EX-10.2



 Exhibit 10.2 

INDEMNIFICATION AGREEMENT 

This Indemnification Agreement (“Agreement”) is made and entered into as of this
[—] day of [—], 2015, by and among Party City Holdco Inc. (the “Company”), a Delaware corporation, Party City Holdings Inc., a
Delaware corporation (“Opco”, and together with the Company, the “Party City Companies” and each a “Party City Company”), and [—]
(“Indemnitee”). 
 WHEREAS, in light of the litigation costs and risks to directors and officers resulting from their
service to companies, and the desire of the Party City Companies to attract and retain qualified individuals to serve as directors, it is reasonable, prudent and necessary for each of the Party City Companies to indemnify and advance expenses on
behalf of its directors and/or officers to the extent permitted by applicable law so that they will serve or continue to serve the Party City Companies free from undue concern regarding such risks; 

WHEREAS, the Party City Companies have requested that Indemnitee serve or continue to serve as a director and/or officer of each of the Party
City Companies and may have requested or may in the future request that Indemnitee serve one or more Party City Entities (as hereinafter defined) as a director or officer or in other capacities; 

WHEREAS, Indemnitee is willing to serve as a director and/or officer of each of the Party City Companies on the condition that Indemnitee be
so indemnified; and 
 WHEREAS, Indemnitee may have certain rights to indemnification, advancement of expenses and/or insurance provided by
the Designating Stockholders (as hereinafter defined) (or their affiliates), which Indemnitee, the Party City Companies and the Designating Stockholders (or their affiliates) intend to be secondary to the primary obligation of the Party City
Companies to indemnify Indemnitee as provided herein, with the Party City Companies’ acknowledgement of and agreement to the foregoing being a material condition to Indemnitee’s willingness to serve as a director of each of the Party City
Companies. 
 NOW, THEREFORE, in consideration of the premises and the covenants contained herein, the Party City Companies and Indemnitee
do hereby covenant and agree as follows: 
 1. Services by Indemnitee. Indemnitee agrees to serve as a director and/or officer of one
or more of the Party City Companies. Indemnitee may at any time and for any reason resign from such position (subject to any contractual obligation under any other agreement or any obligation imposed by operation of law). 

2. Indemnification - General. On the terms and subject to the conditions of this Agreement, the Party City Companies shall, to the
fullest extent permitted by law, indemnify Indemnitee with respect to, and hold Indemnitee harmless from and against, all losses, liabilities, judgments, fines, penalties, costs, amounts paid in settlement, Expenses (as hereinafter defined) and
other amounts that Indemnitee reasonably incurs and that result from, arise in connection with or are by reason of Indemnitee’s Corporate Status (as hereinafter defined) and shall advance Expenses to Indemnitee. The obligations of the Party
City Companies under this Agreement (a) 

  
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are joint and several obligations of each Party City Company, (b) shall continue after such time as Indemnitee ceases to serve as a director or officer of the Party City Companies or in any
other Corporate Status, and (c) include, without limitation, claims for monetary damages against Indemnitee in respect of any actual or alleged liability or other loss of Indemnitee, to the fullest extent permitted under applicable law
(including, if applicable, Section 145 of the Delaware General Corporation Law) as in existence on the date hereof and as amended from time to time. 

3. Proceedings Other Than Proceedings by or in the Right of the Party City Companies. If in connection with or by reason of
Indemnitee’s Corporate Status Indemnitee was, is, or is threatened to be made, a party to or a participant in any Proceeding (as hereinafter defined) other than a Proceeding by or in the right of any of the Party City Companies to procure a
judgment in its favor, the Party City Companies shall, to the fullest extent permitted by law, indemnify Indemnitee with respect to, and hold Indemnitee harmless from and against, all losses, liabilities, judgments, fines, penalties, costs amounts
paid in settlement, Expenses and other amounts (including all interest, assessments and other charges paid or payable in connection with or in respect of such amounts paid in settlement) reasonably incurred by Indemnitee or on behalf of Indemnitee
in connection with such Proceeding or any claim, issue or matter therein, if Indemnitee acted in good faith and in a manner Indemnitee reasonably believed to be in, or not opposed to, the best interests of the applicable Party City Company and, with
respect to any criminal Proceeding, had no reasonable cause to believe Indemnitee’s conduct was unlawful. 
 4. Proceedings by or in
the Right of the Party City Companies. If by reason of Indemnitee’s Corporate Status Indemnitee was, is, or is threatened to be made a party to or a participant in any Proceeding by or in the right of any of the Party City Companies to
procure a judgment in its favor, the Party City Companies shall, to the fullest extent permitted by law, indemnify Indemnitee with respect to, and hold Indemnitee harmless from and against, all Expenses reasonably incurred by Indemnitee or on behalf
of Indemnitee in connection with such Proceeding if Indemnitee acted in good faith and in a manner Indemnitee reasonably believed to be in, or not opposed to, the best interests of the applicable Party City Company; provided, however,
that indemnification against such Expenses shall be made in respect of any claim, issue or matter in such Proceeding as to which Indemnitee shall have been adjudged by a court of competent jurisdiction to be liable to the applicable Party City
Company only if (and only to the extent that) the Court of Chancery of the State of Delaware or other court in which such Proceeding shall have been brought or is pending (the “Trial Court”) shall determine that despite such
adjudication of liability and in light of all circumstances such indemnification may be made. 
 5. Mandatory Indemnification in Case of
Successful Defense. Notwithstanding any other provision of this Agreement, to the extent that Indemnitee is, by reason of Indemnitee’s Corporate Status, a party to (or a participant in) and is successful, on the merits or otherwise, in
defense of any Proceeding (including, without limitation, any Proceeding brought by or in the right of any Party City Company), the Party City Companies shall, to the fullest extent permitted by law, indemnify Indemnitee with respect to, and hold
Indemnitee harmless from and against, all Expenses reasonably incurred by Indemnitee or on behalf of Indemnitee in connection therewith. If Indemnitee is not wholly successful in defense of such Proceeding but is successful, on the merits or
otherwise, as to one or more but less than all claims, issues or 

