UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

  [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
                                     OF 1934

                  For the quarterly period ended: July 31, 2004

   [_] TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
                   ACT OF 1934 For the transition period ended

                        Commission file number 333-52268

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.

           (Exact name of small business as specified in its charter)

                                    COLORADO
                                    ---------
                         (State or other jurisdiction of
                         incorporation or organization)

                                   84-1547578
                                   ----------
                         (IRS Employer Identification #)

                              2899 AGOURA ROAD #115
                           WESTLAKE VILLAGE, CA 91361

                    (Address of principal executive offices)

                                  818-735-3726
                                  ------------
                               (Telephone Number)

        (Former name, former address, and former fiscal year, if changed
                               since last report)

The number of shares outstanding of each of the issuer's classes of common
equity, as of the last practicable date: Common Stock 26,313,166 as of September
20, 2004.

Transitional Small Business Disclosure Format: [X] YES [ ] NO

<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.

                                QUARTERLY REPORT

                                TABLE OF CONTENTS


FINANCIAL INFORMATION
ITEM 1 - FINANCIAL STATEMENTS AND NOTES                              F-1 - F-7
ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION        10
ITEM 3. - CONTROLS AND PROCEDURES                                           12

OTHER INFORMATION

ITEM 1. - LEGAL PROCEEDINGS                                                 13
ITEM 2. - CHANGES IN SECURITIES AND USE OF PROCEEDS                         13
ITEM 3. - DEFAULTS UPON SENIOR SECURITIES                                   13
ITEM 4. - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS               13
ITEM 5. - OTHER INFORMATION                                                 13
ITEM 6. - EXHIBITS AND REPORTS ON FORM 8-K                                  13
SIGNATURES                                                                  14


                                       II


<PAGE>

                          INDEX TO FINANCIAL STATEMENTS

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.

                    CONSOLIDATED INTERIM FINANCIAL STATEMENTS

                                  July 31, 2004



                                                                           Page
                                                                            ----

Consolidated Balance Sheets                                                 F-2

Consolidated Statements of Operations                                       F-3

Consolidated Statements of Cash Flows                                       F-4

Notes to Consolidated Financial Statements                                  F-5



                                      F-1
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                           CONSOLIDATED BALANCE SHEETS

                                     ASSETS

<TABLE>
<CAPTION>
                                                                     July 31,       January 31,
                                                                      2004             2004
                                                                   (Unaudited)       (Note 1)
                                                                   -----------     -----------
<S>                                                                <C>             <C>
CURRENT ASSETS
    Cash                                                           $     4,375     $       250
    Accounts Receivable                                                  8,133              --
    Inventory                                                           61,904          58,000
    Deposit                                                              8,650          25,000
    Prepaid Expense                                                     32,355          84,225
                                                                   -----------     -----------
           Total current assets                                        115,417         167,475

PROPERTY AND EQUIPMENT
    Net of $670 and $447 depreciation at April 30, 2004 and              1,563           1,786
    January 31, 2004
OTHER ASSETS
    Investments                                                        200,000         200,000
                                                                   -----------     -----------
           Total assets                                            $   316,980     $   369,261
                                                                   ===========     ===========

                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

CURRENT LIABILITIES
    Accounts payable and accrued expenses                          $   454,741     $   463,566
    Accrued interest payable                                            35,265          15,706
    Shareholder deposit                                                100,000              --
    Advances from stockholders, current portion                         10,000          33,067
                                                                   -----------     -----------
           Total current liabilities                                   600,006         512,339
                                                                   -----------     -----------
LONG TERM LIABILITIES
    Advances from stockholders, less current portion                   371,010         371,760
    Advances from related party                                          9,825          20,825
    Debenture payable                                                  130,500         150,000
                                                                   -----------     -----------
           Total liabilities                                         1,111,341       1,054,924

Commitments and contingencies                                               --              --

