Exhibit 4.9

Loan Agreement*

This Loan Agreement (this Agreement) is made and entered into by and between the Parties below as of the 31st day of March 2009, in Beijing, China:



| | (1) | Beijing Bitauto Internet Information Company (Lender), a Wholly Foreign Owned Enterprise, organized and existing under the laws of the Peoples
Republic of China (PRC or China), with its address at Beijing New Century Hotel Office Building 6 Flr, No. 6 Beijing Capital Stadium Road South, Haidian District, Beijing, P.R. China 100044;
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| | (2) | Li Bin (Borrower), a citizen of the Peoples Republic of China (China) with Chinese Identification Card
No.:                    .
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Each of the Lender and the Borrower shall be hereinafter referred to as a Party respectively, and as the Parties collectively.

Whereas:



| | 1. | Borrower holds 80% of equity interests (Borrower Equity Interest) in Beijing Bitauto Information Technology Company Limited (Borrower Company),
which is a limited company duly registered in Beijing, China with its registered capital of RMB 10,000,000;
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| | 2. | Lender intends to provide Borrower with a loan to be used for the purposes set forth under this Agreement.
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After friendly consultation, the Parties agree as follows:



|1. | Loan
|-- | ----



| | 1.1 | In accordance with the terms and conditions of this Agreement, Lender agrees to provide an interest-free loan in the amount of RMB 7,200,000 (the Loan) to
Borrower. The term of the Loan shall be 10 years from the date of this Agreement, which may be extended upon mutual written consent of the Parties. During the term of the Loan or the extended term of the Loan, Borrower shall immediately repay the
full amount of the Loan in the event any one or more of the following circumstances occur:
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| | 1.1.1 | 30 days elapse after Borrower receives a written notice from Lender requesting repayment of the Loan;
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| | 1.1.2 | Borrowers death, lack or limitation of civil capacity;
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| | 1.1.3 | Borrower ceases (for any reason) to be an employee of Lender, Borrower Company or their affiliates;
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|* | Form agreement was filed on October 29, 2010 as Exhibit 10.8 to the registration statement on Form F-1, as amended (File No. 333- 170238). This exhibit is filed to
submit the executed version of this agreement and a schedule showing the material differences between this exhibit and other similar agreements.
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| | 1.1.4 | Borrower engages in criminal act or is involved in criminal activities;
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| | 1.1.5 | Any third party filed a claim against Borrower that exceeds RMB 100,000; or
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| | 1.1.6 | According to the applicable laws of China, foreign investors are permitted to invest in the e-commerce and Internet content provision business and/or other business
approved by Lender in China with a controlling stake or in the form of wholly-foreign-owned enterprises, the relevant competent authorities of China begin to approve such investments, and Lender exercises the exclusive option under the Exclusive
Option Agreement (the Exclusive Option Agreement) described in this Agreement.
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| | 1.2 | Lender agrees to remit the total amount of the Loan to the account designated by Borrower within 20 days after receiving a written notification from the Borrower
regarding the same, provided that all the conditions precedent in Section 2 are fulfilled. Borrower shall provide Lender with a written receipt for the Loan upon receiving the Loan. The Loan provided by Lender under this Agreement shall inure
to Borrowers benefit only and not to Borrowers successors or assigns.
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| | 1.3 | Borrower agrees to accept the aforementioned Loan provided by Lender, and hereby agrees and warrants using the Loan to provide capital for Borrower Company to develop
the business of Borrower Company. Without Lenders prior written consent, Borrower shall not use the Loan for any purpose other than as set forth herein.
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| | 1.4 | Lender and Borrower hereby agree and acknowledge that Borrowers method of repayment shall be at the sole discretion of Lender, and may at Lenders option
take the form of Borrowers transferring the Borrower Equity Interest in whole to Lender or Lenders designated persons (legal or natural persons) pursuant to the Lenders exercise of its right to acquire the Borrower Equity Interest
under the Exclusive Option Agreement.
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| | 1.5 | Lender and Borrower hereby agree and acknowledge that any proceeds from the transfer of the Borrower Equity Interest (to the extent permissible) shall be used to repay
the Loan to Lender, in accordance with this Agreement and in the manner designated by Lender.
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| | 1.6 | Lender and Borrower hereby agree and acknowledge that to the extent permitted by applicable laws, Lender shall have the right but not the obligation to purchase or
designate other persons (legal or natural persons) to purchase Borrower Equity Interest in part or in whole at any time, at the price stipulated in the Exclusive Option Agreement.
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| | 1.7 | Borrower also undertakes to execute an irrevocable Power of Attorney (the Power of Attorney), which authorizes Lender or a legal or natural person
designated by Lender to exercise all of Borrowers rights as a shareholder of Borrower Company.
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|2. | Conditions Precedent
|-- | --------------------

