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                         NONQUALIFIED STOCK OPTION AGREEMENT

This Stock Option Agreement made and entered into this 31st day of October, 1995
by and between Sullivan Dental Products, Inc., a Delaware corporation (Company),
and Kerry B. Wolfe (Optionee).
                                     WITNESSETH:

    WHEREAS, on the 31st day of October, 1995, the Board of Directors of the
Company authorized the appropriate officers of the Company to grant a
non-qualified stock option to the Optionee; and

    WHEREAS, the Optionee performs valuable services for and makes substantial
contributions to the Company; and

    WHEREAS, the Company considers it desirable and in its best interest that
the Optionee has the opportunity to purchase shares of the Company's common
stock, $.01 par value (Common Shares) upon the terms and conditions herein set
forth.

    NOW, THEREFORE, in consideration of the premises, it is hereby understood
and agreed as follows that:

    1.   The Company hereby grants to the Optionee the option to purchase 5,000
Common Shares at a purchase price equal to $9.75 per share, in the manner and
subject to the conditions hereinafter provided (Option).

    2.   The Option may be exercised at any time  and from time to time, in
whole or in part, until 5:00 p.m. on the 30th day of October, 2005.

    3.   The Optionee shall exercise the Option by delivering to the Company
the following:

         A)   A written notice executed by Optionee stating that he is
    exercising the Option and the number of Common Shares to be purchased
    pursuant to the Option; and

         B)   The purchase price for the Stock, which shall be evidenced
    by a twelve (12) month promissory note executed by the Optionee which said
    promissory note shall provide for full recourse against the Optionee and
    shall further provide for the Optionee to pay interest quarterly at the
    then applicable federal rate pursuant to the appropriate section of the
    Internal Revenue Code of 1986, as amended, or any successor statute and the
    regulations promulgated thereunder and which said


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    promissory note shall further provide for the right of prepayment from time
    to time without penalty; and

         C)   Collateral other than the Common Stock being purchased hereunder,
    which said collateral shall have a fair market value equal to at least the
    purchase price of the Common Shares being purchased hereunder.

    4.   The Company shall, upon receipt of said written notice, executed
promissory note and collateral, cause delivery to the Optionee of the Common
Stock being purchased pursuant to said written notice.

    5.   If the number of issued Common Shares shall be increased or reduced by
changes in par value, reclassification, stock dividend, stock split, or other
similar event, the number of Common Shares subject to the Option and the Option
price per share shall be equitably adjusted.  Unless otherwise determined by the
Board, each outstanding stock option shall automatically terminate upon the
effective date of:

    (a)  the liquidation or dissolution of the Company,

    (b)  any merger or consolidation in which the Company is not the surviving
corporation or pursuant to which the Common Stock of the Company does not remain
outstanding, or

    (c)  the acquisition by another person of all or substantially all of the
assets of the Company.

    6.   The Option is non-transferable by the Optionee, except in the event of
his death as provided in Paragraph 7 below, and during the Optionee's lifetime
is exercisable only by him.  The Optionee shall have no rights as a stockholder
with respect to the Common Shares covered by the Option until payment of the
option price and delivery to him of certificates for such Common Shares as
herein provided.

    7.   The Optionee hereby represents and warrants to the Company that the
Common Shares acquired by him pursuant to exercise of the Option will be
acquired solely for his own account for investment only, and any sale, transfer
or other disposition of such Common Shares by him will be made in compliance
with all applicable federal and state security laws.  In the event of the death
of the Optionee,


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the rights under this Option may be devised by will, and in the absence of a
will, shall pass pursuant to the laws of descent and distribution of the state
of his domicile.

    8a.  The Company hereby advises the Optionee, and the Optionee hereby
acknowledges that he understands that the Common Shares acquired by him upon
exercise of the Option may not then be registered under the Securities Act of
1933 (Act) and such shares must be held by him until they are registered under
the Act or any exemption from such registration is available.  Certificates for
all Common Shares purchased pursuant to exercise of the Option will bear the
following legend:

    "The securities represented by this certificate have not been registered
    under the Securities Act of 1933.  The securities may not be sold or
    transferred in the absence of such registration or an exemption therefrom
    under said Act."

    8b.  The Optionee hereby acknowledges that the Company may place a stop
transfer order with the transfer agent of the Common Shares regarding the
transfer of the Optionee's Common Shares purchased pursuant to exercise of the
Option.  Such shares are commonly known as "Restricted Securities".  The Company
shall have no obligation to take any action that may be necessary to make
available any exemption from registration under the Act.

