1

City of 

Madison

2021

American Rescue Plan Act(ARPA)

Coronavirus State and Local Fiscal Recovery Funds

(CSLFRF)

Satya Rhodes-Conway

Mayor

Recovery Plan
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CITY OF MADISON, WISCONSIN

Satya Rhodes-Conway, Mayor

FINANCE DEPARTMENT

David Schmiedicke, Finance Director

FINANCE COMMITTEE

Satya Rhodes-Conway, Mayor

Syed Abbas, Common Council President

Sheri Carter, Common Council Member

Jael Currie, Common Council Member

Yannette Figueroa Cole, Common Council Member

Keith Furman, Common Council Member

Michael E. Verveer, Common Council Member

COMMON COUNCIL

Barbara Harrington-McKinney, District 1

Patrick W. Heck, District 2

Lindsay Lemmer, District 3

Michael E. Verveer, District 4

Regina M. Vidaver, District 5

Brian Benford, District 6

Nasra Wehelie, District 7

Juliana R. Bennett, District 8

Nikki Conklin, District 9

Yannette Figueroa Cola, District 10

Arvina Martin, District 11, Vice President

Syed Abbas, District 12, President

Tag Evers, District 13

Sheri Carter, District 14

Grant Foster, District 15

Jael Currie, District 16

Gary Halverson, District 17

Charles Myadze, District 18

Keith Furman, District 19

Christian A. Albouras, District 20

Section Artwork: Ryan Jonely
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Table of Contents

Vision and General Overview

Mission & Vision ............................................................................................................................................................3

Executive Summary .......................................................................................................................................................4

Use of Funds..................................................................................................................................................................5

Promoting Equitable Outcomes.....................................................................................................................................8

Community Engagement...............................................................................................................................................9

Labor Practices.............................................................................................................................................................10

Use of Evidence ...........................................................................................................................................................10

Expenses by Expenditure Category..............................................................................................................................11

Project Inventory

Project Inventory .........................................................................................................................................................12

Priority 1: Violence Prevention and Youth Engagement....................................................................................14

Priority 2: Homelessness Support.......................................................................................................................18

Priority 3: Affordable Housing............................................................................................................................23

Priority 4: Emerging Needs.................................................................................................................................29

Priority 5: Neighborhood and Small Business Revitalization..............................................................................33
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Vision & General Overview

2021 Recovery Plan

Performance Report
3
Executive Summary

4

The City of Madison will receive $47.2 million of federal funding through the Coronavirus State and Local 

Fiscal Recovery Funds (CSLFRF) component of the American Rescue Plan Act (ARPA) to recover from the 

negative public health and economic impacts caused by the COVID-19 pandemic. The City has adopted a 

plan to use these funds to address critical community issues, support an equitable recovery, and continue 

to provide government services.

Proposals for community investments were developed by cross-agency Recovery Teams comprised of City 

staff with expertise in affordable housing, community services, economic development, public health, and 

other areas. Recovery Team proposals were prioritized based on impact, urgency, and feasibility. At the 

same time, the City analyzed its revenue losses and the fiscal impacts of the COVID-19 pandemic on 

government services. A funding plan was developed that balanced community investments with 

continuing government services. The City of Madison Common Council approved this plan by resolution 

(RES-21-00487) on July 6, 2021.

The City’s plan for CSLFRF allocates $22.8 million in community investments in five priority areas. These 

investments will support communities that were most impacted by the pandemic, while allowing the City 

to improve long-term resiliency.

Icons from the Noun Project. social network by Icon Market; Shelter by Adrien Coquet; Housing by Made x Made; storefront by Dylan Thompson; care by Pavitra 

In addition to community investments, the City will allocate $24.4 million of CSLFRF monies to address 

deficits in the city budget due to pandemic-related revenue losses. City revenues were below prepandemic levels by over $44 million in 2020 and are expected to remain below those levels for the next 

few years as the economy recovers. Allocating funds for revenue replacement allows the city to continue 

providing core services to residents. The City received the first tranche of CSLFRF funding ($23.6 million)

in May 2021, and has not expended any funds as of the end of the initial reporting period, July 31, 2021

Violence Prevention & Youth Engagement 

Funding supports youth employment and programming, violence prevention initiatives 

outlined in the Madison Dane County Violence Prevention Roadmap, and an evaluation of 

the Community Alternative Response for Emergency Services (CARES) pilot.

Homelessness Support

Funding supports a variety of strategies to support persons experiencing homelessness in 

Madison, including investing in long-term capital projects such as building a permanent 

men’s shelter and supporting Occupy Madison’s Tiny House Villages.

Affordable Housing

Funding expands low-cost housing choices, including developing housing for youth aging 

out of foster care and converting hotels to housing. The plan also supports a tenant 

assistance fund, expands financial assistance to help Madison residents purchase a home 

and make needed home repairs or energy-saving retrofits, and commits funds to help 

facilitate the use of available rental assistance dollars. 

Emerging Needs

Funding helps members of our community, including undocumented residents and seniors, 

gain access to services and resources that meet their basic needs.

Neighborhood and Small Business Revitalization

Funding increases grants to small businesses, supports neighborhood business districts, 

brings art to vacant storefronts downtown, and aids the Public Market Foundation while 

their site is used as a temporary shelter.
Use of Funds

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The Common Council of the City of Madison approved a plan with twenty-five community investment projects

that fall in two expenditure categories: Negative Economic Impacts (EC2) and Services to Disproportionately

Impacted Communities (EC 3). This represents $22.8 million of the total funding. The City will also be using $24.4 

million of funding under the Revenue Replacement expenditure category (EC6). Additional detail regarding each 

individual project can be found in the Project Inventory, beginning on page 12. 

Negative Economic Impacts (EC2)

The City of Madison will invest approximately $7.2 million to help residents recover from the negative economic 

impacts of the COVID-19 pandemic. City staff with expertise in affordable housing, community services, economic 

development, public health, as well as community stakeholders came together to identify the following uses of 

the CSLFRF award. 

1. Expanding Youth Employment: The City plans to expand youth employment through 

partnerships with community agencies. This will provide additional opportunities to lowincome youth and youth of color, who, even under normal circumstances, often lack access 

to available jobs. 

2. Investing in Affordable Housing: The challenges around affordable housing are not new, but 

have been made worse by the COVID-19 pandemic. CSLFRF funds for affordable housing will 

leverage many different strategies – from short term approaches like helping residents’ access 

rental assistance, to investing in long-term projects like building affordable housing and 

reducing structural barriers to renting and ownership. The City of Madison’s commitment to 

affordable housing will also focus on providing services to disproportionately impacted 

communities. 

