June 5, 2012
Aloha Ley Associate Director Small Community Program US Department ofTransportation Via SCASD Application Package
RE: Proposal Under the Small Community Air Service Development Program Docket Number DOT-OST-2012-0069 Ogden-Hinckley Airport, Ogden City Corporation, Utah DUNS: 85325520, Tax ID: 87-06000257, 1st Congressional District, State of Utah
Dear Secretary LaHood:
Please find our application and supporting documentation for the above referenced proposal.
We are grateful to the Department for review ofthese important materials. We are excited about the opportunity to re-initiate scheduled commercial air service for our community and the surrounding area. Our request is for $200,000 in funds from the Small Community Air Service Development Program. We are prepared to participate with $300,000 in cash and other contributions for a total of $500,000. We have a letter of intent for September 20, 2012 service initiation from Allegiant Airlines.
Ifyou have any questions, please contact me at any time. Thank you for your consideration. Sincerely,

Royal Eccles Airport Manager

# Proposal

Ogden City Public/Private Partnership, State of Utah

UnitedStates Department ofTransportation Office ofAviation Analysis Small CommunityAirService DevelopmentProgram Application underthe:

-WendellH. FordAviation Investmentand Reform Actfor the 21 51 Century (A/R-21) As Reauthorizedby the:

-Vision 100-CenturyofAviation Reauthorization Act

Proposal Sponsor: Contact:

Docket: Date: Ogden City Corporation Mr. Royal Eccles AirportManager Ogden-HinckleyAirport 3909Airport Road PO Box 1849 Ogden, Utah 84405 DOT-OST-2012-0069 June 5, 2012SMALL COMMUNITY AIR SERVICE DEVELOPMENT PROGRAM DOCKET OST-2012-0069 SUMMARY INFORMATION FOR OGDEN PUBLIC/PRIVATE PARTNERSHIP:
A. Applicant Information:
Not a consortium. No previous SCASDP grant.
B. Public/Private Partnership:
Public: Private:
1. Ogden City Corporation 1. Ogden Weber Chamber 2. Ogden Economic Development 2. AllegiantAirlines 3. Ogden-Weber ConventionNisitors Bureau (Collectively the Ogden Public/Private Partnership) C. Project Proposal: 

### _x_
_x_ Marketing Travel Bank _X_ Surface Transportation

__ Launch New Carrier Study Upgrade Aircraft Service Restoration Regional Service Start-Up Offset Cost Secure Addt'l Service D. Existing Landing Aids at Local Airport: 

### _x_ New Route Subsidy Revenue Guarantee First Service Other

_X_ FuiiiLS _X_ Outer/Middle Marker Other Localizer E. Project Cost: Description Federal Amount Requested State cash financial contribution Local cash financial contribution Airport cash funds Non-Airport cash funds Total local cash funds TOTAL CASH FUNDING In-kind contribution Airport In-kind contribution Other In-kind contribution TOTAL IN-KIND CONTRIBUTION TOTAL PROJECT COST _X_ Published Instrument Approach

ii Sub-Total $200,000 -0-
-0- $200,000

$100,000 -0- Total Amount $200,000

$200,000 $400,000

$100,000 $500,000

### F. In-Kind Contributions: Airport In-Kind Contribution: Waiver of landing fees, terminal rents and other use fees 

### G. Is this application subject to review by State under Executive Order 12372 Process?

a. This application was made available to the State under Executive Order

12372 Process for review on (date)

___ _ b. Program is subject to E.O. 12372, but has not been selected by the State for

review. _x_ c. Program is not covered by E.O. 12372


### H. Is the Applicant Delinquent on any Federal Debt?

_x_ No Yes (explain)

iiiAPPLICATION NARRATIVE TABLE OF CONTENTS Subject Executive Summary Proposal ofOgden Public/Private Partnership Introduction Major Issues Role ofthe Ogden Airport Factors That Have Affected Air Service Catchment and Community Profile
Market Analysis Potential Passengers Intended Air Service
Action Plan for the Ogden Airport Public-Private Partnership Project Goals Action Plan Elements Marketing Program TargetAudience Marketing and Media Selection Total Incentive Package Sponsor Participation
Performance Measurement Marketing and Media Plan Air Service Performance Community Support Appendix A - Letters ofSupport

iv Page 

### 1 

### 4 4 6 6 

### 7 7
10 12 12
13 

### 13 13 13 13 13 14 14 14
15 15 15
15EXECUTIVE SUMMARY
For purposes of this executive summary, we have identified and summarized the selection criteria items directly from the 2012 Order to preview a comprehensive, competitive response. The Order indicates that selection priority will be given to those applicants who competitively answerthese inquiries:
1. Air fares are higherthan the national average airfares for all communities; Given that no scheduled service exists, this question does not apply.
2. The community or consortium will provide a portion ofthe cost ofthe activity from local sources otherthan airport revenue sources. The Ogden community proposes to provide $300,000 ofcash and in-kind funding for the proposed service over a year's period.
3. The community or consortium has established orwill establish a publicprivate partnership to facilitate aircarrier service to the public. The Ogden community (the public-private partnership) is established and has engaged air service recruitment efforts and strategies.
4. The assistance will provide material benefits to a broad segment ofthe traveling public, including business, educational institutions, and other enterprises, whose access to the air system is limited.
We expect that the grant will be used to market a new profitable route for Allegiant Airlines, a new way for the residents ofthe Ogden, Weber County and the surrounding counties (catchment area) to connect to the world's air transportation system and provide for a substantial economic benefit to residents and businesses. Several educational institutions exist within the catchment area, including as Weber State University with more than 24,000 student population. Hill Air Force Base is within Weber County with more than 22,000 military and civilian assignments.
5. The assistance will be used in a timely manner. The Ogden community anticipates that assistance will be drawn on a monthly basis until exhausted.
6. Multiple communities cooperate to submit a regional or multistate application to consolidate airservice into one regional airport. As can be seen in the Major Issues section ofthis application, we are a community with a relatively moderate number (700,000) ofcitizens, fitting the spirit and intent of the Small Community Air Service Program.