STOCKHOLDERS' EQUITY (DEFICIT)
    Common stock - authorized 100,000,000 shares, no par
      value, 23,916,320 and 19,472,834 shares issued and
      outstanding at July 31, 2004 and January 31, 2004              2,133,030       1,699,030
    (Deficit) accumulated during the development stage              (2,927,391)     (2,384,693)
                                                                   -----------     -----------
           Total stockholders' equity (deficit)                       (794,361)       (685,663)
                                                                   -----------     -----------
           Total liabilities and stockholders' equity (deficit)    $   316,980     $   369,261
                                                                   ===========     ===========
</TABLE>


                                      F-2
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                              April 24, 2002
                                          Six Months         Six Months         (inception)
                                        Ending July 31,     Ending July       through July 31,
                                             2004             31, 2003              2004
                                         ------------       ------------       ------------
<S>                                      <C>                <C>                <C>
Revenues                                 $      9,083       $        902       $     11,161
Cost of sales                                   4,073                529              5,042
                                         ------------       ------------       ------------
     Gross Profit                               5,010                373              6,119

Costs and Expenses:
     Consulting expense                       262,392            439,640          2,041,547
     Professional fees                        122,597             34,480            399,383
     Advertising and marketing                 15,768             11,939             48,176
     General and administrative               111,624             18,387            285,365
     Rent                                      12,000             12,000             52,856
                                         ------------       ------------       ------------
     Total                                    524,381            516,446          2,827,327

Earnings (loss) from operations              (519,371)          (516,073)        (2,821,208)

Interest income                                    --                 --                 --
Interest expense                              (23,328)            (8,305)           (45,835)
Loss on investment                                 --                 --            (60,000)
                                         ------------       ------------       ------------

Net (loss)                               $   (542,699)      $   (524,378)      $ (2,927,043)

(Loss) per share                         $       (.03)      $       (.03)      $       (.16)


Weighted average shares outstanding        20,458,720         18,353,167         18,868,635
</TABLE>



                                      F-3
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                     Three            Three
                                                     Months           Months
                                                     Ending           Ending
                                                    July 31,         July 31,
                                                      2004             2003
                                                  ------------     ------------

<S>                                               <C>              <C>
Revenues                                          $      8,820     $        902
Cost of sales                                            4,073              529
                                                  ------------     ------------
    Gross Profit                                         4,747              373

Costs and Expenses:
    Consulting expense                                 194,300           35,361
    Professional fees                                   37,379           27,770
    Advertising and marketing                           (3,323)           8,436
    General and administrative                          81,751           16,412
    Rent                                                 6,000            6,000
                                                  ------------     ------------
         Total                                         316,107           93,979

Earnings (loss) from operations                       (311,360)         (93,606)

Interest income                                             --               --
Interest expense                                        (8,047)          (5,305)
Loss on investment                                          --               --
                                                  ------------     ------------

Net (loss)                                        $   (319,407)    $    (98,911)
                                                  ============     ============

(Loss) per share                                  $       (.01)    $       (.01)
                                                  ============     ============


Weighted average shares outstanding                 21,306,764       18,353,167
                                                  ============     ============
</TABLE>



                                      F-4
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                          April 24,
                                                             Six              Six           2002
                                                            Months          Months       (inception)
                                                            Ending          Ending         through
                                                           July 31,        July 31,       July 31,
                                                             2004            2003           2004
                                                         -----------     -----------     -----------
<S>                                                      <C>             <C>             <C>
Cash flows from operating activities:
   Net (loss)                                            $  (542,699)    $  (524,378)    $(2,927,392)
   Non-cash items included in net (loss):
      Depreciation                                               223             223             670
      Expenses paid by issuing stock                         179,500         403,280       1,853,530
      Loss on investment                                          --              --          60,000
   Net change in operating assets and liabilities:
      Accounts receivable                                     (8,133)             --          (8,133)
      Prepaid expenses                                        78,220         (15,619)         18,995
      Inventory                                               (3,904)             --         (61,904)
      Accounts payable and accrued liabilities                10,734          55,439         490,006
                                                         -----------     -----------     -----------
Net cash (used) by operating activities                     (286,059)        (81,055)       (574,228)

