OEPARTMEMT OF 

:1ANSP0RW10N 

• OCKET OPERATIONS 

AirCh Multi-Aerd Inc. 

d/b/a 

Air Choice One 

Proposal to Provide Essential Air Service at 

Muscle Shoals/Florence/Sheffield/Tuscumbia, Alabama 

Docket DOT-OST-2000-7856 

Direct Inquiries Regarding this Proposal to: 

Shane Storz, CEO 

Air Choice One Airlines 

12300 Old Tesson Road, Suite 200 f, Saint Louis, MO 63123 

Phone; (366) 435-9847 Fax: (314} 843-8527 E-mail: shane(fi)3irchoiceone.com 
DEPARTMENT OF 

rnANSPORTAflON 

'•JCKE T OPERATIONS 

201! CCT 1 1 A S: 3U 

Air Choice One is aware of the many challenges facing the Muscle Shoals/Florence/ 

Sheffield/Tuscumbia (Muscle Shoals), Alabama communities. We understand the efforts 

of a dedicated air carrier are critical to having scheduled airline service in the future. Air 

Choice One is that air carrier and we believe the strategy outlined in our proposal will 

support and complement airport development efforts. We have proven our strategy 

works with other EAS communities and we are committed to delivering these same 

results for Muscle Shoals. Our proposal will give the best access to the national 

transportation system for the community at reasonable prices and may be considered as 

an individual offering. 

Our proposal allocates substantial resources to support marketing efforts. Our 

achievements in our other EAS markets demonstrate that our marketing strategies are 

successful. Through on-site community outreach, community-specific advertising, 

consistent flight schedules, and outstanding customer service we will quickly build 

consumer recognition in the community ensuring retention of current passenger 

momentum while also working to increase demand. 

We commit to providing you with outstanding service and will continue working with you 

throughout our term to provide the next level of air service that will bring us all success. 

IQ/.i 2/2011 
^ 

Air Choice One 

Air Choice One will team with your local airport to raise awareness about your 

communities' air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES 

• Provide Ground Handling 

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreennents 

• Provide Telephone and Internet Service 

• Educate the Community about the EAS Program and Air Choice One's Service 

• Draft and Distribute Press Releases 

• Community Involvement 

• Participate in TV and Radio Coverage 

• Distribute Information Pertaining to Air Choice One at Local Business Events 

• High Visibility Presence on City Website(s) and Electronic Signage 

10/i2/2011 
Air Choice One 

-ses^«%.;'ii 

ikl^l^ 

Air Choice One will team with your chosen destination airport to promote tourism opportunities and 

encourage air travel to your community, again, increasing enplanements. 

• ATLANTA-HARTSFIELD INTERNATIONAL AIRPORT (ATL) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady Increase in Ridership 

• Market Vacation Packages to ATL and Beyond and to Local Coinmunities From ATL 

• Air Ctioice One will Operate from Concourse E 

• NASHVILLE INTERNATIONAL AIRPORT (BNA) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady Increase in Ridership 

• Market Vacation Packages to BNA and Beyond and to Local Communities From BNA 

• Air Choice One will Operate from Concourse C 

• Air Choice One Flights will be Serviced by American Airlines 

• MEMPHIS INTERNATIONAL AIRPORT (MEM) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady Increase in Ridership 

• Market Vacation Packages to MEM and Beyond and to Local Communities From MEM 

• Air Choice One will Operate from Concourse C 

• Air Choice One Flights will be Serviced by US Airways Handling 

1O/J2/2011 
Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest 

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY 

• Routine On-Site Sales Visits 

• Chamber of Commerce Participation and Membership 

• Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business incentive Programs 

• Travel Agent Discounts 

• Business to Business Communication 

• Attendance at Public Events 

• WE KEEP YOU INFORMED 

• Monthly Airport Board Updates ,^f"^^-r^«.'*'.._;' 

10/J2/2011 
*S:..V<C. 

i«?"-i:.~' 

Air Choice One 

m::':M^m 

Air Choice One reinvests in our served communities. 

