**Exhibit 4.12**

**Power of Attorney**

I, the undersigned, Guoqing Li, a citizen of the People’s Republicof China (the “**PRC**”), ID number                     , being a shareholder of Beijing Dangdang Kewen E-commerce Co., Ltd.(“**Dangdang Kewen**”) holding 50% equity interest (the “**Equity Interest**”) therein, hereby irrevocably authorize Beijing Dangdang Information Technology Co., Ltd. (“**WFOE**”) to exercise the followingpowers and rights in respect of the Equity Interest during the term of this Power of Attorney: 

I, the undersigned, authorize WFOE as my soleand exclusive attorney-in-fact to exercise on my behalf the following shareholder’s rights in respect of the Equity Interest, including but not limited to: (i) the right to attend shareholders’ meetings and execute shareholderresolutions of Dangdang Kewen on my behalf, and (ii) all shareholder rights prescribed by applicable laws and the articles of association of Dangdang Kewen, including, without limitation, voting rights and the rights to sell, transfer, pledgeor otherwise dispose of all or any part of the rights relating to the Equity Interest. 

WFOE is authorized to execute the form Share TransferAgreement included in the Amended and Restated Exclusive Call Option Agreement (entered into between WFOE, Peggy Yu Yu and myself as of the date hereof) on my behalf within the scope of authorization, to timely perform the above-mentioned Amendedand Restated Exclusive Call Option Agreement, and the Amended and Restated Loan Agreement and the Amended and Restated Equity Pledge Agreement executed as of the date hereof, to each of which I am a party, and cause Dangdang Kewen to timely performthe Amended and Restated Exclusive Technical Support Service Agreement, to which Dangdang Kewen is a party, executed as of the date hereof. The exercise of the aforesaid rights does not constitute any restriction to the authorization under thisPower of Attorney. 

Except otherwise provided herein, WFOE is entitled to exercise all necessary rights in respect of the Equity Interest atits own discretion without the need to obtain any oral or written instructions from me. 

All acts of WFOE in respect of the Equity Interestshall be deemed as my own acts and all documents executed by WFOE shall be deemed as executed by myself with my acknowledgement. 

This Powerof Attorney is irrevocable and shall come into effect as of the date hereof and continue to be valid during the period when I remain a shareholder of Dangdang Kewen. I will amend anything contained herein if and as requested by WFOE. 

During the term of this Power of Attorney, I hereby waive all rights which are related to the Equity Interest and authorized to WFOE under this Power ofAttorney, and will not exercise such rights myself. I shall negotiate with WFOE in the event that I intend to exercise any right in respect of the Equity Interest that has been authorized to WFOE hereunder. 

By: 
/s/ Guoqing Li
 Guoqing Li
Date: December 30, 2012 

 
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**Power of Attorney**

I, the undersigned, Peggy Yu Yu, a citizen of the People’s Republic of China (the “**PRC**”), ID number                    , being a shareholder of Beijing Dangdang Kewen E-commerce Co., Ltd. (“**Dangdang Kewen**”) holding 50% equityinterest (the “**Equity Interest**”) therein, hereby irrevocably authorize Beijing Dangdang Information Technology Co., Ltd. (“**WFOE**”) to exercise the following powers and rights in respect of the Equity Interest duringthe term of this Power of Attorney: 

I, the undersigned, authorize WFOE as my sole and exclusive attorney-in-fact to exercise on my behalf thefollowing shareholder’s rights in respect of the Equity Interest, including but not limited to: (i) the right to attend shareholders’ meetings and execute shareholder resolutions of Dangdang Kewen on my behalf, and (ii) allshareholder rights prescribed by applicable laws and the articles of association of Dangdang Kewen, including, without limitation, voting rights and the rights to sell, transfer, pledge or otherwise dispose of all or any part of the rights relatingto the Equity Interest. 

WFOE is authorized to execute the form Share Transfer Agreement included in the Amended and Restated Exclusive CallOption Agreement (entered into between WFOE, Peggy Yu Yu and myself as of the date hereof) on my behalf within the scope of authorization, to timely perform the above-mentioned Amended and Restated Exclusive Call Option Agreement, and the Amendedand Restated Loan Agreement and the Amended and Restated Equity Pledge Agreement executed as of the date hereof, to each of which I am a party, and cause Dangdang Kewen to timely perform the Amended and Restated Exclusive Technical Support ServiceAgreement, to which Dangdang Kewen is a party, executed as of the date hereof. The exercise of the aforesaid rights does not constitute any restriction to the authorization under this Power of Attorney. 

Except otherwise provided herein, WFOE is entitled to exercise all necessary rights in respect of the Equity Interest at its own discretion without theneed to obtain any oral or written instructions from me. 

All acts of WFOE in respect of the Equity Interest shall be deemed as my own actsand all documents executed by WFOE shall be deemed as executed by myself with my acknowledgement. 

This Power of Attorney is irrevocable andshall come into effect as of the date hereof and continue to be valid during the period when I remain a shareholder of Dangdang Kewen. I will amend anything contained herein if and as requested by WFOE. 

During the term of this Power of Attorney, I hereby waive all rights which are related to the Equity Interest and authorized to WFOE under this Power ofAttorney, and will not exercise such rights myself. I shall negotiate with WFOE in the event that I intend to exercise any right in respect of the Equity Interest that has been authorized to WFOE hereunder. 

 
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By: 
/s/ Peggy Yu Yu
 Peggy Yu Yu
Date: December 30, 2012 

 
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