Exhibit 10.4


 


Execution Version


 


REGISTRATION RIGHTS AGREEMENT


 


This Registration Rights
Agreement (the “Agreement”) is made and entered into as of this 8th day of July, 2015 by and between
Grandparents.com, a Delaware corporation (the “Company”), and VB Funding, LLC, a Delaware limited liability
company (together with its participants, successors and assigns, “Lender”).


 


Capitalized terms used
herein have the respective meanings ascribed thereto in that certain Credit Agreement, dated the date hereof, by and between Company
and Lender, unless otherwise defined herein.


 


The parties hereby agree
as follows:


 


1.          Certain
Definitions.


 


As used in this Agreement,
the following terms shall have the following meanings:


 


“Investor”
means Lender and any Affiliate or permitted transferee of Lender who is a subsequent holder of any Warrant, Note or Registrable
Securities.


 


“Prospectus”
means (i) the prospectus included in any Registration Statement, as amended or supplemented by any prospectus supplement, with
respect to the terms of the offering of any portion of the Registrable Securities covered by such Registration Statement and by
all other amendments and supplements to the prospectus, including post-effective amendments and all material incorporated by reference
in such prospectus, and (ii) any “free writing prospectus” as defined in Rule 405 under the 1933 Act.


 


“Register,”
“registered” and “registration” refer to a registration made by preparing and
filing a Registration Statement or similar document in compliance with the 1933 Act (as defined below), and the declaration or
ordering of effectiveness of such Registration Statement or document.


 


“Registrable
Securities” the (i) the shares issuable upon conversion of any Note, including any interest paid as a result of an
increase in the principal amount of any Note pursuant to the terms thereof, (ii) the shares issuable upon exercise of any Warrant
and (iii) any other securities issued or issuable with respect to or in exchange for Registrable Securities, whether by way of
stock dividend, stock-split, or in connection with or combination of shares, recapitalization, merger, charter amendment or otherwise;
provided, that, a security shall cease to be a Registrable Security upon (A) sale pursuant to a Registration Statement or Rule
144 under the 1933 Act, or (B) such security becoming eligible for sale without restriction by Lender pursuant to Rule 144.


 


“Registration
Statement” means any registration statement of the Company filed under the 1933 Act that covers the resale of any
of the Registrable Securities pursuant to the provisions of this Agreement, amendments and supplements to such Registration Statement,
including post-effective amendments, all exhibits and all material incorporated by reference in such Registration Statement.


 


“Required Investors”
means the Investors holding a majority of the Registrable Securities as of a Trigger Date.


 


“SEC”
means the U.S. Securities and Exchange Commission.


 




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“1933 Act”
means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.


 


“1934 Act”
means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.


 


2.          Registration.


 


(a)          Registration
Statements.


 


(i)          The
Company hereby agrees to prepare and file with the SEC one Registration Statement on Form S-1 covering the resale of the Registrable
Securities (the “Resale Registration Statement”) on a date which is no later than sixty (60) days after the
date of the occurrence of the earlier of any of the following (the “Filing Deadline”): (x) Lender’s notice
to Company of its exercise of its conversion rights of the Note under Section 2.10 of the Credit Agreement (including any Note
issuable in connection with any Additional Advance), (y) Lender’s Exercise Notice (as defined in the Warrant Agreement) with
respect to its Warrants, and (z) the Lender becoming the beneficial owner (as defined in Section 13(d) of the Securities Exchange
Act of 1934, as amended, and the rules and regulations promulgated thereunder) of 10% or more of the Company’s issued and
outstanding shares of Common Stock (each, a “Trigger Date”). Such Resale Registration Statement also shall cover,
to the extent allowable under the 1933 Act and the rules promulgated thereunder (including Rule 416), such indeterminate number
of additional shares of Common Stock resulting from stock splits, stock dividends or similar transactions with respect to the Conversion
Registrable Securities.


 


(ii)         Except
for shares of Common Stock (x) issuable upon conversion of the Company’s Redeemable Convertible 7.5% Preferred Stock, par
value $0.01, if issued (the “Preferred Stock”), and (y) shares of Common Stock outstanding or issuable upon
exercise of warrants that are entitled to piggyback registration rights as of the date of this Agreement (the “Piggyback
Securities”), the Company shall not include in the Resale Registration Statement any shares of Common Stock or other
securities for the account of any other holder without the prior written consent of the Lender. The Registration Statement (and
each amendment or supplement thereto, and each request for acceleration of effectiveness thereof) shall be provided in accordance
with Section 3(c) to Lender and its counsel prior to its filing or other submission.


