UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

  [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT
                                     OF 1934
                For the quarterly period ended: October 31, 2004

  [_] TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
                   ACT OF 1934 For the transition period ended

                        Commission file number 333-52268

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
           (Exact name of small business as specified in its charter)

                                    COLORADO
                                    ---------
                         (State or other jurisdiction of
                         incorporation or organization)

                                   84-1547578
                                   ----------
                         (IRS Employer Identification #)

                              2899 AGOURA ROAD #115
                           WESTLAKE VILLAGE, CA 91361
                    (Address of principal executive offices)

                                  818-735-3726
                                  ------------
                               (Telephone Number)

        (Former name, former address, and former fiscal year, if changed
                               since last report)

Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. [X] YES [ ] NO

          APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS
                         DURING THE PRECEDING FIVE YEARS

Check whether the registrant filed all documents and reports required to be
filed by Section 12, 13 or 15(d) of the Exchange Act after the distribution of
securities under a plan confirmed by a court. [ ] YES [ ] NO

                      APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
equity, as of the last practicable date: Common Stock 49,114,800 as of December
15, 2004.

Transitional Small Business Disclosure Format: [X] YES [ ] NO


<PAGE>



                    DIRECT RESPONSE FINANCIAL SERVICES, INC.

                                QUARTERLY REPORT



                                TABLE OF CONTENTS


FINANCIAL INFORMATION
ITEM 1 - FINANCIAL STATEMENTS AND NOTES                              F-1 - F-7
ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION        10
ITEM 3. - CONTROLS AND PROCEDURES                                           12

OTHER INFORMATION



ITEM 1. - LEGAL PROCEEDINGS                                                 13
ITEM 2. - UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS       13
ITEM 3. - DEFAULTS UPON SENIOR SECURITIES                                   13
ITEM 4. - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS               13
ITEM 5. - OTHER INFORMATION                                                 13
ITEM 6. - EXHIBITS AND REPORTS ON FORM 8-K                                  13
             SIGNATURES                                                     14



<PAGE>


                          INDEX TO FINANCIAL STATEMENTS

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.

                    CONSOLIDATED INTERIM FINANCIAL STATEMENTS

                                October 31, 2004

                                                                         PAGE


         Consolidated Balance Sheets                                     F-2

         Consolidated Statements of Operations                           F-3

         Consolidated Statements of Cash Flows                           F-5

         Notes to Consolidated Financial Statements                      F-6

                                       F-1

<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                        (A DEVELOPMENT-STAGE CORPORATION)
                           CONSOLIDATED BALANCE SHEETS
                                   (UNAUDITED)

                                     ASSETS
<TABLE>
<CAPTION>
                                                                                 October 31,    January 31,
                                                                                    2004           2004
                                                                                 (Unaudited)     (Note 1)
                                                                                 -----------    -----------
CURRENT ASSETS
<S>                                                                              <C>            <C>
    Cash                                                                         $    40,527    $       250
    Accounts Receivable                                                                2,804             --
    Inventory                                                                         61,904         58,000
    Deposit                                                                            2,500         25,000
    Prepaid Expense                                                                   49,100         84,225
                                                                                 -----------    -----------
           Total current assets                                                      156,835        167,475

PROPERTY AND EQUIPMENT
    Net of $782 and $447 depreciation at October 31, 2004 and                          1,451          1,786
    January 31, 2004
OTHER ASSETS
    Investments                                                                      200,000        200,000
                                                                                 -----------    -----------
           Total assets                                                          $   358,286    $   369,261
                                                                                 ===========    ===========

                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
CURRENT LIABILITIES
    Accounts payable and accrued expenses                                        $   534,255    $   463,566
    Accrued interest payable                                                          42,233         15,706
    Shareholder deposit                                                              100,000             --
    Advances from stockholders, current portion                                       10,000         33,067
                                                                                 -----------    -----------
           Total current liabilities                                                 686,488        512,339
                                                                                 -----------    -----------
LONG TERM LIABILITIES
    Advances from stockholders, less current portion                                 371,010        371,760
    Advances from related party                                                       20,949         20,825
    Debenture payable                                                                126,500        150,000
                                                                                 -----------    -----------
           Total liabilities                                                       1,204,947      1,054,924

Commitments and contingencies                                                             --             --

