# C_2007247EN.01000502.xml

| 20.10.2007 | EN | Official Journal of the European Union | C 247/5 |
| ---------- | -- | -------------------------------------- | ------- |

---

Reference for a preliminary ruling from the Corte d'Appello di Torino (Italy) lodged on 25 July 2007 — Bavaria N.V. and Bavaria Italia Srl v Bayerischer Brauerbund e.V

(Case C-343/07)

(2007/C 247/08)

Language of the case: Italian

Referring court

Corte d'Appello di Torino

Parties to the main proceedings

Applicants: Bavaria N.V. and Bavaria Italia Srl

Defendant: Bayerischer Brauerbund e.V

Questions referred

| 1. | Is Council Regulation (EC) No 1347/2001( 1 ) of 28 June 2001 invalid, possibly as a consequence of the invalidity of other acts, in light of the following:
Breach of general principles
—
the invalidity of Article 1(1) of Regulation (EEC) No 2081/1992( 2 ), read in conjunction with Annex I thereto, in so far as it permits the registration of geographical indications relating to ‘beer’, which is an alcoholic beverage listed (wrongly) in that Annex as one of the ‘foodstuffs’ referred to in Article 1(1), but which is not one of the ‘agricultural products’ listed in Annex I to the EC Treaty and referred to in Article 32 (formerly Article 38) and Article 37 (formerly Article 43) thereof, which the Council took as the legal basis for its competence to adopt Regulation (EEC) No 2081/1992; —
the invalidity of Article 17 of Regulation (EEC) No 2081/1992 in so far as it provides for an accelerated registration procedure under which the rights of interested parties are substantially limited and impaired, in so far as it makes no provision for a right of opposition, in clear breach of the principles of transparency and legal certainty, as is evident in particular from the complexity of the procedure for registering ‘Bayerisches Bier’, the protected geographical indication at issue, which took more than seven years from 1994 to 2001, and from the express acknowledgment to that effect in Recital (13) in the preamble to Regulation (EC) No 692/2003( 3 ), Article 15 of which repealed — for those reasons — Article 17 of Regulation (EEC) No 2081/1992; Failure to comply with procedural requirements
—
the failure of the indication ‘Bayerisches Bier’ to satisfy the conditions laid down in Article 17 of Regulation (EEC) No 2081/1992 for eligibility for registration in accordance with the simplified procedure provided for therein, in that, at the time when the application for registration was submitted, that indication was not a ‘legally protected name’ in Germany, nor had it been ‘established by usage’ there; —
the fact that the question whether the pre-conditions had been met for registration of the indication ‘Bayerisches Bier’ was not given due consideration either by the German Government before submitting the application, or by the Commission itself after receiving that application, contrary to the requirements established by the case-law of the Court of Justice (Case C-269/99 Carl Kühne and Others [2001] ECR I 9517); —
the fact that the application for registration of the indication ‘Bayerisches Bier’ was not submitted in good time by the German Government in accordance with Article 17(1) of Regulation (EEC) No 2081/92 (6 months after the entry into force of the Regulation, which took place on 24 July 1993), it being also the case that the subject-matter of the application initially submitted by the applicant company envisaged eight varying indications — with a reservation as to the possibility of later variations of an unspecified nature — which did not coalesce to form the current single indication ‘Bayerisches Bier’ until well after the deadline on 24 January 1994; Failure to comply with substantive requirements
—
failure of the indication ‘Bayerisches Bier’ to satisfy the substantive requirements laid down in Article 2(2)(b) of Regulation (EEC) No 2081/1992 for registration as a protected geographical indication, given the generic nature of that indication, which has historically designated beer produced in accordance with a particular method of production which originated during the nineteenth century in Bavaria, whence it spread throughout Europe and the rest of the world (the method known as ‘the Bavarian method’, based on bottom fermentation), and which even today in a number of European languages (Danish, Swedish, Finnish) is used as a generic term for beer and which, in any case, can at most identify, solely and generically, from among the numerous varieties of beer in existence any type of ‘beer produced in the German Land of Bavaria’, there being no ‘direct link’ (Case C-312/98 Warsteiner [2000] ECR I 9187) between a specific quality, reputation or other characteristic of the product (beer) and its specific geographical origin (Bavaria), nor evidence that this is one of the ‘exceptional cases’ required under Article 2(2)(b) of Regulation (EEC) No 2081/1992 in order for it to be permissible to register a geographical indication containing the name of a country; —
the fact that, as emerges from the preceding paragraph, the indication ‘Bayerisches Bier’ is a ‘generic’ indication, and as such ineligible for registration pursuant to Articles 3(1) and 17(2) of Regulation (EEC) 2081/1992; —
