UNITED STATES
 SECURITIES AND EXCHANGE COMMISSION
 Washington, D.C. 20549
  
 FORM 10-Q
 
 þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 For the Quarterly Period Ended June 26, 2010
 
 OR
 
  ̈ TRANSITION REPORT PURSUANT SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 For the Transition Period from _______________ to _______________
 
 Commission File Number 1-15611
  
 
 iPARTY CORP.
 (Exact Name of Registrant as Specified in Its Charter)
 
 Delaware
76-0547750(State or Other Jurisdiction of
(I.R.S. EmployerIncorporation or Organization)
Identification No.)270 Bridge Street, Suite 301,Dedham, Massachusetts
02026(Address of Principal Executive Offices)
(Zip Code)
 
 (781) 329-3952
 (Registrant’s Telephone Number, Including Area Code)
 
 
 Indicate by check mark whether the registrant:  (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o
 
 Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No o
 
 Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
  Large accelerated filer o
Accelerated filer oNon-accelerated filer o (Do not check if smaller reporting company)
Smaller reporting company  þ
 
 Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.) Yes o No þ
 
 As of August 2, 2010, there were 23,267,507 shares of common stock, $.001 par value, outstanding.





iPARTY CORP.


QUARTERLY REPORT ON FORM 10-Q
 TABLE OF CONTENTS
 
 
 
 PART I - FINANCIAL INFORMATIONPageItem 1.
Financial Statements (Unaudited)Consolidated Balance Sheets
2Consolidated Statements of Operations
3Consolidated Statements of Cash Flows
4Notes to Consolidated Financial Statements
5Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
14Item 3.
Quantitative and Qualitative Disclosures about Market Risk
26Item 4.
Controls and Procedures
26PART II - OTHER INFORMATIONItem 1.
Legal Proceedings
27Item 1A.
Risk Factors
27Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
27Item 3.
Defaults upon Senior Securities
27Item 4.
(Removed and Reserved)
27Item 5.
Other Information
27Item 6.
Exhibits
27SIGNATURES

28EXHIBIT INDEX

29
 
 - 1 -




PART I - FINANCIAL INFORMATION
 Item 1.  Financial Statements


iPARTY CORP.CONSOLIDATED BALANCE SHEETS  (unaudited)Jun 26, 2010


Dec 26, 2009ASSETSCurrent assets:Cash and cash equivalents

$
60,950


$
61,050Restricted cash


625,108



1,056,525Accounts receivable


771,327



688,506Inventories, net


14,648,192



13,048,104Prepaid expenses and other assets


226,142



174,752Deferred income tax asset - current


70,997



70,997Total current assets


16,402,716



15,099,934Property and equipment, net


2,726,476



2,892,835Intangible assets, net


1,270,531



1,606,585Other assets


306,778



349,378Deferred income tax asset


343,690



343,690Total assets

$
21,050,191


$
20,292,422LIABILITIES AND STOCKHOLDERS' EQUITYCurrent liabilities:Accounts payable and book overdrafts

$
6,555,051


$
3,885,062Accrued expenses


2,499,658



2,649,468Current portion of capital lease obligations


9,228



9,228Current note payable


600,000



600,000Borrowings under line of credit


1,378,775



2,526,982Total current liabilities


11,042,712



9,670,740Long-term liabilities:Capital lease obligations, net of current portion


9,227



13,841Other liabilities


1,525,085



1,529,257Total long-term liabilities


1,534,312



1,543,098Commitments and contingenciesStockholders' equity:Convertible preferred stock - $.001 par value; 10,000,000 shares authorized,Series B convertible preferred stock - 1,150,000 shares authorized; 422,468 and 457,468 sharesissued and outstanding at June 26, 2010 and December 26, 2009, respectively (aggregateliquidation value of $8,449,360 at June 26, 2010)


6,286,324



6,832,494Series C convertible preferred stock - 100,000 shares authorized, issued and outstanding(aggregate liquidation value of $2,000,000 at June 26, 2010)


1,492,000



1,492,000Series D convertible preferred stock - 250,000 shares authorized, issued and outstanding(aggregate liquidation value of $5,000,000 at June 26, 2010)


3,652,500



3,652,500Series E convertible preferred stock - 533,333 shares authorized; 296,666 shares issuedand outstanding (aggregate liquidation value of $1,112,497 at June 26, 2010)


1,112,497



1,112,497Series F convertible preferred stock - 114,286 shares authorized, issued and outstanding(aggregate liquidation value of $500,000 at June 26, 2010)


500,000



500,000Total convertible preferred stock


13,043,321



13,589,491Common stock - $.001 par value; 150,000,000 shares authorized; 23,267,507 and 22,798,647shares issued and outstanding at June 26, 2010 and December 26, 2009, respectively


23,268



22,799Additional paid-in capital


52,968,993



52,311,059Accumulated deficit


(57,562,415
)


(56,844,765
)Total stockholders' equity


8,473,167



9,078,584Total liabilities and stockholders' equity

$
21,050,191


$
20,292,422




The accompanying notes are an integral part of these Consolidated Financial Statements.
  - 2 -




iPARTY CORP.CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited)For the three months ended


For the six months endedJun 26, 2010


Jun 27, 2009


Jun 26, 2010


Jun 27, 2009Revenues

$
20,064,832


$
19,569,009


$
34,901,211


$
34,137,416Operating costs:Cost of products sold and occupancy costs


11,903,928



11,691,950



21,438,697



21,074,016Marketing and sales


5,586,561



5,441,459



10,523,328



10,420,777General and administrative


1,735,314



1,638,221



3,519,128



3,423,991Operating income (loss)


839,029



797,379



(579,942
)


(781,368
)Interest income


18



17



34



45Interest expense


(71,563
)


(128,528
)


(137,742
)


(265,080
)Net income (loss)

$
767,484


$
668,868


$
(717,650
)

$
(1,046,403
)Income (loss) per share:Basic

$
0.02


$
0.02


$
(0.03
)

$
(0.05
)Diluted

$
0.02


$
0.02


$
(0.03
)

$
(0.05
)Weighted-average shares outstanding:Basic


38,221,631



38,222,344



22,987,994



22,731,667Diluted


39,528,113



38,222,344



22,987,994



22,731,667




The accompanying notes are an integral part of these Consolidated Financial Statements.




- 3 -




iPARTY CORP.CONSOLIDATED STATEMENTS OF CASH FLOWS(unaudited)For the six months endedJun 26, 2010


Jun 27, 2009Operating activities:Net loss

$
(717,650
)

$
(1,046,403
)Adjustments to reconcile net loss to net cash provided by operating activities:Depreciation and amortization


918,890



1,079,429Deferred rent


(4,172
)


(1,659
)Non-cash stock-based compensation expense


112,529



77,517Loss on disposal of property and equipment


-



1,430Non cash warrant expense


(296
)


96,522Changes in operating assets and liabilities:Accounts receivable


(82,821
)


102,543Inventories, net


(1,600,088
)


(535,373
)Prepaid expenses and other assets


(51,419
)


(166,314
)Accounts payable and book overdrafts


2,669,989



2,373,073Accrued expenses


(149,810
)


(201,786
)Net cash provided by operating activities


1,095,152



1,778,979Investing activities:Purchase of property and equipment


(373,848
)


(224,207
)Net cash used in investing activities


(373,848
)


(224,207
)Financing activities:Net repayments under line of credit


(1,148,207
)


(1,434,103
)Principal payments on notes payable


-



(279,727
)Decrease in restricted cash


431,417



167,309Principal payments on capital lease obligations


(4,614
)


(8,751
)Net cash used in financing activities


(721,404
)


(1,555,272
)Net decrease in cash and cash equivalents


(100
)


(500
)Cash and cash equivalents, beginning of period


61,050



60,250Cash and cash equivalents, end of period

$
60,950


$
59,750Supplemental disclosure of non-cash financing activities:Conversion of Series B convertible preferred stock to common stock

$
520,800


$
-Acquisition of equipment under capital lease

$
-


$
29,990Disposal of property and equipment

$
-


$
28,168




The accompanying notes are an integral part of these Consolidated Financial Statements.




- 4 -




iPARTY CORP.


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 June 26, 2010
 (Unaudited)
 
 1.  BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES:
 
 Interim Financial Information
 
 The interim consolidated financial statements as of June 26, 2010 have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial reporting.  These consolidated statements are unaudited and, in the opinion of management, include all adjustments (consisting of normal recurring adjustments and accruals) necessary to present fairly the consolidated balance sheets, consolidated operating results, and consolidated cash flows for the periods presented in accordance with U.S. generally accepted accounting principles.  The consolidated balance sheet at December 26, 2009 has been derived from the audited consolidated financial statements at that date.  Operating results for the Company on a quarterly basis may not be indicative of the results for the entire year due, in part, to the seasonality of the party goods industry.  Historically, higher revenues and operating income have been experienced in the second and fourth fiscal quarters, while the Company has generated losses in the first and third quarters.  Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles have been omitted in accordance with the rules and regulations of the SEC.  These consolidated financial statements should be read in conjunction with the audited consolidated financial statements, and accompanying notes, included in the Company’s Annual Report on Form 10-K, for the year ended December 26, 2009.
 
