q525. How much energy is typically required to operate this model for one year? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3693 367 364 361 379 374 368 376 380 353 

87% 86% 85% 85% 89% 88% 87% 89% 89% 83% 

dJ J dJ cDJ 

Correct Response 

136 15 20 15 10 11 17 8 8 21 

3% 4% 5% 4% 2% 3% 4% 2% 2% 5% 

eHI hi EfHIk 

Incorrect Response 

38 3 3 3 2 6 8 2 3 4 

1% 1% 1% 1% * 1% 2% * 1% 1% 

eh 

Not sure 

392 42 40 48 36 35 32 37 35 49 

9% 10% 9% 11% 8% 8% 8% 9% 8% 11% 

g g 

Cannot tell typical energy use 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 371 

88% 

J 

11 

3% 

4 

1% 

38 

9% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8731 740 742 7

86% 87% 87% 

35 25 28 

4% 3% 3% 

O o 

6 5 14 

1% 1% 2% 

lMO 

82 84 67 10% 10% 8% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents and Information Would Be Useful 

Q530. Now, we would like to ask you some questions about energy efficiency. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized refrigerators sold in the market? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3563 359 350 361 358 361 366 356 359 337Weighted Base 3563 359 350 361 358 361 366 356 359 337

2829 310 308 283 273 287 289 268 256 261 

79% 86% 88% 78% 76% 80% 79% 75% 71% 77% 

DEFGHIJ DEFGHIJK I I I i 

Yes 

459 25 25 51 51 47 45 61 72 46 

13% 7% 7% 14% 14% 13% 12% 17% 20% 14% 

BC BCk BC BC BCgK BCDEFGJK BC 

No 

275 24 17 27 34 27 32 27 31 30 

8% 7% 5% 7% 9% 7% 9% 8% 9% 9% 

C C C C 

Not sure 

3563 359 350 361 358 361 366 356 359 337 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

356 356 294 

83% 

EHIj 

36 10% 

26 

7% 

356 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

709 719 727 7709 719 727 7618 556 576 5

87% 77% 79% 

MNO o O 

50 102 92 1

7% 14% 13% 

L L LM

41 61 59 

6% 8% 8% 

L l 

709 719 727 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents and Information Would Be Useful 

Q530. Now, we would like to ask you some questions about energy efficiency. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all dishwashers sold in the market? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3448 348 348 338 352 354 350 331 355 329Weighted Base 3448 348 348 338 352 354 350 331 355 329

2401 269 261 220 242 243 235 229 226 225 

70% 77% 75% 65% 69% 69% 67% 69% 64% 68% 

DEFGHIJ DefGhIj 

Yes 

724 52 65 75 80 81 78 79 84 71 

21% 15% 19% 22% 23% 23% 22% 24% 24% 22% 

B Bk Bk Bk BcK BK B 

No 

323 27 22 43 30 30 37 23 45 33 

9% 8% 6% 13% 9% 8% 11% 7% 13% 10% 

BCefH Ch BCefH c 

Not sure 

3448 348 348 338 352 354 350 331 355 329 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

343 343 251 

73% 

DgI 

59 17% 

33 10% 

343 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

696 690 704 6696 690 704 6530 462 478 4

76% 67% 68% 

MNO 

117 155 159 1

17% 22% 23% 

L L 

49 73 67 

7% 11% 10% 

L l 

696 690 704 6100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q530 

Q535. How would you rate this model in terms of typical energy efficiency compared to all refrigerators sold in the market? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 2829 310 308 283 273 287 289 268 256 261 294Weighted Base 2829 310 308 283 273 287 289 268 256 261 294

2024 213 222 211 210 262 267 193 187 191 68 

72% 69% 72% 75% 77% 91% 92% 72% 73% 73% 23% 

K K K BK BCDEHIJK BCDEHIJK K K K 

Top 2 Box(Net) 

302 21 16 37 38 46 42 39 35 25 3 

11% 7% 5% 13% 14% 16% 15% 15% 14% 10% 1% 

K K BCK BCK BCJK BCjK BCjK BCK CK 

One of the best in the market 

1722 192 206 174 172 216 225 154 152 166 65 

61% 62% 67% 61% 63% 75% 78% 57% 59% 64% 22% 

K HiK K K BCDEHIJK BCDEHIJK K K K 

Above average 

430 40 43 27 29 22 16 30 30 59 134 

15% 13% 14% 10% 11% 8% 6% 11% 12% 23% 46% 

FG dFG g G G G BCDEFGHI BCDEFGHIJ 

About average 

375 57 43 45 34 3 6 45 39 11 92 

13% 18% 14% 16% 12% 1% 2% 17% 15% 4% 31% 

EFGJ FGJ FGJ FGJ FGJ FGJ F BCDEFGHIJ 

Bottom 2 Box(Net) 

360 56 40 44 33 2 6 44 35 11 89 

13% 18% 13% 16% 12% 1% 2% 16% 14% 4% 30% 

cEFGJ FGJ FGJ FGJ FGJ FGJ F BCDEFGHIJ 

Below average 

15 1 3 1 1 1 - 1 4 - 3 

1% * 1% * * * - * 2% - 1% 

g GJ g 

One of the worst in the market 

3.7 3.6 3.6 3.7 3.8 4.1 4.0 3.7 3.7 3.8 2.9 

K K BK BCK BCDEHIJK BCDEHIJK bK bK BCK 

Mean Standard Deviation 0.85 0.87 0.81 0.89 0.85 0.54 0.53 0.93 0.92 0.67 0.78Standard Error 0.02 0.05 0.05 0.05 0.05 0.03 0.03 0.06 0.06 0.04 0.05Median 4 4 4 4 4 4 4 4 4 4 3

2829 310 308 283 273 287 289 268 256 261 294 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

618 556 576 5618 556 576 5435 421 529 3

70% 76% 92% 

L LMO 

37 75 88 

6% 13% 15% 

L L 

398 346 441 3

64% 62% 77% 

O LMO

83 56 38 13% 10% 7% 

mN N 

100 79 9 

16% 14% 2% 

N N 

96 77 8 16% 14% 1% 

N N 

4 2 1 

1% * * 

3.6 3.7 4.1 3

L LMO 

0.84 0.87 0.54 0.0.03 0.04 0.02 0.

4 4 4 

618 556 576 5100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q530 

Q535. How would you rate this model in terms of typical energy efficiency compared to all dishwashers sold in the market? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 2401 269 261 220 242 243 235 229 226 225 251Weighted Base 2401 269 261 220 242 243 235 229 226 225 251

712 19 31 22 22 218 219 18 29 114 20 

30% 7% 12% 10% 9% 90% 93% 8% 13% 51% 8% 

b BCDEHIJK BCDEHIJK Bhk BCDEHIK 

Top 2 Box(Net) 

110 3 5 5 3 32 33 5 6 18 -

5% 1% 2% 2% 1% 13% 14% 2% 3% 8% -

k K K k BCDEHIjK BCDEHIJK K K BCDEHIK 

One of the best in the market 

602 16 26 17 19 186 186 13 23 96 20 

25% 6% 10% 8% 8% 77% 79% 6% 10% 43% 8% 

bh BCDEHIJK BCDEHIJK bh BCDEHIK 

Above average 

1602 231 213 192 216 22 14 203 189 99 223 

67% 86% 82% 87% 89% 9% 6% 89% 84% 44% 89% 

FGJ FGJ cFGJ CFGiJ CFGJ FGJ FG CFGiJ 

About average 

87 19 17 6 4 3 2 8 8 12 8 

4% 7% 7% 3% 2% 1% 1% 3% 4% 5% 3% 

DEFGhiK dEFGk g G EFG g 

Bottom 2 Box(Net) 

85 19 17 6 4 2 2 7 8 12 8 

4% 7% 7% 3% 2% 1% 1% 3% 4% 5% 3% 

DEFGHiK dEFGhk fg FG EFG fg 

Below average 

2 - - - - 1 - 1 - - - One of the worst in * - - - - * - * - - - the market 

3.3 3.0 3.1 3.1 3.1 4.0 4.1 3.1 3.1 3.5 3.0 

B B BCDEHIJK BCDEHIJK Bk BCDEHIK 

Mean Standard Deviation 0.62 0.42 0.49 0.43 0.37 0.54 0.48 0.44 0.48 0.72 0.33Standard Error 0.01 0.03 0.03 0.03 0.02 0.03 0.03 0.03 0.03 0.05 0.02Median 3 3 3 3 3 4 4 3 3 4 3

2401 269 261 220 242 243 235 229 226 225 251 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

530 462 478 4530 462 478 4

50 44 437 

9% 10% 91% 

LMO 

8 8 65 

2% 2% 14% 

LMO

42 36 372 

8% 8% 78% 

LMO

444 408 36 3

84% 88% 8% 

N LN 

36 10 5 

7% 2% 1% 

MNO 

36 10 4 

7% 2% 1% 

MNO n 

- - 1 - - * 

3.0 3.1 4.0 3

l LMO 

0.45 0.40 0.51 0.0.02 0.02 0.02 0.

3 3 4 

530 462 478 4100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded No Or Not Sure to Q530 

Q540. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice sold in the market? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 734 49* 42* 78* 85* 74* 77* 88* 103 76*Weighted Base 734 49* 42* 78* 85* 74* 77* 88* 103 76*

162 13 11 19 16 15 20 19 26 13 

22% 27% 26% 24% 19% 20% 26% 22% 25% 17% 

Yes 

372 22 18 39 45 40 35 48 50 43 

51% 45% 43% 50% 53% 54% 45% 55% 49% 57% 

No 

200 14 13 20 24 19 22 21 27 20 

27% 29% 31% 26% 28% 26% 29% 24% 26% 26% 

Not sure 

734 49 42 78 85 74 77 88 103 76 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

62* 62* 

10 16% 32 52% 20 32% 62 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

91* 163 151 191* 163 151 1

24 35 35 26% 21% 23% 40 84 75 44% 52% 50% 27 44 41 30% 27% 27% 91 163 151 1

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded No Or Not Sure to Q530 

Q540. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized dishwashers sold in the market? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1047 79* 87* 118 110 111 115 102 129 104Weighted Base 1047 79* 87* 118 110 111 115 102 129 104

442 34 39 47 34 46 54 48 61 35 

42% 43% 45% 40% 31% 41% 47% 47% 47% 34% 

e E EJ Ej EJ 

Yes 

348 21 26 38 49 43 30 36 38 44 

33% 27% 30% 32% 45% 39% 26% 35% 29% 42% 

BCdGIK bGK BcGIK 

No 

257 24 22 33 27 22 31 18 30 25 

25% 30% 25% 28% 25% 20% 27% 18% 23% 24% 

fH h 

Not sure 

1047 79 87 118 110 111 115 102 129 104 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

92* 92* 

44 48% 

EJ 

23 25% 

25 27% 

92 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

166 228 226 2166 228 226 2

73 81 100 144% 36% 44% 

m m 

47 87 73 28% 38% 32% 

L 

46 60 53 28% 26% 23% 

166 228 226 2100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q545. How would you say this model is in terms of typical energy efficiency compared to all similarly-sized refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice 

Refrigerator 

Base: All Qualified Respondents Who Responded Yes to Q540 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 162 13** 11** 19** 16** 15** 20** 19** 26** 13** 10** 24** 35* 35* 4Weighted Base 162 13** 11** 19** 16** 15** 20** 19** 26** 13** 10** 24** 35* 35* 4Top 2 Box(Net) 108 9 9 13 8 11 17 12 17 8 4 18 21 28 

67% 69% 82% 68% 50% 73% 85% 63% 65% 62% 40% 75% 60% 80% 

m 

One of the best in 19 1 4 2 1 3 3 1 3 1 - 5 3 6 the market 12% 8% 36% 11% 6% 20% 15% 5% 12% 8% - 21% 9% 17%  Above average	 89 8 5 11 7 8 14 11 14 7 4 13 18 22 

55% 62% 45% 58% 44% 53% 70% 58% 54% 54% 40% 54% 51% 63% 

About average 39 4 2 4 8 2 3 4 6 2 4 6 12 5 

24% 31% 18% 21% 50% 13% 15% 21% 23% 15% 40% 25% 34% 14% 

n 

Bottom 2 Box(Net) 15 - - 2 - 2 - 3 3 3 2 - 2 2 

9% - - 11% - 13% - 16% 12% 23% 20% - 6% 6% 

Below average 14 - - 2 - 2 - 3 3 2 2 - 2 2 

9% - - 11% - 13% - 16% 12% 15% 20% - 6% 6% 

 One of the worst in 1 - - - - - - - - 1 - - - - the market 1% - - - - - - - - 8% - - - - Mean 3.7 3.8 4.2 3.7 3.6 3.8 4.0 3.5 3.7 3.4 3.2 4.0 3.6 3.9 3

o 

Standard Deviation 0.82 0.60 0.75 0.82 0.63 0.94 0.56 0.84 0.85 1.12 0.79 0.69 0.73 0.74 0.Standard Error 0.06 0.17 0.23 0.19 0.16 0.24 0.13 0.19 0.17 0.31 0.25 0.14 0.12 0.13 0.Median 4 4 4 4 4 4 4 4 4 4 3 4 4 4 Sigma 162 13 11 19 16 15 20 19 26 13 10 24 35 35 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded Yes to Q540 

Q545. How would you say this model is in terms of typical energy efficiency compared to all similarly-sized dishwashers sold in the market? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 442 34* 39* 47* 34* 46* 54* 48* 61* 35*Weighted Base 442 34* 39* 47* 34* 46* 54* 48* 61* 35*

141 4 2 5 4 43 52 4 8 17 

32% 12% 5% 11% 12% 93% 96% 8% 13% 49% 

BCDEHIJK BCDEHIJK BCDEHIK 

Top 2 Box(Net) 

24 2 - 1 1 10 7 - 2 1 

5% 6% - 2% 3% 22% 13% - 3% 3% 

h bCDEHIJK CDHiK 

One of the best in the market 

117 2 2 4 3 33 45 4 6 16 

26% 6% 5% 9% 9% 72% 83% 8% 10% 46% 

BCDEHIJK BCDEHIJK BCDEHIK 

Above average 

277 27 33 41 29 1 2 41 49 15 

63% 79% 85% 87% 85% 2% 4% 85% 80% 43% 

FGJ FGJ FGJ FGJ FGJ FGJ FG 

About average 

24 3 4 1 1 2 - 3 4 3 

5% 9% 10% 2% 3% 4% - 6% 7% 9% 

G G g g G 

Bottom 2 Box(Net) 

23 3 3 1 1 2 - 3 4 3 

5% 9% 8% 2% 3% 4% - 6% 7% 9% 

G G g g G 

Below average 

1 - 1 - - - - - - - One of the worst in * - 3% - - - - - - - the market 

3.3 3.1 2.9 3.1 3.1 4.1 4.1 3.0 3.1 3.4 

c c BCDEHIJK BCDEHIJK BCDEHIK 

Mean Standard Deviation 0.67 0.62 0.48 0.43 0.48 0.64 0.40 0.39 0.54 0.70Standard Error 0.03 0.11 0.08 0.06 0.08 0.09 0.05 0.06 0.07 0.12Median 3 3 3 3 3 4 4 3 3 3

442 34 39 47 34 46 54 48 61 35 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

44* 44* 

2 

5% 

-

-

2 

5% 

39 89% 

FGJ 

3 

7% 

g 

3 7% 

g 

--

3.0 

0.34 0.05 

3 

44 

100% 

Cell 

1 & 2 

(l) 

73* 73* 

6 

8% 

2 

3% 

4 

5% 

60 82% 

N 

7 

10% 

mN 

6 8% 

n

1 

1% 

3.0 

0.55 0.06 

3 

73 

100% 

Cell 

3 & 4 

(m) 

81* 81* 

9 

11% 

2 

2% 

7 

9% 

70 86% 

N 

2 

2% 

2 2% 

-

-

3.1 

0.45 0.05 

3 

81 

100% 

Cell 

5 & 6 

(n) 

100 100 

95 

95% 

LMO 

17 

17% 

LMO

78 

78% 

LMO

3 3% 

2 

2% 

2 2% 

-

-

4.1 

LMO 

0.52 0.05 

4 

100 100% 

Ce

7 & 

11

3

0.0.

11
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q606. Can rank according to yearly operating costs - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3946 397 391 395 394 395 400 393 395 393 

93% 93% 92% 93% 92% 93% 94% 93% 93% 92% 

Yes 

122 13 10 13 14 14 9 10 14 13 

3% 3% 2% 3% 3% 3% 2% 2% 3% 3% 

No 

191 17 26 19 19 17 16 20 17 21 

4% 4% 6% 4% 4% 4% 4% 5% 4% 5% 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 393 

93% 12 

3% 

19 

4% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8788 789 795 7

92% 92% 93% 23 27 23 

3% 3% 3% 

43 38 33 

5% 4% 4% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q606. Can rank according to yearly operating costs - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3907 386 391 386 382 393 400 387 402 389 

92% 90% 92% 90% 89% 92% 94% 91% 94% 91% 

BDEj BDEj 

Yes 

146 17 16 16 16 12 11 16 12 20 

3% 4% 4% 4% 4% 3% 3% 4% 3% 5% 

k 

No 

206 24 20 25 29 21 14 20 12 18 

5% 6% 5% 6% 7% 5% 3% 5% 3% 4% 

I gI GIj 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 391 

92% 

10 

2% 

23 

5% 

i 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8777 768 793 7

91% 90% 93% 

lM 

33 32 23 

4% 4% 3% 

44 54 35 

5% 6% 4% 

NO 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked Most Expensive - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3946 397 391 395 394 395 400 393 395 393Weighted Base 3946 397 391 395 394 395 400 393 395 393

386 44 46 39 31 24 27 39 45 39 

10% 11% 12% 10% 8% 6% 7% 10% 11% 10% 

FG eFG F F eFG F 

K 

6 2 1 - - - - 1 - -

* 1% * - - - - * - -

L 

3441 338 331 348 348 366 358 335 343 346 

87% 85% 85% 88% 88% 93% 90% 85% 87% 88% 

k k BCDEHIJK bChK k 

M 

113 13 13 8 15 5 15 18 7 8 

3% 3% 3% 2% 4% 1% 4% 5% 2% 2% 

f f Fi Fi DFIJ 

J 

3946 397 391 395 394 395 400 393 395 393 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

393 393 

52 13% 

EFG 

2 1% 

328 

83% 

11 

3% 

393 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7788 789 795 7

90 70 51 11% 9% 6% 

mN n 

3 - - 

* - - 

mn 

669 696 724 6

85% 88% 91% 

l LmO 

26 23 20 

3% 3% 3% 

788 789 795 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 2nd Most Expensive - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3946 397 391 395 394 395 400 393 395 393 393Weighted Base 3946 397 391 395 394 395 400 393 395 393 393

33 14 - 2 - 1 - 2 1 - 13 

1% 4% - 1% - * - 1% * - 3% 

CDEFGHIJ CDEFGHIJ 

K 

445 52 57 45 36 31 31 39 54 42 58 

11% 13% 15% 11% 9% 8% 8% 10% 14% 11% 15% 

eFG EFGH fg EFG EFGHj 

L 

113 14 15 8 14 4 15 18 7 8 10 

3% 4% 4% 2% 4% 1% 4% 5% 2% 2% 3% 

F Fi F Fi DFIJ 

M 

3355 317 319 340 344 359 354 334 333 343 312 

85% 80% 82% 86% 87% 91% 89% 85% 84% 87% 79% 

BcK BCK BCDHIK BCiK bK k BCK 

J 

3946 397 391 395 394 395 400 393 395 393 393 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7788 789 795 7

14 2 1 

2% * * 

MNO 

109 81 62 

14% 10% 8% 

MN n 

29 22 19 

4% 3% 2% 

636 684 713 6

81% 87% 90% 

L LmO 

788 789 795 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 3rd Most Expensive - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3946 397 391 395 394 395 400 393 395 393 393Weighted Base 3946 397 391 395 394 395 400 393 395 393 393

22 4 4 1 3 - 2 1 1 2 4 

1% 1% 1% * 1% - 1% * * 1% 1% 

F F f F 

K 

3451 326 331 349 356 364 367 352 340 349 317 

87% 82% 85% 88% 90% 92% 92% 90% 86% 89% 81% 

BK BCiK BCdIK BCIK BCK K BcK 

L 

105 12 9 12 7 7 10 12 12 10 14 

3% 3% 2% 3% 2% 2% 3% 3% 3% 3% 4% 

M 

368 55 47 33 28 24 21 28 42 32 58 

9% 14% 12% 8% 7% 6% 5% 7% 11% 8% 15% 

DEFGHJ dEFGHj g eFGh DEFGHiJ 

J 

3946 397 391 395 394 395 400 393 395 393 393 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7788 789 795 7

8 4 2 1% 1% * 

no 

657 705 731 6

83% 89% 92% 

L LmO 

21 19 17 

3% 2% 2% 

102 61 45 

13% 8% 6% 

MNO n 

788 789 795 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 4th Most Expensive - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3946 397 391 395 394 395 400 393 395 393 393Weighted Base 3946 397 391 395 394 395 400 393 395 393 393

3505 335 341 353 360 370 371 351 348 352 324 

89% 84% 87% 89% 91% 94% 93% 89% 88% 90% 82% 

k BK BcK BCDHIJK BCdhIK BK K BK 

K 

44 17 2 1 2 - 2 1 1 2 16 

1% 4% 1% * 1% - 1% * * 1% 4% 

CDEFGHIJ CDEFGHIJ 

L 

287 33 36 27 25 18 17 28 33 29 41 

7% 8% 9% 7% 6% 5% 4% 7% 8% 7% 10% 

FG FG g FG fg dEFG 

M 

110 12 12 14 7 7 10 13 13 10 12 

3% 3% 3% 4% 2% 2% 3% 3% 3% 3% 3% 

J 

3946 397 391 395 394 395 400 393 395 393 393 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

788 789 795 7788 789 795 7676 713 741 6

86% 90% 93% 

L LMO 

19 3 2 

2% * * 

MNO 

69 52 35 

9% 7% 4% 

N n 

24 21 17 

3% 3% 2% 

788 789 795 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked Most Expensive - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389Weighted Base 3907 386 391 386 382 393 400 387 402 389

385 37 45 41 41 36 33 39 32 47 

10% 10% 12% 11% 11% 9% 8% 10% 8% 12% 

i gi 

K 

13 2 2 2 - 2 - 1 2 -

* 1% 1% 1% - 1% - * * -

L 

3399 331 334 333 332 347 358 332 355 330 

87% 86% 85% 86% 87% 88% 90% 86% 88% 85% 

cj 

M 

110 16 10 10 9 8 9 15 13 12 

3% 4% 3% 3% 2% 2% 2% 4% 3% 3% 

fk 

J 

3907 386 391 386 382 393 400 387 402 389 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

391 391 

34 

9% 

2 

1% 

347 

89% 

8 2% 

391 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7777 768 793 7

82 82 69 11% 11% 9% 

4 2 2 

1% * * 

665 665 705 6

86% 87% 89% 

L 

26 19 17 

3% 2% 2% 

777 768 793 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 2nd Most Expensive - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389Weighted Base 3907 386 391 386 382 393 400 387 402 389

11 2 2 1 - 2 1 2 1 -

* 1% 1% * - 1% * 1% * -

K 

460 44 54 48 49 43 35 47 41 51 

12% 11% 14% 12% 13% 11% 9% 12% 10% 13% 

G g g G 

L 

112 16 10 10 9 8 9 16 14 12 

3% 4% 3% 3% 2% 2% 2% 4% 3% 3% 

fk fk 

M 

3324 324 325 327 324 340 355 322 346 326 

85% 84% 83% 85% 85% 87% 89% 83% 86% 84% 

BCdHJ 

J 

3907 386 391 386 382 393 400 387 402 389 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

391 391 

--

48 12% 

8 

2% 

335 

86% 

391 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7777 768 793 7

4 1 3 1% * * 

98 97 78 13% 13% 10% 

n n 

26 19 17 

3% 2% 2% 

649 651 695 6

84% 85% 88% 

Lmo 

777 768 793 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 3rd Most Expensive - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389Weighted Base 3907 386 391 386 382 393 400 387 402 389

21 3 4 3 - 2 3 - 2 1 

1% 1% 1% 1% - 1% 1% - * * 

eh EH eh eh 

K 

3416 337 333 335 333 347 362 338 357 337 

87% 87% 85% 87% 87% 88% 91% 87% 89% 87% 

Cjk 

L 

110 12 12 14 11 10 12 10 7 11 

3% 3% 3% 4% 3% 3% 3% 3% 2% 3% 

M 

360 34 42 34 38 34 23 39 36 40 

9% 9% 11% 9% 10% 9% 6% 10% 9% 10% 

g G g G G g G 

J 

3907 386 391 386 382 393 400 387 402 389 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

391 391 

3 

1% 

eh 

337 

86% 

11 

3% 

40 10% 

G 

391 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7777 768 793 7

7 3 5 

1% * 1% o 

670 668 709 6

86% 87% 89% 

l 

24 25 22 

3% 3% 3% 

76 72 57 10% 9% 7% 

n 

777 768 793 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents Who Responded "Yes" to Q606 

Q615. Ranked 4th Most Expensive - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389Weighted Base 3907 386 391 386 382 393 400 387 402 389

3490 344 340 341 341 353 363 346 367 341 

89% 89% 87% 88% 89% 90% 91% 89% 91% 88% 

c cj 

K 

18 3 2 1 - 1 3 1 2 1 

* 1% 1% * - * 1% * * * 

e e 

L 

286 27 35 29 30 28 21 29 26 36 

7% 7% 9% 8% 8% 7% 5% 7% 6% 9% 

G G 

M 

113 12 14 15 11 11 13 11 7 11 

3% 3% 4% 4% 3% 3% 3% 3% 2% 3% 

i 

J 

3907 386 391 386 382 393 400 387 402 389 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

391 391 354 

91% 

4 

1% 

E 

25 

6% 

8 2% 

391 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

777 768 793 7777 768 793 7684 682 716 7

88% 89% 90% 

5 1 4 

1% * 1% 

62 59 49 

8% 8% 6% 

26 26 24 

3% 3% 3% 

777 768 793 7100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q615. Please rank these refrigerators according to their typical yearly operating costs, 

starting with the most expensive to operate, and then moving to the second most expensive to operate, and then the third most expensive to operate. 

Refrigerator 

Base: Total For Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Weighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

Correct Order 3330 311 317 338 341 359 353 332 332 340 307 628 679 712 6

78% 73% 74% 79% 80% 84% 83% 78% 78% 80% 72% 74% 80% 84% 

BcK BcK BCdeHIjK BChiK bK bk BcK L LMO 

Incorrect Order 616 86 74 57 53 36 47 61 63 53 86 160 110 83 1

14% 20% 17% 13% 12% 8% 11% 14% 15% 12% 20% 19% 13% 10% 

DEFGHIJ EFGJ F f F F f DEFGHIJ MNO N 

Cannot Rank 122 13 10 13 14 14 9 10 14 13 12 23 27 23 

3% 3% 2% 3% 3% 3% 2% 2% 3% 3% 3% 3% 3% 3% 

Not Sure 191 17 26 19 19 17 16 20 17 21 19 43 38 33 

4% 4% 6% 4% 4% 4% 4% 5% 4% 5% 4% 5% 4% 4% 

Sigma 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q615. Please rank these dishwashers according to their typical yearly operating costs, 

starting with the most expensive to operate, and then moving to the second most expensive to operate, and then the third most expensive to operate. 

