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 EXHIBIT 1

Case: 1:12-cv-01214 Doc #: 1-2 Filed: 05/16/12 2 of 2. PageID #: 22
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(Disc filed manually) 
Transcript – Super Bowl Ad 2011, “Break Up 2 Shape Up”

Kim Kardasian:

I don’t really know how to say this other than to just say it. You’re amazing. The best I’ve ever

had. But things just aren’t working out. Well, that’s not completely true. I am working out. It’s

not someone else. It’s something else. Bye-bye, Trainer. Hello, Shape-ups. Nice shoes.

Transcript – “Newest Move”

Brooke Burke:

The newest move in fitness is tying your shoelaces. Because once my Skechers Shape-ups are

on snug and comfy, I’m toning my muscles, strengthening my core, burning calories. Why? 

Because Shape-ups really work. No matter what I do, or what they do. Skechers Shape-ups. 

Step into your new body.

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EXHIBIT 3 

LEFT FACING PAGE OF MAGAZINE AD

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Visit Skechers.com 
EXHIBIT 3 

RIGHT FACING PAGE OF MAGAZINE AD

Case: 1:12-cv-01214 Doc #: 1-4 Filed: 05/16/12 3 of 3. PageID #: 27

Comments from Actual Shape-ups Wearers: 
PX4 
Learn More About SKECHERS Shape Ups Fitness Shoes - SKECHERS Official Site

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EXHIBIT 4 

p. 1 of 17

Case: 1:12-cv-01214 Doc #: 1-5 Filed: 05/16/12 2 of 18. PageID #: 29

CLINICAL STUDI~S ~ 

usnMONlliLS ~ 

- TOP!i QU~SnONS ~ 
Learn More About SKECHERS Shape Ups Fitness Shoes - SKECHERS Official Site

http://www.skechers.com/info/shape_ups[11/1/2010 12:01:24 PM]

 

"After performing a six-week clinical trial testing

the benefits of SKECHERS Shape-ups, I am

confident in recommending them to patients to

increase their low back endurance and improve

gluteal strength. Patients also benefited from

weight loss and improved body composition."

— Dr. Steve Gautreau, California

 

"They are so nice to walk in and in fact really

inspire you to walk by the way they propel you...

they're very supportive and made really well... I

don't know how I ever lived without them!"

— Pam, Massachusetts

"This is the most comfortable shoe I have ever put

on. I feel myself standing up straighter and the

amount of cushion and bounce in the sole is

incredible."

— Craig, Illinois

 

1. Stronger You 2. Healthier You 3. Easy Exercise Routine

Shape-ups are designed to help

you strengthen your muscles,

including your back, abdomen and

calves.

Shape-ups will help you lose weight

and improve your circulation, creating a

healthier you!

It's easy to shape up with Shape-ups. Wear

your Shape-ups everywhere and anywhere

you walk (or stand), and your body will feel the

benefits.

 

UPPER:

Superior quality, well-padded uppers of durable leather and breathable mesh designed

to provide needed support and supreme comfort.

SOCKLINER:

Removable insole provides superior arch support; molded cushioning for comfort; and

antibacterial treatment to prevent odor, wick away moisture and increase 

breathability.

MIDSOLE:

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Learn More About SKECHERS Shape Ups Fitness Shoes - SKECHERS Official Site

http://www.skechers.com/info/shape_ups[11/1/2010 12:01:24 PM]

Firm polyurethane frame designed to support and stabilize the foot. 

KINETIC WEDGE: 

Super soft foam designed for maximum shock absorption to protect the body while

exercising core muscles. 

OUTSOLE:

Long-lasting rubber outsole designed to contribute to biomechanical motion vital to a

natural walking state by propelling wearers into their next step.

 

Designed to improve your life by changing the way you walk, Shape-ups feature a unique soft kinetic wedge insert

and dynamic rolling bottom to simulate walking on soft sand. With the comfort of Shape-ups, you will feel your heel

sink to the ground as you step, roll forward as your weight shifts to its center, and push off with your toes. This movement

will result in stronger leg, buttock, back and abdominal muscles as you stabilize your steps.