  
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matters in such Proceeding, the Party City Companies shall, to the fullest extent permitted by law, indemnify Indemnitee against all Expenses reasonably incurred by Indemnitee or on behalf of
Indemnitee in connection with each successfully resolved claim, issue or matter. For purposes of this Section 5 and without limitation, the termination of any claim, issue or matter in such a Proceeding by dismissal, with or without
prejudice, on substantive or procedural grounds, shall be deemed to be a successful result as to such claim, issue or matter. 
 6.
Partial Indemnification. If Indemnitee is entitled under any provision of this Agreement or otherwise to indemnification by any of the Party City Companies for some or a portion of the Expenses, liabilities, judgments, penalties, fines and
amounts paid in settlement (including all interest, assessments and other charges paid or payable in connection with or in respect of such liabilities, judgments, penalties, fines and amounts paid in settlement) incurred by Indemnitee or on behalf
of Indemnitee in connection with a Proceeding or any claim, issue or matter therein, in whole or in part, the Party City Companies shall, to the fullest extent permitted by law, indemnify Indemnitee to the fullest extent to which Indemnitee is
entitled to such indemnification. 
 7. Indemnification for Additional Expenses Incurred to Secure Recovery or as Witness. 

(a) The Party City Companies shall, to the fullest extent permitted by law, indemnify Indemnitee with respect to, and hold Indemnitee harmless
from and against, any and all Expenses and, if requested by Indemnitee, shall advance on an as-incurred basis (as provided in Section 8 of this Agreement) such Expenses to Indemnitee, which are reasonably incurred by Indemnitee in
connection with any action or proceeding or part thereof brought by Indemnitee for (i) indemnification or advance payment of Expenses by the Party City Companies under this Agreement, any other agreement, the Certificate of Incorporation or
By-laws of the applicable Party City Company as now or hereafter in effect; or (ii) recovery under any director and officer liability insurance policies maintained by any Party City Entity. 

(b) To the extent that Indemnitee is, by reason of Indemnitee’s Corporate Status, a witness (or is forced or asked to respond to
discovery requests) in any Proceeding to which Indemnitee is not a party, the Party City Companies shall, to the fullest extent permitted by law, indemnify Indemnitee with respect to, and hold Indemnitee harmless from and against, and the Party City
Companies will advance on an as-incurred basis (as provided in Section 8 of this Agreement), all Expenses reasonably incurred by Indemnitee or on behalf of Indemnitee in connection therewith. 

8. Advancement of Expenses. The Party City Companies shall, to the fullest extent permitted by law, pay on a current and as-incurred
basis all Expenses incurred by Indemnitee in connection with any Proceeding in any way connected with, resulting from or relating to Indemnitee’s Corporate Status. Such Expenses shall be paid in advance of the final disposition of such
Proceeding, without regard to whether Indemnitee will ultimately be entitled to be indemnified for such Expenses and without regard to whether an Adverse Determination has been or may be made, except as contemplated by the last sentence of
Section 9(f) of this Agreement. Upon submission of a request for advancement of Expenses pursuant to Section 9(c) 

  
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of this Agreement, Indemnitee shall be entitled to advancement of Expenses as provided in this Section 8, and such advancement of Expenses shall continue until such time (if any) as
there is a final non-appealable judicial determination that Indemnitee is not entitled to indemnification. 
 9. Indemnification
Procedures. 
 (a) Notice of Proceeding. Indemnitee agrees to notify the Party City Companies promptly upon being served with any
summons, citation, subpoena, complaint, indictment, information or other document relating to any Proceeding or matter which may be subject to indemnification or advancement of Expenses hereunder. Any failure by Indemnitee to notify any Party City
Company will relieve the Party City Companies of its advancement or indemnification obligations under this Agreement only to the extent the Party City Companies can establish that such omission to notify resulted in actual prejudice to it, and the
omission to notify such Party City Companies will, in any event, not relieve any Party City Company from any liability which it may have to indemnify Indemnitee otherwise than under this Agreement. If, at the time of receipt of any such notice, the
Party City Companies have director and officer insurance policies in effect, the Party City Companies will promptly notify the relevant insurers in accordance with the procedures and requirements of such policies. 

