BRAND
AMBASSADOR AGREEMENT


 


This
Agreement is entered into as of February 28, 2017 (the “Effective Date”), by and between, on the one hand,
Giggles n’ Hugs, Inc. (“Company”) and, on the other hand, Firelight, LLC fso Jillian Michaels and G-Money,
LLC, f/s/o of Giancarlo Chersich (jointly and severally referred to as “Consultant”) with respect to the services
of Consultant as described herein.


 


1.
Term. Subject to the terms and conditions of this Agreement, Company hereby agrees to employ Consultant commencing on the
Effective Date and continuing in full force and effect for a period of one (1) year (the “Term”). No less than
sixty (60) days prior to the end of the Term, the parties shall discuss in good faith the extension of this Agreement.


 


2.
Services and Compensation.


 


2.1.
Scope of Services. During the Term, Consultant shall serve as the Company’s advisor, spokesperson, celebrity endorser
and brand ambassadors to provide the services customarily associated with such roles for a company in the theme restaurant and
retail industry (collectively, the “Services”). The Services shall include, but not be limited to the specific
items listed on Schedule A. The Services will be on-camera and off-camera, taped, filmed or recorded in such manner
and by such process or device as Company may determine, and will be rendered in accordance with Company’s reasonable direction.
Consultant acknowledges that it is of the essence of this Agreement that Consultant shall be available to Company, and arrange
for publicity events to publicize and promote the Programs, as defined and listed on Schedule B and the business
of the Company. The obligations of each Consultant are joint and several.


 


2.2.
Exclusive Services. During the Term, Consultant further agrees not to engage in any business or perform any services that
are competitive with the business of or services provided by Company or the Programs, that contain any theme, content or story
in any way materially similar to that of any of the Programs, or that constitute an actual conflict of interest. For purposes
of this Agreement, the business of the Company is limited to an upscale family-friendly restaurant combining a dining experience
with active play, and catering business and ancillary merchandising (including pre-packaged foods). Consultant shall promote the
Company and its business and shall not promote any business or ideas other than the Company, which compete or overlap with the
business or proposed business of the Company. Consultant shall render the Services on a first-priority basis, subject only to
Consultant’s prior professional written commitments at the time such Services are scheduled.


 


2.3.
Professional Rendition of Services. Consultant shall render the Services in a competent, professional and artistic manner
to the best of Consultant’s ability, and more importantly render Services in an enthusiastic and positive manner when representing
the Company across any and all opportunities.


 


3.
Compensation.


 


3.1.
Warrants. In consideration for the Services rendered by Consultant, Company will grant to each Consultant the right to
purchase 2,500,000 and or collectively, 5,000,000 shares of the Company’s common stock at a price per share equal to $0.10
per share of Common Stock (the “Warrants”). Each Consultant will have the right to exercise the Warrant with
respect to 625,000 shares at the end of each three month period after the Effective Date, unless this Agreement is earlier terminated
pursuant to Section 5.3. The Warrants shall expire five (5) years from the Effective Date.


 




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3.2.
Pre-Emptive Rights.


 


(a)
If the Company (or any subsidiary of the Company) wishes to issue and sell any shares of Common Stock or any security convertible
into or exchangeable or exercisable for, or other right to acquire any interest in, capital stock (the “New Securities”)
to any person or entity (collectively, the “Subject Purchasers”), then the Company shall also offer such New
Securities to the Holders by sending written notice (the “New Issuance Notice”) to the Holders at least ten
(10) business days prior to the issuance and sale of the New Securities. The New Issuance Notice shall state (a) the number of
shares of New Securities proposed to be issued and sold and the terms of such New Securities, (b) the proposed purchase price
per share of the New Securities that the Company is willing to accept (the “Proposed Price”) and the terms
and conditions of the purchase of such New Securities, (c) the proposed date on which the New Securities will be sold (the “New
Issuance Closing Date”), and (d) the Holder’s Proportionate Percentage (as defined below). For purposes hereof,
the “Holder’s Proportionate Percentage” means the percentage of the New Securities allocated to the Holders
to be determined by dividing (a) the total number of shares of Common Stock held or subject to this Warrant by the Holders on
such date, by (b) the total number of shares of Common Stock outstanding on such date (including all shares which are subject
to issuance upon exercise or conversion of any outstanding Options, warrants and similar rights).


