USA Banner
  U.S. flag
              An official website of the United States government Here's how you knowOfficial US Government Icon
              **Official websites use .gov**A **.gov** website belongs to an official government organization in the United States.
            Secure Site Icon
              **Secure .gov websites use HTTPS**
                  A **lock** ( A locked padlock ) or **https://** means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites. 
 U.S. Department of Transportation Icon United States Department of Transportation
 Search DOT
            Search
                    About FHWAFHWA Organization
                Headquarters Offices
                Field Offices
                Strategic Plan
                Business Opportunities
                Staff Directories
                Careers
                Highway History
                Contact UsProgramsAcquisition Management
                Civil Rights
                Federal Lands Highway
                Infrastructure
                Innovative Program Delivery
                Operations
                Planning, Environment, and Realty
                Policy
                Research, Development, and Technology
                Safety
                Browse by TopicsResourcesCore Highway Topics
                Federal Aid Essentials
                Automation
                Complete Streets
                Laws and Regulations
                Policy & Guidance Center
                Section 508
                Publications and Statistics
                Professional Development
                National Highway Institute
                Resource Center
                Accessibility Resource Library
                FHWA Research LibraryNewsroomPress Releases
                Speeches & Testimony
                Photos
                Videos
                Media ContactsMenu FHWA Highway Safety Programs Home
                        Safety
                        Learn Safety
                        Noteworthy Practices


            
            In This Section
        Learn Safety
                About RSPCB
                Road Safety Fundamentals
                Roadway Safety Noteworthy Practices
                                Search Noteworthy Practices
                Resources
                Training and Education
                                Overview
                Training Opportunities
                Road Safety Course Finder
                NHI Courses
                Roadway Safety Champions
                Get Help
                                Overview
                Technical Assistance Guidelines
                Technical Assistance Online Application
                Safety Data Dashboard
                
                Whitefish Bay, WI Community-Wide Safety Improvements
**Publication Year:** 
            2021
    
        2021 Road Safety Award

The Village of Whitefish Bay is an active community near Milwaukee, WI with a population of approximately 14,000. Since 2010, the Village had been experiencing a trend of increasing crashes, including numerous right-angle collisions, run-off-the-road incidents, and many crashes involving non-motorists. In 2015, a woman was killed when a vehicle was rear-ended and pushed into a crosswalk.

Prior to the fatal crash, the Village had been evaluating safety improvement strategies. In 2015, many were set into motion. First, the Village implemented low-cost treatments to make an immediate impact on safety and change the driving culture to be more aware of the presence of—and need to yield to—pedestrians and bicyclists. Improvements included installing dynamic speed feedback signs, supplementing "yield here to pedestrian" signs with $250 fine plaques, and placing the "yield here" signs in advance of crosswalks.

Read more U.S. DEPARTMENT OF TRANSPORTATION

**Federal Highway Administration**

1200 NEW JERSEY AVENUE, SE

WASHINGTON, DC 20590

202-366-4000Subscribe to email updates
                    About
  

        
              About FHWA
                Careers
                Org Chart
                Staff Directories
                Work with UsPrograms
  

        
              Acquisition Management
                Civil Rights
                Federal Lands Highway
                Infrastructure
                Innovative Program Delivery
                Operations
                Planning, Environment, and Realty
                Policy
                Research, Development, and Technology
                SafetyPolicies, Rights, Legal
  

        
              About DOT
                Accessibility
                Budget and Performance
                Civil Rights
                FOIA
                Information Quality
                No FEAR Act
                Office of Inspector General
                Privacy Policy
                USA.gov
                Web Policies and Notices
                Web StandardsNews & Events
  

        
              Newsroom
                Press Releases
                Speeches & Testimony
                Media Contacts
                Connect with Us