Exhibit 4.12

Equity Interest Pledge Agreement

This Equity Interest Pledge Agreement
(this Agreement) has been executed by and among the following parties on April 30, 2010 in Beijing, the Peoples Republic of China (the China):

Party A: Beijing Bitauto Internet Information Company Ltd. (Pledgee)

Address:

Party B: Xiaodong Hu(Pledgor), ID No.:

Party C: Beijing Easy Auto Media Co., Ltd.

Address:

In this Agreement,
each of Pledgee, Pledgor and Party C shall be referred to as a Party respectively, and they shall be collectively referred to as the Parties.

Whereas:



|1. | Pledgor is a citizen of China, and holds 8% of the equity interest in Party C. Party C is a limited liability company registered in Beijing, China, engaging in
advertisement business. Party C acknowledges the respective rights and obligations of Pledgor and Pledgee under this Agreement, and intends to provide any necessary assistance in registering the Pledge with the competent governmental authorities;
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|2. | Pledgee is a wholly foreign-owned enterprise registered in China. Pledgee and Party C partially owned by Pledgor have executed an Exclusive Business Cooperation
Agreement on April 30, 2010 in Beijing;
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|3. | To ensure that Party C fully performs its obligations under the Exclusive Business Cooperation Agreement and pay the consulting and service fees thereunder to the
Pledgee when the same becomes due, Pledgor hereby pledges to the Pledgee all of the equity interest he now and in the future holds in Party C (whether the percentage of the equity interest is changed or not in the future) as security for payment of
the consulting and service fees by Party C under the Business Cooperation Agreement.
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To perform the provisions
of the Business Cooperation Agreement, the Parties have mutually agreed to execute this Agreement upon the following terms.



|1. | Definitions
|-- | -----------

Unless
otherwise provided herein, the terms below shall have the following meanings:



| | 1.1 | Pledge: shall refer to the security interest granted by Pledgor to Pledgee pursuant to Article 2 of this Agreement, i.e., the right of Pledgee to be compensated on a
preferential basis with the conversion, auction or sales price of the Equity Interest.
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| | 1.2 | Equity Interest: shall refer to all of the equity interest lawfully now held and hereafter acquired by Pledgor in Party C (whether the percentage of the equity interest
is changed or not in the future).
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| | 1.3 | Term of Pledge: shall refer to the term set forth in Section 3.2 of this Agreement.
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| | 1.4 | Business Cooperation Agreement: shall refer to the Exclusive Business Cooperation Agreement executed by and between Party C and Pledgee April 30, 2010 (the
Attachment 3).
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| | 1.5 | Event of Default: shall refer to any of the circumstances set forth in Article 7 of this Agreement.
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| | 1.6 | Notice of Default: shall refer to the notice issued by Pledgee in accordance with this Agreement declaring an Event of Default.
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|2. | The Pledge
|-- | ----------

As collateral
security for the timely and complete payment and performance when due (whether at stated maturity, by acceleration or otherwise) of any or all of the payments due by Party C, including without limitation the consulting and services fees payable to
the Pledgee under the Business Cooperation Agreement, Pledgor hereby pledges to Pledgee a first security interest in all of Pledgors right, title and interest, whether now owned or hereafter acquired by Pledgor, in the Equity Interest of Party
C.



