Docket DOT-OST-2012-0069

Proposal For A Grant Under

The Small Community Air Service Development Program

Pendleton, Oregon

Eastern Oregon Regional Airport

Community: Pendleton, Oregon

Legal Sponsor: Eastern Oregon Regional Airport

DUNS Number: 155785884

EIN: 93 6002232

Congressional District Code: Oregon 2nd

June 11, 2012
Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

Docket DOT-OST-2012-0069

June 11, 2012

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Summary of Proposed Project & Specific Objectives

Project Description 

The City of Pendleton and its community partners seek to implement a focused marketing 

program to increase public awareness of scheduled air service at Eastern Oregon Regional 

Airport that results in higher use rates among potential travelers within the Airport’s 

reasonable service area of northeast Oregon. An increase in enplanements is primary metric by 

which near-term success of this marketing program will be measured. Long-term success will be 

measured by a decrease in required levels of subsidy from the Essential Air Service (EAS) 

program and, potentially, the eventual elimination of all subsidy requirements.

Requested Funding

This proposal requests $50,000 in grant funds from the Small Community Air Service

Development Program. The community partners will provide $5,000 in local matching funds 

(10%). In total, this will provide $55,000 for preparation and execution of the marketing 

program described in this proposal.

Legal Sponsor

The legal sponsor of this proposal is Eastern Oregon Regional Airport. Questions related to the 

proposal should be directed to:

Mr. Larry Dalrymple

Airport Manager

Eastern Oregon Regional Airport

2016 Airport Road

Pendleton, OR 97801

Telephone: (541) 276-7754

Email: larryd@ci.pendleton.or.us

DUNS Number: 155785884

EIN: 93 6002232

Congressional District Code: Oregon 2nd

Public & Private Support For This Proposal

This proposal is supported by the following public and private partners in northeast Oregon:
Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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 City of Pendleton

 Pendleton Chamber of Commerce

 Wildhorse Resort & Casino (Confederated Tribes of the Umatilla Indian Reservation)

 SeaPort Airlines

 Round Up City Development Corporation (RCDC)
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Pendleton, Oregon

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Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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The Pendleton Market 

Geographic Location & Reasonable Service Area

The City of Pendleton and Eastern Oregon Regional Airport (PDT) are geographically located in 

the northeast part of Oregon in Umatilla County.

The community is centrally located between Portland, Oregon; Seattle and Spokane, 

Washington; and Boise, Idaho, and is situated at the intersection of two major highways: 

Interstate 84 and U.S. Highway 395. Interstate Highway 84 is the principal east/west route and 

U.S. Highway 395 is the principal north/south route and they intersect each other within 

Pendleton City limits. Virtually all other major roads in northeast Oregon converge on 

Pendleton.

Eastern Oregon Regional Airport

Reasonable Service Area

Within the defined area, travelers should 

reasonably consider Eastern Oregon Regional 

Airport the most convenient to their home or 

business

This road system positions Pendleton as the hub of economic activity in northeastern Oregon. 

For the same reason, Eastern Oregon Regional Airport should be the primary air service Airport

for a large percentage of air travelers to and from northeast Oregon. Alas, it is not. As will be 
Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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outlined later, there is a lack of awareness and/or misperceptions about the scheduled air 

service at PDT. The grant funds requested in this proposal are intended to address this 

deficiency.

Market Population & Demographics

Population

The Pendleton-Hermiston Micropolitan Statistical Area, which includes Umatilla and Morrow 

counties, had a population of 87,062 at the 2010 census. When the 25,748 residents of 

neighboring Union County are factored in, the reasonable service area for Eastern Oregon 

Regional Airport has a total population of nearly 113,000.

Tourism

Pendleton has a healthy tourism industry that is largely regional in nature. Visitors come 

primarily from Washington and Oregon, Northern California, and Western Idaho. While our 

market is not likely to become a major global draw, there are specific activities that attract a 

small (but highly valuable) niche among global travelers that can only (or best) be experienced 

in Pendleton. 

