V-375

SOCIAL MEDIA REPORTS V-3
OUTREACH S

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARYOctober 31, 2014
Website/Online Meeting

Statistics
OUTREACH S

DC2RVArail.com Website Statistics (October 1 – 29, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Visits 1,820Total Users 1,467Page views 3,954Pages / Session 2.17Avg. Session Duration 2:08

0

50

100150200250300

10/1/2014 10/3/2014 10/5/2014 10/7/2014 10/9/2014 10/11/2014 10/13/2014 10/15/2014 10/17/2014 10/19/2014 10/21/2014 10/23/2014 

S

1,439 

Desktop M

Visits b

1,468

New Visitor 

Sessions by 

Concentration of Visits in Virginia
OUTREACH S

DC2RVArail.com Website Statistics (October 1 – 29, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

73%

15%

7%

5%

DirectReferralSocialOrganic Search

Web Traffic Sources

Organic = From an Internet SearchReferral = From a link to the website

Direct = User typed in specific website URL

Social = from a link on Facebook or Twitter

Top Re

Page Views

Avg. Time

on Page

[seconds]

Homepage 2260 138.52/commentform 267 76.51/get‐involved/attend‐public‐meeting/ 219 86.42

/about/project‐history/ 169 113.15/contact‐us/ 138 121.37

/about/ 136 78.56/resources/related‐studies/ 123 188.70/~dctworva/ 122 243.96/newsroom/ 107 47.33/resources/ 94 74.78

Top Pages Visited

Sou

facebook.com nbc29.com m.facebook.com prtctransit.org links.govdelivery.com railroad.net narprail.org eenews.net t.co patch.com augustafreepress.com 

DC2RVArail.com Online Meeting Statistics (October 27 – 29, 2014)

685

Total Impressions from Email

Users who saw the link

3

Total Clicks from Email

Totals

Total Sessions 25Total Users 23Pageviews 56Pages / Session 2.24Avg. Session Duration 00:49

New

Visitor

92%

Returning

Visitor

8%
Email Distribution

Statistics
OUTREACH S

Email Distributions (October 1 – 30, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients Unique Open Rate Unique Click Rate T

Thursday

October 30

REMINDER: Washington, D.C. to Richmond High

Speed Rail Interagency Scoping Meeting

Scheduled

121 22 (17.7%) 4 (3.2%) Public Scop

Add to Cale

Wednesday

October 29

Washington, D.C. to Richmond Southeast High

Speed Rail Project Notification

7

‐‐ ‐‐

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas

para Hablar del Tren Sureste de Alta Velocidad

entre Washington, DC y Richmond

20 3 (16.7%) ‐‐

Monday

October 27

Public Meetings Scheduled – Help Us Improve

Passenger Rail Options!

959 191 (21.4%) 30 (3.4%) Project Ma

Tier I Final 

Project We

All links were “Helpful Link

Tuesday

October 21

Washington, D.C. to Richmond High Speed Rail

Interagency Scoping Meeting Scheduled

123 25 (20.3%) 9 (7.3) Map to VHD

Download a Project area 

Monday

October 20

Washington, D.C. to Richmond High Speed Rail

Interagency Scoping Meeting Scheduled

123 38 (30.9%) 8 (6.5%) Map to VHD

Public ScopDownload a 

Tuesday

October 7

Let’s Get Virginia Moving! You’re invited to come

along for the ride.

924 163 (19.2%) 25 (2.9%) Click Here t

DC2RVArail

Tuesday

October 7

Email to Public Information Officers 113
[ 8 ] Public Meetings

[ 5 ] Social[ 2 ] Transit

[ 11 ] EIS Study

OUTREACH S

Email Distribution Statistics

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Opened

22%

Sent

78%

[ 14 ] Add to Calendar

[ 4 ] Comment

[ 38 ] Map[ 29 ] Project Website

Unique Clicks by Link Type

Open by D

Other

Browser

Mobile

1,063 Email

Total Unique Recipients

Project

Websit

23%

Add to Calendar

8%

EIS Study

9%

Social

5%

Public Meetings

6%

Comment

9%

Transit

2%

2.5

Clicks Per

Recipient

4.9

Opens Per

Recipient

Note: statistics includ

Project study team re

22.8% Click to Open Rate [CTOR]

Average Unique

Open Rate
Social Media

Statistics
OUTREACH S

Social Media Statistics

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 37

Retweets 6

Twitter @DC2RVArail

16

Tweets

Traffic to Website

Source Clicks

Twitter 37

Facebook 6

Facebook

11

448

184

35 5 4 1 9 4 0 9 1 0 3 

0 

50

100150200250300350400450

Daily Total Reach

The number of people who have seen 

content associated with your Page

(Unique Users)

Total Likes 

Total Reach of Page Posts

People who saw any page post

Total Clicks on Posts 

Post with Most Impress

This project will provide the traveling public

elderly and disabled ‐ with improved transp

and future congestion (air, highway, #passe

improve safety and energy effectiveness wit
Survey

Statistics
OUTREACH S

Survey Statistics

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

1,091

Total Respondents

Live in

study area

59%

Work in

study area

41%

Top Ways to Get News & Information about

Local Events and Projects [Q4]

Newspaper [63.93%] Website [63.47%]

Use Intercity Passenger

Rail Service [Q6]

62%

Prefer to Attend an

Evening Public Meeting [Q5]

77% 6

4

Top Origins

RVA & DC

Top Destinations

DC & NY [Q9)

Interest / Affiliation in the Corridor [Q3]

Lengt

the 

C

Wh

passen

R

Best Reasons

for Implementing Higher Speed

Intercity Passenger Rail

between D.C. and Richmond [Q11]

Reduce 

VA ro

Provide 

2 alter

1
OUTREACH S

Survey Statistics (cont.)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Importance of Elements in Selecting an

Intercity Passenger Rail Route [Q12]

Very Important

Train speed [61.17%]

Not Important

Impacts to built

environment [25.89%]

Importance of Factors in Ch

Over Other Modes of Tra

Very Im

Travel tim

Not Imp

Opportunit

and socializi

Think there will be a positive

economic impact on Virginia

86%

associated with improved intercity

passenger rail service. [Q14]

Support the establishment of

improved higher speed intercity

passenger rail service between D.C. and

Richmond, connecting to further routes

in the north and south and beyond. [Q15]

94% Age Grou

[Q1

Ethnic Grou

[Q1

Household Incom

[Q1

Top Respon
Media

Statistics
OUTREACH S

Media Summary

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

October 6, 2014 NBC29 Charlottesville

October 12, 2014 Free Lance‐Star Fredericksburg

October 15, 2014 Village News Chesterfield County

October 24, 2014

Richmond Times

Dispatch

Richmond

Region Newspap

Richmond Richmond Times 

Richmond Richmond Times Richmond‐African American Richmond Free PRichmond & Fredericksburg

Hispanic Nuevas Raices (t

Fredericksburg Free Lance Star Fredericksburg Free Lance Star NOVA/DC ‐ Hispanic El Tiempo (transNOVA/DC ‐ commuters Post Express NOVA Region* Virginia Press As

Type 

Project Launch O

Scoping Meeting Release 

Media Mentions Press Release Distribu

Paid Advertisement

4

News Stories

Monitored through DRPT Media Clips.
Other Outreach

Statistics
OUTREACH S

Other Outreach

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Distribution by Type

Business Groups 17Libraries 114Community Centers 94Title VI 21

Phone Call:FRA – received a call from Michael Cole in

246

Flyer Distribution

Total Flyers

Distributed

Other Comment

Comment Metho

Hotline Email Web Comment Form Mailed Comment Other:

+ 75 Join the Mailing 

Mailings

Type Amount Date

Elected Officials Project Notification Letter 359 October 24

+ 12 Interagency Mee
OUTREACH S

PIO Webinar Statistics

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

24 Phone calls or person

prior to the webinar

3 Follow up phone call

108 INVITED

14 ATTENDEES 109 Follow

Included Web

Meeting Notifi
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

November 14, 2014
Website/Online Meeting

Statistics 
2,391 473 163

Desktop Mobile Tablet

0

50

100

150

200

250

300

Splash Page Project Launch Current Outreach Period

OUTREACH SUMMARY

DC2RVArail.com Website Statistics (October 1 – November 13, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Visits 3,027

Total Users 2,296

Page views 7,755

Pages / Session 2.56

Avg. Session Duration 2:31

Visits by Sources

Sessions by Visitor Type

Concentration of Visits in Virginia

81.60%

18.40%

New Visitor Returning Visitor
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (October 30-November 12, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Web Traffic Sources

Organic = From an Internet Search

Referral = From a link to the website

Direct = User typed in specific website URL

Social = from a link on Facebook or Twitter

Top Referral Sources

Page Views

Avg. Time 

on Page

[seconds]

Homepage 1165 81.41

/commentform 739 78.62

/attend-public-meeting/ 343 97.18

/about/project-history/ 208 122.78

/about/ 173 106.10

/resources/related-studies/ 158 237.27

/contact-us/ 127 126.34

/resources/ 124 81.65

/newsroom/ 100 33.06

/public-meeting-archive/ 85 41.13

Top Pages Visited

Source Sessions

progressiverailroading.com 93

nbc29.com 85

prtctransit.org 43

railroad.net 40

links.govdelivery.com 33

drpt.virginia.gov 26

narprail.org 22

eenews.net 18

patch.com 14

augustafreepress.com 12

52%

17%

11%

10%

10%

Direct

Referral

Social

Email

Organic Search

0

10

20

30

40

50

60

70 Totals

Total Sessions 299

Total Users 215

Page views 718

Pages / Session 2.40

Avg. Session Duration 01:06

DC2RVArail.com Online Meeting Statistics (October 29 – November 13, 2014)
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (October 1-November 13, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients Unique

Open Rate

Unique

Click Rate Top Links Clicked

Monday

November 3

Public Scoping Meetings Reminder- Help Us 

Improve Passenger Rail Options!

956 164 (17.5%) 30 (3.2%) Project area map (204)

Project website (80)

Online meeting (10)

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High 

Speed Rail Interagency Scoping Meeting 

Scheduled

121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)

Wednesday

October 29

Washington, D.C. to Richmond Southeast High 

Speed Rail Project Notification

7 -- --

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas 

para Hablar del Tren Sureste de Alta Velocidad 

entre Washington, DC y Richmond

20 3 (16.7%) --

Monday

October 27

Public Meetings Scheduled – Help Us Improve 

Passenger Rail Options!

959 191 (21.4%) 30 (3.4%) Project Map (25)

Tier I Final EIS (19)

Project Website (17)

All links were under the 

“Helpful Links” sections

Tuesday

October 21

Washington, D.C. to Richmond High Speed Rail 

Interagency Scoping Meeting Scheduled

123 25 (20.3%) 9 (7.3) Map to VHDA (6)

Download a map (5)

Project area map (5)

Monday

October 20

Washington, D.C. to Richmond High Speed Rail 

Interagency Scoping Meeting Scheduled

123 38 (30.9%) 8 (6.5%) Map to VHDA (4)

Public Scoping Mtgs (3)

Download a map (3)

Tuesday

October 7

Let’s Get Virginia Moving! You’re invited to come 

along for the ride.

924 163 (19.2%) 25 (2.9%) Click Here to Take Our Survey (18)

DC2RVArail.com (6)

Tuesday

October 7

Email to Public Information Officers 113
[ 9] Public Meetings

[ 7] Social

[ 5 ] Transit

[ 13] EIS Study

[17] Survey

OUTREACH SUMMARY

Email Distribution Statistics (As of November 12, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Opened

22%

Sent

78%

[ 24] Add to Calendar

[ 46] Comment

[ 66 ] Map

[ 42] Project Website

[4] Online Meeting

Unique Clicks by Link Type

Open by Device Category

1,105

Total Unique Recipients

6.18

Clicks Per

Recipient

7.03

Opens Per

Recipient

Note: statistics include data from stakeholder lists only

Project study team recipients were excluded

28.4% Click to Open Rate [CTOR]  5.5% Average Unique Open Rate

Map

32%

Project Website

21% Add to Calendar

10%

Survey

8%

EIS Study

6%

Public Metings

5%

Social

3%

Comment

11%

Transit

2%

Online Meeting

2%

192

480

574

1,133

Other

Browser

Mobile

Email
Social Media 

Statistics 
0

50

100

150

200

250

300

350

400

450

500

OUTREACH SUMMARY

Social Media Statistics (As of November 14, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 82 | +52%

Following 193

Retweets 14 

Twitter @DC2RVArail

Traffic to Website

Source Clicks

Twitter 41

Facebook 145

LinkedIn 17

Facebook 

Daily Total Reach

The number of people who have seen any 

content associated with your Page. 

(Unique Users)

Total Posts 64

Fans 164 | +7.3%

Likes Across Content 40

64

Posts

Top Post | Nov 11, 2014

Join us tomorrow at the Nat’l Marine Corps Museum for a 

scoping#publicmeeting to improve #passengerrail service 

i...http://t.co/Ib2b7wQTvY

53

Tweets
Media 

Statistics 
OUTREACH SUMMARY

Media Summary (October 25 - November 12, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

November 4, 

2014

Stafford County Sun

Area High Speed Rail Options 

To Be Presented at Marine’s 

Museum

November 5, 

2014

TimesDispatch.com,

Richmond Times Dispatch

High-Speed Rail Meetings 

Planned in Virginia

November 5, 

2014 WCVE, Richmond Public Meetings On High 

Speed Rail Begin in Ashland

November 6, 

2014 Times Dispatch, Richmond Public Meetings On High 

Speed Rail Held in Richmond

November 7, 

2014 Railway Age Magazine

Virginia DOT, FRA host 

meetings on proposed D.C. –

Richmond High –Speed 

Project

Region Newspaper Run Date

Richmond Richmond Times Dispatch 10/28/14

Richmond Richmond Times Dispatch 11/3/2014

Richmond-African American Richmond Free Press 10/30/2014

Richmond & Fredericksburg 

Hispanic Nuevas Raices (translated) 10/28/2014

Fredericksburg Free Lance Star 10/31/2014

Fredericksburg Free Lance Star 11/7/2014

NOVA/DC - Hispanic El Tiempo (translated) 10/31/2014

NOVA/DC - commuters Post Express 10/28/2014

NOVA Region* Virginia Press Association 10/26/2014

Type Topic Distribution

Media Advisory Scoping Meetings Fredericksburg and 

NOVA Media 

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

5

News Stories

Monitored through DRPT Media Clips.
Other Outreach 

Statistics 
Comment Methods

Hotline 0

Email 9

Web Comment Form 21

Meeting Comment Form 26

Mailed Comment 1

Total 57

OUTREACH SUMMARY

Other Outreach (As of November 13, 2014)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Comment Statistics Joined E-mailing List

1,032 

Entries

57 

Comments 
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

January 5, 2015
Website/Online Meeting

Statistics 
3,592 718 257

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Website Statistics (October 1, 2014 – January 4, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals 

Total Visits 4,567  23.2%

Total Users 3,364  20.7%

Page views 13,100  30.6%

Pages / Session 2.87  5.9%

Avg. Session

Duration 2:51  :11

Visits by Sources

Sessions by Visitor Type

Concentration of Visits in Virginia

26.2%

73.8%

Returning Visitor New Visitor

0

50

100

150

200

250

300

Splash Page Project Website Current Outreach Period
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (December 2, 2014 – January 4, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Web Traffic Sources

Organic = From an Internet Search

Referral = From a link to the website

Direct = User typed in specific website URL

Social = from a link on Facebook or Twitter

Top Referral Sources

Page Page

Views

Avg. Time 

on Page 

[minutes]

Homepage 653 0.95

/contact-us/ 420 3.26

/comment-form 202 0.80

/about/project-history/ 164 1.93

/about/project-maps/ 164 2.50

/about/ 137 2.29

/resources/ 124 1.42

/contact-us/survey 119 1.62

/newsroom/ 102 0.63

/get-involved/attend-public-meeting/ 98 1.11

Top Pages Visited

Source Sessions

greenway.org 86

drpt.virginia.gov 47

railroad.net 13

trainorders.com 11

umbraco.drpt.virginia.gov 10

progressiverailroading.com 7

richmondteaparty.com 5

nbc29.com 4

cms.fra.dot.gov 2

alexandriava.gov 1

Totals 

Total Sessions 539  29.3%

Total Users 367  12.2%

Page views 1,272  24.2%

Pages / Session 2.36  4.1%

Avg. Session Duration 1:15  :04

DC2RVArail.com Online Meeting Statistics (October 29, 2014 – January 4, 2015)

313

241

164

81

60

Direct

Referral

Organic Search

Social

Email

0

10

20

30

40

50

60

70

Previous Sessions Current Outreach Period
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (October 7, 2014 – January 4, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients Unique

Open Rate

Unique

Click Rate Top Links Clicked

Monday

December 1

D.C. to Richmond Southeast High Speed Rail – Comment 

Period Ends December 5th!

1,417 267 (19.4%) 27 (2%) Comment form (21)

Web Form (2)

Project Website (2)

Friday

November 21

Let’s Get Virginia Moving! We Need Your Help.

(Faith Leader Notification)

113 10 (10.5%) --

Monday

November 3

Public Scoping Meetings Reminder- Help Us Improve 

Passenger Rail Options!

956 164 (17.5%) 30 (3.2%) Project area map (204)

Project website (80)

Online meeting (10)

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail 

Interagency Scoping Meeting Scheduled

121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)

Wednesday

October 29

Washington, D.C. to Richmond Southeast High Speed Rail 

Project Notification

7 -- --

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar 

del Tren Sureste de Alta Velocidad entre Washington, DC y 

Richmond

20 3 (16.7%) --

Monday

October 27

Public Meetings Scheduled – Help Us Improve Passenger 

Rail Options!

959 191 (21.4%) 30 (3.4%) Project Map (25)

Tier I Final EIS (19)

Project Website (17)

All links were under the 

“Helpful Links” sections

Tuesday

October 21

Washington, D.C. to Richmond High Speed Rail Interagency 

Scoping Meeting Scheduled

123 25 (20.3%) 9 (7.3) Map to VHDA (6)

Download a map (5)

Project area map (5)

Monday

October 20

Washington, D.C. to Richmond High Speed Rail Interagency 

Scoping Meeting Scheduled

123 38 (30.9%) 8 (6.5%) Map to VHDA (4)

Public Scoping Mtgs (3)

Download a map (3)

Tuesday

October 7

Let’s Get Virginia Moving! You’re invited to come along for 

the ride.

924 163 (19.2%) 25 (2.9%) Click Here to Take Our Survey (18)

DC2RVArail.com (6)

Tuesday

October 7

Email to Public Information Officers 113 -- -- --
[ 9] Public Meetings

[ 10] Social

[ 5 ] Transit

[ 14] EIS Study

[22] Survey

OUTREACH SUMMARY

Email Distribution Statistics (As of January 4, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 24] Add to Calendar

[ 31] Comment

[ 68] Map

[ 49] Project Website

[5] Online Meeting

Unique Clicks by Link Type

Open by Device Category

1,764

Total Unique Recipients

5.28

Clicks Per

Recipient

5.82

Opens Per

Recipient

Note: statistics include data from stakeholder lists only

Project study team recipients were excluded

24.2% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

1109

69%

Opened

504

31%

196

492

587

1,168

Other

Browser

Mobile

Email

Map 68

Project Website 49

Comment 31

Add to Calendar 24

Survey 22

EIS Study 14

Social 10

Public Meetings 9

Online Meeting 5

Transit 5
Social Media 

Statistics 
0

10

20

30

40

50

60

OUTREACH SUMMARY

Social Media Statistics (As of January 4, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 108 |  12.5%

Following 213

Retweets 31

Klout Score 37 |  7.5%

Twitter @DC2RVArail

Traffic to Website

Source Clicks

Twitter 74

Facebook 272

LinkedIn 26

Facebook 

Daily Total Reach

The number of people who have seen 

any content associated with your Page. 

(Unique Users)

Fans 180

Likes Across Content 44

Comment Across Content 4

Top Post | December 29, 2014

Can you imagine #HighSpeedRail from #DC2RVA that extends 

service from Boston to DC and to cities southeast? Would you 

travel that route?

103

Tweets

90

Posts
Media 

Statistics 
OUTREACH SUMMARY

Media Summary (December 2, 2014 – January 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

December 22, 2014 RT&S Magazine

HDR selected for D.C. to 

Richmond HSR environmental 

impact statement

December 23, 2014 Progressive Railroading

Virginia rail department 

chooses HDR for 

environmental study

Region Newspaper Run Date

-- -- --

Type Topic Distribution

-- -- --

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

2

News Stories

Monitored through DRPT Media Clips.
Other Outreach 

Statistics 
Top 5 

Web Form 201

Email 121

Meeting Form 23

Mail 12

Hotline 0

Total 357*

OUTREACH SUMMARY

Other Outreach (As of January 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts Comment Methods 

3,724

Entries

357*

Comments

*Does Not Include Form Letter Count 

Top 8

Alternatives 202

Pedestrian / Bicycle 184

Parks/Rec/Public Lands 168

Land Use 158

Traffic / Safety 130

Stations 108

Economics 87

Service 61

Comment Topics 
OUTREACH S

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARYFebruary 9, 2015
Website/Online Meeting

Statistics
4,131 

Desktop 

OUTREACH S

DC2RVArail.com Website Statistics (October 1, 2014 – February 8, 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals 

Total Visits 5,375  17.6%

Total Users 3,753  11.6%Page views 15,325  17.2%Pages / Session 2.85 ↓ .7%Avg. SessionDuration 3:06  :15

Visits b

Sessions by 

Concentration of Visits in Virginia

0

50

100150200250300

Splash Page Project Website Current Outreach Period

30.10%

Returning Visitor 
OUTREACH S

DC2RVArail.com Website Statistics (January 5, 2015 – February 8, 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Web Traffic Sources

Organic = From an Internet SearchReferral = From a link to the website

Direct = User typed in specific website URL

Social = from a link on Facebook or Twitter

Top Re

Page Page views Avg. Time on Page [minutes]

Homepage 799 4.64/resources/ 194 1.43/comment‐form 188 1.85/about/project‐maps/ 134 2.35

/about/project‐history/ 119 1.69

/newsroom/ 71 0.92/newsroom/news/passenger‐rail‐closer‐becoming‐reality/ 56 0.90

/resources/public‐meeting‐archive/ 52 2.50

/resources/digital‐toolkit/ 50 0.77

/contact‐us/ 46 2.23

Top Pages Visited

Sou

drpt.virginia.gov hulfingtonpost.com umbraco.drpt.virgigreenway.org nbc29.com railroad.net arlingtontransit.com crystalcitycivic.org fra.dot.gov progressiverailroad

Totals 

Total Sessions Total Users Page views Pages / SessioAvg. Session D

DC2RVArail.com Online Meeting Statistics (October 29, 2014 – January 4, 

295

279

211

22 1

Organic SearchReferralDirectSocialEmail

0

10203040506070

Previous Sessions Current Outreach Period
Email Distribution

Statistics
OUTREACH S

Email Distributions (October 1, 2014 – February 8, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients Unique Open Rate Unique Click Rate 

Monday

December 1

D.C. to Richmond Southeast High Speed Rail – Comment

Period Ends December 5th!

1,417 267 (19.4%) 27 (2%) Comment 

Web Form 

Project We

Friday

November 21

Let’s Get Virginia Moving! We Need Your Help.

(Faith Leader Notification)

113 10 (10.5%) ‐‐

Monday

November 3

Public Scoping Meetings Reminder‐ Help Us Improve

Passenger Rail Options!