(b) Defense; Settlement. Indemnitee shall have the sole right and obligation to control the defense or conduct of any claim or
Proceeding with respect to Indemnitee. The Party City Companies shall not, without the prior written consent of Indemnitee, which may be provided or withheld in Indemnitee’s sole discretion, effect any settlement of any Proceeding against
Indemnitee or which could have been brought against Indemnitee or which potentially or actually imposes any cost, liability, exposure or burden on Indemnitee unless such settlement solely involves the payment of money or performance of any
obligation by persons other than Indemnitee and includes an unconditional release of Indemnitee from all liability on any matters that are the subject of such Proceeding and an acknowledgment that Indemnitee denies all wrongdoing in connection with
such matters. The Party City Companies shall not be obligated to indemnify Indemnitee against amounts paid in settlement of a Proceeding against Indemnitee if such settlement is effected by Indemnitee without the Party City Companies’ prior
written consent, which consent shall not be unreasonably withheld. 
 (c) Request for Advancement; Request for Indemnification. 

(i) To obtain advancement of Expenses under this Agreement, Indemnitee shall submit to the Party City Companies a written request therefor,
together with such invoices or other supporting information as may be reasonably requested by the Party City Companies and reasonably available to Indemnitee, and, only to the extent required by applicable law which cannot be waived, a written
undertaking to repay amounts advanced. Any such repayment obligation shall be unsecured and shall not bear interest. Advancement shall be made without regard to Indemnitee’s ability to repay amounts advanced. The Party City Companies shall make
advance payment of Expenses to Indemnitee no later than twenty (20) days after receipt of the written request for advancement (and each subsequent request for advancement) by Indemnitee. If, at the time of receipt of any such written request
for advancement of Expenses, the Party City Companies have director and officer insurance policies 

  
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in effect, the Party City Companies will promptly notify the relevant insurers in accordance with the procedures and requirements of such policies. The Party City Companies shall thereafter keep
such director and officer insurers informed of the status of the Proceeding or other claim, as appropriate to secure coverage of Indemnitee for such claim. 

(ii) To obtain indemnification under this Agreement, at any time after submission of a request for advancement pursuant to
Section 9(c)(i) of this Agreement, Indemnitee may submit a written request for indemnification hereunder. The time at which Indemnitee submits a written request for indemnification shall be determined by the Indemnitee in the
Indemnitee’s sole discretion. Once Indemnitee submits such a written request for indemnification (and only at such time that Indemnitee submits such a written request for indemnification), a Determination shall thereafter be made, as provided
in and only to the extent required by Section 9(d) of this Agreement. In no event shall a Determination be made, or be required to be made, as a condition to or otherwise in connection with any advancement of Expenses pursuant to
Section 8 and Section 9(c)(i) of this Agreement. If, at the time of receipt of any such request for indemnification, the Party City Companies have director and officer insurance policies in effect, the Party City Companies
will promptly notify the relevant insurers in accordance with the procedures and requirements of such policies. 
 (d) Determination.
The Party City Companies agree that Indemnitee shall be indemnified to the fullest extent permitted by law and that no Determination shall be required in connection with such indemnification unless specifically required by applicable law which
cannot be waived. In no event shall a Determination be required in connection with indemnification for Expenses incurred as a witness pursuant to Section 7 of this Agreement or incurred in connection with any Proceeding or portion
thereof with respect to which Indemnitee has been successful on the merits or otherwise. Any decision that a Determination is required by law in connection with any other indemnification of Indemnitee, and any such Determination, shall be made
within thirty (30) days after receipt of Indemnitee’s written request for indemnification pursuant to Section 9(d)(ii) and such Determination shall be made either (i) by the Disinterested Directors, even though less than a
quorum, so long as Indemnitee does not request that such Determination be made by Independent Counsel, or (ii) if so requested by Indemnitee, in Indemnitee’s sole discretion, by Independent Counsel in a written opinion to the Party City
Companies and Indemnitee. If a Determination is made that Indemnitee is entitled to indemnification, payment to Indemnitee shall be made within twenty (20) days after such Determination. Indemnitee shall reasonably cooperate with the person,
persons or entity making such determination with respect to Indemnitee’s entitlement to indemnification, including providing to such person, persons or entity upon reasonable advance request any documentation or information which is not
privileged or otherwise protected from disclosure and which is reasonably available to Indemnitee and reasonably necessary to such Determination. Any Expenses incurred by Indemnitee in so cooperating with the Disinterested Directors or Independent
Counsel, as the case may be, making such determination shall be advanced and borne by the Party City Companies (irrespective of the Determination as to Indemnitee’s entitlement to indemnification) and each Party City Company is liable to
indemnify and hold Indemnitee harmless therefrom. 

