## OEPARTMEM TO F :1ANSP0RW10 N •OCKE TOPERATION S 

# AirC h Multi-Aer d Inc . d/b/ a Ai rChoic e On e
Proposa l t o Provid e Essentia l Ai rServic e a t Muscl e Shoals/Florence/Sheffield/Tuscumbia , Alabam a Docke t DOT-OST-2000-785 6

Direc t Inquirie s Regardin g thi s Proposa l to :

Shan e Storz , CEO Ai rChoic e On e Airline s 1230 0 Ol d Tesso n Road , Suit e 20 0 f , Sain t Louis , M O 6312 3 Phone ; (366 ) 435-984 7 Fax : (314 } 843-852 7 E-mail : shane(fi)3irchoiceone.co m

## DEPARTMEN TO F rnANSPORTAflO N '•JCKE T

## OPERATION S 201 ! CC T1 1 AS : 3 U

Ai rChoic e On e i s awar e o fth e man ychallenge s facin g th e Muscl e Shoals/Florence/ Sheffield/Tuscumbi a (Muscl e Shoals) , Alabam a communities . W e understan d th e effort s o fa dedicate d ai rcarrie rar e critica l t o havin g schedule d airlin e servic e i n th e future . Ai r Choic e On e i s tha t ai rcarrie ran d w e believ e th e strateg youtline d i n ou rproposa l wil l support an d complemen t airport developmen t efforts . W e hav e prove n ou rstrateg y work s wit h othe rEA S communitie s an d w e ar e committe d t o deliverin g thes e sam e result s fo rMuscl e Shoals . Ou rproposa l wil l giv e th e bes t acces s t o th e nationa l transportatio n syste m fo rth e communit yat reasonabl e price s an d ma yb e considere d a s a n individua l offering . Ou rproposa l allocate s substantia l resource s t o support marketin g efforts . Ou r achievement s i n ou rothe rEA S market s demonstrat e tha t ou rmarketin g strategie s ar e successful . Throug h on-sit e communit youtreach , community-specifi cadvertising , consisten t fligh t schedules , an d outstandin g custome rservic e w e wil l quickl ybuil d consume rrecognitio n i n th e communit yensurin g retentio n o fcurren t passenge r momentu m whil e als o workin g t o increas e demand . W e commi t t o providin g yo u wit h outstandin g servic e an d wil l continu e workin g wit h yo u throughou t ou rter m t o provid e th e next leve l o fai rservic e tha t wil l brin g u s al l success . IQ/. i 2/201 1^



# Ai rChoic e On e

Ai rChoic e On e wil l tea m wit h you rloca l airport t o rais e awarenes s abou t you r communities ' ai rservic e an d increas e enplanements .
•LOCA LAIRPOR TINITIATIVE S •Provid e Groun d Handlin g •Provid e Financia l Suppor t Throug h Discounte d Fue l Costs , Landin g Fees , an d Renta l Agreennent s •Provid e Telephon e an d Interne t Servic e •Educat e th e Communit yabou t th e EA S Progra m an d Ai rChoic e One' s Servic e •Draf t an d Distribut e Pres s Release s •Communit yInvolvemen t •Participat e i n T V an d Radi o Coverag e •Distribut e Informatio n Pertainin g t o Ai rChoic e On e a t Loca l Busines s Event s •Hig h Visibilit yPresenc e o n Cit yWebsite(s ) an d Electroni cSignag e

10/i2/201 1

# Ai rChoic e On e -ses^«%.;'i i 

## ikl^l ^

Ai rChoic e On e wil l tea m wit h you rchose n destinatio n airpor t t o promot e touris m opportunitie s an d encourag e ai rtrave l t o you rcommunity , again , increasin g enplanements .

