<PAGE>

                                                                   Exhibit 3.156

                                     BYLAWS

                                       OF

                               HORSE & RIDER, INC.
                            a California corporation
<PAGE>

                                TABLE OF CONTENTS

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ARTICLE I -- Applicability

         Section 1.    Applicability of Bylaws.                        1

ARTICLE II-- Offices

         Section 1.    Principal Offices.                              1

         Section 2.    Change in Location or                           1
                       Number of Offices.

ARTICLE III -- Meetings of Shareholders

         Section 1.    Place of Meetings.                              1

         Section 2.    Annual Meetings.                                1

         Section 3.    Special Meetings.                               2

         Section 4.    Notice of Annual, Special                       2
                       or Adjourned Meetings.

         Section 5.    Record Date                                     4

         Section 6.    Quorum                                          5

         Section 7.    Adjournment                                     5

         Section 8.    Validation of Actions Taken                     5
                       at Defectively Called,
                       Noticed or Held Meetings.

         Section 9.    Voting for Election                             6
                       of Directors.

         Section 10.   Proxies.                                        6

         Section 11.   Action by Written Consent.                      7

ARTICLE IV -- Directors

         Section 1.    Number of Directors.                            8

         Section 2.    Election of Directors.                          8


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         Section 3.    Term of Office.                                 8

         Section 4.    Vacancies.                                      8

         Section 5.    Removal.                                        9

         Section 6.    Resignation.                                    9

         Section 7.    Fees and Compensation.                          9

ARTICLE V - Committees of the Board of Directors.

         Section 1.    Designation of Committees.                     10

         Section 2.    Powers of Committees.                          10

ARTICLE VI -- Meetings of the Board of Directors and Committees
              Thereof.

         Section 1.    Place and Meetings.                            10

         Section 2.    Annual Meetings.                               11

         Section 3.    Other Regular Meetings.                        11

         Section 4.    Special Meetings.                              11

         Section 5.    Notice of Special Meetings.                    11

         Section 6.    Waivers, Consents and Approvals.               11

         Section 7.    Quorum; Action at Meetings.
                       Telephone Meetings.                            12

         Section 8.    Adjournment.                                   12

         Section 9.    Action Without a Meeting.                      12

         Section 10.   Meetings of and Action by
                       Committees.                                    12

ARTICLE VII - Officers

         Section 1.    Officers.                                      12

         Section 2.    Election of Officers.                          13

         Section 3.    Subordinate Officers, Etc.                     13


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                                                                    Page
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         Section 4.    Removal and Resignation.                       13

         Section 5.    Vacancies.                                     13

         Section 6.    Chairman of the Board.                         13

         Section 7.    President.                                     14

         Section 8.    Vice President.                                14

         Section 9.    Secretary.                                     14

         Section 10.   Chief Financial Officer.                       14

ARTICLE VIII - Records and Reports

         Section 1.    Minute Book.                                   15

         Section 2.    Share Register.                                15

         Section 3.    Books and Records of Account.                  15

         Section 4.    Bylaws.                                        15

         Section 5.    Inspection of Records.                         16

         Section 6.    Annual Report to Shareholders.                 16

ARTICLE IX -- Miscellaneous

         Section 1.    Checks, Drafts, Etc.                           16

         Section 2.    Contracts, Etc.-- How Executed.                16

         Section 3.    Certificates of Stock.                         16

         Section 4.    Lost Certificates.                             17

         Section 5.    Representation of Shares of 17
                       Other Corporations.

         Section 6.    Construction and Definitions.                  17

         Section 7.    Indemnification of Corporate
                       Agents; Purchase of Liability
                       Insurance.                                     17


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                                                                    Page
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ARTICLE X -- Corporate Seal

         Section 1.    Corporate Seal.                                19

ARTICLE XI - Fiscal Year

         Section 1.    Fiscal Year.                                   19

ARTICLE XII - Amendments

         Section 1.    Amendments.                                    19


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<PAGE>

                                     BYLAWS

                                       OF

                               HORSE & RIDER, INC.
                            a California corporation

                                    ARTICLE I

                                  Applicability

            Section 1. Applicability of Bylaws. These Bylaws govern, except as
otherwise provided by statute or its Articles of Incorporation, the management
of the business and the conduct of the affairs of the Corporation.

                                   ARTICLE II

                                     Offices

            Section 1. Principal Offices. The Board of Directors shall fix the
location of the principal executive office of the Corporation at any place
within or outside the State of California. If the principal executive office is
located outside this state, and the Corporation has one or more business offices
in this state, the Board of Directors shall designate a principal business
office in the State of California.

            Section 2. Change in Location or Number of Offices. The Board of
Directors may change any office from one location to another or eliminate any
office or offices.

                                   ARTICLE III

                            Meetings of Shareholders

            Section 1. Place of Meetings. Meetings of the shareholders shall be
held at any place within or without the State of California designated by the
Board of Directors, or, in the absence of such designation, at the principal
executive office of the Corporation.