 


(b)
Either of the Holders may exercise its right to purchase the New Securities under this Section 3.1 by delivering written notice
to the Company within five (5) business days after the Company has given the New Issuance Notice stating that such Holder is exercising
its rights under Section 3.1 and the amount of New Securities that such Holder elects to purchase. The failure to respond within
such five (5) day period shall be deemed to be a waiver of the Holders’ rights under Section 3.1 with respect to such New
Securities (but not future issuances).


 


(c)
The closing of the purchase of New Securities subscribed for by the Holders under this Section 3.1 shall be held at the principal
office of the Company at 11:00 a.m. local time on the New Issuance Closing Date or at such other time and place as the parties
to the transaction may agree. The Company shall make such other representations and warranties, enter into such other agreements,
and provide such other rights for the benefit of the participating Holders, in each case on terms no less favorable than any terms
described in the New Securities Notice or on which the Company shall provide any of such representations and warranties, rights,
or agreements for the benefit of any Subject Purchaser. Each Holder purchasing the New Securities shall deliver at the closing
payment in full in immediately available funds for the New Securities purchased by it and shall agree to the same terms and conditions,
as agreed to by the Subject Purchasers, including with respect to representations, warranties, and covenants. At such closing,
all of the parties to the transaction shall execute such additional documents as are otherwise necessary or appropriate to consummate
such transaction.


 


(d)
Notwithstanding the foregoing to the contrary, New Securities shall not include:


 


(i)
shares of Common Stock issued by reason of a dividend, stock split, split-up or other distribution on shares of Common
Stock;


 


(ii)
shares of Common Stock or Options issued to employees or directors of, or consultants or advisors to, the Company pursuant to
any plan, agreement or arrangement approved by the Board of Directors of the Company; or


 


(iii)
shares of Common Stock issued pursuant to bona fide acquisitions of another entity by the Company by merger, purchase of substantially
all of the assets or other reorganization or to a joint venture agreement, provided, that such issuances are approved by the
Board of Directors of the Company; or


 


(iv)
shares of Common Stock issued in an underwritten public offering.


 


3.3
Expenses. If Company requires Consultant to travel to an overnight location which is not within fifty (50) miles of Consultant’s
principal residence, in connection with performance of the Services hereunder, then Company shall provide at its sole cost and
expense to each Consultant, First Class airfare (or Business Class if First Class is not available), Five Star Hotel accommodations,
$250 per diem, plus ground transportation, an airport greeter.


 




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4.
Merchandising. Company agrees to stock on consignment Consultant’s “Yeah Baby!” line of merchandise for
retail sales at each of the Company’s restaurant locations, as requested by Consultant.


 


5.
Termination.


 


5.1.
By Consultant. Consultant may terminate this Agreement at any time upon reasonable advance written notice to the Company.
In the event of such termination, any unvested Warrants shall immediately expire.


 


5.2.
By Company Without Cause. Company may terminate this Agreement at any time upon written notice to the Consultant. In the
event of a termination by the Company without cause, any unvested Warrants shall immediately vest.


 


5.3.
By Company For Cause. Company may terminate this Agreement upon written notice to the Consultant for an uncured material
breach of the Agreement. Company shall include in the notice of termination the grounds for termination. In the event of a “for
cause” termination, any unvested Warrants shall immediately expire. Consultant shall have fifteen (15) days to cure any
such claimed breach.


 


5.4.
Negative Publicity. In the event Consultant committed, or shall commit, any act, or have been, or become involved in, any
situation or occurrence which brings Consultant into public disrepute, contempt, scandal or reflects unfavorably upon Company
or its reputation or the Programs, is arrested for a felony, then Company shall have the right to immediately terminate this Agreement
for cause.


