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                        The Strategic Highway Safety Plan Implementation Process Model


            
            In This Section
        Highway Safety Improvement Program (HSIP)
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                Key Strategies
FHWA_SHSP_IPM_KeyStrats_All.pdf (177.49 KB)


Chapter 2 – Leadership, Collaboration, and Communication

Key Leadership, Collaboration, and Communication Strategies:

Assign leaders who are credible, accountable, and have excellent interpersonal and organizational skills.
	Meet with new leaders to brief them on their role in supporting the SHSP and to persuade them to get involved.
	Establish multidisciplinary collaborative efforts involving the 4E’s of safety.
	Clearly and broadly communicate the SHSP vision, mission, and goals to all partners and stakeholders.
	Use peer exchanges to learn from the experiences of other States.
	Incorporate safety collaboration performance objectives into the position descriptions of those involved in SHSP implementation.
	Establish a regime where the chairperson for the regularly scheduled highlevel safety meetings rotates among the various stakeholder groups.Chapter 3 – Collecting, Analyzing, and Sharing Data

Key Data Collection, Analysis, and Sharing Strategies:

Conduct initial research into a range of available data sources.
	Collect relevant data necessary to defi ne safety needs and support decisionmaking processes.
	Prepare a traffi c records improvement strategic plan and data collection task forces or committees.
	Provide training in the collection, analysis, and use of safety data.
	Use data to select and implement appropriate systemic improvements to the transportation network and identify projects to improve safety at high-crash locations.
	Use data to monitor and evaluate the outcomes and results of safety projects and programs.
	Use data to justify the need for resources to support implementation of safety projects and programs.
	Establish data sharing protocols to ensure all stakeholders are working from the same data sets and have access to the data they need.
	Allow State and local agency partners to query safety data directly.Chapter 4 – Emphasis Area Action Plans

Key Emphasis Area Action Plan Strategies:

Develop detailed action plans for each strategy in your SHSP.
	Identify a facilitator to assist emphasis area teams in achieving consensus on action plan elements.
	Identify performance measures as a basis for monitoring and evaluation and assign responsibilities to support accountability.
	Assign responsibilities to support accountability.
	Review and amend action plans as you proceed with implementation.
	Provide emphasis area team members with a copy of the IPM.Chapter 5.1 – Long-Range Transportation Plans and Transportation Improvement Programs

Key Integration Strategies – LRTP and S/TIP

Meet with planning offi cials at the DOT and MPO levels to discuss how to incorporate safety considerations into project selection and prioritization activities.
	Participate in DOT and MPO visioning exercises to ensure safety is explicitly addressed.
	Develop prototype vision statements that include safety language for presentation at DOT and MPO visioning exercises, MPO board meetings, public involvement meetings, and other forums to raise awareness.
	Encourage the adoption of SHSP goals, objectives, and performance measures.
	Provide the results of research and analysis conducted during the SHSP development process to identify strategies and projects for inclusion in LRTPs and S/TIPs.
	Offer to serve on committees and teams that prepare and influence transportation plans.
	Support MPO transportation safety planning forums to review crash data, introduce the SHSP, and discuss how safety can be integrated into their planning documents.
	Attend statewide and local MPO board meetings to encourage a focus on safety.
	Encourage MPOs to establish safety committees, adopt safety resolutions in support of the SHSP, and develop regional safety action plans reflecting appropriate elements from the SHSP.
	Encourage and participate in the establishment of project prioritization weighting or ranking schemes that explicitly address safety considerations.
	Encourage MPOs to use the SHSP emphasis areas as a source for programs in their annual Unified Planning Work Programs.
	Ask the DOT and MPOs to require explicit documentation showing how S/TIP projects utilizing HSIP funds are directly linked to the SHSP.
	Use peer exchanges to learn from the experiences of other States.Chapter 5.2 – Highway Safety Improvement Programs

Key Integration Strategies – HSIP

Program HSIP funding to implement strategies aligned with the SHSP emphasis areas.
	Familiarize the SHSP team with the HSIP Manual.
	Participate in FHWA’s HSIP Assessment Toolbox.
	Identify the infrastructure-related emphasis areas in the SHSP.
	Develop policies and procedures to ensure the SHSP is considered during project prioritization.
	Encourage a systems approach for implementing proven effective countermeasures.
	Engage safety stakeholders and other partners to ensure more comprehensive and effective multidisciplinary solutions.
	Train local governments, MPOs, and consultants in safety analysis techniques and countermeasure selection.
	Use the SHSP process to review and evaluate the safety impacts of projects proposed by DOT Districts.
	Reserve funds specifi cally for projects that align with the SHSP.
	Mainstream safety features (i.e., rumble strips, etc.) into the scope of general construction projects to conserve scarce safety funds.
	Provide technical assistance and traffi c engineering expertise to locals.Chapter 5.3 – Highway Safety Plans

