1 BEFORE THE DEPARTMENT OF TRANSPORTATION WASHINGTON, DC 20590

) Establishment of Slot Exemption Proceeding ) At Ronald Reagan Washington National Airport ) Docket Pursuant to 49 USC §41718 ) DOT

- OST

- 20 00

- 7182 )

Application of JetBlue Airways Corporation

Communications with respect to this document should be addressed to:

James Hnat Jonat han B. Hill General Counsel J. Parker Erkmann JetBlue Airways Corporation Dow Lohnes PLLC 27

- 01 Queens Plaza North 1200 New Hampshire Ave., NW Long Island City, NY 11101 Suite 800 Washington, D.C. 20036 (202) 776

- 2000 jhill@dowlohnes.com perkmann@dowloh n es.com Robert C. Land Senior Vice President for Government Counsel for Affairs & Associate General Counsel JetBlue Airways Corporation JetBlue Airways Corporation P.O. Box 1927 Rockville, Maryland 20849

- 1927 (301) 279

- 9727

December 5, 20122 BEFORE THE DEPARTMENT OF TRANSPORTATION WASHINGTON, DC 20590

________________________________________________ ) Establishment of Slot Exemption Proceeding ) At Ronald Reagan Washington National Airport ) Docket Pursuant to 49 USC §41718(b) ) DOT

- OST

- 2000

- 7182 ________________________________________________)

Application of JetBlue Airways Corporation

In response to the Department’s Notice, 1 JetBlue Airw ays Corporation (“JetBlue”)
hereby applies for the pair of slot exemptions to be reallocated for service at Ronald Reagan
Washington National Airport (“DCA”) pursuant to th e provisions of the Wendell H. Ford

Aviation Investment and Reform Act for the 21 st Century (“AIR

- 21”). 2 JetBlue proposes to
introduce much needed, low fare competitive service in the DCA

- Jacksonville, FL (“JAX”)
market, a monopoly market presently operated by the dominant carrier at DCA, US Airways.
JetBlue will provide continuing service to San Juan, Pue rto Rico (“SJU”). JetBlue, which is a
limited incumbent carrier at DCA, 3 will use Stage 3 Airbus A320 single aisle jet s for this
service. In addition, JAX is a medium hub airport within DCA’s 1250

- mile perimeter currently
served by a single carrier from DCA. Accordingly, JetBlue’s application satisfies the criteria
Congress has directed the Secretary of Transportation to consider in awarding slot exemptions at

DCA.

I. JetBlue’s Proposal

JetBlue proposes to utilize the two available AIR

- 21 slot exemptions at DCA to compete
on the US Airways monopoly route DCA

- JAX

. JetBlue, within ninety days of a final order
awarding such slot exemptions , will begin daily roundtrip nonstop service utilizing its largest
aircraft, the Airbus A320, with 150 seats, as highlig hted below.

1 See Notice, Establishment of Slot Exemption Proceeding Pursuant to 49 U.S.C. § 41718(b), Docket DOT

- OST

- 2000

- 7182 (Nov. 13, 2012) (the “Notice”).
2 See 49 U.S.C. § 41718(b).
3 A limited incumbent is an air carrier that holds or operates fewer than 40 slots at DCA

, see 49 U.S.C. § 41714(h)(5), as amended by th e FAA Modernization and Reform Act of 2012, Pub. L. No. 112

- 95, 126 Stat. 11 (Feb. 14, 2012). JetBlue holds or operates 36 slots at DCA.3 JetBlue’s Proposed Schedule
Origin Destination Depart Arrive Frequency Aircraft Seats Distance

DCA JAX 08:00 10:10 Daily A320 150 634

JAX DCA 17:45 19:55 Daily A320 150 634

These departure and arrival times fit within the demand periods experienced at DCA and

, coupled with JetBlue’s own slot holdings, should allow the FAA to award these slots without
imposing delays at the airport.
JetBlue proposes to provide daily nonstop service between DCA and JAX utilizing its
Stage 3 Airbus A320 single aisle jet , with continuing service to JetBlue’s focus city of San Juan,

Puerto Rico. The JetBlue A320 has 150 seats in a three by three seating configuration, providing
the most legroom in coach of any domestic airline as well as offering JetBlue’s popular ‘Even
More Space’ product . This application has the strong support of the local communities. 4

II. JetBlue Will Initiate Competitive Service in the DCA

- JAX Market Where US Airways Currently Operates a Monopoly.

Since JetBlue’s first flight in 2000, JetBlue has always maintained a very simple formula
for deciding which markets to serve

- the market needs to be either 1) under

- served; 2) over

p riced; or 3) have both characteristics

. Once JetBlue decides to enter a market, it introduces a
meaningful l evel of service at lower fares than the market has previously experienced . In turn,

market size increases and fares decrease. The DCA

- JAX market perfectly fits this model.
JetBlue’s model has a demonstrably successful history of stimulating demand rather than
merely shifting existing traffic . W hen JetBlue enters a new market, the introduction of new
service generally lowers fares and causes enplanements to rise

. As traffic increases, JetBlue

grows capacity, satisfy ing demand

. This historical pattern ha s been replicated time and time

4 Attached as Exhibit B6

- 2012A

- 101 are letters of support from : (1) Hon. Ander Crenshaw and Hon. Corrine Brown, Members of Congress representing the Jacksonville area ; (2) Mayor Alvin Brown, the Mayor of the City of Jacksonville; and (3) Steven Grossman, the Executive Director & CEO of the Jacksonville Aviation Authority . JetBlue will supplement the record as addit ional letters of support become available.4 again

. Below are two recent market illustrations where JetBlue ’s entry has increased traffic and
disciplined fares in both mature and new markets.

