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                        Final Detailed Findings Report for Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the US


            
            In This Section
        Pedestrian & Bicyclist Safety
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                                Community Led Pedestrian and Bicycle Resources
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                Section 14. Conclusion
The reports and campaigns reviewed provide insight into the development of the Marketing Plan. Although some reports and campaigns did not address pedestrian and bicycle s afety, the information about what types of messages and media are effective is still pertinent. Based on this review, the following recommendations are made:

At the local level, identify the target audience, such as recent immigrants or parents of young children. Also, determine what the messages need to address (for example, public awareness of safety or unsafe behaviors). Then develop message content and delivery mechanisms that are appropriate for the audience.
	Incorporate a family perspective into the messages.
	Use a variety of media, such as television and fotonovelas, to deliver messages about pedestrian and bicycle safety.
	Disseminate messages in both Spanish and English.
      
  Book traversal links for Section 14. Conclusion
      ‹ Section 13. Traffic Safety in Latino Communities: National Program to Design Effective Multi-Media Campaigns to Reduce Motor Vehicles Crashes in Communities of Recent Latino Immigrants – Focus Group Results with Latino Immigrants in Three U.S. Cities
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                    Section 15. Bibliography ›
                
                Book:Final Detailed Findings Report for Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the US
              SECTION 1 INTRODUCTION
                Section 2. Highway Safety Needs of U.S. Hispanic Communities: Issues and Strategies
                Section 3. Hispanic Pedestrian and Bicycle Safety: Report of Focus Group Discussions in Washington, New York, Miami, and Los Angeles
                Section 4. The Pedestrian and Bicyclist Highway Safety Problem as It Relates to the Hispanic Population in the United States
                Section 5. Pedestrian Safety Program for Hispanic Populations
                Section 6. Pedestrian Safety Campaign Planner: A Step-by-Step Guide and Materials to Implement a Public Information and Education Campaign for Pedestrian Safety
                Section 7. ¡Yo camino – yo cuento!
                Section 8. Mecklenburg Safe Communities Program – Campaign to Reduce Drinking and D iving Among Latinos in the Community
                Section 9. Corazón di mi vida – Preliminary Findings: Yearlong Pilot Test
                Section 10. Street Smart 2004 Campaign, Washington, DC
                Section 11. The Madrina-Padrino Public Safety Project
                Section 12. Traffic Safety in Communities of Color
                Section 13. Traffic Safety in Latino Communities: National Program to Design Effective Multi-Media Campaigns to Reduce Motor Vehicles Crashes in Communities of Recent Latino Immigrants – Focus Group Results with Latino Immigrants in Three U.S. Cities
                Section 14. Conclusion
                Section 15. Bibliography U.S. DEPARTMENT OF TRANSPORTATION

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