UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


WASHINGTON, D.C. 20549





FORM 10-Q





QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the quarterly period ended     March 31, 2011





or





TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the transition period from ____ to _____





Commission File Number:  000-28767





China 3C Group


(Exact name of registrant as specified in its charter)





Nevada
88-0403070(State or other jurisdiction of incorporation or

organization)
(I.R.S. Employer Identification No.)





368 HuShu Nan Road


HangZhou City, Zhejiang Province, China 310014





(Address of Principal Executive Offices) (Zip Code)





086-0571-88381700


(Registrant’s telephone number, including area code)








(Former name, former address and former fiscal year, if changed since last report)





Indicate by check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days:


Yes x   No  ̈




Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  ̈  No  ̈





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.





Large accelerated

filer  ̈

Accelerated filer  ̈

Non-accelerated filer  x

(Do not check if a smaller

reporting company)

Smaller reporting

company  ̈





Indicate by check mark whether the registrant is a shell company (as defined in Rule No 12b-2 of the Exchange Act). Yes  ̈  No x


As of June 20, 2011, the registrant had 58,511,327 shares of common stock outstanding.










TABLE OF CONTENTS





PAGEPART I. FINANCIAL INFORMATION

3Item 1. Financial Statements

3Consolidated Balance Sheets as of March 31, 2011 (Unaudited) and December 31, 2010

3Consolidated Statements of Operations and Comprehensive Loss for the Three Months Ended March 31, 2011 and 2010 (Unaudited)

4Consolidated Statements of Cash Flows for the Three Months Ended March 31, 2011 and 2010 (Unaudited)

5Notes to Consolidated Financial Statements

6Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

20Item 3. Quantitative and Qualitative Disclosure About Market Risk

30Item 4. Controls and Procedures

31PART II. OTHER INFORMATION

32Item 1. Legal Proceedings

32Item 1A. Risk Factors

32Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

32Item 3. Defaults Upon Senior Securities

32Item 4. (Removed and Reserved)

32Item 5. Other Information

32Item 6. Exhibits

32Signatures

33










PART I. FINANCIAL INFORMATION





Item 1.  Financial Statements





CHINA 3C GROUP AND SUBSIDIARIES


CONSOLIDATED BALANCE SHEETS


(in thousands)





March 31,


December 31,2011


2010(Unaudited)


(Audited)ASSETSCurrent assets:Cash and equivalents

$
18,381


$
26,249Accounts receivable, net


13,100



11,026Inventories


7,571



7,284Advances to suppliers


2,214



2,201Taxes receivable


1,208



1,200Prepaid expenses and other current assets


271



591Total current assets


42,745



48,551Property, plant and equipment, net


167



191Intangible asset, net


13,146



13,153Goodwill


11,229



11,229Refundable deposits


5



7Total assets

$
67,292


$
73,131LIABILITIES AND STOCKHOLDERS' EQUITYCurrent liabilities:Accounts payable

$
4,180


$
4,139Accrued expenses


1,648



4,536Income tax payable


770



736Total liabilities


6,598



9,411Stockholders' equityCommon stock, $0.001 par value, 100,000,000 million shares authorized, 58,511,327 and 54,831,327 issued and outstanding as of March 31, 2011 and December 31, 2010, respectively


59



55Additional paid-in capital


21,203



20,252Subscription receivable


(50
)


(50
)Statutory reserve


11,543



11,543Other comprehensive income


6,952



6,706Retained earnings


20,987



25,214Total stockholders' equity


60,694



63,720Total liabilities and stockholders' equity

$
67,292


$
73,131





The accompanying notes are an integral part of these consolidated financial statements.




1





CHINA 3C GROUP AND SUBSIDIARIES


CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS


THREE MONTHS ENDED MARCH 31, 2011 and 2010 (UNAUDITED)


(in thousands)





2011


2010Net sales

$
37,887


$
40,798Cost of sales


36,063



37,433Gross profit


1,824



3,365Selling, general and administrative expenses


6,065



5,214Loss from operations


(4,241
)


(1,849
)Other (income) expenseInterest income


(20
)


(25
)Other income


(1
)


(4
)Other expense


149



-Total other (income) expense


128



(29
)Loss before income taxes


(4,369
)


(1,820
)Provision for income taxes


90



107Net loss

$
(4,459
)

$
(1,927
)Foreign currency translation adjustments


246



8Comprehensive loss

$
(4,213
)

$
(1,919
)Net loss available to common shareholders per share:Basic and Diluted

$
(0.08
)

$
(0.04
)Weighted average shares outstanding:Basic and Diluted


58,511,327



53,374,016





The accompanying notes are an integral part of these consolidated financial statements.


2





CHINA 3C GROUP AND SUBSIDIARIES


CONSOLIDATED STATEMENTS OF CASH FLOWS


THREE MONTHS ENDED MARCH 31, 2011 and 2010 (UNAUDITED)


(in thousands)





2011


2010CASH FLOWS FROM OPERATING ACTIVITIESNet loss

$
(4,459
)

$
(1,927
)Adjustments to reconcile net loss to net cash used in operating activities:Depreciation


24



29Amortization of intangible assets


351



345Stock based compensation


609



125(Increase) / decrease in assets:Accounts receivable


(1,997
)


254Other receivables


129



13Inventories


(240
)


(862
)Prepaid expenses and other current assets


194



35Refundable deposits


2



3Advance to suppliers


2



96(Increase) / decrease in current liabilities:Advance from customers


-



23Accounts payable


15



154Accrued expenses


(2,906
)


(927
)Income tax payable


28



34Net cash used in operating activities


(8,248
)


(2,605
)Effect of exchange rate changes on cash and equivalents


380



(47
)Net decrease in cash


(7,868
)


(2,652
)Cash and equivalents, beginning of period


26,249



29,908Cash and equivalents, end of period

$
18,381


$
27,256Supplemental disclosure of cash flow information:Interest paid

$
-


$
-Income taxes paid

$
57


$
69





The accompanying notes are an integral part of these consolidated financial statements.




3





CHINA 3C GROUP AND SUBSIDIARIES


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


MARCH 31, 2011 (UNAUDITED)





Note 1 - ORGANIZATION





China 3C Group (the “Company” or “China 3C”) was incorporated on August 20, 1998 under the laws of the State of Nevada. Capital Future Developments Limited - BVI (“Capital”) was incorporated on July 22, 2004 under the laws of the British Virgin Islands (“BVI”). Zhejiang Yong Xin Digital Technology Company Limited (“Zhejiang”), Yiwu Yong Xin Communication Limited (“Yiwu”), Hangzhou Wang Da Electronics Company Limited (“Wang Da”), Hangzhou Sanhe Electronic Technology Limited (“Sanhe”), and Shanghai Joy & Harmony Electronics Company Limited (“Joy & Harmony”), Jinhua Baofa Logistic Ltd (“Jinhua”) were incorporated under the laws of Peoples Republic of China (“PRC”) on July 11, 2005, July 18, 1997, March, 30, 1998, April 12, 2004, August 20, 2003 and December 27, 2001, respectively. All dollar amounts are in thousands, unless otherwise indicated.





On December 21, 2005, Capital became a wholly owned subsidiary of China 3C through a reverse merger (the “Merger Transaction”). China 3C acquired all of the issued and outstanding capital stock of Capital pursuant to a Merger Agreement dated December 21, 2005 by and among China 3C , XY Acquisition Corporation, Capital and the shareholders of Capital (the “Merger Agreement”). Pursuant to the Merger Agreement, Capital became a wholly owned subsidiary of China 3C and, in exchange for the Capital shares, China 3C issued 35,000,000 shares of its common stock to the shareholders of Capital, representing 93% of the issued and outstanding capital stock of China 3C at that time and cash of $500.





On August 3, 2006, Capital completed the acquisition of 100% of the equity of Sanhe in exchange for a combination of cash and stock transaction valued at $8,750 in aggregate (consisted of 915,751 newly issued shares of the Company’s common stock and $5,000 in cash).





