**Exhibit
        31.1**
 
 **Certification
        Pursuant to Section 13a-14 of the Securities Exchange Act of 1934 of Tony
        Philipp (UpSNAP Chairman of the Board and Chief Executive Officer)**
 
 I,
        Tony
        Philipp, certify that:
 
 1.  I
        have
        reviewed this report on Form 10-QSB for the Quarter ended December 31, 2006
        of
        UpSNAP, Inc. (“registrant”);
 
 2.  Based
        on
        my knowledge, the report does not contain any untrue statement of a material
        fact or omit to state a material fact necessary to make the statements made,
        in
        light of the circumstances under which such statements were made, not misleading
        with respect to the period covered by this report;
 
 3.  Based
        on
        my knowledge, the financial statements, and other financial information included
        in this report, fairly present in all material respects the financial condition,
        results of operations and cash flows of the registrant as of, and for, the
        periods presented in this report;
 
 4.  The
        registrant's other certifying officers and I are responsible for establishing
        and maintaining disclosure controls and procedures (as defined in Exchange
        Act
        Rules 13a-15(e) and 15d-15(e)) for the registrant and have:
 
 a)  Designed
        such disclosure controls and procedures, or caused such disclosure controls
        and
        procedures to be designed under our supervision, to ensure that material
        information relating to the registrant, including its consolidated subsidiaries,
        is made known to us by others within those entities, particularly during
        the
        period in which this report is being prepared;
 
 b)  Evaluated
        the effectiveness of the registrant's disclosure controls and procedures
        and
        presented in this report our conclusions about the effectiveness of the
        disclosure controls and procedures, as of the end of the period covered by
        this
        report based on such evaluation; and
 
 c)  Disclosed
        in this report any change in the registrant’s internal control over financial
        reporting that occurred during the registrant’s most recent fiscal quarter (the
        registrant’s fourth fiscal quarter in the case of an annual report) that has
        materially affected, or is reasonably likely to materially affect, the
        registrant’s internal control over financial reporting; and
 
 5.  The
        registrant's other certifying officers and I have disclosed, based on our
        most
        recent evaluation, to the registrant's auditors:
 
 a)  All
        significant deficiencies and material weaknesses in the design or operation
        of
        internal controls which are reasonably likely to adversely affect the
        registrant’s ability to record, process, summarize and report financial
        information (all of which do not apply); and
 
 b)  Any
        fraud, whether or not material, that involves management or other employees
        who
        have a significant role in the registrant's internal controls (all of which
        do
        not apply).
 
 Date:
        February 14, 2007
 
 
 /s/
        Tony Philipp
 Tony
        Philipp
 Chairman
        of the Board and Chief Executive Officer
 (Principal
        Executive Officer)