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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549





FORM 10-K





(Mark One)

|x | ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ------------------------------------------------------------------------------

For the fiscal year ended December 31, 2007

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from  to

Commission File No.: 0-25846





CCF Holding Company

(Exact Name of Registrant as Specified in its Charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Georgia                                                        |  | 58-2173616                          
|(State or Other Jurisdiction of Incorporation or Organization) |  | (I.R.S. Employer Identification No.)
|                                                               | 
|101 North Main Street Jonesboro, Georgia                       |  | 30236                               
|(Address of Principal Executive Offices)                       |  | (Zip Code)                          

(770) 478-8881

(Issuers Telephone Number, Including Area Code)





Securities registered
pursuant to Section 12(b) of the Exchange Act:

Common Stock, par value $0.10 per share, listed on The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Exchange Act: None.





Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act.     Yes   ̈     No  x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.     Yes   ̈    No  x



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Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by
Section 13 or 15(d) of the Securities and Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the
past 90 days.    Yes  x    No   ̈

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrants
knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of
accelerated filer and large accelerated filer in Rule 12b-2 of the Exchange Act.



|                                                                      |  |                            
|--------------------------------------------------------------------- |  | ---------------------------
|Large accelerated filer  ̈                                             |  | Accelerated filer  ̈        
|                                                                      | 
|Non-accelerated filer (Do not check if a smaller reporting company)  ̈ |  | Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the
Exchange Act).     Yes   ̈    No  x

The aggregate market value of the registrants outstanding common stock held by nonaffiliates of the registrant as of June 30, 2007 was approximately $37,350,000. There were 3,610,328 shares of the
registrants common stock outstanding as of March 22, 2008.

DOCUMENTS INCORPORATED BY REFERENCE



|                                                            |  |                              
|----------------------------------------------------------- |  | -----------------------------
|Document                                                    |  | Parts Into Which Incorporated
|2007 Annual Report to Shareholders                          |  | Part II                      
|Proxy Statement for the 2008 Annual Meeting of Shareholders |  | Part III                     









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TABLE OF CONTENTS



|           |  |          |  |                                                                                                 |  |   
|---------- |  | -------- |  | ----------------------------------------------------------------------------------------------- |  | --
|PART I     |  |          |  |                                                                                                 |  |   
|           |  |          | 
|           |  | Item 1.  |  | Description of Business                                                                         |  | 1 
|           |  | Item 1A. |  | Risk Factors                                                                                    |  | 13
|           |  | Item 1B. |  | Unresolved Staff Comments                                                                       |  | 16
|           |  | Item 2.  |  | Properties                                                                                      |  | 16
|           |  | Item 3.  |  | Legal Proceedings                                                                               |  | 18
|           |  | Item 4.  |  | Submission of Matters to a Vote of Security Holders                                             |  | 18
|           |  |          | 
|PART II    |  |          |  |                                                                                                 |  |   
|           |  |          | 
|           |  | Item 5.  |  | Market for Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities |  | 18
|           |  | Item 6.  |  | Selected Financial Data                                                                         |  | 18
|           |  | Item 7.  |  | Managements Discussion and Analysis or Plan of Operation                                       |  | 18
|           |  | Item 7A. |  | Quantitative and Qualitative Disclosures About Market Risk                                      |  | 18
|           |  | Item 8.  |  | Financial Statements and Supplementary Data                                                     |  | 19
|           |  | Item 9.  |  | Changes in and Disagreements with Accountants on Accounting and Financial Disclosure            |  | 19
|           |  | Item 9A. |  | Controls and Procedures                                                                         |  | 19
|           |  | Item 9B. |  | Other Information                                                                               |  | 20
|           |  |          | 
|PART III   |  |          |  |                                                                                                 |  |   
|           |  |          | 
|           |  | Item 10. |  | Directors, Executive Officers and Corporate Governance                                          |  | 20
|           |  | Item 11. |  | Executive Compensation                                                                          |  | 21
|           |  | Item 12. |  | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  |  | 21
|           |  | Item 13. |  | Certain Relationships and Related Transactions, and Director Independence                       |  | 22
|           |  | Item 14. |  | Principal Accountant Fees and Services                                                          |  | 22
|           |  |          | 
|PART IV    |  |          |  |                                                                                                 |  |   
|           |  |          | 
|           |  | Item 15. |  | Exhibits and Financial Statement Schedules                                                      |  | 22
|           |  |         
|SIGNATURES |  |          |  |                                                                                                



|             |  |                                             
|------------ |  | --------------------------------------------
|Exhibit 21   |  | Subsidiaries of CCF Holding Company         
|             | 
|Exhibit 23.1 |  | Consent of Thigpen, Jones, Seaton & Co. P.C.
|             | 
|Exhibit 31.1 |  | Certificate of Principal Executive Officer  
|             | 
|Exhibit 31.2 |  | Certificate of Principal Financial Officer  
|             | 
|Exhibit 32.1 |  | Certificate of Chief Executive Officer      
|             | 
|Exhibit 32.2 |  | Certificate of Chief Financial Officer      



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CAUTIONARY NOTICE REGARDING FORWARD-LOOKING STATEMENTS

CCF Holding Company (the Company) may from time to time make written or oral forward-looking statements, including
statements contained in the Companys filings with the Securities and Exchange Commission (including this annual report on Form 10-K and the exhibits hereto), in its reports to shareholders and in other communications by the Company, which are
made in good faith by the Company pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

These forward-looking statements involve risks and uncertainties, such as statements of the Companys plans, objectives, expectations, estimates and intentions, that are subject to change based on various important factors, some of
which are beyond the Companys control. The following factors, among others, could cause the Companys financial performance to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such
forward-looking statements: the strength of the United States economy in general and the strength of the local economies in which the Company conducts operations; the effects of, and changes in, trade, monetary and fiscal policies and laws,
including interest rate policies of the Board of Governors of the Federal Reserve System; inflation; interest rate, market and monetary fluctuations; the timely development of and acceptance of new products and services of the Company and the
perceived overall value of these products and services by users, including the features, pricing and quality compared to competitors products and services; the willingness of users to substitute competitors products and services for the
Companys products and services; the success of the Company in gaining regulatory approval of its products and services, when required; the impact of changes in financial services laws and regulations, including laws concerning taxes,
banking, securities and insurance; technological changes and acquisitions; managing credit risk; changes in consumer spending and saving habits; the impact of war or terrorism; and the success of the Company at managing the risks involved in the
foregoing.

The Company cautions that the foregoing list of important factors is not exclusive. For further information regarding the risk
factors applicable to the Company, please see Risk Factors on page 16. The Company does not undertake to update any forward-looking statement, whether written or oral, that may be made from time to time by or on behalf of the Company.

PART I



|Item 1. | Description of Business
|------- | -----------------------

CCF Holding Company

CCF Holding Company (the Company) is a bank holding company incorporated under the laws of the State of Georgia. Heritage
Bank (the Bank) is a Georgia commercial bank that is a wholly owned subsidiary of the Company. CCF Capital Trust I and CCF Capital Trust II (the Trusts) are Delaware business trusts that are unconsolidated subsidiaries of the
Company formed in January 2002 and March 2004. The Trusts were formed for the purpose of issuing trust preferred securities and loaning the proceeds of such issuances to the Company. Prior to September 1998, the Company was a savings and loan
holding company and the Bank was a federally chartered savings bank. The Company was organized in 1995 in connection with the conversion of the Bank from a mutual to stock form of organization (the Conversion) in July 1995 and its
operations currently consist primarily of serving as the holding company of the Bank.

Heritage Bank

Heritage Bank, through its predecessors, commenced business in 1955. Prior to 1997, the Bank operated as a traditional savings and loan, attracting
deposit accounts from the general public and using these deposits, together with other funds, primarily to originate and invest in long-term conventional loans secured by single-family residential real estate. Since the early part of 1997, the Bank
began to offer more of the products and services of a commercial bank in order to compete on a broader scale in the highly competitive financial services industry. As a result, the Banks primary lending activities are in the form of commercial
loans rather than long-term conventional loans secured by residential real estate.

The Bank operates seven offices within its primary
market area in Clayton, Fayette and Henry Counties, Georgia. The market area is part of the Atlanta, Georgia Metropolitan Statistical Area. The Banks main office is located in Jonesboro, Georgia. An additional branch in Clayton County is
located in the city of Forest Park. There are two branches in Fayetteville, Georgia with one located on Jeff Davis Drive and the second on Highway 85



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South, on an out parcel of a shopping center. In Henry County there are three branch locations, Keys Ferry, Highway 20/81 and Eagles Landing. Twenty-four
hour ATMs are located at each location. Each county has at least one location open until 6:00 p.m. on Fridays and on Saturday morning for the convenience of our customers. Internet banking and bill payment services are available through the
Banks website, www.heritagebank.com.

The Bank is subject to examination and comprehensive regulation by the Georgia Department of
Banking and Finance (the GDBF) and the Federal Deposit Insurance Corporation (FDIC) and its deposits are federally insured by the Deposit Insurance Fund of the FDIC. The Bank is a member of, and owns capital stock in, the
Federal Home Loan Bank (FHLB) of Atlanta, which is one of the 12 regional banks in the FHLB System. The Company also is subject to state of Georgia and federal regulation.

The Bank attracts deposits from the general public and uses such deposits primarily to invest in and originate commercial, residential and consumer loans
and, to a lesser extent, to invest in investment securities. The principal sources of funds for the Banks lending activities are deposits, FHLB borrowings, borrowings from correspondent banks and the amortization, repayment, and maturity of
loans and investment securities. Principal sources of income are interest on loans and investment securities and fees paid to the Bank for its services. The Banks principal expenses are interest paid on deposits and, to a lesser degree,
personnel related expenses.

Market Area and Competition

Market Area. The following statistical data is based on information found on the chamber websites of Clayton, Fayette and Henry Counties as well as data from the Atlanta Regional Commission and the U.S.
Census Bureau.

The Banks primary market area includes all of Clayton, Fayette and Henry County, Georgia. The majority of the
Banks deposits come from the market area, although it attracts some deposit and loan business from neighboring counties and Metro Atlanta. The major industries for the tri-county area include airline, manufacturing, construction and retail
services.

The Banks main office is located in Jonesboro, Georgia approximately 20 miles south of Atlanta. Hartsfield-Jackson Atlanta
International Airport, one of the worlds busiest airports, Clayton State University, which serves more than 6,000 students, The Georgia State Archives, and the Southeast Division of the National Archives, are also located in Clayton County.
According to 2005 Census estimates, Clayton County is the fifth most populous county in the state as well as the fifth most populous county in the 10-county Atlanta region. The population of Clayton County grew 14.4% from 2000 to 2006
while total employment decreased by 4.17% from 2000 to 2005.

