**EXHIBIT 31.1**

 

**Certificationof Chief Executive OfficerPursuant to****Securities and Exchange Commission Rules 13a-14(a) and15d-14(a)under the Securities Exchange Act of 1934**

 

**CERTIFICATION**

 

I, Eric J. Kufel, certify that:

 
| 1.     | I have reviewed this Annual Report on Form 10-K of The  Inventure Group, Inc.;                                                                                                                                                                                                                                                                                                                                                                      |
|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| 2.     | Based on my knowledge, this report does not contain any  untrue statement of a material fact or omit to state a material fact  necessary to make the statements made, in light of the circumstances under which  such statements were made, not misleading with respect to the period covered  by this report;                                                                                                                                                |
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| 3.     | Based on my knowledge, the financial statements, and other  financial information included in this annual report, fairly present in all  material respects the financial condition, results of operations and cash  flows of the registrant as of, and for, the periods presented in this annual  report;                                                                                                                                                     |
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| 4.     | The registrant’s other certifying officers and I are  responsible for establishing and maintaining disclosure controls and  procedures (as defined in Exchange Act Rules 13a-15(e) and  15d-15(e)) for the registrant and we have:                                                                                                                                                                                                             |
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
|   | a)        Designed such disclosure controls  and procedures, or caused such disclosure controls and procedures to be  designed under our supervision, to ensure that material information relating  to the registrant, including its consolidated subsidiaries, is made known to  us by others within those entities, particularly during the period in which  this report is being prepared;                              |
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
|   | b)        Evaluated the effectiveness of the  registrant’s disclosure controls and procedures and presented in this report  our conclusions about the effectiveness of the disclosure controls and  procedures, as of the end of the period covered by this report based on such  evaluation; and                                                                                                                     |
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
|   | c)        Disclosed in this report any  change in the registrant’s internal control over financial reporting that  occurred during the registrant’s most recent fiscal quarter (the registrant’s  fourth fiscal quarter in the case of an annual report) that has materially  affected, or is reasonably likely to materially affect, the registrant’s  internal control over financial reporting; and |
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| 5.     | The registrant’s other certifying officers and I have  disclosed, based on our most recent evaluation, to the registrant’s auditors  and the audit committee of the registrant’s board of directors (or persons  performing the equivalent function):                                                                                                                                                                                          |
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
|   | a)        All significant deficiencies and  material weaknesses in the design or operation of internal controls which are  reasonably likely to adversely affect the registrant’s ability to record,  process, summarize and report financial information; and                                                                                                                                                        |
|   |                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
|   | b)        Any fraud, whether or not  material, that involves management or other employees who have a significant  role in the registrant’s internal controls.                                                                                                                                                                                                                                                        |

 
| Date:  | March 28,  2008           |
|--------|--------------------------------|
|   |                           |   |
|   | /s/ Eric J. Kufel              |   |
|   | Eric J. Kufel                  |   |
|   | Chief Executive Officer        |   |
|   | (Principal Executive  Officer) |   |
|        |                                |  |  |

 

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