Ogden- HinckleyAirport (OGD), OgcJen City Corporotion, Utoh 2012 Smoll CommunityAirService DevelopmentProgram Appficotion Norrotive /The Order also indicates that secondary selection priority will be given to those applicants who competitively answerthese inquiries: 1. Innovation We have been working with Allegiant Airlines overthe past months in anticipation ofthe 2012 SCASD opportunity to craft an innovative, responsive marketing program for this application.
2. Participation We enjoy strong support from area businesses, area educational institutions, the US Military and local governmental agencies.
3. Location In the Major Issues section ofthis application, we show that we are a community with a relatively moderate number (700,000) of citizens, fitting the spirit and intent of the Small Community Air Service Program.
4. Other Factors We note the following relative to the bulleted items: 1. Scheduled air service does not yet exist at OGD. 2/6. Our longevity plan includes financial support for ongoing marketing activities beyond the envisioned 1-yearterm offederal financial assistance. 3/4. We believe the distribution ofgrantfunding and local and in-kind r:natching will compete well with other submissions.
5. Allegiant Airlines provided a letter of intent.
7. Given that funds are to be used for marketing the new service, equitable and geographic distribution offunds is ensured, as the catchment area is multi-jurisdictional. Finally, the Order specifies that a market analysis is encouraged. You will find Market Analysis information within. The Order also specifies that a marketing commitment is secure; this application is entirely for marketing.
Note: Page two ofthe Order specifies that communities without existing air service must be able to demonstrate the ability to meet certificate requirements. The Ogden community understands that certificate in this instance refers to:
FAR Part 139. The Ogden-Hinckley Airport is currently certified pursuant to this regulation and for all practical purposes operates as a Class I commercial service airport. The certification inspector anticipates no issues with a Class I designation.

Ogden -HinckleyAirport (OGD}. Ogden City Corporation, Utah 20 I2 Small CommunityAirService DevelopmentProgram Applicotion Norrotive 2FAR Part 121/135. Our partnerfor purposes ofthis application, Allegiant Airlines, is a certificated airline pursuant to Part 121. Operations Specifications environmental issues will be addressed prior to service initiation. TSA 1542. The Ogden-Hinckley Airport has an Airport Security Plan at the ready and coordination with TSA has already been completed.
The Order indicates on Page nine that the application should contain the following: 1. A description ofthe communities air service needs or deficiencies The primary need or deficiency is no air service, and we are seeking DOT support to assist with marketing costs pursuant to a letter of intent from Allegiant Airlines. The MarketAnalysis portion ofthis narrative substantiates demand.
2. Strategic Plan for Success As noted, you fill find a firm letter of intent from Allegiant Airlines. Self-sufficiency of the service is demonstrated in the Action Plan portion ofthis narrative.
3. Detailed description ofthe funding necessary for the proposed project As described in the application and the SF424, the funding requested is $200,000 federal plus $300,000 local for a total of$500,000.
4. Other Factors 1. Scheduled air service does not yet exist at OGD. 

### 216. Our longevity plan includes financial support for ongoing marketing activities beyond the envisioned 1-yearterm offederal financial assistance. 3/4. We believe the distribution ofgrantfunding and local and in-kind matching will compete well with other submissions.
5. Allegiant Airlines provided a letter of intent.
7. Given that funds are to be used for marketing the new service, equitable and geographic distribution offunds is ensured, as the catchment area is multi-jurisdictional.

Ogden- HinckleyAirport {OGDJ, 09den City Corporotion, Utoh 2012 Smoll CommunityAirService DevelopmentProgrom Applicotion Norrotive 3PROPOSAL OF OGDEN PUBLIC/PRIVATE PARTERSHIP
Introduction
For a number of years, the Ogden community has been preparing the Ogden-Hinckley Airport (OGD) to be the commercial airport for the northern Utah, a market catchment area of approximately nearly 700,000 people.

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Ogden- HinckleyAirport (OGD), Ogden City Corporation. Utah 2012 Small CommunityAirService Development Program 6

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Application Norrative 4

### This catchment area includes Weber and Davis Counties and several smaller surrounding counties. The catchment area comprises approximately 33% of the economic base of the Wasatch Front. Sabre 

### MIDT data indicate that 17% of the originating passengers from the Wasatch Front are from Weber and Davis counties alone, with a population of 525,000. Community leaders believe that commercial service with jet equipment to key markets in the west will help to continue the development of area business. To add new air service at Ogden -Hinckley Airport, the airlines need to view Ogden-Hinckley Airport as being more beneficial to their long-term goals than other airports. Airlines are seeking route profitability, good facilities, community support, available resources for long-term improvements, and limited competition. Initial or short-term incentives such as reduced fees, free rents, and promotional funds will be necessary to attract new air service.
New commercial air service at the Ogden-Hinckley Airport will produce new jobs and bring revenue to the community. Revenue from new air service will create visitor expenditures at hotels, restaurants, car rentals, and local shops. The Airport will receive new fees in the form of terminal rents, landing fees, fuel flowage fees, and passenger facility charges. The new airline will purchase fuel, supplies, and crew meals. All of these expenditures will translate into newjobs. Eight other airports in the west, serving cities approximately the same size or smaller as the Ogden-Hinckley Airport market, average 28 jet flights and 17 commuter flights per day. The top twenty air markets for Salt Lake City International Airport (SLCIA) have historically accounted for approximately 60% of the total passengers for the Airport. Fourteen of these top 20 markets for SLCIA are located in the western states. It is expected the same trend will hold true for Ogden-Hinckley Airport as its market matures. The Ogden-Hinckley Airport market is a significant part of the total SLCIA market. The Ogden-Hinckley Airport market area has 29% of the population and 30% of the households for the entire region. A weighting of these economic indices gives the Ogden-Hinckley Airport market area a 29% share ofthe total airtravel market. Based on Sabre 

### MIDT data for the Ogden Airport market area, the current passenger potential to all points in the United States is nearly 1 million annual passengers. The passenger forecast for Ogden Airport indicates that there is a large enough demand to support daily jet flights to DEN, LAS, LAX, PHX, SFO and SEA Utilizing fares comparable to the average fares at SLCIA, flights to Phoenix, Los Angeles, Phoenix, Portland/Seattle, and Las Vegas are projected to be profitable with standard twin jet aircraft. Service to and from Los Angeles will be very attractive for the international market and service to Phoenix will be very attractive for customers connecting to the midwest, east, or southeast.

