EXHIBIT 5.1

               SECOND AMENDMENT TO LICENSE AGREEMENT

     THIS SECOND AMENDMENT TO LICENSE AGREEMENT ("Second
Amendment") is made as of November 10, 1999, by and between SEARS,
ROEBUCK AND CO., a New York corporation ("Sears") and CONSUMER
PROGRAMS INCORPORATED, a Missouri corporation, ("Licensee")

     WHEREAS, Sears and Licensee are parties to that certain
License Agreement (Off Premise) dated as of January 1, 1999, (the
"License Agreement"); and

     WHEREAS, the License Agreement is the latest and current in a
series of agreements under which Sears and Licensee have enjoyed a
long and mutually beneficial relationship; and

     WHEREAS, Sears and Licensee agreed to amend the License
Agreement pursuant to the First Amendment to License Agreement
dated June 11, 1999 (the "First Amendment"); and

     WHEREAS, it appears that the First Amendment will become null
and void on December 31, 1999, in accordance with its terms; and

     WHEREAS, Sears and Licensee still desire to amend the License
Agreement to strenghten their mutual commitment to continue their
cooperative relationship;

     NOW THEREFORE, in consideration of the mutual covenants set
forth herein, Sears and Licensee hereby agree to amend the License
Agreement as follows:

     1.  Article III of the License Agreement shall be amended
         in its entirety to read as follows:

              The term of this Agreement ("Term") shall be for
              a ten (10) year period beginning on January 1,
              1999, and ending at the close of business on
              December 31, 2008, unless sooner terminated under
              any provisions of this Agreement.

     2.  Article V of the License Agreement shall be amended by
         adding a new Section 5.11 to read as follows:


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              5.11  EXCLUSIVE RELATIONSHIP

              Except for the three (3) "Mainstreet Portrait"
              businesses currently owned and operated by
              Licensee's affiliate, Licensee agrees that during
              the term of this Agreement, neither Licensee,
              CPI Corp., nor any of their respective affiliates
              controlling, controlled by, or under common control
              with Licensee or CPI Corp., shall perform or license
              the services or have any direct or indirect,
              controlling or non-controlling interest as a
              disclosed or beneficial owner, investor, partner,
              director, officer, employee, manager, consultant,
              representative, or agent, or in any other capacity,
              in any business offering or selling professional
              portrait photography studio services and related
              portrait products in the United States, Puerto Rico
              or Canada ("Competitive Business"), which is:

              (1)  located in any specialty store, department
                   store, discount store or other similar
                   retail format;

              (2)  located within twenty (20) miles of a
                   Licensed Business licensed under this
                   Agreement or under the License Agreement
                   between Licensee and Sears for Licensed
                   Businesses located on the premises of Sears
                   stores ("On Premise Agreement"); or

              (3)  offered or promoted through the following
                   media:

                   (a) World Wide Web sites available to the
                       public over the Internet;

                   (b) Secured Internet sites or Intranet sites;

                   (c) other interactive media for use in the
                       Licensed Businesses; and

                   (d) in electronic processing, data interchange
                       and other communications done or made in
                       connection with any commercial transaction
                       consummated through the Internet or
                       Intranet.

If, during the term of this Agreement, Sears develops Competitive
Businesses in any territory or country outside of the United
States, Puerto Rico or Canada and Licensee has no professional
portrait businesses located within that country or territory at the
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time of this development, Licensee shall no longer have the right
to develop Competitive Businesses in that country or territory
throughout the remainder of the term of this Agreement in
accordance with Section 5.11.  Licensee and Sears agree to use
reasonable efforts to discuss their respective global strategies
with each other as they develop.

