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                                                                    Exhibit 10.7

                          PRIME RESPONSE GROUP, INC.

                        NOTICE OF GRANT OF STOCK OPTION

          Notice is hereby given of the following option grant (the "Option") to
purchase shares of the Common Stock of Prime Response Group, Inc. (the
"Corporation"):

          Optionee:
          -------- -------------------------------------------------------------

          Grant Date:
          ---------- -----------------------------------------------------------

          Vesting Commencement Date:
          ------------------------- --------------------------------------------

          Exercise Price:  $              per share
          --------------    --------------

          Number of Option Shares:               shares of Common Stock
          ----------------------- ---------------

          Expiration Date:
          --------------- -----------------------------------------------------

          Type of Option:     Incentive Stock Option
          -------------- -----

                               Non-Statutory Stock Option
                         -----

          Date Exercisable:  Immediately Exercisable
          ----------------

          Vesting Schedule:  The Option Shares shall initially be unvested and
          ----------------
          subject to repurchase by the Corporation at the Exercise Price paid
          per share.  Optionee shall acquire a vested interest in, and the
          Corporation's repurchase right shall accordingly lapse with respect
          to, (i) twenty-five percent (25%) of the Option Shares upon Optionee's
          completion of one (1) year of Service measured from the Vesting
          Commencement Date and (ii) the balance of the Option Shares in a
          series of thirty-six (36) successive equal monthly installments upon
          Optionee's completion of each additional month of Service over the
          thirty-six (36)-month period measured from the first anniversary of
          the Vesting Commencement Date.  In no event shall any additional
          Option Shares vest after Optionee's cessation of Service.

          Optionee understands and agrees that the Option is granted subject to
and in accordance with the terms of the Prime Response Group, Inc. 1998 Stock
Option/Stock Issuance Plan (the "Plan").  Optionee further agrees to be bound by
the terms of the Plan and the terms of the Option as set forth in the Stock
Option Agreement attached hereto as Exhibit A.

          Optionee understands that any Option Shares purchased under the Option
will be subject to the terms set forth in the Stock Purchase Agreement attached
hereto as Exhibit B.  Optionee hereby acknowledges receipt of a copy of the Plan
in the form attached hereto as Exhibit C.

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          REPURCHASE RIGHTS.  OPTIONEE HEREBY AGREES THAT ALL OPTION SHARES
          -----------------
ACQUIRED UPON THE EXERCISE OF THE OPTION SHALL BE SUBJECT TO CERTAIN REPURCHASE
RIGHTS AND RIGHTS OF FIRST REFUSAL EXERCISABLE BY THE CORPORATION AND ITS
ASSIGNS.  THE TERMS OF SUCH RIGHTS ARE SPECIFIED IN THE ATTACHED STOCK PURCHASE
AGREEMENT.

          No Employment or Service Contract.  Nothing in this Notice or in the
          ---------------------------------
attached Stock Option Agreement or Plan shall confer upon Optionee any right to
continue in Service for any period of specific duration or interfere with or
otherwise restrict in any way the rights of the Corporation (or any Parent or
Subsidiary employing or retaining Optionee) or of Optionee, which rights are
hereby expressly reserved by each, to terminate Optionee's Service at any time
for any reason, with or without cause.

          Definitions.  All capitalized terms in this Notice shall have the
          -----------
meaning assigned to them in this Notice or in the attached Stock Option
Agreement.

DATED:  _____________________, 199__


                              PRIME RESPONSE GROUP, INC.


                              By:
                                  ----------------------------------------
                              Title:
                                    --------------------------------------


                              --------------------------------------------
                                             OPTIONEE

                              Address:
                                      ------------------------------------

                              --------------------------------------------

ATTACHMENTS:
-----------
EXHIBIT A - STOCK OPTION AGREEMENT
EXHIBIT B - STOCK PURCHASE AGREEMENT
EXHIBIT C - 1998 STOCK OPTION/STOCK ISSUANCE PLAN

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