3. Neighborhood and Small Business Recovery: COVID-19 has and will continue to have a 

devastating impact on small businesses, brick and mortar retail, and our neighborhood 

business districts. Additionally, there is a disproportionate impact on small businesses owned

by people of color and other underrepresented groups. The City has invested in small business 

support throughout the pandemic. However, the impacts of the pandemic will continue for 

years, and CSLFRF investments will allow us to build back our vibrant commercial districts 

through programs such as the Small Business Equity and Recovery (SBER), Retail Building 

Improvement Grants, Public Market Foundation Support, Neighborhood Business District 

Support, and Downtown Vacant Storefront Art.

Services to Disproportionately Impacted Communities (EC3)

The City of Madison understands that there are neighborhoods and communities within the City that have been 

disproportionately impacted by the COVID-19 pandemic. As with investments to address negative economic 

impacts, the programs and projects under EC3 were developed with input from a broad group of stakeholders.

1. Violence Prevention Initiatives: Violence prevention strategies that provide a holistic 

response to community needs are imperative for a safe and resilient community. Building on 

the work of the Madison and Dane County Violence Prevention Roadmap and the Madison 

and Dane County Violence Prevention Coalition, CSLFRF funds will be used to support 

community-driven violence prevention initiatives. This coalition includes broad 

representation from individuals and organizations.
Use of Funds

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2. Youth Engagement: COVID-19 has deprived youth of many traditional outlets for interpersonal interactions. Social isolation has exacerbated mental health concerns such as anxiety 

and depression. Funds will be used to create structured summer engagement opportunities 

in City parks, focusing on our traditionally underserved neighborhoods. 

3. Homelessness: Some of the hardest hit by the COVID-19 pandemic are residents experiencing 

homelessness. Although the challenges around homelessness are not new, they have been 

exacerbated by the public health emergency. Addressing homelessness will require many 

different strategies – from shorter term approaches like supporting Occupy Madison’s Tiny 

House Villages, to investing in long-term projects like building a purpose-built shelter. These 

large investments will require time to implement and extensive community engagement.

4. Emerging Needs: The emergent needs of our disproportionately impacted communities are 

vast and wide-ranging. The City of Madison’s Community Development Division will 

undertake various projects to serve residents, including partnerships with community 

organizations to serve residents who are undocumented and residents who need assistance 

accessing basic needs, and initiate an evaluation of the Madison Senior Center role in serving 

the increasingly diverse older adult population in Madison.

Revenue Replacement (EC6)

Pursuant to H.R. 1319, Subtitle M, § 602(c)(1)(C) and 603(c)(1)(C), recipients of Coronavirus State and Local Fiscal 

Recovery Funds may use payments for the provision of government services to the extent of the reduction in 

revenue experienced due to the COVID–19 public health emergency.

The City of Madison computed the extent of the reduction in revenue by comparing actual revenue to a 

counterfactual trend which represents what could have been expected to occur in the absence of the pandemic. 

This approach measured losses in revenue relative to December 31, 2019, the most recent fiscal year prior to the 

COVID–19 public health emergency, and then assumed growth at a constant rate in the subsequent years. The 

City of Madison had an average growth of 5.5% between the years of 2017 and 2019.
Use of Funds 

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Using the formula provided by the Treasury, it would be allowable to allocate the full $47.2 million on revenue 

replacement. However, the City of Madison has decided to allocate approximately $24.4 million to government 

services, which will be used to balance the general fund budget and avoid the use of fund balance in 2022, as well 

as to stabilize the Monona Terrace Community and Convention Center and the room tax fund. Room tax fund 

allocations to the city’s Overture Center for the Performing Arts, tourism marketing through Destination Madison, 

and support for Monona Terrace were cut by 50% in 2020 in response to a 70% reduction in room tax revenues 

due to the effects of the pandemic on business and leisure travel and large public gatherings. Allocating CSLFRF

funds to revenue replacement is critical for the City’s economy, financial health and ability to maintain operations 

at current levels.

Other Federal Recovery Funds

The City of Madison has actively explored various external funding opportunitiesto assist with economic recovery 

in response to the COVID-19 pandemic. During 2020, the City was awarded $38.5 million in federal or pass-through 

grant funding. This includes $8.7 million from the U.S. Department of Housing and Urban Development, $24.5

million from the U.S. Department of Transportation and $4.7 million from the U.S. Department of the Treasury, 

Coronavirus Relief Fund, as well as small grants from the U.S. Department of Justice, the U.S. Election Assistance 

Commission and the U.S. Department of Health and Human Services.

During 2021, the City of Madison has continued to diligently apply, receive and manage $89.1 million of federal 

and pass-through funding, which is being used to provide much needed assistance to our community. All City

recovery programs are carefully monitored to ensure services are not duplicated, policies and internal controls 

are followed to promote transparency, accounting and financial integrity, and the funds are being used in 

accordance with the public purpose specified by the grantor. The City has been awarded $39.1 million in federal 

or pass-through funds from the U.S. Department of the Treasury, Emergency Rental Assistance Program (ERAP) 

to prevent evictions and promote housing stability; $45.0 million in funding from the U.S. Department of 

Transportation, Coronavirus Response and Relief Supplemental Appropriations Act and the American Rescue Plan 

Act, Urbanized Area Apportionments (Section 5307); and the City is expecting to receive approximately $5 million

in Supplemental HOME Investment Partnerships Program funding from the U.S. Department of Housing and Urban 

Development’s American Rescue Plan fund allocation, to be used to address homelessness.

During 2020, Public Health – Madison and Dane County (PHMDC), a joint city-county entity, was awarded $6.1

44,649,062 

 400

 450

 500

 550

 600

Dec-19 Dec-20 Dec-21 Dec-22 Dec-23

Millions

Base Year Revenues

Extent of Reduction in

Revenue

Actual Revenue

Counterfactual Revenue

(Counterfactual revenue based on 

3 year average growth rate of 

5.5%)

Three more test years are 

expected to show revenue 

reductions well in excess of 

$47.2 million
Use of Funds 

8

million in federal or pass-through funding from the U.S. Department of Health and Human Services and the U.S. 

Department of the Treasury, Coronavirus Relief Fund. This funding was used for crisis response, testing 

coordination, pandemic preparedness planning, epidemiology, laboratory capacity and contact tracing.

On December 29, 2020, PHMDC administered their first dose of the COVID-19 vaccine and quickly shifted the

focus of their funding to vaccination, while continuing to test, plan, coordinate and contact trace. PHMDC has 

been awarded $15.3 million in federal and pass-through funding in 2021 from the U.S. Department of Health and 

Human Services, the U.S. Department of the Treasury, Coronavirus Relief Fund and the U.S. Department of 

Homeland Security, FEMA Public Assistance – Presidential Disaster Declaration.

Promoting Equitable Outcomes

Equity is a core City value, and the City has made racial equity and social justice a key element of planning and 

budgeting processes. At the same time, disparities persist in our communities. Local data show that people of 

color, people with disabilities and people from low-income backgrounds fare worse than many other city residents 

in areas such as educational attainment, income, health outcomes, and access to quality affordable housing. 