 


(iii)        It
is anticipated that any Registration Statement filed pursuant to this Agreement with the SEC may allow for different means of distribution,
including sales by means of an underwriting as well as sales into the open market. Subject to any SEC comments, such Registration
Statement shall include the plan of distribution attached hereto as Exhibit A; provided, however, that no Investors shall be named
as an “underwriter” in the Registration Statement without Investor’s prior written consent. If Lender or the
Required Investors desire to distribute all or part of the Registrable Securities by means of an underwriting, they shall so advise
the Company in writing as soon as practicable after such a determination has been made, and such underwriter shall be a reputable,
unrelated third party bank, which shall be subject to the approval of the Company’s Board of Directors, which approval shall
not be unreasonably withheld. A determination of whether all or part of the distribution will be by means of an underwriting shall
be made by the Lender or the Required Investors making the request. If all or part of the distribution is to be by means of an
underwriting, all subsequent decisions concerning the underwriting which are to be made by the Lender or the Required Investors
pursuant to this Agreement (which shall include selection of the underwriter or underwriters to be engaged) shall be subject to
the reasonable approval of the Company’s Board of Directors, which approval shall not be unreasonably withheld.


 




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(iv)        If
a Registration Statement filed pursuant to this Agreement involves an underwritten offering and the managing underwriter or underwriters
shall advise the Company in writing that, in their opinion, the total number of Registrable Securities and, as permitted hereunder,
other securities requested to be included in such offering (including shares of Common Stock issuable upon conversion of the Preferred
Stock) exceeds the number which can be sold in such offering without an adverse effect on the success of such offering, then the
Company will include in such Registration Statement, to the extent of the number which the Company is so advised can be sold in
such offering without having such an adverse effect: (y) first, prior to the inclusion of any securities which are not Registrable
Securities, all of the Registrable Securities hereof or, if all such Registrable Securities cannot be included in such underwritten
offering, all of the Registrable Securities that can to the extent of the number which the Company is so advised can be sold in
such offering, and (ii) second, the shares of Common Stock issuable upon conversion of the Preferred Stock, allocated on a pro
rata basis among the holders thereof based upon the total number of shares of such other securities proposed to be included in
the registration, and (iii) all other securities which are permitted to be included in such Registration Statement pursuant to
Section 2(a)(ii) of this Agreement, allocated on a pro rata basis among the holders thereof based upon the total number of shares
of such other securities proposed to be included in the registration. All holders proposing to distribute their shares through
an underwriting shall enter into an underwriting agreement in customary form with the underwriter or underwriters selected for
such underwriting.


 


(v)         In
any registered offering pursuant to this Agreement that becomes effective under the 1933 Act, the Company shall use its commercially
reasonable best efforts to keep available to the holder of such Registrable Securities a Prospectus meeting the requirements of
Section 10(a)(3) of the 1933 Act and shall file all amendments and supplements under the 1933 Act required for those purposes during
the Effectiveness Period (defined below). The Company agrees to supplement or amend such Registration Statement, if required by
the rules and regulations or instructions applicable to the registration form utilized by the Company, or, if applicable, the rules
and regulations thereunder for shelf registrations pursuant to Rule 415 promulgated under the 1933 Act, or as reasonably requested
by holders of Registrable Securities covered by the Registration Statement, or any underwriter of the Registrable Securities. In
any offering pursuant to this Agreement, the Company will promptly use its commercially reasonable best efforts to effect such
qualification and compliance as may be requested and as would permit or facilitate the distribution of the Registrable Securities,
including, without limitation, appropriate qualifications under applicable blue sky or other state securities laws, appropriate
compliance with any other governmental requirements and listing on a national securities exchange or inter-dealer quotation system
on which the Registrable Securities are then listed.


 


(b)          Expenses.
The Company will pay all expenses associated with performance of or compliance with this Agreement, including all registration,
qualification and filing fees and expenses, printing fees, the Company’s counsel and accounting fees and expenses, costs
associated with clearing the Registrable Securities for sale under applicable state securities laws, listing fees, fees and expenses
of one counsel to Lender and Lender’s reasonable expenses in connection with the registration, but excluding discounts, commissions,
fees of underwriters, selling brokers, dealer managers or similar securities industry professionals with respect to the Registrable
Securities being sold.


 





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(c)          Effectiveness.


 


(i)          The
Company shall use commercially reasonable best efforts to cause the Registration Statements declared effective by the SEC as soon
as practicable, but in no event later than the earlier of: (i) if the SEC shall have informed the Company that no review of the
Registration Statement will be made or that the SEC has no further comments on the Registration Statement, five (5) Business Days
after such notice from the SEC, or (ii) the 120th day if the SEC reviews the Registration Statement. The Company shall
notify Lender by facsimile or e-mail as promptly as practicable, and in any event, within twenty-four (24) hours, after any Registration
Statement is declared effective, and shall simultaneously provide Investors with copies of any related Prospectus to be used in
connection with the sale or other disposition of the securities covered thereby.


