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# Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon Eastern Oregon R egional Airport

Community: Pendleton, Oregon Legal Sponsor: Eastern Oregon Regional Airport

DUNS Number: 155785884

EIN: 93 6002232 Congressional District Code: Oregon 2nd

June 11, 2012Proposal For A Grant Under The Small Community Air Service Development Program

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# Summary of Proposed Project & Specific Objectives

Project Description

The City of Pendleton and its community partners seek to implement a focused marketing
program to increase public awareness of scheduled air service at Eastern Oregon Regional Airport that results in higher use rates among potential travelers within the A irport’s reasonable service area of northeast Oregon. An increase in enplanements is primary metri c by
which near

- term success of this marketing program will be measured. Long

- term success will be measured by a decrease in required levels of subsidy from the Essential Air Service (EAS) program and, potentially, the eventual elimination of all subsidy r equirements.



### Requested Funding

This proposal requests $50,000 in grant funds from the Small Community Air Service Development P rogram. The community partners will provide $5,000 in local matching funds (10%). In total, this will provide $ 55,000 for prepa ration and execution of the marketing

program described in this proposal.



### Legal Sponsor

The legal sponsor of this proposal is Eastern Oregon Regional Airport. Questions related to the proposal should be directed to :

Mr. Larry Dalrymple Airport Manager

E astern Oregon Regional Airport

2016 Airport Road Pendleton, OR 97801 Telephone: ( 541) 276

- 7754
Email: larryd@ci.pendleton.or.us
DUNS Number: 155785884

EIN: 93 6002232 Congressional District Code: Oregon 2nd



### Public & Private Support For This Proposal

This proposal is supported by the following public and private partners in northeast Oregon:Proposal For A Grant Under The Small Community Air Service Development Program

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###  City of Pendleton

 Pendleton Chamber of Commerce

 Wildhorse Resort & Casino (Confederated Tribes of the Umatilla Indi an Reservation)

 SeaPort Airlines

 Round Up City Development Corporation (RCDC)Proposal For A Grant Under The Small Community Air Service Development Program

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# The Pendleton Market

Geographic Location & Reasonable Service Area

The City of Pendleton and Eastern Oregon Regional Airport (PDT) are geographical l y located in
the nor theast part of Oregon in Umatilla County.

The community is centrally l ocated between Portland, Oregon; Seattle and Spokane, Washington; and Boise, Idaho, and is situated at the intersection of two major highways: Interstate 84 and U.S. Highway 395. Inters tate Highway 84 is the principal east/west route and U.S. Highway 395 is the principal north/south route and they intersect each other within Pendleton City limits. Virtually all other major roads in northeast Oregon converge on
Pendleton.

This road system positions Pendleton as the hub of economic activity in northeastern Oregon.
For the same reason , Eastern Oregon Regional Airport should be the primary air service Airport
for a large percentage of air travelers to and from northeast Oregon. Alas, it is not. As will beProposal For A Grant Under The Small Community Air Service Development Program

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### outlined later, there is a lack of awareness and/or misperceptions about the scheduled air
service at PDT. The grant funds r equested in this proposal are intended to address this deficiency.



### Market Population & Demographics

Population

The Pendleton

- Hermiston Micropolitan Statistical Area, which includes Umatilla and Morrow counties, had a population of 87,062 at the 2010 census. When the 25, 748 residents of neighboring Union County are factored in, the reason able service area for Eastern Oregon Regional Airport has a total population of nearly 113,000.

Tourism

Pendleton has a healthy tourism industry that is largely regional in nature. Visitors come primarily from Washington and Oregon, Northern California, and Western Idaho. While our
market is not likely to become a major global draw, there are specific activities that attract a small (but highly valuable) niche among global travelers that can only (or best) be experienced
in Pendleton.

Pendleton is loca ted in a very popular recreational region where visitors enjoy hunting, fishing, boating, skiing, and other outdoor activities. Within a one hour drive of Pendleton is the Blue Mountain Range. This mountain range has some of the best hiking, climbing, back packing, and camping in Oregon. Additionally, the region is known for some of the finest elk, deer, upland bird and waterfowl hunting in North America

. The area also boasts excellent fishing for bass, walleye, crappie, salmon, steelhead and trout.