JetBlue’s Entry Stimulates Traffic 5

Based on more than a decade of experience, JetBlue expects a similar result in DCA

JAX. The DCA

- JAX market is a single carrier market with, not surprisingly, high monopoly
fares. As a result, JetBlue’s low fare stimulation model will serve as a powerful catalyst for

lower fares and increased enplanements. Accordingly, with the introduction of new low fare
competitive service, JetBlue expect s that traffic in the DCA

- JAX market will grow by 50% , with
average fares falling by at least 30% in the first year of service.

5 See O & D Survey, as provided by Diio (captured Nov. 26, 2012) 211 489

0 200 400 600

YE 1Q11 YE 1Q12 BOS

- EWR Industry Passengers Per Day

132%

B6 enters

21 81

0 25 50 75 100

YE 1Q11 YE 1Q12 JAX

- SJU Industry Passengers Per Day

279%

B6 enters5 A. The DCA

- JAX Market Is Currently Underserved and Underperforming Due to US Airways’ Monopoly.

Today, the DCA

- JAX market has four daily nonstop flights in each direction. On its
face, this may appear to be an ample level of service. But an analysis of US Airways’ JAX

- DCA
commercial strategy demonstrates that the market needs competition. Upon Delta’s exit from the
market in January 2012, US Airways has flown smaller aircraft and increased fares, leading to
declines in the number of passengers carried on t he route. Considering that Washington is the
seat of the federal government and Jacksonville has a high concentration of government/military
installations, the level of service and enplanements in this market should be much higher.
US Airways has served t he DCA

- JAX market for decades. Historically, this service
included three daily nonstops operated with Airbus 319 (124 seats) and Boeing 737 (144 seats),
along with occasional regional aircraft; all are smaller than the Airbus A320 in JetBlue’s
proposal. Since 2008, US Airways had operated four daily nonstop s, but with Embraer 170 (76

- 86 seats) and Airbus 319 (124 seats) equipment . Today, US Airways has downsized and only
operates regional aircraft on this route, flying Embraer 175 aircraft (80 seats). Over the past
decade, US Airways experienced brief interludes of competition when Delta flew the route, first
during 2003

- 2004 and then again in 2010

- 2012, all with small 50

- seat regional jets. 6 When

Delta withdrew from the DCA

- JAX market in January 2012 , nonstop capacity decreased by
nearly 40%.

B. The Lack of Competition Has Resulted in Higher Fares and Fewer Passengers

.

W hen competition existed in the DCA

- JAX market

, the average fare decreased and
enplanements increased . As depicted in the charts below, this effect was evident even when US
Airways faced competition from a high

- fare legacy carrier utilizing small regional jets. Upon
Delta’s withdrawal, these positive trends reversed, and US Airways was left to operate the
market as a monopoly.

6 For US Airways and Delta aircraft configurations flown on the route, see historical OAG schedules, as provided by Diio (Nov. 26, 2012)6 Loss of Competition in DCA

- JAX Caused Fares to Rise and Service to Fall 7

Note: current scheduled capacity t hrough May 2013; fare data through YE 2Q12

Note: data through YE 2Q2012
A comparison of fares in the DCA

- JAX market to competitive DCA routes of a similar

distance demonstrat es the monopoly premium that US Airways charges on the route. In addition

7 See OAG schedules in Diio (captured Nov. 26, 2012) and O & D Survey, as provided by Diio. $50 $100 $150 $200

200 350 500 650

2004 2005 2006 2007 2008 2009 2010 2011 2012Average fareNonstop seats per day Historical Capacity vs. Fare in DCA

- JAX

Daily NS Seats Avg fare

DL exits

DL enters

$80 $120 $160 $200

100 150 200 250

2004 2006 2008 2010 2012Average farePassengers per day DCA

- JAX Historical Market Size

PDEWs Fare

$100 $125 $150 $175 $200

150 175 200 225

2010 2011 2012Average farePassengers per day DCA

- JAX Market Size Changes

PDEWs Fare

DL enters DL exits7 to JetBlue’s BOS

- DCA service, JetBlue also operates nonstop service from DCA to Fort

Lauderdale

- Hollywood (“FLL”), Orlando (“MCO”) and Tampa (“TPA”). 8 In each of these

markets

, which are also in Florida and of a similar stage length, JetBlue’s coach fare structures
are significantly lower, in all categories, than incumbent carrier U S Airways on the JAX

- DCA
route, as demonstrated in the chart below.

*Only sold as roundtrip

III. Granting JetBlue’s Application to Serve DCA

- JAX Will Provide Needed Competition and Consumer Benefits.