Pendleton is located in a very popular recreational region where visitors enjoy hunting, fishing, 

boating, skiing, and other outdoor activities. Within a one hour drive of Pendleton is the Blue 

Mountain Range. This mountain range has some of the best hiking, climbing, backpacking, and 

camping in Oregon. Additionally, the region is known for some of the finest elk, deer, upland 

bird and waterfowl hunting in North America. The area also boasts excellent fishing for bass, 

walleye, crappie, salmon, steelhead and trout.

The world famous Pendleton Round-Up and Happy Canyon attracts 60,000 to 70,000 spectators 

each year on the second full week of September. Visitors from around the world and across the 

nation return annually for this historical event, which is one of the largest rodeos anywhere in 

the world.

The Wildhorse Gaming Resort on the Umatilla Indian Reservation is a major regional destination 

that currently attracts over 500,000 visitors annually, and is projected to attract over 1.2 million 

visitors in the next 12 – 18 month. Wildhorse‘s amenities include a 24-hour casino, five 

restaurants, weekly live entertainment in Wildfire Sports Bar, an 18-hole championship golf course, 

a new 10 story Tower Hotel, RV Park, retail area, conference center, teepee camping, and 5 screen 

Cineplex that features two 3D screens and which is attached to a youth entertainment area that 

includes a video arcade and children‘s entertainment center. 

In addition, The Tamastslikt Cultural Institute is located on the reservation and attracts 

approximately 300,000 annual visitors. This unique center affords visitors the opportunity to 
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Pendleton, Oregon

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immerse themselves in the history, culture and hospitality of the people who have lived on this land for 

more than 10,000 years with dramatic exhibits, renowned artwork and interesting events year-round.

Employment Base

The employment base served by Eastern Oregon Regional Airport is a diverse mix of private and 

public sector entities. The chart below lists the largest employers in the immediate vicinity of 

Pendleton.

Company/Organization/Goverrnment Approximate Number of Employees

Confederated Tribes of the Umatilla Indian Reservation 1,138

Mid Columbia Bus Co./Pendleton Bus Co 535

Keystone RV Company 451

Eastern Oregon Correctional Institution 438

Pendleton School District 16R 338

Umatilla-Morrow ESD 325

Blue Mountain Community College 305

St. Anthony Hospital 300

Umatilla Morrow Educational Service District 200

Pendleton Grain Growers 198

City of Pendleton 140

Safeway 110

Eastern Oregon Publishing Company 93

Hill Meat Company 85

Red Lion Hotel 83

Lippert Components 70

U.S. Forest Service 70

Pendleton Woolen Mills 55

Oregon National Guard 52

Albertsons 50

Continental Mills 48

Current Air Service

Presently, Eastern Oregon Regional Airport is served by SeaPort Airlines offering 21 weekly 

flights to Portland International Airport on 9-passenger Pilatus PC-12 aircraft. These flights are 

subsidized by the Essential Air Service Program and the second two-year contract between the 

Department and SeaPort Airlines scheduled to expire on December 31, 2012. Given the 

partnership with the community, including strong support for this grant proposal, it is the 
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Pendleton, Oregon

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community expects that SeaPort will submit a proposal to renew its EAS contract at Eastern 

Oregon Regional Airport.

Enplanement Trend

Since SeaPort Airlines has served Pendleton, the market has typically experienced year-overyear growth in passenger enplanements despite a weak national economy. During the first few 

months of 2012, however, enplanement growth has tapered off and fallen below those during 

the same months 2011. This is shown on the graph on the next page.

Eastern Oregon Regional Airport

Revenue Passenger Enplanement Trend

0

100

200

300

400

500

600

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2008 2009 2010 2012

To date, SeaPort Airlines enplanements during 

2012 are below 2011 for the same months

The recent enplanement declines, combined with changes in air service at nearby airports that 

capture a percentage of traffic generated within the reasonable service area of Eastern Oregon 

Regional Airport, provides support for increasing awareness of air service at PDT through the 

focused used of grant and matching community funds as requested in this proposal.
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Pendleton, Oregon

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Current v. Future Connectivity Available at Pendleton 

