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                                                                    Exhibit 10.4



                        TECHNICAL CONSUMER PRODUCTS, INC.

                      NON-QUALIFIED STOCK OPTION AGREEMENT


         This AGREEMENT (this "Agreement") is entered into by and between
Technical Consumer Products, Inc., a Delaware corporation (the "Company"), and
James R. Coleman (the "Optionee") on January 11, 2002.

1.       EFFECTIVENESS/OPERATION OF AGREEMENT. This Agreement will be effective
         and binding immediately upon its execution but the stock option grant
         evidenced hereby shall not be operative until the date (the "Date of
         Grant") of the consummation of the Company's first public offering
         conducted by a nationally recognized underwriter pursuant to an
         effective registration statement filed under the Securities Act of
         1933, as amended, covering the offer and sale of the Company's equity
         securities, in whole or in part, for the account of the Company (the
         "Initial Public Offering").

2.       GRANT OF STOCK OPTION.

         (a)      Subject to and upon the terms, conditions, and restrictions
                  set forth in this Agreement and in the Company's Amended and
                  Restated 2001 Equity Plan (the "Plan"), the Company grants to
                  the Optionee as of the Date of Grant a stock option (the
                  "Option") to purchase 19 shares (the "Optioned Shares") of
                  common stock, par value $0.001 per share, of the Company (the
                  "Common Shares"), subject to adjustment as provided in Section
                  14 (including, without limitation, upon any stock split
                  occurring in connection with the Initial Public Offering). The
                  Option may be exercised from time to time in accordance with
                  the terms of this Agreement.

         (b)      The price at which each of the Optioned Shares may be
                  purchased pursuant to the Option shall be the price at which
                  each Common Share (or such other equity security) is sold to
                  the public in the Initial Public Offering, after giving effect
                  to any stock split occurring in connection with the Initial
                  Public Offering, subject to further adjustment as hereinafter
                  provided (the "Option Price").

         (c)      The Option is intended to be a non-qualified stock option and
                  shall not be treated as an "incentive stock option" within the
                  meaning of that term under Section 422 of the Code, or any
                  successor provision thereto.

3.       TERM OF OPTION. The term of the Option shall commence on the Date of
         Grant and, unless earlier terminated in accordance with Section 7
         hereof, shall expire ten (10) years from the Date of Grant (the date on
         which the Option terminates being referred to herein as the "Expiration
         Date").


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4.       RIGHT TO EXERCISE. Subject to Section 7 and Section 8 hereof, the
         Option will become exercisable in full six months after the Date of
         Grant if the Optionee remains continuously employed by the Company
         until such time. After the Option becomes exercisable, it may be
         exercised from time to time prior to the Expiration Date. To the extent
         the Option is exercisable, it may be exercised in whole or in part. In
         no event shall the Optionee be entitled to acquire a fraction of one
         Optioned Share pursuant to the Option. The Optionee shall be entitled
         to the privileges of ownership with respect to Optioned Shares
         purchased and delivered to the Optionee upon the exercise of all or
         part of the Option.

5.       OPTION NONTRANSFERABLE. The Option granted hereby shall be neither
         transferable nor assignable by the Optionee other than by will or by
         the laws of descent and distribution and may be exercised, during the
         lifetime of the Optionee, only by the Optionee, or in the event of his
         or her legal incapacity, by his or her guardian or legal representative
         acting on behalf of the Optionee in a fiduciary capacity under state or
         foreign law and court supervision.