Dishwasher 

Base: Total For Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Weighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

Correct Order 3298 321 322 325 324 339 351 321 343 323 329 643 649 690 6

77% 75% 75% 76% 76% 80% 83% 76% 81% 76% 78% 75% 76% 81% 

BCDEHJk bcj LM 

Incorrect Order 609 65 69 61 58 54 49 66 59 66 62 134 119 103 1

14% 15% 16% 14% 14% 13% 12% 16% 14% 15% 15% 16% 14% 12% 

g g g N 

Cannot Rank 146 17 16 16 16 12 11 16 12 20 10 33 32 23 

3% 4% 4% 4% 4% 3% 3% 4% 3% 5% 2% 4% 4% 3% 

k 

Not Sure 206 24 20 25 29 21 14 20 12 18 23 44 54 35 

5% 6% 5% 6% 7% 5% 3% 5% 3% 4% 5% 5% 6% 4% 

I gI GIj i NO 

Sigma 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Refrigerator 

Q620. What is the difference in typical yearly operating costs, measured in dollars, between these two models? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3713 373 367 361 368 375 373 379 377 366 

87% 87% 86% 85% 86% 88% 88% 90% 88% 86% 

Dj d 

Correct Response 

515 51 56 61 56 50 49 42 46 58 

12% 12% 13% 14% 13% 12% 12% 10% 11% 14% 

h h 

Incorrect Response 

31 3 4 5 3 1 3 2 3 3 

1% 1% 1% 1% 1% * 1% * 1% 1% 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 374 

88% 

46 11% 

4 

1% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8740 729 748 7

87% 85% 88% 

107 117 99 

13% 14% 12% 

O 

7 8 4 

1% 1% * 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Refrigerator 

Q620. What is the difference in typical yearly operating costs, measured in dollars, between these two models? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3239 317 330 314 312 322 321 326 342 323 

76% 74% 77% 74% 73% 76% 76% 77% 80% 76% 

BDEfg 

Correct Response 

949 101 84 103 109 101 99 89 78 98 

22% 24% 20% 24% 26% 24% 23% 21% 18% 23% 

i I CIk i i i 

Incorrect Response 

71 9 13 10 6 3 5 8 6 6 

2% 2% 3% 2% 1% 1% 1% 2% 1% 1% 

f Fgk f 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 332 

78% 

e 

87 21% 

5 1% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8647 626 643 6

76% 73% 76% 

185 212 200 1

22% 25% 24% 

O o 

22 16 8 

3% 2% 1% 

N 

854 854 851 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q606 

Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Refrigerator 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) (10)Extremely Important 

9 

8 

7 Middle 5 Box(Net) Middle 3 Box(Net) 

6 5 

4 

3 

2 

1 

Not At All Important 

Not Sure 

Total 

(a) 

3946 3946 1334 

34% 

1012 

26% 

623 

16% 

370 

9% 

253 

6% 

389 

10% 

322 

8% 

1601 

41% 

1006 

25% 

314 

8% 

468 

12% 

224 

6% 

273 

7% 

409 

10% 

394 

10% 

515 

13% 

15 

* 

Cell 

1 

(b) 

397 397 117 

29% 

86 22% 

51 13% 

39 10% 12 

3% 

35 

9% 

31 

8% 

163 

41% 

106 

27% 30 

8% 

47 12% 29 

7% 

cI 

26 

7% 

42 11% 

45 11% 

FGj 

57 14% 

g 

4 1% 

GHIK 

Cell 

2 

(c) 

391 391 123 

31% 

96 25% 

55 14% 

27 

7% 

28 

7% 

Bdk 

41 10% 

H 

27 

7% 

149 

38% 

100 

26% 33 

8% e 

51 13% 16 

4% 

22 

6% 

48 12% 

Fh 

40 10% 

FG 

55 14% 

3 

1% 

ghik 

Cell 

3 

(d) 

395 395 130 

33% 

k 

91 23% 

52 13% 

35 

9% 

17 

4% 

39 10% 

h 

39 10% 

K 

159 

40% 97 25% 26 

7% 

48 12% 23 

6% 

i 

23 

6% 

39 10% 

52 13% 

FGIJ 

53 13% 

1 

* 

Cell Cell Cell Cell Cell Cell 

4 5 6 7 8 9 

(e) (f) (g) (h) (i) (j) 

394 395 400 393 395 393 394 395 400 393 395 393 123 169 163 118 135 149 

31% 43% 41% 30% 34% 38% 

BCDEHIK BCDEHiK K BcEHK 

94 131 135 90 102 103 24% 33% 34% 23% 26% 26% 

BCDEHIJK BCDEHIJK 

56 85 79 65 67 64 14% 22% 20% 17% 17% 16% 

BCDEhjK BCDEK k 

37 44 46 41 36 32 

9% 11% 12% 10% 9% 8% 

C C c 

19 41 33 24 31 32 

5% 10% 8% 6% 8% 8% 

BDEHK BDeK B BDeK BDeK 

38 46 56 25 35 39 10% 12% 14% 6% 9% 10% 

h H BdeHIjK h 

29 38 28 28 33 46 

7% 10% 7% 7% 8% 12% 

K bCEGHK

149 169 166 158 163 170 

38% 43% 42% 40% 41% 43% 90 109 109 100 96 91 23% 28% 27% 25% 24% 23% 20 39 34 25 35 29 

5% 10% 9% 6% 9% 7% 

dEh e E 

47 41 51 53 48 39 12% 10% 13% 13% 12% 10% 23 29 24 22 13 23 

6% 7% 6% 6% 3% 6% 

i cI i i 

30 22 29 30 34 33 

8% 6% 7% 8% 9% 8% 

f 

43 31 36 34 45 41 11% 8% 9% 9% 11% 10% 

f 

48 19 21 61 33 30 12% 5% 5% 16% 8% 8% 

FGiJ bCFGIJk Fg 

58 42 42 50 52 47 15% 11% 11% 13% 13% 12% 

fg 

2 3 - - - 2 

1% 1% - - - 1% 

ghik 

Cell 

10 

(k) 

393 393 107 

27% 

84 21% 

49 12% 

33 

8% 

16 

4% 

35 

9% 

23 

6% 

155 

39% 

108 

27% 43 11% 

DEHj 

43 11% 22 

6% 

24 

6% 

50 13% 

Fgh 

45 11% 

FGj 

59 15% 

fg 

-

-

Cell 

1 & 2 

(l) 

788 788 240 

30% 

182 

23% 

106 

13% 

66 

8% 

40 

5% 

76 10% 

58 

7% 

312 

40% 

206 

26% 63 

8% 

m 

98 12% 45 

6% 

48 

6% 

90 11% 

N 

85 11% 

N 

112 

14% 

N 

7 

1% 

O 

Cell 

3 & 4 

(m) 

789 789 253 

32% 

185 

23% 

108 

14% 

72 

9% 

36 

5% 

77 10% 

68 

9% 

308 

39% 

187 

24% 46 

6% 

95 12% 46 

6% 

53 

7% 

82 10% 

100 

13% 

N 

111 

14% 

N 

3 

* 

o 

Cell 

5 & 6 

(n) 

795 795 332 

42% 

LMO 

266 

33% 

LMO

164 

21% 

LMO 

90 11% 

L

74 

9% 

LMo 

102 

13% 

LmO

66 

8% 

335 

42% 

218 

27% 

m 

73 

9% 

M 

92 12% 53 

7% o 

51 

6% 

67 

8% 

40 

5% 

84 11% 

3 

* 

o 

Ce

7 & 

772

1

1

31

1

1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being 

"extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Refrigerator 

Base: Qualified Respondents Who Responded "Yes" to Q606 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 3946 397 391 395 394 395 400 393 395 393 393 788 789 795 7

Bottom 4 Box (Net) 1591 170 165 167 179 114 128 175 164 151 178 335 346 242 3

40% 43% 42% 42% 45% 29% 32% 45% 42% 38% 45% 43% 44% 30% 

FG FG FG FGJ FGj FG Fg FGj N N 

Bottom 3 Box (Net) 1318 144 143 144 149 92 99 145 130 118 154 287 293 191 2

33% 36% 37% 36% 38% 23% 25% 37% 33% 30% 39% 36% 37% 24% 

FGj FGj FGj FGJ FGJ FG Fg FGiJ N N 

Bottom 2 Box (Net) 909 102 95 105 106 61 63 111 85 77 104 197 211 124 1

23% 26% 24% 27% 27% 15% 16% 28% 22% 20% 26% 25% 27% 16% 

FGJ FG FGiJ FGiJ FGIJ FG FGJ N N 

Mean 4.7 4.4 4.5 4.5 4.4 5.5 5.3 4.4 4.8 4.9 4.3 4.5 4.4 5.4 4

BCDEHIJK BCDEHIjK k BdEhK LMO 

Standard Deviation 3.28 3.26 3.25 3.27 3.32 3.21 3.22 3.32 3.28 3.22 3.24 3.25 3.29 3.21 3.Standard Error 0.05 0.16 0.17 0.16 0.17 0.16 0.16 0.17 0.16 0.16 0.16 0.12 0.12 0.11 0.Median 5 4 5 5 4 6 5 4 5 5 4 5 5 6 Sigma 3946 397 391 395 394 395 400 393 395 393 393 788 789 795 7

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Dishwasher 

Base: Qualified Respondents Who Responded "Yes" to Q606 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 3907 386 391 386 382 393 400 387 402 389 391 777 768 793 7Weighted Base 3907 386 391 386 382 393 400 387 402 389 391 777 768 793 7

Top 4 Box (Net) 1204 31% 118 31% 111 28% 116 30% 107 153 146 28% 39% 37% 99 123 26% 31% 126 32% 105 27% 229 29% 223 29% 299 38% 2

BCDEHIjK bCdEHiK Hk LMO 

Top 3 Box (Net) 896 23% 82 21% 85 22% 80 21% 83 111 113 22% 28% 28% 72 101 19% 25% 94 24% 75 19% 167 21% 163 21% 224 28% 1

BCDEHK BCDEHK HK hk LMO

 Top 2 Box (Net) 

553 

14% 

49 13% 

47 12% 

46 12% 

43 72 63 11% 18% 16% 

59 72 15% 18% 

59 15% 

43 11% 

96 12% 

89 12% 

135 

17% 

1

BCDEK ek k BCDEK k LM L

 (10)ExtremelyImportant 

338 

9% 

35 

9% 

28 

7% 

27 

7% 

25 40 41 

7% 10% 10% 

e e 

40 37 10% 9% de 

37 10% 

28 

7% 

63 

8% 

52 

7% 

81 10% 

M 

 9 

215 14 19 19 18 32 22 19 35 22 15 33 37 54 

6% 4% 5% 5% 5% 8% 6% 5% 9% 6% 4% 4% 5% 7% 

BcdehK BCDEgHjK Lm L

 8 

343 33 38 34 40 39 50 13 29 35 32 71 74 89 

9% 9% 10% 9% 10% 10% 13% 3% 7% 9% 8% 9% 10% 11% 

H H H H H bdHIK H H H O O 

O

 7 308 36 26 36 24 42 33 27 22 32 30 62 60 75 

8% 9% 7% 9% 6% 11% 8% 7% 5% 8% 8% 8% 8% 9% 

I I CEhI 

O

Middle 5 Box(Net) 1412 36% 133 34% 132 34% 142 37% 135 161 162 35% 41% 41% 131 135 34% 34% 147 38% 134 34% 265 34% 277 36% 323 41% 2

bCHIk bchIk LmO 

Middle 3 Box(Net) 886 23% 76 20% 83 21% 86 22% 89 96 98 23% 24% 25% 87 93 22% 23% 97 25% 81 21% 159 20% 175 23% 194 24% 1

b l 

6 261 18 21 29 20 25 31 20 32 36 29 39 49 56 

7% 5% 5% 8% 5% 6% 8% 5% 8% 9% 7% 5% 6% 7% 

b b b BCEH l 

5 469 47 47 45 49 49 49 54 44 47 38 94 94 98 

12% 12% 12% 12% 13% 12% 12% 14% 11% 12% 10% 12% 12% 12% 

k 

4 156 11 15 12 20 22 18 13 17 14 14 26 32 40 

4% 3% 4% 3% 5% 6% 5% 3% 4% 4% 4% 3% 4% 5% 

b bd l 

3 218 21 23 20 22 23 31 17 20 18 23 44 42 54 

6% 5% 6% 5% 6% 6% 8% 4% 5% 5% 6% 6% 5% 7% 

Hj o 

2 342 38 37 41 33 28 30 32 32 29 42 75 74 58 

9% 10% 9% 11% 9% 7% 8% 8% 8% 7% 11% 10% 10% 7% 

f f n n 

1 488 45 58 47 47 35 39 58 66 48 45 103 94 74 1

12% 12% 15% 12% 12% 9% 10% 15% 16% 12% 12% 13% 12% 9% 

FG FG bdFGK N n M

Not At All Important 757 19% 86 22% 77 20% 75 19% 83 58 56 22% 15% 14% 94 65 24% 16% 69 18% 94 24% 163 21% 158 21% 114 14% 1

FGI fG fG FGI FGIJ FGIJ N N 

Not Sure 12 2 2 1 1- - - 3 2 1 4 2 - 

* 1% 1% * * - - - 1% 1% * 1% * - 

fgh N 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being 

"extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Dishwasher 

Base: Qualified Respondents Who Responded "Yes" to Q606 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 3907 386 391 386 382 393 400 387 402 389 391 777 768 793 7

Bottom 4 Box (Net) 1805 190 195 183 185 144 156 201 183 164 204 385 368 300 3

46% 49% 50% 47% 48% 37% 39% 52% 46% 42% 52% 50% 48% 38% 

FGJ FGJ FG FGj FGiJ Fg FGiJ N N 

Bottom 3 Box (Net) 1587 169 172 163 163 121 125 184 163 146 181 341 326 246 3

41% 44% 44% 42% 43% 31% 31% 48% 41% 38% 46% 44% 42% 31% 

FGj FGj FG FG FGIJ FG Fg FGJ N N 

Bottom 2 Box (Net) 1245 131 135 122 130 93 95 152 131 117 139 266 252 188 2

32% 34% 35% 32% 34% 24% 24% 39% 33% 30% 36% 34% 33% 24% 

FG FG FG FG DFGiJ FG FG FG N N 

Mean 4.3 4.1 4.0 4.2 4.0 4.9 4.8 3.8 4.4 4.5 3.8 4.0 4.1 4.9 4

BCDEHIjK BCDEHIK HK bCEHK LMO 

Standard Deviation 3.41 3.44 3.36 3.34 3.34 3.36 3.33 3.47 3.46 3.41 3.37 3.40 3.34 3.34 3.Standard Error 0.05 0.18 0.17 0.17 0.17 0.17 0.17 0.18 0.17 0.17 0.17 0.12 0.12 0.12 0.Median 4 4 3 4 4 5 5 3 4 5 3 4 4 5 Sigma 3907 386 391 386 382 393 400 387 402 389 391 777 768 793 7

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q631. Can rank according to their typical energy efficiency - Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3751 375 365 359 378 390 399 357 363 392 

88% 88% 85% 84% 89% 92% 94% 84% 85% 92% 

dh bCDHIk BCDEHIK bCDHIk 

Yes 

226 22 20 30 27 14 10 39 27 14 

5% 5% 5% 7% 6% 3% 2% 9% 6% 3% 

G g FGJ FGJ BCFGJK FGJ 

No 

282 30 42 38 22 22 16 27 36 21 

7% 7% 10% 9% 5% 5% 4% 6% 8% 5% 

G EFGhJk EFGJ g efGJ 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 373 

88% 

23 

5% 

G 

28 

7% g 

424 100% 

Cell 

1 & 2 

(l) 

854 854 740 

87% 

42 

5% 

N 

72 

8% 

N 

854 100% 

Cell 

3 & 4 

(m) 

854 854 737 

86% 

57 

7% 

N 

60 

7% 

N 

854 100% 

Cell 

5 & 6 

(n) 

851 851 789 

93% 

LMO 

24 

3% 

38 

4% 

851 100% 

Ce

7 & 

887

L

81
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q631. Can rank according to their typical energy efficiency - Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3717 370 364 353 365 395 401 357 361 383 

87% 87% 85% 83% 85% 93% 94% 84% 85% 90% 

BCDEHIK BCDEHIJK CDeHI 

Yes 

236 24 26 33 23 14 8 33 32 18 

6% 6% 6% 8% 5% 3% 2% 8% 8% 4% 

fG fG FGJ G FGJ FGJ G 

No 

306 33 37 41 39 17 16 33 33 26 

7% 8% 9% 10% 9% 4% 4% 8% 8% 6% 

FG FG FGj FGj FG FG 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 368 

87% 

d 

25 

6% 

fG 

31 

7% 

FG 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8734 718 796 7

86% 84% 94% 

LMO 

50 56 22 

6% 7% 3% 

N N 

70 80 33 

8% 9% 4% 

N N 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked Most Energy Efficient - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3751 375 365 359 378 390 399 357 363 392 373Weighted Base 3751 375 365 359 378 390 399 357 363 392 373

3436 343 339 318 345 368 377 322 330 366 328 

92% 91% 93% 89% 91% 94% 94% 90% 91% 93% 88% 

DK DeHiK bDeHiK DK 

K 

21 6 3 1 1 2 1 3 1 - 3 

1% 2% 1% * * 1% * 1% * - 1% 

deGiJ j j j 

L 

202 14 16 32 21 16 10 18 27 19 29 

5% 4% 4% 9% 6% 4% 3% 5% 7% 5% 8% 

BCeFGHJ G g BcFG g BcFGj 

M 

92 12 7 8 11 4 11 14 5 7 13 

2% 3% 2% 2% 3% 1% 3% 4% 1% 2% 3% 

Fi f f FIj Fi 

J 

3751 375 365 359 378 390 399 357 363 392 373 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

740 740 682 

92% 

9 

1% 

Mn 

30 

4% 

19 

3% 

740 100% 

Cell 

3 & 4 

(m) 

737 737 663 

90% 

2 

* 

53 

7% 

LN 

19 

3% 

737 100% 

Cell 

5 & 6 

(n) 

789 789 745 

94% 

lMO 

3 

* 

26 

3% 

15 

2% 

789 100% 

Ce

7 & 

776

71
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked 2nd Most Energy Efficient - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3751 375 365 359 378 390 399 357 363 392Weighted Base 3751 375 365 359 378 390 399 357 363 392

22 4 3 1 2 1 - 4 2 -

1% 1% 1% * 1% * - 1% 1% -

GJ gj GJ 

K 

3401 334 336 317 346 367 375 317 325 356 

91% 89% 92% 88% 92% 94% 94% 89% 90% 91% 

dk BDHIjK BDHIjK 

L 

90 12 9 8 10 5 12 13 5 7 

2% 3% 2% 2% 3% 1% 3% 4% 1% 2% 

fi f Fi 

M 

238 25 17 33 20 17 12 23 31 29 

6% 7% 5% 9% 5% 4% 3% 6% 9% 7% 

G CEFG G CeFG fG 

J 

3751 375 365 359 378 390 399 357 363 392 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

373 373 

5 1% 

fGJ 

328 

88% 

9 2% 

31 

8% 

CFG 

373 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

740 737 789 7740 737 789 7

7 3 1 1% * * 

N 

670 663 742 6

91% 90% 94% 

LMO 

21 18 17 

3% 2% 2% 

42 53 29 

6% 7% 4% n N 

740 737 789 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked 3rd Most Energy Efficient - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3751 375 365 359 378 390 399 357 363 392Weighted Base 3751 375 365 359 378 390 399 357 363 392

10 3 2 - 1 - - - 1 -

* 1% 1% - * - - - * -

dfghj 

K 

317 31 23 41 30 21 22 37 35 36 

8% 8% 6% 11% 8% 5% 6% 10% 10% 9% 

CFG CFG cFG FG 

L 

187 23 20 19 20 9 16 17 23 22 

5% 6% 5% 5% 5% 2% 4% 5% 6% 6% 

F F F F f F F 

M 

3237 318 320 299 327 360 361 303 304 334 

86% 85% 88% 83% 87% 92% 90% 85% 84% 85% 

dk BCDEHIJK BDeHIJK 

J 

3751 375 365 359 378 390 399 357 363 392 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

373 373 

3 

1% 

dfghj 

41 11% 

CFG 

18 

5% 

f 

311 

83% 

373 100% 

Cell 

1 & 2 

(l) 

740 740 

5 

1% 

N 

54 

7% 

43 

6% 

N 

638 

86% 

740 100% 

Cell 

3 & 4 

(m) 

737 737 

1 

* 

71 10% 

N 

39 

5% 

N 

626 

85% 

737 100% 

Cell 

5 & 6 

(n) 

789 789 

-

-

43 

5% 

25 

3% 

721 

91% 

LMO 

789 100% 

Ce

7 & 

77

6

71
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked Least Energy Efficient - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3751 375 365 359 378 390 399 357 363 392Weighted Base 3751 375 365 359 378 390 399 357 363 392

283 25 21 40 30 21 22 31 30 26 

8% 7% 6% 11% 8% 5% 6% 9% 8% 7% 

BCFGJ fg 

K 

12 4 3 - 1 - 1 - 2 -

* 1% 1% - * - * - 1% -

dFhJ dfhj 

L 

3272 326 320 300 327 360 361 309 308 344 

87% 87% 88% 84% 87% 92% 90% 87% 85% 88% 

BCDEHIJK DehIK 

M 

184 20 21 19 20 9 15 17 23 22 

5% 5% 6% 5% 5% 2% 4% 5% 6% 6% 

F F F F f F F 

J 

3751 375 365 359 378 390 399 357 363 392 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

373 373 

37 10% 

CFGj 

1 

* 

317 

85% 

18 

5% 

f 

373 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

740 737 789 7740 737 789 7

46 70 43 

6% 9% 5% 

LN 

7 1 1 

1% * * 

MN 

646 627 721 6

87% 85% 91% 

LMO 

41 39 24 

6% 5% 3% 

N N 

740 737 789 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked Most Energy Efficient - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3717 370 364 353 365 395 401 357 361 383 368Weighted Base 3717 370 364 353 365 395 401 357 361 383 368

3379 344 335 319 342 365 372 314 304 365 319 

91% 93% 92% 90% 94% 92% 93% 88% 84% 95% 87% 

HIK hIK I dHIK HIK HIK cDfHIK 

K 

19 1 3 1 - 2 - - 5 4 3 

1% * 1% * - 1% - - 1% 1% 1% 

egh bEGH eGh egh 

L 

212 11 16 24 15 19 20 27 35 9 36 

6% 3% 4% 7% 4% 5% 5% 8% 10% 2% 10% 

BJ j j BcEJ BCEFGJ BCEFGJ 

M 

107 14 10 9 8 9 9 16 17 5 10 

3% 4% 3% 3% 2% 2% 2% 4% 5% 1% 3% 

J efgJ efgJ 

J 

3717 370 364 353 365 395 401 357 361 383 368 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7734 718 796 7679 661 737 6

93% 92% 93% 

O O O 

4 1 2 

1% * * 

27 39 39 

4% 5% 5% 

LM

24 17 18 

3% 2% 2% 

M

734 718 796 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked 2nd Most Energy Efficient - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3717 370 364 353 365 395 401 357 361 383 368Weighted Base 3717 370 364 353 365 395 401 357 361 383 368

16 1 3 1 - 1 - 1 3 3 3 

* * 1% * - * - * 1% 1% 1% 

eg eg eg eg 

K 

3296 328 322 318 341 357 372 310 304 355 289 

89% 89% 88% 90% 93% 90% 93% 87% 84% 93% 79% 

iK iK IK BCHIK IK BCHIK K K bCHIK 

L 

106 15 8 9 8 10 9 17 16 5 9 

3% 4% 2% 3% 2% 3% 2% 5% 4% 1% 2% 

J cegJk cegJ 

M 

299 26 31 25 16 27 20 29 38 20 67 

8% 7% 9% 7% 4% 7% 5% 8% 11% 5% 18% 

Egj Eg bEfGJ BCDEFGHIJ 

J 

3717 370 364 353 365 395 401 357 361 383 368 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7734 718 796 7

4 1 1 

1% * * 

650 659 729 6

89% 92% 92% 

o LO LO 

23 17 19 

3% 2% 2% 

M

57 41 47 

8% 6% 6% 

M

734 718 796 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked 3rd Most Energy Efficient - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3717 370 364 353 365 395 401 357 361 383 368Weighted Base 3717 370 364 353 365 395 401 357 361 383 368

6 1 1 1 1 1 1 - - - -

* * * * * * * - - - -

K 

396 39 39 32 23 36 29 47 52 24 75 

11% 11% 11% 9% 6% 9% 7% 13% 14% 6% 20% 

EJ EgJ dEfGJ DEFGJ BCDEFGHIJ 

L 

156 15 18 17 12 5 14 12 13 26 24 

4% 4% 5% 5% 3% 1% 3% 3% 4% 7% 7% 

F F F f F f F bEFGHi EFghi 

M 

3159 315 306 303 329 353 357 298 296 333 269 

85% 85% 84% 86% 90% 89% 89% 83% 82% 87% 73% 

K K K BCdHIK bCHIK CHIK K K iK 

J 

3717 370 364 353 365 395 401 357 361 383 368 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7734 718 796 7

2 2 2 

* * * 

78 55 65 11% 8% 8% 

mn lM

33 29 19 

4% 4% 2% 

N n 

621 632 710 5

85% 88% 89% 

lO LO 

734 718 796 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q631 

Q640. Ranked Least Energy Efficient - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3717 370 364 353 365 395 401 357 361 383 368Weighted Base 3717 370 364 353 365 395 401 357 361 383 368

316 24 25 32 22 28 28 42 54 15 46 

9% 6% 7% 9% 6% 7% 7% 12% 15% 4% 13% 

j J j j BCEFGJ BCDEFGJ BCEFGJ 

K 

6 2 - 2 1 - - - - - 1 

* 1% - 1% * - - - - - * 

L 

3243 329 322 303 330 361 358 301 297 343 299 

87% 89% 88% 86% 90% 91% 89% 84% 82% 90% 81% 

hIK IK k dHIK DHIK HIK HIK 

M 

152 15 17 16 12 6 15 14 10 25 22 

4% 4% 5% 5% 3% 2% 4% 4% 3% 7% 6% 

F F F f F EFgI eFI 

J 

3717 370 364 353 365 395 401 357 361 383 368 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7734 718 796 7

49 54 56 

7% 8% 7% 

LM

2 3 - 

* * - 

no 

651 633 719 5

89% 88% 90% 

O O O 

32 28 21 

4% 4% 3% n 

734 718 796 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Refrigerator 

Q640. Please rank these refrigerators according to their typical energy efficiency, starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3217 314 317 298 325 359 359 301 303 334 

76% 74% 74% 70% 76% 84% 84% 71% 71% 78% 

Di BCDEHIJK BCDEHIJK DHIK 

Correct Order 

534 61 48 61 53 31 40 56 60 58 

13% 14% 11% 14% 12% 7% 9% 13% 14% 14% 

FG F FG F Fg FG Fg 

Incorrect Order 

226 22 20 30 27 14 10 39 27 14 

5% 5% 5% 7% 6% 3% 2% 9% 6% 3% 

G g FGJ FGJ BCFGJK FGJ 

Cannot Rank 

282 30 42 38 22 22 16 27 36 21 

7% 7% 10% 9% 5% 5% 4% 6% 8% 5% 

G EFGhJk EFGJ g efGJ 

Not Sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 307 

72% 

66 16% 

cFG 

23 

5% 

G 

28 

7% g 

424 100% 

Cell 

1 & 2 

(l) 

854 854 631 

74% 

109 

13% 

N 

42 

5% 

N 

72 

8% 

N 

854 100% 

Cell 

3 & 4 

(m) 

854 854 623 

73% 

114 

13% 

N 

57 

7% 

N 

60 

7% 

N 

854 100% 

Cell 

5 & 6 

(n) 

851 851 718 

84% 

LMO 

71 

8% 

24 

3% 

38 

4% 

851 100% 

Ce

7 & 

886

1

L

81
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Dishwasher 

Q640. Please rank these Dishwashers according to their typical energy efficiency, starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

3136 313 302 302 328 352 357 296 291 331 264 

74% 73% 71% 71% 77% 83% 84% 70% 68% 78% 62% 

K K K CDHIK BCDEHIjK BCDEHIJK K k CDHIK 

Correct Order 

581 57 62 51 37 43 44 61 70 52 104 

14% 13% 15% 12% 9% 10% 10% 14% 16% 12% 25% 

E EFg Efg dEFGj e BCDEFGHIJ 

Incorrect Order 

236 24 26 33 23 14 8 33 32 18 25 

6% 6% 6% 8% 5% 3% 2% 8% 8% 4% 6% 

fG fG FGJ G FGJ FGJ G fG 

Cannot Rank 

306 33 37 41 39 17 16 33 33 26 31 

7% 8% 9% 10% 9% 4% 4% 8% 8% 6% 7% 

FG FG FGj FGj FG FG FG 

Not Sure 

4259 427 427 427 427 426 425 423 426 427 424 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8615 630 709 5

72% 74% 83% 

O LMO 

119 88 87 1

14% 10% 10% 

MN M

50 56 22 

6% 7% 3% 

N N 

70 80 33 

8% 9% 4% 

N N 

854 854 851 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q631 

Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? 