Due to this unconventional manner of walking, we suggest you moderate your walking routine in Shape-ups for the

first week or two (25 to 45 minutes per day), depending on your level of fitness. As you continue to wear your

Shape-ups, your body will adjust to this new method of walking. You will find it easy and comfortable while still enjoying its

strengthening cardiovascular benefits.

About SKECHERS Customer Service My Account

EXHIBIT 4 

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Learn More About SKECHERS Shape Ups Fitness Shoes - SKECHERS Official Site

http://www.skechers.com/info/shape_ups[11/1/2010 12:01:24 PM]

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EXHIBIT 4 

p. 4 of 17

Case: 1:12-cv-01214 Doc #: 1-5 Filed: 05/16/12 5 of 18. PageID #: 32
Shape Ups Clinical Case Study - SKECHERS Official Site

http://www.skechers.com/info/shape_ups_clinical_case_study[11/1/2010 12:02:01 PM]

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Designed to help:

Burn more calories

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Improve posture

Reduce joint and back

stress

Four clinical studies in the US and Japan show that Shape-ups increase

muscle activity and energy consumption over standard fitness

shoes!*

Doctors and researchers have confirmed that walking in Shape-ups can

have major benefits on our health, including:

More toned and strengthened leg, back, 

buttock and abdominal muscles

Reduced body fat

Improved circulation, aerobic conditioning 

and exercise tolerance

Improved posture, relieving muscle tension 

and back/joint problems

These studies show that Shape-ups' dynamic rolling bottom, soft foam

insert and dual-density midsole may produce real results. Check out

the results from the tabs above to learn how you can get in shape without

setting foot in a gym!

*These independent case studies were commissioned by SKECHERS. Results may vary from person to person.

For the greatest results, walking in Shape-ups should be combined with a proper diet and regular exercise

regimen.

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Shape Ups Clinical Case Study - SKECHERS Official Site

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EXHIBIT 4 

p. 6 of 17

Case: 1:12-cv-01214 Doc #: 1-5 Filed: 05/16/12 7 of 18. PageID #: 34
Shape Ups Clinical Case Study - SKECHERS Official Site

http://www.skechers.com/info/shape_ups_clinical_case_study1[11/1/2010 12:14:43 PM]

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THE BENEFITS OF SKECHERS Shape-ups ON WEIGHT LOSS, BODY

TONING AND MUSCLE STRENGTHENING*

Study Conducted by Dr. Steven Gautreau, D.C., N.A.S.M., Joshua Petalus, B.S.,

N.A.S.M.,

Dr. Victor Rodriguez, D.C., N.A.S.M.

NOVEMBER 2009

80 men and women completed a prescribed and measured eight-week

walking program, which compared subjects wearing Shape-ups to those

wearing normal athletic shoes (control group).

RESULTS

The average results for Shape-ups wearers included:

2.78 lbs. of weight loss (vs. 0.30 lbs.for the control group)

A 1.31% reduction of body fat (vs. 0.57% for the control group)

A 114% improvement in glutei, hamstring and gastrocnemius muscles

(vs. 68% for the control group)

A 23% improvement in low back endurance strength 

(vs. 0.04% for the control group)

These findings allow us to conclude that a Shape-ups walking program

can improve fitness markers such as weight loss, improved body

composition and certain muscle strength gains.

*These independent case studies were commissioned by SKECHERS. Results may vary from person to person.

For the greatest results, walking in Shape-ups should be combined with a proper diet and regular exercise

regimen.

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Shape Ups Clinical Case Study - SKECHERS Official Site

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EXHIBIT 4 

p. 8 of 17

Case: 1:12-cv-01214 Doc #: 1-5 Filed: 05/16/12 9 of 18. PageID #: 36
Shape Ups Clinical Case Study - SKECHERS Official Site

http://www.skechers.com/info/shape_ups_clinical_case_study2[11/1/2010 12:15:20 PM]

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TESTING OF SKECHERS Shape-ups SHOES*

AUGUST 2009

The purpose of this study was to compare motions, forces, and electromyographic

activity during standing and walking in SKECHERS Shape-ups shoes versus

conventional walking shoes.