The obligation of Lender to provide the Loan to Borrower contemplated in Section 1.1 shall be subject to the satisfaction of the following conditions, unless waived in writing by Lender.



| | 2.1 | Lender receives the written notification for drawdown under the Loan sent by Borrower according to Section 1.2.
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| | 2.2 | Borrower Company and Lender or other person (legal or natural person) designated by Lender have officially executed an Exclusive Business Cooperation Agreement
(Exclusive Business Cooperation Agreement), under which Lender or other person designated by Lender, as an exclusive service provider, will provide Borrower Company with technical service and business consulting service.
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| | 2.3 | Borrower, Borrower Company and Lender or other person (legal or natural person) designated by Lender have executed a Share Pledge Agreement (Share Pledge
Agreement), the contents of which have been confirmed, and according to the Share Pledge Agreement, Borrower agrees to pledge Borrower Equity Interest to Lender or other person designated by Lender.
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| | 2.4 | Borrower, Lender and Borrower Company have officially executed an Exclusive Option Agreement, the contents of which have been confirmed, and under which Borrower shall
irrevocably grant Lender an exclusive option to purchase all of the Borrower Equity Interest.
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| | 2.5 | Borrower has executed an irrevocable Power of Attorney (Power of Attorney), which authorizes Lender or other person (legal or natural person) designated by
Lender to exercise all of Borrowers rights as a shareholder in Borrower Company.
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| | 2.6 | The aforementioned Share Pledge Agreement, Power of Attorney, Exclusive Option Agreement and Exclusive Business Cooperation Agreement have been entered into before or
on the date of execution of this Agreement and shall have full legal validity without any default or encumbrance related to these agreements or contracts, and all the related filing procedures, approvals, authorization, registrations and government
procedures have been completed (as applicable).
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| | 2.7 | All the representations and warranties by Borrower in Section 3.2 are true, complete, correct and not misleading.
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| | 2.8 | Borrower has not violated the covenants in Section 4 of this Agreement, and no event which may affect Borrowers performance of its obligations under this
Agreement has occurred or is expected to occur.
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|3. | Representations and Warranties
|-- | ------------------------------



| | 3.1 | Between the date of this Agreement and the date of termination of this Agreement, Lender hereby makes the following representations and warranties to Borrower:
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| | 3.1.1 | Lender is a corporation duly organized and legally existing in accordance with the laws of China;
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| | 3.1.2 | Lender has the legal capacity to execute and perform this Agreement. The execution and performance by Lender of this Agreement is consistent with Lenders scope of
business and the provisions of Lenders corporate bylaws and other organizational documents, and Lender has obtained all necessary and proper approvals and authorizations for the execution and performance of this Agreement; and
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| | 3.1.3 | This Agreement constitutes Lenders legal, valid and binding obligations enforceable in accordance with its terms.
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| | 3.2 | Between the date of this Agreement and the date of termination of this Agreement, Borrower hereby makes the following representations and warranties:
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| | 3.2.1 | Borrower has the legal capacity to execute and perform this Agreement. Borrower has obtained all necessary and proper approvals and authorizations for the execution and
performance of this Agreement;
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| | 3.2.2 | This Agreement constitutes Borrowers legal, valid and binding obligations enforceable in accordance with its terms; and
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| | 3.2.3 | There are no disputes, litigations, arbitrations, administrative proceedings or any other legal proceedings relating to Borrower, nor are there any potential disputes,
litigations, arbitrations, administrative proceedings or any other legal proceedings relating to Borrower.
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|4. | Borrowers Covenants
|-- | --------------------



