EXHIBIT 99.1

CONTACT: Darin Myman, BigString Corporation, 732-741-2840, darin@bigstring.com
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         Howard Greene or Amy Trotta, Greene Inc., 516-825-0400,
         greenepr@aol.com;
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FOR IMMEDIATE RELEASE


           ROBERT DeMEULEMEESTER NAMED EXECUTIVE VICE PRESIDENT, CHIEF
            FINANCIAL OFFICER AND TREASURER OF BIGSTRING CORPORATION

         RED BANK, NJ - BigString Corporation (OTC: BB-BSGC) announced today
that Robert DeMeulemeester has been named the corporation's new Executive Vice
President, Chief Financial Officer and Treasurer. "As we continue to grow and
expand our operations, Bob's experience, talent and skill will allow him to
contribute immediately to such growth and expansion, as he will serve a
significant role in our financial reporting, operations and business strategy,"
said Darin Myman, President and CEO of BigString. Mr. DeMeulemeester replaces
Todd Ross who will remain on the corporation's board of directors.

         Prior to joining BigString, Mr. DeMeulemeester served as managing
director and treasurer of Securities Industry Automation Corporation (SIAC), a
New York based provider of automated information and communication systems that
supports the NYSE Group, the American Stock Exchange and related affiliates.
Prior to serving as managing director and treasurer of SIAC, Mr. DeMeulemeester
served as managing director, CFO and controller of Sector, Inc., a New York
based provider of connectivity solutions, managed services and market data
content for the financial services industry. Mr. DeMeulemeester also brings with
him experience from his previous employment at Honeywell International Inc.,
located in Teterboro, NJ, Pacific Bell, located in San Francisco, CA, and
Accenture, located in New York, NY.

         "A driving factor behind my decision to accept the positions of
Executive Vice President, Chief Financial Officer and Treasurer of BigString
Corporation is the tremendous level of enthusiasm and energy at BigString and
the potential for its products," said Mr. DeMeulemeester. "I look forward to
contributing towards the future successes of the corporation."

         Mr. DeMeulemeester earned his MBA at Columbia University School of
Business and his BS, magna cum laude, at Lehigh University.

         BigString Corporation, owner and operator of BigString.com, is a
provider of user-controllable email services. In addition to permitting users to
send recallable, erasable and self-destructing emails, BigString's
patent-pending technology allows emails and pictures to be rendered
non-printable or non-savable. This can be done before or after the recipient
reads it, no matter what Internet service provider is being used. BigString
Interactive, Inc., a wholly-owned subsidiary of BigString Corporation, operates
an interactive entertainment portal that contains live streaming audio and video
programming that can be controlled by the Internet audience.


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         Statements about the future expectations of BigString Corporation, and
all other statements in this press release other than historical facts, are
"forward looking statements" within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended, and as that term is defined in the Private Securities Litigation
Reform Act of 1995. BigString Corporation intends that such forward-looking
statements shall be subject to the safe harbors created thereby. Since these
statements involve certain risks and uncertainties and are subject to change at
any time, BigString Corporation's actual results could differ materially from
expected results.


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