<PAGE>

                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 10-QSB


[X]      QUARTERLY  REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
         ACT OF 1934 For the quarterly period ended: October 31, 2003

[ ]      TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
         ACT OF 1934 For the transition period ended


                        Commission file number 333-52268


                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                    ----------------------------------------
           (Exact name of small business as specified in its charter)



                                    Colorado
                        (State or other jurisdiction of
                         incorporation or organization)



                                   84-1547578
                        (IRS Employer Identification #)


                              2899 Agoura Road #115
                               Westlake, CA 91361
                                 (250) 497-6072

                    (Address of principal executive offices)


                                 (250) 487-7008
                               (Telephone Number)



     (Former name, former address, and former fiscal year, if changed since
                                  last report)



The number of shares outstanding of each of the issuer's classes of common
equity, as of the last practicable date: Common Stock 19,806,834 as of October
31, 2003



Transitional Small Business Disclosure Format: [ X ] YES [ ] NO




<PAGE>



Direct Response Financial Services, Inc.

Quarterly Report

                                Table of Contents


FINANCIAL INFORMATION
ITEM 1 - FINANCIAL STATEMENTS AND NOTES                                   3
ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION     11
ITEM 3 - CONTROLS AND PROCEDURES                                         11
OTHER INFORMATION
ITEM 1 - LEGAL PROCEEDINGS                                               11
ITEM 2 - CHANGES IN SECURITIES AND USE OF PROCEEDS                       12
ITEM 3 - DEFAULTS UPON SENIOR SECURITIES                                 12
ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS             12
ITEM 5 - OTHER INFORMATION                                               12
ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K                                12
SIGNATURES                                                               13



                                       II


<PAGE>



Direct Response Financial Services, Inc.

Quarterly Report

                          INDEX TO FINANCIAL STATEMENTS

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.

                    CONSOLIDATED INTERIM FINANCIAL STATEMENTS

                                October 31, 2003


                                                                         Page
Consolidated Financial Statements:
Consolidated Balance Sheets                                                4
Consolidated Statements of Operations                                      5
Consolidated Statements of Cash Flows                                      6
Notes to Consolidated Financial Statements                                 7


                                        3


<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                           CONSOLIDATED BALANCE SHEETS

                                     ASSETS
<TABLE>
<CAPTION>
                                                                     October 31,       January 31,
                                                                         2003             2003
                                                                     (Unaudited)        (Note 1)
                                                                     -----------       -----------
<S>                                                                  <C>               <C>
CURRENT ASSETS
    Cash                                                             $       105       $     4,392
    Deposit                                                               35,000            50,000
    Prepaid Expense                                                      210,975                --
                                                                     -----------       -----------
           Total current assets                                          246,080            54,392

PROPERTY AND EQUIPMENT
    Net of $335 depreciation at October 31, 2003                           1,898             2,233

OTHER ASSETS
    Investments                                                          240,000                --
                                                                     -----------       -----------

           Total assets                                              $   487,978       $    56,625
                                                                     ===========       ===========

                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

CURRENT LIABILITIES
    Accounts payable and accrued expenses                            $    26,812       $    18,612
    Accounts payable, related parties                                    195,487           129,037
    Accrued interest payable                                              15,093             1,152
    Advances from stockholders                                           370,292            10,240
    Note payable (current)                                                14,825                --
    Debentures payable                                                   150,000           150,000
                                                                     -----------       -----------
           Total current liabilities                                     772,509           309,041
                                                                     -----------       -----------

           Total liabilities                                             772,509           309,041

Commitments and contingencies                                                 --                --

STOCKHOLDERS' EQUITY (DEFICIT)
    Common stock - authorized 100,000,000 shares, no par
      value, 19,306,834 and 18,057,500 shares issued and
      outstanding at October 31, 2003 and January 31, 2003             2,015,230         1,104,450
    Accumulated (deficit)                                               (354,950)         (354,950)
    (Deficit) accumulated during the development stage                (1,944,811)       (1,001,916)
                                                                     -----------       -----------
           Total stockholders' equity (deficit)                         (284,531)         (252,416)
                                                                     -----------       -----------

           Total liabilities and stockholders' equity (deficit)      $   487,978       $    56,625
                                                                     ===========       ===========
</TABLE>

        The accompanying notes are an integral part of these statements.