As noted, air service at Eastern Oregon Regional Airport is currently provided by SeaPort 

Airlines. This carrier is implementing changes to its strategy which, when complete, will 

provide better connectivity at PDX for travelers flying from Pendleton. This includes a new 

reservation system, new interline agreements that allow for the booking of connecting flights, 

and moving from a private terminal to the main terminal. To communicate these improvements 

will require a much higher level of advertising and promotional expense than can be conducted 

with the airport’s limited budget. The SCASD grant requested in this proposal can address this 

challenge, providing the needed funding to reach a wide number of potential travelers. 
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Pendleton, Oregon

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Nearby Airports With Commercial Air Service

The Eastern Oregon Regional Airport believes a SCASD grant-supported marketing and 

community outreach campaign can have an immediate impact, drawing passengers who might 

otherwise fly out of Tri-Cities, Walla Walla, Boise, or Portland. Federal grant funds is critical to 

achieving this objective as the Eastern Oregon Regional Airport’s own limited budget is not 

large enough to support the effort that is required. The goal of the campaign is to increase 

enplanements and to reduce the per passenger subsidy required under the Essential Air Service 

program at Pendleton.

Eastern Oregon Regional Airport

Surrounding Commercial Service Airports











Portland International Airport

Boise Airport

Walla Walla Regional Airport

Eastern Oregon Regional Airport

Tri-Cities Airport

Approximate Drive Distance & Times

Boise Airport = 227 miles/3 hours 40 minutes

Tri-Cities Airport = 68 miles/1 hour 10 minutes

Portland International Airport = 204 miles/3 hours 20 minutes

Walla Walla Regional Airport = 49 miles/1 hour 6 minutes

The difference between air service at Eastern Oregon Regional Airport and others in the region 

is summarized on the table on the next page.
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Pendleton, Oregon

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Eastern Oregon Regional Airport

Service Level Comparison v Nearby Airports

May 2012

Airport Airlines Nonstop 

Destinations

Weekly 

Departing Flights

Weekly 

Departing Seats

Eastern Oregon Regional Airport (PDT) 1 1 22 198

Walla Walla Regional Airport (ALW) 1 1 13 988

Tri Cities Airport (PSC) 4 8 113 7,700

Boise Airport (BOI) 5 15 333 31,686

Portland International Airport (PDX) 12 50 1,557 167,154

May 2012 schedules as reported by Diio

NOTE: PDX data does not include Virgin America service that starts on June 4th.

Tri-Cities Airport (Pasco, WA)

Pasco’s current service consists mostly of flights operated by code-share partners of United, 

Delta, and Alaska Airlines on regional jets and large turboprops. In addition, Allegiant Air offers 

less-than-daily service to vacation destinations such as Las Vegas and Phoenix.

The higher service level and the “low fare buzz” surrounding Allegiant Air is a challenge for 

Eastern Oregon Regional Airport in that Pasco is generally presumed to be a superior option, 

both in regard to availability of lower fares and overall service levels. While it is understood 

that a majority of the traffic currently lost to Pasco cannot be recaptured, there are some 

customers for whom the convenient and hassle free experience of Pendleton Regional Airport 

represents a strong value proposition. These customers can only be reached with an advertising 

program that repetitively communicates the less-stressful experience at Eastern Oregon 

Regional Airport. The grant funds requested in this proposal will be used for that purpose.

Walla Walla Regional Airport (Walla Walla, WA)

Recent reductions in frequency at Walla Walla Regional Airport create an opportunity for 

Eastern Oregon Regional Airport to recapture traffic that presently is diverted from PDT’s 

reasonable service area. While Walla Walla will continue to offer Alaska Airlines “branded” 

service, including the benefit of thru fares, frequent flyer program accrual, and a larger aircraft 

with cabin service, the greater choice in departure times afforded by more frequency 

represents a strength of Eastern Oregon Regional Airport. The grant funds requested in this 

proposal will enable the Airport and its partners to communicate this strength to a large 

number of potential customers.
Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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Boise Airport (Boise, ID) v. Portland International Airport

While Boise Airport offers a greater choice of airlines and nonstop destinations, the reality is 

that in recent years the airport has seen a decline in overall service levels, including the 

departure of American Eagle and SeaPort Airlines, and frequency reductions by Southwest. In 

comparison, Portland International Airport (which is connected to Pendleton by existing EAS 

service) has successfully recruited two low-fare airlines – Virgin America and Spirit Airlines –

and added nonstop destinations from existing airlines, such as Alaska Airlines recently service 

to Kauai and recently approved nonstop to Washington’s Ronald Reagan National Airport, 

SeaPort Airlines to North Bend/Coos Bay, and Frontier Airlines to Colorado Springs. 