The 2005 Census estimated that Henry County was the 10th most populous county
in Georgia and the 7th fastest-growing county in the nation since 2000. At 323 square miles, Henry County is the 5th largest county in the 10-county Atlanta region. The population of Henry County grew 48.2% from 2000 to 2006 while total
employment increased by 32.7% from 2000 to 2005. Henry County continues to be a primary center of growth activity in Georgia.

Fayette
County is the 20th most populous county in Georgia and the 9th most populous in the 10-county Atlanta region. The population of Fayette County grew 13.6% from 2000 to 2006 while total employment increased by 14.8% from 2000 to 2005.

The table below shows our deposit market share in Clayton, Henry, and Fayette counties as of June 30, 2007.



|        |  |                   |  |                                           |  |                                             |  |         |  |              |  
|------- |  | ----------------- |  | ----------------------------------------- |  | ------------------------------------------- |  | ------- |  | ------------ | -
|County  |  | Number ofBranches |  | Our MarketDeposit $$$(Dollars inMillions) |  | Total MarketDeposit $$$(Dollars inMillions) |  | Ranking |  | Market Share |  
|Clayton |  | 2                 |  | 173,072                                   |  | 1,594,922                                   |  | 5/13    |  | 10.85        | %
|Henry   |  | 3                 |  | 81,707                                    |  | 2,266,323                                   |  | 9/21    |  | 3.61         | %
|Fayette |  | 2                 |  | 111,867                                   |  | 1,855,258                                   |  | 6/16    |  | 6.03         | %



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The Bank announced in late 2006 that it would be expanding its offices because of the success of its
Commercial Lending Group. In January 2008, the expansion was completed with a new Eagles Landing office located in Henry County. The senior management team moved from the Banks main office in Jonesboro to the new Eagles Landing facility, which
enabled six staff members from the Banks Service Center to move to the Jonesboro main office. In addition, the main office will now accommodate the expansion of the Clayton County Commercial Lending Center, an integral part of the Banks
future growth opportunities.

The new Eagles Landing office houses the Banks senior management team, the Henry County Commercial
Lending Group, and a new branch office which replaced the existing Eagles Landing branch. The relocation of the Banks senior management team did not affect the remaining 40 employees who will continue to work at the Banks Service
Center.

Competition. The Bank operates in a competitive environment, competing for deposits and/or loans with commercial
banks, thrifts and other financial entities. Principal competitors include other small community commercial banks (such as Community Capital Bank, Southern Community Bank, First State Bank, The Bank of Georgia, First Bank Financial Services, and
McIntosh State Bank) and larger institutions with branches in the Banks market area such as SunTrust, Wachovia, RBC Centura, Bank of America, and Bank of North Georgia, (a division of Synovus). The mergers and consolidations that have occurred
in the Banks market area require the Bank to compete with banks with greater resources. However, Heritage Bank is the oldest independent bank in Clayton County. In addition, although numerous de novo banks have been formed in the Banks
market area, de novo banks are limited in their funding strategies because they typically do not have access to wholesale funding. This has the effect of running up deposit rates as the new banks compete for funds in the market area.

The Bank strives to position itself to take advantage of every opportunity available to it. The Bank has restructured its daily functions and
responsibilities to maximize its product sales opportunities with specific focus in the areas of business development, commercial lending and credit administration. We feel that by emphasizing these areas we will continue to improve our
responsiveness to our existing customers and to develop new relationships. We believe that successful business development starts with employees who really care about customers. We focus on taking time to determine accounts and services that best
serve our customers needs and, as always, looking for options to better serve those needs.

The Bank continues to be a participant of
Partners in Education in our tri-county area. The Banks mission statement is Committed to the Future of the Communities We Serve through a Tradition of Excellence. We stand by this mission statement by having our officers and
employees support and participate in many events. The Banks employees, officers and directors represent the Bank on many boards and local civic and charitable organizations.

Lending Activities

General.As of December 31, 2007, the Bank had approximately
$321 million in loans outstanding, which represented 76% of the Companys total assets of $423 million. The Banks principal lending activities have been the origination of adjustable and fixed rate loans to small business customers. At
December 31, 2007, the loan portfolio consisted of variable rate loans totaling $258 million, or 80%, of the loan portfolio, with the remaining loans of $63 million, or 20%, fixed rate. Commercial and residential real estate is the primary form
of collateral for the loan portfolio with approximately $283 million, or 88%, of loans outstanding secured in this manner. Consumer loans, secured by collateral other than residential real estate account for $6 million, or 2%, of loans outstanding.
The remaining $32 million, or 10%, of loans outstanding are commercial loans secured by equipment and related non-real estate collateral.

One- to Four-Family Residential Mortgage Loans. The Banks residential real estate lending activity consists of the origination of one- to four-family, owner-occupied, residential mortgage loans secured by property
located in the Banks primary market area. The Bank originates adjustable-rate and fixed-rate residential, mortgage loans through a broker relationship with Taylor, Bean & Whitaker. The residential mortgage loans reflected on the
balance sheet are primarily loans that have been on the balance sheet of the Bank for more than five years and have paid as agreed during that time. In addition, home equity lines of credit, HELOC, are offered to consumers on variable
rate terms. Of the $24 million in residential real estate reflected in the loan charts, approximately $7.5 million are HELOCs at variable rate financing.



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Construction, Acquisition and Development Lending. The Bank engages in construction lending
involving loans to qualified borrowers for construction of one- to four-family residential properties and for construction of commercial properties. These loans are primarily to local builders and almost all of the Banks construction loan
properties are located in the Banks market area and nearby counties.

The Bank makes construction loans to builders on a speculative
and pre-sale basis. Construction loans on one- to four family properties are limited to a maximum loan-to-value ratio of 80% on presales and 75% on speculative (unsold properties) and have a maximum maturity of 12 months, after which the loan can be
renewed for up to an additional 12 months. Construction loans on nonresidential properties are generally limited to a maximum loan-to-value ratio of 75% and also have a maximum maturity of 12 months after which the loan can be converted to a
permanent mortgage loan.

Construction loan proceeds are disbursed in increments as construction progresses and only after a Bank
representative makes a physical inspection of the project. At December 31, 2007, the Bank had $35 million in outstanding construction loans secured by unsold properties.

The Bank also from time to time will make construction loans to owner/borrowers that have either fixed or adjustable rates and are underwritten in
accordance with the same terms and requirements as the Banks permanent mortgages on existing properties, except that the builder must qualify as an approved contractor by the Bank, and the loans provide for disbursement of loan proceeds in
stages during the construction period. An approved contractor is one whose credit, financial statements, and experience have been reviewed and approved by the Bank. Borrowers are typically required to pay accrued interest on the outstanding balance
monthly during the construction phase. At December 31, 2007, there was $328,000 outstanding in construction loans to owner/borrowers.

The Bank originated $77.4 million and $127.2 million in construction loans on one- to four-family properties during the fiscal years ended December 31, 2007 and December 31, 2006, respectively.

Acquisition and development, developed lot and raw land loans totaled $55 million at December 31, 2007. These loans are primarily to local
developers and are also located in the Banks immediate market area, including the nearby counties. The acquisition and development loans have maturities of up to 24 months. The proceeds of the development loans are disbursed in increments as
progress is made on the projects and following an inspection by a Bank representative. These loans are made at 75% or less of discounted appraised value.

Commercial Loans. The Banks commercial loans, which include loans secured by commercial real estate, represent a growing percentage of its lending activities. At December 31, 2007, outstanding
commercial loans amounted to $195 million, or 61% of total loans outstanding. At December 31, 2007, the largest commercial loan had a balance of $6.9 million and was secured by a medical building. The Bank sold participations of $3.3 million on
this loan, which left a net balance of $4.0 million on the Banks books at December 31, 2007.

Most of the Banks commercial
lending activities are in loans secured by commercial properties. Such loans consist primarily of permanent loans secured by small office buildings, apartment buildings, churches, shopping centers and convenience stores. Loans secured by commercial
real estate are generally originated in amounts up to 75% of the appraised value of the property. An independent appraiser, who has been previously approved by the Banks senior credit officer, determines such appraised value. Commercial real
estate loans are generally originated on an adjustable-rate basis with the interest rate adjusting annually and have terms of up to 25 years.

Consumer and Other Installment Loans. Consumer loans consist of savings account loans, personal secured and unsecured loans, automobile loans, watercraft loans, recreational vehicle loans and home improvement loans.
Substantially all of the Banks consumer loans have fixed rates of interest except personal lines of credit. At December 31, 2007, 97% of these loans were fixed rate. Home equity lines of credit, discussed above in the residential mortgage
section, are also offered to consumers at variable rate financing.

Loan Underwriting Risks. Construction financing is
generally considered to involve a higher degree of risk of loss than long-term financing on improved, occupied real estate. Risk of loss on a construction loan is dependent largely upon the accuracy of the initial estimate of the propertys
value at completion of construction or development and the estimated cost (including interest) of construction and time to completion. During the construction phase, a number of factors could result in delays and cost overruns. If the estimate
of construction costs proves to be inaccurate, it may be necessary for the Bank to advance funds beyond the amount originally committed



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to permit completion of the construction. If the estimate of value proves to be inaccurate, the Bank may be confronted, at or prior to the maturity of the
loan, with collateral having a value which is insufficient to assure full repayment. As a result, construction lending often involves the disbursement of substantial funds with repayment dependent, in part, on the success of the project. If the Bank
is forced to foreclose on a property prior to or at completion due to a default, there can be no assurance that the Bank will be able to recover all of the unpaid balance of, and accrued interest on, the loan as well as related foreclosure and
holding costs. The Bank has sought to lessen this risk by limiting construction lending to qualified borrowers in the Banks market area, by limiting the number of construction loans outstanding at any time, and by requiring a Bank
representative to inspect properties under construction prior to disbursement of funds.

Loans secured by commercial real estate generally
involve a greater degree of risk than one- to four-family mortgage loans and carry larger loan balances. This increased credit risk is a result of several factors, including the concentration of principal in a limited number of loans and borrowers,
the effects of general economic conditions on income producing properties, and the difficulty of evaluating and monitoring these types of loans. Furthermore, the repayment of loans secured by commercial real estate is typically dependent upon the
successful operation or management of the related project or company. If the cash flow from the project or company is reduced, the borrowers ability to repay the loan may be impaired. The Bank seeks to reduce these risks in a variety of ways,
including limiting the size of such loans, analyzing the financial condition of the borrower, accurately assessing the quality of the collateral and assessing the quality of the management of the applicable business operated on the property securing
the loan. The Bank also obtains personal guarantees and appraisals on each property.

Consumer loans entail greater credit risk than do
residential mortgage loans, particularly in the case of consumer loans that are unsecured or secured by assets that depreciate rapidly. In such cases, repossessed collateral for a defaulted consumer loan may not provide an adequate source of
repayment for the outstanding loan and the remaining deficiency often does not warrant further substantial collection efforts against the borrower. In particular, amounts realizable on the sale of repossessed automobiles and motor homes may be
significantly reduced based upon the condition of the collateral and the lack of demand for used collateral.