6.       NOTICE OF EXERCISE; PAYMENT. To the extent then exercisable, this
         Option may be exercised by written notice to the Company stating the
         number of Optioned Shares for which the Option is being exercised and
         the intended manner of payment. Payment equal to the aggregate Option
         Price of the Optioned Shares for which the Option is being exercised
         shall be tendered in full with the notice of exercise to the Company in
         cash in the form of currency or check or other cash equivalent
         acceptable to the Company. The Optionee may also tender the Option
         Price by (i) the actual or constructive transfer to the Company of
         nonforfeitable, nonrestricted Common Shares that have been owned by the
         Optionee for more than six months prior to the date of exercise, or
         (ii) by any combination of the foregoing methods of payment, including
         a partial tender in cash and a partial tender in nonforfeitable,
         nonrestricted Common Shares. Nonforfeitable, nonrestricted Common
         Shares that are transferred by the Optionee in payment of all or any
         part of the Option Price shall be valued on the basis of their Market
         Value per Share. After the Initial Public Offering, the requirement of
         payment in cash shall be deemed satisfied if the Optionee makes
         arrangements that are satisfactory to the Company with a broker that is
         a member of the National Association of Securities Dealers, Inc. to
         sell on the exercise date a sufficient number of Optioned Shares that
         are being purchased pursuant to the exercise, so that the net proceeds
         of the sale transaction will at least equal the amount of the aggregate
         Option Price plus payment of any applicable withholding taxes, and
         pursuant to which the broker undertakes to deliver to the Company the
         amount of the aggregate Option Price plus payment of any applicable
         withholding taxes on a date satisfactory to the Company, but not later
         than the date on which the sale transaction will settle in the ordinary
         course of business. As a further condition precedent to the exercise of
         the Option, the Optionee shall comply with all regulations and
         requirements of any regulatory authority having control of, or
         supervision over, the issuance of Common Shares and in connection
         therewith shall execute any documents that the Board of Directors of
         the Company or any committee of the Board (the "Board"), shall in its
         sole discretion deem necessary or advisable. The date of the Optionee's
         written notice shall be the exercise date.


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7.       TERMINATION OF AGREEMENT.

(a)              This Agreement and the Option granted hereby shall terminate
         automatically and without further notice on the earliest of the
         following dates:

                  (i)      One (1) year after the Optionee's retirement at or
                           after age 65;

                  (ii)     One (1) year after the Optionee's death if such death
                           occurs while the Optionee is employed by the Company
                           or any Subsidiary;

                  (iii)    One (1) year after the Optionee's permanent and total
                           disability, if the Optionee becomes permanently and
                           totally disabled while an employee of the Company or
                           any Subsidiary;

                  (iv)     Except as provided otherwise under Section 7(b)
                           below, thirty (30) calendar days after the Optionee
                           ceases to be an employee of the Company and the
                           Subsidiaries for any reason other than as described
                           in Section 7(a)(i), 7(a)(ii) or 7(a)(iii) hereof; or

                  (v)      the Expiration Date.

         (b)      In the event that the Optionee's employment is terminated for
                  just cause, this Agreement shall terminate at the time of such
                  termination notwithstanding any other provision of this
                  Agreement and the Optionee's option will cease to be
                  exercisable to the extent exercisable as of such termination
                  and will not become exercisable after such termination. For
                  purposes of this provision, "just cause" shall mean, with
                  respect to an Optionee, "just cause," "cause" or a word or
                  phrase of similar import as defined in any employment,
                  severance or other agreement between the Company or any
                  Subsidiary and the Optionee, or if there is no such agreement
                  in effect that contains a definition of "just cause," "cause"
                  or a word or phrase of similar import, "just cause" shall mean
                  that the Optionee shall have committed prior to termination of
                  employment any of the following acts:

                  (i)      an intentional act of fraud, embezzlement, theft, or
                           any other material violation of law;

                  (ii)     intentional wrongful damage to material assets of the
                           Company or any Subsidiary;

                  (iii)    intentional wrongful disclosure of material
                           confidential information of the Company or any
                           Subsidiary;

                  (iv)     intentional wrongful engagement in any competitive
                           activity that would constitute a material breach of
                           the duty of loyalty to the Company or any Subsidiary;

                  (v)      intentional breach of any stated material employment
                           policy of the Company or any Subsidiary; or


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                  (vi)     the repeated failure of Optionee to timely perform
                           Optionee's duties reasonably requested by the Company
                           or to comply with reasonable directives of the
                           Company after having been given notice thereof.

         (c)      This Agreement shall not be exercisable for any number of
                  Optioned Shares in excess of the number of Optioned Shares for
                  which this Agreement is then exercisable, pursuant to Sections
                  4 and 8 hereof, on the date of termination of employment. For
                  the purposes of this Agreement, the continuous employment of
                  the Optionee with the Company shall not be deemed to have been
                  interrupted, and the Optionee shall not be deemed to have
                  ceased to be an employee of the Company, by reason of the
                  transfer of his or her employment among the Company and the
                  Subsidiaries or a leave of absence approved by the Board.

