EXHIBIT 12.1






              CERTIFICATION OF THE PRINCIPAL EXECUTIVE OFFICER OF
                         GRUPO CASA SABA, S.A. DE C.V.
           PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002



I, MANUEL SABA ADES, CERTIFY THAT:

1.   I have reviewed this annual report on Form 20-F of Grupo Casa Saba, S.A.
     de C.V.;

2.   Based on my knowledge, this report does not contain any untrue statement
     of a material fact or omit to state a material fact necessary to make the
     statements made, in light of the circumstances under which such
     statements were made, not misleading with respect to the period covered
     by this report;

3.   Based on my knowledge, the financial statements, and other financial
     information included in this report, fairly present in all material
     respects the financial condition, results of operations and cash flows of
     the company as of, and for, the periods presented in this report;

4.   The company's other certifying officer and I are responsible for
     establishing and maintaining disclosure controls and procedures (as
     defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the company
     and have:

     (a)  Designed such disclosure controls and procedures, or caused such
          disclosure controls and procedures to be designed under our
          supervision, to ensure that material information relating to the
          company, including its consolidated subsidiaries, is made known to
          us by others within those entities, particularly during the period
          in which this report is being prepared;

     (b)  Evaluated the effectiveness of the company's disclosure controls and
          procedures and presented in this report our conclusions about the
          effectiveness of the disclosure controls and procedures, as of the
          end of the period covered by this report based on such evaluation;
          and

     (c)  Disclosed in this report any change in the company's internal
          control over financial reporting that occurred during the period
          covered by the annual report that has materially affected, or is
          reasonably likely to materially affect, the company's internal
          control over financial reporting; and

5.   The company's other certifying officer and I have disclosed, based on our
     most recent evaluation of internal control over financial reporting, to
     the company's auditors and the audit committee of the company's board of
     directors (or persons performing the equivalent functions):

     (a)  All significant deficiencies and material weaknesses in the design
          or operation of internal control over financial reporting which are
          reasonably likely to adversely affect the company's ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material, that involves management or
          other employees who have a significant role in the company's
          internal control over financial reporting.



Dated:  June 30, 2004                         By: /s/ Manuel Saba Ades
                                                  --------------------

                                              Name:  Manuel Saba Ades
                                              Title: Chief Executive Officer
                                              Grupo Casa Saba, S.A. de C.V.