            Section 2. Annual Meetings. Annual meetings of the shareholders
shall be held by the Corporation at a date and time designated by the Board of
Directors. Directors shall be elected at each annual meeting and any other
proper business may be transacted thereat.
<PAGE>

            Section 3. Special Meetings.

            (a) Special meetings of the shareholders may be called by the Board
of Directors, the Chairman of the Board and the President or by the shareholders
upon the request of the holders of shares entitled to cast not less than 10
percent of the votes at such meeting.

            (b) Any request for the calling of a special meeting of the
shareholders shall (1) be in writing, (2) specify the date and time thereof,
which date shall be not less than 35 nor more than 60 days after receipt of the
request, (3) specify the general nature of the business to be transacted thereat
and (4) be given either personally or by first-class mail, postage prepaid, or
other means of written communication to the Chairman of the Boards President,
any Vice President or Secretary of the Corporation. The officer receiving a
proper request to call a special meeting of the shareholders shall cause notice
to be given pursuant to the provisions of Section 4 of this Article III to the
shareholders entitled to vote thereat that a meeting will be held at the date
and time specified by the person or persons calling the meeting. If notice is
not given within 20 days of the receipt of the request, the shareholders making
the request may give notice of such meeting so long as the notice given complies
with the other provisions of this subsection.

            (c) No business may be transacted at a special meeting unless the
general nature thereof was stated in the notice of such meeting.

            Section 4. Notice of Annual, Special or Adjourned Meetings.


            (a) Whenever any meeting of the shareholders is to be held, a
written notice of such meeting shall be given in the manner described in
subdivision (d) of this section not less than 10 nor more than 60 days before
the date thereof to each shareholder entitled to vote thereat. The notice shall
state the place, date and hour of the meeting and (1) in the case of a special
meeting, the general nature of the business to be transacted or (2) in the case
of the annual meeting, those matters which the Board of Directors, at the time
of the giving of the notice, intends to present for action by the shareholders.
The notice of any meeting at which directors are to be elected shall include the
name of any nominee or nominees who, at the time of the notice, management
intends to present for election.


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            (b) Any proper matter may be presented at an annual meeting for
action. However, any action to approve (1) a contract or transaction in which a
director has a direct or indirect financial interest under Section 310 of the
California Corporations Code (the "Code"), (2) an amendment of the Articles of
Incorporation under Section 902 of the Code, (3) a reorganization of the
Corporation under Section 1201 of the Code, (4) a voluntary dissolution of the
Corporation under Section 1900 of the Code, or (5) a distribution in dissolution
(other than in accordance with the rights of outstanding preferred shares) under
Section 2007 of the Code may be taken only if the notice of the meeting states
the general nature of the matter to be approved.

            (c) Notice need not be given of an adjourned meeting if the time and
place thereof are announced at the meeting at which the adjournment is taken,
except that if the adjournment is for more than 45 days or if after the
adjournment a new record date is provided for the adjourned meeting, a notice of
the adjourned meeting shall be given to each shareholder of record entitled to
vote at that meeting.

            (d) Notice of any meeting of the shareholders shall be given
personally, by first class mail, or by telegraph or other written communication,
addressed to the shareholder at his address appearing on the books of the
Corporation or given by him to the Corporation for the purpose of notice; or if
no such address appears or is given, at the place where the principal executive
office of the Corporation is located or by publication at least once in a
newspaper of general circulation in the county in which the principal executive
office is located. Notice shall be deemed to have been given at the time when
delivered personally to the recipient, deposited in the mail, delivered to a
common carrier for transmission to the recipient or sent by other means of
written communication. An affidavit of the mailing or other means of giving
notice may be executed by the Secretary, assistant secretary or any transfer
agent of the Corporation giving the notice and shall be prima facie evidence of
the giving of the notice. Such affidavits shall be filed and maintained in the
minute books of the Corporation.

            (e) If any notice or report addressed to the shareholder at his
address appearing on the books of the Corporation is returned to the Corporation
by the United States Postal Service marked to indicate that the United States
Postal Service is unable to deliver the notice or report to the shareholder at
such address, all future notices or reports shall be deemed to have been duly
given without further mailing if the same shall be available for the shareholder
upon his


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written demand at the principal executive office of the Corporation for a period
of one year from the date of the giving of the notice or report to all other
shareholders.

            Section 5. Record Date.

            (a) The Board of Directors may fix a time in the future as a record
date for determination of the shareholders who are (1) entitled to receive
notice of any meeting or to vote thereat, (2) entitled to give written consent
to any corporate action without a meeting, (3) entitled to receive payment of
any dividend or other distribution or allotment of any rights or (4) entitled to
exercise any rights in respect of any other lawful action. The record date so
fixed shall be not more than 60 or less than 10 days prior to the date of any
meeting of the shareholders, or more than 60 days prior to any other action.