On November 28, 2006, Capital completed the acquisition of 100% of the equity of Joy & Harmony in exchange for a combination of cash and stock valued at $18,500 in aggregate (consisted of 2,723,110 shares of the Company’s common stock and $7,500 in cash).





On August 15, 2007, the Company changed its ownership structure. As a result, instead of Capital owning 100% of Zhejiang, Capital entered into contractual agreements with Zhejiang whereby Capital owns a 100% interest in the revenues of Zhejiang. Capital does not have an equity interest in Zhejiang, but enjoys all the economic benefits. Under this structure, Zhejiang is now a wholly foreign owned enterprise (“WFOE”) of Capital. The contractual agreements give Capital and its equity owners the obligation to absorb any losses and the rights to receive returns. Capital will be unable to make significant decisions about the activities of Zhejiang and cannot carry out its principal activities without financial support. These characteristics as defined in the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 810, Consolidation of Variable Interest Entities (“VIEs”), qualify the business operations of Zhejiang to be consolidated with Capital and ultimately with China 3C.


4





On July 6, 2009, China 3C and its subsidiary Zhejiang and Yiwu purchased 100% of Jinhua for RMB 120 million (approximately $17,500) in cash.  Zhejiang acquired 90% and Yiwu acquired 10% of the equity interests in Jinhua.





Following the acquisition of Jinhua, the Company began providing logistic service to businesses in addition to its traditional business of resale and distribution of third party products such as mobile phones, facsimile machines, DVD players, stereos, speakers, MP3 and MP4 players, iPods, electronic dictionaries, CD players, radios and audio systems.




ORGANIZATIONAL CHART





Note 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES





Basis of Presentation





The accompanying consolidated financial statements were prepared in conformity with accounting principles generally accepted in the United States of America (“US GAAP”).  The Company’s functional currency is the Chinese Renminbi (“RMB”), however, the accompanying consolidated financial statements have been translated and presented in United States Dollars (“$”, or “USD”).


5





Principles of Consolidation





The consolidated financial statements include the accounts of China 3C and its wholly owned subsidiaries Capital, Wang Da, Yiwu, Joy & Harmony, Sanhe and Jinhua and variable interest entity Zhejiang, collectively referred to as the Company, unless the context indicates otherwise. All material intercompany accounts, transactions and profits were eliminated in consolidation.





Reclassifications





Certain prior period amounts were reclassified to conform to current period presentation, none of which changed total assets, liabilities, stockholder’s equity, net loss, or net loss per share.





Currency Translation





The accounts of Zhejiang, Wang Da, Yiwu, Sanhe, Joy & Harmony and Jinhua were maintained, and its financial statements were expressed, in RMB. Such financial statements were translated into USD in accordance with FASB ASC 830-10, “Foreign Currency Translation,” with the RMB as the functional currency. According to FASB ASC Topic 830-10, assets and liabilities were translated at the ending exchange rate, stockholders’ equity is translated at the historical rates and income statement items are translated at the average exchange rate for the period. The resulting translation adjustments are reported as other comprehensive income in accordance with FASB ASC Topic 220, “Reporting Comprehensive Income,” as a component of shareholders’ equity. Transaction gains and losses are reflected in the consolidated income (loss) and comprehensive income (loss) statement.





Use of Estimates





The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.





Risks and Uncertainties





The Company is subject to substantial risks from, among other things, intense competition associated with the industry in general, other risks associated with financing, liquidity requirements, rapidly changing customer requirements, limited operating history, foreign currency exchange rates and the volatility of public markets.





Contingencies





Certain conditions may exist as of the date the financial statements are issued, which could result in a loss to the Company but which will only be resolved when one or more future events occur or fail to occur. The Company’s management assesses such contingent liabilities, and such assessment inherently involves an exercise of judgment. In assessing loss contingencies related to legal proceedings that are pending against the Company or unasserted claims that may result in such proceedings, the Company’s management evaluates the perceived merits of any legal proceedings or unasserted claims as well as the perceived merits of the amount of relief sought or expected to be sought.


6





If the assessment of a contingency indicates that it is probable that a material loss has been incurred and the amount of the liability can be estimated, then the estimated liability is accrued in the Company’s financial statements. If the assessment indicates that a potential material loss contingency is not probable but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss if determinable and material would be disclosed.





Loss contingencies considered to be remote by management are generally not disclosed unless they involve guarantees, in which case the guarantee would be disclosed.





Accounts Receivable





The Company maintains reserves for potential credit losses on accounts receivable. Management reviews the composition of accounts receivable and analyzes historical bad debts, customer concentrations, customer credit worthiness, current economic trends and changes in customer payment patterns to evaluate the adequacy of these reserves. Terms of the sales vary. Reserves are recorded primarily on a specific identification basis. Allowance for doubtful debts was $589 (unaudited) and $441 as of March 31, 2011 and December 31, 2010, respectively.





Inventories





Inventories are valued at the lower of cost (determined on a weighted average basis) or market value.  Management compares the cost of inventories with the market value and allowance is made for writing down their inventories to market value, if lower. As of March 31, 2011 and December 31, 2010, inventory consisted entirely of finished goods valued at $7,571 (unaudited) and $7,284, respectively.





Property, Plant and Equipment, net





Property, plant and equipment are stated at cost. Expenditures for maintenance and repairs are charged to earnings as incurred; additions, renewals and betterments are capitalized. When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts, and any gain or loss is included in operations. Depreciation of property and equipment is provided using the straight-line method for substantially all assets with estimated lives of:





Automotive
5 yearsOffice Equipment
5 years




7





As of March 31, 2011 and December 31, 2010, property and equipment consisted of the following:





2011


2010(Unaudited)Automotive

$
738


$
738Office equipment


195



195Leasehold improvement


65



65Plant and Equipment


3



3Sub Total


1,001



1,001Less: accumulated depreciation


(834
)


(810
)Total

$
167


$
191





Long-Lived Assets





The Company periodically evaluates the carrying value of long-lived assets to be held and used in accordance with FASB ASC 360 “Property, Plant and Equipment”, which requires impairment losses to be recorded on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets’ carrying amounts. In that event, a loss is recognized based on the amount by which the carrying amount exceeds the fair market value of the long-lived assets. Losses on long-lived assets to be disposed of are determined in a similar manner, except that fair market values are reduced for the cost of disposal. Based on its review, the Company believes that, as of March 31, 2011 (unaudited) and December 31, 2010, there were no significant impairments of its long-lived assets.





Fair Value of Financial Instruments





FASB ASC Topic 825 “Financial Instruments” requires that the Company disclose estimated fair values of financial instruments. The carrying amounts reported in the statements of financial position for current assets and current liabilities qualifying as financial instruments are a reasonable estimate of fair value.




Impairment of Goodwill
 
 In accordance with ASC 350,we test goodwill at the reporting unit level for impairment on an annual basis. Reporting units are determined based on the Company's operating segments.




Revenue Recognition





In accordance with Securities and Exchange Commission (“SEC”) Staff Accounting Bulletin (“SAB”) 104, the Company recognizes revenues when there is persuasive evidence of an arrangement, product delivery and acceptance have occurred, the sales price is fixed and determinable, and collectability of the resulting receivable is reasonably assured.





The Company records revenues when title and the risk of loss pass to the customer.  Generally, these conditions occur on the date the customer takes delivery of the product.  Revenue is generated from sales of China 3C products through two main revenue streams:





1.
Retail. 68.7% and 69.2% of the Company's revenue came from sales to individual customers at outlets installed inside department stores etc. (i.e. store in store model) during the first three months of 2011 and 2010, respectively, and was mainly achieved through two broad categories:





a.
Purchase contracts. Sales by purchase contracts have terms of thirty days from the transfer of goods to the customer. Under this method, the Company delivers goods to places designated by the customers and receives confirmation of delivery. At that time, ownership and all risks associated to the goods are transferred to the customers and payment is made within 30 days. The Company relieves its inventory and recognizes revenue upon receipt of confirmation from the customer.