The study subjects were 10 healthy adult females with normal gait as assessed visually

by a physical therapist. Each subject was tested under two conditions: 1) wearing

SKECHERS Shape-ups shoes and 

2) wearing conventional walking shoes.

RESULTS

The study results show that muscles in the legs are used more with 

Shape-ups than with standard sneakers:

1. The extra use of the leg muscles tones and strengthens the muscles in

the legs, back and abdomen.

2. The increase in muscle activity and strength may also improve overall

aerobic conditioning and lead to improved circulation, reduced body fat,

increased exercise tolerance, and improved overall health.

An increase in muscle strength may also improve posture and may help relieve back

and joint problems and muscle tension.

*These independent case studies were commissioned by SKECHERS. Results may vary from person to person.

For the greatest results, walking in Shape-ups should be combined with a proper diet and regular exercise

regimen.

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Shape Ups Clinical Case Study - SKECHERS Official Site

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EXHIBIT 4 

p. 10 of 17

Case: 1:12-cv-01214 Doc #: 1-5 Filed: 05/16/12 11 of 18. PageID #: 38
Shape Ups Clinical Case Study - SKECHERS Official Site

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THE EFFECTS OF Shape-ups

MAY 2009

Shape-ups have an unstable center of balance compared to normal sport

shoes. The body will instinctively try to find the center of balance by

wearing these unstable Shape-ups. As a result, it has been demonstrated

that there is more muscle activity in the muscles on the back and down to

the feet compared to common sport shoes.

Testing Protocol

Subjects wore either Shape-ups or normal sports shoes, and their

muscles’ activities were measured with an electromyogram while walking

at various speeds.

Results

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Shape Ups Clinical Case Study - SKECHERS Official Site

http://www.skechers.com/info/shape_ups_clinical_case_study3[11/1/2010 12:15:50 PM]

A comparison showed higher muscle activities at all speeds for subjects

wearing Shape-ups. In particular, walking slowly at around 3 km/hr was

effective for muscle activities (normal walking speed is 4km/hr). Walking

with proper posture is the key to stimulating muscle activity.

Wearing Shape-ups increases muscle activity, which leads to higher

energy consumption compared to normal shoes, so exercising for a long

time (walking) will burn subcutaneous fat and visceral fat, and effects

such as firmer buttocks may be expected. This varies between individuals.

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EXHIBIT 4 

p. 12 of 17

Case: 1:12-cv-01214 Doc #: 1-5 Filed: 05/16/12 13 of 18. PageID #: 40
Shape Ups Clinical Case Study - SKECHERS Official Site

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© 2010 SKECHERS USA, Inc.

EXHIBIT 4 

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Shape Ups Clinical Case Study - SKECHERS Official Site

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THE BENEFITS OF SKECHERS Shape-ups SHOES ON 

WEIGHT LOSS, BODY COMPOSITION, GLUTEI STRENGTH, 

AND LOW BACK ENDURANCE*

Study Conducted by Dr. Steven Gautreau, D.C., N.A.S.M.

JUNE 2009

During a six-week trial, we tested SKECHERS Shape-ups shoe wearers

on weight loss, body composition, glutei strength, and lower back

endurance. Participants were instructed to wear the Shape-ups shoes

during their normal daily activities and typical walking program, and were

advised to maintain their usual diet and exercise strategies.

Eight participants were assessed at the beginning of the trial and every

two weeks until its conclusion. All data was recorded, charted and

analyzed.

The results indicated:

an average weight loss by our participants of 3.25 pounds

an overall average improvement of body composition

(reduction of body fat) of 1.125%

an average improvement of glutei strength by 41%

an average improvement of low back endurance by 37%

As the trial was only six weeks, we could anticipate an even greater

improvement in body weight and body composition with continued use of

the shoes. Glutei strength and lower back endurance both greatly

improved. One can assume that Shape-ups‘ dynamic rolling bottom, soft

foam insole and dual-density midsole can target and condition the

postural and stability muscles of the hips and lower back.

*These independent case studies were commissioned by SKECHERS. Results may vary from person to person.

