UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549



FORM 40-F/A

[Check one]

| ̈ |  | REGISTRATION STATEMENT PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934   
|- |  | ---------------------------------------------------------------------------------------
|  |  |                                                                                        
|  |  | OR                                                                                     
|  |  |                                                                                        
|x |  | ANNUAL REPORT PURSUANT TO SECTION 13(a) or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



For the fiscal year ended: September
30, 2011                                                                                     Commission

File Number: 001-34760



The Cash Store Financial Services Inc.

(Exact name of Registrant as specified in
its charter)



Not applicable

(Translation of Registrant’s name
into English (if applicable))



Ontario

(Province or other jurisdiction of incorporation
or organization)



6141

(Primary Standard Industrial

Classification Code Number (if applicable))



Not applicable

(I.R.S. Employer

Identification Number (if applicable))



15511-123 Avenue

Edmonton, Alberta, Canada T5V 0C3

(780) 408-5110



(Address and telephone number of Registrant’s
principal executive offices)



National Corporate Research, Ltd.

10 East 40th Street, 10th Floor

New York, New York 10016

(212) 947-7200

(Name, address (including zip code) and
telephone number (including area code)

of agent for service in the United States)



Securities registered or to be registered pursuant to Section 12(b)
of the Act:



|Title of each class:        |  | Name of each exchange on which registered:
|--------------------------- |  | ------------------------------------------
|                            |  |                                           
|Common shares, no par value |  | New York Stock Exchange                   



Securities registered or to be registered pursuant to Section 12(g)
of the Act: None



Securities for which there is a reporting obligation pursuant
to Section 15(d) of the Act: None



For Annual Reports indicate by check mark the information filed
with this Form:



þAnnual
information formþ      Audited
annual financial statements



Indicate the number of outstanding shares of each of the issuer’s
classes of capital or common stock as of the close of the period covered by the annual report: 17,419,214 common shares as at
September 30, 2011.



Indicate by check mark whether the Registrant by filing the
information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under
the Securities Exchange Act of 1934 (the “Exchange Act”). If “Yes” is marked, please indicate the filing
number assigned to the Registrant in connection with such Rule.



Yes ̈Noþ



Indicate by check mark whether the Registrant (1) has filed
all reports to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period
that the Registrant was required to file such reports) and (2) has been subject to filing requirements for the past 90 days.



YesþNo ̈



Indicate by check mark whether the Registrant has submitted
electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant
to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the
Registrant was required to submit and post such files).



YesþNo ̈











EXPLANATORY NOTE



On November 17, 2011, the Registrant filed its annual report
on Form 40-F for the year ended September 30, 2011 (the “Annual Report”). On November 18, 2011, the Registrant
filed an amendment under Form 40-F/A to correct certain typographical errors in their Management Discussion & Analysis for
the year ended September 30, 2011 (“MD&A”) A corrected version of the registrant’s MD&A, which supersedes
the earlier filed version, together with certifications under Sections 302 and 906 of the Sarbanes-Oxley Act of 2002, were
filed.



The audited restated consolidated financial statements filed
herewith for this Form 40-F/A on May 24, 2013 have been amended and restated to correct for an error resulting from the misunderstanding
of the settlement terms and conditions of the March 5, 2004 British Columbia Class Action claim, which resulted in the application
of an accounting principle to measure and record the liability as at September 30, 2010 and subsequent reporting periods, that
was not appropriate in the circumstances. A restated version of the registrant’s financial statements and MD&A, together
with certifications under Sections 302 and 906 of the Sarbanes-Oxley Act of 2002 are filed herewith.  No other portions of
the Annual Report are being amended.













DISCLAIMER



Cash Store Financial is a Canadian corporation that is not affiliated
with Cottonwood Financial Ltd. or the outlets Cottonwood Financial Ltd. operates in the United States under the name "Cash
Store."  Cash Store Financial does not do business under the name "Cash Store" in the United States and does
not own or provide any consumer lending services in the United States.