This all means that the connection options and fare levels at Portland are stronger than at 

Boise. Equally as important, when variables such as time savings, parking, gasoline, and wear 

on automobile are factored, the most convenient and cost effective option for many travelers 

to access the advantages offered by Portland International Airport would not be to drive but to 

fly the scheduled service available at Eastern Oregon Regional Airport. The grant funds 

requested in this proposal will provide the resources needed to communicate this to potential 

customers.
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Pendleton, Oregon

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Advertising & Outreach Activities to Increase Awareness 

of Air Service at Eastern Oregon Regional Airport (PDT)

Upon approval of this proposal, the Eastern Oregon Regional Airport and its community 

partners will meet with the EAS service provider (SeaPort Airlines) to develop details of the 

marketing and community outreach plan. The intent of this meeting is to ensure that the 

marketing message communicated with SCASD funds is consistent with that of the carrier, 

thereby maximizing the effectiveness of marketing and promotional activities of both parties. 

Based on that meeting, we will prepare a detailed plan for use of SCASD funds for presentation 

to and approval by the Department prior to its implementation. 

Plan Specifics

While specifics of the marketing theme are yet to be defined, the airport has identified the 

following activities and media outlets to communicate with potential users of Eastern Oregon 

Regional Airport.

Mass Market Advertising

The center piece of the marketing and promotion program will be multi-media advertising 

campaign that promotes the convenience and affordability of flying from Eastern Oregon 

Regional Airport. This will emphasize the combination of frequencies and low fares, free parking 

at PDT, and connections to destinations around the world that can be made at Portland.

As currently envisioned, the program will include daily newspapers, radio, outdoor billboards, 

and Internet banner ads. 

Additionally, the program intends to utilize targeted cable television insertions to create 

awareness across a broad spectrum of potential customers. Specifically, broadcasts of Seattle 

Mariner baseball games are popular and allow the Airport to reach a wide audience. 

Community Outreach

In partnership with the EAS carrier, the Airport will develop a PowerPoint presentation that 

outlines the advantages of local air service. This will include, but not necessarily be limited to, a 

description of SeaPort’s service (aircraft, fare structure, frequent flyer program, improved 

connecting capabilities, etc.), opportunity cost related to not utilizing local air service (i.e., 

driving expenses, higher parking rates, value of time, etc.), structure of the EAS program, the 

economic impact of local air service, and the critical need for local support. It is intended that 

the airport manager will utilize this presentation during meetings with various community 

groups, such as Chamber of Commerce, Convention & Visitors Bureau, Rotary Club, etc. While 
Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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there will be very little cost associated with these presentations, they nevertheless are deemed 

a critical component of the overall plan.

Rack Cards & Direct Mail

The advertising and public relations activities will be supported with a program of targeted 

mailings to local generators of business travel and generators of inbound travel to each airport 

and strategic placement of rack cards in tourism kiosks, hotels, etc. These cards would also be 

used as “leave behind” piece in conjunction with the Community Outreach activities outlined 

above. 

The airport will work with local entities such as the Pendleton Chamber of Commerce, 

Convention Center, and other community partners to obtain mailing lists at little or no cost.

Airport Website

Presently, the Airport has a page on the City of Pendleton general website along with other 

departments (i.e., police, fire, water, etc.). The competitive nature of commercial air service 

airports, which results in airports competing for the same travelers, puts Eastern Oregon 

Regional Airport in a unique position among City Departments and drives the need for a 

standalone Internet presence.

