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                Safety Patrol Sponsor-Partnership
**Publication Year:** 
            2011
    
        Original publication: National Roadway Safety Awards: Noteworthy Practices Guide; 2011

Description of Practice

With ongoing state fiscal crises reducing or eliminating funding for safety patrol programs, Travelers Marketing assisted seven states in securing sponsorship and forging partnerships with companies whose business interests and corporate missions align with the program's safety objectives.

Key Accomplishments and Results:

Innovative funding strategy to save what would have likely been a program cut due to funding struggles.
	Program generated in excess of $30 million for the participating states of Florida, Pennsylvania, Georgia, New York, Maryland, Kansas, and Massachusetts.
	Generated public awareness of roadway safety"Two photograph: (1) A safety engineer standing beside his truck with the Florida Road Ranger logo and (2) A Road Ranger truck with a message board atop it and a safety engineer diverting traffic around one lane"

Contact

Samuel A. McClain
Travelers Marketing LLC
407-456-1917smmclain@travelersmarketing.com U.S. DEPARTMENT OF TRANSPORTATION

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