Key Integration Strategies – HSP

Ensure personnel working on SHSP and related programs and projects are familiar with HSP performance measures.
	Conduct data analysis to focus on the greatest problem areas consistent with the SHSP emphasis area identifi cation process.
	Focus the grant development and selection process on priority problem areas consistent with SHSP emphasis areas and strategies, e.g., revise grant solicitation announcements to include SHSP priorities.
	Bring multiple agencies together during the programming process to improve project selection and ensure consistency with SHSP priorities and strategies.
	Provide grant funds to local coalitions, nonprofits, and advocacy organizations to address issues specific to their jurisdictions and areas of expertise.
	Use peer exchanges to learn from the experiences of other States.Chapter 5.4 – Commercial Vehicle Safety Plans

Key Integration Strategies – CVSP

Ensure personnel working on SHSP and related programs and projects are familiar with MCSAP requirements.
	Identify SHSP emphasis areas and/or strategies related to CMVs and include them as State-specific objectives within the CVSP.
	Use data for problem identifi cation consistent with the SHSP.
	Incorporate SHSP education and enforcement strategies into the CVSP (i.e., safety belts, aggressive driving, work zones, etc.).
	Encourage State trucking associations and commissions to collaborate with a broad range of safety stakeholders.
	Collaborate with law enforcement, motor vehicle administrators, and engineers to develop joint training and campaign programs.
	Develop an Award for Excellence in Commercial Vehicle Safety, in collaboration with the State Association of Chiefs of Police to acknowledge local law enforcement agencies.
	Integrate safety and SHSP elements into the State and local freight planning processes.
	Reach out to local stakeholders by training, certifying, and collaborating with them on CMV inspection programs.

Chapter 6 – Marketing

Key Marketing Strategies

Develop a Statewide strategic marketing plan.
	Address overall transportation safety rather than just the SHSP document.
	Brand the effort with a unique identity.
	Gain support from new safety stakeholders.
	Use newsletters and safety summits to keep stakeholders interested and active.
	Educate the public and elected offi cials about the SHSP and safety issues.
	Provide opportunities to highlight different aspects of the SHSP through news media.
	Coordinate media and communications messaging among all SHSP partners.
	Prepare materials to distribute through public relations channels and earned media.

Chapter 7– Monitoring, Evaluation, and Feedback

Key Monitoring, Evaluation, and Feedback Strategies

Establish a timeline for reviewing and updating the SHSP, identifying key data inputs, reporting cycles, and other schedules (e.g., STIP) with which the review should be coordinated.
	Monitor the implementation effort and issue periodic, standardized progress reports for each emphasis area.
	Use a tracking tool, at least a spreadsheet, to organize and manage the monitoring process and to formalize reporting and sharing of information.
	Use data-driven evaluation techniques and collect baseline data prior to implementation; consult standard data collection and analysis references as necessary to ensure credible results.
	Define performance objectives that determine what constitutes “success” prior to countermeasure selection and implementation.
	Select suitable performance measures that are clearly related to performance objectives to make sure the appropriate data are collected pre-and postimplementation.
	Make sure the SHSP implementation team is familiar with safety-related performance measuring tools.
	Use the results of monitoring and evaluation to identify opportunities to update or revise the SHSP.
      
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                Book:The Strategic Highway Safety Plan Implementation Process Model
              SHSP IMP Overview
                Chapter 1 Overview of the Essential Eight Components
                Chapter 2 Leadership, Collaboration, and Communication
                Chapter 3 Collecting, Analyzing, and Sharing Data
                Chapter 4 Emphasis Area Action Plans
                Chapter 5 Integration into Other Transportation Plans and Programs
                Chapter 6 Marketing
                Chapter 7 Monitoring, Evaluation, and Feedback
                Resources
                Glossary
                SHSP IPM Case Studies
                Key Strategies
                Checklists U.S. DEPARTMENT OF TRANSPORTATION

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