Cash flows from investing activities:
   Purchase of investments                                        --              --        (260,000)
   Purchase of property and equipment                             --              --          (2,233)
                                                         -----------     -----------     -----------
Net cash (used) by investing activities                           --              --        (262,233)

Cash flows from financing activities:
   Repayment of loans --related parties                      (34,817)             --         (34,817)
   Proceeds from shareholder deposit                         100,000              --         100,000
   Proceeds from loans payable - related parties                  --          66,737         425,652
   Proceeds from issuance of common stock                    225,000              --         250,000
   Proceeds from debenture                                        --          10,000         100,000
                                                         -----------     -----------     -----------
Net cash provided by financing activities                    290,183          76,737         840,835
                                                         -----------     -----------     -----------
Net increase (decrease) in cash                                4,125          (4,318)          4,375
Cash at beginning of period                                      250           4,392              --
                                                         -----------     -----------     -----------
Cash at end of period                                    $     4,375              74           4,375
                                                         ===========     ===========     ===========

Supplemental disclosure of cash flow information:
Noncash transactions
   Note payable issued for acquisition of  investment             --              --         220,000
Cash paid during the period for:
   Interest                                              $        --     $        --     $        --
   Income taxes                                          $        --     $        --     $        --
</TABLE>


                                      F-5
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

NOTE 1 - FINANCIAL STATEMENTS

The accompanying  consolidated  financial  statements  included herein have been
prepared by Direct Response Financial Services,  Inc. without audit, pursuant to
the  rules  and  regulations  of the  Securities  and  Exchange  Commission  for
reporting on Form 10-QSB.  Certain  information and footnote disclosure normally
included in the  financial  statements  prepared in  accordance  with  generally
accepted accounting principles have been condensed or omitted as allowed by such
rules  and  regulations,  and the  Company  believes  that the  disclosures  are
adequate to make the information presented not misleading.  It is suggested that
these  financial  statements  be read in  conjunction  with the January 31, 2004
audited financial statements and the accompanying notes thereto contained in the
Annual Report on Form 10-KSB filed with the Securities and Exchange  Commission.
While management  believes the procedures  followed in preparing these financial
statements  are  reasonable,  the  accuracy of the amounts are in some  respects
dependent  upon  the  facts  that  will  exist,  and  procedures  that  will  be
accomplished by the Company later in the year. The results of operations for the
interim periods are not necessarily  indicative of the results of operations for
the full year.  In  management's  opinion all  adjustments  necessary for a fair
presentation of the Company's financial  statements are reflected in the interim
periods included.

Amounts  shown for  January  31,  2004 were  taken  from the  audited  financial
statements of that date.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION AND DESCRIPTION OF BUSINESS

The  Company  was  incorporated  in the  State of  Colorado  on April 7, 2000 as
Relevant  Links,  Inc.  The Company is in the  development  stage and has had no
significant operations.

On  April  29,  2002,  the  Company  entered  into  an  Agreement  and  Plan  of
Reorganization  between itself and Direct Response Financial  Services,  Inc., a
Delaware  corporation  (DEL),  and  changed  its  focus  to the  development  of
financial  services  for the direct  response  industry.  Because the  surviving
shareholders  are those of the  subsidiary,  the Company has  accounted  for the
acquisition as a reverse  acquisition,  which is a capital transaction and not a
business combination.  Accordingly, the consolidated statements include only the
results  of  operations  of DEL from the date of  acquisition,  and  comparative
financial  statements  presented are those of the subsidiary,  DEL.  Because the
subsidiary  had been  formed on April 24,  2002,  no  financial  information  is
presented before that date.

On May 16, 2002, the Company  participated in forming Direct Card Services,  LLC
(DCS)  for  the  purpose  of  facilitating  the  Company's  bankcard  processing
business. Under the terms of the LLC agreement, the Company has a 50% interest.

In June of 2002,  the  company  changed  its name to Direct  Response  Financial
Services,  Inc.


