|[X]                                                                                      | QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|---------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------
|                                                                                         | For the quarterly period ended: July 31, 2002                                    
|                                                                                         |                                                                                  
|[  ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|                                                                                         | For the transition period ended                                                  



Commission file number           333-52268





|DIRECT RESPONSE FINANCIAL SERVICES, INC.                  
|----------------------------------------------------------
|(Exact name of small business as specified in its charter)





|Colorado                       
|-------------------------------
|(State or other jurisdiction of
|incorporation or organization) 





|84-1547578                     
|-------------------------------
|(IRS Employer Identification #)





|7080 N. Whitney, Suite 101              
|----------------------------------------
|Fresno, California 93720                
|(Address of principal executive offices)





|(559) 434-1565    
|------------------
|(Telephone Number)





|RELEVANT LINKS, INC.                                                               
|-----------------------------------------------------------------------------------
|5655 S. Yosemite St. #109, Greenwood Village, Colorado 80111                       
|(Former name, former address, and former fiscal year, if changed since last report)



The number of shares outstanding of each of the issuer's classes of common equity, as of the last practicable date: Common Stock   16,737,500 as of July 31, 2002



Transitional Small Business Disclosure Format:   [ X ]  YES    [   ]   NO





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Direct Response Financial Services, Inc.



Quarterly Report









|FINANCIAL INFORMATION                                           |                
|--------------------------------------------------------------- | ---------------
|ITEM1 -FINANCIALSTATEMENTS ANDNOTES                             | 3              
|                                                                |                
|ITEM2 - MANAGEMENT'SDISCUSSION ANDANALYSIS OFFINANCIALCONDITION | 10             
|                                                                |                
|                                                                |                
|OTHER INFORMATION                                               |                
|ITEM1. - LEGALPROCEEDINGS                                       | 11             
|ITEM2. - CHANGES INSECURITIES ANDUSE OFPROCEEDS                 | 11             
|ITEM3. - DEFAULTSUPONSENIORSECURITIES                           | 11             
|ITEM4. - SUBMISSION OF >Prepaid Rent                            |                
|Total Current Assets                                            |                
|PROPERTY AND EQUIPMENT                                          |                
|Net of $12,432 depreciation at January 31, 2002                 |                
|INTANGIBLE ASSETS                                               |                
|OTHER ASSETS                                                    |                
|Lease deposit                                                   |                
|Total Assets                                                    |                
|                                                                |                
|LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT)                  |                
|                                                                |                
|CURRENT LIABILITIES                                             |                
|Accounts payable and accrued expenses                           |                
|Accrued interest payable - related parties                      |                
|Advances from stockholders                                      |                
|Current portion of notes payable                                |                
|Total current liabilities                                       |                
|NOTES PAYABLE -Related Parties                                  |                
|Total Liabilities                                               |                
|                                                                |                
|Commitments and contingencies                                   |                
|                                                                |                
|STOCKHOLDER'S EQUITY (DEFICIT)                                  |                
|Common Stock, authorized 100,000,000 shares,                    |                
|no par value, 16,737,500 and 42,875,000 shares                  |                
|issued and outstanding at July 31, 2002 and                     |                
|January 31, 2002                                                |                
|Accumulated (deficit)                                           |                
|(Deficit) accumulated during the development stage              | (36,269)       
|Total stockholders' equity (deficit)                            |                
|                                                                |                
|Total liabilities and stockholders' equity (deficit)            | $           360