|3. | Term of Pledge
|-- | --------------



| | 3.1 | The Pledge shall become effective on such date when the pledge of the Equity Interest contemplated herein has been registered with relevant administration for
industry and commerce (the AIC). The Pledge shall be continuously valid until all payments due under the Business Cooperation Agreement have been fulfilled by Party C. Pledgor and Party C shall (1) register the Pledge in the
shareholders register of Party C within 3 business days following the execution of this Agreement, and (2) submit an application to the AIC for the registration of the Pledge of the Equity Interest contemplated herein within 10 business
days following the execution of this Agreement. The parties covenant that for the purpose of registration of the Pledge (including re-registration of the Pledge when the percentage of equity interest the Pledgor holds in Party C), the parties hereto
and all other shareholders of Party C shall submit to the AIC the Equity Interest Pledge Contract as set forth in the Attachment 4 of this Agreement in the form required by the AIC at the location of Party C which shall truly reflect the information
of the Pledge hereunder (the AIC Pledge Contract). For matters not specified in the AIC Pledge Contract, the parties shall be bound by the provisions of this Agreement. Pledgor and Party C shall submit all necessary documents and
complete all necessary procedures, as required by the PRC laws and regulations and the relevant AIC, to ensure that the Pledge of the Equity Interest shall be registered with the AIC as soon as possible after filing.
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| | 3.2 | During the Term of Pledge, in the event Party C fails to pay the exclusive consulting or service fees in accordance with the Business Cooperation Agreement, Pledgee
shall have the right, but not the obligation, to dispose of the Pledge in accordance with the provisions of this Agreement.
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|4. | Custody of Records for Equity Interest subject to Pledge
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| | 4.1 | During the Term of Pledge set forth in this Agreement, Pledgor shall deliver to Pledgees custody the original capital contribution certificate for the Equity
Interest (the Attachment 2) and the original shareholders register containing the Pledge (the Attachment 1) within five (5) working days from the execution of this Agreement or from completion of the re-registration of shareholding when
percentage of equity interest changed (in that case, Pledgor shall deliver to Pledgees custody the updated original capital contribution certificate for the Equity Interest and the updated original shareholders register containing the
Pledge as attachment to this Agreement). Pledgee shall have custody of such original documents during the entire Term of Pledge set forth in this Agreement.
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| | 4.2 | Pledgee shall have the right to collect dividends generated by the Equity Interest during the Term of Pledge.
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|5. | Representations and Warranties of Pledgor
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| | 5.1 | Pledgor is the sole legal and beneficial owner of the Equity Interest.
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| | 5.2 | Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in this Agreement.
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| | 5.3 | Upon execution, this Agreement shall constitute the Pledgors legal, valid and binding obligations in accordance with the provisions herein.
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| | 5.4 | Except for the Pledge, Pledgor has not placed any security interest or other encumbrance on the Equity Interest.
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| | 5.5 | There is no pending disputation or litigation proceeding related to the Equity Interest.
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|6. | Covenants and Further Agreements of Pledgor
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| | 6.1 | Pledgor hereby covenants to the Pledgee, that during the term of this Agreement, Pledgor shall:
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| | 6.1.1 | not transfer the Equity Interest, place or permit the existence of any security interest or other encumbrance on the Equity Interest, or disposal of the Equity Interest
in any other means, without the prior written consent of Pledgee, except for the performance of the Exclusive Option Agreement executed by Pledgor, the Pledgee and Party C on the execution date of this Agreement;
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| | 6.1.2 | comply with the provisions of all laws and regulations applicable to the pledge of rights, and within five (5) working days of receipt of any notice, order or
recommendation issued or prepared by relevant competent authorities regarding the Pledge, shall present the aforementioned notice, order or recommendation to Pledgee, and shall comply with the aforementioned notice, order or recommendation or submit
objections and representations with respect to the aforementioned matters upon Pledgees reasonable request or upon consent of Pledgee;
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| | 6.1.3 | promptly notify Pledgee of any event or notice received by Pledgor that may have an impact on Pledgees rights to the Equity Interest or any portion thereof, as
well as any event or notice received by Pledgor that may have an impact on any guarantees and other obligations of Pledgor arising out of this Agreement.
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| | 6.2 | Pledgor agrees that the rights acquired by Pledgee in accordance with this Agreement with respect to the Pledge shall not be interrupted or harmed by Pledgor or any
heirs or representatives of Pledgor or any other persons through any legal proceedings.
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| | 6.3 | To protect or perfect the security interest granted by this Agreement for payment of the consulting and service fees under the Business Cooperation Agreement, Pledgor
hereby undertakes to execute in good faith and to cause other parties who have an interest in the Pledge to execute all certificates, agreements, deeds and/or covenants required by Pledgee. Pledgor also undertakes to perform and to cause other
parties who have an interest in the Pledge to perform actions required by Pledgee, to facilitate the exercise by Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of
Equity Interest with Pledgee or designee(s) of Pledgee (natural persons/legal persons). Pledgor undertakes to provide Pledgee within a reasonable time with all notices, orders and decisions regarding the Pledge that are required by Pledgee.
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| | 6.4 | Pledgor hereby undertakes to comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement. In the event of failure
or partial performance of its guarantees, promises, agreements, representations and conditions, Pledgor shall indemnify Pledgee for all losses resulting therefrom.
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|7. | Event of Breach
|-- | ---------------



| | 7.1 | The following circumstances shall be deemed Event of Default:
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| | 7.1.1 | Party C fails to fully and timely fulfill any liabilities under the Business Cooperation Agreement, including without limitation failure to pay in full any of the
consulting and service fees payable under the Business Cooperation Agreement or breaches any other obligations of Party C thereunder;
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| | 7.1.2 | Pledgor or Party C has committed a material breach of any provisions of this Agreement;
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| | 7.1.3 | The Pledgor and Party C fail to register the Pledge in the shareholders register of Party C or fail to complete the Registration of Pledge stipulated in
Section 3.1;
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| | 7.1.4 | Except as expressly stipulated in Section 6.1.1, Pledgor transfers or purports to transfer or abandons the Equity Interest pledged or assigns the Equity Interest
pledged without the written consent of Pledgee; and
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| | 7.1.5 | The successor or custodian of Party C is capable of only partially perform or refuses to perform the payment obligations under the Business Cooperation Agreement.
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| | 7.2 | Upon notice or discovery of the occurrence of any circumstances or event that may lead to the aforementioned circumstances described in Section 7.1, Pledgor shall
immediately notify Pledgee in writing accordingly.
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| | 7.3 | Unless an Event of Default set forth in this Section 7.1 has been successfully resolved to Pledgees satisfaction within twenty (20) working days after
the Pledgee delivers a notice to the Pledgor requesting ratification of such Event of Default, Pledgee may issue a Notice of Default to Pledgor in writing at any time thereafter, demanding the Pledgor to immediately dispose of the Pledge in
accordance with the provisions of Article 8 of this Agreement.
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|8. | Exercise of Pledge
|-- | ------------------