Understanding this challenge has led the City of Madison to make a concerted effort to focus on racial equity and 

social justice, which allows the City to address the most persistent inequities while supporting a sustained shift 

towards fairer practices throughout all institutions that will ultimately benefit all residents. The mission of the 

City’s Racial Equity & Social Justice Initiative (RESJI) is that every decision made, policy written, or function 

performed has racial equity and social justice as its core principles. 

The five funding priorities the City of Madison has chosen for CSLFRF community investments(violence prevention 

and youth engagement, homelessness support, affordable housing, emerging needs, and economic development) 

aim to directly serve residents who are Black, Indigenous, and People of Color (BIPOC), people living with lower 

incomes, and people who are otherwise marginalized. Economic and racial equity will be prioritized as a goal by 

targeting traditionally marginalized residents. The intended outcomes of the CSLFRF funded projects are closing 

gaps, reaching universal levels of service, and disaggregating progress by race, ethnicity, and other equity 

dimensions. A few specific projects that prioritize racial equity and social justice are highlighted below: 

• Youth engagement projects will target low-income youth and youth of color who have been 

disproportionately impacted by COVID-19 and face multiple barriers. The focus will be on youth

living in Madison’s most challenged neighborhoods and youth who have been traditionally 

excluded due to the current economic situation.

• Homelessness programs in Madison targets both people experiencing housing insecurity, a group 

that is disproportionately represented by men and people of color. According to the most recent 

2021 Point in Time (PIT) Count, 70% of those staying in emergency shelters or in unsheltered 

locations were single men. Nearly 50% of those men identified as Black or African-American (34%), 

Hispanic/Latino (6%) or other races (6%). A permanent men’s shelter, funded in part with CSLFRF, 

would provide safe overnight accommodations and other critical support services. 

• Economic development programs, such as BizReady, Commercial Ownership Assistance, and 

Madison Pop-Up shop, will support entrepreneurs of color and other groups such as low income 

individuals, LGBTQ+ individuals, women, immigrants, veterans, people with disabilities and 

people with limited English proficiency.
Promoting Equitable Outcomes

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To ensure target populations are aware of programs funded by CSLFRF, staff plan to work extensively with 

individuals and organizations that serve marginalized groups to help residents and businesses learn about these 

opportunities. The City will also conduct broad outreach campaigns using multiple platforms, including social 

media. The City will address differences in levels of access to benefits and services across groups, and 

administrative requirements that result in disparities in individuals’ ability to complete applications or meet 

eligibility criteria. The City of Madison Department of Civil Rights will provide translations and interpretation 

services for those with language barriers and provide materials and resources in multiple forms (i.e. online, paper, 

person-to-person) for those who may not have access to internet or have disabilities. 

The City intends to rely on evidence and data to make informed decisions, monitor progress, and course correct 

as necessary. Madison believes equitable outcomes are achieved through understanding the populations that are 

most impacted, appreciating the scale and scope of the issue, and providing targeted support. These outcomes 

cannot be obtained without creating an environment that promotes open communication and builds ownership 

among community members and community-based organizations, legislators, and other key stakeholders.

The City intends to collect qualitative and quantitative data for all CSLFRF funded projects, both to analyze the 

effectiveness of the project and to promote or achieve equity goals. Depending on the scope and desired outcome 

of the project, a variety of data will be collected, which may include quantitative statistics such as the number of 

businesses served and number of businesses served owned by historically marginalized individuals, or the number 

of guests and their demographic information at the homeless shelter. The City may also request quantitative

reporting on the number of loans given to entrepreneurs and their demographics, or the number mental health 

crisis calls that were addressed through alternative responses. Qualitative data will be collected as well. It is the 

intention to use surveys, focus groups, and pre- and post- interviews for many of the proposed projects. As the 

City’s leading agencies continue to develop and analyze their projects, exact data tools and collection processes 

will be developed and recorded. On the projects where these measurables have not been established, external 

evaluators may be utilized to help create best practices and ensure program fidelity. 

Community Engagement

The City of Madison is committed to engaging constituents, community-based organizations and stakeholders by 

bolstering the role they play in the deliberation, decision-making and implementation of recovery projects. The 

City understands the importance of community engagement to increase the acceptance of projects and to reap 

the benefit of drawing on local knowledge from a diverse community to create solutions that are practical and 

effective.

Each project funded with CSLFRF will have its own plan for incorporating input from the community to ensure an 

equitable, community-informed process. These engagements will include diverse strategies such as hosting inperson and online community forums, contracting with consultants to facilitate focus groups and surveys, working

with service providers who have vast experience in the local community, and utilizing canvas teams to conduct inperson outreach. The City will also work closely with local community based organizations who directly with target 

populations. Additionally, the city will seek information and feedback directly from individuals with livedexperience, who have been impacted by the programs. Examples of community engagement include:

• Work with local business associations, ethnic chambers of commerce (e.g. Black, Hmong and 

Latino chambers) and other community-based organizations of color such as the Progress Center, 

Synergy and Collaboration for Good to fully understand and appreciate the current issues facing 

traditionally-underserved constituents.
Community Engagement

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• Organizing focus groups with nonprofit organizations that serve residents who are undocumented 

so that provider feedback informs a request for proposal process to disburse funding for emerging 

needs.

• Leveraging the Madison Dane County Violence Prevention Coalition, which includes a broad group 

of community stakeholders, to develop priorities for violence prevention initiatives and develop 

a request for proposal process to address top community needs. 

Additionally, to promote inclusivity with residents with limited-English proficiency, the City plans to translate 

materials related to CSLFRF into Spanish, Hmong, and Chinese, and provide interpretation services at community 

events to the greatest extent possible. 

Finally, the City created a public-facing webpage to transparently share the City’s intentions, progress, and use of 

recovery funding. The website currently includes recordings of our Virtual Town Halls from July 22, 2021, with the 

Mayor and key City staff to inform the public about the City’s budget process and the allocation of the American 

Rescue Plan Act (ARPA) CSLFRF funds. The town hall provided details on how Madison develops its annual budget, 

financial challenges caused by the COVID-19 pandemic and the role of ARPA recovery funding. The portals for 

submitting questions and providing feedback remain open on the website. This webpage is located at: 

https://www.cityofmadison.com/finance/budget/arpa.

Labor Practices

The City of Madison does not plan to pursue water, sewer or broadband infrastructure projects under Expenditure 

Category: Infrastructure (EC5) at this time. 

Use of Evidence 

As of August 30, 2021, City departments are in the process of developing specific plans to implement the programs 

approved in the City’s plans for CSLFRF funds, including identifying evidence-based interventions. One example of 

an area where the City is leveraging an established body of research is around strategies to address homelessness. 