Refrigerator 

Unweighted Base Weighted Base 

Top 4 Box (Net) Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Important 9 

8 

7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 6 

5 4 3 

2 

1 

Not At All Important 

Not Sure 

Cell 

Total 1 

(a) (b) 

3751 375 3751 375 1549 139 

41% 37% 

1180 109 

31% 29% 

744 63 

20% 17% 

443 41 

12% 11% 

301 22 

8% 6% 

436 46 

12% 12% 

K 

369 30 

10% 8% 

1598 142 

43% 38% 

971 90 

26% 24% 

317 27 

8% 7% 

448 44 

12% 12% 

206 19 

5% 5% 

258 22 

7% 6% 

348 46 

9% 12% 

FGJ 

299 31 

8% 8% 

FG 

311 42 

8% 11% 

FGj 

15 5 

* 1% 

DegHj 

Cell 

2 

(c) 

365 365 143 

39% 

H 

112 

31% 

hk 

74 20% 

h 

42 12% 

32 

9% 

38 10% 

31 

8% 

149 

41% 

96 26% 

j 

25 

7% 

48 13% 

23 

6% 

22 

6% 

39 11% 

FG 

31 

8% 

FGj 

33 

9% g 

1 

* 

Cell 

3 

(d) 

359 359 134 

37% 

103 

29% 66 18% 

40 11% 

26 

7% 

37 10% 

31 

9% 

148 

41% 

94 26% 

j 

31 

9% 

45 13% 

18 

5% 

23 

6% 

41 11% 

FG 

36 10% 

FGJ 

31 

9% 

-

-

Cell Cell Cell Cell 

4 5 6 7 

(e) (f) (g) (h) 

378 390 399 357 378 390 399 357 135 203 204 114 

36% 52% 51% 32% 

BCDEHIK BCDEHIK 

103 158 158 89 

27% 41% 40% 25% 

BCDEHIK BCDEHIK 

61 94 102 55 16% 24% 26% 15% 

BdEHK BcDEHIK 

35 53 67 34 

9% 14% 17% 10% 

ehk BCDEHIK 

26 41 35 21 

7% 11% 9% 6% 

BeH 

42 64 56 34 11% 16% 14% 10% 

k CDEHiK hK 

32 45 46 25 

8% 12% 12% 7% 

H bH 

163 173 173 157 

43% 44% 43% 44% 

b b 

101 105 101 102 

27% 27% 25% 29% 

j J J 

33 38 37 26 

9% 10% 9% 7% 

45 46 47 51 12% 12% 12% 14% 

J 

23 21 17 25 

6% 5% 4% 7% 

j 

30 23 26 30 

8% 6% 7% 8% 

38 19 25 34 10% 5% 6% 10% 

Fg Fg 

40 15 19 45 11% 4% 5% 13% 

FGJ bcFGIJ 

33 23 23 32 

9% 6% 6% 9% 

g 

1 2 1 -

* 1% * -

Cell Cell 

8 9 

(i) (j) 

363 392 363 392 150 197 

41% 50% 

Hk BCDEHIK 

114 143 

31% 36% 

hK BcDEHK 

71 94 20% 24% 

BdEHK 

40 55 11% 14% 

Ehk 

31 39 

9% 10% 

BH 

43 49 12% 13% 

K K 

36 54 10% 14% 

BCDEH 

159 167 

44% 43% 

97 82 27% 21% 

j 

34 30 

9% 8% 

46 37 13% 9% 

17 15 

5% 4% 

26 31 

7% 8% 

32 31 

9% 8% 

F f 

26 21 

7% 5% 

F 

30 29 

8% 7% 

2 1 

1% * 

Cell 

10 

(k) 

373 373 130 

35% 

91 24% 64 17% 

36 10% 

28 

8% 

27 

7% 

39 10% 

h 

167 

45% 

b 

103 

28% 

J 

36 10% 39 10% 

28 

8% 

gJ 

25 

7% 

43 12% 

FGj 

35 

9% 

FGJ 

35 

9% 

fg 

2 

1% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

740 737 789 7740 737 789 7282 269 407 2

38% 36% 52% 

LMO 

221 206 316 2

30% 28% 40% 

LMO

137 127 196 1

19% 17% 25% 

LMO

83 75 120 11% 10% 15% 

LMO

54 52 76 

7% 7% 10% 

mo

84 79 120 11% 11% 15% 

LMO

61 63 91 

8% 9% 12% 

LmO

291 311 346 3

39% 42% 44% 

l 

186 195 206 1

25% 26% 26% 

52 64 75 

7% 9% 10% 

l 

92 90 93 12% 12% 12% 

42 41 38 

6% 6% 5% 

44 53 49 

6% 7% 6% 

85 79 44 11% 11% 6% 

N N 

62 76 34 

8% 10% 4% 

N N 

75 64 46 10% 9% 6% 

N N 

6 1 3 

1% * * 

m 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q631 

Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3751 375 365 359 378 390 399 357 363 392

1216 141 125 131 141 80 93 141 114 112 

32% 38% 34% 36% 37% 21% 23% 39% 31% 29% 

FGiJ FGj FGJ FGiJ FGIJ FG Fg 

Bottom 4 Box (Net) 

958 119 103 108 111 57 67 111 88 81 

26% 32% 28% 30% 29% 15% 17% 31% 24% 21% 

FGIJ FGJ FGiJ FGJ FGIJ FG F 

Bottom 3 Box (Net) 

610 73 64 67 73 38 42 77 56 50 

16% 19% 18% 19% 19% 10% 11% 22% 15% 13% 

FGJ FGj FGJ FGJ FGIJ FG 

Bottom 2 Box (Net) 

5.3 5.0 5.2 5.1 4.9 6.2 6.1 4.7 5.4 5.8 

h BCDEHIK BCDEHIK beHK BCDEHiK 

Mean Standard Deviation 3.19 3.29 3.25 3.23 3.17 2.94 3.05 3.16 3.15 3.17Standard Error 0.05 0.17 0.17 0.17 0.16 0.15 0.15 0.17 0.17 0.16Median 5 5 5 5 5 7 7 5 6 7

3751 375 365 359 378 390 399 357 363 392 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

373 138 

37% 

FGJ 

113 

30% 

FGiJ 

70 19% 

FGJ 

4.9 

3.17 0.16 

5 

373 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

740 737 789 7266 272 173 2

36% 37% 22% 

N N 

222 219 124 1

30% 30% 16% 

N N 

137 140 80 1

19% 19% 10% 

N N 

5.1 5.0 6.1 5

LMO 

3.27 3.20 3.00 3.0.12 0.12 0.11 0.

5 5 7 

740 737 789 7100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q631 

Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? 

Dishwasher 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) Top 2 Box (Net) 

(10)Extremely Important 

9 

8 

7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 

6 

5 

4 

3 

2 

1 

Not At All Important Not Sure 

Total 

(a) 

3717 3717 1528 

41% 

1155 

31% 

725 

20% 

425 

11% 

300 

8% 

430 

12% 

373 

10% 

1547 

42% 

948 

26% 

331 

9% 

452 

12% 

165 

4% 

226 

6% 

316 

9% 

326 

9% 

363 

10% 

10 

* 

Cell Cell 

1 2 

(b) (c) 

370 364 370 364 138 140 

37% 38% 

H H 

98 110 26% 30% 

H Hk 

57 64 15% 18% 37 33 10% 9% 

20 31 

5% 9% 

bhK 

41 46 11% 13% 

H H 

40 30 11% 8% 

hI 

153 144 

41% 40% 

95 83 26% 23% 

27 26 

7% 7% 

53 46 14% 13% 

Jk j 

15 11 

4% 3% 

18 31 

5% 9% 

BdFGJ 

42 31 11% 9% 

efGJ 

34 41 

9% 11% 

Fg FGJ 

41 37 11% 10% 

fG G 

2 1 1% * 

Cell Cell Cell Cell Cell Cell Cell Cell 

3 4 5 6 7 8 9 10 

(d) (e) (f) (g) (h) (i) (j) (k) 

353 365 395 401 357 361 383 368 353 365 395 401 357 361 383 368 140 129 216 205 98 130 201 131 

40% 35% 55% 51% 27% 36% 52% 36% 

H H BCDEHIK BCDEHIK H BCDEHIK H 

94 102 170 161 72 107 151 90 27% 28% 43% 40% 20% 30% 39% 24% 

H H BCDEHIK BCDEHIK H BCDEHIK 

53 63 112 99 55 73 93 56 15% 17% 28% 25% 15% 20% 24% 15% 

BCDEHIK BCDEHK bdhk BCDEHK 

33 35 70 52 37 41 48 39 

9% 10% 18% 13% 10% 11% 13% 11% 

BCDEgHIJK c 

20 28 42 47 18 32 45 17 

6% 8% 11% 12% 5% 9% 12% 5% 

k BDHK BDeHK bHK BDeHK 

41 39 58 62 17 34 58 34 12% 11% 15% 15% 5% 9% 15% 9% 

H H eHIK beHIK H beHIK H 

46 27 46 44 26 23 50 41 13% 7% 12% 11% 7% 6% 13% 11% 

CEHI EHI ehI CEHI ehI 

158 156 153 174 153 143 147 166 

45% 43% 39% 43% 43% 40% 38% 45% 

fj fj 

94 98 95 112 98 100 83 90 27% 27% 24% 28% 27% 28% 22% 24% 

j J j j 

36 37 28 42 27 37 37 34 10% 10% 7% 10% 8% 10% 10% 9% 

f 

42 41 44 52 53 50 33 38 12% 11% 11% 13% 15% 14% 9% 10% 

j Jk J 

16 20 23 18 18 13 13 18 

5% 5% 6% 4% 5% 4% 3% 5% 

c 

18 31 12 18 29 20 14 35 

5% 8% 3% 4% 8% 6% 4% 10% 

BdFGJ bFGJ f BDFGIJ 

38 28 30 23 28 29 27 40 11% 8% 8% 6% 8% 8% 7% 11% 

Gj Gj 

31 35 14 23 55 34 24 35 

9% 10% 4% 6% 15% 9% 6% 10% 

F FGj BDEFGIJK Fg f FGj 

30 42 28 20 49 46 34 36 

8% 12% 7% 5% 14% 13% 9% 10% g FG DFGJk dFGj G G 

2 2 - - - 2 - 1 

1% 1% - - - 1% - * 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7734 718 796 7278 269 421 2

38% 37% 53% 

O O LMO 

208 196 331 1

28% 27% 42% 

LMO

121 116 211 1

16% 16% 27% 

LMO

70 68 122 10% 9% 15% 

LMO

51 48 89 

7% 7% 11% 

LMO

87 80 120 12% 11% 15% 

O O lMO

70 73 90 10% 10% 11% 

o O 

O

297 314 327 2

40% 44% 41% 

178 192 207 1

24% 27% 26% 

53 73 70 

7% 10% 9% 

L 

99 83 96 113% 12% 12% 

26 36 41 

4% 5% 5% 

49 49 30 

7% 7% 4% 

N N 

73 66 53 10% 9% 7% 

N n 

75 66 37 10% 9% 5% 

N N m

78 72 48 11% 10% 6% 

N N m

3 4 - 

* 1% - 

n N 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q631 

Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 3717 370 364 353 365 395 401 357 361 383

1231 135 140 117 136 84 84 161 129 99 

33% 36% 38% 33% 37% 21% 21% 45% 36% 26% 

FGJ FGJ FGJ FGJ BcDEFGIJ FGJ 

Bottom 4 Box (Net) 

1005 117 109 99 105 72 66 132 109 85 

27% 32% 30% 28% 29% 18% 16% 37% 30% 22% 

FGJ FGJ FGj FGJ CDEFGiJk FGJ G 

Bottom 3 Box (Net) 

689 75 78 61 77 42 43 104 80 58 

19% 20% 21% 17% 21% 11% 11% 29% 22% 15% 

FGj FGJ FG FGJ BCDEFGIJK FGJ fg 

Bottom 2 Box (Net) 

5.3 4.9 5.0 5.2 4.9 6.2 6.1 4.3 5.0 5.9 

H H H H BCDEHIK BCDEHIK H BCDEHIK 

Mean Standard Deviation 3.25 3.23 3.27 3.12 3.25 3.12 2.95 3.28 3.35 3.20Standard Error 0.05 0.17 0.17 0.17 0.17 0.16 0.15 0.17 0.18 0.16Median 6 5 5 6 5 7 7 4 5 7

3717 370 364 353 365 395 401 357 361 383 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

368 146 

40% 

dFGJ 

111 

30% 

FGJ 

71 19% 

FG 

4.9 

H 

3.19 0.17 

5 

368 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

734 718 796 7275 253 168 2

37% 35% 21% 

N N M

226 204 138 2

31% 28% 17% 

N N M

153 138 85 1

21% 19% 11% 

N N LM

5.0 5.0 6.2 4

O LMO 

3.25 3.19 3.04 3.0.12 0.12 0.11 0.

5 5 7 

734 718 796 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q651. Can rank according to their typical energy use - Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3948 396 388 395 389 398 402 393 400 393 

93% 93% 91% 93% 91% 93% 95% 93% 94% 92% 

CE c 

Yes 

119 10 14 13 15 10 7 12 9 16 

3% 2% 3% 3% 4% 2% 2% 3% 2% 4% 

g g 

No 

192 21 25 19 23 18 16 18 17 18 

5% 5% 6% 4% 5% 4% 4% 4% 4% 4% 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 394 

93% 

13 

3% 

17 

4% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8784 784 800 7

92% 92% 94% 

lm 

24 28 17 

3% 3% 2% 

n 

46 42 34 

5% 5% 4% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q651. Can rank according to their typical energy use - Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3915 388 386 390 390 396 404 386 397 385 

92% 91% 90% 91% 91% 93% 95% 91% 93% 90% 

BCDEHJ 

Yes 

139 16 16 14 15 14 7 16 11 19 

3% 4% 4% 3% 4% 3% 2% 4% 3% 4% 

g g g g G 

No 

205 23 25 23 22 16 14 21 18 23 

5% 5% 6% 5% 5% 4% 3% 5% 4% 5% 

g 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 393 

93% 

11 

3% 

20 

5% 

424 100% 

Cell 

1 & 2 

(l) 

854 854 774 

91% 

32 

4% 

48 

6% 

N 

854 100% 

Cell 

3 & 4 

(m) 

854 854 780 

91% 

29 

3% 

45 

5% 

n 

854 100% 

Cell 

5 & 6 

(n) 

851 851 800 

94% 

LM 

21 

2% 

30 

4% 

851 100% 

Ce

7 & 

887

81
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the Most Energy - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3948 396 388 395 389 398 402 393 400 393Weighted Base 3948 396 388 395 389 398 402 393 400 393

465 57 62 39 38 28 42 45 52 60 

12% 14% 16% 10% 10% 7% 10% 11% 13% 15% 

dEFg DEFGhK f F F DEFGk 

K 

9 2 - - 1 1 1 2 1 1 

* 1% - - * * * 1% * * 

L 

3339 321 310 346 338 360 343 333 338 314 

85% 81% 80% 88% 87% 90% 85% 85% 85% 80% 

BCJ BCJ BCGHIJK CJ cj cj 

M 

135 16 16 10 12 9 16 13 9 18 

3% 4% 4% 3% 3% 2% 4% 3% 2% 5% 

fi 

J 

3948 396 388 395 389 398 402 393 400 393 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

394 394 

42 11% 

f 

-

-

336 

85% 

CJ 

16 

4% 

394 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7784 784 800 7119 77 70 

15% 10% 9% 

MNo 

2 1 2 

* * * 

631 684 703 6

80% 87% 88% 

L Lo 

32 22 25 

4% 3% 3% 

784 784 800 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the 2nd Most Energy - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3948 396 388 395 389 398 402 393 400 393 394Weighted Base 3948 396 388 395 389 398 402 393 400 393 394

13 1 - 1 2 - - - 1 - 8 

* * - * 1% - - - * - 2% 

BCDeFGHIJ 

K 

525 68 76 41 40 32 44 48 58 66 52 

13% 17% 20% 10% 10% 8% 11% 12% 15% 17% 13% 

DEFGH DEFGHiK f deF DEFGh F 

L 

144 20 18 11 12 10 17 14 9 18 15 

4% 5% 5% 3% 3% 3% 4% 4% 2% 5% 4% 

fI i i 

M 

3266 307 294 342 335 356 341 331 332 309 319 

83% 78% 76% 87% 86% 89% 85% 84% 83% 79% 81% 

BCJK BCJk BCgHIJK BCJ BCJ bC c 

J 

3948 396 388 395 389 398 402 393 400 393 394 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7784 784 800 7

1 3 - 

* * - 

n 

144 81 76 1

18% 10% 10% 

MNO m

38 23 27 

5% 3% 3% 

mO 

601 677 697 6

77% 86% 87% 

L LO 

784 784 800 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the 3rd Most Energy - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3948 396 388 395 389 398 402 393 400 393Weighted Base 3948 396 388 395 389 398 402 393 400 393

30 6 3 2 1 3 3 1 5 1 

1% 2% 1% 1% * 1% 1% * 1% * 

ehj 

K 

3374 319 306 351 345 364 355 342 337 324 

85% 81% 79% 89% 89% 91% 88% 87% 84% 82% 

BCiJK BCiJk BCHIJK BCiJk BCj c 

L 

115 13 14 10 8 10 11 14 16 8 

3% 3% 4% 3% 2% 3% 3% 4% 4% 2% 

M 

429 58 65 32 35 21 33 36 42 60 

11% 15% 17% 8% 9% 5% 8% 9% 11% 15% 

DEFGHi DEFGHIk F f F F DEFGHI 

J 

3948 396 388 395 389 398 402 393 400 393 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

394 394 

5 

1% 

331 

84% 

c 

11 

3% 

47 12% 

dFg 

394 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7784 784 800 7

9 3 6 

1% * 1% 

m 

625 696 719 6

80% 89% 90% 

Lo LO 

27 18 21 

3% 2% 3% 

123 67 54 

16% 9% 7% 

MNO 

784 784 800 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the Least Energy - refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3948 396 388 395 389 398 402 393 400 393 394Weighted Base 3948 396 388 395 389 398 402 393 400 393 394

3440 332 323 353 348 367 357 347 342 332 339 

87% 84% 83% 89% 89% 92% 89% 88% 86% 84% 86% 

BCJ BCiJ BChIJK BCj bC 

K 

40 7 6 3 3 1 2 1 4 2 11 

1% 2% 2% 1% 1% * * * 1% 1% 3% 

FgHj fh DEFGHiJ 

L 

350 42 46 28 31 18 31 32 37 53 32 

9% 11% 12% 7% 8% 5% 8% 8% 9% 13% 8% 

dF DeFghk F f F F DEFGHiK F 

M 

118 15 13 11 7 12 12 13 17 6 12 

3% 4% 3% 3% 2% 3% 3% 3% 4% 2% 3% 

eJ j EJ 

J 

3948 396 388 395 389 398 402 393 400 393 394 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7784 784 800 7655 701 724 6

84% 89% 91% 

L LO 

13 6 3 

2% 1% * 

No 

88 59 49 11% 8% 6% 

MNo 

28 18 24 

4% 2% 3% 

784 784 800 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the Most Energy - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3915 388 386 390 390 396 404 386 397 385Weighted Base 3915 388 386 390 390 396 404 386 397 385

445 48 49 32 45 35 32 45 48 62 

11% 12% 13% 8% 12% 9% 8% 12% 12% 16% 

dG DfG g g dG DeFGh 

K 

10 3 2 2 - - - 1 1 -

* 1% 1% 1% - - - * * -

efgj 

L 

3338 321 321 344 337 350 360 328 332 311 

85% 83% 83% 88% 86% 88% 89% 85% 84% 81% 

BCiJ J BCiJ BChIJk 

M 

122 16 14 12 8 11 12 12 16 12 

3% 4% 4% 3% 2% 3% 3% 3% 4% 3% 

e 

J 

3915 388 386 390 390 396 404 386 397 385 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

393 393 

49 12% 

dfG 

1 

* 

334 

85% 

9 2% 

393 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

774 780 800 7774 780 800 7

97 77 67 13% 10% 8% 

mN 

5 2 - 

1% * - 

N 

642 681 710 6

83% 87% 89% 

Lo LO 

30 20 23 

4% 3% 3% 

774 780 800 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the 2nd Most Energy - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3915 388 386 390 390 396 404 386 397 385 393Weighted Base 3915 388 386 390 390 396 404 386 397 385 393

6 - 4 - - - 1 - - 1 -

* - 1% - - - * - - * -

BDEFHIK 

K 

580 70 72 38 57 42 35 50 55 70 91 

15% 18% 19% 10% 15% 11% 9% 13% 14% 18% 23% 

DFGh DFGHi DfG g dG DFGHi bDEFGHIj 

L 

125 18 13 12 8 11 12 13 16 12 10 

3% 5% 3% 3% 2% 3% 3% 3% 4% 3% 3% 

E 

M 

3204 300 297 340 325 343 356 323 326 302 292 

82% 77% 77% 87% 83% 87% 88% 84% 82% 78% 74% 

BCIJK BCjK BCiJK BCehIJK BCjK bcK 

J 

3915 388 386 390 390 396 404 386 397 385 393 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

774 780 800 7774 780 800 7

4 - 1 1% - * 

MO 

142 95 77 1

18% 12% 10% 

MNO 

31 20 23 

4% 3% 3% 

597 665 699 6

77% 85% 87% 

L LO 

774 780 800 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the 3rd Most Energy - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 3915 388 386 390 390 396 404 386 397 385 393Weighted Base 3915 388 386 390 390 396 404 386 397 385 393

20 5 2 2 - - 1 3 3 4 -

1% 1% 1% 1% - - * 1% 1% 1% -

EFgK efk efk EFK 

K 

3308 313 309 349 333 354 368 330 340 311 301 

84% 81% 80% 89% 85% 89% 91% 85% 86% 81% 77% 

BCehJK bCjK BCeJK BCEHIJK bCjK bCjK 

L 

115 15 12 14 11 7 16 10 7 12 11 

3% 4% 3% 4% 3% 2% 4% 3% 2% 3% 3% 

fi fi 

M 

472 55 63 25 46 35 19 43 47 58 81 

12% 14% 16% 6% 12% 9% 5% 11% 12% 15% 21% 

DFG DeFGHi DG G DG DG DFG BDEFGHIJ 

J 

3915 388 386 390 390 396 404 386 397 385 393 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

774 780 800 7774 780 800 7

7 2 1 

1% * * 

mN 

622 682 722 6

80% 87% 90% 

L LmO 

27 25 23 

3% 3% 3% 

118 71 54 

15% 9% 7% 

MNO n 

774 780 800 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q660. Uses the Least Energy - dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 3915 388 386 390 390 396 404 386 397 385Weighted Base 3915 388 386 390 390 396 404 386 397 385

3444 335 331 356 345 361 370 338 346 318 

88% 86% 86% 91% 88% 91% 92% 88% 87% 83% 

BChiJk J BCiJk BChIJk j j 

K 

17 2 3 1 - - 1 5 1 4 

* 1% 1% * - - * 1% * 1% 

efk dEFgiK EFK 

L 

337 34 40 20 34 28 16 35 42 50 

9% 9% 10% 5% 9% 7% 4% 9% 11% 13% 

DG DG DG g DG DfG bDeFGh 

M 

117 17 12 13 11 7 17 8 8 13 

3% 4% 3% 3% 3% 2% 4% 2% 2% 3% 

Fhi Fhi 

J 

3915 388 386 390 390 396 404 386 397 385 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

393 393 344 

88% 

j 

-

-

38 10% 

DG 

11 

3% 

393 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

774 780 800 7774 780 800 7666 701 731 6

86% 90% 91% 

L LO 

5 1 1 

1% * * 

n m

74 54 44 10% 7% 6% 

mN M

29 24 24 

4% 3% 3% 

O 

774 780 800 7100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Refrigerator 

Q660. Please rank these refrigerators according to the typical amount of energy they use each year, starting with the one that uses the most energy, and then moving to the one that uses the second most amount of energy, and then the third most amount of energy. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3235 302 292 339 333 355 339 329 328 306 

76% 71% 68% 79% 78% 83% 80% 78% 77% 72% 

BCJK BCJ BCEHIJK BCJK BCJ BCj 

Correct Order 

713 94 96 56 56 43 63 64 72 87 

17% 22% 22% 13% 13% 10% 15% 15% 17% 20% 

DEFGHi DEFGHI F F F DEFGH 

Incorrect Order 

119 10 14 13 15 10 7 12 9 16 

3% 2% 3% 3% 4% 2% 2% 3% 2% 4% 

g g 

Cannot Rank 

192 21 25 19 23 18 16 18 17 18 

5% 5% 6% 4% 5% 4% 4% 4% 4% 4% 

Not Sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 312 

74% 

c 

82 19% 

DEFg 

13 

3% 

17 

4% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8594 672 694 6

70% 79% 82% 

L LO 

190 112 106 1

22% 13% 12% 

MNO m

24 28 17 

3% 3% 2% 

n 

46 42 34 

5% 5% 4% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total For Dishwasher 

Q660. Please rank these dishwashers according to the typical amount of energy they use each year, starting with the one that uses the most energy, and then moving to the one that uses the second most amount of energy, and then the third most amount of energy. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

3169 294 296 337 323 343 355 319 322 296 284 

74% 69% 69% 79% 76% 81% 84% 75% 76% 69% 67% 

BCJK BCJK BCehiJK BCdEHIJK BCJK BCJK 

Correct Order 

746 94 90 53 67 53 49 67 75 89 109 

18% 22% 21% 12% 16% 12% 12% 16% 18% 21% 26% 

DEFGH DEFGH g g DFG DeFGh DEFGHIj 

Incorrect Order 

139 16 16 14 15 14 7 16 11 19 11 

3% 4% 4% 3% 4% 3% 2% 4% 3% 4% 3% 

g g g g G 

Cannot Rank 

205 23 25 23 22 16 14 21 18 23 20 

5% 5% 6% 5% 5% 4% 3% 5% 4% 5% 5% 

g 

Not Sure 

4259 427 427 427 427 426 425 423 426 427 424 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8590 660 698 6

69% 77% 82% 

L LMO 

184 120 102 1

22% 14% 12% 

MNO 

32 29 21 

4% 3% 2% 

48 45 30 

6% 5% 4% 

N n 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q665. What is the difference in typical yearly energy use, measured in kilowatt-hours (kWh), between these two models? 

Refrigerator 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3880 378 377 389 394 396 394 391 392 390 

91% 89% 88% 91% 92% 93% 93% 92% 92% 91% 

bc BCk BCk bC bc 

Correct Response 

220 25 30 21 18 13 18 25 23 19 

5% 6% 7% 5% 4% 3% 4% 6% 5% 4% 

F eFg F f 

Incorrect Response 

159 24 20 17 15 17 13 7 11 18 

4% 6% 5% 4% 4% 4% 3% 2% 3% 4% 

gHI H H h H H 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 379 

89% 

28 

7% 

F 

17 

4% 

H 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8755 783 790 7

88% 92% 93% 

L L 

55 39 31 

6% 5% 4% 

mN 

44 32 30 

5% 4% 4% 

nO O o 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q665. What is the difference in typical yearly energy use, measured in kilowatt-hours (kWh), between these two models? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3464 335 355 341 343 343 357 344 353 336 

81% 78% 83% 80% 80% 81% 84% 81% 83% 79% 

bj BJ 

Correct Response 

600 68 48 67 64 64 55 61 60 65 

14% 16% 11% 16% 15% 15% 13% 14% 14% 15% 

Ck ck ck 

Incorrect Response 

195 24 24 19 20 19 13 18 13 26 

5% 6% 6% 4% 5% 4% 3% 4% 3% 6% 

gi gi GI 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 357 

84% 

BdJ 

48 11% 

19 

4% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8690 684 700 6

81% 80% 82% 

116 131 119 1

14% 15% 14% 

48 39 32 

6% 5% 4% 

no 

854 854 851 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being extremely important, how important is the difference in typical yearly energy use between these two models? 

Refrigerator 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Important 

9 

8 

7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 6 

5 

4 

3 

2 

1 

Not At All Important 

Not Sure 

Total 

(a) 

3948 3948 1561 

40% 

1183 

30% 

719 

18% 

434 

11% 

285 

7% 

464 

12% 

378 

10% 

1746 

44% 

1057 

27% 

353 

9% 

486 

12% 

218 

6% 

311 

8% 

367 

9% 

295 

7% 

342 

9% 

15 

* 

Cell 

1 

(b) 

396 396 145 

37% 

105 

27% 

66 17% 

48 12% 

18 

5% 

39 10% 

40 10% 

h 

176 

44% 

105 

27% 

31 

8% 

44 11% 

30 

8% 

Gj 

31 

8% 

39 10% 

30 

8% 

FGJ 

43 11% 

fG 

3 

1% 

g 

Cell 

2 

(c) 

388 388 146 

38% 

114 

29% 

64 16% 

34 

9% 

30 

8% b 

50 13% 

h 

32 

8% 

158 

41% 

104 

27% 

34 

9% 

47 12% 

23 

6% 

22 

6% 

42 11% 

i 

36 

9% 

FGJ 

37 10% 

G 

1 

* 

Cell Cell Cell Cell Cell 

3 4 5 6 7 

(d) (e) (f) (g) (h) 

395 389 398 402 393 395 389 398 402 393 145 142 191 199 133 

37% 37% 48% 50% 34% 

BCDEHIK BCDEHIjK 

100 104 154 153 107 

25% 27% 39% 38% 27% 

BCDEHIK BCDEHIK 

61 65 87 93 72 15% 17% 22% 23% 18% 

bcDeK BCDEhK 

37 40 56 55 42 

9% 10% 14% 14% 11% 

CDK CdK 

24 25 31 38 30 

6% 6% 8% 9% 8% 

b BdK b 

39 39 67 60 35 10% 10% 17% 15% 9% 

BDEHIK BDEHIK 

45 38 37 46 26 11% 10% 9% 11% 7% 

H H 

182 173 173 177 162 

46% 44% 43% 44% 41% 

99 91 116 102 108 25% 23% 29% 25% 27% 

e 

36 34 37 35 26 

9% 9% 9% 9% 7% 

44 37 56 52 56 11% 10% 14% 13% 14% 

E E 

19 20 23 15 26 

5% 5% 6% 4% 7% 

g 

38 44 20 29 28 10% 11% 5% 7% 7% 

CF bCFGHK 

42 30 30 33 42 11% 8% 8% 8% 11% 

i i 

36 40 12 17 45 

9% 10% 3% 4% 11% 

FGJ FGJ bFGIJ 

34 41 28 22 35 

9% 11% 7% 5% 9% g fG g 

1 1 1 - 2 

* * * - 1% 

Cell Cell 

8 9 

(i) (j) 

400 393 400 393 153 171 

38% 44% 

BcdEHK 

117 133 

29% 34% 

BDEHK 

77 76 19% 19% 

k k 

44 42 11% 11% 

33 34 

8% 9% 

B Bk 

40 57 10% 15% 

BDeHiK 

36 38 

9% 10% 

191 175 

48% 45% 

Ch 

121 100 

30% 25% 

E 

43 36 11% 9% 

H 

58 46 15% 12% 

E 

20 18 

5% 5% 

34 37 

9% 9% 

f CF 

29 35 

7% 9% 

29 16 

7% 4% 

Fgj 

31 32 

8% 8% 

3 2 

1% 1% 

g 

Cell 

10 

(k) 

394 394 136 

35% 

96 24% 

58 15% 

36 

9% 

22 

6% 

38 10% 

40 10% 

h 

179 

45% 

111 

28% 

41 10% 

h 

46 12% 

24 

6% 

28 

7% 

45 11% efI 

34 

9% 

FGJ 

39 10% 

G 

1 

* 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

784 784 800 7784 784 800 7291 287 390 2

37% 37% 49% 

LMO 

219 204 307 2

28% 26% 38% 

LMO

130 126 180 1

17% 16% 23% 

LMo

82 77 111 10% 10% 14% 

LMo

48 49 69 

6% 6% 9% 

lm

89 78 127 11% 10% 16% 

LMO

72 83 83 

9% 11% 10% 

o o

334 355 350 3

43% 45% 44% 

209 190 218 2

27% 24% 27% 

65 70 72 

8% 9% 9% 

91 81 108 112% 10% 14% 

m 

53 39 38 

7% 5% 5% n 

53 82 49 

7% 10% 6% 

LNo 

81 72 63 10% 9% 8% 

n 

66 76 29 

8% 10% 4% 

N N 

80 75 50 10% 10% 6% 

N N 

4 2 1 

1% * * 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being 

extremely important, how important is the difference in typical yearly energy use between these two models? 