                                      F-6
<PAGE>

                    DIRECT RESPONSE FINANCIAL SERVICES, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)


The Company provides marketing and financial products and services to merchants.

DEVELOPMENT STAGE COMPANY

Based upon the Company's  business plan, it is a development  stage  enterprise.
Accordingly,  the Company  presents its financial  statements in conformity with
the  accounting  principles  generally  accepted in the United States of America
that  apply  in  establishing  operating  enterprises.  As a  development  stage
enterprise, the Company discloses the deficit accumulated during the development
stage and the cumulative  statements of operations and cash flows from inception
to the current balance sheet date.

BASIS OF CONSOLIDATION

The accompanying  consolidated financial statements include the Company and its'
wholly owned and controlled  subsidiaries.  All inter-company accounts have been
eliminated in the consolidation.

The  Company  considers  its 50%  interest in DCS to be a  controlling  interest
because,  as sole managing member, it has management  control in addition to its
profit  interest.  Because DCS has a deficit  equity  position at period end, no
minority interest has been recorded.

RECLASSIFICATIONS

Certain  reclassifications  have been made to previously  reported statements to
conform to the Company's current financial statement presentation.

NOTE 3 - STOCK TRANSACTIONS

In  accordance  with the addendum to the  Company's  convertible  debenture  and
warrant to purchase common stock the Company issued 2,705,227 shares of stock to
the holder of the  debenture  and  converted  $5,000 of the  debenture to common
stock at the  average  of $.16 per  share.  In  addition  the  debenture  holder
advanced the Company $100,000 against future conversions.

The Company issued 975,000 shares of common stock,  valued at $189,500 ($.19 per
share) based on market price on the  transaction  date, for services,  including
$10,000 which was recorded as prepaid expense.


                                      F-7



ITEM 2. MANAGEMENT DISCUSSION AND ANALYSIS

The following discussion of our financial condition and results of our
operations should be read in conjunction with the Financial Statements and Notes
thereto. Our fiscal year ends January 31. This document contains certain
forward-looking statements including, among others, anticipated trends in our
financial condition and results of operations and our business strategy. (See
"Factors Which May Affect Future Results"). These forward-looking statements are
based largely on our current expectations and are subject to a number of risks
and uncertainties. Actual results could differ materially from these
forward-looking statements. Important factors to consider in evaluating such
forward-looking statements include (i) changes in external factors or in our
internal budgeting process which might impact trends in our results of
operations; (ii) unanticipated working capital or other cash requirements; (iii)
changes in our business strategy or an inability to execute our strategy due to
unanticipated changes in the industries in which we operate; and (iv) various
competitive market factors that may prevent us from competing successfully in
the marketplace.

During the previous fiscal quarter to date, we have initiated the following
actions and strategies with regards to the on-going advancement of our business
opportunities:

o ROI Media Services, Inc. - The Company, through its subsidiary Direct Card
Services, LLC, continues with its contractual relationship with ROI Media
Services, Inc. Pursuant to this agreement the parties have entered into
agreements with radio networks (as discussed below) and are continuing their
pursuit of additional radio networks and media outlets for the distribution of
debit cards and related products and services. Under the terms of the agreement
with ROI, Direct Card Services is to advance all monies for debit card programs
in exchange for a priority of repayment for advances made and for a 50% share of
all net profits from debit card sales, transaction income and other income from
related products and services. As part of the agreement ROI, at its cost and
subject to reimbursement, is to identify and negotiate with radio media
providers to partner with ROI and DCS for the offer of debit cards.

