Exhibit 21

SITEL CORPORATION AND SUBSIDIARIES

|U.S. Subsidiaries                                               |  |                       
|--------------------------------------------------------------- |  | ----------------------
|SITEL International LLC                                         |  | Delaware              
|SITMEX-USA, LLC                                                 |  | Delaware              
|National Action Financial Services, Inc.                        |  | Georgia               
|Financial Insurance Services, Inc.                              |  | Nebraska              
|Seek the Geek, Inc.                                             |  | Nebraska              
|SITEL Insurance Marketing Services, Inc.                        |  | Nebraska              
|SITEL Insurance Services, Inc.                                  |  | Nebraska              
|SITEL Mexico Holdings LLC                                       |  | Nebraska              
|Non-U.S. Subsidiaries                                           |  |                       
|SITEL Australia Holdings Pty Ltd.                               |  | Australia             
|SITEL Australia Pty Ltd.                                        |  | Australia             
|SITEL Belgium NV                                                |  | Belgium               
|SITEL do Brasil Ltda.                                           |  | Brazil                
|SITEL (BVI) International, Inc.                                 |  | British Virgin Islands
|SITEL Caribbean Holdings, Inc.                                  |  | British Virgin Islands
|SITEL Customer Care, Inc.                                       |  | Canada                
|SITEL Insurance Services Canada Inc.                            |  | Canada                
|SITEL Teleservices Canada Inc.                                  |  | Canada                
|3101223 Canada Inc.                                             |  | Canada                
|SITEL France Holdings SAS                                       |  | France                
|SITEL Corporation France SA                                     |  | France                
|SITEL France SA                                                 |  | France                
|SITEL France Consumer Services SA                               |  | France                
|SITEL GmbH                                                      |  | Germany               
|SRM Inkasso GmbH                                                |  | Germany               
|SITEL Hong Kong Limited                                         |  | Hong Kong             
|SITEL Ireland Limited                                           |  | Ireland               
|SITEL Italy SpA                                                 |  | Italy                 
|SITEL Caribbean Limited                                         |  | Jamaica               
|Systems Integrated Telemarketing Netherlands B.V.               |  | Netherlands           
|SITEL New Zealand Limited                                       |  | New Zealand           
|SITEL Panama, S.A.                                              |  | Panama                
|Action (Portugal)  Marketing Telefónico e Rede de Vendas, S.A. |  | Portugal              
|SITEL Asia Pacific Holdings Pte Limited                         |  | Singapore             
|SITEL Asia Pacific Investments Pte Limited                      |  | Singapore             
|SITEL Singapore Pte Ltd                                         |  | Singapore             
|SITEL Iberica Teleservices, S.A.                                |  | Spain                 
|SITEL Task Force, S.A.                                          |  | Spain                 
|Telepromotion S.A.                                              |  | Spain                 
|SITEL Nordic AB                                                 |  | Sweden                
|B's Telemarketing Limited                                       |  | United Kingdom        
|SITEL Consulting Limited                                        |  | United Kingdom        
|SITEL Europe Limited                                            |  | United Kingdom        
|Merit Direct Limited                                            |  | United Kingdom        
|SITEL Stratford (Services) Limited                              |  | United Kingdom        
|SITEL Kingston Limited                                          |  | United Kingdom        
|SITEL Kingston (Services) Limited                               |  | United Kingdom        
|SITEL Moor Park Limited                                         |  | United Kingdom        
|SITEL Moor Park (Services) Limited                              |  | United Kingdom        
|SITEL UK Limited                                                |  | United Kingdom        

---

QuickLinks