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Justin Beck

SVP Higher Education

October 23rd, 2013

Holistic Financial Health:

How Schools, Colleges and Universities Can Save the Next 

Generation from Financial Disaster 
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Our Team

About EverFi

Critical Skills Education technology leader

5,500 K-12 Schools, Colleges & Universities in the EverFi 

Network

500+ Private Sector Sponsors

5.8 million Students served on EverFi platforms

10+ Years Experience

130 Employees across 25 states

Innovative Investors include Amazon, Google & Twitter leaders

Eric Schmidt

Executive Chairman of Google

Evan Williams

Co-Founder of Twitter

Jeff Bezos 

Founder of Amazon
Money Matters on Campus: 

Demographics and Methodology

A sample of over 40,000 respondents was demographically 

representative of the American college student population

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• Interactive

• Personalized

• Action-Oriented

• Evidence-based

• Adaptive

• Positively-framed

• Skills-building

• Curriculum-based

• Infused into academics

• Intentional

• Analyzed/evaluated

SHIFTING THE FOCUS TO

PREVENTATIVE 

FINANCIAL EDUCATION

The right financial education 

strategy will focus on:

1. Just-in-time financial education

2. Equipping students to handle 

their day-to-day transactions

3. Tailored and relevant to each 

student
A Major Higher Education: Financial Pressures

Poor Retention

Financial pressures is one of 

the top 3 reasons a student will 

drop out of school

Worry Over Debt

79% of college students report 

that they frequently worry 

about debt

Impact After

Graduation

The average college students 

graduates with $26,600 in 

student loans

College students are facing financial pressures that

negatively impact student success.

Studies show that:

Sources: 

Harvard Graduate School of Education. Pathways to Prosperity – Meeting the Challenge of Preparing Young Americans for the 21st Century. 

http://www.gse.harvard.edu/news_events/features/2011/Pathways_to_Prosperity_Feb2011.pdf. 2011.

EverFi. Money Matters on Campus – How Early Attitudes and Behaviors Affect the Financial Decisions of First-Year College Students. 

http://moneymattersoncampus.org/ . 2013

Institute for College Access & Success. Student Debt and the Class of 2011. http://projectonstudentdebt.org/files/pub/classof2011.pdf. 2012.
SIX LEARNING MODULES

1. Back to School 2.0 

2. Best Weekend Ever 

3. Balancing Act 

4. Best Life Ever 

5. Salary Split 

6. Payback Time 

Personalized Action Plan: Students add to their personalized 

Action Plan as they progress through each module, which they 

can email and print after completing the course

For College Students — highly customizable 

for individuals and institutions

Pre & Post Module knowledge and 

behavior assessments

Approximately 1-2 hours
Intersession: 

30 days

Final

Survey

• Measures 

changes in 

attitudes and 

behaviors

• Student 

receives a 

Transit Course 

Certificate

Pre-Course

Survey and Quiz

• Measures 

baseline 

knowledge, 

attitudes and 

behaviors

Course Experience 

(approx. 1 – 1.5 hrs)

• Student 

completes six 

interactive 

modules

• Student can 

print out custom 

Action Plan

Post-Course 

Quiz

• Measures 

Knowledge 

Gains

• Student can 

print passing 

assessment 

score

Target Audience: Post-Secondary Students

Implementation: Population-Level

Assessments: Pre & Post Assessment 

and Attitudes & Behaviors Survey

Time: Approximately 1-1.5 hours
Personal “Action Plan” 

customized by each user 

to encourage proactive 

and relevant action

Personalization and Pathing

Adaptive Pathing

delivers a personalized 

experience to each 

student based on their 

student loan debt, 

credit card usage and 

spending habits.
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Year-End Executive Summary:

• Detailed executive report with 

behavioral and attitudinal 

survey data

Real-time data access 

throughout the year:

• Student analytics and course 

progress

• Knowledge gain scores

A measurement of your 

campus’ financial risk:

• Transit – Financial Wellness 

IndexTM: a snapshot of your 

student’s risky financial 

attitudes and behaviors

Detailed Platform 

Reporting

Student Data and Campus Financial Risk Analysis
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Campus Deployments

• Indiana University

– 11,000 1st year students

• LSU

– 1st Year Orientation

• Ohio State

– Sophomore Success 

Criteria/Counseling

• Loyola Marymount

– Senior Capstone

• Northern Virginia CC

– First Year Success 

Seminar
Level: High School

Level: Adult Level: Colleges & Universities

Level: 4 - 6th Grade
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Thank you!