  
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 (e) Independent Counsel. In the event Indemnitee requests that the Determination be made
by Independent Counsel pursuant to Section 9(d) of this Agreement, the Independent Counsel shall be selected as provided in this Section 9(e). The Independent Counsel shall be selected by Indemnitee (unless Indemnitee shall
request that such selection by made by the Board of Directors, in which event the Board of Directors shall make such selection on behalf of the Party City Companies, subject to the remaining provisions of this Section 9(e)), and
Indemnitee or the Party City Companies, as the case may be, shall give written notice to the other, advising the Party City Companies or Indemnitee of the identity of the Independent Counsel so selected. The Party City Companies or Indemnitee, as
the case may be, may, within ten (10) days after such written notice of selection shall have been received, deliver to Indemnitee or the Company, as the case may be, a written objection to such selection; provided, however, that
such objection may be asserted only on the ground that the Independent Counsel so selected does not meet the requirements of “Independent Counsel” as defined in Section 14 of this Agreement, and the objection shall set forth
with particularity the factual basis of such assertion. Absent a proper and timely objection, the person so selected shall act as Independent Counsel. If a written objection is so made and substantiated, the Independent Counsel so selected may not
serve as Independent Counsel unless and until such objection is withdrawn or a court of competent jurisdiction has determined that such objection is without merit. If, within twenty (20) days after submission by Indemnitee of a written request
for indemnification pursuant to Section 9(c)(ii) of this Agreement, no Independent Counsel shall have been selected and not objected to, either the Party City Companies or Indemnitee may petition a court of competent jurisdiction for
resolution of any objection which shall have been made by the Party City Companies or Indemnitee to the other’s selection of Independent Counsel and/or for the appointment as Independent Counsel of a person selected by the court or by such
other person as the court shall designate, and the person with respect to whom all objections are so resolved or the person so appointed shall act as Independent Counsel under Section 9(d) of this Agreement. Upon the due commencement of
any judicial proceeding or arbitration pursuant to Section 9(f) of this Agreement, Independent Counsel shall be discharged and relieved of any further responsibility in such capacity (subject to the applicable standards of professional
conduct then prevailing). Any expenses incurred by Independent Counsel shall be borne by the Party City Companies (irrespective of the Determination of Indemnitee’s entitlement to indemnification) and not by Indemnitee. 

(f) Consequences of Determination; Remedies of Indemnitee. The Party City Companies shall be bound by and shall have no right to
challenge a Favorable Determination. If an Adverse Determination is made, or if for any other reason the Party City Companies do not make timely indemnification payments or advances of Expenses, Indemnitee shall have the right to commence a
Proceeding before a court of competent jurisdiction to challenge such Adverse Determination and/or to require the Party City Companies to make such payments or advances (and the Company shall have the right to defend its position in such Proceeding
and to appeal any adverse judgment in such Proceeding). Indemnitee shall be entitled to be indemnified for all Expenses incurred in connection with such a Proceeding and to have such Expenses advanced by the Company in accordance with
Section 8 of this Agreement. If Indemnitee fails to challenge an Adverse Determination, or if Indemnitee challenges an Adverse Determination and such Adverse Determination has been upheld by a final judgment of a court of competent
jurisdiction from which no appeal can be taken, then, to the extent and only to the extent required by such Adverse Determination or final judgment, the Party City Companies shall not be obligated to indemnify or advance Expenses to Indemnitee under
this Agreement. 

  
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 (g) Presumptions; Burden and Standard of Proof. The parties intend and agree that, to the
extent permitted by law, in connection with any Determination with respect to Indemnitee’s entitlement to indemnification hereunder by any person, including a court: 

(i) it will be presumed that Indemnitee is entitled to indemnification under this Agreement, and the Party City Entities or any other person
or entity challenging such right will have the burden of proof to overcome that presumption in connection with the making by any person, persons or entity of any determination contrary to that presumption; 

(ii) the termination of any action, suit or proceeding by judgment, order, settlement, conviction, or upon a plea of
nolo contendere or its equivalent, shall not, of itself, create a presumption that Indemnitee did not act in good faith and in a manner which Indemnitee reasonably believed to be in or not opposed to the best interests of the applicable
Party City Entity, and, with respect to any criminal action or proceeding, had reasonable cause to believe that Indemnitee’s conduct was unlawful; 

(iii) Indemnitee will be deemed to have acted in good faith if Indemnitee’s action is based on the records or books of account of the
applicable Party City Entity, including financial statements, or on information supplied to Indemnitee by the officers, employees, or committees of the board of directors of the applicable Party City Entity, or on the advice of legal counsel for the
applicable Party City Entity or on information or records given in reports made to the applicable Party City Entity by an independent certified public accountant or by an appraiser or other expert or advisor selected by the applicable Party City
Entity; and 
 (iv) the knowledge and/or actions, or failure to act, of any director, officer, agent or employee of any of the Party City
Entities or relevant enterprises will not be imputed to Indemnitee in a manner that limits or otherwise adversely affects Indemnitee’s rights hereunder. 