| | 4.1 | As and when he becomes, and for so long as he remains a shareholder of Borrower Company, Borrower covenants irrevocably that during the term of this Agreement, Borrower
shall cause Borrower Company:
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| | 4.1.1 | to strictly abide by the provisions of the Exclusive Option Agreement and the Exclusive Business Cooperation Agreement, and to refrain from any action/omission that may
affect the effectiveness and enforceability of the Exclusive Option Agreement and the Exclusive Business Cooperation Agreement;
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| | 4.1.2 | at the request of Lender (or a party designated by Lender), to execute contracts/agreements on business cooperation with Lender (or a party designated by Lender), and
to strictly abide by such contracts/agreements;
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| | 4.1.3 | to provide Lender with all of the information on Borrower Companys business operations and financial condition at Lenders request;
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| | 4.1.4 | to immediately notify Lender of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings relating to Borrower Companys
assets, business or income;
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| | 4.1.5 | at the request of Lender, to appoint any persons designated by Lender as directors of Borrower Company;
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| | 4.2 | Borrower covenants that during the term of this Agreement, he shall:
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| | 4.2.1 | endeavor to keep Borrower Company to engage in its current e-commerce and internet content provision businesses;
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| | 4.2.2 | abide by the provisions of this Agreement, the Power of Attorney, the Share Pledge Agreement and the Exclusive Option Agreement, perform his obligations under this
Agreement, the Power of Attorney, the Share Pledge Agreement and the Exclusive Option Agreement, and refrain from any action/omission that may affect the effectiveness and enforceability of this Agreement, the Power of Attorney, the Share Pledge
Agreement and the Exclusive Option Agreement;
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| | 4.2.3 | not sell, transfer, mortgage or dispose of in any other manner the legal or beneficial interest in Borrower Equity Interest, or allow the encumbrance thereon of any
security interest or the encumbrance, except in accordance with the Share Pledge Agreement;
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| | 4.2.4 | cause any shareholders meeting and/or the board of directors of Borrower Company not to approve the sale, transfer, mortgage or disposition in any other manner of
any legal or beneficial interest in Borrower Equity Interest, or allow the encumbrance thereon of any security interest, except to Lender or Lenders designated person;
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| | 4.2.5 | cause any shareholders meeting and/or the board of directors of the Borrower Company not to approve the merger or consolidation of Borrower Company with any
person, or its acquisition of or investment in any person, without the prior written consent of Lender;
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| | 4.2.6 | immediately notify Lender of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings relating to Borrower Equity Interest;
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| | 4.2.7 | to the extent necessary to maintain his ownership of the Borrower Equity Interest, execute all necessary or appropriate documents, take all necessary or appropriate
actions and file all necessary or appropriate complaints or raise necessary and appropriate defense against all claims;
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| | 4.2.8 | without the prior written consent of Lender, refrain from any action / omission that may have a material impact on the assets, business and liabilities of Borrower
Company;
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| | 4.2.9 | appoint any designee of Lender as director of Borrower Company, at the request of Lender;
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| | 4.2.10 | to the extent permitted by the laws of China, at the request of Lender at any time, promptly and unconditionally transfer all of Borrower Equity Interest to Lender or
Lenders designated representative(s) at any time, and cause the other shareholders of Borrower Company to waive their right of first refusal with respect to the share transfer described in this Section;
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| | 4.2.11 | to the extent permitted by the laws of China, at the request of Lender at any time, cause the other shareholders of Borrower Company to promptly and unconditionally
transfer all of their equity interests to Lender or Lenders designated representative(s) at any time, and Borrower hereby waives his right of first refusal (if any) with respect to the share transfer described in this Section;
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| | 4.2.12 | in the event that Lender purchases Borrower Equity Interest from Borrower in accordance with the provisions of the Exclusive Option Agreement, use such purchase price
obtained thereby to repay the Loan to Lender; and
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| | 4.2.13 | without the prior written consent of Lender, not to cause Borrower Company to supplement, change, or amend its articles of association in any manner, increase or
decreases its registered capital or change its share capital structure in any manner.
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|5. | Liability for Default
|-- | ---------------------