            (b) In the event no record date is fixed:

                  (1) The record date for determining the shareholders entitled
to notice of or to vote at a meeting of shareholders shall be at the close of
business on the business day next preceding the day on which notice is given or,
if notice is waived, at the close of business on the business day next preceding
the day on which the meeting is held.

                  (2) The record date for determining shareholders entitled to
give consent to corporate action in writing without a meeting, when no prior
action by the Board of Directors has been taken, shall be the day on which the
first written consent is given.

                  (3) The record date for determining shareholders for any other
purpose shall be at the close of business on the day on which the Board of
Directors adopts the resolution relating thereto, or the 60th day prior to the
date of such other action, whichever is later.

            (c) Notwithstanding any transfer of any shares on the books of the
Corporation after the record date, only shareholders of record on the close of
business on the record date are entitled to receive notice and to vote, to give
written consent, to receive a dividend, distribution or allotment of rights or
to exercise rights, as the case may be.

            (d) A determination of shareholders of record entitled to receive
notice of or to vote at a meeting of shareholders shall apply to any adjournment
of the meeting unless the Board of Directors fixes a new record date for the


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adjourned meeting, but the Board shall fix a new record date if the meeting is
adjourned for more than 45 days from the date set for the original meeting.

            Section 6. Quorum.

            (a) A majority of the shares entitled to vote at a meeting of the
shareholders, represented in person or by proxy, shall constitute a quorum for
the transaction of business thereat.

            (b) The shareholders present at a duly called or held meeting at
which a quorum is present may continue to transact business until adjournment
notwithstanding the withdrawal of enough shareholders to leave less than a
quorum, if any action taken (other than adjournment) is approved by at least a
majority of the shares required to constitute a quorum.

            Section 7. Adjournment. Any meeting of the shareholders may be
adjourned from time to time whether or not a quorum is present by the vote of a
majority of the shares represented thereat either in person or by proxy. At the
adjourned meeting the Corporation may transact any business which might have
been transacted at the original meeting.

            Section 8. Validation of Actions Taken at Defectively Called,
Noticed or Held Meetings.

            (a) The transactions of any meeting of the shareholders, however
called and noticed and wherever held, are as valid as though had at a meeting
duly held after regular call and notice, if a quorum is present either in person
or by proxy, and if, either before or after the meeting, each of the persons
entitled to vote thereat, not present in person or by proxy, signs a written
waiver of notice or a consent to the holding of the meeting or an approval of
the minutes thereof. Any written waiver of notice shall comply with subdivision
(f) of Section 601 of the Code. All such waivers, consents and approvals shall
be filed with the corporate records or made a part of the minutes of the
meeting.

            (b) Attendance of a person at a meeting shall constitute a waiver of
notice of and presence at such meeting, except (1) when the person objects, at
the beginning of the meeting, to the transaction of any business because the
meeting is not lawfully called or convened and (2) that attendance at a meeting
is not a waiver of any right to object to the consideration of any matter
required by the Code to be included in the notice but not so included, if such
objection is expressly made at the meeting.


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            Section 9. Voting for Election of Directors.

            (a) Except as provided in subdivision (c) of this section, the
affirmative vote of the majority of the shares represented and voting at a duly
held meeting at which a quorum is present (which shares voting affirmatively
also constitute at least a majority of the required quorum) shall be the act of
the shareholders, unless the vote of a greater number is required by law or the
Articles of Incorporation.

            (b) No shareholder of this Corporation shall have any cumulative
voting rights.

            (c) Elections for directors may be by voice vote or by ballot unless
any shareholder entitled to vote demands election by ballot at the meeting prior
to the voting, in which case the vote shall be by ballot.

            (d) In any election of directors, the candidates receiving the
highest number of affirmative votes of the shares entitled to be voted for them
up to the number of directors to be elected by such shares are elected as
directors.

            Section 10. Proxies.

            (a) Every person entitled to vote shares may authorize another
person or persons to act with respect to such shares by a written proxy signed
by him or his attorney-in-fact and filed with the Secretary of the Corporation.
A proxy shall be deemed signed if the shareholder's name is placed on the proxy
(whether by manual signature, typewriting, telegraphic transmission or
otherwise) by him or his attorney-in-fact.

            (b) Any validly executed proxy, except a proxy which is irrevocable
pursuant to subdivision (c) of this Section 10, shall continue in full force and
effect until the expiration of the term specified therein or upon its earlier
revocation by the person executing it prior to the vote pursuant thereto (1) by
a writing delivered to the Corporation stating that it is revoked, (2) by
written notice of the death of the person executing the proxy, delivered to the
Corporation, (3) by a subsequent proxy executed by the person executing the
prior proxy and presented to the meeting or (4) as to any meeting, by attendance
at such meeting and voting in person by the person executing the proxy. No proxy
shall be valid after the expiration of 11 months from the date thereof unless
otherwise provided in the proxy. The date contained on the form of proxy shall
be deemed to be the date of its execution.