956 164 (17.5%) 30 (3.2%) Project are

Project weOnline me

Thursday

October 30

REMINDER: Washington, D.C. to Richmond High Speed Rail

Interagency Scoping Meeting Scheduled

121 22 (17.7%) 4 (3.2%) Public Sco

Add to Cal

Wednesday

October 29

Washington, D.C. to Richmond Southeast High Speed Rail

Project Notification

7 ‐‐ ‐‐

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar

del Tren Sureste de Alta Velocidad entre Washington, DC y

Richmond

20 3 (16.7%) ‐‐

Monday

October 27

Public Meetings Scheduled – Help Us Improve Passenger

Rail Options!

959 191 (21.4%) 30 (3.4%) Project Ma

Tier I Final 

Project We

Tuesday

October 21

Washington, D.C. to Richmond High Speed Rail Interagency

Scoping Meeting Scheduled

123 25 (20.3%) 9 (7.3) Map to VH

Download Project are

Monday

October 20

Washington, D.C. to Richmond High Speed Rail Interagency

Scoping Meeting Scheduled

123 38 (30.9%) 8 (6.5%) Map to VH

Public ScoDownload 

Tuesday

October 7

Let’s Get Virginia Moving! You’re invited to come along for

the ride.

924 163 (19.2%) 25 (2.9%) Click Here 

DC2RVAra

Tuesday

October 7

Email to Public Information Officers 113 ‐‐ ‐‐ ‐‐
[ 9] Public Meetings

[ 10] Social

[ 5 ] Transit

[ 14] EIS Study

[22] Survey

OUTREACH S

Email Distribution Statistics (As of February 8, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 24] Add to Calendar[ 31] Comment[ 68] Map[ 49] Project Website

[5] Online Meeting

Unique Clicks by Link Type

Open by D

1,764

Total Unique Recipients

5.28

Clicks Per

Recipient

5.82

Opens Per

Recipient

Note: statistics includ

Project stu

24.2% Click to Open Rate [CTOR]

Average Unique

Open Rate Unopened 1109 69% Opened 504 31%

19

Other

Browser

Mobile

Email

Comment 31

Add to Calendar 24

Survey 22

EIS Study 14

Social 10

Public Meetings 9

Online Meeting 

Tran
Social Media

Statistics
0

1020304050607080

OUTREACH S

Social Media Statistics (As of February 8, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 122 |  13%

Following 221

Retweets 31

Klout Score 32 |  15.6%

Twitter @DC2RVArail

Traffic to Website

Source Clicks

Twitter 85

Facebook 281

LinkedIn 28

Reddit 4

Facebook

Daily Total Reach

The number of people who have s

any content associated with your P

(Unique Users)

Fans 

Likes Across Content 

Comment Across Content 

Top Post | January 27

A key benefit of #HighSpeedRail? D

increased speeds up to 90 mph #DC

123

Tweets
Media / PIO Outreach

Statistics
OUTREACH S

Media Summary (January 5, 2015 – February 8, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory 

Paid Advertisements

0

News Stories

Mon

0

Paid Ads

0

Press Releases/Med

PIO Meetings

March 2

Planning In P
General Outreach

Statistics
OUTREACH S

General Outreach (January 5, 2015 ‐ February 8, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

To Date

Notice of Entry – Hanover County 1/9/2015Notice of Entry – Stafford County 1/7/2015Section 106 Consulting Party

Invitation 1/6/2015

TSA Air Space Request 1/21/2015Notice of Entry – Rice Survey

Update 1/23/2015

Mayfield Civic Association Letter 2/2/2015Notice of Entry – Prince William

County 2/5/2015

Letter Mailing Outreach Telephone Outrea

17

Phone Conver

Voicema

Email Outreach

13

Emails

7

Letters
Contacts and Comments

Statistics
Top 5

Web Form Email Meeting Form Mail Phone Call Hotline Total 

OUTREACH S

Contacts and Comments (As of February 8, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts Comment Metho

4,340

Entries

364*

Unique

Commen

*Does Not Include Form Lette

Top 8

Alternatives 203Pedestrian / Bicycle 184Parks/Rec/Public Lands 168Land Use 168Traffic / Safety 130Stations 108Economics 87Service 61

Comment Topics
OUTREACH S

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARYMarch 9, 2015
Website/Online Meeting

Statistics
4,614 

Desktop 

OUTREACH S

DC2RVArail.com Website Statistics (October 1, 2014 – March 8, 2

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals 

Total Visits 6,042  12.4%

Total Users 4,143  10.4%Page views 17,407  13.6%Pages / Session 2.88 ↓ 1.1%Avg. SessionDuration 3:12  :06

Visits b

Sessions by 

Concentration of Visits in Virginia

0

306090

120150180210240270

Splash Page Project Website Current Outreach Period

31.30%

Returning Visitor 
OUTREACH S

DC2RVArail.com Website Statistics (January 5, 2015 – March 8, 2

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Web Traffic Sources

Organic = From an Internet SearchReferral = From a link to the website

Direct = User typed in specific website URL

Social = from a link on Facebook or Twitter

Top Re

Page Page views Avg. Time on Page [minutes]

Homepage 702 2.66/resources/ 208 1.65/about/project‐maps/ 119 3.08

/about/project‐history/ 111 1.77

/about/ 96 3.42/contact‐us/ 64 2.25/newsroom/ 61 0.83/resources/public‐meeting‐archive/ 58 1.11/newsroom/news/passenger‐rail‐closer‐becoming‐reality/ 48 1.35

/resources/related‐studies/ 46 2.27

Top Pages Visited

Sou

drpt.virginia.gov humanorightswatcbuttons‐for‐websitnbc29.com alexandriava.gov trainorders.com fra.dot.gov greenway.org arlingtontransit.com crystalcitycivic.org 

Totals 

Total Sessions Total Users Page views Pages / Sessio

Avg. Session D

DC2RVArail.com Online Meeting Statistics (October 29, 2014 – March 8, 

262

206

161

34 4

ReferralOrganic SearchDirectSocialEmail

0

102030405060

Previous Sessions Current Outreach Period
Email Distribution

Statistics
OUTREACH S

Email Distributions (October 1, 2014 – March 8, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients Unique Open Rate Unique Click Rate 

Wednesday

February 25

DC2RVA invites you to be a Participating /Cooperating Agency 45 ‐‐ ‐‐ 

Monday

December 1

D.C. to Richmond Southeast High Speed Rail – Comment Period Ends

December 5th!

1,417 267 (19.4%) 27 (2%) 

Friday

November 21

Let’s Get Virginia Moving! We Need Your Help. (Faith Leader Notification) 113 10 (10.5%) ‐‐

Monday

November 3

Public Scoping Meetings Reminder‐ Help Us Improve Passenger Rail

Options!

956 164 (17.5%) 30 (3.2%) 

Thursday

October 30

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency

Scoping Meeting Scheduled

121 22 (17.7%) 4 (3.2%) 

Wednesday

October 29

Washington, D.C. to Richmond Southeast High Speed Rail Project

Notification

7 ‐‐ ‐‐

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar del Tren Sureste

de Alta Velocidad entre Washington, DC y Richmond

20 3 (16.7%) ‐‐

Monday

October 27

Public Meetings Scheduled – Help Us Improve Passenger Rail Options! 959 191 (21.4%) 30 (3.4%) 

Tuesday

October 21

Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting

Scheduled

123 25 (20.3%) 9 (7.3) 

Monday

October 20

Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting

Scheduled

123 38 (30.9%) 8 (6.5%) 

Tuesday

October 7

Let’s Get Virginia Moving! You’re invited to come along for the ride. 924 163 (19.2%) 25 (2.9%) 

Tuesday

October 7

Email to Public Information Officers 113 ‐‐ ‐‐ 
[ 9] Public Meetings

[ 10] Social

[ 5 ] Transit

[ 14] EIS Study

[22] Survey

OUTREACH S

Email Distribution Statistics (As of March 8, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 24] Add to Calendar[ 31] Comment[ 68] Map[ 49] Project Website

[5] Online Meeting

Unique Clicks by Link Type

Open by D

1,809

Total Unique Recipients

5.28

Clicks Per

Recipient

5.82

Opens Per

Recipient

Note: statistics includ

Project stu

24.2% Click to Open Rate [CTOR]

Average Unique

Open Rate Unopened 1109 69% Opened 504 31%

19

Other

Browser

Mobile

Email

Comment 31

Add to Calendar 24

Survey 22

EIS Study 14

Social 10

Public Meetings 9

Online Meeting 

Tran
Social Media

Statistics
0

10203040506070

OUTREACH S

Social Media Statistics (As of March 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 138 |  13%

Following 221

Retweets 50

Klout Score 32

Twitter @DC2RVArail

Traffic to Website

Source Clicks

Twitter 107

Facebook 292

LinkedIn 29

Reddit 4

Facebook

Daily Total 

The number of peop

any content associate

(Unique U

Fans 

Likes Across Content 

Comment Across Content 

Top Post | January 27

A key benefit of #HighSpeedRail? D

increased speeds up to 90 mph #DC

149

Tweets

118 
Media

Statistics
OUTREACH S

Media (February 10, 2015 – March 6, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory 

Paid Advertisements

0

News Stories

Mon

0

Paid Ads

0

Press Releases/Med

PIO Meetings

0

Meetin
General Outreach

Statistics
OUTREACH S

General Outreach (February 10, 2015 – March 9, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

To Date

Martha McClees, Va. Beach Vision 2/24Barry Bishop, Greater Norfolk Corp. 3/5Joe Vinsh, Crater PDC 3/3John Skirven, Senior Services of

Southeastern Va. 3/9

Telephone Outreach

5

Phone Conversations

Email Outreach

4

Emails

Hotline Calls

6 Cal

0 Voicem

0 Join The M

Title VI Outreac

1 Ema

John Ski

Hampton Roads Ag

3/2
Contacts and Comments

Statistics
Unique Comm

*Does Not Include Form Letter C

Top 5

Web Form Email Meeting Form Agency Letter Mail Conversation Phone Call Hotline Total

OUTREACH S

Contacts and Comments (As of March 9, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts Comment Metho

4,374

Entries

Top 10

Alternatives 204Pedestrian / Bicycle 184Parks/Rec/Public Lands 168Land Use 173

Traffic / Safety 130Stations 108Economics 87Air Quality 77Service 61Parking 56

Comment Topics
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

April 6, 2015
Website/Online Meeting

Statistics 
0

50

100

150

200

250

Splash Page Project Website Current Outreach Period

5,380 1,265 348

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Website Statistics (October 1, 2014 – April 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals 

Total Visits 6,993  15.7%

Total Users 4,783  15.3%

Page views 20,502  17.8%

Pages / Session 2.93 ↓ 1.7%

Avg. Session

Duration 3:13  :01

Visits by Sources

Sessions by Visitor Type

Concentration of Visits in Virginia

31.5%

68.5%

Returning Visitor New Visitor
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (March 9 – April 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Web Traffic Sources

Organic = From an Internet Search

Referral = From a link to the website

Direct = User typed in specific website URL

Social = from a link on Facebook or Twitter

Top Referral Sources

Page Page

views

Avg. Time 

on Page 

[minutes]

Homepage 769 1.61

/resources/ 245 1.71

/about/project-maps/ 121 1.96

/about/ 103 1.30

/about/project-history/ 96 2.55

/contact-us/ 65 1.88

/newsroom/ 64 0.53

/newsroom/news/virginia-highspeed-rail-project-advances/ 63 3.18

/resources/related-studies/ 61 5.28

/resources/public-meeting-archive/ 56 1.76

Top Pages Visited

Source Sessions

drpt.virginia.gov 88

semalt.semalt.com 13

nbc29.com 5

railroad.net 5

humanorightswatch.org 4

arlingtontransit.com 3

umbraco.drpt.virginia.gov 3

bing.com 2

fra.dot.gov 1

greenway.org 1

Totals 

Total Sessions 866  32.8%

Total Users 587  43.9%

Page views 1,956  20.9%

Pages / Session 2.26  9.7%

Avg. Session Duration 1:15 ↓:16

DC2RVArail.com Online Meeting Statistics (October 29, 2014 – April 5, 2015)

393

321

225

12

Referral

Organic Search

Direct

Social

0

10

20

30

40

50

60

70

Previous Sessions Current Outreach Period
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (October 1, 2014 – April 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Wednesday

February 25

DC2RVA invites you to be a Participating /Cooperating Agency 45 -- -- --

Monday

December 1

D.C. to Richmond Southeast High Speed Rail – Comment Period Ends December 5th! 1,417 267 (19.4%) 27 (2%) Comment form (21)

Web Form (2)

Project Website (2)

Friday

November 21

Let’s Get Virginia Moving! We Need Your Help. (Faith Leader Notification) 113 10 (10.5%) --

Monday

November 3

Public Scoping Meetings Reminder- Help Us Improve Passenger Rail Options! 956 164 (17.5%) 30 (3.2%) Project area map (204)

Project website (80)

Online meeting (10)

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping 

Meeting Scheduled

121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)

Wednesday

October 29

Washington, D.C. to Richmond Southeast High Speed Rail Project Notification 7 -- --

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar del Tren Sureste de Alta 

Velocidad entre Washington, DC y Richmond

20 3 (16.7%) --

Monday

October 27

Public Meetings Scheduled – Help Us Improve Passenger Rail Options! 959 191 (21.4%) 30 (3.4%) Project Map (25)

Tier I Final EIS (19)

Website (17)

All links were 

under “Helpful 

Links”

Tuesday

October 21

Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled

123 25 (20.3%) 9 (7.3) Map to VHDA (6)

Download a map (5)

Project area map (5)

Monday

October 20

Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled

123 38 (30.9%) 8 (6.5%) Map to VHDA (4)

Public Scoping Mtgs (3)

Download a map (3)

Tuesday

October 7

Let’s Get Virginia Moving! You’re invited to come along for the ride. 924 163 (19.2%) 25 (2.9%) Click Here to Take Our Survey (18)

DC2RVArail.com (6)

Tuesday

October 7

Email to Public Information Officers 113 -- -- --
[ 9] Public Meetings

[ 10] Social

[ 5 ] Transit

[ 14] EIS Study

[22] Survey

OUTREACH SUMMARY

Email Distribution Statistics (As of April 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 24] Add to Calendar

[ 31] Comment

[ 68] Map

[ 49] Project Website

[5] Online Meeting

Unique Clicks by Link Type

Open by Device Category

1,809

Total Unique Recipients

5.28

Clicks Per

Recipient

5.82

Opens Per

Recipient

Note: statistics include data from stakeholder lists only

Project study team recipients were excluded

24.2% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

1109

69%

Opened

504

31%

196

492

587

1,168

Other

Browser

Mobile

Email

Map 68

Project Website 49

Comment 31

Add to Calendar 24

Survey 22

EIS Study 14

Social 10

Public Meetings 9

Online Meeting 5

Transit 5
Social Media 

Statistics 
0

10

20

30

40

50

60

OUTREACH SUMMARY

Social Media Statistics (As of April 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 152 |  10%

Following 264

Retweets 74

Klout Score 33

Twitter @DC2RVArail

Traffic to Website

Source Clicks

Twitter 112

Facebook 299

LinkedIn 29

Reddit 4

Facebook 

Daily Total Reach

The number of people who have seen 

any content associated with your Page. 

(Unique Users)

Fans 189

Likes Across Content 81

Comment Across Content 18

Top Post | January 27, 2015

#DRPT’s Rail Division supports freight and #PassengerRail

initiatives thru funding/advocacy for railroad improvements

183

Tweets

156 Posts
Media

Statistics 
OUTREACH SUMMARY

Media (February 10, 2015 – April 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

0

News Stories

Monitored through DRPT Media Clips.

0

Paid Ads

0

Press Releases/Media Advisories 

PIO Meetings 

2 

Meetings

RRPDC, 3/16

FAMPO, 3/16
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (February 10, 2015 – April 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0

Phone Conversations

Email Outreach 

2

Emails

Martha McClees, VA Beach Vision

Barry Bishop, Greater Norfolk Corp

Hotline Calls 

9 Calls 

0 Voicemails 

0 Join The Mailing List 

Title VI Outreach 

3 Meetings

Senior Connections, RideFinders, Virginia 

Hispanic Chamber of Commerce, 3/12

1 Email 

RideFinders 3/16
Contacts and Comments

Statistics 
420*

Unique Comments

*Does Not Include Form Letter Count 

Top 5 

Web Form 201

Email 137

Meeting Form 24

Agency Letter / Email 35

Mail 12

Conversation 2

Phone Call 9

Hotline 0

Total

OUTREACH SUMMARY

Contacts and Comments (As of April 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts Comment Methods 

5,334

Entries

Top 10

Alternatives 205

Pedestrian / Bicycle 185

Parks/Rec/Public Lands 168

Land Use 168

Traffic / Safety 130

Stations 108

Economics 87

Air Quality 78

Service 61

Parking 57

Comment Topics 
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

May 11, 2015
Website/Online Meeting

Statistics 
0

50

100

150

200

250

300

350

400

Splash Page Project Website Current Outreach Period

7,351 1,675 471

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Website Statistics (October 1, 2014 – May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals 

Total Visits 9,497  35.8%

Total Users 6,541  36.8%

Page views 25,692  25.3%

Pages / Session 2.71 ↓ 8.1%

Avg. Session

Duration 2:49  :24

Visits by Sources

Sessions by Visitor Type

Concentration of Visits in Virginia

68.9%

31.1%

New Visitor Returning Visitor

Public Info 

Mtg Email

Newsletter
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (April 6 – May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Web Traffic Sources

Organic = From an Internet Search

Referral = From a link to the website

Direct = User typed in specific website URL

Social = from a link on Facebook or Twitter

Top Referral Sources

Page Page

views

Avg. Time 

on Page 

[minutes]

Homepage 1332 1.73

/about/project-maps/ 597 2.41

/resources/ 416 1.40

/about/ 364 2.16

/get-involved/attend-publicmeeting/ 217 1.48

/about/project-history/ 210 1.71

/resources/documents/ 170 1.25

/contact-us/ 154 1.94

/newsroom/ 105 0.98

/resources/ongoing-projects/ 103 3.08

Top Pages Visited

Source Sessions

guardlink.org 210

drpt.virginia.gov 101

facebook.com 71

theguardlan.com 32

news.richmond.edu 13

greenway.org 5

lnkd.in 2

nbc29.com 2

amazon.com 1

co.caroline.va.us 1

Totals 

Total Sessions 1,674  51.7%

Total Users 1,283  45.7%

Page views 3,591  54.5%

Pages / Session 2.15  5.1%

Avg. Session Duration 1:25 ↑:10

DC2RVArail.com Online Meeting Statistics (October 29, 2014 – May 11, 2015)

875

665

478

399

87

Email

Referral

Organic Search

Direct

Social

0

10

20

30

40

50

60

70

Previous Sessions Current Outreach Period
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (October 1, 2014 – May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Monday

May 4

DC2RVA Public Information Meetings Scheduled 2,903 968 (33.9%) 242 (8.5%) View Project Map (136)

More about the Mtgs (56)

Tier I Final EIS Reports (45)

Wednesday

April 22

DC2RVA Rail Mail: Edition 1 2,967 1,020 (35.6%) 336 (11.7%) About the Project (162)

See the Map (141)

Read About Ongoing Projects (51)

Wednesday

February 25

DC2RVA invites you to be a Participating /Cooperating Agency 45 -- -- --

Monday

December 1

D.C. to Richmond Southeast High Speed Rail – Comment Period Ends December 5th! 1,417 267 (19.4%) 27 (2%) Comment form (21)

Web Form (2)

Project Website (2)

Friday

November 21

Let’s Get Virginia Moving! We Need Your Help. (Faith Leader Notification) 113 10 (10.5%) --

Monday

November 3

Public Scoping Meetings Reminder- Help Us Improve Passenger Rail Options! 956 164 (17.5%) 30 (3.2%) Project area map (204)

Project website (80)

Online meeting (10)

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled

121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)

Wednesday

October 29

Washington, D.C. to Richmond Southeast High Speed Rail Project Notification 7 -- --

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar del Tren Sureste de Alta 

Velocidad entre Washington, DC y Richmond

20 3 (16.7%) --

Monday

October 27

Public Meetings Scheduled – Help Us Improve Passenger Rail Options! 959 191 (21.4%) 30 (3.4%) Project Map (25)

Tier I Final EIS (19)

Website (17)

All links were under 

“Helpful Links”

Tuesday

October 21

Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 25 (20.3%) 9 (7.3) Map to VHDA (6)

Download a map (5)

Project area map (5)

Monday

October 20

Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 38 (30.9%) 8 (6.5%) Map to VHDA (4)

Public Scoping Mtgs (3)

Download a map (3)

Tuesday

October 7

Let’s Get Virginia Moving! You’re invited to come along for the ride. 924 163 (19.2%) 25 (2.9%) Click Here to Take Our Survey (18)

DC2RVArail.com (6)

Tuesday

October 7

Email to Public Information Officers 113 -- -- --
[ 65 ] Public Meetings

[ 25 ] Social

[ 44 ] Transit

[ 46 ] Document

[22] Survey

OUTREACH SUMMARY

Email Distribution Statistics (As of May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 110 ] Add to Calendar

[ 87 ] Comment

[ 331 ] Map

[ 310 ] Project Website

[ 12 ] Online Meeting

[ 79 ] Newsletter Article

Unique Clicks by Link Type

Open by Device Category

3,186

Total Unique Recipients

3.12

Clicks Per

Recipient

5.73

Opens Per

Recipient 35.8% Click to Open Rate [CTOR] Average Unique Open Rate

Opened

54%

Unopened

46%

1,399

1,623

2,104

4,006

Other

Browser

Mobile

Email

Map 331

Project Website 

310

Calendar 110

Comment 87

Article 79

Public Meeting 65

Document 46

Transit 44

Social 25

Survey 22Online Meeting 12
Social Media 

Statistics 
0

50

100

150

200

250

300

OUTREACH SUMMARY

Social Media Statistics (As of May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 185 |  22%

Following 311

Retweets 93

Klout Score 33

Twitter @DC2RVArail

Traffic to Website

Source Clicks

Twitter 126

Facebook 370

LinkedIn 31

Reddit 4

Facebook 

Daily Total Reach

The number of people who have seen 

any content associated with your Page. 

(Unique Users)

Fans 206

Likes Across Content 89

Comment Across Content 18

Top Post | April 17, 2015

The #DC2RVA project team is preparing for summer public 

meetings. Stay tuned for meeting dates/times.locations.

214

Tweets

183 Posts
Media

Statistics 
OUTREACH SUMMARY

Media (April 6 – May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

1

News Stories

RIDE Magazine 5/4

Monitored through DRPT Media Clips.

