Served: April 29 , 2011

UNITED STATES OF AMERICA

DEPARTMENT OF TRANSPORTATION

OFFICE OF THE SECRETARY

WASHINGTON, DC

------------------------------------------------------------ 

### HORIZON AIR INDUSTRIES

, INC.

-----------------------------------------------------------



### NOTICE OF REGISTRATION OF TRADE NAME

On April 20

, 2011, Horizon Air Industries, Inc. (“Horizon”)

, a U.S. c ertificated air carrier, 1

request ed that the Department regist e r the trade name “ AlaskaHorizon ” for use in certain air

transportation operations

.

Part 215 (14 CFR Part 215) of the Department’s regulations provides that any air carrier wishing to

use an alternative trade name must first register that name with the Department. The rule further

states that the Department may register such name after the air carrier gives notification to similarly

named air carriers of the proposed use of the name. In this case, Horizon’s application states that it

is unaware of any other air carrier with a similar or same name

.

Additionally, Horizon states that it recently entered into a Capacity Purchase and Sale agreement

with its sister compa ny, Alaska Airlines, Inc. (“ Alaska”)

, a U.S. certificated air carrier

. 2 Horizon

intends to add the “AlaskaHorizon” name to its aircraft livery as it aligns its brand name more

closely with Alaska’s brand name

. Further, Horizon not es the aircraft to be used to operate service

will c learly indicate that Horizon is the operating carrie r, in accordance with the provisions of Part

257 of the Department’s regulations (14 CFR Part 257).

Since Horizon has complied with the requirements of Part 215, we acknow ledge the registration of

the trade name “AlaskaHorizon ” for immediate use in its operations.

Dated at Washington, D.C. , Apri l 29 , 2011

TODD M. HOMAN

Director

Office of Aviation Analysis

An electronic version of this document is available on the World Wide Web at:

http:// www.regulations.gov

1 See Order 84

- 7

- 44, issued on July 26, 1984, most recently reissued by Order 98

- 7

- 6 on July 8, 1998.

2 See Order 81

- 12

- 131, most recently reissued by Order 98

- 7

- 6, on July 8, 1998

.

.Attachment A

SE RVICE LIST FOR HORIZON AIR INDUSTRIES, INC

.

MR DANIEL NYE

SENIOR ATTORNEY

ALASKA AIRLINES, INC

19300 INTERNATIONAL BLVD

SEATTLE WASHINGTON 98198 MR BERNARD STANKUS RTS

- 42

OFFICE OF AIRLINE INFORMATION

DOT/RSPA/BTS E

- 36

1200 NEW JERSEY AVE SE

WASHINGTON DC 20590

MR JEFF PRITCHARD

FEDERAL AVIATION ADMINISTRATION

PORTLAND CMO

3180 NW 229 TH AVENUE

HILLSBORO OREGON 97124 MR WILLIAM J WEBER

CERTIFICATION MANAGE R

FAA AFS

- 900

45005 AVIATION DRIVE SUITE 131

DULLES VA 20166

MR STEVEN ALBERT

FEDERAL AVIATION ADMINISTRATION

PRINCIPAL OPERATIONS INSPECTOR

3180 NW 229 TH AVENUE

HILLSBORO OREGON 97124 MR PETER LYNCH

ASST CHIEF COUNSEL FOR E NFORCEMENT

FAA / AGC

- 300

800 INDEPENDENCE AVE SW

WASHINGTON DC 20591

MS ANNE SUISSA

OFFICE OF AIRLINE INFORMATION

DOT/RSPA/BTS E

- 36

1200 NEW JERSEY AVE SE

WASHINGTON DC 20590Subject: ACTION : Notice of Trade Name Registration

–

Horizon Air Industries, Inc. Date:

From: Todd M. Homan

Office of Aviation Analysis Reply to

Attn. of: Katy O’Toole

X

- 56, x69998

To: Renee Wright

Program Manager, Docket Operations

Please issue the attached notice announcing the registration of the trade name “AlaskaHorizon ”

by Horizon Air Industries , Inc

. My staff will serve the notice.

Attachment