UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB


[X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
      OF 1934

                 For the quarterly period ended: APRIL 30, 2004

[ ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
      ACT OF 1934 For the transition period ended

Commission file number 333-52268


                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
            --------------------------------------------------------
           (Exact name of small business as specified in its charter)


                                    Colorado
                         ------------------------------
                        (State or other jurisdiction of
                         incorporation or organization)

                                   84-1547578
                         -----------------------------
                        (IRS Employer Identification #)

                              2899 AGOURA ROAD #115
                               WESTLAKE, CA 91361
                                  250-497-6072
                     --------------------------------------
                    (Address of principal executive offices)


                                  250-497-6072
                                ----------------
                               (Telephone Number)

        (Former name, former address, and former fiscal year, if changed
                               since last report)

The number of shares outstanding of each of the issuer's classes of common
equity, as of the last practicable date: Common Stock 21,300,488 as of June 17,
2004.

Transitional Small Business Disclosure Format: [ X ] YES [ ] NO

<PAGE>

DIRECT RESPONSE FINANCIAL SERVICES, INC.

QUARTERLY REPORT

                                TABLE OF CONTENTS


FINANCIAL INFORMATION
ITEM 1 - FINANCIAL STATEMENTS AND NOTES                                     3
ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION        10
ITEM 3. - CONTROLS AND PROCEDURES                                           12
OTHER INFORMATION
ITEM 1. - LEGAL PROCEEDINGS                                                 13
ITEM 2. - CHANGES IN SECURITIES AND USE OF PROCEEDS                         13
ITEM 3. - DEFAULTS UPON SENIOR SECURITIES                                   13
ITEM 4. - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS               13
ITEM 5. - OTHER INFORMATION                                                 13
ITEM 6. - EXHIBITS AND REPORTS ON FORM 8-K                                  13
SIGNATURES                                                                  14

                                       II
<PAGE>

DIRECT RESPONSE FINANCIAL SERVICES, INC.

QUARTERLY REPORT

                          INDEX TO FINANCIAL STATEMENTS

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.

                    CONSOLIDATED INTERIM FINANCIAL STATEMENTS

                                 April 30, 2004


                                                                   Page
Consolidated Financial Statements:
Consolidated Balance Sheets                                         4
Consolidated Statements of Operations                               5
Consolidated Statements of Cash Flows                               7
Notes to Consolidated Financial Statements                          8

<PAGE>


                          INDEX TO FINANCIAL STATEMENTS

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.

                    CONSOLIDATED INTERIM FINANCIAL STATEMENTS

                                 April 30, 2004


                                                                   Page


Consolidated Financial Statements:

         Consolidated Balance Sheets                                F-2

         Consolidated Statements of Operations                      F-3

         Consolidated Statements of Cash Flows                      F-4

         Notes to Consolidated Financial Statements                 F-5



                                      F-1
<PAGE>

<TABLE>
<CAPTION>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                           CONSOLIDATED BALANCE SHEETS

                                     ASSETS
                                                                                      April 30,          January 31,
                                                                                        2004                 2004
                                                                                     (Unaudited)            (Note 1)
                                                                                  ---------------      ---------------

<S>                                                                               <C>                  <C>
CURRENT ASSETS
    Cash                                                                          $        37,358      $           250
    Inventory                                                                              65,000               58,000
    Deposit                                                                                 8,650               25,000
    Prepaid Expense                                                                         5,229               84,225
                                                                                  ---------------      ---------------
           Total current assets                                                           116,237              167,475

PROPERTY AND EQUIPMENT
    Net of $558 and $447 depreciation at April 30, 2004 and                                 1,675                1,786
      January 31, 2004

OTHER ASSETS
    Investments                                                                           200,000              200,000
                                                                                  ---------------      ---------------
           Total assets                                                           $       317,912      $       369,261
                                                                                  ===============      ===============

                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
CURRENT LIABILITIES
    Accounts payable and accrued expenses                                        $        389,329      $       463,566
    Accrued interest payable                                                               29,953               15,706
    Shareholder deposit                                                                   130,000                   --
    Advances from stockholders, current portion                                            10,000               33,067
                                                                                  ---------------      ---------------
           Total current liabilities                                                      559,282              512,339
                                                                                  ---------------      ---------------
LONG TERM LIABILITIES
    Advances from stockholders, less current portion                                      371,760              371,760
    Advances from related party                                                            20,825               20,825
    Debenture payable                                                                     135,500              150,000
                                                                                  ---------------      ---------------
           Total liabilities                                                            1,087,367            1,054,924

Commitments and contingencies                                                                  --                   --

STOCKHOLDERS' EQUITY (DEFICIT)
    Common stock - authorized 100,000,000 shares, no par
      value, 20,236,093 and 19,472,834 shares issued and
      outstanding at April 30, 2004 and January 31, 2004                                1,838,530            1,699,030
    (Deficit) accumulated during the development stage                                 (2,607,985)          (2,384,693)
                                                                                  ---------------      ---------------
           Total stockholders' equity (deficit)                                          (769,455)            (685,663)
                                                                                  ---------------      ---------------

           Total liabilities and stockholders' equity (deficit)                   $       317,912      $       369,261
                                                                                  ===============      ===============

</TABLE>

        The accompanying notes are an integral part of these documents.