Refrigerator 

Base: Qualified Respondents Who Responded Yes to Q651 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 3948 396 388 395 389 398 402 393 400 393 394 784 784 800 7

Bottom 4 Box (Net) 1315 143 137 150 155 90 101 150 123 120 146 280 305 191 2

33% 36% 35% 38% 40% 23% 25% 38% 31% 31% 37% 36% 39% 24% 

FGj FG FGIJ FGIJ FGIJ Fg Fg FGij N No 

Bottom 3 Box (Net) 1004 112 115 112 111 70 72 122 89 83 118 227 223 142 2

25% 28% 30% 28% 29% 18% 18% 31% 22% 21% 30% 29% 28% 18% 

FGiJ FGIJ FGIJ FGIJ FGIJ f FGIJ N N 

Bottom 2 Box (Net) 637 73 73 70 81 40 39 80 60 48 73 146 151 79 1

16% 18% 19% 18% 21% 10% 10% 20% 15% 12% 19% 19% 19% 10% 

FGJ FGJ FGJ FGIJ FGIJ FG FGJ N N 

Mean 5.2 5.0 5.0 5.0 4.9 5.9 6.0 4.9 5.4 5.5 4.9 5.0 4.9 5.9 5

BCDEHIjK BCDEHIjK dEHK BCDEHK LMO 

Standard Deviation 3.16 3.23 3.19 3.13 3.24 3.01 3.01 3.23 3.09 3.09 3.13 3.21 3.18 3.01 3.Standard Error 0.05 0.16 0.16 0.16 0.16 0.15 0.15 0.16 0.16 0.16 0.16 0.11 0.11 0.11 0.Median 5 5 5 5 5 6 6 5 5 6 5 5 5 6 Sigma 3948 396 388 395 389 398 402 393 400 393 394 784 784 800 7

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded Yes to Q651 

Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being extremely important, how important is the difference in typical yearly energy use between these two models? 

Dishwasher 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Important 

9 

8 

7 Middle 5 Box(Net) Middle 3 Box(Net) 

6 

5 4 

3 

2 

1 

Not At All Important Not Sure 

Cell 

Total 1 

(a) (b) 

3915 388 3915 388 1579 142 

40% 37% 

h 

1170 102 

30% 26% 

731 63 

19% 16% 

432 41 

11% 11% 

299 22 

8% 6% 

439 39 

11% 10% 

409 40 

10% 10% 

1757 175 

45% 45% 

1080 113 

28% 29% 

366 31 

9% 8% 

497 57 

13% 15% 

J 

217 25 

6% 6% 

268 22 

7% 6% 

285 39 

7% 10% 

FGHiJ 

339 35 

9% 9% 

Fg 

356 36 

9% 9% 

G 

8 1 

* * 

Cell 

2 

(c) 

386 386 140 

36% 

99 26% 

63 16% 

37 10% 

26 

7% 

36 

9% 

41 11% 

h 

176 

46% 

108 

28% 45 12% 

bdfhI 

44 11% 

19 

5% 

27 

7% 

28 

7% 

48 12% 

EFGiJ 

34 

9% 

G 

1 

* 

Cell Cell Cell Cell Cell 

3 4 5 6 7 

(d) (e) (f) (g) (h) 

390 390 396 404 386 390 390 396 404 386 159 143 209 202 119 

41% 37% 53% 50% 31% HK h BCDEHIJK BCDEHIK 

108 110 162 156 92 

28% 28% 41% 39% 24% 

BCDEHIJK BCDEHIK 

65 68 110 95 62 17% 17% 28% 24% 16% 

k BCDEHIJK BCDEHK 

36 40 67 52 43 

9% 10% 17% 13% 11% 

BCDEHIJK K 

29 28 43 43 19 

7% 7% 11% 11% 5% 

k BCdeHK BceHK 

43 42 52 61 30 11% 11% 13% 15% 8% 

cH BCdeHIk 

51 33 47 46 27 13% 8% 12% 11% 7% EH H H 

172 176 169 184 171 

44% 45% 43% 46% 44% 99 111 101 115 112 25% 28% 26% 28% 29% 31 38 32 42 29 

8% 10% 8% 10% 8% 

i 

51 49 45 54 56 13% 13% 11% 13% 15% 

j j J 

17 24 24 19 27 

4% 6% 6% 5% 7% 

22 32 21 23 32 

6% 8% 5% 6% 8% 

f 

37 35 18 19 22 

9% 9% 5% 5% 6% 

FGHJ FGhJ 

38 29 16 24 52 10% 7% 4% 6% 13% 

FGj F bEFGIJk 

35 39 31 21 47 

9% 10% 8% 5% 12% 

G G FG 

- 1 - - 2 - * - - 1% 

Cell Cell Cell 

8 9 10 

(i) (j) (k) 

397 385 393 397 385 393 158 174 133 

40% 45% 34% 

Hk BCEHK 

118 129 94 

30% 34% 24% 

hk BCdHK 

79 75 51 20% 19% 13% 

K K 

45 38 33 11% 10% 8% 

34 37 18 

9% 10% 5% 

HK BHK 

39 54 43 10% 14% 11% 

bCHi 

40 45 39 10% 12% 10% 

H 

177 175 182 

45% 45% 46% 

110 101 110 

28% 26% 28% 28 44 46 

7% 11% 12% hI bdfHI 

62 35 44 16% 9% 11% 

cfJk 

20 22 20 

5% 6% 5% 

27 29 33 

7% 8% 8% 

f 

26 20 41 

7% 5% 10% 

FGHiJ 

34 25 38 

9% 6% 10% 

F FG 

42 35 36 11% 9% 9% 

G G G 

- 1 2 - * 1% 

Cell 

1 & 2 

(l) 

774 774 282 

36% 

201 

26% 

126 

16% 78 10% 

48 

6% 

75 10% 

81 10% 

351 

45% 

221 

29% 76 10% 

o 

101 

13% 

44 

6% 

49 

6% 

67 

9% 

No 

83 11% 

N 

70 

9% 

n 

2 

* 

Cell 

3 & 4 

(m) 

780 780 302 

39% 

218 

28% 

133 

17% 

76 10% 

57 

7% 

85 11% 

84 11% 

348 

45% 

210 

27% 69 

9% 

100 

13% 

41 

5% 

54 

7% 

72 

9% 

NO 

67 

9% 

N 

74 

9% 

N 

1 

* 

Cell 

5 & 6 

(n) 

800 800 411 

51% 

LMO 

318 

40% 

LMO

205 

26% 

LMO

119 

15% 

LMO

86 11% 

LMO

113 

14% 

LmO

93 12% 

O

353 

44% 

216 

27% 74 

9% 

99 12% 

43 

5% 

44 

6% 

37 

5% 

40 

5% 

52 

7% 

-

-

Ce

7 & 

772

21

32

1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being 

extremely important, how important is the difference in typical yearly energy use between these two models? 

Dishwasher 

Base: Qualified Respondents Who Responded Yes to Q651 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 3915 388 386 390 390 396 404 386 397 385 393 774 780 800 7

Bottom 4 Box (Net) 1248 132 137 132 135 86 87 153 129 109 148 269 267 173 2

32% 34% 35% 34% 35% 22% 22% 40% 32% 28% 38% 35% 34% 22% 

FGj FGJ FGj FGj dFGIJ FG FG FGJ N N 

Bottom 3 Box (Net) 980 110 110 110 103 65 64 121 102 80 115 220 213 129 2

25% 28% 28% 28% 26% 16% 16% 31% 26% 21% 29% 28% 27% 16% 

FGJ FGJ FGJ FGj FGiJ FG g FGJ N N 

Bottom 2 Box (Net) 695 71 82 73 68 47 45 99 76 60 74 153 141 92 1

18% 18% 21% 19% 17% 12% 11% 26% 19% 16% 19% 20% 18% 12% 

FG FGJ FG FG BDEFGIJK FG g FG N N M

Mean 5.3 5.0 5.0 5.2 5.1 6.1 6.1 4.6 5.2 5.6 4.9 5.0 5.1 6.1 4

h H h BCDEHIJK BCDEHIJK H BCdEHK LMO 

Standard Deviation 3.18 3.16 3.17 3.17 3.17 3.12 2.95 3.27 3.24 3.12 3.09 3.16 3.17 3.03 3.Standard Error 0.05 0.16 0.16 0.16 0.16 0.16 0.15 0.17 0.16 0.16 0.16 0.11 0.11 0.11 0.Median 5 5 5 5 5 7 7 5 5 6 5 5 5 7 Sigma 3915 388 386 390 390 396 404 386 397 385 393 774 780 800 7

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q680. Can you tell, from the information provided, if one refrigerator has a higher overall quality than the other? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

618 43 53 50 50 96 98 44 54 93 

15% 10% 12% 12% 12% 23% 23% 10% 13% 22% 

k BCDEHIK BCDEHIK k BCDEHIK 

Yes 

3142 320 318 341 314 283 282 336 327 289 

74% 75% 74% 80% 74% 66% 66% 79% 77% 68% 

FGJ FGJ bcEFGJ FGj cEFGJ FGJ 

No 

499 64 56 36 63 47 45 43 45 45 

12% 15% 13% 8% 15% 11% 11% 10% 11% 11% 

DfgHij D DgHij 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 

37 

9% 

332 

78% 

FGJ 

55 13% 

D 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8

96 100 194 11% 12% 23% 

LMO 

638 655 565 6

75% 77% 66% 

N N 

120 99 92 

14% 12% 11% 

NO 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents 

Q680. Can you tell, from the information provided, if one dishwasher has a higher overall quality than the other? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

589 42 46 44 44 96 94 47 53 89 

14% 10% 11% 10% 10% 23% 22% 11% 12% 21% 

BCDEHIK BCDEHIK K BCDEHIK 

Yes 

3215 336 314 338 334 288 298 338 326 303 

75% 79% 74% 79% 78% 68% 70% 80% 77% 71% 

cFGJ f cFGJ FGJ CFGJ FGj 

No 

455 49 67 45 49 42 33 38 47 35 

11% 11% 16% 11% 11% 10% 8% 9% 11% 8% 

g bDeFGHIJk g 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 

34 

8% 

340 

80% 

CFGJ 

50 12% 

Gj 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8

88 88 190 110% 10% 22% 

LMO 

650 672 586 6

76% 79% 69% 

N N 

116 94 75 

14% 11% 9% 

NO 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q680 

Q685. Which refrigerator has the highest overall quality? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 618 43* 53* 50* 50* 96* 98* 44* 54* 93*Weighted Base 618 43* 53* 50* 50* 96* 98* 44* 54* 93*

54 8 4 8 7 3 5 6 6 4 

9% 19% 8% 16% 14% 3% 5% 14% 11% 4% 

FGJ FGJ FgJ Fgj f 

Product M 

21 2 4 3 1 1 - 3 5 -

3% 5% 8% 6% 2% 1% - 7% 9% -

GJ FGJ fGJ fGJ FGJ 

Product J 

495 29 39 36 36 91 89 30 34 87 

80% 67% 74% 72% 72% 95% 91% 68% 63% 94% 

BCDEHIK BCDEHIK BCDEHIK 

Product K 

48 4 6 3 6 1 4 5 9 2 

8% 9% 11% 6% 12% 1% 4% 11% 17% 2% 

Fj FgJ f FgJ FJ dFGJ 

Product L 

618 43 53 50 50 96 98 44 54 93 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

37* 37* 

3 8% 

2 5% 

GJ 

24 65% 

8 

22% 

DFGJ 

37 

100% 

Cell 

1 & 2 

(l) 

96* 96* 

12 13% 

N 

6 6% 

N 

68 71% 

10 

10% 

N 

96 

100% 

Cell 

3 & 4 

(m) 

100 100 

15 15% 

N 

4 4% 

N 

72 72% 

9 9% 

N 

100 100% 

Cell 

5 & 6 

(n) 

194 194 

8 4% 

1 

1% 

180 

93% 

LMO 

5 3% 

194 100% 

Ce

7 & 

99

1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q680 

Q685. Which dishwasher has the highest overall quality? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 589 42* 46* 44* 44* 96* 94* 47* 53* 89* 34*Weighted Base 589 42* 46* 44* 44* 96* 94* 47* 53* 89* 34*

53 2 2 8 6 3 3 10 9 4 6 

9% 5% 4% 18% 14% 3% 3% 21% 17% 4% 18% 

bCFGJ FGj BCFGJ bCFGJ bcFGJ 

Product M 

23 3 3 3 - 1 - 6 3 1 3 

4% 7% 7% 7% - 1% - 13% 6% 1% 9% 

efGj efGj efGj EFGJ fG EFGJ 

Product J 

473 33 35 28 35 89 90 28 31 81 23 

80% 79% 76% 64% 80% 93% 96% 60% 58% 91% 68% 

hI hi HI BCDEHIK BCDEHIK bCDeHIK 

Product K 

40 4 6 5 3 3 1 3 10 3 2 

7% 10% 13% 11% 7% 3% 1% 6% 19% 3% 6% 

G FGJ fGj g g eFGhJk 

Product L 

589 42 46 44 44 96 94 47 53 89 34 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

88* 88* 190 188* 88* 190 1

4 14 6 

5% 16% 3% 

LN L

6 3 1 

7% 3% 1% 

N n 

68 63 179 77% 72% 94% 

O o LMO 

10 8 4 11% 9% 2% 

N N 

88 88 190 1

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q680 

Q694 Based on this information, which of these refrigerators, if any, qualify for the federal program? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 1792 42* 337 47* 322 167 323 35* 321 165 33*Weighted Base 1792 42* 337 47* 322 167 323 35* 321 165 33*

1462 14 323 21 303 97 286 16 307 83 12 

82% 33% 96% 45% 94% 58% 89% 46% 96% 50% 36% 

BDFGHJK BDFGHJK BK BDFHJK BDFGHJK b 

Product L 

172 11 9 4 8 55 23 11 2 41 8 

10% 26% 3% 9% 2% 33% 7% 31% 1% 25% 24% 

CDEGI I CEI i CDEGI CEI CDEGI CDEGI CdEGI 

Product M 

201 10 13 9 5 66 21 11 5 50 11 

11% 24% 4% 19% 2% 40% 7% 31% 2% 30% 33% 

CEGI ei CEGI bCDEGIj EI CEGI CEGI CEGI 

Product J 

1656 28 325 34 313 148 314 27 305 140 22 

92% 67% 96% 72% 97% 89% 97% 77% 95% 85% 67% 

BDFHJK BDFHJK BDhK BDFHJK BDFHJK BdK 

Product K 

47 2 4 6 - 12 3 - 1 16 3 

3% 5% 1% 13% - 7% 1% - * 10% 9% 

cEGI e CEGHI CEGI e CEGhI CEGhI 

Not sure 

30 7 - 5 - 2 - 4 1 6 5 

2% 17% - 11% - 1% - 11% * 4% 15% 

CEFGIJ CEFGIj CEG CEFGIj CEGI CEFGIJ 

None of these 

3568 72 674 79 629 380 647 69 621 336 61 

199% 171% 200% 168% 195% 228% 200% 197% 193% 204% 185% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

379 379 337 

89% 

N 

20 

5% 

23 

6% 

353 

93% 

6 

2% o 

7 2% 

N 

746 197% 

Cell 

3 & 4 

(m) 

369 369 324 

88% 

N 

12 

3% 

14 

4% 

347 

94% 

6 

2% o 

5 1% 

708 192% 

Cell 

5 & 6 

(n) 

490 490 383 

78% 

78 

16% 

LMO 

87 18% 

LMO 

462 

94% 

15 

3% 

O 

2 

* 

1027 

210% 

Ce

7 & 

333

3

61
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Qualified Respondents Who Responded "Yes" to Q680 

Q694 Based on this information, which of these dishwashers, if any, qualify for the federal program? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 1778 47* 325 44* 316 179 319 39* 321 154 34*Weighted Base 1778 47* 325 44* 316 179 319 39* 321 154 34*

1441 13 315 19 300 109 280 14 308 73 10 

81% 28% 97% 43% 95% 61% 88% 36% 96% 47% 29% 

BDFGHJK BDFGHJK BDHJK BDFHJK BDFGHJK Bk 

Product L 

171 9 4 8 1 57 22 13 11 38 8 

10% 19% 1% 18% * 32% 7% 33% 3% 25% 24% 

CEGI CEGI bCdEGI CEI CEGI cE CEGI CEGI 

Product M 

200 9 3 11 2 71 30 12 9 46 7 

11% 19% 1% 25% 1% 40% 9% 31% 3% 30% 21% 

CEGI CEGI BCdEGIjK CEI CEGI cE CEGI CEGI 

Product J 

1647 28 320 34 311 160 308 27 306 134 19 

93% 60% 98% 77% 98% 89% 97% 69% 95% 87% 56% 

BDFHIJK bK BDFHIJK BDHK BDFHJK BDFHJK BHK 

Porduct K 

49 7 1 3 3 12 6 2 - 12 3 

3% 15% * 7% 1% 7% 2% 5% - 8% 9% 

CEfGI CEGI i CEGI cI CEI CEGI CEGI 

Not sure 

36 6 1 4 - 3 1 6 2 5 8 

2% 13% * 9% - 2% * 15% 1% 3% 24% 

CEFGIJ CEFGI cE CEFGIJ CEGI CdEFGIJ 

None of these 

3544 72 644 79 617 412 647 74 636 308 55 

199% 153% 198% 180% 195% 230% 203% 190% 198% 200% 162% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

372 372 328 

88% 

N 

13 

3% 

12 

3% 

348 

94% 

8 

2% 

o 

7 

2% 

716 192% 

Cell 

3 & 4 

(m) 

360 360 319 

89% 

N 

9 

3% 

13 

4% 

345 

96% 

o 

6 

2% 

4 

1% 

696 193% 

Cell 

5 & 6 

(n) 

498 498 389 

78% 

79 

16% 

LMO 

101 

20% 

LMO 

468 

94% 

18 

4% 

mO 

4 

1% 

1059 

213% 

Ce

7 & 

333

3

71
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total for refrigerators 

Q692. Based on this information, can you tell if any of the refrigerators qualify for the federal governments Energy Star program? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

1792 42 337 47 322 167 323 35 321 165 33 

42% 10% 79% 11% 75% 39% 76% 8% 75% 39% 8% 

BDFHJK BDFHJK BDHK BDFHJK BDFHJK BDHK 

Can Tell(Net) 

1462 14 323 21 303 97 286 16 307 83 12 

34% 3% 76% 5% 71% 23% 67% 4% 72% 19% 3% 

BDFGHJK BDFHJK BDHK BDFHJK BDFHJK BDHK 

Product L 

172 11 9 4 8 55 23 11 2 41 8 

4% 3% 2% 1% 2% 13% 5% 3% * 10% 2% 

dI I i BCDEGHIK BCDEHIK dI BCDEGHIK i 

Product M 

201 10 13 9 5 66 21 11 5 50 11 

5% 2% 3% 2% 1% 15% 5% 3% 1% 12% 3% 

ei BCDEGHIK BDEhIk BCDEGHIK 

Product J 

1656 28 325 34 313 148 314 27 305 140 22 

39% 7% 76% 8% 73% 35% 74% 6% 72% 33% 5% 

BDFHJK BDFHJK BDHK BDFHJK BDFHJK BDHK 

Product K 

47 2 4 6 - 12 3 - 1 16 3 

1% * 1% 1% - 3% 1% - * 4% 1% 

EH EHi BCEGHIK eh BCDEGHIK eh 

Not sure 

30 7 - 5 - 2 - 4 1 6 5 

1% 2% - 1% - * - 1% * 1% 1% 

CEfGI CEG CEG CEGi CEG 

None of these 

1779 289 45 303 58 166 53 302 70 189 304 

42% 68% 11% 71% 14% 39% 12% 71% 16% 44% 72% 

CEFGIJ CEFGIJ CEGI CEFGIJ C CEGI CEFGIJ 

Cannot Tell 

688 96 45 77 47 93 49 86 35 73 87 

16% 22% 11% 18% 11% 22% 12% 20% 8% 17% 21% 

CEGIJ CEGI CEGIj CEGI CEGI CEGI 

Not sure if can tell 

6035 457 764 459 734 639 749 457 726 598 452 

142% 107% 179% 107% 172% 150% 176% 108% 170% 140% 107% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

854 854 379 

44% 

337 

39% 

20 

2% 

23 

3% 

353 

41% 

6 

1% 

o 

7 

1% 

n

334 

39% 

N 

141 

17% 

1221 

143% 

Cell 

3 & 4 

(m) 

854 854 369 

43% 

324 

38% 

12 

1% 

14 

2% 

347 

41% 

6 

1% 

o 

5 

1% 

361 

42% 

N 

124 

15% 

1193 

140% 

Cell 

5 & 6 

(n) 

851 851 490 

58% 

LMO 

383 

45% 

LMO

78 

9% 

LMO

87 10% 

LMO

462 

54% 

LMO

15 

2% 

LMO

2 

* 

219 

26% 

142 

17% 

1388 

163% 

Ce

7 & 

883

3

3

3

L

1

11

1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Total for dishwashers 

Q692. Based on this information, can you tell if any of the dishwashers qualify for the federal governments Energy Star program? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

1778 47 325 44 316 179 319 39 321 154 34 

42% 11% 76% 10% 74% 42% 75% 9% 75% 36% 8% 

BDFHJK BDFHJK BDHjK BDFHJK BDFHJK BDHK 

Can Tell(Net) 

1441 13 315 19 300 109 280 14 308 73 10 

34% 3% 74% 4% 70% 26% 66% 3% 72% 17% 2% 

BDFGHJK k BDFHJK BDHJK BDFHJK BDFGHJK BDHK 

Product L 

171 9 4 8 1 57 22 13 11 38 8 

4% 2% 1% 2% * 13% 5% 3% 3% 9% 2% 

E E BCDEGHIJK BCDEiK CE cE BCDEGHIK E 

Product M 

200 9 3 11 2 71 30 12 9 46 7 

5% 2% 1% 3% * 17% 7% 3% 2% 11% 2% 

cE CE BCDEGHIJK BCDEHIK CE cE BCDEgHIK e 

Product J 

1647 28 320 34 311 160 308 27 306 134 19 

39% 7% 75% 8% 73% 38% 72% 6% 72% 31% 4% 

BDFHJK K BDFHJK BDHjK BDFHJK BDFHJK BDHK 

Product K 

49 7 1 3 3 12 6 2 - 12 3 

1% 2% * 1% 1% 3% 1% * - 3% 1% 

ChI i i CDEHIK cI CDEHIK i 

Not sure 

36 6 1 4 - 3 1 6 2 5 8 

1% 1% * 1% - 1% * 1% * 1% 2% 

cEg E e cEg E CEGi

 None of these 

1806 287 60 297 66 164 58 318 72 186 298 

42% 67% 14% 70% 15% 38% 14% 75% 17% 44% 70% 

CEFGIJ CEFGIJ CEGI BCdEFGIJ CEGI CEFGIJ 

Cannot Tell 

675 93 42 86 45 83 48 66 33 87 92 

16% 22% 10% 20% 11% 19% 11% 16% 8% 20% 22% 

CEGHI CEGhI CEGI i CEgI CEGhI CEGHI 

Not sure if can tell 

6025 452 746 462 728 659 753 458 741 581 445 

141% 106% 175% 108% 170% 155% 177% 108% 174% 136% 105% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

1 & 2 

(l) 

854 854 372 

44% 

328 

38% 

13 

2% 

12 

1% 

348 

41% 

8 

1% 

o 

7 

1% 

347 

41% 

N 

135 

16% 

O 

1198 

140% 

Cell 

3 & 4 

(m) 

854 854 360 

42% 

319 

37% 

9 

1% 

13 

2% 

345 

40% 

6 

1% 

4 

* 

363 

43% 

N 

131 

15% 

O 

1190 

139% 

Cell 

5 & 6 

(n) 

851 851 498 

59% 

LMO 

389 

46% 

LMO

79 

9% 

LMO 

101 

12% 

LMO

468 

55% 

LMO

18 

2% 

LMO

4 

* 

222 

26% 

131 

15% 

O 

1412 

166% 

Ce

7 & 

883

3

3

3

L

11

1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Refrigerator Label L 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1462 14** 323 21** 303 97* 286 16** 307 83*Weighted Base 1462 14** 323 21** 303 97* 286 16** 307 83*

487 4 312 11 2 53 27 4 - 69 

33% 29% 97% 52% 1% 55% 9% 25% - 83% 

EFGIJ EGI EI EFGI 

Region 0001 

842 - 3 - 294 - 245 - 300 -

58% - 1% - 97% - 86% - 98% -

CFGJ CFJ CFGJ 

Region 0002 

133 10 8 10 7 44 14 12 7 14 

9% 71% 2% 48% 2% 45% 5% 75% 2% 17% 

CEGIJ ei CEGI 

Undefined 

1462 14 323 21 303 97 286 16 307 83 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

12** 12** 

5 

42% 

--

7 

58% 

12 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

337 324 383 3337 324 383 3316 13 80 

94% 4% 21% 

MNO O MO 

3 294 245 3

1% 91% 64% 

LN L L

18 17 58 

5% 5% 15% 

LMO 

337 324 383 3100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Refrigerator Label M 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 172 11** 9** 4** 8** 55* 23** 11** 2** 41*Weighted Base 172 11** 9** 4** 8** 55* 23** 11** 2** 41*

80 2 1 - 2 21 11 1 1 37 47% 18% 11% - 25% 38% 48% 9% 50% 90% 

F 

Region 0001 

3 - - - 1 - 2 - - -2% - - - 13% - 9% - - - Region 0002 

89 9 8 4 5 34 10 10 1 4 52% 82% 89% 100% 63% 62% 43% 91% 50% 10% 

J 

Undefined 

172 11 9 4 8 55 23 11 2 41 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

8** 8** 

4 

50% 

-

-

4 

50% 

8 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

20** 12** 78* 1320** 12** 78* 13

3 2 32 

15% 17% 41% 

- 1 2 

- 8% 3% 

17 9 44 

85% 75% 56% 

20 12 78 

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Refrigerator Label J 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 201 10** 13** 9** 5** 66* 21** 11** 5** 50*Weighted Base 201 10** 13** 9** 5** 66* 21** 11** 5** 50*

100 1 3 4 1 27 10 3 2 45 

50% 10% 23% 44% 20% 41% 48% 27% 40% 90% 

F 

Region 0001 

3 - - - 1 - 1 - 1 -1% - - - 20% - 5% - 20% - Region 0002 

98 9 10 5 3 39 10 8 2 5 49% 90% 77% 56% 60% 59% 48% 73% 40% 10% 

J 

Undefined 

201 10 13 9 5 66 21 11 5 50 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

11** 11** 

4 

36% 

-

-

7 

64% 

11 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

23** 14** 87* 1623** 14** 87* 16

4 5 37 

17% 36% 43% 

- 1 1 

- 7% 1% 

19 8 49 

83% 57% 56% 

23 14 87 

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Refrigerator Label K 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1656 28** 325 34* 313 148 314 27** 305 140Weighted Base 1656 28** 325 34* 313 148 314 27** 305 140

625 12 314 19 6 94 42 11 2 117 

38% 43% 97% 56% 2% 64% 13% 41% 1% 84% 

DEFGIJ EGI EGI EI DEFGI 

Region 0001 

848 - 4 - 298 - 251 - 295 -

51% - 1% - 95% - 80% - 97% -

CDFGJ CDFJ CDFGJ 

Region 0002 

183 16 7 15 9 54 21 16 8 23 

11% 57% 2% 44% 3% 36% 7% 59% 3% 16% 

CEGIJ CEGIJ CEI CEGI 

Undefined 

1656 28 325 34 313 148 314 27 305 140 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

22** 22** 

8 

36% 

--

14 64% 

22 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

353 347 462 3353 347 462 3326 25 136 

92% 7% 29% 

MNO o MO 

4 298 251 2

1% 86% 54% 

LN L L

23 24 75 

7% 7% 16% 

LMO 

353 347 462 3100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Dishwasher Label L 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1441 13** 315 19** 300 109 280 14** 308 73*Weighted Base 1441 13** 315 19** 300 109 280 14** 308 73*

480 7 308 6 - 65 22 3 3 59 

33% 54% 98% 32% - 60% 8% 21% 1% 81% 

EFGIJ EGI EI e EFGI 

Region 0001 

838 - 3 - 297 - 244 - 294 -

58% - 1% - 99% - 87% - 95% -

CFGIJ CFJ CFGJ 

Region 0002 

123 6 4 13 3 44 14 11 11 14 

9% 46% 1% 68% 1% 40% 5% 79% 4% 19% 

CEGIJ CE cE CEGI 

Undefined 

1441 13 315 19 300 109 280 14 308 73 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