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Quarterly Report





|Direct Response Financial Services, Inc.
|----------------------------------------
|(formerly, Relevant Links, Inc.)        
|(A Development Stage Company)           
|Consolidated Statements of Operations   
|(Unaudited)                             





|                                            | Three Months Ending | Three Months Ending
|------------------------------------------- | ------------------- | -------------------
|                                            | July 31, 2002       | July 31, 2001      
|                                            |                     |                    
|Revenues                                    | $                   | -                  
|                                            |                     |                    
|Costs and Expenses:                         |                     |                    
|Website development                         |                     | 7,500              
|Professional fees                           |                     | 22,004             
|Administrative expenses                     | 6,765               | -                  
|                                            |                     | 36,269             
|                                            |                     |                    
|Earnings (loss) from operations             |                     | (36,269)           
|                                            |                     |                    
|Interest income                             |                     | -                  
|Interest expense                            | -                   | (2,448)            
|                                            |                     |                    
|Earnings (loss) from continuing operations  | $                   | (36,269)           
|                                            |                     |                    
|Discontinued Operations:                    |                     |                    
|(Loss) from discontinued operations         |                     | -                  
|Gain on disposal of discontinued operations |                     | -                  
|                                            |                     |                    
|Net (loss)                                  | $      (36,269)     | $      (90,772)    
|                                            |                     |                    
|(Loss) per share                            | $                *  | $                * 
|* less than $.01 per share                  |                     |                    
|                                            |                     |                    
|Weighted average shares outstanding         | 16,737,500          | 42,875,000         









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Quarterly Report





|Direct Response Financial Services, Inc.
|----------------------------------------
|(formerly, Relevant Links, Inc.)        
|(A Development Stage Company)           
|Consolidated Statements of Operations   
|(Unaudited)                             





|                                            |                    |                    |                    |           | April 30, 2002
|------------------------------------------- | ------------------ | ------------------ | ------------------ | --------- | --------------
|                                            |                    |                    |                    |           | (inception)   
|                                            | Six Months Ending  | Six Months Ending  |                    | through  
|                                            | July 31, 2002      | July 31, 2001      | July 31, 2002     
|                                            |                    |                    |                    |           |               
|Revenues                                    | $                  | -                  | $                  | -         | $             
|                                            |                    |                    |                    |           |               
|Costs and Expenses:                         |                    |                    |                    |           |               
|Website development                         |                    | 7,500              |                    | -         |               
|Professional fees                           |                    | 22,004             |                    | -         |               
|Administrative expenses                     | 6,765              | -                  | 6,765             
|                                            |                    | 36,269             |                    | -         |               
|                                            |                    |                    |                    |           |               
|Earnings (loss) from operations             |                    | (36,269)           |                    | -         |               
|                                            |                    |                    |                    |           |               
|Interest income                             |                    | 55                 |                    | 1,526     |               
|Interest expense                            | -                  | (5,020)            | -                 
|                                            |                    |                    |                    |           |               
|Earnings (loss) from continuing operations  | $                  | (36,214)           | $                  | (3,494)   | $             
|                                            |                    |                    |                    |           |               
|Discontinued Operations:                    |                    |                    |                    |           |               
|(Loss) from discontinued operations         |                    | (63,812)           |                    | (225,506) |               
|Gain on disposal of discontinued operations |                    | 82,242             |                    | -         |               
|                                            |                    |                    |                    |           |               
|Net (loss)                                  | $      (17,784)    | $    (229,000)     | $      (17,784)   
|                                            |                    |                    |                    |           |               
|(Loss) per share                            | $                * | $                * | $                *
|* less than $.01 per share                  |                    |                    |                    |           |               
|                                            |                    |                    |                    |           |               
|Weighted average shares outstanding         | 26,114,583         | 42,875,000         | 26,114,583        









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Quarterly Report





|Direct Response Financial Services, Inc.
|----------------------------------------
|(formerly, Relevant Links, Inc.)        
|(A Development Stage Company)           
|Consolidated Statement of Cash Flows    
|(Unaudited)                             





