Exhibit
10.1


 


SECOND AMENDED
AND RESTATED CONSULTING AGREEMENT


 


This SECOND AMENDED AND
RESTATED CONSULTING AGREEMENT (this “Agreement”) is entered into as of April 13th, 2022 (the “Effective Date”)
into by and between Fresh Vine Wine, Inc., a Nevada corporation (“Client”), and Jamey Whetstone d/b/a Whetstone Consulting
(“Whetstone”).


 


WHEREAS, Whetstone
and Fresh Grapes, LLC, a Texas limited liability company that was the predecessor to Client (“Fresh Grapes”), entered into
a letter agreement dated on or about June 12, 2019 pursuant to which Whetstone was to provide, and did provide consulting services relating
to low calorie and/or low sulfite wine products (collectively, the “Original Agreement”);


 


WHEREAS, Client and
Whetstone amended the Original Agreement by restating it in its entirety, and entered into that certain Amended and Restated Consulting
Agreement, dated and effective as of March 16, 2021 (collectively, the “Restated Agreement”), on the terms and conditions
contained therein;


 


WHEREAS, Pursuant to
the Original Agreement and Restated Agreements, Whetstone received, as partial compensation, Fresh Grapes membership ownership interests.
Upon Fresh Grapes, LLC’s conversion to Client on December 8, 2021, such units converted into a total of 619,343 shares of Client’s
common stock (the “Shares”); and


 


WHEREAS, the parties
again desire to amend and restate both the Original Agreement and Restated Agreement in their entirety as set forth below in accordance
with the terms and conditions set forth in this Agreement.


 


NOW, THEREFORE, for
and in consideration of the covenants and agreements set forth below, the sufficiency of which both parties acknowledge, the parties agree
as follows:


 


1. Services.


 


Client hereby engages Whetstone
to provide mutually agreed to consulting services related to low calorie and/or low sulfite wine products pursuant to the terms and conditions
of this Agreement (the “Services”).


 


2. Term.


 


The term of this Agreement shall
commence as of the Effective Date and shall continue for a period of one (1) year (the “Initial Term”), unless sooner terminated
as provided herein. Upon expiration of the Initial Term, this Agreement shall automatically renew for successive one (1) year periods
(each a “Renewal Term”) unless (i) either party has notified the other party in writing at least thirty (30) days prior to
the expiration of the then current term that the notifying party elects not to renew this Agreement, or (ii) this Agreement is sooner
terminated as provided in this Agreement. The Initial Term, and all renewals and extensions of this Agreement, are collectively defined
as the “Term.”


 






     


     


    

 


3. Compensation.


 


(a) Base
Consulting Compensation. Monthly compensation for the Services is Five Thousand Dollars ($5,000.00) per month, prorated for any partial
months (the “Base Consulting Compensation”), payable by the 15th day of each calendar month for the Services provided the
preceding month.


 


(b) Commissions.
In addition to the base consulting compensation payable pursuant to Section 3(a) above, Client agreed to pay Whetstone additional the
commission based compensation set forth below subject to satisfaction of the identified milestones.


 


(i) Client
will pay Whetstone a commission equal to Five Thousand Dollars ($5,000.00) for any given non-overlapping 30-day period during the Term
in which Client sells Fresh Vine Wine Products to at least 42 separate True Food Kitchen locations for sale to customers from their menus.
For such purposes, “Fresh Vine Wine Products” means Client’s wine products developed with the assistance of Whetstone
pursuant to the Services.


 


(ii) Upon
Client selling at least 0.7 cases of Fresh Vine Wine Products within any given non-overlapping 30-day period to at least 210 locations
of a single Qualifying Casual Dining Restaurant Chain for sale to customers from its menu, Client will pay Whetstone a one-time commission
payment of One Hundred Thousand Dollars ($100,000). For such purposes, a “Qualifying Casual Dining Restaurant Chain” shall
mean PF Chang’s or another fast casual dining restaurant chain considered by Client in its discretion to have similar reputation,
visibility and distribution opportunities.