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            (c) A proxy which states that it is irrevocable is irrevocable for
the period specified therein subject to the provisions of subdivisions (e) and
(f) of Section 705 of the Code.

            Section 11. Action by Written Consent.

            (a) Subject to subdivisions (b) and (c) of this section, any action
which may be taken at any annual or special meeting of the shareholders may be
taken without a meeting, without a vote and without prior notice, if a consent
in writing, setting forth the action so taken, is signed by the holders of
outstanding shares having not less than the minimum number of votes which would
be necessary to authorize or take such action at a meeting at which all shares
entitled to vote thereon were present and voted. All such consents shall be
filed with the Secretary of the Corporation and maintained with the corporate
records.

            (b) Except for the election of a director by written consent to fill
a vacancy on the Board of Directors (other than a vacancy created by removal),
directors may be elected by written consent only by the unanimous written
consent of all shares entitled to vote for the election of directors. In the
case of an election of a director by written consent to fill a vacancy (other
than a vacancy created by removal), any such election requires the consent of a
majority of the outstanding shares entitled to vote for the election of
directors.

            (c) Unless the consents of all shareholders entitled to vote have
been solicited in writing, the Secretary of the Corporation shall give prompt
notice of the corporate action approved by the shareholders without a meeting.
This notice shall be given in the manner specified in subdivision (d) of Section
4 of this Article III. In the case of approval of (1) contracts or transactions
in which a director has a direct or indirect financial interest under Section
310 of the Code, (2) indemnification of agents of the Corporation under Section
317 of the Code, (3) a reorganization of the Corporation under Section 1201 of
the Code, or (4) a distribution in dissolution (other than in accordance with
the rights of outstanding preferred shares) under Section 2007 of the Code,
notice of such approval shall be given at least ten (10) days before the
consummation of any action authorized by that approval.

            (d) Any shareholder giving a written consent, or his proxyholder,
or a transferee of the shares or a personal representative of the shareholder or
their respective proxyholders, may revoke the consent by a writing received by


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the Corporation prior to the time that written consents of the number of shares
required to authorize the proposed action have been filed with the Secretary of
the Corporation, but may not do so thereafter. Such revocation is effective upon
its receipt by the Secretary of the Corporation.

                                   ARTICLE IV

                                    Directors

            Section 1. Number of Directors.

            (a) The authorized number of Directors shall be not less than one
(1) nor more than ten (10). The exact number of directors shall be fixed from
time to time, within the limits specified in this subdivision, by an amendment
of subdivision (b) of this section adopted by the Board of Directors.

            (b) The exact number of directors shall be three (3) until changed
as provided in subdivision (a) of this section.

            (c) The maximum or minimum authorized number of directors may only
be changed by an amendment of this Section 1 or of the Articles of Incorporation
approved by the vote or written consent of a majority of the outstanding shares
entitled to vote.

            Section 2. Election of Directors. Directors shall be elected at each
annual meeting of the shareholders.

            Section 3. Term of Office. Each director, including a director
elected to fill a vacancy, shall hold office until the expiration of the term
for which he is elected and until a successor has been elected and qualified.

            Section 4. Vacancies.

            (a) A vacancy on the Board of Directors exists whenever any
authorized position of director is not then filled by a duly elected director,
whether caused by death, resignation, removal, change in the authorized number
of directors or otherwise.

            (b) Except for a vacancy created by the removal of a director,
vacancies on the Board of Directors may be filled by a majority of the directors
then in office, or, if the number of directors then in office is less than a
quorum, by (1) the unanimous written consent of the directors then in office,
(2) the affirmative vote of the majority of the directors then in office at a
meeting held pursuant to notice or waivers of


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notice or (3) by a sole remaining director. A vacancy created by the removal of
a director shall be filled only by a person elected by a majority of the
shareholders entitled to vote at a duly held meeting at which there is a quorum
present or by the unanimous written consent of the holders of the outstanding
shares entitled to vote at such a meeting.

            (c) The shareholders may elect a director at any time to fill any
vacancy not filled by the directors.

            Section 5. Removal.

            (a) The Board of Directors may declare vacant the office of a
director who has been declared of unsound mind by an order of court or convicted
of a felony.

            (b) Any or all of the directors may be removed without cause if such
removal is approved by a majority of the outstanding shares entitled to vote;
provided, however, if the Corporation's Articles of Incorporation provide that
the shareholders of any class or series, voting as a class or series, are
entitled to elect one or more directors, any director so elected may be removed
only by the applicable vote of the shareholders of such class or series.

            (c) Any reduction of the authorized number of directors does not
remove any director prior to the expiration of his term of office.

            (d) A director may not be removed prior to the expiration of his
term of office except as provided in this section and except as ordered by the
superior court of the proper county at the suit of shareholders of at least 10
percent of the outstanding shares of any class.