8





b.
Point of sale transfer of ownership. Under this method, the Company’s products are placed in third party stores and sold by the Company’s sales people. Upon purchase of the item by the customer, the Company relieves its inventory and recognizes revenue related to that item.





2.
Wholesale. 31.3% and 30.8% of the Company's revenue came from wholesale during the first three months of 2011 and 2010, respectively. Recognition of income in wholesales is based on the contract terms. The main contract terms on wholesale agreed that payments be paid 15 days after receipt of goods and that ownership and all risks associated with the goods are transferred to the customers on the date of goods received and payments will be made 15 days therefrom.





Sales revenue is therefore recognized on the following basis:





1.
Store in store model:





a.
For goods sold under sales and purchase contracts, revenue is recognized when goods are received by customers.





b.
For goods at customer outlets which the Company’s sales people operate, and inventory of goods is under joint control by the customers and the Company, revenue is recognized at the point of sale to the end buyer.





During public holidays or department store celebration periods, we provide certain sales incentives to retail customers to increase sales, such as gift giving and price reductions. These are the only temporary incentives during the specified periods. Sales made to our retail customers as a result of incentives are immaterial as a percentage of total sales revenue.





2.
Wholesale:





a.
Revenue is recognized at the date of goods are received by wholesale customers. We operate our wholesale business by selling large volume orders to second-tier distributors and large department stores. Revenues from wholesale are recognized as net sales after confirmation with distributors. Net sales already take into account revenue dilution as they exclude inventory credit, discount for early payment, product obsolescence and return of products and other allowances. Net sales also take into account the return of products in accordance with relevant laws and regulations in China.


9





Return policies





Our return policy complies with China’s laws and regulations on consumer’s rights and product quality. In accordance with Chinese law, consumers can return or exchange used products within seven days only if the goods do not meet safety and health requirements, endanger a person’s property, or do not meet the advertised performance. If the conditions and requirements as set out in the relevant laws and regulations are met, the retail stores are entitled to accept a return of the goods from the consumer. In such cases, the Company shall accept the returns unconditionally. Goods returned will be redirected to the production factory or supplier who shall bear all losses on the returns in accordance the laws and regulations. Consumer returns or exchanges of products that have not been used, where the packaging has not been damaged, are honored if such return or exchange is within seven days. If a consumer returns a product, the Company must refund the invoice price to the consumer. The Company will then be responsible for returning the goods to the production factory or supplier. At that time the Company can recover the price based on the purchase and sale contract with the producer or supplier. However, when goods are returned, the Company loses the gross profit margin that it records when revenue is recognized, regardless of whether the production factory or supplier takes the product back or not.





The return rights granted to wholesale customers are similar to the rights granted to retail customers. Once wholesale customers purchase the products, they follow the same return policy as retail customers. We do not honor any return from wholesale customers other than if the products don’t meet laws and regulations or quality requirements. If the wholesale customers have a high inventory level or product obsolescence caused by lower market demands or other operational issues, the wholesale customers bear their own losses. When a wholesale customer returns products, the Company will return the products to the suppliers or manufacturers. A sales return and allowance is recorded at the sales price. Meanwhile, a purchase return and allowance entry is recorded at the invoice price because the suppliers or manufacturers bear the losses. The net effect is that the Company derecognizes the gross profit when a return takes place, but does not record any loss on the cost of the returned item back to the supplier or manufacturer.





In light of the aforesaid PRC laws and regulations and the Company's arrangements with suppliers, we do not provide an accrual for any estimated losses on subsequent sale of the return of products.  As a result we do not engage in assessing levels of inventory in the distribution channel, product obsolescence and/or introductions of new products, as none of those factors have any impact on us with respect to estimating losses on subsequent sale of returned goods.  Third party market research report and consumer demand study is not used to make estimates of goods returned.





Cost of Sales





Cost of sales consists of actual product cost, which is the purchase price of the product less any discounts.  Cost of sales excludes freight charges, purchase and delivery costs, internal transfer, freight charges and the other costs of the Company’s distribution network, which are identified in general and administrative expenses.





General and Administrative Expenses





General and administrative expenses are comprised principally of payroll and benefits costs for retail and corporate employees, occupancy costs of corporate facilities, lease expenses, management fees, traveling expenses and other operating and administrative expenses, including freight charges, purchase and delivery costs, internal transfer freight charges and other distribution costs.


10





Shipping and handling fees





The Company follows FASB ASC 605-45, “Handling Costs, Shipping Costs”.  The Company does not charge its customers for shipping and handling. The Company classifies shipping and handling fees as part of General and administrative expenses. During the three months ended March 31, 2011 and 2010, the Company incurred shipping and handling fees and costs of $53 and $51, respectively.





Vendor Discounts





The Company has negotiated preferred pricing arrangements with certain vendors on certain products. These arrangements are not contingent on any levels of volume and are considered vendor discounts as opposed to rebates. The Company records these discounts along with the purchase of the discounted items, resulting in lower inventory cost and a corresponding lower cost of sales as the products are sold.





Management fees paid to the department stores under “store in store” model





Under the “store in store” business operation model, the Company may pay management fees to the department stores, which are in the form of service charges or “selling at an allowance (discount)”. The management fees are accounted for (1) in the form of service charges which are reflected in general and administrative expenses, or (2) in the form of “selling at an allowance (discount)”, as a deduction from sales, which means, the expenses are directly deducted at a certain percentage on sales. Such management fees were $261 and $136 in general and administrative expenses and deductions of $1,206 and $1,260 in sales for 2011 and 2010, respectively.





Share Based Payment





The Company follows FASB ASC 718-10, “Stock Compensation”, which addresses the accounting for transactions in which an entity exchanges its equity instruments for goods or services, with a primary focus on transactions in which an entity obtains employee services in share-based payment transactions. ASC 718-10 requires measurement of the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with limited exceptions). Incremental compensation costs arising from subsequent modifications of awards after the grant date must be recognized.





Advertising





Advertising expenses consist primarily of costs of promotion for corporate image and product marketing and costs of direct advertising. The Company expenses all advertising costs as incurred. Advertising expense was $123 and $86 for the three months ended March 31, 2011 and 2010, respectively.





Income Taxes





The Company utilizes FASB ASC Topic 740 “Income Taxes”. Deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at each period end based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.


11





Basic and Diluted (Loss) per Share





(Loss) per share are calculated in accordance with FASB ASC Topic 260, “Earnings per Share”. Basic earnings (loss) per share are based upon the weighted average number of common shares outstanding. Diluted earnings (losses) per share are based on the assumption that all dilutive convertible shares and stock options were converted or exercised. Dilution is computed by applying the treasury stock method. Under this method, options and warrants are assumed to be exercised at the beginning of the period (or at the time of issuance, if later), and as if funds obtained thereby were used to purchase common stock at the average market price during the period. If convertible shares and stock options are anti-dilutive, the impact of conversion is not included in the diluted net income (loss) per share. Excluded from the calculation of diluted (loss) per share for the three months ended March 31, 2011 and 2010 was 50,000 and 100,000 options, as they were not dilutive.





Statement of Cash Flows





In accordance with FASB ASC Topic 230 “Statement of Cash Flows”, cash flows from the Company’s operations are calculated based upon the functional currency, in our case the RMB. As a result, amounts related to changes in assets and liabilities reported on the statement of cash flows will not necessarily agree with the changes in the corresponding balances on the balance sheet.





Concentration of Credit Risk





Financial instruments that potentially subject the Company to concentrations of credit risk are cash, accounts receivable, advances to suppliers and other receivables arising from its normal business activities. The Company places its cash in what it believes to be credit-worthy financial institutions. The Company has a diversified customer base, most of which is in China. The Company controls credit risk related to accounts receivable through credit approvals, credit limits and monitoring procedures. The Company routinely assesses the financial strength of its customers and, based upon factors surrounding the credit risk, establishes an allowance, if required, for uncollectible accounts and, as a consequence, believes that its accounts receivable credit risk exposure beyond such allowance is limited.