 


(iii) Upon
Client’s concurrently selling at least 0.43 cases of Fresh Vine Wine Products within any given non-overlapping 30-day period to
at least ten separate Qualifying Fine Dining Restaurants for sale to customers from their menus, Client will pay Whetstone a one-time
commission payment of Forty Thousand Dollars ($40,000). For such purposes, a “Qualifying Fine Dining Restaurant” shall mean
an upscale restaurant considered by Client in its discretion to be a fine dining establishment.


 


Commission payments provided
for by this Section 3(b) will be payable on the 15th day of the calendar month following the month in which Client confirms satisfaction
of the applicable milestone (the “Due Date”). Each amount specified by this Section 3(b) shall be paid without offset from
any other milestone(s) or Contractor’s receipt of the Base Consulting Compensation.


 


4. Termination.


 


Client shall have the right
to terminate this Agreement at any time by giving Whetstone written notice. Whetstone shall have the right to terminate this Agreement
at any time by giving Client written notice at least thirty (30) days prior to the termination date.


 






    Page 2 of 11


    


    

 


Client may, at any time and
with notice, immediately terminate this Agreement for “cause.” Termination for “cause” shall include but not be
limited to termination based on any of the following grounds: (a) fraud, misappropriation, embezzlement or acts of similar dishonesty;
(b) intentional and willful misconduct that may subject Client to criminal liability which, if capable of being cured, is not timely cured
upon 30 days’ written notice to Whetstone; (c) continued gross negligence or recklessness in the performance or non-performance
of duties which materially and adversely affects Client and which, if capable of being cured, is not timely cured upon 30 days’
written notice to Whetstone, (d) any breach of Section 10 by Whetstone, or (e) any material breach of any other Section of this Agreement
by Whetstone which, if capable of being cured, is not timely cured upon 30 days’ written notice to Whetstone. In the event this
Agreement is terminated for “cause” by Client as provided by this Section, no further compensation shall be owed to Whetstone,
except for compensation or other consideration earned but unpaid.


 


Further, Whetstone acknowledges
and agrees that in the event of termination of this Agreement by Client for “cause” in accordance with this Section 4, where
such termination for cause arises or relates to an act or acts directly related to Whetstone’s ownership interest in Client, Whetstone
shall, at Client’s election (which election shall be made by Client in its sole discretion), be obligated to sell all Shares held
by Whetstone on the termination date back to Client at the fair market value applicable on the day immediately prior to the incident(s)
supporting or giving rise to such termination for cause. As an example, but not as an exhaustive list, “act or acts directly related
to Whetstone’s ownership interest in Client,” shall include a civil or criminal complaint against Whetstone for insider trading,
embezzlement, fraud, and/or misappropriation of or concerning Client and/or Client’s corporate assets. So long as Client’s
common stock is listed on a U.S. securities exchange, the fair market value of the Shares to be sold back shall be determined by reference
to the closing price of a share of Client’s common stock on such U.S. securities exchange on the applicable date (or the immediately
preceding trading day if such U.S. securities exchange is closed for trading on such date). If Client’s common stock is not publicly
traded, then the fair market value of the Shares will be based upon a good faith valuation of the Shares as of such date, which shall
be based upon such factors as the Client’s board of directors deems appropriate. Whetstone is not entitled to any further distributions
in respect of the Shares after the date of Client’s termination for cause. In the event any appropriate instruments reasonably requested
by Client effectuating the transfer of the Shares as required by this Section are not delivered within five (5) days’ after Whetstone’s
receipt of the written notice of termination by Client for “cause,” Client, or its designee, may, as Whetstone’s irrevocable
attorney-in-fact and agent, execute any such legal instruments conveying, transferring or assigning the Shares to Client and the parties
hereto agree that neither Client nor its designee shall have any individual liability for any actions taken in connection with the foregoing.
Whetstone agrees that no provision of this Agreement shall preclude Client from recovering damages, if any, sustained by reason of any
conduct of Whetstone in breach of the terms hereof.