 Principles of Consolidation
 
 The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary after elimination of all significant intercompany transactions and balances.
 
 Revenue Recognition
 
 Revenues include the selling price of party goods sold, net of returns and discounts, and are recognized at the point of sale. The Company estimates returns based upon historical return rates and such amounts have not been significant to date.
 
 Concentrations
 
 The Company purchases its inventory from a diverse group of vendors. Five suppliers account for approximately 49.0% of the Company’s purchases of merchandise for the six months ended June 26, 2010, but the Company does not believe that it is overly dependent upon any single source for its merchandise, as the Company often uses more than one vendor for similar kinds of products.  The Company entered into a Supply Agreement with its largest supplier on August 7, 2006. Beginning with calendar year 2008, the Supply Agreement requires the Company to purchase on an annual basis merchandise equal to the total number of stores open during such calendar year, multiplied by $180,000.  The Supply Agreement provides for penalties in the event the Company fails to attain the annual purchase commitment that would require the Company to pay the difference between the purchases for that year and the annual purchase commitment for that year.    Purchases for 2009 fell short of the annual commitment by approximately $368,000. The supplier agreed to allow the Company to roll over this shortfall amount for the year 2009 into future years’ requirements without penalty. The Company is not aware of any reason that would prevent it from meeting the minimum purchase requirements, including the 2009 shortfall amount, during the remainder of the term of the Supply Agreement.
 
 Accounts Receivable
 
 Accounts receivable primarily represent amounts due from credit card companies and from vendors for inventory rebates.  Management does not provide for doubtful accounts as such amounts have not been significant to date; the Company does not require collateral.
  - 5 -
 
 Use of Estimates
 
 The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.
 
 Cash and Cash Equivalents and Restricted Cash
 
 The Company considers all highly liquid investments with an original maturity date of three months or less to be cash equivalents.  Cash equivalents consist primarily of store cash funds and daily store receipts in transit to our concentration bank and are carried at cost, which approximates market value.
 
 The Company uses controlled disbursement banking arrangements as part of its cash management program.  Outstanding checks, which were included in accounts payable and book overdrafts, totaled $707,783 at June 26, 2010 and $197,948 at December 26, 2009.
 
 Restricted cash represents funds on deposit established for the benefit of and under the control of Wells Fargo Retail Finance LLC, the Company’s lender under its line of credit, and constitutes collateral for amounts outstanding under this line.
 
 Fair Value of Financial Instruments
 
 The carrying values of cash and cash equivalents, accounts receivable and accounts payable approximate fair value because of the short-term nature of these instruments.  The fair value of borrowings under the Company’s line of credit approximates the carrying value because the debt bears interest at a variable market rate.  The fair value of the capital lease obligations approximates the carrying value.  The fair value of the note payable approximates the carrying value based on the short-term maturity.  The fair value of the warrants issued in 2006 was determined by using the Black-Scholes model (volatility of 108%, risk free rate of 4.73% and expected life of five years).  The fair value of the warrants issued in 2008 was also determined by using the Black-Scholes model (volatility of 108%, risk free rate of 2.57% and expected life of five years).
 
 Inventories
 
 Inventories consist of party supplies and are valued at the lower of moving weighted-average cost or market which approximates FIFO (first-in, first-out).  Inventories have been reduced by an allowance for obsolete and excess inventory, which is based on management’s review of inventories on hand compared to estimated future sales.  The Company records vendor rebates, discounts and certain other adjustments to inventories, including freight costs, and these amounts are recognized in the income statement as the related goods are sold.
 
 The activity in the allowance for obsolete and excess inventory is as follows:
  Six months ended


Twelve months endedJun 26, 2010


Dec 26, 2009Beginning balance

$
900,917


$
942,587Increases to reserve


150,000



280,000Write-offs against reserve


-



(321,670
)Ending balance

$
1,050,917


$
900,917




Net Income (Loss) per Share
 
 Net income (loss) per basic share is computed by dividing net income (loss) available to common shareholders by the weighted-average number of common shares outstanding.  The common share equivalents of Series B-F preferred stock are required to be included in the calculation of net income per basic share, since the preferred stockholders are entitled to participate in dividends when and if declared by the Board of Directors on the same basis as if the shares of Series B-F preferred stock were converted to common stock. For periods with net losses, the Company does not allocate losses to Series B-F preferred stock.
 
 - 6 -
 
 Net income (loss) per diluted share is computed by dividing net income (loss) by the weighted average number of common shares outstanding, plus the common share equivalents of Series B-F preferred stock on an as if-converted basis, plus the common share equivalents of the “in the money” stock options and warrants as computed by the treasury method.  For the periods with net losses, the Company excludes these common share equivalents since their impact would be anti-dilutive.
 
 As of June 26, 2010, there were 26,715,926 potential additional common share equivalents outstanding, which were not included in the calculation of diluted net loss per share for the six months then ended because their effect would be anti-dilutive.  These included 14,934,797 shares upon the conversion of the Company’s Series B-F preferred stock, 2,083,334 shares upon the exercise of a warrant with an exercise price of $0.475 per share, 100,000 shares upon the exercise of warrants with a weighted average exercise price of $1.50 per share and 9,597,795 shares upon the exercise of stock options with a weighted average exercise price of $0.38 per share.
 
 Stock- Based Compensation Expense
 
 The Company uses the Black-Scholes option pricing model to determine the fair value of stock-based compensation.  The Black-Scholes model requires the Company to make several subjective assumptions, including the estimated length of time employees will retain their vested stock options before exercising them (“expected term”), and the estimated volatility of the Company’s common stock price over the expected term, which is based on historical volatility of the Company’s common stock over a time period equal to the expected term.  The Black-Scholes model also requires a risk-free interest rate, which is based on the U.S. Treasury yield curve in effect at the time of the grant, and the dividend yield on the Company’s common stock, which is assumed to be zero since the Company does not pay dividends and has no current plans to do so in the future.  Changes in these assumptions can materially affect the estimate of fair value of stock-based compensation and consequently, the related expense recognized in the consolidated statements of operations.  The Company recognizes stock-based compensation expense on a straight-line basis over the vesting period of each grant.
 
 The stock-based compensation expense recognized by the Company was:
  For the three months ended


For the six months endedJun 26, 2010


Jun 27, 2009


Jun 26, 2010


Jun 27, 2009Stock-Based Compensation Expense

$
71,774


$
39,523


$
112,529


$
77,517




Stock-based compensation expense is included in general and administrative expense and had no impact on cash flow from operations and cash flow from financing activities for the three months and six months ended June 26, 2010.
 
 On May 27, 2009, the Company’s stockholders approved a new equity incentive plan entitled the 2009 Stock Incentive Plan (the “2009 Plan”).  The Company no longer grants equity awards under its former equity incentive plan,  the Amended and Restated 1998 Incentive and Nonqualified Stock Option Plan (the “1998 Plan” and with the 2009 Plan, the “Plans”).
 