                                      F-2
<PAGE>

<TABLE>
<CAPTION>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                                                                                                               April 24,
                                                                     Three                 Three                  2002
                                                                     Months                Months             (inception)
                                                                     Ending                Ending               through
                                                                   April 30,             April 30,             April 30,
                                                                      2004                  2003                  2004
                                                                ---------------      -----------------      ---------------

<S>                                                             <C>                  <C>                    <C>
Revenues                                                        $           263      $              --      $         2,341
Cost of sales                                                                --                     --                  969
                                                                ---------------      -----------------      ---------------
    Gross Profit                                                            263                     --                1,372

Costs and Expenses:
    Consulting expense                                                   68,092                404,279            1,847,247
    Professional fees                                                    85,218                  6,710              362,004
    Advertising and marketing                                            19,091                  3,503               51,499
    General and administrative                                           29,873                  1,974              203,963
    Rent                                                                  6,000                  6,000               46,856
                                                                ---------------      -----------------      ---------------
         Total                                                          208,274                422,466            2,511,569

Earnings (loss) from operations                                        (208,011)              (422,466)          (2,510,197)

Interest income                                                              --                     --                   --
Interest expense                                                        (15,281)                (3,000)             (37,788)
Loss on investment                                                           --                     --              (60,000)
                                                                ---------------      -----------------      ---------------

Net (loss)                                                      $      (223,292)     $        (425,466)     $    (2,607,985)
                                                                ===============      =================      ===============

(Loss) per share                                                $             *      $               *      $             *
                                                                ===============      =================      ===============

Weighted average shares outstanding                                  19,706,286             18,353,167           18,245,657
                                                                ===============      =================      ===============

</TABLE>

        The accompanying notes are an integral part of these documents.


                                      F-3
<PAGE>

<TABLE>
<CAPTION>
                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                   (UNAUDITED)

                                                                                                                April 24,
                                                                       Three                  Three               2002
                                                                       Months                Months            (inception)
                                                                       Ending                Ending              through
                                                                     April 30,              April 30,           April 30,
                                                                        2004                  2003                2003
                                                                  --------------       ----------------      --------------
Cash flows from operating activities:
<S>                                                               <C>                  <C>                   <C>
         Net (loss)                                               $     (223,292)      $       (425,467)     $   (2,607,985)
         Non-cash items included in net (loss):
                  Depreciation                                               111                    112                 558
                  Expenses paid by issuing stock                              --                403,280           1,674,030
                  Loss on investment                                          --                     --              60,000
         Net change in operating assets and liabilities:
                  Prepaid expenses                                        95,346                   (100)             36,121
                  Inventory                                               (7,000)                    --             (65,000)
                  Accounts payable and accrued liabilities               (59,990)                15,011             419,282
                                                                  --------------       ----------------      --------------
Net cash (used) by operating activities                                 (194,825)                (7,164)           (482,994)

Cash flows from investing activities:
         Purchase of investments                                              --                     --            (260,000)
         Purchase of property and equipment                                   --                     --              (2,233)
                                                                  --------------       ----------------      --------------
Net cash (used) by investing activities                                       --                     --            (262,233)

Cash flows from financing activities:
         Repayment of loans--related parties                             (23,067)                    --             (23,067)
         Proceeds from shareholder deposit                               130,000                     --             130,000
         Proceeds from loans payable - related parties                        --                  3,165             425,652
         Proceeds from issuance of common stock                          125,000                     --             150,000
         Proceeds from debenture                                              --                     --             100,000
                                                                  --------------       ----------------      --------------
Net cash provided by financing activities                                231,933                  3,165             782,585
                                                                  --------------       ----------------      --------------

Net increase (decrease) in cash                                           37,108                 (3,999)             37,358
Cash at beginning of period                                                  250                  4,392                  --
                                                                  --------------       ----------------      --------------
Cash at end of period                                             $       37,358                    393              37,358
                                                                  ==============       ================      ==============
Supplemental disclosure of cash flow information:

Cash paid during the period for:
   Interest                                                       $           --       $            --       $           --
   Income taxes                                                   $           --       $            --       $           --

</TABLE>


                                      F-4
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

NOTE 1 - FINANCIAL STATEMENTS

The accompanying consolidated financial statements included herein have been
prepared by Direct Response Financial Services, Inc. without audit, pursuant to
the rules and regulations of the Securities and Exchange Commission for
reporting on Form 10-QSB. Certain information and footnote disclosure normally
included in the financial statements prepared in accordance with generally
accepted accounting principles have been condensed or omitted as allowed by such
rules and regulations, and the Company believes that the disclosures are
adequate to make the information presented not misleading. It is suggested that
these financial statements be read in conjunction with the January 31, 2004
audited financial statements and the accompanying notes thereto contained in the
Annual Report on Form 10-KSB filed with the Securities and Exchange Commission.
While management believes the procedures followed in preparing these financial
statements are reasonable, the accuracy of the amounts are in some respects
dependent upon the facts that will exist, and procedures that will be
accomplished by the Company later in the year. The results of operations for the
interim periods are not necessarily indicative of the results of operations for
the full year. In management's opinion all adjustments necessary for a fair
presentation of the Company's financial statements are reflected in the interim
periods included.

Amounts shown for January 31, 2004 were taken from the audited financial
statements of that date.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION AND DESCRIPTION OF BUSINESS

The Company was incorporated in the State of Colorado on April 7, 2000 as
Relevant Links, Inc. The Company is in the development stage and has had no
significant operations.

On April 29, 2002, the Company entered into an Agreement and Plan of
Reorganization between itself and Direct Response Financial Services, Inc., a
Delaware corporation (DEL), and changed its focus to the development of
financial services for the direct response industry. Because the surviving
shareholders are those of the subsidiary, the Company has accounted for the
acquisition as a reverse acquisition, which is a capital transaction and not a
business combination. Accordingly, the consolidated statements include only the
results of operations of DEL from the date of acquisition, and comparative
financial statements presented are those of the subsidiary, DEL. Because the
subsidiary had been formed on April 24, 2002, no financial information is
presented before that date.

On May 16, 2002, the Company participated in forming Direct Card Services, LLC
(DCS) for the purpose of facilitating the Company's bankcard processing
business. Under the terms of the LLC agreement, the Company has a 50% interest.

In June of 2002, the company changed its name to Direct Response Financial
Services, Inc. The Company provides marketing and financial products and
services to merchants.


                                      F-5
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

DEVELOPMENT STAGE COMPANY

The Company is in the development stage and has had no significant operations.
Prior to April 24, 2002, the Company was in a development stage relating to its
internet portal operations. Subsequent to that date, the Company is in a new
development stage relating to the development of its financial services
business.

BASIS OF CONSOLIDATION

The accompanying consolidated financial statements include the Company and its'
wholly owned and controlled subsidiaries. All inter-company accounts have been
eliminated in the consolidation.

The Company considers its 50% interest in DCS to be a controlling interest
because of control factors in addition to its profit interest. Because DCS has a
deficit equity position at period end, no minority interest has been recorded.

RECLASSIFICATIONS

Certain reclassifications have been made to previously reported statements to
conform to the Company's current financial statement.

NOTE 3 - STOCK TRANSACTIONS

In accordance to the addendum to convertible debenture and warrant to purchase
common stock the Company issued 888,259 shares of stock to the holder of the
debenture and converted $14,500 of the debenture to common stock at the average
of $.16 per share. In addition the debenture holder advanced the Company
$130,000 against future conversions.


                                      F-6
<PAGE>

ITEM 2.  MANAGEMENT DISCUSSION AND ANALYSIS

The following discussion of our financial condition and results of our
operations should be read in conjunction with the Financial Statements and Notes
thereto. Our fiscal year ends January 31. This document contains certain
forward-looking statements including, among others, anticipated trends in our
financial condition and results of operations and our business strategy. (See
"Factors Which May Affect Future Results"). These forward-looking statements are
based largely on our current expectations and are subject to a number of risks
and uncertainties. Actual results could differ materially from these
forward-looking statements. Important factors to consider in evaluating such
forward-looking statements include (i) changes in external factors or in our
internal budgeting process which might impact trends in our results of
operations; (ii) unanticipated working capital or other cash requirements; (iii)
changes in our business strategy or an inability to execute our strategy due to
unanticipated changes in the industries in which we operate; and (iv) various
competitive market factors that may prevent us from competing successfully in
the marketplace.