8.       ACCELERATION OF OPTION. Notwithstanding Section 4 hereof, after the
         Date of Grant the Option granted hereby shall become immediately
         exercisable in full in the event of (a) a Change in Control; (b) the
         Optionee's retirement at or after age 65; (c) the death of the Optionee
         if such death occurs while the Optionee is employed by the Company or
         any Subsidiary; or (d) the Optionee's permanent and total disability if
         the Optionee becomes permanently and totally disabled while an employee
         of the Company or any Subsidiary.

9.       STOCK CERTIFICATES. Upon receipt of the Option Price, the Company shall
         mail or deliver to the Optionee, as promptly as practicable, a stock
         certificate or certificates representing the Optioned Shares being
         exercised and for which payment of the Option Price has been received.

10.      NO EMPLOYMENT CONTRACT. Nothing contained in this Agreement shall
         confer upon the Optionee any right with respect to continuance of
         employment by the Company or any subsidiary of the Company, nor limit
         or affect in any manner the right of the Company or any subsidiary of
         the Company to terminate the employment or adjust the compensation of
         the Optionee.

11.      DEATH OF OPTIONEE. If the Optionee dies on or before the Expiration
         Date, this Option shall be exercisable by the person to whom such
         Option is transferred by will or the laws of descent and distribution,
         within, but only within, the period specified in Section 7(a) hereof,
         but in no event after the Expiration Date. Except as otherwise
         indicated by the context, the term "Optionee," as used in this Option,
         shall be deemed to include the estate of the Optionee and any person
         who acquires the right to exercise this Option by bequest or
         inheritance or otherwise by reason of the death of Optionee.

12.      TAXES AND WITHHOLDING. To the extent that the Company shall be required
         to withhold any federal, state, local or foreign taxes in connection
         with the exercise of the Option, and the amounts available to the
         Company for such withholding are insufficient, it shall be a condition
         to the exercise of the Option that the Optionee shall pay such taxes or
         make provisions that are satisfactory to the Company for the payment
         thereof. The Optionee may elect to satisfy all or any part of any such
         withholding obligation by (a) surrendering to the Company a portion of
         the Optioned Shares that are issued or transferred to the Optionee upon
         the exercise of the Option, and the Optioned Shares so surrendered by
         the


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         Optionee shall be credited against any such withholding obligation at
         the Market Value per Share of such shares on the date of such surrender
         or (b) utilizing the broker assistance arrangement provided in Section
         6.

13.      COMPLIANCE WITH LAW. The Company shall make reasonable efforts to
         comply with all applicable federal and state securities laws; PROVIDED,
         HOWEVER, notwithstanding any other provision of this Agreement, the
         Option shall not be exercisable if the exercise thereof would result in
         a violation of any such law.

14.      ADJUSTMENTS. The Board may make or provide for such adjustments in the
         number of Optioned Shares covered by the Option, in the Option Price
         applicable to the Option, and in the kind of shares covered thereby, as
         the Board, in its sole discretion, exercised in good faith, may
         determine is equitably required to prevent dilution or enlargement of
         the Optionee's rights that otherwise would result from (a) any stock
         dividend, stock split, combination of shares, recapitalization, or
         other change in the capital structure of the Company, (b) any merger,
         consolidation, spin-off, split-off, spin-out, split-up, reorganization,
         partial or complete liquidation, or other distribution of assets or
         issuance of rights or warrants to purchase securities, or (c) any other
         corporate transaction or event having an effect similar to any of the
         foregoing. In the event of any such transaction or event, the Board, in
         its discretion, may provide in substitution for the Option such
         alternative consideration as it may determine to be equitable in the
         circumstances and may require in connection therewith the surrender of
         the Option.

15.      AVAILABILITY OF COMMON SHARES. The Company shall at all times until the
         expiration of the Option reserve and keep available, either in its
         treasury or out of its authorized but unissued Common Shares, the full
         number of Optioned Shares deliverable upon the exercise of the Option.

16.      AMENDMENTS. Any amendment to the Plan shall be deemed to be an
         amendment to this Agreement to the extent that the amendment is
         applicable hereto; PROVIDED, HOWEVER, that no amendment shall adversely
         affect the rights of the Optionee under this Agreement without the
         Optionee's consent.

17.      SEVERABILITY. In the event that one or more of the provisions of this
         Agreement shall be invalidated for any reason by a court of competent
         jurisdiction, any provision so invalidated shall be deemed to be
         separable from the other provisions hereof, and the remaining
         provisions hereof shall continue to be valid and fully enforceable.

