U S C E N S U S B U R E A U

Logo Style Guide

United States 2010 Census Issued March 2008
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

DECENNIAL DECISION MEMORANDUMS . . . . . . . . . . . . . 2

Memo No. 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Memo No. 15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Memo No. 19 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

SUPPORT TYPE STYLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

2010 CENSUS LOGO STANDARDS . . . . . . . . . . . . . . . . . . . . 10

2010 Census Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

2010 Census Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Positive and Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Reproduction Sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Unacceptable Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

AMERICAN INDIAN AND ALASKA NATIVE (AIAN) 

LOGO STANDARDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

AIAN Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

AIAN 2010 Logo Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

AIAN 2010 Logo Color Combinations . . . . . . . . . . . . . . . . . . . . . . . 17

Unacceptable Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

PUERTO RICO LOGO STANDARDS . . . . . . . . . . . . . . . . . . . 19

English Version . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

2010 Census Puerto Rico Logo . . . . . . . . . . . . . . . . . . . . . . . . 19

2010 Census Puerto Rico Colors . . . . . . . . . . . . . . . . . . . . . . . 20

Positive and Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Spanish Version . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Censo 2010 Puerto Rico Logo . . . . . . . . . . . . . . . . . . . . . . . . . 22

Censo 2010 Puerto Rico Colors . . . . . . . . . . . . . . . . . . . . . . . . 23

Positive and Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

ISLAND AREAS LOGO STANDARDS . . . . . . . . . . . . . . . . . . 25

U.S. Virgin Islands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

2010 Census U.S. Virgin Islands Logo . . . . . . . . . . . . . . . . . . . 25

2010 Census U.S. Virgin Islands Colors . . . . . . . . . . . . . . . . . . 26

Positive and Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

U.S. 2010 Census Logo Style Guide • i

Table of Contents 

INTRODUCTION 

SECTION 1.0 

1.1 

1.2 

1.3 

SECTION 2.0 

SECTION 3.0 

3.1 

3.2 

3.3 

3.4 

3.5 

SECTION 4.0

4.1 

4.2 

4.3 

4.4 

SECTION 5.0 

5.1

5.1.1 

5.1.2

5.1.3 

5.2

5.2.1 

5.2.2

5.2.3 

SECTION 6.0 

6.1

6.1.1 

6.1.2

6.1.3
Commonwealth of the Northern Mariana Islands . . . . . . . . . . . . . . . . 28

2010 Census Commonwealth of the 

Northern Mariana Islands Logo . . . . . . . . . . . . . . . . . . . . . . . . . 28

2010 Census Commonwealth of the 

Northern Mariana Islands Colors . . . . . . . . . . . . . . . . . . . . . . . . 29

Positive and Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Guam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

2010 Census Guam Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

2010 Census Guam Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Positive and Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

American Samoa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

2010 Census American Samoa Logo . . . . . . . . . . . . . . . . . . . . 34

2010 Census American Samoa Colors . . . . . . . . . . . . . . . . . . . 35

Positive and Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Pacific Islands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

2010 Census Pacific Islands Logo . . . . . . . . . . . . . . . . . . . . . . 37

2010 Census Pacific Islands Colors . . . . . . . . . . . . . . . . . . . . . 38

Positive and Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

ASIAN LANGUAGE LOGO STANDARDS . . . . . . . . . . . . . . . 40

2010 Census Asian Language Logos . . . . . . . . . . . . . . . . . . . . . . . 40

2010 Census Asian Language Colors . . . . . . . . . . . . . . . . . . . . . . . 41

Positive Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

EMERGING MARKET LOGO STANDARDS . . . . . . . . . . . . . 44

2010 Census Emerging Market Logos . . . . . . . . . . . . . . . . . . . . . . 44

2010 Census Emerging Market Colors . . . . . . . . . . . . . . . . . . . . . . 45

Positive Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Reverse Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

BUSINESS CARD GUIDELINES . . . . . . . . . . . . . . . . . . . . . . . . 48

U.S. 2010 Census Logo Style Guide • ii

6.2

6.2.1 

6.2.2

6.2.3 

6.3

6.3.1 

6.3.2

6.3.3 

6.4

6.4.1 

6.4.2

6.4.3 

6.5

6.5.1

6.5.2

6.5.3 

SECTION 7.0 

7.1 

7.2 

7.3 

7.4 

SECTION 8.0 

8.1 

8.2 

8.3 

8.4 

SECTION 9.0 
MARKETING AND ADVERTISING . . . . . . . . . . . . . . . . . . . . 49

Brochure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Brochure Cover Examples With the 2010 Census Logo and 

U.S. Census Bureau Wordmark Together . . . . . . . . . . . . . . . . . 50

Brochure Cover Examples With the AIAN 2010 Logo and 

U.S. Census Bureau Wordmark Together . . . . . . . . . . . . . . . . . 51

Brochure Cover Examples With the 2010 Census Logo or 

AIAN Logo and Another Logo Together . . . . . . . . . . . . . . . . . 52

Factsheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

Factsheet Cover Examples With the 2010 Census Logo or 

AIAN Logo and U.S. Census Bureau Wordmark Together . . . . . 53

Factsheet Cover Examples With the 2010 Census Logo or 

AIAN Logo and Another Logo Together . . . . . . . . . . . . . . . . . 54

Poster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Poster Examples With the 2010 Census Logo or AIAN Logo 

and U.S. Census Bureau Wordmark Together . . . . . . . . . . . . . 55

Poster Examples With the 2010 Census Logo or AIAN Logo 

and Another Logo Together . . . . . . . . . . . . . . . . . . . . . . . . . . 56

CENSUS 2008 DRESS REHEARSAL . . . . . . . . . . . . . . . . . . . 57

2010 Census Logo With the 2008 Census Dress Rehearsal Title . . . 57

2008 Dress Rehearsal Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

2010 CENSUS PUBLIC USE FORMS . . . . . . . . . . . . . . . . . . . 59

Questionnaire and Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

2010 Census Logo With Questionnaire and Report . . . . . . . . . . 59

English and Bilingual Questionnaire Examples . . . . . . . . . . . . . 60

Census Questionnaire and Report Examples . . . . . . . . . . . . . . 61

Individual Census Report Example . . . . . . . . . . . . . . . . . . . . . . 62

2010 Census Logo With Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . 63

2010 Census Logo With Flashcard . . . . . . . . . . . . . . . . . . . . . . . . . 64

U.S. 2010 Census Logo Style Guide • iii

SECTION 10.0 

10.1 

10.1.1 

10.1.2 

10.1.3 

10.2

10.2.1 

10.2.2

10.3

10.3.1

10.3.2 

SECTION 11.0 

11.1

11.2 

SECTION 12.0 

12.1

12.1.1

12.1.2

12.1.3

12.1.4

12.2

12.3
2010 CENSUS MANUALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

Manuals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

Manual Cover Examples With the 2010 Census Logo and 

U.S. Census Bureau Wordmark Together . . . . . . . . . . . . . . . . . 65

Manual Cover Examples With the AIAN Logo and 

U.S. Census Bureau Wordmark Together . . . . . . . . . . . . . . . . . 66

Manual Cover Examples With the 2010 Census Logo and 

Another Logo Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

Manual Cover Examples With the AIAN Logo and Another 

Logo Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

U.S. CENSUS BUREAU WORDMARK . . . . . . . . . . . . . . . . . . 69

Wordmark Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

Wordmark With Tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

2010 CENSUS TAGLINE GUIDELINES . . . . . . . . . . . . . . . . . 71

Tagline With Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

2010 CENSUS WEB SITE GUIDELINES . . . . . . . . . . . . . . . . 72

LOGO APPLICATION PROCESS . . . . . . . . . . . . . . . . . . . . . . . 73

Application for Use of the 2010 Census Logo . . . . . . . . . . . . . . . . 73

GLOSSARY OF TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

PANTONE® Swatches Shade Percentage Breakdown . . . . . . . . . . . . 78

U.S. 2010 Census Logo Style Guide • iv

SECTION 13.0 

13.1 

13.1.1 

13.1.2 

13.1.3 

13.1.4 

SECTION 14.0 

14.1 

14.2 

SECTION 15.0 

15.1 

SECTION 16.0 

SECTION 17.0

17.1 

GLOSSARY OF

TERMS 

PANTONE® 

2010 CENSUS

MANUALS

NOTES
The U.S. 2010 Census logo is the agency’s most-used and best-known

asset. It is the cornerstone of the 2010 Census program. 

Because of its importance, great care must be taken in the use of the

2010 Census logo. The logo is presented in a consistent fashion, and

its use must be governed by strict rules. If it is used haphazardly, the

logo’s value will be diminished. 

Most uses of the 2010 Census logo will originate in various program

design groups, but from time to time, 2010 Census workers outside 

of design groups are required to make judgments about the use of the

2010 Census logo, often relating to a one-time use. To facilitate

consistency and quality in the use of the logo, among both professional

and nonprofessional users, this manual has been prepared. 

Exceptions to these guidelines are rare and must be approved by the

Census 2010 Publicity Office (C2PO). Your assistance and cooperation

in the protection of the 2010 Census logo is valued and appreciated. 

U.S. 2010 Census Logo Style Guide • 1

Introduction
The logos in this guide were officially released by the U.S. Census

Bureau. Census Bureau employees can access the following memos on

the 2010 Census Portal: 

• Release of the United States 2010 Census Logo Memo No. 2 

• Release of the American Indian and Alaska Native (AIAN) 2010

Logo Memo No. 15 

• Release of the Puerto Rico and Islands Areas 2010 Logos Memo 

No. 19 

U.S. 2010 Census Logo Style Guide • 2

Section 1.0 Decennial Decision Memorandums
Memo No. 2

2010 Decennial Census Program Decision Memorandum Series 

April 26, 2005 

Memo No. 2 

Subject: Names and Logo for Use by the Reengineered Census of

Population and Housing

The 2010 Census Decision Memo No. 2 is on the DMD Portal at 

<http://dscmoop2.decennial.census.gov:7778/portal/page

/portal/2010censusplanninghome/dmd2010prg0000001

/DMD2010MEM0000001/DMD2010MEM0000005

/2010%20DECISION%20MEMO%202%20(2ND%20REISSUE).pdf>.

U.S. 2010 Census Logo Style Guide • 3

1.1

This memorandum is intended for internal Census Bureau use only. If you have any questions regarding the use or

dissemination of this information, please contact James L. Dinwiddie, Assistant Division Chief for Communications,

Decennial Management Division, at (301) 763-1346.

April 26, 2005

2010 DECENNIAL CENSUS PROGRAM DECISION MEMORANDUM SERIES

No. 2 (2nd reissue)

MEMORANDUM FOR Distribution

From: Preston Jay Waite [signed]

Associate Director for Decennial Census

Subject: Revision to Official Program Names

This memorandum is being re-issued to document revisions to official program names relating to

the next decennial census. One intent is to clarify differences between our existing budget

subactivity name, the name for the overall effort, and the name for the 2010 Census component

of that effort.

• The official name for the overall effort is now the 2010 Decennial Census Program.

Note that this is singular, not plural. This replaces the previous official name of

Reengineered Census of Population and Housing.

• To be consistent with this change, we will change our official budget subactivity name

from 2010 Decennial Census to 2010 Decennial Census Program. If possible we will

make this change beginning with our FY 2007 budget request. This budget subactivity

will remain within the “Demographic Statistics Programs” budget activity. 

• When presenting information about the 2010 Decennial Census Program reengineering

effort, there still will be times when it is important to differentiate between the three

major components of that effort. In those situations, the following names should still be

used:

• American Community Survey (ACS)

• MAF/TIGER Enhancements Program (MTEP)

• 2010 Census
Memo No. 15

2010 Decennial Census Program Decision Memorandum Series

September 29, 2006 

Memo No. 15 

Subject: 2010 Census logo for the American Indian and 

Alaska Native (AIAN) population

The 2010 Census Decision Memo No. 15 is on the DMD Portal at 

<http://dscmoop2.decennial.census.gov:7778/portal/page/portal

/2010censusplanninghome/dmd2010prg0000001

/DMD2010MEM0000001/DMD2010MEM0000005

/2010%20Decision%20Memo%2015.pdf>.

U.S. 2010 Census Logo Style Guide • 4

1.2

This memorandum is intended for internal Census Bureau use only. If you have any questions regarding the use or

dissemination of this information, please contact James L. Dinwiddie, Assistant Division Chief for Communications,

Decennial Management Division, at (301) 763-3770.