The airport proposes to utilize a portion of the funds to develop a standalone website that 

promotes scheduled air service at Eastern Oregon Regional Airport, reinforces the messages 

communicated in mass market advertising and community outreach, and imparts detailed 

information resulting in traveler convenience.

Project Implementation & Planned Duration

Given recent enplanement trends and the changes to operating strategy by the EAS carrier, the 

City of Pendleton is eager to implement the marketing program in this proposal as quickly as 

possible. Accordingly, it is planned that the creative, design and production work will be 

completed within six weeks of grant award and execution of a grant agreement with the 

Department.

The Mass Market Advertising component of the project will be executed over a one year 

period, with advertising primarily occurring during the first six months. Rack Cards & Direct Mail 

printing and distribution will occur in two separate events during the same period, with 

restocking of the rack cards occurring on an as needed basis. Community Outreach will occur 

as opportunities to make presentations to civic groups become available during the project 

term.
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Pendleton, Oregon

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Plan to Build on Project Success at End of Grant Term

The decline in enplanements in recent months has been a source of concern in Pendleton and 

throughout northeastern Oregon. Leaders are very aware of the important role that air service 

plays the economic vitality of the region, and are committed to supporting local air service and 

ensuring it has the resources necessary to succeed. 

At the conclusion of the project herein, the Airport and its community partners believe strongly 

that awareness and appreciation of local air service will be much greater than today, and that 

this will be reflected in positive enplanement trends. That said and recognizing that factors 

outside the control of the Airport and community partners (i.e., general economic conditions, 

fuel prices, reliability, etc.) may impact the success of this specific project, we are fully prepared 

to support additional marketing and promotional activities beyond the grant term.
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Pendleton, Oregon

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Grant Administration Plan

Summary of Grant Request & Goals

Eastern Oregon Regional Airport and its community partners are requesting a Small Community 

Air Service Development grant in the amount of $50,000 to implement a marketing program. 

This will be matched with $5,000 of community funds for total project funding of $55,000.

The goal of the project is to increase community awareness of flights offered at Eastern Oregon 

Regional Airport that focuses on convenience of that service and the important role they play in 

the economic stability of northeastern Oregon, with the overall objective of reversing a recent 

decline in enplanements.

Allocation of Grant Funds & Community Matching Funds

The City of Pendleton is requesting $50,000 in SCASD funds to be supported by $5,000 in 

matching community funds for a total of project fund of $55,000. The planned use of project 

funds is summarized on the following table:

Category Grant Funds Community Match TOTAL

Mass Market Advertising $43,000 $2,000 $45,000

Community Outreach $0 $0 $0

Rack Cards & Direct Mail $3,000 $2,000 $5,000

Airport Website $4,000 $1,000 $5,000

TOTAL $50,000 $5,000 $55,000

The planned expenditures for each element of the marketing activities may marginally shift as 

the activities are executed and results of different components are measured. Prior to any 

measurable change in allocation of project funds, the City will consult with the Department.

Role of Community Partners

The City of Pendleton, Pendleton Chamber of Commerce, Wildhorse Resort & Casino 

(Confederated Tribes of the Umatilla Indian Reservation), SeaPort Airlines, and Round Up City 

Development Corporation (RCDC) are partnering with Eastern Oregon Regional Airport to 

ensure success of the marketing program in this proposal. The primary role of the partners will 

be to provide matching funds for the SCASD grant, however they will as needed support the 

Airport with respect to Community Outreach and supporting the message. 
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Pendleton, Oregon

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Reports to US Department of Transportation

Following Department approval and implementation of the plan, the Airport will provide the 

Department with a quarterly report on use of funds and overall project effectiveness (see 

discussion below). While community partners will participate in compiling data and assembling 

these reports, the ultimate responsibility for submittal to the Department shall lie with the legal 

sponsor of this proposal.

Measurement of Project Success

The primary metric by which near-term success of this marketing program will be measured is 

an increase in enplanements on flights departing and arriving Eastern Oregon Regional Airport. 