                                       4
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                             April 24,
                                                         Nine               Nine               2002
                                                        Months             Months           (inception)
                                                        Ending             Ending            through
                                                      October 31,        October 31,        October 31,
                                                         2003               2002               2003
                                                     ------------       ------------       ------------
<S>                                                  <C>                <C>                <C>
Revenues                                             $      1,003       $         --       $      1,222
Cost of sales                                                 748                 --                969
                                                     ------------       ------------       ------------
    Gross Profit                                              255                 --                253

Costs and Expenses:
    Consulting expense                                    766,240                 --          1,596,830
    Professional fees                                      55,780             45,993            162,069
    Advertising and marketing                              11,883                 --             28,029
    Website development                                        --              7,500                 --
    General and administrative                             73,473             10,088            104,354
    Rent                                                   18,000                 --             34,856
                                                     ------------       ------------       ------------
         Total                                            925,376             63,581         (1,926,138)

Earnings (loss) from operations                          (925,121)           (63,581)        (1,925,885)

Interest income                                                --                 55                 --
Interest expense                                          (17,774)                --            (18,926)
                                                     ------------       ------------       ------------

Discontinued Operations
    (Loss) from discontinued operations                        --            (63,812)                --
    Gain on disposal of discontinued operations                --             82,242                 --
                                                     ------------       ------------       ------------
Net (loss)                                           $   (942,895)           (45,096)      $ (1,944,811)
                                                     ============       ============       ============

(Loss) per share                                     $       (.05)      $        nil       $       (.11)
                                                     ============       ============       ============


Weighted average shares outstanding                    18,500,434         22,988,889         17,720,241
                                                     ============       ============       ============
</TABLE>

        The accompanying notes are an integral part of these statements.

                                       5
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                                            Three              Three
                                            Months             Months
                                            Ending             Ending
                                          October 31,        October 31,
                                              2003              2002
                                         ------------       ------------
Revenues                                 $        101       $         --
Cost of sales                                     219                 --
                                         ------------       ------------
    Gross Profit                                 (118)                --

Costs and Expenses:
    Consulting expense                        137,641                 --
    Professional fees                          13,281             23,990
    Advertising and marketing                      --                 --
    Website development                            --
    General and administrative                 55,031              1,822
    Rent                                        6,000                 --
                                         ------------       ------------
         Total                                211,953             25,812

Earnings (loss) from operations              (212,071)           (25,812)

Interest income                                    --                 --
Interest expense                               (9,469)                --
                                         ------------       ------------

Net (loss)                               $   (221,540)      $    (25,812)
                                         ============       ============

(Loss) per share                         $       (.01)      $        Nil
                                         ============       ============


Weighted average shares outstanding        18,931,834         16,737,500
                                         ============       ============

        The accompanying notes are an integral part of these statements.

                                       6
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                                   April 24,
                                                                 Nine              Nine              2002
                                                                Months            Months           (inception)
                                                                Ending            Ending            through
                                                              October 31,       October 31,       October 31,
                                                                 2003               2002              2003
                                                              -----------       -----------       -----------
<S>                                                           <C>               <C>               <C>
Cash flows from operating activities:
  Net (loss)                                                  $  (942,895)      $   (45,096)      $(1,944,811)
  Adjustments to reconcile net loss to net cash
   used in operating activities:
    Depreciation                                                      335            15,872               335
    Expenses paid by issuing common stock                         910,780                --         1,635,280
    Gain on disposal of discontinued operations                        --           (82,242)               --
  Net change in operating assets and liabilities:
    Prepaid expenses                                             (195,975)               --          (195,975)
    Accounts payable and accrued liabilities                       88,591            52,541           237,392
                                                              -----------       -----------       -----------
Net cash (used) by operating activities                          (139,164)          (58,925)         (267,779)

Cash flows from (used by) investing activities:
  Purchase of property and equipment                                   --            (2,025)           (2,233)
  Cash disbursed in disposal of discontinued  operations               --            (4,536)               --
                                                              -----------       -----------       -----------
Net cash (used) by investing activities                                --            (6,561)           (2,233)

