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                Media ContactsMenu OFFICE OF RESEARCH, DEVELOPMENT, AND TECHNOLOGY AT THE TURNER-FAIRBANK HIGHWAY RESEARCH CENTER Home
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                        Turner-Fairbank Highway Research Center


            
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      Turner-Fairbank Highway Research Center
      
                    
            United States Department of Transportation Federal Highway Administration6300 Georgetown PikeMcLean, VA 22101United States
      
          
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                Cross-Cutting Results
    

    
    
          Several cross-cutting recommendations discuss marketing and communications actions that support research and technology development projects. These include:Incorporating market research into projects involving the development of a new technology or process to better understand market conditions (e.g., acceptance, barriers to use, etc.) that may affect adoption.Incorporating outreach into research planning to ensure the process includes tech transfer, process training, and/or deployment support.Improving internal protocols for research dissemination, including reaching consensus on external messaging and marketing/outreach activities.Other recommendations suggest further incorporation of program evaluation into the research process, which include:Identifying key performance measures during research planning process, identify or develop sources of data, and collect baseline measures as necessary.Regularly tracking dissemination activities (document postings, webinars, trainings) and related usage activities (views, downloads, attendance).Identifying related research that may support the program down the road (e.g., strategies for cost reduction, project management and oversight, etc.).Completed reports can be found here.
      
    
          Last updated: Monday, December 2, 2019 U.S. DEPARTMENT OF TRANSPORTATION

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