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| ☒                                                                           | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934     |
|-----------------------------------------------------------------------------------|------------------------------------------------------------------------------------------|
| For the Fiscal Year Ended December 31, 2019                                       |
| Or                                                                                |
| ☐                                                                           | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
| For the transition period from              to |
| Delaware(State or other jurisdiction ofincorporation or organization) | 83-4284557(I.R.S. EmployerIdentification No.) |
|-----------------------------------------------------------------------|-----------------------------------------------|

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| Title of Each Class | Trading Symbol(s) | Name of Each Exchange on which Registered |
|---------------------|-------------------|-------------------------------------------|
| N/A                 | N/A               | N/A                                       |
| Large accelerated filer ☐ | Accelerated filer ☐ | Non‐accelerated filer ☒ | Smaller reporting company ☒ | Emerging growth company ☐ |
|---------------------------------|---------------------------|-------------------------------------|-----------------------------------|---------------------------------|

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| (a)(3) | Exhibits |
|--------|----------|
| Exhibit | Exhibit Description                                                                                                                                                                                                       | Form   | File No. | Exhibit | Filing date | Filed / Furnished Herewith |
|---------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|----------|---------|-------------|----------------------------|
|    |                                                                                                                                                                                                                      |   |     |    |        |                       |
| 31.1    | Certification of Principal Executive Officer Pursuant to Rules 13a‐14(a) and 15d‐14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes‐Oxley Act of 2002. |   |     |    |        | *                          |
|    |                                                                                                                                                                                                                      |   |     |    |        |                       |
| 31.2    | Certification of Principal Financial Officer Pursuant to Rules 13a‐14(a) and 15d‐14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes‐Oxley Act of 2002. |   |     |    |        | *                          |

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|               | BETTER CHOICE COMPANY INC. |
|--------------------|----------------------------|
|               |                       |
| Date: May 12, 2020 | By:                        |  /s/ Werner von Pein |
|               |                       | Werner von Pein |
|               |                       | Chief Executive Officer |

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