September 29, 2006

2010 DECENNIAL CENSUS PROGRAM DECISION MEMORANDUM SERIES

No. 15

MEMORANDUM FOR Distribution

From: Preston Jay Waite [signed]

Associate Director for Decennial Census

Subject: 2010 Census American Indian and Alaska Native Logo

This memorandum is being issued to document the approved 2010 Census logo for the American

Indian and Alaska Native population. This logo may be used for publications produced for the

American Indian and Alaska Native population. The official logo appears below:

This is the same logo that was used in Census 2000, with “2010” added in place of “2000” and

with a trademark (TM) symbol. Divisions may add text and graphics (but not another logo)

alongside or beneath this logo for the purposes of identifying specific components or operations

in regards to the American Indian and Alaska Native population. 

External users wishing to use the 2010 Census logo must register by calling the Census Bureau’s

Public Information Office at (301) 763-3691. Registered users will receive guidelines and

graphical files for their use. In addition, registered users cannot share these files with other

entities.
Memo No. 19 

2010 Decennial Census Program Decision Memorandum Series 

June 14, 2007 

Memo No. 19 

Subject: 2010 Census Logos for Puerto Rico, the U.S. Virgin Islands,

Pacific Islands, Guam, American Samoa, and the Commonwealth of the

Northern Mariana Islands

The 2010 Census Decision Memo No. 19 is on the DMD Portal at

<http://dscmoop2.decennial.census.gov:7778/portal/page/portal

/2010censusplanninghome/dmd2010prg0000001

/DMD2010MEM0000001/DMD2010MEM0000005

/2010%20Decision%20Memo%2019.pdf>.

U.S. 2010 Census Logo Style Guide • 5

1.3

This memorandum is intended for internal Census Bureau use only. If you have any questions regarding the use or dissemination

of this information, please contact James L. Dinwiddie, Assistant Division Chief for Communications, Decennial Management

Division, at (301) 763-3770.

July 31, 2007

2010 DECENNIAL CENSUS PROGRAM DECISION MEMORANDUM SERIES

No. 19 (Reissue)

MEMORANDUM FOR The Distribution List

From: Teresa Angueira [signed]

Associate Director for Decennial Census

Subject: 2010 Census Logos for Puerto Rico, the United States Virgin Islands,

Pacific Islands, Guam, American Samoa, and the Commonwealth of

Mariana Islands

Contact Person: James Dinwiddie

Decennial Management Division, (301) 763-1346 

Assistant Division Chief for Communications

This memorandum is being reissued to indicate the correct color code of the 2010 Census Puerto Rico

Logo; to add the previously approved 2010 Census Pacific Islands Logo on the memorandum

attachment, and to provide the accurate issuance date of the American Indian and Alaska Native logo

memo. The original memorandum illustrated the approved 2010 United State Census logos for Puerto

Rico, United States Virgin Islands, Pacific Islands, Guam, American Samoa, and the Commonwealth

of Mariana Islands. These are the same logos that were used in Census 2000, with “2010” added in

place of “2000”. No changes were made to any of the logos in the previous version of this

memorandum. 

This memorandum documents the following changes:

• The color code of the 2010 Census Puerto Rico logo was changed to indicate the correct codePantone 2613c.

• The previously approved 2010 Census logo for the Pacific Islands has been added to the

attachment in Red and Black colors. 

• The release date of the 2010 American Indian and Alaska Native Logo memo was changed to

reflect the correct date - September 29, 2006.
This section describes the supporting type styles for the 

2010 Census logo. 

Type style consistency, particularly on 2010 Census logo application

materials, is essential for projecting a cohesive public image and

recognizable design style. 

The Lucida type family as a serif type style and the Lucida Sans type

family as a sans serif type style have been selected as the preferred

support type styles for the 2010 Census identity system. These type

styles should be used for all text on materials using the 2010 Census

logo. Shown here is a selection of available weights and styles of the

Lucida and Lucida Sans type families. Selection of the appropriate

typography style within this family will be left to the discretion of the

art director or project manager.

U.S. 2010 Census Logo Style Guide • 6

Section 2.0 Support Type Styles 

Lucida Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Lucida Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Lucida Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Lucida Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Preferred serif type style
U.S. 2010 Census Logo Style Guide • 7

Lucida Sans Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Lucida Sans Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Lucida Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Lucida Sans Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Preferred sans serif type style
The Times Roman type family as a serif type style and the Helvetica

type family as a sans serif type style have been selected as the

alternate support type styles for the 2010 Census identity system

when the Lucida or Lucida Sans type families are not available. A

selection of available weights and styles are shown here. Selection of

the appropriate typography style within the Times Roman and

Helvetica families will be left to the discretion of the art director or 

project manager.

U.S. 2010 Census Logo Style Guide • 8

Times Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Times Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Times Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Times Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Alternate serif type style
U.S. 2010 Census Logo Style Guide • 9

Helvetica Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Helvetica Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Helvetica Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Helvetica Bold Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Helvetica Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 

Alternate sans serif type style
2010 Census Logo 

The 2010 Census logo consists of the words “United States 2010

Census,” displayed in the specific fonts that were created for this logo.

No other font can be used to build the logo. 

When the 2010 Census logo is used, it should be sufficiently isolated

from illustrations or other words or images that might detract from

the logo’s importance. One good general rule is that the logo be one

“s” height (from the word Census) away from illustrations,

photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 10

2010 Census Logo Standards

3.1

Section 3.0 
2010 Census Colors 

The 2010 Census logo is limited to two developed colors, Census red

and black. 

U.S. 2010 Census Logo Style Guide • 11

3.2

Black

(Both coated and uncoated)

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5

2010 Census black

2010 Census red

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc. 
Positive and Reverse Logos 

Although the preferred use of the logo is Census red or black on a

white or light background, there may be a need, from a design

standpoint, to use the logo in a reversed format. Attention must then

be given for the logo to be clearly readable. Background colors that

are dark enough to provide adequate contrast should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census red or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 12

3.3

Positive logos

Reverse logos
Reproduction Sizes 

The logo should not be used so small that the readability or

reproduction quality is reduced. 

A solid positive logo or reverse logo should be no smaller than 5/8”

wide. See example below. Make sure the line screen is 133 or finer. If

you want to use a coarser screen, make sure the logo is no smaller

than 3/4” wide. 

If a logo smaller than 5/8” is required, it must be approved by the

Census 2010 Publicity Office (C2PO). 

U.S. 2010 Census Logo Style Guide • 13

3.4

Examples of 

solid positive logos

Examples of 

solid reverse logos

5/8"

5/8"
Unacceptable Logo Usage 

U.S. 2010 Census Logo Style Guide • 14

3.5

Do not enclose the logo or the logo type in other shapes.

Do not violate the logo clear zone.

Do not place logo over complex backgrounds. 

Do not add or change typeface of logo type. 

Do not abbreviate logo typeface or add other words.

Do not alter color from accepted standards.

Do not alter size or proportions of elements within the logo.

Do not use the logo without the 2010.
AIAN Logo 

The AIAN logo consists of the words “United States 2010 Census” with

two feathers encircling the words, displayed in the specific fonts that

were created for this logo. No other font can be used to build the

logo. This logo is for use on products and materials created for the

AIAN population. The AIAN logo should never be used together with

the 2010 Census logo on any material. 

When the AIAN logo is used, it should be sufficiently isolated from

illustrations or other words or images that might detract from the

logo’s importance. One good general rule is that the logo be one “s”

height (from the outside of the circle created by the feathers) away

from illustrations, photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 15

American Indian and Alaska

Native (AIAN) Logo Standards 

4.1

Section 4.0

Circles can be used

in place of the “s” for

measuring spacing

around the logo, as

long as the circles are

the same height as the 

“s” as illustrated. 
AIAN 2010 Logo Colors 

The AIAN 2010 logo is limited to two developed colors, Census red

and black, as defined earlier in this style guide. 

Coated and uncoated paper stock swatches of the AIAN 2010 colors

are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 16

4.2

Black

(Both coated and uncoated)

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5

AIAN 2010 Census black

AIAN 2010 Census red

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc. 
AIAN 2010 Logo Color Combinations 

The AIAN 2010 logo combinations are to be used in the manner

shown below only, solid black or red words and black feathers. 

The logo can also be used in reverse, as solid white only, with a

background no lighter than 60 percent color saturation. 

U.S. 2010 Census Logo Style Guide • 17

4.3

Positive logos

Reverse logos
Unacceptable Logo Usage 

U.S. 2010 Census Logo Style Guide • 18

4.4

Do not violate the logo clear zone.

Do not place logo over complex backgrounds. 

Do not alter position of the feathers.

Do not add or change typeface of logo type. 

Do not abbreviate logo typeface or add other words.

Do not alter color from accepted standards.

Do not alter size or proportions of elements within the logo.

Do not use the logo without the 2010.

2010

The

U.S.
English Version

2010 Census Puerto Rico Logo 

The 2010 Census Puerto Rico logo consists of the words “2010 Census

Puerto Rico,” displayed in the specific fonts that were created for this

logo. No other font can be used to build the logo. 

When the 2010 Census Puerto Rico logo is used, it should be

sufficiently isolated from illustrations or other words or images that

might detract from the logo’s importance. One good general rule is

that the logo be one “s” height (from the word Census) away from

illustrations, photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 19

Puerto Rico Logo Standards

5.1

5.1.1

Section 5.0
2010 Census Puerto Rico Colors 

The 2010 Census Puerto Rico logo is limited to two developed colors,

2010 Census Puerto Rico purple and black. 

Coated and uncoated paper stock swatches of the 2010 Census Puerto

Rico colors are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 20

5.1.2

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc. 

Black

(Both coated and uncoated)

PANTONE® 2613C

(For coated paper stock)

PANTONE® 2613U

(For uncoated paper stock)

Process builds for

PANTONE® 2613

(For both coated and uncoated paper stock)

 C: 63.0

 M: 100.0

Y: 0.0

 K: 15.0

2010 Census Puerto Rico black

2010 Census Puerto Rico purple
Positive and Reverse Logos 

Although the preferred use of the logo is 2010 Census Puerto Rico

purple or black on a white or light background, there may be a need,

from a design standpoint, to use the logo in a reversed format.

Attention must then be given for the logo to be clearly readable.

Background colors that are dark enough to provide adequate contrast

should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use. 

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census purple or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 21

5.1.3

Positive logos

Reverse logos
Spanish Version 

Censo 2010 Puerto Rico Logo 

The Censo 2010 Puerto Rico logo consists of the words “Censo 2010

Puerto Rico,” displayed in the specific fonts that were created for this

logo. No other font can be used to build the logo. 

When the Censo 2010 Puerto Rico logo is used, it should be

sufficiently isolated from illustrations or other words or images that

might detract from the logo’s importance. One good general rule is

that the logo be one “s” height (from the word Censo) away from

illustrations, photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 22

5.2

5.2.1
Censo 2010 Puerto Rico Colors 

The Censo 2010 Puerto Rico logos are limited to two developed

colors, Censo 2010 Puerto Rico purple and black. 

Coated and uncoated paper stock swatches of the Censo 2010 Puerto

Rico colors are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 23

5.2.2

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc. 

Black

(Both coated and uncoated)

PANTONE® 2613C

(For coated paper stock)

PANTONE® 2613U

(For uncoated paper stock)

Censo 2010 Puerto Rico black

Censo 2010 Puerto Rico purple

Process builds for

PANTONE® 2613

(For both coated and uncoated paper stock)

 C: 63.0

 M: 100.0

Y: 0.0

 K: 15.0
Positive and Reverse Logos 

Although the preferred use of the logo is 2010 Census Puerto Rico

purple or black on a white or light background, there may be a need,

from a design standpoint, to use the logo in a reversed format.

Attention must then be given for the logo to be clearly readable.

Background colors that are dark enough to provide adequate contrast

should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census purple or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 24

5.2.3

Positive logos

Reverse logos
U.S. Virgin Islands 

2010 Census U.S. Virgin Islands Logo 

The 2010 Census U.S. Virgin Islands logo consists of the words “2010

Census U.S. Virgin Islands,” displayed in the specific fonts that were

created for this logo. No other font can be used to build the logo. 

When the 2010 Census U.S. Virgin Islands logo is used, it should be

sufficiently isolated from illustrations or other words or images that

might detract from the logo’s importance. One good general rule is

that the logo be one “s” height (from the word Census) away from

illustrations, photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 25

Island Areas Logo Standards

6.1

6.1.1

Section 6.0
2010 Census U.S. Virgin Islands Colors 

The 2010 Census U.S. Virgin Islands logo is limited to two developed

colors, Census red and black. 

