# C_2008001EN.01000701.xml

| 4.1.2008 | EN | Official Journal of the European Union | C 1/7 |
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4.1.2008

EN

Official Journal of the European Union

C 1/7

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Prior notification of a concentration

(Case COMP/M.4982 — Bouygues/Artemis/Serendipity)

Candidate case for simplified procedure

(Text with EEA relevance)

(2008/C 1/07)

| 1. | On 20 December 2007, the Commission received a notification of a proposed concentration pursuant to Article 4 and following a referral pursuant to Article 4(5) of Council Regulation (EC) No 139/2004 (1) by which the undertakings Bouygues (‘Bouygues’, France) and Artemis (‘Artemis’, France), controlled by the undertaking Financière Pinault (‘FP’, France) acquire within the meaning of Article 3(1)(b) of the Council Regulation joint control of the undertaking Serendipity Investment (‘Serendipity’) controlled by Bouyges, by way of purchase of shares. |
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1.

On 20 December 2007, the Commission received a notification of a proposed concentration pursuant to Article 4 and following a referral pursuant to Article 4(5) of Council Regulation (EC) No 139/2004 (1) by which the undertakings Bouygues (‘Bouygues’, France) and Artemis (‘Artemis’, France), controlled by the undertaking Financière Pinault (‘FP’, France) acquire within the meaning of Article 3(1)(b) of the Council Regulation joint control of the undertaking Serendipity Investment (‘Serendipity’) controlled by Bouyges, by way of purchase of shares.

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| 2. | The business activities of the undertakings concerned are:






  — | for Bouygues: construction, real estate, public works, audiovisual (TF1), mobile telephony (Bouygues Telecom) and construction of electricity production and rail transport equipment (Alstom company), |
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2.

The business activities of the undertakings concerned are:

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for Bouygues: construction, real estate, public works, audiovisual (TF1), mobile telephony (Bouygues Telecom) and construction of electricity production and rail transport equipment (Alstom company),

| — | for Artemis: luxury and sport articles (Gucci Group et Puma), distribution (FNAC, Conforama, Redcats, CFAO), auction sales (Christies) and press (Le Point, Histoire, Historia, La Recherche, Le Magazine Littéraire, Agefi, Agefi Hebdo, Actifs), |
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for Artemis: luxury and sport articles (Gucci Group et Puma), distribution (FNAC, Conforama, Redcats, CFAO), auction sales (Christies) and press (Le Point, Histoire, Historia, La Recherche, Le Magazine Littéraire, Agefi, Agefi Hebdo, Actifs),

Le Point

Histoire

Historia

La Recherche

Le Magazine Littéraire

Agefi

Agefi Hebdo

Actifs

| — | for FP: holding belonging at 100 % to the François Pinault family, |
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for FP: holding belonging at 100 % to the François Pinault family,

| — | for Serendipity: provision of M&A advisory services and private equity asset management. |
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for Serendipity: provision of M&A advisory services and private equity asset management.

| 3. | On preliminary examination, the Commission finds that the notified transaction could fall within the scope of Regulation (EC) No 139/2004. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice. |
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3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope of Regulation (EC) No 139/2004. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.

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| 4. | The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.
  Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax ((32-2) 296 43 01 or 296 72 44) or by post, under reference number COMP/M.4982 — Bouygues/Artemis/Serendipity, to the following address:





  European Commission |
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| Directorate-General for Competition |
| Merger Registry |
| J-70 |
| B-1049 Bruxelles/Brussel |

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax ((32-2) 296 43 01 or 296 72 44) or by post, under reference number COMP/M.4982 — Bouygues/Artemis/Serendipity, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

J-70

B-1049 Bruxelles/Brussel

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(1)  OJ L 24, 29.1.2004, p. 1.

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(2)  OJ C 56, 5.3.2005, p. 32.

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