EXHIBIT 31.1  RULE 13a-14(d)/15d-14(d) CERTIFICATION (SECTION 302 CERTIFICATION)

CERTIFICATION

I, Thomas W.
Reedy, certify that:



|1. | I have reviewed this report on Form 10-K and all reports on Form 10-D required to be filed in respect of the period covered by this report on Form 10-K of CarMax Auto
Owner Trust 2010-3 (the Exchange Act periodic reports);
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|2. | Based on my knowledge, the Exchange Act periodic reports, taken as a whole, do not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
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|3. | Based on my knowledge, all of the distribution, servicing and other information required to be provided under Form 10-D for the period covered by this report is
included in the Exchange Act periodic reports;
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|4. | I am responsible for reviewing the activities performed by the servicer and based on my knowledge and the compliance review conducted in preparing the servicer
compliance statement required in this report under Item 1123 of Regulation AB, and except as disclosed in the Exchange Act periodic reports, the servicer has fulfilled its obligations under the servicing agreement in all material respects; and
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|5. | All of the reports on assessment of compliance with servicing criteria for asset-backed securities and their related attestation reports on assessment of compliance
with servicing criteria for asset-backed securities required to be included in this report in accordance with Item 1122 of Regulation AB and Exchange Act Rules 13a-18 and 15d-18 have been included as an exhibit to this report, except as
otherwise disclosed in this report. Any material instances of noncompliance described in such reports have been disclosed in this report on Form 10-K.
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Date: May 24, 2013



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|/s/ Thomas W. Reedy                                                                                                                                                                                                                             
|Name: Thomas W. Reedy
Title: Executive Vice President, Chief Financial Officer and Treasurer (Senior officer in charge of the servicing function) Company: CarMax Business Services,
LLC as Servicer on behalf of CarMax Auto Owner Trust 2010-3