|                                                 |                   |                   |                 |           | April 30, 2002
|------------------------------------------------ | ----------------- | ----------------- | --------------- | --------- | --------------
|                                                 |                   |                   |                 |           | (inception)   
|                                                 | Six Months Ending | Six Months Ending | through        
|                                                 | July 31, 2002     | July 31, 2001     | July 31, 2002  
|                                                 |                   |                   |                 |           |               
|Cash flows from operating activities:            |                   |                   |                 |           |               
|Net (loss)                                       | $                 | (17,784)          | $               | (229,000) | $ (17,784)    
|Adjustments to reconcile net loss to net cash    |                   |                   |                 |           |               
|used in operating activities:                    |                   |                   |                 |           |               
|Depreciation                                     |                   | 15,872            |                 | 3,723     | 15,872        
|Gain on disposable of discontinued               |                   |                   |                 |           |               
|operations                                       |                   | (82,242)          |                 | -         | (82,242)      
|Net change in operating assets and liabilities:  |                   |                   |                 |           |               
|Accounts receivable                              |                   | -                 |                 | -         | -             
|Prepaid rent                                     |                   | -                 |                 | (3,021)   | -             
|Security deposit                                 |                   | -                 |                 | (3,021)   | -             
|Accounts payable and accrued liabilities         | 26,089            | 7,415             | 26,089         
|                                                 |                   |                   |                 |           |               
|Net cash (used) by operating activities          |                   | (58,065)          |                 | (223,904) | (58,065)      
|                                                 |                   |                   |                 |           |               
|Cash flows from investing activities:            |                   |                   |                 |           |               
|Purchase of investment                           |                   |                   |                 | (2,000)   |               
|Purchase of property and equipment               |                   | (2,025)           |                 | (42,455)  |               
|Cash disbursed in disposal of                    |                   |                   |                 |           |               
|discontinued operations                          | (4,536)           | -                 | (4,536)        
|                                                 |                   |                   |                 |           |               
|Net cash (used) by investing activities          |                   | (6,561)           |                 | (44,455)  | (6,561)       
|                                                 |                   |                   |                 |           |               
|Cash flows from financing activities:            |                   |                   |                 |           |               
|Loans payable - related parties                  |                   | 10,540            |                 | (5,000)   | 10,540        
|Proceeds from issuance of common stock           |                   | -                 |                 | 350,450   | -             
|Repurchase of common stock                       |                   | (250)             |                 | -         | (250)         
|Repayment of debt                                | (7,000)           | -                 | (7,000)        
|                                                 |                   |                   |                 |           |               
|Net cash provided (used) by financing activities | (3,290)           | 345,450           | (3,290)        
|                                                 |                   |                   |                 |           |               
|Net increase (decrease) in cash                  |                   | (61,336)          |                 | (77,091)  | (61,336)      
|                                                 |                   |                   |                 |           |               
|Cash at beginning of period                      | 61,696            | -                 | 61,696         
|                                                 |                   |                   |                 |           |               
|Cash at end of period                            | $             360 | $       (77,091)  | $           360









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Quarterly Report





|Direct Response Financial Services, Inc.       
|-----------------------------------------------
|(formerly, Relevant Links, Inc.)               
|(A Development Stage Company)                  
|Consolidated Statement of Cash Flows, Continued
|(Unaudited)                                    





|                                           |                      |                    | April 30, 2002    
|------------------------------------------ | -------------------- | ------------------ | ------------------
|                                           |                      |                    | (inception)       
|                                           | Six Months Ending    | Six Months Ending  | through           
|                                           | July 31, 2002        | July 31, 2001      | July 31, 2002     
|                                           |                      |                    |                   
|Supplemental disclosure of cash flow       |                      |                    |                   
|information:                               |                      |                    |                   
|                                           |                      |                    |                   
|Cash paid during the period for:           |                      |                    |                   
|Interest                                   | $                  - | $                - | $                -
|Income taxes                               | $                  - | $                - | $                -
|                                           |                      |                    |                   
|Supplemental schedule of noncash investing |                      |                    |                   
|and financing activities:                  |                      |                    |                   
|Stock issued for acquisition of subsidiary | 0                    | -                  | 0                 
|Assets exchanged for liabilities and stock |                      |                    |                   
|in disposal of discontinued operations     | 36,304               | -                  | 36,304            









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Quarterly Report





|Direct Response Financial Services, Inc.  
|------------------------------------------
|(formerly, Relevant Links, Inc.)          
|(A Development Stage Company)             
|Notes to Consolidated Financial Statements
|July 31, 2002                             
|(Unaudited)                               



