County of Loudoun, Virginia

Recovery Plan Performance 

Report

State and Local Fiscal Recovery Funds

2021 Report
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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County of Loudoun, VA

2021 Recovery Plan

Table of Contents 

GENERAL OVERVIEW..........................................................................................................................2

Executive Summary..................................................................................................................................2

Uses of Funds............................................................................................................................................4

Promoting equitable outcomes...............................................................................................................6

Community Engagement..........................................................................................................................8

Use of Evidence ........................................................................................................................................9

Table of Expenses by Expenditure Category .........................................................................................10

PROJECT INVENTORY .......................................................................................................................10

Project 2-2.11-1: Hotel Grant Relief Program ..................................................................................10

Project 2-2.10-2: Nonprofit Assistance Program..............................................................................11

PERFORMANCE REPORT...................................................................................................................13
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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GENERAL OVERVIEW 

Executive Summary 

On June 1, 2021, Loudoun County received its first installment of the American Rescue Plan Act 

(ARPA) State and Local Fiscal Recovery Funds (SLFRF) from the U.S. Department of the 

Treasury in the amount of $40,162,454.50. The Board of Supervisors (Board) appropriated the 

first tranche of funds to address immediate needs targeted to assist the most hard-hit areas of 

the County, and to ensure continuation of government services as shown in Table 1.

Table 1

Use of Funding Amount

FY2021 Revenue Loss Mitigation $20,000,000

Economic Development Programs $9,000,000

Support to Visit Loudoun $3,500,000

Nonprofit Support $2,500,000

County Covid-19 Response $1,000,000

Telehealth Expansion $100,000

Broadband $1,000,000

Remaining Balance $3,062,454.50

As with many jurisdictions, the County’s travel, tourism, and hospitality industries, which are 

dependent on visitors, were severely impacted. Many of these establishments were forced to 

close their doors and lay off workers when stay-at-home orders were issued. These sectors of 

the local economy also disproportionally employ women, minorities, and workers with lowincome, putting additional strain on already challenging situations. Hotel revenue, in particular,

went from a high of $19 million in May 2019 to a low of $2.8 million in April 2020. Prior to the 

pandemic, 2019 was the sixth consecutive year with annual increases in visitor spending. 

According to the US Travel Association, this spending contributed almost $2 billion to the local 

economy, up 3.6 percent from 2018. While current hotel revenues are starting to recover, 

tourism-related revenues are still 50% below pre-pandemic levels (Chart 1).
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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Chart 1

Source: Loudoun County Department of Economic Development Monthly Reports (Feb. 2020 to Jun. 2021)

Unemployment in Loudoun County peaked at 9.9% in April 2020 (Chart 2). While 

unemployment rates have dropped considerably since then and are currently trending 

downward, the County has not reached pre-pandemic levels of unemployment. The travel, 

tourism, and hospitality industry, as with much of the country, continues to experience labor 

shortages as many workers have found other jobs or have left the workforce all together. 

Chart 2

Source: Virginia Employment Commission

To address these negative economic impacts quickly, the County implemented two programs: a 

hotel relief grant program and a nonprofit assistance program. The Hotel Relief Grant program 

was developed to help address the impact of sharp declines in hotel revenue due to decreased 

 -

 5.0

 10.0

 15.0

 20.0

Hotel Revenue in Loudoun County

(in millions)

2019 2020 2021

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

Loudoun County Unemployment Rates

2019 2020 2021
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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demand during the pandemic so these establishments can re-open at 100% capacity and build 

back their work force. The nonprofit assistance program was created to provide aid to nonprofit

organizations and to the individuals and households they serve. Additionally, the County is 

developing a third economic recovery program, the Business Recovery and Reinvention Grant 

program. While not expected to launch until Fall 2021, this program intends to help local 

businesses adapt to the changed business landscape by adopting new technologies or 

practices, or otherwise reinventing their businesses to cope with the negative impacts of the 

pandemic.