Coated and uncoated paper stock swatches of the 2010 Census 

U.S. Virgin Islands colors are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 26

6.1.2

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc.

Black

(Both coated and uncoated)

2010 Census U.S. Virgin Islands black

2010 Census U.S. Virgin Islands red

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5
Positive and Reverse Logos 

Although the preferred use of the logo is Census red or black on a

white or light background, there may be a need, from a design

standpoint, to use the logo in a reversed format. Attention must then

be given for the logo to be clearly readable. Background colors that

are dark enough to provide adequate contrast should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census red or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 27

6.1.3

Positive logos

Reverse logos
Commonwealth of the 

Northern Mariana Islands 

2010 Census Commonwealth of the

Northern Mariana Islands Logo

The 2010 Census Commonwealth of the Northern Mariana Islands logo

consists of the words “2010 Census Commonwealth of the Northern

Mariana Islands,” displayed in the specific fonts that were created for

this logo. No other font can be used to build the logo. 

When the 2010 Census Commonwealth of the Northern Mariana

Islands logo is used, it should be sufficiently isolated from illustrations

or other words or images that might detract from the logo’s

importance. One good general rule is that the logo be one “s” height

(from the word Census) away from illustrations, photographs, rules,

page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 28

6.2

6.2.1
2010 Census Commonwealth of the

Northern Mariana Islands Colors 

The 2010 Census Commonwealth of the Northern Mariana Islands is

limited to two developed colors, Census red and black. 

Coated and uncoated paper stock swatches of the 2010 Census

Commonwealth of the Northern Mariana Islands colors are provided in

the back of this manual. 

U.S. 2010 Census Logo Style Guide • 29

6.2.2

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc. 

Black

(Both coated and uncoated)

2010 Census Commonwealth of the 

Northern Mariana Islands black

2010 Census Commonwealth of the 

Northern Mariana Islands red

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5
Positive and Reverse Logos 

Although the preferred use of the logo is Census red or black on a

white or light background, there may be a need, from a design

standpoint, to use the logo in a reversed format. Attention must then

be given for the logo to be clearly readable. Background colors that

are dark enough to provide adequate contrast should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census red or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 30

6.2.3

Positive logos

Reverse logos
Guam 

2010 Census Guam Logo 

The 2010 Census Guam logo consists of the words “2010 Census

Guam,” displayed in the specific fonts that were created for this logo.

No other font can be used to build the logo. 

When the 2010 Census Guam logo is used, it should be sufficiently

isolated from illustrations or other words or images that might detract

from the logo’s importance. One good general rule is that the logo be

one “s” height (from the word Census) away from illustrations,

photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 31

6.3

6.3.1
2010 Census Guam Colors 

The 2010 Census Guam logo is limited to two developed colors,

Census red and black. 

Coated and uncoated paper stock swatches of the 2010 Census Guam

colors are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 32

6.3.2

Black

(Both coated and uncoated)

2010 Census Guam black

2010 Census Guam red

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc.
Positive and Reverse Logos 

Although the preferred use of the logo is Census red or black on a

white or light background, there may be a need, from a design

standpoint, to use the logo in a reversed format. Attention must then

be given for the logo to be clearly readable. Background colors that

are dark enough to provide adequate contrast should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census red or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 33

6.3.3

Positive logos

Reverse logos
American Samoa 

2010 Census American Samoa Logo 

The 2010 Census American Samoa logo consists of the words “2010

Census American Samoa,” displayed in the specific fonts that were

created for this logo. No other font can be used to build the logo. 

When the 2010 Census American Samoa logo is used, it should be

sufficiently isolated from illustrations or other words or images that

might detract from the logo’s importance. One good general rule is

that the logo be one “s” height (from the word Census) away from

illustrations, photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 34

6.4

6.4.1
2010 Census American Samoa Colors 

The 2010 Census American Samoa logo is limited to two developed

colors, Census red and black. 

Coated and uncoated paper stock swatches of the 2010 Census

American Samoa colors are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 35

6.4.2

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc.

Black

(Both coated and uncoated)

2010 Census American Samoa black

2010 Census American Samoa red

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5
Positive and Reverse Logos 

Although the preferred use of the logo is Census red or black on a

white or light background, there may be a need, from a design

standpoint, to use the logo in a reversed format. Attention must then

be given for the logo to be clearly readable. Background colors that

are dark enough to provide adequate contrast should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census red or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 36

6.4.3

Positive logos

Reverse logos
Pacific Islands 

2010 Census Pacific Islands Logo 

The 2010 Census Pacific Islands logo consists of the words “2010

Census Pacific Islands,” displayed in the specific fonts that were

created for this logo. No other font can be used to build the logo. 

When the 2010 Census Pacific Islands logo is used, it should be

sufficiently isolated from illustrations or other words or images that

might detract from the logo’s importance. One good general rule is

that the logo be one “s” height (from the word Census) away from

illustrations, photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 37

6.5

6.5.1
2010 Census Pacific Islands Colors 

The 2010 Census Pacific Islands logo is limited to two developed

colors, Census red and black. 

Coated and uncoated paper stock swatches of the 2010 Census Pacific

Islands colors are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 38

6.5.2

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc. 

Black

(Both coated and uncoated)

2010 Census Pacific Islands black

2010 Census Pacific Islands red

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5
Positive and Reverse Logos 

Although the preferred use of the logo is Census red or black on a

white or light background, there may be a need, from a design

standpoint, to use the logo in a reversed format. Attention must then

be given for the logo to be clearly readable. Background colors that

are dark enough to provide adequate contrast should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census red or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 39

6.5.3

Positive logos

Reverse logos
2010 Census Asian Language Logos 

To make the 2010 Census more readily understandable to those

audiences unfamiliar with the census due to language barriers or

country of origin, the 2010 Census logo has been translated for some

of the Census Bureau’s Asian Language target markets. 

When one of the Asian Language 2010 logos are used, it should be

sufficiently isolated from illustrations or other words or images that

might detract from the logo’s importance. One good general rule is

that the logo be one “s” height (from the word Census) away from

illustrations, photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 40

Asian Language Logo Standards 

7.1

Section 7.0

These are examples of some Asian Language 2010 logos. 

Korean Vietnamese

Chinese Japanese
2010 Census Asian Language Colors 

The Asian Language 2010 logos are limited to two developed colors,

Census red and black. 

Coated and uncoated paper stock swatches of the 2010 Census colors

are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 41

7.2

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc. 

Black

(Both coated and uncoated)

Asian Language 2010 logo black

Asian Language 2010 logo red

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5
Positive Logos 

Although the preferred use of the logo is Census red or black on a

white or light background, there may be a need, from a design

standpoint, to use the logo in a reversed format. Attention must then

be given for the logo to be clearly readable. Background colors that

are dark enough to provide adequate contrast should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census red or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 42

7.3

Chinese Japanese

Korean Vietnamese

These are examples of some Asian Language 2010 positive logos.
Reverse Logos 

U.S. 2010 Census Logo Style Guide • 43

7.4

These are examples of some Asian Language 2010 reverse logos.

Korean

Vietnamese

Chinese

Japanese
2010 Census Emerging Market Logos 

To make the 2010 Census more readily understandable to those

audiences unfamiliar with the census due to language barriers or

country of origin, the 2010 Census logo has been translated for some

of the Census Bureau’s emerging target markets. 

When one of the emerging market 2010 logos is used, it should be

sufficiently isolated from illustrations or other words or images that

might detract from the logo’s importance. One good general rule is

that the logo be one “s” height (from the word Census) away from

illustrations, photographs, rules, page edges, or other type. 

U.S. 2010 Census Logo Style Guide • 44

Emerging Market Logo Standards

8.1

Section 8.0

These are examples of some Emerging Market 2010 logos.

Arabic

Russian

Polish
2010 Census Emerging Market Colors 

The emerging market 2010 logos are limited to two developed colors,

Census red and black. 

Coated and uncoated paper stock swatches of the 2010 Census colors

are provided in the back of this manual. 

U.S. 2010 Census Logo Style Guide • 45

8.2

* The colors shown in this book are for example only and are not intended to match

PANTONE® colors. See the current PANTONE® Color Standards book for color swatches and

formulas. PANTONE® is a registered trademark of Pantone, Inc. 

Black

(Both coated and uncoated)

Emerging Market 2010 logo black

Emerging Market 2010 logo red

PANTONE® 194C

(For coated paper stock)

PANTONE® 187U

(For uncoated paper stock)

Process builds for

PANTONE® 194C

(For coated paper stock)

C: 0.0

 M: 91.0

 Y: 56.0

 K: 34.0

Process builds for

PANTONE® 187U

(For uncoated paper stock)

C: 0.0

 M: 91.0

 Y: 72.0

 K: 23.5
Positive Logos 

Although the preferred use of the logo is Census red or black on a

white or light background, there may be a need, from a design

standpoint, to use the logo in a reversed format. Attention must then

be given for the logo to be clearly readable. Background colors that

are dark enough to provide adequate contrast should be used. 

As a general rule, mid-range (55 percent) or less color saturation

should be avoided since there is not enough contrast for effective 

logo use.

When a positive logo is used on a color background, such as colored

paper stock, the logo will appear in Census red or black, whichever

offers the most contrast between the stock and the logo. 

U.S. 2010 Census Logo Style Guide • 46

8.3

These are examples of some Emerging Market 2010 positive logos.

Arabic

Russian

Polish
Reverse Logos 

U.S. 2010 Census Logo Style Guide • 47

8.4

These are examples of some Emerging Market 

2010 reverse logos. 

Arabic

Russian

Polish
A format has been designed for the Census Bureau that contains the

2010 Census logo along with the Census Bureau wordmark. In

addition, a format has been designed for the AIAN logo with the

Census Bureau wordmark. This is the set format for the Census Bureau

and its subsidiaries and must not be deviated from. For specifications

of logos, type styles, and type sizes, refer to the Census Bureau’s

Corporate Identity guidelines. The specific tag line will be added in

future editions. 

U.S. 2010 Census Logo Style Guide • 48

Section 9.0 Business Card Guidelines

Phone: 301-763-XXXX

Fax: 301-763-XXXX

E-mail: census.employee@census.gov

Name

Title, Branch

Division

U.S. DEPARTMENT OF COMMERCE

U.S. Census Bureau

Washington, DC 20233

Phone: XXX XXX XXX

Fax: XXX-XXX-XXXX

E-mail: census.employee@census.gov

Name

Title, Branch

Division

U.S. DEPARTMENT OF COMMERCE

U.S. Census Bureau

Street Address

City, State, Zip

Business card examples

U.S. DEPARTMENT OF COMMERCE

U.S. Census Bureau

Washington, DC 20233

A. Census Employee

Title, Branch

Division

Phone: 301-763-XXXX

Fax: 301-763-XXXX

E-mail: census.employee@census.gov

U.S. DEPARTMENT OF COMMERCE

U.S. Census Bureau

Street Address

City, State, Zip

A. Census Employee

Title, Branch

Division

Phone: XXX-XXX-XXXX

Fax: XXX-XXX-XXXX

E-mail: census.employee@census.gov

Phone: XXX-XXX-XXXX

Fax: XXX-XXX-XXXX

E-mail: census.employee@census.gov

U.S. DEPARTMENT OF COMMERCE

U.S. Census Bureau

Street Address

City, State, Zip

A. Census Employee

Title, Branch

Division

U.S. DEPARTMENT OF COMMERCE

U.S. Census Bureau

Washington, DC 20233

A. Census Employee

Title, Branch

Division

Phone: 301-763-XXXX

Fax: 301-763-XXXX

E-mail: census.employee@census.gov

HQ standard RO standard

HQ standard 2010 RO standard 2010

AIAN HQ standard 2010 AIAN RO standard 2010

Footnote: All other Census Bureau Stationery, i.e., letterhead, envelope, fax coversheets, must follow the guidelines set by the Census Bureau’s Corporate Identity guidelines. See the Census Bureau’s Web site at <http://cww.acsd.census.gov/services

/Publications_Printing_and_Graphics_Design_Services/ppf_home.htm> and 

<www.lighthousestore.org> for more information. 
Like print advertising, brochure, factsheet, and poster design will always

require a wide range of design and layout solutions in order to meet

ever-changing communication requirements. Specific design standards,

typesetting specifications, and other guidelines used by many other

print applications in this manual will not apply. However, it is essential

that all logos use guidelines discussed in sections 2.0 and 3.0 of this

manual be followed to ensure effective and proper use of identity. 