 


(ii)         For
not more than twenty (20) consecutive days or for a total of not more than forty-five (45) days in any twelve (12) month period,
the Company may suspend the use of any Prospectus included in any Registration Statement contemplated by this Section in the event
that the Company determines in good faith that such suspension is necessary to (A) delay the disclosure of material non-public
information concerning the Company, the disclosure of which at the time is not, in the good faith opinion of the Company, in the
best interests of the Company or (B) amend or supplement the affected Registration Statement or the related Prospectus so that
such Registration Statement or Prospectus shall not include an untrue statement of a material fact or omit to state a material
fact required to be stated therein or necessary to make the statements therein, in the case of the Prospectus in light of the circumstances
under which they were made, not misleading (an “Allowed Delay”); provided, that the Company shall promptly (a)
notify each Investor in writing of the commencement of an Allowed Delay, but shall not (without the prior written consent of an
Investor) disclose to an Investor any material non-public information giving rise to an Allowed Delay, (b) advise the Investors
in writing to cease all sales under the Registration Statement until the end of the Allowed Delay and (c) use commercially reasonable
best efforts to terminate an Allowed Delay as promptly as practicable.


 


(d)          Rule
415; Cutback If at any time the SEC takes the position that the offering of some or all of the Registrable Securities in a
Registration Statement is not eligible to be made on a delayed or continuous basis under the provisions of Rule 415 under the 1933
Act or requires any Investor to be named as an “underwriter,” the Company shall use its commercially reasonable best
efforts to persuade the SEC that the offering contemplated by the Registration Statement is a valid secondary offering and not
an offering “by or on behalf of the issuer” as defined in Rule 415 and that none of the Investors is an “underwriter.”
Lender shall have the right to participate or have its counsel participate in any meetings or discussions with the SEC regarding
the SEC’s position and to comment or have its counsel comment on any written submission made to the SEC with respect thereto.
No such written submission shall be made to the SEC to which Lender’s counsel reasonably objects. In the event that, despite
the Company’s efforts and compliance with the terms of this Section 2(d), the SEC refuses to alter its position, the Company
shall (i) remove from the Registration Statement such portion of the Registrable Securities (the “Cut Back Shares”)
and/or (ii) agree to such restrictions and limitations on the registration and resale of the Registrable Securities as the SEC
may require to assure the Company’s compliance with the requirements of Rule 415 (collectively, the “SEC Restrictions”);
provided, however, that the Company shall not agree to name any Investor as an “underwriter” in such Registration Statement
without the prior written consent of such Investor. Any cut-back imposed on the Investors pursuant to this Section 2(d) shall be
allocated to among the Investors on a pro rata basis. From and after such date as the Company is able to effect the registration
of such Cut Back Shares in accordance with any SEC Restrictions (such date, the “Restriction Termination Date”
of such Cut Back Shares), all of the provisions of this Section 2 shall again be applicable to such Cut Back Shares; provided,
however, that (i) the Filing Deadline for the Registration Statement including such Cut Back Shares (“Cutback Registration
Statement”) shall be ten (10) Business Days after such Restriction Termination Date, and (ii) the date by which the Company
is required to obtain effectiveness with respect to such Cut Back Shares under Section 2(c) shall be the 90th day immediately
after the Restriction Termination Date (the 120th day if the SEC reviews the Registration Statement).


 




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3.          Company
Obligations. The Company will use commercially reasonable best efforts to effect the registration of the Registrable Securities
in accordance with the terms hereof, and pursuant thereto the Company will, as expeditiously as possible:


 


(a)          use
commercially reasonable best efforts to cause the Resale Registration Statement or the Cutback Registration statement, as the case
may be, to become effective and to remain continuously effective for a period that will terminate upon the earlier of (i) the date
on which all Registrable Securities covered by such Registration Statement as amended from time to time, have been sold, and (ii)
the date on which all Registrable Securities may be sold without restriction pursuant to Rule 144 (the “Effectiveness
Period”) and advise the Investors in writing when the Effectiveness Period has expired;


 


(b)          prepare
and file with the SEC such amendments and post-effective amendments to the Registration Statement and the Prospectus as may be
necessary to keep the Registration Statement effective for the Effectiveness Period and to comply with the provisions of the 1933
Act and the 1934 Act with respect to the distribution of all of the Registrable Securities covered thereby;


 


(c)          provide
copies to and permit counsel designated by Lender to review each Registration Statement and all amendments and supplements thereto
no fewer than seven (7) days prior to its filing with the SEC and not file any document to which such counsel reasonably objects;


 


(d)          furnish
to Lender and its legal counsel (i) promptly after the same is prepared and publicly distributed, filed with the SEC, or received
by the Company (but not later than two (2) Business Days after the filing date, receipt date or sending date, as the case may be)
one (1) copy of any Registration Statement and any amendment thereto, each preliminary prospectus and Prospectus and each amendment
or supplement thereto, and each letter written by or on behalf of the Company to the SEC or the staff of the SEC, and each item
of correspondence from the SEC or the staff of the SEC, in each case relating to such Registration Statement (other than any portion
of any thereof which contains information for which the Company has sought confidential treatment), and (ii) such number of copies
of a Prospectus, including a preliminary prospectus, and all amendments and supplements thereto and such other documents as each
Investor may reasonably request in order to facilitate the disposition of the Registrable Securities owned by such Investor that
are covered by the related Registration Statement;


 


(e)          use
commercially reasonable efforts to (i) prevent the issuance of any stop order or other suspension of effectiveness and, (ii) if
such order is issued, obtain the withdrawal of any such order at the earliest possible moment;


 


