[LOGO OF ADAMS GOLF, INC.]
NEWS RELEASE


FOR IMMEDIATE RELEASE


              Adams Golf Reports Fourth Quarter
             and Year End 2006 Financial Results

PLANO, TEXAS, March 14, 2007 - Adams Golf (OTCBB:ADGO) today
reported net sales of $13.1 million for its fourth quarter ended
December 31, 2006, as compared to $9.7 million in the comparable
period of 2005. The Company reported net income of $4.4 million,
or $0.15 per fully diluted share for the fourth quarter ended
December 31, 2006, as compared to a net loss of $1.0 million, or
$0.04 per fully diluted share for the comparable period of 2005.
In the 2006 fourth quarter, the Company recorded a deferred tax
asset of $5.4 million, which represents its estimate of future
usage of our net operating loss tax carryforward.

For the year ended December 31, 2006, net sales were $76.0
million, as compared to $56.4 million for the year ended December
31, 2005. The Company had net income of $9.0 million, or $0.31
per fully diluted share for 2006, as compared to net income of
$3.2 million, or $0.12 per fully diluted share in 2005. In the
2006 fiscal year, the Company benefited from the recording of a
deferred tax asset of $5.4 million, as noted above. In the 2005
fiscal year, the Company benefited from the reversal of a legal
accrual in the amount of $1.8 million and the receipt of $1.0
million for the settlement of an insurance claim.

The Company's aggregate cash and cash equivalents balance was
$9.5 million as of December 31, 2006.  In the fourth quarter of
2006, the Company repurchased 141,736 shares under its current
stock repurchase plan. The Company repurchased an aggregate of
279,120 shares of its common stock in fiscal 2006.

"I'm very pleased with the Company's results for 2006," said Mr.
Chip Brewer, CEO and President of Adams Golf. "Our growth for the
year was driven primarily by our Idea hybrid iron sets which,
according to Golf Datatech, LLC, have been the #1 selling brand
of irons in off course golf specialty retail sales since December
of 2005.  We benefited in the fourth quarter of 2006 from our
launches of the Idea Tech OS 8-piece hybrid iron sets and the
Idea Pro 8-piece hybrid iron sets and individual hybrids.  Our
individual hybrids finished 2006 as the #1 hybrid played by
professionals on the combined professional men's tours (PGA,
Champions and Nationwide), according to results from the Darrell
Survey. We also announced in the fourth quarter of 2006 our
intent to purchase certain assets of Women's Golf Unlimited,
which is consistent with our goal of expanding our presence in
the growing women's golf equipment market.  That acquisition
closed in the first quarter of 2007.  Lastly, we've continued to
make investments in our brand and overall organization,
particularly our R&D group."

Adams Golf will host a conference call at 5:30 p.m. Eastern
Daylight time on Thursday, March 15, 2007, with Chip Brewer, CEO
and President, and Eric Logan, Chief Financial Officer, to review
Adams' 2006 fourth quarter and full year financial results. For
telephone access to the conference call, dial (800) 374-0113 or
(706) 758-9607 for international calls, and request connection to
the Adams Golf conference call. The conference ID # is 2273498.

Developing high-performance and technologically innovative golf
products is the cornerstone of Adams Golf. From the initial
design, through manufacturing and servicing, Adams Golf is
committed to helping golfers of all abilities enjoy the game of
golf. For more information on Adams Golf, visit adamsgolf.com.

This press release contains "forward-looking statements" made
under the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. The statements include, but are
not limited to statements regarding our ability to continue
manufacturing products that are commercially acceptable to
consumers, our acquisition of certain assets of Women's Golf
Unlimited, and statements using terminology such as "may,"
"will," "expect," "intend," "estimate," "anticipate," "plan,"
"seek" or "believe". Such statements reflect the current view of
the Company with respect to future events and are subject to
certain risks, uncertainties and assumptions related to

<PAGE>


certain factors including, without limitation, the following:
product development difficulties; product approval and conformity
to governing body regulations; assembly difficulties; competing
product introductions; patent infringement risks; uncertainty of
the ability to protect intellectual property rights; market
demand and acceptance of products; the impact of changing
economic conditions; the success of our marketing strategy; our
dependence on a limited number of customers; business conditions
in the golf industry; reliance on third parties, including
suppliers; the actions of competitors, including pricing,
advertising and product development risks concerning future
technology; the management of sales channels and re-distribution;
and one-time events and other factors detailed under "Risk
Factors" in our 10-K's, 10-Q's and other Securities and Exchange
Commission filings. These filings can be obtained by contacting
Adams Golf Investor Relations.