 


Upon the expiration or earlier
termination of this Agreement, except as otherwise provided herein, neither party shall have any further obligation hereunder except for
(i) obligations accruing prior to the date of expiration or termination, and (ii) obligations, promises, or covenants contained herein
which are expressly made to extend beyond the Term.


 


5. Independent
Contractor Status.


 


Whetstone enters into this Agreement
as, and shall continue to be, an independent contractor. Under no circumstances shall Whetstone look to Client as his employer, or as
a partner, agent, or principal. Whetstone shall not be entitled to any benefits accorded to Client’s employees, including without
limitation worker’s compensation, disability insurance, vacation, or sick pay. Whetstone shall be responsible for providing, at
Whetstone’s expense and in Whetstone’s name, disability, worker’s compensation, or other insurance, as well as licenses
and permits usual or necessary for conducting the Services under this Agreement.


 






    Page 3 of 11


    


    

 


Whetstone shall pay, when and
as due, any and all taxes incurred as a result of Whetstone’s compensation under this Agreement, including estimated taxes. Whetstone
agrees to indemnify and hold harmless Client from any and all loss or liability, cost or expense arising with respect to such payments,
withholdings, and benefits, if any.


 


Except as limited herein, Whetstone
may represent, perform services for, or be employed by such additional persons or companies as Whetstone sees fit.


 


6. Whetstone’s
Representations.


 


Whetstone represents that Whetstone
has the qualifications and ability to perform the Services in a professional manner, without the advice, control, or supervision of Client.
Whetstone shall be solely responsible for the professional performance of the Services and shall receive no assistance, direction, or
control from Client. Whetstone shall have sole discretion and control of Whetstone’s services and the manner in which performed
in accordance with this Agreement.


 


7. Confidentiality.


 


Neither party will disclose
information of the other that is marked as “Confidential,” or should otherwise reasonably be considered confidential, without
the express prior written consent of the other party, provided, however, Client grants Whetstone the discretion to use information learned
from Client in the course of providing the Services under this Agreement to the best of Whetstone’s ability.


 


“Proprietary Information”
includes, without limitation, any information created, discovered, developed, or otherwise known to Client (including without limitation
information created, discovered, developed or made known to Whetstone or Client as a result of Whetstone’s relationship with Client),
and any information assigned or otherwise conveyed to Client by another entity that has commercial value in the business in which the
entity is engaged, excluding the following: Information which (a) belongs to Whetstone or is already known by Whetstone without an obligation
of confidentiality; (b) is publicly known or becomes publicly known through no unauthorized act of Whetstone; (c) is independently developed
by Whetstone without use of Client’s Proprietary Information; (d) is approved, in writing, by the governing authority of Client
for disclosure; or (e) is required (by oral questions under oath, interrogatories, requests for information or documents, subpoena, civil
investigative demand or similar process or by applicable laws and regulations or stock exchange rules) to be disclosed in a court proceeding.
By way of illustration, but not limitation, Proprietary Information specifically includes inventions, developments, designs, applications,
improvements, trade secrets, formulae, ideas, know-how, methods or processes, discoveries, techniques and data (hereinafter collectively
referred to as “Inventions”); information regarding plans for research, development, new products, marketing and selling business
plans, budgets and unpublished financial statements, licenses, prices and costs, suppliers and customers; and information regarding the
skills and compensation of employees of Client. During the Term of this Agreement, Whetstone may receive and otherwise be exposed to information
regarding the customers, trade secrets, technology and business of Client. Whetstone agrees that all Proprietary Information whether presently
existing or developed in the future, whether or not patentable or registrable under copyright law, shall be the sole property of Client
and its assigns, and that Client and its assigns shall be the sole owner of intellectual property and other rights in connection with
such Proprietary Information.