Always establish the minimum clear zone around the logo as

diagrammed on page 10. The logo should be positioned so that it

complements the overall ad layout. A tastefully sized logo should be

used. Oversizing should be avoided. 

The logo should appear in full color whenever possible. Four-color

process reproduction will likely be used in print advertising. Always use

the four-color process formulas provided on page 11 of this manual. 

U.S. 2010 Census Logo Style Guide • 49

Section 10.0 Marketing and Advertising
Brochure 

Brochure Examples With the 

2010 Census Logo and U.S. Census Bureau

Wordmark Together 

The following are examples of how the 2010 Census logo and the 

U.S. Census Bureau wordmark could be used with copy in accordance

to the guidelines in sections 2.0 and 3.0. 

U.S. 2010 Census Logo Style Guide • 50

10.1

10.1.1

2008 Census 

Dress Rehearsal

Help Your Community

Residents of Fayetteville 

and Eastern North Carolina:

 Nine-county region of Chatham, 

Cumberland, Harnett, Hoke, Lee, 

Montgomery, Moore, Richmond, 

and Scotland

Residents of 

San Joaquin County, 

California

Make Money. . .

Make a 

Diff erence

USCENSUSBUREAU

With a Job You Can Be Proud Of ! 

Work on the 2010 Census
Brochure Cover Examples With the AIAN

2010 Logo and U.S. Census Bureau

Wordmark Together 

The following are examples of how the AIAN 2010 Census logo could

be used with the Census Bureau wordmark. 

Remember that these are merely examples, so always take into

consideration the guidelines set for the 2010 Census logo, the AIAN

logo, and the Census Bureau wordmark. 

U.S. 2010 Census Logo Style Guide • 51

10.1.2

What Happens 

Next . . . Now that

USCENSUSBUREAU

You’ve applied for a 2010 Census job
Brochure Cover Examples With the 2010

Census Logo or AIAN Logo and Another

Logo Together 

U.S. 2010 Census Logo Style Guide • 52

10.1.3

U S C E N S U S B U R E A U

“Partner

logo here”

Sample Brochure

This is where

brochure cover 

copy can go.

U S C E N S U S B U R E A U

“Partner

logo here”

Sample Brochure

This is where

brochure cover 

copy can go.
Factsheet 

Factsheet Cover Examples With the 

2010 Census Logo or AIAN Logo and 

U.S. Census Bureau Wordmark Together 

The following pages are examples of how the 2010 Census logo and

the AIAN logo could be used with copy in accordance to the guidelines

in sections 2.0 and 3.0. 

U.S. 2010 Census Logo Style Guide • 53

10.2

10.2.1

White

75%

Two or more

races

2%

Other race

6% AIAN*

1%

Black

12%

Asian

4%

White

58%

AIAN*

Asian

11% Black

7%

Other race

17%

Two or

more races

6%

The 2008 Census Dress Rehearsal is the last

opportunity for the Census Bureau to

preview the overall design of the 2010

Census. While we have tested certain parts

of the plan, the dress rehearsal will fine-tune

methods to see how well all of the pieces fit

together.

San Joaquin County was selected as one of

only two dress rehearsal sites in the nation

primarily because it is an urban area with a

multilingual population and has an

assortment of group quarters housing.

A nine-county area surrounding Fayetteville,

N.C., also was selected by the Census

Bureau to participate in the 2008 Census

Dress Rehearsal.

U.S. Department of Commerce

Economics and Statistics Administration

U.S. CENSUS BUREAU

DX-1120 (CA)

United States 2010 Census

San Joaquin

United States

Population

Housing Units

San Joaquin 189,160

U.S. 115,904,641

San Joaquin County, C alifor nia

Population in Group Quarters

San Joaquin 18,771

U.S. 7,778,633

“Participating in the 2008

Census Dress Rehearsal will

help the Census Bureau

produce more accurate

counts of the people and

housing units in your 

community and across the

nation in 2010.”

—Louis Kincannon,

Director of the U.S. Census Bureau

San Joaquin 19.5%

U.S. 10.0%

San Joaquin

C oun ty

Qui ck Fa cts

Issued April 2006

What You Need to Know

• No data or population counts will be

published for the 2008 Census Dress

Rehearsal.

San Joaquin 563,598

U.S. 281,421,906

Source: Census 2000

Cal if ornia

Hispanic Origin: Percentage

of Population

San Joaquin 30.5%

U.S. 12.5%

Percentage of Population

by Race

*American Indians and Alaska Natives

• Most households in the dress rehearsal

site will receive a census questionnaire

in the mail. Some may have questionnaires delivered to their residence by a

census worker. Respondents are asked

to complete the forms and return them

by mail.

• Census workers will visit households

that do not return a completed 

questionnaire.

• Keeping answers confidential is the

Census Bureau’s highest priority — a

commitment that is backed by one of

the strongest confidentiality laws in

the United States.

Percentage of Population

Age 5+ Who Speak Spanish

at Home

2010 Census examples

AIAN examples

Source: Census 2000

AIAN*

2%

Black

28% White

63%

Two or

more races

2%

Other race

4%

Asian

1%

White

75%

Two or

more races

2%

Other race

6%

Asian

4%

AIAN*

1%

Black

12%

U.S. Department of Commerce

Economics and Statistics Administration

U.S. CENSUS BUREAU

DX-1120 (NC)

United States 2010 Census

Fayetteville area

United States

Population

Housing Units

Fa yett ev ille a nd E a s ter n N or th Ca r olina

(Nine-county region of Chatham, Cumberland, Harnett, Hoke, Lee,

Montgomery, Moore, Richmond and Scotland)

Population in Group Quarters

Fayetteville area 29,400

U.S. 7,778,633

“Participating in the 2008

Census Dress Rehearsal will

help the Census Bureau

produce more accurate

counts of the people and

housing units in your 

community and across the

nation in 2010.”

—Louis Kincannon,

Director of the U.S. Census Bureau

Fayetteville & 

Su r r ounding A r ea

Qu ick Fa cts

Revised August 2006

What You Need to Know

Fayetteville area 710,156

U.S. 281,421,906

Hispanic Origin: Percentage

of Population

Fayetteville area 6.6%

U.S. 12.5%

The 2008 Census Dress Rehearsal

is the last opportunity for the

Census Bureau to preview the

overall design of the 2010 Census.

While we have tested certain parts

of the plan, the dress rehearsal

will fine-tune methods to see how

well all of the pieces fit together.

The city of Fayetteville, N.C., and

the surrounding nine-county area were selected for the dress rehearsal primarily

because it has a mix of urban, suburban and rural areas and has two large military

bases (Fort Bragg and Pope Air Force Base).

San Joaquin County, Calif., also was selected by the Census Bureau to participate

in the 2008 Census Dress Rehearsal.

North Carolina

• Most households in the dress

rehearsal site will receive a census

questionnaire in the mail. Some

may have questionnaires delivered

to their residence by a census

worker. Respondents are asked to

complete the forms and return them

by mail.

• Census workers will visit

households that do not return a

completed questionnaire.

• Keeping answers confidential is the

Census Bureau’s highest priority—

a commitment that is backed by

one of the strongest confidentiality

laws in the United States.

*American Indians and Alaska Natives

Fayetteville area 294,690

U.S. 115,904,641

Percentage of Population

by Race

Percentage of Population

Age 5+ Who Speak Spanish

at Home

Fayetteville area 5.7%

U.S. 10.0%

U.S. Department of Commerce Economics and Statistics Administration

U.S. CENSUS BUREAU

Building Partnerships Building Partnerships

In preparation for the 2010 Census, the U.S. Census Bureau

selected Travis County as one of only two sites for the 

2006 Census Test. With its reputation as a technology 

center, its rapidly growing and diverse population, 

and its variety of housing, Travis County is an 

ideal testing ground for the Census Bureau.

Partners helped the Census Bureau

conduct a successful Census 2000, 

and we will again need our partners’

help in Travis County to successfully 

complete the 2006 Census Test.

Local governments, community 

organizations, businesses, and 

the media in Travis County can 

help spread the word about the 

2006 Census Test and encourage 

everyone to participate.

What you can do

Local governments, community 

organizations, and neighborhood

groups can:

· Recruit census workers.

· Display and distribute 

census materials.

· Provide space for testing and 

training census employees.

· Sponsor community events to 

promote the 2006 Census Test.

· Include information about 

the 2006 Census Test in 

newsletters and mailings.

· Display a map of the area

included in the test.

The Media can:

· Publish stories about the 

2006 Census Test.

· Donate space for public service 

announcements.

· Provide coverage of census 

activities and operations.

· Enlist local media personalities

to take part in the census 

promotional activities.

Businesses can:

· Display and distribute 

census materials.

· Sponsor community events to 

promote the 2006 Census Test.

U.S. Department of Commerce Economics and Statistics Administration U.S. CENSUS BUREAU

In preparation for the 2010 Census, the U.S. Census Bureau

selected Travis County as one of only two sites for the 

2006 Census Test. With its reputation as a technology 

center, its rapidly growing and diverse population, 

and its variety of housing, Travis County is an 

ideal testing ground for the Census Bureau.

Partners helped the Census Bureau

conduct a successful Census 2000, 

and we will again need our partners’

help in Travis County to successfully 

complete the 2006 Census Test.

Local governments, community 

organizations, businesses, and 

the media in Travis County can 

help spread the word about the 

2006 Census Test and encourage 

everyone to participate.

What you can do

Local governments, community 

organizations, and neighborhood

groups can:

· Recruit census workers.

· Display and distribute 

census materials.

· Provide space for testing and 

training census employees.

· Sponsor community events to 

promote the 2006 Census Test.

· Include information about 

the 2006 Census Test in 

newsletters and mailings.

· Display a map of the area

included in the test.

The Media can:

· Publish stories about the 

2006 Census Test.

· Donate space for public service 

announcements.

· Provide coverage of census 

activities and operations.

· Enlist local media personalities

to take part in the census 

promotional activities.

Businesses can:

· Display and distribute 

census materials.

· Sponsor community events to 

promote the 2006 Census Test.

United States 2010 Census

Your help is essential

United States 2010 Census

Your help is essential

Building Partnerships Building Partnerships

U S C E N S U S B U R E A U

U S C E N S U S B U R E A U U S C E N S U S B U R E A U

U S C E N S U S B U R E A U
Factsheet Cover Examples With the 

2010 Census Logo or AIAN Logo and

Another Logo Together 

U.S. 2010 Census Logo Style Guide • 54

10.2.2

Source: Census 2000

AIAN*

2%

Black

28% White

63%

Two or

more races

2%

Other race

4%

Asian

1%

White

75%

Two or

more races

2%

Other race

6%

Asian

4%

AIAN*

1%

Black

12%

U.S. Department of Commerce

Economics and Statistics Administration

U.S. CENSUS BUREAU

DX-1120 (NC)

United States 2010 Census

Fayetteville area

United States

Population

Housing Units

Fa yett eville a nd E a s ter n N or th Ca r olina

(Nine-county region of Chatham, Cumberland, Harnett, Hoke, Lee,

Montgomery, Moore, Richmond and Scotland)

Population in Group Quarters

Fayetteville area 29,400

U.S. 7,778,633

“Participating in the 2008

Census Dress Rehearsal will

help the Census Bureau

produce more accurate

counts of the people and

housing units in your 

community and across the

nation in 2010.”

—Louis Kincannon,

Director of the U.S. Census Bureau

Fayetteville & 

Su r r ounding A r ea

Qu ick Fa cts

Revised August 2006

What You Need to Know

Fayetteville area 710,156

U.S. 281,421,906

Hispanic Origin: Percentage

of Population

Fayetteville area 6.6%

U.S. 12.5%

The 2008 Census Dress Rehearsal

is the last opportunity for the

Census Bureau to preview the

overall design of the 2010 Census.

While we have tested certain parts

of the plan, the dress rehearsal

will fine-tune methods to see how

well all of the pieces fit together.

The city of Fayetteville, N.C., and

the surrounding nine-county area were selected for the dress rehearsal primarily

because it has a mix of urban, suburban and rural areas and has two large military

bases (Fort Bragg and Pope Air Force Base).

San Joaquin County, Calif., also was selected by the Census Bureau to participate

in the 2008 Census Dress Rehearsal.