Ogden- HinckleyAirport (OGD), Ogden City Corporation, Utah 2012 Small CommunityAirService Development Program Application Narrotive 5

### Today, catchment area passengers must drive to SLCIA on a congested Interstate 15, and the drive can take as much as an hour or more depending on traffic conditions and the origin ofthe drive. Major Issues 

### Due to drastic shifts in the commercial aviation business model, the air traveler in the United States has had to endure a much longertransit time through airports, higher load factors and poorer service on many airlines. A reduction of flights and seats to many markets has occurred as capacity is managed and demand increases. Security measures implemented after 9/11 often require air travelers to arrive at an airport two hours in advance of departure for domestic flights and three hours in advance of departure for international flights. Travelers ticketed on commercial air carriers located at hub airports have increasingly endured longer lines for checking in, checking baggage and for passing through the security gates. To remain competitive and profitable, airlines continue to cut costs through reducing employee wages/benefits, staffing levels and discontinuance of non-performing routes. Morale issues with remaining airline staff have impacted customer service levels with the traveling public. Several carriers have exited the industry, while mergers and takeovers have affected other major service providers (DUNW, CO/UL, etc.). Industry consolidation has been expected for some time and momentum in maturing, while increasing passenger loads continue to strain capacity and profitability even in the current economic uncertainty.
With new marketing strategies to retain market share, increase revenue and enhance brand recognition, commercial air service providers are opting to expand air service to smaller airports. This program makes it easier for the air traveler that lives orworks near these smaller airports to more easily reach business or personal destinations and also reduces the congestion at the major airports by spreading out the passengers and flights to other airports.
The Role ofOgden Airport 

### The Ogden-Hinckley Airport is currently a general aviation airport and a commercial service alternate for SLCIA. The Ogden-Hinckley Airport fits the classic role ofa satellite airport. The Ogden-Hinckley Airport is sponsored, owned and operated by Ogden City. The Airport's budget is approved by the City and any annual deficient is made up solely by the City. Ogden-Hinckley Airport is managed by an Airport Manager that reports to the City Department of Public Works. The Ogden-Hinckley Airport is designated a Part 139, Class I facility, which often accommodates air carrier weather diversions from SLCIA. Ogden-Hinckley Airport has completed major improvements to its runways and aprons. The Ogden-Hinckley Airport presently accommodates charter operations, small cargo, air taxi operations, general aviation, aircraft storage, and aircraft maintenance and repair. Ogden-Hinckley Airport abuts Interstate 15, giving it easy access to all communities in the catchment area.

Ogden- HinckleyAirport (OGD), Ogcjen City Corporotion, Utoh 2012 Srno/1 CommunityAirService DevelopmentProgrorn Application Norrotive 6

### The primary runway is 8,103 feet long by 150 feet wide with high intensity lighting, a 152,000 pavement strength rating, ILS and GPS approaches, along with an Air Traffic Control Tower and Radar coverage. These are the necessary aviation infrastructure items to safely accommodate airline traffic. Initially, passengers will utilize the existing terminal building; with check-in counters for airlines, a departure lounge with security and a common baggage claim area all exist within the building. Discussions with TSA regarding space, security equipment and personnel have already occurred and await a carrier. Parking and rental cars are currently available right in front of the current terminal. Factors That Have Affected Air Service 

### Ogden-Hinckley Airport does not have scheduled passenger air service. SLCIA, in the past, has been able to meet the air travel needs of the Northern Utah residents. In the past few years getting to and using SLCIA has become difficult and time consuming due to Interstate 15. The development ofan alternative commercial service airport north ofthe Salt Lake City metro market would help eliminate congestion and lost time for air travelers. OgdenHinckley Airport is the ideal location for such a facility. The Airport has infrastructure that can accommodate standard, scheduled service, twin jet aircraft. The Ogden-Hinckley Airport has a publicly owned terminal building that can accommodate commercial air service with modifications, some of which have already been initiated. The OgdenHinckley Airport reserves land that can accommodate a new, multi-gate modern terminal when passenger demand is sufficient. The on-file Airport Master Plan anticipates, and focuses on this possibility. The Air Service Market Study indicates that the catchment area for o·gden-Hinckley Airport is large enough to support passenger air service to major hub markets. Airport Management has upgraded the Ogden Airport to meet the operational requirements of the commercial airlines in anticipation of service. Based on other metro areas with multiple airports, the Ogden-Hinckley Airport is well located in the Salt Lake metro area and should be attractive to the travelers in its region and allow the airlines the ability to operate either regional jets or standard twin jets.
Catchment Area and Community Profile 

### The Ogden-Hinckley Airport is a convenient airport for the residents of northern Utah, Weber and Davis counties and five counties due north. The primary Ogden-Hinckley Airport catchment area encompasses a population of approximately 700,000 in 218,000 households.

Ogden- HinckleyAirport {OGD), Ogden City Corporation, Utoh 2012 Smo/1 CommunityAirService DevelopmentProgram Applicotion Norrative 7

### County Population Davis Morgan Weber Box Elder Cache Rich Summary 

### 2000 238,994 7,129 196,533

.42,751 91,391 1 691 578,759 

### 2009 300,827 9,908 231,834 49,902 115,269 2 160 708,900 

### Growth 25.9% 25.0% 18.0% 16.7% 26.1% 10.1% 22.4% 

### Total retail sales in 2009 for the primary catchment area approximate $9.1 billion. County Davis Morgan Weber Box Elder Cache Rich Summary 

### Households 91,932 2,637 74,940 15,148 33,438 749 218,835 

### Sales($000) 3,803,453 91,041 3,226,560 632,856 1,339,523 13 577 9,107,013 

### Buying Income ($) 5,856,600 167,280 3,931,980 733,920 1,584,752 38 605 12,322,137 

### Weber State University is a strong source of air travel for the catchment area. The University currently enrolls of 19,000 students who come from all over the United States and from foreign countries. The University has a large demand for business travel, sports charters, individual student travel, and visiting friends and relatives. Other major employers include: IRS, McKay-Dee Hospital, Weber County School District, Autoliv, Convergys, Fresenius, Ogden City School District, State of Utah and Weber County. Employment Sector Mining Construction Manufacturing Trade, Transportation and Utilities Information Financial Professional and Business Services Education, Health and Social Services Leisure and Hospitality Other Services Government Summary 