 Under the 2009 Plan, options to acquire shares of common stock may be granted to officers, directors, key employees and consultants.   The exercise price for qualified incentive options and non-qualified options cannot be less than the fair market value of the stock on the grant date, as determined by the Company’s Board of Directors. In addition, other stock-based and performance awards may be granted to officers, directors, key employees and consultants, including stock appreciation rights, restricted stock, and restricted stock units. Under the Plans, a combined total of 11,000,000 shares of common stock or other stock-based awards may be granted.  To date, the Company has only issued options for shares under its Plans, which have been granted to employees, directors and consultants of the Company at fair market value at the date of grant.  Of the options that have been issued, options for 435,261 shares have been exercised and options for 9,597,795 shares remain outstanding at June 26, 2010. Generally, employee options become exercisable over periods of up to four years, and expire ten years from the date of grant.
  - 7 -
 
 The Company granted options for the purchase of an aggregate of 502,320 shares of common stock to key employees and each of the four independent members of the Board of Directors on June 2, 2010 at an exercise price of $0.30 per share.  The Company granted options for the purchase of an aggregate 165,000 shares of common stock to key employees on March 11, 2010 at an exercise price of $0.41 per share.  The Company granted options for the purchase of an aggregate of 1,085,000 shares of common stock to key employees, including its executive officers, and each of the four independent members of the Board of Directors on May 27, 2009 at an exercise price of $0.11 per share.  In addition, the Company granted options for the purchase of an aggregate of 200,000 shares of common stock to its Chief Financial Officer on March 4, 2009 at an exercise price of $0.07 per share.  The grant date fair value using the Black-Scholes option pricing model of the options granted on June 2, 2010 was $0.25, was $0.34 per share for the options granted on March 11, 2010, was $0.09 per share for the options granted on May 27, 2009 and was $0.06 per share for the options granted on March 4, 2009. The fair value of the options at the date of the grant was estimated using the Black-Scholes option-pricing model with the following weighted average assumptions:
 
 For the three months ended


For the six months endedJun 26, 2010


Jun 27, 2009


Jun 26, 2010


Jun 27, 2009Risk-free interest rate


2.14
%


2.30
%


2.21
%


2.23
%Expected volatility


107.93
%


110.09
%


107.92
%


109.52
%Weighted average expected life (in years)


6.25



6.25



6.25



6.25Expected dividends


0.00
%


0.00
%


0.00
%


0.00
%
 
 On April 1, 2010, in accordance with the related provisions of new employment contracts executed as of that date, options to purchase 720,000 shares of common stock granted on May 27, 2009 to the Company’s Chief Executive Officer and Senior Vice President – Merchandising and Marketing were accelerated and became fully vested.  The acceleration of the options resulted in immediate recognition of expense in the amount of $48,204.
  - 8 -
  A summary of the Company's stock options is as follows:




WeightedNumber


Weighted









Averageof


Average









Remaining


AggregateStock


Exercise


Price


Life


IntrinsicOptions


Price


Range


(Years)


ValueOutstanding - December 26, 2009

10,034,761


$
0.45


$
0.07

-

$
4.25Granted

667,320



0.33



0.30

-


0.41Expired/Forfeited

(1,104,286
)


1.03



0.36

-


4.25Exercised

-



-



-

-


-Outstanding - June 26, 2010

9,597,795


$
0.38


$
0.07

-

$
1.33


4.2


$
426,443Exercisable - June 26, 2010

8,402,970


$
0.39


$
0.07

-

$
1.33


3.5


$
359,443Available for grant - June 26, 2010

966,944




The following table summarizes information for options outstanding and exercisable at June 26, 2010:
  Outstanding


ExercisableWeightedNumber


Average


Weighted


Number


Weightedof


Remaining


Average


of


AverageStock


Life


Exercise


Stock


ExercisePrice Range


Options


(Years)


Price


Options


Price$
0.07

-

$
0.20


1,393,350


8.2


$
0.11


1,072,101


$
0.120.21

-


0.30


3,913,617


2.3



0.26


3,361,299



0.250.31

-


0.50


2,463,620


5.1



0.39


2,142,362



0.390.51

-


1.00


1,788,908


4.1



0.80


1,788,908



0.801.01

-


1.33


38,300


3.5



1.13


38,300



1.13Total







9,597,795


4.2


$
0.38


8,402,970


$
0.39




The remaining unrecognized stock-based compensation expense related to unvested awards at June 26, 2010 was $258,178 and the period of time over which this expense will be recognized is 3.94 years.
 
 Property and Equipment
 
 Property and equipment are stated at cost less accumulated depreciation and are depreciated on the straight-line method over the estimated useful lives of the assets.  Expenditures for maintenance and repairs are charged to operations as incurred.  A listing of the estimated useful life of the various categories of property and equipment is as follows:




Asset Classification

Estimated Useful LifeLeasehold improvements

Lesser of term of lease or 10 yearsFurniture and fixtures

7 yearsComputer hardware and software

3 yearsEquipment

5 years




- 9 -




Intangible Assets
 
 Intangible assets consist primarily of (i) the values of two non-compete agreements acquired in conjunction with the purchase of retail stores in 2006 and 2008, and (ii) the occupancy valuations  of retail store leases acquired in those transactions. These assets have been accounted for at fair value as of their respective acquisition dates using significant other observable inputs, or Level 2 criteria, defined in the Fair Value Measurements section below.
 
 Intangible assets as of June 26, 2010 and December 26, 2009 were:




Jun 26, 2010


Dec 26, 2009Non-compete agreements

$
2,358,540


$
2,358,540Occupancy valuations


944,716



944,716Other


157,855



157,855Intangible assets


3,461,111



3,461,111Less: accumulated amortization


(2,190,580
)


(1,854,526
)Intangible assets, net

$
1,270,531


$
1,606,585





Amortization expense for these intangible assets was:


For the three months ended


For the six months endedJun 26, 2010


Jun 27, 2009


Jun 26, 2010


Jun 27, 2009Amortization expense

$
168,027


$
174,277


$
336,054


$
348,554




The Company reviews each store for impairment indicators whenever events and changes in circumstances suggest that the carrying amounts may not be recoverable from estimated future store cash flows.  The Company’s review considers store operating results, future sales growth and cash flows.  As of June 26, 2010, the Company has not identified any indicators of impairment based on its review of each of its stores’ operations and, accordingly, does not believe that any of its remaining long-lived assets are impaired.
 
 - 10 -
 
 Note Payable
 
 Note payable consists of one subordinated promissory note in the principal amount of $600,000, payable to Party City Corporation (the “Party City Note”).   The note bears interest at the rate of 12.25% per annum and is payable by quarterly interest-only payments over four years, with the full principal amount due at the note’s maturity on August 7, 2010.
 
 During the fiscal year ended December 26, 2009, the Company paid in full two notes in accordance with their terms. The first was a subordinated note in the amount of $2,500,000 (the “Highbridge Note”). The second was a subordinated note in the original principal amount of $1,819,373 (the “Amscan Note”). The Highbridge Note matured on September 15, 2009, at which time the Company paid the full principal amount of $2,500,000 plus all accrued interest. The Amscan Note was payable in monthly installments of $59,562. It was paid in full on September 24, 2009.
 
 On August 7, 2006, the Company entered into a Supply Agreement with Amscan Inc. (“Amscan”), the largest supplier in the party goods industry.  For a description of the Supply Agreement, refer to the Concentrations paragraph above in this Note 1. On August 7, 2006, the Company also entered into and simultaneously closed an Asset Purchase Agreement with Party City Corporation, an affiliate of Amscan, pursuant to which the Company acquired a Party City retail party goods store in Peabody, Massachusetts and received a five-year non-competition covenant from Party City covering Massachusetts, Maine, New Hampshire, Vermont, Rhode Island and Windsor and New London counties in Connecticut , for aggregate consideration of $2,450,000, payable by a subordinated note in the principal amount of $600,000, which is the Party City Note defined above, and $1,850,000 in cash.
 
 Line of Credit
 
 On July 1, 2009, the Company and its wholly-owned subsidiary, iParty Retail Stores Corp., as borrowers (together, the “Borrowers”), and Wells Fargo, as administrative agent, collateral agent, swing line lender and lender, entered into a Second Amended and Restated Credit Agreement (the “Agreement”).
 
 The Agreement amended and restated the previous revolving credit facility with Wells Fargo, continued the revolving line of credit with Wells Fargo in the amount of up to $12,500,000 and extended the maturity date of the revolving line of credit for three years to July 2, 2012.  In addition, the Agreement includes an option whereby the Borrowers may increase the revolving line of credit up to a maximum level of $15,000,000, at any time until July 2, 2011.  The amount of credit that is available from time to time under the Agreement is determined as a percentage of the value of eligible inventory plus a percentage of the value of eligible credit card receivables, as reduced by certain reserve amounts that may be required by Wells Fargo.
 
 Borrowings under the Agreement will generally accrue interest at a margin ranging from 3.00% to 3.50% (determined according to the average daily excess availability during the fiscal quarter immediately preceding the adjustment date) over, at the Borrowers’ election, either the London Interbank Offered Rate (“LIBOR”) or a base rate determined by Wells Fargo from time to time.  The credit facility also provides for letters of credit and includes an unused line fee on the unused portion of the revolving credit line.
 
 The obligations of the Borrowers under the Agreement and the other loan documents are secured by a lien on substantially all of the personal property of the Borrowers.
 
 The Agreement contains events of default customary for credit facilities of this type.  Upon an event of default that is not cured or waived within any applicable cure periods, in addition to other remedies that may be available to Wells Fargo, the obligations under the Agreement may be accelerated, outstanding letters of credit may be required to be cash collateralized and the lenders may exercise remedies to collect the balance due, including to foreclose on the collateral.  Should the Agreement be prepaid or the maturity accelerated for any reason, the Borrowers would be responsible for an early termination fee in the amount of (i) 1.50% of the revolving credit facility ceiling then in effect within the first year of the term of the facility, (ii) 1.00% of the revolving credit facility ceiling then in effect within the second year of the term of the facility and (iii) 0.50% thereafter.
 
