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# Ai rChoic e On e d/b/ a Ai rChoic e On e 

# P posal.toJ?fQvid e Essentia l Ai rServic e a t Iro n Mountain/Kingsford , Michiga n

Docke t DOT-OST-1999-517 5 > -v . , NS

Direc t Inquirie s Regardin g thi s Proposa l to :

Shan e Storz . CEO Ai rChoic e On e Airline s 1.2300 Ol d lesso n Road , Suit e 20 0 f , Sain t Louis , M O 6312 8 Phnne i (366 1 43')''984 7 Fax : (314 ) S43-352 7 E-rnall : shar.eia'airchoiceone.co m'tiiViCi^ i u r

. , V' t I 11 1 I lUi s i~DATiri > L I 1 / IU:N C ! 1 " 5 ^ 

# Ai rChoic e On e Ou rCommitmen t
Ai rChoic e On e i s awar e o ftin e man yciiallenge s facin g tii e Iro n IVIountain/Kingsford (Iro n Mountain) , Michiga n communities . W e understan d th e effort s o fa dedicate d ai rcarrie r ar e critica l t o havin g schedule d airlin e servic e i n th e future . Ai rChoic e On e i s tha t ai r carrie ran d w e believ e th e strateg youtline d i n ou rproposa l wil l support an d complemen t airport developmen t efforts . W e hav e proven'ou rstrateg yW^Si^k ^ wit h othe rEA S communitie s an d w e are committe d t o deliverin g thes e sam e result s fo rIro n Mountain. . Ou rproposa l wil l giv e th e bes t acces s t o th e nationa l transportatio n syste m fo rth e communit ya t reasonabl e price s an d ma yb e considere d a s a n individua l offering . Ou rproposa l allocate s substantia l resource s t o support marketin g efforts . Ou r achievement s i n ou rothe rEA S market s demonstrat e tha t ou rmarketin g strategie s ar e successful . Throug h on-sit e communit youtreach , community-specificadvertising , consisten t fligh t schedules , an d outstandin g custome rservic e w e wil l quickl ybuil d consume rrecognitio n i n th e communit yensurin g retentio n o fcurren t passenge r momentu m whil e als o workin g t o increas e demand . W e commi t t o providin g yo u wit h outstandin g servic e an d wil l continu e workin g wit h yo u throughou t ou rter m t o provid e th e next leve l o fai rservic e tha t wil l brin g u s al l success . 201 ]

# Ai rChoic e On e Marke t Growt h Strateg y- Airpor t Partnership s Ai rChoic e On e wil l team wit h you rloca l airport t o rais e awarenes s abou t you r communities ' ai rservic e an d increas e enplanements . A k • • LOCA L AIRPOR TINITIATIVE S " ^ • Provid e Groun d Handlin g • Provid e Financia l Suppor t Throug h Discounte d Fue l Costs , Landin g Fees , an d Renta l Agreement s • Provid e Telephon e an d Interne t Servic e • Educat e th e Communityabou t th e EAS Progra m an d Ai rChoic e One' s Servic e • Draf t an d Distribut e Pres s Release s • CommunityInvolvemen t • Participat e i n T

V an d Radi o Coverag e •Distribut e Informatio n Pertainin g t o Ai rChoic e On e a t Loca l Busines s Events •Hig h VisibilityPresenc e o n CityWebsite(s ) an d Electroni cSignag e

\<!/12/201 l

# Ai rChoice On e Marke t Growt h Strateg y Airpor t Partnership s Ai rChoic e On e wil l tean n wit h you rchose n destinatio n airpor t t o promot e touris m opportunitie s an d encourag e ai rtrave l t o you rcommunity , again , increasin g enplanements .

• CHICAG O O'HAR E INTERNATIONA L AIRPORT(ORD ) INITIATIVE S •EAS Communitie s Receivin g Reliabl e Servic e t o Hu b Airport s Have Benefite d Fro m a Stead y Increas e i n Ridershi p •Marke t Vacatio n Package s t o OR D an d Beyon d an d t o Loca l Communitie s Fro m OR D •Ai rChoic e On e Operate s fro m Termina l 3 , Gat e L1 0

lO/ij/201 1

# Ai rChoic e On e Marke t Growt h Strateg y-

Partnerin g Wit h th e Communit y Ai rChoic e On e i s dedicate d t o workin g wit h you rcommunity t o reinvigorat e th e servic e a t you rairpor t an d sustai n growt h tha t wil l launc h u s int o th e future .