The wo rld famous Pendleton Round

- Up and Happy Canyon attracts 60,000 to 70,000 spectators each year on the second full week of September. Visitors from around the world and across the nation return annually for this historical event , which is one of the largest rodeos anywhere in
the world.

The Wildhorse Gaming Resort on the Umatilla Indian Reservation is a major regional destination
that currently attracts over 500,000 visitors annually , and is projected to attract over 1.2 million
visitors in the next 12

– 18 month

. Wildhorse‘s amenities include a 24

- hour casino, five restaurants, weekly live entertainment in Wildfire Sports Bar, an 18

- hole championship golf course, a new 10 story Tower Hotel, RV Park, reta il area, conference center, teepee camping, and 5 scree n Cineplex that features two 3D screens and which is attached to a youth entertainment area that
includes a video arcade and children‘s entertainment center.



### In addition, The Tamastslikt Cultural Institute is located on the reservation and attracts

appr oximately 300,000 annual visitors. This unique center afford s visitors the opportunity toProposal For A Grant Under The Small Community Air Service Development Program

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- round.



### Employment Base

The employment base served by Eastern Oregon Regional Airport is a diverse mix of private and public sector entities. The chart below lists the largest employers in the immediate vicinity of
Pendleto n.

Company/Organization/Goverrnment Approximate Number of Employees

Confederated Tribes of the Umatilla Indian Reservation 1,138
Mid Columbia Bus Co./Pendleton Bus Co 535

Keystone RV Company 451
Eastern Oregon Correctional Institution 438

Pendleton S chool District 16R 338

Umatilla

- Morrow ESD 325
Blue Mountain Community College 305
St. Anthony Hospital 300

Umatilla Morrow Educational Service District 200

Pendleton Grain Growers 198
City of Pendleton 140
Safeway 110
Eastern Oregon Publishing Com pany 93
Hill Meat Company 85

Red Lion Hotel 83

Lippert Components 70

U.S. Forest Service 70

Pendleton Woolen Mills 55
Oregon National Guard 52

Albertsons 50

Continental Mills 48



### Current Air Service

Presently, Eastern Oregon Regional Airport is s erved by SeaPort Airlines offering 21 weekly flights to Portland International Airport on 9

- passenger Pilatus PC

- 12 aircraft. These flights are subsidized by the Essential Air Service Program and the second two

- year contract between the Department and SeaP ort Airlines scheduled to expire on December 31, 2012. Given the partnership with the community, including strong support for this grant proposal, it is theProposal For A Grant Under The Small Community Air Service Development Program

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### community expects that SeaPort will submit a proposal to renew its EAS contract at Eastern Oregon R egional Airport.

Enplanement Trend

Since SeaPort Airlines has served Pendleton, the market has typically experienced year

- over

year growth in passenger enplanements despite a weak national economy

. During the first few months of 2012, however, enplanem ent growth has tapered off and fallen below those during the same months 2011. This is shown on the graph on the next page.

The recent enplanement declines, combined with changes in air service at nearby airports that
captu re a percentage of traffic generated within the reasonable service area of Eastern Oregon Regional Airport, provides support for increasing awareness of air service at PDT through the focused used of grant and matching community funds as requested in this proposal.Proposal For A Grant Under The Small Community Air Service Development Program

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### Current v. Future Connectivity Available at Pendleton

As noted, air service at Eastern Oregon Regional Airport is currently provided by SeaPort Airlines. This carrier is implementing changes to its strategy which, when complete, will provid e better connectivity at PDX for travelers flying from Pendleton. This includes a new reservation system, new interline agreements that allow for the booking of connecting flights, and moving from a private terminal to the main terminal. To communicate the se improvements will require a much higher level of advertising and promotional expense than can be conducted with the airport’s limited budget. The SCASD grant requested in this proposal can address this challenge, providing the needed funding to reach a wide number of potential travelers.Proposal For A Grant Under The Small Community Air Service Development Program

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# Nearby Airports With Commercial Air Service

The Eastern Oregon Regional Airport believes a SCASD grant

- supported marketing and community outreach campaign can have an immediate impact, drawing passengers who might otherwise fly out of Tri

- Cities, Walla Walla, Boise, or Portland . Federal grant funds is critical to achieving this objective as the Eastern Oregon Regional Airport’s own limited budget is not large eno ugh to support the effort that is required. The goal o f the campaign is to increase enplanements and to reduce the per passenger subsidy required under the E ssential Air Service program at Pendleton.

