Form of Nonqualified Stock Option Agreement



 Exhibit 10.7 
 EMPLOYEE FORM 
 AFFINION GROUP HOLDINGS, INC. 
 2007 STOCK AWARD PLAN 
 NONQUALIFIED STOCK OPTION AGREEMENT 
 THIS NONQUALIFIED STOCK OPTION AGREEMENT (the
“Agreement”), dated as of November     , 2007 (the “Date of Grant”), is made by and between Affinion Group Holdings, Inc., a Delaware corporation (the
“Company”), and                      (the “Participant”). 
 RECITALS: 
 WHEREAS, the
Company has adopted the Affinion Group Holdings, Inc. 2007 Stock Award Plan (the “Plan”), pursuant to which options may be granted to purchase shares of the Company’s Common Stock; and 
 WHEREAS, the Compensation Committee of the Board of Directors of the Company (the “Committee”) has determined that it is in the
best interests of the Company and its stockholders to grant to the Participant a Nonqualified Stock Option to purchase the number of shares of the Company’s Common Stock provided for herein. 
 NOW, THEREFORE, for and in consideration of the premises and the covenants of the parties contained in this Agreement, and for other good and valuable
consideration, the receipt of which is hereby acknowledged, the parties hereto, for themselves, their successors and assigns, hereby agree as follows: 
  

	 	1.	Grant of Option. 

 The Company hereby grants to the
Participant on the Date of Grant an option (the “Option”) to purchase                      shares of Common Stock
(such shares of Common Stock, the “Option Shares”), on the terms and conditions set forth in this Agreement and as otherwise provided in the Plan. The Option is not intended to qualify as an incentive stock option within the
meaning of Section 422 of the Code. 
  

	 	2.	Incorporation by Reference, Etc. 

 The provisions of
the Plan are hereby incorporated herein by reference. Except as otherwise expressly set forth herein, this Agreement shall be construed in accordance with the provisions of the Plan and any capitalized terms not otherwise defined in this Agreement
shall have the definitions set forth in the Plan. The Committee shall have final authority to interpret and construe the Plan and this Agreement and to make any and all determinations under them, and its decision shall be binding and conclusive upon
the Participant and his legal representative in respect of any questions arising under the Plan or this Agreement. 
  

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	 	3.	Terms and Conditions. 

 (a) Option Price. The
price at which the Participant shall be entitled to purchase the Option Shares upon the exercise of all or any portion of the Option shall be $             per Option Share.

 (b) Expiration Date. Subject to Section 3(d) hereof, the Option shall expire at the end of the period commencing on the Date
of Grant and ending at 11:59 p.m. Eastern Standard Time on the day preceding the tenth anniversary of the Date of Grant (the “Option Period”). 
 (c) Exercisability of the Option. 
 (i) Subject to the Participant’s continued service to the Company or an Affiliate and except as may otherwise be provided herein, the Option shall become vested and exercisable as to 25% of the Option Shares on each of the first four
anniversaries of the Date of Grant. 
 (ii) The Option may be exercised only by written notice in accordance with the option exercise form
approved by the Company, which notice shall either be delivered in person, by mail or by electronic means in accordance with Section 6(a) hereof and shall be accompanied by payment therefor. The purchase price of the Option Shares shall be paid
by the Participant to the Company (A) (1) in cash (by check or wire transfer) and/or in shares of Common Stock valued at Fair Market Value at the time the Option is exercised (including, pursuant to procedures approved by the Committee, by
actual delivery of such shares to the Company); provided, that such shares of Common Stock are Mature Shares or (2) if a public market for the Company’s Common Stock exists, by means of a broker-assisted “cashless
exercise” program; or (B) by such other method as the Committee may permit in its sole discretion, including without limitation: (1) in other property having a fair market value on the date of exercise equal to the aggregate
Exercise Price for such Option Shares or (B) by a “net exercise” method. Notwithstanding the foregoing, in no event shall a Participant be permitted to exercise an Option in a manner that the Committee determines would violate the
Sarbanes-Oxley Act of 2002, as amended, or any other applicable law or the applicable rules and regulations of the Securities and Exchange Commission or the applicable rules and regulations of any securities exchange or inter dealer quotation system
on which the securities of the Company or any Affiliates are listed or traded. 
 (d) Effect of Termination of Service on the Option.

 (i) Death/Disability. If the Participant’s service is terminated with the Company and its Affiliates due to the
Participant’s death or by the Company or any Affiliate due to disability (as determined by the Committee), the unvested portion of the Option shall expire on the date of termination of service and the vested portion of the Option shall remain
exercisable by the Participant through the earlier of (A) the expiration of the Option Period or (B) the first anniversary of the date of termination of service on account of death or disability (as determined by the Committee).

  