    8c.  Upon exercise of the Option, the Company shall deliver to the
Optionee, and the Optionee shall acknowledge that he has received, reviewed, and
is familiar with certain releases, rules, notices and the like issued by the
Securities and Exchange Commission, including but not limited to Rule 144 under
the Act, which are in effect on the date the Option is exercised which
establishes definitive guidelines governing, among other things, the resale of
"Restricted Securities."  The Optionee understands that reliance on Rule 144 to
sell securities is subject to certain restrictions and limitations which are
currently as follows:

         i.   The Optionee must have been the beneficial owner of the Common
    Shares for at least two (2) years and the full purchase price have been
    paid at least two (2) years prior to the sale.  In computing the two (2)
    year holding period, there must be excluded any period during


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    which the Optionee had a short position in or any put or other options to
    dispose of any Common Shares.

         ii.  There is a limitation on the amount of Common Shares which can be
    sold during any three (3) month period.  This limitation is the greater of
    (a) one percent of the outstanding Common Shares as shown by the most
    recent financial statements published by the Company, or (b) the average
    weekly reported volume of trading in such securities on all national
    securities exchanges and/or reported through the Automated Quotation System
    for a Registered Securities Association during the four (4) calendar weeks
    preceding the filing of the notice of sale with the Securities and Exchange
    Commission as required by Rule 144, or (c) the average weekly volume of
    trading of Common Shares reported through the consolidated transaction
    reporting system contemplated by Rule 11Aa3-1 under the Securities Exchange
    Act of 1934 during the four (4) week period described in the aforesaid
    Rule.  If the Optionee is not an affiliate of the Company (the term
    affiliate being defined to mean a person that directly or indirectly
    through one or more intermediaries controls or is controlled by or is under
    common control with the Company) these restrictions shall not apply if the
    Optionee owned the Common shares for three (3) years or more.

         iii. The Common Shares can only be sold in "broker's transactions" as
    that term is defined in Rule 144.

         iv.  The Optionee may be required to file a notice of proposed sale
    (on Form 144) with the Securities and Exchange Commission concurrently with
    the placing of an order to execute the sale.

    8d.  In connection with any disposition of the Common Shares by the
Optionee under Rule 144 or pursuant to some other exemption available to the
Optionee under federal or state securities laws, the Optionee may be required to
deliver to the Company an opinion from his counsel and/or to receive an opinion
of counsel from the Company to the effect that all applicable requirements have
been met.


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    8e.  In addition to the above requirements, the Optionee acknowledges that
unless he consults his tax advisor prior to a sale of the Common Shares acquired
as a result of exercise of the Option, he may be taxed at ordinary income rates
as a result of the sale thereof.

    9.   Taxes.    The Company may require the Optionee to pay to the Company
(by deduction or otherwise), prior to and as a condition of making any delivery
of shares or any cash payment pursuant to any exercise of a stock option, the
amount of any tax required by law to be withheld with respect to such exercise.

    10.  Joint Tenancy.      Upon notice to the Company by the Optionee, any
Common Shares to be issued hereunder may be issued to the Optionee and a person
designated by the Optionee in joint tenancy with rights of survivorship.

    11.  Notices.       Any notice provided for in this Agreement shall be
deemed to have been duly given if delivered in person or mailed by certified or
registered mail, return receipt requested, to the Company at 10920 W. Lincoln
Avenue, West Allis, Wisconsin 53227, or to the Optionee at 126 Park Lane,
Deerfield, Illinois 60015.  The Company or the Optionee may from time to time
designate some other address by notice in writing given in accordance with the
provisions of this Paragraph 11.

    12.  Applicable Law.     This Agreement shall be construed under and
governed by the laws of the State of Wisconsin.

    13.  This Agreement shall inure to the benefit of and be binding upon the
parties hereto and their respective heirs, executors, administrators, successors
and assigns.

    IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed on the day and year first above written.

                                       SULLIVAN DENTAL PRODUCTS, INC.
ATTEST:

    /s/ Timothy J. Sullivan            By   /s/ Robert E. Doering
-----------------------------------       -------------------------------------
    (Assistant) Secretary                        (Vice) President


                                       /s/Kerry B. Wolfe
                                       ----------------------------------------
                                       Optionee


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