================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             -----------------------
                                   FORM 10-QSB

           X      QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES
         -----    EXCHANGE ACT OF 1934

                  For Quarterly period Ended: June 30, 2007; or

         -----    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  EXCHANGE ACT OF 1934

                For the transition period           to
                                          ---------    ----------

                         Commission File Number: 0-25631

                             -----------------------


                                 ALPHATRADE.COM
         ---------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)

         Nevada                                               98-0211652
 ------------------------------                             ------------------
(State or other Jurisdiction of                            (I.R.S. Employer
 Incorporation or Organization)                             Identification No.)

      SUITE 116C - 930 West 1st Street, North Vancouver, B.C. V7P3N4 Canada
          -------------------------------------------------------------
               (Address of principal executive offices) (Zip Code)



                                 (604 ) 986-9866
                            -------------------------
                           (Issuer's telephone number)

        Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15 (d) of the Exchange Act during the past 12 months (or for such
shorter period that a registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days. Yes  X     No
                                                                   ---       ---

        State the number of shares outstanding of the issuer's common equity:
$0.001 par value, as of June 30, 2007, was 42,849,427.

         Transitional Small Business Disclosure Format.        Yes        No  X
                                                                   ---       ---






                                        1
<PAGE>
                              Report on Form 10-QSB
                       For the Quarter Ended June 30, 2007

                                      INDEX

                                                                          Page
                                                                          ----
Part I.  Financial Information

         Item 1.      Financial Statements (unaudited)...................... 3

                      Balance Sheets.......................................4-5
                      Statements of Operations ............................. 6
                      Statement of Stockholders' Equity (Deficit)........... 8
                      Statements of Cash Flows............................9-10
                      Notes to the Financial Statements .................11-13


         Item 2.      Management's Discussion and Analysis
                        or Plan of Operation .............................. 14

         Item 3.      Controls and Procedures ............................. 17



Part II. Other Information

         Item 1.      Legal Proceedings ................................... 17

         Item 2.      Changes in Securities ............................... 18

         Item 3.      Defaults Upon Senior Securities ..................... 18

         Item 4.      Submission of Matters to a Vote of Security Holders . 18

         Item 5.      Other Information ................................... 18

         Item 6.      Exhibits and Reports on Form 8-K .................... 18

                      Signatures........................................... 19

                      Certifications















                                        2
<PAGE>
PART I - FINANCIAL INFORMATION

Item 1. Financial Statements.

The accompanying balance sheets of Alphatrade.com at June 30, 2007 and December
31, 2006, and the related statements of operations, stockholders' equity
(deficit) and cash flows for the three months and six months ending June 30,
2007 and 2006, have been prepared by our management in conformity with United
States generally accepted accounting principles. In the opinion of management,
all adjustments considered necessary for a fair presentation of the results of
operations and financial position have been included and all such adjustments
are of a normal recurring nature. Operating results for the quarter ended June
30, 2007, are not necessarily indicative of the results that can be expected for
the fiscal year ending December 31, 2007.

















                                 ALPHATRADE.COM

                              FINANCIAL STATEMENTS

                       June 30, 2007 and December 31, 2006





















                                        3
<PAGE>
                                 ALPHATRADE.COM
                                 Balance Sheets

                                     ASSETS
                                     ------
                                                     June 30,      December 31,
                                                       2007            2006
                                                   -------------  -------------
                                                    (Unaudited)
CURRENT ASSETS

 Cash                                              $    206,211   $    147,323
 Accounts receivable - trade, net                        14,646         64,766
 Prepaid expenses                                        13,773          7,148
                                                   ------------   ------------
   Total Current Assets                                 234,630        219,237
                                                   ------------   ------------
PROPERTY AND EQUIPMENT, NET                              40,206         37,550
                                                   ------------   ------------
OTHER ASSETS

 Investments                                            231,166        215,991
 Related party investment                                25,112         68,467
                                                   ------------   ------------
   Total Other Assets                                   256,278        284,458
                                                   ------------   ------------
   TOTAL ASSETS                                    $    531,114   $    541,245
                                                   ============   ============



























              The accompanying condensed notes are an integral part
                     of these interim financial statements.
                                        4
<PAGE>
                                 ALPHATRADE.COM
                           Balance Sheets (Continued)

                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
                 ----------------------------------------------

                                                     June 30,      December 31,
                                                       2007            2006
                                                   -------------  -------------
                                                    (Unaudited)
CURRENT LIABILITIES