The City plans to invest $8.65 million to address homelessness, including supporting the development of a

purpose-built homeless shelter and supporting services providers who work with this population. Per the U.S 

Interagency Council on Homelessness, supportive housing is an evidence-based approach to resolving 

homelessness, increasing housing stability, and improving health. By investing in purpose built shelters and 

supportive services, the City’s investments will be aligned with this evidence base.

Additionally, the City is in the process of launching a pilot to provide alternative responses to mental health 

emergencies – the Community Alternative Response for Emergency Services (CARES) program. As a new program, 

a rigorous evaluation will be needed to determine the efficacy of the intervention. CSLFRF will be used to fund an 

external evaluator to design a study and independently assess the program. 

For other projects and programs funded by CSLFRF, City staff are currently assessing best practices and researching 

sources such as the Pew Charitable Trusts’ Result First Clearinghouse Database to design evidence based 

interventions. The City recognizes that investments in data, evidence and evaluation are essential in making 

informed budgetary and programmatic decisions, promoting learning and improvement, creating effective 

programs and policies, and ensuring that funds are used effected and efficiently, and will be providing more details 

on the use of evidence in future report as specific programs are designed and implemented.
Expenses by Expenditure Category

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The City of Madison has not expended any Coronavirus State and Local Fiscal Recovery Funds as of the end of the 

initial reporting period, July 31, 2021. A funding plan was developed that balanced community investments with 

continuing government services. The City of Madison Common Council approved this plan by resolution (RES-21-

00487) on July 6, 2021. The City is poised to begin spending in late August 2021.

Category Cumulative 

expenditures to 

date ($)

Amount spent 

since last 

Recovery Plan

2 Expenditure Category: Negative Economic 

Impacts

2.2 Household Assistance: Rent, Mortgage, and 

Utility Aid

0.00 0.00

2.7 Job Training Assistance (e.g., Sectoral jobtraining, Subsidized Employment, Employment 

Supports or Incentives)

0.00 0.00

2.9 Small Business Economic Assistance (General)

2.10 Aid to nonprofit organizations 0.00 0.00

2.12 Aid to Other Impacted Industries 0.00 0.00

3 Expenditure Category: Services to 

Disproportionately Impacted Communities

3.10 Housing Support: Affordable Housing 0.00 0.00

3.11 Housing Support: Services for Unhoused 

persons 

0.00 0.00

3.12 Housing Support: Other Housing Assistance 0.00 0.00

3.13 Social Determinants of Health: Other 0.00 0.00

3.16 Social Determinants of Health: Community 

Violence Interventions 

0.00 0.00

6 Expenditure Category: Revenue Replacement

6.1 Provision of Government Services 0.00 0.00
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Project Inventory

2021 Recovery Plan

Performance Report
Project Inventory

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City staff provided input on the project overviews and performance measures included in the following inventory. For 

many programs, staff are still in the process of developing plans for implementation and refining specific output and 

outcome measures. The information below provides an outline for the use of funds, but will continue to be developed. 

Future reports will include additional details and more robust performance measures for tracking the utilization of CSLFRF. 

The project inventory is listed by priority area, by funding year (in parenthesis).

Priority Area 1: Violence Prevention and Youth Engagement (pages 14-17)

• Public Health Madison Dane County Violence Prevention Initiatives (2021 & 2022)

• Community Alternative Response for Emergency Services (CARES) Support and Evaluation (2021)

• Summer Youth Employment (2021 & 2022)

• Summer Youth Reengagement (2021)

Priority Area 2: Homelessness Support (pages 18-22)

• Unsheltered Homeless Support (2021)

• Purpose-Built Men's Shelter (2021)

• Occupy Madison (OM) Solar Project (2021)

• Salvation Army Darbo Drive Site (2022)

• Endowment for homelessness operating funds (2022)

Priority Area 3: Affordable Housing (pg. 23-28)

• Emergency Rental Assistance program operations (2021)

• Hotels Converted to Housing (2022)

• Youth Centered Housing Project (2022)

• Renter’s Choice – Reducing Barriers to Renting (2022)

• Homeownership Support/Rehabilitation Program (Consumer Lending) (2022)

• Naturally Occurring Affordable Housing (NOAH) Energy Efficiency Program (2022)

Priority Area 4: Emerging Needs (pg. 29-32)

• Connection to Basic Needs (2021)

• Services to Residents who are Undocumented (2021)

• PFAS Education, Outreach and Coordination (2021 & 2022)

• Healthy Aging Education and Engagement (2022)

Priority Area 5: Neighborhood and Small Business Revitalization (pg. 33-37)

• Downtown Vacant Storefront Art Program (2021)

• Neighborhood Business District Support (2021)

• Public Market Foundation Operating Support (2021)

• Retail Building Improvement Grant Program (2021)

• Small Business Equity & Recovery (SBER) Program (2022)

Acronyms & Definitions:

• CDD: Community Development Division

• EDD: Economic Development Division

• PHMDC: Public Health Madison Dane County

• Major: Category of spending 
Priority Area 1: Violence Prevention and Youth Engagement

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Priority Area 1: Violence Prevention & Youth Engagement

Project Public Health Madison Dane County (PHMDC) Violence Prevention Initiatives 

Project Number 13971

Responsible Agency Public Health

Estimated Cost Allocation $1,200,000

Budget Operating; 2021 and 2022

Major Purchased Services

Project Overview This project will address gaps and emerging needs that support a holistic approach to 

violence prevention. Specifically, this funding will support priorities identified in the 

Madison and Dane County Violence Prevention Roadmap and prioritized via the 

Madison and Dane County Violence Prevention Coalition. The issues we are seeing 

surrounding violence are not new, but have been exacerbated during the pandemic. 

CSLFRF funds will be utilized to support violence prevention through a variety of 

methods. A small portion of the funding will support critical infrastructure supplies for 

the violence prevention eco-system in Madison and Dane County. Specifically, the 

funding will be used to purchase software needed to maintain proper secure 

communication about violent incidents as well as track emerging data trends. The 

supplies purchased to sustain coalition efforts will be allocated via sole source 

contracts. We are still developing these plans by researching vendors, and discussing 

functionality needs with our community partners.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.16 Social Determinants of Health: Community Violence Interventions

Current Expenditures $0.00

Output Measures - Sustained Madison and Dane County Violence Prevention Coalition 

- Violence prevention dashboard

- Increase in service providers offering violence prevention, intervention and 

healing programming and services

- Increase in diversion programs for high crime indicators 

Outcome Measures - Reduction of violence mortality rate

- Reduction of violence related hospitalizations

- Reduction of gun violence related calls for service

- Increased resident awareness of violence prevention and intervention services. 

- Increased social connectedness amongst residents.

