EX-10.10



 Exhibit 10.10 

Power of Attorney 
 I,
Ning Tang, a Chinese citizen with Chinese Identification Card No.:                     , and a holder of 40% of the entire registered capital in Heng
Cheng Technology Development Co., Ltd. (“Hengcheng Technology”) as of the date when the Power of Attorney is executed, hereby irrevocably authorize Yi Ren Heng Ye Technology (Beijing) Co., Ltd. (“WFOE”) to exercise the following
rights relating to all equity interests held by me now and in the future in Hengcheng Technology (“My Shareholding”) during the term of this Power of Attorney: 

WFOE is hereby authorized to act on behalf of myself as my exclusive agent and attorney with respect to all matters concerning My
Shareholding, including without limitation to: 1) attending shareholders’ meetings of Hengcheng Technology; 2) exercising all the shareholder’s rights and shareholder’s voting rights I am entitled to under the laws of China and
Hengcheng Technology’s Articles of Association, including but not limited to the sale or transfer or pledge or disposition of My Shareholding in part or in whole; and 3) designate and appoint on behalf of myself the legal representative, the
directors, supervisors, the chief executive officer and other senior management members of Hengcheng Technology. 
 Without limiting the
generality of the powers granted hereunder, WFOE shall have the power and authority to, on behalf of myself, execute all the documents I shall sign as stipulated in the Exclusive Option Agreement entered into by and among me, WFOE and Hengcheng
Technology on February 22, 2015 and the Equity Pledge Agreement entered into by and among me, WFOE and Hengcheng Technology on February 22, 2015 (including any modification, amendment and restatement thereto, collectively the
“Transaction Documents”), and perform the terms of the Transaction Documents. 
 All the actions associated with My Shareholding
conducted by WFOE shall be deemed as my own actions, and all the documents related to My Shareholding executed by WFOE shall be deemed to be executed by me. I hereby acknowledge and ratify those actions and/or documents by WFOE. 

WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity at its own discretion and
without giving prior notice to me or obtaining my consent. If required by PRC laws, WFOE shall designate a PRC citizen to exercise the aforementioned rights. 

During the period that I am a shareholder of Hengcheng Technology, this Power of Attorney shall be irrevocable and continuously effective and
valid from the date of execution of this Power of Attorney. 
 During the term of this Power of Attorney, I hereby waive all the rights
associated with My Shareholding, which have been authorized to WFOE through this Power of Attorney, and shall not exercise such rights by myself. 

This Power of Attorney is written in Chinese and English. In case of any discrepancy between the Chinese version and the English version, the
Chinese version shall prevail. 

  
 1 








 This Power of Attorney is signed on February 22, 2015. 

  
 2 








 
			
	Ning Tang
		
	By:		 /s/ Ning Tang



  

					
	Accepted by
	
	Yi Ren Heng Ye Technology Development (Beijing) Co., Ltd.
			
	By:		 /s/ Ning Tang
		(Company seal affixed)
	Name:		Ning Tang
	Title:		Legal Representative
	
	Acknowledged by:
	
	Heng Cheng Technology Development (Beijing) Co., Ltd.
			
	By:		 /s/ Ning Tang
		(Company seal affixed)
	Name:		Ning Tang
	Title:		Legal Representative


  
 3 








 Power of Attorney 

I, Fanshun Kong, a Chinese citizen with Chinese Identification Card No.:
                    , and a holder of 30% of the entire registered capital in Heng Cheng Technology Development Co., Ltd. (“Hengcheng
Technology”) as of the date when the Power of Attorney is executed, hereby irrevocably authorize Yi Ren Heng Ye Technology Development (Beijing) Co., Ltd. (“WFOE”) to exercise the following rights relating to all equity interests held
by me now and in the future in Hengcheng Technology (“My Shareholding”) during the term of this Power of Attorney: 
 WFOE is
hereby authorized to act on behalf of myself as my exclusive agent and attorney with respect to all matters concerning My Shareholding, including without limitation to: 1) attending shareholders’ meetings of Hengcheng Technology; 2) exercising
all the shareholder’s rights and shareholder’s voting rights I am entitled to under the laws of China and Hengcheng Technology’s Articles of Association, including but not limited to the sale or transfer or pledge or disposition of My
Shareholding in part or in whole; and 3) designate and appoint on behalf of myself the legal representative, the directors, supervisors, the chief executive officer and other senior management members of Hengcheng Technology. 

Without limiting the generality of the powers granted hereunder, WFOE shall have the power and authority to, on behalf of myself, execute all
the documents I shall sign as stipulated in the Exclusive Option Agreement entered into by and among me, WFOE and Hengcheng Technology on February 22, 2015 and the Equity Pledge Agreement entered into by and among me, WFOE and Hengcheng
Technology on February 22, 2015 (including any modification, amendment and restatement thereto, collectively the “Transaction Documents”), and perform the terms of the Transaction Documents. 