During the previous fiscal quarter to date, we have initiated the following
actions and strategies with regards to the on-going advancement of our business
opportunities:

o ROI Media Services, Inc. - The Company, through its subsidiary Direct Card
Services, LLC, entered into a written contract with ROI Media Services, Inc.
Pursuant to this agreement the parties are to jointly pursue radio networks for
the distribution of debit cards and related products and services. Under the
terms of the agreement Direct Card Services is to advance all monies for debit
card programs in exchange for a priority of repayment for advances made and for
a 50% share of all net profits from debit card sales, transaction income and
other income from related products and services. As part of the agreement ROI,
at its cost and subject to reimbursement, is to identify and negotiate with
radio media providers to partner with ROI and DCS for the offer of debit cards.

As a result of this agreement Emmis Communications Corporation (NasdaqNM:EMMS)
and Spanish Broadcasting System (Nasdaq:SBSA) entered into agreements with DCS
and ROI for the joint offering of debit cards. Each radio network has agreed to
provide significant media to promote the respective debit card program. Each
contract provides for a three year commitment to the debit card program. ROI and
DCS continue to solicit radio media partners for the sale of the Company's debit
cards and other financial products.


o Optimum Pay USA, Inc.- In addition to its pre-existing relationship as a 2%
owner of all outstanding equity in Optimum Pay USA, Inc. the Company, through
its subsidiary Direct Card Services, LLC, entered into several agreements with
OP for issuance and approval of debit card programs. These agreements included
three existing card programs - (1) the DCS Personal Advantage Media Card; (2)
the La Raza Personal Advantage Media Card; and (3) the La Vida Buena Card. Under
each of these agreements, the Company is committed to purchase a minimum order
of 5,000 cards/units. To date, the Company has paid a total of $90,500 against
these minimum orders, leaving balances due under each account as follows: DCS
Personal Advantage Media Card - $61,010; La Raza Personal Advantage Media Card-
$60,000; and La Vida Buena Card - $33,000. Of these amounts, a total of $60,000
is to be held by Optimum Pay in depository and reserve accounts for the
Company's benefit.

All cards are networked through MasterCard. Further, DCS was approved as an
independent sales organization of MasterCard as part of the bank approval
process for the above card programs. In addition, the Company contracted with
Optimum Pay for the delivery and installation of its Internet financial site
called www.globalmoneyonline.com. OP provides the interface with the issuing
bank and the processor for the Company's debit card programs. OP also manages
the data from all card programs as well as provides some form of customer
service for card customers. Additionally, OP operates and maintains the
technology infrastructure for www.globalmoneyonline.com.

o Agent Agreement with CardService International - In addition to its existing
relationship with Chase Merchant Services for the processing of referred
merchant credit and debit card transactions, the Company entered into a
Non-Exclusive, Non-Registered Agent Agreement with CardService International,
Inc. This agreement allows the Company access to an additional card processor,
providing another option for the Company when referring merchant card processing
business.


                                       10
<PAGE>

As it continues to grow, the Company will need additional capital. In the past,
capital needs were met through cash advances by third party investors and
through loans by interested shareholders. In order for the Company to sustain
its projected growth and to achieve its current business model the Company will
require significant capital either through equity investment or through loans.

CAPITAL RAISING ACTIVITIES

We have engaged in the following financing activities and require additional
capital to expand operations to a level where revenues sufficient to sustain
operations can be generated.

Private Sale of Convertible Debenture

In January 2003, as amended on May 19, 2003, we signed a Securities Purchase
Agreement with La Jolla Cove Investors, Inc. for the sale of a $150,000 8%
convertible debenture and non-detachable warrant to purchase up 1,500,000 shares
of our common stock. The debenture bears interest at 8%, matures two years from
the date of issuance and is convertible into shares of our common stock. The
number of common shares into which this debenture may be converted is equal to
the dollar amount of the debenture being converted multiplied by eleven, minus
the product of the conversion price, multiplied by ten times the dollar amount
of the debenture being converted, divided by the conversion price. The
conversion price is equal to the lesser of: (i) $1.00 or (ii) 80% of the average
of the five lowest volume weighted average prices during the 20 calendar days
prior to the conversion date. The full principal amount of the convertible
debentures are due upon default under the terms of convertible debentures. See
the Selling Stockholder section for a Sample Debenture Conversion Calculation.

On or about February 19, 2004, the Company and La Jolla Cove Investors entered
into an Addendum to the debenture which provided that upon effectiveness of the
Company's SB-2 Registration Statement (which was declared effective as of
February 19, 2004), La Jolla would immediately effect a $2,500 conversion of the
debenture and $25,000 warrant exercise, along with providing a $150,000
pre-payment to the Company against future warrant conversions.