Long-term success will be measured by a decrease in required levels of subsidy from the 

Essential Air Service (EAS) program and, potentially, the elimination of all subsidy requirements.
Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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APPENDIX – Letter of Support from SeaPort Airlines
Proposal For A Grant Under The Small Community Air Service Development Program 

Pendleton, Oregon 

Docket DOT-OST-2012-0069 

June 11, 2012 

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SEA tPORT -== ==,A I Rllt.ES 

June 11, 2012 

Ms. Aloha Ley 

Small Community Air Service Development Program 

US Department of Transportation 

1200 New Jersey Avenue, SE 

Washington, DC 20303 

OST -2011 0069 

Pendleton, Oregon (PDT) 

Dear Aroha: 

SeaPort Airlines ts writing this letter to convey our strong support of application by Eastern 

Oregon Regional Airport and Pendleton community for a grant under the Sman Community Alr 

Servi.ce Development (SCASD) Program_ 

We have provided reliable and affordable a:tr service to Pendleton for nearly four years and look 

forward to serving the community for many more_ The SCASD grant funds for mar11eling and 

communication that the airport is requesting would benefit our partnership witlli the Pendleton 

community to increase awareness of service at Eastern Oregon Regional Airport and, in 

particular, changes to our service model that will result in easier connections. 

We greatly appreciate any consideration given to ttle application of Eastern Oregon Regional 

Airport for SCASD funds to be used for mar1teting' and communication_ Please feel free to 

contact me with any questions you may have_ 

Timothy F. Sieber 

VP - Strategy & Corporate Development 

WS ABOUT TIM[ 
Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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APPENDIX – Summary Information
Proposal For A Grant Under The Small Community Air Service Development Program

Pendleton, Oregon

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SMALL COMMUNITY AIR SERVICE DEVELOPMENT PROGRAM

DOCKET DOT-OST-2012-0069

SUMMARY INFORMATION

All applicants must submit this information with their proposal, along with a completed form 

SF424 on www.grants.gov. 

A. APPLICANT INFORMATION: (CHECK ALL THAT APPLY) 

 Not a Consortium  Interstate Consortium  Intrastate Consortium 

 Community now receives EAS subsidy 

 Community (or Consortium member) previously received a Small Community Grant 

If previous recipient: Date of grant: ___________Expiration date of grant: ________________

Federal Funds Requested: ________________________________________________________

Carrier(s) Service Obtained: ______________________________________________________

Destination(s) Served: ___________________________________________________________

B. PUBLIC/PRIVATE PARTNERSHIPS: (LIST ORGANIZATION NAMES)

PUBLIC PRIVATE

1. City of Pendleton 1. SeaPort Airlines

2. Pendleton Chamber of Commerce 2. Wildhorse Resort & Casino

3. Round Up City Development Corporation 3.

4. 4.

5.

C. PROJECT PROPOSAL: (CHECK ALL THAT APPLY)

 Marketing  Upgrade Aircraft  New Route

 Travel Bank  Service Restoration  Subsidy

 Surface Transportation  Regional Service  Revenue Guarantee

 Launch New Carrier  Start-Up Cost Offset  First Service

 Study  Secure Additional Service  Other (explain below)
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Pendleton, Oregon

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D. EXISTING LANDING AIDS AT LOCAL AIRPORT: 

 Full ILS  Outer/Middle Marker  Published Instrument Approach 

 Localizer  Other (specify): GPS/VOR Approach

E. PROJECT COST: DO NOT ENTER TEXT IN SHADED AREA

LINE DESCRIPTION SUB TOTAL TOTAL AMOUNT

1 Federal amount requested $50,000

2 State cash financial contribution $0

Local cash financial contribution

3a Airport cash funds $0

3b Non-airport cash funds $5,000

3 Total local cash funds (3a + 3b) $5,000

4 TOTAL CASH FUNDING (1+2+3) $55,000

In-Kind contribution

5a Airport In-Kind contribution** $0

5b Other In-Kind contribution** $0

5 TOTAL IN-KIND CONTRIBUTION

(5a + 5b)

$0

6 TOTAL PROJECT COST (4+5) $55,000

F. IN-KIND CONTRIBUTIONS**

For funds in lines 5a (Airport In-Kind contribution) and 5b (Other In-Kind contribution), 

please describe the source(s) of fund(s) for each.
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Pendleton, Oregon

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F. IS THIS APPLICATION SUBJECT TO REVIEW BY STATE UNDER 

EXECUTIVE ORDER 12372 PROCESS?

 a. This application was made available to the state under Executive Order 12372

Process for review on (date) _______________.

 b. Program is subject to E.O. 12372, but has not been selected by the state for review.

 c. Program is not covered by E.O. 12372.