STOCKHOLDERS' EQUITY (DEFICIT)
    Common stock - authorized 100,000,000 shares, no par
      value, 26,781,666 and 19,472,834 shares issued and
      outstanding at October 31, 2004 and January 31, 2004                         2,319,080      1,699,030
    (Deficit) accumulated during the development stage                            (3,165,741)    (2,384,693)
                                                                                 -----------    -----------
           Total stockholders' equity (deficit)                                     (846,661)      (685,663)
                                                                                 -----------    -----------
           Total liabilities and stockholders' equity (deficit)                  $   358,286    $   369,261
                                                                                 ===========    ===========
</TABLE>

                                       F-2

<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                        (A DEVELOPMENT-STAGE CORPORATION)
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                             Nine Months           Nine Months            April 24, 2002
                                                           Ending October        Ending October        (inception) through
                                                              31, 2004              31, 2003             October 31, 2004
                                                          ------------------     ----------------     -----------------------
<S>                                                       <C>                    <C>                  <C>
Revenues                                                  $            9,103     $          1,003     $               11,181
Cost of sales                                                          4,073                  748                      5,042
                                                          ------------------     ----------------     -----------------------
                  Gross Profit                                         5,031                  255                      6,139

Costs and Expenses:
                  Consulting expense                                 391,709              957,906                  2,170,864
                  Professional fees                                  180,244               57,761                    457,030
                  Advertising and marketing                           25,411               12,016                     57,819
                  General and administrative                         140,419               73,343                    314,160
                  Rent                                                18,000               18,000                     58,856
                                                          ------------------     ----------------     -----------------------
                  Total                                              755,783            1,119,026                  3,058,729

Earnings (loss) from operations                                     (750,752)          (1,118,771)                (3,052,590)

Interest expense                                                     (30,296)             (17,774)                   (52,803)
Loss on investment                                                        --                   --                    (60,000)
                                                          ------------------     ----------------     -----------------------

Net (loss)                                                $        (781,048)     $     (1,136,545)    $           (3,165,393)

(Loss) per share                                          $            (.03)     $           (.06)    $                 (.12)


Weighted average shares outstanding                              22,540,870            19,306,834                 26,521,077
</TABLE>

                                       F-3

<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                        (A DEVELOPMENT-STAGE CORPORATION)
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

<TABLE>
<CAPTION>

                                             Three               Three
                                             Months              Months
                                             Ending              Ending
                                          October 31,         October 31,
                                              2004                2003
                                        -----------------  -------------------
<S>                                     <C>                <C>
Revenues                                $            21    $             101
Cost of sales                                        --                  219
                                        -----------------  -------------------
    Gross Profit                                     21                 (118)

Costs and Expenses:
    Consulting expense                          129,317               518,266
    Professional fees                            57,647                23,282
    Advertising and marketing                     9,643                    --
    General and administrative                   28,795                55,030
    Rent                                          6,000                 6,000
                                        -----------------  -------------------
         Total                                  231,402               602,578

Earnings (loss) from operations                (231,381)             (602,696)

Interest income                                      --                    --
Interest expense                                 (6,968)               (9,469)
Loss on investment                                   --                    --
                                        -----------------  -------------------

Net (loss)                              $      (238,349)   $         (612,165)
                                        =================  ===================

(Loss) per share                        $          (.01)   $             (.01)
                                        =================  ===================


Weighted average shares outstanding          25,622,418            18,353,167
                                        =================  ===================
</TABLE>

                                       F-4

<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                        (A DEVELOPMENT-STAGE CORPORATION)
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                                                 April 24,
                                                                                   Nine           Nine              2002
                                                                                   Months         Months        (inception)
                                                                                   Ending         Ending          through
                                                                                 October 31,     October 31,    October 31,
                                                                                    2004            2003           2004
                                                                                  -----------    ------------   ------------
Cash flows from operating activities:
<S>                                                                               <C>            <C>            <C>
         Net (loss)                                                               $  (781,048)   $(1,136,545)   $(3,165,741)
         Non-cash items included in net (loss):
                  Depreciation                                                            335            335            782
                  Interest expense                                                     13,941
                  Expenses paid by issuing stock                                      296,150        910,780      1,970,180
                  Loss on investment                                                       --             --         60,000
         Net change in operating assets and liabilities:
                  Accounts receivable                                                  (2,804)            --         (2,804)
                  Prepaid expenses                                                     73,025        (27,327)        13,800
                  Inventory                                                            (3,904)            --        (61,904)
                  Accounts payable and accrued liabilities                             97,216         74,546        576,488
                                                                                  -----------    ------------   ------------
Net cash (used) by operating activities                                              (321,030)      (164,270)      (609,199)

