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                        Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences


            
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                Appendix E. Revised Outreach Materials
In accordance with the suggestions made by focus group participants and FHWA and NHTSA, the outreach materials were revised. For example, Figure E-1 shows a revised front side of the brochure on alcohol. The title was changed from "No sabía" / "I didn't know" to "¿Usted sabía?" / "Did you know?" The title and the fact are now in a larger font. The "X" showing where a crash could occur has been replaced by the outline of a person on the pavement.
Photo on the right depicts two young Hispanic males crossing the street diagonally, a car approaching on the far side, dotted lines representing the paths of the pedestrians and the driver, with a chalk outline of a body on the street showing where a crash could occur.  The title reads '¿Usted sabía? / Did you know?' and a bilingual fact is printed over the photo. To the left is a  box titled 'dictionary' containing the words 'reaction time', 'medication', and 'friend' with brief bilingual explanations of each word.**Figure E-1. Front Side of Revised Brochure on Alcohol**Ten thousand copies of each brochure and each flier will be produced and provided to FHWA/NHTSA in December 2005. The PSA featuring the two women was considered suitable and clear without revision; it will be provided to FHWA/NHTSA by November 2005. The text PSA featuring the two men and the bus is in production and will be provided to FHWA/NHTSA by November 2005.
      
  Book traversal links for Appendix E. Revised Outreach Materials
      ‹ Appendix D. Focus Group Testing Of Outreach Materials
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                    Appendix F. References ›
                
                Book:Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences
              Executive Summary
                Quality Assurance Statement
                DOT Form F 1700.7
                1. Introduction
                2. Marketing Plan
                Appendix A. Steps Taken To Develop The Marketing Plan
                Appendix C. Preliminary Outreach Materials
                Appendix D. Focus Group Testing Of Outreach Materials
                Appendix E. Revised Outreach Materials
                Appendix F. References U.S. DEPARTMENT OF TRANSPORTATION

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