 - 11 -
 
 The Agreement has financial covenants that are limited to minimum availability and capital expenditures and contains a number of restrictive covenants, such as incurrence, payment or entry into certain indebtedness, liens, investments, acquisitions, mergers, dispositions and dividends. The Company is required to maintain a minimum availability under the line of 7.5% of the credit limit.  At the current credit limit of $12,500,000, the minimum availability is $937,500.  The Company is also required to limit its capital expenditures to within 110% of those amounts included in its business plan, which may be updated from time to time.  At June 26, 2010, the Company was in compliance with all debt covenants.  The Agreement also includes a 0.5% unused line fee.  The line generally prohibits the payment of any dividends or other distributions to any of the Company’s classes of capital stock.
 
 The amounts outstanding under the line as of June 26, 2010 and December 26, 2009 were $1,378,775 and $2,526,982, respectively.  The interest rate on these borrowings was 6.50% at June 26, 2010 and 6.25% at December 26, 2009.  The outstanding balances under the line are classified as current liabilities in the accompanying Consolidated Balance Sheets since the Company is required to apply daily lock box receipts to reduce the amount outstanding.  At June 26, 2010, the Company had approximately $6,357,284 of additional availability under the line.
 
 Stockholders’ Equity
 
 During the six months ended June 26, 2010, there were no exercises of stock options or warrants, and 468,860 shares of common stock were issued upon conversion of 35,000 shares of Series B convertible preferred stock.
 
 On May 27, 2009, the Company’s stockholders approved an amendment to the Company's Restated Certificate of Incorporation to authorize the Board of Directors to implement a reverse stock split, pursuant to which the existing shares of the Company's common stock would be combined into new shares of the Company's common stock at an exchange ratio ranging between one-for-five and one-for-thirty, with the exchange ratio to be determined by the Board of Directors (the "Reverse Stock Split").  With the approval of the Reverse Stock Split, the Board of Directors had the authority, but not the obligation, to effect the Reverse Stock Split at any time prior to the date of the 2010 Annual Meeting of Stockholders, without further approval or authorization of stockholders.  The authority to effect the Reverse Stock Split expired on June 2, 2010, the date of the Company’s 2010 Annual Meeting of Stockholders.
 
 Fair Value Measurements
 
 Effective December 30, 2007, the Company adopted Accounting Standards Codification (ASC) 820, Fair Value Measurements and Disclosures. ASC 820 defined fair value as the price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC 820 also described three levels of inputs that may be used to measure the fair value:
 
 Level 1 – quoted prices in active markets for identical assets or liabilities
 
 Level 2 – observable inputs other than quoted prices in active markets for identical assets or liabilities
 
 Level 3 – unobservable inputs in which there is little or no market data available, which require the reporting entity to develop its own assumptions
 
 The only assets and liabilities subject to fair value measurement standards at June 26, 2010 and December 26, 2009 are cash equivalents and restricted cash which are based on Level 1 inputs, and certain warrants issued in connection with investor relations services, which are based on level 2 inputs.
 
 
 2.
SUBSEQUENT EVENTS
 
 The Company has evaluated subsequent events as required by ASC 855, Subsequent Events, and has determined that there were two subsequent events requiring disclosure in these interim consolidated financial statements.
  On July 1, 2010, options for the purchase of 675,000 shares of common stock were granted to two of the Company’s executives, pursuant to their new employment contracts executed on April 1, 2010.
 
 - 12 -
 
 On August 6, 2010, the Company paid to Party City Corporation the full principal amount of the Party City Note plus accrued interest, in accordance with the terms of that note. The total amount of the payment was $607,450.68. For a description of the Party City Note, refer to the Notes Payable paragraph above in Note 1.
 
 - 13 -
 
 Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
 The following discussion should be read in conjunction with the unaudited Consolidated Financial Statements and related Notes included in Item 1 of this Quarterly Report on Form 10-Q and the audited Consolidated Financial Statements and related Notes and Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, contained in our Annual Report on Form 10-K for the fiscal year ended December 26, 2009.
 
 Certain statements in this Quarterly Report on Form 10-Q, particularly statements contained in this Item 2, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of  the Securities Exchange Act of 1934, as amended.  The words “anticipate”, “believe”, “estimate”, “expect”, “plan”, “intend” and other similar expressions are intended to identify these forward-looking statements, but are not the exclusive means of identifying them.  Forward-looking statements included in this Quarterly Report on Form 10-Q or hereafter included in other publicly available documents filed with the Securities and Exchange Commission (“SEC”), reports to our stockholders and other publicly available statements issued or released by us involve known and unknown risks, uncertainties, and other factors which could cause our actual results, performance (financial or operating) or achievements to differ from the future results, performance (financial or operating) or achievements expressed or implied by such forward looking statements.  Such future results are based upon our best estimates based upon current conditions and the most recent results of operations.  Various risks, uncertainties and contingencies could cause our actual results, performance or achievements to differ materially from those expressed in, or implied by, the forward-looking statements contained in this Quarterly Report on Form 10-Q.  These include, but are not limited to, those described below under the heading “Factors That May Affect Future Results” and in our most recently filed Annual Report on Form 10-K for the fiscal year ended December 26, 2009 and our other periodic reports filed with the SEC. We assume no obligation to update these forward looking statements contained in this report, whether as a result of new information, future events or otherwise.
 
 Overview
 
 We are a party goods retailer operating stores throughout New England, where 46 of our 51 retail stores are located, and in Florida.  We believe we are a leading brand in the party industry in the markets we serve and a leading resource in those markets for consumers seeking party goods, party planning advice and information.
  Our 51 retail stores are located predominantly in New England with 7 stores in Connecticut, 6 in New Hampshire, 3 in Rhode Island, 3 in Maine, 1 in Vermont, and 26 in Massachusetts, including a new store opened in December 2009 in Boston.  We also operate 5 stores in Florida.
 
 Our stores range in size from approximately 8,000 square feet to 20,295 square feet and average approximately 10,175 square feet in size.
 
 We lease our properties, typically for 10 years and usually with options from our landlords to renew our leases for an additional 5 or 10 years.
 
 The following table shows the number of stores in operation (not including temporary stores):
 For the six months endedJun 26, 2010


Jun 27, 2009Beginning of period


51



50Openings / Acquisitions


-



-Closings


-



-End of period


51



50




Our stores feature over 20,000 products ranging from paper party goods, Halloween costumes, greeting cards and balloons to more unique merchandise such as piñatas, tiny toys, masquerade and Hawaiian Luau items.  Our sales are primarily driven by the following holiday and party events:  Halloween, Christmas, Easter, Valentine’s Day, New Year’s, Independence Day, St. Patrick’s Day, Thanksgiving, Hanukkah and professional sports playoff events.  We also focus our business closely on lifetime events such as anniversaries, graduations, birthdays, and bridal and baby showers.
 
 - 14 -
 During the 2009 Halloween season, we operated four temporary Halloween stores.  Three of the stores were in the greater Boston area and one in New Hampshire.  These stores featured a strategically selected assortment of Halloween related merchandise. Three of these stores were closed in early November 2009 and one was converted to a permanent store in December 2009.  During the 2008 Halloween season, we operated two temporary Halloween stores in the greater Boston area, which were both closed in early November 2008.
 
 Trends and Quarterly Summary
 
 Our business has a seasonal pattern.  In the past three years, we have realized an average of approximately 34.3% of our annual revenues in our fourth quarter, which includes Halloween and Christmas, and an average of approximately 24.9% of our revenues in the second quarter, which includes school graduations, and often the Easter holiday.  Also, during these past three years, we have had net income in our second and fourth quarters and generated losses in our first and third quarters.
 
 Second Quarter Summary
 
 For the second quarter of 2010, our consolidated revenues were $20.1 million, compared to $19.6 million for the second quarter of 2009. The increase in second quarter revenues from the year-ago period included a 1.4% increase in comparable store sales (sales from stores open more than one year). The increase in consolidated revenue was primarily due to the increase in sales transactions in our 50 base stores and the sales from our new store in Boston, Massachusetts.  Consolidated gross profit margin was 40.7% for the second quarter of 2010 compared to a margin of 40.3% for the same period in 2009. The improvement in gross profit margin was due to increased leveraging of occupancy costs attributable to higher sales in the second quarter of 2010 compared to the second quarter in 2009. The consolidated net income for the second quarter of 2010 was $767,484 or $0.02 per share, compared to consolidated net income of $668,868, or $0.02 per share, for the second quarter in 2009, an increase of $98,616.
  Acquisition and Growth Strategy
 
 Our growth strategy for 2010 includes further development of our urban store concept, which we started in late 2009 with the opening of our Boston store, expanding the temporary Halloween store side of our business and reviewing potential acquisition of other entities. We are on schedule to open an additional store in another prime Boston retail location before the upcoming 2010 Halloween season which will further develop our urban store concept.  We have also secured several prime locations for our temporary stores for the upcoming Halloween season as we look to expand this side of our business. Any determination to open a new or temporary store or make an acquisition will be based upon a variety of factors, including, without limitation, the purchase price and other financial terms of the transaction, the business prospects, geographical location and the extent to which any new or temporary store or acquisition would enhance our prospects.
 