| | 5.1 | In the event either Party breaches this Agreement or otherwise causes the non-performance of this Agreement in part or in whole, the Party shall be liable for such
breach and shall compensate all damages (including litigation and attorneys fees) resulting therefrom. In the event that both Parties breach this Agreement, each Party shall be liable for its respective breach.
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| | 5.2 | In the event that Borrower fails to perform the repayment obligations set forth in this Agreement, Borrower shall pay overdue interest of 0.01% per day for the
outstanding payment, until the day Borrower repays the full principal of the Loan, overdue interests and other payable amounts.
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|6. | Notices
|-- | -------



| | 6.1 | All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by registered mail, postage
prepaid, by a commercial courier service or by facsimile transmission to the address of such Party set forth below. A confirmation copy of each notice shall also be sent by email. The dates on which notices shall be deemed to have been effectively
given shall be determined as follows:
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| | 6.1.1 | Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed effectively given on the date of delivery.
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| | 6.1.2 | Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically generated
confirmation of transmission).
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| | 6.2 | For the purpose of notices, the addresses of the Parties are as follows:
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|           |  |                                                                                                                                            
|---------- |  | -------------------------------------------------------------------------------------------------------------------------------------------
|Lender:    |  | Beijing Bitauto Internet Information Company                                                                                               
|Address:   |  | Beijing New Century Hotel Office Building 6 Flr, No. 6 Beijing Capital Stadium Road South, Haidian District, Beijing, P.R. China 100044    
|Attn:      |  | Ye Jing/Li Bin                                                                                                                             
|Phone:     |  | 6849 2345                                                                                                                                  
|Facsimile: |  | 6849 2726                                                                                                                                  
|           | 
|Party B:   |  | Li Bin                                                                                                                                     
|Address:   |  | Beijing New Century Hotel Office Building 6th Floor, No. 6 Beijing Capital Stadium Road South, Haidian District, Beijing, P.R. China 100044
|Phone:     |  |                                                                                                                                            



| | 6.3 | Any Party may at any time change its address for notices by a notice delivered to the other Party in accordance with the terms hereof.
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|7. | Confidentiality
|-- | ---------------

The Parties acknowledge that any oral or written information exchanged among them with respect to this Agreement is confidential information. The Parties shall maintain the confidentiality of all such
information, and without the written consent of other Party, either Party shall not disclose any relevant information to any third party, except in the following circumstances: (a) such information is or will be in the public domain (provided
that this is not the result of a public disclosure by the receiving party); (b) information disclosed as required by applicable laws or rules or regulations of any stock exchange; or (c) information required to be disclosed by any Party to
its legal counsel or financial advisor regarding the transaction contemplated hereunder, and such legal counsel or financial advisor are also bound by confidentiality duties similar to the duties in this section. Disclosure of any confidential
information by the staff members or agency hired by any Party shall be deemed disclosure of such confidential information by such Party, which Party shall be held liable for breach of this Agreement. This section shall survive the termination of
this Agreement for any reason.