### Percent ofTotal 0.19% 8.00% 12.86% 17.54% 1.10% 4.80% 11.38% 11.39% 8.53% 2.99% 21.21% 100%


### The Ogden-Hinckley Airport is a tourism gateway. There are three ski areas, Snowbasin, Wolf Creek and Power Mountain that are within thirty minutes ofthe Ogden -Hinckley Airport. When trying to plan the perfect Utah family vacation, there is no better destination than Ogden. With the beauty of the scenery, diversity of the activities, and abundance of family attractions including: skiing, hiking, horseback riding, fishing, Ogden- HinckleyAirport (OGD), Ogden City Corporation, Utoh 2012 Smo/1 CommunityAirService DevelopmentProgram Applicotion Norrotive 8

### rafting, and biking. Approximately 2,600 hotel rooms exist in the City with rates ranging from $59 to $325 per night. Ogden is home to Hill Air Force Base and the Ogden Air Logistics Center. The Air Force Base is a material command base and is the third largest employer in Utah, excluding State and Education employment. There are more than 22,000 military and civilian personnel assigned. The Logistics Center provides worldwide engineering and logistics management for the F-16 Fighting Falcon, A-10 Thunderbolt II, Minuteman Ill intercontinental ballistic missile platforms. Depot maintenance is performed for the F-16, A-1 0 and C-130 Hercules aircraft.

Ogden- HinckleyAirport {OGD), Ogden City Corporation, Utoh 20 12 Small CommunityAirService DeveloprnentProgrorn Application Norrative 9MARKET ANALYSIS

The Ogden-Hinckley Airport market area exhibits the characteristics of other successful satellite airports like Orange County and Burbank:
• The catchment area is experiencing positive economic growth, and citizens and businesses in the area are seeking a more convenient way to travel by commercial airline than the majorairport.
• There is highway congestion from the market area to the major airport and this creates longer driving times, extra hassle and adds to area pollution.
• The major airport suffers from long lines and long waits to process through the security area.
• Lower fares to regional markets can be obtained at the satellite airports. Given a mature air service market along with the primary catchment area demographics, the Ogden-Hinckley Airport can effectively accommodate a substantial number of passengers and markets. Other mature market satellite airports, like Colorado Springs for example, have a numberofdaily non-stop departures. Community Ogden, UT Colorado Springs, CO Boise, 10 Eugene, OR Grand Junction, CO Idaho Falls, 10 Spokane, WA Reno, NV Population 673,000 608,510 594,960 343,960 137,700 166,070 468,000 453,400 Non-Stop Markets 0 9 17 

### 8 6 5 14 13
Almost all of the catchment area passengers (72%)' are using SLCIA. Based upon Sabre MIOT data, the catchment area generates more than 2,100 daily passengers or nearly 770,000 annual passengers. Given that Ogden-Hinckley Airport does not currently have scheduled air carrier service, SLCIA data from Sabre MIOT data were used to infer potential market share. The table on the following page shows 2118.9 average daily SLCIA enplanements originating within the Ogden catchment bound for all destinations.

Ogden- HinckleyAirport {OGD), Ogden City Corporation. Utah 2012 Small CommunityAirService Development Program Application Norrotive 10

### Outbound Rank Market Psgrs. Rank 1 

## LAX 142.6 26 

### _, 2 

## LAS 133.2 27 3 

## PHX 128.9 28 4 

## SEA 85.4 29 5 

### 801 55.4 30 6 

## POX 55.3 31 7 

## SNA 53.1 32 8 

## DCA 47.5 33 9 

## MCO 45.4 34 10 

## DFW 45.1 35 11 

## SAN 43.0 36**~~' '~**  

### 12 

## OAK 41.2 37 13 

## ATL 36.1 38 14 

## DEN 35.6 39
"' 

### 15 

## SLC 35.0 40 16 

## ABQ 31.4 41**-~~-** 

### 17 

## SAT 31.0 42 18 

## RNO 29.7 43 19 

## ORO 29.0 44 ----»- 

### 20 

## DAY 26.9 45 21 

## TUS 26.2 46

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### 22 

## DTW 26.1 47 23 

## MSP 25.3 48 24 

## SMF 25.1 49 25 

## STL 23.5 50

Ogden -HinckleyAirport (OGO), Ogden City Corporation, Utah 2012 Small CommunityAirService Development Program 

### Outbound Market Psgrs.



## ONT 22.3 

## BOS 21.7 

## BWI 21.4**-em<-<~** <« 

## GEG 20.8 

## cos 19.9 

## IAH 19.4 

## OKC 18.1
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## VPS 17.6 

## PHL 17.5 

## SFO 16.9

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## MCI 15.7 

## FLL 15.6 

## lAD 14.8 

## SJC 14.7

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## JFK 13.2

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## MIA 12.9 

## MSY 12.8 

## MOW 12.6 

## CVG 12.0 

## TPA 11.8 

## SBA 11.2**~"''** 

## CMH 11.1 

## HNL 10.6 

## ANC 10.2 

## CUN 9.7 

## Sub-Total 1,641.5

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## Other Total 477.4 

### 2,118.9

Applicotion Nonative II

### Potential Passengers Based on these potential passengers Phoenix and Los Vegas seem to present the best opportunity. Both of these markets are prime candidates for new air service and would need the incentive package to support the recruitment ofair service. An annual number of passengers for the potential Ogden market can then be calculated from the select city-pair markets from the Sabre 

### data. Both Phoenix and Los Angeles are summarized as they are the most desirable from the sponsor's perspective.
Potential airlines and markets are as follows: DEN: Allegiant, United DFW: American SFO: United, Southwest LAX: Southwest, United OAK: Southwest SEA: Alaska LAS: Allegiant; Southwest PHX: USAir, Sun Country, Allegiant
A decision was reached to solicit Allegiant Airlines from their Phoenix (IWA) hub. This route has a fantastic potential for success because it has many direct passengers and it fit best with Allegiant's business model and plans. The community wishes a low-cost carrier and because Allegiant's operation at Phoenix offers easy, one-stop flights. Sabre 

### data revealed at the following: Market PDEW SCLIA Annual Pax PHX 672.3 490,780 LAS 795.0 580,350 Average Net Fare $110.08 $76.66
Based upon the primary Odgen catchment area population and housing unit data, the area constitutes 29.1 percent and 29.8 percent of the overall respective SLCIA catchment area. And, 70 and 50 percent market penetrations were assumed for PHX and LAS, respectively. Thus:
Market SCLIA Pax OGD Pax Potential Allegiant Passengers PHX LAS 490,780 142,300 580,350 168,300
Intended Air Service 99,600 84,150
Ogden City and Allegiant representatives met at the recent Jumpstart 

### Conference to discuss the proposal. Allegiant route planning staff indicated a willingness to investigate the proposal and Ogden City representatives will again meet with Allegiant Airlines staff to flesh out details. These discussions culminated in the letter of intent. It is expected that Allegiant will publicly-announce their air service intentions very shortly. Both Allegiant and Ogden agree that there will be a ramp-up period of passengers and revenue until Allegiant reaches its full market share. In this instance, it is assumed that the ramp-up period will take approximately six months.

