Lexaria Corp.: Exhibit 10.1 - Filed by newsfilecorp.com






Exhibit 10.1

Social Media / Web Marketing Agreement 

This Social Media and Marketing Agreement (the “Agreement”) is
made and effective March 10, 2014. 

	BETWEEN: 	Stuart Gray (the "Marketer /
      Developer"), is an individual located in British Columbia, Canada, with
      head office located at: 
	  	  
	  	980 Skeena Drive 
	  	Kelowna, BC V1V 2K7 
	  	Canada 
	  	  
	AND: 	Lexaria Corp. (“Lexaria” the
      "Customer"), a corporation organized and existing under the laws of the
      British Columbia, Canada with its head office located at: 
	  	  
	  	Suite 950 – 1130 West Pender Street 
	  	Vancouver BC, V6E 4A4 



	1. 	
      BACKGROUND INFORMATION

	 	 	 
		A. 	
      The Marketer / Developer is in the business of designing
      and marketing and has experience in Social Media, Media and
    Marketing.

	 	 	 
		B. 	
      The Customer wishes to have a social media presence and
      to make such a presence available through the Internet.

	 	 	 
		C. 	
      The customer, Lexaria Corp., is the current registered
      owner of the Internet domain name www.lexariaenergy.com which may be
      linked to social media related landing pages.



NOW THEREFORE, in consideration of the covenants set forth
herein, and for other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the parties agree to the following:


	2. 	
      CREATION AND MARKETING

	 	 	 
		2.1 	
      Engagement of Developer

	 	 	 
		
      Customer hereby engages the services of the Developer /
      Marketer for the purpose of design, creating and marketing services. This
      includes but not limited to marketing services related to Social Media in
      Face Book and Twitter. In addition Developer / Marketer may arrange media
      related coverage.

	 	 	 
		2.2 	
      Developer Created Content

	 	 	 
			
      The Customer shall be responsible for delivering all
      Content. Social Media content will only be used from the Company’s
      Website. www.lexariaenergy.com or be approved by the Company
      President.

	 	 	 
		2.3 	
      Form of Delivery

	 	 	 
		
      Social Media related groups will be provided to Lexaria.
      Some of the content sent out to social media members may also be provided
      to Lexaria or affiliated parties upon request.








	3. 	
      COMPENSATION FOR DEVELOPMENT / MARKETING
      SERVICES

	 	 	 
		3.1 	
      Development / Marketing Fee

	 	 	 
		
      In consideration of the services to be performed by the
      Developer / Marketer hereunder, Lexaria Corp. “The Customer” shall pay to
      Developer / Marketer a total fee (“Development Fee”) equal to $60,000 USD,
      which shall be payable entirely in restricted common stock as set forth in
      the Schedule of Payment referred to in Section 3.2, below.

	 	 	 
		3.2 	
      Schedule of Payments

	 	 	 
		
      Customer shall pay to Developer / Marketer, upon
      execution of this Agreement, an amount equivalent to $60,000.00 USD
      (payable as 150,000 restricted common shares priced at US$0.40 per share)
      as the complete advance payment for Developer / Marketers services
      provided for the one year term of this
Agreement.




	4. 	PROPRIETARY RIGHTS TO WEBSITE
  


Creation of Website As A Work For Hire

The Developer / Marketer hereby agrees that all materials that
are part of any direct Lexaria Social Media pages and that are created by the
Developer, including but not limited to content, text, graphics, and logos, are
property of Lexaria.

	5. 	DEVELOPER REPRESENTATIONS AND WARRANTIES
    


Developer makes the following representations and warranties to
the Customer: 

Sole and exclusive creator 

Developer / Marketer will be the sole and exclusive creator of
the Social Media Content and has not created any such materials as a joint work
with any other party, through independent contractors, or in any other way that
would give any other party any rights in and to the Content. 

	6. 	
      CONFIDENTIALITY COVENANTS

	 	 	 
		A. 	
      The parties acknowledge and agree that during the course
      of the relationship contemplated hereby that they are likely to come into
      contact and gain knowledge and access to information and materials that
      the other party deems to be confidential, proprietary or of strategic
      importance. The parties each agree that they shall maintain the strictest
      confidentiality of all such materials that they receive concerning the
      other party hereto. They shall not disclose such confidential information
      to any other party, shall not use such confidential information for their
      own purposes, and they shall protect such confidential information from
      disclose using the same or higher standards as they use to protect their
      own confidential information.