 Accounts payable and accrued expenses             $  1,399,194   $    547,139
 Related party payables                               1,394,712        714,295
 Deferred revenue                                       301,622        241,332
                                                   ------------   ------------
   Total Current Liabilities                          3,095,528      1,502,766
                                                   ------------   ------------
   Total Liabilities                                  3,095,528      1,502,766
                                                   ------------   ------------
STOCKHOLDERS' EQUITY (DEFICIT)

 Convertible preferred stock: par
  value $0.001 per share; 10,000,000
  shares authorized, 4,000,000 Class A
  shares issued and outstanding                           4,000          4,000
 Common stock: $0.001 par value, 100,000,000
  shares authorized: 42,849,427 and 40,425,027
  shares issued and outstanding, respectively            42,849         40,425
 Additional paid-in capital                          31,292,919     30,853,661
 Accumulated other comprehensive income                (945,540)      (717,859)
 Accumulated deficit                                (32,958,642)   (31,141,748)
                                                   ------------   ------------
   Total Stockholders' Equity (Deficit)              (2,564,414)      (961,521)
                                                   ------------   ------------
   TOTAL LIABILITIES AND STOCKHOLDERS'
    EQUITY (DEFICIT)                               $    531,114   $    541,245
                                                   ============   ============

















              The accompanying condensed notes are an integral part
                     of these interim financial statements.
                                        5
<PAGE>
                                 ALPHATRADE.COM
                            Statements of Operations

                          For the Three Months Ended  For the Six Months Ended
                                    June 30,                   June 30,
                           -------------------------  -------------------------
                                2007        2006          2007         2006
                           ------------ ------------  ------------ ------------
REVENUE
 Subscription revenue      $   751,994  $   713,139   $ 1,524,655  $ 1,379,234
 E-Trax revenue                 13,848       18,796        30,579       46,827
 Advertising revenue           460,102      242,585       858,469      507,185
 Other revenue                     661          700         4,109          850
                           -----------  -----------   -----------  -----------
   Total Revenue             1,226,605      975,220     2,417,812    1,934,096
                           -----------  -----------   -----------  -----------
COST OF SALES
 Financial content             444,820      433,538       897,114      844,096
 Other cost of sales             1,307          617         2,793        2,036
                           -----------  -----------   -----------  -----------
   Total Cost of Sales         446,127      434,155       899,907      846,132
                           -----------  -----------   -----------  -----------
   Gross Profit                780,478      541,065     1,517,905    1,087,964
                           -----------  -----------   -----------  -----------
EXPENSES
 Management expense            120,000      120,000       240,000      240,000
 Professional fees             604,339       76,906     1,062,164      463,920
 Research and development      100,118      131,592       187,869      238,930
 Marketing expense             565,094      170,218     1,456,591      281,399
 General and
  administrative expenses      189,028      155,987       369,825      606,521
                           -----------  -----------   -----------  -----------
   Total Expenses            1,578,579      654,703     3,316,449    1,830,770
                           -----------  -----------   -----------  -----------
LOSS) FROM OPERATIONS         (798,101)    (113,638)   (1,798,544)    (742,806)

OTHER (EXPENSE)
 Realized loss on
 marketable securities         (48,350)           -       (48,350)           -
                           -----------  -----------   -----------  -----------
(LOSS) BEFORE INCOME

 TAX EXPENSE                  (846,451)           -    (1,846,894)           -
 INCOME TAX EXPENSE                  -            -             -            -
                           -----------  -----------   -----------  -----------










              The accompanying condensed notes are an integral part
                     of these interim financial statements.
                                        6
<PAGE>
                                 ALPHATRADE.COM
                      Statements of Operations (Continued)

                          For the Three Months Ended  For the Six Months Ended
                                    June 30,                   June 30,
                           -------------------------  -------------------------
                                2007        2006          2007         2006
                           ------------ ------------  ------------ ------------