Segment Reporting





FASB ASC Topic 280, “Segment Reporting” requires use of the “management approach” model for segment reporting. The management approach model is based on the way a company’s management organizes segments within the company for making operating decisions and assessing performance. Reportable segments are based on products and services, geography, legal structure, management structure, or any other manner in which management disaggregates a company. The Company operated in four segments before the acquisition of Jinhua in July 2009. Since the acquisition of Jinhua, the Company operates in five segments (see Note 14).





Recent Accounting Pronouncements





FASB ASC Topic 860“Transfers and Servicing” requires more information about transfers of financial assets and where companies have continuing exposure to the risks related to transferred financial assets. ASC 860 is effective at the start of a company’s first fiscal year beginning after November 15, 2009, or January 1, 2010 for companies reporting earnings on a calendar-year basis. The adoption of this statement had no material effect on the Company’s financial statements.


12





Revisions underFASB ASC Topic 810“Consolidation”, revises how a company determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated. Under ASC 810, determining whether a company is required to consolidate an entity will be based on, among other things, an entity’s purpose and design and a company’s ability to direct the activities of the entity that most significantly impact the entity’s economic performance. ASC 810 is effective at the start of a company’s first fiscal year beginning after November 15, 2009, or January 1, 2010 for companies reporting earnings on a calendar-year basis. The adoption of ASC 810had no impact on our financial statements.





In June 2009, the FASB issued Accounting Standards Update “ASU” 2009-1. The FASB approved its Codification ASC as the single source of authoritative United States accounting and reporting standards applicable for all non-governmental entities, with the exception of the SEC and its staff. The Codification is effective for interim or annual financial periods ending after September 15, 2009 and impacts our financial statements as all future references to authoritative accounting literature will be referenced in accordance with the Codification. There were no changes to the content of our financial statements or disclosures as a result of implementing the Codification.





In April 2010, FASB issued ASU 2010-13, Compensation – Stock Compensation (Topic 718): Effect of Denominating the Exercise Price of a Share-Based Payment Award in the Currency of the Market in Which the Underlying Equity Security Trades. ASU 2010-13 provides guidance on the classification of a share-based payment award as either equity or a liability. A share-based payment that contains a condition that is not a market, performance, or service condition is required to be classified as a liability. ASU 2010-13 is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2010. The adoption of this statement did not have a significant impact on the Company’s financial statements.





In April 2010, the FASB issued ASU 2010-17, “Revenue Recognition—Milestone Method (Topic 605): Milestone Method of Revenue Recognition”.This Update provides guidance on the recognition of revenue under the milestone method, which allows a vendor to adopt an accounting policy to recognize all of the arrangement consideration that is contingent on the achievement of a substantive milestone (milestone consideration) in the period the milestone is achieved. The pronouncement is effective on a prospective basis for milestones achieved in fiscal years and interim periods within those years, beginning on or after June 15, 2010. The adoption of this ASU did not have a material impact on the Company’s consolidated financial statements.





InJuly 2010, the FASB issued ASU 2010-20, “Receivables (Topic 310): Disclosures about the Credit Quality of Financing Receivables and the Allowance for Credit Losses”.The amendments in this Update are to provide financial statement users with greater transparency about an entity’s allowance for credit losses and the credit quality of its financing receivables. The disclosures about activity that occurs during the reporting period are effective for interim and annual reporting periods beginning on or after December 15, 2010.  The adoption of this statement did not have a significant impact on the Company’s financial statements.


13





Note 3 – ADVANCES TO SUPPLIERS





Advances to suppliers represent advance payments to suppliers for the purchase of inventory.




Note 4– ACCRUED EXPENSES





Accrued expenses as of March 31, 2011 (unaudited) and December 31, 2010 consist of the following:





2011


2010Accrued expenses and other payables

$
1,713


$
4,512VAT tax payable (receivable)


(89
)


24Advance from customers


24



-Total

$
1,648


$
4,536





Note 5 - COMMON STOCK





On January 17, 2011, China 3C entered into a Registered Trademark Transfer Agreement to purchase the registered trademark, “Lotour.”  The registered term of the trademark expires on July 6, 2020.  The total consideration for the purchase of the trademark was RMB 2,280,000 (approximately $346), which was paid in the form of 1.08 million shares of the Company’s common stock, using a price of $0.32 per share.





On January 20, 2011, Zhejiang entered into a Design and Development Engagement Agreement to design and develop an electronic book product under the brand name “Lotour.” The total consideration for the design and development of the electronic book product is RMB 3,160,000 (approximately $480), which was paid in the form of 1.6 million shares of the Company’s common stock, using a price of $0.30 per share. The term of the Development Agreement is from January 20, 2011 to July 19, 2011.





Note 6 - STOCK WARRANTS, OPTIONS, AND COMPENSATION





Stock options— Options issued have a ten-year life and were fully vested upon issuance. The option holder has no voting or dividend rights. The grant price was the market price at the date of grant. The Company records the expense of the stock options over the related vesting period. The options were valued using the Black-Scholes option-pricing model at the date of grant stock option pricing.





Outstanding options by exercise price consisted of the following as of March 31, 2011.





Options Outstanding


Options ExercisableExercise Price


Number of

Shares


Weighted

Average

Remaining

Life (Years)


Weighted

Average

Exercise Price


Number

of Shares


Weighted

Average

Exercise

Price$
4.16



50,000



7.25


$
4.16



50,000


$
4.16




14





Note 7 - COMPENSATED ABSENCES





Regulation 45 of the labor laws in the PRC entitles employees to annual vacation leave after 1 year of service. In general all leave must be utilized annually, with proper notification. Any unutilized leave is cancelled.





Note 8 - INCOME TAXES





The Company, through its subsidiaries, Zhejiang, Wang Da, Sanhe, Joy & Harmony, Yiwu and Jinhua is governed by the Income Tax Laws of the PRC.





China 3C, which is a U.S. entity, is subject to the US Federal income tax at 34%. China 3C has incurred net accumulated operating losses of approximately $3,941 as of March 31, 2011 for income tax purposes. China 3C does not conduct any operations and only incurs expenses related to the public entity such as legal, accounting and investor relations, etc.  Therefore, it is more likely than not that all of the Company’s deferred tax assets will not be realized. A 100% allowance was recorded on the deferred tax asset of approximately $1,340 as of March 31, 2011.





The Company’s policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. The Company did not have any accrued interest or penalty associated with any unrecognized tax benefits, nor was any interest expense recognized during the three months ended March 31, 2011 and 2010.





Pursuant to the PRC Income Tax Laws, from January 1, 2008, the Enterprise Income Tax (“EIT”) is calculated against the net income in a fiscal year at a statutory rate of 25%.





The following details a reconciliation of income tax expense for the three months ended March 31, 2011 and 2010:





2011

U.S.


State


International


TotalCurrent

$
-


$
-


$
90


$
90Deferred


-



-



-



-Total

$
-


$
-


$
90


$
90





2010

U.S.


State


International


TotalCurrent

$
-


$
-


$
107


$
107Deferred


-



-



-



-Total

$
-


$
-


$
107


$
107





During the three months ended March 31, 2011, Wang Da, Sanhe, Joy & Harmony and Yiwu had operating losses and therefore no income tax expense. Yongxin was the only subsidiary having operating income and therefore had nominal income tax expenses of $71. Jinhua also incurred income tax expenses of $19 since it uses simplified tax, which imposes taxes on sales instead of operating income.


