# Patent

## Title
Associating descriptive content with asset metadata objects

## Abstract

Methods are provided, including a method of associating descriptive content with a set of assets. The method includes determining an asset metadata object, determining descriptive content related to the asset metadata object, and associating the descriptive content with the asset metadata object.

## Background
RELATED APPLICATIONS
This application is a continuation of U.S. patent application Ser. No. 12/168,535, entitled “ASSOCIATING DESCRIPTIVE CONTENT WITH ASSET METADATA OBJECTS”, filed Jul. 7, 2008, now U.S. Pat. No. 8,195,679 which is hereby incorporated by reference in its entirety.


BACKGROUND
1. Field
Embodiments of the present invention relate generally to descriptive content or information relevant to multiple assets (e.g., products) and, more particularly, to associating descriptive content with sets of assets through metadata objects.
2. Description of the Related Art
Online reviews (e.g., product reviews) and other descriptions are known in the art. For example, on line catalogs and store fronts may have descriptive content to assist the buyer in finding or purchasing assets. Such descriptions often contain information that may be considered asset specific information or descriptive content that may relate to multiple assets. For example, a notebook computer model number is asset specific information, while information regarding the category of notebook computers into which the current notebook computer is categorized, such as “Ultra Portable”, is descriptive content relevant to multiple assets (in this example, notebook computers in said category).
Conventional methods of displaying descriptive content relevant to particular assets involve mapping descriptive content directly to a particular asset. FIG. 1 is a schematic representation of a conventional relationship 100 between descriptive content and a particular asset according to such a conventional method. A content ID 102 is mapped directly to an asset ID 104. Such an approach may limit the scalability of the descriptive content, since the descriptive content often may apply to similar assets that may exist in the same database at the same time, or that may come into existence after the descriptive content has been published.
BRIEF SUMMARY
One aspect of the invention is a method of associating descriptive content with a set of assets based upon a specification of the set of assets, including determining an asset metadata object based on an asset specification, determining descriptive content related to the asset metadata object, and associating the descriptive content with the asset metadata object.
Another aspect is a method of displaying asset information including a set of assets and descriptive content relating to the assets, including receiving attributes of an asset to create and asset specification, determining a metadata object based on the asset specification, displaying a set of assets corresponding to the asset specification, and displaying descriptive content associated with the metadata object.
Another aspect is a method of presenting electronic product catalog information to a user, the catalog information including products in a category and descriptive content related to the category, including presenting catalog information to a user, receiving product attributes related to desired products from the user, creating an asset specification based on the product attributes, determining a metadata object based on the asset specification, said metadata object corresponding to a product category, displaying information relating to products corresponding to the product attributes and information associated with the metadata object that is descriptive of the product category.
The foregoing and other aspects will become apparent from the following detailed description when considered in conjunction with the accompanying drawing figures.



BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 is a schematic representation of a conventional relationship between descriptive content and a particular asset according to a conventional method.
FIG. 2 is a schematic representation of a relationship between descriptive content, an asset metadata object, and a set of assets according to an embodiment of the present invention.
FIG. 3 is a schematic representation of a method of associating descriptive content with a plurality of assets according to an embodiment of the present invention.
FIG. 4 is a screen shot of a descriptive content association tool according to an embodiment of the present invention.
FIG. 5 is a schematic representation of a method 500 of displaying asset information including descriptive content according to an embodiment of the present invention.
FIG. 6 is a schematic representation of a display including asset information according to an embodiment of the present invention.