 NET (LOSS)                $  (846,451) $  (113,638)  $(1,846,894) $  (742,806)
                           ===========  ===========   ===========  ===========
OTHER COMPREHENSIVE LOSS      (218,199)           -      (227,681)           -
                           -----------  -----------   -----------  -----------
 TOTAL
 COMPREHENSIVE (LOSS)      $(1,064,650) $  (113,638)  $(2,074,576) $  (742,806)
                           ===========  ===========   ===========  ===========
 BASIC AND DILUTED
  LOSS PER SHARE           $     (0.02) $     (0.00)  $     (0.04) $     (0.02)
                           ===========  ===========   ===========  ===========
 COMPREHENSIVE
   LOSS PER SHARE          $     (0.02) $     (0.00)  $     (0.05) $     (0.02)
                           ===========  ===========   ===========  ===========
 WEIGHTED AVERAGE NUMBER
   OF SHARES                42,716,045   33,851,112    41,986,171   33,732,369
                           ===========  ===========   ===========  ===========






























              The accompanying condensed notes are an integral part
                     of these interim financial statements.
                                        7
<PAGE>
                                 ALPHATRADE.COM
                  Statements of Stockholders' Equity (Deficit)
<TABLE>
<S>                <C>       <C>    <C>        <C>     <C>         <C>          <C>           <C>
                   Preferred Stock     Common Stock     Additional      Net        Other
                   ---------------- ------------------   Paid-In   Subscription Comprehensive  Accumulated
                     Shares  Amount   Shares   Amount    Capital   (Receivable)    Income        Deficit
                   --------- ------ ---------- ------- ----------- ------------ ------------- -------------
Balance,
 December 31, 2006 4,000,000 $4,000 40,425,027 $40,425 $30,853,661 $   (30,000) $   (717,859) $(31,111,748)

Common stock
 issued for cash
 on exercise of
 warrants at $0.18
 per share
 (unaudited)               -      -     55,000      55       9,945           -             -             -

Common stock
 issued for
 services at an
 average price of
 $0.14 per share
 (unaudited)               -      -  2,369,400   2,369     305,985      30,000             -             -

Value of options
 issued under the
 2007 stock
 option plan
 (unaudited)               -      -          -       -      93,350           -             -             -

Value of stock
 purchase warrants
 granted
 (unaudited)               -      -          -       -      10,128           -             -             -

Contributed
 capital
 (unaudited)               -      -          -       -      19,850           -             -             -

Net loss for the
 six months ended
 June 30, 2007
 (unaudited)               -      -          -       -           -           -      (227,681)   (1,846,894)
                   --------- ------ ---------- ------- ----------- -----------  ------------  ------------
Balance,
 June 30, 2007
 (unaudited)       4,000,000 $4,000 42,849,427 $42,849 $31,292,919 $         -  $   (945,540) $(32,958,642)
                   ========= ====== ========== ======= =========== ===========  ============  ============
</TABLE>

















              The accompanying condensed notes are an integral part
                     of these interim financial statements.
                                        8
<PAGE>
                                 ALPHATRADE.COM
                            Statements of Cash Flows
                                   (Unaudited)
                                                      For the Six Months Ended
                                                               June 30,
                                                     ---------------------------
                                                          2007          2006
                                                     ------------- -------------
CASH FLOWS FROM OPERATING ACTIVITIES

 Net loss                                            $ (1,846,894) $   (742,806)
 Adjustments to reconcile net loss to
  net cash used by operating activities:
   Common stock issued for services and
    contributions                                         308,354       326,665
   Value of options and warrants granted                  103,478       337,436
   Amortization of services prepaid by common stock        30,000       112,984
   Depreciation expense                                     6,673         6,299
   Investments received as payment for
    accounts receivable                                  (305,750)     (271,500)
   Realized loss on marketable securities                  48,350             -
Changes in operating assets and liabilities:
   (Increase) decrease in accounts receivable              50,120           353
   (Increase) decrease in prepaid expenses                 (6,625)        1,140
   Increase (decrease) in accounts payable and
     accrued expenses                                     852,055       (23,090)
   Increase (decrease) in related party payables                -        73,238
   Increase in deferred revenue                            60,290        14,057
                                                     ------------  ------------
     Net Cash Used by Operating Activities               (699,949)     (165,224)
                                                     ------------  ------------
CASH FLOWS FROM INVESTING ACTIVITIES

 Proceeds from sales of marketable securities              57,899             -
 Purchase of fixed assets                                  (9,329)       (1,972)
                                                     ------------  ------------
     Net Cash Used by Investing Activities                 48,570        (1,972)
                                                     ------------  ------------
CASH FLOWS FROM FINANCING ACTIVITIES

 Related party advances                                   680,417             -
 Contributed capital                                       19,850             -
 Common stock issued for cash                              10,000        28,750
                                                     ------------  ------------
     Net Cash Provided by Financing Activities            710,267        28,750
                                                     ------------  ------------
NET CHANGE IN CASH                                         58,888      (138,446)

