UNITED STATES DISTRICT COURT 

NORTHERN DISTRICT OF ILLINOIS... E c E I v ED 

EASTERN DIVISION K 

FEDERAL TRADE COMMISSION, 

Plaintiff, 

V. 

AMERICAN YELLOW BROWSER, INC., 

a Delaware corporation, 

AMERICAN YELLOW GROUP INC., 

a Delaware corporation, 

DISTRIBUTION H.E.P. INC., 

a Quebec, Canada, corporation, also doing 

business as American Yell ow Distribution 

and Medical Yell ow Directories Inc., 

OFFICIAL YELLOW GUIDE INC., 

a Delaware corporation, 

PUBLICATION A.A.P. INC., 

a Quebec, Canada, corporation, also doing 

business as All American Pages and 

Official Yell ow Guide, 

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PUBLICATION A.Y.B. INC., ) 

a Quebec, Canada, corporation, also doing ) 

business as American Yellow Browser Inc., ) 

American Yellow Group Inc., and All ) 

American Pages Inc., ) 

PUBLICATIONS A.Y.D. INC., 

a Quebec, Canada, corporation, 

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IV AN CHERNEY, individually and as an officer ) 

of American Yellow Browser, Inc., ) 

Distribution H.E.P. Inc., Publication ) 

A.A.P. Inc., and Publication A.Y.B. Inc., ) 

and also doing business as American Yell ow) 

Corporation Inc., General Credit ) 

Case No. 

15CV2047 

MAR X 9 2015 

THOMAS G. BRUTON 

CLERK, U.S. DISTRICT COUI~l 

JUDGE NORGLE 

MAG. JUDGE COLE 
Protection Inc., and Credit Bureau 

Recovery, and 

) 

) 

) 

GERMAN LEBEDEV, individually and as an ) 

officer of American Yellow Browser, Inc., ) 

Publication A.A.P. Inc., Publication ) 

A.Y.B. Inc., and Publications A.Y.D. Inc., ) 

and also doing business as American ) 

Yellow Directories Inc., ) 

Defendants. 

) 

) _______________________________ ) 

COMPLAINT FOR PERMANENT INJUNCTION 

AND OTHER EQUITABLE RELIEF 

Plaintiff, the Federal Trade Commission ("FTC"), for its Complaint alleges: 

1. The FTC brings this action under Section 13(b) ofthe Federal Trade Commission 

Act ("FTC Act"), 15 U.S.C. § 53(b), to obtain temporary, preliminary, and permanent injunctive 

relief, rescission or reformation of contracts, restitution, the refund of monies paid, disgorgement 

of ill-gotten monies, and other equitable relief for Defendants' acts or practices in violation of 

Section 5(a) ofthe FTC Act, 15 U.S.C. § 45(a). 

JURISDICTION AND VENUE 

2. This Court has subject matter jurisdiction pursuant to 28 U.S.C. §§ 1331, 1337(a), 

and 1345, and 15 U.S.C. §§ 45(a) and 53(b). 

3. Venue is proper in this district under 28 U.S.C. § 139l(b), (c), and (d) and 

15 U.S.C. § 53(b). 

PLAINTIFF 

4. The FTC is an independent agency of the United States Government created by 

statute. 15 U.S.C. §§ 41-58. The FTC enforces Section 5(a) ofthe FTC Act, 15 U.S.C. § 45(a), 

which prohibits unfair or deceptive acts or practices in or affecting commerce. 

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5. The FTC is authorized to initiate federal district court proceedings, by its own 

attorneys, to enjoin violations of the FTC Act and to secure such equitable relief as may be 

appropriate in each case, including rescission or reformation of contracts, restitution, the refund 

of monies paid, and the disgorgement of ill-gotten monies. 15 U.S.C. §§ 53(b) and 56(a)(2)(A). 

DEFENDANTS 

6. Defendant American Yell ow Browser, Inc., is a Delaware corporation with its 

registered address at 2711 Centerville Road, Suite 400, Wilmington, Delaware 19808. 

American Yell ow Browser transacts or has transacted business in this district and throughout the 

United States. 

7. Defendant American Yell ow Group Inc. is a Delaware corporation with its 

registered address at 341 Raven Circle, Wyoming, Delaware 19934. American Yellow Group 

transacts or has transacted business in this district and throughout the United States. 