DETAILED DESCRIPTION
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. The embodiments are described below to explain the present invention by referring to the figures.
As used in this application, the terms “a”, “an” and “the” may refer to one or more than one of an item. The terms “and” and “or” may be used in the conjunctive or disjunctive sense and will generally be understood to be equivalent to “and/or”. For brevity and clarity, a particular quantity of an item may be described or shown while the actual quantity of the item may differ.
In a content-oriented website, such as an on-line product catalog, that may utilize a normalized navigation framework (e.g., an ontology or attribute filters), there may be conceptual alignment between the ideas that may be addressed in the subsections of narrative content (e.g., video, reviews, and features), and the navigational “nodes” that users may pass through. By recognizing this alignment, embodiments of the present invention enable the scalability of descriptive content.
As noted above, mapping descriptive content directly to particular assets may limit the scalability of the descriptive content. Embodiments of the present invention improve on conventional methods of displaying descriptive content relevant to particular assets by utilizing asset metadata defined by an asset specification. Asset metadata may include terms or features related to or appearing in the asset. Embodiments of the present invention improve on conventional methods by acknowledging the fact that asset metadata may be conceptually aligned with particular blocks of descriptive content (e.g., a paragraph describing an idea). The particular blocks of descriptive content may be mapped to asset metadata objects which in turn may be mapped to as et of assets, thereby automatically publishing the blocks of descriptive content to multiple related assets.
FIG. 2 is a schematic representation of a relationship 200 between descriptive content, an asset metadata object, and a set of assets according to an embodiment of the present invention. In FIG. 2, descriptive content may be identified by a content ID 202. Instead of mapping descriptive content directly to particular assets, the content ID may be mapped to the asset metadata object 204. The asset metadata object 204 is mapped to, i.e. associated with, a set of assets (asset IDs 206, 208, 210, 212) corresponding to the metadata object.
The descriptive content may describe concepts that may relate to multiple assets, of course. The descriptive content may describe concepts that are similar to concepts described in, for example, online product buying guides or online catalogs. For example, the descriptive content information may describe a category of assets. For example, with respect to ultraportable notebook computers, the descriptive content may read: “The smallest, most lightweight laptops are called ultraportables. Their compact form factor is crucial for people who need to have their PC with them all the time, especially business travelers.” This descriptive content may apply to all ultraportable notebook computers that may now exist in the database, or that may come into existence after the descriptive content has been published.
The asset metadata object 204 may be defined by an asset filter specification associated with asset metadata including terms or features related to or appearing in assets. The asset metadata object 204 may relate to a particular concept. Asset metadata may include various attributes such as brands, prices, technologies, and other factors. For example, metadata for a Toshiba® ultraportable notebook computer having an Intel® processor may include the following terms as metadata: “ultraportable”; “notebook”; “computer”; “processor”; “Toshiba®”; and “Intel®.”
The assets may include products. The asset IDs 206, 208, 210, 212 may refer to specific products. For example, asset ID 206 may refer to ultraportable notebook #1, asset ID 208 may refer to ultraportable notebook #2, and so on in like manner for asset IDs 210, 212.
The association of descriptive content with a set of assets is now described with reference to FIGS. 3 and 4. FIG. 3 is a schematic representation of a method 300 of associating descriptive content with a set of assets according to an embodiment of the present invention. FIG. 4 is a screen shot 400 of a descriptive content association tool according to an embodiment of the present invention.
In operation 302, an asset metadata object 204 may determined. The asset metadata object 204 may be assigned identifying information, such as through an identifier entry field 402, a name entry field 404, and a title entry field 406. The identifying information may be entered, or may be inferred. For example, a title may be inferred from an asset filter specification.
The asset metadata object 204 may be defined by one or more asset filter specifications. In other words, specific asset filter specifications may be associated with the asset metadata object 204. The asset filter specifications may be stored as a string, or by an ID. The descriptive content associated with the asset metadata object 204 may only appear for assets meeting the specific asset filter specification. For example, the asset metadata object 204 may include an asset filter specification “ultraportable.” The asset specification can include any product attributes that can be used to select products, such as brand, price range, memory capacity, or the like. The descriptive content associated with the asset metadata object may only appear for assets meeting the asset filter specification “ultraportable.” An asset filter specification may be entered into a filter input field 410. Any type of filter specification can be used, as is well known. For example, the Dynamic Filter Link Lists (DFLL) methodology used by CNET.com can be used.