            Section 6. Resignation. Any director may resign effective upon
giving written notice to the Chairman of the Board, the President, the Secretary
or the Board of Directors of the Corporation, unless the notice specifies a
later time for the effectiveness of such resignation. If the resignation is
effective at a future time, a successor may be elected to take office when the
resignation becomes effective.

            Section 7. Fees and Compensation. Directors may be paid for their
services in such capacity a sum in such amounts, at such times and upon such
conditions as may be determined from time to time by resolution of the Board of
Directors and may be reimbursed for their expenses, if any, for attendance at
each meeting of the Board. No such payments shall preclude any director from
serving the Corporation in any other capacity and receiving compensation in any
manner therefor.


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                                    ARTICLE V

                      Committees of the Board of Directors

            Section 1. Designation of Committees. The Board of Directors may, by
resolution adopted by a majority of the authorized number of directors,
designate (a) one or more committees, each consisting of two or more directors
and (b) one or more directors as alternate members of any committee, who may
replace any absent member at any meeting thereof. Any member or alternate member
of a committee shall serve at the pleasure of the Board.

            Section 2. Powers of Committees. Any committee, to the extent
provided in the resolution of the Board of Directors designating such committee,
shall have all the authority of the Board, except with respect to:

            (a) The approval of any action for which the Code also requires any
action by the shareholders;

            (b) The filling of vacancies on the Board or in any committee
thereof;

            (c) The fixing of compensation of the directors for serving on the
Board or on any committee thereof;

            (d) The amendment or repeal of these Bylaws or the adoption of new
bylaws;

            (e) The amendment or repeal of any resolution of the Board which by
its express terms is not so amendable or repealable;

            (f) A distribution to the shareholders of the Corporation, except at
a rate, in a periodic amount or within a price range determined by the Board of
Directors; or

            (g) The designation of other committees of the Board or the
appointment of members or alternate members thereof.

                                   ARTICLE VI

                       Meetings of the Board of Directors
                             and Committees Thereof

            Section 1. Place and Meetings. Regular meetings of the Board of
Directors shall be held at any place within or without the State of California
which has been designated from time to time by the Board or, in the absence of
such


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<PAGE>

designation, at the principal executive office of the Corporation. Special
meetings of the Board shall be held either at any place within or without the
State of California which has been designated in the notice of meeting or, if
not stated in the notice or if there is no notice, at the principal executive
office of the Corporation.

            Section 2. Annual Meeting. Immediately following each annual meeting
of the shareholders, the Board of Directors shall hold a regular meeting for the
purpose of organization and the transaction of other business. Notice of any
such meeting is not required.

            Section 3. Other Regular Meetings. Other regular meetings of the
Board of Directors shall be held without call at such time as shall be
designated from time to time by the Board. Notice of any such meeting is not
required.

            Section 4. Special Meetings. Special meetings of the Board of
Directors may be called at any time for any purpose or purposes by the Chairman
of the Board or the President or any vice president or the Secretary or any two
directors of the Corporation. Notice shall be given of any special meeting of
the Board.

            Section 5. Notice of Special Meetings. Notice of the time and place
of special meetings of the Board of Directors shall be delivered personally or
by telephone to each director or sent to each director by first-class mail or
telegraph, charges prepaid, addressed to each director at that director's
address as shown on the records of the Corporation. Such notice shall be given
four days prior to the holding of the special meeting if sent by mail or 48
hours prior to the holding thereof if delivered personally or given by telephone
or telegraph. The notice or report shall be deemed to have been given at the
time when delivered personally to the recipient or deposited in the mail or sent
by other means of written communication. Notice of any special meeting of the
Board of Directors need not specify the purpose thereof.

            Section 6. Waivers, Consents and Approvals. Notice of any meeting of
the Board of Directors need not be given to any director who signs a waiver of
notice or a consent to holding the meeting or an approval of the minutes
thereof, whether before or after the meeting, or who attends the meeting without
protesting, prior thereto or at its commencement, the lack of notice to him. All
such waivers, consents and approvals shall be filed with the corporate records
or made a part of the minutes of the meeting.


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            Section 7. Quorum; Action at Meetings; Telephone Meetings.

            (a) A majority of the authorized number of directors shall
constitute a quorum for the transaction of business. Every act or decision done
or made by a majority of the directors present is the act of the Board of
Directors, unless action by a greater proportion of the directors is required by
law or the Articles of Incorporation.

            (b) A meeting at which a quorum is initially present may continue to
transact business notwithstanding the withdrawal of directors, if any action
taken is approved by at least a majority of the required quorum for such
meeting.

            (c) Members of the Board of Directors may participate in a meeting
through use of conference telephone or similar communications equipment so long
as all members participating in such meeting can hear one another.

            Section 8. Adjournment. A majority of the directors present, whether
or not a quorum is present, may adjourn any meeting to another time and place.
If the meeting is adjourned for more than 24 hours, notice of any adjournment to
another time or place shall be given prior to the time of the adjourned meeting
to the directors who were not present at the time of the adjournment.