Loan Approval
Process.The Banks Board of Directors has granted various levels of lending authority to the Banks loan officers. Loans exceeding an officers individual authority must be submitted to the Officer Loan Committee. This
committee, comprised of the President and three executive vice presidents of the Bank, has a relational lending limit of $1,000,000 for secured and unsecured loans. Loan relationships greater than $1,000,000 must be approved by the Senior Loan
Committee, which is comprised of the entire Board of Directors of the Bank. The Banks legal lending limit is $4,500,000.

Loan
Purchases and Sales. Generally, if the Bank determines that loan sales are desirable for interest rate risk management or other purposes, the Bank may sell loans. The Bank has a brokerage relationship with Taylor, Bean & Whitaker;
therefore all new mortgage loans are closed with servicing released and without recourse. From time to time, the Bank also sells commercial loan participations. Generally, the Bank sells participations in commercial loans in cases where the loan, if
booked in its entirety, would exceed the legal lending limit of the Bank. The Banks loan purchases are generally commercial, commercial real estate and construction loan participations from community bank sources. These loans have various
terms and maturities from one to five years. The purchased loans are subject to the same credit standards and fall under the same approval guidelines that loans originated by our lending staff meet.



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The table below indicates the Banks origination and sales of loans during the periods indicated.



|                                                    |  |                         |          |   |      |   |          |  
|--------------------------------------------------- |  | ----------------------- | -------- | - | ---- | - | -------- | -
|                                                    |  | Year Ended December 31, |         
|                                                    |  | 2007                    |          |   | 2006 |  
|                                                    |  | (Dollars in Thousands)  |         
|Total gross loans receivable at beginning of period |  | $                       | 337,937  |   |      | $ | 283,861  |  
|                                                    |  |                         |          |   |      |   |          |  
|Loans originated, including renewals:               |  |                         |          |   |      |   |          |  
|Residential (1-4 family) mortgage                   |  |                         |         |   |      |   |         |  
|Commercial, primarily real estate mortgage          |  |                         | 274,086  |   |      |   | 268,489  |  
|Real estate construction                            |  |                         | 77,440   |   |      |   | 127,264  |  
|Consumer and other installment                      |  |                         | 6,300    |   |      |   | 7,459    |  
|                                                    |  |                         |          |   |      |   |          |  
|Total loans originated, including renewals          |  |                         | 357,826  |   |      |   | 403,212  |  
|                                                    |  |                         |          |   |      |   |          |  
|Loans sold:                                         |  |                         |          |   |      |   |          |  
|Residential (1-4 family)                            |  |                         |         |   |      |   | (482     | )
|Commercial                                          |  |                         | (18,608  | ) |      |   | (26,177  | )
|Loans purchased                                     |  |                         | 17,650   |   |      |   | 11,760   |  
|Other loan activity:                                |  |                         |          |   |      |   |          |  
|Loan principal repayments, including renewals       |  |                         | (373,416 | ) |      |   | (334,237 | )
|                                                    |  |                         |          |   |      |   |          |  
|Total gross loans receivable at end of period       |  | $                       | 321,389  |   |      | $ | 337,937  |  
|                                                    |  |                         |          |   |      |   |          |  

Deposit Products and Services

The Bank offers a full range of deposit services to commercial customers and individual consumers. Products include transaction accounts such as checking
accounts, NOW accounts, money market accounts and repurchase accounts as well as savings and certificates of deposit accounts. The interest rates paid and the service charges applied to these accounts are competitive with other products offered in
the market area.

Investment Activities

The Bank invests in specified short-term securities, mortgage-backed securities, certain other investments and the common stock of the FHLB of Atlanta. The Banks mortgage-backed securities portfolio consists of participation
certificates issued by the Federal National Mortgage Association (FNMA) and Federal Home Loan Mortgage Corporation which are secured by interests in pools of conventional mortgages originated by other financial institutions. Bank
qualified municipal bonds are included in the Banks investment portfolio. The Banks equity investment in the FHLB of Atlanta is a requirement of membership and allows the Bank to borrow from the FHLB of Atlanta at favorable overnight and
long-term rates. During the year ended December 31, 2007, the Company sold $5.5 million of available for sale securities. During the year ended December 31, 2006, the Company did not sell any securities.



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Personnel

As of December 31, 2007, the Bank had 117 full-time and 13 part-time employees. The Company does not have any employees other than officers who also are employees of the Bank. A collective bargaining group does not represent the
Banks or the Companys employees.

Website Address

Our corporate website address is www.heritagebank.com. From this website, select the About Us link followed by selecting Investor Relations and SEC Filings links. This is a direct
link to our filings with the Securities and Exchange Commission (SEC), including but not limited to our quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to these reports. These reports are accessible soon
after we file them with the SEC.

Supervision and Regulation

Both the Company and the Bank are subject to extensive state and federal banking regulations that impose restrictions on and provide for general regulatory oversight of their operations. These laws are generally
intended to protect depositors and not shareholders. Legislation and regulations authorized by legislation influence, among other things:



| |  |  | how, when and where we may expand geographically;
| | - |  | -------------------------------------------------



| |  |  | into what product or service market we may enter;
| | - |  | -------------------------------------------------



| |  |  | how we must manage our assets; and
| | - |  | ----------------------------------



| |  |  | under what circumstances money may or must flow between the parent bank holding company and the subsidiary bank.
| | - |  | ----------------------------------------------------------------------------------------------------------------

Set forth below is an explanation of the major pieces of legislation affecting our industry and how that legislation affects our actions. The following
summary is qualified by reference to the statutory and regulatory provisions discussed. Changes in applicable laws or regulations may have a material effect on our business and prospects, and legislative changes and the policies of various
regulatory authorities may significantly affect our operations. We cannot predict the effect that fiscal or monetary policies, or new federal or state legislation may have on our business and earnings in the future.

CCF Holding Company

Because it owns all of the
capital stock of the Bank, the Company is a bank holding company under the federal Bank Holding Company Act of 1956 (the Bank Holding Company Act). As a result, we are primarily subject to the supervision, examination and reporting requirements of
the Bank Holding Company Act and the regulations of the Federal Reserve. As a bank holding company located in Georgia, the GDBF also regulates and monitors all significant aspects of our operations.

Acquisitions of Banks.The Bank Holding Company Act requires every bank holding company to obtain the Federal Reserves prior
approval before:



| |  |  | acquiring direct or indirect ownership or control of any voting shares of any bank if, after the acquisition, the bank holding company will directly or indirectly
own or control more than 5% of the banks voting shares;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | acquiring all or substantially all of the assets of any bank; or
| | - |  | ----------------------------------------------------------------



| |  |  | merging or consolidating with any other bank holding company.
| | - |  | -------------------------------------------------------------

Additionally, the Bank Holding Company Act provides that the Federal Reserve may not approve any of these transactions if it would result in or tend to create a monopoly, substantially lessen competition or otherwise
function as a restraint of trade, unless the anticompetitive effects of the proposed transaction are clearly outweighed by the public interest in meeting the convenience and needs of the community to be served. The Federal Reserve is also



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required to consider the financial and managerial resources and future prospects of the bank holding companies and banks concerned. The Federal
Reserves consideration of financial resources generally focuses on capital adequacy, which is discussed below.

Under the Bank
Holding Company Act, if we are adequately capitalized and adequately managed, we or any other bank holding company located in Georgia may purchase a bank located outside of Georgia. Conversely, an adequately capitalized and adequately managed bank
holding company located outside of Georgia may purchase a bank located inside of Georgia. In each case, however, restrictions may be placed on the acquisition of a bank that has only been in existence for a limited amount of time or will result in
specified concentrations of deposits. Currently, Georgia law prohibits acquisitions of banks that have been chartered for less than three years. Because the Bank has been chartered for more than three years, this restriction would not limit our
ability to sell.

Change in Bank Control.Subject to various exceptions, the Bank Holding Company Act
and the Change in Bank Control Act, together with related regulations, require Federal Reserve approval prior to any person or company acquiring control of the bank holding company. Control is conclusively presumed to exist if an
individual or company acquires 25% or more of any class of voting securities of a bank holding company. Control is also presumed to exist, although rebuttable, if a person or company acquires 10% or more, but less than 25%, of any class of voting
securities and either:



| |  |  | the bank holding company has registered securities under Section 12 of the Securities Exchange Act of 1934; or
| | - |  | --------------------------------------------------------------------------------------------------------------



| |  |  | no other person owns a greater percentage of that class of voting securities immediately after the transaction.
| | - |  | ---------------------------------------------------------------------------------------------------------------

The regulations provide a procedure for challenging rebuttable presumptions of control.

Permitted Activities. The Bank Holding Company Act has generally prohibited a bank holding company from engaging in activities other than
banking or managing or controlling banks or other permissible subsidiaries and from acquiring or retaining direct or indirect control of any company engaged in any activities other than those determined by the Federal Reserve to be closely related
to banking or managing or controlling bank as to be a proper incident thereto. Provisions of the Gramm-Leach-Bliley Act have expanded the permissible activities of a bank holding company that qualifies as a financial holding company. Under the
regulations implementing the Gramm-Leach-Bliley Act, a financial holding company may engage in additional activities that are financial in nature or incidental or complementary to financial activity. Those activities include, among other activities,
certain insurance and securities activities.

To qualify to become a financial holding company, the Bank and any other depository
institution subsidiary of the Company must be well capitalized and well managed and must have a Community Reinvestment Act rating of at least satisfactory. Additionally, the Company must file an election with the Federal Reserve to
become a financial holding company and must provide the Federal Reserve with 30 days written notice prior to engaging in a permitted financial activity. While the Company meets the qualification standards applicable to financial holding
companies, we have not elected to become a financial holding company at this time.

Support of Subsidiary Institutions. Under
Federal Reserve policy, we are expected to act as a source of financial strength for the Bank and to commit resources to support the Bank. This support may be required at times when, without this Federal Reserve policy, we might not be inclined to
provide it. In addition, any capital loans made by us to the Bank will be repaid only after its deposits and various other obligations are repaid in full. In the unlikely event of our bankruptcy, any commitment by it to a federal banking regulator
to maintain the capital of the Bank will be assumed by the bankruptcy trustee and entitled to a priority of payment.

Heritage Bank

Because the Bank is a commercial bank chartered under the laws of the State of Georgia, it is primarily subject to the supervision, examination and
reporting requirements of the FDIC and the GDBF. The FDIC and the GDBF regularly examine the Banks operations and have the authority to approve or disapprove mergers, the establishment of branches and similar corporate actions. Both regulatory
agencies also have the power to prevent the continuance or development of unsafe or unsound banking practices or other violations of law. Because the Banks



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deposits are insured by the FDIC to the maximum extent provided by law, it is also subject to certain FDIC regulations. The Bank is also subject to numerous
state and federal statutes and regulations that affect its business, activities and operations.

