| **Analysis of Proposed Consent Order    to Aid Public Comment**

The Federal Trade Commission has accepted an agreement, subject to final approval, to a    proposed consent order from respondent American Honda Motor Company, Inc.

The proposed consent order has been placed on the public record for sixty (60) days for    reception of comments by interested persons. Comments received during this period will    become part of the public record. After sixty (60) days, the Commission will again review    the agreement and the comments received and will decide whether it should withdraw from    the agreement and take other appropriate action or make final the agreement’s    proposed order.

This matter concerns advertising, labeling and promotional practices related to the    sale of lawn mowers. The Commission’s complaint charges that respondent    misrepresented that its Honda Masters, Honda Harmony II 3-in-1, and Honda Harmony II lawn    mowers are all or virtually all made in the United States when, in truth and in fact, a    significant portion of the components of these lawn mower models is, or has been, of    foreign origin. 

The proposed consent order contains a provision that is designed to remedy the charges    and to prevent the respondent from engaging in similar acts and practices in the future.    Part I of the proposed order prohibits the respondent from misrepresenting the extent to    which a lawn mower is made in the United States. The proposed order would allow respondent    to represent that a lawn mower is made in the United States so long as all, or virtually    all, of the component parts of the lawn mower are made in the United States and all, or    virtually all, of the labor in manufacturing the lawn mower is performed in the United    States. 

The proposed consent order additionally provides that the order shall not apply to the    labeling of lawn mowers manufactured before the effective date of the order.

Part II of the proposed order requires the respondent to maintain materials relied upon    in disseminating any representation covered by the order. Part III of the proposed order    requires the respondent to distribute copies of the order to certain company officials and    employees. Part IV of the proposed order requires the respondent to notify the Commission    of any change in the corporation that may affect compliance obligations under the order.    Part V of the proposed order requires the respondent to file one or more compliance    reports. Part VI of the proposed order is a provision whereby the order, absent certain    circumstances, terminates twenty years from the date of issuance.

The purpose of this analysis is to facilitate public comment on the proposed consent    order. It is not intended to constitute an official interpretation of the agreement and    proposed order or to modify in any way their terms. |
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