the fact that registration of the indication ‘Bayerisches Bier’ should have been refused pursuant to Article 14(3) of Regulation (EEC) 2081/1992, since, in the light of ‘the reputation and renown’ of the Bavaria marks and ‘the length of time for which [they] have been used’, registration was ‘liable to mislead the consumer as to the true identity of the product’? | — | the invalidity of Article 1(1) of Regulation (EEC) No 2081/1992( 2 ), read in conjunction with Annex I thereto, in so far as it permits the registration of geographical indications relating to ‘beer’, which is an alcoholic beverage listed (wrongly) in that Annex as one of the ‘foodstuffs’ referred to in Article 1(1), but which is not one of the ‘agricultural products’ listed in Annex I to the EC Treaty and referred to in Article 32 (formerly Article 38) and Article 37 (formerly Article 43) thereof, which the Council took as the legal basis for its competence to adopt Regulation (EEC) No 2081/1992; | — | the invalidity of Article 17 of Regulation (EEC) No 2081/1992 in so far as it provides for an accelerated registration procedure under which the rights of interested parties are substantially limited and impaired, in so far as it makes no provision for a right of opposition, in clear breach of the principles of transparency and legal certainty, as is evident in particular from the complexity of the procedure for registering ‘Bayerisches Bier’, the protected geographical indication at issue, which took more than seven years from 1994 to 2001, and from the express acknowledgment to that effect in Recital (13) in the preamble to Regulation (EC) No 692/2003( 3 ), Article 15 of which repealed — for those reasons — Article 17 of Regulation (EEC) No 2081/1992; | — | the failure of the indication ‘Bayerisches Bier’ to satisfy the conditions laid down in Article 17 of Regulation (EEC) No 2081/1992 for eligibility for registration in accordance with the simplified procedure provided for therein, in that, at the time when the application for registration was submitted, that indication was not a ‘legally protected name’ in Germany, nor had it been ‘established by usage’ there; | — | the fact that the question whether the pre-conditions had been met for registration of the indication ‘Bayerisches Bier’ was not given due consideration either by the German Government before submitting the application, or by the Commission itself after receiving that application, contrary to the requirements established by the case-law of the Court of Justice (Case C-269/99 Carl Kühne and Others [2001] ECR I 9517); | — | the fact that the application for registration of the indication ‘Bayerisches Bier’ was not submitted in good time by the German Government in accordance with Article 17(1) of Regulation (EEC) No 2081/92 (6 months after the entry into force of the Regulation, which took place on 24 July 1993), it being also the case that the subject-matter of the application initially submitted by the applicant company envisaged eight varying indications — with a reservation as to the possibility of later variations of an unspecified nature — which did not coalesce to form the current single indication ‘Bayerisches Bier’ until well after the deadline on 24 January 1994; | — | failure of the indication ‘Bayerisches Bier’ to satisfy the substantive requirements laid down in Article 2(2)(b) of Regulation (EEC) No 2081/1992 for registration as a protected geographical indication, given the generic nature of that indication, which has historically designated beer produced in accordance with a particular method of production which originated during the nineteenth century in Bavaria, whence it spread throughout Europe and the rest of the world (the method known as ‘the Bavarian method’, based on bottom fermentation), and which even today in a number of European languages (Danish, Swedish, Finnish) is used as a generic term for beer and which, in any case, can at most identify, solely and generically, from among the numerous varieties of beer in existence any type of ‘beer produced in the German Land of Bavaria’, there being no ‘direct link’ (Case C-312/98 Warsteiner [2000] ECR I 9187) between a specific quality, reputation or other characteristic of the product (beer) and its specific geographical origin (Bavaria), nor evidence that this is one of the ‘exceptional cases’ required under Article 2(2)(b) of Regulation (EEC) No 2081/1992 in order for it to be permissible to register a geographical indication containing the name of a country; | — | the fact that, as emerges from the preceding paragraph, the indication ‘Bayerisches Bier’ is a ‘generic’ indication, and as such ineligible for registration pursuant to Articles 3(1) and 17(2) of Regulation (EEC) 2081/1992; | — | the fact that registration of the indication ‘Bayerisches Bier’ should have been refused pursuant to Article 14(3) of Regulation (EEC) 2081/1992, since, in the light of ‘the reputation and renown’ of the Bavaria marks and ‘the length of time for which [they] have been used’, registration was ‘liable to mislead the consumer as to the true identity of the product’? |