            Section 9. Action Without a Meeting. Any action required or
permitted to be taken by the Board of Directors may be taken without a meeting,
if all members of the Board individually or collectively consent in writing to
such action. Such written consent or consents shall be filed with the minutes of
the proceedings of the Board. Such action by written consent shall have the same
force and effect as a unanimous vote of such directors.

            Section 10. Meetings of and Action by Committees. The provisions of
this Article VI apply to committees of the Board of Directors and action by such
committees with such changes in the language of those provisions as are
necessary to substitute the committee and its members for the Board and its
members.

                                   ARTICLE VII

                                    Officers

            Section 1. Officers. The Corporation shall have as officers, a
President, a Secretary and a Chief Financial Officer. The Corporation may also
have, at the discretion of the Board, a Chairman of the Board, one or more vice


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presidents, one or more assistant secretaries, one or more assistant treasurers
and such other officers as may be appointed in accordance with the provisions of
Section 3 of this Article VII. One person may hold two or more offices.

            Section 2. Election of Officers. The officers of the Corporation,
except such officers as may be appointed in accordance with the provisions of
Section 3 or Section 5 of this Article VII, shall be chosen by the Board of
Directors.

            Section 3. Subordinate Officers. Etc. The Board of Directors may
appoint by resolution, and may empower the Chairman of the Board, if there be
such an officer, or the President, to appoint such other officers as the
business of the Corporation may require, each of whom shall hold office for such
period, have such authority and perform such duties as are determined from time
to time by resolution of the Board or, in the absence of any such determination,
as are provided in these Bylaws. Any appointment of an officer shall be
evidenced by a written instrument filed with the Secretary of the Corporation
and maintained with the corporate records.

            Section 4. Removal and Resignation.

            (a) Subject to the rights, if any, of an officer under any contract
of employment, any officer may be removed, either with or without cause, by the
Board of Directors or, except in the case of an officer chosen by the Board, by
any officer upon whom such power of removal may be conferred by resolution of
the Board.

            (b) Subject to the rights, if any, of the Corporation under any
contract of employment, any officer may resign at any time effective upon giving
written notice to the Chairman of the Board, President, any Vice President or
the Secretary of the Corporation, unless the notice specifies a later time for
the effectiveness of such resignation.

            Section 5. Vacancies. A vacancy in any office because of death,
resignation, removal, disqualification or any other cause shall be filled in the
manner prescribed in these Bylaws for regular appointments to such office.

            Section 6. Chairman of the Board. If there is a Chairman of the
Board, he shall, if present, preside at all meetings of the Board of Directors,
exercise and perform such other powers and duties as may be from time to time
assigned to him by resolution of the Board or prescribed by these Bylaws and,
if there is no President, the Chairman of the Board shall be the chief executive
officer of the Corporation and have the power and duties set forth in Section 7
of this Article VII.


                                      -13-
<PAGE>

            Section 7. President. Subject to such supervisory powers, if any,
as may be given by these Bylaws or the Board of Directors to the Chairman of
the Board, if there be such an officer, the President shall be the chief
executive officer and general manager of the Corporation and shall, subject to
the control of the Board, have general supervision, direction and control of the
business and affairs of the Corporation. He shall preside at all meetings of the
shareholders and, in the absence of the Chairman of the Board, or if there be
none, at all meetings of the Board. He shall have the general powers and duties
of management usually vested in the office of president of a corporation, and
shall have such other powers and duties as may be prescribed from time to time
by resolution of the Board.

            Section 8. Vice President. In the event of the absence or disability
of the President, the Vice Presidents in order of their rank as fixed by the
Board of Directors, or, if not ranked, the Vice President designated by the
Board, shall perform all the duties of the President, and when so acting shall
have all the powers of, and be subject to all the restrictions upon, the
President. The Vice Presidents shall have such other powers and perform such
other duties as from time to time may be prescribed for them respectively by the
Board or as the President may from time to time delegate.

            Section 9. Secretary.

            (a) The Secretary shall keep or cause to be kept (1) the minute
book, and (2) the share register of the Corporation.

            (b) The Secretary, an assistant secretary, or if they are absent or
unable to act, any other officer shall give, or cause to be given, notice of all
meetings of the shareholders and of the Board of Directors required by these
Bylaws or by law to be given, and shall have such other powers and perform such
other duties as may be prescribed from time to time by the Board of Directors or
any committee of the Board of Directors.

            Section 10. Chief Financial Officer.

            (a) The Chief Financial Officer shall keep, or cause to be kept, the
books and records of account of the Corporation.

