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            In This Section
        Local and Rural Road Safety Program
                Training, Tools, Guidance and Countermeasures for Locals Practitioners
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          These PSAs can be found on both the beta tape and Data CD2 in the Pedestrian Safety Campaign Planner materials.
This campaign includes 2 driver-targeted TV PSAs:

Driver/Child Crossing :30

Highlights a crucial concern for pedestrian safety: Drivers making left or right turns at intersections may not remember to look for pedestrians crossing.

Download: open-caption version (MPEG, 13.4 Mb) | no-caption version (MPEG, 12.2 Mb)

Driver/Young Girl :30

Makes a hard-hitting emotional appeal to drivers: Look out for pedestrians-the lives of others are in your path.

Download: open-caption (MPEG, 13.4 Mb) | no-caption (MPEG, 12.8 Mb)

Also included are 2 pedestrian-targeted TV PSAs:

Pedestrian/Signals :30

Uses film footage, voiceover and animated text to explain the pedestrian crossing signals.

Download: open-caption (MPEG, 13.4 Mb) | no-caption (MPEG, 12.5 Mb)

Pedestrian/Night Visibility :15

Shows a firefighter at work and walking in casual clothing at night, making use of reflective materials and emphasizing the importance of being visible when walking in the dark.

Download: open-caption (MPEG, 6.9 Mb) | no-caption (MPEG, 6.3 Mb)
              
      
    
          Last updated: Friday, June 17, 2011 U.S. DEPARTMENT OF TRANSPORTATION

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