 






    Page 4 of 11


    


    

 


Whetstone agrees not to reproduce
Proprietary Information in any format, except as necessary for Whetstone’s performance of the Services hereunder. During the Term
of this Agreement and after its termination, Whetstone will keep in confidence and trust all Proprietary Information. Whetstone shall
not use, or disclose to any third party, Proprietary Information or anything related to such information without the prior written consent
of Client, unless such actions are required in the ordinary course of performing the Services for Client pursuant to this Agreement or
until and unless such information becomes public knowledge.


 


8. Injunctive
Relief.


 


Because Whetstone’s services
are personal and unique and because Whetstone may have access to and become acquainted with Client’s Proprietary Information, Client
shall have the right to enforce this Agreement and any of its provisions by injunction, specific performance or other equitable relief
without prejudice to any other rights and remedies that Client may have for a breach of this Agreement. The rights and remedies of Client
hereunder are cumulative to, and not exclusive of, any rights or remedies which Client would otherwise have in law or at equity.


 


9. Intellectual
Property.


 


Whetstone agrees that any Inventions
invented, conceived, made, or reduced to practice by Whetstone, whether individually or with others, that (a) relate in any manner to
the previous or existing business, work, or investigations of Client; (b) are or were suggested by, have resulted or will result from,
or have arisen or will arise out of any work that Whetstone has done or may do for or on behalf of Client; (c) have resulted or will result
from or have arisen or will arise out of any materials or information that may have been disclosed or otherwise made available to Whetstone
as a result of duties assigned to Whetstone by Client; or (d) have been or will be otherwise made through the use of Client’s time,
information, facilities, or materials, even if conceived, created, developed, made, reduced to practice, or fixed during other than working
hours (the “Consultant Inventions”), shall be assigned to and owned solely and exclusively by Client. Whetstone agrees during
the Term hereof, and at any time in the future following termination of this Agreement, to fully cooperate with, execute and complete
to Client’s satisfaction any and all documents necessary for Client or any assignee of Client to secure and complete any patent
applications with respect to such Consultant Inventions. Whetstone agrees to sign any oath or other necessary documents within thirty
(30) days when requested by Client for filing of such related patent applications on such Consultant Inventions if necessary. Whetstone
shall promptly report and disclose to Client or its designee, those Consultant Inventions invented, conceived, made or reduced to practice
by Consultant, whether individually or with others, during the Term hereof.


 


If Client is unable, after reasonable
effort, to secure Whetstone’s signature on any document needed to apply for, prosecute or defend any patent or other intellectual
property right or protection relating to a Consultant Invention, Whetstone hereby designates and appoints Client and its duly authorized
officers and agents as its agent and attorney in fact to execute, verify and file applications, and to do all other lawfully permitted
acts necessary to protect Client’s intellectual property rights in Consultant Inventions with the same legal force and effect as
if executed by Whetstone.


 






    Page 5 of 11


    


    

 


10. Restrictive
Covenant.


 


(a) For
the purposes of this Agreement “Restricted Area” shall mean any business located with a twelve (12) mile radius of 1075 Atlas
Peak Road, Napa, CA 94558; “Restricted Period” shall mean during the Term of this Agreement and one (1) year following the
termination of this Agreement; “Affiliate” of, or a person “affiliated” with, a specified person, is (a) if such
specified person is an entity a person that directly, or indirectly through one or more intermediaries, is under control of the person
specified, and (b) if such specified person is an individual, then such specified person’s spouse, parents or lineal descendants
(by birth or adoption); and “Competing Business” means any business relating to the development, manufacture, marketing and
distribution of any product that competes during the Restricted Period with any low calorie and/or low sulfite wine products sold or substantially
under development by Client during the Restricted Period.