 


5.5.
Disability. If Consultant should fail to fulfill Consultant’s obligations hereunder for 14 consecutive days or an
aggregate of 21 days, due to illness, disability, injury or accident, or change in appearance (which shall include without limitation
any facial or bodily disfigurement or any change in Company’s sole, but reasonable, judgment which interferes with Consultant’s
ability to perform properly the services required as spokesperson hereunder), then Company may, in its sole discretion and option:
(a) terminate this Agreement; or (b) extend the term of this Agreement (and the vesting of the Warrants) for a period of time
equal to Consultant’s absence or inability to perform.


 


6.
Publicity and Other Rights.


 


6.1.
Name and Likeness. Consultant hereby grants to Company the exclusive right, license and authority (but not the obligation)
during the Term to use and display Consultant’s approved name, image, likeness, voice, signature, face, photographs, other
likeness and biography, or any synthespian or other simulations thereof (but not including photographs or likenesses utilizing
the appearance of Consultant (“Publicity Rights”), in publications and channels and means of distribution as
Company may determine at any time and from time to time throughout the world, in connection with the Programs, the exhibition,
distribution, advertising, publicity and exploitation of the Programs and the business of the Company. In addition, Consultant
grants to Company the right to publicize Consultant’s association with the Company and the Programs and to advertise and
promote Consultant’s position as spokesperson for the Company, including endorsements by Consultant of Company and its business
and the Programs. Upon Company’s request, Consultant shall provide additional information to Company in furtherance of this
Section in a timely manner.


 


6.2.
Approvals and Consultations. Consultant shall have the right to approve in writing all uses of Consultant’s respective
Publicity Rights provided that: (i) Consultant’s approvals shall not be unreasonably withheld.


 


(a)
Biography. Consultant shall furnish Company with a biography concurrently with the execution of this Agreement, and within
five (5) business days of receipt of Company’s request therefor.


 




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(b)
Hair/Make-Up/Personnel. Company shall consult with Consultant in good faith regarding the aesthetic look of Consultant’s
hair, make-up and wardrobe. Consultant shall have a right to choose or approve photographers. Consultant and Company agree that
Consultant shall use the Glam Squad, and that Company shall reimburse Consultant’s “Glam Squad” costs so long
as the costs are pre-approved. Consultant understands that the company at this point is looking to save costs until the next round
of financing as such, consultant agrees to keep glam squad costs to a minimum.[Joey: Please provide budgets/estimates]


 


(c)
Photographer. Consultant shall have a right of approval of the photographer used for Consultant.


 


(d)
Non-Photographic Likenesses. Consultant shall have the right to approve any artistic rendering or other non-photographic
likeness (collectively “Renderings”) of Consultant that may be used in connection with the advertising, exploitation
or publicity.


 


(e)
Merchandising. Company has the right to use Consultant’s name or approved likeness and images in connection with
any merchandising and marketing efforts provided that the images are from a pool of approved stills and renderings in connection
with the business of the Company.


 


(f)
Messaging. Company will not use Consultant’s name or approved likeness in connection with any messaging without Consultant’s
prior approval.


 