FORWARD LOOKING INFORMATION



This annual report and the Exhibits incorporated herein by reference
contain “forward-looking information” within the meaning of applicable Canadian and United States securities legislation.  Forward-looking
information includes, but is not limited to, information with respect to the Registrant’s objectives, strategies, operations
and financial results, competition as well initiatives to grow revenue or reduce expenses including retention payments.  Generally,
forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “expects”
or “does not expect”,  “budget”, “scheduled”, “estimates”, “forecasts”,
“intends”, “anticipates” or “does not anticipate”, or “believes” or variations
of such words and phrases or statements that certain actions, events or results “may”, “could”, “would”,
“might” or “will be taken”, “occur”, or “be achieved”.  Known and unknown
risks, uncertainties and other factors may cause the actual results, level of activity, performance or achievements of the Registrant
to be materially different from those expressed or implied by such forward-looking information.  These risks include,
but are not limited to, changes in economic and political conditions, legislative or regulatory developments, technological developments,
third-party arrangements, competition, litigation, risks associated with, but not limited to, market conditions, the availability
of alternative transactions, shareholder, legal, regulatory and court approvals and third-party consents, and other factors, including,
without limitation, those described elsewhere herein (including the Annual Information Form for the year ended September 30, 2011,
filed as Exhibit 99.1 to this annual report and incorporated by reference herein) and in other documents of the Registrant filed
with or furnished to the Securities and Exchange Commission (the “Commission”).  Although the Registrant
has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking
information, there may be other factors that cause results not to be as anticipated, estimated or intended.  There can
be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from
those anticipated in such information.  Accordingly, readers should not place undue reliance on forward-looking information.  We
do not undertake to update any forward-looking information, except in accordance with applicable securities laws.



ANNUAL INFORMATION FORM



The Registrant’s Annual Information Form for the twelve
months ended September 30, 2011 (“AIF”) is filed as Exhibit 99.1 hereto and incorporated by reference herein.



AUDITED RESTATED ANNUAL FINANCIAL STATEMENTS
AND

RESTATED MANAGEMENT’S DISCUSSION
AND ANALYSIS



Audited Annual Financial Statements



The Registrant’s restated audited consolidated financial
statements as of and for the years ended September 30, 2011 and 2010 are filed as Exhibit 99.2 hereto and are incorporated by reference
herein.



Management’s Discussion and Analysis



The Registrant’s restated Management’s Discussion
and Analysis for the year ended September 30, 2011 (“restated MD&A”) is filed as Exhibit 99.3 hereto and is incorporated
by reference herein.











DISCLOSURE CONTROLS AND PROCEDURES



Evaluation of Disclosure Controls and Procedures



Disclosure
controls and procedures are designed to ensure that (i) information required to be disclosed by the Registrant in reports that
it files or submits to the Commission under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is
recorded, processed, summarized and reported within the time periods specified in applicable rules and forms and (ii) material
information required to be disclosed in the Registrant’s reports filed under the Exchange Act is accumulated and communicated
to the Registrant’s management, including its Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”),
as appropriate, to allow for timely decisions regarding required disclosure. At the end of the period covered by this report, an
evaluation was carried out under the supervision of and with the participation of the Registrant’s management, including
the CEO and CFO, of the effectiveness of the design and operations of the Registrant’s disclosure controls and procedures
(as defined in Rule 13a - 15(e) and Rule 15d - 15(e) under the Exchange Act). Based on this evaluation, our Chief Executive Officer
and Chief Financial Officer concluded that as of September 30, 2011 such disclosure controls and procedures were not effective
due to the material weaknesses in the Company’s internal control over financial reporting.



Management’s Annual Report on Internal Control Over
Financial Reporting



See
page 35 of the MD&A which is incorporated by reference herein and included as Exhibit 99.3 hereto.





Attestation Report of the Registered Public Accounting Firm



See
page 5 of the Audited Annual Financial Statements which is incorporated by reference herein and included as Exhibit 99.2 hereto.



Changes in Internal Control Over Financial Reporting



During
the period covered by this annual report on Form 40-F/A, no change occurred in the Registrant’s internal control over financial
reporting that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control
over financial reporting. However, as described on pages 35 and 36 of the restated MD&A which is incorporated by reference
herein and included in Exhibit 99.3 hereto, two material weaknesses were found as part of the preparation of the Company’s
September 30, 2012 annual financial statements and March 31, 2013 interim financial statements were determined to exist as at September
30, 2011.



See page 36 of the MD&A which is incorporated by reference
herein and included as Exhibit 99.3 hereto.





AUDIT COMMITTEE



Audit Committee



The
Registrant’s board of directors (the “Board”) has a separately-designated standing audit committee established
in accordance with Section 3(a)(58)(A) of the Exchange Act. The Registrant’s Audit Committee is composed of J. Albert Mondor,
Michael Shaw and Ron Chicoyne, all of whom, in the opinion of the Registrant’s Board, are independent and financially literate.
Please refer to Audit Committee Information section in the AIF filed as Exhibit 99.2 hereto for details in connection with each
of these members and their qualifications.