As a result of the agreement between ROI and DCS, Emmis Communications
Corporation (NasdaqNM:EMMS) and Spanish Broadcasting System (Nasdaq:SBSA)
entered into agreements with DCS and ROI for the joint offering of debit cards.
Each radio network has agreed to provide significant media to promote the
respective debit card program. Each contract provides for a three year
commitment to the debit card program. ROI and DCS continue to solicit radio
media partners for the sale of the Company's debit cards and other financial
products. DCS and ROI are continuing to locate and pursue business partners to
provide loading stations for the debit cards where consumers can load the debit
cards with funds.

o Optimum Pay USA, Inc.- In addition to its pre-existing relationship as a 2%
owner of all outstanding equity in Optimum Pay USA, Inc. the Company, through
its subsidiary Direct Card Services, LLC, continues to operate under several
agreements with OP for the issuance and approval of debit card programs. These
agreements include three existing card programs - (1) the DCS Personal Advantage
Media Card; (2) the La Raza Personal Advantage Media Card; and (3) the La Vida
Buena Card. Under each of these agreements, the Company is committed to purchase
a minimum order of 5,000 cards/units. To date, the Company has paid a total of
$90,500 against these minimum orders, leaving balances due under each account as
follows: DCS Personal Advantage Media Card - $61,010; La Raza Personal Advantage
Media Card- $60,000; and La Vida Buena Card - $33,000. Of these amounts, a total
of $60,000 is to be held by Optimum Pay in depository and reserve accounts for
the Company's benefit.

All cards are networked through MasterCard. Further, DCS was approved as an
independent sales organization of MasterCard as part of the bank approval
process for the above card programs. In addition, the Company contracted with
Optimum Pay for the delivery and installation of its Internet financial site
called www.globalmoneyonline.com. OP provides the interface with the issuing
bank and the processor for the Company's debit card programs. OP also manages
the data from all card programs as well as provides some form of customer
service for card customers. Additionally, OP operates and maintains the
technology infrastructure for www.globalmoneyonline.com.

During the previous quarter the Company, through Direct Card Services began
selling debit cards online through its web site located at
www.personaladvantage.net.

As it continues to grow, the Company will need additional capital. In the past,
capital needs were met through cash advances by third party investors and
through loans by interested shareholders. In order for the Company to sustain
its projected growth and to achieve its current business model the Company will
require significant capital either through equity investment or through loans.

CAPITAL RAISING ACTIVITIES

We have engaged in the following financing activities and require additional
capital to expand operations to a level where revenues sufficient to sustain
operations can be generated.

PRIVATE SALE OF CONVERTIBLE DEBENTURE

In January 2003, as amended on May 19, 2003, we signed a Securities Purchase
Agreement with La Jolla Cove Investors, Inc. for the sale of a $150,000 8%
convertible debenture and non-detachable warrant to purchase up 1,500,000 shares
of our common stock. The debenture bears interest at 8%, matures two years from
the date of issuance and is convertible into shares of our common stock. The


                                       2
<PAGE>

number of common shares into which this debenture may be converted is equal to
the dollar amount of the debenture being converted multiplied by eleven, minus
the product of the conversion price, multiplied by ten times the dollar amount
of the debenture being converted, divided by the conversion price. The
conversion price is equal to the lesser of: (i) $1.00 or (ii) 80% of the average
of the five lowest volume weighted average prices during the 20 calendar days
prior to the conversion date. The full principal amount of the convertible
debentures are due upon default under the terms of convertible debentures. See
the Selling Stockholder section for a Sample Debenture Conversion Calculation.

On or about February 19, 2004, the Company and La Jolla Cove Investors entered
into an Addendum to the debenture which provided that upon effectiveness of the
Company's SB-2 Registration Statement (which was declared effective as of
February 19, 2004), La Jolla would immediately effect a $2,500 conversion of the
debenture and $25,000 warrant exercise, along with providing a $150,000
pre-payment to the Company against future warrant conversions.

On March 23, 2004, the Company and La Jolla entered into another Addendum to the
debenture which provided the following:

o For a period of 60 days from the Addendum La Jolla would convert no more than
$2,200 of the debenture and related Warrants per calendar week, on a cumulative
basis

o Beginning from the 61st day from the Addendum the 10% monthly maximum
conversion amount shall be 20% if the volume weighted average price is above
$0.63

o The maturity date of the debenture is extended to January 9, 2006, and the
expiration date of the non-detachable warrant is extended to January 9, 2007

o If a conversion election is made by La Jolla on a date when the volume
weighted average price is below $0.63, the Company shall have the right to
prepay that portion of the debenture that La Jolla elected to convert at 150% of
such amount.