CASH AT BEGINNING OF PERIOD                               147,323       147,408
                                                     ------------  ------------
CASH AT END OF PERIOD                                $    206,211  $      8,962
                                                     ============  ============



              The accompanying condensed notes are an integral part
                     of these interim financial statements.
                                        9
<PAGE>
                                 ALPHATRADE.COM
                      Statements of Cash Flows (Continued)
                                   (Unaudited)
                                                      For the Six Months Ended
                                                               June 30,
                                                     ---------------------------
                                                          2007          2006
                                                     ------------- -------------
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

 Interest paid                                       $          -  $          -
 Income taxes paid                                   $          -  $          -

SCHEDULE OF NON-CASH FINANCING ACTIVITIES:

 Common stock issued for services and contributions  $    308,354  $    326,665
 Contribution of services by officers and directors  $          -  $          -
 Common stock issued for extinguishment of debt      $          -  $          -
 Value of stock options and warrants granted         $    103,478  $    337,436




































              The accompanying condensed notes are an integral part
                     of these interim financial statements.
                                       10
<PAGE>
                                 ALPHATRADE.COM
                        Notes to the Financial Statements
                       June 30, 2007 and December 31, 2006

NOTE 1 - BASIS OF FINANCIAL STATEMENT PRESENTATION

         The accompanying  unaudited financial  statements have been prepared by
         the Company pursuant to the rules and regulations of the Securities and
         Exchange  Commission.  Certain  information  and  footnote  disclosures
         normally included in financial  statements  prepared in accordance with
         accounting  principles  generally  accepted  in the  United  States  of
         America have been  condensed or omitted in  accordance  with such rules
         and  regulations.  The information  furnished in the interim  financial
         statements  includes  normal  recurring  adjustments  and  reflects all
         adjustments,  which, in the opinion of management,  are necessary for a
         fair  presentation of such financial  statements.  Although  management
         believes the disclosures and information presented are adequate to make
         the  information  not  misleading,  it is suggested  that these interim
         condensed  financial   statements  be  read  in  conjunction  with  the
         Company's  most recent audited  financial  statements and notes thereto
         included  in its  December  31,  2006  Annual  Report  on Form  10-KSB.
         Operating  results  for the six  months  ended  June  30,  2007 are not
         necessarily indicative of the results that may be expected for the year
         ending December 31, 2007.

NOTE 2 - GOING CONCERN

         The  Company's  financial   statements  are  prepared  using  generally
         accepted  accounting  principles  applicable  to a going  concern which
         contemplates  the  realization of assets and liquidation of liabilities
         in the normal course of business.  The Company has recorded significant
         losses from operations and has a deficit in its working capital as well
         as in its  stockholders'  equity which together raise substantial doubt
         about its ability to continue as a going concern.

         In order to continue as a going concern and achieve a profitable  level
         of operations,  the Company will need, among other things,  to increase
         sales of its subscription  services and to increase  advertising sales.
         All  marketing  efforts are  concentrated  in the areas of developing a
         strong sales team,  maximizing the investment  with our sports partners
         through unique and innovative  premium text  promotions and building an
         advertising program that delivers proven results.

         In addition,  the related  party debt is a manageable  situation as the
         terms and  conditions  are  favorable to the company and the  repayment
         terms are  appropriate  to the cash flow of the  company.  The  payment
         terms if necessary, will be adjusted on a mutually agreed basis.

         The ability of the Company to continue as a going  concern is dependent
         upon its ability to successfully accomplish the aforementioned plan and
         eventually attain  profitable  operations.  The accompanying  financial
         statements  do not include any  adjustments  that might be necessary if
         the Company is unable to continue as a going concern.




                                       11
<PAGE>
                                 ALPHATRADE.COM
                        Notes to the Financial Statements
                       June 30, 2007 and December 31, 2006

NOTE 3 - SIGNIFICANT EVENTS

         During the six months ended June 30, 2007, the Company issued 2,369,400
         shares of common  stock  valued at an average  price of $0.14 per share
         for  consulting  services for  marketing the  company's  products.  All
         issuances of common stock for services were valued at the closing price
         of the common stock on the dates of authorization.

         During the six months ended June 30, 2007,  the Company  issued  55,000
         shares of common stock for cash at $0.18 per share upon the exercise of
         options granted under its 2004 Incentive Stock Option Plan.