18.      RELATION TO THE PLAN. This Agreement is subject to the terms and
         conditions of the Plan. In the event of any inconsistency between the
         provisions of this Agreement and the Plan, the Plan shall govern.
         Capitalized terms used herein without definition shall have the
         meanings assigned to them in the Plan. The Board acting pursuant to the
         Plan, or any duly authorized committee thereof, as constituted from
         time to time, shall, except as expressly provided otherwise herein,
         have the right to determine any questions which arise in connection
         with the Option or its exercise.


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19.      SUCCESSORS AND ASSIGNS. Without limiting Section 5 hereof, the
         provisions of this Agreement shall inure to the benefit of, and be
         binding upon, the successors, administrators, heirs, legal
         representatives and assigns of the Optionee, and the successors and
         assigns of the Company.

20.      GOVERNING LAW. The interpretation, performance, and enforcement of this
         Agreement shall be governed by the laws of the State of Delaware,
         without giving effect to the principles of conflict of laws thereof.

21.      NOTICES. Any notice to the Company provided for herein shall be in
         writing to the Company and any notice to the Optionee shall be
         addressed to the Optionee at his or her address on file with the
         Company. Except as otherwise provided herein, any written notice shall
         be deemed to be duly given if and when delivered personally or sent by
         registered mail or electronic means of communication, and addressed as
         aforesaid. Any party may change the address to which notices are to be
         given hereunder by notice to the other party as herein specified
         (provided that for this purpose any mailed notice shall be deemed given
         on the third business day following deposit of the same in the mail).

22.      COMPLETE AGREEMENT. This Agreement embodies the complete agreement and
         understanding between the Optionee and the Company (and/or the
         Company's predecessors) with respect to the granting to the Optionee of
         stock options exercisable for Common Shares or, except with respect to
         any understanding, agreement or representation relating to the purchase
         of the ten (10) Common Shares owned by Optionee as of the date of this
         Agreement, any other transfer of Common Shares to the Optionee and,
         effective as of the date of this Agreement, this Agreement terminates,
         supersedes and preempts, without any liability to either party, any
         prior understandings, agreements or representations by or between the
         Optionee and the Company (and/or the Company's predecessors), written
         or oral, which may have related to the granting of options to purchase
         securities by the Company (and/or the Company's predecessors) or any
         representative of the Company (and/or of the Company's predecessors) to
         the Optionee (including, without limitation, any claim by the Optionee
         for stock options exercisable for Common Shares in connection with an
         agreement by and between the Optionee and the Company's predecessor
         dated November 28, 2000 (the "November Agreement")) or any other
         transfer of Common Shares or other securities to the Optionee. Optionee
         hereby fully, finally and forever releases, discharges, quit claims and
         covenants not to sue, and otherwise agrees not to enforce any claim,
         cause of action, right, title or interest of any kind and every
         description against the Company (or the Company's predecessors) and its
         officers, directors, employees, shareholders, agents, representatives,
         attorneys, accountants, affiliates, successors and assigns, of, from
         and with respect to any and all claims, demands, claims for relief,
         actions, causes of action, suits, arbitrations, demands, proceedings,
         debts, obligations, liabilities, damages, losses, costs, attorneys'
         fees, and expenses of any kind, character or nature whatsoever, whether
         known or unknown, suspected or unsuspected, fixed or contingent,
         arising out of, or otherwise in connection with, the November
         Agreement.


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23.      THIRD PARTIES. Nothing herein expressed or implied is intended or shall
         be construed to confer upon or give to any person, other than (a) the
         parties to this Agreement; (b) as contemplated by Section 22 hereof;
         and (c) any permitted assignees of the Company and the Optionee, any
         rights or remedies under or by reason of this Agreement.




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         IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed on its behalf by its duly authorized officer and Optionee has also
executed this Agreement in duplicate, as of the day and year first above
written.


                                    TECHNICAL CONSUMER PRODUCTS, INC.


                                    /s/ Matt Lyon
                                    -------------------------------------------
                                    By:  Matt Lyon
                                        ---------------------------------------
                                    Title: Chief Financial Officer
                                           ------------------------------------



The undersigned Optionee hereby acknowledges receipt of an executed original of
this Stock Option Agreement.

                                    /s/ James R. Coleman
                                    -------------------------------------------
                                    Optionee














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