The difference between air service at Eastern Oregon Regional Airport and othe rs in the region
is summarized on the table on the next page.Proposal For A Grant Under The Small Community Air Service Development Program

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### Eastern Oregon Regional Airport Service Level Comparison v Nearby Airports

May 2012

Airport Airlines Nonstop
Destinations Weekly

Departing Flights Weekly

Departing Seats Eastern Oregon Regio nal Airport (PDT) 1 1 22 198

Walla Walla Regional Airport (ALW) 1 1 13 988

Tri Cities Airport (PSC) 4 8 113 7,700

Boise Airport (BOI) 5 15 333 31,686

Portland International Airport (PDX) 12 50 1,557 167,154

May 2012 schedules as reported by Diio

NOTE : PDX data does not include Virgin America service that starts on June 4 th

.



### Tri

- Cities Airport (Pasco, WA)

Pasco’s current service consists mostly of flights operated by code

- share partners of United, Delta, and Alaska Airlines on regional jets and large turboprops. In addition, Allegiant Air offers
less

- than

- daily service to vacation destinations such as Las Vegas and Phoenix.

The higher service level and the “low fare buzz” surrounding Allegiant Air is a challenge for Eastern Oregon Regional Airport in that Pasco is generally presumed to be a superior option

, both in regard to availability of lower fares and overall service levels . While it is understood that a majority of the traffic currently lost to Pasco cannot be recaptured, there are some

custome rs for whom the convenient and hassle free experience of Pendleton Regional Airport represents a strong value proposition. These customers can only be reached with an advertising program that repetitively communicates the less

- stressful experience at Easte rn Oregon Regional Airport. The grant funds requested in this proposal will be used for that purpose.



### Walla Walla Regional Airport (Walla Walla, WA)

R ecent r eductions in frequency at Walla Walla Regional Airport create an opportunity for Eastern Oregon R egional Airport to recapture traffic that presently is diverted from PDT’s
reasonable service area. While Walla Walla will continue to offer Alaska Airlines “branded” service, including the benefit of thru fares, frequent flyer program accrual, and a large r aircraft with cabin service, the greater choice in departure times afforded by mo re frequency
represents a strength of Eastern Oregon Regional Airport. The grant funds requested in this proposal wil l enable the A irport and its partners to communicate th is strength to a large number of potential customers.Proposal For A Grant Under The Small Community Air Service Development Program

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### Boise Airport (Boise, ID) v. Portland International Airport

While Boise Airport offer s a greater choice of airlines and nonstop destinations, the reality is that in recent years the airport has see n a decline in overall service levels, including the departure of American Eagle and SeaPort Airlines, and frequency reductions by Southwest. In comparison, Portland International Airport (which is connected to Pendleton by existing EAS service) has succes sfully recruited two low

- fare airlines

– Virgin America and Spirit Airlines

– and added nonstop destinations from existing airlines, such as Alaska Airlines recently service to Kauai and recently approved nonstop to Washington’s Ronald Reagan National Airp ort, SeaPort Airlines to North Bend/Coos Bay, and Frontier Airlines to Colorado Springs.

This all means that the connection options and fare levels at Portland are stronger than at Boise. Equally as important, when variables such as time savings, parkin g, gasoline, and wear on automobile are factored, the most convenient and cost effective option for many travelers to access the advantages offered by Portland International Airport would not be to drive but to fly the scheduled service available at Easter n Oregon Regional Airport. The grant funds requested in this proposal will provide the resources needed to communicate this to potential

customers.Proposal For A Grant Under The Small Community Air Service Development Program

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# Advertising & Outreach Activities to Increase Awareness
of Air Service at Eastern Oregon Regional Airpor t (PDT)

Upon approval of this proposal, the Eastern Oregon Regional Airport and its community
partners will meet with the EAS service provider (SeaPort Airlines) to develo p details of the marketing and community outreach plan. The intent of this meeting i s to ensure that the marketing message communicated with SCASD funds is consistent with that of the carrier, thereby maximizing the effectiveness of marketing and promotional activities of both parties. Based on that meeting, we will prepare a detailed pla n for use of SCASD funds for presentation to and approval by the Department prior to its implementation.