         In April 2007, the Company  entered into a Promissory Note and Security
         Agreement  with its officers and directors  whereby they agreed to fund
         the Company with  $1,500,000 of operating  funds.  The Promissory  Note
         bears  interest  at 20% per annum,  is due on  February  28,  2008,  is
         secured by the Company's  assets and is convertible  into shares of the
         Company's  common stock upon default.  The Company has an unused credit
         facility of $819,583 as of June 30, 2007.

         On June 27, 2007, the Company declared a 1.1 for 1 forward stock split.
         The  accompanying  financial  statements  reflect  the stock split on a
         retroactive basis.

NOTE 4 - RELATED PARTY TRANSACTIONS

         The Company receives advances from several related parties on a regular
         basis.  During the six  months  ended June 30,  2007,  related  parties
         advanced $680,417 to the Company.  Officer salaries of $240,000 for the
         six  months  ended  June 30,  2007  were  accrued  to  the  contracting
         management companies.

NOTE 5 - OPTIONS AND WARRANTS

         Under FASB Statement 123, the Company  estimates the fair value of each
         stock award at the grant date by using the Black-Scholes option pricing
         model with the following weighted average  assumptions used for grants,
         respectively;  dividend  yield of zero percent for all years;  expected
         volatility of 79.43% and 111.88%; risk-free interest rates of 5.35, and
         3.50  percent  and  expected  lives of 1.0 and 1.0,  for the six months
         ended June 30, 2007 and 2006, respectively.

         In June 2007 the Company  created the 2007 Stock Option Plan whereby it
         granted the option to purchase  6,000,000 shares of its common stock at
         $0.21 per share to certain  directors,  consultants and employees.  The
         options were 25% vested at the date granted and additional vesting will
         be  determined  by the Board of  Directors.  Compensation  cost for the
         Company's  stock options  granted was $103,478 and $337,436  during the
         six months ended June 30, 2007 and 2006, respectively.




                                       12
<PAGE>
                                 ALPHATRADE.COM

                        Notes to the Financial Statements
                       June 30, 2007 and December 31, 2006

NOTE 5 - OPTIONS AND WARRANTS (Continued)

         A summary of the status of the Company's  stock options and warrants as
         of June 30, 2007 and changes  during the six months ended June 30, 2007
         is presented below:

                                                    Weighted   Weighted
                                         Options     Average   Average
                                           and      Exercise  Grant Date
                                         Warrants    Price    Fair Value
                                        ----------  --------  ----------
         Outstanding, December 31, 2006 39,822,997  $   0.38  $     0.38
             Granted                       200,000      0.15        0.15
             Granted                     6,000,000      0.21        0.21
             Exercised                    (237,500)     0.90        0.90
                                        ----------  --------  ----------
         Outstanding, June 30, 2007     45,785,497  $   0.36  $     0.36
                                        ==========  ========  ==========
         Exercisable, June 30, 2007     30,140,500  $   0.40  $     0.40
                                        ==========  ========  ==========
































                                       13
<PAGE>
Item 2. Management's  Discussion and Analysis of Financial  Condition or Plan of
Operations

The  following  information  should be read in  conjunction  with the  financial
statements and notes thereto appearing elsewhere in this Form 10-QSB.

Forward-looking and Cautionary Statements

This report contains certain forward-looking statements. These statements relate
to future  events or our future  financial  performance  and  involve  known and
unknown risks and uncertainties.  These factors may cause our company's,  or our
industry's actual results, levels of activity, performance or achievements to be
materially  different  from those  expressed  or implied by the  forward-looking
statements.  In some  cases,  you can  identify  forward-looking  statements  by
terminology  such as "may,"  "will"  "should,"  "expects,"  "intends,"  "plans,"
"anticipates,"  "believes," "estimates," "predicts," "potential," "continue," or
the negative of these terms or other comparable terminology.

These statements are only predictions. Although we believe that the expectations
reflected in the forward-looking  statements are reasonable, we cannot guarantee
future results, levels of activity, performance or achievements.

Results of Operations.