0

Paid Ads

0

Press Releases/Media Advisories 

PIO Meetings 

0 

Meetings
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (April 6 – May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

To Date

Lynn, DRPT PIO 4/21

Barry Bishop, GNC & Martha 

McClees VA Beach Vision 4/23

Telephone Outreach 

2 

Phone Conversations

Email Outreach 

2 Emails

Hotline Calls 

2 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

1 Email

To Title VI contacts & PIOs for PIO 

webinar (4/30)
Contacts and Comments

Statistics 
457*

Unique Comments

*Does Not Include Form Letter Count 

Top 5 

Web Form 215

Email 144

Meeting Form 24

Agency Letter / Email 37

Mail 13

Conversation 2

Phone Call 22

Hotline 0

Total

OUTREACH SUMMARY

Contacts and Comments (As of May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts Comment Methods 

5,907

Entries

Top 10

Alternatives 206

Pedestrian / Bicycle 186

Parks/Rec/Public Lands 169

Land Use 173

Traffic / Safety 130

Stations 109

Economics 87

Air Quality 78

Service 62

Parking 58

Comment Topics 
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

May 2015
Website/Online Meeting

Statistics 
0

100

200

300

400

500

600

700

Splash Page Project Website Current Outreach Period

8,437 2,245 607

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (October 1, 2014 – May 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals 

Total Visits 12,212  22.2%

Total Users 8,721  25%

Page views 26,830  4.25%

Pages / Session 2.63 ↓ 3%

Avg. Session

Duration 2:37 ↓ :12

Visits by Sources

Sessions by Visitor Type

Concentration of Visits in Virginia

Public Meeting

Newsletter

92.0%

36.7%

New Visitor Returning Visitor

Public Mtg

Email
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (May 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Web Traffic Sources

Organic = From an Internet Search

Referral = From a link to the website

Direct = User typed in specific website URL

Social = from a link on Facebook or Twitter

Top Referral Sources

Page Page

views

Avg. Time 

on Page

Homepage 2,991 1:10

/get-involved/attend-publicmeeting 1,088 1:39

/project-maps 656 2:00

/comment-form 531 1:35

/resources 387 1:17

/about/project-history/ 305 1:27

/about 228 1:52

/resources/documents 215 1:45

/contact-us 164 2:22

/resources/public-meeting-archive 147 1:38

Top Pages Visited

Source Sessions

reddit.com 240

drpt.virginia.gov 87

facebook.com 71

m.facebook.com 33

fredericskburg.com 20

ncdot.gov 7

search.yahoo.com 3

fra.dot.gov 2

lnkd.in 2

nbc29.com 2

Totals 

Total Sessions 1,313 21.6%

Total Users 1,186  7.6%

Page views 2,254  37.3%

Pages / Session 1.72  20%

Avg. Session Duration 1:26 ↑:01

% New Sessions 89.5% -

DC2RVArail.com Online Meeting Statistics (May 1 - 31, 2015)

Direct

Referral

Email

Organic Search

Social

1160

938

793

493

393

0

20

40

60

80

100

120

140

160

180
Email Distribution 

Statistics 
OUTREACH SUMMARY

Project Email Distributions (October 1, 2014 – May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Monday

May 4

DC2RVA Public Information Meetings Scheduled 2,903 968 (33.9%) 242 (8.5%) View Project Map (136)

More about the Mtgs (56)

Tier I Final EIS Reports (45)

Wednesday

April 22

DC2RVA Rail Mail: Edition 1 2,967 1,020 (35.6%) 336 (11.7%) About the Project (162)

See the Map (141)

Read About Ongoing Projects (51)

Wednesday

February 25

DC2RVA invites you to be a Participating /Cooperating Agency 45 -- -- --

Monday

December 1

D.C. to Richmond Southeast High Speed Rail – Comment Period Ends December 5th! 1,417 267 (19.4%) 27 (2%) Comment form (21)

Web Form (2)

Project Website (2)

Friday

November 21

Let’s Get Virginia Moving! We Need Your Help. (Faith Leader Notification) 113 10 (10.5%) --

Monday

November 3

Public Scoping Meetings Reminder- Help Us Improve Passenger Rail Options! 956 164 (17.5%) 30 (3.2%) Project area map (204)

Project website (80)

Online meeting (10)

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled

121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)

Wednesday

October 29

Washington, D.C. to Richmond Southeast High Speed Rail Project Notification 7 -- --

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar del Tren Sureste de Alta 

Velocidad entre Washington, DC y Richmond

20 3 (16.7%) --

Monday

October 27

Public Meetings Scheduled – Help Us Improve Passenger Rail Options! 959 191 (21.4%) 30 (3.4%) Project Map (25)

Tier I Final EIS (19)

Website (17)

All links were under 

“Helpful Links”

Tuesday

October 21

Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 25 (20.3%) 9 (7.3) Map to VHDA (6)

Download a map (5)

Project area map (5)

Monday

October 20

Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 38 (30.9%) 8 (6.5%) Map to VHDA (4)

Public Scoping Mtgs (3)

Download a map (3)

Tuesday

October 7

Let’s Get Virginia Moving! You’re invited to come along for the ride. 924 163 (19.2%) 25 (2.9%) Click Here to Take Our Survey (18)

DC2RVArail.com (6)

Tuesday

October 7

Email to Public Information Officers 113 -- -- --
[ 65 ] Public Meetings

[ 25 ] Social

[ 44 ] Transit

[ 46 ] Document

[22] Survey

OUTREACH SUMMARY

Project Email Distribution Statistics (As of May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 110 ] Add to Calendar

[ 87 ] Comment

[ 331 ] Map

[ 310 ] Project Website

[ 12 ] Online Meeting

[ 79 ] Newsletter Article

Unique Clicks by Link Type

Open by Device Category

3,186

Total Unique Recipients

3.12

Clicks Per

Recipient

5.73

Opens Per

Recipient 35.8% Click to Open Rate [CTOR] Average Unique Open Rate

Opened

54%

Unopened

46%

1,399

1,623

2,104

4,006

Other

Browser

Mobile

Email

Map 331

Project Website 

310

Calendar 110

Comment 87

Article 79

Public Meeting 65

Document 46

Transit 44

Social 25

Survey 22Online Meeting 12
Social Media 

Statistics 
0

50

100

150

200

250

5/1/155/3/155/5/155/7/155/9/15

5/11/155/13/155/15/155/17/155/19/155/21/155/23/155/25/155/27/155/29/155/31/15

OUTREACH SUMMARY

Social Media Statistics (May 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 187

Following 314

Retweets 22

Klout Score 36

Twitter @DC2RVArail

Traffic to Website

Source Clicks

Twitter 147

Facebook 499

LinkedIn 33

Reddit 245

Facebook 

Daily Total Reach

The number of people who have seen 

any content associated with your Page. 

(Unique Users)

Fans 218

Likes Across Content 14

Comment Across Content 1

Top Post | May 30, 2015

The #DC2RVA #PublicMeeting comes to you...ONLINE beginning 

June 1 http://t.co/UoYnQLzXVD

214

Tweets

37 Posts
Media

Statistics 
OUTREACH SUMMARY

Media (May 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

2

News Stories

VRE Ride Magazine article, 5/4/15

Inside NOVA, 5/22/15 

Monitored through DRPT Media Clips.

7 Newspaper Outlets 

Virginia Press Association

Richmond Times Dispatch

Richmond Free Press 

Nuevas Raices

Free Lance-Star

El Tiempo Latino

Washington Post Express 

Press Releases

79 Mainstream Media , 45 Specialty and Minority Media , 

5/18

NEC, Tanya Sheres, 5/27

Media Advisories 

79 Mainstream Media , 45 Specialty and Minority Media , 

5/27

SEHSR, Marc Hamel, 5/27

PIO Meetings 

1

Webinar

Announcing Project Status/Alternative 

Development Public Meetings, 5/13
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (May 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

To Date

To media Contacts to pitch articles ongoing

Telephone Outreach 

12 

Phone Conversations

Email Outreach 

4 Emails

Tanya Sheres, NEC Amtrak

Carlos Rivera, FAA

David Nelson, Citizen 

Trip Pollard, Partnership for Smarter Growth 

Hotline Calls 

5 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

4 Emails / 368 contacts

Special Audience Emails, 5/20, 5/27

(Hispanic translated, Human Service, Transportation, 

Faith-Based
Contacts and Comments

Statistics 
457*

Unique Comments

*Does Not Include Form Letter Count 

Top 5 

Web Form 215

Email 144

Meeting Form 24

Agency Letter / Email 37

Mail 13

Conversation 2

Phone Call 22

Hotline 0

Total

OUTREACH SUMMARY

Contacts and Comments (As of May 11, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts Comment Methods 

5,907

Entries

Top 10

Alternatives 206

Pedestrian / Bicycle 186

Parks/Rec/Public Lands 169

Land Use 173

Traffic / Safety 130

Stations 109

Economics 87

Air Quality 78

Service 62

Parking 58

Comment Topics 
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

July 2015
Website/Online Meeting

Statistics 
14,090 3,234 832

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (October 1, 2014 – July 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals 

Total Sessions 18,156  1,927

Total Users 13,542  1,673

Page views 44,067  3,401

Pages / Session 2.43 ↓ 0.08

Avg. Session

Duration 2:16 ↓ 0:06

Visits by Sources

Sessions by Visitor Type

% Sessions by Location 

74.7%

25.3%

New Visitor Returning Visitor

0

100

200

300

400

500

600

700

10/1/2014 11/1/2014 12/1/2014 1/1/2015 2/1/2015 3/1/2015 4/1/2015 5/1/2015 6/1/2015 7/1/2015

9.38%

9.37%

6.22% 3.26%

2.42%

2.29%

1.74%

1.59%

7.36%

Richmond

Washington

Omaha

Samara

Arlington

Virginia Beach

New York

Fredericksburg

Other
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (July 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Visitor Type Top Referral Sources

Page Page

views

Avg. Time 

on Page

Homepage 3,931 1:03

/about/project-maps 741 2:13

/resources 515 1:13

/attend-public-meeting 377 2:24

/contact-us 349 1:55

/public-meeting-archive 329 2:40

/project-history 286 1:34

/resources/documents 224 1:58

/about 188 1:55

/newsroom/news/project-article 124 1:09

Top Pages Visited

Source Sessions

floating-share-buttons.com 485

site5.floating-share-buttons.com 45

site3.floating-share-buttons.com 40

site4.floating-share-buttons.com 40

site1.floating-share-buttons.com 28

www.event-tracking.com 20

www.Get-Free-Traffic-Now.com 9

free-social-buttons.com 5

wltx.com 4

e-buyeasy.com 3

Totals 

Total Sessions 734 - 445

Total Users 727 - 363

Page views 872 - 733

Pages / Session 1.19 - 0.17

Avg. Session Duration 0:36 + 0:10

DC2RVArail.com Online Meeting Statistics (July 1 - 31, 2015)

0

10

20

30

40

50

60

70

80

7/1 7/2 7/3 7/4 7/5 7/6 7/7 7/8 7/9 7/107/117/127/137/147/157/167/177/187/197/207/217/227/237/247/257/267/277/287/297/307/31

98.4

1.6

New Visitor

Returning

Visitor
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions cont. (October 1, 2014 – July 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Wednesday 

June 18

DC2RVA Rail: Ayúdanos con el proceso de desarrollo alternativas! (Hispanic Community 

Grassroots Outreach) 40 8 (26.7%) -- --

Monday 

June 15 DC2RVA Rail: Help us with the alternatives development process! 2,903 1,013 (37.4%) 163 (6%)

Online Comment Form (73)

DC2RVA Online Meeting (63)

Public Meeting Archive (51)

Wednesday

May 27

REMINDER: DC2RVA Public Information Meetings Scheduled 2,903 827 (28.9%) 175 (6.1%)

DC2RVA Project Maps (121)

DC2RVA Open House Information (107)

Richmond Transit Info (22)

Wednesday

May 20 Acompáñenos para reuniones públicas! 40 9 (29%) -- --

Monday

May 4 DC2RVA Public Information Meetings Scheduled 2,903 968 (33.9%) 242 (8.5%)

View Project Map (136)

More about the Mtgs (56)

Tier I Final EIS Reports (45)

Wednesday

April 22 DC2RVA Rail Mail: Edition 1 2,967 1,020 (35.6%) 336 (11.7%)

About the Project (162)

See the Map (141)

Read About Ongoing Projects (51)

Wednesday

February 25 DC2RVA invites you to be a Participating /Cooperating Agency 45 -- -- --

Monday

December 1 D.C. to Richmond Southeast High Speed Rail – Comment Period Ends December 5th! 1,417 267 (19.4%) 27 (2%)

Comment form (21)

Web Form (2)

Project Website (2)

Friday

November 21 Let’s Get Virginia Moving! We Need Your Help. (Faith Leader Notification) 113 10 (10.5%) --

Monday

November 3 Public Scoping Meetings Reminder- Help Us Improve Passenger Rail Options! 956 164 (17.5%) 30 (3.2%)

Project area map (204)

Project website (80)

Online meeting (10)

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled 121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled 121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)
OUTREACH SUMMARY

Email Distributions (October 1, 2014 – July 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Wednesday

October 29 Washington, D.C. to Richmond Southeast High Speed Rail Project Notification 7 -- --

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar del Tren Sureste de Alta 

Velocidad entre Washington, DC y Richmond 20 3 (16.7%) --

Monday

October 27 Public Meetings Scheduled – Help Us Improve Passenger Rail Options! 959 191 (21.4%) 30 (3.4%)

Project Map (25)

Tier I Final EIS 

(19)

Website (17)

All links were 

under “Helpful 

Links”

Tuesday

October 21 Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 25 (20.3%) 9 (7.3)

Map to VHDA (6)

Download a map (5)

Project area map (5)

Monday

October 20 Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 38 (30.9%) 8 (6.5%)

Map to VHDA (4)

Public Scoping Mtgs (3)

Download a map (3)

Tuesday

October 7 Let’s Get Virginia Moving! You’re invited to come along for the ride. 924 163 (19.2%) 25 (2.9%) Click Here to Take Our Survey (18)

DC2RVArail.com (6)

Tuesday

October 7 Email to Public Information Officers 113 -- -- --
[ 114 ] Public Meetings

[ 43 ] Social

[ 68 ] Transit

[ 47 ] Document

[22] Survey

OUTREACH SUMMARY

Email Distribution Statistics (As of August 6, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 195 ] Add to Calendar

[ 173 ] Comment

[ 433 ] Map

[ 472 ] Project Website

[ 68 ] Online Meeting

[ 79 ] Newsletter Article

Unique Clicks by Link Type

Open by Device Category

3,423

Total Unique Recipients

3.36

Clicks Per

Recipient

7.93

Opens Per

Recipient 42.3% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

38.6%

Opened

61.4%

Map, 433

Project Website, 

472

Calendar, 195

Comment, 173

Article, 79

Public Meeting, 

114

Document, 47

Transit, 68

Social, 43

Survey, 22

Online Meeting, 

68

3,008

2,560

3,474

6,458

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (July 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers 225

Following 327

Mentions 6

Retweets 29

Klout Score 37

Twitter @DC2RVArail

Traffic to Website

Source Clicks

Twitter 16

Facebook 14

Reddit 4

Facebook 

Top Post | June 21, 2015

Study on Virginia Beach extension moves ahead #StayOnTrack

Date: July 5, 2015

Reach; 574

Retweets: 2

Favorites: 3

324

Tweets

42 

Posts

Links 42

Fans (cumulative) 236

Comments across all content 1

Likes across all content 28
Media

Statistics 
OUTREACH SUMMARY

Media (July 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

6

News Stories

Monitored through DRPT Media Clips.

0

Paid Ads

0

Press Releases/Media Advisories 

PIO Meetings 

0 

Meetings

x

Interviews

Date Source Article Title

7/22/2015 Richmond Time 

Dispatch

'Let's get this done,' U.S. 

transportation secretary 

says of D.C.-Richmond 

7/23/2015 Richmond Times 

Dispatch

Editorial: High Speed Rail 

— taken for granted?

7/24/2015 The Daily Progress

Opinion/Editorial: High 

Speed Rail progress a win 

for all

7/29/2015

Inside Business: 

Hampton Roads 

Journal

Foxx: high-speed-rail link 

will keep regional growth 

on track

7/29/2015 WAMU

How Maryland Officials 

Hope To Cut D.C. To 

Baltimore Commute To 

Just 15 Minutes

7/29/2015 WTOP Radio Ask the Governor (general 

mention of HSR)
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (July 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

5

Phone Conversations

Email Outreach 

0 Emails

Hotline Calls 

3 Calls 

0 Voicemail 

Title VI Outreach 

0 Meetings

0 Mailed Packages

Of meeting handouts (Spanish/English)
Contacts and Comments

Statistics 
Top 5 

Web Form 201

Email 148

Agency Letter / Email 38

Meeting Form 24

Phone Call 28

OUTREACH SUMMARY

Contacts and Comments (Through July 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts Comment Methods 

7,745

Entries

Top 10

Alternatives 206

Pedestrian / Bicycle 188

Parks/Rec/Public Lands 169

Land Use 173

Traffic / Safety 130

Stations 109

Economics 87

Air Quality 78

Service 62

Parking 58

Comment Topics 

Issues 

498

Issues

Comments

454

Comments
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

August 2015
Website/Online Meeting

Statistics 
15,217 3,613 903

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (October 1, 2014 – August 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals 

Total Sessions 19,733  1,577

Total Users 14,759  1,217

Page views 46,942  2,875

Pages / Session 2.38 ↓ 0.05

Avg. Session

Duration 2:13 ↓ 0:03

Visits by Sources

Sessions by Visitor Type

% Sessions by Location 

0

100

200

300

400

500

600

700

10/1/2014 11/1/2014 12/1/2014 1/1/2015 2/1/2015 3/1/2015 4/1/2015 5/1/2015 6/1/2015 7/1/2015 8/1/2015

9.3

9.2

6.0

3.6

2.3

2.2

2.2

1.9 1.5 Washington

Richmond

Omaha

Samara

Arlington

Alexandria

Virginia Beach

New York

Fredericksburg

75%

25%

New Visitor Returning Visitor
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (August 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Visitor Type Top Referral Sources

Page Page

views

Avg. Time 

on Page

Homepage 1,409 2:32

/resources 291 1:54

/about/project-maps 125 2:33

/about/project-history 123 2:46

/resources/documents 80 2:40

/resources/ongoing-projects 62 2:35

/newsroom/newsletter/spotlight 60 1:36

/about 59 1:29

/resources/public-meeting-archive 59 1:51

/newsroom 48 0:59

Top Pages Visited

Source Sessions

floating-share-buttons.com 177

traffic2money.com 103

sehsr.org 101

site1.floating-share-buttons.com 69

drpt.virginia.gov 42

4webmasters.org 36

m.facebook.com 36

site8.free-floating-buttons.com 30

rvanews.com 26

t.co 25

Totals 

Total Sessions 408 - 326

Total Users 340 - 340

Page views 810 - 62

Pages / Session 1.19 +0.8

Avg. Session Duration 1:09 + 0:33

DC2RVArail.com Online Meeting Statistics (August 1 - 31, 2015)

77.7%

22.3%

New Visitor

Returning

Visitor

0

10

20

30

40

50

60

70

80
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions cont. (October 1, 2014 – September 3, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

 2015

Wednesday 

June 18

DC2RVA Rail: Ayúdanos con el proceso de desarrollo alternativas! (Hispanic Community 

Grassroots Outreach) 40 9 (30.0%) -- --

Monday 

June 15 DC2RVA Rail: Help us with the alternatives development process! 2,903 1,020 (37.6%) 164 (6%)

Online Comment Form (73)

DC2RVA Online Meeting (63)

Public Meeting Archive (51)

Wednesday

May 27

REMINDER: DC2RVA Public Information Meetings Scheduled 2,903 834 (29.2%) 176 (6.2%)

DC2RVA Project Maps (121)

DC2RVA Open House Information (107)

Richmond Transit Info (22)

Wednesday

May 20 Acompáñenos para reuniones públicas! 40 9 (29%) -- --

Monday

May 4 DC2RVA Public Information Meetings Scheduled 2,903 968 (33.9%) 242 (8.5%)

View Project Map (136)

More about the Mtgs (56)

Tier I Final EIS Reports (45)

Wednesday

April 22 DC2RVA Rail Mail: Edition 1 2,967 1,020 (35.6%) 336 (11.7%)

About the Project (162)

See the Map (141)

Read About Ongoing Projects (51)

Wednesday

February 25 DC2RVA invites you to be a Participating /Cooperating Agency 45 -- -- --

 2014

Monday

December 1 D.C. to Richmond Southeast High Speed Rail – Comment Period Ends December 5th! 1,417 267 (19.4%) 27 (2%)

Comment form (21)

Web Form (2)

Project Website (2)

Friday

November 21 Let’s Get Virginia Moving! We Need Your Help. (Faith Leader Notification) 113 10 (10.5%) --

Monday

November 3 Public Scoping Meetings Reminder- Help Us Improve Passenger Rail Options! 956 164 (17.5%) 30 (3.2%)

Project area map (204)

Project website (80)

Online meeting (10)

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled 121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)
OUTREACH SUMMARY

Email Distributions (October 1, 2014 – August 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled 121 22 (17.7%) 4 (3.2%)

Public Scoping

Meetings (6)

Add to Calendar 

(2)

Thursday

October 30 

Wednesday

October 29 Washington, D.C. to Richmond Southeast High Speed Rail Project Notification 7 -- --

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar del Tren Sureste de Alta 

Velocidad entre Washington, DC y Richmond 20 3 (16.7%) --

Monday

October 27 Public Meetings Scheduled – Help Us Improve Passenger Rail Options! 959 191 (21.4%) 30 (3.4%)

Project Map (25)

Tier I Final EIS 

(19)

Website (17)

All links were 

under “Helpful 

Links”

Tuesday

October 21 Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 25 (20.3%) 9 (7.3)

Map to VHDA (6)

Download a map (5)

Project area map (5)

Monday

October 20 Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 38 (30.9%) 8 (6.5%)

Map to VHDA (4)

Public Scoping Mtgs (3)

Download a map (3)

Tuesday

October 7 Let’s Get Virginia Moving! You’re invited to come along for the ride. 924 163 (19.2%) 25 (2.9%) Click Here to Take Our Survey (18)

DC2RVArail.com (6)

Tuesday

October 7 Email to Public Information Officers 113 -- -- --
[ 134 ] Public Meetings

[ 45 ] Social

[ 101 ] Transit

[ 47 ] Document

[22] Survey

OUTREACH SUMMARY

Email Distribution Statistics (As of September 3, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 250 ] Add to Calendar

[ 216 ] Comment

[ 465 ] Map

[ 472 ] Project Website

[ 68 ] Online Meeting

[ 82 ] Newsletter Article

Unique Clicks by Link Type

Open by Device Category

3,423

Total Unique Recipients

3.40

Clicks Per

Recipient

8.03

Opens Per

Recipient 37.01% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

38.6%

Opened

61.4%

Map, 465

Project Website, 

472

Calendar, 250

Comment, 216

Article, 82

Public Meeting, 

134

Document, 47

Transit, 101

Social, 45

Survey, 22

Online Meeting, 

68

3,017

2,611

3,522

6,615

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (August 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers* 238

Following* 361

Mentions 9

Retweets 23

Klout Score 38

Twitter @DC2RVArail

Traffic to Website

Source Sessions

Facebook 52

Twitter 25

TOTAL 77

Facebook

Top Post | June 21, 2015

My best RTs this week came from: @RRTPO #WTSVirginia

#thankSALL Who were yours?

Date: August 8, 2015

Reach: 419

Retweets: 2

Favorites: 2

359*

Tweets

41 

Posts

Links 10

Fans* 242

Comments across all content 0

Likes across all content 17

*Cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (July 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

0

Mentions

Monitored through DRPT Media Clips.