As stay-at-home and social distancing orders were put in place during 2020, certain government 

services were reduced or canceled resulting in a loss of County government revenue. Activities 

such as after-school programs, youth and adult sports, daycare services, and youth reading 

programs, were canceled and program fees were refunded to residents. Services such as 

issuing permits and licenses were significantly reduced or ceased altogether while new on-line 

and socially distanced processes were created to ensure the safety of staff and residents. As a 

result, the County saw a 1.1% decrease in revenue (or $25.9 million). The average annual 

growth rate of the three previous fiscal years is 7.3%, for comparison. It is the practice of the 

County to produce manageable budget surpluses at the end of each fiscal year. In practice, 

these surpluses are used to fund many large, one-time costs, particularly in the County’s Capital 

Improvement Program (CIP). As Loudoun County remains one of the fastest growing 

communities in the United States, unanticipated revenue declines have the potential to 

jeopardize the County’s ability to respond to the impacts of growth through carefully planned 

government services and capital projects. 

Looking ahead, the County is anticipating and evaluating options to most effectively leverage 

ARPA funds, including other state aid and federal aid, such as the Infrastructure and Jobs Bill,

in order to maximize its impact and help build a more robust economy. In preliminary outreach 

and engagement with community partners, water and wastewater infrastructure projects to 

provide clean and safe drinking water to vulnerable communities, more assistance to nonprofits

and affordable housing have been identified as community needs. However, the County 

continues to gather and evaluate the needs of the community. Leveraging other sources of 

state and federal aid will allow for enhanced economic recovery. Remaining SLFRF funds will 

be allocated by the Board as future projects and initiatives are identified and evaluated for 

compliance with ARPA in conjunction with other funding programs.

Uses of Funds 

Negative Economic Impacts

The County’s Hotel Relief Grant Program will provide grants of $1,000 per room up to $250,000 

per establishment. The Board allocated $6.0 million from the first tranche of SLFRF to be used 

for this program. This program is intended to acknowledge that Loudoun’s hotel and lodging 

businesses are dependent on business travel which has been slower to recover than leisure 

travel. These establishments have high expenses and are particularly sensitive to revenue lags. 

Additionally, the current workforce shortage makes a recovery more difficult. Grants of this 

nature will help recover expenses while travel continues to rise and allow businesses to bring 

back their workforce. This industry employs a diverse workforce and provides valuable Transit 

Occupancy Tax revenue which supports the County’s overall tourism strategy. To understand 

the needs of this community, Loudoun surveyed the eligible establishments and reviewed the 
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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potentially qualified businesses before establishing parameters to ensure fair and equitable 

distribution of funds among all eligible facilities.

While not planned for full implementation until Fall 2021, the Business Reinvention and 

Recovery Grant aims to help businesses move from crisis management to recovery and growth 

by supporting projects that will aid those efforts. The Board allocated $3.0 million from the first 

tranche of SLFRF to be used for this program. The program will be open to all businesses 

across the County. It will be evaluated on a case-by-case or project basis to determine the 

impact COVID-19 has had and the effectiveness of the planned project in expediting that 

business’ recovery. 

The Nonprofit Assistance Program is planned for full implementation beginning August 26, 

2021. The Board allocated $2.5 million from the first tranche of SLFRF to be used for this 

program with a minimum of another $2.5 million to be recommended for use from the second 

tranche. The Nonprofit Assistance Program will aid nonprofits in delivering life-sustaining

services to Loudoun County residents who are most at-risk for negative economic, health, 

mental health, and employment impacts of the pandemic. For FY 2022, the program will focus 

on COVID-19 response and mitigation. 

The Board has also allocated $5.6 million of the first tranche of SLFRF for other potential 

immediate needs. This includes $3.5 million to assist Visit Loudoun, the County’s partner in 

promoting local tourism, $1 million for continued County COVID response, $100,000 for 

telehealth expansion, and $1 million for a broadband program to assist residents with 

construction costs to extend broadband to the home through an existing Loudoun County 

Franchisee. As of July 31, 2021, the County has not expended SLFRF for these programs but 

will include in future reports as the programs develop.