Cash flows from investing activities:
         Purchase of investments                                                           --       (260,000)      (260,000)
         Purchase of property and equipment                                                --             --         (2,233)
                                                                                  -----------    ------------   ------------
Net cash (used) by investing activities                                                    --       (260,000)      (262,233)

Cash flows from financing activities:
         Repayment of loans --related parties                                         (23,693)            --        (23,693)
         Proceeds from shareholder deposit                                            100,000             --        100,000
         Proceeds from loans payable - related parties                                     --        394,878        425,652
         Proceeds from issuance of common stock                                       285,000             --        310,000
         Proceeds from debenture                                                           --         25,000        100,000
                                                                                  -----------    ------------   ------------
Net cash provided by financing activities                                             361,307        419,878        911,959
                                                                                  -----------    ------------   ------------
Net increase (decrease) in cash                                                        40,277         (4,392)        40,527
Cash at beginning of period                                                               250          4,392             --
                                                                                  -----------    ------------   ------------
Cash at end of period                                                             $    40,527             --         40,427
                                                                                  ===========    ============   ============

Supplemental disclosure of cash flow information:
Noncash transactions
    Note payable issued for acquisition of  investment                                     --             --        220,000
Cash paid during the period for:
   Interest                                                                       $        --    $        --    $        --
   Income taxes                                                                   $        --    $        --    $        --
</TABLE>

                                       F-5

<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                        (a development-stage corporation)
                   Notes to Consolidated Financial Statements
                                   (UNAUDITED)

NOTE 1 - FINANCIAL STATEMENTS

The accompanying consolidated financial statements included herein have been
prepared by Direct Response Financial Services, Inc. without audit, pursuant to
the rules and regulations of the Securities and Exchange Commission for
reporting on Form 10-QSB. Certain information and footnote disclosure normally
included in the financial statements prepared in accordance with generally
accepted accounting principles have been condensed or omitted as allowed by such
rules and regulations, and the Company believes that the disclosures are
adequate to make the information presented not misleading. It is suggested that
these financial statements be read in conjunction with the January 31, 2004
audited financial statements and the accompanying notes thereto contained in the
Annual Report on Form 10-KSB filed with the Securities and Exchange Commission.
While management believes the procedures followed in preparing these financial
statements are reasonable, the accuracy of the amounts are in some respects
dependent upon the facts that will exist, and procedures that will be
accomplished by the Company later in the year. The results of operations for the
interim periods are not necessarily indicative of the results of operations for
the full year. In management's opinion all adjustments necessary for a fair
presentation of the Company's financial statements are reflected in the interim
periods included.

Amounts shown for January 31, 2004 were taken from the audited financial
statements of that date.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION AND DESCRIPTION OF BUSINESS

The Company was incorporated in the State of Colorado on April 7, 2000 as
Relevant Links, Inc. The Company is in the development stage and has had no
significant operations.

On April 29, 2002, the Company entered into an Agreement and Plan of
Reorganization between itself and Direct Response Financial Services, Inc., a
Delaware corporation (DEL), and changed its focus to the development of
financial services for the direct response industry. Because the surviving
shareholders are those of the subsidiary, the Company has accounted for the
acquisition as a reverse acquisition, which is a capital transaction and not a
business combination. Accordingly, the consolidated statements include only the
results of operations of DEL from the date of acquisition, and comparative
financial statements presented are those of the subsidiary, DEL. Because the
subsidiary had been formed on April 24, 2002, no financial information is
presented before that date.

On May 16, 2002, the Company participated in forming Direct Card Services, LLC
(DCS) for the purpose of facilitating the Company's bankcard processing
business. Under the terms of the LLC agreement, the Company has a 50% interest.

In June of 2002, the company changed its name to Direct Response Financial
Services, Inc.

The Company provides marketing and financial products and services to merchants.


DEVELOPMENT STAGE COMPANY

Based upon the Company's business plan, it is a development stage enterprise.
Accordingly, the Company presents its financial statements in conformity with
the accounting principles generally accepted in the United States of America
that apply in establishing operating enterprises. As a development stage
enterprise, the Company discloses the deficit accumulated during the development
stage and the cumulative statements of operations and cash flows from inception
to the current balance sheet date.