0

Paid Ads

0

Press Releases/Media Advisories 

PIO Meetings 

0 

Meetings

0

Interviews
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (July 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

1 

Phone Conversation

Fairfax County PIO

Email Outreach 

0 Emails

Hotline Calls 

8 Calls 

1 Voicemail 

Title VI Outreach 

0 Meetings

0 Mailed Packages
Contacts and Comments

Statistics 
Top 5 

Web Form 201

Email 148

Agency Letter / Email 38

Meeting Form 24

Phone Call 28

OUTREACH SUMMARY

Contacts and Comments (Through September 4, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts Comment Methods 

7,751

Entries

Top 10

Alternatives 206

Pedestrian / Bicycle 188

Parks/Rec/Public Lands 169

Land Use 173

Traffic / Safety 130

Stations 109

Economics 87

Air Quality 78

Service 62

Parking 58

Comment Topics 

Issues 

2,042

Issues

Comments

454

Comments
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

September 2015
Website/Online Meeting

Statistics 
77% 18% 5%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (October 1, 2014 – October 6, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 21,342

Total Users 16,031

Page Views 50,612

Pages / Session 2.37

Avg. Session

Duration 2:12

% New Sessions 75.11%

% Visits by Sources

Sessions by Visitor Type

% Sessions by Location 

75%

25%

New Visitor Returning Visitor

0

100

200

300

400

500

600

700

10/1/2014 11/1/2014 12/1/2014 1/1/2015 2/1/2015 3/1/2015 4/1/2015 5/1/2015 6/1/2015 7/1/2015 8/1/2015 9/1/2015 10/1/2015

9.55%

9.12%

7.20%

5.90%

3.30%

2.30%

2.20%

2.00% 1.50% Washington

Richmond

Not Identified

Omaha

Samara

Arlington

Virginia Beach

New York

Fredericksburg

Session Totals 
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (September 1 – October 6, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Homepage 18,912

/resources/ 3,320

/about/project-maps/ 2,952

/get-involved/ 2,357

/about/project-history/ 2,133

/contact-us/ 1,956

/about/ 1,820

/resources/public-meeting-archive/ 1,220

/newsroom/ 914

Top Pages Visited

Channel Sessions

Direct 2,388

Referral 2,358

Social 167

Email 111

Organic Search 92

DC2RVArail.com Online Meeting Statistics 

Session Duration Sessions

0-10 seconds 4,229

11-30 seconds 41

31-60 seconds 123

61-180 seconds 306

181-600 seconds 295

601-1800 seconds 107

1801+ seconds 15

Engagement Duration 

Totals

Total Sessions 5,116

Total Users 4,438

Page Views 8,668

Pages / Session 1.69

Avg. Session

Duration 1:00

% New Sessions 86.8%

0

50

100

150

200

78%

22% Facebook

Twitter
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions cont. (October 1, 2014 – September 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

 2015

Friday

September 11 DC2RVA Rail Mail: Second Edition 2,768 960 (35.2%) 170 (6.2%)

Watch the Video (63)

Extended SEHSR Corridor Rail Map (48)

Read about the Screening Process (40)

Wednesday 

June 18

DC2RVA Rail: Ayúdanos con el proceso de desarrollo alternativas! (Hispanic Community Grassroots

Outreach) 40 9 (30.0%) -- --

Monday 

June 15 DC2RVA Rail: Help us with the alternatives development process! 2,903 1,021 (37.6%) 164 (6%)

Online Comment Form (73)

DC2RVA Online Meeting (63)

Public Meeting Archive (51)

Wednesday

May 27

REMINDER: DC2RVA Public Information Meetings Scheduled 2,903 834 (29.2%) 176 (6.2%)

DC2RVA Project Maps (121)

DC2RVA Open House Information (107)

Richmond Transit Info (22)

Wednesday

May 20 Acompáñenos para reuniones públicas! 40 9 (29%) -- --

Monday

May 4 DC2RVA Public Information Meetings Scheduled 2,903 968 (33.9%) 242 (8.5%)

View Project Map (136)

More about the Mtgs (56)

Tier I Final EIS Reports (45)

Wednesday

April 22 DC2RVA Rail Mail: Edition 1 2,967 1,020 (35.6%) 336 (11.7%)

About the Project (162)

See the Map (141)

Read About Ongoing Projects (51)

Wednesday

February 25 DC2RVA invites you to be a Participating /Cooperating Agency 45 -- -- --

 2014

Monday

December 1 D.C. to Richmond Southeast High Speed Rail – Comment Period Ends December 5th! 1,417 267 (19.4%) 27 (2%)

Comment form (21)

Web Form (2)

Project Website (2)

Friday

November 21 Let’s Get Virginia Moving! We Need Your Help. (Faith Leader Notification) 113 10 (10.5%) --

Monday

November 3 Public Scoping Meetings Reminder- Help Us Improve Passenger Rail Options! 956 164 (17.5%) 30 (3.2%)

Project area map (204)

Project website (80)

Online meeting (10)

Thursday

October 30 REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 121 22 (17.7%) 4 (3.2%) Public Scoping Meetings (6)

Add to Calendar (2)
OUTREACH SUMMARY

Email Distributions (October 1, 2014 – September 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Thursday

October 30 

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting 

Scheduled 121 22 (17.7%) 4 (3.2%)

Public Scoping

Meetings (6)

Add to Calendar 

(2)

Thursday

October 30 

Wednesday

October 29 Washington, D.C. to Richmond Southeast High Speed Rail Project Notification 7 -- --

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar del Tren Sureste de Alta 

Velocidad entre Washington, DC y Richmond 20 3 (16.7%) --

Monday

October 27 Public Meetings Scheduled – Help Us Improve Passenger Rail Options! 959 191 (21.4%) 30 (3.4%)

Project Map (25)

Tier I Final EIS 

(19)

Website (17)

All links were 

under “Helpful 

Links”

Tuesday

October 21 Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 25 (20.3%) 9 (7.3)

Map to VHDA (6)

Download a map (5)

Project area map (5)

Monday

October 20 Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 38 (30.9%) 8 (6.5%)

Map to VHDA (4)

Public Scoping Mtgs (3)

Download a map (3)

Tuesday

October 7 Let’s Get Virginia Moving! You’re invited to come along for the ride. 924 163 (19.2%) 25 (2.9%) Click Here to Take Our Survey (18)

DC2RVArail.com (6)

Tuesday

October 7 Email to Public Information Officers 113 -- -- --
[ 134 ] Public Meetings

[ 47 ] Social

[ 157 ] Transit

[ 59 ] Document

[36] Survey

OUTREACH SUMMARY

Email Distribution Statistics (As of October 7, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 250 ] Add to Calendar

[ 216 ] Comment

[ 758 ] Map

[ 472 ] Project Website

[ 68 ] Online Meeting

[ 82 ] Newsletter Article

Unique Clicks by Link Type

Open by Device Category

3,485

Total Unique Recipients

3.55 

Clicks Per

Recipient

8.66

Opens Per

Recipient 38.34% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

38.6%

Opened

61.4%

Map, 758

Project Website, 

472

Calendar, 250

Comment, 216

Article, 82

Public Meeting, 

134

Document, 59

Transit, 157

Social, 47

Survey, 36

Online Meeting, 

68

3,017

2,611

3,522

6,615

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (September 1-30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers* 237

Following* 364

Mentions 0

Retweets 0

Klout Score 38

Twitter @DC2RVArail Facebook

362*

Tweets

37 

Posts

Links 15

Fans* 244

Comments across all content 4

Likes across all content 27

*Cumulative

Top Post | September 24, 2015

“In other words, the U.S. high-speed rail map, long left for dead, is 

actually coming into form-albeit slowly.” 

Comments: 0

Likes: 4

Shares: 0

Top Tweet | September 23, 2015

Thank you @srepetsk

Retweets: 1

Favorites: 1

Reach: 461
Media

Statistics 
OUTREACH SUMMARY

Media (September 1-30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

6

Mentions

Monitored through DRPT Media Clips.

0

Paid Ads

0

Press Releases/Media Advisories 

PIO Meetings 

0 

Meetings

0

Interviews

Media Mentions 

Date Media Source Article

9/19 Richmond Times 

Dispatch

Anthony Foxx & Dwight Jones: Highspeed rail

9/18 Mass Transit 

Magazine

Foxx: Richmond-to-Raleigh High-Speed 

Rail Proposal receives all clear

9/18 Augusta Free 

Press Southeast corridor receives key approval

9/18 Railway & Track 

and Structures

Richmond to Raleigh rail project gets 

federal approval

9/18 Argus US Approves new high-speed rail line

9/17 Triangle Business 

Journal

Proposed Raleigh-Richmond rail 

connection clears on hurdle, many more 

remain
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (September 1-30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0 

Phone Conversations

Hotline Calls 

5 Calls 

1 Voicemail 

Title VI Outreach 

1 Meeting

Kerri B/Dovetail for Fredericksburg

1 Email

Marti Donley/FAMPO
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (Through October 5, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

8,165

Entries

Top 10

Richmond 122

Fredericksburg 48

Washington, DC 30

Arlington 27

Ashland 20

Woodbridge 16

Westminster 11

Henrico 10

Springfield 7

Quantico 6

Issue Count By City Issues 

773

Issues

Comments

488

Comments
OUTRE

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARYOctober 2015
Website/Online Meeting

Statistics
Des

OUTRE

DC2RVArail.com Sessions (October 1 – 31, 2

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 22.175Total Users 16,625Page Views 52,562Pages / Session 2.37

Avg. SessionDuration 2:13% New Sessions 61.43%

% Sessions by Location

N

0

100200300400500600700

10/1/2014 11/1/2014 12/1/2014 1/1/2015 2/1/2015 3/1/2015 4/1/2015 5/1/2015 6/1/2015 7/1/2015 

9.59%

9.09%

7.07%

5.81%

3.42%

2.24%

2.16%

2.17%

2.07% 1.45% Washington

RichmondNot IdentifiedOmahaSamaraArlingtonAlexandriaVirginia BeachNew York

Session Totals
OUTRE

DC2RVArail.com Website Statistics (October 1, 2014 – O

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Page Page Views Average Time on Page

Homepage 19,656 1:43/resources/ 3,537 1:36/about/project‐maps/ 3,118 2:17/get‐involved/ 2,391 1:27

/about/project‐history/ 2,249 1:52

/contact‐us/ 2,004 2:31/about/ 1,913 1:56/resources/public‐meeting‐archive/ 1,267 1:45

/newsroom/ 952 0:41

Top Pages Visited

ReferDirecOrgaSociaEmai

DC2RVArail.com Online Meeting Statistics (October 1, 2014 – O

TTPP

AD% 

0

50

100150200
Email Distribution

Statistics
OUTRE

Email Distributions cont. (October 1, 2014 – Octobe

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients Unique Open Rate 

2015

Thursday

October 29 Win a prize by submitting your Amtrak story! #DC2RVA 2,749 773 (28.4%0 

Friday

September 11 DC2RVA Rail Mail: Second Edition 2,768 969 (35.5%) 

Wednesday

June 18

DC2RVA Rail: Ayúdanos con el proceso de desarrollo alternativas! (Hispanic Community Grassroots

Outreach) 40 9 (30.0%) 

Monday

June 15 DC2RVA Rail: Help us with the alternatives development process! 2,903 1,021 (37.6%) 

Wednesday

May 27 REMINDER: DC2RVA Public Information Meetings Scheduled 2,903 834 (29.2%) 

Wednesday

May 20 Acompáñenos para reuniones públicas! 40 9 (29%) 

Monday

May 4 DC2RVA Public Information Meetings Scheduled 2,903 968 (33.9%) 

Wednesday

April 22 DC2RVA Rail Mail: Edition 1 2,967 1,020 (35.6%) 

Wednesday

February 25 DC2RVA invites you to be a Participating /Cooperating Agency 45 ‐‐ 

2014

Monday

December 1 D.C. to Richmond Southeast High Speed Rail – Comment Period Ends December 5th! 1,417 267 (19.4%) 
OUTRE

Email Distributions (October 1, 2014 – October 3

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients Unique Open Rate 

Friday

November 21 Let’s Get Virginia Moving! We Need Your Help. (Faith Leader Notification) 113 10 (10.5%) 

Monday

November 3 Public Scoping Meetings Reminder‐ Help Us Improve Passenger Rail Options! 956 164 (17.5%) 

Thursday

October 30 REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 121 22 (17.7%) 

Thursday

October 30

REMINDER: Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting

Scheduled 121 22 (17.7%) 

Wednesday

October 29 Washington, D.C. to Richmond Southeast High Speed Rail Project Notification 7 ‐‐ 

Monday

October 27

El DRPT y la FRA Celebrará Reuniones Públicas para Hablar del Tren Sureste de Alta

Velocidad entre Washington, DC y Richmond 20 3 (16.7%) 

Monday

October 27 Public Meetings Scheduled – Help Us Improve Passenger Rail Options! 959 191 (21.4%) 

Tuesday

October 21 Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 25 (20.3%) 

Monday

October 20 Washington, D.C. to Richmond High Speed Rail Interagency Scoping Meeting Scheduled 123 38 (30.9%) 

Tuesday

October 7 Let’s Get Virginia Moving! You’re invited to come along for the ride. 924 163 (19.2%) 

Tuesday

October 7 Email to Public Information Officers 113 ‐‐ 
[ 134 ] Public Meetings

[ 45 ] Social

[ 157 ] Transit

[ 59 ] Document

[36] Survey

OUTRE

Email Distribution Statistics (As of November 9

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

[ 250 ] Add to Calendar[ 216 ] Comment[ 758 ] Map[ 472 ] Project Website

[ 68 ] Online Meeting[ 82 ] Newsletter Article

Unique Clicks by Link Type

3,485

Total Unique Recipients

3.44

Clicks Per

Recipient

8.53

Opens Per

Recipient 24.79% Click to Open Rate [CTOR]

Average Unique

Open RateUnopened 38.6% Opened 61.4%

Ca

Commen

Article, 8

Public Meeting,

134

Document, 59

Transit, 157

Social, 

Su

B
Social Media

Statistics
OUTRE

Social Media Statistics (October 1‐31, 201

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers* 247 (+1)

Mentions 8

Retweets 27

Klout Score 32

Twitter @DC2RVArail 

439*

Tweets

Link

Fans

Comments acros

Likes across a

*Cumulative

Top Pos

The #DC2RVA archeology cdidn’t find any artifacts, bu

Comments: 0Likes: 9Shares: 0

Top Tweet | October 23, 2015

Have you taken an #Amtrak train trip recently? Tell us your story.Email us at info@DC2RVARail.com

Retweets: 1

Favorites: 1Reach: 1,380
Media

Statistics
OUTRE

Media (October 1‐31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/M

Paid 

0

Mentions

Press Re

P

0

Interviews
General Outreach

Statistics
OUTRE

General Outreach (October 1‐31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach

1

Phone Conversation

Faith leader discussion and addition of faith leaders

to project brochure distribution.

Hotline Calls

5 Calls

1 Voicemail

T

Kerr

Discussed: 
Contacts and Comments

Statistics
OUTRE

Contacts and Comments (Through November 9

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts

8,736

Entries

Top 10

Richmond 127Alexandria 108Fredericksburg 52Washington, DC 31Arlington 31Ashland 20Stafford 19

Woodbridge 18Newport News 13

Henrico 12

Issue Count By City 

8

Iss

55

Comm
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

November 2015
Website/Online Meeting

Statistics 
70% 25% 4%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (November 1 – 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 2,886

Total Users 2,453

Page Views 5,139

Pages / Session 1.78

Avg. Session

Duration 1:21

% New Sessions 81.67

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

50

100

150

200

250

300

9.7%

6.9%

6.3%

6.1%

3.2%

2.6%

2.4%

2.4%

2.3%

2.1% Washington

Richmond

Unknown

Ashburn

Arlington

Columbus

New York

Virginia Beach

Alexandria

Omaha

81.7

18.3

New Visitor Returning Visitor
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (November 1 – 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Homepage 2,063 1:24

/about/project-maps 438 3:07

/get-involved/attend-public-meeting 385 1:31

/resources 241 1:37

/about/project-history 225 1:33

/about 133 1:41

/contact-us 118 3:51

/resources/documents 112 1:41

/resources/public-meeting-archive/ 84 1:55

Top Pages Visited

Channel Sessions

Referral 980

Direct 853

Organic Search 426

Social 117

Email 8

DC2RVArail.com Online Meeting Statistics (November 1 - 30, 2015)

89

21

7

Facebook

Twitter

LinkedIn

No Active Online Meeting in November 2015
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (November 1 - 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Monday

November 9 Reuniones Públicas de Información Programadas 29 6 (20.7%) - -

Monday

November 9

DC2RVA Public Information Meetings Scheduled 2,765 820 (30.1%) 239 (8.8%)

DC2RVA Project Maps (212)

Add to Calendar (93)

Fredericksburg Transit Info (12)

Tuesday

November 10 DC2RVA Public Information Meetings Scheduled /Elected Officials 8 - - -

Thursday

October 29 Win a prize by submitting your Amtrak story! #DC2RVA 2,749 773 (28.4%0 `- -

Friday

September 11 DC2RVA Rail Mail: Second Edition 2,768 969 (35.5%) 177 (6.5%)

Watch the Video (64)

Extended SEHSR Corridor Rail Map (49)

Read about the Screening Process (42)

Wednesday 

June 18

DC2RVA Rail: Ayúdanos con el proceso de desarrollo alternativas! (Hispanic 

Community Grassroots Outreach) 40 9 (30.0%) -- --

Monday 

June 15 DC2RVA Rail: Help us with the alternatives development process! 2,903 1,021 (37.6%) 164 (6%)

Online Comment Form (73)

DC2RVA Online Meeting (63)

Public Meeting Archive (51)

Wednesday

May 27 REMINDER: DC2RVA Public Information Meetings Scheduled 2,903 834 (29.2%) 176 (6.2%)

DC2RVA Project Maps (121)

DC2RVA Open House Information (107)

Richmond Transit Info (22)

Wednesday

May 20 Acompáñenos para reuniones públicas! 40 9 (29%) -- --

Monday

May 4 DC2RVA Public Information Meetings Scheduled 2,903 968 (33.9%) 242 (8.5%)

View Project Map (136)

More about the Mtgs (56)

Tier I Final EIS Reports (45)

Wednesday

April 22 DC2RVA Rail Mail: Edition 1 2,967 1,020 (35.6%) 336 (11.7%)

About the Project (162)

See the Map (141)

Read About Ongoing Projects (51)

Wednesday

February 25 DC2RVA invites you to be a Participating /Cooperating Agency 45 -- -- --
[ 28 ] Transit

[ 93 ] Add to Calendar

[ 6 ] Comment

[ 212 ] Map

[ 24 ] Project Website

OUTREACH SUMMARY

Email Distribution Statistics (November 1 – 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

2,714

Total Unique Recipients

1.57 

Clicks Per

Recipient

3.30

Opens Per

Recipient 29.07% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

69.9%

Opened

30.1%

Map, 212

Project Website, 

24

Calendar, 93

Comment, 6

Transit, 28

1

297

76

0

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (November 1 - 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Followers* 261 (+14)

Mentions 10

Retweets 21

Twitter @DC2RVArail Facebook

475*

Tweets

39 

Posts

Links 0

Fans* 255 (+6)

Comments across all content 0

Likes across all content 27

Top Post | November 30, 2015

Join the Discussion next week to choose the best alternative for 

#DC2RVA #SEHSR.

Comments: 0

Likes: 3

Shares: 2

Top Tweet | November 22, 2015

Mark your calendar for #DC2RVA #PublicMeetings in December: 

Fredericksburg 12/8, Springfield 12/9 & Richmond 12/10

Retweets: 2

Favorites: 1

Reach: 1,007 * cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (November 1 - 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

40 Paid Ads 

842

Press Releases/

Media Advisories 

PIO Outreach

26 Meetings/ Phone Calls

122 Emailed Press Releases

10 Gov’t Access Bulletin Slide packets

Date Media/Social Media 

Outlet Headline Link

11/11/2015 Transportation Association of 

Greater Springfield

DC to Richmond 

High Speed Rail –

Public Meetings

http://www.tagsva.org/2015/11/1

1/dc-to-richmond-high-speed-railpublic-meetings/

11/30/2015

TriCities Area Metropolitan Plan

ning Organization Facebook 

Page

https://www.facebook.com/TriCiti

esAreaMPOVa/

November Places to Go - web calendar Places to go in 

Richmond

http://www.placestogoinrichmond

.com/events/575224-DC2RVAPublic-Meeting/

November Hey Event - web calendar http://heyevent.com/event/7a47xr

ko7ilaaa/dc2rva-public-meeting

November Arlington County website

DC2RVA (D.C. to 

Richmond High 

Speed Rail) Public 

Meeting

https://projects.arlingtonva.us/eve

nts/dc2rva-d-c-to-richmond-highspeed-rail-public-meeting/

November Dinwiddie - website

DC2RVA Public 

Meeting - Tuesday, 

December 8

http://www.dinwiddieva.us/Calend

ar/Home/SingleEvent?eventID=321

7

November Commuter Connections

DECEMBER 2015 

PUBLIC MEETING 

DATES ANNOUNCED

http://www.commuterconnections

.org/news-events/upcomingevents/

November RRPDC website

Public Information 

Meeting on DC to 

RVA High Speed Rail

http://www.richmondregional.org/

November Amtrak website Attend a public 

meeting http://nec.amtrak.com/#

Entities included: Virginia Press Association (31 regional 

newspapers), Richmond Times Dispatch, Free Lance-Star, 

Washington Post Express, Richmond Free Press, El Tiempo Latino, 

Nuevas Raices, Washington Post, and Fredericksburg Newspaper
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (November 1 - 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

28 

Phone Conversations

Conversations occurred between the Project Team and Chamber 

Business Leaders, Council Liaisons, Rev. Henderson, Stafford 

County Senior Center, Parent Resource Center, and Fredericks 

Area Food Bank

Hotline Calls 

10 Calls 

5 Voicemails 

Title VI Outreach 

8 Meetings

Followed by additional email outreach and materials 

distribution to the Disability Resource Center, ARC of 

Greater Prince William County, Stafford County 

SEPTA, and Hispanic businesses

Materials Distribution

3,500 English Fliers

750 Spanish Fliers

4,000 Bookmarks

18 Large Displays

12 Small Displays

Deliveries in person and by mail: Libraries, community centers, PIOs, 

faith and human service advocates and transportation contacts, 

YMCA’s, Hispanic organizations, and Social Service organizations.

Community Outreach

1 Webinar held with 8 Attendees

Attendees included Greater Springfield Chamber of Commerce, Transportation 

Association of Greater Springfield, Fredericksburg Economic Development and Chamber 

of Commerce, Greater Washington Hispanic Chamber, Multimodal Transportation and 

Strategic Planning, Main Street Station Development, and ULI

Other

Amtrak re-posted meeting information

4 entities extended outreach by forwarding materials
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (November 1 - 30, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

8,896

Entries

Top 10

Richmond 127

Alexandria 120

Fredericksburg 65

Washington, DC 38

Arlington 38

Ashland 42

Henrico 24

Stafford 22

Woodbridge 21

Newport News 13

Issue Count By City Issues 

982

Issues

Comments

29

Comments
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

December 2015
Website/Online Meeting

Statistics 
66% 27% 6%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (December 1 – 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 4,246

Total Users 3,438

Page Views 10,818

Pages / Session 2.55

Avg. Session

Duration 2:29

% New Sessions 77.51

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

88%

12%

New Visitor Returning Visitor

13.7%

7.9%

4.6%

3.2%

3.2%

3.1%

3.1%

2.8%

2.7%

2.1% Washington

Richmond

Ashburn

Virginia Beach

Omaha

Ashland

Unknown

Arlington

New York

Fredericksburg

0

100

200

300

400

500

600

700
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (December 1 – 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Homepage 3,440 1:07

/get-involved/attend-public-meeting 1,157 1:49

/about/project-maps 504 0:38

/about/project-maps/richmond-section 501 1:42

/about/project-maps/northern-virginia 497 2:22

/about/project-history 433 1:57

/about/project-maps/central-section 414 2:24

/resources 395 1:39

/resources/public-meeting-archive/ 355 4:41

/resources/documents 229 2:21

Top Pages Visited

Channel Sessions

Direct 1,328

Referral 1,241

Organic Search 719

Other 531

Social 421

Email 6

DC2RVArail.com Online Meeting 3 Statistics (December 1 - 31, 2015)

250

168

Facebook 2 1

Twitter

Blogger

LinkedIn

Totals

Total Sessions 765

Total Users 626

Page Views 1,645

Pages / Session 2.15

Avg. Session

Duration 0:28

15.3%

7.6%

6.4%

5.6%

4.8%

2.7%

2.2%

2.2%

1.8% 1.8%

Washington

Richmond

Lynchburg

Ashland

New York

Silver Spring

Arlington

Tuckahoe

Unknown

Fredericksburg

80% 15% 5%

Desktop Mobile Tablet

Channel Sessions

Direct 397

Referral 305

Organic Search 37

Social 26

18

8

Facebook Twitter
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (December 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Tuesday

December 1 Recordatorio de Reunión Publica 29 7 (24.1%) - -

Tuesday

December 1 DC2RVA Public Meeting Reminder 2,767 815 (29.5%) 75 (2.7%)

Add to Calendar (33)

DC2RVA Home Page (22)

Richmond Transit info (12)

Monday

November 9 Reuniones Públicas de Información Programadas 29 6 (20.7%) - -

Monday

November 9

DC2RVA Public Information Meetings Scheduled 2,765 820 (30.1%) 239 (8.8%)

DC2RVA Project Maps (212)

Add to Calendar (93)

Fredericksburg Transit Info (12)

Tuesday

November 10 DC2RVA Public Information Meetings Scheduled /Elected Officials 8 - - -
[ 20 ] Transit

[ 53 ] Add to Calendar

[ 1 ] Comment

[ 33 ] Project Website

OUTREACH SUMMARY

Email Distribution Statistics (December 1 – 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

2,796

Total Unique Recipients

1.44 

Clicks Per

Recipient

2.61

Opens Per

Recipient 9.17% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

70.5%

Opened

29.5%

Map, 212

Project Website, 

24

Calendar, 93

Comment, 1

0

254

451

1,424

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (December 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Organic Impressions* 9,003

Total Engagements 177

Link Clicks 49

Total Followers 277*

Highest Twitter Activity December 7 - 12

Mentions Received 16

Total Retweets 46

Favorites 10

Impressions per Tweet 187.6

Twitter @DC2RVArail Facebook

48

Tweets

24 

Posts

Fans* 295 (+40)

Impressions 20,063

Top Post | December 13, 2015

Missed last week’s meetings? View the...