Broadband Infrastructure

The impact of COVID-19 on the County highlighted the urgent need to deploy broadband to 

underserved and unserved areas in Western Loudoun County due to the increase of 

teleworking and the adoption of 100% distance learning by the Loudoun County Public Schools 

(LCPS) requiring synchronous learning for classes from home. Approximately 21% of LCPS 

students attending elementary, middle, and high schools in the Western LCPS Planning District 

and in part of the Central Loudoun LCPS Planning District are potentially impacted by 

inadequate broadband connectivity or lack of broadband altogether. To address this situation, a 

board member initiative was brought forward to expedite the deployment of broadband through 

an emergency broadband implementation plan. Staff evaluated over 30 available grants in the 

State, Federal and Private sectors with criteria varying between middle-mile and last-mile 

solutions, and financial options ranging from loans to partial match requirements grants. Based 

on fit and opportunity, the County selected the Virginia Department of Housing and Community 

Development (DHCD) Virginia Telecommunications Initiative (VATI) grant as the vehicle for lastmile broadband deployment to unserved areas. The County published a Request for 

Expressions of Interest to seek private partnership(s) for the fiscal year (FY) 2022 grant 

opportunity submission. All Points Broadband and their partners Dominion Energy and NOVEC 

were selected to collaborate with the County on the FY 2022 submission. 
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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The County engaged with All Points Broadband and Dominion Energy on May 14, 2021, to 

apply for the VATI Grant through the Virginia DHCD. This funding is specifically intended to 

extend broadband service to unserved areas of Loudoun County that meets the minimum speed 

standards of SLFRF. VATI prepares communities to build, utilize, and capitalize on 

telecommunication infrastructure to create strong, competitive communities. The Board 

allocated $12.425 million of future SLFRF for the required local match, which is allowed under 

the VATI grant program. Applications are due by September 14, 2021, and award 

announcements are anticipated in late December 2021. 

Revenue Loss

As of July 31, 2021, the County used $20 million in SLFRF to offset a portion of the calculated 

loss in revenue which was used towards the provision of government services under the 

Revenue Replacement eligible use category. These services include Parks and Recreation and 

Law Enforcement. During the shutdown of 2020, the County did not lay off employees. Instead, 

employees were reassigned to other jobs and tasks where possible, new programs were 

implemented that promoted resident and employee safety, and employees who could not be 

reassigned to other tasks or who could not telework continued to receive pay. Continuing to 

provide services without the associated revenue resulted in a drain on resources that were 

anticipated through the budget process to fund capital improvements such as roads and 

government facilities. Using this influx of cash to help fund government services ensures the 

integrity of the County’s capital project program in FY 2022 and beyond. 

Promoting equitable outcomes 

County leadership is committed to supporting residents and businesses most impacted by the 

pandemic. Active projects that were created to address immediate needs were targeted to 

those communities as noted below. Additionally, in compliance with ARPA, the County will track

performance measures to evaluate the impact of projects on the population they intend to serve. 

Economic Development Programs

Each program is promoted in advance of its opening using traditional advertising in local 

newspapers, social media, direct mail, and direct outreach. This combination of outreach efforts 

is necessary to ensure assistance is targeted to those most impacted by the public health 

emergency. These efforts of public outreach and awareness seek to ensure equitable 

outcomes of the economic impact the local recovery grant programs generate. To ensure that 

the application process is inclusive of a diversity of businesses, including minority-owned 

businesses, the County holds webinars to allow businesses to ask questions and prepare for 

the application process and incorporates translation assistance in the online application. The 

application also asks in five languages if translation services will be needed. If they are, the 

County will utilize translation and interpretation services as needed to support all applicants. 

All businesses are asked to provide demographic information that the County uses to

understand its small business make-up. That information is not generally available at the local 

level and receiving demographic data directly from businesses allows staff to cater its marketing 

efforts and outreach to the communities most in need of continued support. The goal is to 

increase minority business participation by reaching those communities and using community 
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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groups for outreach and grant facilitation as needed to distribute positive economic impacts to 

the diversity of the County’s small businesses.

The Loudoun County Department of Economic Development utilizes a centralized application 

and reporting system that provides real-time data and reports to monitor the impact of the 

available programs. 

Nonprofit Assistance Grant Program

The nonprofit assistance program was intentionally developed to target populations that have 

been most impacted by the pandemic, striving to provide equitable access to services more 

easily accessible to populations that have been less impacted by the pandemic. Each of the 

services listed in Chart 3 will be funded through a competitive grant program in which nonprofit 

organizations are required to describe the needs of the population they serve, including 

demographic information and service levels. 

