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                                                                    EXHIBIT 10.1

                          EXECUTIVE EMPLOYMENT CONTRACT


         THIS AGREEMENT made as of July 1, 1999 by and between PMC Capital,
Inc., a Florida Corporation with its principal places of business in Dallas,
Collin County, Texas, hereinafter referred to as the "CORPORATION", and Lance B.
Rosemore, hereinafter referred to as "EXECUTIVE".

                                WITNESSETH THAT:

         In consideration of the promises herein contained, the parties hereto
mutually agree as follows:

         1. Employment: The Corporation hereby employs the Executive as its
President and Chief Executive Officer with such powers and duties as may be
specified by the Board of Directors. The Executive hereby accepts employment
upon the terms and conditions as hereinafter set forth.

         2. Term: Subject to the provisions for termination as hereinafter
provided, the term of this Agreement shall begin immediately and shall terminate
on the earlier of (i) the Executive's seventieth (70th) birthday or (ii) July
31, 2002 or such later date as determined by the Board of Directors (the
"Term"). The Term of this Executive Employment Contract may be extended annually
by the Board of Directors.

         3. Compensation: For all services rendered by the Executive under this
contract, the Executive shall be paid an annual salary at a minimum at the
annual rate for the Executive effective as of July 1, 1998 (the "Minimum Rate").
The Minimum Rate may be increased by the Board at its discretion. The annual
salary is payable pursuant to the normal payroll practices of the Corporation.

         The Board of Directors may consider bonus compensation for the
Executive if the performance of the Corporation and the Executive justifies such
bonus compensation.


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         4. Authorized Expenses: The Executive is authorized to incur reasonable
expenses for the promotion of the business of the Corporation. The Corporation
will reimburse the Executive for all such reasonable expenses upon the
presentation by the Executive, from time to time, of an itemized account of such
expenditures.

         The Executive shall be entitled to such additional and other fringe
benefits as the Board of Directors shall from time to time authorize, including
but not limited to: A) health insurance coverage for the Executive, his wife and
minor children; B) a monthly automotive allowance of $550, which the Executive
is to use to obtain an automobile to be utilized for his own company needs. All
maintenance, insurance etc. (excluding fuel) will be the responsibility and
expense of the Executive.

         5. Extent of Services: The Executive shall devote a substantial portion
of business time, attention and energies to the business of the Corporation, and
shall not, during the term of this Agreement, engage in any other business
activities, whether or not such activities are pursued for gain, profit or other
pecuniary advantage. This provision is not meant to prevent him from A) devoting
reasonable time to civic or philanthropic activities or B) investing his assets
in such form or manner providing that it does not require any substantial
services on the part of the Executive that will interfere with the Executive's
employment pursuant to this Agreement. Executive's employment is considered as
full-time.

         6. Working Facilities: The Executive shall be furnished with such
facilities and services suitable to his position and adequate for the
performance of his duties.

         7. Duties: The Executive is employed in an executive and supervisory
capacity and shall perform such duties consistent herewith as the Board of
Directors of the Corporation shall from time to time specify. Subject to the
provisions of Section 14 hereof, the precise services of the Executive


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may be extended or curtailed, from time to time, at the discretion of the Board
of Directors of the Corporation.

         8. Disclosure of Information: The Executive recognizes and acknowledges
that the Corporation's operating procedures or service techniques are valuable,
special and unique assets of the Corporation's business. The Executive will not,
during or after the term of his employment, disclose the list of the
Corporation's operating procedures or service techniques to any person, firm,
corporation, association or other entity for any reason or purpose whatsoever.
In the event of breach or threatened breach by the Executive of the provisions
of this paragraph, the Corporation shall be entitled to an injunction
restraining any such breach. Nothing herein shall be construed as prohibiting
the Corporation from pursuing any other remedies available to the Corporation
for such breach or threatened breach, including the recovery of damages from the
Executive.

         9. Vacations: The Executive shall be entitled each year to a vacation
in accordance with the vacation policy of the Corporation.

         10. Disability: If the Executive is unable to perform his services by
reason of illness or total incapacity, based on standards similar to those
utilized by the U.S. Social Security Administration, he shall receive his full
salary for one (1) year of said total incapacity through coordination of
benefits with any existing disability insurance program provided by the
Corporation ( a reduction in salary by that amount paid by any Corporation
provided insurance). Should said Executive be totally incapacitated beyond a
one-year period, so that he is not able to devote full time to his employment
with said Corporation, then this Agreement shall terminate.