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 1: Violence Prevention and Youth Engagement

15

Priority Area 1: Violence Prevention & Youth Engagement

Project Community Alternative Response for Emergency Services (CARES) Support and 

Evaluation

Project Number 13973

Responsible Agency Public Health

Estimated Cost Allocation $150,000

Budget Operating; 2021

Major Purchased Services

Project Overview CARES, a novel program housed within the Madison Fire Department and supported 

by a staff member within PHMDC to provide project coordination, seeks to provide an 

alternative response to mental health and behavioral health calls for service. 

Currently these calls are routed to law enforcement services. This pilot program 

intends to route these calls for service to a response team made up a community 

paramedic and a mental health specialist. This proposal will use funding to support 

the development of a CARES specific service in the PHMDC electronic health record 

system and will support external evaluation for the project. 

With the CSLFRF funding we are creating a service line within PHMDC’s electronic 

health record system in order to track client encounters with the program. This will 

aid the pilot project in identifying trends, support quality and service improvements 

and provide a consistent platform for all partners to input data on. We are currently 

working with PHMDC’s electronic health record vendor to better understand timeline 

and needs for implementing the service line and expending the funds. The addition of 

this service line is classified as a purchased service and will be sole sourced. 

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.13 Social Determinants of Health: Other

Current Expenditures $0.00

Output Measures - Improved mental health crisis call service delivery 

- Increased capacity to respond to mental health crisis calls

- Mental health crisis service that links patients directly to care 

Outcome Measures - Reduced recidivism in mental health crisis calls 

- Increased resiliency in the community

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- We are looking to provide evaluation support for this pilot project. Evaluation 

support will aid the project in achieving its goals and provide recommendation 

for improvements. We are currently identifying partners who would be 

positioned to conduct an evaluation of this pilot program, given their experience 

and expertise. We plan to have a vendor/partner identified by the end of 2021.

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data 

No additional data requirements
Priority Area 1: Violence Prevention and Youth Engagement

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Priority Area 1: Violence Prevention & Youth Engagement

Project Summer Youth Employment (2021 & 2022)

Project Number 13972 (2021) and 13985 (2022)

Responsible Agency CDD

Estimated Cost Allocation $1,115,000

Budget Operating; 2021 and 2022

Major Purchased Services

Project Overview As part of a broader strategy to mitigate conditions that contribute to youth violence, 

this proposal expands youth employment opportunities for young people. COVID-19 

has deprived youth of many traditional outlets for inter-personal contacts and social 

interactions, including those that come through employment. Social isolation has 

exacerbated mental health concerns such as anxiety and depression. The City 

recognizes that reduced employment opportunities have particularly affected lowincome youth and youth of color who, even under normal circumstances, often lack 

access to available jobs. 

Funding will provide contracted agencies the means to expand youth employment 

opportunities through the summer and fall. Funding will be allocated based upon 

expansion proposals submitted under a competitive RFP process.

Expenditure Category EC 2 – Negative Economic Impacts

2.7 Job Training Assistance

Current Expenditures $0.00

Output Measures - Number of unduplicated youth served

- Number of hours of service provided (training, group work, mentoring, work 

experience) 

- Number of workshops and career and education planning activities 

- Number of youth wages/stipends paid

Outcome Measures - Percentage of youth completing pre-employment training/internship training 

- Percentage of youth completing employment/internship placement 

- Percentage of youth earning employability/leadership skills certificate 

- Percentage of youth completing financial literacy/college financial aid training 

- Percentage of youth participating in college and career planning activities 

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data 

Negative Economic Impacts (EC 2):

- Number of workers enrolled in sectoral job training programs

- Number of workers completing sectoral job training programs

- Number of people participating in summer youth employment programs
Priority Area 1: Violence Prevention and Youth Engagement

17

Priority Area 1: Violence Prevention & Youth Engagement

Project Summer Youth Reengagement – Summer 2021

Project Number 13974

Responsible Agency CDD

Estimated Cost Allocation $120,000

Budget Operating; 2021

Major Purchased Services

Project Overview With the loosening of public health restrictions around COVID-19, this proposal 

addresses the lack of accessible, drop-in summer activities that help promote socialemotional learning development and re-engagement among youth. Virtual 

engagement and current resources do not sufficiently address youth’s day-to-day 

social and emotional needs. This proposal takes advantage of Madison parks as safe 

venues within which to host positive activities and promote healthy social 

interactions.

Funding will support structured drop-in summer activities for Madison youth in City 

parks, and promote social-emotional development and reengagement. Funding will 

be provided to the City’s Parks Division to help offset costs incurred for equipment 

and supplies at park venues.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.16 Social Determinants of Health: Community Violence Interventions

Current Expenditures $0.00

Output Measures - Number of youth participating in reengagement activities 

- Number of reengagement activities held in Madison parks. 

Outcome Measures - To Be Determined 

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data 

- No additional data requirements
Priority Area 2: Homelessness Support

18

Priority Area 2: Homelessness Support

Project Unsheltered Homeless Support 

Project Number 13975

Responsible Agency CDD

Estimated Cost Allocation $2,000,000

Budget Capital / Operating; 2021

Major Purchased Services

Project Overview This project seeks to meet the needs of people in the community who are 

experiencing homelessness and who are unsheltered. The challenges around 

unsheltered homelessness in Madison are not new but, like in communities around 

the country, they have been made worse by the COVID-19 pandemic. One of the 

issues the City is struggling with is a growing reluctance to use group shelter settings, 

in part, for fear of exposure to COVID. As a result, more and more people 

experiencing homelessness are choosing to live outdoors, in conditions that are both 

unsafe and unsustainable. 

Funds provided are intended to support one or more strategies for people currently 

living outdoors. The funds could be used for such things as purchasing property for 

use as an encampment, installing basic services like running water, bathrooms or 

electricity, establishing “tiny homes” or similar structures for use by campers, and 

paying for on-site staff to support and monitor an encampment site. 

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.11 Housing Support: Services for Unhoused Persons 

Current Expenditures $0.00

Output Measures - Create temporary living space for individuals currently experiencing unsheltered 

homelessness.

Outcome Measures - Connection to homeless services

- Decrease length of homelessness 

- Safer living conditions for unsheltered homeless persons

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data 

Housing Support (EC 3.10-3.12):

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 2: Homelessness Support

19

Priority Area 2: Homelessness Support

Project Purpose-Built Men's Shelter

Project Number 13346

Responsible Agency CDD

Estimated Cost Allocation $2,000,000; 2021

Budget Capital 

Major Purchased Services

Project Overview This project will provide funds to support the establishment of a permanent facility 

providing emergency shelter and supportive services to men in our community 

experiencing homelessness. This need is a direct consequence of the COVID-19 

pandemic, in that the pandemic forced the closure of the previous men’s shelter 

because it could not safely serve guests due to space limitations and corresponding 

public health risks. Since March of 2020, other City-owned buildings have been used 

as temporary shelter spaces but are needed for their intended uses. 