Chart 3

Of the thirty-six nonprofit organizations approved for funding, 100% focused their applications 

on services aimed at supporting the County’s most vulnerable residents. Chart 4 illustrates the 

service populations. Most nonprofit grantees also indicated that the services provided would be 

based on income requirements or would be focused on the areas of greatest need within the

County. All grantees of the nonprofit assistance program are required to report demographic

information throughout the course of the grants. County staff are responsible for actively 

monitoring grantees to ensure services are going to target populations.

0.00% 20.00% 40.00% 60.00% 80.00% 100.00%

Food supports

Rental Assistance

Utility Assistance

Other monthly expenses (i.e. car...

Child Care

Mental Health Services

Transportation services

Other (please specify)

Nonprofit Needs Assessment Responses
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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Chart 4

Broadband Infrastructure

The Broadband emergency expansion through the VATI grant is directly targeted to the 

unserved population in Loudoun County and is intended to provide reliable, high-speed, and 

affordable broadband coverage to that population. Additionally, the requirements of the VATI 

grant are in alignment with the Interim Final Rule of the ARPA in terms of equitable outcomes.

Community Engagement 

The County has been directly engaged with the business and nonprofit communities since the 

onset of the pandemic. This regular outreach has allowed the County to stand up economic 

development and nonprofit programs quickly to fulfill immediate needs. Nonprofit programs 

target the most economically disadvantaged individuals, for example those struggling to pay 

rent and utility bills, while economic development programs have targeted small and/or minorityowned businesses, or impacted industries, who are dependent on visitors.

SLFRF economic development programs were directly influenced by feedback obtained from 

businesses that utilized the County’s Business Interruption Fund program in 2020. In surveys 

during and after distribution of funds, businesses indicated that the pandemic has necessitated 

new lines of business, new ways of doing business, and additional workforce needs that require 

additional capital and programmatic support as recovery continues and uncertainty lingers. 

Nonprofit organizations were polled in Spring 2021 to identify the topic areas and services they 

anticipate will continue to require enhanced COVID-19 support. Chart 3 above illustrates the 

areas where support is still needed for residents to recover from the pandemic adequately. 

Nonprofit Assistance Program Populations

People with Disabilities At Risk/Low Income Child/Youth

Domestic Violence Victims Elderly Veterans
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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Broadband expansion has been an ongoing priority of the Board and has been included 

periodically as an agenda item at public business meetings, during which citizen input has been 

shared on this topic and recorded in the public record. Meetings and discussions with 

incumbent broadband providers and input from the Communications Commission have helped 

to shape the expansion program. Beginning in November 2020, quarterly updates are now 

provided to the Board at public business meetings in an effort to proactively monitor progress in 

this critical priority area.

Loudoun County will continue utilizing its current avenues of community engagement when 

planning for, and implementing, the remaining uses of SLFRF funds. Additionally, staff will 

engage County Departments to identify needs in specific areas, and the County is considering 

community engagement platforms to assist with community surveying and benchmarking. 

Use of Evidence 

Loudoun County is committed to data-informed decision-making. As such, each of the 

expenditure categories in the SLFRF reporting and compliance guide where recipients must 

identify the amount of the total funds that are allocated to evidence-based interventions will be 

required to either, (a) demonstrate they are using an evidence-based practice or intervention 

(EBP/I) or (b) provide an evaluation plan including a logic model, approach and expected 

outcomes. This will be required for any eligible project over $50,000. In cases where small 

organizations are supporting community projects for residents most impacted by COVID-19, 

county staff with evaluation experience will provide technical assistance to smaller organizations 

implementing EBP/I in order to monitor their progress objectively. 

As the County progresses through the implementation of projects, the level of evidence for each 

project will be tracked and posted to inform the community which projects are evidence 

informed. The County recommends the use of multiple clearinghouses to identify EBP/I and will 

provide guidance to organizations seeking to fund a project. County staff will use the Results 

First Clearinghouse, and other agency-specific clearinghouses to categorize EBP/I into predefined levels of evidence. 

The County will adopt the Pew Charitable Trust’s definitions of three levels of evidence to 

identify projects that are making an impact in our communities:

• Evidence of positive impact. The program, practice, or policy has shown a positive

impact on at least one outcome.

• Evidence of no impact. The program, practice or policy has shown no impact on at least 

one outcome.