On March 23, 2004, the Company and La Jolla entered into another Addendum to the
debenture which provided the following:

      o For a period of 60 days from the Addendum La Jolla would convert no more
      than $2,200 of the debenture and related Warrants per calendar week, on a
      cumulative basis

      o Beginning from the 61st day from the Addendum the 10% monthly maximum
      conversion amount shall be 20% if the volume weighted average price is
      above $0.63

      o The maturity date of the debenture is extended to January 9, 2006, and
      the expiration date of the non-detachable warrant is extended to January
      9, 2007

      o If a conversion election is made by La Jolla on a date when the volume
      weighted average price is below $0.63, the Company shall have the right to
      prepay that portion of the debenture that La Jolla elected to convert at
      150% of such amount.

      As of April 28, 2004, La Jolla has converted $14,500 of the debenture,
leaving a debenture balance of $135,500. As of April 28, 2004, the prepaid
warrant credit balance is $110,000. The total shares issued to La Jolla to date
under the debenture is 888,259.

Private Sale of Stock

During the year, no private sales of stock took place.


                                       11
<PAGE>

ONGOING REQUIREMENTS

We will have to secure additional capital to meet our ongoing requirements and
to meet our stated objectives throughout the 2004 fiscal year. We are
identifying potential investors in conjunction with our current finance
partners, and will seek to secure new investment banking partners on an ongoing
basis. Of course, sources of capital and the cost of capital are subject to
prevailing and general market conditions. Moreover, any terms and conditions
related to such investment or loan are contingent upon satisfactory terms and
conditions for the Company. Based on current market conditions and given our
success in raising private financing in the past, we expect that we will be able
to complete financings as required for growth and operations. We are continuing
to review all opportunities for both long-term equity programs as well as debt
financing. Any significant capital expenses or increases in operating costs will
be dependent upon our ability to raise additional capital, debt financing or
generate revenue from sales of our products or services.

ITEM 3. CONTROLS AND PROCEDURES

(A)   EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

       As of April 30, 2004, we carried out an evaluation, under the supervision
       and with the participation of our Chief Executive Officer and Chief
       Financial Officer, of the effectiveness of the design and operation of
       our disclosure controls and procedures. Based on this evaluation, our
       Chief Executive Officer and Chief Financial Officer concluded that our
       disclosure controls and procedures are effective in timely alerting them
       to material information required to be included in our periodic reports
       that are filed with the Securities and Exchange Commission. It should be
       noted that the design of any system of controls is based in part upon
       certain assumptions about the likelihood of future events, and there can
       be no assurance that any design will succeed in achieving its stated
       goals under all potential future conditions, regardless of how remote. In
       addition, we reviewed our internal controls, and there have been no
       significant changes in our internal controls or in other factors that
       could significantly affect those controls subsequent to the date of their
       last valuation.


(B)    CHANGES IN INTERNAL CONTROLS

       There were no significant changes in the Company's internal controls or
       in other factors that could significantly affect these controls during
       the quarter covered by this Report or from the end of the reporting
       period to the date of this Form 10-QSB.


                                       12
<PAGE>

                                     PART II

                                OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

Direct Response Financial Services, Inc. has never been in bankruptcy,
receivership or any similar legal proceeding, and is not subject to any pending
legal proceedings. Direct Response Financial Services is not aware of any
threatened legal proceedings. The foregoing is also true, to the knowledge of
the company, with respect to each officer, director and control shareholder as
well as any entity owned by any officer, director and control shareholder.

ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS

Included in the shares issued above were 400,000 shares issued to former
officers and directors, valued at $276,000.

In September 2003, we issued 500,000 shares of common stock to officers in
payment of services to be received over a one-year period. The stock was
recorded at estimated fair value of $507,500.


ITEM 3. DEFAULTS UPON SENIOR SECURITIES
None
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
None
ITEM 5. OTHER INFORMATION
None


ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

Reports on Form 8-K

None during this reporting period.

Exhibits

31.1  Certification by Chief Executive Officer and Chief Financial Officer
      pursuant to Sarbanes-Oxley Section 302: Provided Herewith

32.1  Certification by Chief Executive Officer and Chief Financial Officer
      pursuant to 18 U.S. C. Section 1350: Provided Herewith


                                       13
<PAGE>

                                   SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                        DIRECT RESPONSE FINANCIAL SERVICES, INC.

                                        By:    /s/Ted Kozub
                                               ----------------------------
                                        Name:  Ted Kozub
                                        Title: Chief Executive Officer and
                                               Chief Financial Officer
                                        Date:  June 18, 2004




                                       15