• TRADITIONAL MEDIA 

• Radio-Talk Shows/Commercials 

• TV Commercials and Event Coverage 

• Print-New/spaper/Magazines 

•Billboards 

• Web Based 

- E-Blasts- Constant Contact 

- Monthly E-iVlail Promotions 

- City Representation on Our Website 

• SOCIAL MEDIA 

• Twitter, Facebook, Linked In 

• INTERACTIVE MEDIA 

• Contests 

• You TubeA/ideos 

• EVENTS AND SPONSORSHIPS 

• Local Charitable Support - March of Dimes, Make-A-Wish Foundation, Red Cross, etc. 

• Business/Community Support - Golf Tournaments, Business Luncheons, Air Shows, etc. 

• COMMUNITY TICKET OFFICE 

'-W', ''f^r. '^»r'y*-.-y 

10/!2/2011 
Air Choice One 

Airline Completion Ratios 

105 

C 

o 

100 

95 

^ 90 

Q. 

E 

o 

u 

85 

80 

75 -

Works Cited: T-lOO Segment 

Repof t DOT 2010 Calendar Year 

Am. Gr. Lakes Sea Port Air 

Eagle Choice 

Airline 

• CONSISTENT SERVICE IS KEY 

• Proven Success in Other EAS Markets 

• Builds Passenger Confidence in Carrier 

• Dedicated Aircraft for your Airport 

- 102% Flight Completion Ratio as 

Reported by DOT YR 2010 

- Spare Aircraft Availability 

•AIR CHOICE ONE'S REVENUE INCREASED 

BY OVER 20% YE 2010 VS. 2009 

10/12/2011 
Air Choice One 

VISIBILITY 

• Global Distribution Systems 

-Sabre, Apollo, Worldspan, 

Travelport, Amadeus, etc. 

• Consumer Sites 

-Expedia, Travelocity, Priceline, 

Orbitz, etc. 

• Web based booking 

-www.aircholceone.com 

• Call Center 

-Open 7 Days a Week 

CONNECTIVITY 

• United Airlines Agreement 

• Additional Legacy Agreements Pending 

igfll>i ' hntis f-.'tmui ur s jt,'K>uliOi pxlugis ^ 'c/lAsu4.' ><>?*:^ aliiicti«i31.- pnciin^.&l i 

Departing flight (ram Burlington. lA (BRL) to New York City, NY (LGA) 

Wed, Jul 20, 2011 - Viii , Jiil 27. 2011 h i 1 Adili 

S296 

Tclal ;325 , 'y,i \ Sj25 

• ~ij>i»«.i"_.i._»p •iiliiu..»ij(iii p I I 

S330 

• I'.'UJi - r 

Step 1: Select a Departing Flight From St louis, MO to Burlington, lA 

10/J2/2011 

LouutFinSutruniiV 

[ - AiChtteOsE 550 

• ^••.•iMii^iniiai |K,Mwi|j **yj^''"3—^^'jjyT^;*' 
Air Choice One 

Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things Into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE 

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport 

• On-Going Affordable Fares = Full 

Planes! 

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

10/;:/2011 

Air Choice One Ridership Grov»/th 

EAS Markets 2010-2011* 

° 9-0. = ^ = *"6z Q 

112010 

3 201 1 Month of Service 

•Numbers Reflect O & D 
Air Choice One 

mewmsmmMm 

HARTSFIELD-JACKSON ATLANTA'S ENDLESS LIST OF CARRIERS AND CONNEaiONS 

WILL INCREASE PASSENGER ENPLANEMENTS! 

Hartsfieid Atlanta International Airport (ATL) 

Air Choice One 

n 

NofOi TermlnaJ 

In In 

o 

South Terminal 3 

3 

8 n 8 

a 

o 

Hi 

Concourse E Gate E37 

• Air Choice One will Operate from Concourse E, Gate E37 

• More than ISO U.S. Destinations and 80 International 

Destinations in SO Countries 

• On Average, More than 2,600 Arrivals and Departures 

Daily 

• Averages More than 240,000 Passengers a Day 

10/12/2011 
Air Choice One 

AIR CHOICE ONE HAS SECURED ON-SITE OPERATIONAL AREAS AT NASHVILLE 

INTERNATIONAL AIRPORT- KEY TO SELLING MORE TICKETS! 

