Exhibit 31.1

CERTIFICATION OF PRINCIPAL EXECUTIVE
OFFICER



Pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002



I, William L. Hedgepeth II, certify that:



| | (1) | I have reviewed this quarterly report for the quarter ended June 30, 2012 on Form 10-Q of New Century
Bancorp, Inc. (the "Registrant");
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| | (2) | Based on my knowledge, this report does not contain any untrue statement of a material fact or
omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this report;
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| | (3) | Based on my knowledge, the financial statements, and other financial information included in this
report, fairly present in all material respects the financial condition, results of operations and cash flows of the Registrant
as of, and for, the periods presented in this report;
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(4) The Registrant's
other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined
in Exchange Act Rules 13a-15(e) and 15d-15(e)), and internal control over financial reporting
(as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the Registrant and have:



(a) Designed such
disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others
within those entities, particularly during the period in which this report is being prepared;



(b)
Designed such internal control over financial reporting, or caused such internal control over
financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;



(c) Evaluated the effectiveness of the
Registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure
controls and procedures, as of the end of the period covered by this report based on such evaluation; and



(d) Disclosed in this report any change
in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal
quarter that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over
financial reporting; and



| | (5) | The Registrant's other certifying officer and I have disclosed, based on our most recent evaluation
of internal control over financial reporting, to the Registrant's auditors and the audit committee of the Registrant's board of
directors (or persons performing the equivalent functions):
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(a) All significant
deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably
likely to adversely affect the Registrant's ability to record, process, summarize and report financial information; and



(b) Any fraud, whether
or not material, that involves management or other employees who have a significant role in the Registrant's internal control over
financial reporting.



|Date: August 10, 2012 | By:                                   | /s/ William L. Hedgepeth II
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|                      | William L. Hedgepeth II              
|                      | President and Chief Executive Officer