Funds provided will support costs associated with the planned acquisition of property 

and the renovation/construction of a structure to house the shelter. The selection of 

a site, and the design and construction of a facility, are subject to approval by the 

Madison Common Council. A site recommendation, and authorization to purchase, is 

anticipated by the end of September.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.11 Housing Support: Services for Unhoused Persons 

Current Expenditures $0.00

Output Measures - Purpose built shelter constructed for single men

Outcome Measures - Purpose built shelter to better serve single men and see length of homeless 

decrease.

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- Yes; providing supportive housing is an evidence-based strategy for resolving 

homelessness and increasing housing stability 

Total funds allocated to evidence-based interventions

- To be determined; we anticipate 100% of the project allocation will be used for 

an evidence-based intervention

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

Housing Support (EC 3.10-3.12):

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 2: Homelessness Support

20

Priority Area 2: Homelessness Support

Project Occupy Madison (OM) Solar Project 

Project Number 13983

Responsible Agency CDD

Estimated Cost Allocation $150,000; 2021

Budget Capital 

Major TBD

Project Overview The issue this project seeks to address is meeting the needs of people in the 

community who are experiencing homelessness by supporting Occupy Madison’s tiny 

house village. Occupy Madison operating costs range from $60,000-$80,000 a year. 

The biggest burden of operating both sites is the cost of electricity, as utilities for all 

of the tiny houses are connected to electric. Installing solar at both locations would 

help reduce operating expenses significantly. Currently, the OM Village on North 

Third Street relies on a 14KW system and the OM Village on Aberg uses a 28KW 

system. This is the maximum amount of energy production possible given space 

limitations but capacity could be increased with installation of decentralized panels 

on each home. OM officials suggest placing solar panels on centralized/community

properties rather than each house. These systems could produce 50,000 kwh of 

power each year and offset 45,000 lbs of CO2 per year.

Funds will be used to purchase solar panels and pay for installation at OM villages. 

Funds will be disbursed through a sole source grant to Occupy Madison (OM). OM is 

the operator of the tiny house villages, so a sole source process is most appropriate 

process for disbursing funds. The City is currently working with OM to develop a plan 

and timeline for this project.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.12 Housing Support: Other Housing Assistance 

Current Expenditures $0.00

Output Measures - Annual energy bill reductions

Outcome Measures - Operating cost reductions

- Carbon reductions

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data 

Housing Support (EC 3.10-3.12):

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 2: Homelessness Support

21

Priority Area 2: Homelessness Support

Project Salvation Army Darbo Site

Project Number 13775

Responsible Agency CDD

Estimated Cost Allocation $2,500,000; 2022

Budget Capital 

Major Purchased Services 

Project Overview Proposal to purchase the Darbo Drive Site from Salvation Army. Provide financing to 

purpose built shelter on E Washington for single women and families operated by The 

Salvation Army (TSA). Future use of the Darbo Drive site is unknown at this time;

possible uses could be affordable housing or a community facility.

This project is still in initial planning stages. 

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.11 Housing Support: Services for Unhoused Persons 

Current Expenditures $0.00

Output Measures - To Be Determined 

Outcome Measures - To Be Determined 

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- Yes; providing supportive housing is an evidence-based strategy for resolving 

homelessness and increasing housing stability 

Total funds allocated to evidence-based interventions

- To be determined; we anticipate 100% of the project allocation will be used for 

an evidence-based intervention

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data 

Housing Support (EC 3.10-3.12):

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 2: Homelessness Support

22

Priority Area 2: Homelessness Support

Project Endowment for homelessness operating funds

Project Number TBD

Responsible Agency CDD

Estimated Cost Allocation $2,000,000; 2022

Budget Operating 

Major TBD

Project Overview This project would seed an endowment to fund operating costs for homeless services.

This project is still in initial planning stages. 

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.11 Housing Support: Services for Unhoused Persons 

Current Expenditures $0.00

Output Measures - Creation of an endowment to support shelter operations. 

Outcome Measures - The creation of a successful endowment that has funds to support annual 

operation costs.

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- Yes; providing wrap-around support services for individuals experiencing 

homelessness evidence-based strategy, in addition to providing supportive 

housing

Total funds allocated to evidence-based interventions

- To be determined

Other Required 

Performance Indicators 

and Programmatic Data

Housing Support (EC 3.10-3.12):

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 3: Affordable Housing

23

Priority Area 3: Affordable Housing 

Project Emergency Rental Assistance program operations

Project Number 13976

Responsible Agency CDD

Estimated Cost Allocation $400,000

Budget Operating; 2021

Major Purchased Services

Project Overview This project will provide funds to help the City administer substantial sums of rental 

assistance dollars that have been provided to the City to help renter households who 

need help paying their rent and utilities, and keep them from losing their housing.

This project is focused entirely on getting rental assistance dollars into the hands of 

renters who have fallen behind in their rents due to the pandemic. 

Funds provided in this proposal will support 3 (LTE) temporary, full-time staff 

positions over the next two years to administer the City’s rental assistance program 

during that time.

Expenditure Category EC 2 - Negative Economic Impacts 

2.2 Household Assistance: Rent, Mortgage, and Utility Aid

Current Expenditures $0.00

Output Measures - 3 CDD LTE staff hired

Outcome Measures - 3 CDD LTE staff hired

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

Household Assistance (EC 2.2 & 2.5)

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 3: Affordable Housing

24

Priority Area 3: Affordable Housing

Project Hotels Converted to Housing 

Project Number 13774

Responsible Agency CDD

Estimated Cost Allocation $2,500,000

Budget Capital; 2022

Major Purchased Services 

Project Overview Strategy of this project is to convert hotels into permanent affordable housing and

potentially leverage other funding.

This project is still in initial planning stages.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.10 Housing Support: Affordable Housing 

Current Expenditures $0.00

Output Measures - Purchase of hotel to convert to mixed income residential housing units, with 

focus on housing persons with barriers to housing.

Outcome Measures - Low-moderate income households secure permeant housing

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

Housing Support (EC 3.10-3.12):

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 3: Affordable Housing

25

Priority Area 3: Affordable Housing 

Project Youth Centered Housing Project

Project Number 13776

Responsible Agency CDD

Estimated Cost Allocation $2,000,000

Budget Capital; 2022

Major Purchased Services 

Project Overview This project will fund development of housing specifically for youth experiencing 

homelessness and/or aging out of foster care. 

This project is still in initial planning stages.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.11 Housing Support: Services for Unhoused Persons

Current Expenditures $0.00

Output Measures - Development of 8-10 units of permanent housing for youth (18-24).

Outcome Measures - Low-moderate income youth secure permeant housing

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Use of Evidence (cont.) Total funds allocated to evidence-based interventions

- To be determined

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

Housing Support (EC 3.10-3.12):

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 3: Affordable Housing

26

Priority Area 3: Affordable Housing 

Project Renter’s Choice – Reducing Barriers to Renting 

Project Number TBD

Responsible Agency CDD

Estimated Cost Allocation $1,000,000

Budget Operating; 2022

Major TBD

Project Overview This project will develop a new approach to reducing security deposit barriers and 

increasing access to housing through alternatives to security deposits.

