8:45 Welcome and Introduction

Remarks by Jon Leibowitz, Chairman, Federal Trade Commission (FTC)

9:00 Keynote

Remarks by Kathleen Sebelius, Secretary, U.S. Department of Health and Human Services

9:30 Presentations: New Research on Food Marketing to Children

These presentations will showcase research on the impact of various food advertising techniques 

on children’s food choices.

Moderator: David Britt, retired President and CEO, Sesame Workshop

10:45 Discussion

Moderator: David Britt and Pauline Ippolito, Deputy Director, Bureau of Economics, FTC

11:00 Break

11:15 Panel: Advertising to Children and the First Amendment

This panel will discuss the legal ramifications of restricting advertising to children.

Moderator: David C. Vladeck, Director, Bureau of Consumer Protection, FTC

December 15, 2009

Dr. Jennifer Harris

Rudd Center for Food Policy and Obesity

Yale University

Dr. Inas Rashad Kelly

Queens College

City University of New York

Dr. Dick Mizerski

University of Western Australia

Dr. Kathryn Montgomery

School of Communication

American University

Dan Jaffe

Executive Vice President

Government Relations

Association of National Advertisers 

Martin Redish

Professor of Law and Public Policy 

Northwestern University School of Law

Tamara Piety

Associate Professor of Law

University of Tulsa

David Yosifon

Assistant Professor

Santa Clara University Law School
12:15 Questions from the Audience

12:30 Lunch (on your own)

1:30 Panel: Self-Regulatory Initiatives

This panel will showcase presentations on the food and entertainment industries’ self-regulatory 

efforts to impose nutritional standards on their marketing to children and adolescents.

Moderator: Mary K. Engle, Associate Director, Advertising Practices, FTC

3:00 Break

3:15 Presentation & Town Hall Discussion: Interagency Working Group on Food 

Marketed to Children

This panel will report on the status of recommended nutritional standards for foods marketed to 

children. A town hall discussion will follow the presentation.

Moderator: Michelle Rusk, Senior Attorney, Advertising Practices, FTC

4:45 Next Steps/Adjourn

Remarks by David C. Vladeck, Director, Bureau of Consumer Protection, FTC

Dr. Dale Kunkel

Professor of Communication 

University of Arizona

Dr. Margo Wootan

Director of Nutrition Policy 

Center for Science in the Public Interest

Dr. Elizabeth Taylor Quilliam

Assistant Professor 

Department of Advertising, Public Relations

 & Retailing 

Michigan State University

Jennifer Anopolsky

Senior Vice President of Corporate 

 Responsibility

The Walt Disney Company

Mary Sophos

Senior Vice President 

Chief Government Affairs Officer

Grocery Manufacturers Association

Elaine D. Kolish

Vice President and Director

Children’s Food and Beverage Advertising

 Initiative 

Council of Better Business Bureaus, Inc.

Dr. William H. Dietz

Director

Division of Nutrition and Physical Activity

Center for Chronic Disease Prevention and 

 Health Promotion 

Centers for Disease Control

Dr. Barbara Schneeman

Director, Office of Nutrition, Labeling, and 

 Dietary Supplements 

Center for Food Safety & Applied Nutrition

Food and Drug Administration

Dr. Robert C. Post

Deputy Director

Center for Nutrition Policy and Promotion 

U.S. Dept. of Agriculture