**EXHIBIT 31.1**

 

**Certificationof Chief Executive OfficerPursuant to****Securities and Exchange Commission Rules 13a-14(a) and15d-14(a)under the Securities Exchange Act of 1934**

 

**CERTIFICATION**

 
|   |   | I, Terry McDaniel certify that:                                                                                                                                                                                                                                                                                                                                        |
|--------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |
| 1.     |   | I have reviewed this Annual Report on Form 10-K  of The Inventure Group, Inc.;                                                                                                                                                                                                                                                                               |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |
| 2.     |   | Based on my knowledge, this report does not contain  any untrue statement of a material fact or omit to state a material fact  necessary to make the statements made, in light of the circumstances under  which such statements were made, not misleading with respect to the period  covered by this report;                                                         |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |
| 3.     |   | Based on my knowledge, the financial statements, and  other financial information included in this annual report, fairly present in  all material respects the financial condition, results of operations and cash  flows of the registrant as of, and for, the periods presented in this annual  report;                                                              |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |
| 4.     |   | The registrant’s other certifying officers and I are  responsible for establishing and maintaining disclosure controls and  procedures (as defined in Exchange Act Rules 13a-15(e) and  15d-15(e)) and internal control over financial reporting (as defined in  Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and  we have: |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   | a)     Designed such  disclosure controls and procedures, or caused such disclosure controls and  procedures to be designed under our supervision, to ensure that material  information relating to the registrant, including its consolidated  subsidiaries, is made known to us by others within those entities,  particularly during the period in which this report is being prepared; |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |   |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   | b)     Designed such  internal control over financial reporting, or caused such internal control  over financial reporting to be designed under our supervision, to provide  reasonable assurance regarding the reliability of financial reporting and the  preparation of financial statements for external purposes in accordance with  generally accepted accounting principles; |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |   |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   | c)     Evaluated the effectiveness  of the registrant’s disclosure controls and procedures and presented in this  report our conclusions about the effectiveness of the disclosure controls and  procedures, as of the end of the period covered by this report based on such  evaluation; and |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |   |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   | d)     Disclosed in this  report any change in the registrant’s internal control over financial  reporting that occurred during the registrant’s most recent fiscal quarter  (the registrant’s fourth fiscal quarter in the case of an annual report) that  has materially affected, or is reasonably likely to materially affect, the  registrant’s internal control over financial reporting; and |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |
| 5.     |   | The registrant’s other certifying officers and I  have disclosed, based on our most recent evaluation, to the registrant’s  auditors and the audit committee of the registrant’s board of directors (or  persons performing the equivalent function):                                                                                                   |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   | a)     All significant  deficiencies and material weaknesses in the design or operation of internal  control over financial reporting which are reasonably likely to adversely  affect the registrant’s ability to record, process, summarize and report  financial information; and |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |   |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   | b)     Any fraud, whether  or not material, that involves management or other employees who have a  significant role in the registrant’s internal control over financial  reporting. |
|   |   |                                                                                                                                                                                                                                                                                                                                                                   |   |
|   |   | Date:    March 26, 2010                                                                                                                                                                                                                                                                                                                       |

 

 
|   | /s/ Terry McDaniel            |   |   |
|--------|-------------------------------|--------|--------|
|   | Terry McDaniel                |   |
|   | Chief Executive Officer       |   |
|   | (Principal Executive Officer) |   |

 

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