North Carolina

• Most households in the dress

rehearsal site will receive a census

questionnaire in the mail. Some

may have questionnaires delivered

to their residence by a census

worker. Respondents are asked to

complete the forms and return them

by mail.

• Census workers will visit

households that do not return a

completed questionnaire.

• Keeping answers confidential is the

Census Bureau’s highest priority—

a commitment that is backed by

one of the strongest confidentiality

laws in the United States.

*American Indians and Alaska Natives

Fayetteville area 294,690

U.S. 115,904,641

Percentage of Population

by Race

Percentage of Population

Age 5+ Who Speak Spanish

at Home

Fayetteville area 5.7%

U.S. 10.0%

White

75%

Two or more

races

2%

Other race

6% AIAN*

1%

Black

12%

Asian

4%

White

58%

AIAN*

Asian

11% Black

7%

Other race

17%

Two or

more races

6%

The 2008 Census Dress Rehearsal is the last

opportunity for the Census Bureau to

preview the overall design of the 2010

Census. While we have tested certain parts

of the plan, the dress rehearsal will fine-tune

methods to see how well all of the pieces fit

together.

San Joaquin County was selected as one of

only two dress rehearsal sites in the nation

primarily because it is an urban area with a

multilingual population and has an

assortment of group quarters housing.

A nine-county area surrounding Fayetteville,

N.C., also was selected by the Census

Bureau to participate in the 2008 Census

Dress Rehearsal.

U.S. Department of Commerce

Economics and Statistics Administration

U.S. CENSUS BUREAU

DX-1120 (CA)

United States 2010 Census

San Joaquin

United States

Population

Housing Units

San Joaquin 189,160

U.S. 115,904,641

San Joaquin County, C alifor nia

Population in Group Quarters

San Joaquin 18,771

U.S. 7,778,633

“Participating in the 2008

Census Dress Rehearsal will

help the Census Bureau

produce more accurate

counts of the people and

housing units in your 

community and across the

nation in 2010.”

—Louis Kincannon,

Director of the U.S. Census Bureau

San Joaquin 19.5%

U.S. 10.0%

San Joaquin

C oun ty

Qui ck Fa cts

Issued April 2006

What You Need to Know

• No data or population counts will be

published for the 2008 Census Dress

Rehearsal.

San Joaquin 563,598

U.S. 281,421,906

Source: Census 2000

Cal if ornia

Hispanic Origin: Percentage

of Population

San Joaquin 30.5%

U.S. 12.5%

Percentage of Population

by Race

*American Indians and Alaska Natives

• Most households in the dress rehearsal

site will receive a census questionnaire

in the mail. Some may have questionnaires delivered to their residence by a

census worker. Respondents are asked

to complete the forms and return them

by mail.

• Census workers will visit households

that do not return a completed 

questionnaire.

• Keeping answers confidential is the

Census Bureau’s highest priority — a

commitment that is backed by one of

the strongest confidentiality laws in

the United States.

Percentage of Population

Age 5+ Who Speak Spanish

at Home

2010 Census example

AIAN example

“Partner

logo here”

“Partner

logo here”

U S C E N S U S B U R E A U

U S C E N S U S B U R E A U
Poster 

Poster Examples With the 2010 Census

Logo or AIAN Logo and U.S. Census Bureau

Wordmark Together 

The following pages are examples of how the 2010 Census logo and

the AIAN logo could be used with copy in accordance to the guidelines

in sections 2.0 and 3.0. 

U.S. 2010 Census Logo Style Guide • 55

10.3

10.3.1
Poster Examples With the 

2010 Census Logo or AIAN Logo and

Another Logo Together 

U.S. 2010 Census Logo Style Guide • 56

10.3.2
2010 Census Logo With the 

2008 Census Dress Rehearsal Title 

The 2010 Census logo should always appear to the left of the 

2008 Census Dress Rehearsal title. 

U.S. 2010 Census Logo Style Guide • 57

2008 Census Dress Rehearsal

11.1

Section 11.0

Start here

2008 Dress Rehearsal U.S. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

This is the official form for all the people at this address.

It is quick and easy, and your answers are protected by law.

Use a blue or black pen. 5. Please provide information for each person living here. Start with a

person living here who owns or rents this house, apartment, or mobile

home. If the owner or renter lives somewhere else, start with any adult

living here. This will be Person 1.

What is Person 1’s name? Print name below.

U.S. DEPARTMENT OF COMMERCE Economics and Statistics Administration

U.S. CENSUS BUREAU

DX-40

(6-2007)

United States 2008 Dress Rehearsal questionnaire.

FOR OFFICIAL USE ONLY

GQ PN

FOR

The Census Bureau is conducting the 2008 Dress Rehearsal. To ensure the accuracy of this

Dress Rehearsal, it is important that everyone be counted. Please complete the enclosed

questionnaire. Put the completed form in this envelope, seal, and:

Return To:

Thank you for your participation.

information that could identify you or your household. The information you provide

can only be used for statistical purposes. This law also requires you to provide the

information requested (Title 13, United States Code, Sections 9, 141, 193, and 214).

Return By Date:

2008 Dress Rehearsal

USCENSUSBUREAU

2008 Dress Rehearsal 

Transitory Location Questionnaire

US. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

LCO State County Block

ADDRESS INFORMATION

These are examples of 2010 Census logo placement on

2008 Dress Rehearsal materials.

This memorandum is intended for internal Census Bureau use only. If you have any questions regarding the use or

dissemination of this information, please contact James L. Dinwiddie, Assistant Division Chief for Communications,

Decennial Management Division, at (301) 763-3770.

February 8, 2006

2010 CENSUS TEST MEMORANDA SERIES

Chapter: 2008 Census Dress Rehearsal

No. 1 

MEMORANDUM FOR Distribution List

From: Frank A. Vitrano [signed]

Chief, Decennial Management Division

Subject: Official Titles for the Dress Rehearsal Scheduled for 2008

This memorandum documents the official titles of the program, sites and local census offices for

the Dress Rehearsal scheduled for 2008. As of the date of this memorandum, please use these

titles on all printed materials. Materials that were previously printed before this announcement

with other than the official titles shown below may continue to be distributed until such quantity is

exhausted.

Official Program Name

Long name: United States 2008 Census Dress Rehearsal

Short name: 2008 Census Dress Rehearsal

Site/Activity Names

California: The 2008 Census Dress Rehearsal of San Joaquin County, California

North Carolina: The 2008 Census Dress Rehearsal of Fayetteville and Eastern North

2008 Census DR 

memo No. 1
2008 Dress Rehearsal Examples 

U.S. 2010 Census Logo Style Guide • 58

11.2

• If someone who has no permanent place to stay

is staying here on April 1, 2008, count that person.

Otherwise, he or she may be missed in the census.

The Census must also include people without a permanent

place to stay, so:

• Do not count anyone living away either at college or in the

Armed Forces.

Form (5-1-2007)

USCENSUSBUREAU

Start here

2008 Dress Rehearsal

DX-1

U.S. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

This is the official form for all the people at this address.

It is quick and easy, and your answers are protected by law.

Use a blue or black pen.

The Census must count every person living here on

April 1, 2008.

Before you answer Question 1, count the people living in

this house, apartment, or mobile home using our guidelines.

• Count all people, including babies, who live and sleep here

most of the time.

The Census Bureau also conducts counts in institutions

and other places, so:

• Do not count anyone in a nursing home, jail, prison,

detention facility, etc., on April 1, 2008.

• Leave these people off your form, even if they will return to

live here after they leave college, the nursing home, the

military, jail, etc. Otherwise, they may be counted twice.

1. How many people were living or staying in this house,

apartment, or mobile home on April 1, 2008?

Number of people =

2. Were there any additional people staying here April 1, 2008

that you did not include in Question 1?

Mark IJK all that apply.

Children, such as newborn babies or foster children

Relatives, such as adult children, cousins, or in-laws

Nonrelatives, such as roommates or live-in baby sitters

People staying here temporarily

No additional people

3. Is this house, apartment, or mobile home —

Mark IJK ONE box.

Owned by you or someone in this household with a

mortgage or loan? Include home equity loans.

Owned by you or someone in this household free and

clear (without a mortgage or loan)?

Rented?

Occupied without payment of rent?

4. What is your telephone number? We may call if we

don’t understand an answer.

Area Code + Number

– –

5. Please provide information for each person living here. Start with a

person living here who owns or rents this house, apartment, or mobile

home. If the owner or renter lives somewhere else, start with any adult

living here. This will be Person 1.

What is Person 1’s name? Print name below.

Last Name

First Name MI

6. What is Person 1’s sex? Mark IJK ONE box.

Male Female

7. What is Person 1’s age and what is Person 1’s date of birth?

Please report babies as age 0 when the child is less than 1 year old.

Print numbers in boxes.

NOTE: Please answer BOTH Question 8 about Hispanic origin and

Question 9 about race. For this census, Hispanic origins are not races.

Age on April 1, 2008 Month Day Year of birth

8. Is Person 1 of Hispanic, Latino, or Spanish origin?

No, not of Hispanic, Latino, or Spanish origin

Yes, Mexican, Mexican Am., Chicano

Yes, Puerto Rican

Yes, Cuban

Yes, another Hispanic, Latino, or Spanish origin — Print origin, for example,

Argentinean, Colombian, Dominican, Nicaraguan, Salvadoran, Spaniard, and so on. C 

9. What is Person 1’s race? Mark IJK one or more boxes.

White

Black, African Am., or Negro

American Indian or Alaska Native — Print name of enrolled or principal tribe. C 

Asian Indian

Chinese

Filipino

Other Asian — Print race, for

example, Hmong, Laotian, Thai,

Pakistani, Cambodian, and so on. C 

Japanese

Korean

Vietnamese

Native Hawaiian

Guamanian or Chamorro

Samoan

Other Pacific Islander — Print

race, for example, Fijian, Tongan,

and so on. C 

Some other race — Print race. C 

10. Does Person 1 sometimes live or stay somewhere else?

No Yes — Mark IJK all that apply.

In college housing

In the military

At a seasonal

or second residence

For child custody

In jail or prison

In a nursing home

For another reason

If more people were counted in Question 1, continue with Person 2.

OMB No. 0607-0915: Approval Expires x/xx/xxxx

§5,"¤

USCENSUSBUREAU USCENSUSBUREA U

Start here Comience Aquí

2008 Census Dress Rehearsal

This is your official U.S. Census form. It is quick, easy, and your answers are

protected by law. Please complete your form in the language most comfortable

for you and return it today.

Use a blue or black pen.

The Census must count every person living in the United

States on April 1, 2008.

Before you answer Question 1, count the people living in this

house, apartment, or mobile home using our guidelines.

The Census Bureau also conducts counts in institutions and

other places, so:

The Census must also include people without a permanent

place to stay, so:

1. How many people were living or staying in this house,

apartment, or mobile home on April 1, 2008?

Number of people =

2. Were there any additional people staying here April 1, 2008 that

you did not include in Question 1?

Mark EFG all that apply.

Children, such as newborn babies or foster children

Relatives, such as adult children, cousins, or in-laws

Nonrelatives, such as roommates or live-in baby sitters

People staying here temporarily

No additional people

3. Is this house, apartment, or mobile home —

Mark IJK ONE box.

Owned by you or someone in this household with a mortgage or

loan? Include home equity loans.

Owned by you or someone in this household free and clear

(without a mortgage or loan)?

Rented?

Occupied without payment of rent?

4. What is your telephone number? We may call if we don’t understand

an answer.

OMB No. 0607-0915: Approval Expires 9/30/2007

– –

Ensayo General del Censo del 2008

Este es su cuestionario oficial del Censo de los EE.UU. Es fácil y rápido de

contestar y sus respuestas están protegidas por ley. Por favor, complete su

cuestionario en el idioma que se sienta más cómodo y devuélvalo por correo hoy.

Use un bolígrafo de tinta azul o negra.

El Censo tiene que contar a cada persona que vive aquí el 1 de abril de 2008.

Antes de contestar la Pregunta 1, cuente a las personas que

viven en esta casa, apartamento o casa móvil usando

nuestras instrucciones.

La Oficina del Censo también lleva a cabo recuentos en

instituciones y otros lugares, por lo tanto:

La Oficina del Censo también tiene que incluir a las personas

sin un lugar permanente donde quedarse, por lo tanto:

1. ¿Cuántas personas vivían o se quedaban en esta casa,

apartamento o casa móvil el 1 de abril de 2008?