Ogden- HinckleyAirport (OGD}, Ogden City Corporation, Utah 2012 Small CommunityAirService DevelopmentProgram Applicotion Norrotive 12ACTION PLAN FOR OGDEN AIRPORT
Public-Private Partnership 

### The Ogden -Hinckley Airport is administered by the Ogden City Corporation through its Airport Manager, Mr. Royal Eccles. The Ogden-Weber Chamber and its members constitute the private portion of the Partnership. Members of the Chamber are key leaders from the major businesses in the Ogden area. Both the City and the Partnership know that continued economic development depends on scheduled air service with connecting flights.
The Partnership is committed to completing the following Action. The Airport Manager will administer this program under the direction ofthe Partnership. The Airport Manager and staff of the Ogden-Hinckley Airport will execute all federal grant offers and process all associated reimbursement requests. Project Goals 

### The goal of the Partnership is to ensure scheduled air service with Allegiant Airlines at the Ogden-Hinckley Airport is a profitable success. Scheduled air service will allow the community to better compete for new business and allow the businesses, industry, government organizations and the community as a whole to significantly reduce the amount oftravel time and hassle required.
Action Plan Elements 

### The goal of the Action Plan is to address issues associated with the proposed air service that are critical to the long-term success of that service. In this regard, this Action Plan will address these elements for the Ogden-Hinckley Airport: 1. Market, promote, and support new air service; spread the word around the catchment area. 2. Secure additional revenue to support airline service marketing efforts. Marketing Program 

### The advertising, promotions, public relations program are all part of the marketing program to support new air service. The target market for the Ogden-Phoenix service is the business and leisure traveler. New marketing dollars will be spent in the Salt Lake and Ogden areas. The marketing in the Ogden area will include advertising, promotions, and public relations in the local community. These mediums will be combined in a campaign to introduce the new air service. Target Audience 

### The target audience for the new air service is the business and leisure traveler. The most effective way to contact this customer is by targeting the consumer at a critical time. All ofthese targets can be approached utilizing the same advertising media. For a market like Ogden and the Salt Lake City metro area, the use of television, radio, newspaper, and outdoor are the best media. Even though television is the best media for reaching the leisure market, the small amount of air service that will be offered makes television not a sub-optimally cost effective media. The Ogden Community will Ogden- HinckleyAirport (OGD), Ogden City Corporotion, Utah 2012 Small CommunityAirService Development Program Application Norrotive 13

### find that a combination of local radio, newspaper, and outdoor billboards will be the most cost effective approach to an advertising program. This should also be supplemented with a direct mail program and a series of press releases. Marketing and Media Selection 

### The Ogden market area can best be reached by using local radio, local newspaper, outdoor, direct mail, trade publications, and the internet. Upon review of the local medium for the Ogden market, the following is proposed. Advertisements will be run in the Salt Lake Tribune, Deseret News, the Standard-Examiner and on various local radio stations along with the network affiliate television stations.
The Ogden-Weber Chamber will coordinate a direct mail program to its constituencies and to other businesses in the surrounding areas. The development of a promotion with area businesses with promotional material at the airport will also be undertaken. A public relations specialist will be retained to issue press releases and handle press relations.

Total Incentive Package 

### In order to market the air service from Allegiant Airlines between Phoenix and Ogden an incentive package has been established which would be supportive of their new air service and reduce the risk of this new air service. The total incentive package developed herein includes funds for marketing and advertising, and waiver of certain airport fees.

TOTAL INCENTIVE PACKAGE FOR MARKETING NEWAIR SERVICE 

### Category SCASDP Grant Cash/In-kind Contribution Total Package Costs Sponsor Participation 

### Estimated Cost $200,000 $300.000 $500,000



### The Small Community Air Service Development grant is proposed to cover $200,000 of the total proposed and the remaining $300,000 in cash shall be used for marketing expenses and to reduce carrier costs. Upon the award ofthis requested grant, the Partnership is prepared to launch a drive to sell tickets in advance under a "travel bank" program and develop a barter program from local businesses to fund the marketing, advertising, and public relations for the new air service. The Airport will offer an attractive fee program for the first six months ofservice.

Ogden- HinckleyAirport (OGD), Ogden City Corporation, Utah 2012 Small CommunityAirService Development Program Application Norrotive 14PERFORMANCE MEASUREMENT Marketing and Media Plan 

### The Partnership will work within the community and with a marketing firm to develop a marketing and media plan to support this new air service. This plan will be shared and coordinated through Allegiant.
Air Service Performance 

### The City will work with Allegiant to provide monthly reports listing the marketing activities conducted and reimbursement necessary. The Partnership will cover the shortfall of any monthly loss until the grant money has been exhausted. If Allegiant continues to need some form of incentive after the grant funds have been expended, the Partnership will continue to provide marketing and advertising for Allegiant and the Ogden Airport will continue to offer lower fees.
COMMUNITY SUPPORT


### Letters of support from Utah's key congressional delegation and state and local lawmakers are included in the application package. Various civic and business organizations in the area have also submitted letters and resolutions supporting this proposal and scheduled air service for Ogden-Hinckley Airport and these are included in the application package.

Ogden- HinckleyAirport {OGO), Ogden City Corporotion, Utoh 2012 Smofl CommunityAirService Development Program Application Narrative 15APPENDIX A

# allegiant

May 14, 2012 Royal Eccles Ogden Airport Director 3909 Airport Road Ogden, Ut 84405
Dear Mr. Eccles,
The purpose of this correspondence is to express Allegiant Air' s intent to initiate commercial air service at the OgdenHinckley Airport (OGD), located in Ogden, Utah on September 20, 2012. Flights will be scheduled as listed below.