         11. Death During Employment: If the Executive dies during the term of
employment and has not attained the age of seventy years, the Corporation and/or
any third party insurance provided by the Corporation, through a coordination of
benefits, shall pay the estate of the Executive a death


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benefit equal to two times the Executive's annual salary. In the event the
Executive receives death benefits payable under any group life insurance policy
issued to the Corporation, the Corporation's liability under this clause will be
reduced by the amount of the death benefit paid under such policy. The
Corporation shall pay any remaining death benefits to the estate of the
Executive over the course of twelve (12) months in the same manner and under the
same terms as the Executive would have been paid if he had still been working
for the Corporation. No later than one (1) month from the date of death, the
estate of the Executive will also be paid any accumulated vacation pay. Such
payments pursuant to this paragraph shall constitute the full compensation of
said Executive and he and his estate shall have no further claim for
compensation by reason of his employment by the Corporation.

         12. Assignment: The acts and obligations of the Corporation under this
Agreement shall inure to the benefit of and be binding upon the successors and
assigns of the Corporation.

         13. Invalidity: If any paragraph or part of this Agreement is invalid,
it shall not affect the remainder of this Agreement but the remainder shall be
binding and effective against all parties.

         14. Additional Compensation: If during the Term, this Agreement is
terminated by the Corporation (other than pursuant to the provisions of Section
15 hereof) or by the Executive due to "Constructive Discharge" then the
Executive shall receive termination pay in an amount equal to 2.99 times the
Minimum Rate. For purposes of this Agreement, "Constructive Discharge" shall
mean:

               o Any reduction in salary below the Minimum Rate;

               o A material change diminishing the Executive's job function,
               authority, duties or responsibilities, or a similar change
               deteriorating Executive's working conditions that would not be in
               accordance with the spirit of this Agreement;

               o A required relocation of Executive of more than 35 miles from
               Executive's current


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               job location; or requires Executive to travel away from
               Executive's office in the course of discharging Executive's
               responsibilities in excess of that typically required of
               executives in similar positions.

               o Any breach of any of the terms of this Agreement by the
               Corporation which is not cured within 14 days following written
               notice thereof by Executive to the Corporation.

The amount payable by the Corporation pursuant to this Section 14 shall be made
in one lump sum cash payment payable to the Executive no later than 30 days
following termination of this Agreement.

         15. Termination: The Corporation cannot terminate this agreement except
for: 1) the intentional, unapproved misuse of corporate funds, 2a) professional
incompetence (i.e. the intentional refusal to perform or the inability to
perform the duties associated with Executive's position with the Corporation in
a competent manner, which is not cured within 15 days following written notice
to Executive) or 2b) willful neglect of duties or responsibilities in either
case not otherwise related to or triggered by the occurrence of any event or
events described in or prescribed by Section 14 hereof.

         16. Indemnification: The Corporation hereby agrees to indemnify and
hold the Executive harmless from any loss for any corporate undertaking, as
contemplated in Section 7 hereof, whereby a claim, allegation or cause of action
shall be made against the Executive in the performance of his contractual duties
except for willful illegal misconduct. Said indemnification shall include but
not be limited to reasonable cost incurred in defending the Executive in his
faithful performance of contractual duties.


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         17. Entire Agreement: This contract may not be changed except in
writing and embodies the whole Agreement between the parties hereto and there
are no inducements, promises, terms, conditions or obligations made or entered
into by the Corporation or the Executive other than contained herein. This
Executive Employment Contract supercedes and replaces that certain Executive
Employment Contract dated July 1, 1998 between the Corporation and the
Executive.

         IN WITNESS WHEREOF, the parties here hereunto signed and sealed this
Agreement the date first above written.


Signed, Sealed and Delivered                 "Corporation"
In the presence of:                          PMC Capital, Inc.



---------------------------------            ---------------------------------
                                         By: Andrew S. Rosemore,
                                             Executive Vice President

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                                             "EXECUTIVE"



---------------------------------            ---------------------------------
                                      By:    Lance B. Rosemore,
                                             President and
                                             Chief Executive Officer

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                                      (CORPORATE SEAL)