June 1, 2015

Steven Hall Innovative Marketing Solutions, Inc. 12485 Rhode Island Ave. Savage, MN 55378 Cell: 612.418.0508 Email: sjhall@imsinc

- usa.com
U.S. Department of Transportation Docket Management S ystem 1200 New Jersey Ave., SE Wa shington, DC 2059 RE: Exemption Request Section 333 of the FAA Reform Act of 2012 Attachments: 1) Phantom 2 Vision+ User Manual V1.6 2014

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2) Phantom 3 Professional User Manual V1.0 2015.04 3) Phantom pilot training guide V1.1 2014

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- 07 References: 1) FAA Exemption No. 11138, Regulatory Docket No. FAA

- 2014

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0481 in the matter of the petition of DOUGLAS TRUDEAU 2) FAA Exemption No. 11136, Regulatory Docket No. FAA

–2014

– 0508 in the matter of the petiti on of ADVANCED AVIATION SOLUTIONS LLC 3) FAA Exemption No. 11080 Regulatory Docket No. FAA

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- 0355 in the matter of the petition of FLYING CAM INC

Dear Sir or Madam, In accordance with the FAA’s Guidelines for Submitting a Petition for Exemption under section 333 of the FAA Modernization and Reform Act of 2012 , I Steven Hall, representing Innovative Marketing Solutions, Inc., referred to hereafter as the petitioner, request exemption from the following sections of Title 14, Code of Federal Regulations §§ **61.113(a); 61.113(b); 91.119(c); 91.121; 91.151(a); 91.405(a); 91.407(a)(1); 91.409 (a)(1); 91.409(a)(2); 91.417(a) & (b);**  In order to operate small unmanned aircraft systems (UAS) commercially in airspace regulated by the Federal Aviation Administrat ion (FAA) for the purposes of aerial photography, cinematography, videography, mapping, crop surveying, inspections and other flight operations that could be performed safely and more cost effectively with the use of small UAS at low altitude within the U. S. nationalairspace system as compared to a manned aircraft. Operations will be performed

only at the request of and with the authorization and permission of clients or their authorized agents in order to facilitate commerce and raise awareness of the ben eficial uses of small unmanned air systems. So long as such operations are conducted within and under the conditions outlined herein or as may be e stablished by the FAA as required by Section 333. The conditions identified and proposed by the petitioner a re drawn from references 1

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**The FA Rs**  The petitioner seeks exemption from the above mentioned FARs for the following reasons; **61.113(a) & (b)** ; The petitioner requests relief in order to facilitate the utilization of pilots, who hold a PRIVATE PILOT ( or greater) certificate. Any pilots operating under this exemption would be required to comply with any conditions as set forth and in a similar fashion to the previously granted exemptions. **91.119(c)** As discussed in Exemption 11138 (DOUGLAS TRUDEAU), ope rations conducted closer than 500 feet to the ground may require that the UA be o perated closer than 500 feet to essential persons, or objects that would not be possible without additional relief. The petitioner requests modification, waiver or exemption a nd clarification concerning the terms “congested areas” and “densely populated”. The petitioner requests waiver for this condition to allow reasonable and responsible operations in areas of subdivisions and neighborhoods if required. **91.121** As discussed i n Exemption 11138 (DOUGLAS TRUDEAU) is inapplicable since the UAS does not have an altimeter and instead utilizes electronic GPS with a barometric sensor for altitude information. **91.151(a)** As discussed in Exemption 11136 (ADVANCED AVIATION SOLUTIONS LLC) prior relief has been granted for manned aircraft to operate at less than the prescribed minimums, including Exemption Nos. 2689, 5745, and 10650. In addition, similar UAS

- specific relief has been granted in Exemption Nos. 8811, 10808, and 10673 for dayti me, VFR conditions. The UAS provides battery power remaining as percentage to the PIC. The UA batteries provide approximately 25 minutes of powered flight. Information provided in the operating documents discusses procedures regarding remaining battery power m anagement. Those documents contain a condition in which the PIC will initiate a landing procedure when battery remaining reaches a specified level. Given the limitations on proposed operations and the location of those proposed operations, The FAA foun d that a reduced minimum power reserve for flight in daytime VFR conditions was reasonable.**91.405(a); 91.407(a)(1); 91.409 (a)(1) & (2); 91.417(a) & (b)** As discussed in

Exemption 11138 (DOUGLAS TRUDEAU), The petitioner proposes to inspect and ensure that the UAS is in a condition for safe flight in accordance with the operating documents. The FAA found that adherence to the petitioner’s operating documents and the conditions and limitations specified, describing the requirements for maintenance, inspectio n, and recordkeeping, were sufficient to ensure that safety would not be adversely affected.