Número de personas =

2. ¿Había personas adicionales quedándose aquí el 1 de abril de

2008 que usted no incluyó en la Pregunta 1?

Marque ZAB todas las que apliquen.

Niños, tales como bebés recién nacidos o hijos de crianza

Parientes, tales como hijos adultos, primos o parientes políticos

Personas que no son parientes, tales como compañeros de cuarto

o niñera que vive en el hogar

Personas que se quedan aquí temporalmente

No hay personas adicionales

3. ¿Es esta casa, apartamento o casa móvil —

Marque IJK UNA casilla.

Propiedad suya o de alguien en este hogar con una hipoteca o

préstamo? Incluya los préstamos sobre el valor líquido de la casa.

Propiedad suya o de alguien en este hogar libre y sin deuda

(sin una hipoteca o préstamo)?

Alquilada?

Ocupada sin pago de alquiler?

4. ¿Cuál es su número de teléfono? Puede que lo llamemos si no entendemos una respuesta.

– –

Form DX-1(E/S)

• Count all people, including babies, who live and sleep here

most of the time.

• Do not count anyone living away either at college or in the

Armed Forces.

• Do not count anyone in a nursing home, jail, prison,

detention facility, etc., on April 1, 2008.

• Leave these people off your form, even if they will return to

live here after they leave college, the nursing home, the

military, jail, etc. Otherwise, they may be counted twice.

• If someone who has no permanent place to stay is staying

here on April 1, 2008, count that person. Otherwise, he or

she may be missed in the census.

Area Code + Number

• Cuente a todas las personas, incluyendo a bebés, que viven y

duermen aquí la mayor parte del tiempo.

• No cuente a alguien que no vive aquí por estar en la

universidad o en las Fuerzas Armadas.

• No cuente a alguien que está en un hogar de convalecencia,

cárcel, prisión, centro de detención, etc., el 1 de abril de 2008.

• No incluya a estas personas en su cuestionario, aunque

vuelvan a vivir aquí después de salir de la universidad, hogar de

convalecencia, ejército, cárcel, etc. De otra manera, serán

contadas dos veces.

• Si alguien sin un lugar permanente donde quedarse se está

quedando aquí el 1 de abril de 2008, cuente a esa persona. De

lo contrario, puede que no sea contada en el censo.

Código deÁrea + Número

§5’"¤ USCENSUSBUREAU

Form DX-21 (4-30-2007)

U.S. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

Start here

2008 Dress Rehearsal

1.

Use a blue or black pen.

What is your name? Print name below.

Last Name

First Name MI

2. What is your sex? Mark IJK ONE box.

Male Female

3. What is your age and what is your date of birth?

Please report babies as age 0 when the child is

less than 1 year old.

Print numbers in boxes.

NOTE: Please answer BOTH Question 4 about Hispanic origin and

Question 5 about race. For this census, Hispanic origins are not races.

Age on April 1, 2008 Month Day Year of birth

4. Are you of Hispanic, Latino, or Spanish origin?

No, not of Hispanic, Latino, or Spanish origin

Yes, Mexican, Mexican Am., Chicano

Yes, Puerto Rican

Yes, Cuban

Yes, another Hispanic, Latino, or Spanish origin — Print origin, for example,

Argentinean, Colombian, Dominican, Nicaraguan, Salvadoran, Spaniard, and so on. C 

5.

What is your race? Mark IJK one or more boxes.

White

Black, African Am., or Negro

American Indian or Alaska Native — Print name of enrolled

or principal tribe. C 

Asian Indian

Chinese

Filipino

Other Asian — Print race, for

example, Hmong, Laotian, Thai,

Pakistani, Cambodian, and so on. C 

Japanese

Korean

Vietnamese

Native Hawaiian

Guamanian or Chamorro

Samoan

Other Pacific Islander — Print

race, for example, Fijian, Tongan,

and so on. C 

Some other race — Print race. C 

Continue with Question 6 on other side.

200601

Military Census Report

OMB No. 0607-0919-DR: Approval Expires 8/30/2010

Form DX-15 (5-1-2007)

USCENSUSBUREAU

2008 Dress Rehearsal 

Transitory Location Questionnaire

US. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

LCO State County Block

AA Map Spot Unit ID

S1. I will complete a census questionnaire for all the people staying at this

(RV/boat/room/unit) who have no other place they usually live and sleep. This should take

about 10 minutes. (Hand respondent the Information Sheet, DX-1(F).) This Privacy Notice

explains that your answers are kept confidential. I’ll be referring to this Information Sheet

while we fill out the questionnaire.

INTRODUCTION

S2. Including yourself, how many people are living or staying in this (RV/boat/room/unit)

who have no other place they usually live?

Number of people =

H1. What is the mailing address of this unit?

HOUSING

House No. Street name, Rural Route and box, or PO box

Apt. No. or Location

City State ZIP Code

H2. Do you or does someone in this household own this (RV/boat/room/unit) with a

mortgage or loan, including home equity loans; own it free and clear; rent it; or

occupy it without having to pay rent?

Own with a mortgage or loan

Own free and clear

Rent

Occupy without payment of rent

NOTES

ADDRESS INFORMATION

OMB No. 0607-0919-DR; Approval Expires 8/30/2010

Departamento de Comercio de los EE.UU. Administración de Economía y Estadísticas

OFICINA DEL CENSO DE LOS EE.UU.

DX-40(S)

(6-2007)

General del 2008 de los Estados Unidos.

FOR OFFICIAL USE ONLY

GQ PN

Para

precisión de este Ensayo General, es importante que se cuente a todas las personas. Por

favor, complete el cuestionario que se incluye. Coloque el cuestionario completado en

este sobre, séllelo y:

Envíelo a:

Gracias por su participación.

su hogar. La información que usted provee sólo se puede usar para propósitos

estadísticos. Esta ley exige que usted provea la información que se solicita (secciones 9,

141, 193 y 214 del título 13 del Código de los Estados Unidos).

Envíelo antes de:

Ensayo General del 2008

USCENSUSBUREAU

U.S. DEPARTMENT OF COMMERCE Economics and Statistics Administration

U.S. CENSUS BUREAU

DX-40

(6-2007)

United States 2008 Dress Rehearsal questionnaire.

FOR OFFICIAL USE ONLY

GQ PN

FOR

The Census Bureau is conducting the 2008 Dress Rehearsal. To ensure the accuracy of this

Dress Rehearsal, it is important that everyone be counted. Please complete the enclosed

questionnaire. Put the completed form in this envelope, seal, and:

Return To:

Thank you for your participation.

information that could identify you or your household. The information you provide

can only be used for statistical purposes. This law also requires you to provide the

information requested (Title 13, United States Code, Sections 9, 141, 193, and 214).

Return By Date:

2008 Dress Rehearsal

USCENSUSBUREAU

Military Census Report (MCR) 

Transitory Location

Questionnaire

Bilingual English/Spanish

Questionnaire 

English Questionnaire 

Spanish envelope

English envelope
Questionnaire and Report 

2010 Census Logo With Questionnaire 

and Report 

The 2010 Census logo should always appear at the top and left of 

the questionnaire. 

U.S. 2010 Census Logo Style Guide • 59

2010 Census Public Use Forms

12.1

12.1.1

Section 12.0

Start here

2008 Dress Rehearsal U.S. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

This is the official form for all the people at this address.

It is quick and easy, and your answers are protected by law.

Use a blue or black pen. 5. Please provide information for each person living here. Start with a

person living here who owns or rents this house, apartment, or mobile

home. If the owner or renter lives somewhere else, start with any adult

living here. This will be Person 1.

What is Person 1’s name? Print name below.

2008 Dress Rehearsal 

Transitory Location Questionnaire

US. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

LCO State County Block

ADDRESS INFORMATION
English and Bilingual 

Questionnaire Examples 

U.S. 2010 Census Logo Style Guide • 60

12.1.2

Bilingual English/Spanish 

Questionnaire example

English Questionnaire example

• If someone who has no permanent place to stay

is staying here on April 1, 2008, count that person.

Otherwise, he or she may be missed in the census.

The Census must also include people without a permanent

place to stay, so:

• Do not count anyone living away either at college or in the

Armed Forces.

Form (5-1-2007)

USCENSUSBUREAU

Start here

2008 Dress Rehearsal

DX-1

U.S. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

This is the official form for all the people at this address.

It is quick and easy, and your answers are protected by law.

Use a blue or black pen.

The Census must count every person living here on

April 1, 2008.

Before you answer Question 1, count the people living in

this house, apartment, or mobile home using our guidelines.

• Count all people, including babies, who live and sleep here

most of the time.

The Census Bureau also conducts counts in institutions

and other places, so:

• Do not count anyone in a nursing home, jail, prison,

detention facility, etc., on April 1, 2008.

• Leave these people off your form, even if they will return to

live here after they leave college, the nursing home, the

military, jail, etc. Otherwise, they may be counted twice.

1. How many people were living or staying in this house,

apartment, or mobile home on April 1, 2008?

Number of people =

2. Were there any additional people staying here April 1, 2008

that you did not include in Question 1?

Mark IJK all that apply.

Children, such as newborn babies or foster children

Relatives, such as adult children, cousins, or in-laws

Nonrelatives, such as roommates or live-in baby sitters

People staying here temporarily

No additional people

3. Is this house, apartment, or mobile home —

Mark IJK ONE box.

Owned by you or someone in this household with a

mortgage or loan? Include home equity loans.

Owned by you or someone in this household free and

clear (without a mortgage or loan)?

Rented?

Occupied without payment of rent?

4. What is your telephone number? We may call if we

don’t understand an answer.

Area Code + Number

– –

5. Please provide information for each person living here. Start with a

person living here who owns or rents this house, apartment, or mobile

home. If the owner or renter lives somewhere else, start with any adult

living here. This will be Person 1.

What is Person 1’s name? Print name below.

Last Name

First Name MI

6. What is Person 1’s sex? Mark IJK ONE box.

Male Female

7. What is Person 1’s age and what is Person 1’s date of birth?

Please report babies as age 0 when the child is less than 1 year old.

Print numbers in boxes.

NOTE: Please answer BOTH Question 8 about Hispanic origin and

Question 9 about race. For this census, Hispanic origins are not races.

Age on April 1, 2008 Month Day Year of birth

8. Is Person 1 of Hispanic, Latino, or Spanish origin?

No, not of Hispanic, Latino, or Spanish origin

Yes, Mexican, Mexican Am., Chicano

Yes, Puerto Rican

Yes, Cuban

Yes, another Hispanic, Latino, or Spanish origin — Print origin, for example,

Argentinean, Colombian, Dominican, Nicaraguan, Salvadoran, Spaniard, and so on. C 

9. What is Person 1’s race? Mark IJK one or more boxes.

White

Black, African Am., or Negro

American Indian or Alaska Native — Print name of enrolled or principal tribe. C 

Asian Indian

Chinese

Filipino

Other Asian — Print race, for

example, Hmong, Laotian, Thai,

Pakistani, Cambodian, and so on. C 

Japanese

Korean

Vietnamese

Native Hawaiian

Guamanian or Chamorro

Samoan

Other Pacific Islander — Print

race, for example, Fijian, Tongan,

and so on. C 

Some other race — Print race. C 

10. Does Person 1 sometimes live or stay somewhere else?

No Yes — Mark IJK all that apply.

In college housing

In the military

At a seasonal

or second residence

For child custody

In jail or prison

In a nursing home

For another reason

If more people were counted in Question 1, continue with Person 2.

OMB No. 0607-0915: Approval Expires x/xx/xxxx

§5,"¤

USCENSUSBUREAU USCENSUSBUREA U

Start here Comience Aquí

2008 Census Dress Rehearsal

This is your official U.S. Census form. It is quick, easy, and your answers are

protected by law. Please complete your form in the language most comfortable

for you and return it today.

Use a blue or black pen.

The Census must count every person living in the United

States on April 1, 2008.

Before you answer Question 1, count the people living in this

house, apartment, or mobile home using our guidelines.

The Census Bureau also conducts counts in institutions and

other places, so:

The Census must also include people without a permanent

place to stay, so:

1. How many people were living or staying in this house,

apartment, or mobile home on April 1, 2008?

Number of people =

2. Were there any additional people staying here April 1, 2008 that

you did not include in Question 1?

Mark EFG all that apply.