15





Reconciliation of the differences between the statutory US Federal income tax rate and the effective rate for the three months ended March 31, 2011 and 2010 is as follows:





2011


2010(Credit) tax at US statutory rate


(34.0
)%


(34.0
)%Tax rate difference


7.6
%


9.0
%Other


1.6
%


-Valuation allowance


26.9
%


30.9
%Effective rate


2.1
%


5.9
%





Note 9 - COMMITMENTS





The Company leases office facilities under operating leases that terminate through 2014. Rent expense for the three months ended March 31, 2011 and 2010 was $127 and $136, respectively. The future minimum obligations under these agreements are as follows by years as of March 31, 2011:





2012

$
1902013


742014


12$
276





Note 10 - STATUTORY RESERVE





In accordance with the laws and regulations of the PRC, a WFOE’s income, after the payment of the PRC income taxes, shall be allocated to the statutory surplus reserves and statutory public welfare fund. Prior to January 1, 2006, the proportion of allocation for reserve was 10 percent of the profit after tax to the surplus reserve fund and additional 5-10 percent to the public affair fund. The public welfare fund reserve was limited to 50 percent of the registered capital. Effective January 1, 2006, there is now only one fund requirement. The reserve is 10 percent of income after tax, not to exceed 50 percent of registered capital.





Statutory reserve funds are restricted for set off against losses, expansion of production and operation or increase in register capital of the respective company. Statutory public welfare fund is restricted to the capital expenditures for the collective welfare of employees. These reserves are not transferable to the Company in the form of cash dividends, loans or advances. These reserves are therefore not available for distribution except in liquidation. As of March 31, 2011, the Company had allocated $11,543 to these non-distributable reserve funds.





Note 11 - OTHER COMPREHENSIVE INCOME





The detail of other comprehensive income, all of which arose from foreign currency translation, as included in stockholders’ equity at March 31, 2011 (unaudited) and December 31, 2010 are as follows:


16





Foreign Currency

Translation

Adjustment


Total

Accumulated

Other

Comprehensive

IncomeBalance at January 1, 2009

$
5,272


$
5,272Change for 2009


(92
)


(92
)Balance at December 31, 2009

$
5,180


$
5,180Change for 2010


1,526



1,526Balance at December 31, 2010

$
6,706


$
6,706Change for three months ended March 31, 2011


246



246Balance at March 31, 2011

$
6,952


$
6,952





Note 12-CURRENT VULNERABILITY DUE TO CERTAIN RISK FACTORS





The Company’s operations are in the PRC. Accordingly, the Company’s business, financial condition and results of operations may be influenced by the political, economic and legal environments in the PRC, by the general state of the PRC’s economy. The Company’s business may be influenced by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion and remittance abroad, and rates and methods of taxation, among other things.





Note 13 - MAJOR CUSTOMERS AND CREDIT RISK





During the three months ended March 31, 2011 and 2010, no single customer accounted for more than 10% of the Company’s sales or accounts receivable and no single vendor accounted for more than 10% of the Company’s purchases.





Note 14 -   SEGMENT INFORMATION





We separately operate and prepare accounting and other financial reports to management for five major business organizations: Wang Da, Sanhe, Yiwu, Joy & Harmony and Jinhua. Each operating company has different products and service.  Wang Da sells mainly mobile phones, Sanhe sells mainly home appliances, Yiwu sells mainly office communication products, Joy & Harmony sells mainly consumer electronics and Jinhua provides transportation logistics to businesses. All segments are accounted for using the same principles as described in Note 2.





We identified five reportable segments required by FASB ASC Topic 280: (1) mobile phones, (2) home electronics, (3) office communication products, (4) consumer electronics and (5) logistics.


17





The following tables present summarized information by segment:





Three Months Ended March 31, 2011Mobile


Home


Communication


ConsumerPhones


Electronics


Products


Electronics


Logistics


Other


TotalSales, net

$
9,045


$
10,848


$
11,463


$
4,126


$
2,202


$
203


$
37,887Cost of sales


8,962



9,984



10,798



3,844



2,294



181



36,063Gross profit (loss)


83



864



665



282



(92
)


22



1,824Loss from operations


(772
)


(969
)


(745
)


(345
)


(441
)


(969
)


(4,241
)





Three Months Ended March 31, 2010Mobile


Home


Communication


ConsumerPhones


Electronics


Products


Electronics


Logistics


Other


TotalSales, net

$
10,499


$
11,312


$
6,178


$
9,934


$
2,641


$
234


$
40,798Cost of sales


9,731



10,077



5,671



9,696



2,045



213



37,433Gross profit


768



1,235



507



238



596



21



3,365Income (loss) from operations


(446
)


(516
)


(210
)


(508
)


250



(419
)


(1,849
)





Total assets by segment as of March 31, 2011 (unaudited) and December 31, 2010 are as follows:





Mobile


Home


Communication


ConsumerPhones


Electronics


Products


Electronics


Logistics


Other


Total2011

$
9,755


$
9,359


$
10,103


$
9,559


$
3,946


$
24,570


$
67,2922010

$
12,286


$
10,481


$
10,993


$
9,967


$
4,705


$
24,699


$
73,131





Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations.





Forward Looking Statements





We have included and from time to time may make in our public filings, press releases or other public statements, certain statements, including, without limitation, those under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7. In some cases these statements are identifiable through the use of words such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “plan,” “project,” “target,” “can,” “could,” “may,” “should,” “will,” “would” and similar expressions. You are cautioned not to place undue reliance on these forward-looking statements. In addition, our management may make forward-looking statements to analysts, investors, representatives of the media and others. These forward-looking statements are not historical facts and represent only our beliefs regarding future events, many of which, by their nature, are inherently uncertain and beyond our control.





The following discussion should be read in conjunction with the Consolidated Financial Statements and Notes thereto appearing elsewhere in this Form 10-Q.  The following discussion contains forward-looking statements.  Our actual results may differ significantly from those projected in the forward-looking statements.  Factors that may cause future results to differ materially from those projected in the forward-looking statements include, but are not limited to, those discussed in  “Risk Factors” and elsewhere in this Form 10-Q.


18





Overview (All dollar amounts in thousands)





China 3C Group (including its subsidiaries unless the context indicates otherwise, “China 3C,” the “Company,” “we,” “us,” or “our”) was incorporated on August, 20, 1998 under the laws of the State of Nevada. Capital Future Developments Limited (“Capital”) was incorporated on July 22, 2004 under the laws of the British Virgin Islands. Zhejiang Yong Xin Digital Technology Company Limited (“Zhejiang”), Yiwu Yong Xin Communication Limited (“Yiwu”), Hangzhou Wandda Electronics Company Limited (“Wang Da”), Hangzhou Sanhe Electronic Technology, Limited (“Sanhe”), and Shanghai Joy & Harmony Electronic Development Company Limited (“Joy & Harmony”) were incorporated under the laws of the Peoples Republic of China (“PRC” or “China”) on July 11, 2005, July 18, 1997, March 30, 1998, April 12, 2004, and August 25, 2003, respectively. China 3C owns 100% of Capital and Capital own 100% of the capital stock of Joy & Harmony and Sanhe. Until August 14, 2007, when it made the change to its ownership structure described in the next paragraph in order to comply with certain requirements of PRC law, Capital owned 100% of the capital stock of Zhenjiang. Zhejiang owns 90% and Yiwu owns 10% of Wang Da. Zhejiang owns 90% and Wang Da owns 10% of Yiwu. On March 10, 2009 Zhejiang set up a new operating entity, Hangzhou Letong Digital Technology Co., Ltd. (“Letong”) to establish an electronic retail franchise operation for China 3C Group. On July 6, 2009, Zhejiang and Yiwu acquired Jinhua Baofa Logistic Limited (“Jinhua”). Jinhua was incorporated under the laws of PRC on December 27, 2001.





