Exhibit 10.1



SARA LEE CORPORATION

1998 Long-Term Incentive Stock Plan

Form of Stock Option Grant Notice and Agreement



{Participant Name}



Sara Lee Corporation (the Company) is pleased to confirm that
you have been granted a stock option (an Option), effective as of  (the Grant Date), as provided
in this agreement (the Agreement):



1. Option
Right. Your Option is to purchase, on the terms and conditions set forth below, the following number of shares (the Option Shares) of the Companys Common Stock, par value $.01 per share (the Common Stock) at the
exercise price specified below (the Exercise Price).



|               |  |                        |  |                                 | 
|-------------- |  | ---------------------- |  | ------------------------------- | 
|               |  | Number ofOption Shares |  | Exercise Price Per Option Share
|Shares Granted |  | _____                  |  | $                               | 



2. Option. This
Option is a non-qualified stock option that is intended to conform in all respects with the 1998 Long-Term Incentive Stock Plan (the Plan), a copy of which will be supplied to you upon your request, and the provisions of which are
incorporated herein by reference. This Option is not intended to qualify as an incentive stock option within the meaning of Section 422 of the Internal Revenue Code of 1986, as amended.



3. Expiration Date. This Option expires on the tenth anniversary of
the Grant Date (the Expiration Date), subject to earlier expiration upon your death, disability or other termination of employment, as provided below.



4. Vesting. This Option may be exercised only to the extent it has vested. Subject to paragraphs 5 and 6 below, if
you are continuously employed by the Company or any of its subsidiaries (collectively, the Sara Lee Companies) from the Grant Date until the first anniversary of the Grant Date, this Option will vest with respect to one-third of the
Option Shares, and on each subsequent anniversary of the Grant Date on which you continue to be employed by the Sara Lee Companies, your Option will vest with respect to an additional one-third of the Option Shares, until you are 100% vested in your
Option on the third anniversary of the Grant Date.



5.
Death, Total Disability or Retirement. If you cease active employment with the Sara Lee Companies, because of your death or permanent and total disability (as defined under the appropriate disability benefit plan if applicable), the last day on
which this Option may be exercised is the earlier of (a) the Expiration Date or (b) five years after the date of your death or permanent and total disability. In the case of your retirement at age 55 or later (or as otherwise defined under the
appropriate retirement benefit plan if applicable), the last date on which this Option may be exercised is the Expiration Date of the Option. You are not eligible to receive any Restoration Stock Options (RSOs) following your death,
permanent and total disability or retirement.



In the event of
your death or permanent and total disability, all Option Shares will vest as of the date of death or the date you are determined to be permanently and totally disabled. In the event of your retirement, this Option will continue to vest subject to
paragraph 4.



6. Involuntary Termination, Voluntary
Termination and Non-Severance Event Termination.



(a)
Involuntary Termination. If your employment with the Sara Lee Companies is terminated by the Company or its subsidiaries and you are eligible to receive severance benefits under the Sara Lee Corporation Severance Plan for Corporate Officers, the
Severance Pay Plan, the Severance Pay Plan for A & B Players, the Severance Pay Plan for Certain Events or any other written severance plan of the Sara Lee Companies (collectively, a Severance Event Termination), the last day on
which this Option may be exercised is the earlier of (i) the Expiration Date or (ii) 90 days following the last day of your severance period as defined in your severance agreement. This Option will continue to vest only through the last day of your
severance period. You are not eligible to receive any RSOs following the date of your involuntary termination.



In the event your employment with the Sara Lee Companies is terminated as a result of the sale, closing or spin-off of a division, business unit or other
component of the Company, all Options may vest as of the closing date of the transaction and be exerciseable for six months following the closing date of the transaction, subject to the provisions of paragraph 5, unless otherwise determined by the
Company. This provision does not apply with respect to any transaction that would be considered a Change of Control as defined in Article X of the Plan.



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(b) Voluntary Termination and Non-Severance Event Termination. If your employment terminates (i)
for reasons other than your death, permanent and total disability or retirement or (ii) for any other reason that is not a Severance Event Termination, (i.e., you voluntarily terminate your employment with the Sara Lee Companies or your employment
is terminated by Sara Lee and you are not eligible for severance pay under the Companys severance plans), then this Option shall terminate 90 days after the date of your termination of employment. Vesting on this Option ends on the date of
your termination of employment. You are not eligible to receive any RSOs following your Voluntary Termination or Non-Severance Event Termination.



7. Exercise. This Option may be exercised in whole or in part for the number of shares specified (which in all cases must be at least the lesser of
250 or the total number of shares outstanding under this Option) in a written notice that is delivered to the Company or its designated agent and is accompanied by full payment of the Exercise Price for such number of Option Shares. Payment of the
Exercise Price may be made in cash, or by surrendering or attesting to the ownership of shares of Common Stock, or a combination of cash and shares of Common Stock, in an amount or having a combined value equal to the aggregate Exercise Price for
such Option Shares. In connection with any payment of the Exercise Price by surrender or attesting to the ownership of shares of Common Stock, proof acceptable to the Company shall be submitted that such previously acquired shares have been owned by
you for at least six months prior to the date of exercise. Any RSO issued to you for any portion of the Option exercised by attesting to the ownership of previously acquired shares of Common Stock shall not exceed the number of Option Shares
issuable as a result of such exercise (determined as though payment in full therefor were being made in cash) less the number of shares of Common Stock for which attestation of ownership is submitted. The value of previously acquired shares
submitted (directly or by attestation) in full or partial payment for the Option Shares purchased upon exercise of the Option shall be equal to the aggregate fair market value (as defined in the Plan) of such previously acquired shares on the date
of the exercise of the Option. This Option will be considered exercised on the date on which (a) your written notice of exercise and (b) your payment of the Exercise Price have both been received by the Company. The RSO may not be exercised until
the date which is at least six months after its Grant Date. The Company reserves the right to terminate the RSO feature at anytime for any reason. The exercise of any portion of this Option will be considered your acceptance of all terms and
conditions specified in this Agreement.