Audit Committee Financial Expert



The
Board has determined that it has at least one audit committee financial expert serving on its audit committee. The Board has determined
that J. Albert Mondor is an audit committee financial expert and is independent (as determined under Rule 10A-3 of the Exchange
Act and Section 303A.06 of the NYSE Listed Company Manual).



The
Commission has indicated that the designation of a person as an audit committee financial expert does not make such person an “expert”
for any purpose, impose on such person any duties, obligations or liability that are greater than those imposed on such person
as a member of the audit committee and the Board in the absence of such designation and does not affect the duties, obligations
or liability of any other member of the audit committee or Board.











CODE OF ETHICS



The Registrant has adopted a written Code of Business Conduct
and Ethics. A copy of this code is available on SEDAR at www.sedar.com or to any person without charge, by written request addressed
to: The Cash Store Financial Services Inc., Attention: Chief Financial Officer, 15511-123 Avenue, Edmonton, Alberta, T5V 0C3, or
by email (information@CSFinancial.ca).



PRINCIPAL ACCOUNTANT FEES AND SERVICES



See “External Audit Fees by Category” on page 23
of the Registrant’s AIF which is incorporated by reference herein and included as Exhibit 99.1 hereto.



AUDIT COMMITTEE PRE-APPROVAL POLICIES
AND PROCEDURES



See “Pre-approval Policies and Procedures” on page
22 of the AIF which is incorporated by reference herein and included as Exhibit 99.1 hereto.  No audit-related fees,
tax fees or other non-audit fees were approved by the Audit Committee pursuant to paragraph (c)(7)(i)(C) of Rule 2-01 of Regulation
S-X.



OFF-BALANCE SHEET ARRANGEMENTS



The Registrant does not have any off-balance sheet arrangements
that have or are reasonably likely to have a current or future effect on its financial condition, changes in financial condition,
revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.



TABULAR DISCLOSURE OF CONTRACTUAL OBLIGATIONS



The following table summarizes the contractual
obligations of the Registrant as of September 30, 2011:



|Payments due by Period
        (amounts in thousands of $CDN)
|-------------------------------------------------------------
|Contractual Obligations                                      
|Capital (Finance) Lease Obligations                          
|Operating Lease Obligations                                  
|Other Long-Term Liabilities                                  
|Total:                                                       



UNDERTAKING AND CONSENT TO SERVICE OF
PROCESS



A.  Undertaking



The Registrant undertakes to make available,
in person or by telephone, representatives to respond to inquiries made by the Commission staff, and to furnish promptly, when
requested to do so by the Commission staff, information relating to: the securities in relation to which the obligation to file
an annual report on Form 40-F arises; or transactions in said securities.



B.  Consent to Service of Process



The Registrant has previously filed with
the Commission an Appointment of Agent for Service of Process and Undertaking on Form F-X in connection with its common shares.  Any
change to the name or address of the Registrant’s agent for service shall be communicated promptly to the Commission by amendment
to Form F-X referencing the file number of the Registrant.











SIGNATURES



Pursuant to the requirements of the Exchange
Act, the Registrant certifies that it meets all of the requirements for filing on Form 40-F and has duly caused this registration
statement to be signed on its behalf by the undersigned, thereunto duly authorized.



|Date:   May 24, 2013 | THE CASH STORE FINANCIAL SERVICES INC. |                      
|-------------------- | -------------------------------------- | ---------------------
|                     | By:                                    | /s/ Gordon J. Reykdal
|                     |                                        | Name:                
|                     |                                        | Title:               
|                    



Exhibit Index



|Exhibit |  | Description                                                                                                                         
|------- |  | ------------------------------------------------------------------------------------------------------------------------------------
|99.1*   |  | Annual Information Form for the year ended September 30, 2011                                                                       
|99.2*   |  | Restated Consolidated Financial Statements (audited) of the Registrant for the years ended September 30, 2011 and September 30, 2010
|99.3**  |  | Restated Management’s Discussion and Analysis for the year ended September 30, 2011                                                 
|99.4**  |  | Certification of the Principal Executive Officer furnished pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                
|99.5**  |  | Certification of the Principal Financial Officer furnished pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                
|99.6**  |  | Certification of the Principal Executive Officer furnished pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                
|99.7**  |  | Certification of the Principal Financial Officer furnished pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                
|99.8*   |  | Consent of KPMG LLP                                                                                                                 










*Previously filed.

** Filed herewith.