In operation 304, descriptive content related to the asset metadata object 204 may be determined. As noted above, the descriptive content may describe concepts that may relate to multiple assets. The descriptive content may describe concepts that are similar to concepts described in, for example, online product buying guides. The descriptive content may be entered manually into a content entry field 412 or otherwise entered. The descriptive content may include text, graphs, and hyperlinks. The descriptive content entry field 412 may accept bulk HTML.
The asset metadata object 204 may be defined by specifications for which attribute values associated with the descriptive content should be displayed as, for example, inline buying advice In other words, object 204 could be used to surface more information about a specific attribute value. For example, the attribute value “Intel Core 2 Duo” could be associated to information about, say, where Core 2 duo fits in Intel's line of processors. The specifications may be entered through a node ID entry field 408, attribute ID entry field (not shown) and a value ID entry field (not shown). Descriptive content may display for assets having a node matching the entered node ID. Descriptive content may display for values corresponding to the entered attribute ID. Descriptive content may be associated with an entered value. If a value group ID is entered, the descriptive content may display with any value in the group. If no value ID is specified, the descriptive content may be associated with the with the attribute itself. The asset specification can be entered in any manner that defines a set of assets for which a metadata object corresponding to the assets can be created.
A descriptive content buoyancy (e.g., a subjective measure of the descriptive content's “importance”) may be associated with the descriptive content. The descriptive content buoyancy may be entered into a buoyancy entry field 414. The descriptive content buoyancy may be used to determine whether or not to display particular descriptive content if, for example, an asset has more descriptive content than may fit onto a page displaying asset information.
In operation 306, the descriptive content may be associated with the asset metadata object 204. The descriptive content may be associated with the asset metadata object 204 by creating an object storing the above information (e.g., asset filter specification and descriptive content). The object may be plain text, HTML, or any other appropriate object.
The presentation of asset information including descriptive content is described with reference to FIGS. 5 and 6. FIG. 5 is a schematic representation of a method 500 of displaying asset information including descriptive content according to an embodiment of the present invention. FIG. 6 is a schematic representation of a display 600 including asset information according to an embodiment of the present invention.
In operation 502, a request to display a set of assets may be received. The assets may be identified by asset IDs 206. The asset specified in the request may include asset metadata. That metadata may be associated with an asset metadata object 204.
In operation 504, asset information relating to the request may be displayed on a display 600. The asset information may include asset specific information 602 and descriptive content 604. The displayed descriptive content 604 may be the same descriptive content entered into the content entry field 412. The displayed descriptive content may be called using an asset filter specification URL that was used to display asset information 602. In other words, the asset filter specification may be used to surface content on the display 600. Additionally, the asset filter specification may be used in reverse to link specifications back to the asset filter specification.
As an example, the descriptive content can be displayed along with information relating to a set of assets when the assets are displayed in response to navigation to a node of a catalog or in response to filter criteria or in response to specifying desirable asset attributes. The descriptive content may be displayed on the display as inline buying advice, or with a specific asset. The descriptive content may be displayed in order of descriptive content buoyancy. The asset specification can be used to define the display of asset information.
As an example of use of the preferred embodiment, assume a user is trying to find a lightweight laptop computer using an online catalog. The user may select a price range ($1000 to $2000), and a weight (under 5 lbs.), as well as other product attributes, such as memory capacity, screen resolution, and the like. The attributes define a product specification for a set of products (all laptops currently in the catalog that are under 5 lbs. and in the price range of $1000 to $2000). A metadata object can be created that is a string of the attributes [price: $1000-$2000; weight: <5 lbs.]. A database storing metadata objects and associated descriptive content can then be queried to find a metadata object that matches or is similar to the metadata object created from the asset specification. The result of the search query can be used to locate the descriptive content. The descriptive content can then be displayed with the product information for each product in the set of products. In this manner, the set of products fitting the users needs is displayed along with, for example, a general description of the set of products and things to consider when selecting one product form the set.
Although embodiments of the present invention have been shown and described, it would be appreciated by those skilled in the art that changes may be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the claims and their equivalents.