JetBlue’s core philosophy of growing capacity to satisfy demand, regrettably, has been
difficult to implement at airports where free

- market entry has been thwarted due to artificial

constraints

. In particular, of the airports once or currently governed by the High Density Rule

, 9

DCA has been especially difficult to enter

. 10 Despite a decade’s worth of repeated failed
attempts to reach commercial terms with incumbent carriers or to gain access through legislative
means, JetBlue did not begin its very limited DCA operations until November 2010 , when it
obtained a limited number of slots through a commercial transaction with another carrie r and
later through a government approved auction growing out of the US Airways

- Delta Air Lines
“slot swap.” JetBlue has expanded modestly ever since

, as shown below.

8 JetBlue also operates new nonstop service beyond the DCA perimeter to SJU, but as this is new service at DCA, never before flown, comparisons are limited to within

- perimeter markets served by JetBlue.
9 See 33 FR 17896 (Dec. 3, 1968) (codified as 14 CFR p art 93, subpart K).
10 JetBlue began commercial operations in 2000, in part, utilizing 75 slot exemptions at JFK awarded by the Department. At the time, JFK was a woefully underutilized airport with nearly half as many total operations as it has today. Je tBlue has also relied in part upon slot exemptions and commercial transactions in order to initiate operations at LGA, EWR and ORD. See DOT Order 99

- 9

- 11 (Sep

. 16, 1999). Advance Purchase (days) DCA

- JAX % higher than in B6 competitive DCA

- TPA DCA

- FLL DCA

- MCO

14 $120* 31% $98 $87 $90

7 $335 194% $118 $118 $106

0 $479 131% $213 $199 $2108 JetBlue’s Service at DCA

This carefully planned and hard

- won entry into the DCA market has resulted in new competitive
forces being introduced into the market. The proposed service to JAX is a continuation of that
carefully planned growth strategy that will specifically address a market where competition does

not exist.

A. JetBlue’s Entry and Expanding Service Has Benefited DCA Travelers.
Introducing and growing our low fare, award

- winning customer service at DCA has been
an important JetBlue goal. While subjec t to the same constraints as other carriers under the High
Density Rule, JetBlue has taken aggressive action to grow its presence at the airport. For
example, as part of the US Airways

– Delta slot swap where US Airways acquired 42 additional
slot pairs f rom Delta, JetBlue urged the Department to condition the transfer on meaningful
measures to lessen the anticompetitive impact on customers following the transaction. The
Department sought to ameliorate the anticompetitive impacts of US Airways’ strengthen ing its
already dominant position at DCA and mandated, among other remedies, the divestiture of 16

slots at the airport. See Petition for Waiver of the Terms of the Order Limiting Scheduled
Operations at LaGuardia Airport, 76 Fed. Reg. 63

, 702 (Oct. 13, 2011). In an unprecedented
process, JetBlue successfully bid at auction for eight slot pairs at DCA, as testament to its depth JAX DCA BOS (10)

TPA (1) FLL (3) MCO (3)

SJU (1)9 of commitment to expand its low fare service to the nation’s capital. 11 JetBlue’s winning bid,
more than $40 milli on, was nearly 24 % more than the next highest bidder and underpins the
unique strength of JetBlue’s desire to grow its service at DCA. 12 JetBlue has successfully and
steadily grown its DCA operations in to a small but meaningful level of service in several key

markets.
In November 2010, JetBlue inaugurated operations at DCA with seven daily roundtrips to

Boston and one each to its focus cities of Fort Lauderdale/Hollywood and Orlando . This new
service, even in markets already amongst the most heavily tra ve led in the nation, has benefited
the public significantly. As depicted in the chart below, JetBlue’s entry was followed by a 31 %
reduction in the average fare level on the DCA

- BOS route from $173 to $118. There has been a
corresponding increase in the amount of traffic on the route; the number of passengers per day
has nearly doubled from 761 to 1471.

JetBlue’s DCA Entry Increased Traffic and Reduced Fares 13

11 JetBlue had operated, previous to the winning bid, nine roundtrip flights pursuant to a lease agreement with American Airlines (8 roundtrips) and one permanently assigned new entrant pair of slots from the FAA.
12 Federal Aviation Administration, Slot Real location Final Bid Information with Bidder ID Assignments for DCA Bundle (Nov. 22, 2011), http://www.faa.gov/about/office_org/headquarters_offices/agc/ReAllocation/DCABids/
13 See O & D Survey, as provided by Diio. 761 1,471

0 400 800 1,200 1,600

YE 2Q10 YE 2Q12 BOS

- DCA Industry Passengers Per Day

93%

B6 enters10 JetBlue’s entry into DCA

- MCO and DCA

- FLL also has led to increases in traffic on the
routes. As depicted below, traffic has increased by a third (33%) on the DCA

- FLL route and by
nearly half (42%) on DCA

- MCO.

JetBlue ’s Entry Has Stimulated Traffic Between DCA and Florida 14

14 See O & D Survey, as provided by Diio. $173

$118

$0 $50 $100 $150 $200

YE 2Q10 YE 2Q12 BOS

- DCA Industry Average Fare

(31%)

B6 enters

598 798

0 250 500 750 1,000

YE 2Q10 YE 2Q12 DCA

- FLL Passenger Growth with JetBlue Entry

33%

B6 enters

584 828

0 250 500 750 1,000

YE 2Q10 YE 2Q12 DCA

- MCO Passenger Growth with JetBlue Entry

42%

B6 enters11 Low fare new entry, especially on monopoly routes held by legacy carriers , is
unquestionably beneficial to the travelling public and precisely what JetBlue seeks to expand at