EffDate 9/20/2012 10/9/2012 11/4/2012 Dis Date 10/8/2012 11/3/2012 11/13/2012 Frequencv 1---5-- ---4--7 ---4--7 IWA ETD 1500 1320 915 OGD 'TA E 1740 1600 1055 OGD ETD**~** 1820 1640 1135 IWA ET



# . A 1900 1720 1315 

### Further, from 11/13/2012 and beyond, the flights will operate Mondays and Fridays with an anticipated arrival at OGD at 10:50 am and departure at 11:30 am. Definitive flight times beyond 11/13/2012 are not yet available, as the schedule for our entire network has not yet been released. The aircraft providing service to OGD will be an MD80 with 166 seats. By way of background information, Allegiant Air is a lowcost, commercial air carrier, offering non-stop jet service to more than seventy (70) airports throughout the country. We are currently seeking to expand our network to airports that share our commitment to low costs and that fit within our business model. To that end, we have identified OGD as an Allegiant airport.
We intend to go public with our service to OGD with approximately service. At the time of this public firm flight times scheduled and 11/13/2012 into 2013. announcement of commercial 90 days before beginning announcement, we will have

publicly released from

8360 S. Durango Drive · lasVegas, Nevada 89113 702.851.7300 702.851.7301 allegiant.comPage 2 of2



### As you are aware, initiating commercial service at OGD is contingent on several factors outside the control of Allegiant Air. Such factors include, but are not limited to, airport compliance with all applicable federal and state regulations, as well as TSA beginning their operations at OGD. Allegiant Air intends to begin service on September 20, 2012, but without the cooperation of TSA and the OGD airport, we will not be able to initiate our operations.
We look forward to beginning this service. Please feel free to contact me with any questions, comments, or concerns.
Sincerely, / /1

# /I/~ Eric Fletcher Manager of Airport Planning Allegiant Travel Company 8360 S. Durango Drive Las Vegas, NV 89113 702.719.8196 Eric.fletcher®allegiantair.com www.allegiant.com

6360 S. DurangoDriv<J 

# • ,.

# .. 'll'tll1

Las Vegas, Nevada 89113 " 702.851.7300 702.851.7301 all<>giant.comORRIN G. HATCH

Aloha Ley Office ofAviation Analysis US Department ofTransportation 1200 NewJersey Ave. SE W86-310 Washington DC 20590 \VASHlNGTON, DC 20510 4402

June 11, 2012

RE: Small Community AirService Development Program DOT-OST-2012-0069
Dear Associate Director Ley: COMMITTEES:

Hf:**ALTH~** ( OUCAT!Ot'i, L:1tJ()H AND }JENS!Ot,iS

Ogden-Hinckley Airport located in Ogden, Utah is proposing toassist in increasing access to our nation's sir system. Commercial air service is projected to attractbusiness and leisure customers and may increase economic development activities andcontribute tothecity'seconomy by increasing access to area ski resorts.
As scheduled passengerair service docs notyetexist, the airport has partnered with Allegiant Travel Companyto potentiallyprovide commercialjetservice to startthis autumn. The Airport has secured multiple sources for matching funds, representing community wide support for this possible establishmentofnewroutes.
Asyou develop priorities and review proposed projects for ''Small CommunityAirService Development Program", please give Ogden-Hinckley Airport's application full and fair consideration.

OGH:dbb Sincerely,

Orrin G. Hatch United States SenatorApplication for Federal Assistance SF-424
*1. Type ofSubmission: *2. Type ofApplication * If Revision, select appropriate letter(s) 

### D Preapplication 

### 0 New 

### 0 Application 

### D Continuation *Other (Specify) 

### D Changed/Corrected Application 

### D Revision

3. Date Received: 4. Applicant Identifier: Ogden City, Utah Sa. Federal Entity Identifier: *5b. Federal Award Identifier:

State Use Only:
6. Date Received by State: j7. State Application Identifier: 8. APPLICANT INFORMATION: *a. Legal Name: Ogden City Corporation *b. Employer/Taxpayer Identification Number (EINITIN): *c. Organizational DUNS: 87-06000257 853225520 d. Address: *Street 1: 2549 Washington Boulevard, Ste 910

Street 2: *City: Ogden

County: Weber *State: Utah

Province: *Country: USA *Zip I Postal Code 84401

e. Organizational Unit: Department Name: Division Name: Ogden-Hinckley Airport f. Name and contact information of person to be contacted on matters involving this application: Prefix: Mr. *First Name: Ro:x:al Middle Name: *Last Name: Eccles Suffix: Title: Airport Manager Organizational Affiliation:

*Telephone Number: 801-629-8251 Fax Number: 801-627-3609 *Email: reccles@ci.ogden.ut.us OMB Number: 4040-0004 Expiration Date: 0I/31/2009 Version 02Application for Federal Assistance SF-424 *9. Type ofApplicant 1: SelectApplicantType: C. City or Township Government Type ofApplicant 2: SelectApplicant Type:

Type ofApplicant 3: Select Applicant Type:

*Other (Specify)

*10 Name of Federal Agency: DOT- Office ofAviation Analysis 11. Catalog of Federal Domestic Assistance Number: 20.930 CFDA Title: PaJ:ments for Small Communi!Y Air Service DeveloQment

*12 Funding Opportunity Number: DOT-OST-2012-0069

*Title: Small CommunitJ: Air Service DeveloQment Grant

13. Competition Identification Number:

Title:

14. Areas Affected by Project (Cities, Counties, States, etc.): Ogden City, Weber Couty and Salt Lake MetropolitanArea

*15. Descriptive Title ofApplicant's Project: Small Community AirServiceApplication; See Attached Narrative OMB Number: 4040-0004 Expiration Date: 01/31/2009 Version 02Application for Federal Assistance SF-424
16. Congressional Districts Of: *a. Applicant: 1st
17. Proposed Project: *b. Program/Project: 1st OMB Number 4040-0004 Expiration Date: 0I/31/2009 Version 02

*a. Start Date: 9-2012 *b. End Date: 9-2013
18. Estimated Funding($):
*a. Federal $200 000 *b. Applicant $300,000 *c. State *d. Local *e. Other *f. Program Income *g. TOTAL $500,000

*19. Is Application Subjectto Review By State Under Executive Order 12372 Process? 