This project is still in initial planning stages. 

Expenditure Category EC 2 - Negative Economic Impacts 

2.2 Household Assistance: Rent, Mortgage, and Utility Aid

Current Expenditures $0.00

Output Measures - Creation of program that allows Renter Choice

Outcome Measures - Reduction of barriers to access housing for low-income renters.

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

Household Assistance (EC 2.2 & 2.5)

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 3: Affordable Housing

27

Priority Area 3: Affordable Housing 

Project Homeownership Support/Rehabilitation Program (Consumer Lending)

Project Number TBD

Responsible Agency CDD

Estimated Cost Allocation $500,000

Budget Capital; 2022

Major TBD

Project Overview The focus of this project is to expand down payment assistance and rehabilitation loan 

programs.

This project is still in initial planning stages. 

Expenditure Category EC 2 - Negative Economic Impacts 

2.2 Household Assistance: Rent, Mortgage, and Utility Aid

Current Expenditures $0.00

Output Measures - Number of loans provided to black households for down payment assistance and 

rehabilitation loans.

Outcome Measures - Increase racial diversity of homeowners in Madison

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

Household Assistance (EC 2.2 & 2.5)

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 3: Affordable Housing

28

Priority Area 3: Affordable Housing 

Project Naturally Occurring Affordable Housing (NOAH) Energy Efficiency Program

Project Number TBD

Responsible Agency Mayor’s Office – Sustainability

Estimated Cost Allocation $250,000

Budget Capital; 2022

Major TBD

Project Overview Continue program to increase energy efficiency, decrease environmental toxins and 

install solar in NOAH buildings. The project will include reducing energy bills and 

improving indoor air quality for residents of affordable rental housing, and create 

equitable workforce opportunities.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.12 Housing Support: Other Housing Assistance

Current Expenditures $0.00

Output Measures - Number of buildings and units upgraded

- Change in energy use per building

- Change in annual energy bills of residents

- Demographics (race and income) of residents 

- Number of tenants and landlords engaged

- Demographics (race and income) of contractors conducting efficiency upgrades

Outcome Measures - Change in annual energy burden for residents

- Reduction in energy and carbon

- Workforce diversity (race and income)

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

Housing Support (EC 3.10-3.12):

- Number of people or households receiving eviction prevention services 

(including legal representation)

- Number of affordable housing units preserved or developed
Priority Area 4: Emerging Needs 

29

Priority Area 4: Emerging Needs

Project Connection to Basic Needs 

Project Number 13978

Responsible Agency CDD

Estimated Cost Allocation $150,000

Budget Operating; 2021

Major Purchased Services 

Project Overview This project addresses the lack of resources available to help individuals and families 

who have been impacted by violence to meet basic needs. The conditions that often 

give rise to incidents of violence, everything from economic dislocation to reduced 

community connections, also make it more difficult for households in crisis to access 

even basic assistance.

Funding will be allocated to community partners for use in supporting persons, or 

households, in the community who need help meeting basic needs brought about by 

the pandemic or an episode of violence.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.13 Social Determinants of Health: Other

Current Expenditures $0.00

Output Measures - Number of individuals served who were impacted by violence 

- Number of referrals

Outcome Measures - To Be Determined 

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 4: Emerging Needs 

30

Priority Area 4: Emerging Needs

Project Services to Residents who are Undocumented

Project Number 13977

Responsible Agency CDD

Estimated Cost Allocation $700,000; 2021

Budget Operating

Major Purchased Services 

Project Overview The project addresses the need to support programming, services and outreach for 

persons in the community who are undocumented. The pandemic has had a profound 

impact on undocumented residents particularly around employment and housing. 

These residents are not eligible, in some cases, to receive direct assistance provided 

by Federal and State governments, and have been reluctant or unable, in others, to 

access resources for which they are eligible. 

Funding will support community partners and provide the means to deliver direct 

assistance to undocumented individuals and families as they cope with the 

consequences of COVID-19. Funds will be allocated to agencies with established 

relationships with affected communities using an open application process. Prior to 

releasing an application, we plan to engage agencies to understand key issues in 

different immigrant communities and develop a targeted application process to 

ensure funds are directed to the most pressing needs. The specific date for that 

process is not yet determined but is expected to occur within the fourth quarter of 

2021.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.13 Social Determinants of Health: Other

Current Expenditures $0.00

Output Measures - To Be Determined 

Outcome Measures - To Be Determined 

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 4: Emerging Needs 

31

Priority Area 4: Emerging Needs

Project PFAS Education, Outreach and Coordination

Project Number 13979

Responsible Agency Public Health

Estimated Cost Allocation $100,000

Budget Operating; 2021 and 2022

Major Purchased Services 

Project Overview Perfluoroalkyl and polyfluoroalkyl substances (PFAS) are a large group of man-made 

chemicals that are widespread in the environment. High concentrations of PFAS can 

affect health. In Madison and Dane County, testing has indicated that known sources 

of PFAS contamination at the Truax Field Air National Guard base and Dane 

County Regional Airport due to the use of firefighting foams have been linked to PFAS 

being found in stormwater discharge, area wells, and nearby surface water.

With this funding, Public Health Madison & Dane County will coordinate outreach, 

education, and stakeholder engagement efforts to increase awareness about the 

health impact of PFAS from eating fish and touching water from affected 

waterbodies.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.13 Social Determinants of Health: Other

Current Expenditures $0.00

Output Measures - Number partner organizations and agencies supporting outreach efforts

- Number of outreach materials created and translated into Spanish and 

Hmong

- Number of webpages maintained related to PFAS/this project

- Number of pilot tests conducted for materials

- Video created and shared on social media 

Outcome Measures - Number of fish advisory signs posted and updated

- Number community outreach sessions held

- Number of canvassing encounters made with members of priority population

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- This is primarily a risk communication and community engagement project. 

100% of the funds are being used for evidence-based risk communication and 

community engagement strategies as supported in Communicating risk in public 

health emergencies: A WHO guideline for emergency risk communication (ERC) 

policy and practice

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- The affected waterways run through Qualified Census Tracts: 12, 14.01, 15.02, 

16.05, 18.04, 21, 25, and 26.01We estimate that about 75% of the funding will 

be spent among people who are below the federal poverty line.

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 4: Emerging Needs 

32

Priority Area 4: Emerging Needs

Project Healthy Aging Education and Engagement

Project Number TBD

Responsible Agency CDD

Estimated Cost Allocation $50,000

Budget Operating; 2022

Major Purchased Services 

Project Overview Fund a consultant to initiate an evaluation of the Madison Senior Center role in serving 

the increasingly diverse older adult population in Madison.