            (b) The Chief Financial Officer shall deposit all monies and other
valuables in the name and to the credit of the Corporation with such
depositories as may be designated from time to time by resolution of the Board
of Directors. He shall disburse the funds of the Corporation as may be ordered
by the


                                      -14-
<PAGE>

Board of Directors, shall render to the President and the Board, whenever they
request it, an account of all of his transactions as Chief Financial Officer and
of the financial condition of the Corporation, and shall have such other powers
and perform such other duties as may be prescribed from time to time by the
Board or as the President may from time to time delegate.

                                  ARTICLE VIII

                               Records and Reports

            Section 1. Minute Book. The Corporation shall keep or cause to be
kept in written form at its principal executive office or such other place as
the Board of Directors may order, a minute book which shall contain a record of
all actions by its shareholders, Board or committees of the Board including the
time, date and place of each meeting; whether a meeting is regular or special
and, if special, how called; the manner of giving notice of each meeting and a
copy thereof; the names of those present at each meeting of the Board or
committees thereof; the number of shares present or represented at each meeting
of the shareholders; the proceedings of all meetings; any written waivers of
notice, consents to the holding of a meeting or approvals of the minutes
thereof; and written consents for action without a meeting.

            Section 2. Share Register. The Corporation shall keep or cause to be
kept at its principal executive office or, if so provided by resolution of the
Board of Directors, at the Corporation's transfer agent or registrar, a share
register, or a duplicate share register, which shall contain the names of the
shareholders and their addresses, the number and classes of shares held by each,
the number and date of certificates issued for the same and the number and date
of cancellation of every certificate surrendered for cancellation.

            Section 3. Books and Records of Account. The Corporation shall keep
or cause to be kept at its principal executive office or such other place as the
Board of Directors may order, adequate and correct books and records of account.

            Section 4. Bylaws. The Corporation shall keep at its principal
executive office or, in the absence of such office in the State of California,
at its principal business office in the state, the original or a copy of the
Bylaws as amended to date.


                                      -15-
<PAGE>

            Section 5. Inspection of Records. The shareholders and directors of
the Corporation shall have all of the rights to inspect the books and records of
the Corporation that are specified in Sections 213 and 1600 through 1602 of the
Code.

            Section 6. Annual Report to Shareholders. So long as the Corporation
has fewer than 100 holders of record of its shares, the annual report to the
shareholders described in Section 1501 of the Code is expressly dispensed with,
but nothing herein shall be interpreted as prohibiting the Board of Directors
from issuing annual or other periodic reports to the shareholders of the
Corporation as it sees fit.

                                   ARTICLE IX

                                  Miscellaneous

            Section 1. Checks, Drafts, Etc. All checks, drafts or other orders
for payment of money, notes or other evidences of indebtedness, and any
assignment or endorsement thereof, issued in the name of or payable to the
Corporation, shall be signed or endorsed by such person or persons and in such
manner as, from time to time, shall be determined by resolution of the Board of
Directors.

            Section 2. Contracts, Etc. - How Executed. The Board of Directors,
except as otherwise provided in these Bylaws, may authorize any officer or
officers, agent or agents, to enter into any contract or execute any instrument
in the name of and on behalf of the Corporation, and such authority may be
general or confined to specific instances; and, unless so authorized or ratified
by the Board, no officer, employee or other agent shall have any power or
authority to bind the Corporation by any contract or engagement or to pledge its
credit or to render it liable for any purpose or to any amount.

            Section 3. Certificates of Stock. A certificate or certificates for
shares of the capital stock of the Corporation shall be issued to each
shareholder when the shares are fully paid. All certificates shall be signed in
the name of the Corporation by the Chairman of the Board or the President or a
Vice President and by the Chief Financial Officer or an assistant treasurer or
the Secretary or an assistant secretary, certifying the number of shares and the
class or series thereof owned by the shareholder. Any or all of the signatures
on a certificate may be by facsimile signature. In the event any officer,
transfer agent or registrar who has signed or whose facsimile signature has been
placed upon a certificate shall have ceased to be such officer, transfer agent
or registrar before such certificate is issued, it may be issued by the
Corporation with the same effect as if such person were an officer, transfer
agent or registrar at the date of issue.


                                      -16-
<PAGE>

            Section 4. Lost Certificates. Except as provided in this section, no
new certificate for shares shall be issued in lieu of an old certificate unless
the latter is surrendered to the Corporation and canceled at the same time. The
Board of Directors may, in case any share certificate or certificate for any
other security is lost, stolen or destroyed, authorize the issuance of a new
certificate in lieu thereof, upon such terms and conditions as the Board may
require, including provision for indemnification of the Corporation secured by a
bond or other adequate security sufficient to protect the Corporation against
any claim that may be made against it, including any expense or liability, on
account of the alleged loss, theft or destruction of such certificate or the
issuance of such new certificate.

            Section 5. Representation of Shares of Other Corporations. Any
person designated by resolution of the Board of Directors or, in the absence of
such designation, the Chairman of the Board, the President or any Vice
President, or by any other person authorized by any of the foregoing, is
authorized to vote on behalf of the Corporation any and all shares of any other
corporation or corporations, foreign or domestic, owned by the Corporation.