BASIS OF CONSOLIDATION

The accompanying consolidated financial statements include the Company and its'
wholly owned and controlled subsidiaries. All inter-company accounts have been
eliminated in the consolidation.

The Company considers its 50% interest in DCS to be a controlling interest
because, as sole managing member, it has management control in addition to its
profit interest. Because DCS has a deficit equity position at period end, no
minority interest has been recorded.

RECLASSIFICATIONS

Certain reclassifications have been made to previously reported statements to
conform to the Company's current financial statement presentation.

                                       F-6
<PAGE>

NOTE 3 - STOCK TRANSACTIONS

In accordance with the addendum to the Company's convertible debenture and
warrant to purchase common stock the Company issued 2,705,227 shares of stock to
the holder of the debenture and converted $5,000 of the debenture to common
stock at the average of $.16 per share. In addition the debenture holder
advanced the Company $100,000 against future conversions.

During the second fiscal quarter the Company issued 975,000 shares of common
stock, valued at $189,500 ($.19 per share) based on market price on the
transaction date, for services, including $10,000 that was recorded as prepaid
expense.

During the third fiscal quarter the Company issued 1,772,500 shares of stock
valued at $107,350 ($.06 per share) and 250,000 valued at $7,500 ($.04 per
share) based on market price for services. The Company issued an additional
662,846 shares of stock for $64,000 ($.10 per share) based on market price
including $2,000 that was recorded as prepaid expense to the debenture holder.
The Company issued 180,000 shares of common stock, valued at $7,200 ($.04 per
share) based on market price on the transaction date, for services.

                                       F-7

<PAGE>

ITEM 2. MANAGEMENT DISCUSSION AND ANALYSIS

The following discussion of our financial condition and results of our
operations should be read in conjunction with the Financial Statements and Notes
thereto. Our fiscal year ends January 31. This document contains certain
forward-looking statements including, among others, anticipated trends in our
financial condition and results of operations and our business strategy. (See
"Factors Which May Affect Future Results"). These forward-looking statements are
based largely on our current expectations and are subject to a number of risks
and uncertainties. Actual results could differ materially from these
forward-looking statements. Important factors to consider in evaluating such
forward-looking statements include (i) changes in external factors or in our
internal budgeting process which might impact trends in our results of
operations; (ii) unanticipated working capital or other cash requirements; (iii)
changes in our business strategy or an inability to execute our strategy due to
unanticipated changes in the industries in which we operate; and (iv) various
competitive market factors that may prevent us from competing successfully in
the marketplace.

During the previous fiscal quarter to date, we have initiated the following
actions and strategies with regards to the on-going advancement of our business
opportunities:

         o ROI Media Services, Inc. - The Company, through its subsidiary Direct
Card Services, LLC, continues with its contractual relationship with ROI Media
Services, Inc. Pursuant to this agreement the parties have entered into
agreements with radio networks (as discussed below) and are continuing their
pursuit of additional radio networks and media outlets for the distribution of
debit cards and related products and services. Under the terms of the agreement
with ROI, Direct Card Services is to advance all monies for debit card programs
in exchange for a priority of repayment for advances made and for a 50% share of
all net profits from debit card sales, transaction income and other income from
related products and services. As part of the agreement ROI, at its cost and
subject to reimbursement, is to identify and negotiate with radio media
providers to partner with ROI and DCS for the offer of debit cards.

As a result of the agreement between ROI and DCS, Emmis Communications
Corporation (NasdaqNM:EMMS) and Spanish Broadcasting System (Nasdaq:SBSA)
entered into agreements with DCS and ROI for the joint offering of debit cards.
Each radio network has agreed to provide significant media to promote the
respective debit card program. Each contract provides for a three year
commitment to the debit card program. ROI and DCS continue to solicit radio
media partners for the sale of the Company's debit cards and other financial
products. DCS and ROI are continuing to locate and pursue business partners to
provide loading stations for the debit cards where consumers can load the debit
cards with funds.