DCA with its new Jacksonville service. 15

The markets where JetBlue has been able to expand and grow its services stand in stark

contrast to the markets where US Airways has acquired a monopoly in the aftermath of the slot
swap transaction. Since Delta transferred its DCA slots to US Airways, US Airways has
acquired a monopoly in seven markets and there is sufficient data to analyze the impac t on pricing for three of them : DCA

- Columbus (“CMH ”), DCA

- JAX

, and DCA

- Providence
(“PVD”). As one would expect, prices have increased in these markets by an average of 19% as
depicted in the chart below:
Fares Have Increased in US Airways Monopoly Market s 16

Market Remaining carrier YOY fare ∆

DCA

- CMH US Airways 4%

DCA

- JAX US Airways 16%

DCA

- PVD US Airways 40%

**US Airways average 19%** 

If JetBlue’s application to serve DCA

- JAX is granted, it forecasts that the introduction of
its service would have a significant impact on the market that would benefit consumers. JetBlue
anticipates traffic will grow by 50% while fares will fall by 30%. This small step will bring

needed relief to travelers on the DCA

- JAX route.

15 See Notice on Petition for Waiver of the Terms of the Order Limiting Scheduled Operations at LaGuardia Airport, 75 Fed. Reg. 26322, 26

, 330 (May 11, 2010) (“DOT believes that, as a general rule, in the aviation industry more competitive pressure and prici ng discipline can be exerted by low

- cost carriers than by incumbent legacy carriers. This view is supported by the Department of Justice, as well as in the academic literature cited in the Notice and by DOJ in its Appendix A. . . . As stated in the Notice , studies indicate that entry by low

- cost carriers dramatically lowers fares and increases the v olume of passengers in a market

. . . . ”) (citing Comments of the United States Department of Justice, FAA Docket No. 2010

- 0109 ( Mar

. 24, 2010 ), at 4 & the stu dies cited therein).
16 See O & D Survey, as provided by Diio.12 B. JetBlue Has Introduced Award

- Winning Customer Service to DCA.

In addition to lowering fares and growing markets, JetBlue also has introduced its award

winning customer service to DCA. Created after deregulation, JetBlue has achieved profitability
and customer loyalty through its commitment to customer service

. Since our first flight nearly

thirteen years ago, our commitment to bring humanity back to ai r travel has proven far more than
a marketing slogan

. JetBlue’s relentless focus on award

- winning customer service has been
widely acclaimed

. The loyalty of our customers, more than 26 million last year, has enabled
JetBlue to receive the prestigious JD Power A ward for Customer Satisfaction for an
unprecedented eighth year in a row. 17 JetBlue’s customer

- centric approach has enabled its
profitable growth and allowed JetBlue to become the fastest airline in United States aviation
history to achieve the rank s of “major” airline as classified by the Department.
JetBlue prides itself on delivering everyday fares coupled with a litany of standard

features that far exceed the extra services provided by other carriers for additional fee s. These
include: 1) no ove rbooking; 2) first checked bag free; 3) all one

- way fares; 4) pre

- assigned seats;

5 ) the most legroom in coach of any domestic carrier; 6 ) the youngest all

- jet mainline fleet of
any major carrier ; 18 7 ) unlimited snacks and drinks; 8 ) 136 channels of free entertainment 19 and

9 ) the award winning custom er service delivered by our 14,5 00 Crewmembers.
Today, JetBlue operates a fleet of 179 new larg e jet aircraft, comprising 126 Airbus A320
jets, each with 150 seats

, and 53 Embraer E190 jets, each with 100 seats . JetBlue currently
serves 75 markets, including 21 international destinations. 20 JetBlue’s consistent and controlled
growth since 2000 will continue as the fleet grows to 180 aircraft by the end of 2012, 190 aircraft
by year end 2013

, and 275 aircraft on firm order for delivery by 2021. 21 This growing firm order

17 See Exhibit B6

- 2012A

- 10 2 for a list of customer service awards won by JetBlue.
18 JetBlue has opted to configure its Airbus A320 fleet with only 150 seats, each with the most average legroom in coach of any domestic coach product. By contrast, for example, a Spirit Airlines’ Airbus A320 is configured w ith 178 coach seats, 19% more sea ts in the same aircraft operated by JetBlue, demonstrating one of the standard customer

- friendly attributes (legroom) offered by JetBlue to all of its customers.
19 Using its LiveTV service, JetBlue provides 136 channels of free entertainment, including 36 channels of premium television, 100 channels of XM radio and 4 on

- demand movie channels.
20 JetBlue’s current route map is attached as Exhibit B6

- 2012A

- 10 3 (depicting all the markets served by JetBlue including seasonal markets Martha’s Vineyard, Nantucket and Anchorage).
21 This fleet growth includes the introduction of the Airbus A321 in 2013 and the Airbus A320

- neo in 2018.13 book allows JetBlue to grow capacity in the markets where competition has stimulated additional
demand, further increasing the consumer benefit of its market entry.