All the actions associated with My Shareholding conducted by WFOE shall be deemed as my own actions, and all the documents related to My
Shareholding executed by WFOE shall be deemed to be executed by me. I hereby acknowledge and ratify those actions and/or documents by WFOE. 

WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity at its own discretion and
without giving prior notice to me or obtaining my consent. If required by PRC laws, WFOE shall designate a PRC citizen to exercise the aforementioned rights. 

During the period that I am a shareholder of Hengcheng Technology, this Power of Attorney shall be irrevocable and continuously effective and
valid from the date of execution of this Power of Attorney. 
 During the term of this Power of Attorney, I hereby waive all the rights
associated with My Shareholding, which have been authorized to WFOE through this Power of Attorney, and shall not exercise such rights by myself. 

  
 1 








 This Power of Attorney is written in Chinese and English. In case of any discrepancy between the
Chinese version and the English version, the Chinese version shall prevail. 
 This Power of Attorney is signed on February 22, 2015.


  
 2 








 
			
	Fanshun Kong
		
	By:		 /s/ Fanshun Kong



  

					
	Accepted by
	
	Yi Ren Heng Ye Technology Development (Beijing) Co., Ltd.
			
	By:		 /s/ Ning Tang
		(Company seal affixed)
	Name:		Ning Tang
	Title:		Legal Representative
	
	Acknowledged by:
	
	Heng Cheng Technology Development (Beijing) Co., Ltd.
			
	By:		 /s/ Ning Tang
		(Company seal affixed)
	Name:		Ning Tang
	Title:		Legal Representative


  
 3 








 Power of Attorney 

I, Yan Tian, a Chinese citizen with Chinese Identification Card No.:
                    , and a holder of 30% of the entire registered capital in Heng Cheng Technology Development Co., Ltd. (“Hengcheng
Technology”) as of the date when the Power of Attorney is executed, hereby irrevocably authorize Yi Ren Heng Ye Technology Development (Beijing) Co., Ltd. (“WFOE”) to exercise the following rights relating to all equity interests held
by me now and in the future in Hengcheng Technology (“My Shareholding”) during the term of this Power of Attorney: 
 WFOE is
hereby authorized to act on behalf of myself as my exclusive agent and attorney with respect to all matters concerning My Shareholding, including without limitation to: 1) attending shareholders’ meetings of Hengcheng Technology; 2) exercising
all the shareholder’s rights and shareholder’s voting rights I am entitled to under the laws of China and Hengcheng Technology’s Articles of Association, including but not limited to the sale or transfer or pledge or disposition of My
Shareholding in part or in whole; and 3) designate and appoint on behalf of myself the legal representative, the directors, supervisors, the chief executive officer and other senior management members of Hengcheng Technology. 

Without limiting the generality of the powers granted hereunder, WFOE shall have the power and authority to, on behalf of myself, execute all
the documents I shall sign as stipulated in the Exclusive Option Agreement entered into by and among me, WFOE and Hengcheng Technology on February 22, 2015 and the Equity Pledge Agreement entered into by and among me, WFOE and Hengcheng
Technology on February 22, 2015 (including any modification, amendment and restatement thereto, collectively the “Transaction Documents”), and perform the terms of the Transaction Documents. 

All the actions associated with My Shareholding conducted by WFOE shall be deemed as my own actions, and all the documents related to My
Shareholding executed by WFOE shall be deemed to be executed by me. I hereby acknowledge and ratify those actions and/or documents by WFOE. 

WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity at its own discretion and
without giving prior notice to me or obtaining my consent. If required by PRC laws, WFOE shall designate a PRC citizen to exercise the aforementioned rights. 

During the period that I am a shareholder of Hengcheng Technology, this Power of Attorney shall be irrevocable and continuously effective and
valid from the date of execution of this Power of Attorney. 
 During the term of this Power of Attorney, I hereby waive all the rights
associated with My Shareholding, which have been authorized to WFOE through this Power of Attorney, and shall not exercise such rights by myself. 

  
 1 








 This Power of Attorney is written in Chinese and English. In case of any discrepancy between the
Chinese version and the English version, the Chinese version shall prevail. 
 This Power of Attorney is signed on February 22, 2015.


  
 2 








 
			
	Yan Tian
		
	By:		 /s/ Yan Tian



  

					
	Accepted by
	
	Yi Ren Heng Ye Technology Development (Beijing) Co., Ltd.
			
	By:		 /s/ Ning Tang
		(Company seal affixed)
	Name:		Ning Tang
	Title:		Legal Representative
	
	Acknowledged by:
	
	Heng Cheng Technology Development (Beijing) Co., Ltd.
			
	By:		 /s/ Ning Tang
		(Company seal affixed)
	Name:		Ning Tang
	Title:		Legal Representative


  
 3