Branching.Under Georgia law, the
Bank may open branch offices throughout Georgia with the prior approval of the GDBF. In addition, with prior regulatory approval, the Bank may acquire branches of existing banks located in Georgia. The Bank and any other national or state-chartered
bank generally may branch across state lines by merging with banks in other states if allowed by the applicable states laws. Georgia law, with limited exceptions, currently permits branching across state lines through interstate mergers.

Under the Federal Deposit Insurance Act, states may opt-in and allow out-of-state banks to branch into their state by
establishing a new start-up branch in the state. Currently, Georgia has not opted-in to this provision. Therefore, interstate merger is the only method through which a bank located outside of Georgia may branch into Georgia. This provides a limited
barrier of entry into the Georgia banking market, which protects us from an important segment of potential competition. However, because Georgia has elected not to opt-in, our ability to establish a new start-up branch in another state may be
limited. Many states that have elected to opt-in have done so on a reciprocal basis, meaning that an out-of-state bank may establish a new start-up branch only if its home state has also elected to opt-in. Consequently, until Georgia changes its
election, the only way we will be able to branch into states that have elected to opt-in on a reciprocal basis will be through interstate merger.

Prompt Corrective Action.The Federal Deposit Insurance Corporation Improvement Act of 1991 (the FDIC Improvement Act) establishes a system of prompt corrective action to resolve the problems of
undercapitalized financial institutions. Under this system, the federal banking regulators have established five capital categories (well capitalized, adequately capitalized, undercapitalized, significantly undercapitalized and critically
undercapitalized) in which all institutions are placed. The federal banking regulators have also specified by regulation the relevant capital levels for each of the other categories. As of December 31, 2007, the Bank qualified for the
well-capitalized category.

Federal banking regulators are required to take various mandatory supervisory actions and are
authorized to take other discretionary actions with respect to institutions in the three undercapitalized categories. The severity of the action depends upon the capital category in which the institution is placed. Generally, subject to a narrow
exception, the banking regulator must appoint a receiver or conservator for an institution that is critically undercapitalized.

FDIC
Insurance Assessments.The FDIC has adopted a risk-based assessment system for insured depository institutions that takes into account the risks attributable to different categories and concentrations of assets and liabilities. The system
assesses higher rates on those institutions that pose greater risks to the Deposit Insurance Fund (the DIF). The FDIC places each institution in one of four risk categories using a two-step process based first on capital ratios (the
capital group assignment) and then on other relevant information (the supervisory group assignment). Within the lower risk category, Risk Category I, rates will vary based on each institutions CAMELS component ratings, certain financial
ratios, and long-term debt issuer ratings.

Capital group assignments are made quarterly and an institution is assigned to one of three
capital categories: (1) well capitalized; (2) adequately capitalized; and (3) undercapitalized. These three categories are substantially similar to the prompt corrective action categories described above, with the
undercapitalized category including institutions that are undercapitalized, significantly undercapitalized and critically undercapitalized for prompt corrective action purposes. The FDIC also assigns an institution to one of three
supervisory subgroups based on a supervisory evaluation that the institutions primary federal banking regulator provides to the FDIC and information that the FDIC determines to be relevant to the institutions financial condition and the
risk posed to the deposit insurance funds. Assessments range from 5 to 43 cents per $100 of deposits, depending on the institutions capital group and supervisory subgroup. Institutions that are well capitalized will be charged a rate between 5
and 7 cents per $100 of deposits.

The FDIC may terminate its insurance of deposits if it finds that the institution has engaged in unsafe
and unsound practices, is in an unsafe or unsound condition to continue operations, or has violated any applicable law, regulation, rule, order or condition imposed by the FDIC.



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Community Reinvestment Act. The Community Reinvestment Act requires that, in connection with
examinations of financial institutions within their respective jurisdictions, the federal bank regulators shall evaluate the record of each financial institution in meeting the credit needs of its local community, including low- and moderate-income
neighborhoods. These facts are also considered in evaluating mergers, acquisitions and applications to open a branch or facility. Failure to adequately meet these criteria could impose additional requirements and limitations on the Bank.
Additionally, the Bank must publicly disclose the terms of various Community Reinvestment Act-related agreements.

Allowance for Loan
and Lease Losses.The Allowance for Loan and Lease Losses (the ALLL) represents one of the most significant estimates in the Banks financial statements and regulatory reports. Because of its significance, the Bank has
developed a system by which it develops, maintains and documents a comprehensive, systematic and consistently applied process for determining the amounts of the ALLL and the provision for loan and lease losses. The Interagency Policy Statement on
the Allowance for Loan and Lease Losses, issued on December 13, 2006, encourages all banks to ensure controls are in place to consistently determine the ALLL in accordance with GAAP, the banks stated policies and procedures,
managements best judgment and relevant supervisory guidance. Consistent with supervisory guidance, the Bank maintains a prudent and conservative, but not excessive, ALLL, that is at a level that is appropriate to cover estimated credit losses
on individually evaluated loans determined to be impaired as well as estimated credit losses inherent in the remainder of the loan and lease portfolio. The Banks estimate of credit losses reflects consideration of all significant factors that
affect the collectibility of the portfolio as of the evaluation date. See the section captioned Managements Discussion and Analysis  Critical Accounting Policies in the Companys 2007 Annual Report to Shareholders.

Commercial Real Estate Lending. The Banks lending operations may be subject to enhanced scrutiny by federal
banking regulators based on its concentration of commercial real estate loans. On December 6, 2006, the federal banking regulators issued final guidance to remind financial institutions of the risk posed by commercial real estate
(CRE) lending concentrations. CRE loans generally include land development, construction loans and loans secured by multifamily property, and nonfarm, nonresidential real property where the primary source of repayment is derived from
rental income associated with the property.

Other Regulations. Interest and other charges collected or
contracted for by the Bank are subject to state usury laws and federal laws concerning interest rates. The Banks loan operations are also subject to federal laws applicable to credit transactions, such as the:



| |  |  | Truth-In-Lending Act, governing disclosures of credit terms to consumer borrowers;
| | - |  | ----------------------------------------------------------------------------------



| |  |  | Home Mortgage Disclosure Act of 1975, requiring financial institutions to provide information to enable the public and public officials to determine whether a
financial institution is fulfilling its obligation to help meet the housing needs of the community it serves;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Equal Credit Opportunity Act, prohibiting discrimination on the basis of race, creed or other prohibited factors in extending credit;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Fair Credit Reporting Act of 1978, as amended by the Fair and Accurate Credit Transactions Act, governing the use and provision of information to credit reporting
agencies, certain identity theft protections, and certain credit and other disclosures;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Fair Debt Collection Act, governing the manner in which consumer debts may be collected by collection agencies;
| | - |  | ---------------------------------------------------------------------------------------------------------------



| |  |  | Soldiers and Sailors Civil Relief Act of 1940, as amended by the Servicemembers Civil Relief Act, governing the repayment terms of, and property
rights underlying, secured obligations of persons currently on active duty with the United States military;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Talent Amendment in the 2007 Defense Authorization Act, establishing a 36% annual percentage rate ceiling, which includes a variety of charges including late fees,
for consumer loans to military service members and their dependents; and
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | rules and regulations of the various federal banking regulators charged with the responsibility of implementing these federal laws.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------



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The Banks deposit operations are subject to federal laws applicable to depository accounts, such as
the:



| |  |  | Truth-In-Savings Act, requiring certain disclosures for consumer deposit accounts;
| | - |  | ----------------------------------------------------------------------------------



| |  |  | Right to Financial Privacy Act, which imposes a duty to maintain confidentiality of consumer financial records and prescribes procedures for complying with
administrative subpoenas of financial records;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Electronic Funds Transfer Act and Regulation E issued by the Federal Reserve to implement that act, which govern automatic deposits to and withdrawals from deposit
accounts and customers rights and liabilities arising from the use of automated teller machines and other electronic banking services; and
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | rules and regulations of the various federal banking regulators charged with the responsibility of implementing these federal laws.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------

Capital Adequacy

The Company and the Bank are
required to comply with the capital adequacy standards established by the Federal Reserve, in the case of the Company, and the FDIC, in the case of the Bank. The Federal Reserve has established a risk-based and a leverage measure of capital adequacy
for bank holding companies. The Bank is also subject to risk-based and leverage capital requirements adopted by the FDIC, which are substantially similar to those adopted by the Federal Reserve for bank holding companies.

The risk-based capital standards are designed to make regulatory capital requirements more sensitive to differences in risk profiles among banks and bank
holding companies, to account for off-balance-sheet exposure, and to minimize disincentives for holding liquid assets. Assets and off-balance-sheet items, such as letters of credit and unfunded loan commitments, are assigned to broad risk
categories, each with appropriate risk weights. The resulting capital ratios represent capital as a percentage of total risk-weighted assets and off-balance-sheet items.

The minimum guideline for the ratio of total capital to risk-weighted assets is 8%. Total capital consists of two components: Tier 1 Capital and Tier 2 Capital. Tier 1 Capital generally consists of common
stockholders equity, minority interests in the equity accounts of consolidated subsidiaries, qualifying noncumulative perpetual preferred stock and a limited amount of qualifying cumulative perpetual preferred stock, less goodwill and other
specified intangible assets. Tier 1 Capital must equal at least 4% of risk-weighted assets. Tier 2 Capital generally consists of subordinated debt, other preferred stock and hybrid capital, and a limited amount of loan loss reserves. The total
amount of Tier 2 Capital is limited to 100% of Tier 1 Capital. At December 31, 2007, the Companys ratio of total capital to risk-weighted assets was 12.5% and the Banks ratio was 11.8%. At December 31, 2006 the Companys
ratio of Tier 1 Capital to risk-weighted assets was 11.2% and the Banks ratio was 10.8%.

In addition, the Federal Reserve has
established minimum leverage ratio guidelines for bank holding companies. These guidelines provide for a minimum ratio of Tier 1 Capital to average assets, less goodwill and other specified intangible assets, of 3% for bank holding companies that
meet specified criteria, including having the highest regulatory rating and implementing the Federal Reserves risk-based capital measure for market risk. All other bank holding companies generally are required to maintain a leverage ratio of
at least 4%. At December 31, 2007, the Companys leverage ratio was 9.4% and the Banks ratio was 8.6%. The guidelines also provide that bank holding companies experiencing internal growth or making acquisitions will be expected to
maintain strong capital positions substantially above the minimum supervisory levels without reliance on intangible assets. The Federal Reserve considers the leverage ratio and other indicators of capital strength in evaluating proposals for
expansion or new activities.

Failure to meet capital guidelines could subject a bank or bank holding company to a variety of enforcement
remedies, including issuance of a capital directive, the termination of deposit insurance by the FDIC, a prohibition on accepting brokered deposits and certain other restrictions on its business. As described above, significant additional
restrictions can be imposed on FDIC-insured depository institutions that fail to meet applicable capital requirements. See Prompt Corrective Action above.