6.3.
Results and Proceeds. Consultant acknowledges that all results and proceeds of the Services (including all original ideas
in connection therewith and any physical materials created by or on behalf of Consultant) shall be “work made for hire”
for Company and, therefore, Company shall be the author and copyright owner thereof for all purposes throughout the universe in
perpetuity. Company shall solely and exclusively own throughout the universe in perpetuity, including renewal and extension periods,
if any, all rights of every kind and nature whether now or hereafter created in and in connection with such results and proceeds
including: (a) the copyright and all rights of copyright; (b) all neighboring rights, trademarks and any and all other ownership
and exploitation rights now or hereafter recognized in any territory, including all rental, lending, fixation, reproduction, retransmission,
broadcasting (including satellite transmission), distribution and all other rights of communication by any and all means, devices
and technology; (c) the right to adapt, change, delete from and add to such results and proceeds, and to use all or any part thereof
in new versions, adaptations, and other motion pictures, including remakes, sequels and television productions; and (d) all rights
generally known as “moral rights.” If the foregoing does not fully vest in Company all rights of every kind and nature
(including those set forth above) in the Services throughout the world in perpetuity, then Consultant hereby irrevocably grants
and assigns to Company all rights not so vested (and so far as may be appropriate by way of immediate assignment of future copyright)
throughout the universe in perpetuity, including renewal and extension periods, if any, whether now or hereafter known or created,
free from all restrictions and limitations. Without limiting the foregoing, Consultant hereby waives the benefit of any moral
rights, “droit moral,” or similar laws. Consultant hereby irrevocably appoints Company as its attorney-in-fact with
full power to execute, acknowledge, deliver and record in the U.S. Copyright Office or Patent and Trademark Office or elsewhere
any and all such documents Consultant fails to execute, acknowledge and deliver within five (5) business days after Company’s
request therefor. Upon request, Company shall provide Consultant with copies of any such documents.


 


7.
Confidentiality.


 


7.1.
Maintain Confidentiality. Consultant hereby acknowledges that, based on Consultant’s past or current relationship
with the Company, Consultant has had access to and become acquainted with the Confidential Information (as defined below). Consultant
hereby covenants and agrees that he shall not, in any fashion, form or manner, unless previously and specifically consented to
in writing by the Company, either directly or indirectly use, divulge, transmit or otherwise disclose or cause to be used, divulged,
transmitted or otherwise disclosed to any person, firm, partnership, corporation or other entity now existing or hereafter created,
in any manner whatsoever (other than as required by law), any of the Company’s Confidential Information of any kind, nature
or description. Consultant hereby further acknowledges and agrees that the sale or unauthorized use, transmission or other disclosure
of any of the Company’s Confidential Information which is in his possession constitutes unfair competition and Consultant
covenants and agrees that he shall not engage in any unfair competition with the Company. The foregoing provisions shall not be
construed to prevent Consultant from making use of or disclosing information that is in the public domain through no fault of
Consultant’s; provided, however, specific information shall not be deemed to be in the public domain merely because it is
encompassed by some general information that is published or in the public domain. The foregoing provisions shall also not be
construed as preventing Consultant from reasonable and bona fide efforts to promote the Company and otherwise provide the services
hereunder for the benefit of the Company.


 




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7.2.
Company hereby acknowledges that, based on Company’s past or current relationship with the Consultant, Company has had access
to and become acquainted with the Confidential Information (as defined below). Company hereby covenants and agrees that it shall
not, in any fashion, form or manner, unless previously and specifically consented to in writing by Consultant, either directly
or indirectly use, divulge, transmit or otherwise disclose or cause to be used, divulged, transmitted or otherwise disclosed to
any person, firm, partnership, corporation or other entity now existing or hereafter created, in any manner whatsoever (other
than as required by law), any of Consultant’s Confidential Information of any kind, nature or description. Company hereby
further acknowledges and agrees that the sale or unauthorized use, transmission or other disclosure of any of Consultant’s
Confidential Information which is in his possession constitutes unfair competition and Company covenants and agrees that he shall
not engage in any unfair competition with the Consultant. The foregoing provisions shall not be construed to prevent Company from
making use of or disclosing information that is in the public domain through no fault of Company; provided, however, specific
information shall not be deemed to be in the public domain merely because it is encompassed by some general information that is
published or in the public domain. The foregoing provisions shall also not be construed as preventing Company from reasonable
and bona fide efforts to promote the Company using Consultant’s Services.


 


7.3.
Third Party Information. Consultant recognizes that Company has received and in the future will receive confidential or
proprietary information from third parties subject to a duty on Company’s part to maintain the confidentiality of such information
and to use such information only for certain limited purposes. Consultant agrees to hold all such confidential or proprietary
information in confidence and not to intentionally disclose it to any person, firm or corporation or to use it except as necessary
in carrying out my work for Company consistent with Company’s agreement with such third party.