10** 10** 

7 

70% 

--

3 

30% 

10 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

328 319 389 3328 319 389 3315 6 87 

96% 2% 22% 

MNO MO 

3 297 244 2

1% 93% 63% 

LN L L

10 16 58 

3% 5% 15% 

LMO 

328 319 389 3100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Dishwasher Label M 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 171 9** 4** 8** 1** 57* 22** 13** 11** 38*Weighted Base 171 9** 4** 8** 1** 57* 22** 13** 11** 38*

79 3 - - - 28 8 1 2 33 46% 33% - - - 49% 36% 8% 18% 87% 

F 

Region 0001 

7 - - - - - 4 - 3 -4% - - - - - 18% - 27% - Region 0002 

85 6 4 8 1 29 10 12 6 5 50% 67% 100% 100% 100% 51% 45% 92% 55% 13% 

J 

Undefined 

171 9 4 8 1 57 22 13 11 38 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

8** 8** 

4 

50% 

-

-

4 

50% 

8 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

13** 9** 79* 2413** 9** 79* 24

3 - 36 

23% - 46% 

- - 4 

- - 5% 

10 9 39 

77% 100% 49% 13 9 79 

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Dishwasher Label J 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 200 9** 3** 11** 2** 71* 30* 12** 9** 46*Weighted Base 200 9** 3** 11** 2** 71* 30* 12** 9** 46*

101 4 - 2 1 35 10 2 1 42 

51% 44% - 18% 50% 49% 33% 17% 11% 91% 

FG 

Region 0001 

10 - - - - - 7 - 3 -

5% - - - - - 23% - 33% -

FJ 

Region 0002 

89 5 3 9 1 36 13 10 5 4 45% 56% 100% 82% 50% 51% 43% 83% 56% 9% 

J J 

Undefined 

200 9 3 11 2 71 30 12 9 46 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

7** 7** 

4 

57% 

-

-

3 

43% 

7 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

12** 13** 101 2112** 13** 101 21

4 3 45 

33% 23% 45% 

- - 7 

- - 7% 

8 10 49 

67% 77% 49% 

12 13 101 

100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Believes Label Qualifies for ES Program 

Q725. Area label selected that shows a product qualifies for ES program 

Dishwasher Label K 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 1647 28** 320 34* 311 160 308 27** 306 134Weighted Base 1647 28** 320 34* 311 160 308 27** 306 134

624 17 310 18 5 106 37 7 2 112 

38% 61% 97% 53% 2% 66% 12% 26% 1% 84% 

DEFGIJ EGI EGI EI DEFGI 

Region 0001 

847 - 5 - 302 - 250 - 290 -

51% - 2% - 97% - 81% - 95% -

CDFGJ CDFJ CDFGJ 

Region 0002 

176 11 5 16 4 54 21 20 14 22 

11% 39% 2% 47% 1% 34% 7% 74% 5% 16% 

CEGIJ CEGIJ CE CE CEGI 

Undefined 

1647 28 320 34 311 160 308 27 306 134 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

19** 19** 

10 53% 

--

9 

47% 

19 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

348 345 468 3348 345 468 3327 23 143 

94% 7% 31% 

MNO O MO 

5 302 250 2

1% 88% 53% 

LN L L

16 20 75 

5% 6% 16% 

LMO L

348 345 468 3100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q705 Would you be willing to pay more for one of these two models? 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

2378 202 248 211 246 308 299 192 211 274 187 

56% 47% 58% 49% 58% 72% 70% 45% 50% 64% 44% 

BDHIK BDHIK BCDEHIJK BCDEHIjK BcDeHIK 

Yes 

1111 137 94 140 104 58 56 151 138 75 158 

26% 32% 22% 33% 24% 14% 13% 36% 32% 18% 37% 

CEFGJ FG CEFGJ FGJ CEFGJ CEFGJ g CEFGJ 

No 

770 88 85 76 77 60 70 80 77 78 79 

18% 21% 20% 18% 18% 14% 16% 19% 18% 18% 19% 

F F f f f 

Not sure 

4259 427 427 427 427 426 425 423 426 427 424 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8450 457 607 4

53% 54% 71% 

O O LMO 

231 244 114 2

27% 29% 13% 

N N LM

173 153 130 1

20% 18% 15% 

N 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q705 Would you be willing to pay more for one of these two models? 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

2416 214 228 207 247 309 316 198 220 271 206 

57% 50% 53% 48% 58% 73% 74% 47% 52% 63% 49% 

h BDHiK BCDEHIJK BCDEHIJK BCDeHIK 

Yes 

1067 120 106 133 104 59 51 133 130 86 145 

25% 28% 25% 31% 24% 14% 12% 31% 31% 20% 34% 

FGJ FG CEFGJ FG CEFGJ cEFGJ FG bCEFGJ 

No 

776 93 93 87 76 58 58 92 76 70 73 

18% 22% 22% 20% 18% 14% 14% 22% 18% 16% 17% 

FGJk FGJk FG fg FGJk fg 

Not sure 

4259 427 427 427 427 426 425 423 426 427 424 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8442 454 625 4

52% 53% 73% 

LMO 

226 237 110 2

26% 28% 13% 

N N L

186 163 116 1

22% 19% 14% 

N N 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q707. Willingness to Pay More for a Particular Model 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

2378 202 248 211 246 308 299 192 211 274 187 

56% 47% 58% 49% 58% 72% 70% 45% 50% 64% 44% 

BDHIK BDHIK BCDEHIJK BCDEHIjK BcDeHIK 

Yes willing to pay more(Net) 

2280 186 242 198 238 297 292 182 199 267 179 

54% 44% 57% 46% 56% 70% 69% 43% 47% 63% 42% 

BDHIK BDHIK BCDEHIJK BCDEHIjK BcDEHIK 

Would pay more for K 

82 13 5 12 7 9 6 9 11 4 6 

2% 3% 1% 3% 2% 2% 1% 2% 3% 1% 1% 

cJ cJ j

 Would pay more forM 

16 3 1 1 1 2 1 1 1 3 2 

* 1% * * * * * * * 1% * Not sure 

1111 137 94 140 104 58 56 151 138 75 158 

26% 32% 22% 33% 24% 14% 13% 36% 32% 18% 37% 

CEFGJ FG CEFGJ FGJ CEFGJ CEFGJ g CEFGJ 

Would not pay more 

770 88 85 76 77 60 70 80 77 78 79 

18% 21% 20% 18% 18% 14% 16% 19% 18% 18% 19% 

F F f f f 

Not sure if would pay more 

4259 427 427 427 427 426 425 423 426 427 424 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8450 457 607 4

53% 54% 71% 

O O LMO 

428 436 589 3

50% 51% 69% 

O O LMO

18 19 15 

2% 2% 2% 

4 2 3 

* * * 

231 244 114 2

27% 29% 13% 

N N LM

173 153 130 1

20% 18% 15% 

N 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q707. Willingness to Pay More for a Particular Model 

Dishwasher 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

2416 214 228 207 247 309 316 198 220 271 206 

57% 50% 53% 48% 58% 73% 74% 47% 52% 63% 49% 

h BDHiK BCDEHIJK BCDEHIJK BCDeHIK 

Yes willing to pay more(Net) 

2306 200 223 191 236 298 300 190 209 264 195 

54% 47% 52% 45% 55% 70% 71% 45% 49% 62% 46% 

DHk BDHiK BCDEHIJK BCDEHIJK BCDeHIK 

Would pay more for K 

97 11 3 14 10 9 16 8 10 7 9 

2% 3% 1% 3% 2% 2% 4% 2% 2% 2% 2% 

C C c c Cj c c 

Would pay more for M 

13 3 2 2 1 2 - - 1 - 2 

* 1% * * * * - - * - * 

ghj

 Not sure 

1067 120 106 133 104 59 51 133 130 86 145 

25% 28% 25% 31% 24% 14% 12% 31% 31% 20% 34% 

FGJ FG CEFGJ FG CEFGJ cEFGJ FG bCEFGJ 

Would not pay more 

776 93 93 87 76 58 58 92 76 70 73 

18% 22% 22% 20% 18% 14% 14% 22% 18% 16% 17% 

FGJk FGJk FG fg FGJk fg 

Not sure if would pay more 

4259 427 427 427 427 426 425 423 426 427 424 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8442 454 625 4

52% 53% 73% 

LMO 

423 427 598 3

50% 50% 70% 

LMO

14 24 25 

2% 3% 3% 

l

5 3 2 

1% * * 

226 237 110 2

26% 28% 13% 

N N L

186 163 116 1

22% 19% 14% 

N N 

854 854 851 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q710. Additional Amount Would Pay For Model K? 

Refrigerators 

Base: All Qualified Respondents Who Selected Model at Q707 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 2280 186 242 198 238 297 292 182 199 267 179 428 436 589 3Weighted Base 2280 186 242 198 238 297 292 182 199 267 179 428 436 589 3None 6 1 1 - 1 1 - - 1 1 - 2 1 1 

* 1% * - * * - - 1% * - * * * 

$1-25 262 27 27 19 30 33 24 22 25 29 26 54 49 57 

11% 15% 11% 10% 13% 11% 8% 12% 13% 11% 15% 13% 11% 10% 

G g G 

$26-50 538 48 65 60 60 60 42 48 41 55 59 113 120 102 

24% 26% 27% 30% 25% 20% 14% 26% 21% 21% 33% 26% 28% 17% 

G fGj FGIJ G g G g g eFGIJ N N 

$51-75 175 21 20 13 20 22 27 13 10 15 14 41 33 49 

8% 11% 8% 7% 8% 7% 9% 7% 5% 6% 8% 10% 8% 8% 

IJ i o 

$76-100 409 31 35 32 50 58 69 35 33 41 25 66 82 127 

18% 17% 14% 16% 21% 20% 24% 19% 17% 15% 14% 15% 19% 22% 

cjk bCDiJK L 

$100+ 400 29 34 37 40 53 63 32 35 53 24 63 77 116 

18% 16% 14% 19% 17% 18% 22% 18% 18% 20% 13% 15% 18% 20% 

CK ck L 

Not sure 490 29 60 37 37 70 67 32 54 73 31 89 74 137 

21% 16% 25% 19% 16% 24% 23% 18% 27% 27% 17% 21% 17% 23% 

BEhk BE bE BDEHK BDEHK M 

Mean 135.2 125.6 124.3 119.0 130.9 146.5 166.5 126.1 128.8 146.2 118.2 124.9 125.6 156.5 127

bcdK Lmo 

Standard Deviation 212.22 189.12 205.92 212.02 212.63 215.85 257.18 201.94 189.53 214.80 187.54 198.03 212.15 237.27 195.Standard Error 5.02 15.09 15.26 16.71 15.00 14.33 17.15 16.49 15.74 15.42 15.42 10.76 11.15 11.16 11.Median 70 60 50 55 70 75 100 70 75 75 50 55 70 100 Sigma 2280 186 242 198 238 297 292 182 199 267 179 428 436 589 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q710. Additional Amount Would Pay For Model M? 

Refrigerators 

Base: All Qualified Respondents Who Selected Model at Q707 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 82* 13** 5** 12** 7** 9** 6** 9** 11** 4** 6** 18** 19** 15** 20Weighted Base 82* 13** 5** 12** 7** 9** 6** 9** 11** 4** 6** 18** 19** 15** 20$1-25	 11 1 - 1 1 2 - 1 2 1 2 1 2 2 

13% 8% - 8% 14% 22% - 11% 18% 25% 33% 6% 11% 13% 

$26-50	 10 4 1 - - 2 - 1 1 1 - 5 - 2 

12% 31% 20% - - 22% - 11% 9% 25% - 28% - 13% 

$51-75 8 2 1 2 1 - - 1 1 - - 3 3 - 

10% 15% 20% 17% 14% - - 11% 9% - - 17% 16% - 

$76-100 9 - 1 1 1 1 1 1 2 - 1 1 2 2 

11% - 20% 8% 14% 11% 17% 11% 18% - 17% 6% 11% 13% 

$100+	 24 3 1 6 1 2 3 4 2 1 1 4 7 5 

29% 23% 20% 50% 14% 22% 50% 44% 18% 25% 17% 22% 37% 33% 

Not sure	 20 3 1 2 3 2 2 1 3 1 2 4 5 4 

24% 23% 20% 17% 43% 22% 33% 11% 27% 25% 33% 22% 26% 27% 

Mean 253.5 156.4 104.3 309.6 343.5 82.7 362.5 615.0 219.8 79.0 81.0 141.5 319.3 184.5 417

Standard Deviation 381.20 168.33 67.12 372.97 572.08 70.75 426.96 659.09 366.80 85.28 89.54 145.79 414.83 278.60 554.Standard Error 48.41 53.23 33.56 117.94 286.04 26.74 213.48 233.02 129.68 49.24 44.77 38.96 110.87 84.00 138.Median 100 60 84 171 80 50 175 500 88 50 57 69 121 100 1Sigma 82 13 5 12 7 9 6 9 11 4 6 18 19 15 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q710. Additional Amount Would Pay For Model K? 

Dishwasher 

Base: All Qualified Respondents Who Selected Model at Q707 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 2306 200 223 191 236 298 300 190 209 264 195 423 427 598 3Weighted Base 2306 200 223 191 236 298 300 190 209 264 195 423 427 598 3None	 7 - 2 - 1 1 1 - 2 - - 2 1 2 

* - 1% - * * * - 1% - - * * * 

$1-25 333 30 27 30 34 26 32 44 38 33 39 57 64 58 

14% 15% 12% 16% 14% 9% 11% 23% 18% 13% 20% 13% 15% 10% 

F F F BCdEFGJ cFGj CFGJ n N LM

$26-50 671 70 78 68 76 81 61 51 55 75 56 148 144 142 1

29% 35% 35% 36% 32% 27% 20% 27% 26% 28% 29% 35% 34% 24% 

fGhi fGhi FGhI G G g G G NO NO 

$51-75 152 16 13 13 17 21 18 12 14 15 13 29 30 39 

7% 8% 6% 7% 7% 7% 6% 6% 7% 6% 7% 7% 7% 7% 

$76-100 325 21 27 25 33 46 61 18 27 38 29 48 58 107 

14% 11% 12% 13% 14% 15% 20% 9% 13% 14% 15% 11% 14% 18% 

h BCDeHIj LmO 

$100+ 312 29 24 23 29 44 53 28 17 43 22 53 52 97 

14% 15% 11% 12% 12% 15% 18% 15% 8% 16% 11% 13% 12% 16% 

I I CdeIk I cI mO 

Not sure 506 34 52 32 46 79 74 37 56 60 36 86 78 153 

22% 17% 23% 17% 19% 27% 25% 19% 27% 23% 18% 20% 18% 26% 

d BDehK BD BDehK lM 

Mean 98.9 102.0 85.6 85.7 97.6 112.0 129.5 85.5 81.4 106.4 83.0 93.7 92.2 120.9 83

CdhIK CDeHIK ik LMO 

Standard Deviation 141.13 146.74 111.48 147.58 148.43 141.36 199.10 110.20 107.05 134.52 100.24 130.11 147.95 173.14 108.Standard Error 3.33 11.39 8.53 11.70 10.77 9.55 13.24 8.91 8.65 9.42 7.95 7.09 7.92 8.21 6.Median 50 50 50 50 50 60 80 50 50 50 50 50 50 70 Sigma 2306 200 223 191 236 298 300 190 209 264 195 423 427 598 3

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q710. Additional Amount Would Pay For Model M? 

Dishwasher 

Base: All Qualified Respondents Who Selected Model at Q707 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 97* 11** 3** 14** 10** 9** 16** 8** 10** 7** 9** 14** 24** 25** 18Weighted Base 97* 11** 3** 14** 10** 9** 16** 8** 10** 7** 9** 14** 24** 25** 18$1-25	 10 4 - 2 - 2 - - 1 - 1 4 2 2 

10% 36% - 14% - 22% - - 10% - 11% 29% 8% 8% 

$26-50	 23 4 - 2 3 1 5 2 3 - 3 4 5 6 

24% 36% - 14% 30% 11% 31% 25% 30% - 33% 29% 21% 24% 

$51-75	 4 - - - - 1 2 - - - 1 - - 3 

4% - - - - 11% 13% - - - 11% - - 12% 

$76-100	 12 - - 3 2 - 1 1 3 1 1 - 5 1 

12% - - 21% 20% - 6% 13% 30% 14% 11% - 21% 4% 

$100+	 20 2 1 5 2 2 4 3 - 1 - 3 7 6 

21% 18% 33% 36% 20% 22% 25% 38% - 14% - 21% 29% 24% 

Not sure	 28 1 2 2 3 3 4 2 3 5 3 3 5 7 

29% 9% 67% 14% 30% 33% 25% 25% 30% 71% 33% 21% 21% 28% 

Mean 132.6 68.6 430.0 181.8 118.6 141.3 129.0 258.3 66.1 150.0 52.5 101.5 158.5 133.1 154

Standard Deviation 154.58 90.43 - 223.94 95.60 188.50 112.39 239.62 34.27 70.71 27.52 138.68 186.22 136.60 185.Standard Error 18.61 28.59 - 64.65 36.13 76.96 32.44 97.82 12.95 50.00 11.24 41.81 42.72 32.20 51.Median 65 35 430 100 100 54 70 175 50 150 45 40 100 70 1Sigma 97 11 3 14 10 9 16 8 10 7 9 14 24 25 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 2280 186 242 198 238 297 292 182 199 267Weighted Base 2280 186 242 198 238 297 292 182 199 267

1814 152 191 164 195 237 229 158 151 186 

80% 82% 79% 83% 82% 80% 78% 87% 76% 70% 

J J iJ J J J CfGIJ 

Positive (Grand Net) 

1443 126 139 136 152 180 186 136 120 140 

63% 68% 57% 69% 64% 61% 64% 75% 60% 52% 

CJ CfiJ J j J CEFGIJ j 

Economy (Net) 

220 18 19 19 17 24 27 25 22 26 

10% 10% 8% 10% 7% 8% 9% 14% 11% 10% 

cEF Cheaper to run/low operating cost 

236 14 29 21 28 33 34 19 12 26 

10% 8% 12% 11% 12% 11% 12% 10% 6% 10% 

I i I i I Savings (unsp)/Saves money on energy 72 7 7 4 9 12 7 2 4 11 

3% 4% 3% 2% 4% 4% 2% 1% 2% 4% 

h h h h Reasonable/fair price 

12 - - - 2 2 3 1 2 2 

Offers 1% - - - 1% 1% 1% 1% 1% 1% discount/rebate 

36 3 1 2 1 3 12 2 1 8 

2% 2% * 1% * 1% 4% 1% 1% 3% 

CDEFhI CEfi Value for money 

97 10 7 9 13 13 10 9 8 12 

Other positive 4% 5% 3% 5% 5% 4% 3% 5% 4% 4% economy mentions 

906 81 88 98 97 104 110 91 79 77 

40% 44% 36% 49% 41% 35% 38% 50% 40% 29% 

fJ j CeFGiJ J J CeFGIJ J Duration of savings (Subnet) 

213 15 19 27 22 21 29 23 19 18 

9% 8% 8% 14% 9% 7% 10% 13% 10% 7% 

bCFJ FJ Can recover the savings in a few

years/money back 35 4 2 4 6 2 2 5 4 3 2% 2% 1% 2% 3% 1% 1% 3% 2% 1% 

2yrs fg fg savings/energy savings 38 5 6 6 7 3 4 - 2 2 2% 3% 2% 3% 3% 1% 1% - 1% 1% 

3yrs H H Hj Hj savings/energy savings 20 2 1 5 2 3 2 1 - 2 1% 1% * 3% 1% 1% 1% 1% - 1% 

4yrs cgI savings/energy savings 58 9 4 2 10 118 3 5 4 3% 5% 2% 1% 4% 4% 3% 2% 3% 1% 

cDhJK cDjk dk 5yrs savings/energy savings 305 24 32 34 30 38 46 23 25 25 13% 13% 13% 17% 13% 13% 16% 13% 13% 9% 

Savings in the J J long run 97 11 8 10 7 15 8 12 12 4 

4% 6% 3% 5% 3% 5% 3% 7% 6% 1% 

Annual energy gJ J J eGJ gJ savings 17 1 1 3 2 3 1 3 2 1 

1% 1% * 2% 1% 1% * 2% 1% * 

k k 10yrs

savings/energy savings Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

179 179 151 

84% 

IJ 

128 

72% 

CFgIJ

23 13% 

cef 

20 11% 

i

9 

5% 

H

-

-

3 

2% 

6 3% 

81 45% 

cFJ 

20 11% 

3 

2% 

3 2% h 

2 

1% 2 

1% 

28 16% 

J

10 

6% 

J 

--

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

428 436 589 3428 436 589 3343 359 466 3

80% 82% 79% 

265 288 366 2

62% 66% 62% 

37 36 51 

9% 8% 9% 

lm

43 49 67 10% 11% 11% 

14 13 19 

3% 3% 3% 

- 2 5 

- * 1% 

l 

4 3 15 

1% 1% 3% 

lMO

17 22 23 

4% 5% 4% 

169 195 214 1

39% 45% 36% 

N 

34 49 50 

8% 11% 8% 

6 10 4 

1% 2% 1% 

N 

11 13 7 

3% 3% 1% 

nO NO

3 7 5 

1% 2% 1% 

o

13 12 19 

3% 3% 3% 

56 64 84 13% 15% 14% 

19 17 23 

4% 4% 4% 

2 5 4 

* 1% 1% 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 2280 186 242 198 238 297 292 182 199 267

1 - - - - - - - - 1 

* - - - - - - - - *

$13 savings per year 142 15 10 16 18 12 13 16 8 21 

6% 8% 4% 8% 8% 4% 4% 9% 4% 8% $14 savings per cfi cfgi f CFgi cfgi year 75 5 11 5 5 9 8 10 5 9 

3% 3% 5% 3% 2% 3% 3% 5% 3% 3% 

e $140 savings in

10 years 2 - - - 1 - - - - 1 

* - - - * - - - - *

$130 savings in 10 years 38 2 - 1 2 7 11 2 4 8 

2% 1% - 1% 1% 2% 4% 1% 2% 3% 

C bCDEhK C Cdek 

Product (Net) 

20 - - - 1 5 6 - 3 4 

1% - - - * 2% 2% - 2% 1% 

bCdh BCDh bcdh bcdh Good product/good

quality product 18 2 - 1 1 2 5 2 1 4 

1% 1% - 1% * 1% 2% 1% 1% 1% 

Ck c Other positive product mentions 

621 48 77 49 64 91 72 45 58 74 

27% 26% 32% 25% 27% 31% 25% 25% 29% 28% 

gk

 General (Net) 

477 41 50 39 44 74 60 39 42 53 

21% 22% 21% 20% 18% 25% 21% 21% 21% 20% 

e

 Efficient/Energyefficient 

77 12 11 10 8 5 7 6 7 5 

3% 6% 5% 5% 3% 2% 2% 3% 4% 2% 

FGJ fj Fj Environmentally friendly 

85 - 25 - 16 13 7 - 12 12 

4% - 10% - 7% 4% 2% - 6% 4% 

BDFGHJK BDGHK BDHK BDHK BDGHK BDHK Star/Energy star rating 

56 2 6 3 3 10 12 4 1 11 

2% 1% 2% 2% 1% 3% 4% 2% 1% 4% 

i I bEI beI Other positive general mentions 

545 42 62 45 51 69 69 30 55 89 

24% 23% 26% 23% 21% 23% 24% 16% 28% 33% 

Hk h h HK BcDEFGHK 

Neutral (Grand Net) 

94 7 10 10 8 11 5 10 10 14 

4% 4% 4% 5% 3% 4% 2% 5% 5% 5% 

g G G G G 

Product (Net) 

79 7 8 10 7 9 5 9 9 9 

3% 4% 3% 5% 3% 3% 2% 5% 5% 3% 

G G g Depends on durability 

15 - 2 - 1 2 - 1 1 5 

1% - 1% - * 1% - 1% 1% 2% 

bdG Other neutral product mentions 

207 18 23 17 14 32 27 9 21 36 

9% 10% 10% 9% 6% 11% 9% 5% 11% 13% 

h h EHk h eHk EHK

 Need more Information (Net) 

29 7 4 3 - 4 2 - 1 7 

1% 4% 2% 2% - 1% 1% - 1% 3% 

EfGHIK Eh eh e EgHi Need to see the product/model 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

179 

--

13 

7% 

8 4% 

-

-

1 

1% 

1 1% 

-

-

43 24% 

35 20% 

6 3% 

--

4 

2% 

33 18% 

9 5% 

G 

6 3% 

3 

2% 

bdG

10 

6% 

1 

1% 

Cell 

1 & 2 

(l) 

428 

--

25 

6% 

16 

4% 

-

-

2 

* 

--

2 

* 

125 

29% 

91 21% 

23 

5% 

N 

25 

6% 

no

8 

2% 

104 

24% 

17 

4% 

15 

4% 

2 

* 

41 10% 

11 

3% 

MnO

Cell 

3 & 4 

(m) 

436 

--

34 

8% 

N

10 

2% 

1 

* 

3 

1% 

1 

* 

2 

* 

113 

26% 

83 19% 

18 

4% 

N

16 

4% 

6 

1% 

96 22% 

18 

4% 

17 

4% 

1 

* 

31 

7% 3 

1% 

Cell 

5 & 6 

(n) 

589 

--

25 

4% 

17 

3% 

-

-

18 

3% 

LM

11 

2% 

LM 

7 1% 

163 

28% 

134 

23% 

12 

2% 

20 

3% 

22 

4% 

lMO

138 

23% 

16 

3% 

14 

2% 

2 

* 

59 10% 

6 

1% 

Ce

7 & 

3

1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 2280 186 242 198 238 297 292 182 199 267

30 2 3 2 3 8 5 3 - 2 

1% 1% 1% 1% 1% 3% 2% 2% - 1% 

Ij i i Need more information on the features 146 10 17 13 10 21 20 5 17 26 

6% 5% 7% 7% 4% 7% 7% 3% 9% 10% 

h h H h eHk bEHK

 Need more information on price 14 - - - 1 2 3 1 3 3 

1% - - - * 1% 1% 1% 2% 1% 

bcd c Need more information(unsp) 

262 17 31 20 29 29 38 13 25 43 

11% 9% 13% 10% 12% 10% 13% 7% 13% 16% 

h h H h BdFHK

 General (Net) 

80 5 5 7 6 13 16 2 9 13 

4% 3% 2% 4% 3% 4% 5% 1% 5% 5% 

H CeHk H cH Other neutral general mentions 

21 3 1 1 1 3 2 1 3 3 

Negative mentions 1% 2% * 1% * 1% 1% 1% 2% 1%

34 1 3 2 4 4 6 2 3 6 

None/Nothing 1% 1% 1% 1% 2% 1% 2% 1% 2% 2%

56 2 11 5 8 4 7 3 4 8 

2% 1% 5% 3% 3% 1% 2% 2% 2% 3% 

BFh

 Don’t know 

71 6 11 5 10 5 7 5 6 13 

3% 3% 5% 3% 4% 2% 2% 3% 3% 5% 

f f Fk Decline to answer/No answer 

2984 243 314 268 304 388 384 237 253 360 

131% 131% 130% 135% 128% 131% 132% 130% 127% 135% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

179 

2 

1% 

7 4% 

1 1% 

17 

9% 

4 

2% 3 

2% 

3 

2% 

4 

2% 

3 2% 

233 130% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

428 436 589 3

5 5 13 

1% 1% 2% 

o

27 23 41 

6% 5% 7% 

- 1 5 

- * 1% 

l 

48 49 67 11% 11% 11% 

10 13 29 

2% 3% 5% 

L

4 2 5 

1% * 1% 

4 6 10 

1% 1% 2% 

13 13 11 

3% 3% 2% 

17 15 12 

4% 3% 2% n

557 572 772 4130% 131% 131% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Refrigerators 

Unweighted Base Weighted Base Positive (Grand Net) Economy (Net) Cheaper to run/low operating cost Savings (unsp)/Saves money on energy Reasonable/fairprice Value for money Other positive economy mentions Duration of savings (Subnet) Can recover the savings in a fewyears/money back 5yrs savings/energy savings Savings in the long run $14 savings per year Product (Net) Good product/goodquality product Other positive product mentions General (Net) Efficient/Energy efficient 

Total 

(a) 

82* 82* 

55 67% 31 38% 

2 2% 

10 12% 

4 5% 1 1% 1 1% 

13 16% 

6 7% 1 1% 6 7% 1 1% 7 9% 2 2% 5 6% 

22 27% 14 17% 

Cell 

1 

(b) 

13** 13** 

11 85% 

6 

46% 

1 8% 2 

15% 

--

1 8% 

-

-

2 

15% 

1 8% 

-

-

1 8% 

-

-

1 8% 

-

-

1 8% 4 

31% 

2 

15% 

Cell 

2 

(c) 

5** 5** 

4 

80% 

3 

60% 

-

-

2 

40% 

--

-

-

-

-

1 

20% 

1 

20% 

-

--

-

-

-

-

-

-

-

-

-

4 

80% 

3 

60% 

Cell 

3 

(d) 

12** 12** 

9 

75% 

5 

42% 

-

-

2 

17% 

--

-

-

1 8% 2 

17% 

-

-

1 8% 

1 8% 

1 8% 4 

33% 

2 

17% 

2 

17% 

1 8% 

-

-

Cell 

4 

(e) 

7** 7** 

4 

57% 

1 

14% 

-

-

1 

14% 

--

-

-

-

-

--

-

-

-

-

--

-

-

-

-

-

-

-

-

3 

43% 

2 

29% 

Cell 

5 

(f) 

9** 9** 

5 

56% 

4 

44% 

-

-

1 

11% 

--

-

-

-

-

3 

33% 

2 

22% 

-

-

1 

11% 

-

-

-

-

-

-

-

-

1 

11% 

-

-

Cell 

6 

(g) 