 We did not complete any acquisitions in 2009, although we did open four temporary Halloween stores and one new store during the third and fourth quarters of that year.
 
 Results of Operations
 
 Fiscal year 2010 has 52 weeks and ends on December 25, 2010.  Fiscal year 2009 had 52 weeks and ended on December 26, 2009.
 
 The second quarter of fiscal year 2010 had 13 weeks and ended on June 26, 2010.  The second quarter of fiscal year 2009 had 13 weeks and ended on June 27, 2009.
 
 - 15 -
 
 Three Months Ended June 26, 2010 Compared to Three Months Ended June 27, 2009
 
 Revenues
 
 Revenues include the selling price of party goods sold, net of returns and discounts, and are recognized at the point of sale.  Our consolidated revenues for the second quarter of fiscal 2010 were $20,064,832, an increase of $495,823, or 2.5% from the second quarter of the prior fiscal year. The increase was primarily due to an increased number of sales transactions in our comparable stores in the second quarter of 2010 compared to the second quarter of 2009, plus sales from our new store in Boston, Massachusetts.
  For the three months endedJun 26, 2010


Jun 27, 2009Revenues

$
20,064,832


$
19,569,009Increase (decrease) in revenues


2.5
%


(2.7
%)




Comparable store sales for the quarter increased by 1.4%.
 
 Cost of products sold and occupancy costs
 
 Cost of products sold and occupancy costs consist of the cost of merchandise sold to customers and the occupancy costs for our stores.  Our cost of products sold and occupancy costs for the second quarter of fiscal 2010 were $11,903,928, or 59.3% of revenues, an increase of $211,978 and a decrease of 0.4 percentage points, as a percentage of revenues, from the second quarter of the prior fiscal year.
  For the three months endedJun 26, 2010


Jun 27, 2009Cost of products sold and occupancy costs

$
11,903,928


$
11,691,950Percentage of revenues


59.3
%


59.7
%




As a percentage of revenues, the slight decrease in cost of products sold and occupancy costs was primarily attributable to improved product sales mix in the second quarter of 2010 compared to the second quarter of 2009.
 
 Marketing and sales expense
 
 Marketing and sales expense consists primarily of advertising and promotional expenditures, all store payroll and related expenses for personnel engaged in marketing and selling activities and other non-payroll expenses associated with operating our stores.  Our consolidated marketing and sales expense for the second quarter of fiscal 2010 was $5,586,561, or 27.8% of revenues, an increase of $145,102 from the second quarter of the prior fiscal year.




For the three months endedJun 26, 2010


Jun 27, 2009Marketing and sales

$
5,586,561


$
5,441,459Percentage of revenues


27.8
%


27.8
%




- 16 -




General and administrative expense
 
 General and administrative (“G&A”) expense consists of payroll and related expenses for executive, merchandising, finance and administrative personnel, as well as information technology, professional fees and other general corporate expenses.  Our consolidated G&A expense for the second quarter of fiscal 2010 was $1,735,314, or 8.6% of revenues, an increase of $97,093 or 0.2 percentage points, as a percentage of revenues, from the second quarter of the prior fiscal year.
  For the three months endedJun 26, 2010


Jun 27, 2009General and administrative

$
1,735,314


$
1,638,221Percentage of revenues


8.6
%


8.4
%




The increase in general and administrative expense as a percentage of revenues from the second quarter of the prior fiscal year was primarily due to an increase in the accrual of incentive compensation in the second quarter of 2010 compared to the second quarter of 2009.
 
 Operating income
 
 Our operating income for the second quarter of fiscal 2010 was $839,029, or 4.2% of revenues, as compared to an operating income of $797,379, or 4.1% of revenues for the second quarter of the prior fiscal year.
 
 Interest expense
 
 Our interest expense in the second quarter of fiscal 2010 was $71,563, a decrease of $56,965 from the second quarter of the prior fiscal year.  The decrease in the second quarter of fiscal 2010 as compared to the prior period was primarily due to the repayment of our Highbridge Note which was paid in full on September 15, 2009 and our Amscan Note which was paid in full on September 24, 2009.   There were no principal payments on notes payable in the second quarter of 2010.
 
 Income taxes
 
 We have not provided for income taxes for the second quarter of fiscal 2010 or fiscal 2009 due to losses in  the six month period ended June 26, 2010 and the six month period ended June 27, 2009 and the availability of net operating loss (NOL) carryforwards to eliminate federal taxable income on an annual basis. No benefit has been recognized with respect to current losses or NOL carryforwards in these periods due to the uncertainty of future taxable income beyond 2010, the assessment of which depends largely on our operating results during our fourth quarter.  We continue to believe we will be able to realize the deferred tax asset of $414,687 based on estimated 2010 taxable income.
 
 At the end of 2009, we had estimated federal net operating loss carryforwards of approximately $17.9 million, which begin to expire in 2019.  In accordance with Section 382 of the Internal Revenue Code, the use of these carryforwards may be subject to annual limitations based upon certain ownership changes of our stock that may have occurred or that may occur.
 
 Net income
 
 Our net income in the second quarter of fiscal 2010 was $767,484, or $0.02 per basic and diluted share, compared to a net income of $668,868, or $0.02 per basic and diluted share, in the second quarter of the prior fiscal year.
 
 Six months Ended June 26, 2010 Compared to Six months Ended June 27, 2009
 
 Revenues
 
 Revenues include the selling price of party goods sold, net of returns and discounts, and are recognized at the point of sale.  Our consolidated revenues for the first six months of fiscal 2010 were $34,901,211, an increase of $763,795, or 2.2% from the first six months of the prior fiscal year. The increase was primarily due to an increased number of sales transactions in our comparable stores in the first six months of 2010 compared to the first six months of 2009, plus sales from our new store in Boston, Massachusetts.
  - 17 -




For the six months endedJun 26, 2010


Jun 27, 2009Revenues

$
34,901,211


$
34,137,416Increase (decrease) in revenues


2.2
%


(5.8
%)




Comparable store sales for the six months increased by 1.3%.
 
 Cost of products sold and occupancy costs
 
 Cost of products sold and occupancy costs consist of the cost of merchandise sold to customers and the occupancy costs for our stores.  Our cost of products sold and occupancy costs for the first six months of fiscal 2010 were $21,438,697, or 61.4% of revenues, an increase of $364,681 and a decrease of 0.3 percentage points, as a percentage of revenues, from the first six months of the prior fiscal year.
  For the six months endedJun 26, 2010


Jun 27, 2009Cost of products sold and occupancy costs

$
21,438,697


$
21,074,016Percentage of revenues


61.4
%


61.7
%




As a percentage of revenues, the slight decrease in cost of products sold and occupancy costs was primarily attributable to improved product sales mix and the increased leveraging of occupancy costs related to higher sales in the first six months of 2010 compared to the first six months of 2009.
  Marketing and sales expense
 
 Marketing and sales expense consists primarily of advertising and promotional expenditures, all store payroll and related expenses for personnel engaged in marketing and selling activities and other non-payroll expenses associated with operating our stores.  Our consolidated marketing and sales expense for the first six months of fiscal 2010 was $10,523,328, or 30.2% of revenues, an increase of $102,551 or a decrease of 0.3 percentage points, as a percentage of revenues, from the first six months of the prior fiscal year.
  For the six months endedJun 26, 2010


Jun 27, 2009Marketing and sales

$
10,523,328


$
10,420,777Percentage of revenues


30.2
%


30.5
%




As a percentage of revenues, the decrease in marketing and sales expense was primarily due to increased leveraging of this expense related to higher sales in the first six months of 2010 compared to the first six months of 2009.
 