• W E AR E YOU R NEIGHBOR S • " * ;»X^grporat e Headq^uiafteril m MBdvyes t •Increas e Loca l Caree rOpportunitie s • W E AR E I N YOU R COMMUNIT Y •Routin e On-Sit e Sale s Visit s •Chambe rofCommerc e Participatio n an d Membershi p •Airpor t Affiliat e Participatio n • STRON G PUBLI C RELATION S AN D MEDI AOUTREAC H •Busines s Incentiv e Program s •Trave l Agen t Discount s •Busines s t o Busines s Communicatio n •Attendanc e a t Publi cEvents • W E KEE P YO U INFORME D •Monthl yAirpor

t Board Update s
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# Ai rChoic e On e Marke t Growt h Strateg y Marketin g Investmen t Ai rChoic e On e reinvest s i n ou rserve d communities .

•TRADITIONA L MEDI A •Radio.-Tal k

Shows/Commercial s •TV Commercial s an d Even t Coverag e •Print-Newspaper/Magazine s •Billboard s •We b Base d

- E-Blasts - Constan t Contact

- Monthl yE-Mai l Promotion s

- CityRepresentatio n o n Ou rWebsit e •SOCIA L MEDI A •Twitter , Facebook , Linke d I n •INTERACTIV E MEDI A •Contest s •Yo u TubeA/ideo s •EVENT S AN D SPONSORSHIP S •Loca l Charitabl e Suppor t - Marc h o fDimes , Make-A-Wis h Foundation , Re d Cross , etc . •Business/CommunitySuppor t - Gol fTournaments , Busines s Luncheons , Ai rShows , etc . •COMMUNITYTICKE TOFFIC E

# Ai rChoic e On e Marke t Growt h Strateg y Reliabilit y& Growt h

Airlin e Completio n Ratio s

Works Cited : T-lO O Segmen t Repor t DO T201 0 Calenda rYea r Am . Gr. Lake

s Se a Por t Ai r Eagl e Choic e 

### Airlin e •CONSISTEN TSERVIC E I S KE Y

'••; . vPrpveh-Succes s inPtbei; ' EA S Market s •Build s Passenge rConfidenc e i n Carrie r •Dedicate d Aircraf t fo ryou rAirport -102 % Fligh t Completio n Rati o a s Reporte d b yDO TY R 201 0

- Spar e Aircraf t Availabilit y 

### •AI R CHOIC E ONE' S REVENU E INCREASE D B YOVE R 20 % Y E 201 0 VS . 200 9

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# Ai rChoic e On e Marke t Growt h Strateg y- Accessibilit y •VISIBILIT Y •Globa l Distributio n System s -Sabre , Apollo , Worldspan , Travelport , Amadous , etc . •Consume rSite s -Expedia , Travelocity , Priceline , Orbitz , etc . •We b base d bookin g -www.airchoiceone.co m •Cal l Cente r -Ope n 7 Days a Wee k

• CONNECTIVIT Y •Unite d Airline s Agreemen t •Additiona l Legac

yAgreement s Pendin g 

### :i^cfli^i^i ^ Ei^lfifV.hi^^ l •mmai-cw * ^locartw i packages - cnasss i toui- s A^ir^Er6^ & i pncetwaafee rdeals Departin g fligh t fro m Burlington , l A(BRL ) to Ne wYor k City , N Y| We d Ju ! 2 D 201 1 - Wad . Ju l 27 . 201 1 for 1 A.<|Lil l

S29 6 Tota l 532 6 $29 8 TMa l $32 5 Mu:'iD V C-^n[yif: i

$33 0 Tota l S36 7 

### ^gmm^^m^mmiKima^^'^'- 'i^-' . 

# Ai rChoic e On e Marke t Growt h Strateg y- Pricin g Ai rChoic e On e offer s th e righ t pric e fo rth e righ t ticke t a t th e righ t time . W e tak e al l thing s int o consideratio n an d ente rth e marke t wit h lo wfares . W e wor k har d t o establis h a winnin g pric e poin t throug h targete d marke t analysis . W e believ e consisten t pricin g build s consume r confidence .