Cash flows from financing activities:
  Proceeds from loans payable - related parties                   134,877            11,040           145,117
  Proceeds from issuance of common stock                               --              (250)           25,000
  Repayment of debt                                                    --            (7,000)               --
  Proceeds from debenture                                              --                --           100,000
                                                              -----------       -----------       -----------
Net cash provided by financing activities                         134,877            (3,790)          270,117
                                                              -----------       -----------       -----------

Net increase (decrease) in cash                                    (4,287)          (61,696)              105
Cash at beginning of period                                         4,392            61,696                --
                                                              -----------       -----------       -----------
Cash at end of period                                                 105                --               105
                                                              ===========       ===========       ===========

Supplemental disclosure of cash flow information:
Noncash transactions:
    Note payable issued for acquisition of  investments           240,000                --           240,000

Cash paid during the period for:
   Interest                                                   $        --       $        --       $        --
   Income taxes                                               $        --       $        --       $        --
</TABLE>

        The accompanying notes are an integral part of these statements.

                                       7

<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

NOTE 1 - FINANCIAL STATEMENTS

The accompanying  consolidated  financial  statements  included herein have been
prepared by Direct Response Financial Services,  Inc. without audit, pursuant to
the  rules  and  regulations  of the  Securities  and  Exchange  Commission  for
reporting on Form 10-QSB.  Certain  information and footnote disclosure normally
included in the  financial  statements  prepared in  accordance  with  generally
accepted accounting principles have been condensed or omitted as allowed by such
rules  and  regulations,  and the  Company  believes  that the  disclosures  are
adequate to make the information presented not misleading.  It is suggested that
these  financial  statements  be read in  conjunction  with the January 31, 2003
audited financial statements and the accompanying notes thereto contained in the
Annual Report on Form 10-KSB filed with the Securities and Exchange  Commission.
While management  believes the procedures  followed in preparing these financial
statements  are  reasonable,  the  accuracy of the amounts are in some  respects
dependent  upon  the  facts  that  will  exist,  and  procedures  that  will  be
accomplished by the Company later in the year. The results of operations for the
interim periods are not necessarily  indicative of the results of operations for
the full year.  In  management's  opinion all  adjustments  necessary for a fair
presentation of the Company's financial  statements are reflected in the interim
periods included.

Amounts  shown for  January  31,  2003 were  taken  from the  audited  financial
statements of that date.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION AND DESCRIPTION OF BUSINESS

The  Company  was  incorporated  in the  State of  Colorado  on April 7, 2000 as
Relevant  Links,  Inc.  The Company is in the  development  stage and has had no
significant operations.

On  April  29,  2002,  the  Company  entered  into  an  Agreement  and  Plan  of
Reorganization  between itself and Direct Response Financial  Services,  Inc., a
Delaware  corporation  (DEL),  and  changed  its  focus  to the  development  of
financial  services  for the direct  response  industry.  Because the  surviving
shareholders  are those of the  subsidiary,  the Company has  accounted  for the
acquisition as a reverse  acquisition,  which is a capital transaction and not a
business combination.  Accordingly, the consolidated statements include only the
results  of  operations  of DEL from the date of  acquisition,  and  comparative
financial  statements  presented are those of the subsidiary,  DEL.  Because the
subsidiary  had been  formed on April 24,  2002,  no  financial  information  is
presented before that date.

On May 16, 2002, the Company  participated in forming Direct Card Services,  LLC
(DCS)  for  the  purpose  of  facilitating  the  Company's  bankcard  processing
business. Under the terms of the LLC agreement, the Company has a 50% interest.

In June of 2002,  the  company  changed  its name to Direct  Response  Financial
Services,  Inc.

                                       8
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

The Company provides marketing and financial products and services to merchants.

DEVELOPMENT STAGE COMPANY

The Company is in the development  stage and has had no significant  operations.
Prior to April 24, 2002, the Company was in a development  stage relating to its
internet  portal  operations.  Subsequent to that date,  the Company is in a new
development  stage  relating  to  the  development  of  its  financial  services
business.