 General and administrative expense
 
 General and administrative (“G&A”) expense consists of payroll and related expenses for executive, merchandising, finance and administrative personnel, as well as information technology, professional fees and other general corporate expenses.  Our consolidated G&A expense for the first six months of fiscal 2010 was $3,519,128, or 10.1% of revenues, an increase of $95,137 or 0.1 percentage point, as a percentage of revenues, from the first six months of the prior fiscal year.
  - 18 -




For the six months endedJun 26, 2010


Jun 27, 2009General and administrative

$
3,519,128


$
3,423,991Percentage of revenues


10.1
%


10.0
%




The increase in general and administrative expense as a percentage of revenues was primarily due to an increase in the accrual of incentive compensation in the first six months of 2010 compared to the first six months of 2009.
 
 Operating loss
 
 Our operating loss for the first six months of fiscal 2010 was $579,942, or 1.7% of revenues, as compared to an operating loss of $781,368, or 2.3% of revenues for the first six months of the prior fiscal year.
 
 Interest expense
 
 Our interest expense in the first six months of fiscal 2010 was $137,742, a decrease of $127,338 from the first six months of the prior fiscal year.  The decrease in the first six months of fiscal 2010 as compared to the prior period was primarily due to the repayment of our Highbridge Note which was paid in full on September 15, 2009 and our Amscan Note which was paid in full on September 24, 2009.   There were no principal payments on notes payable in the first six months of 2010.
 
 Income taxes
 
 We have not provided for income taxes for the first six months of fiscal 2010 or fiscal 2009 due to losses in  the six month period ended June 26, 2010 and for the six month period ended June 27, 2009 and the availability of net operating loss (NOL) carryforwards to eliminate federal taxable income on an annual basis. No benefit has been recognized with respect to current losses or NOL carryforwards in these periods due to the uncertainty of future taxable income beyond 2010, the assessment of which depends largely on our operating results during our fourth quarter.  We continue to believe we will be able to realize the deferred tax asset of $414,687 based on estimated 2010 taxable income.
 
 At the end of 2009, we had estimated federal net operating loss carryforwards of approximately $17.9 million, which begin to expire in 2019.  In accordance with Section 382 of the Internal Revenue Code, the use of these carryforwards may be subject to annual limitations based upon certain ownership changes of our stock that may have occurred or that may occur.
 
 Net loss
 
 Our net loss in the first six months of fiscal 2010 was $717,650, or $0.03 per basic and diluted share, compared to a net loss of $1,046,403, or $0.05 per basic and diluted share, in the first six months of the prior fiscal year.
 
 - 19 -
 
 Liquidity and Capital Resources
 
 Our primary uses of cash are:
 
 ·
purchases of inventory, including purchases under our Supply Agreement with Amscan, as described more fully below;
 ·
occupancy expenses of our stores;
 ·
employee salaries; and
 ·
new store openings, including our temporary stores.
 
 Our primary sources of cash are:
 
 ·
cash from operating activities; and
 ·
debt, including our line of credit and note payable.
 
 Our prospective cash flows are subject to certain trends, events and uncertainties, including demands for capital to support growth, improve our infrastructure, respond to economic conditions, and meet contractual commitments. Based on our current operating plan, we believe that anticipated revenues from operations and borrowings available under our line of credit will be sufficient to fund our operations, working capital requirements, scheduled note payment as discussed below, and capital expenditures through the next twelve months.  In the event that our operating plan changes due to changes in our strategic plans, lower-than-expected revenues, unanticipated expenses, increased competition, unfavorable economic conditions, declines in consumer confidence and spending, or other unforeseen circumstances, our liquidity may be negatively impacted.  If so, we could be required to adjust our expenditures for 2010 to conserve working capital or raise additional capital, possibly including debt or equity financing and to fund operations and our business strategy.  Given the current state of the debt and equity markets and our capital structure, this could be difficult and expensive, and we might not be able to do so on terms acceptable to us.
  Notes Payable
 
 At the beginning of our fiscal year 2009, we had three notes payable outstanding. We refer to these notes as the Highbridge Note, the Amscan Note and the Party City Note.  For a more detailed description of these notes, we refer you to the section titled “Notes Payable” in the Notes to Consolidated Financial Statements for the year ended December 26, 2009 included in Item 8 of the Annual Report on Form 10-K for the fiscal year ended December 26, 2009, as filed with the SEC on March 23, 2010. In the third quarter of 2009, we paid in full the Highbridge Note and the Amscan Note. The Highbridge note was paid off through additional borrowings under our line of credit with Wells Fargo. The Amscan Note was payable in monthly installments, the last of which was paid in September, 2009.   At June 26, 2010, only the Party City Note, with a principal balance of $600,000, remained outstanding. The full principal amount of this note was due at the note's maturity on August 7, 2010, which we paid in full with accured interest on August 6, 2010.
 
 In connection with the issuance of the Highbridge Note, we also issued a warrant, the Highbridge Warrant, exercisable for 2,083,334 shares of our common stock at an exercise price of $0.475 per share, or 125% of the closing price of our common stock on the day immediately prior to the closing of the transaction.  The agreements entered into in connection with the financing granted Highbridge resale registration rights with respect to the shares of common stock underlying the Highbridge Warrant and provide for certain anti-dilution rights and other covenants with respect to the listing of our common stock. The issuance of the Highbridge Warrant triggered certain anti-dilution provisions of our Series B, C, and D convertible preferred stock.
 
 Line of Credit
 
 On July 1, 2009, we entered into a Second Amended and Restated Credit Agreement (the “new line”) with Wells Fargo Retail Finance, LLC (“Wells Fargo”), which amended and restated the previous revolving credit facility with Wells Fargo.  The new line continues the revolving line of credit in the amount of up to $12,500,000 and extends the maturity date for three years to July 2, 2012. As with the previous line with Wells Fargo, the new line includes an option whereby we may increase the revolving line of credit up to a maximum level of $15,000,000 at any time prior to July 2, 2011. The amount of credit that is available from time to time under the new line is determined as a percentage of the value of eligible inventory plus a percentage of the value of eligible credit card receivables, as reduced by certain reserve amounts that may be required by Wells Fargo.
 
 - 20 -
 
 Borrowings under the new line will generally accrue interest at a margin ranging from 3.00% to 3.50% (determined according to the average daily excess availability during the fiscal quarter immediately preceding the adjustment date) over, at our election, either the London Interbank Offered Rate (“LIBOR”) or a base rate determined by Wells Fargo from time to time.   The new line margins are an increase over the previous line, and may result in an increase in overall borrowing cost under the new line.  The new line also provides for letters of credit for up to a sublimit of $2 million to be used in connection with inventory purchases and includes an unused line fee on the unused portion of the revolving credit line. The new line also provided for a closing fee of $125,000, which was paid to Wells Fargo at closing.  Our obligations under the new line continue to be secured by a lien on substantially all of our personal property.
 
 Our inventory consists of party supplies which are valued at the lower of moving weighted-average cost or market, which approximates FIFO (first-in, first-out) and are reduced by an allowance for obsolete and excess inventory and are further reduced or increased by other adjustments, including vendor rebates, discounts and freight costs.  Our line of credit availability calculation allows us to borrow against “acceptable inventory at cost”, which is based on our inventory at cost and applies adjustments that our lender has approved, which may be different than adjustments we use for valuing our inventory in our financial statements, such as the adjustment to reserve for inventory shortage.  The amount of “acceptable inventory at cost” was approximately $14,973,743 at June 26, 2010.
 
 Our accounts receivable consist primarily of credit card receivables and vendor rebates receivable.  Our line of credit availability calculation allows us to borrow against “eligible credit card receivables”, which represent the credit card sales for the previous two to three days of business.  The amount of “eligible credit card receivables” was approximately $198,254 at June 26, 2010.
 
 Our total borrowing base is determined by adding the “acceptable inventory at cost” times an agreed upon advance rate plus the “eligible credit card receivables” times an agreed upon advance rate but not to exceed our established credit limit, which was $12,500,000 at June 26, 2010.  Under the terms of our line of credit, our $12,500,000 credit limit is reduced by (1) a minimum availability block, (2) customer deposits, (3) gift certificates, (4) merchandise credits and (5) outstanding letters of credit. The amounts outstanding under our line were $1,378,775 at June 26, 2010 and $515,916 at June 27, 2009 an increase of $862,859. Our additional availability was $6,357,284 at June 26, 2010 and $7,058,844 at June 27, 2009.  The decrease in our additional availability is primarily due to the borrowing related to the payoff of the Highbridge Note in September 2009.
 
 The outstanding balances under our line are classified as current liabilities in the accompanying consolidated balance sheets because we are required to apply daily lock-box receipts to reduce the amount outstanding.
 
 As with the previous line, the new line has financial covenants that are limited to minimum availability and capital expenditures and contains various restrictive covenants, such as incurrence, payment or entry into certain indebtedness, liens, investments, acquisitions, mergers, dispositions and dividends. Under the new line, we are required to maintain a minimum availability of 7.5% of the credit limit, which is an increase from the previous requirement of 5% and, consistent with the previous line, to limit our capital expenditures to within 110% of those amounts included in our business plan, which may be updated from time to time.  At June 26, 2010, we were in compliance with these financial covenants.
 