The provisions of this Section 9(g) shall not be deemed to be exclusive or to limit in any way the other circumstances in which
Indemnitee may be deemed to have met the applicable standard of conduct set forth in this Agreement. 
 10. Insurance; Subrogation; Other
Rights of Recovery, etc. 
 (a) Each Party City Company shall use its reasonable best efforts to purchase and maintain a policy or
policies of insurance with reputable insurance companies with A.M. Best ratings of “A” or better, providing Indemnitee with coverage for any liability asserted against, and incurred by, Indemnitee or on Indemnitee’s behalf by reason
of Indemnitee’s Corporate Status, or arising out of Indemnitee’s status as such, whether or not any such Party City Company would have the power to indemnify Indemnitee against such liability. Such insurance policies shall have coverage
terms and policy limits at least as favorable to Indemnitee as the insurance coverage provided to any other director or officer of the Party City Companies. If an Party City Company has such insurance in effect at the time it receives from
Indemnitee any 

  
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notice of the commencement of an action, suit, proceeding or other claim, such Party City Company shall give prompt notice of the commencement of such action, suit, proceeding or other claim to
the insurers in accordance with the procedures set forth in the policy. The Party City Company shall thereafter take all necessary or desirable action to cause such insurers to pay, on behalf of Indemnitee, all amounts payable as a result of such
action, suit, proceeding or other claim in accordance with the terms of such policy. The Party City Company shall continue to provide such insurance coverage to Indemnitee for a period of at least six (6) years after Indemnitee ceases to serve
as a director or officer or any other present Corporate Status. 
 (b) In the event of any payment by any Party City Company under this
Agreement, such Party City Company shall be subrogated to the extent of such payment to all of the rights of recovery of Indemnitee against any other Party City Entity, and Indemnitee hereby agrees, as a condition to obtaining any advancement or
indemnification from the Party City Companies, to assign to such Party City Company all of Indemnitee’s rights to obtain from such other Party City Entity such amounts to the extent that they have been paid by such Party City Company to or for
the benefit of Indemnitee as advancement or indemnification under this Agreement and are adequate to indemnify Indemnitee with respect to the costs, Expenses or other items to the full extent that Indemnitee is entitled to indemnification or other
payment hereunder; and Indemnitee will (upon request by the Party City Companies) execute all papers required and take all action necessary to secure such rights, including execution of such documents as are necessary to enable such Party City
Company to bring suit or enforce such rights. 
 (c) Each of the Party City Companies hereby unconditionally and irrevocably waives,
relinquishes and releases, and covenants and agrees not to exercise (and to cause each of the other Party City Entities not to exercise), any rights that such Party City Company may now have or hereafter acquire against any Designating Stockholder
(or former Designating Stockholder) or Indemnitee that arise from or relate to the existence, payment, performance or enforcement of the Party City Companies’ obligations under this Agreement or under any other indemnification agreement
(whether pursuant to contract, by-laws or charter) with any person or entity, including, without limitation, any right of subrogation (whether pursuant to contract or common law), reimbursement, exoneration, contribution or indemnification, or to be
held harmless, and any right to participate in any claim or remedy of Indemnitee against any Designating Stockholder (or former Designating Stockholder) or Indemnitee, whether or not such claim, remedy or right arises in equity or under contract,
statute or common law, including, without limitation, the right to take or receive from any Designating Stockholder (or former Designating Stockholder) or Indemnitee, directly or indirectly, in cash or other property or by set-off or in any other
manner, payment or security on account of such claim, remedy or right. 
 (d) The Party City Companies shall not be liable to pay or advance
to Indemnitee any amounts otherwise indemnifiable under this Agreement or under any other indemnification agreement if and to the extent that Indemnitee has otherwise actually received payment under any insurance policy, contract, agreement or
otherwise. Notwithstanding the foregoing, (i) the Party City Companies hereby agree that they are the indemnitors of first resort under this Agreement and any obligations they have to provide advancement and/or indemnification to Indemnitee
(under this Agreement or otherwise) are primary, and any obligation of any Designating Stockholder (or any affiliate thereof, other than an Party City Entity), or any 