(f)          prior
to any public offering of Registrable Securities, use commercially reasonable best efforts to register or qualify or cooperate
with Lender and its counsel in connection with the registration or qualification of such Registrable Securities for offer and sale
under the securities or blue sky laws of such jurisdictions requested by Lender and do any and all other commercially reasonable
acts or things necessary or advisable to enable the distribution in such jurisdictions of the Registrable Securities covered by
the Registration Statement; provided, however, that the Company shall not be required in connection therewith or as a condition
thereto to (i) qualify to do business in any jurisdiction where it would not otherwise be required to qualify but for this Section
3(f), (ii) subject itself to general taxation in any jurisdiction where it would not otherwise be so subject but for this Section
3(f), or (iii) file a general consent to service of process in any such jurisdiction;


 




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(g)          use
commercially reasonable best efforts to cause all Registrable Securities covered by a Registration Statement to be listed on each
securities exchange, interdealer quotation system or other market on which similar securities issued by the Company are then listed;


 


(h)          immediately
notify the Investors, at any time prior to the end of the Effectiveness Period, upon discovery that, or upon the happening of any
event as a result of which, the Prospectus includes an untrue statement of a material fact or omits to state any material fact
required to be stated therein or necessary to make the statements therein not misleading in light of the circumstances then existing,
and promptly prepare, file with the SEC and furnish to such holder a supplement to or an amendment of such Prospectus as may be
necessary so that such Prospectus shall not include an untrue statement of a material fact or omit to state a material fact required
to be stated therein or necessary to make the statements therein not misleading in light of the circumstances then existing;


 


(i)          otherwise
use commercially reasonable best efforts to comply with all applicable rules and regulations of the SEC under the 1933 Act and
the 1934 Act, including, without limitation, Rule 172 under the 1933 Act, file any final Prospectus, including any supplement or
amendment thereof, with the SEC pursuant to Rule 424 under the 1933 Act, promptly inform the Investors Lender in writing if, at
any time during the Effectiveness Period, the Company does not satisfy the conditions specified in Rule 172 and, as a result thereof,
the Investors are required to deliver a Prospectus in connection with any disposition of Registrable Securities and take such other
actions as may be reasonably necessary to facilitate the registration of the Registrable Securities hereunder; and make available
to its security holders, as soon as reasonably practicable, but not later than the Availability Date (as defined below), an earnings
statement covering a period of at least twelve (12) months, beginning after the effective date of each Registration Statement,
which earnings statement shall satisfy the provisions of Section 11(a) of the 1933 Act, including Rule 158 promulgated thereunder
(for the purpose of this subsection 3(i), “Availability Date” means the 45th day following the end of the fourth fiscal
quarter that includes the effective date of such Registration Statement, except that, if such fourth fiscal quarter is the last
quarter of the Company’s fiscal year, “Availability Date” means the 90th day after the end of such fourth
fiscal quarter); and


 


(j)          With
a view to making available to the Investors the benefits of Rule 144 (or its successor rule) and any other rule or regulation of
the SEC that may at any time permit the Investors to sell shares of Common Stock to the public without registration, the Company
covenants and agrees to: (i) make and keep public information available, as those terms are understood and defined in Rule 144,
until the earlier of (A) six months after such date as all of the Registrable Securities may be sold without restriction by the
holders thereof pursuant to Rule 144 or any other rule of similar effect or (B) such date as all of the Registrable Securities
shall have been resold; (ii) file with the SEC in a timely manner all reports and other documents required of the Company under
the 1934 Act; and (iii) furnish to each Investor upon request, as long as such Investors owns any Registrable Securities, (A) a
written statement by the Company that it has complied with the reporting requirements of the 1934 Act, (B) a copy of the Company’s
most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q, and (C) such other information as may be reasonably requested
in order to avail Lender of any rule or regulation of the SEC that permits the selling of any such Registrable Securities without
registration.


 




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4.          Due
Diligence Review; Information. The Company shall make available, during normal business hours, for inspection and review by
the Investors, advisors to and representatives of the Investors (who may or may not be affiliated with Lender and who are reasonably
acceptable to the Company), all financial and other records, all SEC Filings (as defined in the Credit Agreement) and other filings
with the SEC, and all other corporate documents and properties of the Company as may be reasonably necessary for the purpose of
such review, and cause the Company’s officers, directors and employees, within a reasonable time period, to supply all such
information reasonably requested by the Investors or any such representative, advisor or underwriter in connection with such Registration
Statement (including, without limitation, in response to all questions and other inquiries reasonably made or submitted by any
of them), prior to and from time to time after the filing and effectiveness of the Registration Statement for the sole purpose
of enabling the Investors and such representatives, advisors and underwriters and their respective accountants and attorneys to
conduct initial and ongoing due diligence with respect to the Company and the accuracy of such Registration Statement.


 


The Company shall not
disclose material nonpublic information to the Investors, or to advisors to or representatives of the Investors, unless prior to
disclosure of such information the Company identifies such information as being material nonpublic information and provides the
Investors, such advisors and representatives with the opportunity to accept or refuse to accept such material nonpublic information
for review and if any Investor wishing to obtain such information enters into an appropriate confidentiality agreement with the
Company with respect thereto.