 


(b) Whetstone
recognizes that: (i) Client’s entering into this Agreement is induced primarily because of the covenants and assurances made by
Whetstone hereunder, (ii) the covenant by Whetstone not to solicit customers or employees and the covenant not to compete is necessary
to assure the continuation of the business of Client, and (iii) irreparable harm and damage will be done to the established goodwill and
business of Client in the event that Whetstone competes with Client or solicits customers or employees. Therefore, in consideration of
these premises, the Proprietary Information (as herein defined) provided by Client to Whetstone (and so as to enforce Whetstone’s
agreement to maintain the confidentiality of the Proprietary Information), the payment by Client of Whetstone’s compensation hereunder,
and as an inducement for Client to enter into this Agreement and consummate the transactions hereunder, Whetstone shall not, and shall
cause its representatives, including but not limited to Jamey Whetstone, and Affiliates not to, directly or indirectly, in the Restricted
Area, engage or invest in, own, manage, operate, finance, control, participate in the ownership of, maintain any interest in (proprietary,
financial or otherwise), be employed by, lend credit to, receive compensation, including royalties, from, or render services or advice
to any person engaged in a Competing Business.


 


Notwithstanding the foregoing,
the restrictions contained herein shall not restrict the acquisition, operation, management, consulting, or other commercial activity
by Whetstone, directly or indirectly in or with a winery, brewery, spirits, or other alcoholic beverage-industry business not concerning
“low calorie” or “low sulfite” products or services.


 


(c) During
the Restricted Period, Whetstone shall not, and shall cause its representatives and/or Affiliates not to, directly or indirectly: (1)
cause, induce or encourage any client, customer, supplier, or licensor of Client to terminate or modify any such relationship with Client;
or (2) hire or solicit the employment or engagement (whether as an employee, consultant, or otherwise) of, or attempt to recruit for employment
or engagement any individual employed by or contracting with Client or who was employed by or contracting with Client during the previous
twelve (12) months prior to such hiring, solicitation or attempt to recruit. Notwithstanding the foregoing, nothing herein shall prevent
(A) Whetstone from making general advertisements for employment or services not directed at any such employee or contractor of Client
or (B) from engaging professional advisors, including but not limited to lawyers, accountants and other tax professionals who were or
are engaged to perform such professional services for Client.


 






    Page 6 of 11


    


    

 


(d) During
the Term, and unless approved by the Company in its sole discretion, Whetstone shall not, and shall cause its representatives and/or Affiliates
not to, directly or indirectly, arrange for, receive or accept commissions, finder’s fees, personal or business-related financial
accommodations (other than accommodations for the benefit of Client) or compensation in any form from any individual, entity or business
organization that is a customer of, or a supplier or other vendor to, Client that relates to the Services or to the production, distribution,
marketing or sale of Client’s products. Whetstone agrees to notify Client promptly of any proposal by a customer of, or a supplier
or other vendor to, Client to pay or provide any such commissions, finder’s fees, financial accommodations or other compensation
to Whetstone. If Whetstone or its representatives and/or Affiliates directly or indirectly receive or accept such commissions, finder’s
fees, financial accommodations or other compensation in violation of this Section 10(d), then, in additional to other remedies available
to Client, Whetstone shall, or shall cause its representatives or Affiliates to, reimburse, pay-over and disgorge to Client the full amount
of such commissions, finder’s fees, financial accommodations or other compensation.


 


(e) Whetstone
acknowledges that the restrictions contained in the three preceding paragraphs of this Agreement are reasonable and necessary to protect
Client’s legitimate business interests, specifically including the protection of the goodwill of Client’s business (directly
or indirectly), and that any violation of the preceding three paragraphs of this Agreement would result in irreparable injury to Client.
In the event of a breach by Whetstone of the three preceding paragraphs of this Agreement, Client shall be entitled to a temporary restraining
order and injunctive relief restraining Whetstone from the commission of any breach, without the necessity of posting a bond, cash or
otherwise, in addition to all of Client’s other legal and equitable remedies. Whetstone hereby represents to Client that Whetstone
has read and understands, and agrees to be bound by, the terms of the preceding three paragraphs of this Agreement and acknowledges that
the geographic scope and duration of the covenants contained the preceding three paragraphs of this Agreement of this Agreement are fair
and reasonable to protect the value of the goodwill of Client, in light of the amount of compensation, trade secrets and Proprietary Information
that Whetstone has or is receiving in connection with Whetstone’s engagement. It is the desire and intent of the parties that the
provisions of the preceding three paragraphs of this Agreement be enforced to the fullest extent permitted under applicable law, whether
now or hereafter in effect and therefore, to the extent permitted by applicable law, Whetstone and Client hereby waive any provision of
applicable law that would render any provision of the preceding three paragraphs of this Agreement invalid or unenforceable. If any of
the aforesaid restrictions are found by a court of competent jurisdiction to be unreasonable or otherwise unenforceable, the parties intend
for the restrictions herein set forth to be modified by the court making such determination so as to be reasonable and enforceable and,
as so modified, to be fully enforced. By agreeing to this contractual modification prospectively at this time, Client and Whetstone intend
to make this provision enforceable under the law or laws of all applicable jurisdictions so that the entire agreement not to compete and
this Agreement as prospectively modified shall remain in full force and effect and shall not be rendered void or illegal.