IV. Jacksonville Is a Growing, Diversified Metropolitan Area Requiring More Frequent and Affordable Service to DCA.

Jacksonville is a growing and thriving market with a diversified economy. With a
steadily increasing population, Jacksonville is a major intermodal transportation hub.
Jacksonville has a thriving port for both domestic and international shipping and the cruise ship
industry. Many major colleges and universities, including the University of Florida, Florida
State University

, Florida A & M and Bethune

- Cookman University, which serve more than
230,000 students

, fall within Jacksonville’s catchment area. These institutions include research
universities with government grants requiring interface with federal agencies. Jacksonville is
also a major East Coast center of milita ry operations, including the Jacksonville Naval Air
Station, Mayport Naval Base, Kings Bay Submarine Base and the Florida National Guard
Headquarters

, as well as other military installations. These multifaceted connections between the

Jacksonville area an d the federal government require travel between the region and the preferred
airport in the nation’s capital, DCA.

Jacksonville is also a regional medical hub

, a center for financial and professional

services

, and a tourist destination. Golf is major attraction in the Jacksonville area, and the city
is home to the Professional Golfers Association (“PGA”) Tour Headquarters. Based on this
diversified economy, Jacksonville enjoys a higher median household income and a lower
unemployment rate than the rest of the state of Florida. Traffic at the Jacksonville International
Airport is very stable with minimal seasonality. All of these attributes suggest a strong need for
additional service to DCA, yet US Airways has c onsistently decreased capacity and increased

fares since Delta’s exit from the market.

V. JetBlue’s Application Satisfies the Statutory Criteria of 49 U.S.C. § 41718(b) That the Department Must Consider in Exemption Proceedings.

In 49 U.S.C. § 41718(b) , Congress established statutory criteria to direct the
Department’s decision in slot exemption proceedings. The Notice provided the following

statement of those five criteria:14 the Secretary [shall] distribute within

- perimeter slot exemptions in a mann er that promotes air transportation: (1) by new entrant air carriers and limited incumbent air carriers; (2) to communities without existing nonstop air transportation to DCA; (3) to small communities; (4) that will provide competitive nonstop air transpor tation on a monopoly nonstop route to DCA; or (5) that will produce the maximum competitive benefits, including low fares.

Notice at 1

- 2. JetBlue’s proposed DCA

- JAX service satisfies three of these criteria in a manner
that provides maximum public benefit s.

1. JetBlue Is a Limited Incumbent Carrier at DCA.

In the FAA Modernization Act of 2012, Congress defined a “ limited incumbent air

carrier” a s an air carrier that holds or operates fewer than 40 slots at DCA

. S ee 49 U.S.C. §
41714(h)(5), as amended by the FAA Modernization and Reform Act of 2012, Pub. L. No. 112

- 95, 126 Stat. 11 (Feb. 14, 2012). JetBlue satisfies this definition because it holds or operates 36

slots at DCA.

2. JetBlue Will Provide Competitive Nonstop Air Transportation on a Monopoly Nonstop Route.

As discussed at length in Section II, the grant of JetBlue’s application will introduce
competition on a significant route where US Airways has a monopoly. In Department
proceedings, the introduction of competition in a stifled market has b een a primary justification
for the award of slot exemptions. 22

3. JetBlue Will Provide Significant Competitive Benefits and Low Fares.

As discussed in Section II, JetBlue’s proposed DCA

- JAX service will have significant
competitive benefits. JetBlue forecas ts that fares will be reduced by 30% and traffic will be

stimulated by 50%. As the Department has stated in its most recent slot case, Order 2012

- 7

- 26,

the decision as to which criteria to apply and how to weigh them is and can be made on a case by

case b asis, depending on the facts of each case before the Department. JetBlue’s application

addresses the most important criteria for allocation of DCA slots, the introduction of new low

22 See, e.g., Order 2000

- 7

- 2 (Jul. 5, 2000) (awarding slot exemptions to Spirit to facilitate its proposal to provide “competitive nonstop air transportation on DCA monopoly nonstop routes by offering low

- fare service to compete with US Airways ’ monopoly”).15 fare service into a market that is presently monopolized by one carrier. The US Airways
monopoly service inflicts a significant cost on the traveling public in the form of higher fares and
reduced service. This harm can only be remedied by facilitating more competition when the
Department has the opportunity in proceedings su ch as this one.

The two criteria that JetBlue does not satisfy are of secondary importance given the
potential benefits of JetBlue’s Jacksonville service. First, criterion 2 (service to communities
without DCA service) is mutually exclusive with criterion 4 (introducing competition on a
monopoly route). Given the potential size of the JAX

- DCA market, where JetBlue proposes to

introduce service with a 150

- seat aircraft, the public benefit will be maximized by introducing
more capacity, more choice and more service at a lower cost. Second, although JetBlue does not
propose to serve a small community, that factor is outweighed by the fact that JetBlue will
introduce competition on a route where a significant number of travelers will benefit.

VI. Conclusion

For all the foregoing reasons, JetBlue respectfully request s that the Department grant its
application for two slot exemptions to facilitate its new competitive service between DCA and

JAX.