 


5.          Obligations
of the Investors.


 


(a)          Each
Investor shall furnish in writing to the Company such information regarding itself, the Registrable Securities held by it and the
intended method of disposition of the Registrable Securities held by it, as shall be reasonably required to effect the registration
of such Registrable Securities and shall execute such documents in connection with such registration as the Company may reasonably
request. At least five (5) Business Days prior to the first anticipated filing date of any Registration Statement, the Company
shall notify each Investor of the information the Company requires from such Investor if such Investor elects to have any of the
Registrable Securities included in the Registration Statement. Such Investor shall provide such information to the Company at least
two (2) Business Days prior to the first anticipated filing date of such Registration Statement if such Investor elects to have
any of the Registrable Securities included in the Registration Statement.


 


(b)          Each
Investor, by its acceptance of the Registrable Securities for registration in a Registration Statement to be filed with the SEC
hereunder shall be required to agree to cooperate with the Company as reasonably requested by the Company in connection with the
preparation and filing of such Registration Statement.


 


(c)          Each
Investor shall be required to agree that, upon receipt of any notice from the Company of either (i) the commencement of an Allowed
Delay pursuant to Section 2(c)(ii) or (ii) the happening of an event pursuant to Section 3(h) hereof, the Investor will immediately
discontinue disposition of Registrable Securities pursuant to the Registration Statement covering such Registrable Securities,
until such Investor is advised by the Company that such dispositions may again be made.


 




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6.          Indemnification.


 


(a)          Indemnification
by the Company. The Company will indemnify and hold harmless the Lender and each Investor and its officers, directors, members,
employees and agents, successors and assigns, and each other person, if any, who controls such Lender or Investor within the meaning
of Section 15 of the 1933 Act, and the rules and regulations promulgated thereunder, against any losses, claims, damages, liabilities,
and expenses (including reasonable attorney fees), joint or several, to which they may become subject under the 1933 Act or otherwise,
insofar as such losses, claims, damages, liabilities or expenses (or actions or investigations in respect thereof) arise out of
or are based upon: (i) any untrue statement or alleged untrue statement or omission or alleged omission of any material fact contained
in any Registration Statement, any preliminary Prospectus or final Prospectus, or any amendment or supplement thereof; (ii) any
blue sky application or other document executed by the Company specifically for that purpose or based upon written information
furnished by the Company filed in any state or other jurisdiction in order to qualify any or all of the Registrable Securities
under the securities laws thereof (any such application, document or information herein called a “Blue Sky Application”);
(iii) the omission or alleged omission to state in a Blue Sky Application a material fact required to be stated therein or necessary
to make the statements therein not misleading; (iv) any violation by the Company or its agents of any rule or regulation promulgated
under the 1933 Act applicable to the Company or its agents and relating to action or inaction required of the Company in connection
with such registration; or (v) any failure to register or qualify the Registrable Securities included in any such Registration
Statement in any state where the Company or its agents has affirmatively undertaken or agreed in writing that the Company will
undertake such registration or qualification on an Investor’s behalf and will reimburse such Investor, and each such officer,
director or member and each such controlling person for any legal or other expenses reasonably incurred by them in connection with
investigating or defending any such loss, claim, damage, liability or action; provided, however, that the Company
will not be liable in any such case if and to the extent that any such loss, claim, damage or liability arises out of or is based
upon an untrue statement or alleged untrue statement or omission or alleged omission so made in conformity with information furnished
by such Investor or any such controlling person in writing specifically for use in such Registration Statement or Prospectus. In
connection with an underwritten offering, the Company will indemnify the underwriters selected by Lender, their respective officers
and directors and each person who controls (within the meaning of the 1933 Act) such underwriters at least to the same extent as
provided above with respect to the indemnification of the holders of Registrable Securities.


 


(b)          Indemnification
by the Investors. Each Investor agrees, severally but not jointly, to indemnify and hold harmless, to the fullest extent permitted
by law, the Company, its directors, officers, employees, stockholders and each person who controls the Company (within the meaning
of the 1933 Act) against any losses, claims, damages, liabilities and expense (including reasonable attorney fees) resulting from
any untrue statement of a material fact or any omission of a material fact required to be stated in the Registration Statement
or Prospectus or preliminary Prospectus or amendment or supplement thereto or necessary to make the statements therein not misleading,
to the extent, but only to the extent that such untrue statement or omission is contained in any information furnished in writing
by such Investor to the Company specifically for inclusion in such Registration Statement or Prospectus or amendment or supplement
thereto. In no event shall the liability of an Investor be greater in amount than the dollar amount of the proceeds (net of all
expense paid by such Investor in connection with any claim relating to this Section 6 and the amount of any damages such Investor
has otherwise been required to pay by reason of such untrue statement or omission) received by such Investor upon the sale of the
Registrable Securities included in the Registration Statement giving rise to such indemnification obligation.