### Plan Specifics

While specifics of the marketing theme are yet to be defined, the airport has identified the following activities and media outlets t o communicate with potential users of Eastern Oregon Regional Airport

.

Mass Market Advertisi ng

The center piece of the marketing and promot ion program will be multi

- media advertising campaign that promotes the convenience and affordability of flying from Eastern Oregon Regional Airport. This will emphasize the combination of frequencies and low fares, free parking at PDT, and connections to destinations around the world that can be made at Portland. As currently envisioned, the program will include d aily newspapers, radio, outdoor billboards,
and Internet banner ads.

Additionally, the program intends to utilize targeted cable television insertions to create awareness across a broad spectrum of potential customers. Specifically, broadcasts of Seattle

Mari ner baseball games are popular and allow the Airport to reach a wide audience.

Community Outreach

In partne rship with the EAS carrier, the Airport will develop a PowerPoint presentation t hat
outlines the advantages of local air service. This will inclu de, but n ot necessarily be limited to, a description of SeaPort’s service (aircraft, fare structure, frequent flyer program, improved connecting capabilities, etc.), opportunity cost related to not utilizing local air service (i.e., driving expenses, highe r parki ng rates, value of time, etc.), structure of the EAS program, the economic impact of local air service, and the critical need for local support. It is intended that the airport manager will utilize th is presentation during meetings with various comm u nity groups, such as Chamber of Commerce, Convention & Visitors Bureau, Rotary Club, etc. WhileProposal For A Grant Under The Small Community Air Service Development Program

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### there will be very little cost associated with these presentations, they nevertheless are deemed

a critical component of the overall plan.

Rack Cards & Direc t Mail

The advertising and public relations activities will be supported with a program of targeted mailings to local generators of business travel and generators of inbound travel to each airport and strategic placement of rack cards in tourism kiosks, h otels, etc. These cards would also be
used as “leave behind” piece in conjunction with the Community Outreach activities outlined
above.

The airport will work with local entities such as the Pendleton Chamber of Commerce

, Convention Center

, and other c ommunity partners to obtain mailing lists at little or no cost.

Airport Website

Presently, the Airport has a page on the City of Pendleton general website along with other departments (i.e., police, fire, water, etc.). The competitive nature of commercia l air service airports , which results in airports competing for the same travelers, puts Eastern Oregon Regional Airport in a unique position among City Departments and drives the need for a standalone Internet presence.

The airport proposes to utilize a portion of the funds to develop a standalone website that promotes scheduled air service at Eastern Oregon Regional Airport, reinforces the messages
communicated in mass market advertising and community outre ach , and imparts detailed information resulting in traveler convenience.



### Project Implementation & Planned Duration

Given recent enplanement trends and the changes to operating strategy by the EAS carrier, the City of Pendleton is eager to implement the marketing program in this proposal as quickly as possible. Accordingly, it is planned that the creative, design and production work will be completed with in six weeks of grant award and execution of a grant agreement with the Department.

The Mass Market Advertising component of the project will be execu ted over a one year period, with advertising primarily occurring during the first six months. Rack Cards & Direct Mail printing and distribution will occur in two separate events during the same period, with restocking of the rack cards occurring on an as needed basis. Community Outreach will occur as opportunities to make presentations to civic groups become available during the project

term.Proposal For A Grant Under The Small Community Air Service Development Program

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### Plan to Build on Project Success at End of Grant Term

The decline in enplanements in recent months has been a source of concern in Pendleton and throughout northeas tern Oregon. Leaders are very aware of the important role that air service plays the economic vitality of the region, and are committed to supporting local air service and

ens uring it has the resources necessary to succeed.