•ATLANTA-HARTSFIEL D INTERNATIONA L AIRPOR T(ATL ) INITIATIVE S •EA S Communitie s Receivin g Reliabl e Servic e t o Hu b Airport s Hav e Benefite d Fro m a Stead yIncreas e i n Ridershi p •Marke t Vacatio n Package s t o AT Lan d Beyon d an d t o Loca l Coinmunitie s Fro m AT L •Ai rCtioic e On e wil l Operat e fro m Concours e E

•NASHVILL E INTERNATIONA L AIRPOR T(BNA ) INITIATIVE S •EA S Communitie s Receivin g Reliabl e Servic e t o Hu b Airport s Hav e Benefite d Fro m a Stead yIncreas e i n Ridershi p •Marke t Vacatio n Package s t o BN Aan d Beyon d an d t o Loca l Communitie s Fro m BN A •Ai rChoic e On e wil l Operat e fro m Concours e C •Ai rChoic e On e Flight s wil l b e Service d byAmerica n Airline s

•MEMPHI S INTERNATIONA L AIRPOR T(MEM ) INITIATIVE S •EA S Communitie s Receivin g Reliabl e Servic e t o Hu b Airport s Hav e Benefite d Fro m a Stead yIncreas e i n Ridershi p •Marke t Vacatio n Package s t o ME M an d Beyon d an d t o Loca l Communitie s Fro m ME M •Ai rChoic e On e wil l Operat e fro m Concours e C •Ai rChoic e On e Flight s wil l b e Service d b yU S Airway s Handlin g

1O/J2/201 1

### Ai rChoic e On e i s dedicate d t o workin g wit h you rcommunit y t o reinvigorat e th e servic e a t you rairpor t an d sustai n growt h tha t wil l launc h u s int o th e future .

•W E AR E YOU R NEIGHBOR S •Corporat e Headquarter s i n Midwes t •Increas e Loca l Caree rOpportunitie s •W E AR E I N YOU R COMMUNIT Y •Routin e On-Sit e Sale s Visit s •Chambe ro fCommerc e Participatio n an d Membershi p •Airpor t Affiliat e Participatio n •STRON G PUBLI C RELATION S AN D MEDI AOUTREAC H •Busines s incentiv e Program s •Trave l Agen t Discount s •Busines s t o Busines s Communicatio n •Attendanc e a t Publi cEvent s •W E KEE P YO U INFORME D •Monthl yAirpor t Boar d Update s ,^f"^^-r^«.'*'.._; '

10/J2/201 1*S:..V<C . i«?"-i:.~ ' 

# Ai rChoic e On e 

# m::':M^ m

Ai rChoic e On e reinvest s i n ou rserve d communities .

•TRADITIONA L MEDI A •Radio-Tal k

Shows/Commercial s •T V Commercial s an d Even t Coverag e •Print-New/spaper/Magazine s •Billboard s •We b Base d

- E-Blasts - Constan t Contac t

- Monthl yE-iVlai l Promotion s

- Cit yRepresentatio n o n Ou rWebsit e •SOCIA LMEDI A •Twitter , Facebook , Linke d I n •INTERACTIV E MEDI A •Contest s •Yo u TubeA/ideo s •EVENT S AN D SPONSORSHIP S •Loca l Charitabl e Suppor t - Marc h o fDimes , Make-A-Wis h Foundation , Re d Cross , etc . •Business/Communit ySuppor t - Gol fTournaments , Busines s Luncheons , Ai rShows , etc . •COMMUNIT YTICKE TOFFIC E '-W' , ''f^r . '^»r'y*-.- y

10/!2/201 1

# Ai rChoic e On e

Airlin e Completio n Ratio s 10 5 C 

## o 10 0 9 5 ^ 9 0 Q . 

## E o u 8 5 8 0 7 5 -

Work s Cited : T-lO O Segmen t Repo ft DO T201 0 Calenda rYea r

Am . Gr . Lake s Sea Port Ai r Eagl e Choic e



## Airlin e •CONSISTEN TSERVIC E I S KE Y •Prove n Succes s i n Othe rEA S Market s •Build s Passenge rConfidenc e i n Carrie r •Dedicate d Aircraf t fo ryou rAirport

- 102% Flight Completio n Rati o a s Reported b

yDO TY R 201 0

- Spar e Aircraf t Availabilit

y •AI R CHOIC E ONE' S REVENU E INCREASE D B YOVE R 20 % Y E 201 0 VS . 200 9

10/12/201 1

# Ai rChoic e On e

VISIBILIT Y •Globa l Distributio n System s -Sabre , Apollo , Worldspan , Travelport , Amadeus , etc . •Consume rSite s -Expedia , Travelocity , Priceline , Orbitz , etc . •We b base d bookin g -www.aircholceone.co m •Cal l Cente r -Ope n 7 Day s a Wee k CONNECTIVIT Y •Unite d Airline s Agreemen t •Additiona l Legac yAgreement s Pendin g igfll>i ' hnti s f-.'tmu i ur s jt,'K>uliO i pxlugis ^ 'c/lAsu4. ' ><>?*: ^

aliiicti«i31. - pnciin^.&l i Departin g fligh t (ra m Burlington . l A(BRL ) t o Ne wYor k City , N Y (LGA ) Wed , Ju l 20 , 201 1 - Viii , Jii l 27 . 201 1 h i 1 Adil i