 






    Page 7 of 11


    


    

 


11. Indemnification.


 


Client and Whetstone agree to
defend, indemnify and hold harmless the other party, their employees, officers, directors, agents and affiliates, against any and all
claims, actions, proceedings and suits and any and all liabilities, losses, damages, settlements, penalties, fines, costs or expenses
(including reasonable attorneys’ fees and other litigation expenses) incurred or suffered by the other party arising out of or relating
to any of the following: (a) a material breach of this Agreement by an indemnifying party; or (b) that indemnifying party’s own
gross negligence or willful misconduct.


 


12. No
Assignment.


 


This Agreement is not assignable
by either party except with the prior written consent of the other party. This Agreement shall be binding on the successors and assigns
of either party.


 


13. Limited
Liability.


 


Any data, information, documents
and the like furnished by Whetstone to Client have been obtained by Whetstone from sources believed to be reliable, are generally relied
upon in the industry and Whetstone believes the same to be accurate. However, Whetstone can make no representation or warranty regarding
the accuracy of any such data, information and document. Whetstone shall not be liable to Client or to any individual or entity who may
claim any right by virtue of the relationship between Whetstone and Client, for any acts or omissions in the performance of the Services
described herein on the part of Whetstone or on the part of the agents or employees of Whetstone; except when said acts or omissions of
Whetstone are due to Whetstone’s material breach of this Agreement or Whetstone’s gross negligence or willful misconduct.


 


14. Severability.


 


Should a court of competent
jurisdiction find that any part of this Agreement is unenforceable or invalid, that part alone shall be severed and the remainder of the
Agreement shall remain in full force and effect.


 


15. Governing
Law.


 


California law shall govern
this Agreement, without reference to rules regarding conflicts of law. Any dispute arising under this agreement not subject to arbitration
(as provided herein) shall be heard in a court of competent jurisdiction in Napa County, California.


 


16. Alternative
Dispute Resolution.


 


If a dispute arises between
the two parties, a meeting or teleconference shall be held promptly between the parties, attended by principals with decision-making authority
regarding the dispute, to attempt in good faith to negotiate a resolution of the dispute. The parties agree to participate in good faith
discussions for a period of fifteen (15) days. If the parties are not successful in resolving the dispute through good faith discussions,
then the parties agree that the dispute shall be settled by binding arbitration in Napa County, California. The arbitration shall be conducted
in accordance with the rules set forth in California Code of Civil Procedure sections 1280 et seq. There will be only one arbitrator appointed,
who shall be a retired or former judge of either the US District Court or Northern District of California or the California Superior Court.
If the parties are unable to agree upon an arbitrator, the arbitration shall be conducted by JAMS in accordance with the rules thereof.
The arbitration award shall be binding up on the parties and a judgement or decree upon the award may be entered in any court having jurisdiction
over the subject matter of the controversy.


 






    Page 8 of 11


    


    

 


17. Attorneys’
Fees.


 


Should the parties commence
any litigation or alternative dispute resolution concerning this Agreement, or the rights and duties of either in relation thereto, the
party prevailing in such litigation shall be entitled to such other relief as may be granted, and to reasonable attorney’s fees
and costs of suit.