Note 1 - Financial Statements



The accompanying financial statements included herein have been prepared by Direct Response Financial Services, Inc. without audit, pursuant to the rules and regulations of the Securities and Exchange Commission for reporting on Form 10-QSB. Certain information and footnote disclosure normally included in the financial statements prepared in accordance with generally accepted accounting have been condensed or omitted as allowed by such rules and regulations, and the Company believes that the disclosures are adequate to make the information presented not misleading. It is suggested that these financial statements be read in conjunction with the January 31, 2002 audited financial statements and the accompanying notes thereto contained in the Annual Report on Form 10-KSB filed with the Securities and Exchange Commission. While management believes the procedures followed in preparing these financial statements are reasonable, the accuracy of the amounts are in some respects dependent upon the facts that will exist, and procedures that will be accomplished by the Company later in the year. The results of operations for the interim periods are not necessarily indicative of the results of operations for operations for the full year. In managements opinion all adjustments necessary for a fair presentation of the Company's financial statements are reflected in the interim periods included.

Amounts shown for January 31, 2002 were taken from the audited financial statements of that date.



Note 2 - Summary of Significant Accounting Policies



The Company was incorporated in the State of Colorado on April 7, 2000 to develop software and internet portals.

On April 29, 2002 the Company acquired 100% of Direct Response Financial Services, Inc., a Delaware Corporation (Note 3), and changed the focus to the development of financial services for the direct response industry.

In June 0f 2002, the company changed its name to Direct Response Financial Services, Inc.



Development Stage Company



The Company is in the development stage and has had no significant operations. Prior to April 29, 2002, the Company was in a development stage relating to its internet portal operations. Subsequent to that date, the Company is in a new development stage relating to the development of its financial services business.



Basis of Consolidation



The consolidated financial statements include the Company and its majority and wholly owned subsidiary. All significant inter-company accounts and transactions have been eliminated.



Reclassifications



Certain reclassifications have been made to previously reported statements to conform to the Company's current financial statement format and to give effect to the discontinuance of operations.





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Quarterly Report



Note 3 - Stock Transactions



In April of 2002, the Company issued a stock dividend of 24 shares for each existing share. All share figures in the financial statements have been restated to reflect the dividend.

In April of 2002, the Company repurchased 6,250 shares of common stock. On April 29, 2002, in connection with an Agreement and Plan of Reorganization (Note 4), two shareholders returned 34,125,000 shares of common stock to the Company in exchange for certain assets. In accordance with Colorado, the shares were cancelled when returned to the corporation.



Note 4 - Reorganization and Discontinued Operations



On April 29, 2002, the Company entered into an Agreement and Plan of Reorganization between itself and Direct Response Financial Services, Inc., a Delaware Corporation (DEL). Under the agreement, the Company acquired all of the outstanding stock of DEL in exchange for 6,000,000 shares of the Company's stock, which the Company has accounted for using the purchase method. Prior to the acquisition, DEL had no operations, assets or liabilities and therefore no value was assigned to the exchange. The consolidated statements include the results of operations of DEL from the date of acquisition.

In addition, the Company disposed of its software development and internet portal operations, along with the related assets (including intangible assets) and liabilities, to two shareholders in exchange for 34,125,000 shares of the Company's stock. The Company assigned an estimated value of $75,000 to the stock.





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Quarterly Report



Management's Discussion and Analysis of Financial Condition



This statement includes projections of future results and forward looking statements as that term is defined in Section 27A of the Securities Act of 1933 as amended (the Securities Act), and Section 21E of the Securities Exchange Act of 1934 as amended (the Exchange Act).  All statements that are included in this Quarterly Report, other than statements of historical fact, are forward looking statements.  Although management believes that the expectations reflected in these forward looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct.



Financial Summary



Results of Operations for the Six Months ending July 31, 2002:

The majority of the net loss was due to loss from discontinued operations.

On April 29, 2002 the Company acquired 100% of Direct Response Financial Services, Inc., a Delaware Corporation. The consolidated financial statements include the Company and its majority and wholly owned subsidiary. All significant inter-company accounts and transactions have been reconciled and liabilities satisfied.