         o Optimum Pay USA, Inc.- In addition to its pre-existing relationship
as a 2% owner of all outstanding equity in Optimum Pay USA, Inc. the Company,
through its subsidiary Direct Card Services, LLC, continues to operate under
several agreements with OP for the issuance and approval of debit card programs.
These agreements include three existing card programs - (1) the DCS Personal
Advantage Media Card; (2) the La Raza Personal Advantage Media Card; and (3) the
La Vida Buena Card. Under each of these agreements, the Company is committed to
purchase a minimum order of 5,000 cards/units. To date, the Company has paid a
total of $150,500 against these minimum orders, leaving the approximate balances
due under each account as follows: DCS Personal Advantage Media Card - $55,000;
La Raza Personal Advantage Media Card- $54,000; and La Vida Buena Card -
$35,500. Of these amounts, a total of $60,000 is to be held by Optimum Pay in
depository and reserve accounts for the Company's benefit.

All cards are networked through MasterCard. Further, DCS has been approved as an
independent sales organization of MasterCard as part of the bank approval
process for the above card programs. In addition, the Company contracted with
Optimum Pay for the delivery and installation of its Internet financial site
called www.globalmoneyonline.com. OP provides the interface with the issuing
bank and the processor for the Company's debit card programs. OP also manages
the data from all card programs as well as provides some form of customer
service for card customers. Additionally, OP operates and maintains the
technology infrastructure for www.globalmoneyonline.com.

As it continues to grow, the Company will need additional capital. In the past,
capital needs were met through cash advances by third party investors and
through loans by interested shareholders. In order for the Company to sustain
its projected growth and to achieve its current business model the Company will
require significant capital either through equity investment or through loans.

CAPITAL RAISING ACTIVITIES

We have engaged in the following financing activities and require additional
capital to expand operations to a level where revenues sufficient to sustain
operations can be generated.

PRIVATE SALE OF CONVERTIBLE DEBENTURE

In January 2003, as amended on May 19, 2003, we signed a Securities Purchase
Agreement with La Jolla Cove Investors, Inc. for the sale of a $150,000 8%
convertible debenture and non-detachable warrant to purchase up to 1,500,000
shares of our common stock. The debenture bears interest at 8%, matures two
years from the date of issuance and is convertible into shares of our common
stock. The number of common shares into which this debenture may be converted is
equal to the dollar amount of the debenture being converted multiplied by
eleven, minus the product of the conversion price, multiplied by ten times the
dollar amount of the debenture being converted, divided by the conversion price.
The conversion price is equal to the lesser of: (i) $1.00 or (ii) 80% of the
average of the five lowest volume weighted average prices during the 20 calendar
days prior to the conversion date. The full principal amount of the convertible
debentures are due upon default under the terms of convertible debentures. See
the Selling Stockholder section for a Sample Debenture Conversion Calculation.


<PAGE>

On or about February 19, 2004, the Company and La Jolla Cove Investors entered
into an Addendum to the debenture which provided that upon effectiveness of the
Company's SB-2 Registration Statement (which was declared effective as of
February 19, 2004), La Jolla would immediately effect a $2,500 conversion of the
debenture and $25,000 warrant exercise, along with providing a $150,000
pre-payment to the Company against future warrant conversions.

On March 23, 2004, the Company and La Jolla entered into another Addendum to the
debenture which provided the following:

         o For a period of 60 days from the Addendum La Jolla would convert no
more than $2,200 of the debenture and related Warrants per calendar week, on a
cumulative basis

         o Beginning from the 61st day from the Addendum the 10% monthly maximum
conversion amount shall be 20% if the volume weighted average price is above
$0.63

         o The maturity date of the debenture is extended to January 9, 2006,
and the expiration date of the non-detachable warrant is extended to January 9,
2007

         o If a conversion election is made by La Jolla on a date when the
volume weighted average price is below $0.63, and such conversion includes a
warrant exercise not involving La Jolla's pre-paid warrant credit balance with
the Company, the Company shall have the right to prepay that portion of the
debenture that La Jolla elected to convert at 150% of such amount.

On June 24, 2004, the Company and La Jolla entered into another Addendum to the
debenture which provided that La Jolla would provide a $60,000 pre-payment to
the Company against future warrant conversions in exchange for the Company
delivering 2,000,000 shares of stock pursuant to the Company's February 19,
2004, SB-2 Registration Statement to be held by La Jolla in anticipation of
future debenture conversions and warrant exercise by La Jolla.