S29 6 Tcla l ;32 5 , 'y,i \ Sj2 5
•~ij>i»«.i"_.i._» p •iiliiu..»ij(iii p I I S33 0

• I'.'UJ i - r

Ste p 1 : Selec t a Departin g Fligh t Fro m S t louis , M O t o Burlington , l A

10/J2/201 1 LouutFinSutrunii V [ - AiChtteOs E 55 0

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# Ai rChoic e On e

Ai rChoic e On e offer s th e righ t pric e fo rth e righ t ticke t a t th e righ t time . W e tak e al l thing s Int o consideratio n an d ente rth e marke t wit h lo wfares . W e wor k har d t o establis h a winnin g pric e poin t throug h targete d marke t analysis . W e believ e consisten t pricin g build s consume r confidence .

•BUILDIN G & SUSTAININ G RIDERSHI P THROUG H PRIC E •Introductor yFare s Pea k Interes t an d Drive Passenger s t o Ai rChoic e On e an d You rAirpor t •On-Goin g Affordabl e Fare s = Ful l Planes ! •Ful l Plane s Establis h th e Custome r Bas e Neede d t o Reduc e Futur e Subsid yRequirement s 10/;:/201 1 

### Ai rChoic e On e Ridershi p Grov»/t h EA S Market s 2010-2011 *

° 9-0. = ^

= *"6z Q 11201 0 3 20 1 1 Mont h o fServic e

•Number s Reflec t O & D

# Ai rChoic e On e 

# mewmsmmM m HARTSFIELD-JACKSO N ATLANTA' S ENDLES S LIS TO F CARRIER S AN D CONNEaiON S 

## WILLINCREAS E PASSENGE R ENPLANEMENTS ! Hartsfiei d Atlant a Internationa l Airpor t (ATL ) Ai rChoic e On e 

# n NofO i TermlnaJ 

# I n I n o Sout h Termina l 

# 3 3 

### 8 n 8

a o H i



### Concours e E Gat e E3 7 •Ai rChoic e On e wil l Operat e fro m Concours e E , Gat e E3 7 •Mor e tha n IS O U.S . Destination s an d 8 0 Internationa l Destination s i n S

O Countrie s •O n Average , Mor e tha n 2,60 0 Arrival s an d Departure s Dail y •Average s Mor e tha n 240,00 0 Passengers a Da y 10/12/201 1

# Ai rChoic e On e

AI R CHOIC E ON E HAS SECURE D ON-SIT E OPERATIONA L AREAS A TNASHVILL E INTERNATIONA LAIRPORT - KEYT O SELLIN G MOR E TICKETS ! 

## •:-.^'-.r^s i Concours e C Gat e C I 3

•Ai rChoic e On e wil l Operat e fro m Gat e C1 3 •38 0 Dail yFlight s t o 7 0 Market s as o fJune , 201 1 •Servin g Mor e tha n 1 0 Millio n Passenger s Pe rYea r lO/J2/201 1

# Ai rChoic e On e -li-,aUJ3EE : 

## AI R CHOIC E ON E WIL LBUIL D O N MEMPHI S INTERNATIONAL' S MOMENTUM ! Memphi s Internationa l Airpor t (MEM)

Concours e A Parhfftg; ; " : Garag e Terminal s Concours e C

Concours e C Gat e

C 8 •Ai rChoic e On e wil l Operat e fro m Concours e C ,

Gat e C8 •4S 2 Averag e Aircraf t Operation s Dail y(2010 ) •Averagin g Ove r13,00 0 Passenger s Dail y(2010 ) •Ai rChoic e On e Flight s wil l b e handle d b yU S Ai r Handlin g