Reach: 3.3k

Engaged: 187

Talking: 76

Likes: 56

Comments: 11

Shares: 24

Engagement: 5.69%

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (December 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

38 Paid Ads 

842

Press Releases/

Media Advisories 

PIO Outreach

8 Postings

Date Media/Social Media 

Outlet Headline Link

12/4/2015 Richmond BizSense

“Construction strips 

down Main Street 

Station”

http://richmondbizsense.com/201

5/12/04/construction-strips-downmain-street-station/

12/7/2015 Free Lance-Star

“Fredericksburg 

meeting will unveil 

new options on 

Washington-toRichmond rail 

route”

http://www.fredericksburg.com/ne

ws/transportation/fredericksburgmeeting-will-unveil-new-optionson-washington-torichmond/article_9059279f-427e53d1-a599-d064b9823e58.html

12/7/2015 Greater Greater Washington

“Events roundup: I66, DC to Richmond 

rail, and the new 

WMATA GM”

http://greatergreaterwashington.o

rg/post/29014/events-roundup-i66-dc-to-richmond-rail-and-thenew-wmata-gm/

12/7/2015 WMAL

“12/7/2015, airs top 

of the hour 6am9am”

-

12/8/2015 The Washington Post

“Plans for higherspeed rail between 

Richmond and 

Washington track”

https://www.washingtonpost.com/

news/drgridlock/wp/2015/12/08/plans-forhigher-speed-rail-betweenrichmond-and-washington-ontrack/

12/8/2015 WTOP

“Va. Planners 

hosting meetings on 

high-speed rail 

system”

http://wtop.com/virginia/2015/12/

va-planners-hosting-meetings-onhigh-speed-light-rail-system/

12/8/2015 Kingstowne-Rose Hill Patch

“DC to Richmond 

High Speed Rail 

Project Meeting”

http://patch.com/virginia/kingstow

ne/dc-richmond-high-speed-railproject-meeting

Entities included: Virginia Press Association (32 regional 

newspapers), Richmond Times Dispatch, Free Lance-Star, 

Washington Post Express, Richmond Free Press, El Tiempo Latino, 

Nuevas Raices. Digital advertisements in Washington Post and 

Fredericksburg.

Entities included: City of Richmond Office of Multicultural Affairs, 

Crater PDC, Dinwiddie County, Potomac Rappahannock 

Transportation Commission (PRTC), FAMPO/GWRC, Fairfax 

County, Amtrak. 
OUTREACH SUMMARY

Media continued (December 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

12/9/2015 Greater Greater Washington

“Richmond to Washington, faster: 

Higher-speed rail between Richmond 

an dDC would be a major step toward 

high-speed rail in the Northeast”

http://richmondbizsense.com/2015/12/04/construction-stripsdown-main-streetstation/http://greatergreaterwashington.org/post/29053/break

fast-links-in-the-name-of-love/

12/10/2015 RVANews “Good Morning, RVA: An 

unseasonably warm Thursday”

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=n

ewssearch&cd=6&cad=rja&uact=8&ved=0ahUKEwi7te3mNTJAhUIzWMKHfInB0IQqQIILSgAMAU&url=http%3A%2F%2

Frvanews.com%2Fnews%2Fgood-morning-rva-anunseasonably-warmthursday%2F132132&usg=AFQjCNFVKGtA4kvHGAbYsLmujaP4D

cH9eg&sig2=AYrRMJYwqc8ESs50SgSEQ&bvm=bv.109395566,d.cGc

12/14/2015 NPR “Connecting Richmond and D.C.” http://wvtf.org/post/connecting-richmond-and-dc#stream/0

12/30/2015 Richmond Times Dispatch “Editorial: The Year warned against 

making predictions”

http://www.richmond.com/opinion/ouropinion/article_fbc9f30c-dff5-5f77-9d4c-494d287de0f6.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (December 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

9 

Phone Conversations

Conversations occurred between Free Lance-Star, Washington 

Post, WJLA TV, Richmond Times Dispatch, WTOP, WMAL DC, and 

Sun Gazette.

Hotline Calls 

3 Calls 

2 Voicemails 

Title VI Outreach 

4 Meetings

Followed by additional email outreach and materials 

distribution to the Purple Interpretation Services for 

the Deaf, Va. Dept. of Deaf and Hard of Hearing, 

Multicultural Affairs, Office on Aging and Persons 

with Disabilities, and Spanish handouts to 12 Title VI 

locations.

Materials Distribution

Spanish handouts delivered to Title VI 

locations. 

Community Outreach

No events during December
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (December 1 - 31, 2015)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

9,804*

Entries

Top 10

Richmond 164

Alexandria 120

Fredericksburg 65

Ashland 46

Washington, DC 38

Arlington 38

Henrico 29

Stafford 22

Woodbridge 21

Newport News 13

Issue Count By City Issues Count by Topic 

Comments

137

Comments

* cumulative

Top 10

Stations 32

Alignments – Ashland 23

Public Involvement 16

Property Access 9

General Support 6

Traffic/Safety 5

Alignments – Fredericksburg 5

Information Request 5

Alternatives 4

Cost 4
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

January 2016
Website/Online Meeting

Statistics 
62% 30% 8%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (January 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 2,766

Total Users 2,150

Page Views 7,630

Pages / Session 2.76

Avg. Session

Duration 3:05

% New Sessions 71.51

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

100

200

300

400

500

600

71.6%

28.4%

New Returning

19.7%

4.9% 7.7%

4.3%

4.3%

2.7%

2.7%

2.6% 2.2% 1.7% Richmond

Washington

Ashland

Omaha

Virginia Beach

New York

Tuckahoe

Bon Air

Arlington

Mechanicsville
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (January 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 1,560 1:13

About/project-maps/richmond-section 983 1:29

Contact-us 392 2:48

Resources 366 1:17

About/project-history 278 2:08

About/project-maps/central-section 250 2:59

Resources/documents 201 2:14

About/project-maps/richmondsection/main-street-station-only-s-line 198 2:19

About/project-maps 196 0:21

About/project-maps/northern-virginia 189 3:05

Top Pages Visited

Channel Sessions

Referral 1,102

Direct 733

Organic Search 705

Social 190

Other 26

Email 10

DC2RVArail.com Online Meeting 3 Statistics (January 1 - 8, 2016)

Totals

Total Sessions 1,188

Total Users 1,050

Page Views 2,578

Pages / Session 2.17

Avg. Session

Duration 0:53

52% 40% 8%

Desktop Mobile Tablet

Channel Sessions

Referral 879

Direct 232

Social 70

Organic Search 26

39.8%

26.5%

25.5%

6.9% 0.9% 0.4% Referral

Direct

Organic Search

Social

(Other)

Email

30.9%

5.5%

5.3%

4.5%

4.0%

3.7%

3.1%

2.8% 1.7% 1.6% Richmond

Tuckahoe

Washington

Virginia Beach

Bon Air

Ashland

Glen Allen

unknown

Wyndham

Woodlake

63

Faceboo

k

Reddit
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (January 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Monday

January 4 DC2RVA: Recordatorio en comentar por 08 de enero 2016 29 8 (27.6%) 1 (3.4%) Folleto de la Reunión de Revisión de 

Alernativas (1)

Monday

January 4 DC2RVA Reminder to Comment by January 8, 2016 2,889 928 (32.4%) 189 (6.6%)

Alternatives Review Meeting Handout 

(76)

Online Public Meeting and Comment 

Form (58)

History of Rail in Richmond Mini 

Documentary (52)
[ 129 ] Document

[ 99 ] Comment

[ 58 ] Online Meeting

[ 32 ] Project Website

[ 4 ] Social Media

OUTREACH SUMMARY

Email Distribution Statistics (January 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

2,918

Total Unique Recipients

1.98 

Clicks Per

Recipient

2.69

Opens Per

Recipient 20.3% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

67.5%

Opened

32.5%

Document, 129

Comment, 99

Online Meeting, 

58

Project Website, 

32

Social Media, 4

0

254

451

1,424

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (January 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Organic Impressions 9,862

Total Engagements 114

Link Clicks 41

Total Followers* 299

Highest Twitter Activity December 19 - 23

Mentions Received 12

Total Retweets 31

Favorites 0

Impressions per Tweet 266.5

Twitter @DC2RVArail Facebook

37

Tweets

24 

Posts

Fans* 310 (+15)

Impressions 7,433

Top Post | January 31, 2016

Meet the #DC2RVA Deputy Manager and Chief Engineer Jake Craig

Reach: 202

Engaged: 14

Talking: 3

Likes: 3

Comments: 0

Shares: 0

Engagement: 6.93%

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (January 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

1/6/2016 RVANews

Weigh in on DC to 

RVA high-speed rail 

station/line options 

by January 8th

http://rvanews.com/news/weighin-on-dc-to-rva-high-speed-railstationline-options-by-january8th/132956

1/6/2016 Wtvr.com

Trani: Keep baseball 

on the Boulevard,

and add a 10-acre 

train station

http://wtvr.com/2016/01/06/tranikeep-baseball-on-the-boulevardand-add-a-10-acre-train-station/
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (January 1 - 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0 

Phone Conversations

Hotline Calls 

5 Calls 

3 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

No materials were distributed during 

January

Community Outreach

No events during January
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (January 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

9,610*

Entries

Top 10

Richmond 41

Ashland 25

Alexandria 19

Fredericksburg 16

Glen Allen 15

Norfolk 13

Henrico 10

Midlothian 9

Prince William 8

North Chesterfield 7

Issue Count By City Issues Count by Topic 

Comments

281

Comments

* cumulative

Top 10

Stations 101

Alignments – Richmond 90

General Support 48

Alignments – Ashland 47

Public Involvement 34

Economics 31

Transit 29

Traffic/Safety 26

Parking 21

Alternatives 14
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

February 2016
Website/Online Meeting

Statistics 
72% 22% 6%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (February 1 – 29, 2016)*

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 278

Total Users 207

Page Views 862

Pages / Session 3.10

Avg. Session

Duration 3:34

% New Sessions 58.99%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

10

20

30

40

50

60

*Sessions were not recorded between Feb 8 and March 6, 2016

59.0%

41.0%

New Returning

30%

14%

14%

14%

9%

6%

5%

3%

3% 2% Richmond

Washington

Omaha

Virginia Beach

New York

Chester

Ashland

Tysons

St. Petersburg

Hill Air Force Bace
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (February 1 – 29, 2016)*

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 242 1:00

About/project-maps/richmond-section 69 1:46

Resources 59 0:26

Newsroom/news/plans-higher-speed-rail 43 2:23

About/project-history 39 1:40

Resources/documents 27 2:29

Resources/public-meeting-archive 27 2:29

About/project-maps/northern-virginia 26 0:42

Resources/faqs 26 2:57

About/project-maps 25 0:11

Top Pages Visited

Channel Sessions

Organic Search 127

Referral 77

Direct 65

Other 8

Social 1

DC2RVArail.com Online Meeting 3 Statistics (February 1- 29, 2016)

Totals

Total Sessions 176

Total Users 114

Page Views 419

Pages / Session 2.38

Avg. Session

Duration 0:50

72% 20% 7%

Desktop Mobile Tablet

Channel Sessions

Direct 94

Referral 66

Organic Search 11

Social 5

31%

25%

16%

12%

5%

4%

3%

2%

2% Ashland

Silver Spring

Richmond

Virginia Beach

Charlottesville

Washington

Powhatan

Beltsville

Mechanicsville

46%

28%

23%

3%

Referral

Direct

Organic Search

Social

(Other)

Email

5

Facebook

*Sessions were not recorded between Feb 8 and March 6, 2016
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (February 1 - 29, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 311

Organic Impressions 4,043

Total Engagements 49

Link Clicks 25

Highest Twitter Activity February 1 - 2

Mentions Received 4

Total Retweets 3

Favorites 3

Impressions per Tweet 202.2

Twitter @DC2RVArail Facebook

20

Tweets

24 

Posts

Fans* 331 (+22)

Impressions 5,531

Top Posts

Happy Valentine's Day from #DC2RVA

Reach: 283

Engaged: 13

Talking: 9

Likes: 8

Comments: 0

Shares: 1

Engagement: 4.59%

* cumulative

February 14, 2016

Newsworks: Passenger train service on Passenger train service on America's 

Northeast Corridor could get a lot faster #GetOnBoard http://bit.ly/20Eypmm

Reach: 283

Engaged: 18

Talking: 7

Likes: 6

Comments: 2

Shares: 1

Engagement: 6.36%

February 25, 2016
Media

Statistics 
OUTREACH SUMMARY

Media (February 1 - 29, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

2/4/2016 Richmond Times Dispatch

http://www.richmond.com/opinio

n/our-opinion/article_b547a56ab532-5c14-8522-8b90c998c765.

2/6/2016 Richmond Times Dispatch

Ashland not on 

board with one 

option for highspeed railway

http://www.richmond.com/news/l

ocal/ashland/article_fec07673-

9c08-5635-80b5-

0794aa636472.html

2/7/2016 Richmond Times Dispatch

http://www.richmond.com/news/l

ocal/ashland/article_fec07673-

9c08-5635-80b5-

0794aa636472.html

2/17/2016 Herald-Progress, Ashland

Civilians meet to 

discuss RVA to 

DC high-speed rail

http://www.heraldprogress.com/civilians-meet-todiscuss-rva-to-dc-high-speedrail/

2/18/2016 Herald-Progress, Ashland

The HeraldProgress has 

opened up this 

public comment 

page in order to 

host all of the 

letters we have 

received regarding

the rail project

http://www.heraldprogress.com/public-commentthe-proposed-high-speed-rail/

2/18/2016 Richmond Times Dispatch

Hanover residents 

turn out at Brat's 

town hall to 

oppose highspeed rail

http://www.richmond.com/news/l

ocal/ashland/article_cda214c6-

e310-5cd7-87add61e8625cd89.html

Meetings with Herald-Progress and Richmond 

Times Dispatch for interview with Emily

Requesting rate cards from Ashland HeraldProgress and Richmond Suburban Papers
OUTREACH SUMMARY

Media (February 1 - 29, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

2/19/2016 Richmond.com Related media story, Randolph 

Macon supports bypass

http://www.richmond.com/news/local/education/article_a40

00e1f-731e-5fec-9509-5d4029b3f694.html

2/24/2016 Herald-Progress, Ashland Rail remains in analysis stage http://www.herald-progress.com/rail-remains-in-analysisstage/

2/7/2016 Herald-Progress, Ashland Town Hall attendees rail concerns 

over rail

http://www.herald-progress.com/town-hall-attendees-raiseconcerns-over-rail/
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (February 1 - 29, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

1 

Phone Conversations

Hotline Calls 

5 Calls 

4 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

No materials were distributed 

during February

Community Outreach

No events during February

Discussions with Hampton Roads area to schedule 

next presentation before Public Hearings
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (February 1 - 29, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

12,060*

Entries

Top 10

Richmond 102

Fredericksburg 52

Ashland 53

Alexandria 64

Arlington 32

Washington, D.C. 30

Henrico 29

Glen Allen 24

Midlothian 21

Norfolk 21

Issue Count By City* Issues Count by Topic* 

Comments

188

Comments

* cumulative

Top 10

Mailing List Request 85

Public Involvement 56

Stations 55

General Support 50

Property Access 45

Traffic/Safety 34

Alternatives 33

Bicycle/Pedestrian 31

Information Request 28

Alignments-Richmond 28
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

March 2016
Website/Online Meeting

Statistics 
68% 25% 7%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (March 1 – 31, 2016)*

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 2,801

Total Users 2,006

Page Views 9,627

Pages / Session 3.44

Avg. Session

Duration 3:45

% New Sessions 64.34%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

50

100

150

200

250

300

350

*Sessions were not recorded between Feb 8 and March 6, 2016

64.4%

35.6%

New Returning

26%

19%

16%

14%

9%

5%

5%

3% 3% Richmond

Ashland

Virginia Beach

Washington

Omaha

Charlottesville

Mechanicsville

New York

Glen Allen
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (March 1 – 31, 2016)*

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 2,789 0:38

About/project-maps/central-section 845 3:52

Resources 511 0:46

About/project-maps 412 0:36

About/project-maps/richmond-section 372 1:20

About/property-owner-information 307 1:21

Newsroom/news/plans-higher-speed-rail 292 1:53

Resoureces/documents 281 2:19

Resources/faqs 271 2:59

About 225 1:31

Top Pages Visited

Channel Sessions

Organic Search 989

Direct 889

Referral 690

Social 229

Email 3

DC2RVArail.com Online Meeting 3 Statistics (March 1- 31, 2016)

Totals

Total Sessions 143

Total Users 77

Page Views 311

Pages / Session 2.17

Avg. Session

Duration 0:49

78% 20% 2%

Desktop Mobile Tablet

Channel Sessions

Direct 58

Referral 56

Organic Search 21

Social 8

26%

19%

13%

10%

9%

9%

6%

4% 4% Silver Spring

Dallas

Richmond

Ashland

Samara

Virginia Beach

Washington

Hull

New York

21%

28%

31%

3% Referral

Direct

Organic Search

Social

(Other)

Email

5

39%

15%

*Sessions were not recorded between Feb 8 and March 6, 2016
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (March 1- 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

3/10/16 DC2RVA Rail Mail: Third Edition 3,201 900 (28.1%) 212 (6.6%)

-DC2RVA Mini-Documentary 

(95)

-DC2RVA Alternatives Review 

Meeting Summary 81

-Pete Burrus Interview (39)
[ 95 ] Mini-Documentary

[ 81 ] Alternatives Review 

Meeting Summary

[ 39 ] Pete Burrus

Interview

[ 39 ] Amtrak Stories

[ 17 ] Home Page

OUTREACH SUMMARY

Email Distribution Statistics (March 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

3,201

Total Unique Recipients

1.67 

Clicks Per

Recipient

2.36

Opens Per

Recipient 23.56% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

71.9%

Opened

28.1%

Document, 129

Comment, 99

Online Meeting, 

58

Amtrak Stories, 

39

Home Page, 17

0

391

651

1,083

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (March 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 316

Organic Impressions 5,490

Total Engagements 61

Link Clicks 32

Highest Twitter Activity March 1 - 3

Mentions Received 3

Total Retweets 5

Favorites 2

Impressions per Tweet 288.9

Twitter @DC2RVArail Facebook

19

Tweets

24 

Posts

Fans* 345 (+15)

Impressions 5,648

Top Posts

Pets on trains a hit for Amtrak and riders

Reach: 228

Engaged: 6

Talking: 2

Likes: 1

Comments: 0

Shares: 1

Engagement: 2.63%

* cumulative

March 18, 2016

A big thank you to everyone who shared their #Amtrak stories! 