6** 6** 

3 

50% 

3 

50% 

-

-

--

1 

17% 

-

-

-

-

2 

33% 

1 

17% 

-

-

1 

17% 

-

-

-

-

-

-

-

-

--

-

-

Cell 

7 

(h) 

9** 9** 

7 

78% 

4 

44% 

-

-

2 

22% 

1 

11% 

-

-

-

-

1 

11% 

-

-

-

-

1 

11% 

-

-

-

-

-

-

-

-

3 

33% 

1 

11% 

Cell 

8 

(i) 

11** 11** 

7 

64% 

3 

27% 

1 

9% 

-

-

2 

18% 

--

-

-

--

-

-

-

-

--

-

-

1 

9% 

-

-

1 

9% 

4 

36% 

4 

36% 

Cell 

9 

(j) 

4** 4** 

3 

75% 

2 

50% 

-

-

-

-

-

-

-

-

-

-

2 

50% 

1 

25% 

-

-

1 

25% 

-

-

-

-

-

-

-

-

1 

25% 

1 

25% 

Cell 

10 

(k) 

6** 6** 

2 

33% 

--

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

1 

17% 

-

-

1 

17% 

1 

17% 

1 

17% 

Cell 

1 & 2 

(l) 

18** 18** 

15 83% 

9 

50% 

1 

6% 

4 

22% 

-

-

1 

6% 

-

-

3 

17% 

2 

11% 

-

-

1 

6% 

-

-

1 

6% 

-

-

1 

6% 

8 

44% 

5 

28% 

Cell 

3 & 4 

(m) 

19** 19** 

13 68% 

6 

32% 

-

-

3 

16% 

-

-

-

-

1 

5% 

2 

11% 

-

-

1 

5% 

1 

5% 

1 

5% 

4 

21% 

2 

11% 

2 

11% 

4 

21% 

2 

11% 

Cell 

5 & 6 

(n) 

15** 15** 

8 

53% 

7 

47% 

-

-

1 

7% 

1 

7% 

-

-

-

-

5 

33% 

3 

20% 

-

-

2 

13% 

-

-

-

-

-

-

-

-

1 7% 

-

-

Ce

7 & 

2020

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Refrigerators 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 82* 13** 5** 12** 7** 9** 6** 9** 11** 4**

4 1 1 1 - 1 - - - -

Star/Energy star 5% 8% 20% 8% - 11% - - - - rating 

5 1 - - 1 - - 2 - 1 

Other positive 6% 8% - - 14% - - 22% - 25% general mentions 

30 2 1 4 4 4 3 2 4 2 37% 15% 20% 33% 57% 44% 50% 22% 36% 50% Neutral (Grand Net) 

2 - - - - 1 - - - 1 Product (Net) 2% - - - - 11% - - - 25%2 - - - - 1 - - - 1 

Depends on 2% - - - - 11% - - - 25% durability 

7 1 1 - - - 1 - 3 - Need more 9% 8% 20% - - - 17% - 27% - Information (Net) 1 - - - - - - - 1 -

Need to see the 1% - - - - - - - 9% - product/model 

1 - - - - - - - 1 -

Need more 1% - - - - - - - 9% - information on the features 5 1 1 - - - 1 - 1 -Need more 6% 8% 20% - - - 17% - 9% - information on price 21 1 - 4 4 3 2 2 1 1 General (Net) 26% 8% - 33% 57% 33% 33% 22% 9% 25%

6 - - 2 1 - - - 1 1 

Other neutral 7% - - 17% 14% - - - 9% 25% general mentions 

2 - - - - 1 - - - -

Negative mentions 2% - - - - 11% - - - -

4 - - 1 1 - 1 - - -

None/Nothing 5% - - 8% 14% - 17% - - -

5 1 - - 2 1 - 1 - -

Don’t know 6% 8% - - 29% 11% - 11% - -

4 - - 1 - 1 1 1 - -

Decline to 5% - - 8% - 11% 17% 11% - - answer/No answer 

92 13 8 15 8 9 6 9 12 6 

112% 100% 160% 125% 114% 100% 100% 100% 109% 150% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

6** 

--

-

-

4 

67% 

-

-

-

-

1 

17% 

-

-

-

-

1 

17% 

3 

50% 

1 

17% 

1 

17% 

1 

17% 

-

-

-

-

6 

100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

18** 19** 15** 20

2 1 1 

11% 5% 7% 

1 1 - 

6% 5% - 3 8 7 

17% 42% 47% 

- - 1 

- - 7% 

- - 1 

- - 7% 

2 - 1 

11% - 7% 

- - - 

- - - 

- - - 

- - - 

2 - 1 

11% - 7% 

1 8 5 6% 42% 33% 

- 3 - 

- 16% - 

- - 1 

- - 7% 

- 2 1 

- 11% 7% 

1 2 1 

6% 11% 7% 

- 1 2 

- 5% 13% 

21 23 15 

117% 121% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 2306 200 223 191 236 298 300 190 209 264 195Weighted Base 2306 200 223 191 236 298 300 190 209 264 195

1804 168 175 154 186 224 216 155 157 208 161 

78% 84% 78% 81% 79% 75% 72% 82% 75% 79% 83% 

FGI g G g fG g fGi 

Positive (Grand Net) 

1460 138 141 129 156 168 166 132 130 157 143 

63% 69% 63% 68% 66% 56% 55% 69% 62% 59% 73% 

FGJ g FGj FG FGJ CFGIJ 

Economy (Net) 

210 23 19 18 13 19 31 21 27 25 14 

9% 12% 9% 9% 6% 6% 10% 11% 13% 9% 7% 

EF Ef Ef EFk e Cheaper to run/low operating cost 

227 12 28 19 20 29 20 29 15 25 30 

10% 6% 13% 10% 8% 10% 7% 15% 7% 9% 15% 

BGi BEfGIj BEfGIj Savings (unsp)/Saves money on energy 59 6 2 4 7 7 9 5 3 11 5 

3% 3% 1% 2% 3% 2% 3% 3% 1% 4% 3% 

c Ci

 Reasonable/fairprice 

7 1 1 - - - 1 - 1 3 -

* 1% * - - - * - * 1% -

f

 Offers discount/rebate 

48 7 3 5 4 8 3 2 3 6 7 

2% 4% 1% 3% 2% 3% 1% 1% 1% 2% 4% 

g G Value for money 

42 5 1 - 3 9 7 4 2 5 6 

2% 3% * - 1% 3% 2% 2% 1% 2% 3% 

cD CD cD D d CD Other positive economy mentions 

996 94 99 93 122 112 107 88 90 96 95 

43% 47% 44% 49% 52% 38% 36% 46% 43% 36% 49% 

FGJ Gj FGJ FGiJ fGJ g FGJ Duration of savings (Subnet) 

206 20 21 28 24 19 24 19 18 17 16 

9% 10% 9% 15% 10% 6% 8% 10% 9% 6% 8% 

Can recover the FGiJK savings in a fewyears/money back 50 3 5 5 12 5 1 5 7 4 3 2% 2% 2% 3% 5% 2% * 3% 3% 2% 2% 

2yrs G G BFGJK g G G savings/energy savings 38 2 4 4 6 6 3 2 1 4 6 2% 1% 2% 2% 3% 2% 1% 1% * 2% 3% 

3yrs i gI savings/energy savings 29 2 3 2 3 3 3 1 2 5 5 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 3%

4yrs savings/energy savings 80 10 9 6 13 10 5 9 5 6 7 3% 5% 4% 3% 6% 3% 2% 5% 2% 2% 4% 

5yrs G g Gij G savings/energy savings 349 27 36 30 38 47 42 28 33 32 36 15% 14% 16% 16% 16% 16% 14% 15% 16% 12% 18% 

j Savings in the long run 161 20 17 14 19 16 10 13 19 18 15 

7% 10% 8% 7% 8% 5% 3% 7% 9% 7% 8% 

Annual energy fG G G G g G g G savings 25 3 2 - 2 4 7 1 2 3 1 

1% 2% 1% - 1% 1% 2% 1% 1% 1% 1% 

10yrs d D savings/energy savings Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

423 427 598 3423 427 598 3343 340 440 3

81% 80% 74% 

N N 

279 285 334 2

66% 67% 56% 

N N 

42 31 50 10% 7% 8% 

M

40 39 49 

9% 9% 8% 

8 11 16 2% 3% 3% 

2 - 1 

* - * 

10 9 11 

2% 2% 2% 

6 3 16 

1% 1% 3% 

M

193 215 219 1

46% 50% 37% 

N No 

41 52 43 10% 12% 7% 

N

8 17 6 

2% 4% 1% 

lN 

6 10 9 

1% 2% 2% 

o

5 5 6 

1% 1% 1% 

19 19 15 

4% 4% 3% 

n n

63 68 89 15% 16% 15% 37 33 26 

9% 8% 4% 

N N 

5 2 11 

1% * 2% 

m
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 2306 200 223 191 236 298 300 190 209 264

132 14 11 13 14 8 19 15 14 13 

6% 7% 5% 7% 6% 3% 6% 8% 7% 5% $13 savings per F F f F F F year 1 - - - 1 - - - - -

* - - - * - - - - -

$14 savings per year 2 - - - - 2 - - - -

* - - - - 1% - - - - $140 savings in 10 years 65 5 4 7 8 3 8 7 6 10 

3% 3% 2% 4% 3% 1% 3% 4% 3% 4% $130 savings in F f F F 10 years 33 3 - - 5 9 6 1 3 6 

1% 2% - - 2% 3% 2% 1% 1% 2% 

cdk CDK CDhK CdK cdk CDK 

Product (Net) 

24 1 - - 5 6 4 1 3 4 

1% 1% - - 2% 2% 1% 1% 1% 2% 

CDK CDK c cdk cdk Good product/good

quality product 9 2 - - - 3 2 - - 2 Other positive * 1% - - - 1% 1% - - 1% product mentions 

603 52 68 50 59 78 72 45 52 76 

26% 26% 30% 26% 25% 26% 24% 24% 25% 29% 

g

 General (Net) 

472 46 45 41 43 64 56 40 37 57 

Efficient/Energy 20% 23% 20% 21% 18% 21% 19% 21% 18% 22% efficient 

74 9 6 11 8 7 5 6 7 3 

3% 5% 3% 6% 3% 2% 2% 3% 3% 1% 

gJ fGJ j j Environmentally friendly 

79 - 19 - 11 16 13 - 9 11 

3% - 9% - 5% 5% 4% - 4% 4% 

BDeGHiJK BDHK BDHK BDHK BDHK BDHK Star/Energy star rating 

28 3 2 1 3 3 6 - 2 8 

1% 2% 1% 1% 1% 1% 2% - 1% 3% 

hk hK cdfHK Other positive general mentions 

523 33 48 39 54 75 87 37 52 62 

23% 17% 22% 20% 23% 25% 29% 19% 25% 23% 

b Bk BcDHK B b 

Neutral (Grand Net) 

23 3 1 3 - 4 4 2 1 1 

1% 2% * 2% - 1% 1% 1% * * 

e e e e 

Product (Net) 

13 1 - 2 - 3 2 2 - 1 

Depends on 1% 1% - 1% - 1% 1% 1% - * durability 

11 2 1 1 - 1 3 - 1 -

Other neutral * 1% * 1% - * 1% - * - product mentions 

243 17 19 17 28 40 39 16 24 30 

11% 9% 9% 9% 12% 13% 13% 8% 11% 11% 

k bchK K k k 

Need more Information (Net) 

29 2 7 1 3 7 2 1 3 3 

1% 1% 3% 1% 1% 2% 1% 1% 1% 1% 

dGhK gK k

 Need to see the product/model Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

195 

11 

6% 

f 

-

-

-

-

7 4% 

F 

--

--

-

-

51 26% 

43 22% 12 

6% 

cFGJ 

--

--

36 18% 

4 

2% 

Ej

2 

1% 

2 

1% 

13 

7% 

--

Cell 

1 & 2 

(l) 

423 

25 

6% 

-

-

-

-

9 2% 

3 1% 

1 

* 

2 

* 

120 

28% 

91 22% 15 

4% 

19 

4% 

o 

5 1% 

81 19% 

4 

1% 

1 

* 

3 

1% 

36 

9% 

9 2% 

Cell 

3 & 4 

(m) 

427 

27 

6% 

1 

* 

-

-

15 

4% n

5 1% 

5 1% 

-

-

109 

26% 

84 20% 19 

4% 

N

11 

3% 

4 1% 

93 22% 

3 

1% 

2 

* 

1 

* 

45 11% 

4 1% 

Cell 

5 & 6 

(n) 

598 

27 

5% 

-

-

2 

* 

11 

2% 

15 

3% 

Lo

10 

2% L

5 

1% 

mo

150 

25% 

120 

20% 12 

2% 

29 

5% 

mO

9 2% 

162 

27% 

Lmo 

8 

1% 

5 

1% 

4 

1% 

79 13% 

L

9 2% 

Ce

7 & 

3
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model K 

Q715. Reasons for willingness to pay more for model K 

Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 2306 200 223 191 236 298 300 190 209 264

29 4 1 1 3 4 4 4 1 3 

Need more 1% 2% * 1% 1% 1% 1% 2% * 1% information on the features 179 9 11 15 22 28 32 9 19 25 

8% 5% 5% 8% 9% 9% 11% 5% 9% 9% 

bchk BchK BCHK bchk Bchk Need more information on

 price 20 3 1 1 1 4 4 2 1 2 

Need more 1% 2% * 1% * 1% 1% 1% * 1% information(unsp) 

273 15 30 21 26 34 45 21 27 32 

12% 8% 13% 11% 11% 11% 15% 11% 13% 12% 

B B b

 General (Net) 

83 6 10 6 4 15 11 10 10 8 

4% 3% 4% 3% 2% 5% 4% 5% 5% 3% 

ek EK EK ek Other neutral general mentions 

38 2 5 2 4 3 5 1 5 8 

2% 1% 2% 1% 2% 1% 2% 1% 2% 3% 

fh Negative mentions 

49 2 3 6 5 3 12 2 2 8 

2% 1% 1% 3% 2% 1% 4% 1% 1% 3% 

f BcFhI f None/Nothing 

39 - 5 3 6 7 7 4 4 -

2% - 2% 2% 3% 2% 2% 2% 2% -

BJ bJ BJ BJ BJ BJ bJ Don’t know 

64 5 7 4 7 6 10 4 6 8 

Decline to 3% 3% 3% 2% 3% 2% 3% 2% 3% 3% answer/No answer 

2971 257 289 250 312 375 371 247 268 338 

129% 129% 130% 131% 132% 126% 124% 130% 128% 128% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

195 

4 

2% 9 

5% 

1 

1% 

22 11% 

3 2% 

3 

2% 

6 

3% 

f 

3 2% 

bJ

7 4% 

264 135% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

423 427 598 3

5 4 8 

1% 1% 1% 

20 37 60 

5% 9% 10% 

L L

4 2 8 

1% * 1% 

45 47 79 11% 11% 13% 

16 10 26 

4% 2% 4% 

m 

7 6 8 

2% 1% 1% 

5 11 15 

1% 3% 3% 

o o

5 9 14 1% 2% 2% 

12 11 16 

3% 3% 3% 

546 562 746 5129% 132% 125% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Dishwashers 

Unweighted Base Weighted Base Positive (Grand Net) Economy (Net) Cheaper to run/low operating cost Savings (unsp)/Saves money on energy Reasonable/fairprice Offers discount/rebate Value for money Other positive economy mentions Duration of savings (Subnet) Can recover the savings in a fewyears/money back 5yrs savings/energy savings Savings in the long run Annual energy savings 10yrs savings/energy savings Product (Net) Good product/goodquality product Other positive product mentions 

Total 

(a) 

97* 97* 

65 67% 32 33% 

4 4% 2 2% 6 6% 2 2% 2 2% 1 1% 

18 19% 

6 6% 3 3% 5 5% 5 5% 1 1% 9 9% 6 6% 3 3% 

Cell 

1 

(b) 

11** 11** 

8 

73% 

3 

27% 

----

1 9% 

-

-

-

-

-

-

2 

18% 

--

-

-

1 9% 1 9% 

--

2 

18% 

1 9% 1 9% 

Cell 

2 

(c) 

3** 3** 

1 

33% 

-

--

-

-

--

-

-

-

-

-

-

-

-

---

-

--

-

-

---

-

-

-

-

-

-

Cell 

3 

(d) 

14** 14** 

12 

86% 

6 

43% 

-

-

-

-

1 7% 

--

2 

14% 

-

-

3 

21% 

--

--

1 

7% 

2 

14% 

--

5 

36% 

4 

29% 

1 

7% 

Cell 

4 

(e) 

10** 10** 

6 

60% 

4 

40% 

1 

10% 

1 

10% 

1 

10% 

-

-

-

-

-

-

1 

10% 

--

-

-

1 

10% 

-

-

--

-

-

-

-

-

-

Cell 

5 

(f) 

9** 9** 

6 

67% 

3 

33% 

---

-

1 

11% 

---

-

-

-

2 

22% 

1 

11% 

--

-

-

-

-

1 

11% 

-

-

-

-

-

-

Cell 

6 

(g) 

16** 16** 

10 

63% 

5 

31% 

-

-

-

-

1 6% 

-

-

-

-

-

-

4 

25% 

3 

19% 

-

-

1 

6% 

-

-

--

-

-

-

-

-

-

Cell 

7 

(h) 

8** 8** 

5 

63% 

2 

25% 

-

-

-

-

--

---

-

1 

13% 

1 

13% 

--

--

-

-

1 

13% 

--

-

-

-

-

-

-

Cell 

8 

(i) 

10** 10** 

8 

80% 

3 

30% 

2 

20% 

-

-

--

1 

10% 

-

-

-

-

--

-

-

---

-

-

-

--

2 

20% 

1 

10% 

1 

10% 

Cell 

9 

(j) 

7** 7** 

3 

43% 

1 

14% 

-

-

-

-

1 

14% 

-

-

-

-

-

-

--

-

-

--

-

-

-

-

--

-

-

-

-

-

-

Cell 

10 

(k) 

9** 9** 

6 

67% 

5 

56% 

1 

11% 

1 

11% 

-

-

1 

11% 

-

-

-

-

5 

56% 

2 

22% 

3 

33% 

1 

11% 

1 

11% 

--

-

-

-

-

-

-

Cell 

1 & 2 

(l) 

14** 14** 

9 

64% 

3 

21% 

-

-

-

-

1 

7% 

-

-

-

-

-

-

2 

14% 

-

-

-

-

1 

7% 

1 

7% 

--

2 

14% 

1 

7% 

1 

7% 

Cell 

3 & 4 

(m) 

24** 24** 

18 

75% 

10 

42% 

1 

4% 

1 4% 

2 

8% 

-

-

2 

8% 

-

-

4 

17% 

-

-

-

-

2 

8% 

2 

8% 

-

-

5 

21% 

4 

17% 

1 

4% 

Cell 

5 & 6 

(n) 

25** 25** 

16 

64% 

8 

32% 

-

-

--

2 

8% 

-

-

-

-

-

-

6 

24% 

4 

16% 

-

-

1 

4% 

-

-

1 

4% 

-

-

-

-

-

-

Ce

7 & 

1818

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Dishwashers 

Weighted Base General (Net) Efficient/Energy efficient Environmentally friendly Other positive general mentions Neutral (Grand Net) 

Product (Net) 

Depends on durability Need more Information (Net) Need to see the product/model Need more information on the features Need more information on price Need more information(unsp) General (Net) Other neutral general mentions Negative mentions None/Nothing Don’t know Decline to answer/No answer Sigma 

Total 

(a) 

97* 

30 31% 24 25% 

1 1% 5 5% 

34 35% 

1 

1% 1 

1% 

12 12% 

3 3% 2 2% 7 7% 1 1% 

21 22% 

4 4% 2 2% 8 8% 3 3% 4 4% 

111 114% 

Cell 

1 

(b) 

11** 

5 

45% 

5 

45% 

-

---

3 

27% 

-

--

---

-

-

-

-

-

-

-

-

3 

27% 

--

-

-

3 

27% 

----

13 

118% 

Cell 

2 

(c) 

3** 

1 

33% 

1 

33% 

-

--

-

2 

67% 

-

--

-

2 

67% 

1 

33% 

1 

33% 

1 

33% 

--

----

--

------

4 

133% 

Cell 

3 

(d) 

14** 

5 

36% 

4 

29% 

--

1 

7% 

2 

14% 

-

--

-

--

-

-

-

-

-

-

-

-

2 

14% 

--

-

-

1 7% 

-

-

1 7% 

18 

129% 

Cell 

4 

(e) 

10** 

2 

20% 

2 

20% 

-

-

-

-

4 

40% 

1 

10% 

1 

10% 

--

--------

3 

30% 

1 

10% 

--

--

1 

10% 

1 

10% 10 

100% 

Cell 

5 

(f) 

9** 

3 

33% 

3 

33% 

--

-

-

3 

33% 

-

-

-

-

1 

11% 

-

-

-

-

1 

11% 

-

-

2 

22% 

--

-

-

--

1 

11% 

1 

11% 

9 

100% 

Cell 

6 

(g) 

16** 

5 

31% 

3 

19% 

-

-

2 

13% 

7 

44% 

-

-

-

-

3 

19% 

-

-

-

-

3 

19% 

--

4 

25% 

1 6% 

1 

6% 

1 

6% 

-

-

1 6% 

17 

106% 

Cell 

7 

(h) 

8** 

3 

38% 

2 

25% 

--

1 

13% 

3 

38% 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

3 

38% 

-

-

-

-

2 

25% 

1 

13% 

-

-

8 

100% 

Cell 

8 

(i) 

10** 

3 

30% 

2 

20% 

1 

10% 

-

-

2 

20% 

-

-

-

-

1 

10% 

-

-

1 

10% 

-

-

--

1 

10% 

1 

10% 

-

-

-

-

-

-

-

-

10 

100% 

Cell 

9 

(j) 

7** 

2 

29% 

1 

14% 

-

-

1 

14% 

5 

71% 

-

-

-

-

5 

71% 

2 

29% 

-

-

2 

29% 

1 

14% 

--

-

-

-

-

-

-

-

-

-

-

8 

114% 

Cell 

10 

(k) 

9** 

1 

11% 

1 

11% 

-

-

-

-

3 

33% 

-

-

-

-

--

-

-

-

-

-

-

-

-

3 

33% 

1 

11% 

1 

11% 

1 

11% 

-

-

-

-

14 

156% 

Cell 

1 & 2 

(l) 

14** 

6 

43% 

6 

43% 

-

-

-

-

5 

36% 

-

-

-

-

2 

14% 

1 

7% 

1 

7% 

1 

7% 

-

-

3 

21% 

-

-

-

-

3 

21% 

-

-

-

-

17 

121% 

Cell 

3 & 4 

(m) 

24** 

7 

29% 

6 

25% 

-

-

1 

4% 

6 

25% 

1 

4% 

1 

4% 

--

-

-

-

-

-

-

-

-

5 

21% 

1 

4% 

-

-

1 

4% 

1 

4% 

2 

8% 

28 

117% 

Cell 

5 & 6 

(n) 

25** 

8 

32% 

6 

24% 

-

-

2 

8% 

10 

40% 

-

--

-

4 

16% 

-

-

-

-

4 

16% 

-

-

6 

24% 

1 

4% 

1 

4% 

1 

4% 

1 

4% 

2 

8% 

26 

104% 

Ce

7 & 

18

1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing 
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: Would Pay More For Model M 

Q715. Reasons for willingness to pay more for model M 

Dishwashers 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Weighted Base 97* 11** 3** 14** 10** 9** 16** 8** 10** 7**Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing ______________________________________________________________________________________ 

Cell 

10 

(k) 

9** 

Cell 

1 & 2 

(l) 

14** 

Cell 

3 & 4 

(m) 

24** 

Cell 

5 & 6 

(n) 

25** 

Ce

7 & 

18
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q800. Earlier you said you purchased a new refrigerator in the past two years. Refrigerators come in several standard designs or configurations, which

of these designs best describes your new refrigerator? 

Base: All Qualified Respondents Who Purchased a Refrigerator in the Past Two Years and Were the Main Decsion Maker 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 671 59* 65* 77* 67* 69* 55* 58* 88* 64*Weighted Base 671 59* 65* 77* 67* 69* 55* 58* 88* 64*

318 26 35 38 27 35 28 19 45 30 

47% 44% 54% 49% 40% 51% 51% 33% 51% 47% 

H h H h H 

Freezer compartment on the top 

102 17 7 9 21 11 5 8 13 8 

15% 29% 11% 12% 31% 16% 9% 14% 15% 13% 

CDfGhIJK CDFGHIJK K k K k 

Freezer compartment on the bottom 

234 15 20 28 17 23 21 28 30 23 

35% 25% 31% 36% 25% 33% 38% 48% 34% 36% 

BcEfi 

Refrigerator and freezer compartments side-by-side 

17 1 3 2 2 - 1 3 - 3 

3% 2% 5% 3% 3% - 2% 5% - 5% 

fI fI fI 

Other 

671 59 65 77 67 69 55 58 88 64 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. * small base ______________________________________________________________________________________ 

Cell 

10 

(k) 

69* 69* 

35 51% 

H 

3 4% 

29 42% 

bE 

2 

3% 

69 

100% 

Cell 

1 & 2 

(l) 

124 124 

61 49% 

24 19% 

35 28% 

4 

3% 

124 100% 

Cell 

3 & 4 

(m) 

144 144 

65 45% 

30 21% 

n 

45 31% 

4 

3% 

144 100% 

Cell 

5 & 6 

(n) 

124 124 

63 51% 

16 13% 

44 35% 

1 

1% 

124 100% 

Ce

7 & 

11

11
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study	 Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q805. Apart from the design in Q800, did you consider or shop for any of these other designs of refrigerator? 

Base: Gave a Design 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 654 58* 62* 75* 65* 69* 54* 55* 88* 61* 67* 120 140 123 1Weighted Base 654 58* 62* 75* 65* 69* 54* 55* 88* 61* 67* 120 140 123 1Freezer compartment 65 4 6 6 6 10 4 8 6 5 10 10 12 14 on the top 10% 7% 10% 8% 9% 14% 7% 15% 7% 8% 15% 8% 9% 11% 

Freezer compartment 145 8 15 20 13 11 15 12 22 	 14 15 23 33 26 on the bottom 22% 14% 24% 27% 20% 16% 28% 22% 25% 23% 22% 19% 24% 21% 

b b 

Refrigerator and 133 14 14 16 21 13 5 10 23 7 10 28 37 18 freezer 20% 24% 23% 21% 32% 19% 9% 18% 26% 11% 15% 23% 26% 15% compartments Gj g g fGhJK GJk n N side-by-side Did not consider or 376 35 36 42 33 44 34 27 49	 40 36 71 75 78 shop for any of these 57% 60% 58% 56% 51% 64% 63% 49% 56%	 66% 54% 59% 54% 63% 

eh o 

Sigma	 719 61 71 84 73 78 58 57 100 66 71 132 157 136 1

110% 105% 115% 112% 112% 113% 107% 104% 114% 108% 106% 110% 112% 111% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. * small base

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Qualified Respondents 

Q810. Leaving aside the size of the refrigerator and other features, which of these standard refrigerator designs is the most energy-efficient, or do they all use the same amount of energy? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

420 39 45 40 37 54 40 50 41 42 

10% 9% 11% 9% 9% 13% 9% 12% 10% 10% 

beK K 

Freezer compartment on the top 

931 90 91 93 108 82 108 90 93 91 

22% 21% 21% 22% 25% 19% 25% 21% 22% 21% 

Fk Fk 

Freezer compartment on the bottom 

303 36 29 25 29 27 30 29 29 30 

7% 8% 7% 6% 7% 6% 7% 7% 7% 7% Refrigerator and freezer 

compartments side-by-side 

477 45 38 46 40 50 46 52 55 55 

11% 11% 9% 11% 9% 12% 11% 12% 13% 13% 

c c 

They all use the same amount of energy. 