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|8. | Governing Law and Resolution of Disputes
|-- | ----------------------------------------



| | 8.1 | The execution, effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes shall be governed by the laws of
China.
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| | 8.2 | In the event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly
negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either Partys request to the other Party for resolution of the dispute through negotiations, either Party may submit the relevant
dispute to the China International Economic and Trade Arbitration Commission for arbitration, in accordance with its then effective arbitration rules. The arbitration shall be conducted in Beijing, and the language used in arbitration shall be
Chinese. The arbitration award shall be final and binding on all Parties.
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| | 8.3 | Upon the occurrence of any disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the
matters under dispute, the Parties to this Agreement shall continue to exercise their respective rights under this Agreement and perform their respective obligations under this Agreement.
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|9. | Miscellaneous
|-- | -------------



| | 9.1 | This Agreement shall become effective on the date thereof, and shall expire upon the date of full performance by the Parties of their respective obligations under this
Agreement.
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| | 9.2 | This Agreement shall be written in both Chinese and English language in two copies, each Party having one copy with equal legal validity. In case there is any conflict
between the Chinese version and the English version, the Chinese version shall prevail.
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| | 9.3 | This Agreement may be amended or supplemented through written agreement by and between Lender and Borrower. Such written amendment agreement and/or supplementary
agreement executed by and between Lender and Borrower are an integral part of this Agreement, and shall have the same legal validity as this Agreement.
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| | 9.4 | In the event that one or several of the provisions of this Agreement are found to be invalid, illegal or unenforceable in any aspect in accordance with any laws or
regulations, the validity, legality or enforceability of the remaining provisions of this Agreement shall not be affected or compromised in any respect. The Parties shall strive in good faith to replace such invalid, illegal or unenforceable
provisions with effective provisions that accomplish to the greatest extent permitted by law the intentions of the Parties, and the economic effect of such effective provisions shall be as close as possible to the economic effect of those invalid,
illegal or unenforceable provisions.
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| | 9.5 | The attachments (if any) to this Agreement shall be an integral part of this Agreement and shall have the same legal validity as this Agreement.
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IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Loan Agreement as of the date first above written.



|        |  |                                                             
|------- |  | ------------------------------------------------------------
|Lender: |  | Beijing Bitauto Internet Information Company [company stamp]
|        | 
|By:     |  | /s/ Li Bin                                                  
|Name:   |  | Li Bin                                                      
|Title:  |  | Legal Representative                                        

[Signature Page to Loan Agreement  Bitauto IT]



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|          |  |           
|--------- |  | ----------
|Borrower: |  | Li Bin    
|By:       |  | /s/ Li Bin

[Signature Page to Loan Agreement  Bitauto IT]



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Schedule A

The following schedule sets forth all other similar agreements between Beijing Bitauto Internet Information Company and the shareholders
of certain special purpose entities and the material differences between such other agreements and this exhibit.



|                                                       |  |                                                                           |  |                                                                                                     |  |             
|------------------------------------------------------ |  | ------------------------------------------------------------------------- |  | --------------------------------------------------------------------------------------------------- |  | ------------
|SPE                                                    |  | Executing Parties                                                         |  | Equity Interest Ownership in the SPEs                                                               |  | Amount      
|Beijing Bitauto Information Technology Company Limited |  | Party A: Beijing Bitauto
Internet Information Company  Party B: Qu Weihai |  | Party B holds 20% of the equity interest in Beijing Bitauto Information Technology Company Limited. |  | RMB1,800,000
|                                                       |  |                                                                           | 
|Beijing C&I Advertising
Company Limited                |  | Party A: Beijing Bitauto
Internet Information Company  Party B: Li Bin    |  | Party B holds 80% of the equity interest in Beijing C&I Advertising Company Limited.                |  | RMB7,600,000
|                                                       |  |                                                                           | 
|Beijing C&I Advertising
Company Limited                |  | Party A: Beijing Bitauto
Internet Information Company  Party B: Qu Weihai |  | Party B holds 20% of the equity interest in Beijing C&I Advertising Company Limited.                |  | RMB1,900,000