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Payment of Dividends

The Company is a legal entity separate and distinct from the Bank. The principal source of the Companys cash flow, including cash flow to pay dividends to its shareholders, is dividends that the Bank pays to the
Company as its sole shareholder. Statutory and regulatory limitations apply to the Banks payment of dividends to the Company as well as to the Companys payment of dividends to its shareholders.

The Bank is required to obtain prior approval of the GDBF if the total of all dividends declared by the Bank in any year will exceed 50% of the
Banks net income for the prior year. The payment of dividends by the Company and the Bank may also be affected by other factors, such as the requirement to maintain adequate capital above regulatory guidelines. At December 31, 2007, the
Bank could pay cash dividends without prior regulatory approval.

If, in the opinion of the federal banking regulator, the Bank was engaged
in or about to engage in unsafe or unsound practice, the federal banking regulator could require, after notice and a hearing, that the Bank stop or refrain from engaging in the practice it considers unsafe or unsound. The federal banking regulators
have indicated that paying dividends that deplete a depository institutions capital base to an inadequate level would be an unsafe and unsound banking practice. Under the FDIC Improvement Act, a depository institution may not pay any dividend
if payment would cause it to become undercapitalized or if it already is undercapitalized. Moreover, the federal banking regulators have issued policy statements that provide that bank holding companies and insured banks should generally only pay
dividends out of current operating earnings.

Restrictions on Transactions with Affiliates

The Company and the Bank are subject to the provisions of Section 23A of the Federal Reserve Act. Section 23A places limits on the amount of:



| |  |  | a banks loans or extensions of credit to affiliates;
| | - |  | -----------------------------------------------------



| |  |  | a banks investment in affiliates;
| | - |  | ----------------------------------



| |  |  | assets a bank may purchase from affiliates, except for real and personal property exempted by the Federal Reserve;
| | - |  | ------------------------------------------------------------------------------------------------------------------



| |  |  | loans or extensions of credit to third parties collateralized by the securities or obligations of affiliates; and
| | - |  | -----------------------------------------------------------------------------------------------------------------



| |  |  | a banks guarantee, acceptance or letter of credit issued on behalf of an affiliate.
| | - |  | ------------------------------------------------------------------------------------

The total amount of the above transactions is limited in amount, as to any one affiliate, to 10% of a banks capital and surplus and, as to all
affiliates combined, to 20% of a banks capital and surplus. In addition to the limitation on the amount of these transactions, each of the above transactions must also meet specified collateral requirements. The Bank must also comply with
other provisions designed to avoid the taking of low-quality assets.

The Company and the Bank are also subject to the provisions of
Section 23B of the Federal Reserve Act which, among other things, prohibit an institution from engaging in the above transactions with affiliates unless the transactions are on terms substantially the same, or at least as favorable to the
institution or its subsidiaries, as those prevailing at the time for comparable transactions with nonaffiliated companies.

The Bank is
also subject to restrictions on extensions of credit to their executive officers, directors, principal shareholders and their related interests. These extensions of credit (1) must be made on substantially the same terms, including interest
rates and collateral, as those prevailing at the time for comparable transactions with third parties and (2) must not involve more than the normal risk of repayment or present other unfavorable features.

Proposed Legislation and Regulatory Action

New
regulations and statutes are regularly proposed that contain wide-ranging proposals for altering the structures, regulations and competitive relationships of financial institutions operating and doing business in the United States. We cannot predict
whether or in what form any proposed regulation or statute will be adopted or the extent to which our business may be affected by any new regulation or statute.

Effect of Governmental Monetary Policies

The Banks earnings are affected by domestic economic conditions and the
monetary and fiscal policies of the United States government and its agencies. The Federal Reserves monetary policies have had, and are likely to continue to have, an important impact on the operating results of commercial banks through its
power to implement national monetary policy in order, among other things, to curb inflation or combat a recession. The monetary



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policies of the Federal Reserve affect the levels of bank loans, investments and deposits through its control over the issuance of United States government
securities, its regulation of the discount rate applicable to member banks and its influence over reserve requirements to which member banks are subject. Neither the Company nor the Bank can predict the nature or impact of future changes in monetary
and fiscal policies.



|Item 1A. | Risk Factors
|-------- | ------------

An investment in our common
stock involves risks. If any of the following risks or other risks, which have not been identified or which we may believe are immaterial or unlikely, actually occur, our business, financial condition and results of operations could be harmed. In
such a case, the trading price of our common stock could decline, and you may lose all or part of your investment. The risks discussed below also include forward-looking statements, and our actual results may differ substantially from those
discussed in these forward-looking statements.

We could suffer loan losses from a decline in credit quality.

We could sustain losses if borrowers, guarantors and related parties fail to perform in accordance with the terms of their loans. We have adopted
underwriting and credit monitoring procedures and policies, including the establishment and review of the allowance for credit losses that we believe are appropriate to minimize this risk by assessing the likelihood of nonperformance, tracking loan
performance and diversifying our credit portfolio. These policies and procedures, however, may not prevent unexpected losses that could materially adversely affect our results of operations.

Our profitability is vulnerable to interest rate fluctuations.

Our profitability depends substantially upon our net interest income. Net interest income is the difference between the interest earned on assets, such as loans and investment securities, and the interest paid for
liabilities, such as savings and time deposits. Market interest rates for loans, investments and deposits are highly sensitive to many factors beyond our control. Recently, interest rate spreads have generally narrowed due to changing market
conditions, policies of various government and regulatory authorities and competitive pricing pressures, and we cannot predict whether these rate spreads will narrow even further. This narrowing of interest rate spreads could adversely affect our
financial condition and results of operations. The interest rate spread declined from 4.51% at December 31, 2006 to 3.96% at December 31, 2007, resulting in a decline in net interest income of $811,000.

We anticipate that interest rate decreases by the Federal Reserve Bank in the first quarter of 2008 will have a negative affect on our net interest
income over the short term until the interest rates paid on our liabilities reset. Changes in interest rates may cause significant changes, up or down, in our net interest income. Depending on our portfolio of loans and investments, our results of
operations may be adversely affected by changes in interest rates.

An economic downturn, especially one affecting our market areas, could adversely
affect our financial condition, results of operations or cash flows.

Our success depends upon the growth in population, income
levels, deposits and housing starts in our primary market areas. If the communities in which we operate do not grow, or if prevailing economic conditions locally or nationally are unfavorable, our business may not succeed. Unpredictable economic
conditions may have an adverse effect on the quality of our loan portfolio and our financial performance. Economic recession over a prolonged period or other economic problems in our market areas could have a material adverse impact on the quality
of the loan portfolio and the demand for our products and services. Future adverse changes in the economies in our market areas may have a material adverse effect on our financial condition, results of operations or cash flows. Further, the banking
industry in Georgia is affected by general economic conditions such as inflation, recession, unemployment and other factors beyond our control. As a community bank, we are less able to spread the risk of unfavorable local economic conditions than
larger or more regional banks. Moreover, we cannot give any assurance that we will benefit from any market growth or favorable economic conditions in our primary market areas even if they do occur.

The market value of the real estate securing our loans as collateral has been adversely affected by the slowing economy and unfavorable changes in
economic conditions in our market areas and could be further adversely affected in the future. As of December 31, 2007, approximately 90% of our loans receivable were secured by real estate. Any sustained period of increased payment
delinquencies, foreclosures or losses caused by the adverse



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market and economic conditions, including the downturn in the real estate market, in our markets will adversely affect the value of our assets, revenues,
results of operations and financial condition. Currently, we are experiencing such an economic downturn, and if it continues, our operations could be further adversely affected.

If the value of real estate in our core market were to decline materially, a significant portion of our loan portfolio could become under-collateralized, which could have a material adverse effect on our
business, financial condition and results of operations.

With most of our loans concentrated in commercial loans, primarily secured
by real estate, a decline in local economic conditions could adversely affect the values of our real estate collateral. Consequently, a decline in local economic conditions may have a greater effect on our earnings and capital than on the earnings
and capital of larger financial institutions whose real estate loan portfolios are geographically diverse.

In addition to considering the
financial strength and cash flow characteristics of borrowers, we often secure loans with real estate collateral. At December 31, 2007, approximately 90% of our loans had real estate as a primary or secondary component of collateral. The real
estate collateral in each case provides an alternate source of repayment in the event of default by the borrower and may deteriorate in value during the time the credit is extended. If we are required to liquidate the collateral securing a loan to
satisfy the debt during a period of reduced real estate values, our earnings and capital could be adversely affected.

Current and anticipated
deterioration in the housing market and the homebuilding industry may lead to increased losses and further worsening of delinquencies and non-performing assets in our loan portfolios. Consequently, our results of operations may be adversely
impacted.

There has been substantial industry concern and publicity over asset quality among financial institutions due in large
part to issues related to subprime mortgage lending, declining real estate values and general economic concerns. As of December 31, 2007, our non-performing assets had increased significantly to $22 million, or 7%, of our loan portfolio plus
other real estate owned. Furthermore, the housing and the residential mortgage markets recently have experienced a variety of difficulties and changed economic conditions. If market conditions continue to deteriorate, they may lead to additional
valuation adjustments on our loan portfolios and real estate owned as we continue to reassess the market value of our loan portfolio, the losses associated with the loans in default and the net realizable value of real estate owned.

The homebuilding industry has experienced a significant and sustained decline in demand for new homes and an oversupply of new and existing homes
available for sale in various markets, including some of the markets in which we lend. Our customers who are builders and developers face greater difficulty in selling their homes in markets where these trends are more pronounced. Consequently, we
are facing increased delinquencies and non-performing assets as these builders and developers are forced to default on their loans with us. We do not know when the housing market will improve, and accordingly, additional downgrades, provisions for
loan losses and charge-offs related to our loan portfolio may occur.

Our allowance for loan losses may not be adequate to cover actual loan losses,
which may require us to take a charge to our earnings and adversely impact our financial condition and results of operations.

We
maintain an allowance for estimated loan losses that we believe is adequate for absorbing any probable losses in our loan portfolio. Management determines the provision for loan losses based upon an analysis of general market conditions, credit
quality of our loan portfolio, and performance of our customers relative to their financial obligations with us. We have an employee dedicated to credit risk management to evaluate our loan portfolio for risk grading, which can result in changes in
our allowance for estimated loan losses. The amount of future losses is susceptible to changes in economic, operating, and other conditions, including changes in interest rates, that may be beyond our control, and such losses may exceed the
allowance for estimated loan losses. Although management believes that the allowance for estimated loan losses is adequate to absorb any probable losses on existing loans that may become uncollectible, there can be no assurance that the allowance
will prove sufficient to cover actual loan losses in the future. Significant increases to the provision for loan losses may be necessary if material adverse changes in general economic conditions occur or the performance of our loan portfolio
deteriorates. Additionally, federal banking regulators, as an integral part of their supervisory function, periodically review the allowance for estimated loan losses. If these regulatory agencies require us to increase the allowance for estimated
loan losses, it would have a negative effect on our results of operations and financial condition.