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 (ii) Termination Other than on Account of Death, Disability or for Cause. If the
Participant’s service with the Company and its Affiliates is terminated by the Company or any Affiliate other than on account of death, disability (as determined by the Committee), or for Cause, the unvested portion of the Option shall expire
on the date of termination of service and the vested portion of the Participant’s Option shall remain exercisable by the Participant through the earlier of (A) the expiration of the Option Period or (B) the ninetieth day following the
Participant’s termination of service. 
 (iii) Termination For Cause. If the Participant’s service is terminated by the
Company or any Affiliate for Cause, both the unvested and the vested portions of the Option shall terminate on the date of such termination. 
 (e) Compliance with Legal Requirements. The granting and exercising of the Option, and any other obligations of the Company under this Agreement shall be subject to all applicable federal and state laws, rules and regulations and to
such approvals by any regulatory or governmental agency as may be required. The Committee, in its sole discretion, may postpone the issuance or delivery of Option Shares as the Committee may consider appropriate and may require the Participant to
make such representations, execute any agreements, and furnish such information as it may consider appropriate in connection with the issuance or delivery of Option Shares in compliance with applicable laws, rules and regulations or otherwise. Any
Option Shares acquired by the Participant may bear a restrictive legend summarizing any restrictions on transferability applicable thereto, including those imposed by federal and state securities laws. 
 (f) Transferability. The Option shall not be transferable by the Participant other than by will or the laws of descent and distribution or as
otherwise permitted by the Committee. 
 (g) Rights as Stockholder. The Participant shall not be deemed for any purpose to be the
owner of any shares of Common Stock subject to this Option unless, until and to the extent that (i) this Option shall have been exercised pursuant to its terms, (ii) the Company shall have issued and delivered to the Participant the Option
Shares, and (iii) the Participant’s name shall have been entered as a stockholder of record with respect to such Option Shares on the books of the Company. 
 (h) Taxes. Unless the Committee permits or requires such withholding obligation to be satisfied by another method described in Section 15(c) of the Plan, the Participant shall be required to pay the
Company, and the Company (or any Affiliate) shall have the right to withhold from any Option Shares to be delivered to the Participant, the amount of any federal, state or local withholding taxes required to be withheld, if any, upon the exercise of
such Option. 
  

	 	4.	Miscellaneous. 

 (a) Notices. All notices,
demands and other communications provided for or permitted hereunder shall be made in writing and shall be by registered or certified first-class mail, return receipt requested, telecopier, courier service or personal delivery or by such electronic
means as may be approved by the Company: 
  

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 if to the Company: 
 Affinion Group Holdings, Inc. 
 100 Connecticut Avenue 
 Norwalk, CT 06850 
 Facsimile:
(203) 956-1206 
 Attention: General Counsel 
 if to the Participant, at the Participant’s last known address on file with the Company. 
 All such notices, demands and other communications
shall be deemed to have been duly given when delivered by hand, if personally delivered; when delivered by courier, if delivered by commercial courier service; five (5) business days after being deposited in the mail, postage prepaid, if
mailed; and when receipt is mechanically acknowledged, if telecopied. 
 (b) Severability. The invalidity or unenforceability of any
provision of this Agreement shall not affect the validity or enforceability of any other provision of this Agreement, and each other provision of this Agreement shall be severable and enforceable to the extent permitted by law. 
 (c) No Rights to Continue Service. Nothing contained in this Agreement shall be construed as giving the Participant any right to be retained, in
any position, as an employee, consultant or director of the Company or its Affiliates or shall interfere with or restrict in any way the right of the Company or its Affiliates, which are hereby expressly reserved, to remove, terminate or discharge
the Participant at any time for any reason whatsoever. 
 (d) Bound by Plan; Management Investor Rights Agreement. By signing this
Agreement, the Participant acknowledges that he has received a copy of the Plan and has had an opportunity to review the Plan and agrees to be bound by all the terms and provisions of the Plan. The Participant acknowledges that to the extent the
Participant is not a party to the Management Investor Rights Agreement at the time the Participant exercises any portion of the Option, such exercise shall be treated for all purposes as effecting the Participant’s simultaneous execution of the
Management Investor Rights Agreement and the Participant shall be bound thereby. 
 (e) Successors. The terms of this Agreement shall
be binding upon and inure to the benefit of the Company and its successors and assigns, and of the Participant and the beneficiaries, executors, administrators, heirs and successors of the Participant. 
 (f) Entire Agreement. This Agreement and the Plan contain the entire agreement and understandings of the parties hereto with respect to the
subject matter contained herein and supersede all prior communications, representations and negotiations in respect thereto. No change, modification or waiver of any provision of this Agreement shall be valid unless the same be in writing and signed
by the parties hereto. 
  

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 (g) Governing Law. This Agreement shall be construed and interpreted in accordance with the laws
of the State of Delaware without regard to principles of conflicts of law thereof, or principals of conflicts of laws of any other jurisdiction that could cause the application of the laws of any jurisdiction other than the State of Delaware.

 (h) Headings. The headings of the Sections hereof are provided for convenience only and are not to serve as a basis for
interpretation or construction, and shall not constitute a part, of this Agreement. 
 (i) Signature in Counterparts. This Agreement
may be signed in counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. 
 (j) Lock-Up Agreement. The Participant hereby agrees that the Participant will not, without the prior written consent of the managing underwriter of the Company’s initial public offering pursuant to a
registration statement declared effective under the Securities Act of 1933, as amended (the “IPO”), during the period commencing on the date of the final prospectus relating to the Company’s IPO and ending on the date specified by the
Company and the managing underwriter (such period not to exceed 180 days) (i) lend, offer, pledge, sell, contract to sell, sell any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant to
purchase, or otherwise dispose of or transfer, directly or indirectly, any Option Shares held immediately prior to the effectiveness of the registration statement for the IPO or (ii) enter into any swap or other arrangement that transfers to
another, in whole or in part, any of the economic consequences of ownership of the Option Shares, whether any such transaction described in clauses (i) or (ii) above is to be settled by delivery of Option Shares or other securities, in
cash or otherwise. The underwriters in connection with the IPO are intended third-party beneficiaries of this Section 4(j) and shall have the right, power and authority to enforce the provisions hereof as though they were a party hereto.

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 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day first written above.

  

			
	 AFFINION GROUP HOLDINGS, INC.

		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	
	
	  

	 [Name of Participant]



 [Signature Page to Nonqualified Stock Option Agreement]