On December 21, 2005, Capital became a wholly owned subsidiary of China 3C through a merger with a wholly owned subsidiary of the Company (the “Merger Transaction”). China 3C acquired all of the issued and outstanding capital stock of Capital pursuant to a Merger Agreement dated at December 21, 2005 by and among China 3C, XY Acquisition Corporation, Capital and the shareholders of Capital (the “Merger Agreement”). Pursuant to the Merger Agreement, Capital became a wholly owned subsidiary of China 3C and, for the Capital shares, China 3C issued 35,000,000 shares of its common stock to the shareholders of Capital, representing 93% of the issued and outstanding capital stock of China 3C at that time and cash of $500. On August 15, 2007, to comply with the requirements of PRC law, the Company recapitalized its ownership structure. As a result, instead of Capital owning 100% of Zhejiang as previously was the case, Capital entered into contractual agreements with Zhejiang whereby Capital owns a 100% interest in the revenues of Zhejiang. Capital does not have an equity interest in Zhejiang, but is deemed to have all the economic benefits and liabilities by contract. Under this structure, Zhejiang is now a wholly foreign owned enterprise (”WFOE”) of Capital. The contractual agreements give Capital and its equity owners an obligation to absorb any losses, and rights to receive revenue. Capital will be unable to make significant decisions about the activities of Zhejiang and can not carry out its principal activities without financial support. These characteristics as defined in FASB ASC Topic 810, Consolidation of Variable Interest Entities (“VIEs”), qualifies the business operations of Zhejiang to be consolidated with Capital and ultimately with China 3C.





On August 3, 2006, Capital completed the acquisition of 100% of the equity of Sanhe in exchange for a combination of cash and stock transaction valued at $8,750 in aggregate (consisted of 915,751 newly issued shares of the Company’s common stock and $5,000 in cash).


19





On November 28, 2006, Capital completed the acquisition of 100% of the equity of Joy & Harmony in exchange for a combination of cash and stock valued at $18,500 in aggregate (consisted of 2,723,110 shares of the Company’s common stock and $7,500 in cash).





On July 6, 2009, Zhejiang and Yiwu acquired Jinhua, a company organized under the laws of the PRC. Zhejiang acquired 90% and Yiwu acquired 10% of the entire equity interests in Jinhua from the shareholders of Jinhua for RMB 120,000,000 (approximately $17,500) in cash.





Yiwu, Wangda, Sanhe and Joy & Harmony are engaged in the resale and distribution of third party products and generate approximately 100% of their revenue from resale of items such as mobile phones, facsimile machines, DVD players, stereos, speakers, MP3 and MP4 players, iPod, electronic dictionaries, CD players, radios, and audio systems. We sell and distribute products through retail stores and secondary distributors. We operate most of our retail operations through our “store in store” model. Under this model, the Company leases space in major department stores and retailers. Leasing costs can vary based on a percentage of sales, or can be fixed. In the three months ended March 31, 2011 and 2010, all of our stores in stores leases were variable based on sales.





In 2009, Zhejiang started establishing direct electronic retail stores and franchise operation. As of March 31, 2011, there are three direct stores and two franchise stores in operation.





Following the acquisition of Jinhua, the Company began providing logistical services to businesses in addition to its traditional business of resale and distribution of third party products such as mobile phones, facsimile machines, DVD players, stereos, speakers, MP3 and MP4 players, iPods, electronic dictionaries, CD players, radios and audio systems.





Results of Operations for the Three months Ended March 31, 2011 and 2010





Reportable Operating Segments





The Company reports financial and operating information in the following five segments:





a)
Yiwu





b)
Wang Da





c)
Sanhe





d)
Joy & Harmony





e)
Jinhua





a)
Yiwu





Yiwu focuses on the selling, circulation and modern logistics of fax machines and cord phone products.


20





Three months ended March 31,


PercentageYiwu

2011


2010


ChangeRevenue

$
4,126


$
6,178



(33.2
)%Gross Profit


282



507



(44.4
)%Gross Profit Margin


6.8
%


8.2
%


(1.4
)%Operating Loss


(345
)


(210
)


(64.3
)%





For the three months ended March 31, 2011, Yiwu generated revenue of $4,126, a decrease of $2,052 or 33.2% compared to $6,178 for the three months ended March 31, 2010. The decrease was a result of lower market demand for office appliances such as fax machines and telephones.





Gross profit decreased $225 or 44.4% from $507 for the three months ended March 31, 2010 to $282 for the three months ended March 31, 2011. Gross profit margin decreased 1.4% from 8.2% in the three months ended March 31, 2010 to 6.8% in the three months ended March 31, 2011. The decrease was a result of increased promotion events in the first quarter of 2011 to maintain market share. Lower gross profit margin was also due to shrinking demand. Since market demand decreased, Yiwu did not have the bargaining power to increase unit sales price as much as the increase in purchase costs of office appliances.





Operating loss was $345 for the three months ended March 31, 2011, an increase of $135 or 64.3% compared to $210 for the three months ended March 31, 2010. Operating loss increased primarily due to decreased gross profit, an increase in labor cost and management fees paid to department stores.





b)
Wang Da





Wang Da focuses on the selling, circulation and modern logistics of cell phones, cell phones products, and digital products, including digital cameras, digital camcorders, PDAs, flash disks, and removable hard disks.





Three months ended March 31,


PercentageWang Da

2011


2010


ChangeRevenue

$
11,463


$
10,499



9.2
%Gross Profit


665



768



(13.4
)%Gross Profit Margin


5.8
%


7.3
%


(1.5
)%Operating Loss


(745
)


(446
)


(67.0
)%





For the three months ended March 31, 2011, Wang Da generated revenue of $11,463, an increase of $964 or 9.2% compared to $10,499 for the three months ended March 31, 2010. The increase in revenue was primarily due to a higher percentage of sales from international brands such as Nokia and Motorola, which usually have a higher unit price compared to domestic brands.


21





Gross profit decreased $103 or 13.4% from $768 for the three months ended March 31, 2010 to $665 for the three months ended March 31, 2011. Gross profit margin decreased from 7.3% in the three months ended March 31, 2010 to 5.8% in the three months ended March 31, 2011, a decrease of 1.5%.  The decrease in gross profit and gross profit margin was due to the decrease in demand of domestic cell phones, which had a higher gross profit margin than brand name cell phones. Most domestic cell phones do not offer data service compared to brand name cell phones such as Nokia, Motorola and Samsung, which caused the demand for domestic cell phones to decrease.


Operating loss was $745 for the three months ended March 31, 2011, a decrease of $299 or 67.0% compared to $446 for the three months ended March 31, 2010. Operating income decreased primarily due to decreased gross profit and increased operating expenses including an increase in base salary for all staff and an increase in management fees paid to the department stores.





c)
Sanhe





Sanhe focuses on the selling, circulation and modern logistics of home electronics, including DVD players, audio systems, speakers, televisions and air conditioners.





Three months ended March31,


PercentageSanhe

2011


2010


ChangeRevenue

$
10,848


$
11,312



(4.1
)%Gross Profit


864



1,235



(30.0
)%Gross Profit Margin


8.0
%


10.9
%


(2.9
)%Operating Loss


(969
)


(516
)


(87.8
)%





For the three months ended March 31, 20011, Sanhe generated revenue of $10,848, a decrease of $464 or 4.1% compared to $11,312 for the three months ended March 31, 2010. The decrease was a result of decline in market demand of DVD players and speakers.





Gross profit decreased $371 or 30.0% from $1,235 for the three months ended March 31, 2010 to $864 for the three months ended March 31, 2011. Gross profit margin decreased from 10.9% in 2010 to 8.0% in 2011, a decrease of 2.9%. The decrease was a result of higher sales volume of televisions in the first quarter of 2011 compared to higher sales in DVD players and speakers in the first quarter of 2010, which have higher gross profit margin compared to other home electronics products.





Operating loss was $969 for the three months ended March 31, 2011, an increase of $453 or 87.8% compared to $516 for the three months ended March 31, 2010. Operating loss increased primarily due to decreased gross profit and increased operating expenses including an increase in base salary for all staff and an increase in management fees paid to the department stores.





d)
Joy & Harmony





Joy & Harmony focuses on the selling, circulation and modern logistics of consumer electronics, including MP3 players, MP4 players, iPods, electronic dictionaries, and radios.