During the three months ended June 30, 2007, revenue  moderately  increased over
the same  period  of 2006.  Revenue  for  2007  was  $1,226,605,  which is a 26%
increase  over fiscal 2006 sales of  $975,220.  The  majority of the increase is
directly attributable to the growth in advertising revenue. Advertising revenues
grew from $242,585 in 2006 to $460,102 in 2007. Our partnerships  with the major
sports teams have  assisted in driving a lot of new traffic to our website which
has helped us develop an advertising  program that achieves  significant results
for our  advertising  clients.  Although we have seen some of that growth in the
first half of 2007, we expect significant  growth  in  advertising  revenue  for
the balance of the year.  Our digital  advertising  programs are a  professional
alternative to the typical advertising fare of unwanted spam and fax blasts. Our
E-Gate  subscription  revenues  increased  slightly  to  $751,994  in 2007  from
$713,139  in 2006.  Our free,  delayed  E-Gate  service saw an  extremely  large
increase in numbers  which is great for our  advertising  clients and also could
provide a steady  stream of new  business  for our real time  products as market
conditions achieve some stability.

We believe  the  majority  of our  revenue  growth  for 2007 and beyond  will be
generated  from our  digital  advertising  programs  and from our  premium  text
sweepstakes.  Our database is growing  exponentially  as a direct  result of our
sports  affiliations and these sports  partnerships are also a strong conduit of
new business for our text promotions.

Our  sports  partnerships  have  proven  to be a  highly  effective  way of fast
tracking the development of our brand - almost every day the name AlphaTrade.com
is seen at some sporting  event or on national  television  and it is associated
with  some of the  largest  brands  in the  world.  As our  brand  becomes  more
recognizable,  our ability to achieve better results for our advertisers and for
our text  promotions  is greatly  enhanced  which  generates  more  business for
AlphaTrade.  Our advertising  programs are unique and innovative and competition
is  virtually  non-existent.  The  caliber  of  our  demographics  is  the  main


                                       14
<PAGE>
attraction  as opposed to sheer  numbers of site  visitors - we attract the most
favorable  demographic due to the  combination of our financial  products with a
strong  sports  presence.   We  believe  our  advertising   business  will  grow
substantially and will eclipse the revenue from our stock quotation  business as
early as the third quarter of 2007.

Our mobile messaging  business is now a proven commodity and we have a continued
source of new business generated by our advertising  clients and from our sports
partnerships.  Our database from sms text promotions is growing rapidly and this
is very  enticing to new  clients.  Our new clients  include some of the largest
brands in the world and some of the most dominant sports teams around.

Our cost of E-Gate  sales is the cost of the  financial  content.  Many of these
costs  are  fixed  monthly  fees  while  others  are on a per  user  basis.  Our
advertising  and text message  revenues do not have any such costs.  These sales
will have the highest profit margin of all of our sales so clearly;  the company
will be focusing on developing this business.

We  realized a net loss of  $846,453  for the three  months  ended June 30, 2007
compared to a net loss of $113,638 for the three months ended June 30, 2006 This
is an increase in net loss of $732,513 and is  exclusively  due to the cash paid
for our sports  partnerships and the stock paid to consultants for marketing our
products.  We fully expect this expense to translate  into strong revenue growth
for the balance of 2007 and beyond.  We see this  revenue  being  derived from a
combination of our innovative digital advertising  programs and our text message
promotions.  We are building an advertising  clientele that is prepared to pay a
premium to have access to our demographic.

Included in  professional  fees are shares of common  stock to public  relations
consultants  valued at  $308,354.  These  consultants  were engaged to assist in
building  our  advertising  client  base and to add new  clients  for our E-gate
business.  We realized related party  compensation  expense of $120,000 for both
2007 and 2006.

Our marketing  expense increased to $565,094 in 2007 from $170,218 in 2006 which
is  understandable  as we grow our  advertising  business and pay for our sports
partnerships. We fully expect this to continue throughout the balance of 2007 as
we have hired some very talented and senior sales people to execute our targeted
marketing program.

We  decreased  our  research  and  development  expense to $110,118 in 2007 from
$131,592 in 2006. This is expected to increase as we build  additional  products
with which to generate even more revenue.

Historically,  due to the nature of being a developmental stage company, many of
our expenses are paid in shares of our common  stock.  The expenses are recorded
at the fair value of the shares issued.  Excluding  these  non-cash  expenses we
would have  reported a loss of $537,797 for the three months ended June 30, 2007
instead of $1,846,894.

