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                                                                    Exhibit 31.1
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                                 Certifications

I, Kelvin Claney, certify that:

1.   I  have  reviewed  this  quarterly  report  on Form 10-QSB of International
     Commercial Television Inc.;

2.   Based  on  my  knowledge,  this  quarterly  report  does  not  contain  any
     untrue  statement  of  material  fact  or  omit  to  state  a material fact
     necessary  to make the statements made, in light of the circumstances under
     which  such statements were made, not misleading with respect to the period
     covered by this quarterly report;

3.   Based  on  my  knowledge,  the  financial  statements  and  other financial
     information  included  in  this  quarterly  report,  fairly  present in all
     material  respects  the financial condition, results of operations and cash
     flows  of  the  registrant  as  of,  and for, the periods presented in this
     quarterly report;

4.   The  registrant's  other  certifying  officer  and  I  am  responsible  for
     establishing and maintaining disclosure controls and procedures (as defined
     in  Exchange  Act  Rules 13a-15(e) and 15d-15(e)) and internal control over
     financial  reporting  (as  defined  in  Exchange  Act  Rules  13a-15(f) and
     15d-15(f)) for the registrant and have:

     a)   designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure  controls  and  procedures  to  be  designed  under  our
          supervision,  to  ensure  that  material  information  relating to the
          registrant,  including its consolidated subsidiaries, is made known to
          us  by others within those entities, particularly during the period in
          which this quarterly report is being prepared;

     b)   designed  such  internal  control  over financial reporting, or caused
          such  internal  control over financial reporting to  be designed under
          our  supervision,  to  provide  reasonable  assurance  regarding  the
          reliability  of  financial  reporting and the preparation of financial
          statements for external purposes in accordance with generally accepted
          accounting principles;

     c)   evaluated  the  effectiveness  of the registrant's disclosure controls
          and  procedures  and  presented  in  this report our conclusions about
          the effectiveness of the disclosure controls and procedures, as of the
          end of the period covered by this report based on such evaluation; and

     d)   disclosed  in  this  report  any  change  in the registrant's internal
          control over financial reporting that occurred during the registrant's
          most  recent  fiscal  quarter  that  has  materially  affected,  or is
          reasonably  likely  to  materially  affect,  the registrant's internal
          control over financial reporting.

5.   The  registrant's  other  certifying  officer  and  I have disclosed, based
     on our most recent evaluation of internal control over financial reporting,
     to  the  registrant's  auditors and the audit committee of the registrant's
     board of directors (or persons performing the equivalent functions):

     a)   all  significant  deficiencies  and  material  weaknesses  in  the
          design or operation of internal control over financial reporting which
          are  reasonably likely to adversely affect the registrant's ability to
          record, process, summarize and report financial information; and

     b)   any  fraud,  whether  or  not  material,  that  involves management or
          other  employees  who  have  a  significant  role  in the registrant's
          internal control over financial reporting.

Date:     May 9, 2005

                                   Signed:  /s/ Kelvin Claney
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                                           President and Chief Executive Officer