At the conclusion of the project herein, the Airport and its community partners believe strongly that awareness and appreciation of local air service will be much greater than today, and that this will be reflected in positive enpla nement trends. That sa id and recognizing that factors
outside the control of the Airport and community partners (i.e., general economic c onditions, fuel prices, reliability, etc. ) may impact the success of this specific project, we are fully prepared

to su pport additional marketing and promotional activities beyond the grant term.Proposal For A Grant Under The Small Community Air Service Development Program

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# Grant Administration Plan

Summary of Grant Request & Goals

Eastern Oregon Regional Airport and its community partners are requesting a Small Community Air Service Development grant in the amount of $50,000 to implement a marketing program. This will be matched with $5,000 of community funds for total project funding of $55,000.

The goal of the project is to increase community awareness of flights offered at Eastern Oregon Regi onal Airport that focuses on convenience of that service and the important role they play in the economic stability of northeastern Oregon, with the overall objective of reversing a recent decline in enplanements.



### Allocation of Grant Funds & Community Mat ching Funds

The City of Pendleton is requesting $50,000 in SCASD funds to be supported by $5,000 in matching community funds for a total of project fund of $55,000. The planned use of project funds is summarized on the following table:

Category Grant Fun ds Community Match TOTAL Mass Market Advertising $4 3 ,000 $ 2 ,000 $ 45 ,000 Community Outreach $0 $0 $0

Rack Cards & Direct Mail $3,000 $2,000 $5,000 Airport Website $ 4 ,000 $1,000 $5,000

TOTAL $50,000 $5,000 $55,000

The planned expenditures for each ele ment of the marketing activities may marginally shift as the activities are executed and results of different components are measured. Prior to any measurable change in allocation of project funds, the City will consult with the Department.



### Role of Commun ity Partners

The City of Pendleton

, Pendleton Chamber of Commerce

, Wildhorse Resort & Casino (Confederated Tribes of the Umatilla Indian Reservation)

, SeaPort Airlines, and Round Up City Development Corporation (RCDC) are partnering with Eastern Oregon Re gional Airport to ensure success of the marketing program in this proposal. The primary role of the partners will be to provide matching funds for the SCASD grant, however they will as needed support the Airport with respect to Community Outreach and suppo rting the message.Proposal For A Grant Under The Small Community Air Service Development Program

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### Reports to US Department of Transportation

Following Department approval and implementation of the plan, the Airport will provide the Departm ent with a quarterly report on use of funds and overall project effectiveness (see
discuss ion below). While community partners will pa rticipate in compiling data and assembling these reports, the ultimate responsibility for submittal to the Department shall lie with the legal sponsor of this proposal.



### Measurement of Project Success

The prima ry metric by which near

- term success of this marketing program will be measured is an increase in enplanements on flights departing and arriving Eastern Oregon Regional Airport. Long

- term success will be measured by a decrease in required levels of subsidy from the Essential Air Service (EAS) program and, potentially, the elimination of all subsidy requirements.Proposal For A Grant Under The Small Community Air Service Development Program

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# APPENDIX

– Letter of Support from SeaPort AirlinesProposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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# SEA t PORT

-= = == ,A I Rllt.ES

J un e 1 1

, 2012

Ms. Alo h a L ey Sma ll Commun i ty A i r Se rvi ce Deve l opme n t Pro g ram US Departmen t of T r a n sporta t i o n 1200 New J ersey Aven u e
, S E Was h i ngto n
, DC 20303

OST**-2011 0069**  Pendle t on
, Oregon ( P DT)

Dea r A r o h a:

SeaPo rt A irl i nes t s writi n g th i s l ette r t o convey o u r s tr o n g s u ppo rt of app li ca t i o n by Eas t e rn O r egon Reg i ona l Airport and Pe n d l e t o n comm u nity f or a gra nt u n der t h e Sma n Comm u n ity A l r Servi.ce Deve l opmen t (SCASD ) Program

_

We have pro vi ded re l i ab l e a n d affordab l e a :t r service t o Pend l e t on f o r n ea rl y fo ur years a n d l ook forwa r d t o serv i n g t he comm u n ity for many more

_ T h e SCASD g r a n t fu n ds fo r m a r11 e li ng and

comm u n ica ti o n th a t t h e a i rpo rt is req u est i n g wo u l d be n e fit o ur partners h i p witlli t h e P end l eton

comm u n ity to i n c r ease awareness of serv i ce a t Eas t ern Oregon Reg i o n a l A i rpo rt a n d

, i n partic u l a r
, c h a n ges t o our se rvi ce mode l t h at w i ll r es u l t i n ea si er co n n ec ti o n s.