G. IS THE APPLICANT DELIQUENT ON ANY FEDERAL DEBT? (IF “YES”, 

PROVIDE EXPLANATION )

 No  Yes (explain)
CHAMBER OF COMMERCE 

June 11, 2012 

Dear Small Community Air Service Development Program, 

I am writing in support of the Eastern Oregon Regional Airport's application for marketing funds 

to help increase the public awareness of scheduled air service from the airport located in 

Pendleton, Oregon. The Pendleton Chamber of Commerce strongly supports this grant 

application. A focused marketing program will not only increase awareness, but also increase 

ridership/enplanements. The Chamber is continually marketing Pendleton, the surrounding area 

and many events that occur throughout the year. Having a consistent, dependable air service is 

essential to helping tourists both regional and wider spread globally to reach Pendleton and the 

surrounding area to be able to enjoy all we have to offer. 

Besides tourists, many of our locals use the air service to access Portland and larger 

cities/markets. More awareness of flight availability in and out of Pendleton to be able to get to 

Portland or other cities to conduct business or head out on their own travel adventures, would 

help increase enplanement. If a business person can get to Portland and attend meetings or a 

conference and still have the ability to get back home in the same day, it helps being able to 

conduct business or own a business in Eastern Oregon much easier. 

Support of this grant application will allow a much needed service to continue and hopefully 

thrive. As gas prices continue to rise, more and more people are looking at other options to get 

out and about for their business travel and vacations. As more marketing efforts are made, the 

Eastern Oregon Regional Airport should be able to capitalize on those investments and increase 

their enplanement numbers. 

The Chamber of Commerce is always looking for ways to promote Pendleton. More access to 

Pendleton is a very good thing. Helping the regional airport to further promote Pendleton and 

provide access to Pendleton and Eastern Oregon is a great partnership that the Chamber enjoys 

and looks forward to growing. Please consider the Eastern Oregon Regional Airport's grant 

application favorably. 

Sincerely, 

_Lf~~ Gail Nelson 

Executive Director 

501 S. Main Street • Pendleton, OR 97801 

Phone: 541.276.7411 • Toll Free: 800.547.8911 • Fax: 541.276.8849 

www.pendletonchamber.com • Email: info@pendletonchamber.com 
CITY OF PENDLETON 

June 1, 2012 

Ms. Aloha Ley 

Small Community Air Service Development Program 

U.S. Depattment ofTransportation 

1200 New Jersey Avenue SE 

Washington, D.C. 20303 

Dear Ms. Ley: 

Office of the City Manager 

500 S.W. Dorion Avenu e 

Pendleton, Oregon 97801-2090 

Telephone (541) 966-0201 

FAX (541) 966-0231 

IDD Phone (541) 966-0230 

www. pendleton. or. us 

The City of Pendleton strongly supports this application for marketing funds for our commercial 

air service. We beli eve there are a large number of potential passengers that we have yet to 

reach with the information on our service, schedule, ease of flying, and other attributes of our air 

service. 

This marketing grant will allow us the latitude to reach out in a much broader manner and 

provide information that we believe will our increase our passenger traffic. Partnering with our 

local Chamber of Commerce, Wildhorse Resort & Casino, Round-Up City Development 

Corporation, Umatilla County Economic Development, and SeaPort Air, we believe our message 

that flying to P01tland from Pendleton is easier, quicker, and more enjoyable that driving. 

Thank you for the opportunity to provide this letter of support. 

Sincerely, 

Robb Corbett 

City Manager 

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