## Claims

1. A method for asset searching, the method being implemented by one or more processors and comprising:
associating each asset in plural groups of assets with one or more asset-specific content items;
determining a plurality of common metadata objects, each common metadata object corresponding to one of the plural groups of assets, wherein each common metadata object is based on a set of common attributes that are associated with each asset in the corresponding group of assets;
associating each common metadata object with a descriptive content buoyancy;
associating each common metadata object in the plurality of common metadata objects with a common description of the corresponding group of assets, wherein the common description is distinct from the set of common attributes and the common metadata object itself;
determining a search query comprising multiple asset attributes that are specified by a user;
comparing the search query to (i) each common metadata object in the plurality of common metadata objects, and (ii) the common description associated with each common metadata object, to determine a search result that identifies at least one of the plurality of common metadata objects;
selecting asset-specific content for display based on the descriptive content buoyancies of the at least one identified plurality of common metadata objects; and
providing for display, in response to the search query, content including (i) the common description of the corresponding group of assets associated with the at least one common metadata object identified by the search result in an order based on the associated descriptive content buoyancy, and (ii) the selected asset-specific content.

2. The method of claim 1, wherein the set of common attributes associated with each asset in the corresponding group of assets includes at least one of an asset brand, asset price, or asset technology.

3. The method of claim 1, wherein the set of common attributes associated with each asset in the corresponding group of assets is identified by at least one of a node identifier, an attribute identifier, or a value identifier.

4. The method of claim 3, wherein the value identifier is a value group identifier.

5. The method of claim 1, wherein the common metadata object is either a plain text object or a Hypertext Markup Language (HTML) object.

6. The method of claim 1, wherein the common description includes information about one attribute in the set of common attributes associated with each asset in the corresponding group of assets.

7. The method of claim 1, wherein the common description includes buying advice related to the corresponding group of assets.

8. The method of claim 1, wherein determining the search query includes receiving the multiple asset attributes based on the user selecting attributes from a list of attributes.

9. The method of claim 1, wherein determining the search query includes receiving the multiple asset attributes based on the user applying one or more filter criteria.

10. The method of claim 1, wherein determining the search query includes receiving the multiple asset attributes based on the user navigating to a navigational node.

11. The method of claim 1, wherein providing the selected asset-specific content for display includes preventing a portion of the selected asset-specific content from being displayed.

12. The method of claim 11, wherein preventing the portion of the selected asset-specific content from being displayed is performed in response to a determination that the selected asset-specific content has more descriptive content than may fit onto a page displaying asset information.

13. A system comprising:
a memory that stores instructions;
one or more processors coupled to the memory, wherein the one or more processors are configured to access the instructions from the memory to perform operations that include:
associate each asset in plural groups of assets with one or more asset-specific content items;
determine a plurality of common metadata objects, each common metadata object corresponding to one of the plural groups of assets, wherein each common metadata object is based on a set of common attributes that are associated with each asset in the corresponding group of assets;
associate each common metadata object with a descriptive content buoyancy;
associate each common metadata object in the plurality of common metadata objects with a common description of the corresponding group of assets, wherein the common description is distinct from the set of common attributes and the common metadata object itself;
determine a search query comprising multiple asset attributes that are specified by a user;
compare the search query to (i) each common metadata object in the plurality of common metadata objects, and (ii) the common description associated with each common metadata object, to determine a search result that identifies at least one of the plurality of common metadata objects;
select asset-specific content for display based on the descriptive content buoyancies of the at least one identified plurality of common metadata objects; and
provide for display, in response to the search query, content including (i) the common description of the corresponding group of assets associated with the at least one common metadata object identified by the search result in an order based on the associated descriptive content buoyancy, and (ii) the selected asset-specific content.

14. A non-transitory computer-readable storage medium having computer-executable instructions stored thereon which cause a computer system to carry out a method when executed, the method comprising:
associating each asset in plural groups of assets with one or more asset-specific content items;
determining a plurality of common metadata objects, each common metadata object corresponding to one of the plural groups of assets, wherein each common metadata object is based on a set of common attributes that are associated with each asset in the corresponding group of assets;
associating each common metadata object with a descriptive content buoyancy;
associating each common metadata object in the plurality of common metadata objects with a common description of the corresponding group of assets, wherein the common description is distinct from the set of common attributes and the common metadata object itself;
determining a search query comprising multiple asset attributes that are specified by a user;
comparing the search query to (i) each common metadata object in the plurality of common metadata objects, and (ii) the common description associated with each common metadata object, to determine a search result that identifies at least one of the plurality of common metadata objects;
selecting asset-specific content for display based on the descriptive content buoyancies of the at least one identified plurality of common metadata objects; and
providing for display, in response to the search query, content including (i) the common description of the corresponding group of assets associated with the at least one common metadata object identified by the search result in an order based on the associated descriptive content buoyancy, and (ii) the selected asset-specific content.