• Evidence of negative impact. The program, practice, or policy has shown a negative 

impact on at least one outcome.

Each applicable project over $50,000 will be assessed for its evidence and potential impact.

For those currently utilizing EBP/I, results will be assessed against formative evaluations to 

identify areas of improvement or new evidence for its effectiveness. In projects that do not have 

an established EBP/I, evaluation data will be analyzed by County staff to identify into which level 

of evidence the project would be categorized.
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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Table of Expenses by Expenditure Category 

Category Cumulative

expenditures to 

date ($)

Amount spent 

since last 

Recovery Plan

6 Expenditure Category: Revenue Replacement

6.1 Provision of Government Services 20,000,000 20,000,000

PROJECT INVENTORY 

The below information provides an overview of the County’s active projects as of July 31, 2021: 

Project 2-2.11-1: Hotel Grant Relief Program 

Funding amount: $6,000,000

Project Expenditure Category: 2 - Negative Economic Impacts (Sub-category 2.11 – Aid 

to Tourism, Travel, or Hospitality)

Project overview

The Hotel Relief Grant Fund will provide grants of $1,000 per room up to $250,000 to each

establishment meeting program eligibility requirements. The funds can be used for general 

operating expenses such as rent, payroll, job training, and COVID-19 related costs such as 

PPE, sanitation services, or equipment. The application window opened on August 9, 2021 

and will close once all eligible businesses have been positively contacted and indicated 

whether they will apply or have chosen not to pursue this funding. An announcement will 

then be made to indicate the application portal closing with a minimum of 10 days before it 

officially closes. A review team will evaluate and certify applications that meet eligibility 

requirements and issue payment to all eligible establishments through the Economic 

Development Authority. The intended outcomes are that these establishments are able to 

open to full-capacity and bring back jobs to as close to pre-pandemic levels as possible. 

For more information and eligibility requirements, a link to the program can be found here: 

Loudoun County Hotel Relief Grant Fund 

Use of Evidence

Due to the negative impacts on the travel, tourism, and hospitality industry across the entire 

country, this particular expenditure category is not required to have evidence-based

reporting, however, the County will be tracking hotel revenues and employment levels as 

outcome measures to evaluate the effects of the program. All applicants have to certify that 

they were open as of August 1, 2021 in order to qualify and have been asked to provide 

employment numbers as of February 2020 and current as part of the application. 

Additionally, applicants have been asked to provide room capacity, and revenue and 

expenses as indicators of operational capacity in order to look to the overall health of the 

industry. They have also been asked to provide workforce numbers as an overall indicator 

of recovery. All awardees will receive a post-award survey asking for the same data again 

to measure the effectiveness of the program.
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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Project 2-2.10-2: Nonprofit Assistance Program 

Funding amount: $2,500,000

Project Expenditure Category: 2 - Negative Economic Impacts

Project overview

The Nonprofit Assistance Program will assist the community with both COVID-19 response 

and recovery from the economic impacts of the pandemic. These funds are available to 

Loudoun nonprofits and faith-based organizations who meet the following criteria:

• Good standing with the State of Virginia SCC

• Provide proof of nonprofit status

• Provide last three years of 990 forms

• Can demonstrate that their services or that the residents they serve continue to be 

affected by COVID-19.

To qualify, organizations must complete the application process during the application 

window. This grant opportunity is open to any nonprofit or faith-based organization who 

continues to experience COVID-19 related changes in services. These changes must be 

demonstrated in the application.

Consistent with previous nonprofit assistance programs provided in 2020, the County 

accepted applications under the following programs:

• Emergency Food Assistance Program – Organizations may request funding for the 

purchase of food and food delivery expenses. Each applicant must demonstrate a 

continued need for funding, such as year-over-year increases in the number of clients, to 

be considered for funding.

• COVID-19 Service Expansion Program – This program will provide funds to 

organizations who demonstrate they have significantly expanded their services due to 

COVID-19. Each applicant must demonstrate their expansion for COVID-19 services 

will continue into the next Fiscal Year. New applicants must demonstrate how they 

expanded services due to COVID-19. Previous applicants who have expanded services 

and require further expansion must demonstrate the need for further expansion.