 


7.4.
Definition of Confidential Information. “Confidential Information” shall mean any information, matter
or thing which, as to the business of the Company, is of a secret, confidential or private nature, , and which (i) is connected
with the methods of operation of the business of the Company, and (ii. Confidential Information shall be limited to: (1) business
matters known or available only to management, such as (A) information concerning customers, vendors and suppliers, including
their names, addresses, credit or financial status, buying or selling habits, practices or requirements; (B) any arrangements
or contracts that the Company has or may have had with such parties; (C) the marketing methods, plans and/or strategies of the
Company for business development; and (D) the terms of any contracts or agreements the Company has entered into; and (2) other
matters including, but not limited to, product information, trade secrets, know-how, formulae, innovations, inventions, technologies,
devices, discoveries, techniques, formats, processes, methods, specifications, designs, patterns, schematics, data, compilation
of information, test results and research and/or development projects undertaken by the Company. For purposes of this Agreement,
the term “trade secrets” shall mean the broadest and most inclusive interpretation of trade secrets as defined by
applicable law. Confidential Information shall not include any information in the public domain, provided, however, specific information
shall not be deemed to be in the public domain merely because it is encompassed by some general information that is published
or in the public domain.


 


7.5.
Obligations Survive Agreement. The obligations under this Section 7 shall survive the expiration or termination
of this Agreement for a period of two (2) years.


 




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8.
Ideas/Trademarks/Inventions.


 


8.1.
Return of Company Documents. Consultant agree that, at the time of termination of the Term for any reason, Consultant will
deliver to Company (and will not keep, recreate or deliver to anyone else) any and all Confidential Information and all other
documents, materials, information or property belonging to Company, its successors or assigns. Consultant further agrees that
any property situated on Company’s premises and owned by Company, including disks and other storage media, filing cabinets
or other work areas, is subject to inspection by Company personnel at any time with or without notice.


 


9.
Representations, Warranties and Indemnity of Consultant. Consultant represents and warrants to Company as of the Effective
Date and throughout the Term, as follows:


 


9.1.
Authority. Consultant has the full right and authority to enter into this Agreement, to furnish the Services, and to perform
all of Consultant’s obligations hereunder without violating the rights of any third parties and the consent of no other
person, firm, corporation, or labor organization is required to enable Company to use the Services or the results and proceeds
therefrom without additional remuneration.


 


9.2.
Indemnity. Consultant agrees to indemnify Company from and against all claims, damages or expenses resulting from any breach
of any representation, warranty or material uncured breach hereunder.


 


9.3.
No Public Disparagement. Consultant will at no time, including following expiration or termination of the Term, publicly
disparage the Programs, the Company, or its employees, agents, officers or representatives or Consultant’s respective associations
with the Company, the Programs, or others connected or affiliated with the Company.


 


9.4.
Spokesperson. Consultant agrees that as a spokesperson for the Company and the Programs, Consultant will continue to endorse
the Company and the Programs during the Term. Consultant understands that commercial materials that Consultant may prepare or
that are prepared by the Company for Consultant’s execution or production may attribute statements to Consultant to the
effect that Consultant endorses the Company and the Programs. Consultant warrants and represents that such statements will represent
Consultant’s actual belief and experience, provided that Consultant will have prior reasonable approval over such statements,
it being agreed that Consultant’s failure to disapprove same within seventy-two (72) hours of receipt thereof will be deemed
an approval.


 


10.
Representations, Warranties and Indemnity of Company. Company represents and warrants to Consultant as of the Effective
Date and throughout the Term, as follows:


 


10.1.
Authority. Company has the full right and authority to enter into this Agreement and to perform all of Company’s
obligations hereunder without violating the rights of any third parties and the consent of no other person, firm, corporation,
or labor organization is required to enable Company to fulfill its obligation under this Agreement.


 


10.2.
Indemnity. Company agrees to indemnify Consultant from and against all claims, damages or expenses resulting from any breach
of any representation, warranty or material uncured breach hereunder.