On or about November 9, 2004, the Company and La Jolla Cove Investors entered
into an Addendum to the debenture which provided that upon effectiveness of the
Company's SB-2 Registration Statement, La Jolla would immediately provide a
$150,000 pre-payment to the Company against future warrant conversions.
Additionally, La Jolla agreed that its sales of Company shares would be limited
to no more than 18% of the daily volume of the shares on any given date.
Further, under the Addendum the Company has the right to pre-purchase debenture
conversion shares directly from La Jolla.

To date, La Jolla has converted $23,500 of the debenture, leaving a debenture
balance of $126,500. There are currently three sets of warrant pre-payment
balances with La Jolla: (1) the original warrant pre-payment balance is
currently at $70,000; (2) the June 29, 2004, addendum warrant pre-payment
balance is currently at $30,000; and (3) the November 9, 2004, addendum warrant
pre-payment balance is currently at $150,000.

To date, La Jolla has been issued 3,332,649 shares and La Jolla currently holds
in trust 439,547 of the 2,000,000 shares delivered to La Jolla under the June
29, 2004, addendum.

PRIVATE SALE OF STOCK

During the quarter, no private sales of stock took place.

ONGOING REQUIREMENTS

We will have to secure additional capital to meet our ongoing requirements and
to meet our stated objectives throughout the 2004 fiscal year. We are
identifying potential investors in conjunction with our current finance
partners, and will seek to secure new investment banking partners on an ongoing
basis. Of course, sources of capital and the cost of capital are subject to
prevailing and general market conditions. Moreover, any terms and conditions
related to such investment or loan are contingent upon satisfactory terms and
conditions for the Company. Based on current market conditions and given our
success in raising private financing in the past, we expect that we will be able
to complete financings as required for growth and operations. We are continuing
to review all opportunities for both long-term equity programs as well as debt
financing. Any significant capital expenses or increases in operating costs will
be dependent upon our ability to raise additional capital, debt financing or
generate revenue from sales of our products or services.


ITEM 3. CONTROLS AND PROCEDURES

(A) EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

As of October 31, 2004, we carried out an evaluation, under the supervision and
with the participation of our Chief Executive Officer and Chief Financial
Officer, of the effectiveness of the design and operation of our disclosure
controls and procedures. Based on this evaluation, our Chief Executive Officer
and Chief Financial Officer concluded that our disclosure controls and
procedures are effective in timely alerting them to material information
required to be included in our periodic reports that are filed with the
Securities and Exchange Commission. It should be noted that the design of any

<PAGE>

system of controls is based in part upon certain assumptions about the
likelihood of future events, and there can be no assurance that any design will
succeed in achieving its stated goals under all potential future conditions,
regardless of how remote. In addition, we reviewed our internal controls, and
there have been no significant changes in our internal controls or in other
factors that could significantly affect those controls subsequent to the date of
their last evaluation.

(B) CHANGES IN INTERNAL CONTROLS

There were no significant changes in the Company's internal controls or in other
factors that could significantly affect these controls during the quarter
covered by this Report or from the end of the reporting period to the date of
this Form 10-QSB.


                                     PART II

                                OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

Direct Response Financial Services, Inc. has never been in bankruptcy,
receivership or any similar legal proceeding, and is not subject to any pending
legal proceedings. Direct Response Financial Services, Inc. is not aware of any
threatened legal proceedings. The foregoing is also true, to the knowledge of
the Company, with respect to each officer, director and control shareholder as
well as any entity owned by any officer, director and control shareholder.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 5. OTHER INFORMATION

None

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

REPORTS ON FORM 8-K

None during this reporting period.

EXHIBITS



10.1  Addendum to Convertible Debenture and Warrant to Purchase Common
      Stock(incorporated by reference from Form SB-2 filed on November 12,
      2004).

31.1  Certification by Chief Executive Officer and Chief Financial Officer
      pursuant to Sarbanes-Oxley Section 302: Provided Herewith

32.1  Certification by Chief Executive Officer and Chief Financial Officer
      pursuant to 18 U.S. C. Section 1350: Provided Herewith


<PAGE>

                                   SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

DIRECT RESPONSE FINANCIAL SERVICES, INC.





By:    /s/ Ted Kozub
       ----------------------------
Name:  Ted Kozub
Title: Chief Executive Officer and
       Chief Financial Officer
Date:  December 15, 2004