 The new line contains events of default customary for credit facilities of this type.  Upon an event of default that is not cured or waived within any applicable cure periods, in addition to other remedies that may be available to Wells Fargo, the obligations under the new line may be accelerated, outstanding letters of credit may be required to be cash collateralized and the lenders may exercise remedies to collect the balance due, including to foreclose on the collateral.  Should the new line be prepaid or the maturity accelerated for any reason, we would be responsible for an early termination fee in the amount of (i) 1.50% of the revolving credit facility ceiling then in effect within the first year of the term of the facility, (ii) 1.00% of the revolving credit facility ceiling then in effect within the second year of the term of the facility and (iii) 0.50% thereafter.
 
 - 21 -
  Supply Agreement with Amscan
 
 Our Supply Agreement with Amscan gave us the right to receive certain additional rebates and more favorable pricing terms over the term of the agreement than generally were available to us under our previous terms with Amscan.  The right to receive additional rebates, and the amount of such rebates, are subject to our achievement of increased levels of purchases and other factors provided for in the Supply Agreement.  In exchange, the Supply Agreement obligates us to purchase certain levels of merchandise from Amscan until 2012.   Beginning with calendar year 2008, the Supply Agreement requires us to purchase on an annual basis merchandise equal to the total number of our stores open during such calendar year, multiplied by $180,000.  The Supply Agreement provides for penalties in the event we fail to attain the annual purchase commitment that would require us to pay Amscan the difference between the purchases for that year and the annual purchase commitment for that year. Our purchases for 2009 fell short of the annual commitment by approximately $368,000. The supplier has agreed to allow us to roll over the shortfall amount for the year 2009 into future years’ requirements, without penalty. We are not aware of any reason that would prevent us from meeting the minimum purchase requirements, including the 2009 shortfall amount, for the remainder of the term of the Supply Agreement. Although we do not expect to incur any penalties under this Supply Agreement, if they were to occur, there could be a material adverse effect on our uses and sources of cash.
 
 Operating, Investing and Financing Activities
 
 Our operating activities provided $1,095,152 during the first six months of 2010 compared to $1,778,979 during the first six months of 2009, a decrease of $683,827.  The decrease in cash provided by operating activities was primarily due to increased inventory levels, including inventory for our new Boston, Massachusetts store, partially offset by an increase in accounts payable.
 
 We used $373,848 in investing activities during the first six months of 2010 compared to $224,207 during the first six months of 2009, an increase of $149,641.  The cash invested in 2010 was primarily due to the new store opening in Boston, Massachusetts, point of sale equipment replacement in our retail stores and other store improvements. The cash invested in 2009 was primarily for the modification of our internal systems to improve our compliance with payment card industry data security standards and the relocation of our Walpole store to a new, larger location.
 
 We used $721,404 from financing activities during the first six months of 2010 compared to $1,555,272 during the first six months of 2009, a decrease of $833,868.  The decrease was due in roughly equal parts to the following factors in 2010 compared to 2009: 1) lower net repayments on our revolving line of credit, 2) a larger decrease in restricted cash and 3) the absence of principal payments on notes because of the payoff in 2009 of the Amscan Note.
 Contractual Obligations
 
 Contractual obligations at June 26, 2010 were as follows:
  Payments Due By PeriodWithin


WithinWithin


2 - 3


4 - 5


After1 Year


Years


Years


5 Years


TotalLine of credit

$
1,379,931


$
-


$
-


$
-


$
1,379,931Capital lease obligations


11,400



11,400



-



-



22,800Notes payable


625,776



-



-



-



625,776Supply agreement


8,900,703



13,770,000



-



-



22,670,703Operating leases (including retail space leases)


9,808,352



16,211,408



10,721,816



10,172,641



46,914,217Total contractual obligations

$
20,726,162


$
29,992,808


$
10,721,816


$
10,172,641


$
71,613,427




In addition, at June 26, 2010, we had outstanding purchase orders totaling approximately $10,822,634 for the acquisition of inventory and non-inventory items that were scheduled for delivery after June 26, 2010.
 
 - 22 -
 
 Seasonality
 
 Due to the seasonality of our business, sales and operating income are typically higher in the second and fourth quarters.  Our business is highly dependent upon sales of Easter, graduation and summer merchandise in the second quarter and sales of Halloween and Christmas merchandise in the fourth quarter.  We have typically operated at a loss during the first and third quarters.
 
 Geographic Concentration
 
 As of June 26, 2010, we operated a total of 51 stores, 46 of which are located in New England and 5 of which are located in Florida. As a result, a severe or prolonged regional recession or regional changes in demographics, employment levels, population, weather patterns, real estate market conditions, consumer confidence and spending patterns or other factors specific to the New England region or in Florida may adversely affect us more than a company that is more geographically diverse.
 
 Effects of Inflation
 
 While we do not view the effects of inflation as having a direct material effect upon our business, we believe that volatility in oil and gasoline prices impacts the cost of producing petroleum-based/plastic products, which are a key raw material in much of our merchandise, and also impacts prices of shipping products made overseas in foreign countries, such as China, which includes much of our merchandise.  Volatile oil and gasoline prices also impact our freight costs, consumer confidence and spending patterns.  These and other issues directly or indirectly affecting our vendors and us could adversely affect our business and financial performance.
 
 Off-Balance Sheet Arrangements
 
 We do not have any off-balance sheet arrangement that has or is reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
 
 Factors That May Affect Future Results
 
 Our business is subject to certain risks that could materially affect our financial condition, results of operations, and the value of our common stock. These risks include, but are not limited to, the ones described under Item 1A, “Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended December 26, 2009, and Part II, Item 1A, “Risk Factors” contained in our Quarterly Reports on Form 10-Q, including this one, and in our other reports filed with the Commission.  Additional risks and uncertainties that we are unaware of, or that we may currently deem immaterial, may become important factors that harm our business, financial condition, results of operations, or the value of our common stock.
 
 Critical Accounting Policies
 
 Our financial statements are based on the application of significant accounting policies, many of which require our management to make significant estimates and assumptions (see Note 2 to our consolidated financial statements for the fiscal year ended December 26, 2009 included in Item 8 of our Annual Report on Form 10-K for that fiscal year, as filed with the SEC on March 23, 2010).  We believe the following accounting policies to be those most important to the portrayal of our financial condition and operating results and those that require the most subjective judgment.  If actual results differ significantly from management’s estimates and projections, there could be a material effect on our financial statements.
 
 Inventory and Related Allowance for Obsolete and Excess Inventory
 
 Our inventory consists of party supplies and is valued at the lower of moving weighted-average cost or market which approximates FIFO (first-in, first-out).  We record vendor rebates, discounts and certain other adjustments to inventory, including freight costs, and we recognize these amounts in the income statement as the related goods are sold.
 
 - 23 -
 
 During each interim reporting period, we estimate the impact on cost of products sold associated with inventory shortage.  The actual inventory shortage is determined upon reconciliation of the annual physical inventory, which occurs shortly before and after our year end, and an adjustment to cost of products sold is recorded at the end of the fourth quarter to recognize the difference between the estimated and actual inventory shortage for the full year.  The adjustment in the fourth quarter of 2009 included an estimated reduction of $142,010 to the cost of goods sold during the previous three quarters.  The adjustment in the fourth quarter of 2008 included an estimated reduction of $261,915 to the cost of products sold during the previous three quarters.
 
 We also make adjustments to reduce the value of our inventory for an allowance for obsolete and excess inventory, which is based on our review of inventories on hand compared to estimated future sales. We conduct reviews periodically throughout the year on each stock keeping unit (“SKU”). As we identify obsolete and excess inventory, we take immediate measures to reduce our inventory risk on these items and we adjust our allowance accordingly. Thus, actual results could differ from our estimates.
 
 Revenue Recognition
 
 Revenues include the selling price of party goods sold, net of returns and discounts, and are recognized at the point of sale. We estimate returns based upon historical return rates and such amounts have not been significant to date.
 
 Property and Equipment
 
 Property and equipment are stated at cost less accumulated depreciation and are depreciated on the straight-line method over the estimated useful lives of the assets. Expenditures for maintenance and repairs are charged to operations as incurred.
  Intangible Assets
  Intangible assets consist primarily of the values of two non-compete agreements acquired in conjunction with the purchase of retail stores in 2006 and 2008, and the values of retail store leases acquired in those transactions.
 