  
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obligation of any insurer providing insurance coverage under any policy purchased or maintained by any Designating Stockholder (or by any affiliate thereof, other than an Party City Entity) or of
any insurer providing insurance coverage to Indemnitee under any personal umbrella liability insurance policy, to provide advancement, indemnification or insurance coverage for the same amounts incurred by Indemnitee are secondary, and (ii) if
any Designating Stockholder (or any affiliate thereof other than a Party City Entity) pays or causes to be paid, for any reason, any amounts otherwise indemnifiable hereunder or under any other indemnification agreement (whether pursuant to
contract, by-laws or charter) with Indemnitee, then (x) such Designating Stockholder (or such affiliate, as the case may be) shall be fully subrogated to all rights of Indemnitee with respect to such payment and (y) the Party City
Companies shall fully indemnify, reimburse and hold harmless such Designating Stockholder (or such other affiliate) for all such payments actually made by such Designating Stockholder (or such other affiliate). 

(e) The Party City Companies’ obligation to indemnify or advance Expenses hereunder to Indemnitee in respect of or relating to
Indemnitee’s service at the request of any of the Party City Companies as a director, officer, employee, fiduciary, representative, partner or agent of any other Party City Entity shall be reduced by any amount Indemnitee has actually received
as payment of indemnification or advancement of Expenses from such other Party City Entity, except to the extent that such indemnification payments and advance payment of Expenses when taken together with any such amount actually received from other
Party City Entities or under director and officer insurance policies maintained by one or more Party City Entities are inadequate to fully pay all costs, Expenses or other items to the full extent that Indemnitee is otherwise entitled to
indemnification or other payment hereunder. 
 (f) Except for the rights set forth in Sections 10(c), 10(d) and 10(e)
of this Agreement, the rights to indemnification and advancement of Expenses as provided by this Agreement shall not be deemed exclusive of any other rights to which Indemnitee may at any time, whenever conferred or arising, be entitled under
applicable law, under the Party City Entities’ Certificates of Incorporation or By-Laws, or under any other agreement, vote of stockholders or resolution of directors of any Party City Entity, or otherwise. Indemnitee’s rights under this
Agreement are present contractual rights that fully vest upon Indemnitee’s first service as a director or officer of any of the Party City Companies. The Parties hereby agree that Sections 10(c), 10(d) and 10(e) of this
Agreement shall be deemed exclusive and shall be deemed to modify, amend and clarify any right to indemnification or advancement provided to Indemnitee under any other contract, agreement or document with any Party City Entity. 

(g) No amendment, alteration or repeal of this Agreement or of any provision hereof shall limit or restrict any right of Indemnitee under this
Agreement in respect of any action taken or omitted by such Indemnitee in Indemnitee’s Corporate Status prior to such amendment, alteration or repeal. To the extent that a change in the General Corporation Law of the State of Delaware (or other
applicable law), whether by statute or judicial decision, permits greater indemnification or advancement of Expenses than would be afforded currently under the Party City Entities’ Certificates of Incorporation or By-Laws and this Agreement, it
is the intent of the parties hereto that Indemnitee enjoy by this Agreement the greater benefits so afforded by such change. The assertion or employment of any right or remedy hereunder, or otherwise, shall not prevent the concurrent assertion or
employment of any other right or remedy. 

  
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 11. Employment Rights; Successors; Third Party Beneficiaries. 

(a) This Agreement shall not be deemed an employment contract between the Party City Companies and Indemnitee. This Agreement shall continue
in force as provided above after Indemnitee has ceased to serve as a director and/or officer of the Party City Companies or any other Corporate Status. 

(b) This Agreement shall be binding upon each of the Party City Companies and their successors and assigns and shall inure to the benefit of
Indemnitee and Indemnitee’s heirs, executors and administrators. 
 (c) The Designating Stockholders are express third party
beneficiaries of this Agreement, are entitled to rely upon this Agreement, and may specifically enforce the Party City Companies’ obligations hereunder (including but not limited to the obligations specified in Section 10 of this
Agreement) as though a party hereunder. 
 12. Severability. If any provision or provisions of this Agreement shall be held to be
invalid, illegal or unenforceable for any reason whatsoever: (a) the validity, legality and enforceability of the remaining provisions of this Agreement (including without limitation, each portion of any Section of this Agreement containing any
such provision held to be invalid, illegal or unenforceable, that is not itself invalid, illegal or unenforceable) shall not in any way be affected or impaired thereby; (b) such provision or provisions shall be deemed reformed to the extent
necessary to conform to applicable law and to give the maximum effect to the intent of the parties hereto; and (c) to the fullest extent possible, the provisions of this Agreement (including, without limitation, each portion of any Section of
this Agreement containing any such provision held to be invalid, illegal or unenforceable, that is not itself invalid, illegal or unenforceable) shall be construed so as to give effect to the intent manifested thereby. 