•:-.^'-.r^si Concourse C Gate CI 3 

• Air Choice One will Operate from Gate C13 

• 380 Daily Flights to 70 Markets as of June, 2011 

• Serving More than 10 Million Passengers Per Year 

lO/J2/2011 
Air Choice One 

-li-,aUJ3EE: 

AIR CHOICE ONE WILL BUILD ON MEMPHIS INTERNATIONAL'S MOMENTUM! 

Memphis International Airport (MEM) 

Concourse A 

Parhfftg;; ": 

Garage 

Terminals 

Concourse C 

Concourse C Gate 

C8 

• Air Choice One will Operate from Concourse C, 

Gate C8 

• 4S2 Average Aircraft Operations Daily (2010) 

• Averaging Over 13,000 Passengers Daily (2010) 

• Air Choice One Flights will be handled by US Air 

Handling 

10/12/2011 
OPTION 1, 2 YEAR SERVICE - ATL SERVICE 

CESSNA GRAND CARAVAN 

Muscle Shoals, Alabama - Hartsfleld-Jackson Atlanta International Airport 

Cessna Grand Caravan 36 Round Trips Per Week 

OPTION 2, 2 YEAR SERVICE - BNA SERVICE 

CESSNA GRAND CARAVAN 

Muscle Shoals, Alabama - Nashville International Airport 

Cessna Grand Caravan 36 Round Trips Per Week 

OPTION 3, 2 YEAR SERVICE - MEM SERVICE 

CESSNA GRAND CARAVAN 

Muscle Shoals, Alabama - Memphis International Airport 

Cessna Grand Caravan 36 Round Trips Per Week 

10/12/2011 
Muscle Shoals, Alabama - Hartsfleld-Jackson Atlanta International Airport - Caravan 

Operation Revenues 

MSL-ATL Revenues $ 1,464,050 

Other Revenues 7,320 

Total Operating Revenues $ 1,471,370 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

!0/.i 2/2011 

$ 542,682 

1,174,364 

846,584 

435.000 

$2,998,630 

854.323 

$3,912,953 

$2,441,583 

195.648 

$2,637,231 

$160 

$718 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

Revenue Passenger Miles: 

Available Seat Miles: 

16,450 

$89.00 

3,679 

4,341 

. -3,240,650 

• 6,505,350 

Representative Schedule 

Departure 

MSL@5:00AMCT 

ATL @ 7:45 AM ET 

MSL @ 8:45 AM CT 

ATL @ 11:30 AM ET 

MSL (5)12:30 PM CT 

ATL @ 3:15 PM ET 

ATL @ 1:15 PMET 

MSL @ 4:00 PM a 

MSL @ 4:15 PMCT 

ATL @ 7:00 PM ET 

ATL @ 5:20 PM ET 

MSL @ 5:50 PMCT 

Arrival 

ATL@7:15AMET 

MSL @ 8:00 AM CT 

ATL(S) 11:00 AM ET 

MSL @ 11:45 AM CT 

ATL @ 2:45 PMET 

MSL @ 3:30 PMCT 

MSL@ 1:30 PMCT 

ATL @ 6:15 PMET 

ATL (3 6:30 PM ET 

MSL @ 7:15 PMCT 

MSL (S) 5:35 PMCT 

ATL @ 8:05 PM ET 
Air Choice One 

Muscle Shoals, Alabama - Nashville International Airport- Caravan 

Operation Revenues 

MSL-BNA Revenues $ 752,250 

Other Revenues 3.762 

Total Operating Revenues $ 756,012 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