Management Plan of Operations



Relevant Links, Inc. has completed an agreement for acquisition and a plan for reorganization with Direct Response Financial Services, Inc., a Delaware corporation (DRFS, Delaware). Our name has been changed to Direct Response Financial Services, Inc., a Colorado corporation (DRFS, Colorado).

DRFS, Colorado acquired all of the outstanding stock of DRFS, Delaware. in exchange for 6,000,000 shares of Common stock.

In connection with the reorganization with DRFS, Delaware the Company disposed of its software development and internet portal operations, along with the related assets (including intangible assets) and liabilities, to two shareholders in exchange for 34,125,000 shares of the Companys stock.  The Company assigned an estimated value of $75,000 to the stock. The result of the share cancellation and acquisition of DRFS, Delaware is 16,737,500 common shares outstanding.

The company intends to serve merchant banking needs that are unique to the global direct response industry. The direct response industry provides a means for direct marketing companies to market products directly to the consumer; and may include direct offers made through newspapers and magazines or other print media, television, and the Internet. Merchant banking needs unique to the global direct response industry include an ability to obtain banking and credit card processing capabilities that are accessible and affordable.

The company currently has limited operations and is reliant on contributions from officers and shareholders. Liquidity demands have been met through cash advances. No formal agreements between any officer or shareholder and the company currently exist to continue funding operations.

An equity offering to raise capital to help expand operations is planned but the terms have not been determined at this time.

The company is finalizing agreements with various subcontractors and strategic partners which will establish the necessary infrastructure to develop revenues for the company. The company isestablishing this infrastructure directly, through its subsidiary DRFS, Delaware and Direct Card Services, LLC, a Delaware Limited Liability Company of which the company owns a 50% interest.





---

Quarterly Report



OTHER INFORMATION





|Item 1.  Legal Proceedings                                  
|------------------------------------------------------------
|None                                                        
|Item 2.  Changes in Securities and Use of Proceeds          
|None                                                        
|Item 3.  Defaults Upon Senior Securities                    
|None                                                        
|Item 4.  Submission of Matters to a Vote of Security Holders
|None                                                        
|Item 5.  Other Information                                  
|None                                                        



Item 6.  Exhibits and Reports on Form 8-K



Reports on Form 8-K





|Report on Form 8-K, Direct Response Financial Services, Inc.,
|-------------------------------------------------------------
|as amended, filed on July 2, 2002;                           
|1.                                                           
|2.                                                           
|                                                             
|                                                             
|3.                                                           



Exhibits



Charter and By-laws



Direct Response Financial Services, Inc. includes herewith the following exhibit:





|99.1 | Amendment to Articles of Incorporation filed June 14, 2002 with Secretary
|---- | -------------------------------------------------------------------------
|     | of State of Colorado, change in name of corporation.                     



The company incorporates by reference the exhibits 3(a) Articles of Incorporation and the exhibit 3(b) By-laws, filed with the Company's Form SB-1 on November 6, 2001.



Corporate Charter of Relevant Links, Inc. and Articles of Incorporation of Relevant Links, Inc., a Colorado corporation, as filed April 7, 2000.



By-laws of Relevant Links, Inc. adopted August 15, 2000.



Direct Response Financial Services includes herewith the following exhibit:





|99.2 | Certification of Chief Executive Officer and Principal Accounting Officer Direct Response
|---- | -----------------------------------------------------------------------------------------
|     | Financial Services, Inc. pursuant to 18 U.S.C. Section 1350, as adopted pursuant to      
|     | Section 906 of the Sarbanes-Oxley Act of 2002.                                           





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Quarterly Report







In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.





|                              | Direct Response Financial Services, Inc.
|----------------------------- | ----------------------------------------
|                              | (Registrant)                            
|                              |                                         
|                              |                                         
|Date       September 27, 2002 | By:                   /s/ Rodney Ray    
|                              | (Rodney Ray, President)                 





---