13. Exception to Right of Indemnification or Advancement of Expenses. Notwithstanding any other provision of this Agreement and except
as provided in Section 7(a) of this Agreement or as may otherwise be agreed by any Party City Company, Indemnitee shall not be entitled to indemnification or advancement of Expenses under this Agreement with respect to any Proceeding
brought by Indemnitee (other than a Proceeding by Indemnitee (i) by way of defense or counterclaim, (ii) to enforce Indemnitee’s rights under this Agreement or (iii) to enforce any other rights of Indemnitee to indemnification,
advancement or contribution from the Party City Companies under any other contract, by-laws or charter or under statute or other law, including any rights under Section 145 of the Delaware General Corporation Law), unless the bringing of such
Proceeding or making of such claim shall have been approved by the Board of Directors of the applicable Party City Company. 
 14.
Definitions. For purposes of this Agreement: 
 (a) “Board of Directors” means the board of directors of the
Company. 
 (b) “Certificate of Incorporation” means, with respect to any entity, (i) in the case of the Company, its
certificate of incorporation, (ii) in the case of Opco, its certificate of incorporation, and (iii) in the case of any other entity, its certificate of incorporation, articles of incorporation or similar constituent document. 

  
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 (c) “Corporate Status” describes the status of a person by reason of such
person’s past, present or future service as a director or officer of any of the Party City Companies (including, without limitation, one who serves at the request of any of the Party City Companies as a director, officer, employee, fiduciary or
agent of any other Party City Entity). 
 (d) “Designating Stockholder” means Thomas H. Lee Partners, L.P. and Advent
International Corporation, in each case so long as an individual designated (directly or indirectly) by the Designating Stockholder, or any of its affiliates serves as a director of any Party City Entity. 

(e) “Determination” means a determination that either (x) there is a reasonable basis for the conclusion that
indemnification of Indemnitee is proper in the circumstances because Indemnitee met a particular standard of conduct (a “Favorable Determination”) or (y) there is no reasonable basis for the conclusion that indemnification of
Indemnitee is proper in the circumstances because Indemnitee met a particular standard of conduct (an “Adverse Determination”). An Adverse Determination shall include the decision that a Determination was required in connection with
indemnification and the decision as to the applicable standard of conduct. 
 (f) “Disinterested Director” means director
of the Company who is not and was not a party to the Proceeding in respect of which indemnification is sought by Indemnitee. 
 (g)
“Expenses” shall mean all reasonable direct and indirect costs, fees and expenses of any type or nature whatsoever and shall specifically include, without limitation, all reasonable attorneys’ fees, retainers, court costs,
transcript costs, fees and costs of experts, witness fees, travel expenses, duplicating costs, printing and binding costs, telephone charges, postage, delivery service fees, and all other disbursements or expenses of the types customarily incurred
in connection with prosecuting, defending, preparing to prosecute or defend, investigating, being or preparing to be a witness, in, or otherwise participating in, a Proceeding, including, but not limited to, the premium for appeal bonds, attachment
bonds or similar bonds and all interest, assessments and other charges paid or payable in connection with or in respect of any such Expenses, and shall also specifically include, without limitation, all reasonable attorneys’ fees and all other
expenses incurred by or on behalf of Indemnitee in connection with preparing and submitting any requests or statements for indemnification, advancement, contribution or any other right provided by this Agreement. Expenses, however, shall not include
amounts paid in settlement by Indemnitee or the amounts of judgments or fines against Indemnitee. 
 (h) “Independent
Counsel” means, at any time, any law firm, or a member of a law firm, that (a) is experienced in matters of corporation law and (b) is not, at such time, or has not been in the five years prior to such time, retained to represent:
(i) any Party City Entity or Indemnitee in any matter material to either such party (other than with respect to matters concerning Indemnitee under this Agreement, or of other indemnities under similar indemnification agreements), or
(ii) any other party to the Proceeding giving rise to a claim for 

  
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indemnification hereunder. Notwithstanding the foregoing, the term “Independent Counsel” shall not include any person who, under the applicable standards of professional conduct then
prevailing, would have a conflict of interest in representing either the Party City Companies or Indemnitee in an action to determine Indemnitee’s rights under this Agreement. The Party City Companies agree to pay the reasonable fees and
expenses of the Independent Counsel referred to above and to fully indemnify such counsel against any and all Expenses, claims, liabilities and damages arising out of or relating to this Agreement or its engagement pursuant hereto and to be jointly
and severally liable therefor. 
 (i) “Proceeding” includes any actual, threatened, pending or completed action, suit,
arbitration, alternate dispute resolution mechanism, investigation, inquiry, administrative hearing or any other actual, threatened, pending or completed proceeding, whether brought by or in the right of any Party City Company or otherwise and
whether civil, criminal, administrative or investigative in nature, in which Indemnitee was, is, may be or will be involved as a party, witness or otherwise, by reason of Indemnitee’s Corporate Status or by reason of any action taken by
Indemnitee or of any inaction on Indemnitee’s part while acting as director or officer of any Party City Entity (in each case whether or not he is acting or serving in any such capacity or has such status at the time any liability or expense is
incurred for which indemnification or advancement of Expenses can be provided under this Agreement). 
 (j) “Party City
Entity” means any Party City Company, any of their respective subsidiaries and any other corporation, partnership, limited liability company, joint venture, trust, employee benefit plan or other enterprise with respect to which Indemnitee
serves as a director, officer, employee, partner, representative, fiduciary or agent, or in any similar capacity, at the request of any Party City Company. 