**The UA S**  **’s** The DJI Phantom 2 vision plus as well as the newer Phantom 3 Professional are highly successful consumer grade small rotorcrafts in the quadcopter co nfiguration with an advertised weight of less than 44 Ounces (1242g) designed primarily to carry aloft a high definition camera. They have an advertised maximum speed of less than 3 5 knots (15m/s) and a maximum climb rate of less than 1200 feet per minute (6 m/s). They are powered by four electric motors with a distance between motors of less than 14 inches (350mm) . They utilize an internal inertial measuring unit (IMU) with integrated barometric sensor augmented with global positioning system (GPS & GLONAS S ) to maintain its geospatial orientation and position. They are controlled primarily through an FCC certified radio control (RC) unit. Real time video and telemetry information is transmitted back to a ground control station allowing the operator and/or P IC to monitor battery level, GPS signal strength, altitude (AGL), distance from PIC, camera imagery, and control camera angle. It has failsafe modes of operation for either loss of RC or GPS signal. Altitude can be limited by the onboard flight controller and maximum altitude can be preprogrammed by the PIC. Battery life limits flight times to approximately 25 minutes or less . The onboard flight controller will warn the pilot via telemetry and external lighting cues before reaching a low battery state. An a utomatic termination of flight and landing will be initiated when the battery reaches a predetermined low state. It is anticipated that flights will usually last less than 10 minutes. More information is available in attachment 1 or http://www.dji.com/product/phantom

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-vision

- plus and http://www.dji.com/product/phantom

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- professional.
**Risk mitigation and safety**  The petitioner has reviewed FAA exemptions reference’s 1

- 3 Conditions and Limitations section and believes that the procedures specified therein are reasonable and will be utilized in order to manage and mitigate risk and ensure public safety. A preflight checklist will be developed and employed to ensure that the UA airworthiness wi ll be verified before launch. Airworthiness will be maintained by performance of routine inspections before each flight, maintaining flight and maintenance logs to record time on failure

- prone components. Safetyprecautions suggested by the aircraft manufacturer are always used as well as

the following:

1. operation within 5 miles of an airport is not anticipated but would not be carried out without prior contact with Air Traffic Contro o the airport manager 2. the UAS is generally landed prior to the manufactu rer’s recommended minimum level of battery power 3. UAS operation always remains in line of sight 4. the Phantom UAS utilizes GPS technology and communication that returns the aircraft reliably back to the point of take

- off if signal is lost with remote control 5. flight data is analyzed after each flight and maintained for further use 6. necessary permissions from property owners are always seeked prior to operation 7. extensive pre

-flight inspections and tests are used prior to take

- off to insure that all systems are o perating properly with safety being the main concern **Public interest** Use of the UAS in lieu of a manned aircraft would enhance safety and reduce the environmental impact as compared to similar operations conducted with manned aircraft of greater proporti ons, carrying a crew and flammable fuel. Additionally, use of the UAS in order to facilitate commerce are anticipated to lead to e conomic growth. Operations for this petition will enable service for property owners or their designees seeking an enhanced perspective for characteristics, amenities, and benefits of their desired photographic subjects that cannot be displayed through ground level v ideography/photography. Aerial photography is a valuable marketing tool that can lead to increased commerce and e nhance personal photography. Crop surveying applications could lead to decreased use of pesticides and fertilizer and conservation of water as well as increased crop yields and decreased costs. Aerial surveying and inspections can increase work site effici ency, improve volumetric estimations and reduce risks. The petitioner will provide clients with photographic data for these purposes on a ‘for hire’ basis acting as an i ndependent contractor. A visual observer will be utilized. Liability insurance will be obtained commensurate with the granting of this request for exemption. Flight data including UA flight time, Control Unit operation time, incident, accident, and details concerning any deviations from normal operations will be available to FAA for use in collecting data regarding the use of UAS as part of this application.**Conclusion**

The petitioner is requesting this exemption for the purposes of “aerial photography, cinematography, videography, mapping, crop surveying, inspections and other flight op erations”. The petitioner's business model is based on the idea of offering ad hoc small UAS services to individuals or companies who wish to employ these services as a safe, effective, and legal option to enhance their business or hobby. The petitioner’s own market research shows pent up demand for these services currently exists in the real estate market and other markets are just beginning to emerge. The petitioner has refrained from engaging in commercial use of the UAS. The primary purpose of seeking t his exemption is to obtain the capability to offer those services while remaining in compliance. The petitioner has 3 years of experience in the radio control model aircraft hobby. The petitioner also holds a Private Pilots license
Respectfully submitted ,
Steven Hall President Innovative Marketing Solutions, Inc.