 




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(c)          Conduct
of Indemnification Proceedings. Any person entitled to indemnification hereunder shall (i) give prompt notice to the indemnifying
party of any claim with respect to which it seeks indemnification and (ii) permit such indemnifying party to assume the defense
of such claim with counsel reasonably satisfactory to the indemnified party; provided that any person entitled to indemnification
hereunder shall have the right to employ separate counsel and to participate in the defense of such claim, but the fees and expenses
of such counsel shall be at the expense of such person unless (a) the indemnifying party has agreed to pay such fees or expenses,
(b) the indemnifying party shall have failed to assume the defense of such claim and employ counsel reasonably satisfactory to
such person, or (c) in the reasonable judgment of any such person, based upon written advice of its counsel, a conflict of interest
exists between such person and the indemnifying party with respect to such claims (in which case, if the person notifies the indemnifying
party in writing that such person elects to employ separate counsel at the expense of the indemnifying party, the indemnifying
party shall not have the right to assume the defense of such claim on behalf of such person); and provided, further,
that the failure of any indemnified party to give notice as provided herein shall not relieve the indemnifying party of its obligations
hereunder, except to the extent that such failure to give notice shall materially adversely affect the indemnifying party in the
defense of any such claim or litigation. It is understood that the indemnifying party shall not, in connection with any proceeding
in the same jurisdiction, be liable for fees or expenses of more than one separate firm of attorneys at any time for all such indemnified
parties. No indemnifying party will, except with the consent of the indemnified party, consent to entry of any judgment or enter
into any settlement that does not include as an unconditional term thereof the giving by the claimant or plaintiff to such indemnified
party of a release from all liability in respect of such claim or litigation.


 


(d)          Contribution.
If for any reason the indemnification provided for in the preceding paragraphs 6(a) and 6(b) is unavailable to an indemnified party
or insufficient to hold it harmless, other than as expressly specified therein, then the indemnifying party shall contribute to
the amount paid or payable by the indemnified party as a result of such loss, claim, damage or liability in such proportion as
is appropriate to reflect the relative fault of the indemnified party and the indemnifying party, as well as any other relevant
equitable considerations. No person guilty of fraudulent misrepresentation within the meaning of Section 11(f) of the 1933 Act
shall be entitled to contribution from any person not guilty of such fraudulent misrepresentation. In no event shall the contribution
obligation of a holder of Registrable Securities be greater in amount than the dollar amount of the proceeds (net of all expenses
paid by such holder in connection with any claim relating to this Section 6 and the amount of any damages such holder has otherwise
been required to pay by reason of such untrue or alleged untrue statement or omission or alleged omission) received by it upon
the sale of the Registrable Securities giving rise to such contribution obligation.


 


7.          Miscellaneous.


 


(a)          Amendments
and Waivers. This Agreement may be amended only by a writing signed by the Company and the Lender. The Company may take any
action herein prohibited, or omit to perform any act herein required to be performed by it, only if the Company shall have obtained
the written consent to such amendment, action or omission to act, of the Lender.


 


(b)          Notices.
All notices and other communications provided for or permitted hereunder shall be made as set forth in Section 4.11 of the Credit
Agreement.


 


(c)          Assignments
and Transfers by Investors. The provisions of this Agreement shall be binding upon and inure to the benefit of the Investors
and their respective successors and assigns. An Investor may transfer or assign, in whole or from time to time in part, to one
or more persons its rights hereunder in connection with the transfer of Registrable Securities by such Investor to such person,
provided that such Investor complies with all laws applicable thereto and provides written notice of assignment to the Company
promptly after such assignment is effected.


 




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(d)          Assignments
and Transfers by the Company. This Agreement may not be assigned by the Company (whether by operation of law or otherwise)
without the prior written consent of the Lender, provided, however, that in the event that the Company is a party to a merger,
consolidation, share exchange or similar business combination transaction in which the Common Stock is converted into the equity
securities of another Person, from and after the effective time of such transaction, such Person shall, by virtue of such transaction,
be deemed to have assumed the obligations of the Company hereunder, the term “Company” shall be deemed to refer to
such Person and the term “Registrable Securities” shall be deemed to include the securities received or to be received
by the Investors in connection with such transaction (as though the Note and the Warrants had been converted into shares of Common
Stock immediately prior to such transaction) unless such securities are otherwise freely tradable by the Investors after giving
effect to such transaction.


 


(e)          Benefits
of the Agreement. The terms and conditions of this Agreement shall inure to the benefit of and be binding upon the respective
permitted successors and assigns of the parties. Nothing in this Agreement, express or implied, is intended to confer upon any
party other than the parties hereto or their respective successors and assigns any rights, remedies, obligations, or liabilities
under or by reason of this Agreement, except as expressly provided in this Agreement.


 


(f)          No
Inconsistent Agreements. The Company will not on or after the date hereof enter into any agreement with respect to its securities
which is inconsistent with the rights granted to the holders of Registrable Securities in this Agreement or otherwise conflicts
with the provisions hereof. The rights granted to holders of Registrable Securities hereunder do not in any way conflict with any
other agreement to which the Company is a party.