Dated: December 5, 2012 Respectfully submitted,

Robert C. Land Senior Vice President for Government Affairs and Associate General Counsel16 Certificate of Service

I, J. Parker Erkmann, hereby certify that a copy of the foregoing Application of JetBlue Airways Corporation was served this 5 th day of December , 2012 via email transmission on the following
persons:

dhainbach@ggh

- airlaw.com john.varley@virginamerica.com jyoung@yklaw.com bob.kneisley@wnco.com leslie.abbott@wnco.com howard.kass@usairways.com robert.wirick@aa.com francis.heil@aa.com james.kaleigh@aa.com Karine.faden@united.com dan.weiss@united.com Sascha.vanderbellen@delta.com john.fredericksen@suncoutry.com robert.cohn@hoganlovells.com marshall.sinick@squiresanders.com charles.donley@squiresanders.com quince.brinkley@mwaa.com Susan.Kurland@dot.gov Esta.Rosenberg@dot.gov Todd.Homan@dot.gov brian.ctr.meehan@ faa .gov fbavent@airlineinfo.com steve.grossman@flyjacksonville.com jegillick@zsrlaw.com jhfoglia@zsrlaw.com

and via First Class Mail:

Arnaldo Deleo General Manager Aviation Bureau Port Authority Government of Puerto Rico PO Box 362829 San Juan, PR 00936

- 2829

/s/ Parker Erkmann J. Parker Erkmann

# Exhibit B6

- 2012A

- 10 1 Docket DOT

- OST

- 2000

- 7182 Letters of SupportExhibit B6

- 2012A

- 10 2 Docket DOT

- OST

- 2000

- 7182 Page 1 of 8



## JetBlue Customer Service Awards

Year Award Source

2011 Best Airline Logo TV’ s NewNowNext Travel Awards
2011 Best Airline Website Booking Experience U.S. Air Travelers’ Choice Award

2011 Best U.S. Budget Airline About.com
2011 Excellent Web Service 2010 Compuware Gomez Web & Mobile Performance Awards
2011 Best Value Airline (Domestic), Most Customer Friendly Airline, and Best Coach Class Experience Travel 2011 Editor's Choice Awards

2011 Top Low Cost Airline fo r Customer Satisfaction JD Power and Associates

2010 Top Low Cost Airline for Customer Satisfaction JD Power and Associates

2010 Spot on list of Top Technology Innovators Across America Information Week 500

2010 Top Rated Large Domestic Airline' for Economy and 'Best In

- flight Entertainment' for Domestic Flights Zagat Airline Survey

2010 Best Cabin Ambiance Passenger Choice Awards , Airline Passenger Experience Association (APEX)
2010 #1 Airline Brand 2010 Brand Keys Cus tomer Loyalty Engagement Index
2010 CIO 100 Award Honoree CIO Magazine
2010 Best Concessions Program Design (T5/JFK) ARN's Best Airport and Concessionaires Awards
2010 Most Unique Services (T5/JFK) ARN's Best Airport and Concessionaires Awards
2010 Best Overall Concessions Program (T5/JFK) ARN's Best Airport and Concessionaires Awards
2010 Best Concessions Management Team (T5/JFK) ARN's Best Airport and Concessionaires Awards
2010 Best Coach

- Class Experience SmarterTravel Editors' Choice Awards
2010 Most Customer

- Friendly Airline SmarterTravel Editors' Choice Awards
2010 Most Pet

- Friendly Airline for Carry

- on Pets SmarterTravel Editors' Choice Awards

2009 Best Airline Brand 2009 Brand Keys Cus tomer Loyalty Engagement IndexExhibit B6

- 2012A

- 10 2 Docket DOT

- OST

- 2000

- 7182 Page 2 of 8



## JetBlue Customer Service Awards

Year Award Source

2009 Best Environmental Campaign

- Jetting to Green Cause Marketing Forum

2009 Best Rated Large Domestic Airline in the Economy Category Zagat Airline Survey

2009 #1 Airline Brand 2009 Brand Keys Cus tomer Loyalty Engagement Index
2009 Richard A. Griesbach Award of Excellence Winner ACI

- NA 2009 Airport Concessions

2009 #1 U.S. Routes/Single

- Class Service Airline Condé Nast Traveler

2009 Top

- Rated Large Domestic Airline

- Economy Seating Zagat Airline Survey

2009 Best In

- Flight Entertainment

- Domestic Zagat Airline Survey
2009 5th Annual Extra Miles Awards Budget Travel Magazine
2009 CIO 100 Award Honoree CIO Magazine
2009 Top Low Cost Airline for Customer Satisfaction J.D. Power and Associates

2009 AIGA Corporate Leadership Award AIGA

- The Professional Association for Design
2008 Best Large U.S. Economy Class Zagat Airline Survey
2008 Best Inflight Entertainment Zagat Airline Survey
2008 Most Eco

- Friendly Zagat Airline Survey
2008 Silver Halo

- Best Environmental Campaign

- Jetting t o Green Cause Marketing Forum

2008 Best In

- Seat Comfort SmarterTravel Readers' Choice Awards
2008 Best Onboard Entertainment, Domestic Airline SmarterTravel 2008 Readers' Choice Awards
2008 Top Low Cost Airline for Customer Satisfaction J.D. Power and Associates

2007 Best Domestic Airline Condé Nast Traveler Readers' Choice Awards
2007 Top Low Cost Airline for Customer Satisfaction J.D. Power and Associates

2007 Best North American Low Cost Airline Skytrax World Airline Awards
2007 World's Most Reliable A320 Fleet Airbus Operational Excellence AwardsExhibit B6

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## JetBlue Customer Service Awards

Year Award Source

2007 #1 Airline Brand 2007 Brand Keys Cus tomer Loyalty Engagement Index
2007 Best Low Cost/No Frills Airline OAG, 2007 Airline of the Year Awards
2007 Leading Provider of Domestic Airfare Deals Travelzoo Awards