Children, such as newborn babies or foster children

Relatives, such as adult children, cousins, or in-laws

Nonrelatives, such as roommates or live-in baby sitters

People staying here temporarily

No additional people

3. Is this house, apartment, or mobile home —

Mark IJK ONE box.

Owned by you or someone in this household with a mortgage or

loan? Include home equity loans.

Owned by you or someone in this household free and clear

(without a mortgage or loan)?

Rented?

Occupied without payment of rent?

4. What is your telephone number? We may call if we don’t understand an answer.

OMB No. 0607-0915: Approval Expires 9/30/2007

– –

Ensayo General del Censo del 2008

Este es su cuestionario oficial del Censo de los EE.UU. Es fácil y rápido de

contestar y sus respuestas están protegidas por ley. Por favor, complete su

cuestionario en el idioma que se sienta más cómodo y devuélvalo por correo hoy.

Use un bolígrafo de tinta azul o negra.

El Censo tiene que contar a cada persona que vive aquí el 1 de abril de 2008.

Antes de contestar la Pregunta 1, cuente a las personas que

viven en esta casa, apartamento o casa móvil usando

nuestras instrucciones.

La Oficina del Censo también lleva a cabo recuentos en

instituciones y otros lugares, por lo tanto:

La Oficina del Censo también tiene que incluir a las personas

sin un lugar permanente donde quedarse, por lo tanto:

1. ¿Cuántas personas vivían o se quedaban en esta casa,

apartamento o casa móvil el 1 de abril de 2008?

Número de personas =

2. ¿Había personas adicionales quedándose aquí el 1 de abril de

2008 que usted no incluyó en la Pregunta 1?

Marque ZAB todas las que apliquen.

Niños, tales como bebés recién nacidos o hijos de crianza

Parientes, tales como hijos adultos, primos o parientes políticos

Personas que no son parientes, tales como compañeros de cuarto

o niñera que vive en el hogar

Personas que se quedan aquí temporalmente

No hay personas adicionales

3. ¿Es esta casa, apartamento o casa móvil —

Marque IJK UNA casilla.

Propiedad suya o de alguien en este hogar con una hipoteca o

préstamo? Incluya los préstamos sobre el valor líquido de la casa.

Propiedad suya o de alguien en este hogar libre y sin deuda

(sin una hipoteca o préstamo)?

Alquilada?

Ocupada sin pago de alquiler?

4. ¿Cuál es su número de teléfono? Puede que lo llamemos si no entendemos una respuesta.

– –

Form DX-1(E/S)

• Count all people, including babies, who live and sleep here

most of the time.

• Do not count anyone living away either at college or in the

Armed Forces.

• Do not count anyone in a nursing home, jail, prison,

detention facility, etc., on April 1, 2008.

• Leave these people off your form, even if they will return to

live here after they leave college, the nursing home, the

military, jail, etc. Otherwise, they may be counted twice.

• If someone who has no permanent place to stay is staying

here on April 1, 2008, count that person. Otherwise, he or

she may be missed in the census.

Area Code + Number

• Cuente a todas las personas, incluyendo a bebés, que viven y

duermen aquí la mayor parte del tiempo.

• No cuente a alguien que no vive aquí por estar en la

universidad o en las Fuerzas Armadas.

• No cuente a alguien que está en un hogar de convalecencia,

cárcel, prisión, centro de detención, etc., el 1 de abril de 2008.

• No incluya a estas personas en su cuestionario, aunque

vuelvan a vivir aquí después de salir de la universidad, hogar de

convalecencia, ejército, cárcel, etc. De otra manera, serán

contadas dos veces.

• Si alguien sin un lugar permanente donde quedarse se está

quedando aquí el 1 de abril de 2008, cuente a esa persona. De

lo contrario, puede que no sea contada en el censo.

Código deÁrea + Número
Census Questionnaire and Report Examples 

U.S. 2010 Census Logo Style Guide • 61

12.1.3

Military Census Report 

(MCR) example

Transitory Location 

Questionnaire example

§5’"¤ USCENSUSBUREAU

Form DX-21 (4-30-2007)

U.S. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

Start here

1.

Use a blue or black pen.

What is your name? Print name below.

Last Name

First Name MI

2. What is your sex? Mark IJK ONE box.

Male Female

3. What is your age and what is your date of birth?

Please report babies as age 0 when the child is

less than 1 year old.

Print numbers in boxes.

NOTE: Please answer BOTH Question 4 about Hispanic origin and

Question 5 about race. For this census, Hispanic origins are not races.

Age on April 1, 2008 Month Day Year of birth

4. Are you of Hispanic, Latino, or Spanish origin?

No, not of Hispanic, Latino, or Spanish origin

Yes, Mexican, Mexican Am., Chicano

Yes, Puerto Rican

Yes, Cuban

Yes, another Hispanic, Latino, or Spanish origin — Print origin, for example,

Argentinean, Colombian, Dominican, Nicaraguan, Salvadoran, Spaniard, and so on. C 

5.

What is your race? Mark IJK one or more boxes.

White

Black, African Am., or Negro

American Indian or Alaska Native — Print name of enrolled

or principal tribe. C 

Asian Indian

Chinese

Filipino

Other Asian — Print race, for

example, Hmong, Laotian, Thai,

Pakistani, Cambodian, and so on. C 

Japanese

Korean

Vietnamese

Native Hawaiian

Guamanian or Chamorro

Samoan

Other Pacific Islander — Print

race, for example, Fijian, Tongan,

and so on. C 

Some other race — Print race. C 

Continue with Question 6 on other side.

200601

Military Census Report

OMB No. 0607-0919-DR: Approval Expires 8/30/2010

Form DX-15 (5-1-2007)

USCENSUSBUREAU

Transitory Location Questionnaire

US. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

LCO State County Block

AA Map Spot Unit ID

S1. I will complete a census questionnaire for all the people staying at this

(RV/boat/room/unit) who have no other place they usually live and sleep. This should take

about 10 minutes. (Hand respondent the Information Sheet, DX-1(F).) This Privacy Notice

explains that your answers are kept confidential. I’ll be referring to this Information Sheet

while we fill out the questionnaire.

INTRODUCTION

S2. Including yourself, how many people are living or staying in this (RV/boat/room/unit)

who have no other place they usually live?

Number of people =

H1. What is the mailing address of this unit?

HOUSING

House No. Street name, Rural Route and box, or PO box

Apt. No. or Location

City State ZIP Code

H2. Do you or does someone in this household own this (RV/boat/room/unit) with a

mortgage or loan, including home equity loans; own it free and clear; rent it; or

occupy it without having to pay rent?

Own with a mortgage or loan

Own free and clear

Rent

Occupy without payment of rent

NOTES

ADDRESS INFORMATION

OMB No. 0607-0919-DR; Approval Expires 8/30/2010

Form (6-28-2007)

USCENSUSBUREAU

2008 Census Dress Rehearsal

DX-10

U.S. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

Be Counted!

PHOTOCOPIES CANNOT BE ACCEPTED

If you need help completing this form, call 1-866-872-6868 between 9:00 a.m. and 9:00 p.m.,

Monday through Saturday and 11:00 a.m. and 9:00 p.m., Sunday. The telephone call is free. 

TDD—Telephone display device for the hearing impaired. Call 1-800-786-9448 between 9:00 a.m. and 

9:00 p.m., Monday through Saturday and 11:00 a.m. and 9:00 p.m., Sunday. The telephone call is free.

Who should be listed on this form?

• Include yourself if you have not been counted in the 2008 Census Dress Rehearsal.

• Include anyone else who was living with you on April 1, 2008 who has not yet been counted.

• Include family members, nonrelatives, and anyone else who lives and sleeps at your addresss

 most of the time and has not been counted. Do not forget babies!

Who should NOT be listed on this form?

• Exclude anyone who has already been counted in the 2008 Census Dress Reherasal.

• Exclude people living away at college or in the Armed Forces.

• Exclude anyone in a nursing home, jail, prison, detention facility, etc., on April 1, 2008.

 They will be counted elsewhere.

Be sure to provide your complete address.

• If you have more than one residence, provide the address of the place where you live most

 of the time.

• If you do not have an address, complete this form and provide infomration on where you

 stayed on April 1, 2008.

¿NECESITA AYUDA? Si usted necesita ayuda para completar este cuestionario, llame al

1-800-845-8243 entre las 9:00 a.m. y 9:00 p.m., de lunes a sábado, y entre 11:00 a.m. y 9:00 p.m.,

los domingos. La llamada telefónica es gratis.

The Census Bureau estimates that, for the average household, this form will take about 10 minutes to

complete, including the time for reviewing the instructions and answers. Send comments regarding this

burden estimate or any other aspect of this burden to: Paperwork Reduction Project 0607-0919-DR, U.S.

Census Bureau, 4600 Silver Hill Road, AMSD-3K138, Washington, DC 20233. You may e-mail comments

to Paperwork@census.gov; use "Paperwork Project 0607-0919-DR" as the subject.

Respondents are not required to respond to any information collection unless it displays a valid approval

number from the Office of Management and Budget.

OMB No. 0607-0919-DR: Approval Expires 8/30/2010

Be Counted Questionnaire 

example
Individual Census Report Example 

U.S. 2010 Census Logo Style Guide • 62

12.1.4

Individual Census Report (ICR) example 

§q@"¤ USCENSUSBUREAU

Form DX-20 (9-21-2007)

U.S. DEPARTMENT OF COMMERCE

Economics and Statistics Administration

U.S. CENSUS BUREAU

Start here

803101

2008 Census Dress Rehearsal 

Individual Census Report

1.

Use a blue or black pen.

What is your name? Print name below.

Last Name

First Name MI

2. What is your sex? Mark IJK ONE box.

Male Female

3. What is your age and what is your date of birth? 

Please report babies as age 0 when the child is less than 1 year old.

Print numbers in boxes.

NOTE: Please answer BOTH Question 4 about Hispanic origin and

Question 5 about race. For this census, Hispanic origins are not races.

Age on April 1, 2008 Month Day Year of birth

4. Are you of Hispanic, Latino, or Spanish origin?

No, not of Hispanic, Latino, or Spanish origin

Yes, Mexican, Mexican Am., Chicano

Yes, Puerto Rican

Yes, Cuban

Yes, another Hispanic, Latino, or Spanish origin — Print origin, for example,

Argentinean, Colombian, Dominican, Nicaraguan, Salvadoran, Spaniard, and so on. C 

5. What is your race? Mark IJK one or more boxes.

White

Black, African Am., or Negro

American Indian or Alaska Native — Print name of enrolled or principal tribe. C 

Asian Indian

Chinese

Filipino

Other Asian — Print race, for 

example, Hmong, Laotian, Thai, 

Pakistani, Cambodian, and so on. C 

Japanese

Korean

Vietnamese

Native Hawaiian

Guamanian or Chamorro

Samoan

Other Pacific Islander — Print

race, for example, Fijian, Tongan, 

and so on. C 

Some other race — Print race. C 

6. Do you live or stay in this facility MOST OF

THE TIME?

OMB No. 0607-0919-DR: Approval Expires 8/30/2010

Yes This completes the questionnaire.

7. (If No) What is the full address of the place where

you live or stay MOST OF THE TIME?

Please complete all that apply.

Street address number

Street name

Apartment number

Rural route type and number

No

Rural route BOX number

PO box number

City

County

State or foreign country

ZIP Code

§q@#¤ FORM DX-20 (9-21-2007)

803102

FOR OFFICIAL USE ONLY

The U.S. Census Bureau estimates that, for the average respondent,

this form will take about 5 minutes to complete, including the time for

reviewing the instructions and answers. Send comments regarding

this burden estimate or any other aspect of this burden to: Paperwork

Reduction Project 0607-0919-DR, U.S. Census Bureau, 4600 Silver

Hill Road, AMSD-3K138, Washington, DC 20233. You may e-mail

comments to Paperwork@census.gov; use "Paperwork Project

0607-0919-DR" as the subject.

Respondents are not required to respond to any information

collection unless it displays a valid approval number from the Office

of Management and Budget.

GQ Control Number

A. PN B. JIC1 C. JIC2

Thank you for completing your official

2008 Census Dress Rehearsal form.

March 17, 2008

Dear Resident:

OFFICE OF THE DIRECTOR

Washington, DC 20233-0001

UNITED STATES DEPARTMENT OF COMMERCE

U.S. Census Bureau

Economics and Statistics Administration

The U.S. Constitution requires that a census of the United States be conducted every 10 years.