 


(g)          Remedies.
All remedies under this Agreement, or by law or otherwise afforded to any party hereto, shall be cumulative and not alternative.
Any person having rights under any provision of this Agreement will be entitled to enforce such rights specifically to recover
damages caused by reason of any breach of any provision of this Agreement and to exercise all other rights granted by law. The
parties hereto agree and acknowledge that money damages may not be an adequate remedy for any breach of the provisions of this
Agreement and that any party may in its sole discretion apply to any court of law or equity of competent jurisdiction (without
posting any bond or other security) for specific performance and for other injunctive relief in order to enforce or prevent violation
of the provisions of this Agreement.


 


(h)          Delays
or Omissions. No failure to exercise or delay in the exercise of any right, power or remedy accruing to a holder on any breach
or default of the Company under this Agreement shall impair any such right, power or remedy nor shall it be construed to be a waiver
of any such breach.


 


(i)          Counterparts;
Faxes. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument. This Agreement may also be executed via facsimile, which shall be deemed
an original.


 




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(j)          Titles
and Subtitles. The titles and subtitles used in this Agreement are used for convenience only and are not to be considered in
construing or interpreting this Agreement.


 


(k)          Severability.
Any provision of this Agreement that is prohibited or unenforceable in any jurisdiction shall, as to such jurisdiction, be ineffective
to the extent of such prohibition or unenforceability without invalidating the remaining provisions hereof but shall be interpreted
as if it were written so as to be enforceable to the maximum extent permitted by applicable law, and any such prohibition or unenforceability
in any jurisdiction shall not invalidate or render unenforceable such provision in any other jurisdiction. To the extent permitted
by applicable law, the parties hereby waive any provision of law which renders any provisions hereof prohibited or unenforceable
in any respect.


 


(l)          Further
Assurances. The parties shall execute and deliver all such further instruments and documents and take all such other actions
as may reasonably be required to carry out the transactions contemplated hereby and to evidence the fulfillment of the agreements
herein contained.


 


(m)          Entire
Agreement. This Agreement is intended by the parties as a final expression of their agreement and intended to be a complete
and exclusive statement of the agreement and understanding of the parties hereto in respect of the subject matter contained herein.
This Agreement supersedes all prior agreements and understandings between the parties with respect to such subject matter.


 


(n)          Governing
Law; Consent to Jurisdiction; Waiver of Jury Trial. This Agreement shall be governed by, and construed in accordance with,
the internal laws of the State of New York without regard to the choice of law principles thereof. Each of the parties hereto irrevocably
submits to the exclusive jurisdiction of the courts of the State of New York located in New York County and the United States District
Court for the Southern District of New York for the purpose of any suit, action, proceeding or judgment relating to or arising
out of this Agreement and the transactions contemplated hereby. Service of process in connection with any such suit, action or
proceeding may be served on each party hereto anywhere in the world by the same methods as are specified for the giving of notices
under this Agreement. Each of the parties hereto irrevocably consents to the jurisdiction of any such court in any such suit, action
or proceeding and to the laying of venue in such court. Each party hereto irrevocably waives any objection to the laying of venue
of any such suit, action or proceeding brought in such courts and irrevocably waives any claim that any such suit, action or proceeding
brought in any such court has been brought in an inconvenient forum.  EACH OF THE PARTIES HERETO WAIVES ANY RIGHT TO REQUEST
A TRIAL BY JURY IN ANY LITIGATION WITH RESPECT TO THIS AGREEMENT AND REPRESENTS THAT COUNSEL HAS BEEN CONSULTED SPECIFICALLY AS
TO THIS WAIVER.


 


(Remainder of page intentionally left blank.
Signature page to follow.)


 




    	 	11	 



     


    

 


IN WITNESS WHEREOF, the parties have executed
this Agreement or caused their duly authorized officers to execute this Agreement as of the date first above written.


 


	 	Company:
	 	 
	 	GRANDPARENTS.COM, INC
	 	 	 	 
	 	 	By:	/s/ Steve Leber
	 	 		Name: Steve Leber
	 	 		Title: CEO
	 	 	 	 
	 	Lender:
	 	 
	 	VB FUNDING, LLC
	 	 	 	 
	 	 	By:	/s/ Vincent J. Dowling, Jr.
	 	 	 	Name: Vincent J. Dowling, Jr.
	 	 		Title: Managing Member


 




    	 	12	 



     


    

 


Exhibit A


 


Plan of Distribution


 


The selling stockholders, which as used herein
includes donees, pledgees, transferees or other successors-in-interest selling shares of common stock or interests in shares of
common stock received after the date of this prospectus from a selling stockholder as a gift, pledge, partnership distribution
or other transfer, may, from time to time, sell, transfer or otherwise dispose of any or all of their shares of common stock or
interests in shares of common stock on any stock exchange, market or trading facility on which the shares are traded or in private
transactions. These dispositions may be at fixed prices, at prevailing market prices at the time of sale, at prices related to
the prevailing market price, at varying prices determined at the time of sale, or at negotiated prices.