 


10.3.
No Public Disparagement. Company will at no time, including following expiration or termination of the Term, publicly disparage
the Consultant, or its employees, agents, officers or representatives or Consultant’s respective associations with the Company,
the Programs, or others connected or affiliated with Consultant.


 


11.
Abandonment; No Obligation. Company may (at its sole discretion) abandon the Programs at any time without further obligation
to Consultant, except to pay sums (if any) accrued but unpaid hereunder as of such abandonment. Without limiting the foregoing,
Company is not obligated to use the Services of Consultant or to produce, distribute or exploit the Programs or, if commenced,
to continue the production, distribution, or exploitation of the Programs in any manner, medium, or territory. Regardless of whether
or not Company elects to produce, distribute and/or exploit the Programs (or to commence same), Company is not obligated to use
the Services in whole or in part of Consultant.


 




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12.
Independent Contractor. Consultant’s status hereunder is that of an independent contractor, and nothing herein contained
shall be deemed to create the status of employer and employee. Accordingly, Consultant shall be responsible to timely pay all
taxes and other withholdings, deductions and payments required by law, if any, with respect to Consultant’s services hereunder.
Consultant agrees to indemnify and hold Company harmless from and against any and all claims, lawsuits and/or liabilities incurred
by Company as a result of Consultant’s failure to make such payments.


 


13.
Miscellaneous.


 


13.1.
Assignment. Consultant’s rights and obligations under this Agreement are personal to Consultant, and may not be assigned
or otherwise delegated by Consultant. Company may freely assign any part or all of this Agreement or its rights hereunder.


 


13.2.
Services Unique. It is understood and agreed that Consultant’s Services and the rights and privileges granted to
Company, are of a special, unique, unusual, extraordinary and intellectual character, giving them a peculiar value. Since any
breach of this Agreement by Consultant may cause Company irreparable damage, Company shall be entitled as a matter of right and
without notice to Consultant to seek equitable relief by way of injunction or otherwise in the event of any violation of the provisions
of this Agreement, it being understood that exercise of such right shall not constitute a waiver of any other or additional rights
at law or pursuant to the terms of this Agreement which Company may have against Consultant as a result of such breach.


 


13.3.
Successors and Assigns. This Agreement shall bind and inure to the benefit of the Company and its respective successors
and assigns.


 


13.4.
Obligations Survive Agreement. Consultant’s obligations under Section 5, Section 6 and any other Section herein which
indicate a period beyond the Term, shall survive the expiration or termination of this Agreement for a period of at least five
(5) years, unless a longer period is prescribed in the applicable Section.


 


13.5.
Notices. All notices, demands and requests of any kind to be delivered to any party in connection with this Agreement shall
be in writing and shall be deemed to have been duly given if personally delivered or if sent by internationally-recognized overnight
courier or by registered or certified mail, return receipt requested and postage prepaid, addressed as follows:


 


if
to the Company:             Giggles n’ Hugs, Inc.

3222 Galleria Way,

Glendale, CA 91210

Attention: Chief Executive Officer


 


if
to Consultant:





Giancarlo
Chersich





(gc@empoweredmedia.us)





3050
Biscayne Blvd





Suite
904





Miami,
FL 33137


 


or
to such other address as the party to whom notice is to be given may have furnished to the other parties to this Agreement in
writing in accordance with the provisions of this Section. Any such notice or communication shall be deemed to have been received
(i) in the case of personal delivery, on the date of such delivery, (ii) in the case of internationally-recognized overnight courier,
on the next business day after the date when sent and (iii) in the case of mailing, on the third business day following that on
which the piece of mail containing such communication is posted.


 




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13.6.
Amendments. This Agreement may not be modified or amended, or any of the provisions of this Agreement waived, except by
written agreement of the Company and Consultant.