To prepare for the 2010 Census, the U.S. Census Bureau is conducting the 2008 Census Dress

Rehearsal. The results will be used to develop better methods that will make the 2010 Census easier,

more convenient, and less costly for taxpayers.

It is important that everyone be counted, regardless of where they may be living at the time of the

census. This Individual Census Report is to be used to count people who are currently living or

staying in group quarters, such as college or university dormitories, nursing homes, group homes,

emergency and transitional shelters for people experiencing homelessness, and other such locations.

Your answers are confidential. That means the Census Bureau cannot give out information that

identifies you. Your survey answers will only be used for statistical purposes, and for no other

purpose. As allowed by law, census forms become public after 72 years (Title 44, United States

Code, Section 2108).

Please follow the instructions you were given when you received this form for returning it to the

appropriate person.

Sincerely,

Charles Louis Kincannon

Director, U.S. Census Bureau www.census.gov/2010census
2010 Census Logo With Envelopes 

The 2010 Census logo should always appear at the top and left of 

the envelope. 

U.S. 2010 Census Logo Style Guide • 63

12.2

U.S. DEPARTMENT OF COMMERCE Economics and Statistics Administration

U.S. CENSUS BUREAU

United States 2008 Dress Rehearsal questionnaire.

Y

PN

FOR

The Census Bureau is conducting the 2008 Dress Rehearsal. To ensure the accuracy of this

Dress Rehearsal, it is important that everyone be counted. Please complete the enclosed

questionnaire. Put the completed form in this envelope, seal, and:

2010 Census logo

English envelope example

Spanish envelope example

U.S. DEPARTMENT OF COMMERCE Economics and Statistics Administration

U.S. CENSUS BUREAU

DX-40

(8-2007)

This envelope contains your official 

United States 2008 Census Dress Rehearsal questionnaire.

FOR OFFICIAL USE ONLY

GQ PN

FOR

The U.S. Census Bureau is conducting the 2008 Census Dress Rehearsal. To ensure the

accuracy of this Dress Rehearsal, it is important that everyone be counted. Please

complete the enclosed questionnaire. Put the completed form in this envelope, seal, and:

Return To:

Thank you for your participation.

Your answers are confidential and protected by law—every U.S. Census Bureau

employee has taken an oath and is subject to a jail term, a fine, or both if he or she

discloses ANY information that could identify you. The information you provide can

only be used for statistical purposes. This law also requires you to provide the

information requested (Title 13, United States Code, Sections 9, 141, 193, 214 and 221).

Return By Date:

8-2-2007

2008 Census Dress Rehearsal

USCENSUSBUREAU

U.S. DEPARTMENT OF COMMERCE Economics and Statistics Administration 

U.S. CENSUS BUREAU

DX-40(S)

(8-2007)

Este sobre contiene su cuestionario oficial del Ensayo

General del Censo del 2008 de los Estados Unidos.

FOR OFFICIAL USE ONLY

GQ PN

Para

La Oficina del Censo de los EE.UU. está llevando a cabo el Ensayo General del Censo del

2008. Para asegurar la precisión de este Ensayo General, es importante que se cuente a

todas las personas. Por favor, complete el cuestionario que se incluye. Coloque el

cuestionario completado en este sobre, séllelo y:

Envíelo a:

Gracias por su participación.

Sus respuestas son confidenciales y están protegidas por ley. Cada empleado de la

Oficina del Censo de los EE.UU. ha tomado un juramento y está sujeto a

encarcelamiento o una multa, o ambos, si divulga CUALQUIER información que pueda

identificarlo a usted o a su hogar. La información que usted provee sólo se puede usar

para propósitos estadísticos. Esta ley exige que usted provea la información que se

solicita (secciones 9, 141, 193, 214 y 221 del título 13 del Código de los Estados Unidos).

Envíelo antes de:

8-1-2007

Ensayo General del Censo del 2008

USCENSUSBUREAU
2010 Census Logo With Flashcard 

U.S. 2010 Census Logo Style Guide • 64

12.3
Manuals 

Manual Cover Examples With the 

2010 Census Logo and U.S. Census Bureau

Wordmark Together 

The following pages are examples of how the 2010 Census logo and

the AIAN logo could be used with copy in accordance to the guidelines

in sections 2.0 and 3.0. 

U.S. 2010 Census Logo Style Guide • 65

2010 Census Manuals

13.1

13.1.1

Section 13.0

2010 Census Manual Eaxmple

Manual Example Manual Example

2010 Census Manual Eaxmple

U S C E N S U S B U R E A U U S C E N S U S B U R E A U
Manual Cover Examples With the AIAN Logo

and U.S. Census Bureau Wordmark Together 

U.S. 2010 Census Logo Style Guide • 66

13.1.2

2010 Census Manual Eaxmple

Manual Example Manual Example

2010 Census Manual Eaxmple

U S C E N S U S B U R E A U U S C E N S U S B U R E A U
Manual Cover Examples With 

the 2010 Census Logo and Another 

Logo Together 

U.S. 2010 Census Logo Style Guide • 67

13.1.3

2010 Census Manual Eaxmple

Manual Example

2010 Census Manual Eaxmple

Manual Example

U S C E N S U S B U R E A U U S C E N S U S B U R E A U “Partner

logo here”

“Partner

logo here”
Manual Cover Examples With the AIAN Logo

and Another Logo Together 

U.S. 2010 Census Logo Style Guide • 68

13.1.4

2010 Census Manual Eaxmple

Manual Example Manual Example

2010 Census Manual Eaxmple

U S C E N S U S B U R E A U U S C E N S U S B U R E A U “Partner

logo here”

“Partner

logo here”
Wordmark Guidelines 

The preferred version of the wordmark is shown on this page. The

preferred presentation uses an alternating pattern of navy, blue, and

purple letters. The wordmark my appear as all black or reversed out of

a color. Single-color versions of the wordmark are also permitted,

particularly in 1- or 2-color printed products. Our wordmark

represents a continuous flow of facts and data being communicated. 

Wordmark

The integrity of the wordmark must be preserved by allowing for an

adequate amount of clear space. The clear space has been defined as

a minimum of the height of the first element in the wordmark, the

capital letter “U.” Do not allow any other elements, such as type,

graphics, or photography to interfere with the visual impact of the

identity. It is acceptable and often desirable to create even more clear

space around the wordmark if space allows. 

U.S. 2010 Census Logo Style Guide • 69

U.S. Census Bureau Wordmark

14.1

Section 14.0

U S C E N S U S B U R E A U
Wordmark With Tagline 

The tagline is a phrase that supports the vision and mission of the U.S.

Census Bureau. More than a slogan, the Census Bureau’s corporate

tagline—when used according to these guidelines—projects longevity

and commitment that extends beyond the visual identity system to

our perception as a provider of quality services and products. 

The corporate tagline has a specifically defined position and

relationship to the wordmark. While there are instances where the

wordmark may appear alone, the corporate tagline never does. It

always appears with the wordmark when data is released to the

general public and may appear on certain other applications such as

marketing materials. The corporate tagline appears in Census navy,

flush left, a cap height down from the wordmark. 

As with the wordmark alone, the integrity of the wordmark with

corporate tagline must be preserved by allowing for an adequate

amount of clear space around the configuration. As shown in the

example on this page, a minimum clear space equal to the height of

the capital letter “U” must be left around the wordmark with the

corporate tagline. 

U.S. 2010 Census Logo Style Guide • 70

14.2

Tagline

Wordmark
Tagline With Logo

DRAFT

U.S. 2010 Census Logo Style Guide • 71

2010 Census Tagline Guidelines

15.1

Section 15.0

Tagline TBD
TBD

U.S. 2010 Census Logo Style Guide • 72

2010 Census Web Site Guidelines

16.1

Section 16.0
Application for Use of the 

2010 Census Logo 

APPLICATION FOR USE OF THE 2010 CENSUS LOGO 

The logo, United States Census 2000, became the visual cornerstone

of the Census 2000 program. Due to its popularity, the Census Bureau

decided to modify that logo for use during the 2010 Census. The

2010 Census logo may be used to help promote the 2010 Census and

the tests to prepare for the census. 

Care must be taken in the use of the 2010 Census logo. The logo

must be presented in a consistent fashion, and its use must adhere to

U.S. Department of Commerce guidelines. If it is used haphazardly, the

logo’s value will be diminished. The Census Bureau has prepared

guidelines to facilitate consistency and quality in the use of the logo.

The use of the logo cannot appear to endorse or show favoritism

toward the requesting organization. The Census Bureau reserves the

right to revoke the privilege of using the 2010 Census logo should its

use be found inappropriate or in violation of these guidelines. The

Census Bureau reserves the right to control the quality of the use of

the 2010 Census logo. Permission to use the logo is not assignable. 

Those wishing to use the 2010 Census logo should visit

<www.census.gov> and complete the registration, or complete the

application on the reverse side or click the 2010 Census Logo or 2010

Census link and it will take you to the 2010 Census Web page. A

separate document titled "External Guideline-2010 Census Logo Paper

Application Process is on the 2010 Census web page listing the steps

on how to complete and submit the paper application."

U.S. 2010 Census Logo Style Guide • 73

Logo Application Process

17.1

Section 17.0
In addition to information about you and your organization, the

application requires the following: 

1. A description of how the 2010 Census logo will be used, including

(if possible) the location, size and proximity of the census logo to

the seal, logo, emblem, or banner of the organization, agency,

business, or corporation. 

2. A description of how the use of the logo will serve the interests of

the Department of Commerce/Census Bureau. 

3. A description of the relationship, if any, between the Department

of Commerce/Census Bureau and the requesting organization. 

4. An affirmation that the use of the logo in the given circumstance

would not result in embarrassment to or a perception of favoritism

or endorsement by the Department of Commerce/Census Bureau. 

5. Agreement to use the logo as outlined in the guidelines. 

Your request to use the 2010 Census logo should be sent to:

c2po.integrated.communications.program@census.gov 

U.S. 2010 Census Logo Style Guide • 74
U.S. 2010 Census Logo Style Guide • 75

Application to Use the 

2010 Census Logo

Prefix:

First Name*: Middle Name: Last Name*:

Suffix:

Organization*:

Title:

Address 1:

Address 2:

City*: State*: Postal/Zip Code:

Country:

Phone*:

FAX:

E-mail address:

Relationship, if any, to the Department of Commerce/Census Bureau*:

Note: Asterisk means required field.
U.S. 2010 Census Logo Style Guide • 76

I agree that I will use the 2010 Census logo in a manner that:

 1. Is beneficial to the Department of Commerce and Census Bureau.

 2. Will not embarrass the Department of Commerce or the Census Bureau.

 3. Will not conflict with trademark rights.

 4. Is non-partisan. 

5. Does not endorse or show favoritism toward the organization using the logo

 or other appearance of impropriety.

 6. Adheres to the 2010 Census Logo guidelines. 

Signed

 

 Date 

Print name

Title
Address block: The block of typeset copy that contains mailing

information and/or telephone numbers and any additional 

access information. 

Corporate colors: Census red and black (see Section 3.2).

Flush left, rag right: A typographic specification where copy will

appear aligned on the left and will break naturally between words

on the right.

Leading: The vertical spacing between lines of copy that is measured

in point increments.

Logo type: The custom typographic rendering of the words and

numbers, “United States 2010 Census.”

PANTONE®: See the current PANTONE® Color Standards book for

color swatches and formulas. PANTONE® is a registered trademark

of Pantone, Inc.

Point (pt.): A type setting unit of measure used in specifying type

size, leading, and rule line thickness. There are 12 points to a pica

and 72 points per inch.

Positive: Reproduction of an image that appears as a darker value

than the background.

Reverse: Reproduction of an image that appears as a negative.

Generally, white with a darker background value.

Sans serif: A type style with no serifs and little contrast between

thick and thin strokes.

Tagline: An approved phrase or slogan utilized for advertising and

promotional purposes.

Value: The relative lightness or darkness of a particular shade 

or color.

U.S. 2010 Census Logo Style Guide • 77

Glossary of Terms
U.S. 2010 Census Logo Style Guide • 78

PANTONE® Swatches Shade

Percentage Breakdown

PANTONE® 194C PANTONE® 187U PANTONE® 2613C

100% 100% 100%

75% 75% 75%

50% 50% 50%

25% 25% 25%

10% 10% 10%

Pantone swatches shade percentage breakdown
U.S. 2010 Census Logo Style Guide • 79

Notes