Although the Company believes that the expectations reflected in
such forward-looking statements are reasonable, it can give no
assurance that such expectations will prove to be correct. Based
upon changing conditions, should any one or more of these risks
or uncertainties materialize, or should any underlying
assumptions prove incorrect, actual results may vary materially
from those described herein. Except as required by federal
securities laws, Adams Golf undertakes no obligation to publicly
update or revise any written or oral forward-looking statements,
whether as a result of new information, future events, changed
circumstances or any other reason after the date of this press
release. All subsequent written and oral forward-looking
statements attributable to the Company or persons acting on its
behalf are expressly qualified in their entirety by the
applicable cautionary statements.

For more information, please contact:
Patty Walsh
Director, Investor Relations
Adams Golf
(972) 673-9000
pattywalsh@adamsgolf.com



<PAGE>

                ADAMS GOLF, INC. AND SUBSIDIARIES

                   CONSOLIDATED BALANCE SHEETS

       (in thousands, except share and per share amounts)

                             ASSETS

<TABLE>
                                                                            December 31,
                                                                      -------------------------
                                                                         2006           2005
                                                                      ----------     ----------

                                                                   <c>            <c>
Current assets:
   Cash and cash equivalents                                          $    9,472     $   10,747
   Trade receivables, net                                                 13,553         14,171
   Inventories, net                                                       24,651         16,151
   Prepaid expenses                                                          686            754
   Other current assets                                                    1,371             27
                                                                      ----------     ----------

      Total current assets                                                49,733         41,850

Property and equipment, net                                                  719            630
Deferred tax asset - non current                                           4,052             --
Other assets                                                               1,099          1,622
                                                                      ----------     ----------
                                                                      $   55,603     $   44,102
                                                                      ==========     ==========

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Accounts payable                                                   $    6,271     $    4,691
   Accrued expenses                                                        7,463          7,284
                                                                      ----------     ----------
      Total liabilities                                                   13,734         11,975

Stockholders' equity:
   Preferred stock, $0.01 par value; authorized 5,000,000 shares;
     none issued                                                              --             --
   Common stock, $.001 par value; authorized 50,000,000 shares;
     24,895,226 and 23,471,653 shares issued and 23,958,606 and
     22,814,153 shares outstanding in 2006 and 2005, respectively             25             23
   Additional paid-in capital                                             90,630         89,499
   Accumulated other comprehensive income                                    887            888
   Accumulated deficit                                                   (46,147)       (55,147)
   Treasury stock, 936,620 common shares at December 31, 2006
     and 657,500 common shares at December 31, 2005, at cost              (3,526)        (3,136)
                                                                      ----------     ----------

      Total stockholders' equity                                          41,869         32,127
                                                                      ----------     ----------

Commitments and contingencies                                         $   55,603     $   44,102
                                                                      ==========     ==========

</TABLE>
<PAGE>

                ADAMS GOLF, INC. AND SUBSIDIARIES

              CONSOLIDATED STATEMENTS OF OPERATIONS

            (in thousands, except per share amounts)


<TABLE>
                                                                       Years Ended December 31,
                                                                      -------------------------
                                                                         2006           2005
                                                                      ----------     ----------

                                                                   <c>            <c>
Net sales                                                             $   76,030     $   56,424
Cost of goods sold                                                        42,304         30,309
                                                                      ----------     ----------
      Gross profit                                                        33,726         26,115
                                                                      ----------     ----------


Operating expenses:
   Research and development expenses                                       2,607          2,285
   Selling and marketing expenses                                         19,800         16,571
   General and administrative expenses                                     7,879          7,063
   Reversal of settlement expenses (benefit)                                  --         (1,771)
   Reversal of restructuring expense (benefit)                                --            (78)
                                                                      ----------     ----------

         Total operating expenses                                         30,286         24,070
                                                                      ----------     ----------

          Operating income                                                 3,440          2,045

Other income (expense):
   Interest income                                                           201            236
   Interest expense                                                           (3)            (6)
   Other                                                                      35          1,052
                                                                      ----------     ----------

      Income before income taxes                                           3,673          3,327
Income tax expense (benefit)                                              (5,327)            87
                                                                      ----------     ----------

      Net income                                                      $    9,000     $    3,240
                                                                      ==========     ==========

Income per common share :
      Basic                                                           $     0.39     $     0.14
                                                                      ==========     ==========
      Diluted                                                         $     0.31     $     0.12
                                                                      ==========     ==========


</TABLE>


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