For the greatest results, walking in Shape-ups should be combined with a proper diet and regular exercise

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Shape Ups Clinical Case Study - SKECHERS Official Site

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regimen.

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EXHIBIT 4 

p. 15 of 17

Case: 1:12-cv-01214 Doc #: 1-5 Filed: 05/16/12 16 of 18. PageID #: 43
Shape-ups Top 5 Frequently Asked Questions - SKECHERS Official Site

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1. What's the difference between the different

models of Shape-ups?

All of the Original version of Shape-ups shoes share the same midsole and

outsole, so they should fit and feel the same. The different names denote

different looks, but the original Shape-ups are all the same basic shoe. The

new XT, XF and XW versions of Shape-ups shoes are lower profile and

more stabilized than the Originals. XT, XF and XW shoes are more suitable

for higher impact fitness activities, jogging and extended wearing.

2. Are Shape-ups available in extra wide widths?

Yes, extra wide width Shape-ups are available in select styles for men and

women.

3. Are Shape-ups good for foot problems,

surgeries, back problems, pregnant women,

etc.?

We have received tons of reviews from customers with foot problems ranging

from diabetes to plantar fasciitis, heel spurs, knee replacements and fused

spines, and they all tell us how much they love the comfort, support and

fitness benefits of their Shape-ups. Pregnant women have also given

Shape-ups great reviews. Please consult with your doctor to see if Shapeups are appropriate for your specific medical condition.

4. Can I stand and walk for long hours in my

Shape-ups?

Teachers, restaurant servers, nurses, and many other professionals have

contacted us to let us know how supportive and comfortable Shape-ups are

for wearing to work. Many of them have long shifts which require standing on

hard surfaces, and they say that they can now work these hours pain-free,

and also get a workout while doing it.

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Shape-ups Top 5 Frequently Asked Questions - SKECHERS Official Site

http://www.skechers.com/info/shape_ups_5_questions[11/1/2010 12:03:55 PM]

5. Can I run, use the treadmill and elliptical

machines, do aerobics, climb stairs and hills,

and/or drive in my Shape-ups?

Shape-ups are specifically designed for walking, and using them regularly

during your daily activities is the best way to get an easy workout. However,

you can complement your Shape-ups workout by using them on hills,

treadmills, elliptical machines, and low-impact gym activities such as weight

training. Once you get used to wearing your Shape-ups, they're also fine for

driving. Since the midsole and outsole are designed for low-impact activity,

we don't recommend that you run or do high-impact aerobics in them. You

may find that the newer XT, XF and XW versions of Shape-ups are more

suitable for jogging and higher impact fitness activities.

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EXHIBIT 4 

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PX5 
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To be notified when SRR arrives, sign up here. 

EXHIBIT 5 

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Join The Resistance | SKECHERS Resistance Runner

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PX7 
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Tone-ups® sandals are a great new way to help tone your legs, get more exercise and lose 

weight while you walk! Tone up in style in our top sellers and new arrivals.* 

* Walking regularly in Tone-ups® may lead to the fitness benefits noted. individual results may vary 

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Women's Tone Ups - 

Eurhythmics 

$52.00

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Chalet - Snow White 

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Shape-ups - Kinetix 

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Women's Tone-ups - 

Soul Train 

$49.00

Shape up with SKECHERS Shape-ups sneakers!

Women's Shape-ups - 

Sleek Fit 

$100.00

Women's Shape Ups 

X Wear Slip Resistant 

- Register 

$105.00

Women's Shape-ups - 

Motivation - Wide 

Width 

$100.00

Women's Shape-ups 

Toners - Ultra 

$95.00

 

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Women's Tone Ups Toning and Fitness Sandals - SKECHERS Official Site Page 2 of 2

http://www.skechers.com/shoes-and-clothing/women/brands/skechers_tone_ups_sandals/... 10/18/2010

EXHIBIT 7 

p. 2 of 2

Case: 1:12-cv-01214 Doc #: 1-8 Filed: 05/16/12 3 of 3. PageID #: 56
PX8 
Case: 1:12-cv-01214 Doc #: 1-9 Filed: 05/16/12 2 of 2. PageID #: 58

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