2007 Best U.S. Airline Airline Quality Ranking Survey
2007 #2 rated airline University of Nebraska at Omaha Aviation Institute and W. Frank Barton School of Business at Wichita State University
2007 Best Domestic Airline for Value Travel + Leisure, World's Best Values Awards
2007 Most Admired Companies Fortune magazine, #3 rated airline
2007 Best Airline for Customer Satisfaction Market Metrix
2006 Best Domestic Airline Condé Nast Traveler, Readers' Choice Awards

2006 Extra Mile Award (shut

- eye/snack bar services) Frommer's Budget Travel

2006 Top U.S. Airline for Consumer Demand Kanbay Research Institute 2006 Travel Demand Today Report
2006 Best Domestic Airline Travel + Leisure World's Best Values Awards
2006 Best Domestic Airline for Value Travel + Leisure, 2006 World's Best Values Awards
2006 #1 Airline Brand 2006 Brand Keys Cus tomer Loyalty Engagement Index
2006 Highest Low

- Cost Carrier Customer Satisfaction J.D. Power and Associates

2006 Best U.S. Airline Airline Quality Ranking Survey, University of Nebraska at Omaha Aviation Institute and W. Frank Barton School of Business at Wichita State University
2006 Best Low Cost/No Frills Airline OAG Airline of the Ye ar Awards
2006 Best Airline Value Entrepreneur Magazine
2006 Passenger Service Award Air Transport World Magazine
2005 Best Value for Cost Condé Nast Traveler Business Travel AwardsExhibit B6

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## JetBlue Customer Service Awards

Year Award Source

2005 Best Low

- Cost Carrier Condé Nast Traveler Business Travel Awards
2005 Best Domestic Airline Condé Nast Traveler Readers' Choice Awards
2005 Best Airline for Economy Class Global Traveler magazine
2005 Best Low

- Cost Carrier Global Traveler magazine
2005 #1 Airline Brand 2005 Brand Keys Cus tomer Loyalty Engagement Index
2005 #2 Domestic Airline Zagat Airline Survey
2005 Great Gay Marketing Award Out & About Travel Magazine Travel Awards
2005 #10 Top Performing Medium Airline Aviation Week & Space Technology Magazine Top

- Performing Companies
2005 #17 Most Improved Medium Airline Aviation Week & Space Technology Magazine, 2005 Top

- Performing Companies
2005 #47 & 48 Reasons to Love Your Country GQ Magazine, "62 Reasons to Love Your Country"
2005 Silver Award (JetBlue's Self

- Service Check

- In Kiosk) Business Week Magazine, 2005 Annual Design Awards
2005 #25 JetBlue/Sky's The Limit Wired Magazine, The Wired 40 "masters of technology and innovation"
2005 Best Branding The Association of Travel Marketing Executives (ATME), 2005 Atlas Awards
2005 World's Best Low

- Cost Airline Skytrax Airline of the Year Survey
2005 #2 Airline in North America Skytrax Airline of the Year Survey
2005 Top

- Hospitality Airline Market Metrix Hospitality Index
2005 Best Airline Quality The Wall Street Journal Airlin e Quality Survey
2005 Best Airline Service The Associated Press, 2005 Annual Survey
2005 Corporate Community Partnership Award American Red Cross

2005 Best U.S. Airline Customer Satisfaction J.D. Power and Associates
2005 Best Domestic Airline North American Travel Journalists Association
2005 Best Value for Cost Condé Nast Traveler Business TravelExhibit B6

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## JetBlue Customer Service Awards

Year Award Source

Awards
2005 Great Gay Marketing Award Out & About Travel Magazine Travel Awards
2005 #10 Top Performing Medium Airline Aviation Week & Space Technology Magazine Top

- Performing Companies
2005 #17 Most Improved Medium Airline Aviation Week & Space Technology Magazine Top

- Performing Companies
2005 Silver Award (JetBlue's Self

- Service Check

- In Kiosk) Business Week Magazine Annual Design Awards
2005 JetBl ue/Sky's The Limit Wired Magazine, The 40 "masters of technology and innovation"
2005 Best Branding The Association of Travel Marketing Executives (ATME) Atlas Awards
2005 World's Best Low

- Cost Airline Skytrax Airline of the Year Survey
2005 #2 Airline in North America Skytrax Airline of the Year Survey
2005 Top

- Hospitality Airline Market Metrix Hospitality Index
2005 Best Airline Quality The Wall Street Journal Airline Quality Survey
2005 Best Airline Service The Associated Press Annual Survey
2005 Corporate Community Partnership Award American Red Cross

2005 Best U.S. Airline Airline Quality Ranking Survey, University of Nebraska at Omaha Aviation Institute and W. Frank Barton School of Business at Wichita State University
2005 Best U.S. Airline Customer Satisfaction J.D. Power and Associates Reports, 2005 Airline Satisfaction Index Study
2005 Best Domestic Airline North American Travel Journalists Association
2004 #1 Airline Brand 2004 Brand Keys Cus tomer Loyalty Engagement Index
2004 Best U.S. Service Business 2.0, 2004 Omaha Aviation Institute's Quality Ranking Survey
2004 Best Corporate Service USTA/Eastern Corporate Service
2004 Best U.S. Airline Airline Quality Ranking Survey, University of Nebraska at Omaha Aviation Institute and W. Frank Barton School of Business atExhibit B6