| | 8.1 | Prior to the full payment of the consulting and service fees described in the Business Cooperation Agreement, without the Pledgees written consent, Pledgor shall
not assign the Pledge or the Equity Interest in Party C.
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| | 8.2 | Pledgee may issue a Notice of Default to Pledgor when exercising the Pledge.
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| | 8.3 | Subject to the provisions of Section 7.3, Pledgee may exercise the right to enforce the Pledge at the time when, or at any time after, the issuance of the Notice
of Default in accordance with Section 8.2. Once Pledgee elects to enforce the Pledge, Pledgor shall cease to be entitled to any rights or interests associated with the Equity Interest.
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| | 8.4 | In the event of default, Pledgee is entitled to dispose of the Equity Interest pledged in accordance with applicable PRC laws. Only to the extent permitted under
applicable PRC laws, Pledgee has no obligation to account to Pledgor for proceeds of disposition of the Equity Interest, and Pledgor hereby waives any rights it may have to demand any such accounting from Pledgee; Likewise, in such circumstance
Pledgor shall have no obligation to Pledgee for any deficiency remaining after such disposition of the Equity Interest pledged.
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| | 8.5 | When Pledgee disposes of the Pledge in accordance with this Agreement, Pledgor and Party C shall provide necessary assistance to enable Pledgee to enforce the Pledge in
accordance with this Agreement.
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|9. | Assignment
|-- | ----------



| | 9.1 | Without Pledgees prior written consent, Pledgor shall not have the right to assign or delegate its rights and obligations under this Agreement.
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| | 9.2 | This Agreement shall be binding on Pledgor and its successors and permitted assigns, and shall be valid with respect to Pledgee and each of its successors and assigns.
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| | 9.3 | At any time, Pledgee may assign any and all of its rights and obligations under the Business Cooperation Agreement to its designee(s) (natural/legal persons), in which
case the assigns shall have the rights and obligations of Pledgee under this Agreement, as if it were the original party to this Agreement. When the Pledgee assigns the rights and obligations under the Business Cooperation Agreement, upon
Pledgees request, Pledgor shall execute relevant agreements or other documents relating to such assignment.
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| | 9.4 | In the event of a change in Pledgee due to an assignment, Pledgor shall, at the request of Pledgee, execute a new pledge agreement with the new pledgee on the same
terms and conditions as this Agreement, and register for change of the same with the competent AIC.
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| | 9.5 | Pledgor shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by the Parties hereto or any of them, including the
Exclusive Option Agreement and the Power of Attorney granted to Pledgee, perform the obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. Any remaining rights of
Pledgor with respect to the Equity Interest pledged hereunder shall not be exercised by Pledgor except in accordance with the written instructions of Pledgee.
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|10. | Termination
|--- | -----------

Upon the
full payment of the consulting and service fees under the Business Cooperation Agreement and upon termination of Party Cs obligations under the Business Cooperation Agreement, this Agreement shall be terminated, and Pledgee shall then cancel
or terminate this Agreement as soon as reasonably practicable.



|11. | Handling Fees and Other Expenses
|--- | --------------------------------

All fees and out of pocket expenses relating to this Agreement, including but not limited to legal costs, costs of production, stamp tax and any other taxes and fees, shall be borne by Party C.



|12. | Confidentiality
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The
Parties acknowledge that the existence and the terms of this Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each
Party shall maintain confidentiality of all such confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information
that: (a) is or will be in the public domain (other than through the receiving Partys unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange,
or orders of the court or other government authorities; or (c) is required to be disclosed by any Party to its shareholders, investors, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such
shareholders, investors, legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the staff members or agencies hired by any
Party shall be deemed disclosure of such confidential information by such Party, which Party shall be held liable for breach of this Agreement. This Section shall survive the termination of this Agreement for any reason.