 


13.7.
Disagreements; Attorneys’ Fees. The parties agree to attempt to resolve any disputes, controversies or claims (“Dispute”)
arising out of or relating to this Agreement in a meeting between a representative of each party who has decision-making authority
with respect to a Dispute. Should the meeting either not take place or not result in a resolution of the Dispute within thirty
(30) days following notice of the Dispute to the other party, then, and only then, either party may bring suit or action in accordance
with this Agreement. In the event that any suit or action is instituted, the prevailing party such dispute shall be entitled to
recover all, costs and expenses of enforcing any right of such prevailing party under or with respect to this Agreement, including
without limitation, such reasonable fees and expenses of attorneys and accountants, which shall include, without limitation, all
fees, costs and expenses of appeals. Notwithstanding anything contained herein to the contrary, neither party shall be entitles
to attorney’s fees or costs unless such party attempted to mediate the Dispute in accordance with this Section.


 


13.8.
Governing Law; Waiver of Jury Trial. All questions concerning the construction, interpretation and validity of this Agreement
shall be governed by and construed and enforced in accordance with the domestic laws of California without giving effect to any
choice or conflict of law provision or rule (whether in the State of California or any other jurisdiction) that would cause the
application of the laws of any jurisdiction other than the State of California. In furtherance of the foregoing, the internal
law of the State of California will control the interpretation and construction of this Agreement, even if under such jurisdiction’s
choice of law or conflict of law analysis, the substantive law of some other jurisdiction would ordinarily or necessarily apply.


 


BECAUSE
DISPUTES ARISING IN CONNECTION WITH COMPLEX FINANCIAL TRANSACTIONS ARE MOST QUICKLY AND ECONOMICALLY RESOLVED BY AN EXPERIENCED
AND EXPERT PERSON AND THE PARTIES WISH APPLICABLE LAWS TO APPLY (RATHER THAN ARBITRATION RULES), THE PARTIES DESIRE THAT THEIR
DISPUTES BE RESOLVED BY A JUDGE APPLYING SUCH APPLICABLE LAWS. THEREFORE, TO ACHIEVE THE BEST COMBINATION OF THE BENEFITS OF THE
JUDICIAL SYSTEM AND OF ARBITRATION, THE PARTIES HERETO WAIVE ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, SUIT OR PROCEEDING BROUGHT
TO ENFORCE OR DEFEND ANY RIGHTS OR REMEDIES UNDER THIS AGREEMENT OR ANY DOCUMENTS RELATED HERETO.


 


13.9.
Submission to Jurisdiction. Any legal action or proceeding with respect to this Agreement must be brought in state or federal
court in the City of Los Angeles, California and, by execution and delivery of this Agreement, the parties hereby accept for themselves
and in respect to their property, generally and unconditionally, the jurisdiction of the aforesaid courts.


 


13.10.
Severability. It is the desire and intent of the parties that the provisions of this Agreement be enforced to the fullest
extent permissible under the law and public policies applied in each jurisdiction in which enforcement is sought. Accordingly,
in the event that any provision of this Agreement would be held in any jurisdiction to be invalid, prohibited or unenforceable
for any reason, such provision, as to such jurisdiction, shall be ineffective, without invalidating the remaining provisions of
this Agreement or affecting the validity or enforceability of such provision in any jurisdiction. Notwithstanding the foregoing,
if such provision could be more narrowly drawn so as not to be invalid, prohibited or unenforceable in such jurisdiction, it shall,
as to such jurisdiction, be so narrowly drawn, without invalidating the remaining provisions of this Agreement or affecting the
validity or enforceability of such provision in any other jurisdiction.


 




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13.11.
Independence of Agreements, Covenants, Representations and Warranties. All agreements and covenants hereunder shall be
given independent effect so that if a certain action or condition constitutes a default under a certain agreement or covenant,
the fact that such action or condition is permitted by another agreement or covenant shall not affect the occurrence of such default,
unless expressly permitted under an exception to such covenant. In addition, all representations and warranties hereunder shall
be given independent effect so that if a particular representation or warranty proves to be incorrect or is breached, the fact
that another representation or warranty concerning the same or similar subject matter is correct or is not breached will not affect
the incorrectness of or a breach of a representation and warranty hereunder.