### 0 a. This application was made available to the State underthe Executive Order 12372 Process for review on

__ 

### 0 b. Program is subject to E.O. 12372 but has not been ,selected by the State for review. 

### l'8J c. Program is not covered by E. 0. 12372
*20. Is the Applicant Delinquent On Any Federal Debt? (If "Yes", provide explanation.) 

### 0 Yes 

### l'8l No
21. *By signing this application, I certify (1) to the statements contained in the list ofcertifications** and (2) that the statements herein are true, complete and accurate to the best ofmy knowledge. I also provide the required assurances** and agree to comply with any resulting terms if I accept an award. I am aware that any false, fictitious, orfraudulent statements orclaims may subject me to criminal, civil, or administrative penalties. (U.S. Code, Title 218, Section 1001) 

### l'8J ** IAGREE ** The list ofcertifications and assurances, oran internet site where you may obtain this list, is contained in the announcement or agency specific instructions
Authorized Representative:
Prefix: Mr. Middle Name: *Last Name: Caldwell Suffix:
*Title: Mayor *Telephone Number: 801-629-8111
*Email: *Signature ofAuthorized Representative:
Authorized for Local Reproduction *First Name: Mike



# IFax Number: 801-629-8123 

# I *Date Signed: 6/4/2012

Standard Form 424 (Revised 10/2005)

Prescribed by OMB CircularA-102Application for Federal Assistance SF-424 *Applicant Federal Debt Delinquency Explanation The following should contain an explanation ifthe Applicant organization is delinquent ofany Federal Debt. N/A OMB Number 4040-0004 Expiration Date: 01/31/2009
Version 02INSTRUCTIONS FOR THE Sf...U"
Public reponing burden for this**~ion** ofinfar'>ation is estimated to averaQe 60 minutes per response, including t\me fofrEYiE!WifiQ mtructions. sean::I'IWJ**~xisling** data SOUf'Ces. ga1iiEring and maintaining 1Mdata neede!tand completing and retr.ewing the collectionofrnfurmaoon. Send rommentsregarding !he OOlden estimate oriltl'fothefaspeclof:his ootlection ofinformation. itlduding suggeslioosfor reducingthis bu'den. to :heOffiCe ofManagementandBudget. Paperwork Rec!udion Project{0348-0043). Washinglon. DC 20503. PlEASE00 NOT RETURN YOUR COMPLETED FORMTOTHE OFFICE OF MANAGEMENT AND BUDGET. SEND ITTO THE ADDRESS PROVIDED BY THE SPONSORlNG AGENCY.
This is a scmdardfonn (inclu.ding the co!:ltimution sheet):reqttired !or m<! as a C.m!fmeet fur submission ofpreapplicarions and applications and r!'latedillformation'l!lldadis<recionaryprograms. Someof!heitl!ms are requiTed and some sreoptionalatthe discretionofthe applicantorthe FNeral agency (agency). ReqnimlltetllS are identifiedw:lth an astm>k ontheform andare specifiedintheinsttuctiom beiaw. Inadditiontothe il:!strnctioDS pr<nidedbelow.applicants mmtconsult**a~cy** lllSlrnctions lD derefllline >pecrlic**req~.**

I!em Enlty 100m Eniry: 1. Type ofSubmission: (Required): Seleclone type ofwbmission in to. Name OffederalAgency: (Requiredi Enterme name of:he awordance Wlth agencyin-structions.**F~eral** agencyfrom\\tlicli a55istance •s being requested with


# . Pre-application !his application.



# . App!ic.ation



# . Changed/Com!dedApplication

- Ifrequested bytheagency. chect 11 CatalogOffederal**~tic** Assistam:e NumbeffT&: ff lhis submission f!ito changeorcom!cl a**~~** submitted En!efthe Catalog ofFeder.aS**~Assistance** l1llfl1berand application. Unless requested by the agency" awlicarnsmay not**~il!e-** ofthe programurn:erwhich ass,'s:tance is req;.-es.ted. as use this to wbmitchanges afterthecicsing date. fOund in the program announcement.**if~** 2. Type ofApplication: {Required) Selectone 1ypec4 applicalioo in**f2~** FundingOpportunity NumberlT&: (Reqwed) Enterthe accordance with ;;oeocy instructions. FundingOpportunity N001ber ami title ofthe CflP(lftuni1y undet'



# . New

- An ilflPiicalioo thatis being subrnitte<l to an agency lor1he whichassisbrN:e is requested,as found in the progran1**f~rst!ime. ~ent.**  

# . Continuat:ioo -An extension for an addill!ooal funding(budgetperiod 13

. COIRp@tition**!dentific:~on** NumbeJffitte: Enterthe fora proi4!d with a projecled**~** date. This em include Competition ldenlification Numberand li!leofthe**~ion** renewals. underwhich**as~** is requr;:;'Sted.**if~.** 

# . Reii!Sioo- Anychange n the Fedefat Government's**~ ~**  or cootingeot§\abilityfrom an existingobligation. ffa reviS!Oil, enter !he appropriate leiter(s). Morethan ooe may be selected. If"Ofuer" is selected, please speciy intextboll provided. t4. ArNsAfm:tedByProject: Listtheareas orermties using A lnorease Award**B.~Award** the categories (e.g.• cities. coonties. states. etc.)speciiedin C. Increase Duration 0.**De~se** Duration agencyins!P.J:Ctions. Use !hecooOOuation sheetlo enter E. O!her (specifv} additional areas. if needed. 3. Date Received: Leavethisfie.Jo blanil. This date willbe assigned bythe t5. DescriptiveTideofApplicant's Proje-ct: j'Reqvired) tntera Fe<!Eni agency. briefdescriptivet1leofthe proJea. !fappropriate. a1tacll a mapshowing project localioo (e.g"construction orreal 4. ApplicantIdentifier: Enter !heentity idernffilerassigned hythe Federal properlyprojects). for**~s.** attach a summary agency. ifmy. orappliican!s cc.ntro! number. ifapp§c.abie. descrptionof!heproject. 5a federal EntityIdentifier: Enterthe !lUmberassigll!ed toyour 16. Congressional Districts Of: (Required) 16a. Enteritre orttanizatioo by !heFedEtal Agency. ifany. ap¢icant'sCongressior.al District and Hlb. Eniefall**~(s)** 5b. federal Award ldentifil!t': For- applications !eave blanit Fora affected bylheprogram orprOJed. Enterin the lormat 2**~ontinu~n** or**r~sion** lo an exisling award. enterthe preYious.'y characters Slate Abbrev'.ation - 3 charactersOis!rX:t Number. assigned Federal award identifier number. :ta chanqedl'correcte<i e.g.• CA-005fur Californiaf!' district. CA4H2forCalifornia 12" applicalioo.errterthe Federal identifierin a.ccordance with agency distnct. NC-103fof Norl1! Carolina's 133"'district.**~s.** " Ifa!! oongressi<lnal mslric:S in a**sta..~** are affeded. enter 6. DateReceived byState: Leave this 1\eld bianll. This da'!e mtbe "airforthe distnct number, e.g.• MO-altfuraft assigned bytne Stale, ifapplicabfe. coogressional disiricts in Marpand. 7. State Application Identifier: Le;r-1ethisfield blank. Thisidentlierwill! 