This project is still in initial planning stages.

Expenditure Category EC 3 - Services to Disproportionately Impacted Communities

3.13 Social Determinants of Health: Other

Current Expenditures $0.00

Output Measures To Be Determined 

Outcome Measures To Be Determined 

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 5: Neighborhood and Small Business 

33

Priority Area 5: Economic Development

Project Downtown Vacant Storefront Art Program

Project Number 13982

Responsible Agency Planning

Estimated Cost Allocation $100,000

Budget Operating; 2021

Major Purchased Services

Project Overview COVID-19 will have longer-term impact on retail brick-and-mortar shopping. Due to 

the pandemic, we have seen historically high vacancies in our downtown State Street 

storefronts. In addition, many of these businesses have not recovered from damages 

caused during the civil unrest. The Downtown Vacant Storefront Art Program can help 

support local artists who lost income due to COVID-19 and help make downtown 

more vibrant and inviting for our community. 

Funds will likely be used to hire a program coordinator, pay artists, and other 

miscellaneousexpenses. Application process consistent with other art programming

processes.

We are working with colleagues throughout city government, the creative economy 

and the downtown business community to refine the program. 

Expenditure Category EC 2 – Negative Economic Impacts

2.12: Aid to Other Impacted Industries 

Current Expenditures $0.00

Output Measures - Number of artists funded

Outcome Measures - Increase support to local artists, especially artists of color, who lost income due 

to COVID-19 and help make downtown more vibrant and inviting for our 

community. 

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 5: Neighborhood and Small Business 

34

Priority Area 5: Economic Development

Project Neighborhood Business District Support

Project Number 13981

Responsible Agency EDD

Estimated Cost Allocation $300,000

Budget Operating; 2021

Major Purchased Services

Project Overview COVID-19 has and will continue to have a devastating impact on small businesses and 

our neighborhood business districts who supports these small businesses. Many of 

these organizations went above and beyond to help our community and businesses 

during the pandemic by assisting the community with immediate needs, helping small 

businesses access financial support, taking steps to educate and assist businesses in 

reopening, etc. Neighborhood Business District Support will help these organizations

continue their important work by building their capacity to assist small businesses as 

they recover from the pandemic. It is also our goal to help support organizations run 

by or serving historically disadvantage individuals that have not been fully active 

within some of these neighborhood districts in the past. Funds can be used to support 

neighborhood business districts based on their needs, and could include grants for 

programming/marketing, organizational support, and reimbursement for City street 

closure fees.

Expenditure Category EC 2 – Negative Economic Impacts

2.12: Aid to Other Impacted Industries 

Current Expenditures $0.00

Output Measures - Number of business organizations/groups funded.

Outcome Measures - Increase support to business associations and groups, especially organizations 

that supports entrepreneurs of color.

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 5: Neighborhood and Small Business 

35

Priority Area 5: Economic Development

Project Public Market Foundation Operating Support

Project Number 13980

Responsible Agency EDD

Estimated Cost Allocation $400,000

Budget Operating; 2021

Major Purchased Services 

Project Overview The Madison Public Market was originally scheduled to be under construction in Fall of 

2020. COVID-19 and other related delays place the start of construction now in Fall of 

2022. The Madison Public Market Foundation has been a key partner in the planning 

of the Public Market and they will be the non-profit entity that will run the Public 

Market. To date, the Foundation has assisted with business planning, fundraising, 

design, the MarketReady Program, and community engagement. Around the time that 

construction begins, the Foundation will hire a full time Executive Director in 

preparation for running the Market once it opens about a year later. The two year delay 

in construction has negatively impacted the operating finances of the Foundation. 

Simply put, the Foundation did not budget for ongoing fundraising and project 

management contracts for an additional two years. Further, the Foundation has 

devoted a portion of its operating reserves for consultant support of the project’s EDA 

Grant application. Most of the financial support pledged to the Foundation can only be 

used for construction, not operations. This funding will assist the Foundation with 

operations through the start of construction, including hiring an Executive Director.

Expenditure Category EC 2 – Negative Economic Impacts

2.10: Aid to Nonprofit Organizations

Current Expenditures $0.00

Output Measures - Benchmarks to be completed by the Madison Public Market Foundation to 

insure that the project is under construction.

Outcome Measures - The number and success of historically underrepresented food entrepreneurs 

operating in the space once it opens.

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 5: Neighborhood and Small Business 

36

Priority Area 5: Economic Development

Project Retail Building Improvement Grant Program

Project Number 13984

Responsible Agency EDD

Estimated Cost Allocation $500,000; 2021

Budget Capital

Major TBD

Project Overview As the City of Madison, residents, business owners and development community 

continue to rebuild our economy, we recognize the need to invest in brick-and-mortar 

businesses. COVID-19 and e-commerce has created new challenges for these 

businesses. The Retail Building Improvement Grant program can have a significant 

effect on the attractiveness and marketability by assisting businesses with the capital 

costs associated with renovating the interior and exterior of retail spaces.

Expenditure Category EC 2 – Negative Economic Impacts

2.9: Small Business Economic Assistance (General)

Current Expenditures $0.00

Output Measures - Number of businesses funded

- Number of businesses with ADA improvements

Outcome Measures - Help the property and business owners improve their commercial space to help 

with the attractiveness and marketability of their business. 

- Assist with ADA improvements.

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements
Priority Area 5: Neighborhood and Small Business 

37

Priority Area 5: Economic Development

Project Small Business Equity & Recovery (SBER) Program

Project Number 13072

Responsible Agency EDD

Estimated Cost Allocation $2,615,000

Budget Capital; 2021 and 2022

Major TBD

Project Overview The City of Madison recognizes the historic and current inequities in funding and 

support for small businesses owned by people of color and other underrepresented 

groups. COVID-19 has exacerbated these inequities and businesses are still trying to 

recover and rebuild. The Small Business Equity & Recovery (SBER) Program provides 

financial assistance to small businesses and organizations or programs that support 

small businesses. 

Expenditure Category EC 2 – Negative Economic Impacts

2.9: Small Business Economic Assistance (General)

Current Expenditures $0.00

Output Measures - Number of businesses served and number of businesses owned by traditionally 

marginalized communities.

Outcome Measures - Increase support for entrepreneurs of color and organizations supporting 

entrepreneurs of color and other traditionally marginalized communities.

Use of Evidence Are funds allocated to evidence-based interventions or is the project evaluated 

through rigorous program evaluations that are designed to build evidence?

- To be determined

Total funds allocated to evidence-based interventions

- To be determined 

Primarily Serving 

Disadvantaged 

Communities

Are programs primarily serving disadvantaged communities?

- Yes

Total funds allocated to disadvantaged communities

- To be determined 

Other Required 

Performance Indicators 

and Programmatic Data

No additional data requirements