 


The selling stockholders may use any one or
more of the following methods when disposing of shares or interests therein:


 


- ordinary brokerage transactions and transactions
in which the broker-dealer solicits purchasers;


 


- block trades in which the broker-dealer will
attempt to sell the shares as agent, but may position and resell a portion of the block as principal to facilitate the transaction;


 


- purchases by a broker-dealer as principal
and resale by the broker-dealer for its account;


 


- an exchange distribution in accordance with
the rules of the applicable exchange;


 


- privately negotiated transactions;


 


- short sales effected
after the date the registration statement of which this Prospectus is a part is declared effective by the SEC;


 


- through the writing or
settlement of options or other hedging transactions, whether through an options exchange or otherwise;


 


- broker-dealers may agree
with the selling stockholders to sell a specified number of such shares at a stipulated price per share;


 


- a combination of any
such methods of sale; and


 


—any other method permitted
by applicable law.


 


The selling
stockholders may, from time to time, pledge or grant a security interest in some or all of the shares of common stock owned
by them and, if they default in the performance of their secured obligations, the pledgees or secured parties may offer and
sell the shares of common stock, from time to time, under this prospectus, or under an amendment to this prospectus under
Rule 424(b)(3) or other applicable provision of the Securities Act amending the list of selling stockholders to include the
pledgee, transferee or other successors in interest as selling stockholders under this prospectus. The selling stockholders
also may transfer the shares of common stock in other circumstances, in which case the transferees, pledgees or other
successors in interest will be the selling beneficial owners for purposes of this prospectus.


 




    	 	A-1	 



     


    

 


In connection with the
sale of our common stock or interests therein, the selling stockholders may enter into hedging transactions with broker-dealers
or other financial institutions, which may in turn engage in short sales of the common stock in the course of hedging the positions
they assume. The selling stockholders may also sell shares of our common stock short and deliver these securities to close out
their short positions, or loan or pledge the common stock to broker-dealers that in turn may sell these securities. The selling
stockholders may also enter into option or other transactions with broker-dealers or other financial institutions or the creation
of one or more derivative securities which require the delivery to such broker-dealer or other financial institution of shares
offered by this prospectus, which shares such broker-dealer or other financial institution may resell pursuant to this prospectus
(as supplemented or amended to reflect such transaction).


 


The aggregate proceeds
to the selling stockholders from the sale of the common stock offered by them will be the purchase price of the common stock less
discounts or commissions, if any. Each of the selling stockholders reserves the right to accept and, together with their agents
from time to time, to reject, in whole or in part, any proposed purchase of common stock to be made directly or through agents.
We will not receive any of the proceeds from this offering. Upon any exercise of the warrants by payment of cash, however, we will
receive the exercise price of the warrants.


 


The selling stockholders
also may resell all or a portion of the shares in open market transactions in reliance upon Rule 144 under the Securities Act of
1933, provided that they meet the criteria and conform to the requirements of that rule.


 


The selling stockholders
and any underwriters, broker-dealers or agents that participate in the sale of the common stock or interests therein may be “underwriters”
within the meaning of Section 2(a)(11) of the Securities Act. Any discounts, commissions, concessions or profit they earn on any
resale of the shares may be underwriting discounts and commissions under the Securities Act. Selling stockholders who are “underwriters”
within the meaning of Section 2(a)(11) of the Securities Act will be subject to the prospectus delivery requirements of the Securities
Act.


 


To the extent required,
the shares of our common stock to be sold, the names of the selling stockholders, the respective purchase prices and public offering
prices, the names of any agents, dealer or underwriter, any applicable commissions or discounts with respect to a particular offer
will be set forth in an accompanying prospectus supplement or, if appropriate, a post-effective amendment to the registration statement
that includes this prospectus.


 




    	 	A-2	 



     


    

 


In order to comply
with the securities laws of some states, if applicable, the common stock may be sold in these jurisdictions only through
registered or licensed brokers or dealers. In addition, in some states the common stock may not be sold unless it has been
registered or qualified for sale or an exemption from registration or qualification requirements is available and is complied
with.


 


We have advised the selling
stockholders that the anti-manipulation rules of Regulation M under the Exchange Act may apply to sales of shares in the market
and to the activities of the selling stockholders and their affiliates. In addition, to the extent applicable we will make copies
of this prospectus (as it may be supplemented or amended from time to time) available to the selling stockholders for the purpose
of satisfying the prospectus delivery requirements of the Securities Act. The selling stockholders may indemnify any broker-dealer
that participates in transactions involving the sale of the shares against certain liabilities, including liabilities arising under
the Securities Act.


 


We have agreed to indemnify
the selling stockholders against liabilities, including liabilities under the Securities Act and state securities laws, relating
to the registration of the shares offered by this prospectus.


 


We have agreed with the
selling stockholders to keep the registration statement of which this prospectus constitutes a part effective until the earlier
of (1) such time as all of the shares covered by this prospectus have been disposed of pursuant to and in accordance with the registration
statement or (2) the date on which all of the shares may be sold without restriction pursuant to Rule 144 of the Securities Act.


 




    	 	A-3