	 	 	 
		B. 	
      The parties agree that confidential information shall be
      limited to disclosure within the organization of the recipient to those
      top management personnel and developers with a bona fide need to know such
      information as a necessary part of their contribution to the performance
      under this Agreement.

	 	 	 
		C. 	
      For purposes of this Agreement, confidential information
      shall include any and all information that is of a proprietary,
      confidential or trade secret nature, of strategic importance, or is
      otherwise considered to be confidential or proprietary by the releasing
      party.








	7. 	TERM AND TERMINATION



This Agreement shall commence on the effective date hereof and
shall remain in effect for one year thereafter “The Term”. 

	8. 	INDEPENDENT CONTRACTOR STATUS
  


The parties agree that Developer / Marketer shall be an
independent contractor and not an agent, employee or representative of Customer.
Lexaria shall have no right to direct or control the details of the Developer’s
work. Developer shall not receive any fringe benefits or other perquisites that
the Customer may provide to its employees and Developer agrees to be responsible
for its own business overhead and costs of doing business and to furnish (or
reimburse Customer for) all tools and materials necessary to accomplish the
services required of the Developer pursuant to this agreement. 

	9. 	GOVERNING LAW 


In interpreting the terms of this Agreement, the parties
agree that the laws of British Columbia of shall be applicable. All suits
permitted to be brought in any court shall be in Vancouver, BC, Canada. 

	10. 	ENTIRE AGREEMENT



This Agreement contains the entire agreement and understanding
of the parties with respect to the subject matter hereof and supercedes and
replaces all prior discussions, agreements, proposals, understandings, whether
orally or in writing, between the parties related to the subject matter of this
Agreement. This Agreement may be changed, modified or amended only in a written
agreement that is duly executed by authorized representatives of the parties. If
any provisions hereof is deemed to be illegal or unenforceable by a court of
competent jurisdiction, the enforceability of effectiveness of the remainder of
the Agreement shall not be effected and this Agreement shall be enforceable
without reference to the unenforceable provision. No party’s waiver of any
breach or accommodation to the other party shall be deemed to be a waiver of any
subsequent breach. 

	11. 	TIME OF THE ESSENCE
  


Both Parties recognize that time is of the essence in this
Agreement and that the failure to develop / create and deliver the deliverables
hereunder in accordance with the Delivery Schedule shall result in expense and
irreparable damage to the Customer. 

	12. 	FORCE MAJEURE



Neither Party shall be deemed in default of this Agreement to
the extent that performance of its obligations or attempts to cure any breach
are delayed, restricted or prevented by reason of any act of God, fire, natural
disaster, act of government, strikes or labor disputes, inability to provide raw
materials, power or supplies, or any other act or condition beyond the
reasonable control of the party in question. 

	13. 	PARTIAL INVALIDITY
  






Should any provision of this Agreement be held to be void,
invalid or inoperative, the remaining provisions of this Agreement shall not be
affected and shall continue in effect and the invalid provision shall be deemed
modified to the least degree necessary to remedy such invalidity. 

	14. 	NO WAIVER 


The failure of either Party to
partially or fully exercise any right or the waiver by either party of any
breach, shall not prevent a subsequent exercise of such right or be deemed a
waiver of any subsequent breach of the same or any other term of this Agreement.


	15. 	HEADINGS 


The section headings contained in this
Agreement are for reference purposes only and shall not in any way affect the
meaning or interpretation of this Agreement. 

	16. 	COUNTERPARTS 


This Agreement may be executed in
counterparts, and each of which shall be deemed an original and all of which
together shall constitute one and the same document 

IN WITNESS WHEREOF, the parties hereto have duly entered and
executed this Agreement as of the day and year first above written and represent
and warrant that the party executing this Agreement on their behalf is duly
authorized.

	__________________________________________	 	______________________________________________
	STUART GRAY - DEVELOPER / MARKETER 	 	LEXARIA CORP / CUSTOMER 
	  	 	  
	Authorized Signature 	 	Authorized Signature 
	STUART GRAY 	 	CHRIS BUNKA 
	  	 	PRESIDENT and CEO