We g r eat l y app r e ci a t e any co n s i de r a ti o n g i ven t o ttl e a p p l ica t ion of Easte rn O r ego n Reg i o n a l
A i rpo rt fo r SCASD f u nds t o b e u sed f o r mar1te ti ng ' a n d comm u n i catio n

_ P l ease f ee l f ree t o

co nt ac

t me with any ques ti o n s you may h ave

_

Timo t h y F

. S i ebe r VP

- S t rateg y & Corpora t e Deve l opme n t

WS ABOUT TIM[Proposal For A Grant Under The Small Community Air Service Development Program

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# APPENDIX

– Summary InformationProposal For A Grant Under The Small Community Air Service Development Program

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### SMALL COMMUNITY AIR SERVICE DE VELOPMENT PROGRAM

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- 0069 SUMMARY INFORMATION

All applicants must submit this information with their proposal, along with a completed form
SF424 on www.grants.gov

.

A. APPLICANT INFORMATION: (CHECK ALL THAT APPLY)

 Not a Consortium  Interstate Consortium  Intrastate Consortium

 Community now receives EAS subsidy

 Community (or Consortium member) previously received a Small Community Grant

If previous recipient: Date of grant:

____ _______Expiration date of grant: __________

______
Federal Funds Requested: ____________________________

____________________________ Carrier(s) Service Obtained: __________________________

________________________ ____ Destination(s) Served: _______________________

_____________________________ _______

B. PUBLIC/PRIVATE PARTNERSHIPS: ( LIST ORGANIZATION NAMES )

PUBLIC PRIVATE
1. City of Pendleton 1. SeaPort Airlines
2. Pendleton Chamber of Commerce 2. Wildhorse Resort & Casino
3. Round Up City Development Corporation 3.
4. 4.
5.

C. PROJECT PRO POSAL: (CHECK ALL THAT APPLY)

 Marketing  Upgrade Aircraft  New Route

 Travel Bank  Service Restoration  Subsidy

 Surface Transportation  Regional Service  Revenue Guarantee

 Launch New Carrier  Start

- Up Cost Offset  First Se rvice

 Study  Secure Additional Service  Other (explain below)Proposal For A Grant Under The Small Community Air Service Development Program

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### D. EXISTING LANDING AIDS AT LOCAL AIRPORT:

 Full ILS  Outer/Middle Marker  Published Instrument Approach

 Localizer  Other (specify) : GPS/VOR Approach

E. PROJECT C OST: DO NOT ENTER TEXT IN SHADED AREA

LINE DESCRIPTION SUB TOTAL TOTAL AMOUNT

1 Federal amount requested $50,000

2 State cash financial contribution $0

Local cash financial contribution

3a Airport cash funds $0

3b Non

- airport cash funds $5,00 0

3 Total local cash funds (3a + 3b) $5,000

4 TOTAL CASH FUNDING (1+2+3) $55,000

In

- Kind contribution

5a Airport In

- Kind contribution** $0

5b Other In

- Kind contribution** $0

5 TOTAL IN

- KIND CONTRIBUTION

(5a + 5b) $0

6 TOTAL PROJECT COST ( 4+5) $55,000



### F

. I N

- KIND CONTRIBUTIONS**

For funds in lines 5a (Airport In

- Kind contribution) and 5b (Other In

- Kind contribution),

please describe the source(s) of fund (s) for each.Proposal For A Grant Under The Small Community Air Service Development Program

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### F

. I S THIS APPLICATION SUBJECT TO REVIEW BY STATE U NDER EXECUTIVE ORDER 12372 PROCESS?

 a. This application was made available to t he state under Executive Order 12372

Process for r eview on (date) _______________.

 b. Program is subject to E.O. 12372, but has not been selected by the state for review.

 c. Program is not covered by E.O. 12372.