Reach: 204

Engaged: 17

Talking: 6

Likes: 5

Comments: 1

Shares: 0

Engagement: 8.33%

March 16, 2016
Media

Statistics 
OUTREACH SUMMARY

Media (March 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

3/1/2016 Virginia Business

Plan for highspeed rail from 

Richmond to 

Washington, D.C.,

is chugging along

http://www.virginiabusiness.com

/news/article/all-aboard

3/8/2016 Richmond Times Dispatch

Letters to the 

Editor: Brat is 

absent on highspeed rail issue

http://www.richmond.com/opinio

n/your-opinion/letters-to-theeditor/article_d38c1d00-9833-

5ee9-84cc-6713f773d4f8.html

3/8/2016 Suburban News - RTD

DC2RVA highspeed rail project 

progressing

http://www.richmond.com/news/l

ocal/hanover/mechanicsvillelocal/article_71848bd0-e54a11e5-a6e7-67b25011a2ec.html

3/9/2016 Richmond Times Dispatch

Letter to Editor: 

Increased rail 

service requires 

planning

http://www.richmond.com/opinio

n/your-opinion/letters-to-theeditor/article_dc29d88b-7281-

5e1b-8271-15c64f4be338.html

3/15/2016 Richmond Times Dispatch

Hadra, Abbott 

named to planning 

commission

http://www.richmond.com/news/l

ocal/hanover/mechanicsvillelocal/article_97257c68-eb13-

11e5-85a6-8334ccbfad08.html

3/16/2016 Herald-Progress, Ashland

Candidates 

Prepare for Town 

Council Elections

http://www.heraldprogress.com/candidatesprepare-for-town-councilelections/

3/21/2016 Hanover County Website

High-Speed Rail 

Proposal Meeting 

to be Held at 

Patrick Henry on 

April 4 (County's 

release)

http://hanovercounty.gov/News/

County/High-Speed-RailProposal-Meeting-to-be-H

Phone calls with Rebecca Metcalf at HeraldProgress, Gary Robertson at Richmond Magazine, 

Debbie Truong at Richmond Times dispatch

No paid ads are scheduled at this time

Phone calls were made to the Hanover County and 

Town of Ashland PIO
OUTREACH SUMMARY

Media (February 1 - 29, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

3/22/2016 Fredericksburg Free Lance-Star

Letter to the Editor: 

Fredericksburg should expand its 

train station 

http://www.fredericksburg.com/opinion/letters_to_editor/lett

er-fredericksburg-should-expand-its-trainstation/article_12930d72-2c32-5e25-80c7-

f4fd6b5ee999.html

3/23/2016 Herald Progress, Ashland High speed rail meeting at PHHS 

set April 4

http://www.herald-progress.com/high-speed-rail-meetingat-phhs-set-april-4/

3/23/2016 Richmond Times Dispatch High speed rail meeting slated 

http://www.richmond.com/news/local/hanover/mechanicsvil

le-local/article_bcc47d50-f060-11e5-b777-

53f8c16bd8fc.html

3/23/2016 Progressive Railroading

Virginia County slates meeting on 

DC-Richmond high-speed rail 

route

http://www.progressiverailroading.com/high_speed_rail/arti

cle/Virginia-county-slates-meeting-on-DC-Richmond-highspeed-rail-route--47704

3/23/2016 Herald-Progress, Ashland Want the rail? Hate the rail? Make 

it official (Hanover Public Meeting)

http://www.herald-progress.com/want-the-rail-hate-the-railmake-it-official/

3/29/2016 Richmond Times Dispatch, Mechanicsville local Opponents to high speed rail 

organize group

http://www.richmond.com/news/local/hanover/mechanicsvil

le-local/article_954b8480-f5ce-11e5-8a29-

57efc6e59481.html

3/31/2016 Richmond Times Dispatch

One proposed high speed rail 

option leaves residents in 

Hanover uncertain

http://www.richmond.com/news/local/hanover/article_7dc1

2843-de88-55a7-8e8c-3178411f40de.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (March 1 - 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

1 

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

No materials were distributed 

during March

Community Outreach

No events during March

Call to Marilyn Hoosen with Annandale Chamber 

of Commerce for newsletter article
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (March 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

12,164*

Entries

Top 10

Richmond 104

Fredericksburg 53

Ashland 59

Alexandria 64

Arlington 33

Washington, D.C. 37

Henrico 29

Glen Allen 25

Midlothian 21

Norfolk 21

Issue Count By City* Issues Count by Topic* 

Comments

85

Comments

* cumulative

Top 10

Mailing List Request 90

Public Involvement 59

Stations 55

General Support 51

Property Access 45

Traffic/Safety 36

Alternatives 34

Information Request 34

Bicycle/Pedestrian 31

Alignments-Richmond 28
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

April 2016
Website/Online Meeting

Statistics 
59% 31% 10%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (April 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 3,837

Total Users 2,852

Page Views 12,984

Pages / Session 3.38

Avg. Session

Duration 3:39

% New Sessions 65.42%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

100

200

300

400

500

600

65.4%

34.6%

New Returning

21%

21%

18%

13%

6%

7%

7%

3% 4% Richmond

Ashland

Virginia Beach

Washington

Omaha

Charlottesville

Mechanicsville

New York

Glen Allen
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (April 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 3,500 0:51

About/project-maps/central-section 1,080 4:36

About/ashland-alternatives 793 3:07

About/property-owner-information 686 1:16

Resources 631 0:29

About/project-maps 521 0:22

About/projects-maps/richmond-section 484 1:03

Resources/faqs 469 3:26

Resources/documents 373 1:50

Newsroom/news/plans-higher-speed-rail 336 2:06

Top Pages Visited

Channel Sessions

Organic Search 1,475

Direct 854

Referral 774

Social 732

Email 2

DC2RVArail.com Online Meeting 3 Statistics (April 1- 30, 2016)

Totals

Total Sessions 89

Total Users 46

Page Views 169

Pages / Session 1.90

Avg. Session

Duration 0:29

88% 9% 3%

Desktop Mobile Tablet

Channel Sessions

Direct 16

Referral 63

Organic Search 9

Social 1

63%

8%

8%

4%

5%

3%

3% 3% 3% Silver Spring

Washington

New York

Hull

Richmond

San Diego

Boynton Beach

Houston

Ashland

5

71%

10%

*Sessions were not recorded between Feb 8 and March 6, 2016

38.4%

22.3%

20.2%

19.1% 0.1% Organic Search

Direct

Referral

Social

Email
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (April 1- 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

4/6/16 DC2RVA Bypass Update 31 9 (29%) 8 (25.8%)

-Ashland Bypass Build 

Alternative Map (22)

-Fredericksburg Bypass Build 

Alternative Map (17)

-Tier II Washington, D.C. to 

Richmond Project Area Map 

(13)
[ 52 ] Maps

OUTREACH SUMMARY

Email Distribution Statistics (March 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

33

Total Unique Recipients

6.50 

Clicks Per

Recipient

15.44

Opens Per

Recipient 88.89% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

71%

Opened

29%

Document, 129

0

51

1

0

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (April 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 319

Organic Impressions 4,617

Total Engagements 44

Link Clicks 13

Highest Twitter Activity Apr 14-15

Mentions Received 1

Total Retweets 5

Favorites 7

Impressions per Tweet 177.6

Twitter @DC2RVArail Facebook

26

Tweets

24 

Posts

Fans* 361 (+16)

Impressions 6,115

Top Posts

New resources for property owners in the #DC2RVA project area.

Reach: 547

Engaged: 33

Talking: 3

Likes: 1

Comments: 0

Shares: 2

Engagement: 6.03%

* cumulative

April 6, 2016

#DC2RVA Goal: Evaluate rail infrastructure improvements & service 

upgrades to increase rail frequency and reliability, lower travel times.

Reach: 328

Engaged: 29

Talking: 14

Likes: 10

Comments: 5

Shares: 1

Engagement: 8.84%

April 18, 2016
Media

Statistics 
OUTREACH SUMMARY

Media (April 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

4/1/2016 Richmond Times Dispatch

Editorial: Local 

items dominate 

week's news

http://www.richmond.com/opinio

n/our-opinion/article_db598d85-

7bdb-5cac-bcb4-

51047bcee4b4.html

4/5/2016 Richmond Times Dispatch

Hanover residents 

turn out to oppose 

high-speed rail 

proposals

http://www.richmond.com/news/l

ocal/hanover/article_bb8b80e7-

4b08-5851-9625-

d3b47fb889ee.html?mode=print

4/6/2016 Herald-Progress, Ashland

DC2RVA highspeed rail project 

progressing

http://www.heraldprogress.com/26813-2/

4/12/2016

Mechanicsville Local -

Hanover Local - RTD 

Suburban News

Residents come 

out in full force 

about rail proposal

http://www.richmond.com/news/l

ocal/hanover/mechanicsvillelocal/article_8047e026-00e4-

11e6-9d4e-3b085c35d8b9.html

4/13/2016 Style Weekly Richmond

Virginia, North 

Carolina Ahead on 

Regional Rail

http://www.styleweekly.com/The

Deal/archives/2016/04/13/virgini

a-north-carolina-ahead-onregional-rail

4/21/2016 Greater Alexandria Patch

High-speed rail: 

Surovell

Appointed to 

Commission

http://patch.com/virginia/greater

alexandria/high-speed-railsurovell-appointed-commission

4/26/2016 Richmond Times Dispatch

Hanover 

supervisors 

backtrack on 

position for highspeed rail project

http://www.richmond.com/news/l

ocal/hanover/article_fb447ea6-

a742-5db6-affcdba1b2bbf825.html No paid ads are scheduled at this time

Phone calls were made to the Hanover County

Continues on next page...
OUTREACH SUMMARY

Media (April 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

4/27/2016 Herald Progress, Ashland Questions regarding comments 

follow high-speed rail meeting

http://www.herald-progress.com/questions-regardingcomments-follow-high-speed-rail-meeting/

April 2016 Annandale Chamber of Commerce Endeavor 

News Magazine – April 2016 Edition

At Last, High Speed Passenger

Rail to Richmond

http://www.annandalechamber.com/highspeedrailtorichmo

nd.rhtml
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (April 1 - 30, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

1 

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

No materials were distributed 

during March

Community Outreach

No events during March

Call to Hanover County PIO
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (April 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

12,602*

Entries

Top 10

Richmond 105

Fredericksburg 54

Ashland 67

Alexandria 67

Arlington 33

Washington, D.C. 39

Henrico 30

Glen Allen 27

Midlothian 22

Norfolk 21

Issue Count By City* Issues Count by Topic* 

Comments

144

Comments

* cumulative

Top 10

Mailing List Request 95

Public Involvement 62

Stations 56

General Support 52

Property Access 50

Traffic/Safety 37

Alternatives 37

Information Request 39

Alignments-Ashland 34

Bicycle/Pedestrian 34
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

May 2016
Website/Online Meeting

Statistics 
64% 29% 7%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (May 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 3,608

Total Users 2,774

Page Views 9,360

Pages / Session 2.59

Avg. Session

Duration 2:57

% New Sessions 66.66%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

100

200

300

400

500

600

700

800

66.8%

33.2%

New Returning

21%

18%

17%

15%

10%

6%

5%

5% 3% Richmond

Washington

Ashland

Virginia Beach

Omaha

Fredericksburg

Charlottesville

Mechanicsville

Tuckahoe
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (May 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 2,321 0:53

About/ashland-alternatives 1,507 3:29

About/property-owner-information 507 1:07

About/fredericksburg-alternatives 447 3:14

About/projects-maps/central-section 423 2:49

Resources 342 0:33

About/projects-maps 308 0:27

Resources/faqs 305 3:36

About/project-maps/northern-virginia-... 269 3:51

About/projects-maps/central-section 238 1:16

Top Pages Visited

Channel Sessions

Direct 1,218

Organic Search 965

Referral 815

Social 589

Email 20

DC2RVArail.com Online Meeting 3 Statistics (May 1- 31, 2016)

Totals

Total Sessions 123

Total Users 87

Page Views 195

Pages / Session 1.59

Avg. Session

Duration 0:31

98% 1% 1%

Desktop Mobile Tablet

Channel Sessions

Referral 109

Direct 11

Organic Search 3

58%

14%

4%

5%

5%

5%

3% 3% 3% Silver Spring

Hull

San Diego

Washington

New York

Richmond

Los Angeles

Sunnyvale

Fredericksburg

5

71%

10%

*Sessions were not recorded between Feb 8 and March 6, 2016

26.75%

33.76%

22.59%

16.32 .55% Organic Search

Direct

Referral

Social

Email
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (May 1- 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

5/10/16 DC2RVA: Project Website Updates 3,629 1,256 (35.4%) 471 (13.2%)

-DC2RVA Ashland Page (457)

-DC2RVA Fredericksburg Page

(171)

-DC2RVA Property Owner 

Information Page (123)
[ 457 ] Ashland Page

[ 171 ] Fredericksburg Page

[ 123 ] Property Owner 

Information Page

[ 63 ] FAQs

[ 47 ] Contact Us

OUTREACH SUMMARY

Email Distribution Statistics (May 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

3,629

Total Unique Recipients

1.96 

Clicks Per

Recipient

2.84

Opens Per

Recipient 37.41% Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

64.6%

Opened

35.4%

Document, 129

Comment, 99

Online Meeting, 

58

FAQs, 63

Contact Us, 47

0

463

1,165

1,945

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (May 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 324

Organic Impressions 6,501

Total Engagements 32

Link Clicks 12

Highest Twitter Activity May 15

Mentions Received 0

Total Retweets 2

Favorites 3

Impressions per Tweet 260.0

Twitter @DC2RVArail Facebook

25

Tweets

26 

Posts

Fans* 370 (+8)

Impressions 3,433

Top Posts

#DC2RVA Potential Imprvmnts: Add 3rd track to existing rail/add 

rail bypasses around bottlenecks/make minor imprvmnts

Reach: 242

Engaged: 14

Talking: 4

Likes: 3

Comments: 0

Shares: 1

Engagement: 5.79%

* cumulative

May 28, 2016

Take a moment to check out this article!

Reach: 145

Engaged: 13

Talking: 3

Likes: 1

Comments: 3

Shares: 0

Engagement: 8.97%

May 19, 2016
Media

Statistics 
OUTREACH SUMMARY

Media (May 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

5/4/2016 Richmond Times Dispatch

Ashland town 

council elections 

usher in one new 

member

http://www.richmond.com/news/l

ocal/hanover/article_2333e44b6c10-590f-88e0-

a877c1ec2b0a.html

5/3/2016

Mechanicsville Local -

Hanover Local - RTD 

Suburban News

Supervisors: more 

study needed on 

route options for 

railroad

http://www.richmond.com/news/l

ocal/hanover/mechanicsvillelocal/article_e8aef74e-116a11e6-8125-bb1eee51c15e.html

5/4/16 Herald Progress, Ashland

County rescinds 

initial rail 

recommendation

http://www.heraldprogress.com/county-rescindsinitial-rail-recommendation/

5/19/16 Herald Progress, Ashland

High-speed rail: 

public meeting 

questions 

answered 

http://www.heraldprogress.com/high-speed-railpublic-meeting-questionsanswered/

2016- April

Annandale Chamber of 

Commerce - Publication 

"Endeavor"

At last, expansion 

of high speed 

passenger rail

http://www.annandalechamber.c

om/Endeavor/Edition%20pdf/En

deavor_16_04.pdf

5/20/16 Herald Progress, Ashland The “high-speed 

rail” and Ashland

http://www.heraldprogress.com/the-high-speedrail-and-ashland/

5/25/2016

Mechanicsville Local -

Hanover Local - RTD 

Suburban News

Montpelier forum 

offers chance to 

discuss county 

issues, schools

https://issuu.com/mechlocal/doc

s/201610525rsma/1?e=1542869

/35932995

No paid ads are scheduled at this time.

Continues on next page...
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (May 1 - 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

4 

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

No materials were distributed 

during May

Community Outreach

No events during May

Call to Lynne McCarthy, Emily Stock, Scott Shenk, 

and Annandale Chamber of Commerce.

Call to Senior Services of Southeastern Virginia to 

discuss outreach
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (May 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

12,956*

Entries

Top 10

Richmond 105

Ashland 68

Alexandria 67

Fredericksburg 58

Washington, D.C. 39

Arlington 33

Henrico 30

Glen Allen 30

Midlothian 22

Norfolk 22

Issue Count By City* Issues Count by Topic* 

Comments

86

Comments

* cumulative

Top 10

Mailing List Request 98

Public Involvement 64

Stations 56

General Support 52

Property Access 50

Information Request 43

Traffic/Safety 37

Alternatives 37

Alignments-Ashland 34

Bicycle/Pedestrian 34
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

June 2016
Website/Online Meeting

Statistics 
70% 22% 8%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (June 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 2,913

Total Users 2,179

Page Views 8,765

Pages / Session 3.01

Avg. Session

Duration 3:31

% New Sessions 66.70%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

50

100

150

200

250

300

350

400

450

500

66.7%

33.3%

New Returning

23%

20%

12%

12%

11%

8%

8%

3% 3%

Washington

Richmond

Fredericksburg

Omaha

Ashland

Virginia Beach
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (June 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

About 2,852 1:49

Home 2,164 0:46

Resources 1,313 3:21

Newsroom 1,248 1:57

Contact Us 202 4:51

Get Involved 146 1:09

What Does High Speed Rail Mean for 

DC2RVA? 14 0:46

Ongoing Projects 7 3:54

June 2016 Newsletter 7 0:56

Top Pages Visited

Channel Sessions

Organic Search 1,030

Direct 939

Referral 718

Social 210

Email 16

DC2RVArail.com Online Meeting 3 Statistics (June 1- 30, 2016)

Totals

Total Sessions 146

Total Users 107

Page Views 203

Pages / Session 1.39

Avg. Session

Duration 0:02

97% 2% 1%

Desktop Mobile Tablet

Channel Sessions

Referral 78

Organic Search 60

Direct 8

72%

7%

7%

4% 2%

2%

2% 2%

2% Silver Spring

Arlington

Richmond

Tuckahoe

Diamond Bar

Milpitas

Mountain View

East Haddam

Washington

41%

53%

5%

*Sessions were not recorded between Feb 8 and March 6, 2016

35.36%

32.23%

24.65%

7.21

.55% Organic Search

Direct

Referral

Social

Email
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (June 1- 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

6/29/16 DC2RVA Rail Mail: Fourth Edition 3,639 1,256 (35.3%) 313 (8.8%)

-DC2RVA High Speed Rail (152)

-DC2RVA Ongoing Projects 

(131)

-DC2RVA EIS Process (86)
[ 143 ] High Speed Rail

[ 123 ] Ongoing Projects

[ 76 ] EIS Process

[ 58 ] Randy Selleck

Interview

[ 26 ] Home Page

OUTREACH SUMMARY

Email Distribution Statistics (June 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

3,639

Total Unique Recipients

1.71 

Clicks Per

Recipient

2.47

Opens Per 24.92% Recipient Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

64.6%

Opened

35.4%

Document, 129

Comment, 99

Online Meeting, 

58

Randy Selleck 

Interview, 58

Home Page, 26

0

597

1,030

1,472

Other

Browser

Mobile

Email
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (June 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 340

Organic Impressions 4,824

Total Engagements 32

Link Clicks 22

Highest Twitter Activity June 14

Mentions Received 9

Total Retweets 1

Favorites 3

Impressions per Tweet 193

Twitter @DC2RVArail Facebook

25

Tweets

27 

Posts

Fans* 373 (+3)

Impressions 2,174

Top Posts

You can help spread the word for #DC2RVA by educating others 

with our kit of digital tools!

Reach: 9

Engaged: 2

Talking: 2

Likes: 2

Comments: 1

Shares: 1

Engagement: 22.22%

* cumulative

June 26, 2016

If you’re a news junkie check out our newsroom to get caught up on the 

latest for #DC2RVA!

Reach: 25

Engaged: 4

Talking: 31

Likes: 1

Comments: 0

Shares: 0

Engagement: 16%

June 9, 2016
Media

Statistics 
OUTREACH SUMMARY

Media (June 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

6/8/2016 Free Lance-Star

Area residents 

worry that 

proposed rail line 

could take homes

http://www.fredericksburg.com/n

ews/transportation/arearesidents-worry-that-proposedrail-line-could-takehomes/article_da1cfae3-6769-

5974-9d71-bf1f52f0b772.html

6/16/2016 Herald Progress, Ashland

Hanover Chamber 

of Commerce 

releases ‘White 

Paper’ high-speed

rail evaluation

http://www.heraldprogress.com/hanoverchamber-of-commerce-releasewhite-paper-high-speed-railevaluation/

6/22/2016 Richmond Times Dispatch

Randolph-Macon 

strongly criticizes 

state plans for 

parking lot, 

elevated train 

platform in 

Ashland

http://www.richmond.com/news/l

ocal/ashland/article_de7c8a10-

2618-5bfd-a079-

edfe48783dce.html

6/23/2016 Herald Progress, Ashland Not in my 

Backyard

http://www.heraldprogress.com/not-in-mybackyard/

6/28/2016 Hanover 

Local/Mechanicsville Local

R-MC president 

objects to rail 

proposal

http://www.richmond.com/news/l

ocal/hanover/mechanicsvillelocal/article_10616156-3d48-

11e6-8407-8ff1a57a83fe.html

6/28/2016 WWBT NBC12 

(Richmond)

Families 

concerned about 

high-speed rail 

plans in Hanover

http://www.nbc12.com/story/323

30978/families-concernedabout-high-speed-rail-plans-inhanover No paid ads are scheduled at this time.

Continues on next page...
OUTREACH SUMMARY

Media (June 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

6/30/2016 Herald Progress, Ashland Response: Not in my backyard http://www.herald-progress.com/response-not-in-mybackyard/

6/30/2016 Richmond Times Dispatch

Idea for train platform at 

Randolph-Macon College is 

designed to meet federal and 

Amtrak standards, DRPT says

http://www.richmond.com/news/local/ashland/article_42ae

0dfc-5611-53eb-bbfd-0c80572599ad.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (June 1 - 30, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

3 

Phone Conversations

Hotline Calls 

5 Calls 

5 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

Handouts distributed in June.

Community Outreach

Stafford 

County/Spotsylvania/Fredericksburg

/Caroline County Delegate Briefing

Call to WWBT, Hanover Local, and Free LanceStart reporters
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (June 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,057*

Entries

Top 10

Richmond 105

Ashland 69

Alexandria 68

Fredericksburg 58

Washington, D.C. 40

Arlington 33

Glen Allen 32

Henrico 30

Midlothian 23

Norfolk 22

Issue Count By City* Issues Count by Topic* 

Comments

100

Comments

* cumulative

Top 10

Mailing List Request 101

Public Involvement 67

Stations 58

General Support 53

Property Access 50

Information Request 48

Alignments-Ashland 38

Traffic/Safety 37

Alternatives 37

Bicycle/Pedestrian 34
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

July 2016
Website/Online Meeting

Statistics 
63% 28% 9%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (July 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 2,967

Total Users 2,219

Page Views 8,781

Pages / Session 2.96

Avg. Session

Duration 3:12

% New Sessions 66.70%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

50

100

150

200

250

300

350

66.8%

33.2%

New Returning

21%

19%

16%

11%

8%

8%

7%

5% 5%

Washington

Fredericksburg

Richmond

Falmouth

Virginia Beach

Ashland

Omaha
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (July 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

About 3,255 1:47

Home 2,345 0:58

Resources 1,280 2:44

Newsroom 1,013 1:49

Get Involved 176 0:44

Contact Us 163 3:14

About 98 1:18

Top Pages Visited

Channel Sessions

Organic Search 1,217

Direct 886

Referral 660

Social 197

Email 7

DC2RVArail.com Online Meeting 3 Statistics (July 1- 31, 2016)

Totals

Total Sessions 114

Total Users 81

Page Views 161

Pages / Session 1.41

Avg. Session

Duration 0:01

94% 4% 2%

Desktop Mobile Tablet

Channel Sessions

Organic Search 53

Referral 53

Direct 7

Social 1

55%

21%

7%

3%

4% 4%

2%

2% 2%

Silver Spring

London

Fredericksburg

Ashland

Richmond

Spotsylvania

Courthouse

Kopparberg

41%

53

5%

*Sessions were not recorded between Feb 8 and March 6, 2016

41.02%

22.24%

29.86%

6.64% .24% Organic Search

Direct

Referral

Social

Email
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (July 1- 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

- - - - - -
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (July 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 355

Organic Impressions 4,519

Total Engagements 33

Link Clicks 24

Highest Twitter Activity July 8

Mentions Received 4

Total Retweets 1

Favorites 1

Impressions per Tweet 161.4

Twitter @DC2RVArail Facebook

28

Tweets

28 

Posts

Fans* 385 (+12)

Impressions 4,757

Total Engagements 72

Link Clicks 76

Highest Facebook Activity July 5

Reactions 34

Comments 4

Shares 34

Impressions per Post 170

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (July 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

7/18/2016 Free Lance Star

FAMPO pans 

high-speed rail 

bypass option 

through 

Fredericksburg

http://www.fredericksburg.com/t

ownnews/highway/fampo-panshigh-speed-rail-bypass-optionthroughfredericksburg/article_fcd9f729-

94ca-543e-a857-

ea5ab00119f6.html

7/12/2016 Fredericksburg Today

Officials Answer 

Questions about 

DC2RVA Rail 

Options in 

Fredericksburg

http://fredericksburg.today/officia

ls-answer-questions-aboutdc2rva-rail-options-infredericksburg

7/12/2016

Mechanicsville Local -

Hanover Local - RTD 

Suburban News

Town unites, 

approves 

resolution in rail 

issue

-

7/11/2016 Free Lance Star

High-speed rail 

proposal draws a 

crowd, criticism

http://www.fredericksburg.com/n

ews/transportation/high-speedrail-proposal-draws-a-crowdcriticism/article_544d2c9d-6794-

5d5c-86d5-7fcea73f69a6.html

7/11/2016 Richmond Times Dispatch Ashland will play 

role in rail's future

http://www.richmond.com/opinio

n/our-opinion/article_69543c1b90e2-5253-a338-

0a68303b3165.html

7/9/2016 Free Lance Star

Editorial: Highspeed rail plan 

picks up steam in 

Fredericksburg 

region

http://www.fredericksburg.com/t

ownnews/highway/editorial-highspeed-rail-plan-picks-up-steaminfredericksburg/article_e5fd1b18-

9fe3-55f6-af40-

e53265538616.html

No paid ads are scheduled at this time.