# . Ifnatioowide. te. ali districtswilhin aft startes are affected. 1:-e assogned bythe Slate, ifapplicable. enterUS-all.



# . If!heprogram/projectisoutside !he US. enter00-000

. 

### e. Applicant lnformationc E.'lter the following in**a~~** withagency 

### r-- instrucfioos:

a. legal Nilllle:\Required): Enterthe legal nameofapplieantthatwill 17. Proposed Project Startand End Oates: (Required} Enterme undertakethe assistanceactrwity. This is the namEthattheorganization JlfOI!QSed start dateand end**~of**the**~** has registered with the Cenlral Conlractor Registry. lnformatrooon r · · w4h CCR rnav beobtained bvvisi!ino :heGrants.oO¥website. b. Employer/TaxpayerNUI'l'lbel" {BNmH): (Required}: Enterthe**~r**or Taxpayer!dentificalilon**Number~EIN** orTIN}as assigned by 18. Estimatedfunding: (Required) Enll!rthe aroount requested the !niJemai Revenue Service. ifyourorganizatioo is not 11 me US.enter ortobe**~ributed** during !hefirstfundinq;buctggperiodby 44-4444444. each cmribmor.VakJe ofirH.indcootribOOons should be c. Organizational DUNS: (Required) Enterlheorganizabon's DUNS« included on appropriatelines, as**applicable~** ifthe ac100n will DUNS+4number received from Dun and**&~street.** lnbrnalicnon result ina dollarchange ID an existingawarn.

### rocale oolythe obtaftng a DUNS I!Ul!lbErmay beobtained byvi'sihing the GrantstJOV amountof1hedlartge.**For~,** enciosetheamounts in website.**~·** d. Address; Emertheromp!Ele addressas**rollm~s:** Streetaddress {tile 1required}, City t,Requmi).County. State< (Required. iicounlry is US). til Is Appfigtion SubjecttoReview by Sute UnderExeeutiwe Province. Councry (Requml}.Zip/Postal Cede (Required, ifcoon1ry':s On:ler 12372 Process?**A~nts** sboold cootactihe state US' Single Point C'1fCOO'lact{SPOC)for Federal ExeoutiveOrder e. Org.anizationalllnit: Enterthe name oftheprimary organaational 12372 ro detmninewhEtherfue app!ica6on**is~**10 1he WJit [anddepartmentordivision, ifawlicabie) !hatwill undertat;e theassistanceactivlty, S applicable. State intergowmmenl.ai review pnx:ess., Se1ed the f. N;;une andcontact informationofperson tobecontacti!d on apprq:.>riate box. If

### ·a: .s selected,**en~**the datethe matters. involvingthis applieation: Enterthe name (F!f"'St and lastname apptK:ation was submitted 1ott1e State required}, a-ganizatona1 affiliation pfaffiliated With an organiza'iion oti"J,ef" thanthe app\ic.1ntocganization}.telephone number (Required}. fax 20. Is t:MApplicant Delinquecnt on any**F~** Debt? number, and emai address (Required) ofthe per.iOO 10contacton iRequired) Selecl the appropriate ix»:. Thisquesron awlies to mattef"s related !o !his aw!ica1ion. 

### me applicantorganizat>:ln,notthepersonwho signs asthe authorized**~-** CategoriEsofdebtin¢lude**d~** auditdis.a!JbWances. loans am:! taxes.
ff VI.!'S, include an exlliafla'liooonthecon1iooatioo sheel fl. Type of**A~t** (Required} 2t. Authorized**Rep~tive:** jRequft.d)T<1 be signed and Selecctuptothree applicantlype(s}in a.crordance**with~** dated bytheauthorized**r~** oftheapplicant :nstructlons.**~,** Enter!he name {First and**las~** requ?red) A. State Gcwmmenl M. NonpQf,twiCh 501C3 IRS tilfe (Required}, lelephooe number (Required). Jax number. B. CountyGowmment**~** {Glherthan lnstiwt<ln and email address**{Re<~Uired)** ofthe pef5011 au1horize<l to sign 

### c CityorTawnship GCNernment of Higher Educ:Won} furthe applicant D. Spe-cial OlsmctGovernment N. Nonprofitwithout501C3 IRS A oopyofthe governingbody'sau!horizatoo foryouto !>ign E. Regional Organization Status**~01her** than instihstoo this application as !heofficial represEntativemustbe en Me in F. u.s.Termoryor Possession of Higher Eoocaton) the applicant's c4fice. (Certain Fecle1"al agencies may reque G. 'ndependlentSchool District 0. Private lns."W.rtion of**~** matthis autflotiza1ionbesubmitted aspartofthE appacation.) H.**Pr~State** CoolrclfEd Education 1nstit'!.ltioo ofHigher EduCiltion ?. Individual ' cndian/Native American Tribal Q. For-ProfitOrganizab L Government(Federaliy (Other!hm Srnall Busim:<ss)**R~ized)** R. Small Business J :rnJianiNative American Tribal S.**H&s~Set'll'!lg** institutioo Government(Otherthan T. Hitstorically BlackCo8eges Federally Recognized} and Umwrs.ities {HBClJs} K :ndian,-'Native American (J, TnballyControiled Colfeges Tribally Des.lgnated and Unillersities (TCCUs) Organization v. Alaska Native and Naiwe L**P~lnci.an** Housing 1-!.awaii.an Serving lnstitu!ions Authority 

### w. No!HJomestic (nort-US) Entity X. Other{specify)