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Our recent results may not be indicative of our future results, and may not provide guidance to assess the risk of
an investment in our common stock.

We may not be able to sustain our historical rate of growth or may not even be able to grow our
business at all. In addition, our recent and rapid growth may distort some of our historical financial ratios and statistics. In the future, we may not have the benefit of several recently favorable factors, such as a generally increasing interest
rate environment, a strong residential mortgage market or the ability to find suitable expansion opportunities. Various factors, such as economic conditions, regulatory and legislative considerations and competition, may also impede or prohibit our
ability to expand our market presence. If we experience a significant decrease in our historical rate of growth, our results of operations and financial condition may be adversely affected due to a high percentage of our operating costs being fixed
expenses.

Our ability to pay dividends is limited and we may be unable to pay future dividends. As a result, capital appreciation, if any, of our
common stock may be your sole opportunity for gains on your investment for the foreseeable future.

We make no assurances that we
will pay any dividends in the future. Any future determination relating to dividend policy will be made at the discretion of our Board of Directors and will depend on a number of factors, including our future earnings, capital requirements,
financial condition, future prospects, regulatory restrictions and other factors that our Board of Directors may deem relevant. The holders of our common stock are entitled to receive dividends when, and if declared by our Board of Directors out of
funds legally available for that purpose. As part of our consideration to pay cash dividends, we intend to retain adequate funds from future earnings to support the development and growth of our business. In addition, our ability to pay dividends is
restricted by federal policies and regulations. It is the policy of the Federal Reserve Board that bank holding companies should pay cash dividends on common stock only out of net income available over the past year and only if prospective earnings
retention is consistent with the organizations expected future needs and financial condition. Further, our principal source of funds to pay dividends is cash dividends that we receive from the bank.

Our plans for future expansion depend, in some instances, on factors beyond our control, and an unsuccessful attempt to achieve growth could have a material
adverse effect on our business, financial condition, results of operations and future prospects.

We expect to continue to engage in
new branch expansion in the future as part of our general growth strategy. In January 2008 the expansion of the Eagles Landing branch to include offices for the senior management team was completed. We may also seek to acquire other financial
institutions, or parts of those institutions, though we have no present plans in that regard. Expansion involves a number of risks, including:



| |  |  | the time and costs of evaluating new markets, hiring experienced local management and opening new offices;
| | - |  | ----------------------------------------------------------------------------------------------------------



| |  |  | the time lags between these activities and the generation of sufficient assets and deposits to support the costs of the expansion;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------



| |  |  | we may not be able to finance an acquisition without diluting the interests of our existing shareholders;
| | - |  | ---------------------------------------------------------------------------------------------------------



| |  |  | the diversion of our managements attention to the negotiation of a transaction may detract from their business productivity;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------



| |  |  | we may enter into new markets where we lack experience; and
| | - |  | -----------------------------------------------------------



| |  |  | we may introduce new products and services with which we have no prior experience into our business.
| | - |  | ----------------------------------------------------------------------------------------------------

Competition from other financial institutions may adversely affect our profitability.

The banking business is highly competitive, and we experience strong competition from many other financial institutions. We compete with commercial banks,
credit unions, savings and loan associations, mortgage banking firms, consumer finance companies, securities brokerage firms, insurance companies, money market funds and other



15



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##### Table of Contents

financial institutions, which operate in our primary market areas and elsewhere. According to the FDIC, as of June 30, 2007, 13 banks serve Clayton
County with a total of 38 branches, 16 banks serve Fayette County with a total of 45 branches, and 21 banks serve Henry County with a total of 56 branches.

We compete with these institutions both in attracting deposits and in making loans. In addition, we have to attract our customer base from other existing financial institutions and from new residents. Many of our
competitors are well-established and much larger financial institutions. While we believe we can and do successfully compete with these other financial institutions in our markets, we may face a competitive disadvantage as a result of our smaller
size and lack of geographic diversification.

Although we compete by concentrating our marketing efforts in our primary market area with
local advertisements, personal contacts and greater flexibility in working with local customers, we can give no assurance that this strategy will be successful.

We are subject to extensive regulation that could limit or restrict our activities and impose financial requirements or limitations on the conduct of our business, which limitations or restrictions could adversely affect our
profitability.

As a bank holding company, we are primarily regulated by the Board of Governors of the Federal Reserve System
(Federal Reserve Board). Our subsidiary bank is primarily regulated by the FDIC and the GDBF. Our compliance with Federal Reserve Board, FDIC and GDBF regulations is costly and may limit our growth and restrict certain of our activities,
including payment of dividends, mergers and acquisitions, investments, loans and interest rates charged, interest rates paid on deposits and locations of offices. We are also subject to capital requirements of our regulators.

Changes in monetary policies may have an adverse effect on our business, financial condition and results of operations.

Our financial condition and results of operations are affected by credit policies of monetary authorities, particularly the Federal Reserve Board. Actions
by monetary and fiscal authorities, including the Federal Reserve Board, could have an adverse effect on our deposit levels, loan demand or business and earnings.

The laws and regulations applicable to the banking industry could change at any time, and we cannot predict the effects of these changes on our business and profitability. Because government regulation greatly affects
the business and financial results of all commercial banks and bank holding companies, our cost of compliance could adversely affect our ability to operate profitably.

The Sarbanes-Oxley Act of 2002, the related rules and regulations promulgated by the SEC that currently apply to us and the related exchange rules and regulations, have increased the scope, complexity and cost of
corporate governance, reporting and disclosure practices. As a result, we may experience greater compliance costs.



|Item 1B. | Unresolved Staff Comments
|-------- | -------------------------

There are no
written comments from the Commission staff regarding our periodic or current reports under the Act which remain unresolved.



|Item 2. | Properties
|------- | ----------

The Company utilizes the
offices of the Bank. The Bank operates from its main office and six branch offices.

Main Office.

The Banks main office is located at 101 North Main Street, Jonesboro, Georgia 30236. The building is on a leased land site. This lease is a 30-year
land lease expiring in 2027. The main office, originally built in 1968 underwent extensive renovations in 2004.

The net book value of the
building and equipment as of December 31, 2007, was $1,145,000 and $196,000, respectively.



16



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##### Table of Contents

The Bank obtains rental income through the leasing of space in its main building and its Towne Center
office (described below). During the fiscal years ended December 31, 2007 and December 31, 2006, such rental income was $18,000 and $41,000, respectively. Beginning in May 2007, the Bank no longer leases space at the Towne Center office;
instead, the space has been renovated to house the mortgage origination department and Fayette County lending personnel.

Service Center.

The Banks Service Center is located at 242 East Stockbridge Road, Jonesboro, Georgia 30236. The center is located in a facility
leased by the Bank. The net book value of the leasehold improvements and equipment at December 31, 2007, was $152,000 and $339,000, respectively.

Fayetteville Office.

The Banks Fayetteville office is located at 440 North Jeff Davis Drive, Fayetteville, Georgia
30214.

This property is owned by the Bank. The net book value of the land, building, and equipment at 440 North Jeff Davis Drive location
as of December 31, 2007, was $267,000, $835,000, and $122,000, respectively.

Forest Park Office.

The Banks Forest Park office is located at 822 Main Street (formally 4895 Evans Drive), Forest Park, Georgia 30298.

This property is owned by the Bank. The net book value of the land, building, and equipment at 822 Main Street as of December 31, 2007, was $79,000,
$556,000, and $119,000, respectively.

McDonough Office.

The Banks McDonough office is located at 203 Keys Ferry Street, McDonough, Georgia 30253. In addition to this property, the Bank previously owned a lot on Georgia Highway 20/81 in Henry County. The Bank
initially purchased this property for future expansion but sold the property to a group of investors in December 2002. In January 2003, the Company entered into a long-term lease agreement with the purchasers of the property and opened a branch
facility in August 2003 which is described below under Heritage Plaza office.

The McDonough office property is owned by the Bank. The net
book value of the land, building, and equipment at 203 Keys Ferry Street as of December 31, 2007, was $335,000, $729,000, and $89,000, respectively.

Towne Center Office

The Banks Towne Center office is located at 855 Glenn Street South in Fayetteville, Georgia
30214.

This property is owned by the Bank. The net book value of the land, building and equipment on December 31, 2007 was $527,000,
$633,000, and $104,000, respectively.

Heritage Plaza Office

The Banks Heritage Plaza office is located at 860 Highway 20/81 West in McDonough, Georgia 30253. The office is located in a building leased by the Bank.

The net book value of the leasehold improvements and equipment on December 31, 2007 was $126,000, and $91,000, respectively.

Eagles Landing Office

At December 31, 2007, the
Banks Eagles Landing office was located at 1040 Eagles Landing Parkway, Suite 100, Pinnacle 200 Building in Stockbridge, Georgia. This office was located in space leased by the Bank.

The net book value of the leasehold improvements and equipment on December 31, 2007 was $91,000, and $42,000, respectively. Leasehold improvements
of $84,000 were expensed in December 2007 due to the relocation of the branch in January 2008 to a new leased facility also in the Eagles Landing area of Henry County. The new facility will also house commercial lenders and executive offices.



17



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##### Table of Contents

|Item 3. | Legal Proceedings
|------- | -----------------

The Company and the
Bank, from time to time, are party to ordinary routine litigation, which arises in the normal course of business, such as claims to enforce liens, condemnation proceedings on properties in which the Bank holds security interests, claims involving
the making and servicing of real property loans, and other issues incident to the business of the Company and the Bank. In the opinion of management, no material loss is expected from any of such pending claims or lawsuits.



|Item 4. | Submission of Matters to a Vote of Security Holders
|------- | ---------------------------------------------------

No matters were submitted to a vote of security holders during the fourth quarter of the fiscal year ended December 31, 2007.

PART II



|Item 5. | Market for Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
|------- | -----------------------------------------------------------------------------------------------

The information contained under the section captioned Stock Market Information in the Companys 2007 Annual Report to Shareholders (the
Annual Report) included as Exhibit 13 to this Annual Report on Form 10-K is incorporated herein by reference.