G

. IS THE APPLICANT DELIQUENT ON ANY FEDERAL DEBT? (IF “ YES ” , PROVIDE EXPLANATION )

 No  Y es (explain)

# CHAMBER OF COMMERCE

June 11, 2012

Dear Small Community Air Service Development Program,

I am writing in support of the Eastern Oregon Regional Airport's application for marketing funds

to help increase the public awareness of scheduled air service from the airport located in Pendleton, Oregon. The Pendleton Chamber of Commerce strongly supports this grant application. A focused marketing program will not only increase awareness, but also increase ridership/enplanements. The Chamber is continually marketing Pendleton, the surrounding area and many events that occur throughout the year. Having a consistent, dependable air service is
essential to helping tourists both regional and wider spread globally to reach Pendleton and the surrounding area to be able to enjoy all we have to offer.

Besides tourists, many of our locals use the air service to access Portland and larger
cities/markets. More awareness of flight availability in and out of Pendleton to be able to get to Portland or other cities to conduct business or head out on their own travel adventures, would help increase enplanement. If a business person can get to Portland and attend meetings or a conference and still have the ability to get back home in the same day

, it helps being able to conduct business or own a business in Eastern Oregon much easier.

Support of this grant application will allow a much needed service to continue and hopefully
thrive. As gas prices continue to rise, more and more people are looking at other options to get

out and about for their business travel and vacations. As more marketing efforts are made, the
Eastern Oregon Regional Airport should be able to capitalize on those investments and increase
their enplanement numbers.

The Chamber of Commerce is always looking for ways to promote Pendleton. More access to Pendleton is a very good thing. Helping the regional airport to further promote Pendleton and provide access to Pendleton and Eastern Oregon is a great partnership that the Chamber enjoys
and looks forward to growing. Please consider the Eastern Oregon Regional Airport's grant application favorably.

Sincerely,

# _Lf~~ Gail Nelson
Executive Director

501 S. Main Street • Pendleton, OR 97801

Phone: 541.276.7411 • Toll Free: 800.547.8911 • Fax: 541.276.8849 www.pendletonchamber.com • Email : info@pendletonchamber.com

# CITY OF PENDLETON

Ju ne 1

, 2012

Ms. A l o ha L e y S m a ll Comm unity Air Service Development Program
U.S. Depattme nt ofTranspo r tation
1 2 00 New Jer sey Av enue SE
Was hin gto n , D.C. 20303

Dear M s. Ley: 

### Office of the City Manager

500 S.W. Dorion Aven u e Pendleton, Oregon 97801-2090
T e l ephone (541) 966

- 0201
FAX (541) 966

- 0231
IDD Pho n e ( 541) 966

- 02 30

www. pe ndl eto n. or. us

The C it y of Pend leton st ron g l y s upport s thi s applicatio n for marketing fund s for our co mm erc ial

a ir se rvic e

. We b e li eve th ere are a l arge number of potential pa ss enger s th at we ha ve yet to

reac h w i t h t h e inf ormation o n our serv i ce , s chedu l e, ease o f flying

, a nd other att ribu tes of our air

se r vice.

Thi s market in g gra nt w ill a ll ow u s the l at itude to reach out in a much broader m an n er and provide information that we beli eve w ill o ur increa s e our pa sse nger traffic. Pa r tnerin g w i t h our l oca l C ham be r of Co mm e r ce, Wi ldh o r se R esort & Casino

, Round-Up C i t y Deve l o pm e nt
C o r porat i on , U matilla Count y Econo mi c D eve l opment

, a nd SeaPo r t Ai r , we b e li eve our me ss age th a t flyi n g t o P01tland from Pend l eto n i s easie r , qu i c ker

, and more e nj o y ab l e th at drivin g

.

Th a nk yo u fo r the opportunity to provid e thi s l etter of s upport.

S i nc e re l y ,

Robb C orbett
C it y Manager



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