8.
Forfeiture. Notwithstanding anything contained in this Agreement to the contrary, if you engage in any activity inimical, contrary or harmful to the interests of the Company, including but not limited to: (1) competing, directly or indirectly
(either as owner, employee or agent), with any of the businesses of the Company, (2) violating any Company policies, (3) soliciting any present or future employees or customers of the Company to terminate such employment or business relationship(s)
with the Company, (4) disclosing or misusing any confidential information regarding the Company, or (5) participating in any activity not approved by the Board of Directors which could reasonably be foreseen as contributing to or resulting in a
Change of Control of the Company (as defined in the Plan) (such activities to be collectively referred to as wrongful conduct), then (i) this Option, to the extent it remains unexercised, shall terminate automatically on the date on
which you first engaged in such wrongful conduct and (ii) you shall pay to the Company in cash any financial gain you realized from exercising all or a portion of this Option within the six month period immediately preceding such wrongful conduct.
For purposes of this paragraph 8, financial gain shall equal, on each date of exercise during the six month period immediately preceding such wrongful conduct, the difference between the fair market value of the Common Stock on the date of exercise
and the Exercise Price, multiplied by the number of shares of Common Stock purchased pursuant to that exercise (without reduction for any shares of Common Stock surrendered or attested to) reduced by any taxes paid in countries other than the United
States to acquire and or exercise and which taxes are not otherwise eligible for refund from the taxing authorities. By accepting this Option, you consent to and authorize the Sara Lee Companies to deduct from any amounts payable by the Sara Lee
Companies to you, any amounts you owe to the Company under this paragraph 8. This right of set-off is in addition to any other remedies the Company may have against you for your breach of this Agreement.



9. Rights as a Stockholder. You will have no rights as a stockholder
with respect to any Option Shares until and unless ownership of such Option Shares has been transferred to you.



10. Option Not Transferable. This Option will not be assignable or transferable by you, other than by will or by the laws of descent and
distribution, and will be exercisable during your lifetime only by you (or your legal guardian or personal representative). If this Option remains exercisable after your death, subject to paragraphs 5 and 7 above, it may be exercised by the personal
representative of your estate or by any person who acquires the right to exercise such Option by bequest, inheritance or otherwise by reason of your death.



11. Transferability of Option Shares. Option Shares generally are freely tradeable in the United States. However, you
may not offer, sell or otherwise dispose of any Option Shares in a way which would: (i) require the Company to file any registration statement with the Securities and Exchange Commission (or any similar filing under state law or the laws of any
other country) or to amend or supplement any such filing or (ii) violate or cause the Company to violate the Securities Act of 1933, as amended, the Securities Act of 1934, as amended, the rules and regulations promulgated thereunder, any other
state or federal law, or the laws of any other country. The Company reserves the right to place restrictions on Common Stock received by you pursuant to this Option.



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12. Conformity with the Plan. This Option is intended to conform in all respects with, and is
subject to all applicable provisions of, the Plan. Inconsistencies between this Agreement and the Plan shall be resolved in accordance with the terms of the Plan. By your acceptance of this Agreement, you agree to be bound by all of the terms of
this Agreement and the Plan.



13. No Rights to
Continued Employment. Nothing in this Agreement confers any right on you to continue in the employ of the Sara Lee Companies or affects in any way the right of any of the Sara Lee Companies to terminate your employment at any time with or
without cause.



14. Miscellaneous.



(a) Amendment or Modification. The grant of this Option is documented
by the minutes of the Committee, which records are the final determinant of the number of shares granted and the conditions of this grant. The Committee may amend or modify this Option in any manner to the extent that the Committee would have had
the authority under the Plan initially to grant such Option, provided that no such amendment or modification shall impair your rights under this Agreement without your consent. Except as in accordance with the two immediately preceding sentences,
this Agreement may be amended, modified or supplemented only by an instrument in writing signed by both parties hereto.



(b) Governing Law. All matters regarding or affecting the relationship of the Company and its stockholders shall be governed by the General
Corporation Law of the State of Maryland. All other matters arising under this Agreement shall be governed by the internal laws of the State of Illinois, including matters of validity, construction and interpretation. You and the Company agree that
all claims in respect of any action or proceeding arising out of or relating to this Agreement shall be heard or determined in any state or federal court sitting in Chicago, Illinois, and you agree to submit to the jurisdiction of such courts, to
bring all such actions or proceedings in such courts and to waive any defense of inconvenient forum to such actions or proceedings. A final judgment in any action or proceeding so brought shall be conclusive and may be enforced in any manner
provided by law.



(c) Successors and Assigns.
Except as otherwise provided herein, this Agreement will bind and inure to the benefit of the respective successors and permitted assigns of the parties hereto whether so expressed or not.



(d) Severability. Whenever feasible, each provision of this Agreement
will be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held to be prohibited by or invalid under applicable law, such provision will be ineffective only to the extent of such
prohibition or invalidity, without invalidating the remainder of this Agreement.



SARA LEE CORPORATION