10/12/201 1OPTIO N 1 , 2 YEA R SERVIC E - ATLSERVIC E CESSN AGRAN D CARAVA N Muscl e Shoals , Alabam a - Hartsfleld-Jackso n Atlant a Internationa l Airpor t Cessn a Gran d Carava n 3 6 Roun d Trip s Pe rWee k OPTIO N 2 , 2 YEA

R SERVIC E - BN ASERVIC E CESSN AGRAN D CARAVA N Muscl e Shoals , Alabam a - Nashvill e Internationa l Airpor t Cessn a Gran d Carava n 3 6 Roun d Trip s Pe rWee k OPTIO N 3 , 2 YEA

R SERVIC E - ME M SERVIC E CESSN AGRAN D CARAVA N Muscl e Shoals , Alabam a - Memphi s Internationa l Airpor t Cessn a Gran d Carava n 3 6 Roun d Trip s Pe rWee k

10/12/201 1

## Muscl e Shoals , Alabam a - Hartsfleld-Jackso n Atlant a Internationa l Airpor t - Carava n

Operatio n Revenue s MSL-ATLRevenue s $ 1,464,05 0 Othe rRevenue s 7,32 0 Tota l Operatin g Revenue s $ 1,471,37 0 Direc t Operatin g Expense s Flyin g Operation s Fue l an d Oi l Maintenanc e Aircraf t Leases Tota l Direct Indirec t Tota l Operatin g Expense s Operatin g Los

s Profi t Elemen t (5 % tota l Ope rExp. ) Compensatio n Require d Compensatio n pe rPA

X Compensatio n pe rDepartur e !0/. i 2/201 1 $ 542,68 2 1,174,36 4 846,58 4 435.00 0 $2,998,63 0 854.32 3 $3,912,95 3 $2,441,58 3 195.64 8 $2,637,23 1 $16 0 $71 8 # Passengers : Averag e Fare : Departures : Bloc k Hours : Revenu e Passenge rMiles : Availabl e Seat Miles : 16,45 0 $89.0 0 3,67 9 4,34 1

. -3,240,65 0 •6,505,35 0 Representativ e Schedul e Departur e MSL@5:00AMC T ATL @ 7:4 5 A M E

T MS L @ 8:4 5 A M C

T ATL @ 11:3 0 A M E

T MS L(5)12:3 0 P M C

T ATL @ 3:1 5 P M E

T ATL@ 1:1 5 PME T MS L @ 4:0 0 P M a MS L@ 4:1 5 PMC T AT L @ 7:0 0 P M E

T ATL @ 5:2 0 P M E

T MS L@ 5:5 0 PMC T Arriva l ATL@7:15AME T MS L @ 8:0 0 A M C

T ATL(S) 11:0 0 A M E

T MS L@ 11:4 5 A M C

T ATL@ 2:4 5 PME T MS L@ 3:3 0 PMC T MSL @ 1:30 PMC T ATL@ 6:1 5 PME T ATL ( 3 6:3 0 P M E

T MS L@ 7:1 5 PMC T MS L(S ) 5:3 5 PMC T ATL @ 8:0 5 P M E

T

# Ai rChoic e On e

Muscl e Shoals , Alabam a - Nashvill e Internationa l Airport - Carava n Operatio n Revenue s MSL-BN ARevenue s $ 752,25 0 Othe rRevenue s 3.76 2 Tota l Operatin g Revenue s $ 756,01 2 Direc t Operatin g Expense s Flyin g Operation s Fue l an d Oi l Maintenanc e Aircraf t Lease s Tota l Direc t Indirec t Tota l Operatin g Expense s Operatin g Los s Profi t Elemen t (5 % tota l Oper . Exp. ) Compensatio n Require d Compensatio n pe rPA X Compensatio n pe rDepartur e 10/12/201 1 $ 317,88 3 709,80 6 635,76 6 435.00 0 $2,098,45 5 

## m m 754.86 0 $2,913,31 5 $2,157,30 3 145.66 6 $2,302,96 9 $18 1 $62 6 # Passengers : 12,75 0 Averag e Fare : $59.0 0 Departures : 3,67 9 Bloc k Hours : 2,64 9 Revenu e Passenge rMiles : 1,377,00 0 Availabl e Seat Miles : 3,566,38 5