8. Defendant Distribution H.E.P. Inc., also doing business as American Yellow 

Distribution and Medical Yellow Directories Inc., is a Quebec, Canada, corporation, with its 

address at 807-603 rue Robert-Elie, Laval, Quebec H7NY39, Canada. Distribution H.E.P. 

transacts or has transacted business in this district and throughout the United States. 

9. Defendant Official Yell ow Guide Inc. is a Delaware corporation with its 

registered address at 341 Raven Circle, Wyoming, Delaware 19934. Official Yellow Guide 

transacts or has transacted business in this district and throughout the United States. 

10. Defendant Publication A.A.P. Inc., also doing business as All American Pages 

and Official Yell ow Guide, is a Quebec, Canada, corporation, with its address at 302-2101 boul. 

Rene-Levesque 0, Montreal, Quebec H3H2P9, Canada. Publication A.A.P. transacts or has 

transacted business in this district and throughout the United States. 

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11 . Defendant Publication A.Y.B. Inc., also doing business as American Yellow 

Browser, Inc., American Yellow Group Inc., and All American Pages Inc., is a Quebec, Canada, 

corporation, with its address at 302-2101 boul. Rene-Levesque 0, Montreal, Quebec H3H2P9, 

Canada. Publication A.Y.B. transacts or has transacted business in this district and throughout 

the United States. 

12. Defendant Publications A.Y.D. Inc. is a Quebec, Canada, corporation, with its 

address at 7-4631 18e Avenue, Montreal, Quebec HlX2N6, Canada. Publications A.Y.D. 

transacts or has transacted business in this district and throughout the United States. 

13. Defendant Ivan Chernev is or has been an owner, officer, or director of American 

Yell ow Browser, Inc., Distribution H.E.P. Inc., Publication A.A.P Inc., and Publication A. Y.B. 

Inc. and also is doing, or has done, business as American Yell ow Corporation Inc., General 

Credit Protection Inc., and Credit Bureau Recovery. At all times material to this Complaint, 

acting alone or in concert with others, he has formulated, directed, controlled, had the authority 

to control, or participated in the acts and practices set forth in this Complaint. Defendant 

Chemev, in connection with the matters alleged herein, transacts or has transacted business in 

this district and throughout the United States. Among other things, Defendant Chernev has 

arranged for telephone service and opened and paid for mailboxes at commercial mail receiving 

agencies that Defendants use to receive payments from consumers to whom Defendants have 

sent invoices and collection notices. 

14. Defendant German Lebedev is or has been an owner, officer, or director of 

American Yellow Browser, Inc., Publication A.A.P. Inc., Publication A.Y. B. Inc., and 

Publications A.Y.D. Inc. and also is doing, or has done, business as American Yellow 

Directories Inc. At all times material to this Complaint, acting alone or in concert with others, he 

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has formulated, directed, controlled, had the authority to control, or participated in the acts and 

practices set forth in this Complaint. Defendant Lebedev, in connection with the matters alleged 

herein, transacts or has transacted business in this district and throughout the United States. 

Among other things, Defendant Lebedev has opened and paid for mailboxes at commercial mail 

receiving agencies that Defendants use to receive payments from consumers to whom 

Defendants have sent invoices and collection notices. 

15. Defendants American Yellow Browser, Inc., American Yellow Group Inc., 

Distribution H.E.P. Inc., Official Yellow Guide Inc., Publication AAP. Inc., Publication A.Y.B. 

Inc., and Publications A.Y.D. Inc., (collectively, "Corporate Defendants") have operated as a 

common enterprise while engaging in the deceptive acts and practices alleged below. 

Defendants have conducted the business practices described below through an interrelated 

network of companies that have common officers, managers, business functions, employees, and 

office locations, and that have commingled funds. Because these Corporate Defendants have 

operated as a common enterprise, each of them is jointly and severally liable for the acts and 

practices alleged below. Defendants Chemev and Lebedev have formulated, directed, 

controlled, had the authority to control, or participated in the acts and practices of the Corporate 

Defendants that constitute the common enterprise. 