During the six months ended June 30, 2007, revenue showed a substantive increase
over the same period of 2006.  Revenue for 2007 was  $2,417,812,  which is a 25%
increase  over  fiscal  2006 sales of  $1,934,096.  An  increase  in revenue was
realized  in all of  our  products  and  services  but  the  highest  growth  is
advertising  revenues.  Advertising  revenues  grew to  $858,469  in  2007  from


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$507,185 in 2006.  That growth  shows an  underlying  trend for the company with
respect  to our  potential  for  revenue.  Prior to  adding  additional  revenue
streams,  our growth was limited to the growth of the financial  markets and our
share of that marketplace.  With advertising, our potential revenue is unlimited
and restricted only by our own creativity. As our database grows and the success
of  our  advertising   programs  becomes  more  widely  known,  we  believe  our
advertising  revenues  will grow  exponentially.  In addition,  our text message
programs will show some strong growth in the later half of this year. We believe
our  new  corporate   direction  is  validated   with  the  success  and  growth
trajectories  of these new  products.  We do  expect  the  growth of our  E-gate
financial  products to remain slow.  It is wise to remember  the most  important
aspect of these services are the highly  desirable  database we are accumulating
and the high quality of the database from a purchasing  point of view.  This has
given  us  the  opportunity  to  build  our  highly   effective  and  innovative
advertising programs.

We  incurred a net loss of  $1,846,894  for the six months  ended June 30,  2007
compared to $742,806 for the six months ended June 30, 2006. This is an increase
of $1,104,088 and directly related to payments for our sports marketing programs
and increased  marketing  expenses.  We are already  experiencing strong revenue
growth in our  advertising  programs from these  partnerships  and we expect the
growth to escalate during the second half of this year.

Stock options were issued under our 2007 Stock Option Plan. We realized  related
party  compensation  expense of $480,000 for both 2007 and 2006.  Our  marketing
expense  increased to $1,456,591 in 2007 from $281,399 due to a greatly expanded
marketing program. We decreased our research and development expense to $187,869
in 2007 from  $238,930 in 2006.  Our  professional  fees  expense  increased  to
$1,062,164  in 2007 from $463,920 in 2006 mainly  because of share  issuances to
consultants  that were assisting in marketing our new products.  Our general and
administrative  expense decreased to $369,825 for 2007 from $606,521 in 2006 due
to the  issuance  of stock  options  under  the 2006  stock  option  plan to our
employees and directors.

Historically,  many of our expenses are paid in shares of our common stock.  The
expenses are recorded at the fair value of the shares  issued.  Excluding  these
non cash  expenses  the loss for the six months  ended June 30,  2007 would have
been  only  $1,435,062.  Excluding  non cash  expenses  for  2006 we would  have
reported an income $34,279.

Liquidity and Capital Resources.

We have  consistently  been financed through loans from related parties and from
raising capital through private equity  offerings.  We used $19,532 and $165,224
of cash in our  operating  activities  in the first six months of 2007 and 2006,
respectively.  This  decrease of $145,692  was  primarily  due to the receipt of
$680,417 in cash  advances from related  parties.  For the six months ended June
30,  2007 and 2006 we  received  cash  totaling  $29,850  and  $28,750  from the
issuance of our common stock upon the exercise of options granted under the 2004
stock  option  plan.  We expect  that in the next  twelve  months  that the cash
generated by our operations will be adequate to cover our cash flow.

Given the right  circumstances,  we would entertain a secondary  financing if it
would  expand  our  market  penetration  and bring  extra  revenue to us. We are
actively  seeking  acquisition  targets  and may  decide to use our stock as the


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<PAGE>
compensation for any acquisition. Currently, we do not have any definitive plans
for a secondary financing nor have we identified a specific acquisition target.

We  currently  have no material  commitments  for capital  requirements.  At the
present time we have no need to purchase new  equipment or replace the equipment
we are currently using. We believe that our capital  infrastructure  is adequate
to handle the expected growth in 2007.

We are not aware of any material trend, event or capital commitment, which would
potentially adversely affect liquidity.  In the event a material trend develops,
we believe we will have  sufficient  funds  available to satisfy working capital
needs through debt or from funds received from equity sales.

Dependence on Key Personnel

We are dependent on the services of Penny Perfect,  the Chief Executive  Officer
of the Company.  The loss of Ms.  Perfect or Gordon  Muir,  our CTO or other key
executives and personnel,  or the inability to attract and retain the additional
highly skilled employees required for the expansion of our activities,  may have
a material  adverse effect on our business or our future  operations.  We do not
intend to maintain  "Key-man" life insurance on any executive  officers or other
personnel at this time.