BASIS OF CONSOLIDATION

The accompanying  consolidated financial statements include the Company and its'
wholly owned and controlled  subsidiaries.  All inter-company accounts have been
eliminated in the consolidation.

The  Company  considers  its 50%  interest in DCS to be a  controlling  interest
because of control factors in addition to its profit interest. Because DCS has a
deficit equity position at period end, no minority interest has been recorded.

RECLASSIFICATIONS

Certain  reclassifications  have been made to previously  reported statements to
conform to the Company's current financial statement.

NOTE 3 - STOCK TRANSACTIONS

In March and April of 2003, the Company issued 749,334 shares of common stock in
payment of services.  The shares were valued at estimated fair value of $403,280
(weighted  average $.54 per share) based on quoted  market prices on the date of
the transactions.

Included  in the  shares  issued  above  were  400,000  shares  issued to former
officers and directors, valued at $276,000.

In  September  of 2003,  the Company  issued  500,000  shares of common stock to
officers in payment of services to be received over a one-year period. The stock
was recorded at estimated  fair value of $507,500  based on market price at date
of issue.  Of the total value,  $188,958 was used to reduce  expense  accrued in
prior  periods,  $126,875 was expensed in the current  period,  and $191,667 was
recorded as prepaid expense to be amortized in future periods.

NOTE 4 - INVESTMENTS

During  July 2003,  the  Company  invested  $200,000  in Optimum  Pay USA,  Inc.
("Optimum").  Optimum develops electronic payment systems.  Optimum Pay, Inc. is
privately held company with  headquarters  in Irvine,  California and offices in
Covington,  Kentucky.  The company  exchanged an unsecured  promissory note to a
shareholder  of the company in exchange  for 2.5 shares of Series A  Convertible
Preferred  Stock of Optimum,  which  represents  approximately  two percent (2%)

                                       9
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

ownership of Optimum  Pay,  Inc.  The  promissory  note is due July 31, 2005 and
bears  interest of three percent (3%). The investment is accounted for using the
cost method.

During  the  current  year,  the  Company   invested  $40,000  in  International
Settlement  Corporation ("ISC").  ISC is a private company  headquartered in Las
Vegas,  Nevada,  and is an electronic  payment solutions  provider.  The Company
purchased  80,000  common  shares of ISC,  which  represents  approximately  one
percent (1%)  interest in ISC. The  investment  is accounted  for using the cost
method.


                                       10
<PAGE>



Item 2.  Plan of Operations

This statement may include projections of future results and "forward looking
statements" as that term is defined in Section 27A of the Securities Act of 1933
as amended (the "Securities Act"), and Section 21E of the Securities Exchange
Act of 1934 as amended (the "Exchange Act"). All statements that are included in
this Quarterly Report, other than statements of historical fact, are forward
looking statements. Although management believes that the expectations reflected
in these forward looking statements are reasonable, it can give no assurance
that such expectations will prove to have been correct.


Plan of Operations

Direct Response  Financial  Services,  Inc. is currently traded on the NASD Over
the Counter  Bulletin Board under the symbol "DRFL".  Direct Response  Financial
Services,  Inc.  began  trading on the Berlin  Exchange  under the ticker symbol
"DFS" on  December  3,  2002.  The  trading  number is 804239.  Direct  Response
Financial Services, Inc. is not traded on any other exchange at this time.

The Company is in the development stage and has had no significant operations.
Prior to April 29, 2002, the Company was in a development stage relating to its
internet portal operations. Subsequent to that date, the Company is in a new
development stage relating to the development of its financial services
business.

On May 16, 2002, the Company entered into an agreement to form Direct Card
Services, LLC, a Delaware limited liability company, for the purpose of
marketing debit and credit card processing services.

Direct Card Services, LLC, partially owned by DRFL, began offering
card-processing services for business merchants on October 10, 2002 and has had
no significant sales to date.

During July 2003, the Company invested $200,000 in Optimum Pay USA, Inc.
("Optimum"). Optimum develops electronic payment systems. Optimum Pay, Inc. is
privately held company with headquarters in Irvine, California and offices in
Covington, Kentucky.. The company exchanged an unsecured promissory note to a
shareholder of the company in exchange for 2.5 shares of Series A Convertible
Preferred Stock of Optimum, which represents approximately two percent (2%)
ownership of Optimum Pay, Inc. The promissory note is due July 31, 2005 and
bears interest of three percent (3%).