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COMMERCE 

16. At all times material to this Complaint, Defendants have maintained a substantial 

course of trade in or affecting commerce, as "commerce" is defined in Section 4 of the FTC Act, 

15 U.S.C. § 44. 

DEFENDANTS' BUSINESS ACTIVITIES 

17. Since at least 2009, Defendants have engaged in a plan, program, or campaign to 

induce small businesses and nonprofit organizations throughout the United States to pay invoices 

for purported listings in business directories. Those targeted by Defendants include small 

businesses, doctors and dentists' offices, churches, and retirement homes (hereinafter, 

"consumers"). 

18. Defendants conduct their plan, program, or campaign using a host of business 

names, including All American Pages, American Yellow Browser, American Yellow 

Corporation, American Yell ow Directories, American Yell ow Distribution, American Yell ow 

Group, Medical Yell ow Directories, Official Yell ow Guide, Credit Bureau Recovery, and 

General Credit Protection. 

19. Defendants send unsolicited invoices to consumers throughout the United States 

requesting payment by check or credit card for a directory listing. Defendants do not make a 

telephone sales call or otherwise attempt to sell the directory listing identified in the invoice prior 

to sending the invoice. Often, the invoice creates the appearance of a prior sale by listing the 

name of a person from the business as a "Contact Name" and showing the listing as it 

purportedly would appear in Defendants' directory. 

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20. Typically, Defendants' invoices are one-page pre-printed forms that bear one of 

the many business names used by Defendants. These various names often include the word 

"American," although Defendants actually are located in Quebec, Canada. 

21. The business names used on Defendants' invoices typically also include the word 

"Yellow," such as American Yellow Group or American Yell ow Browser, suggesting that the 

invoices are bills for Yellow Page listings. The invoices also deceptively display the well-known 

image of two "walking fingers," a symbol commonly associated with established Yellow Page 

directories. Defendants are not affiliated with a telephone company or a Yell ow Page directory. 

22. Defendants' invoices also list an address for the business name appearing on the 

invoice. The listed address is actually the address of a commercial mail receiving agency used 

by Defendants to receive and to forward mail to Quebec. Defendants have used commercial mail 

receiving agencies throughout the United States, including agencies in Chicago, Illinois, and 

listed the addresses of those agencies on their invoices. 

23. Many consumers believe that Defendants' invoices are simply bills for a listing in 

a directory that the consumer had previously agreed to purchase. Providing the name of an 

individual within the business or organization as a contact and showing how the listing will 

appear leads many consumers to believe that someone within their business or organization 

previously authorized or purchased the listing. 

24. Defendants' invoices request payment in amounts such as $480.95 or $486.95 for 

a one-year directory listing. The invoices direct recipients to send payment by check to the 

business name and corresponding United States address shown on the invoice or to send a credit 

card payment to the facsimile number on the invoice. The United States address shown on the 

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invoices is the address of one of the many commercial mail receiving agencies that the 

Defendants use to receive mail and to forward that mail to their location in Quebec, Canada. 

25. Some consumers pay Defendants' invoices not realizing that no one in the 

organization ever purchased or agreed to pay for the listing. 

26. Other consumers, however, ignore or otherwise refuse to pay Defendants' 

invoices. In these instances, Defendants follow the initial invoices with subsequent notices 

aggressively seeking payment. The notices attempt to intimidate consumers into paying the 

invoices with, among other things, large print statements such as "COLLECTION WARNING" 

and "LAST CHANCE TO PROTECT YOUR CREDIT SCORE IN GOOD STANDING!!!" The 

collection notices often demand payment of an amount that far exceeds the amount demanded by 

the earlier invoices, such as $2385.95. The collection notices do not explain the reason for the 

higher amount. 

27. If consumers still refuse to pay, Defendants pretend that they have sent the 

account to a third-party debt collector. Using the name General Credit Protection Inc.-Credit 

Bureau Recovery, Defendants pose as a third-party debt collector and send additional dunning 

notices which indicate that collection procedures have been initiated and that the past-due 

amount must be paid immediately. The dunning notices demand that immediate payment be 

made to the purported "client," which is simply one of Defendants' many business names, that 

sent the original invoice. 

28. In response to correspondence forwarding consumer complaints, Defendants have 

informed Better Business Bureaus and Attorneys General that they will cease demanding 

payment and remove the complaining consumer from their customer lists. Despite Defendants' 

claims, Defendants continue sending invoices to the complaining consumers. 