10/12/2011 

$ 317,883 

709,806 

635,766 

435.000 

$2,098,455 

mm 

754.860 

$2,913,315 

$2,157,303 

145.666 

$2,302,969 

$181 

$626 

# Passengers: 12,750 

Average Fare: $59.00 

Departures: 3,679 

Block Hours: 2,649 

Revenue Passenger Miles: 1,377,000 

Available Seat Miles: 3,566,385 

Representative Schedule 

Departure 

MSL @ 5:30 AM CT 

BNA (S) 6:40 AM CT 

MSL (S) 8:05 AM CT 

BNA @ 9:15 AM CT 

MSL @ 10:40 PMCT 

BNA @ 11:50 AM CT 

MSL@ 1:30 PMCT 

BNA @ 2:40 PMCT 

MSL (S) 4:05 PM CT 

BNA @ 5:25 PMCT 

MSL @ 6:40 PMCT 

BNA @ 7:50 PMCT 

Arrival 

BNA (S) 6:10 AM CT 

MSL @ 7:20 AM CT 

BNA (S) 8:45 AM CT 

MSL @ 9:55 AM CT 

BNA @ 1120 AM CT 

MSL @ 12:30 PMCT 

BNA @ 2:10 PMCT 

MSL (S) 3:20 PM CT 

BNA (5)4:45 PM CT 

MSL @ 6:05 PM CT 

BNA (5) 7:20 PM CT 

MSL (5) 8:30 PM CT 
Air Choice One 

iMusdeShbal^^^^^ 

Muscle Shoals, Alabama - Memphis 

Operation Revenues 

MSL-MEM Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations .... 

Fuel and Oil 

Maintenance 

Aircraft Leases • 

Total Direct 

•|.iviarketingr J •::\ *\ •'•:;;: •*-;:; v-^:;> 

Indirect 

Total Operating Expenses 

$ 931,500 

4,657 

$ 936,157 

$ 377,118 

822,871 

618,474 

435.000 

$2,253,463 

• ; - ^:':6o;ooo'£| 

896,632 

$3,210,095 

iv;x;^^A: •:- :.s^^ptiona:-l23feal?Sefn/iGei^ :-^ v;^/^^ 

^^36t^tallmouhdjrrlps•'Per^VVeek=^Based^bm98%,GOmpletibn^^ 

International Airport - Caravan 

operating Loss 

Profit Element (5% total Oper. Exp. 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

10/12/2011 

$2,273,938 

160,504 

$2,434,442 

$180 

$662 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

13,500 

$69.00 

3,679 

3,017 

Revenue Passenger Miles: 1,836,000 

Available Seat Miles: 3,992,003 

Representative Schedule 

Departure 

MSL @ 5:30 AM CT 

MEM (© 6:40 AM CT 

MSL (5) 8:15 AM CT 

MEM @ 9:35 AM CT 

MSL @ 11:00 AM CT 

MEM @ 12:10 PMCT 

MSL @ 2:00 PM CT 

MEM (5) 3:10 PMCT 

MSL (3 4:40 PMCT 

MEM (5) 6:10 PMCT 

MSL (5) 7:25 PM CT 

MEM (5) 8:35 PM CT 

Arrival 

MEM@6:10AMCT 

MSL @ 7:20 AM CT 

MEM (5) 8:55 AM CT 

MSL @ 10:15 AM CT 

MEM @ 11:40 AM CT 

MSL (5) 12:50 PMCT 

MEM(S) 2:40 PMCT 

MSL @ 3:50 PM CT 

MEM @ 5:20 PMCT 

MSL @ 6:50 PMCT 

MEM (S) 8:05 PM CT 

MSL (5) 9:15 PMCT 

LI 
Air Choice One mmmmmcmmmttim 

Proven Enplanement Increases in EAS 

Markets 

Success(y,r.pricing Strategy 

Demonstra^d.Growth, in Community Support 

Proven Reliability ••• 

Outstanding Completion Ratio 

Great Hub Connectivity 

Successful Marketing and Public Relations 

Outreach 

Raise Awareness About Local Air Service 

We Cater to Community and Business Needs 

10/12/2011