Served: April 29, 2011

UNITED STATES OF AMERICA

DEPARTMENT OF TRANSPORTATION

OFFICE OF THE SECRETARY

WASHINGTON, DC

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HORIZON AIR INDUSTRIES, INC.

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NOTICE OF REGISTRATION OF TRADE NAME

On April 20, 2011, Horizon Air Industries, Inc. (“Horizon”), a U.S. certificated air carrier,1

requested that the Department register the trade name “AlaskaHorizon” for use in certain air 

transportation operations. 

Part 215 (14 CFR Part 215) of the Department’s regulations provides that any air carrier wishing to 

use an alternative trade name must first register that name with the Department. The rule further 

states that the Department may register such name after the air carrier gives notification to similarly 

named air carriers of the proposed use of the name. In this case, Horizon’s application states that it 

is unaware of any other air carrier with a similar or same name.

Additionally, Horizon states that it recently entered into a Capacity Purchase and Sale agreement 

with its sister company, Alaska Airlines, Inc. (“Alaska”), a U.S. certificated air carrier.

2 Horizon 

intends to add the “AlaskaHorizon” name to its aircraft livery as it aligns its brand name more 

closely with Alaska’s brand name. Further, Horizon notes the aircraft to be used to operate service 

will clearly indicate that Horizon is the operating carrier, in accordance with the provisions of Part 

257 of the Department’s regulations (14 CFR Part 257). 

Since Horizon has complied with the requirements of Part 215, we acknowledge the registration of 

the trade name “AlaskaHorizon” for immediate use in its operations.

Dated at Washington, D.C., April 29, 2011

TODD M. HOMAN

Director

Office of Aviation Analysis

An electronic version of this document is available on the World Wide Web at:

http://www.regulations.gov

 

1 See Order 84-7-44, issued on July 26, 1984, most recently reissued by Order 98-7-6 on July 8, 1998.

2 See Order 81-12-131, most recently reissued by Order 98-7-6, on July 8, 1998.

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Attachment A 

SERVICE LIST FOR HORIZON AIR INDUSTRIES, INC.

 MR DANIEL NYE

 SENIOR ATTORNEY

 ALASKA AIRLINES, INC

 19300 INTERNATIONAL BLVD

 SEATTLE WASHINGTON 98198

 

MR BERNARD STANKUS RTS-42

OFFICE OF AIRLINE INFORMATION

DOT/RSPA/BTS E-36

1200 NEW JERSEY AVE SE

WASHINGTON DC 20590

MR JEFF PRITCHARD

FEDERAL AVIATION ADMINISTRATION

PORTLAND CMO

3180 NW 229TH AVENUE

HILLSBORO OREGON 97124

MR WILLIAM J WEBER

CERTIFICATION MANAGER

FAA AFS-900

45005 AVIATION DRIVE SUITE 131

DULLES VA 20166

 MR STEVEN ALBERT

FEDERAL AVIATION ADMINISTRATION

 PRINCIPAL OPERATIONS INSPECTOR

3180 NW 229TH AVENUE

HILLSBORO OREGON 97124

MR PETER LYNCH 

ASST CHIEF COUNSEL FOR ENFORCEMENT 

FAA/AGC-300

800 INDEPENDENCE AVE SW

WASHINGTON DC 20591

 

 MS ANNE SUISSA

 OFFICE OF AIRLINE INFORMATION

 DOT/RSPA/BTS E-36

 1200 NEW JERSEY AVE SE

 WASHINGTON DC 20590
Subject: ACTION: Notice of Trade Name Registration –

Horizon Air Industries, Inc.

Date: 

From: Todd M. Homan

 Office of Aviation Analysis

Reply to

Attn. of:

Katy O’Toole

X-56, x69998

To: Renee Wright

 Program Manager, Docket Operations

Please issue the attached notice announcing the registration of the trade name “AlaskaHorizon” 

by Horizon Air Industries, Inc. My staff will serve the notice.

Attachment