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VIOLATIONS OF THE FTC ACT 

29. Section 5(a) of the FTC Act, 15 U.S.C. § 45(a), prohibits "unfair or deceptive acts 

or practices in or affecting commerce." 

30. Misrepresentations or deceptive omissions of material fact constitute deceptive 

acts or practices prohibited by Section 5(a) of the FTC Act. 

COUNT I 

31. In numerous instances in connection with the marketing, promotion, offering for 

sale, or sale of business directory listings, Defendants have represented, directly or indirectly, 

expressly or by implication, through, among other things, invoices and collection notices, that 

consumers have agreed to purchase a listing in Defendants' business directory. 

32. In truth and in fact, in numerous instances in which Defendants have made the 

representation set forth in Paragraph 31 of this Complaint, consumers have not agreed to 

purchase a listing in Defendants' business directory. 

33. Therefore, Defendants' representation as set forth in Paragraph 31 of this 

Complaint is false and misleading and constitutes a deceptive act or practice in violation of 

Section 5(a) ofthe FTC Act, 15 U.S.C. § 45(a). 

COUNT II 

34. In numerous instances in connection with the marketing, promotion, offering for 

sale, or sale of business directory listings, Defendants have represented, directly or indirectly, 

expressly or by implication, through, among other things, invoices and collection notices, that 

consumers owe money to Defendants for a listing in Defendants' business directory. 

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35. In truth and in fact, in numerous instances in which Defendants have made the 

representation set forth in Paragraph 34 ofthis Complaint, consumers do not owe money to 

Defendants for a listing in Defendants' business directory. 

36. Therefore, Defendants' representation as set forth in Paragraph 34 of this 

Complaint is false and misleading and constitutes a deceptive act or practice in violation of 

Section 5(a) ofthe FTC Act, 15 U.S.C. § 45(a). 

CONSUMER INJURY 

3 7. Consumers have suffered and will continue to suffer substantial injury as a result 

of Defendants' violations of the FTC Act. In addition, Defendants have been unjustly enriched 

as a result of their unlawful acts or practices. Absent injunctive relief by this Court, Defendants 

are likely to continue to injure consumers, reap unjust enrichment, and harm the public interest. 

THIS COURT'S POWER TO GRANT RELIEF 

38. Section 13(b) of the FTC Act, 15 U.S.C. § 53(b), empowers this Court to grant 

injunctive and such other relief as the Court may deem appropriate to halt and redress violations 

of any provision of law enforced by the FTC. The Court, in the exercise of its equitable 

jurisdiction, may award ancillary relief, including rescission or reformation of contracts, 

restitution, the refund of monies paid, and the disgorgement of ill-gotten monies, to prevent and 

remedy any violation of any provision of law enforced by the FTC. 

PRAYER FOR RELIEF 

Wherefore, Plaintiff FTC, pursuant to Section 13(b) of the FTC Act, 15 U.S.C. § 53(b), 

and the Court's own equitable powers, requests that the Court: 

A. Award Plaintiff such preliminary injunctive and ancillary relief as may be 

necessary to avert the likelihood of consumer injury during the pendency of this action and to 

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preserve the possibility of effective final relief, including, but not limited to, temporary and 

preliminary injunctions and an order freezing assets; 

B. Enter a permanent injunction to prevent future violations of the FTC Act by 

Defendants; 

C. Award such relief as the Court finds necessary to redress injury to consumers 

resulting from Defendants' violations of the FTC Act, including, but not limited to, rescission or 

reformation of contracts, restitution, the refund of monies paid, and the disgorgement of illgotten monies; and 

D. Award Plaintiff the costs of bringing this action, as well as such other and 

additional relief as the Court may determine to be just and proper. 

Dated: /h t1--r~ CJ ~() !S . I 

Respectfully submitted, 

JONATHAN E. NUECHTERLEIN 

General Counsel 

ederal Trade Commission 

55 West Monroe Street, Suite 1825 

Chicago, Illinois 60603 

(312) 960-5634 [telephone] 

(312) 960-5600 [facsimile] 

jhallerud@ftc.gov 

Attorney for Plaintiff 

FEDERAL TRADE COMMISSION 

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