The following
table sets forth the Companys repurchases of its common equity during the fourth quarter of 2007:



|                               |  |                                   |  |                            |  |                                                                              |  |                                                                           
|------------------------------ |  | --------------------------------- |  | -------------------------- |  | ---------------------------------------------------------------------------- |  | --------------------------------------------------------------------------
|Period                         |  | Total Numberof SharesPurchased(1) |  | AveragePrice Paidper Share |  | Total Number ofShares Purchased asPart of PubliclyAnnounced Plans orPrograms |  | Maximum Numberof Shares that MayYet Be
PurchasedUnder the Plans orPrograms
|October 1  October 31, 2007   |  | 18,000                            |  | 15.05                      |  | 18,000                                                                       |  | 121,700                                                                   
|November 1  November 30, 2007 |  | 36,000                            |  | 16.00                      |  | 36,000                                                                       |  | 85,700                                                                    
|December 1  December 31, 2007 |  |                                  |  |                           |  |                                                                             |  | 85,700                                                                    
|Total                          |  |                                  |  |                           |  |                                                                             |  | 85,700                                                                    



|(1) | On August 20, 2007, the Company announced the boards approval of a stock repurchase program pursuant to which the Company will, from time to time through August 2008,
repurchase up to 150,000 shares of its outstanding common stock. As of December 31, 2007, the Company repurchased 64,300 shares of its common stock through privately negotiated and open market transactions pursuant to this program. See the
section captioned Certain Relationships and Related Transactions in the Companys definitive proxy statement for the Companys 2008 Annual Meeting of Shareholders (the Proxy Statement) for additional information
regarding certain purchases made pursuant to this program.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|Item 6. | Selected Financial Data
|------- | -----------------------

Pursuant to the
revised disclosure requirements for smaller reporting companies effective February 4, 2008, no disclosure under this item is required.



|Item 7. | Managements Discussion and Analysis or Plan of Operation
|------- | ---------------------------------------------------------

The information contained in the section captioned Managements Discussion and Analysis of Financial Condition and Results of Operations in the Annual Report is incorporated herein by reference.



|Item 7A. | Quantitative and Qualitative Disclosures About Market Risk
|-------- | ----------------------------------------------------------

Pursuant to the revised disclosure requirements for smaller reporting companies effective February 4, 2008, no disclosure under this item is required.



18



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##### Table of Contents

|Item 8. | Financial Statements and Supplementary Data
|------- | -------------------------------------------

The following report and statements are included in the financial statement section of the Annual Report and are incorporated herein by reference:



| | 1. | Report of Thigpen, Jones, Seaton & Co. P.C.
| | -- | -------------------------------------------



| | 2. | CCF Holding Company and Subsidiary
| | -- | ----------------------------------



| | (a) | Consolidated Balance Sheets at December 31, 2007 and December 31, 2006
| | --- | ----------------------------------------------------------------------



| | (b) | Consolidated Statements of Earnings for the years ended December 31, 2007 and 2006
| | --- | ----------------------------------------------------------------------------------



| | (c) | Consolidated Statements of Comprehensive Income for the years ended December 31, 2007 and 2006
| | --- | ----------------------------------------------------------------------------------------------



| | (d) | Consolidated Statements of Stockholders Equity for the years ended December 31, 2007 and 2006
| | --- | ----------------------------------------------------------------------------------------------



| | (e) | Consolidated Statements of Cash Flows for the years ended December 31, 2007 and 2006.
| | --- | -------------------------------------------------------------------------------------



| | (f) | Notes to Consolidated Financial Statements
| | --- | ------------------------------------------



|Item 9. | Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
|------- | ------------------------------------------------------------------------------------

None.



|Item 9A. | Controls and Procedures
|-------- | -----------------------

Evaluation of Disclosure
Controls and Procedures

Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, as of the end of the period covered by this
Annual Report on Form 10-K, our principal executive officer and principal financial officer have evaluated the effectiveness of our disclosure controls and procedures (Disclosure Controls). Disclosure Controls, as defined in
Rule 13a-15(e) of the Securities Exchange Act of 1934, as amended (the Exchange Act), are procedures that are designed with the objective of ensuring that information required to be disclosed in our reports filed under the Exchange Act,
such as this annual report, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commissions rules and forms. Disclosure Controls are also designed with the objective of ensuring that
such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

Our management, including our principal executive officer and principal financial officer, does not expect that our Disclosure Controls will prevent all
error and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact
that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control
issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. The
design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Based upon this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that such disclosure controls and procedures
are adequate to ensure that material information relating to the Company, including its consolidated subsidiary, that is required to be included in its periodic filings with the Securities Exchange Commission, is timely made known to them.

Managements Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934. Our internal



19



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##### Table of Contents

control over financial reporting is a process designed to provide reasonable assurance that assets are safeguarded against loss from unauthorized use or
disposition, transactions are executed in accordance with appropriate management authorization and accounting records are reliable for the preparation of financial statements in accordance with generally accepted accounting principles.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management assessed the effectiveness of our internal control over financial reporting as of December 31, 2007. Management based this assessment on
criteria for effective internal control over financial reporting described in Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Managements assessment included an
evaluation of the design of our internal control over financial reporting and testing of the operational effectiveness of its internal control over financial reporting. Management reviewed the results of its assessment with the Audit Committee of
our Board of Directors.

Based on this assessment, management believes that CCF Holding Company maintained effective internal control over
financial reporting as of December 31, 2007.

This Annual Report on Form 10-K does not include an attestation report of the
Companys independent public accounting firm regarding internal control over financial reporting. Managements report was not subject to attestation by the Companys independent public accounting firm pursuant to temporary rules o the
Securities and Exchange Commission that permit the Company to provide only managements report in this annual report.

Changes in Internal Controls

There have been no changes in our internal controls over financial reporting during our fourth fiscal quarter that have materially
affected, or are reasonably likely to materially affect, our internal control over financial reporting.



|Item 9B. | Other Information
|-------- | -----------------

On December 20,
2007, the Compensation Committee of the Board of Directors of the Company increased the annual salary of its named executive officers as follows:



|                    |  |        |        
|------------------- |  | ------ | -------
|Officer             |  | Salary
|David B. Turner     |  | $      | 200,000
|                    |  |        |        
|Leonard A. Moreland |  | $      | 227,000
|                    |  |        |        
|John Westervelt     |  | $      | 148,000
|                    |  |        |        
|John C. Bowdoin     |  | $      | 133,000
|                    |  |        |        
|Mary Jo Rogers      |  | $      | 139,000
|                    |  |        |        

PART III



|Item 10. | Directors, Executive Officers and Corporate Governance
|-------- | ------------------------------------------------------

The information required by this item regarding our directors and executive officers is incorporated herein by reference to the section captioned Proposal One  Election of Directors in the Proxy
Statement. The information required by this item regarding our Section 16 beneficial ownership reporting compliance is incorporated herein by reference to the section captioned Section 16(a) Beneficial Ownership Reporting Compliance
in the Proxy Statement.



20



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##### Table of Contents

The Company has adopted a Code of Business Conduct and Ethics that is applicable to all of our executive
officers and employees. The Code of Business Conduct and Ethics is posted on the Companys web site at www.heritagebank.com. A copy of the Code of Business Conduct and Ethics may be obtained without charge upon written request addressed to the
Secretary of the Company, 101 North Main Street, Jonesboro, Georgia 30236.

The information required by this item regarding our Audit
Committee is incorporated herein by reference to the section captioned Proposal One  Election of Directors  Audit Committee and  Report of the Audit Committee in the Proxy Statement, The Audit Committee has at least one
financial expert, Roy V. Hall, who is also an independent director and the Chairman of the Audit Committee.

There have been no material
changes to the procedures by which shareholders may recommend nominees to the Companys board of directors.



|Item 11. | Executive Compensation
|-------- | ----------------------

The information
required by this item is incorporated herein by reference to the section captioned Compensation in the Proxy Statement.



|Item 12. | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
|-------- | ----------------------------------------------------------------------------------------------

(a) Security Ownership of Certain Beneficial Owners

The information required by this item is incorporated herein by reference to the section captioned Proposal One  Election of Directors in the Proxy Statement.

(b) Security Ownership of Management

The
information required by this item is incorporated herein by reference to the section captioned Proposal One  Election of Directors in the Proxy Statement.

(c) Changes in Control

The Company knows
of no arrangements, including any pledge by any person of securities of the Company, the operation of which may at a subsequent date result in a change in control of the Company.

(d) Securities Authorized for Issuance Under Equity Compensation Plans



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##### Table of Contents

The following table outlines our securities authorized for issuance under equity compensation plans as of
December 31, 2007.



|                                                           |  |                                                                                          |  |                                                                           |      |                                                                                                                                          |  
|---------------------------------------------------------- |  | ---------------------------------------------------------------------------------------- |  | ------------------------------------------------------------------------- | ---- | ---------------------------------------------------------------------------------------------------------------------------------------- | -
|Plan Category                                              |  | (A)Number ofsecurities to beissued uponexercise
ofoutstandingoptions, warrantsand rights |  | (B)Weighted-average exerciseprice
ofoutstandingoptions,warrants andrights |      | (C)Number of securitiesremaining available forfuture
issuance underequity compensationplans (excludingsecurities reflected incolumn (A))
|Equity compensation plans approved by security holders     |  | 308,628                                                                                  |  | $                                                                         | 9.90 |                                                                                                                                          | 
|Equity compensation plans not approved by security holders |  |                                                                                         |  |                                                                           |     |                                                                                                                                          | 
|Total                                                      |  | 308,628                                                                                  |  | $                                                                         | 9.90 |                                                                                                                                          | 



|Item 13. | Certain Relationships and Related Transactions, and Director Independence
|-------- | -------------------------------------------------------------------------

(a) Transactions with Related Persons

The information required by this item is incorporated herein by
reference to the section captioned Certain Relationships and Related Transactions in the Proxy Statement.

(b) Review, Approval
or Ratification of Transactions with Related Persons

The information required by this item is incorporated herein by reference to the
section captioned Certain Relationships and Related Transactions in the Proxy Statement.

(c) Director Independence

Each of John B. Lee, John Mitchell, Charles Tucker, Roy Hall and Stephen Boswell are independent for the purposes of The Nasdaq Stock
Market listing standards. The information regarding the independence of committee members is incorporated herein by reference to the section captioned Proposal One  Election of Directors in the Proxy Statement.



|Item 14. | Principal Accountant Fees and Services
|-------- | --------------------------------------

Information regarding principal accountant fees and services is incorporated herein by reference to the section captioned Proposal One  Election of Directors  Independent Auditors in the Proxy Statement.

PART IV



|Item 15. | Exhibits and Financial Statement Schedules
|-------- | ------------------------------------------

(a) (1) The list of all financial statements is included at Item 8.

(a) (2) The financial statement
schedules are either included in the financial statements or are not applicable.