Continues on next page...
OUTREACH SUMMARY

Media (July 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

7/7/2016 Free Lance Star Letter: Proposed new high-speed 

rail line raises issues

http://www.fredericksburg.com/townnews/railway/letterproposed-new-high-speed-rail-line-raisesissues/article_50bcdfca-bcbe-5e36-8185-

442859dfccb3.html

7/7/2016 Free Lance Star Meeting set for proposed highspeed rail line

http://www.fredericksburg.com/townnews/highway/meeting

-set-for-proposed-high-speed-rail-line/article_05aa0c9a9909-50e3-902d-b751cdfcf408.html

7/6/2016 Fredericksburg Today High Speed Rail Meeting July 11 

in Fredericksburg

http://fredericksburg.today/high-speed-rail-meeting-july-11-

in-fredericksburg

7/5/2016 Richmond Times Dispatch

Ashland passes resolution urging 

state agency to improve 

communication on high-speed rail 

project

http://www.richmond.com/news/local/ashland/article_2d6f0

b27-8104-52b8-ba09-a4c65395cb29.html

7/5/2016 Mechanicsville Local - Hanover Local - RTD 

Suburban News Chamber issues rail resolution -
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (July 1 - 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0 

Phone Conversations

Hotline Calls 

6 Calls 

1 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

0 Handouts distributed in July

Community Outreach

No community outreach in July
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (July 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,385*

Entries

Top 10

Ashland 702

Richmond 507

Fredericksburg 220

Alexandria 167

Henrico 64

Washington, D.C. 59

Glen Allen 58

Midlothian 46

Arlington 44

Norfolk 32

Issue Count By City* Issues Count by Topic* 

Comments

123

Comments

* cumulative

Top 10

Mailing List Request 359

Alignments-Ashland 308

Public Involvement 283

Stations 242

Information Request 208

Property Access 157

Specific Landowner Issues 144

General Support 123

Alignments-Richmond 109

Alternatives 95
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

August 2016
Website/Online Meeting

Statistics 
72% 23% 5%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (August 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 1,789

Total Users 1,429

Page Views 4,787

Pages / Session 2.68

Avg. Session

Duration 2:29

% New Sessions 73.28%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

20

40

60

80

100

120

73.4%

26.6%

New Returning

27%

22%

12%

10%

8%

6%

6%

5% 4% Washington

Richmond

Omaha

Virginia Beach

New York

Ashland

Tuckahoe

Arlington

Bishkek
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (August 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 1,519 1:03

About/project-maps/richmond-section 216 1:45

Resources 216 0:37

About/project-maps 200 0:23

About/project-history 155 1:55

Resources/faqs 152 4:46

About/ashland-alternatives 142 3:04

About/project-maps/northern-virginia 131 3:07

About/project-maps/central-section 130 2:01

Top Pages Visited

Channel Sessions

Organic Search 842

Referral 574

Direct 291

Social 77

Email 5

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 37

Total Users 37

Page Views 63

Pages / Session 1.70

Avg. Session

Duration 0:13

100% 0% 0%

Desktop Mobile Tablet

Channel Sessions

Referral 27

Social 8

Direct 1

Organic Search 1

16%

16%

17% 17%

17%

17%

San Francisco

Chicopee

New York

Charlottesville

Colonial Heights

Sandston

41%

53%

5%

*Sessions were not recorded between Feb 8 and March 6, 2016

47.07%

16.27%

32.08%

4.30% .28% Organic Search

Direct

Referral

Social

Email
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (August 1- 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

- - - - - -
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (August 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 367

Organic Impressions 3,946

Total Engagements 45

Link Clicks 19

Highest Twitter Activity August 26

Mentions Received 5

Total Retweets 3

Favorites 4

Impressions per Tweet 232.1

Twitter @DC2RVArail Facebook

17

Tweets

18 

Posts

Fans* 388 (+3)

Impressions 1,803

Total Engagements 39

Link Clicks 35

Highest Facebook Activity August 24

Reactions 20

Comments 1

Shares 18

Impressions per Post 100

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (July 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

8/27/2016 Richmond Times DispatchGuest Column

Trains: RVA 

needs high-speed 

rail to DC and 

beyond

http://www.richmond.com/opinio

n/their-opinion/guestcolumnists/article_07f9862d0100-50cd-ab7d42d8ac48fe57.html

No paid ads are scheduled at this time.

Continues on next page...
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (August 1 - 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0 

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

0 Handouts distributed in July

Community Outreach

No community outreach in July

1 email confirmation by Area 

Agency on Aging of Director’s 

Conference Presentation invite
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (August 1 - 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,423*

Entries

Top 10

Ashland 707

Richmond 516

Fredericksburg 241

Alexandria 173

Henrico 64

Washington, D.C. 59

Glen Allen 63

Midlothian 46

Arlington 44

Doswell 37

Issue Count By City* Issues Count by Topic* 

Comments

32

Comments

* cumulative

Top 10

Mailing List Request 363

Alignments-Ashland 315

Public Involvement 299

Stations 247

Information Request 216

Property Access 167

Specific Landowner Issues 158

General Support 125

Alignments-Richmond 112

Alternatives 95
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

September 2016
Website/Online Meeting

Statistics 
67% 25% 7.26%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (September 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 2,051

Total Users 1,633

Page Views 5,809

Pages / Session 2.83

Avg. Session

Duration 3:13

% New Sessions 73.38%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

50

100

150

200

250

300

73.4%

26.6%

New Returning

37%

17% 9%

8%

8%

8%

5%

4% 4% Richmond

Washingtong

Virginia Beach

Ashland

New York

Omaha

Fredericksburg

Tuckahoe

Arlington
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (September 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 1,617 0:53

About/project-maps/richmond-section 309 1:58

About/project-maps 235 0:40

Resources 224 0:37

About/ashland-alternatives 216 3:17

About/project-history 214 2:15

About 193 2:01

Contact-us 190 2:39

Resources/faqs 187 3:52

Top Pages Visited

Channel Sessions

Organic Search 881

Referral 776

Direct 313

Social 76

Email 5

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

42.95%

15.26%

37.84%

3.71%

.24% Organic Search

Direct

Referral

Social

Email
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (September 1- 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

- - - - - -
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (September 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 374

Organic Impressions 3,055

Total Engagements 37

Link Clicks 12

Highest Twitter Activity September 25

Mentions Received 3

Total Retweets 4

Favorites 5

Impressions per Tweet 203.7

Twitter @DC2RVArail Facebook

15

Tweets

16 

Posts

Fans* 397 (+9)

Impressions 3,056

Total Engagements 27

Link Clicks 7

Highest Facebook Activity September 27

Reactions 12

Comments 1

Shares 14

Impressions per Post 191

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (September 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

9/28/2016 Herald Progress, Ashland Hanover unites in 

fight agains rail

http://www.heraldprogress.com/hanover-unites-infight-against-rail/

9/27/2016

Mechanicsville Local –

Hanover Local – RTD 

Suburban News

Law firm, council 

review rail 

opposition

http://www.richmond.com/news/l

ocal/hanover/mechanicsvillelocal/article_cfce3928-84c5-

11e6-b406-5b2d9f702993.html

9/25/2016 Free Lance Star

Editorial I95 

requires some rail 

relief

http://www.fredericksburg.com/o

pinion/editorials/editorial-i--

requires-some-railrelief/article_48d52f84-90aa5647-b192-ea2d435a64bc.html

9/21/2016 Free Lance Star

Opponents of rail 

options speak out 

at CTB meeting in 

Fredericksburg

http://www.fredericksburg.com/n

ews/transportation/opponentsof-rail-options-speak-out-at-ctbmeeting-in/article_a21ff5c8-

7657-5580-bbd8-

31cce13da9e9.html?_dc=91128

2350263.1761

9/19/2016 Free Lance Star

Column: 

Improving I95 

corridor through 

Fredericksburg 

and Virginia

http://www.fredericksburg.com/o

pinion/columns/columnimproving-i--corridor-throughfredericksburg-andvirginia/article_a68a16d5-fcad5ac3-b85b-f6a2f5ac344a.html

9/11/2016 Richmond Times Dispatch

Ashland enlists 

law firm to help 

push back against 

high-speed rail 

option

http://www.richmond.com/news/l

ocal/hanover/article_6bd95c72-

6963-556e-b8d3-

059d4bcb73bb.html No paid ads are scheduled at this time.

Continues on next page...
OUTREACH SUMMARY

Media (September 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

9/7/2016 Free Lance Star Stafford supervisors vote against 

high-speed rail

http://www.fredericksburg.com/news/local/stafford/staffordsupervisors-vote-against-high-speed-rail/article_a8c5d607-

e9fa-55ab-9955-2ed856521892.html

9/3/2016 Richmond Times Dispatch - Op Ed Bartges column: High-speed rail 

makes perfect sense...except...

http://www.richmond.com/opinion/their-opinion/guestcolumnists/article_c13fa007-1e84-5d71-87bfa5aca0b4b8d8.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (September 1 - 30, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0 

Phone Conversations

Hotline Calls 

3 Calls 

3 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

0 Handouts distributed in July

Community Outreach

No community outreach in July

1 email confirmation by Area 

Agency on Aging of Director’s 

Conference Presentation invite
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (September 1 - 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,494*

Entries

Top 10

Ashland 715

Richmond 581

Fredericksburg 244

Alexandria 173

Henrico 64

Washington, D.C. 60

Glen Allen 61

Midlothian 51

Arlington 44

Doswell 37

Issue Count By City* Issues Count by Topic* 

Comments

63

Comments

* cumulative

Top 10

Mailing List Request 368

Alignments-Ashland 319

Public Involvement 303

Stations 284

Information Request 223

Property Access 168

Specific Landowner Issues 161

Alignments-Richmond 150

General Support 128

Alternatives 95
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

October 2016
Website/Online Meeting

Statistics 
67.4% 25.4% 7.2%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (October 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 1,583

Total Users 1,199

Page Views 4,782

Pages / Session 3.02

Avg. Session

Duration 3:24

% New Sessions 67.28%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

10

20

30

40

50

60

70

80

90

67.3%

32.7%

New Returning

24%

20%

11%

10%

8%

7%

6%

5%

5% 4%

Richmond

Washingtong

Virginia Beach

Ashland

New York

Omaha

Fredericksburg

Arlington

Mechanicsville

Glen Allen
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (October 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 1,449 0:49

Resources 251 0:26

Interactive Corridor Map 197 0:38

About/project-maps/richmond-section 183 1:28

About/project-maps/central-section 175 2:39

Resources/faqs 173 3:28

About/ashland-alternatives 172 2:21

About/project-history 165 3:18

About/property-owner-information 155 0:46

Top Pages Visited

Channel Sessions

Organic Search 779

Referral 461

Direct 269

Social 72

Email 2

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

49.21%

29.12%

16.99%

0.13% Organic Search

Referral

Direct

Social
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (October 1- 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

- - - - - -
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (October 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 384

Organic Impressions 4,743

Total Engagements 34

Link Clicks 12

Highest Twitter Activity October 27

Mentions Received 7

Total Retweets 6

Favorites 9

Impressions per Tweet 338.8

Twitter @DC2RVArail Facebook

14

Tweets

16 

Posts

Fans* 399 (+2)

Impressions 1,424

Total Engagements 16

Link Clicks 11

Highest Facebook Activity October 29

Reactions 7

Comments 0

Shares 9

Impressions per Post 142

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (October 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

10/31/2016 The American Prospect 

Magazine

Infrastructure: 

Can We Finally 

Think Big?

http://prospect.org/article/i

nfrastructure-can-we-finallythink-big

10/28/2016 Free Lance Star Looking for 

'constructive' 

ideas on highspeed rail project

http://www.fredericksburg.

com/news/transportation/lo

oking-for-construtive-ideason-high-speed-railproject/article_3087c90be19b-59be-8e06-

30636f803bdc.html

10/25/2016 Mechanicsville Local Residents still 

sharing concerns 

about rail plan

http://www.richmond.com/

news/local/hanover/mecha

nicsvillelocal/article_54d5779a9ad7-11e6-a210-

9b3a944c9ea2.html

10/19/2016 Fredericksburg Today High speed rail 

meeting October 

27

http://fredericksburg.today/

high-speed-rail-meetingoctober-27

10/12/2016 Mechanicsville Local -

Hanover Local - RTD 

Suburban News

County leaders 

reveal optimistic 

outlook

http://www.richmond.com/

news/local/hanover/mecha

nicsvillelocal/article_3da7daa0-

909f-11e6-9be5-

4b8a2602f87f.html No paid ads are scheduled at this time.

Continues on next page...
OUTREACH SUMMARY

Media (October 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

10/9/2016 Roanoke Times Richmond station quandary 

among issues state must decide 

in rail plan

http://www.roanoke.com/news/local/richmond-stationquandary-among-issues-state-must-decide-inrail/article_9c67a104-9910-5289-a7d4-

b6c4fdd6dd28.html

10/8/2016 Richmond Times Dispatch Richmond station quandary 

among issues state must decide 

in rail plan

http://www.richmond.com/news/virginia/article_a

4e27262-d77d-5509-847c-171c074dac2e.html

10/1/2016 Free Lance Star High speed rail plan more about 

adding rails than boosting speed

http://www.fredericksburg.com/news/local/highspeed-rail-plan-more-about-adding-rails-thanboosting/article_1446b8d3-e617-512a-ae60-

df60e5576179.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (October 1 – 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

7

Phone Conversations

Hotline Calls 

4 Calls 

3 Voicemails 

Title VI Outreach 

1 Meetings

Materials Distribution

0 Handouts distributed in July

Community Outreach

No community outreach in October

Presentation to the Virginia 

Association of Agencies on Aging 

Directors Conference 10/20/16
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (October 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,522*

Entries

Top 10

Ashland 734

Richmond 590

Fredericksburg 246

Alexandria 173

Henrico 69

Glen Allen 64

Washington, D.C. 60

Midlothian 51

Arlington 44

Doswell 37

Issue Count By City* Issues Count by Topic* 

Comments

70

Comments

* cumulative

Top 10

Mailing List Request 377

Alignments-Ashland 334

Public Involvement 315

Stations 288

Information Request 236

Specific Landowner Issues 170

Property Access 168

Alignments - Richmond 154

General Support 131

Alternatives 96
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

November 2016
Website/Online Meeting

Statistics 
58.7% 35.7% 5.6%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (November 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 2,083

Total Users 1,533

Page Views 5,845

Pages / Session 2.81

Avg. Session

Duration 2:56

% New Sessions 66.87%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

20

40

60

80

100

120

140

160

180

200

67.0%

33.0%

New Returning

26%

16%

16%

10%

7%

5%

5%

4% 7%

4%

Richmond

Washingtong

Virginia Beach

Ashland

Omaha

Glen Allen

Tuckahoe

Charlottesville

Mechanicsville

New York
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (November 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 2,117 1:26

About/Ashland-Alternatives 364 2:54

About/Project-Maps/Richmond-Section 278 1:11

About/Project-Maps 231 0:34

Resources 194 0:36

Resources/FAQs 183 5:01

About/Project-History 167 1:43

About 165 2:02

About/Project-Maps/Central-Section 163 2:52

Top Pages Visited

Channel Sessions

Organic Search 988

Referral 589

Direct 277

Social 228

Email 1

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

47.4%

28.3%

13.3%

10.9% 0.05% Organic Search

Referral

Direct

Social

Email
Email Distribution 

Statistics 
OUTREACH SUMMARY

Email Distributions (November 1- 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Date

Delivered Title | Subject Line Recipients UniqueOpen Rate

Unique

Click Rate Top Links Clicked

- - - - - -
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (November 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 389

Organic Impressions 2,485

Total Engagements 30

Link Clicks 10

Highest Twitter Activity November 15

Mentions Received 1

Total Retweets 2

Favorites 13

Impressions per Tweet 177.5

Twitter @DC2RVArail Facebook

14

Tweets

16 

Posts

Fans* 404 (+5)

Impressions 3,015

Total Engagements 18

Link Clicks 4

Highest Facebook Activity November 9

Reactions 1

Comments 0

Shares 14

Impressions per Post 188

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (November 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social Media 

Outlet Headline Link

11/29/2016 Mechanicsville Local County Leaders 

adamant: no high 

speed rail plan

http://www.richmond.com/

news/local/hanover/mecha

nicsvillelocal/article_4e161976-

b645-11e6-8f14-

4353909afa76.html]

11/22/2016 WRIC TV 8 (ABC) Hanover board to 

vote on 

resolution 

opposing highspeed rail project

http://wric.com/2016/11/2

2/hanover-board-to-voteon-resolution-opposinghigh-speed-rail-project/

11/22/2016 Richmond Times 

Dispatch

Hanover 

supervisors 

oppose highspeed rail options 

involving western 

bypass and third 

track in Ashland

http://www.richmond.com/

news/article_8031be9ec2f7-5d77-8a75-

4cb31c1b951f.html

11/22/2016 WWBT-TV Hanover board 

will vote to urge 

changes to highspeed rail project

http://www.nbc12.com/stor

y/33770803/hanover-boardwill-vote-to-urge-changesto-high-speed-rail-project

11/20/2016 Richmond Times 

Dispatch

Hanover 

considering call 

to halt current 

high-speed rail 

options

http://www.richmond.com/

news/local/ashland/article_

02f44747-7776-52f1-beb3-

27fe52d743f3.html

No paid ads are scheduled at this time.

Continues on next page...
OUTREACH SUMMARY

Media (November 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

11/16/2016 Richmond Times Dispatch Ashland Town Council begins 

prioritizing capital improvements

http://www.richmond.com/news/local/ashland/arti

cle_70f5ba5d-a22d-5643-8286-d7ac140c3dce.html

11/16/2016 Herald Progress, Ashland FOIA request leads to new 

questions in train battle

http://www.herald-progress.com/foia-requestleads-to-new-questions-in-train-battle/

11/15/2016 WCVE NPR Ashland Mayor Disappointed in 

Draft Report on Third Rail

http://ideastations.org/radio/news/ashland-mayordisappointed-draft-report-third-rail

11/14/2016 Richmond Times Dispatch Ashland files record request 

related to third rail option

http://www.richmond.com/news/local/ashland/arti

cle_48fb9c2f-63ef-5ff7-a271-cb17cf3c2ab2.html

11/8/2016 Hanover Local/Mechanicsville Local (RTD) Town, residents tell state no to 

third rail plan

http://www.richmond.com/news/local/hanover/m

echanicsville-local/article_11d689d6-a5d4-11e6-

87bf-f753d6ff871b.html

11/3/2016 WCVE, PBS Radio Randolph Macon president 

opposes commuter rail station

http://ideastations.org/radio/news/randolphmacon-president-opposes-commuter-rail-station

11/3/2016 Herald Progress, Ashland Hanover versus The 

Commonwealth Transportation 

Board

http://www.herald-progress.com/hanover-versusthe-commonwealth-transportation-board/

11/2/2016 Richmond Biz Sense Brokers catch glimpse of Main 

Street Station train shed

http://richmondbizsense.com/2016/11/02/brokerscatch-glimpse-of-main-street-station-train-shed/
OUTREACH SUMMARY

Media (November 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

11/1/2016 The Daily Progress Opinion/Editorial: High-speed rail 

at price of history

http://www.dailyprogress.com/opinion/opinioneditorial-high-speed-rail-at-price-ofhistory/article_b0bc924c-a071-11e6-b42c030fee72b505.html

11/1/2016 WRIC TV 8 (ABC) Ashland mayor says proposed 

third rail 'would truly decimate 

our economy'

http://wric.com/2016/11/01/ashland-mayor-saysproposed-third-rail-would-truly-decimate-oureconomy/

11/1/2016 WWBT TV 12 (NBC) Commonwealth Transportation 

board reviews options for 

proposed high speed railway

http://www.nbc12.com/story/33563129/common

wealth-transportation-board-reviews-options-forproposed-high-speed-railway

11/1/2016 Richmond Time Dispatch Virginia transportation officials 

visit areas in Hanover that could 

be affected by high-speed rail

http://www.richmond.com/news/local/ashland/arti

cle_86f7b4a0-e419-5167-8d40-24edb887ba4b.html

11/1/2016 Free Lance Star Local transportation proposals 

abound, but money is tight

http://www.fredericksburg.com/news/local/carolin

e/local-transportation-proposals-abound-butmoney-is-tight/article_3f0601a4-46d5-5471-a2a9-

bebe9579b8d4.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (October 1 – 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

1 Meetings

Materials Distribution

0 Handouts distributed in July

Community Outreach

No community outreach in October

Presentation to the 

Rappahannock Area Agency on 

Aging
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (November 1 – 30, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,593*

Entries

Top 10

Ashland 748

Richmond 604

Fredericksburg 246

Alexandria 174

Henrico 69

Glen Allen 64

Washington, D.C. 61

Midlothian 51

Arlington 44

Doswell 40

Issue Count By City* Issues Count by Topic* 

Comments

81

Comments

* cumulative

Top 10

Mailing List Request 381

Alignments-Ashland 357

Public Involvement 317

Stations 292

Information Request 246

Specific Landowner Issues 176

Property Access 168

Alignments - Richmond 157

General Support 132

Alternatives 100
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

December 2016
Website/Online Meeting

Statistics 
50.1% 44.7% 5.2%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (December 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 3,125

Total Users 2,615

Page Views 7,347

Pages / Session 2.35

Avg. Session

Duration 2:15

% New Sessions 77.28%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

100

200

300

400

500

600

700

77.3%

22.7%

New Returning

31%

20% 11%

10%

8%

5%

5%

4%

3% 3%

Richmond

Washingtong

Virginia Beach

Omaha

New York

Tuckahoe

Ashland

Arlington

Mechanicsville

Fredericksburg
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (December 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 2,181 1:14

About/Recommendations 1,161 4:18

About/Project-Maps 373 1:49

About/Ashland-Alternatives 246 2:30

About 195 1:29

Resources/FAQs 182 3:09

Resources 180 0:35

Resources/Documents 136 3:14

About/Project-History 131 1:44

Top Pages Visited

Channel Sessions

Social 921

Organic Search 872

Referral 720

Direct 612

Email 0

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

27.9%

19.6% 23%

29.5%

Organic Search

Referral

Direct

Social
Email Distribution 

Statistics 
[ 79 ] Home Page

[ 2 ] Facebook

OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

4,172

Total Unique Recipients

1.36 

Clicks Per

Recipient

3.50

Opens Per 6.05% Recipient Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

69.5%

Opened

30.5%

Home Page, 79

Facebook, 2

0

542

1,242

2,615

Other

Browser

Mobile

Email

Email Distributions (December 1- 31, 2016)

Date

Delivered Title | Subject Line UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Tuesday

December 13 DC2RVA Draft EIS Recommendations 1,256 (30.5%) 76 (1.8%) DC2RVA Homepage (79)DC2RVA Facebook (2)
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (December 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 402

Organic Impressions 3,402

Total Engagements 47

Link Clicks 18

Highest Twitter Activity December 29

Mentions Received 9

Total Retweets 5

Favorites 6

Impressions per Tweet 212.6

Twitter @DC2RVArail Facebook

16

Tweets

15 

Posts

Fans* 407 (+3)

Impressions 3,317

Total Engagements 55

Link Clicks 43

Highest Facebook Activity December 30

Reactions 33

Comments 2

Shares 20

Impressions per Post 221

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (December 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social 

Media Outlet Headline Link

12/22/2016 Free Lance 

Star 

Editorial: Project could bring rail 

improvements

http://www.fredericksburg.co

m/opinion/editorials/editorialproject-could-bring-railimprovements/article_c2c89dc

9-321e-5a29-a89a832b5a485e69.html

12/14/2016 WWBT TV 12 

(NBC)

Sen. Kaine pushes for high 

speed rail in RVA

http://www.nbc12.com/sto

ry/34056470/sen-kainepushes-for-high-speed-railin-rva

12/13/2016 Herald Progress, 

Ashland

Ashland hopes to hold on to 

their history, while fighting to 

control their fate

http://www.heraldprogress.com/ashlandhopes-to-hold-on-to-theirhistory-while-fighting-tocontrol-their-fate/

12/12/2016 WCVE - PBS 

Radio

Ashland Council Favors High 

Speed Trains But Not Third Rail

http://ideastations.org/radi

o/news/ashland-councilfavors-high-speed-trainsnot-third-rail

12/12/2016 The Atlantic -

City Lab

Faster Rail Service Is Coming to 

America—Slowly

http://www.citylab.com/co

mmute/2016/12/faster-railservice-is-coming-toamerica-slowly/509954/

12/12/2016 Richmond Times 

Dispatch -

Metro Section

Two diff headlines for print and 

online: 1) Ashland would favor 

no railroad tracks over three 2) 

Ashland willing to bid adieu to 

rail service to prevent 3rd track 

addition

http://www.richmond.com/

news/local/ashland/article_

03f695bd-6efb-5948-b047-

cfb8b2954432.html

No paid ads are scheduled at this time.