• BUILDIN G & SUSTAININ G RIDERSHI P THROUG H PRIC E •Introductor yFare s Pea k Interes t an d Driv e Passenger s t o Ai rChoic e On e an d You rAirpor t •On-Goin g Affordabl e Fare s = Ful l Planes ! •Ful l Plane s Establis h th e Custome r Bas e Neede d t o Reduc e Futur e Subsid yRequirement s Ai rChoic e On e Ridershi p Growt h EA S Market s 2010-2011 *

c a 0 , a a o u . $ < ^ 5 - '

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) Q . t ) < (/ > U > y o < u •z . o •201 0 a 201 1 Mont h o fServic e

'Number s Reflec

t O & D O/lj/201 1

# Ai rChoic e On e Marketin g Growt h Strateg y-

Buildin g O n AGrea t Foundatio n AI R CHOIC E ON E WIL L BUIL D O N CHICAG O O'HAR E INTERNATIONAL' S MOMENTUM !

Ai rChoice On e Operate s fro m Termina l 3 , Gat e L 9 3 9 Carriers Servin g Ove r6 7 Millio n Passenger s an d Mor e Tha n 950,00 0 Aircraf t Operation s i n 201 0

# Ai rChoic e On e Option s Inde x ro n Mountain/Kingsford , Michiga n

OPTIO N 1 , 2 YEAR SERVIC E - OR D SERVIC E CESSN AGRAN D CARAVA N Iro n Mountain/Kingsford , Michiga n - Chicag o O'Har e Internationa l Airpor t Cessn a Gran d Carava n 3 6 Roun d Trip ^ Pe rWee k

)/ij/201 1

# Ai rChoic e On e Iro n IVIountain/Kingsford , Michiga n - Cessn a Gran d Carava n Optio n 1 : 2 Yea rServic e 3 6 Tota l Roun d Trip s Pe rWee k - Base d o n 98 % Completio n Rat e Iro n Mountain/Kingsford , Michiga n - Chicag o O'Har e Internationa l Airpor t - Carava n Operatio n Revenue s IMT-OR D Revenue s $ 1,791,90 0 Othe rRevenue s 17.91 9 Tota l Operatin g Revenue s $ 1,809,81 9 Direc t Operatin g Expense s Flyin g Operation s Fue l an d Oi l Maintenanc e Aircraf t Lease s Tota l Direc t I Mari<eting , Indirec t Tota l Operatin g Expense s Operatin g Los s Profi t Elemen t (5 % tota l Oper . Exp. ) Compensatio n Require d Compensatio n pe rPA X Compensatio n pe rDepartur e $ 789,55 6 1,426,10 2 1,061,81 7 425.00 0 $3,702,47 5 60,00 0 699,17 5 $4,461,65 0 $2,651,83 1 223.08 3 $2,874,91 4 $15 9 $78 1 '12/201 1 # Passengers ; Averag e Fare : Departures : Biocl cHours : 18,10 0 $99.0 0 3,67 9 5,44 5 Revenu e Passenge rMiles : 4,796,50 0 Availabl e Seat Miles : 8,750,85 1

Representativ e Schedul e Departur e IMT@5:00AMC T OR D @ 8:1 5 A M C

T OR D @ 6:3 0 A M C

T IMT @ 9:0 0 A M C

T IMT @ 10:4 0 A M a OR D @ 1:0 0 P M C

T ORD @ 11:2 0 A M a IMT(5)1:45PMC T IMT @ 3:2 5 P M C

T OR D @ 9:0 5 P M C

T OR D @ 4:3 0 P M C

T IM T@ 6:5 0 P M C

T Arriva l OR D @ 6:4 0 A M a IM T@ 9:5 5 A M C

T IM T@ 8:1 0 A M a ORD @ 10:4 0 A M C

T ORD @ 12:2 0 P M a IM T@ 2:4 0 PMC T IM T@ 1:0 0 PMC T ORD @ 3:2 5 P M C

T OR D @ 5:0 5 P M a IM T@ 10:4 5 P M C

T IM T@ 6:1 0 P M a OR D @ 8:3 0 PMC T

# Ai rChoic e On e Th e Bes t Choice t o Succee d

•Prove n Enplanemen t Increase s i n EA S Market s •Successfu l Pricin g Strategj^iJ^^: ^ - tr.^ . •Demonstrate d Growt h i n Comrriiinity-Support •Prove n Reliabilit y •Outstandin g Completio n Rati o •Grea t Hu b Connectivit y •Successfu l Marketin g an d Publi cRelation s Outreac h •Rais e Awarenes s Abou t Loca l Ai rServic e •W e Cate rt o Communit yan d Busines s Need s 

# W e Loo k

Forwar d t o Servin g You !

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