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## JetBlue Customer Service Awards

Year Award Source
Wichita State University
2004 Best Domestic Airline Condé Nast Traveler, 2004 Readers' Choice Awards
2004 Best Domestic Airline Condé Nast Traveler Business Travel Awards
2004 Best Value for Cost Condé Nast Traveler B usiness Travel Awards
2004 #2 Domestic Airline Travel & Leisure World's Best Awards
2004 #2 Domestic Airline Service Travel & Leisure World's Best Service Readers' Poll Awards
2004 Best Domestic Airline North American Travel Journalists Association, 5

- Star Award
2004 North America's Leading Budget Airline 11th Annual World Travel Awards
2004 Top 5 Domestic Airline Departures Readers' Favorite Survey
2004 Best Low Cost Carrier in the World Global Traveler Magazine
2004 Best Low Cost Carrier (Second Place) Executive Travel Magazine
2004 Best in Executive Travel Executive Travel Magazine
2004 Airline Excellence Award, North America Skytrax, 2004 Airline of the Year Survey

2004 Best Low Cost Airline Skytrax Airline of the Year Survey
2004 Best Cabin Staff, North America Skytrax Airline of the Year Survey
2004 Best Airline New York Press, Best of Manhattan Readers' Poll
2004 Favorite U.S. Airline Salon.com, Readers' Choice
2004 Most Wanted List Gotham
2004 Best Company in North America Global Finance Magazine
2004 Best CFO (John Owen) Institutional Investor Magazine
2004 Airline Customer Loyalty Award Brandweek
2004 Corporate Service Award United States Tennis Association, Eastern Corporate Service Award
2003 Best Domestic Airline Condé Nast Traveler, 2003 Readers' Choice Awards
2003 Best Value for Cost Condé Nast Traveler, 2003 Readers' Choice Awards
2003 Best Domestic Airline North American Travel Journalists Association, Five

- Star AwardExhibit B6

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## JetBlue Customer Service Awards

Year Award Source

2003 #1 Airline Brand Brand Keys Cus tomer Loyalty Engagement Index
2003 #2 Domestic Airline Travel & Leisure World's Best Awards
2003 Top 5 Domestic Airline Departures, Readers' Favorite Survey
2003 #3 World's Best Low Cost Airline (Best U.S. Low Cost Airline) Business Traveler World's Best Airlines Awards
2003 Best Budget Airline 10th Annual World Travel Awards
2003 Best US Airline (Non

- Major) Business Travel News Airline Survey
2003 Best Low Cost Airline Entrepreneur Magazine
2003 Best Low Cost Airline Skytrax Airline of the Year Survey
2003 Best Cabin Staff, North America Skytrax Airline of the Year Survey
2003 Airline of the Year Airfinance Journal Deal of the Year
2003 North American Corporate Finance Deal of the Year Airfinance Journal Deal of the Year

2003 Airline Customer Loyalty Award Brandweek
2003 IPO of the Year Corporate Finance Magazine
2003 Marketing Award Airline Business Strategy Award
2003 Editors' Choice Travel

- Holiday
2003 Outstanding Inflight Entertainment Onboard Services Onboard Services Awards
2003 Outstanding Safety Video Onboard Services Onboard Services Awards
2002 Best Domestic Airline Condé Nast Traveler, 2002 Readers' Choice Awards
2002 Best Domestic Airline, coach Condé Nast Traveler, 2002 Readers' Choice Awards
2002 Best Domestic Airline, Value For Cost Condé Nast Traveler, 2002 Readers' Choice Awards
2002 Best Domestic Airline North American Travel Journalists Association, Five

- Star Award
2002 #2 Domestic Airline Travel and Leisure, 2002 World's Best Awards
2002 Best Low

- Cost Carrier (Runner

- Up) Business Traveler Best in Business Travel Awards
2002 "It" Airline Entertainment Weekly It List
2002 Editor's Choice WorthExhibit B6

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## JetBlue Customer Service Awards

Year Award Source

2002 Marketer of the Year Advertising Age
2002 #4 Brand of the Year brandchannel.com, 2002 Readers' Choice
2002 Finance Award Airline Business Airline Strategy Awards
2002 Market Development Award Air Transport World Industry Achievement Awards
2002 Best Overall Airline Onboard Services Onboard Service Awards
2002 Best Inflight or Onboard Service Onboard Services Onboard Service Awards
2002 Best Onboard Entertainment Onboard Services Onboard Service Awards
2002 Best Uniforms (2nd Place) Onboard Services, 2002 Onboard Service Awards
2001 Best Domestic Airline, Coach Condé Nast Traveler Business Travel Awards
2001 Best Domestic Airline North American Travel Journalists Association, Five

- Star Award
2001 #2 Domestic Airline Condé Nast Traveler Reader's Choice Awards
2001 #2 Domestic Airline Zagat Airline Survey
2001 Best New Airline Money
2001 Favorite U.S. Airline Orange County Register/Knight Ridder
2001 Seal of Approval Diversion
2001 "A" Rating Planetfeedback
2001 #2 Airline Epinions.com
2000 "It" Airline Vanity Fair It ListExhibit B6

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## JetBlue Route Map