Item 3.  Controls and Procedures

         As of the end of the period covered by this report, we carried out an
evaluation, under the supervision and with the participation of management,
including our chief executive officer and principal financial officer, of the
effectiveness of the design and operation of our disclosure controls and
procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Securities
Exchange Act of 1934. Based upon that evaluation, our chief executive officer
and principal financial officer concluded that our disclosure controls and
procedures are effective to cause the material information required to be
disclosed by us in the reports that we file or submit under the Exchange Act to
be recorded, processed, summarized and reported within the time periods
specified in the SEC's rules and forms. There have been no significant changes
in our internal controls or in other factors which could significantly affect
internal controls subsequent to the date we carried out our evaluation.


PART II - OTHER INFORMATION.

Item 1. Legal Proceedings.

AlphaTrade.com is the Defendant in litigation pending in the Supreme Court of
British Columbia, Canada. This action was filed on December 23, 2003 and is
between Zacks Investment Services, Inc. as Plaintiff and AlphaTrade.com as
Defendant. The case number is 5036907.

The Plaintiff alleges that it is owed the sum of $279,664 pursuant to a
licensing Agreement executed by the Plaintiff and the Defendant in 1999.
Alphatrade is agressively defending itself against this claim.

During the year ending December 31, 2002, a company filed an action against
AlphaTrade in the Supreme Court of British Columbia, Canada claiming unspecified

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<PAGE>
damages. AlphaTrade filed a Statement of Defence in August, 2002. There has been
no further developments in this action. AlphaTrade plans to vigorously defend
itself.

We are subject to potential liability under contractual and other matters and
various claims and legal actions which may be asserted. These matters arise in
the ordinary course and conduct of our business. While the outcome of the
potential claims and legal actions against us cannot be forecast with certainty,
we believe that such matters should not result in any liability which would have
a material adverse effect on our business.

Item 2. Changes in Securities.

The following unregistered securities have been issued since January 1st, 2007:

                                                 Valued
Date             No. of Shares      Title          At          Reason

May  15/2007           50,000      Common         $0.17    Services
Apr. 12/2007          375,500      Common         $0.17    Services
Apr. 05/2007           22,500      Common         $0.17    Services
Mar. 29/2007           15,000      Common         $0.135   Services
Mar. 23/2007          115,000      Common         $0.122   Services
Mar. 15/2007          100,000      Common         $0.12    Services
Feb. 27/2007          175,000      Common         $0.125   Services
Feb. 20/2007        1,035,420      Common         $0.135   Services
Jan. 18/2007          266,580      Common         $0.16    Services


The above noted shares were issued in private, isolated transactions without
registration under the Securities Act. The shares were issued in reliance on the
exemption provided by Rule 506 and/or Section 4(2) of the Securities Act as a
transaction by an issuer not involving a public offering to Consultants or to
companies owned or controlled by Consultants or Officers of AlphaTrade.

Item 3. Defaults Upon Senior Securities.

        None.

Item 4. Submission of Matters to a Vote of Security Holders.

        None.


Item 5. Other Information.

        None.

Item 6. Exhibits and Reports on Form 8-K.

        (a) Exhibits

         Exhibit 31.1   Certification of C.E.O. Pursuant to Section 302 of
                        the Sarbanses-Oxley Act of 2002.



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<PAGE>
         Exhibit 31.2   Certification of Principal Accounting Officer Pursuant
                        to Section 302 of the Sarbanses-Oxley Act of 2002.

         Exhibit 32.1   Certification of C.E.O. Pursuant to 18 U.S.C. Section
                        1350,  as  Adopted  Pursuant  to  Section  906 of the
                        Sarbanes-Oxley Act of 2002

         Exhibit 32.2   Certification   of   Principal   Accounting   Officer
                        Pursuant to 18 U.S.C.  Section 1350, as Adopted
                        Pursuant to Section 906 of the  Sarbanes-Oxley Act of
                        2002

        (b) Report on Form 8-K

              None








                                   SIGNATURES

In accordance with the requirements of the Exchange Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned
thereunto duly authorized.




                                                   ALPHATRADE.COM


Date:    8/13/2007                                / s / Penny Perfect
                                                   ----------------------------
                                                   President / Director



Date:    8/13/2007                                / s / Katharine Johnston
                                                   ----------------------------
                                                   Principal Accounting Officer













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