# C_2008065EN.01000901.xml

| 11.3.2008 | EN | Official Journal of the European Union | C 65/9 |
| --- | --- | --- | --- |

11.3.2008

EN

Official Journal of the European Union

C 65/9

---

Prior notification of a concentration

(Case COMP/M.5025 — SABMiller/Molson Coors/JV)

Candidate case for simplified procedure

(Text with EEA relevance)

(2008/C 65/09)

| 1. | On 26 February 2008, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertakings SABMiller plc (‘SABMiller’, United Kingdom) and Molson Coors Brewing Company (‘Molson Coors’, USA) acquire within the meaning of Article 3(1)(b) of the Council Regulation joint control of a newly created company constituting a joint venture (‘JV’, USA) by way of transfer of assets. |
| --- | --- |

1.

On 26 February 2008, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertakings SABMiller plc (‘SABMiller’, United Kingdom) and Molson Coors Brewing Company (‘Molson Coors’, USA) acquire within the meaning of Article 3(1)(b) of the Council Regulation joint control of a newly created company constituting a joint venture (‘JV’, USA) by way of transfer of assets.

1

| 2. | The business activities of the undertakings concerned are:






  — | for SABMiller: worldwide production, distribution and sake of beer and other beverages, |
| --- | --- | --- |

2.

The business activities of the undertakings concerned are:

—

for SABMiller: worldwide production, distribution and sake of beer and other beverages,

| — | for Molson Coors: worldwide production, distribution and sale of beer and other beverages, |
| --- | --- |

—

for Molson Coors: worldwide production, distribution and sale of beer and other beverages,

| — | for JV: production, distribution and sale of beer in the United States and Puerto Rico. |
| --- | --- |

—

for JV: production, distribution and sale of beer in the United States and Puerto Rico.

| 3. | On preliminary examination, the Commission finds that the notified transaction could fall within the scope of Regulation (EC) No 139/2004. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice. |
| --- | --- |

3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope of Regulation (EC) No 139/2004. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.

2

| 4. | The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.
  Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax ((32-2) 296 43 01 or 296 72 44) or by post, under reference number COMP/M.5025 — SABMiller/Molson Coors/JV, to the following address:





  European Commission |
| --- | --- |
| Directorate-General for Competition |
| Merger Registry |
| J-70 |
| B-1049 Bruxelles/Brussel |

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax ((32-2) 296 43 01 or 296 72 44) or by post, under reference number COMP/M.5025 — SABMiller/Molson Coors/JV, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

J-70

B-1049 Bruxelles/Brussel

---

(1)  OJ L 24, 29.1.2004, p. 1.

1

(2)  OJ C 56, 5.3.2005, p. 32.

2

---