During July 2003, the Company invested $20,000 in International Settlement
Corporation ("ISC"). ISC is a private company headquartered in Las Vegas,
Nevada, and is an electronic payment solutions provider. The Company purchased
40,000 common shares of ISC, which represents approximately one percent (1%)
interest in ISC.

Direct Response Financial Services, Inc. currently has limited operations and is
reliant on contributions from officers and shareholders. Liquidity demands have
been met through cash advances and financing activities. No formal agreements
between any officer or shareholder and the company currently exist to continue
funding operations. The company requires additional capital to expand operations
to a level where revenues sufficient to sustain operations can be generated.

Contingent upon the availability of additional capital to expand operations, the
company will market its Credit Card processing and related services in an effort
to develop some significant level of revenue to sustain operations.


                                       11
<PAGE>


Item 3. Controls and Procedures

(a)      Evaluation of Disclosure Controls and Procedures


         As of October 31, 2003, we carried out an evaluation, under the
         supervision and with the participation of our Chief Executive Officer
         and Chief Financial Officer, of the effectiveness of the design and
         operation of our disclosure controls and procedures. Based on this
         evaluation, our Chief Executive Officer and Chief Financial Officer
         concluded that our disclosure controls and procedures are effective in
         timely alerting them to material information required to be included in
         our periodic reports that are filed with the Securities and Exchange
         Commission. It should be noted that the design of any system of
         controls is based in part upon certain assumptions about the likelihood
         of future events, and there can be no assurance that any design will
         succeed in achieving its stated goals under all potential future
         conditions, regardless of how remote. In addition, we reviewed our
         internal controls, and there have been no significant changes in our
         internal controls or in other factors that could significantly affect
         those controls subsequent to the date of their last valuation.


(b)      Changes in Internal Controls

         There were no significant changes in the Company's internal controls or
         in other factors that could significantly affect these controls during
         the quarter covered by this Report or from the end of the reporting
         period to the date of this Form 10-QSB.


                                       12
<PAGE>


                                     PART II

                                OTHER INFORMATION

Item 1. Legal Proceedings

Direct Response Financial Services, Inc. has never been in bankruptcy,
receivership or any similar legal proceeding, and is not subject to any pending
legal proceedings. Direct Response Financial Services is not aware of any
threatened legal proceedings. The foregoing is also true, to the knowledge of
the company, with respect to each officer, director and control shareholder as
well as any entity owned by any officer, director and control shareholder.

Item 2. Changes in Securities and Use of Proceeds

In March and April of 2003, the Company issued 749,334 shares of common stock in
payment of services. The shares were valued at estimated fair value of $403,280
(weighted average $.54 per share) based on quoted market prices on the date of
the transactions.

Included in the shares issued above were 400,000 shares issued to former
officers and directors, valued at $276,000.

In September 2003, we issued 500,000 shares of common stock to officers in
payment of services to be received over a one-year period. The stock was
recorded at estimated fair value of $507,500.


Item 3. Defaults Upon Senior Securities
None
Item 4. Submission of Matters to a Vote of Security Holders
None
Item 5. Other Information
None


Item 6. Exhibits and Reports on Form 8-K

Reports on Form 8-K

None during this reporting period.

Exhibits

<TABLE>
<CAPTION>
<S>      <C>                                                                  <C>
31.1     Certification by Chief Executive Officer and
         Chief Financial Officer pursuant to Sarbanes-Oxley Section 302:      Provided Herewith

32.1     Certification by Chief Executive Officer and
         Chief Financial Officer pursuant to 18 U.S. C. Section 1350:         Provided Herewith

</TABLE>

                                       13

<PAGE>





                                   SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                     DIRECT RESPONSE FINANCIAL SERVICES, INC.

                     By: /s/Ted Kozub.
                     Name:  Ted Kozub
                     Title: Chief Executive Officer and Chief Financial Officer
                     Date:  December 15, 2003


                                       14