     3.  Section 9.4 shall be deleted in its entirety and the
         following substituted in its place:

         9.4  REPORTS

         If requested by Sears, Licensee shall provide to Sears
         reports of sales and income and Sears commissions paid
         in the manner and form prescribed by Sears, together
         with any other information Sears may require for its
         records or auditing purposes.  If requested by Sears,
         Licensee shall promptly submit its financial report to
         Sears after the close of Licensee's fiscal year.  Such
         report shall be audited by a certified public
         accountant.  Such report shall include, but shall not
         be limited to, Licensee's profit and loss statement
         for such fiscal year and balance sheet at the end of
         such fiscal year, and shall be prepared in accordance
         with generally accepted accounting principles.  If
         Licensee is a publicly held corporation, this
         requirement may be fulfilled by submission of
         Licensee's Annual Report on Form 10-K.  Sears shall
         not disclose any such information that is not
         available to the public to any third parties without
         Licensee's prior consent.

     4.  Section 14.1 of the License Agreement is hereby
         deleted in its entirety.

     5.  Section 14.2 of the License Agreement is hereby
         amended by revising clause (b) to read:

              (b) there is a Change in Control (as defined in
                  Section 15.1 below) with respect to Licensee
                  to which Sears has not consented;

     6.  Article XIV of the License Agreement shall be amended
         by adding a new Section 14.5 to read as follows:

              14.5  COVENANT NOT TO COMPETE

              Except for the three (3) Mainstreet Portrait
              businesses currently owned and operated by
              Licensee's affiliate, upon:

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              (1)  termination of this Agreement by Sears in
                   accordance with its terms and conditions, or

              (2)  termination of this Agreement by Licensee
                   without cause,

              Licensee and its affiliates agree, that for a
              period of two (2) years commencing on the
              effective date of termination, neither Licensee,
              CPI Corp., nor any of their affiliates
              controlling, controlled by or under common
              control with Licensee or CPI Corp., will
              perform or license the services or have any
              direct or indirect interest as a disclosed or
              beneficial owner, employee, investor, partner,
              director, officer, employee, consultant,
              representative, or agent or in any other capacity
              in any Competitive Business:

                   (a) operating within ten (10) miles of any
                       Licensed Business licensed under this
                       Agreement or the On-Premises Agreement;
                       or

                   (b) offered or promoted through the following
                       media:

                       (i)   World Wide Web sites available to
                             the public over the Internet;

                       (ii)  Secured Internet sites or Intranet
                             sites;

                       (iii) other interactive media for use in
                             the Licensed Businesses; and

                       (iv)  in electronic processing, data
                             interchange and other communications
                             done or made in connection with any
                             commercial transaction consummated
                             through the Internet or Intranet.

     7.  Section 15.1 of the Agreement shall be amended in its
         entirety to read as follows:

              15.1  ASSIGNMENT BY LICENSEE

              Notwithstanding any other provision in this
              Agreement, Licensee may not assign, transfer,
              sublicense or convey any of its rights or
              obligations under this Agreement in whole or in
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              part, without Sears' prior written consent.  Any
              Change in Control of Licensee shall constitute an
              assignment of this Agreement, for which Sears' prior
              written consent is required.  Any attempted
              assignment, transfer, sublicense, conveyance or
              Change in Control without Sears' prior written
              consent is void.

              For purposes of this Agreement, a "CHANGE IN CONTROL"
              means an asset sale, merger, consolidation, or any
              other transaction or arrangement the effect of which
              is that fifty percent (50%) or more of the total
              voting power entitled to vote in the election of
              Licensee's board of directors is held by a person
              or persons other than the shareholders of Licensee,
              who, individually or as a group, held fifty percent
              (50%) or more of such voting power immediately prior
              to such event.

     8.  Sears and Licensee hereby affirm the License Agreement
         as amended by this Second Amendment.  This Second
         Amendment replaces and supersedes the First Amendment
         in its entirety.


IN WITNESS WHEREOF, the parties have caused their authorized
representatives to execute and deliver this Second Amendment as of
the date first written above.

SEARS, ROEBUCK AND CO.           CONSUMER PROGRAMS INCORPORATED

By:  /s/ James R. Clifford       By:  /s/ Russ Isaak
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Its: President and Chief         Its: President
     Operating Officer                -------------------------
     Full-Line Stores
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