            Section 6. Construction and Definitions. Unless the context
otherwise requires, the general provisions, rules of construction and
definitions contained in the California Corporations Code shall govern the
construction of these Bylaws.

            Section 7. Indemnification of Corporate Agents; Purchase of
Liability Insurance.

            (a) Subject only to the express limitations of the Corporation's
Articles of Incorporation and Sections 204 and 317 of the Code, as the same may
from time to time be amended, (i) the Corporation shall indemnify each of its
directors and officers from and against any expenses, judgments, fines,
settlements and other amounts actually and reasonably incurred in connection
with any proceeding to which such person was or is a party or is threatened to
be made a party arising by reason of the fact that such person is or was a
director or officer of the Corporation; and (ii) the Corporation may indemnify
any other agent of the Corporation with respect to such proceedings if and to
the extent the Board of Directors so determines by resolution.

            (b) The Corporation shall, if and to the extent the Board of
Directors so determines by resolution, enter into indemnification agreements
with its agents on the terms and conditions determined by the Board of
Directors, subject to


                                      -17-
<PAGE>

those limitations upon the Corporation's capacity to indemnify its agents set
forth in the Corporation's Articles of Incorporation and Sections 204 and 317 of
the Code, as the same may from time to time be amended.

            (c) Subject to the provisions of subdivision,(i) of Section 317 of
the Code, as the same may from time to time be amended, the Corporation shall,
if and to the extent the Board of Directors so determines by resolution,
purchase and maintain insurance in an amount and on behalf of such agents of the
Corporation as the Board may specify in such resolution against any liability
asserted against or incurred by the agent in such capacity or arising out of the
agent's status as such whether or not the Corporation would have the capacity to
indemnify the agent against such liability under the provisions of this Section
7.

            (d) The Corporation shall, if and to the extent the Board of
Directors so determines by resolution, advance expenses incurred by an agent in
defending any proceeding prior to the final disposition of such proceeding,
subject to the provisions of subdivision (f) of Section 317 of the Code, as the
same may from time to time be amended.

            (e) This Section 7 shall not apply to any proceeding against any
trustee, investment manager or other fiduciary of an employee benefit plan in
such person's capacity as such, even though such person may be an agent, as
defined in subdivision (f) hereof.

            (f) For purposes of this Section 7, "agent" of the Corporation
includes any person who is or was a director, officer, employee or other agent
of the Corporation, or is or was serving at the request of the Corporation as a
director, officer, employee or agent of another foreign or domestic corporation,
partnership, joint venture, trust or other enterprise, or was a director,
officer, employee or agent of a foreign or domestic corporation which was a
predecessor corporation of the Corporation or of another enterprise at the
request of such predecessor corporation; "proceeding" means any threatened,
pending or completed action or proceeding, whether civil, criminal,
administrative or investigative, and includes an action or proceeding by or in
the right of the Corporation to procure a judgment in its favor; and "expenses"
includes, without limitation, attorneys fees and any expenses of establishing a
right to indemnification under subdivisions (d) or (e)(3) of Section 317 of the
Code.


                                      -18-
<PAGE>

                                    ARTICLE X

                                 Corporate Seal

            Section 1. Corporate Seal. The Corporation shall have no seal.

                                   ARTICLE XI

                                   Fiscal Year

            Section 1. Fiscal Year. The fiscal year of the Corporation shall end
on the Saturday nearest the last day of March of each year.

                                   ARTICLE XII

                                   Amendments

            Section 1. Amendments. New bylaws may be adopted or these Bylaws
may be amended or repealed by the approval of an affirmative vote of a majority
of the outstanding shares entitled to vote or by the Board of Directors.
Notwithstanding the preceding sentence, the adoption of a bylaw (a) specifying
or changing a fixed number of directors or the minimum or maximum number of
directors, or (b) changing from a variable to a fixed board or vice versa may
only be adopted by the approval of an affirmative vote of a majority of the
outstanding shares, subject to the provisions of Section 1 of Article IV of
these Bylaws.


                                      -19-
<PAGE>

                                                                        ADDENDUM

                               HORSE & RIDER, INC.

                            UNANIMOUS WRITTEN ACTION
                            OF THE BOARD OF DIRECTORS

Effective this 10th day of June, 1996, the undersigned, being all of the
directors of Horse & Rider, Inc., a corporation organized under the laws of the
State of California (the "Corporation"), hereby unanimously adopt the resolution
set forth below:

      RESOLVED, that Article - IV Section 1.(b) ("Number of Directors"), of the
      Bylaws of the Corporation be amended as follows:

            "(b) The exact number of directors shall be one (1) until changed as
            provided in subdivision (a) of this section."


/s/ David C. Cox                             /s/ James J. Viera
---------------------------                  ---------------------------
David C. Cox                                 James J. Viera