| -- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| — | the invalidity of Article 1(1) of Regulation (EEC) No 2081/1992( 2 ), read in conjunction with Annex I thereto, in so far as it permits the registration of geographical indications relating to ‘beer’, which is an alcoholic beverage listed (wrongly) in that Annex as one of the ‘foodstuffs’ referred to in Article 1(1), but which is not one of the ‘agricultural products’ listed in Annex I to the EC Treaty and referred to in Article 32 (formerly Article 38) and Article 37 (formerly Article 43) thereof, which the Council took as the legal basis for its competence to adopt Regulation (EEC) No 2081/1992; | | | | | | | | | | | | | | | | |
| — | the invalidity of Article 17 of Regulation (EEC) No 2081/1992 in so far as it provides for an accelerated registration procedure under which the rights of interested parties are substantially limited and impaired, in so far as it makes no provision for a right of opposition, in clear breach of the principles of transparency and legal certainty, as is evident in particular from the complexity of the procedure for registering ‘Bayerisches Bier’, the protected geographical indication at issue, which took more than seven years from 1994 to 2001, and from the express acknowledgment to that effect in Recital (13) in the preamble to Regulation (EC) No 692/2003( 3 ), Article 15 of which repealed — for those reasons — Article 17 of Regulation (EEC) No 2081/1992; | | | | | | | | | | | | | | | | |
| — | the failure of the indication ‘Bayerisches Bier’ to satisfy the conditions laid down in Article 17 of Regulation (EEC) No 2081/1992 for eligibility for registration in accordance with the simplified procedure provided for therein, in that, at the time when the application for registration was submitted, that indication was not a ‘legally protected name’ in Germany, nor had it been ‘established by usage’ there; | | | | | | | | | | | | | | | | |
| — | the fact that the question whether the pre-conditions had been met for registration of the indication ‘Bayerisches Bier’ was not given due consideration either by the German Government before submitting the application, or by the Commission itself after receiving that application, contrary to the requirements established by the case-law of the Court of Justice (Case C-269/99 Carl Kühne and Others [2001] ECR I 9517); | | | | | | | | | | | | | | | | |
| — | the fact that the application for registration of the indication ‘Bayerisches Bier’ was not submitted in good time by the German Government in accordance with Article 17(1) of Regulation (EEC) No 2081/92 (6 months after the entry into force of the Regulation, which took place on 24 July 1993), it being also the case that the subject-matter of the application initially submitted by the applicant company envisaged eight varying indications — with a reservation as to the possibility of later variations of an unspecified nature — which did not coalesce to form the current single indication ‘Bayerisches Bier’ until well after the deadline on 24 January 1994; | | | | | | | | | | | | | | | | |
| — | failure of the indication ‘Bayerisches Bier’ to satisfy the substantive requirements laid down in Article 2(2)(b) of Regulation (EEC) No 2081/1992 for registration as a protected geographical indication, given the generic nature of that indication, which has historically designated beer produced in accordance with a particular method of production which originated during the nineteenth century in Bavaria, whence it spread throughout Europe and the rest of the world (the method known as ‘the Bavarian method’, based on bottom fermentation), and which even today in a number of European languages (Danish, Swedish, Finnish) is used as a generic term for beer and which, in any case, can at most identify, solely and generically, from among the numerous varieties of beer in existence any type of ‘beer produced in the German Land of Bavaria’, there being no ‘direct link’ (Case C-312/98 Warsteiner [2000] ECR I 9187) between a specific quality, reputation or other characteristic of the product (beer) and its specific geographical origin (Bavaria), nor evidence that this is one of the ‘exceptional cases’ required under Article 2(2)(b) of Regulation (EEC) No 2081/1992 in order for it to be permissible to register a geographical indication containing the name of a country; | | | | | | | | | | | | | | | | |
| — | the fact that, as emerges from the preceding paragraph, the indication ‘Bayerisches Bier’ is a ‘generic’ indication, and as such ineligible for registration pursuant to Articles 3(1) and 17(2) of Regulation (EEC) 2081/1992; | | | | | | | | | | | | | | | | |
| — | the fact that registration of the indication ‘Bayerisches Bier’ should have been refused pursuant to Article 14(3) of Regulation (EEC) 2081/1992, since, in the light of ‘the reputation and renown’ of the Bavaria marks and ‘the length of time for which [they] have been used’, registration was ‘liable to mislead the consumer as to the true identity of the product’? | | | | | | | | | | | | | | | | |

| 2. | In the alternative, if Question 1 is held inadmissible or unfounded, should Council Regulation (EC) No 1347/2001 of 28 June 2001 be construed as meaning that recognition of the protected geographical indication ‘Bayerisches Bier’ is to have no adverse effects on the validity or usability of pre-existing marks of third parties in which the word ‘Bavaria’ appears? |
| -- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

---

( 1 )  OJ 2001 L 182, p. 3.

( 2 )  OJ 1992 L 208, p. 1.

( 3 )  OJ 2003 L 99, p. 1.

---