As of April 28, 2004, La Jolla has converted $14,500 of the debenture, leaving a
debenture balance of $135,500. As of April 28, 2004, the prepaid warrant credit
balance is $110,000. The total shares issued to La Jolla to date under the
debenture is 888,259.

On June 24, 2004, the Company and La Jolla entered into another Addendum to the
debenture which provided that La Jolla would provide a $60,000 pre-payment to
the Company against future warrant conversions in exchange for the Company
delivering 2,000,000 shares of stock pursuant to the Company's February 19,
2004, SB-2 Registration Statement to be held by La Jolla in anticipation of
future debenture conversions and warrant exercise by La Jolla.

PRIVATE SALE OF STOCK

During the quarter, no private sales of stock took place.


ONGOING REQUIREMENTS

We will have to secure additional capital to meet our ongoing requirements and
to meet our stated objectives throughout the 2004 fiscal year. We are
identifying potential investors in conjunction with our current finance
partners, and will seek to secure new investment banking partners on an ongoing
basis. Of course, sources of capital and the cost of capital are subject to
prevailing and general market conditions. Moreover, any terms and conditions
related to such investment or loan are contingent upon satisfactory terms and
conditions for the Company. Based on current market conditions and given our
success in raising private financing in the past, we expect that we will be able
to complete financings as required for growth and operations. We are continuing
to review all opportunities for both long-term equity programs as well as debt
financing. Any significant capital expenses or increases in operating costs will
be dependent upon our ability to raise additional capital, debt financing or
generate revenue from sales of our products or services.

ITEM 3. CONTROLS AND PROCEDURES

(A) EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

As of July 31, 2004, we carried out an evaluation, under the supervision and
with the participation of our Chief Executive Officer and Chief Financial
Officer, of the effectiveness of the design and operation of our disclosure
controls and procedures. Based on this evaluation, our Chief Executive Officer
and Chief Financial Officer concluded that our disclosure controls and
procedures are effective in timely alerting them to material information
required to be included in our periodic reports that are filed with the
Securities and Exchange Commission. It should be noted that the design of any
system of controls is based in part upon certain assumptions about the
likelihood of future events, and there can be no assurance that any design will
succeed in achieving its stated goals under all potential future conditions,
regardless of how remote. In addition, we reviewed our internal controls, and
there have been no significant changes in our internal controls or in other
factors that could significantly affect those controls subsequent to the date of
their last evaluation.

(B) CHANGES IN INTERNAL CONTROLS

There were no significant changes in the Company's internal controls or in other
factors that could significantly affect these controls during the quarter
covered by this Report or from the end of the reporting period to the date of
this Form 10-QSB.


                                       3
<PAGE>

                                     PART II

                                OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

Direct Response Financial Services, Inc. has never been in bankruptcy,
receivership or any similar legal proceeding, and is not subject to any pending
legal proceedings. Direct Response Financial Services is not aware of any
threatened legal proceedings. The foregoing is also true, to the knowledge of
the company, with respect to each officer, director and control shareholder as
well as any entity owned by any officer, director and control shareholder.

ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS

None

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 5. OTHER INFORMATION

None

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

REPORTS ON FORM 8-K

None during this reporting period.


Exhibits

10.1  Addendum to Convertible Debenture and Warrant to Purchase Common Stock

31.1  Certification by Chief Executive Officer and Chief Financial Officer
      pursuant to Sarbanes-Oxley Section 302: Provided Herewith

32.1  Certification by Chief Executive Officer and Chief Financial Officer
      pursuant to 18 U.S. C. Section 1350: Provided Herewith


                                   SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                     DIRECT RESPONSE FINANCIAL SERVICES, INC.


                                     By:    /s/ Ted Kozub
                                            ----------------------------
                                     Name:  Ted Kozub
                                     Title: Chief Executive Officer and
                                            Chief Financial Officer
                                     Date:  September 20, 2004



                                       4