(a) (3) Exhibits are either filed or attached
as part of this Annual Report on Form 10-K or incorporated herein by reference.



|     |  |                                                                                                                                                                                                            
|---- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|3.1  |  | Articles of Incorporation of CCF Holding Company (incorporated by reference to exhibit 3(i) of the Registrants Quarterly Report on Form 10-QSB for the quarterly period ended
September 30, 1998)         
|     | 
|3.2  |  | Bylaws of CCF Holding Company (incorporated by reference to exhibit 3.2 of the Registrants Annual Report on Form 10-KSB for the fiscal year ended December 31, 1997)                                      
|     | 
|3.3  |  | Amended and Restated Bylaws of CCF Holding Company (incorporated by reference to exhibit 3.3 of the Registrants Current Report on Form 8-K filed August 21, 2007)                                         
|     | 
|10.1 |  | Management Stock Bonus Plan (incorporated by reference to the Registrants proxy statement for the annual meeting of stockholders held January 23, 1996 as filed with the Commission on
December 15, 1995)*



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##### Table of Contents

|      |  |                                                                                                                                                                                                                                                                                                                  
|----- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|10.2  |  | 1995 Stock Option Plan (incorporated by reference to the Registrants proxy statement for the annual meeting of stockholders held January 23, 1996 as filed with the Commission on
December 15, 1995)*                                                                                                           
|      | 
|10.3  |  | 2000 Stock Option Plan (incorporated by reference to the Registrants proxy statement for the annual meeting of stockholders held April 26, 2000 as filed with the Commission on
March 22, 2000)*                                                                                                                
|      | 
|10.4  |  | Supplemental Retirement Plans and related Split Dollar Insurance Plans for executives (incorporated by reference to exhibit 10.5 to the Registrants Annual Report on Form 10-KSB for the
fiscal year ended December 31, 1999)*                                                                                  
|      | 
|10.5  |  | Employment Agreement with David B. Turner, dated January 1, 2003 (incorporated by reference to exhibit 10.5(e) of the Registrants Annual Report on Form 10-KSB for the fiscal year
ended December 31, 2002)*                                                                                                    
|      | 
|10.6  |  | Employment Agreement with Leonard A. Moreland, dated January 1, 2003 (incorporated by reference to exhibit 10.6(e) of the Registrants Annual Report on Form 10-KSB for the fiscal year
ended December 31, 2002)*                                                                                                
|      | 
|10.7  |  | Change in Control Severance Agreement with Dick Florin, dated January 1, 2003 (incorporated by reference to exhibit 10.7(d) of the Registrants Annual Report on Form 10-KSB for the
fiscal year ended December 31, 2002)*                                                                                       
|      | 
|10.8  |  | Change in Control Severance Agreement with Jack Bowdoin, dated January 1, 2003 (incorporated by reference to exhibit 10.8(c) of the Registrants Annual Report on Form 10-KSB for the
fiscal year ended December 31, 2002)*                                                                                      
|      | 
|10.9  |  | Change in Control Severance Agreement with John Westervelt, dated January 1, 2003 (incorporated by reference to exhibit 10.9(c) of the Registrants Annual Report on Form 10-KSB for the
fiscal year ended December 31, 2002)*                                                                                   
|      | 
|10.10 |  | Change in Control Severance Agreement with Edith Stevens, dated January 1, 2003 (incorporated by reference to exhibit 10.10(c) of the Registrants Annual Report on Form 10-KSB for the
fiscal year ended December 31, 2002)*                                                                                    
|      | 
|10.11 |  | Change in Control Severance Agreement with Mary Jo Rogers, dated January 1, 2003 (incorporated by reference to exhibit 10.11(c) of the Registrants Annual Report on Form 10-KSB for the
fiscal year ended December 31, 2002)*                                                                                   
|      | 
|10.12 |  | Change in Control Severance Agreement with C.T. Segers, dated January 1, 2003 (incorporated by reference to exhibit 10.12(b) of the Registrants Annual Report on Form 10-KSB for the
fiscal year ended December 31, 2002)*                                                                                      
|      | 
|10.13 |  | Amended and Restated Trust Agreement dated as of March 30, 2004, by and among the Company, as Depositor, Wilmington Trust Company, as Property and Delaware Trustee (incorporated by
reference to exhibit 10.1 of the Registrants Quarterly Report on Form 10-QSB for the quarterly period ended March 31, 2004)
|      | 
|10.14 |  | Guarantee Agreement dated as of March 30, 2004, by and between the Company, as Guarantor, and Wilmington Trust Company, as Guarantee Trustee (incorporated by reference to exhibit
10.2 of the Registrants Quarterly Report on Form 10-QSB for the quarterly period ended March 31, 2004)                       
|      | 
|10.15 |  | Junior Subordinated Indenture dated as of March 30, 2004, by and between the Company and Wilmington Trust Company, as Trustee (incorporated by reference to exhibit 10.3 of the
Registrants Quarterly Report on Form 10-QSB for the quarterly period ended March 31, 2004)                                      
|      | 
|10.16 |  | Change in Control Severance Agreement with Kathy Zovlonsky, dated August 2, 2004 (incorporated by reference to exhibit 10.1 of the Registrants Quarterly Report on Form 10-QSB for
the quarterly period ended September 30, 2004)*                                                                              
|      | 
|10.17 |  | Supplemental Executive Retirement Benefits Agreement dated as of January 1, 2006 (incorporated by reference to exhibit 10.17 to the Registrants Current Report on Form 8-K, filed on
June 23, 2006).                                                                                                            



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##### Table of Contents

|      |  |                                                                                                                                                                                                                                                                                   
|----- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|10.18 |  | Endorsement Method Split-Dollar Agreement, dated as of January 1, 2006 (incorporated by reference to exhibit 10.18 to the Registrants Current Report on Form 8-K, filed on
June 23, 2006).                                                                                       
|      | 
|10.19 |  | CCF Holding Company 2007 Stock Incentive Plan (incorporated by reference to exhibit 10.19 to the Registrants Annual Report on Form 10-K, filed on March 29, 2007).                                                                                                               
|      | 
|10.20 |  | Employment Agreement dated October 17, 2007 between Heritage Bank and Leonard Moreland (incorporated by reference to exhibit 10.1 to the Registrants Current Report on Form 8-K filed on
October 22, 2007)                                                                       
|      | 
|10.21 |  | Employment Agreement dated October 17, 2007 between Heritage Bank and David B. Turner (incorporated by reference to exhibit 10.2 to the Registrants Current Report on Form 8-K filed on
October 22, 2007)                                                                        
|      | 
|10.22 |  | Form of Change in Control Severance Agreement dated October 17, 2007 between Heritage Bank and each of John C. Bowdoin, Mary Jo Rogers and John L. Westervelt (incorporated by reference to
exhibit 10.3 to the Registrants Current Report on Form 8-K filed on October 22, 2007)
|      | 
|10.23 |  | Form of First Amendment to Supplemental Executive Retirement Benefits Agreement, effective as of January 1, 2008 (incorporated by reference to exhibit 10.20 to the Registrants Current
Report on Form 8-K filed on January 23, 2008)                                            
|      | 
|13    |  | Annual Report to Shareholders for the fiscal year ended December 31, 2007 (only those portions incorporated by reference in this document are deemed filed)                                                                                                                       
|      | 
|14    |  | Code of Business Conduct and Ethics (incorporated by reference to exhibit 14 of the Registrants Annual Report on Form 10-KSB for the fiscal year ended December 31,
2004)                                                                                                        
|      | 
|21    |  | Subsidiaries of the Registrant                                                                                                                                                                                                                                                    
|      | 
|23.1  |  | Consent of Thigpen, Jones, Seaton & Co. P.C.                                                                                                                                                                                                                                      
|      | 
|24    |  | Power of Attorney (see signature page herein)                                                                                                                                                                                                                                     
|      | 
|31.1  |  | Certification of Principal Executive Officer                                                                                                                                                                                                                                      
|      | 
|31.2  |  | Certification of Principal Financial Officer                                                                                                                                                                                                                                      
|      | 
|32.1  |  | Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.                                                                                                                                 
|      | 
|32.2  |  | Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.                                                                                                                                 



|* | The indicated exhibits are management contracts or compensatory plans or arrangements required to be filed or incorporated by reference herein.
|- | -----------------------------------------------------------------------------------------------------------------------------------------------

Exhibits to this Annual Report on Form 10-K are attached or incorporated by reference as stated above.



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##### Table of Contents

SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized:



|                      |  |  |  |                     |  |                     |  |                                                                                                  
|--------------------- |  |  |  | ------------------- |  | ------------------- |  | -------------------------------------------------------------------------------------------------
|                      |  |  |  | CCF HOLDING COMPANY
|                      |  |  | 
|Dated: March 28, 2008 |  |  |  | By:                 |  | /s/ David B. Turner
|                      |  |  |  |                     |  |                     |  | David B. Turner President, Chief Executive Officer,
and Director (Duly Authorized Representative)

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears on the signature page to this Report constitutes and appoints David B. Turner and Leonard A. Moreland, and each of them, his true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any and all amendments to this Report, and to file the same, with all exhibits hereto, and
other documents in connection herewith with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to
be done in and about the premises, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents or any of the, or their or his substitutes, may lawfully do or
cause to be done by virtue hereof.

In accordance with the Exchange Act, this report has been signed below by the following persons on
behalf of the registrant and in the capacities indicated on March 28, 2008.



|    |  |                                                                                |  |  |  |     |  |                                                                                               
|--- |  | ------------------------------------------------------------------------------ |  |  |  | --- |  | ----------------------------------------------------------------------------------------------
|    |  |                                                                                |  | 
|By: |  | /s/ David B. Turner                                                            |  |  |  | By: |  | /s/ John B. Lee, Jr.                                                                          
|    |  | David B. Turner                                                                |  |  |  |     |  | John B. Lee, Jr.                                                                              
|    |  | President, Chief Executive Officer, and Director
(Principal Executive Officer) |  |  |  |     |  | Chairman of the Board                                                                         
|    |  |                                                                                |  | 
|By: |  | /s/ Edwin S. Kemp, Jr.                                                         |  |  |  | By: |  | /s/ Charles S. Tucker                                                                         
|    |  | Edwin S. Kemp, Jr.                                                             |  |  |  |     |  | Charles S. Tucker                                                                             
|    |  | Secretary, Treasurer and Director                                              |  |  |  |     |  | Director                                                                                      
|    |  |                                                                                |  | 
|By: |  | /s/ John T. Mitchell                                                           |  |  |  | By: |  | /s/ Mary Jo Rogers                                                                            
|    |  | John T. Mitchell                                                               |  |  |  |     |  | Mary Jo Rogers                                                                                
|    |  | Director                                                                       |  |  |  |     |  | Senior Vice President and Chief Financial Officer
(Principal Accounting and Financial Officer)
|    |  |                                                                                |  | 
|By: |  | /s/ Roy V. Hall                                                                |  |  |  | By: |  | /s/ Leonard A. Moreland                                                                       
|    |  | Roy V. Hall                                                                    |  |  |  |     |  | Leonard A. Moreland                                                                           
|    |  | Director                                                                       |  |  |  |     |  | Executive Vice President and Director                                                         
|    |  |                                                                                |  | 
|By: |  | /s/ Stephen E. Boswell                                                         |  |  |  |     |  |                                                                                               
|    |  | Stephen E. Boswell                                                             |  |  |  |     |  |                                                                                               
|    |  | Director                                                                       |  |  |  |     |  |                                                                                               



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