Continues on next page...
OUTREACH SUMMARY

Media (December 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

12/12/2016 Martinsville Bulletin Ashland willing to bid adieu to 

rail service to prevent 3rd track 

addition

http://www.martinsvillebulletin.com/news/ashland

-willing-to-bid-adieu-to-rail-service-toprevent/article_5e944102-9613-5207-b36ad21238a00ae4.html

12/7/2016 Herald Progress, Ashland Hanover voices finally heard in 

rail decision

http://www.herald-progress.com/hanover-voicesfinally-heard-in-rail-decision/

12/7/2016 Herald Progress, Ashland Town Council continues fight 

against rail

http://www.herald-progress.com/town-councilcontinues-fight-against-rail/

12/7/2016 Richmond Magazine Rail Plan Endorses Local Station http://richmondmagazine.com/news/news/railplan/

12/7/2016 WTOP Radio, DC Metro New Northern Va. Train tracks 

could provide I95 alternative 

right to downtown Richmond

http://wtop.com/sprawl-crawl/2016/12/newnorthern-va-train-tracks-could-provide-i-95-

alternative-right-to-downtown-richmond/

12/6/2016 Richmond Times Dispatch DRPT asks for more time to study 

high-speed rail through Ashland 

and Hanover

http://www.richmond.com/news/article_3cfdaeaf0bb7-58f3-bc83-95436ae6caf9.html

12/6/2016 Free Lance Star High-speed rail coming to 

downtown?

http://www.fredericksburg.com/news/transportati

on/high-speed-rail-coming-todowntown/article_85035f7b-282c-59ec-8237-

17a575a6a49c.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (December 1 – 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

0 Handouts distributed in 

December

Community Outreach

No community outreach in 

December
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (December 1 – 31, 2016)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,625*

Entries

Top 10

Ashland 751

Richmond 607

Fredericksburg 248

Alexandria 178

Henrico 71

Glen Allen 67

Washington, D.C. 61

Midlothian 51

Arlington 45

Doswell 40

Issue Count By City* Issues Count by Topic* 

Comments

37

Comments

* cumulative

Top 10

Mailing List Request 385

Alignments-Ashland 349

Public Involvement 313

Stations 295

Information Request 245

Specific Landowner Issues 178

Property Access 169

Alignments - Richmond 162

General Support 134

Alternatives 101
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

January 2017
Website/Online Meeting

Statistics 
70.5% 23.3% 6.2%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (January 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 1,727

Total Users 1,429

Page Views 5,013

Pages / Session 2.9

Avg. Session

Duration 2:43

% New Sessions 75.28%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

50

100

150

200

250

300

350

400

450

75.3%

24.7%

New Returning

27%

22%

9%

11%

7%

4%

12%

4% 4% Richmond

Washingtong

Virginia Beach

Omaha

New York

Tuckahoe

Ashland

Arlington

Baltimore
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (January 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 1,181 1:05

About/Recommendations 403 3:51

About/Project-Maps 218 2:04

Newsroom/Newsletter/New-Information-Project-Website 217 0:30

About/Ashland-Alternatives 207 2:13

Newsroom/Newsletter/Alternatives-Under-Study-Section 149 1:15

Newsroom/Newsletter 137 0:45

Newsroom/Newsletter/DC2RVA-Team-Attends-Local-Public-Meeting 137 1:12

Resources/FAQs 127 4:33

Top Pages Visited

Channel Sessions

Direct 768

Organic Search 629

Referral 797

Social 33

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

27.9%

23%

19.6%

29.5%

Organic Search

Referral

Direct

Social
Email Distribution 

Statistics 
[ 181 ] Alternatives Under 

Study

[ 168 ] Recommendations

[ 138 ] Team Attends Local 

Public Meetings

[ 133 ] New Information 

Project Website

OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

4,191

Total Unique Recipients

2.53 

Clicks Per

Recipient

2.62

Opens Per 6.05% Recipient Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

65.7%

Opened

34.3%

Alternatives 

Under Study, 

181

Recommendati

ons, 168

Team Attends 

Local Public 

Meetings, 138

New 

Information on 

Project 

Website, 133

Improving 

Travel in 

Virginia, 109

What Happens 

if We Do 

Nothing, 67

Chris Smith 

Spotlight, 35

What's Next, 31

0

414

944

2,370

Other

Browser

Mobile

Email

Email Distributions (January 1- 31, 2017)

Date

Delivered Title | Subject Line UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Tuesday

January 24 DC2RVA Rail Mail: Fifth Edition 1,420 (34.3%) 420 (10.2%) Alternatives Under Study (181)Recommendations (168)

[ 109 ] Improving Travel in 

Virginia

[ 67 ]

What Happens if We 

Do Nothing

[ 35 ] Chris Smith 

Spotlight

[ 31 ] What’s Next
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (January 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 419 (+17)

Organic Impressions 3,549

Total Engagements 35

Link Clicks 15

Highest Twitter Activity January 1

Mentions Received 2

Total Retweets 0

Favorites 7

Impressions per Tweet 273.0

Twitter @DC2RVArail Facebook

13

Tweets

15 

Posts

Fans* 408 (+1)

Impressions 2,100

Total Engagements 15

Link Clicks 17

Highest Facebook Activity January 26

Reactions 1

Comments 2

Shares 12

Impressions per Post 140

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (January 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social 

Media Outlet Headline Link

1/29/2017 Free Lance Star Big change on deck for city 

train station?

http://www.fredericksburg.co

m/news/transportation/bigchange-on-deck-for-city-trainstation/article_34f0d0bbb9c1-5c16-92ba57c8d6cab31f.html

1/26/2017 Richmond Times 

Dispatch

Michael Paul Williams: New 

mayor should bring new vision 

for Shockoe Bottom

http://www.richmond.com/n

ews/local/michael-paulwilliams/article_3b76fe70-

c024-5598-8144-

d9b99617a72f.html

1/25/2017 WRIC TV 8 (ABC) Ashland pledges additional 

safety precautions to prevent 

future train/car collisions

http://wric.com/2017/01/25/

ashland-pledges-additionalsafety-precautions-toprevent-future-traincarcollisions/

1/16/2017 WRIC TV 8 (ABC) Community shaken after trains 

hit two cars during 24 hour 

span in Ashland

http://wric.com/2017/01/16/

community-shaken-aftertrains-hit-two-cars-during-24-

hour-span-in-ashland/

1/17/17 WWBT-TV Meeting to discuss building 

third rail line in Ashland

Meeting to discuss building 

third rail line in Ashland No paid ads are scheduled at this time.

Continues on next page...
OUTREACH SUMMARY

Media (January 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media Outlet Headline Link

1/7/2017 Virgininan Pilot With new tunnel open, CSX 

shifts to double-stack-only 

trains from Portsmouth

http://pilotonline.com/business/ports-rail/with-newtunnel-open-csx-shifts-to-double-stackonly/article_e0d5f848-abcf-587f-9090-

bc66bfcc9dd9.html

1/3/2017 Mechanicsville Local Century Farms' owners: keep 

rail out of history

http://www.richmond.com/news/local/hanover/mec

hanicsville-local/article_3cd7937e-d1cf-11e6-a656-

038933b744fa.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (January 1 – 31, 2016) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

0 Handouts distributed in January

Community Outreach

No community outreach in 

January
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (January 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,653*

Entries

Top 10

Ashland 757

Richmond 612

Fredericksburg 250

Alexandria 182

Henrico 71

Glen Allen 71

Washington, D.C. 63

Midlothian 51

Arlington 45

Doswell 40

Issue Count By City* Issues Count by Topic* 

Comments

66

Comments

* cumulative

Top 10

Mailing List Request 406

Alignments-Ashland 354

Public Involvement 320

Stations 296

Information Request 248

Specific Landowner Issues 179

Property Access 169

Alignments - Richmond 163

General Support 135

Alternatives 106
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

February 2017
Website/Online Meeting

Statistics 
60.6% 34.3% 5.1%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (February 1 – 28, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 1,215

Total Users 1,003

Page Views 3,874

Pages / Session 3.19

Avg. Session

Duration 2:58

% New Sessions 73.42%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

20

40

60

80

100

120

73.4%

26.6%

New Returning

28%

22% 15%

8%

8%

6%

5%

4% 4% Washington

Richmond

Omaha

New York

Virginia Beach

Ashland

Raleigh

Fredericksburg

Tuckahoe
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (February 1 – 28, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 1,726 0:41

About/Project-Maps 247 2:29

About/Recommendations 130 4:28

About/Ashland-Alternatives 124 3:36

Resources 113 0:45

About 111 1:36

About/Project-History 98 1:34

Resources/FAQs 81 3:30

Newsroom/Newsletter 77 0:17

Top Pages Visited

Channel Sessions

Direct 237

Organic Search 532

Referral 419

Social 27

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

43.8%

34.5%

19.5%

2.2%

Organic Search

Referral

Direct

Social
Email Distribution 

Statistics 
[ 181 ] Alternatives Under 

Study

[ 168 ] Recommendations

[ 138 ] Team Attends Local 

Public Meetings

[ 133 ] New Information 

Project Website

OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Unique Clicks by Link Type

Open by Device Category

4,191

Total Unique Recipients

2.53 

Clicks Per

Recipient

2.62

Opens Per 6.05% Recipient Click to Open Rate [CTOR] Average Unique Open Rate

Unopened

65.7%

Opened

34.3%

Alternatives 

Under Study, 

181

Recommendati

ons, 168

Team Attends 

Local Public 

Meetings, 138

New 

Information on 

Project 

Website, 133

Improving 

Travel in 

Virginia, 109

What Happens 

if We Do 

Nothing, 67

Chris Smith 

Spotlight, 35

What's Next, 31

0

414

944

2,370

Other

Browser

Mobile

Email

No Distributions in February - Email Distributions (January 1- 31, 2017)

Date

Delivered Title | Subject Line UniqueOpen Rate

Unique

Click Rate Top Links Clicked

Tuesday

January 24 DC2RVA Rail Mail: Fifth Edition 1,420 (34.3%) 420 (10.2%) Alternatives Under Study (181)Recommendations (168)

[ 109 ] Improving Travel in 

Virginia

[ 67 ]

What Happens if We 

Do Nothing

[ 35 ] Chris Smith 

Spotlight

[ 31 ] What’s Next
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (February 1 – 28, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 421 (+2)

Organic Impressions 3,850

Total Engagements 547

Link Clicks 12

Highest Twitter Activity February 14

Mentions Received 2

Total Retweets 1

Favorites 4

Impressions per Tweet 275.0

Twitter @DC2RVArail Facebook

14

Tweets

15 

Posts

Fans* 410 (+2)

Impressions 3,608

Total Engagements 20

Link Clicks 16

Highest Facebook Activity February 15

Reactions 10

Comments 3

Shares 7

Impressions per Post 241

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (February 1 – 28, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social 

Media Outlet Headline Link

2/5/2017 Free Lance Star Column: Virginia building an 

economy for the future

http://www.fredericksburg.co

m/opinion/columns/columnvirginia-building-an-economyfor-thefuture/article_94622417-

8f97-540c-9338-

6e26d6699795.html

No paid ads are scheduled at this time.
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (February 1 – 28, 2017) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

0

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

0 Handouts distributed in January

Community Outreach

No community outreach in 

February
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (February 1 – 28, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,666*

Entries

Top 10

Ashland 763

Richmond 625

Fredericksburg 250

Alexandria 189

Henrico 71

Glen Allen 71

Washington, D.C. 64

Midlothian 51

Arlington 45

Doswell 40

Issue Count By City* Issues Count by Topic* 

Comments

20

Comments

* cumulative

Top 10

Mailing List Request 416

Alignments-Ashland 355

Public Involvement 320

Stations 298

Information Request 252

Specific Landowner Issues 180

Property Access 169

Alignments - Richmond 168

General Support 135

Alternatives 106
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

March 2017
Website/Online Meeting

Statistics 
60.6% 34.3% 5.1%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (March 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 1,103

Total Users 920

Page Views 2,803

Pages / Session 2.54

Avg. Session

Duration 2:16

% New Sessions 73.9%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

20

40

60

80

100

120

73.4%

26.1%

New Returning

26%

23%

14%

10%

8%

6%

5%

4% 4% Washington

Richmond

Virginia Beach

New York

Ashland

Omaha

Tuckahoe

Philadelphia

Raleigh
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (March 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 846 1:01

About/Recommendations 287 2:53

About/Project-Maps 173 2:07

Resources 105 0:16

Resources /FAQs 94 3:14

About 92 1:58

About/Ashland-Alternatives 76 3:22

About/Project-History 75 2:09

About/Propety-Owner-Information 69 1:52

Top Pages Visited

Channel Sessions

Direct 222

Organic Search 500

Referral 251

Social 130

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

45.3%

22.8%

20.1%

11.8.%

Organic Search

Referral

Direct

Social
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (March 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 425 (+4)

Organic Impressions 2,782

Total Engagements 81

Link Clicks 2

Highest Twitter Activity March 31

Mentions Received 0

Total Retweets 0

Favorites 1

Impressions per Tweet 214.0

Twitter @DC2RVArail Facebook

13

Tweets

14 

Posts

Fans* 413 (+3)

Impressions 5,746

Total Engagements 28

Link Clicks 19

Highest Facebook Activity March 25

Reactions 17

Comments 2

Shares 9

Impressions per Post 410

* cumulative
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (March 1 – 31, 2017) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

1

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

0 Handouts distributed in January

Community Outreach

No community outreach in 

February
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (March 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,677*

Entries

Top 10

Ashland 763

Richmond 638

Fredericksburg 250

Alexandria 191

Henrico 72

Glen Allen 71

Washington, D.C. 64

Midlothian 51

Arlington 45

Doswell 40

Issue Count By City* Issues Count by Topic* 

Comments

18

Comments

* cumulative

Top 10

Mailing List Request 422

Alignments-Ashland 356

Public Involvement 322

Stations 299

Information Request 255

Specific Landowner Issues 182

Property Access 170

Alignments - Richmond 169

General Support 135

Alternatives 106
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

April 2017
Website/Online Meeting

Statistics 
61.2% 32.4% 6.4%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (April 1 – 30, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 997

Total Users 858

Page Views 2,421

Pages / Session 2.54

Avg. Session

Duration 2:21

% New Sessions 79.14%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

10

20

30

40

50

60

70

80

79.2%

20.8%

New Returning

31%

28%

9%

8%

8%

5%

4%

4% 3% Washington

Richmond

Arlington

New York

Virginia Beach

Ashland

Raleigh

Norfolk

Charlottesville
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (April 1 – 30, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 893 1:04

About/Project-Maps 200 2:25

About/Recommendations 103 3:37

About 97 2:42

About/Project-History 96 1:34

About/Ashland-Alternatives 95 2:30

Resources/FAQs 88 2:51

Resources 79 0:19

About/Richmond-Alternatives 66 0:53

Top Pages Visited

Channel Sessions

Direct 254

Organic Search 512

Referral 184

Social 47

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

45.3%

22.8%

20.1%

11.8.%

Organic Search

Referral

Direct

Social
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (April 1 – 30, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 437 (+12)

Organic Impressions 3,721

Total Engagements 82

Link Clicks 15

Highest Twitter Activity April 4

Mentions Received 1

Total Retweets 8

Favorites 6

Impressions per Tweet 310.1

Twitter @DC2RVArail Facebook

12

Tweets

13

Posts

Fans* 415 (+2)

Impressions 3,180

Total Engagements 28

Link Clicks 10

Highest Facebook Activity April 28

Reactions 18

Comments 1

Shares 9

Impressions per Post 245

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (April 1 – 30, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social 

Media Outlet Headline Link

4/26/2017 Mechanicsville 

Local

Foley: changes coming in railroad 

corridor plan 

http://www.richmond.com/n

ews/local/hanover/mechanics

ville-local/foley-changescoming-in-railroad-corridorplan/article_c4cb377c-29bd11e7-87dbc7db83a053b5.html

4/24/2017 WCVE PBS (NPR) High Speed Rail Meeting with 

Ashland/ Hanover Stakeholders

http://ideastations.org/radio/

news/high-speed-railmeeting-ashland/hanoverstakeholders

4/23/2017 Richmond Times 

Dispatch

Ashland stakeholder group 

forming to continue study of highspeed rail proposal

http://www.richmond.com/n

ews/local/ashland/ashlandstakeholder-group-formingto-continue-study-of-highspeed/article_eb5d025eec89-5e34-9ef9-

7e317e5ae576.html

4/21/2017 Herald Progress Train talk at town council meeting http://www.heraldprogress.com/train-talk-attown-council-meeting/

No paid ads are scheduled at this time.
OUTREACH SUMMARY

Media (April 1 – 30, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions

Monitored through DRPT Media Clips.

Date Media/Social Media 

Outlet Headline Link

4/17/2017 ABC News 8/WRIC.com New High Speed Rail Service Could be coming to Colonial 

Heights

http://wric.com/2017/04/17/new-high-speed-rail-servicecould-be-coming-to-colonial-heights/

4/14/2017 Richmond Times Dispatch Renovated Main Street Station pitched as grand new 

event space - but it will cost city millions to operate

http://www.richmond.com/news/local/city-ofrichmond/renovated-main-street-station-pitched-as-grandnew-event-space/article_858a51b1-61fb-5475-9dcd559276a891d9.html
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (March 1 – 31, 2017) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

1

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

1 Meetings

Materials Distribution

0 Handouts distributed in January

Community Outreach

No community outreach in 

April
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (April 1 – 30, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,679*

Entries

Top 10

Ashland 772

Richmond 640

Fredericksburg 250

Alexandria 193

Henrico 72

Glen Allen 71

Washington, D.C. 64

Midlothian 51

Arlington 45

Doswell 40

Issue Count By City* Issues Count by Topic* 

Comments

13

Comments

* cumulative

Top 10

Mailing List Request 422

Alignments-Ashland 359

Public Involvement 322

Stations 299

Information Request 255

Specific Landowner Issues 182

Property Access 170

Alignments - Richmond 169

General Support 135

Alternatives 106
OUTREACH SUMMARY

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

OUTREACH SUMMARY

May 2017
Website/Online Meeting

Statistics 
63.2% 30.3% 6.4%

Desktop Mobile Tablet

OUTREACH SUMMARY

DC2RVArail.com Sessions (May 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Totals

Total Sessions 1,592

Total Users 1,300

Page Views 4,090

Pages / Session 2.57

Avg. Session

Duration 2:48

% New Sessions 73.99%

% Sessions by Sources

Sessions by Visitor Type

% Sessions by Location Session Totals 

0

50

100

150

200

250

300

79.2%

26.0%

New Returning

24%

24%

16%

16%

5%

4%

4%

4% 3% Richmond

Washington

Ashland

Virginia Beach

Mechanicsville

Alexandria

Arlington

Tuckahoe

Fredericksburg
OUTREACH SUMMARY

DC2RVArail.com Website Statistics (May 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Top Traffic Channels

Page Page

Views

Average Time 

on Page 

Home 1,205 0:53

Resources/Documents 437 4:38

About/Project-Maps 275 3:19

About/Ashland-Alternatives 218 3:12

About 133 2:43

About/Recommendations 131 3:08

Resources/FAQs 130 4:15

About/Project-History 124 1:36

Newsroom/News/ashland-stakeholder-group-forming-continue... 101 2:40

Top Pages Visited

Channel Sessions

Direct 590

Organic Search 696

Referral 196

Social 110

DC2RVArail.com Online Meeting 3 Statistics (August 1- 31, 2016)

Totals

Total Sessions 22

Total Users 20

Page Views 52

Pages / Session 2.36

Avg. Session

Duration 0:16

59% 32% 9%

Desktop Mobile Tablet

Channel Sessions

Direct 9

Organic Search 7

Referral 6

20%

13%

13%

13%

6%

7%

7%

7%

7%

7%

Richmond

Chicago

Moyock

New York

Oslo

San Diego

Washington

Jacksonville Beach

Philadelphia

Alexandria

41%

53%

5%

45.3%

22.8%

20.1%

11.8.%

Organic Search

Referral

Direct

Social
Social Media 

Statistics 
OUTREACH SUMMARY

Social Media Statistics (May 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Total Followers* 437 (+0)

Organic Impressions 3,161

Total Engagements 51

Link Clicks 9

Highest Twitter Activity May 4

Mentions Received 1

Total Retweets 1

Favorites 6

Impressions per Tweet 243.2

Twitter @DC2RVArail Facebook

13

Tweets

13

Posts

Fans* 419 (+4)

Impressions 2,795

Total Engagements 23

Link Clicks 18

Highest Facebook Activity May 20

Reactions 11

Comments 2

Shares 10

Impressions per Post 215

* cumulative
Media

Statistics 
OUTREACH SUMMARY

Media (May 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Media Mentions Press Release/Media Advisory Distribution

Paid Advertisements

Monitored through DRPT Media Clips.

0 Paid Ads 

0

Press Releases/

Media Advisories 

PIO Outreach

0 Postings

Date Media/Social 

Media Outlet Headline Link

5/25/2017 Herald-Progress Hanover, Ashland stakeholders 

review DC2RVA rail rpoject

http://www.heraldprogress.com/hanoverashland-stakeholders-reviewdc2rva-rail-project/

5/22/2017 Richmond TimesDispatchAshland, Hanover searching for 

common ground as hig speed rail 

meetings start

http://www.richmond.com/n

ews/local/ashland/ashlandhanover-searching-forcommon-ground-as-highspeed-rail/article_faaa4ed1-

c5f6-5b85-834fe72da2574913.html

5/9/2017 Richmond TimesDispatchAdvisory Rail Committee Meeting 

set for May 22

http://www.richmond.com/n

ews/local/hanover/mechanics

ville-local/advisory-railcommittee-meeting-set-formay/article_b0b691f2-34ce11e7-9c04-

73035e1a5bda.html

5/2/2017 Ideastations.org/

WCVE PBS

Ashland Mayor Updates DC to 

Richmond High Speed Rail Project

http://ideastations.org/radio/

news/ashland-mayorupdates-dc-richmond-highspeed-rail-project

No paid ads are scheduled at this time.
General Outreach 

Statistics 
OUTREACH SUMMARY

General Outreach (May 1 – 31, 2017) 

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Telephone Outreach 

1

Phone Conversations

Hotline Calls 

0 Calls 

0 Voicemails 

Title VI Outreach 

0 Meetings

Materials Distribution

0 Handouts distributed in January

Community Outreach

1 Ashland/Hanover CAC Meeting
Contacts and Comments

Statistics 
OUTREACH SUMMARY

Contacts and Comments (May 1 – 31, 2017)

Washington D.C. to Richmond Southeast High Speed Rail Tier II EIS

Database Contacts 

13,712*

Entries

Top 10

Ashland 794

Richmond 641

Fredericksburg 251

Alexandria 194

Henrico 72

Glen Allen 71

Washington, D.C. 64

Midlothian 51

Arlington 46

Doswell 40

Issue Count By City* Issues Count by Topic* 

Comments

20

Comments

* cumulative

Top 10

Mailing List Request 425

Alignments-Ashland 369

Public Involvement 325

Stations 299

Information Request 255

Specific Landowner Issues 184

Property Access 171

Alignments - Richmond 169

General Support 136

Alternatives 107