22





Three months ended March31,


PercentageJoy & Harmony

2011


2010


ChangeRevenue

$
9,045


$
9,934



(8.9
)%Gross Profit


83



238



(65.1
)%Gross Profit Margin


0.9
%


2.4
%


(1.5
)%Operating Loss


(772
)


(508
)


(52.0
)%





For the three months ended March 31, 2011, Joy & Harmony generated revenue of $9,045, a decrease of $889 or 8.9% compared to $9,934 for the three months ended March 31, 2010. Gross profit decreased $155 or 65.1% from $238 for the three months ended March 31, 2010 to $83 for the three months ended March 31, 2011. Gross profit margin decreased from 2.4% in 2010 to 0.9% in 2011, a decrease of 1.5%.  The decrease in revenue was due to a lower demand for small digital products such as MP3 and MP4. The decrease in gross profit margin was primarily due to a higher percentage of sales from international brands, which usually have lower profit margin than domestic brands.





Operating loss was $772 for the three months ended March 31, 2011, an increase of $264 or 52.0% compared to $508 for the three months ended March 31, 2010. Operating loss increased primarily due to decreased gross profit and increased operating expenses including an increase in base salary for all staff and management fees paid to the department stores.





e)
Jinhua




Jinhua provides transportation service to business and transports freight, including electronics, machinery and equipment, metal products, chemical materials, garments and handicraft goods, in more than 20 cities in Eastern China. Its transportation services cover many of the most developed cities in Eastern China such as Shanghai, Hangzhou and Nanjing.





Three months ended March 31,


PercentageJinhua

2011


2010


ChangeRevenue

$
2,202


$
2,641



(16.6
)%Gross Profit


(92
)


596



(115.4
)%Gross Profit Margin


(4.2
)%


22.6
%


(26.7
)%Operating (Loss)/Income


(441
)


250



(276.4
)%





Revenue decreased from $2,641 for the three months ended March 31, 2010 to $2,202 for the three months ended March 31, 2011. Gross profit margin decreased 26.7% from 22.6% for the three months ended March 31, 2010 to (4.2)% for the three months ended March 31, 2011. The logistics industry is experiencing a downturn. While the fuel cost and labor cost continue to rise, and toll rates remain high, the price for transportation did not increase accordingly. Therefore, revenue and gross profit margin decreased. Operating income decreased primarily due to decreased gross profit margin. Higher operating expenses, labor cost in particular, also caused operating income to decrease.


23





Net Sales





Net sales for the three months ended March 31, 2011 decreased by 7.1%, to $37,887 compared to $40,798 for the three months ended March 31, 2010. Management believes the sales decrease was a result of various factors including a slowdown in the retail markets in general, weaker demand for consumer and business electronics as well as the pressure of increased competitions from supermarkets, internet commerce as well as increased TV shopping networks.





Cost of Sales





Cost of sales for the three months ended March 31, 2011 was $36,063 compared to $37,433 for the three months ended March 31, 2010, a decrease of 3.7%. The decreased cost of sales for the three months was a result of the decrease in sales from the comparable period. In addition, higher fuel cost and higher cost of consumer electronics also contributed to the increased cost of sales.





Gross Profit Margin





Gross profit margin for the three months ended March 31, 2011 was 4.8% compared to 8.2% for the three months ended March 31, 2010. The lower gross profit margin was primarily due to the decreased unit sales prices of consumer and business electronics in the competitive market in China. In addition, international brand name electronics represented a higher percentage of sales in the first three months of 2011 compared to 2010. The increased sales of brand name electronics led to lower gross profit margin since brand name electronics have lower gross profit margins compared to domestic products.. For the logistics segment, the decrease in gross profit margin was primarily due to increased fuel cost.





General and Administrative Expenses





General and administrative expenses for the three months ended March 31, 2011 were $6,065 or 16.0% of net sales, compared to $5,214 or 12.8% of net sales for the three months ended March 31, 2010, an increase of 3.2% of sales. The increase in general and administrative expenses for the first quarter was primarily due to an increase in labor cost.





Loss from Operations





Operating loss for the three months ended March 31, 2011 was $4,241 or 11.2% of net sales compared to $1,849 or 4.5% of net sales for the three months ended March 31, 2010, an increase of 6.7%. Lower sales, lower gross profit margin as well as increased operating expenses were the key factors for the increase in loss from operations during the three months ended March 31, 2011 compared to 2010.





Provision for Income Taxes





The provision for income taxes for the three months ended March 31, 2011 was $90 compared to $107 for the three months ended March 31, 2010. Income tax expense was not significant due to Yiwu, Wang Da, Joy & Harmony and Sanhe having losses in the three months of 2011 and 2010. Zhejiang was the only subsidiary having operating income and the amount was not significant in the three months of 2011 and 2010. In addition, although Jinhua had operating lossess, Jinhua still incurred nominal income tax expenses because Jinhua uses simplified tax system.


24





Net Loss





Net loss was $4,459 or 11.7% of net sales for the three months ended March 31, 2011 compared to $1,927 or 4.7% of net sales for the three months ended March 31, 2010, an increase of 131.4%. Decreased sales revenue, lower gross profit margin and higher operating expenses were the critical factors which contributed to the decrease in net income.





Liquidity and Capital Resources





Operations and liquidity needs are funded primarily through cash flows from operations. Cash and equivalents were $18,381 at March 31, 2011, compared to $27,256 at March 31, 2010, and compared to $26,249 at December 31, 2010.





We believe the funds available to us are adequate to meet our operating needs for the remainder of 2011.





Our cash flows for the three month periods are summarized as follows:





Three months ended

March 31,2011


2010Net cash (used in) operating activities

$
(8,248
)

$
(2,605
)Effect of exchange rate change on cash and equivalents


380



(47
)Net decrease in cash and equivalents


(7,868
)


(2,652
)Cash and equivalents at beginning of period


26,249



29,908Cash and equivalents at end period

$
18,381


$
27,256





Operating Activities





Net cash used in operating activities was $8,248 for the three months ended March 31, 2011 compared to $2,605 for the three months ended March 31, 2010, a 216.7% increase.  The increase was mainly attributable to several factors, including (i) net loss of $4,459; (ii) increase in accounts receivable of $1,997, (iii) decrease in accounts payable and accrued expenses of $2,891,offset by the decrease in prepaid expenses and other current asset of $194 in the three months ended March 31, 2011, and add back stock compensation of $609.





Three months ended March 31,2011


2010


Percentage

ChangeSales, Net

$
37,887


$
40,798



(7.1
)%Accounts receivable

$
13,100


$
17,981



(27.1
)%




25





Accounts receivable decreased 27.1% in the first quarter of 2011 while sales decreased 7.1%. Management monitors and periodically assesses the collectability of accounts receivable to ensure the allowance for bad debt account is reasonably estimated. Collection of debt is based on the terms of legal binding documents. Our account receivable department has periodically reviewed the allowance for doubtful accounts. The bad debt allowance is based on the aging of receivables, credit history and credit quality of the customers, the term of the contracts as well as the balance outstanding. If an account receivable item is considered probable to be uncollectible, it will be charged to bad debts immediately.





Capital Expenditures





We did not have any capital expenditure for the first three months of 2011 and 2010.





Working Capital Requirements





Historically operations and short term financing have been sufficient to meet our cash needs. We believe we will be able to generate revenues from sales and raise capital through private placement offerings of our equity securities to provide the necessary cash flow to meet anticipated working capital requirements. However, our working capital needs for the long and short term will depend upon numerous factors, including operating results, competition, and the availability of credit facilities, none of which can be predicted with certainty. Future expansion will be limited by the availability of financing products and raising capital.





Off-Balance Sheet Arrangements





We have never entered into any off-balance sheet arrangements and have never established any special purpose entities. We have not guaranteed any debt or commitments of other entities or entered into any options on non-financial assets.