2128 217 224 223 213 213 201 202 208 209 

50% 51% 52% 52% 50% 50% 47% 48% 49% 49% 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 

32 

8% 

85 20% 

39 

9% 

d 

50 12% 

218 

51% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8

84 77 94 10% 9% 11% 

181 201 190 1

21% 24% 22% 

65 54 57 

8% 6% 7% 

83 86 96 110% 10% 11% 

441 436 414 4

52% 51% 49% 

854 854 851 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q905. Percent indicating degree of usefulness for showing amount of energy use in kilowatt-hours. 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Useful 

9 8 

7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 6 

5 

4 3 

2 

1 Not At All Useful 

Not Sure Bottom 4 Box (Net) 

Total 

(a) 

4259 4259 2811 

66% 

2311 

54% 

1603 

38% 

1046 

25% 

557 

13% 

708 

17% 

500 

12% 

1565 

37% 

931 

22% 

334 

8% 

460 

11% 

137 

3% 

134 

3% 

97 

2% 

55 

1% 

125 

3% 

106 

2% 

411 

10% 

Cell 

1 

(b) 

427 427 280 

66% 

236 

55% 

j 

171 

40% 

JK 

114 

27% 

jk 

57 13% 

65 15% 44 10% 

150 

35% 

96 22% 

30 

7% 

50 12% 

f 

16 

4% 

10 

2% 

8 

2% 

5 1% 

14 

3% 

14 

3% 

37 

9% 

Cell 

2 

(c) 

427 427 283 

66% 

j 

243 

57% 

Jk 

174 

41% 

JK 

115 

27% 

Jk 

59 14% 

69 16% 40 

9% 

150 

35% 

96 22% 

28 

7% 

50 12% 

f 

18 

4% 

K 

14 

3% 

5 

1% 

10 

2% 

gI 

10 

2% 9 2% 

39 

9% 

Cell 

3 

(d) 

427 427 277 

65% 

225 

53% 

154 

36% 

95 22% 

59 14% 

71 17% 52 12% 

156 

37% 

92 22% 

35 

8% 

41 10% 

16 

4% 

12 

3% 

7 

2% 

10 

2% 

gI 

14 

3% 

15 

4% 

gh 

43 10% 

Cell Cell 

4 5 

(e) (f) 

427 426 427 426 281 295 

66% 69% 

J 

230 247 

54% 58% 

JK 

151 180 

35% 42% 

dEJK 

100 136 

23% 32% 

bDEGHIJK 

51 44 12% 10% 

79 67 19% 16% 51 48 12% 11% 

157 137 

37% 32% 

98 77 23% 18% 

f 

40 28 

9% 7% 

47 34 11% 8% 

11 15 

3% 4% 

8 12 

2% 3% 

7 13 

2% 3% 

ck 

4 7 1% 2% 

i 

15 11 

4% 3% 

14 11 

3% 3% 

34 43 

8% 10% 

Cell 

6 

(g) 

425 425 287 

68% 

J 

241 

57% 

Jk 

170 

40% 

JK 

108 

25% 

62 15% 

f 

71 17% 46 11% 

156 

37% 

95 22% 

33 

8% 

48 11% 

14 

3% 

15 

4% 

10 

2% 

3 1% 

8 2% 7 2% 

36 

8% 

Cell 

7 

(h) 

423 423 275 

65% 

224 

53% 

158 

37% 

94 22% 

64 15% 

F

66 16% 51 12% 

160 

38% 

f 

96 23% 

f 

35 

8% 

47 11% 

14 

3% 

13 

3% 

14 

3% 

CK 

4 1% 

14 

3% 7 2% 

45 11% 

Cell Cell Cell 

8 9 10 

(i) (j) (k) 

426 427 424 426 427 424 285 259 289 

67% 61% 68% 

j J 

242 208 215 

57% 49% 51% 

Jk 

162 142 141 

38% 33% 33% 

103 90 91 

24% 21% 21% 

59 52 50 14% 12% 12% 

80 66 74 19% 15% 17% 43 51 74 10% 12% 17% 

BCDEFGHIJ

153 170 176 

36% 40% 42% 

F bcFi 

96 98 87 23% 23% 21% 

f 

36 41 28 

8% 10% 7% 

46 46 51 11% 11% 12% 

F 

14 11 8 

3% 3% 2% 

14 21 15 

3% 5% 4% 

BE 

9 19 5 

2% 4% 1% 

BCDEgiK 

2 5 5 

* 1% 1% 

12 12 15 

3% 3% 4% 8 13 8 2% 3% 2% 

37 57 40 

9% 13% 9% 

BcEGIk 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8563 558 582 5

66% 65% 68% 

479 455 488 4

56% 53% 57% 

m

345 305 350 3

40% 36% 41% 

M M

229 195 244 1

27% 23% 29% 

mo MO

116 110 106 1

14% 13% 12% 

134 150 138 1

16% 18% 16% 84 103 94 10% 12% 11% 

300 313 293 3

35% 37% 34% 

192 190 172 1

22% 22% 20% 

58 75 61 

7% 9% 7% 

100 88 82 

12% 10% 10% 

34 27 29 

4% 3% 3% 

24 20 27 

3% 2% 3% 

13 14 23 

2% 2% 3% 

l 

15 14 10 

2% 2% 1% 

O o 

24 29 19 

3% 3% 2% 

23 29 18 

3% 3% 2% 

O 

76 77 79 

9% 9% 9% 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q905. Percent indicating degree of usefulness for showing amount of energy use in kilowatt-hours. 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Bottom 3 Box (Net) 277 27 25 31 26 31 21 32 23 36 25 52 57 52 

7% 6% 6% 7% 6% 7% 5% 8% 5% 8% 6% 6% 7% 6% 

Gi 

Bottom 2 Box (Net) 180 19 20 24 19 18 11 18 14 17 20 39 43 29 

4% 4% 5% 6% 4% 4% 3% 4% 3% 4% 5% 5% 5% 3% 

Gi g n 

Mean 7.3 7.3 7.3 7.2 7.3 7.5 7.4 7.1 7.3 7.0 7.2 7.3 7.2 7.4 7

J J j hJ J J 

Standard Deviation 2.60 2.64 2.63 2.66 2.54 2.69 2.48 2.64 2.52 2.69 2.53 2.63 2.60 2.58 2.Standard Error 0.04 0.13 0.13 0.13 0.12 0.13 0.12 0.13 0.12 0.13 0.12 0.09 0.09 0.09 0.Median 8 8 8 8 8 8 8 8 8 8 8 8 8 8 Sigma 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q910. Percent indicating degree of usefulness for showing operating cost measured in dollars. 

Unweighted Base Weighted Base Top 4 Box (Net) 

Top 3 Box (Net) 

Top 2 Box (Net) 

(10)Extremely Useful 

9 

8 

7 

Middle 5 Box(Net) Middle 3 Box(Net) 

6 5 

4 3 

2 

1 

Not At All Useful Not Sure Bottom 4 Box (Net) 

Total 

(a) 

4259 4259 3408 

80% 

3024 

71% 

2306 

54% 

1586 

37% 

720 

17% 

718 

17% 

384 

9% 

996 

23% 

556 

13% 

210 

5% 

290 

7% 

56 

1% 

56 

1% 

45 

1% 

28 

1% 

82 

2% 

84 

2% 

211 

5% 

Cell 

1 

(b) 

427 427 336 

79% 

298 

70% 

218 

51% 

154 

36% 

64 15% 

80 19% 

H 

38 

9% 

104 

24% 

60 14% 23 

5% 

fh 

32 

7% 

5 

1% 

6 

1% 

1 

* 

3 1% 

k 

12 

3% 

fG 

9 2% 

22 

5% 

Cell 

2 

(c) 

427 427 335 

78% 

305 

71% 

j 

237 

56% 

J 

171 

40% 

J 

66 15% 

68 16% 

30 

7% 

99 23% 

66 15% 25 

6% 

Fh 

37 

9% d 

4 

1% 

3 1% 4 

1% 

2 

* 

9 2% g 

8 2% 

18 

4% 

Cell Cell Cell 

3 4 5 

(d) (e) (f) 

427 427 426 427 427 426 344 337 342 

81% 79% 80% 

308 310 313 

72% 73% 73% 

j J J 

234 223 250 

55% 52% 59% 

J BeJ 

149 160 186 

35% 37% 44% 

j BDeHIJK 

85 63 64 20% 15% 15% 

bcEfj 

74 87 63 17% 20% 15% 

h cFgHi 

36 27 29 

8% 6% 7% 

92 85 90 22% 20% 21% 

52 55 56 12% 13% 13% 23 23 13 

5% 5% 3% 

fh fh 

23 28 29 

5% 7% 7% 

6 4 14 

1% 1% 3% 

BCdEGJK 

4 3 5 1% 1% 1% 5 4 5 

1% 1% 1% 

4 3 5 1% 1% 1% 

K k K 

8 11 5 2% 3% 1% 

G 

10 14 8 

2% 3% 2% 

Ghk 

21 21 20 

5% 5% 5% 

Cell Cell 

6 7 

(g) (h) 

425 423 425 423 347 344 

82% 81% 

312 294 

73% 70% 

J 

244 241 

57% 57% 

bJ bJ 

171 155 

40% 37% 

J 

73 86 17% 20% 

BcEFj 

68 53 16% 13% 

35 50 

8% 12% 

CEFg 

94 105 22% 25% 

e 

52 51 12% 12% 22 13 

5% 3% 

28 30 

7% 7% 2 8 

* 2% 

gj 

7 4 2% 1% 8 5 

2% 1% 

B b 

3 4 1% 1% 

k K 

3 9 1% 2% 

g 

5 6 1% 1% 

21 22 

5% 5% 

Cell Cell 

8 9 

(i) (j) 

426 427 426 427 343 332 

81% 78% 

297 282 

70% 66% 

230 200 

54% 47% 

J 

154 135 

36% 32% 

76 65 18% 15% 

67 82 16% 19% 

fH 

46 50 11% 12% 

cEF CEFg 

108 117 

25% 27% 

e DEFg 

53 56 12% 13% 20 29 

5% 7% 

FH 

26 25 

6% 6% 

7 2 

2% * 

gj 

9 11 2% 3% 

ce CdEhk 

4 6 

1% 1% 

b 

1 3 

* 1% 

k 

9 8 2% 2% g 

7 11 2% 3% 

23 28 

5% 7% 

K 

Cell 

10 

(k) 

424 424 348 

82% 

305 

72% 

j 

229 

54% 

J 

151 

36% 

78 18% 

76 18% 

H 

43 10% 

Ef 

102 

24% 

55 13% 19 

4% 

32 

8% 

4 

1% 

4 1% 3 

1% 

--

8 2% 

6 

1% 

15 

4% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8671 681 689 6

79% 80% 81% 

603 618 625 5

71% 72% 73% 

o

455 457 494 4

53% 54% 58% 

Lm

325 309 357 3

38% 36% 42% 

MO

130 148 137 1

15% 17% 16% 

148 161 131 1

17% 19% 15% 

o nO

68 63 64 

8% 7% 8% 

LM

203 177 184 2

24% 21% 22% 

M

126 107 108 1

15% 13% 13% 48 46 35 

6% 5% 4% o 

69 51 57 

8% 6% 7% 

m 

9 10 16 

1% 1% 2% 

9 7 12 1% 1% 1% 

5 9 13 

1% 1% 2% 

l 

5 7 8 

1% 1% 1% 

21 19 8 

2% 2% 1% 

N N 

17 24 13 

2% 3% 2% 

no 

40 42 41 

5% 5% 5% 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q910. Percent indicating degree of usefulness for showing operating cost measured in dollars. 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Bottom 3 Box (Net) 155 16 15 17 18 15 14 18 14 17 11 31 35 29 

4% 4% 4% 4% 4% 4% 3% 4% 3% 4% 3% 4% 4% 3% 

Bottom 2 Box (Net) 110 15 11 12 14 10 6 13 10 11 8 26 26 16 

3% 4% 3% 3% 3% 2% 1% 3% 2% 3% 2% 3% 3% 2% 

G g 

Mean 8.1 8.0 8.2 8.2 8.2 8.3 8.3 8.1 8.1 7.9 8.2 8.1 8.2 8.3 8

J J j 

Standard Deviation 2.26 2.34 2.27 2.24 2.31 2.31 2.15 2.33 2.27 2.29 2.11 2.30 2.27 2.23 2.Standard Error 0.04 0.11 0.11 0.11 0.11 0.11 0.10 0.11 0.11 0.11 0.10 0.08 0.08 0.08 0.Median 9 9 9 9 9 9 9 9 9 8 9 9 9 9 Sigma 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q915. Percent indicating degree of usefulness for showing energy efficiency based on a five-star scale. 

Unweighted Base Weighted Base 

Top 4 Box (Net) 

Top 3 Box (Net) Top 2 Box (Net) (10)Extremely Useful 

9 

8 

7 

Middle 5 Box(Net) 

Middle 3 Box(Net) 

6 

5 

4 

3 

2 1 

Not At All Useful 

Not Sure 

Bottom 4 Box (Net) 

Cell 

Total 1 

(a) (b) 

4259 427 4259 427 2677 216 

63% 51% 

2130 165 

50% 39% 

1450 115 

34% 27% 

923 72 

22% 17% 

527 43 

12% 10% 

680 50 

16% 12% 

547 51 

13% 12% 

1641 179 

39% 42% 

FGJ 

962 116 

23% 27% 

FGJ 

347 40 

8% 9% 

Fk 

472 60 

11% 14% 

cFGJ 

143 16 

3% 4% 

G 

132 12 

3% 3% 

F 

101 17 

2% 4% 

FiJ 

64 9 

2% 2% 

h 

147 26 

3% 6% 

CDFGJ 

176 31 

4% 7% 

CFGIJK 

444 64 

10% 15% 

eFGIJk 

Cell 

2 

(c) 

427 427 261 

61% 

B 

200 

47% 

B 

129 

30% 83 19% 

K 

46 11% 

71 17% 

B 

61 14% 

g 

174 

41% 

FGJ 

98 23% 

FGj 

38 

9% 

F 

43 10% 

fJ 

17 

4% 

G 

15 

4% 

F 

11 

3% 

12 

3% 

GHIk 

13 

3% 

G 

17 

4% 

51 12% 

FGj 

Cell Cell Cell Cell Cell Cell Cell Cell 

3 4 5 6 7 8 9 10 

(d) (e) (f) (g) (h) (i) (j) (k) 

427 427 426 425 423 426 427 424 427 427 426 425 423 426 427 424 249 239 335 323 243 262 306 243 

58% 56% 79% 76% 57% 62% 72% 57% 

B BCDEHIJK BCDEHIK B B BCDEHIK B 

193 184 287 280 188 203 249 181 

45% 43% 67% 66% 44% 48% 58% 43% 

b BCDEHIJK BCDEHIJK b B BCDEHIK 

119 114 218 200 122 146 180 107 

28% 27% 51% 47% 29% 34% 42% 25% 

BCDEHIJK BCDEHIK BDEhK BCDEHIK 

74 77 152 138 65 86 116 60 17% 18% 36% 32% 15% 20% 27% 14% 

BCDEHIJK BCDEHIjK hK BCDEHIK 

45 37 66 62 57 60 64 47 11% 9% 15% 15% 13% 14% 15% 11% 

BCDEk BcdE E bE BcdEk 

74 70 69 80 66 57 69 74 17% 16% 16% 19% 16% 13% 16% 17% 

B B b BI b b B 

56 55 48 43 55 59 57 62 13% 13% 11% 10% 13% 14% 13% 15% 

g G 

179 185 107 121 181 179 145 191 

42% 43% 25% 28% 43% 42% 34% 45% 

FGJ FGJ FGJ FGJ Fg FGJ 

106 116 57 68 101 108 75 117 

25% 27% 13% 16% 24% 25% 18% 28% 

FGJ FGJ FGJ FGJ f FGJ 

41 34 18 33 35 43 39 26 10% 8% 4% 8% 8% 10% 9% 6% 

Fk F F F FK Fk 

45 62 29 30 51 55 27 70 11% 15% 7% 7% 12% 13% 6% 17% 

fgJ CdFGJ FGJ FGJ CDFGhJ 

20 20 10 5 15 10 9 21 

5% 5% 2% 1% 4% 2% 2% 5% 

fGiJ fGiJ G FGIJ 

17 14 2 10 25 12 13 12 

4% 3% * 2% 6% 3% 3% 3% 

F F F BceFGIJK F F F 

13 9 6 9 12 8 5 11 

3% 2% 1% 2% 3% 2% 1% 3% 

j j 

7 6 6 4 3 4 8 5 2% 1% 1% 1% 1% 1% 2% 1% 

13 18 10 2 18 19 9 19 

3% 4% 2% * 4% 4% 2% 4% 

G Gj G Gj fGj G fGj 

22 25 10 9 21 13 11 17 

5% 6% 2% 2% 5% 3% 3% 4% 

FGj FGIJ FGj 

50 47 24 25 58 43 35 47 12% 11% 6% 6% 14% 10% 8% 11% 

FGj FG FGJ FG FG 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8477 488 658 5

56% 57% 77% 

LMO 

365 377 567 3

43% 44% 67% 

LMO

244 233 418 2

29% 27% 49% 

LMO 

155 151 290 1

18% 18% 34% 

LMO

89 82 128 110% 10% 15% 

LM L

121 144 149 1

14% 17% 18% 

lo

112 111 91 1

13% 13% 11% 

353 364 228 3

41% 43% 27% 

N N 

214 222 125 2

25% 26% 15% 

N N 

78 75 51 

9% 9% 6% 

N N 

103 107 59 1

12% 13% 7% 

N N 

33 40 15 

4% 5% 2% 

N No 

27 31 12 

3% 4% 1% 

N N 

28 22 15 

3% 3% 2% 

N 

21 13 10 

2% 2% 1% 

NO 

39 31 12 

5% 4% 1% 

N N 

48 47 19 

6% 6% 2% 

N N 

115 97 49 1

13% 11% 6% 

N N 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. 
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q915. Percent indicating degree of usefulness for showing energy efficiency based on a five-star scale. 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Weighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

Bottom 3 Box (Net) 312 52 36 33 33 22 15 33 31 22 35 88 66 37 

7% 12% 8% 8% 8% 5% 4% 8% 7% 5% 8% 10% 8% 4% 

cDEFGHIJk fGj G G G G fGj mNO N 

Bottom 2 Box (Net) 211 35 25 20 24 16 6 21 23 17 24 60 44 22 

5% 8% 6% 5% 6% 4% 1% 5% 5% 4% 6% 7% 5% 3% 

DFGhJ G G G G G G G G N N 

Mean 7.1 6.4 6.9 6.8 6.7 8.0 7.9 6.7 7.0 7.6 6.6 6.7 6.8 8.0 6

B B BCDEHIJK BCDEHIJK BK BCDEHIK LMO 

Standard Deviation 2.65 2.93 2.68 2.63 2.69 2.41 2.21 2.69 2.65 2.47 2.64 2.81 2.66 2.31 2.Standard Error 0.04 0.15 0.13 0.13 0.13 0.12 0.11 0.13 0.13 0.12 0.13 0.10 0.09 0.08 0.Median 8 7 7 7 7 9 8 7 7 8 7 7 7 9 Sigma 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q920. Which of the following types of controls do you prefer on a dishwasher? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

1852 192 190 180 189 181 180 190 183 174 

43% 45% 44% 42% 44% 42% 42% 45% 43% 41% Touchpad controls 

348 36 32 40 40 35 27 35 42 32 

8% 8% 7% 9% 9% 8% 6% 8% 10% 7% 

g 

Buttons 

244 25 25 21 24 26 23 28 19 30 

6% 6% 6% 5% 6% 6% 5% 7% 4% 7% Rotary dial 

539 51 44 57 60 49 67 47 58 51 

13% 12% 10% 13% 14% 12% 16% 11% 14% 12% 

c CfH 

A combination of a touchpad, buttons, or dials 

1276 123 136 129 114 135 128 123 124 140 

30% 29% 32% 30% 27% 32% 30% 29% 29% 33% 

e e 

I have no preference. 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 193 

46% 29 

7% 

23 

5% 

55 13% 

124 

29% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8382 369 361 3

45% 43% 42% 68 80 62 

8% 9% 7% 

50 45 49 

6% 5% 6% 

95 117 116 111% 14% 14% 

259 243 263 2

30% 28% 31% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q102. Gender 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

1907 190 189 202 196 184 193 181 180 201 

45% 44% 44% 47% 46% 43% 45% 43% 42% 47% 

Male 

2352 237 238 225 231 242 232 242 246 226 

55% 56% 56% 53% 54% 57% 55% 57% 58% 53% 

Female 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 191 

45% 

233 

55% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8379 398 377 3

44% 47% 44% 

o 

475 456 474 4

56% 53% 56% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q106. Age Ranges 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

590 57 57 64 51 64 56 57 61 53 

14% 13% 13% 15% 12% 15% 13% 13% 14% 12% 18-29(net) 

193 22 19 20 18 20 16 20 22 15 

5% 5% 4% 5% 4% 5% 4% 5% 5% 4% 18 - 24 

397 35 38 44 33 44 40 37 39 38 

9% 8% 9% 10% 8% 10% 9% 9% 9% 9% 25 - 29 

1846 179 182 189 207 167 167 195 183 191 

43% 42% 43% 44% 48% 39% 39% 46% 43% 45% 

bcFG FG 

30-49(net) 

347 42 32 34 43 30 33 31 37 32 

8% 10% 7% 8% 10% 7% 8% 7% 9% 7% 30 - 34 

493 52 44 52 49 46 41 53 50 53 

12% 12% 10% 12% 11% 11% 10% 13% 12% 12% 35 - 39 

348 35 41 29 38 31 34 37 33 34 

8% 8% 10% 7% 9% 7% 8% 9% 8% 8% 40 - 44 

658 50 65 74 77 60 59 74 63 72 

15% 12% 15% 17% 18% 14% 14% 17% 15% 17% 

B Bg B B 

45 - 49 

1237 124 116 118 115 140 137 117 120 123 

29% 29% 27% 28% 27% 33% 32% 28% 28% 29% 

cdeh e 

50-64(net) 

459 44 47 39 45 51 50 45 46 51 

11% 10% 11% 9% 11% 12% 12% 11% 11% 12% 50 - 54 

447 53 38 46 39 50 44 38 46 44 

10% 12% 9% 11% 9% 12% 10% 9% 11% 10% 

c

 55 - 59 

331 27 31 33 31 39 43 34 28 28 

8% 6% 7% 8% 7% 9% 10% 8% 7% 7% 

Bij 

60 - 64 

586 67 72 56 54 55 65 54 62 60 

14% 16% 17% 13% 13% 13% 15% 13% 15% 14% 

K ehK K K K 

65 and over 

47.2 47.2 48.0 46.9 46.8 47.5 48.4 47.0 47.1 47.6 

K K k 

Mean 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 

70 17% 

ej 

21 

5% 

49 12% 

e

186 

44% 

33 

8% 

53 13% 36 

8% 

64 15% 

127 

30% 41 10% 49 12% 

37 

9% 

41 10% 

45.9 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8114 115 120 1

13% 13% 14% 41 38 36 

5% 4% 4% 

73 77 84 

9% 9% 10% 

361 396 334 3

42% 46% 39% 

lN 

74 77 63 

9% 9% 7% 

96 101 87 111% 12% 10% 76 67 65 

9% 8% 8% 

115 151 119 1

13% 18% 14% 

LN

240 233 277 2

28% 27% 33% 

LMO 

91 84 101 11% 10% 12% 91 85 94 11% 10% 11% 

58 64 82 

7% 7% 10% 

Lo

139 110 120 1

16% 13% 14% 

M 

47.6 46.8 47.9 47

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: US Respondents 

Q174. Region 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

1108 108 119 120 102 122 118 98 98 120 

26% 25% 28% 28% 24% 29% 28% 23% 23% 28% 

i hi i 

East 

1089 110 92 111 125 107 103 115 107 107 

26% 26% 22% 26% 29% 25% 24% 27% 25% 25% 

Cg c 

Midwest 

1193 104 135 113 107 127 119 119 132 121 

28% 24% 32% 26% 25% 30% 28% 28% 31% 28% 

BdE b Be 

South 

869 105 81 83 93 70 85 91 89 79 

20% 25% 19% 19% 22% 16% 20% 22% 21% 19% 

CdFJ F f f 

West 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 103 

24% 

112 

26% 

c 

116 

27% 

93 22% 

F 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8227 222 240 1

27% 26% 28% 

o O 

202 236 210 2

24% 28% 25% 

l 

239 220 246 2

28% 26% 29% 

186 176 155 1

22% 21% 18% 

n 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q190. What type of Internet connection do you have for your home computer or other primary computer? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

7 1 - - - - 1 5 - -

* * - - - - * 1% - -

bCDEFIJK 

14.4k modem 

30 4 2 3 2 5 4 2 2 4 

1% 1% * 1% * 1% 1% * * 1% 

28.8k modem 

14 2 - 1 - 2 4 2 1 1 

* * - * - * 1% * * * 

CE 

33.6k modem 

648 60 65 61 64 70 63 69 73 63 

15% 14% 15% 14% 15% 16% 15% 16% 17% 15% 

56k modem 

1740 159 173 160 180 178 186 167 176 183 

41% 37% 41% 37% 42% 42% 44% 39% 41% 43% 

bd b 

Cable modem 

101 13 17 9 10 11 7 7 8 9 

2% 3% 4% 2% 2% 3% 2% 2% 2% 2% 

GHi 

T1 or T3 line 

22 1 - 3 4 4 1 2 1 4 

1% * - 1% 1% 1% * * * 1% 

c C C C 

ISDN line 

1438 158 137 159 139 138 142 145 145 135 

34% 37% 32% 37% 33% 32% 33% 34% 34% 32% 

j j 

ADSL/DSL 

64 5 11 9 8 5 1 5 5 9 

2% 1% 3% 2% 2% 1% * 1% 1% 2% 

G G G G 

Other 

195 24 22 22 20 13 16 19 15 19 

5% 6% 5% 5% 5% 3% 4% 4% 4% 4% 

f 

Not sure 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 

-

-

2 

* 

1 

* 

60 14% 

178 

42% 

10 

2% 2 

* 

140 

33% 

6 

1% 

g 

25 

6% 

F 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8

1 - 1 

* - * 

6 5 9 

1% 1% 1% 

2 1 6 

* * 1% 

m 

125 125 133 1

15% 15% 16% 

332 340 364 3

39% 40% 43% 

30 19 18 

4% 2% 2% 

nO 

1 7 5 

* 1% 1% 

L 

295 298 280 2

35% 35% 33% 

16 17 6 

2% 2% 1% 

N N 

46 42 29 

5% 5% 3% 

N 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q194. Excluding email, how many hours per week do you spend on the Internet or World Wide Web? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

7 - - - - - - - 2 3 

* - - - - - - - * 1% 

bcdefgh 

0 hours 

904 97 94 88 87 85 82 93 84 101 

21% 23% 22% 21% 20% 20% 19% 22% 20% 24% 

1 - 7 hours 

1023 82 107 103 103 114 105 103 106 98 

24% 19% 25% 24% 24% 27% 25% 24% 25% 23% 

B b b B b b B 

8 - 14 hours 

1168 123 114 113 117 109 125 116 119 113 

27% 29% 27% 26% 27% 26% 29% 27% 28% 26% 

15 - 21 hours 

331 42 37 30 37 28 37 27 30 33 

8% 10% 9% 7% 9% 7% 9% 6% 7% 8% 

fh 

22 - 28 hours 

406 44 40 43 45 42 40 40 39 36 

10% 10% 9% 10% 11% 10% 9% 9% 9% 8% 

29 - 35 hours 

196 17 19 19 18 19 10 26 25 21 

5% 4% 4% 4% 4% 4% 2% 6% 6% 5% 

g g g G G G 

36 - 42 hours 

224 22 16 31 20 29 26 18 21 22 

5% 5% 4% 7% 5% 7% 6% 4% 5% 5% 

Chk C 

43+ hours 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 

2 

* 

93 22% 

102 

24% 

b 

119 

28% 30 

7% 

37 

9% 

22 

5% 

G 

19 

4% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8

- - - - - - 

191 175 167 1

22% 20% 20% 

189 206 219 2

22% 24% 26% 

l 

237 230 234 2

28% 27% 27% 79 67 65 

9% 8% 8% 

o 

84 88 82 10% 10% 10% 36 37 29 

4% 4% 3% 

38 51 55 

4% 6% 6% 

lo 

854 854 851 8100% 100% 100% 1
______________________________________________________________________________________ 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity 

Q216. What is the highest level of education you have completed or the highest degree you have received? 

Base: All Respondents 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell Ce

Total 1 2 3 4 5 6 7 8 9 10 1 & 2 3 &4 5 & 6 7 & 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8Weighted Base 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

High School or Less 650 64 73 78 63 65 59 65 64 67 52 137 141 124 1(Net) 15% 15% 17% 18% 15% 15% 14% 15% 15% 16% 12% 16% 17% 15% 

K gK 

Less than high 11 1 3 1 1 1 - 3 1 - - 4 2 1 school * * 1% * * * - 1% * - - * * * 

gjk gjk

 Some high school 39 7 4 3 6 3 2 3 4 6 1 11 9 5 

1% 2% 1% 1% 1% 1% * 1% 1% 1% * 1% 1% 1% 

gK k k

 High school or 600 56 66 74 56 61 57 59 59 61 51 122 130 118 1equivalent (e.g., 14% 13% 15% 17% 13% 14% 13% 14% 14% 14% 12% 14% 15% 14% GED) beK Attended College or 2630 270 257 256 261 276 273 259 259 254 265 527 517 549 5College Degree (Net) 62% 63% 60% 60% 61% 65% 64% 61% 61% 59% 63% 62% 61% 65% 

m 

Some college, but 1259 126 124 132 124 125 130 120 121 125 132 250 256 255 2no degree 30% 30% 29% 31% 29% 29% 31% 28% 28% 29% 31% 29% 30% 30%  Associate’s degree 449 49 41 37 46 56 48 40 44 43 45 90 83 104 

11% 11% 10% 9% 11% 13% 11% 9% 10% 10% 11% 11% 10% 12% 

Dh m

 College (e.g., B.A., 922 95 92 87 91 95 95 99 94 86 88 187 178 190 1B.S.) 22% 22% 22% 20% 21% 22% 22% 23% 22% 20% 21% 22% 21% 22% Attended Graduate 979 93 97 93 103 85 93 99 103 106 107 190 196 178 2School or Graduate 23% 22% 23% 22% 24% 20% 22% 23% 24% 25% 25% 22% 23% 21% Degree (Net) f f Some graduate 340 39 34 32 32 27 39 34 34 32 37 73 64 66 school, but no 8% 9% 8% 7% 7% 6% 9% 8% 8% 7% 9% 9% 7% 8%  degree Graduate school 639 54 63 61 71 58 54 65 69 74 70 117 132 112 1(e.g., M.S., M.D., 15% 13% 15% 14% 17% 14% 13% 15% 16% 17% 17% 14% 15% 13% Ph.D.) bg Sigma 4259 427 427 427 427 426 425 423 426 427 424 854 854 851 8

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 1

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o
 Overlap formulae used. 

Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q210. What is your employment status? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

2184 219 208 222 224 223 207 211 230 208 

51% 51% 49% 52% 52% 52% 49% 50% 54% 49% Employed full time 

457 53 47 40 41 59 45 42 41 47 

11% 12% 11% 9% 10% 14% 11% 10% 10% 11% 

Dehik 

Employed part time 

456 49 39 53 36 36 54 45 51 47 

11% 11% 9% 12% 8% 8% 13% 11% 12% 11% 

ef cEF ef 

Self-employed 

133 7 9 10 21 13 13 23 8 17 

3% 2% 2% 2% 5% 3% 3% 5% 2% 4% 

BCDI BCDfgIk Bi 

Not employed, but looking for work 

100 12 12 6 3 12 10 8 12 15 

2% 3% 3% 1% 1% 3% 2% 2% 3% 4% 

E E E E E DE 

Not employed and not looking for work 

769 72 81 75 74 69 91 71 80 86 

18% 17% 19% 18% 17% 16% 21% 17% 19% 20% 

bfhk 

Retired 

253 31 27 29 28 31 25 18 23 15 

6% 7% 6% 7% 7% 7% 6% 4% 5% 4% 

hJ j J J hJ 

Student 

495 45 58 47 50 44 55 64 38 45 

12% 11% 14% 11% 12% 10% 13% 15% 9% 11% 

I i BdFIJ 

Homemaker 

4847 488 481 482 477 487 500 482 483 480 

114% 114% 113% 113% 112% 114% 118% 114% 113% 112% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 232 

55% 

cgj 

42 10% 

46 11% 

12 

3% 

10 

2% 

E 

70 17% 

26 

6% 

j 

49 12% 

487 115% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8427 446 430 4

50% 52% 51% 

100 81 104 

12% 9% 12% 

m 

88 89 90 10% 10% 11% 

16 31 26 

2% 4% 3% 

L 

24 9 22 

3% 1% 3% 

M M 

153 149 160 1

18% 17% 19% 

58 57 56 

7% 7% 7% o 

103 97 99 1

12% 11% 12% 

969 959 987 9113% 112% 116% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q232. Which of the following income categories best describes your total 2005 household income? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

1551 141 158 154 159 162 140 152 161 160 

36% 33% 37% 36% 37% 38% 33% 36% 38% 37% Under 50K (Net) 

174 13 13 22 22 17 19 19 17 17 Less than $15,000 4% 3% 3% 5% 5% 4% 4% 4% 4% 4%302 32 33 26 30 41 13 36 27 29 

7% 7% 8% 6% 7% 10% 3% 9% 6% 7% 

G G G G dGi G G G 

$15,000 to $24,999 

461 43 45 49 43 48 41 41 53 48 $25,000 to $34,999 11% 10% 11% 11% 10% 11% 10% 10% 12% 11%614 53 67 57 64 56 67 56 64 66 $35,000 to $49,999 14% 12% 16% 13% 15% 13% 16% 13% 15% 15%

2252 221 236 224 216 215 240 231 219 228 

53% 52% 55% 52% 51% 50% 56% 55% 51% 53% 

ef 

50K+ (Net) 

930 91 107 87 83 83 97 87 92 104 

22% 21% 25% 20% 19% 19% 23% 21% 22% 24% 

Ef ef 

$50,000 to $74,999 

630 52 65 64 66 77 72 55 56 56 

15% 12% 15% 15% 15% 18% 17% 13% 13% 13% 

BHIJ B 

$75,000 to $99,999 

366 42 40 39 31 30 39 42 40 33 $100,000 to 9% 10% 9% 9% 7% 7% 9% 10% 9% 8% $124,999 160 21 10 18 19 12 12 25 12 18 

4% 5% 2% 4% 4% 3% 3% 6% 3% 4% 

C c CFGIK 

$125,000 to $149,999 

86 7 5 8 7 7 15 13 9 9 

2% 2% 1% 2% 2% 2% 4% 3% 2% 2% 

bCefK c 

$150,000 to $199,999 

35 3 4 3 3 3 5 6 4 2 

1% 1% 1% 1% 1% 1% 1% 1% 1% * $200,000 to $249,999 

45 5 5 5 7 3 - 3 6 6 

1% 1% 1% 1% 2% 1% - 1% 1% 1% 

G G G G g g G G 

$250,000 or more 

456 65 33 49 52 49 45 40 46 39 

11% 15% 8% 11% 12% 12% 11% 9% 11% 9% 

CGHiJK c C c 

Decline to answer 

78.4 80.6 77.2 78.8 78.6 74.8 80.8 81.9 78.4 77.8 

fk fk Mean(In Thousands) 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 164 

39% 

bg 

15 

4% 

35 

8% 

G

50 12% 64 15% 

222 

52% 

99 23% 

67 16% 30 

7% 

13 

3% 

6 1% 

2 

* 

5 

1% 

G 

38 

9% 

75.1 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8299 313 302 3

35% 37% 35% 26 44 36 

3% 5% 4% 

L

65 56 54 

8% 7% 6% 

88 92 89 10% 11% 10% 

120 121 123 1

14% 14% 14% 

457 440 455 4

54% 52% 53% 

198 170 180 1

23% 20% 21% 

m

117 130 149 1

14% 15% 18% 

LO

82 70 69 10% 8% 8% 31 37 24 

4% 4% 3% 

n 

12 15 22 

1% 2% 3% 

l 

7 6 8 

1% 1% 1% 

10 12 3 

1% 1% * 

n N 

98 101 94 11% 12% 11% 

78.8 78.7 77.8 80

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q244. Racial Background 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3479 353 363 341 342 351 349 343 345 354 

82% 83% 85% 80% 80% 82% 82% 81% 81% 83% 

DeK 

White 

247 14 18 30 25 28 25 28 29 24 

6% 3% 4% 7% 6% 7% 6% 7% 7% 6% 

Bc b B b B Bc b 

Black/AfricanAmerican (Net) 

133 4 11 19 12 17 14 16 15 9 

3% 1% 3% 4% 3% 4% 3% 4% 4% 2% 

b Bj B B B B B 

Black 

114 10 7 11 13 11 11 12 14 15 

3% 2% 2% 3% 3% 3% 3% 3% 3% 4% 

c

 African American 

403 46 36 39 45 35 35 36 40 42 

9% 11% 8% 9% 11% 8% 8% 9% 9% 10% Non-White (Net) 

114 14 11 10 14 7 13 11 12 9 Asian or Pacific 3% 3% 3% 2% 3% 2% 3% 3% 3% 2% Islander 

44 5 10 2 5 2 2 1 5 4 

1% 1% 2% * 1% * * * 1% 1% 

DFGH 

Native American or Alaskan native 

70 10 2 12 9 5 6 4 5 10 

2% 2% * 3% 2% 1% 1% 1% 1% 2% 

C CfHi C C 

Mixed racial background 

22 1 1 2 - 5 1 2 4 4 

1% * * * - 1% * * 1% 1% 

E E E

 Other race 

152 16 12 13 17 16 12 18 14 15 Hispanic 4% 4% 3% 3% 4% 4% 3% 4% 3% 4%

1 - - - - - 1 - - -

* - - - - - * - - - Filipino 

116 12 9 15 13 10 13 16 12 7 

3% 3% 2% 4% 3% 2% 3% 4% 3% 2% 

j j 

Decline to answer 

14 2 1 2 2 2 3 - - -

* * * * * * 1% - - -

hij 

Unknown 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 338 

80% 26 

6% 

B 

16 

4% 

B 

10 

2% 

49 12% 13 

3% 8 2% 

dfgH 

7 2% 

c 

2 

* 

19 

4% 

--

9 2% 

2 

* 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8716 683 700 6

84% 80% 82% 

M 

32 55 53 

4% 6% 6% 

L L 

15 31 31 

2% 4% 4% 

L L 

17 24 22 

2% 3% 3% 

82 84 70 10% 10% 8% 25 24 20 

3% 3% 2% 

15 7 4 

2% 1% * 

mNO

12 21 11 

1% 2% 1% 

nO

2 2 6 

* * 1% 

28 30 28 

3% 4% 3% 

- - 1 - - * 

21 28 23 

2% 3% 3% 

3 4 5 

* * 1% 

o O O 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q202. What is your marital status? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

3003 297 299 296 308 311 298 311 293 302 

71% 70% 70% 69% 72% 73% 70% 74% 69% 71% 

k 

Married/Living with partner(Net) 

2725 279 276 262 282 280 269 289 259 275 

64% 65% 65% 61% 66% 66% 63% 68% 61% 64% 

k k DIK

 Married 

278 18 23 34 26 31 29 22 34 27 

7% 4% 5% 8% 6% 7% 7% 5% 8% 6% 

B b b B 

Living with partner 

1256 130 128 131 119 115 127 112 133 125 

29% 30% 30% 31% 28% 27% 30% 26% 31% 29% Not Married(Net) 

639 66 58 68 54 59 67 58 72 65 

15% 15% 14% 16% 13% 14% 16% 14% 17% 15% 

e 

Single, never married 

424 44 48 46 43 41 33 36 43 40 

10% 10% 11% 11% 10% 10% 8% 9% 10% 9% 

g 

Divorced 

59 4 6 3 10 4 9 4 6 8 

1% 1% 1% 1% 2% 1% 2% 1% 1% 2% 

d d

 Separated 

134 16 16 14 12 11 18 14 12 12 

3% 4% 4% 3% 3% 3% 4% 3% 3% 3% 

k

 Widowed 

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 288 

68% 

254 

60% 

34 

8% 

Bh 

136 

32% 

h 

72 17% 

e

50 12% 

G

5 1% 

9 2% 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8596 604 609 6

70% 71% 72% 

555 544 549 5

65% 64% 65% 

41 60 60 

5% 7% 7% 

l L

258 250 242 2

30% 29% 28% 

124 122 126 1

15% 14% 15% 

92 89 74 11% 10% 9% 

10 13 13 

1% 2% 2% 

32 26 29 

4% 3% 3% 

854 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q204. Including you, how many adults (age 18 or over) live in your household? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427Weighted Base 4259 427 427 427 427 426 425 423 426 427

735 71 76 78 76 77 69 73 82 64 

17% 17% 18% 18% 18% 18% 16% 17% 19% 15% 

j 

1 

2696 283 274 263 267 250 281 269 255 280 

63% 66% 64% 62% 63% 59% 66% 64% 60% 66% 

Fi Fi Fi 

2 

581 54 52 64 59 71 53 51 56 65 

14% 13% 12% 15% 14% 17% 12% 12% 13% 15% 

bcgh 

3 

184 13 17 19 18 16 18 23 25 14 

4% 3% 4% 4% 4% 4% 4% 5% 6% 3% 

b Bj 

4 

60 5 8 3 7 124 7 6 4 

1% 1% 2% 1% 2% 3% 1% 2% 1% 1% 

bDGJK 

5+ 

2.1 2.1 2.1 2.1 2.1 2.2 2.1 2.2 2.1 2.1 

b 

Mean Std. Dev. 0.9 0.7 0.8 0.8 0.8 0.9 0.7 1.6 0.8 0.8Median 2 2 2 2 2 2 2 2 2 2

4256 426 427 427 427 426 425 423 424 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell 

10 

(k) 

424 424 

69 16% 

274 

65% 

f 

56 13% 21 

5% 4 

1% 

2.1 

0.9 

2 

424 100% 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8147 154 146 1

17% 18% 17% 

557 530 531 5

65% 62% 62% 

106 123 124 1

12% 14% 15% 30 37 34 

4% 4% 4% 

13 10 16 

2% 1% 2% 

2.1 2.1 2.1 2

0.8 0.8 0.8 1

2 2 2 

853 854 851 8100% 100% 100% 1
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q206. How many children under the age of 18 live in your household? 

Unweighted Base Weighted Base 

0 

1 

2 3 

4 

5+ Decline to answer 

Total 

(a) 

4259 4259 2772 

65% 

658 

15% 

552 

13% 

190 

4% 

57 

1% 

29 

1% 

1 

* 

Cell 

1 

(b) 

427 427 274 

64% 

72 17% 

52 12% 

22 

5% 5 1% 

2 

* 

--

Cell 

2 

(c) 

427 427 275 

64% 

62 15% 

56 13% 

20 

5% 8 2% 

I 

6 

1% 

EG 

--

Cell 

3 

(d) 

427 427 290 

68% 

eH 

56 13% 

50 12% 

20 

5% 6 1% 

i 

5 

1% 

EG 

--

Cell 

4 

(e) 

427 427 264 

62% 

74 17% 

dj 

56 13% 

25 

6% 

G 

8 2% 

I 

-

-

--

Cell 

5 

(f) 

426 426 281 

66% 

69 16% 

50 12% 

16 

4% 8 2% 

I 

2 

* 

--

Cell Cell 

6 7 

(g) (h) 

425 423 425 423 287 256 

68% 61% 

eH 

68 68 16% 16% 

52 75 12% 18% 

BcDeFGIJk 

13 17 

3% 4% 5 5 1% 1% 

- 2 

- * 

- -- -

Cell 

8 

(i) 

426 426 291 

68% 

EH 

64 15% 

50 12% 

15 

4% 1 

* 

5 

1% 

EG 

--

Cell 

9 

(j) 

427 427 285 

67% 

h 

55 13% 

54 13% 

24 

6% 

g 

4 

1% 

5 

1% 

EG 

-

-

Cell 

10 

(k) 

424 424 269 

63% 

70 17% 

57 13% 

18 

4% 

7 2% 

I 

2 

* 

1 

* 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8549 554 568 5

64% 65% 67% 

134 130 137 1

16% 15% 16% 

108 106 102 1

13% 12% 12% 

42 45 29 

5% 5% 3% 

n 

13 14 13 

2% 2% 2% 

o 

8 5 2 

1% 1% * 

n 

- - - - - - 

0.6 0.6 0.7 0.6 0.7 0.6 0.5 0.7 0.6 0.6 

Gi Gi GI 

Mean Std. Dev. 1.0 1.0 1.1 1.1 1.0 1.1 0.9 1.1 1.0 1.1

4259 427 427 427 427 426 425 423 426 427 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

0.7 

1.0 

424 100% 

0.7 

n 

1.1 

854 100% 

0.7 

1.1 

854 100% 

0.6 

1.0 

851 100% 

0

1

81
Job # J28280 Appliance Labeling Study Harris Interactive 

Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Base: All Respondents 

Q234 Which of the following ranges best describes your household’s total investable assets? 

Cell Cell Cell Cell Cell Cell Cell Cell Cell Cell 

Total 1 2 3 4 5 6 7 8 9 10 

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) 

Unweighted Base 4259 427 427 427 427 426 425 423 426 427 424Weighted Base 4259 427 427 427 427 426 425 423 426 427 424

908 93 98 87 96 81 83 97 101 93 79 

21% 22% 23% 20% 22% 19% 20% 23% 24% 22% 19% 

fk 

Less than $10,000 

290 26 30 20 32 30 23 31 31 34 33 

7% 6% 7% 5% 7% 7% 5% 7% 7% 8% 8% 

d D d 

$10,000 - $24,999 

397 45 37 47 37 43 31 35 35 36 51 

9% 11% 9% 11% 9% 10% 7% 8% 8% 8% 12% 

g g Ghij 

$25,000 - $49,999 

440 45 45 55 32 49 42 46 45 40 41 

10% 11% 11% 13% 7% 12% 10% 11% 11% 9% 10% 

E E e 

$50,000 - $99,999 

343 32 32 28 34 48 44 32 30 31 32 

8% 7% 7% 7% 8% 11% 10% 8% 7% 7% 8% 

bcDhIJk Di 

$100,000 - $249,999 

260 25 32 26 20 19 34 29 23 27 25 

6% 6% 7% 6% 5% 4% 8% 7% 5% 6% 6% 

ef EF 

$250,000 - $499,999 

82 9 9 6 7 6 14 8 7 11 5 

2% 2% 2% 1% 2% 1% 3% 2% 2% 3% 1% 

dfK 

$500,000 - $749,999 

49 4 3 6 7 3 4 7 6 6 3 

1% 1% 1% 1% 2% 1% 1% 2% 1% 1% 1%

$750,000 - $999,999 

73 11 9 6 7 6 9 5 7 9 4 

2% 3% 2% 1% 2% 1% 2% 1% 2% 2% 1% 

k 

$1,000,000 ­ $2,499,999 

13 3 - 2 1 1 - - 2 2 2 

* 1% - * * * - - * * * 

cgh 

$2,500,000 - $4,999,999 

5 1 - 1 2 1 - - - - -

* * - * * * - - - - - $5,000,000 or more 

635 68 59 56 66 67 70 62 70 61 56 

15% 16% 14% 13% 15% 16% 16% 15% 16% 14% 13% 

Decline to answer 

147 13 18 18 18 11 15 13 11 19 11 

3% 3% 4% 4% 4% 3% 4% 3% 3% 4% 3% 

Not sure 

617 52 55 69 68 61 56 58 58 58 82 

14% 12% 13% 16% 16% 14% 13% 14% 14% 14% 19% 

b BCfGHIJ 

Unknown 

4259 427 427 427 427 426 425 423 426 427 424 

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Sigma 

Proportions/Means: Columns Tested (5%, 10% risk level) - b/c/d/e/f/g/h/i/j/k - l/m/n/o Overlap formulae used. ______________________________________________________________________________________ 

Cell Cell Cell Ce

1 & 2 3 &4 5 & 6 7 & 

(l) (m) (n) 

854 854 851 8854 854 851 8191 183 164 1

22% 21% 19% 

56 52 53 

7% 6% 6% 

82 84 74 10% 10% 9% 

90 87 91 11% 10% 11% 

64 62 92 

7% 7% 11% 

LMO 

57 46 53 

7% 5% 6% 

18 13 20 

2% 2% 2% 

7 13 7 

1% 2% 1% 

20 13 15 

2% 2% 2% 

3 3 1 

* * * 

1 3 1 

* * * 

o 

127 122 137 1

15% 14% 16% 31 36 26 

4% 4% 3% 

107 137 117 1

13% 16% 14% 

L 

854 854 851 8100% 100% 100% 1
22 December 2006 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Page Table Title 

1 1 Q415. Which of these types of appliances, if any, have you purchased in the past two years? 2 2 Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? Refrigerator 3 3 Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? Dishwasher 4 4 Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? Clothes washer 5 5 Q421. Which of the following best describes your role in deciding which appliance(s) to purchase? Clothes dryer 6 6 Q430. Thinking about your purchase of the appliance, did you visit a retail showroom to look at the product before your purchase? 7 7 Q435. Do you recall seeing a label describing energy characteristics attached to the appliance? 8 8 Q440. To the best of your knowledge, was the color of the energy label...? 9 9 Q445. Using a scale from 0 to 10, where 0 is not at all useful and 10 is extremely useful, how useful was the energy label in your most recent purchase decision? 

11 10 Q450. In the next two years, are you likely to shop for a new refrigerator, dishwasher, clothes washer or clothes dryer? 12 11 Q455. Which of the following best describes your most likely role in deciding which appliance to purchase? 13 12 Q510. Would any of this information be useful to you in making your purchase decision? Refrigerator 14 13 Q510. Would any of this information be useful to you in making your purchase decision? Dishwasher 15 14 Q515. Parts of label found most useful

Refrigerator 

18 15 Q515. Parts of label found most useful

Dishwasher 

21 16 Q520. Based on this information, can you tell how much it typically costs to operate this model for one year? Refrigerator 22 17 Q520. Based on this information, can you tell how much it typically costs to operate this model for one year? Dishwasher 23 18 Q522. How much would it typically cost to operate this model for one year? Refrigerator 24 19 Q522. How much would it typically cost to operate this model for one year using an electric water heater? Dishwasher 25 20 Q521. Now, we would like to ask you some questions about energy use. to operate this model for one year? Refrigerator 26 21 Q521. Now, we would like to ask you some questions about energy use. to operate this model for one year? Dishwasher 27 22 Q525. How much energy is typically required to operate this model for one year? Refrigerator 28 23 Q525. How much energy is typically required to operate this model for one year? Dishwasher 29 24 Q530. Now, we would like to ask you some questions about energy efficiency. model typically compares to the energy efficiency of all refrigerators sold in the market? Refrigerator 30 25 Q530. Now, we would like to ask you some questions about energy efficiency. model typically compares to the energy efficiency of all dishwashers sold in the market? 

Dishwasher 

31 26 Q535. How would you rate this model in terms of typical energy efficiency compared to all refrigerators sold in the market? Refrigerator 32 27 Q535. How would you rate this model in terms of typical energy efficiency compared to all dishwashers sold in the market? Dishwasher 33 28 Q540. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice sold in the market? Refrigerator 
22 December 2006 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Page Table Title 

34 29 Q540. Based on this information, can you tell how the energy efficiency of this model typically compares to the energy efficiency of all similarly-sized dishwashers sold in the market? 

Dishwasher 

35 30 Q545. How would you say this model is in terms of typical energy efficiency compared to all similarly-sized refrigerators with a side-mounted freezer, automatic defrost, and through-the door ice Refrigerator 36 31 Q545. How would you say this model is in terms of typical energy efficiency compared to all similarly-sized dishwashers sold in the market? Dishwasher 37 32 Q606. Can rank according to yearly operating costs - refrigerator 38 33 Q606. Can rank according to yearly operating costs - dishwasher 39 34 Q615. Ranked Most Expensive - refrigerator 40 35 Q615. Ranked 2nd Most Expensive - refrigerator 41 36 Q615. Ranked 3rd Most Expensive - refrigerator 42 37 Q615. Ranked 4th Most Expensive - refrigerator 43 38 Q615. Ranked Most Expensive - dishwasher 44 39 Q615. Ranked 2nd Most Expensive - dishwasher 45 40 Q615. Ranked 3rd Most Expensive - dishwasher 46 41 Q615. Ranked 4th Most Expensive - dishwasher 47 42 Q615. Please rank these refrigerators according to their typical yearly operating costs, starting with the most expensive to operate, and then moving to the second most expensive to operate, and then the third most expensive to operate. Refrigerator 48 43 Q615. Please rank these dishwashers according to their typical yearly operating costs, starting with the most expensive to operate, and then moving to the second most expensive to operate, and then the third most expensive to operate. Dishwasher 49 44 Q620. What is the difference in typical yearly operating costs, measured in dollars, between these two models? Refrigerator 50 45 Q620. What is the difference in typical yearly operating costs, measured in dollars, between these two models? Dishwasher 51 46 Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Refrigerator 

53 47 Q625 On a scale of 0 to 10, with 0 being "not at all important" and 10 being "extremely important," how important to you is the difference in typical yearly operating costs between these two models? Please use the information regarding yearly operating costs using an electric water heater. 

Dishwasher 

55 48 Q631. Can rank according to their typical energy efficiency - Refrigerator 56 49 Q631. Can rank according to their typical energy efficiency - Dishwashers 57 50 Q640. Ranked Most Energy Efficient - refrigerator 58 51 Q640. Ranked 2nd Most Energy Efficient - refrigerator 59 52 Q640. Ranked 3rd Most Energy Efficient - refrigerator 60 53 Q640. Ranked Least Energy Efficient - refrigerator 61 54 Q640. Ranked Most Energy Efficient - dishwasher 62 55 Q640. Ranked 2nd Most Energy Efficient - dishwasher 63 56 Q640. Ranked 3rd Most Energy Efficient - dishwasher 64 57 Q640. Ranked Least Energy Efficient - dishwasher 65 58 Q640. Please rank these refrigerators according to their typical energy efficiency, starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. Refrigerator 66 59 Q640. Please rank these Dishwashers according to their typical energy efficiency, starting with the most energy efficient, and then moving to the second most energy efficient, and then the third most energy efficient. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. Dishwasher 
22 December 2006 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Page Table Title 

67 60 Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? Refrigerator 69 61 Q645. On a scale of 0 to 10, with 0 being "not at all important" and 10 being being extremely important, how important to you is the difference in typical energy efficiency between these two models? Dishwasher 71 62 Q651. Can rank according to their typical energy use - Refrigerators 72 63 Q651. Can rank according to their typical energy use - Dishwashers 73 64 Q660. Uses the Most Energy - refrigerator 74 65 Q660. Uses the 2nd Most Energy - refrigerator 75 66 Q660. Uses the 3rd Most Energy - refrigerator 76 67 Q660. Uses the Least Energy - refrigerator 77 68 Q660. Uses the Most Energy - dishwasher 78 69 Q660. Uses the 2nd Most Energy - dishwasher 79 70 Q660. Uses the 3rd Most Energy - dishwasher 80 71 Q660. Uses the Least Energy - dishwasher 81 72 Q660. Please rank these refrigerators according to the typical amount of energy they use each year, starting with the one that uses the most energy, and then moving to the one that uses the second most amount of energy, and then the third most amount of energy. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. Refrigerator 82 73 Q660. Please rank these dishwashers according to the typical amount of energy they use each year, starting with the one that uses the most energy, and then moving to the one that uses the second most amount of energy, and then the third most amount of energy. To rank the labels, please left click and hold down your mouse button to "drag and drop" each label where you believe it belongs. Dishwasher 83 74 Q665. What is the difference in typical yearly energy use, measured in kilowatt-hours (kWh), between these two models? Refrigerator 84 75 Q665. What is the difference in typical yearly energy use, measured in kilowatt-hours (kWh), between these two models? Dishwasher 85 76 Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being extremely important, how important is the difference in typical yearly energy use between these two models? 

Refrigerator 

87 77 Q670. On a scale of 0 to 10, with 0 being "not at all important" and 10 being extremely important, how important is the difference in typical yearly energy use between these two models? 

Dishwasher 

89 78 Q680. Can you tell, from the information provided, if one refrigerator has a higher overall quality than the other? 90 79 Q680. Can you tell, from the information provided, if one dishwasher has a higher overall quality than the other? 91 80 Q685. Which refrigerator has the highest overall quality? 92 81 Q685. Which dishwasher has the highest overall quality? 93 82 Q694 Based on this information, which of these refrigerators, if any, qualify for the federal program? 94 83 Q694 Based on this information, which of these dishwashers, if any, qualify for the federal program? 95 84 Q692. Based on this information, can you tell if any of the refrigerators qualify for the federal governments Energy Star program? 96 85 Q692. Based on this information, can you tell if any of the dishwashers qualify for the federal governments Energy Star program? 97 86 Q725. Area label selected that shows a product qualifies for ES program Refrigerator Label L 98 87 Q725. Area label selected that shows a product qualifies for ES program Refrigerator Label M 99 88 Q725. Area label selected that shows a product qualifies for ES program Refrigerator Label J 

100 89 Q725. Area label selected that shows a product qualifies for ES program Refrigerator Label K 
22 December 2006 

Job # J28280 Appliance Labeling Study Harris Interactive Fielding Period: October, 2006 Weighted to the U.S. General Adult Population - Propensity Page Table Title 

101 90 Q725. Area label selected that shows a product qualifies for ES program Dishwasher Label L 102 91 Q725. Area label selected that shows a product qualifies for ES program Dishwasher Label M 103 92 Q725. Area label selected that shows a product qualifies for ES program Dishwasher Label J 104 93 Q725. Area label selected that shows a product qualifies for ES program Dishwasher Label K 105 94 Q705 Would you be willing to pay more for one of these two models? Refrigerators 106 95 Q705 Would you be willing to pay more for one of these two models? Dishwasher 107 96 Q707. Willingness to Pay More for a Particular Model Refrigerators 108 97 Q707. Willingness to Pay More for a Particular Model Dishwasher 109 98 Q710. Additional Amount Would Pay For Model K? Refrigerators 110 99 Q710. Additional Amount Would Pay For Model M? Refrigerators 111 100 Q710. Additional Amount Would Pay For Model K? Dishwasher 112 101 Q710. Additional Amount Would Pay For Model M? Dishwasher 113 102 Q715. Reasons for willingness to pay more for model K Refrigerators 116 103 Q715. Reasons for willingness to pay more for model M Refrigerators 118 104 Q715. Reasons for willingness to pay more for model K Dishwashers 121 105 Q715. Reasons for willingness to pay more for model M Dishwashers 124 106	 Q800. Earlier you said you purchased a new refrigerator in the past two years. Refrigerators come in several standard designs or configurations, which of these designs best describes your new refrigerator? 125 107 Q805. Apart from the design in Q800, did you consider or shop for any of these other designs of refrigerator? 126 108 Q810. Leaving aside the size of the refrigerator and other features, which of these standard refrigerator designs is the most energy-efficient, or do they all use the same amount of energy? 127 109 Q905. Percent indicating degree of usefulness for showing amount of energy use in kilowatt-hours. 129 110 Q910. Percent indicating degree of usefulness for showing operating cost measured in dollars. 131 111 Q915. Percent indicating degree of usefulness for showing energy efficiency based on a five-star scale. 133 112 Q920. Which of the following types of controls do you prefer on a dishwasher? 134 113 Q102. Gender 135 114 Q106. Age Ranges 136 115 Q174. Region 137 116 Q190. What type of Internet connection do you have for your home computer or other primary computer? 138 117 Q194. Excluding email, how many hours per week do you spend on the Internet or World Wide Web? 139 118 Q216. What is the highest level of education you have completed or the highest degree you have received? 140 119 Q210. What is your employment status? 141 120 Q232. Which of the following income categories best describes your total 2005 household income? 142 121 Q244. Racial Background 143 122 Q202. What is your marital status? 144 123 Q204. Including you, how many adults (age 18 or over) live in your household? 145 124 Q206. How many children under the age of 18 live in your household? 146 125 Q234 Which of the following ranges best describes your household’s total investable assets?