Representativ e Schedul e Departur e MS L@ 5:3 0 A M CT BN A(S ) 6:4 0 A M CT MS L(S ) 8:0 5 A M C

T BN A@ 9:1 5 A M CT MS L@ 10:4 0 PMC T BN A@ 11:5 0 A M CT MSL @ 1:3 0 PMC T BN A@ 2:4 0 PMC T MS L (S ) 4:0 5 P M CT BN A@ 5:2 5 PMC T MS L @ 6:4 0 PMC T BN A@ 7:5 0 PMC T Arriva l BN A(S ) 6:1 0 A M CT MS L@ 7:2 0 A M CT BN A(S ) 8:4 5 A M CT MS L @ 9:5 5 A M C

T BN A@ 112 0 A M CT MS L @ 12:3 0 PMC T BN A@ 2:1 0 PMC T MS L(S ) 3:2 0 P M CT BN A(5)4:4 5 P M C

T MS L @ 6:0 5 P M CT BN A(5) 7:2 0 P M CT MS L (5 ) 8:3 0 P M CT

# Ai rChoic e On e iMusdeShbal^^^^ ^

Muscl e Shoals , Alabam a - Memphi s Operatio n Revenue s MSL-ME M Revenue s Othe rRevenue s Tota l Operatin g Revenue s Direc t Operatin g Expense s Flyin g Operation s ... . Fue l an d Oi l Maintenanc e Aircraf t Lease s • Tota l Direc t •|.iviarketing rJ •:: \

* \ •'•:;; : •*-;: ; v-^:; > Indirec t Tota l Operatin g Expense s $ 931,50 0 4,65 7 $ 936,15 7 $ 377,11 8 822,87 1 618,47 4 435.00 0 $2,253,46 3 • ; - ^:':6o;ooo'£ |

896,63 2 $3,210,09 5 iv;x;^^A : •: - :.s^^ptiona:-l23feal?Sefn/iGei ^ :- ^ v;^/^ ^ ^^36t^tallmouhdjrrlps•'Per^VVeek=^Based^bm98%,GOmpletibn^ ^



### Internationa l Airpor t - Carava n

operatin g Los

s Profi t Elemen t (5 % tota l Oper . Exp . Compensatio n Require d Compensatio n pe rPA X Compensatio n pe rDepartur e 10/12/201 1 $2,273,93 8 160,50 4 $2,434,44 2 $18 0 $66 2 # Passengers : Averag e Fare : Departures : Bloc k Hours : 13,50 0 $69.0 0 3,67 9 3,01 7 Revenu e Passenge rMiles : 1,836,00 0 Availabl e Seat Miles : 3,992,00 3

Representativ e Schedul e Departur e MS L @ 5:3 0 A M CT ME M ( © 6:4 0 A M CT MS L (5 ) 8:1 5 A M CT ME M @ 9:3 5 A M CT MS L @ 11:0 0 A M CT ME M @ 12:1 0 PMC T MS L @ 2:0 0 P M CT ME M (5 ) 3:1 0 PMC T MS L( 3 4:4 0 PMC T ME M (5 ) 6:1 0 PMC T MS L (5 ) 7:2 5 P M CT ME M (5 ) 8:3 5 P M C

T Arriva l MEM@6:10AMC T MS L @ 7:2 0 A M C

T ME M (5 ) 8:5 5 A M CT MS L @ 10:1 5 A M CT ME M @ 11:4 0 A M CT MS L(5 ) 12:5 0 PMC T MEM(S ) 2:4 0 PMC T MS L @ 3:5 0 P M CT ME M @ 5:2 0 PMC T MS L@ 6:5 0 PMC T ME M (S ) 8:0 5 P M CT MS L(5 ) 9:1 5 PMC T



# L I

# Ai rChoic e On e 

# mmmmmcmmmtti m

Prove n Enplanemen t Increase s i n EA S Market s Success(y,r.pricin g Strateg y Demonstra^d.Growth , i n Communit ySupport Prove n Reliabilit y••

• Outstandin g Completio n Rati o Grea t Hu b Connectivit y Successfu l Marketin g an d Publi cRelation s Outreac h Rais e Awarenes s Abou t Loca l Ai rServic e W e Cate rt o Communit yan d Busines s Need s

10/12/201 1