 


13.12.
Counterparts. This Agreement may be executed in any number of counterparts, and each such counterpart of this Agreement
shall be deemed to be an original instrument, but all such counterparts together shall constitute one agreement. Facsimile counterpart
signatures to this Agreement shall be acceptable and binding in the same manner as an original thereof.


 


13.13.
Headings. Section and paragraph headings contained in this Agreement are for reference purposes only and shall not affect
in any way the meaning or interpretation of this Agreement.


 


13.14.
Expenses. Each of the parties shall pay their respective fees and expenses incurred in connection with the preparation,
negotiation, execution and delivery of this Agreement. Company will be under no obligation to make any additional payments to
Consultant as a performer or to pay any commissions or fees to any third party on account of this Agreement.


 


13.15.
Entire Agreement. This Agreement and the Warrant and the other writings and agreements referred to in this Agreement or
delivered pursuant to this Agreement contain the entire understanding of the parties with respect to the subject matter hereof
and supersedes all prior agreements and understandings among the parties with respect thereto.


 


[Signature
Page follows]


 




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[Signature
Page to Brand Ambassador Agreement]


 


IN
WITNESS WHEREOF, the parties hereto have executed and delivered this Agreement as of the date and year first written above.


 


	 	“Company”
	 	Giggles
    n’ Hugs, Inc.
	 	 	 
	 	By:	 
	 	Name:	Joey
    Parsi
	 	Title:	Chief
    Executive Officer


 


	“Consultants”	 
	 	 	 
	Firelight,
    LLC 	 
	 	 	 
	By:	 	 
	Name:
    	Jillian
    Michaels	 
	Title:
    	Authorized
    Signatory	 


 


	G-Money,
    LLC	 
	 	 	 
	By:	 	 
	Name:
    	Giancarlo
    Chersich	 
	Title:
    	Authorized
    Signatory	 


 




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SCHEDULE A


 


Statement of Services






 






 





List of Services, include but are not limited
to the following:







 


	 	●	consulting
    with the Chief Executive Officer about marketing, events, media, and promotions.
	 	●	Good
    faith efforts to leverage Consultant’s relationships in the entertainment industry to market, promote and publicize
    the business of the Company.
	 	●	market,
    promote and publicize the business of the Company as spokesperson for the Company,
	 	●	arrange
    for, or at the Company’s direction, participate in public appearances and interviews as spokesperson for the Company,:


 


	 	o	Four
    (4) prime-time media appearances (morning/daytime shows) 
	 	o	Fifteen
    (15) interviews by approved outlets throughout the year 
	 	o	4
    Podcast Mentions throughout the year 
	 	o	Four
    (4) In-store Activation Appearances tied to Yeah Baby
	 	o	24
    posts across all social media channels (some geo-targeted) over term. Giggles N’ Hugs to provide suggested posts on
    a calendar
	 	o	6
    press releases upon execution of this agreement announcing the partnership and any other news and events throughout the term


 


	 	●	Once
    Consultant’s Company account are “following” or otherwise linked with Company’s Social Media Sites,
    Consultant will:


 


	 	o	post
    and share an announcement that she joined Company on the Social Media Sites, 
	 	o	post
    and share photos,
	 	o	post
    no less than an average of 2 posts per month on each outlet, 
	 	o	invite
    all his friends to use Company using the Social Media Sites, email blasts and SMS 
	 	o	update
    followers on Social Media Sites at least twice per week when visiting the Company’s locations,
	 	o	post
    and share positive feedback about Company no less than an average of two times per week.


 


Giancarlo’s
Services:


 


General
consulting and business advice in connection with marketing and promotion.


 




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SCHEDULE
B


 


Marketing
Plan and Program





 


All
future marketing, advertising and publicity programs and plans (“Programs”) shall be created by Company or its agent,
dOMAIN Los Angeles, or its affiliates, and approved by Company and Consultant during the term of this agreement. The Company shall
develop and pay for all social media assets.





 






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