 


18. Notices.


 


Whenever notice is to be served
under this Agreement, service shall be made personally, by facsimile transmission, by electronic mail with confirmed receipt, by overnight
courier, or by registered or certified mail, return receipt requested. Notice shall be effective only on receipt by the party being served,
except notice shall be deemed received seventy-two (72) hours after posting by the United States Post Office in the manner described in
this paragraph.


 


19. Counterparts.


 


This Agreement may be executed
in any number of counterparts, each of which when so executed and delivered will be deemed an original. Facsimile or scanned signatures
shall be valid as original signatures.


 


20. Waiver.


 


No waiver of any term, provision,
or condition of this Agreement, whether by conduct or otherwise, in any one or more instances, shall be deemed to be or be construed as
a further or continuing waiver of any such term, provision, or condition or as a waiver of any other term, provision, or condition of
this Agreement.


 


21. Conflicts.


 


This Agreement shall control
should any conflicts exist between any term herein and any term contained in any exhibit or addendum.


 


22. Captions;
Interpretation.


 


The captions and headings in
this Agreement are inserted only as a matter of convenience, and in no way define, limit or in any other way described the scope of this
Agreement or the intent of any provision hereof. This Agreement shall be construed without regard to any presumption or rule requiring
construction or interpretation against the party drafting an instrument or causing any instrument to be drafted.


 






    Page 9 of 11


    


    

 


23. Entire
Agreement.


 


This Agreement, along with its
exhibits, contains the entire agreement and understanding of the parties with respect to the subject matter of this Agreement, and merges
and supersedes all prior agreements, discussions, and writings with respect to that subject matter, including but not limited to, the
Original Agreement. No modification or alteration of this Agreement shall be effective unless made in writing and signed by both parties.


 


24. Financial
Relationships.


 


Without the express written
consent of Client, Whetstone agrees that he shall not maintain, directly or indirectly, any financial interests or compensation arrangements
with any entity, person or vendor which does business with Client that are any way related to the Services provided by Whetstone to Client
in this Agreement or relate to Client’s business, including without limitation, any financial interests or compensation arrangements
as owner, employee, lessor, lessee, time share, independent contractor, manager, profits interest holder, or otherwise. In the event of
a breach of this Section by Whetstone, Client may immediately terminate this Agreement for “cause” as provided in Section
4 of this Agreement.


 


25. Access.


 


Whetstone agrees to immediately
provide Client with access to any and all information, records, correspondence and contact information for any person/entity related to,
created, discovered, developed, prepared or made known in connection with the performance of the Services by Whetstone pursuant to this
Agreement upon request of Client. Further, Whetstone agrees to introduce Client’s representatives to any vendor or business relationship
contacts related to the Services provided hereunder upon request by Client and acknowledges and agrees that Client will be the exclusive
manager of such relationships with full Whetstone support.


 


Without the express approval
of Client’s Chief Executive Officer, Whetstone agrees not to communicate, orally or in writing, with any employee, partner or independent
contractor of Client. If express approval is granted to communicate with Client’s employees, partners or independent contractors
as part of the Services, Whetstone agrees to limit such discussions to Client’s winemaking, wine quality and/or other approved matters.


 


Remainder of Page Intentionally Left Blank.


Signature Page Follows.








 






    Page 10 of 11


    


    




 


IN WITNESS WHEREOF, the Parties have executed this
Second Amended and Restated Consulting Agreement to be effective as of the date on which all of the Parties have fully executed it.


 


	Whetstone



	 	Client




	 	 	 
	Date:	4/13/22	 	Date:	4/13/22
	 	 	 	 	 
	By:	/s/ Jamey Whetstone	 	By:	/s/ Janelle Anderson
	 	Jamey Whetstone	 	 	Fresh Vine Wine, Inc.
	 	 	 	Name:	Janelle Anderson
	 	 	 	Title:	CEO




 


 


Page 11 of 11