 The first non-compete agreement, from Party City Corporation and its affiliates, covers Massachusetts, Maine, New Hampshire, Vermont, Rhode Island, and Windsor and New London counties in Connecticut, and expires in August 2011.  The second non-compete agreement was acquired in connection with our  purchase in January 2008 of two franchised party supply stores in Lincoln and Warwick, Rhode Island.  The acquired Rhode Island stores had been operated as Party City franchise stores, and were converted to iParty stores immediately following the closing. The second non-compete agreement covers Rhode Island for five years from the date of closing and within a certain distance from our stores in the rest of New England for three years. Both non-compete agreements have an estimated life of 60 months and are subject to certain terms and conditions in their respective acquisition agreements.
 
 The occupancy valuations related to acquired retail store leases are for stores in Peabody, Massachusetts (estimated life of 90 months), Lincoln, Rhode Island (estimated life of 79 months) and Warwick, Rhode Island (estimated life of 96 months). Intangible assets also include legal and other transaction costs incurred related to the purchase of the Peabody, Lincoln and Warwick stores.
 
 Non-compete agreements are amortized based on the pattern of their expected cash flow benefits. Occupancy valuations are amortized on a straight line basis over the terms of the related leases.
  Impairment of Long-Lived Assets
  In connection with our ongoing long-lived asset assessment, we perform a review of each store for impairment indicators whenever events and changes in circumstances suggest that the carrying amounts may not be recoverable from estimated future store cash flows.  Our review considers store operating results, future sales growth and cash flows.  The conclusion regarding impairment may differ from current estimates if underlying assumptions or business strategies change.
  - 24 -
 
 We are not aware of any impairment indicators for any of our stores at June 26, 2010.
  Income Taxes
  Until 2009, we have not historically recognized an income tax benefit for our losses. Accordingly, we have recorded a valuation allowance against our deferred tax assets because of the uncertainty of future taxable income and the realizability of the deferred tax assets.  In determining if a valuation allowance against our deferred tax asset is appropriate, we consider both positive and negative evidence.  The positive evidence that we considered included: (1) we were profitable in 2009, 2007 and 2006, (2) we have achieved positive comparable store sales growth for six out of the last eight years, (3) we were able to significantly reduce store and headquarters operating expenses in 2009, and (4) we were able to use federal net operating loss deductions in each tax year from 2002 through 2008, and expect to do so for tax year 2009.  The negative evidence that we considered included: (1) we realized a net loss in 2005 and 2008, (2) our merchandise margins decreased in 2009, 2008, 2006 and 2005, (3) our future profitability is vulnerable to certain risks, including (a) the risk that we may not be able to generate significant taxable income to fully utilize our net operating loss carryforwards of approximately $17.9 million at December 26, 2009, (b) the risk of unseasonable weather and other factors in a single geographic region, New England, where our stores are concentrated, (c) the risk of being so dependent upon a single season, Halloween, for a significant amount of annual sales and profitability and (d) the risk of fluctuating prices for petroleum products, which are a key raw material for much of our merchandise and which affect our freight costs and those of our suppliers and affect our customers’ spending levels and patterns, (4) the costs that opening or acquiring new stores will put pressure on our profit margins until these stores reach maturity, (5) the expected costs of increased regulatory compliance, including, without limitation, those associated with Section 404 of the Sarbanes-Oxley Act, which will likely have a negative impact on our profitability and (6) the risk that a continued, general or perceived slowdown in the U.S economy, or uncertainty as to the economic outlook, which the U.S. and world economies have recently experienced, could continue to reduce discretionary spending or cause a shift in consumer discretionary spending to other products.
  The positive evidence was strong enough for us to conclude that we will realize sufficient levels of taxable income in 2010 to support the release of a portion of the related valuation allowance resulting in a deferred tax asset of $414,687 as of December 26, 2009 which we continue to believe is fully realizable based on estimated 2010 taxable income as of June 26, 2010. However, we believe that it is prudent for us to maintain a valuation allowance against our remaining deferred tax assets until we have a longer track record of profitability and we can reduce our exposure to the risks described above.  Should we determine that we will be able to realize additional deferred tax assets in the future, an adjustment to our deferred tax assets would increase income in the period in which we make such a determination.
 
 Stock-Based Compensation Expense
 
 We use the Black-Scholes option pricing model to determine the fair value of stock-based compensation.  The Black-Scholes model requires us to make several subjective assumptions, including the estimated length of time employees will retain their vested stock options before exercising them (“expected term”), and the estimated volatility of our common stock price over the expected term, which is based on historical volatility of our common stock over a time period equal to the expected term.  The Black-Scholes model also requires a risk-free interest rate, which is based on the U.S. Treasury yield curve in effect at the time of the grant, and the dividend yield on our common stock, which is assumed to be zero since we do not pay dividends and have no current plans to do so in the future.  Changes in these assumptions can materially affect the estimate of fair value of stock-based compensation and consequently, the related expense recognized in the Consolidated Statements of Operations.  We recognize stock-based compensation expense on a straight-line basis over the vesting period of each grant.
 
 Use of Estimates
 
 The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.  Our actual results could differ from our estimates.
 
 - 25 -
 
 New Accounting Pronouncements
 
 No new accounting pronouncements were issued during the quarter ended June 26, 2010 that are expected to have a material impact on our financial position or results of operations.
 
 Item 3.  Quantitative and Qualitative Disclosures about Market Risk
 
 There has been no material change in our market risk exposure since the filing of our Annual Report on Form 10-K for the period ended December 26, 2009, which was filed with the SEC on March 23, 2010.
 
 Item 4. Controls and Procedures
 
 (a)         Evaluation of Disclosure Controls and Procedures.  The Chief Executive Officer and the Chief Financial Officer of iParty (its principal executive officer and principal financial officer, respectively) have concluded, based on their evaluation as of June 26, 2010, the end of the fiscal quarter to which this report relates, that iParty's disclosure controls and procedures: are effective to ensure that information required to be disclosed by iParty in the reports filed or submitted by it under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms; and include controls and procedures designed to ensure that information required to be disclosed by iParty in such reports is accumulated and communicated to iParty's management, including the Chief Executive Officer and the Chief Financial Officer, to allow timely decisions regarding required disclosure.  iParty’s disclosure controls and procedures were designed to provide a reasonable level of assurance of reaching iParty’s disclosure requirements and are effective in reaching that level of assurance.
  (b)     Changesin Internal Controls.  No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934, as amended) occurred during the fiscal quarter ended June 26, 2010 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
  - 26 -
 PART II – OTHER INFORMATION
 
 Item 1.       Legal Proceedings
 
 We are not a party to any material pending legal proceedings, other than ordinary routine matters incidental to our business, which we do not expect, individually or in the aggregate, to have a material effect on our financial position or results of operations.
 
 Item 1A.    Risk Factors
 
 There have been no material changes to the risk factors disclosed in the “Risk Factors” section of our Annual Report on Form 10-K for the fiscal year ended December 26, 2009, as filed with the SEC on March 23, 2010, and in our subsequent periodic reports filed with the SEC.
 
 Item 2.       Unregistered Sales of Equity and Securities and Use of Proceeds
  Not applicable
  Item 3.       Defaults upon Senior Securities
 
 Not applicable
 
 Item 4.       (Removed and Reserved)
 
 
 Item 5.       Other Information
 
 Not applicable
 
 Item 6.       Exhibits
 
 The exhibits listed in the Exhibit Index immediately preceding the exhibits are filed as part of this Quarterly Report on Form 10-Q and are incorporated herein by reference.
  - 27 -
 
 SIGNATURES
 
 
 Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
  iPARTY CORP.By:
/s/ SAL PERISANOSal PerisanoChairman of the Board and Chief Executive Officer(Principal Executive Officer)By:
/s/ DAVID ROBERTSONDavid RobertsonChief Financial Officer(Principal Financial and Accounting Officer)
 
 
 Dated: August 9, 2010
  - 28 -




EXHIBIT INDEX
 
 
 EXHIBITNUMBER
DESCRIPTIONEx. 10.1
Compensation Arrangements with Independent Directors*Ex. 10.2
Written Summary of Renewed One-Year Part-time Consulting Arrangement with Mr. Vassalluzzo*Ex. 10.3
Employment Agreement between iParty Corp. and Sal Perisano, dated April 1, 2010 (Incorporated by reference from the Company's Current Report on Form 8-K filed with the Commission on April 2, 2010)*Ex. 10.4
Employment Agreement between iParty Corp. and Dorice Dionne, dated April 1, 2010 (Incorporated by reference from the Company's Current Report on Form 8-K filed with the Commission on April 2, 2010)*Ex. 31.1
Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley ActEx. 31.2
Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley ActEx. 32.1
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350Ex. 32.2
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350
 
 *Management contract or compensatory plan or arrangement