• Service Interruption Program – This program will provide funds to organizations who 

can demonstrate they have had to interrupt their service provision due to the COVID-19 

pandemic. Applicants must demonstrate how their services remain negatively affected 

and can provide a plan which uses ARPA funds to support adaptations to service model 

delivery and thus lessens the continued need for federal assistance.

• Nonprofit Service Continuity – This program provides funds to organizations that can 

demonstrate that their level of services and residents served have been maintained at a 

consistent, stable level but have had unexpected costs due to the COVID-19 pandemic. 

New applicants must demonstrate that their services have; (a) expanded due to COVID19 and are now maintaining pandemic-level services or, (b) have maintained their 

service level throughout the pandemic but can demonstrate additional new costs for 

adaptations or service delivery changes. 
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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The application window for nonprofit organizations closed July 15, 2021 and reviews 

concluded August 15, 2021. Award notifications were sent to organizations on August 20, 

2021 for one-year awards and disbursements will be made in September.

For more information and eligibility requirements, a link to the program can be found here: 

Loudoun County Nonprofit Grant Opportunities

Use of Evidence

The nonprofit assistance program awardees requesting $50,000 or more are required to 

either; (a) use a documented evidence-based framework or, (b) develop an evaluation plan 

that demonstrates a link to the overall project outcomes in the logic model below.

Inputs

•Nonprofit organizations

•County staff 

•Rental assistance

•Utility assistance

•Food assistance

•Health and wellness 

support

•Educational supports

•Employment supports 

•Service interruption 

supports

•ARPA funding

•Temporary staff for 

nonprofit grant making 

supports

•Nonprofit stakeholder 

recovery group (Comm 

Fdn)

Activities

•cCmpetitive funding 

opportunities for 

nonprofits

•County staff will fund 

nonprofit activities 

related to priority 

programs

•Staff will monitor 

nonprofit programs 

quarterly for progress

•Nonprofits distribute 

direct assistance residents 

•County staff will help 

nonprofits develop 

evaluation plans to 

measure outcomes for 

ARPA funding*

Outputs

•# number of organizations 

funded in each priority 

area

•# of residents served by 

each organization

•# of residents served 

overall (will include 

duplicative data)

•Amount of direct 

assistance to residents 

•# of reports delivered to 

County staff (on time)

•# of evaluation plans 

approved

Short-Term Outcomes July 2022 

• Decrease in service 

interruption 

claims/applications

• Increase in the number of 

educational programs to 

residents

• Increase in the number of 

employment programs to 

residents

• Decrease in rental assistance 

payments as a result of 

nonprofit support

• Decrease in utility assistance 

payments as a result of 

nonprofit support

• Food assistance programs 

remain stable or decrease

• Decrease in amount 

requested for operations in 

ARPA applications

Mid-Term Outcomes July 2023**

• Increase in nonprofit reports 

of additional non-county 

funding acquired

• Increase in the number of 

educational programs to 

residents

• Increase in the number of 

employment programs to 

residents

• Positive Survey of Residents 

results for nonprofits and 

government programming

• Residents report increases in 

wellbeing

• Residents report decreased 

need for additional services 

for COVID related issues

•Nonprofits have met their 

outcomes/ goals

Impact Post ARPA (3 years)

•Nonprofits report increased 

organizational stability ( 

multipe revenue streams, 

staffing, long range plan)

•Nonprofits report sustained 

enhanced service models as a 

result of ARPA and other 

revenue sources

• Residents report sustained 

wellbeing

• Residents report maintained 

employment for at least 6 

months

•Nonprofits report similar 

service levels and requests for 

assistance similar to preCOVID-19 levels
County of Loudoun, Virginia 2021 Recovery Plan Performance Report

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PERFORMANCE REPORT 

Hotel Relief Grant Program Initial Key Performance Indicators

Measure May 2019 May 2020 May 2021

Loudoun County Hotel 

Revenuei

$19.0 Million $3.0 Million $9.6 Million

Loudoun County 

Unemploymentii

2.4% 8.4% 3.3%

Applicant reported data will be included in future reports.

Nonprofit Assistance Program Key Performance Indicators

Key performance indicators for the nonprofit assistance program will be reported once each 

awardee determines their evidence base or logic model.

i Source: Loudoun County Department of Economic Development Monthly Report

ii Source: Virginia Employment Commission