Critical Accounting Policies





Our discussion and analysis of our financial condition and results of operations is based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these consolidated financial statements requires us to make estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and the related disclosure of contingent assets and liabilities. We base our estimates on historical experience and on various other assumptions that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates.





An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimates are made, and if different estimates that reasonably could have been used, or changes in the accounting estimates that are reasonably likely to occur, could materially impact the consolidated financial statements. We believe the following critical accounting policies reflect the more significant estimates and assumptions used in the preparation of the consolidated financial statements.


26





Revenue Recognition





Our revenues are generated from sales of electronics products. All of our revenue transactions contain standard business terms and conditions. We determine the appropriate accounting for these transactions after considering (1) whether a contract exists; (2) when to recognize revenue on the deliverables; and (3) whether all elements of the contract have been fulfilled and delivered. In addition, our revenue recognition policy requires an assessment as to whether collection is reasonably assured, which inherently requires us to evaluate the creditworthiness of our customers. Changes in judgments on these assumptions and estimates could materially impact the timing or amount of revenue recognition.





Please refer to Note 2 in the footnotes to the financial statements for detailed description of our revenue recognition policy.





Inflation





Neither inflation nor changing prices has had a material impact on the Company’s net sales, revenues or continuing operations during the past three fiscal years.





After Sales Service





The after-sales services we provide to our customers are primarily repair and maintenance. If a customer buys a product from us and needs repairs, we can usually arrange to have the manufacturer repair the product. In certain cases, clerks in our stores are able to make the repairs directly.





Tabular Disclosure of Contractual Obligations





The following table sets forth our contractual obligations as of March 31, 2011:





Payment Due by PeriodLess than 1








More thanContractual Obligations

Total


year


1-3 years


3-5 years


5 yearsOperating lease obligations

$
278


$
190


$
87


$
1


$
-




27





Item 3. Quantitative and Qualitative Disclosures about Market Risk.





Foreign Currency Exchange Rate Risk





Fluctuations in the rate of exchange between the US dollar and foreign currencies, primarily the RMB, could adversely affect our financial results. During the first quarter ended March 31, 2011, all of our sales were denominated in foreign currencies. We expect that foreign currencies will continue to represent a similarly significant percentage of our sales in the future. Selling, marketing and administrative costs related to these sales are largely denominated in the same respective currency, thereby mitigating our transaction risk exposure. We therefore believe that the risk of a significant impact on our operating income from foreign currency fluctuations is not substantial. However, for sales not denominated in US dollars, if there is an increase in the rate at which a foreign currency is exchanged for US dollars, it will require more of the foreign currency to equal a specified amount of US dollars than before the rate increase. In such cases and if we price our products in the foreign currency, we will receive less in US dollars than we did before the rate increase went into effect. If we price our products in US dollars and competitors price their products in local currency, an increase in the relative strength of the US dollar could result in our price not being competitive in a market where business is transacted in the local currency.





All of our sales denominated in foreign currencies are denominated in RMB. Our principal exchange rate risk therefore exists between the US dollar and this currency. Fluctuations from the beginning to the end of any given reporting period result in the re-measurement of our foreign currency-denominated receivables and payables, generating currency transaction gains or losses that impact our non-operating income/expense levels in the respective period and are reported in other (income) expense, net in our combined consolidated financial statements. We do not currently hedge our exposure to foreign currency exchange rate fluctuations. We may, however, hedge such exposure to foreign currency exchange rate fluctuations in the future.





Interest Rate Risk





Changes in interest rates may affect the interest paid (or earned) and therefore affect our cash flows and results of operations. However, we do not believe that this interest rate change risk is significant.





Currency Exchange Fluctuations





All of the Company’s revenues are denominated in US dollars, while its expenses are denominated primarily in RMB. The value of the RMB-to-US dollar and other currencies may fluctuate and is affected by, among other things, changes in political and economic conditions. Since 1994, the conversion of RMB into foreign currencies, including US dollars, has been based on rates set by the People’s Bank of China (“PBOC”), which are set daily based on the previous day’s inter-bank foreign exchange market rates and current exchange rates on the world financial markets. Since 1994, the official exchange rate for the conversion of RMB to US dollars had generally been stable and the RMB had appreciated slightly against the US dollar. However, on July 21, 2005, the Chinese government changed its policy of pegging the value of RMB to the US dollar. Under the new policy, RMB may fluctuate within a narrow and managed band against a basket of certain foreign currencies. Recently there has been increased political pressure on the Chinese government to decouple the RMB from the United States dollar. At the recent quarterly regular meeting of PBOC, its Currency Policy Committee affirmed the effects of the reform on RMB exchange rate. Since February 2006, the new currency rate system has been operated; the currency rate of RMB has become more flexible while basically maintaining stable and the expectation for a larger appreciation range is shrinking. The Company has never engaged in currency hedging operations and has no present intention to do so.


28





Concentration of Credit Risk





Credit risk represents the accounting loss that would be recognized at the reporting date if counterparties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counterparties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions as described below:






The Company’s business is characterized by rapid technological change, new product and service development, and evolving industry standards and regulations. Inherent in the Company’s business are various risks and uncertainties, including the impact from the volatility of the stock market, limited operating history, uncertain profitability and the ability to raise additional capital.






All of the Company’s revenue is derived from Asia and Greater China. Changes in laws and regulations, or their interpretation, or the imposition of confiscatory taxation, restrictions on currency conversion, devaluations of currency or the nationalization or other expropriation of private enterprises could have a material adverse effect on our business, results of operations and financial condition.






If the Company is unable to derive any revenues from Greater China, it would have a significant, financially disruptive effect on the normal operations of the Company.





Item 4. Controls and Procedures.





Evaluation of Disclosure Controls and Procedures





Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, our management conducted an evaluation of our disclosure controls and procedures as of March 31, 2011, as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act. Based on this evaluation, our principal executive officer and principal financial officer concluded that, as of such date, the Company’s disclosure controls and procedures were effective.





Disclosure controls and procedures are designed to ensure that information required to be disclosed by us in our Exchange Act reports is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer, or persons performing similar functions, as appropriate, to allow timely decisions regarding required disclosures.





Changes in Internal Control over Financial Reporting





There was no change in our internal control over financial reporting that occurred during the first quarter of 2011 covered by this Quarterly Report on Form 10-Q that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.


29





PART II.OTHER INFORMATION





Item 1.Legal Proceedings.





None.





Item 1A. Risk Factors.





There have been no material changes from the Risk Factors previously disclosed in the Company’s Form 10-K for its fiscal year ended December 31, 2010.





Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds.


None.





Item 3.  Defaults Upon Senior Securities.





None.





Item 4.(Removed and Reserved).





Item 5.Other Information.





None.





Item 6.Exhibits.





Exhibit

No.

Document Description31.1

Certification of the Chief Executive Officer pursuant to Rule 13A-14(A)/15D-14(A) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.31.2

Certification of the Chief Financial Officer pursuant to Rule 13A-14(A)/15D-14(A) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.32.1

Certification of the Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. 1350 (Section 906 of the Sarbanes-Oxley Act of 2002).




30


SIGNATURES





Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.





CHINA 3C GROUPDate: June 21, 2011
By:
/s/ Zhenggang WangName:   Zhenggang WangTitle: Chief Executive Officer and Chairman(Principal Executive Officer)





Date: June 21, 2011
By:
/s/ Weiping WangName:   Weiping WangTitle: Chief Financial Officer (Principal Accounting

and Financial Officer)


31




EXHIBIT INDEX





Exhibit

No.

Document Description31.1

Certification of the Chief Executive Officer pursuant to Rule 13A-14(A)/15D-14(A) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.31.2

Certification of the Chief Financial Officer pursuant to Rule 13A-14(A)/15D-14(A) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.32.1

Certification of the Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. 1350 (Section 906 of the Sarbanes-Oxley Act of 2002).


32