|13. | Governing Law and Resolution of Disputes
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| | 13.1 | The execution, effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder shall be governed by the
laws of China.
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| | 13.2 | In the event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly
negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either Partys request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute
to the China International Economic and Trade Arbitration Commission for arbitration, in accordance with its Arbitration Rules. The arbitration shall be conducted in Beijing, and the language used in arbitration shall be Chinese. The arbitration
award shall be final and binding on all Parties.
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| | 13.3 | Upon the occurrence of any disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the
matters under dispute, the Parties to this Agreement shall continue to exercise their respective rights under this Agreement and perform their respective obligations under this Agreement.
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|14. | Notices
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| | 17.1 | All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by registered mail, postage
prepaid, by a commercial courier service or by facsimile transmission to the address of such party set forth below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall be deemed to have been effectively
given shall be determined as follows:
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| | 17.2 | Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed effectively given on the date of delivery or refusal at
the address specified for notices.
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| | 17.3 | Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically generated
confirmation of transmission).
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| | 17.4 | For the purpose of notices, the addresses of the Parties are as follows:
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Party A: Beijing Bitauto Internet Information Company Ltd.

Address:

Attn:

Phone:

Facsimile:

Party B: Xiaodong Hu

Address:

Phone:

E-mail:

Party C: Beijing Easy Auto Media Co., Ltd.

Address:

Attn:

Phone:

Facsimile:



| | 17.5 | Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof.
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|15. | Severability
|--- | ------------

In the
event that one or several of the provisions of this Contract are found to be invalid, illegal or unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this
Contract shall not be affected or compromised in any respect. The Parties shall strive in good faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and
the intentions of the Parties, and the economic effect of such effective provisions shall be as close as possible to the economic effect of those invalid, illegal or unenforceable provisions.



|16. | Attachments
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The
attachments set forth herein shall be an integral part of this Agreement.



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|17. | Effectiveness
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| | 17.1 | Any amendments, changes and supplements to this Agreement shall be in writing and shall become effective upon completion of the governmental filing procedures (if
applicable) after the affixation of the signatures or seals of the Parties.
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| | 17.2 | This Agreement is written in Chinese and English in three copies. Pledgor, Pledgee and Party C shall hold one copy respectively. Each copy of this Agreement shall have
equal validity. In case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail.
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[The Remainder of this page is intentionally left blank]



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IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written.

Party A: Beijing Bitauto Internet Information Company Ltd.



|       |  |                                                       |  |  |  | 
|------ |  | ----------------------------------------------------- |  |  |  | 
|By:    |  | /s/ Beijing Bitauto Internet Information Company Ltd. |  |  |  | 
|Name:  |  |                                                       |  |  |  | 
|Title: |  |                                                       |  |  |  | 



|                     |  |                
|-------------------- |  | ---------------
|Party B: Xiaodong Hu
|                     | 
|By:                  |  | /s/ Xiaodong Hu

Party C: Beijing Easy Auto Media Co., Ltd.



|       |  |                                       |  |  |  | 
|------ |  | ------------------------------------- |  |  |  | 
|By:    |  | /s/ Beijing Easy Auto Media Co., Ltd. |  |  |  | 
|Name:  |  |                                       |  |  |  | 
|Title: |  |                                       |  |  |  | 



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Attachments:



|1. | Shareholders Register of Beijing Easy Auto Media Co., Ltd.;
|-- | ------------------------------------------------------------



|2. | The Capital Contribution Certificate for Beijing Easy Auto Media Co., Ltd.;
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|3. | Exclusive Business Cooperation Agreement;
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|4. | Equity Interest Pledge Contract used for registration with the AIC
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Schedule A

The following schedule sets forth all other similar agreements among Beijing Bitauto Internet Information Company Limited, Beijing Easy
Auto Media Company Limited and the shareholders of Beijing Easy Auto Media Company Limited and the material differences between such agreements and this exhibit.



|             |  |                                                                                          
|------------ |  | -----------------------------------------------------------------------------------------
|Party B      |  | Equity Interest Ownership                                                                
|             | 
|Guang Chen   |  | Guang Chen holds 16% of the equity interest in Beijing Easy Auto Media Company Limited.  
|             | 
|Jinsong Zhu  |  | Jinsong Zhu holds 16% of the equity interest in Beijing Easy Auto Media Company Limited. 
|             | 
|Shengde Wang |  | Shengde Wang holds 16% of the equity interest in Beijing Easy Auto Media Company Limited.
|             | 
|Rong Xiao    |  | Rong Xiao holds 16% of the equity interest in Beijing Easy Auto Media Company Limited.   
|             | 
|Aiping Xu    |  | Aiping Xu holds 16% of the equity interest in Beijing Easy Auto Media Company Limited.   
|             | 
|Xiangyu Chen |  | Xiangyu Chen holds 6% of the equity interest in Beijing Easy Auto Media Company Limited. 
|             | 
|Jun Xia      |  | Jun Xia holds 6% of the equity interest in Beijing Easy Auto Media Company Limited.      



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