(k) Construction. Whenever required by the context, as used in this Agreement the singular number shall include the plural, the plural
shall include the singular, and all words herein in any gender shall be deemed to include (as appropriate) the masculine, feminine and neuter genders. 

15. Reliance; Integration. 

(a) The Party City Companies expressly confirm and agree that they have entered into this Agreement and assumed the obligations imposed on
each of them hereby in order to induce Indemnitee to serve as a director and/or officer of the Party City Companies, and the Party City Companies acknowledge that Indemnitee is relying upon this Agreement in serving as a director and/or officer of
the Party City Companies. 
 16. Modification and Waiver. No supplement, modification or amendment of this Agreement shall be binding
unless executed in a writing identified as such by both of the parties hereto. No waiver of any of the provisions of this Agreement shall be deemed or shall constitute a waiver of any other provisions hereof (whether or not similar) nor shall such
waiver constitute a continuing waiver. 

  
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 17. Notice Mechanics. All notices, requests, demands or other communications hereunder
shall be in writing and shall be deemed to have been duly given if (i) delivered by hand and receipted for by the party to whom said notice or other communication shall have been direct, or (ii) mailed by certified or registered mail with
postage prepaid, on the third business day after the date on which it is so mailed: 
  

													
	(a)		If to Indemnitee to:
					
							  
		
							  
		
							  
		
							  
		


													
				
					with a copy to:		Ropes & Gray LLP
									Prudential Tower, 800 Boylston Street
									Boston, MA 02119-3600
									Attn: Julie H. Jones
		
	(b)		If to any Party City Company, to:
				
							Party City Holdco Inc.
							80 Grasslands Road
							Elmsford, NY 10523
							Attn: General Counsel
				
					with a copy to:		Ropes & Gray LLP
									Prudential Tower, 800 Boylston Street
									Boston, MA 02119-3600
									Attn: Julie H. Jones

 or to such other address as may have been furnished (in the manner prescribed above) as follows: (a) in the case of a
change in address for notices to Indemnitee, furnished by Indemnitee to the Party City Companies and (b) in the case of a change in address for notices to any Party City Company, furnished by the Party City Companies to Indemnitee. 

18. Contribution. To the fullest extent permissible under applicable law, if the indemnification provided for in this Agreement is
unavailable to Indemnitee for any reason whatsoever, the Party City Companies, in lieu of indemnifying Indemnitee, shall contribute to the amount incurred by Indemnitee, whether for judgments, fines, penalties, excise taxes, amounts paid or to be
paid in settlement and/or for reasonably incurred Expenses, in connection with any claim relating to an indemnifiable event under this Agreement, in such proportion as is deemed fair and reasonable in light of all of the circumstances of such
Proceeding in order to reflect (i) the relative benefits received by the Party City Companies and Indemnitee as a result of the event(s) and/or transaction(s) giving cause to such Proceeding; and/or (ii) the relative fault of the Party
City Companies (and their other directors, officers, employees and agents) and Indemnitee in connection with such event(s) and/or transaction(s). 

  
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 19. Governing Law; Submission to Jurisdiction; Appointment of Agent for Service of
Process. This Agreement and the legal relations among the parties shall, to the fullest extent permitted by law, be governed by, and construed and enforced in accordance with, the laws of the State of Delaware, without regard to its conflict of
laws rules. The Party City Companies and Indemnitee hereby irrevocably and unconditionally (i) agree that any action or proceeding arising out of or in connection with this Agreement shall be brought only in the Trial Court, and not in any
other state or federal court in the United States of America or any court in any other country, (ii) consent to submit to the exclusive jurisdiction of the Trial Court for purposes of any action or proceeding arising out of or in connection
with this Agreement, (iii) waive any objection to the laying of venue of any such action or proceeding in the Trial Court, and (iv) waive, and agree not to plead or to make, any claim that any such action or proceeding brought in the Trial
Court has been brought in an improper or otherwise inconvenient forum. 
 20. Headings. The headings of the paragraphs of this
Agreement are inserted for convenience only and shall not be deemed to constitute part of this Agreement or to affect the construction thereof. 

21. Counterparts. This Agreement may be executed in one or more counterparts, each of which shall for all purposes be deemed to be an
original but all of which together shall constitute one and the same Agreement. 
 [Remainder of Page Intentionally Blank] 

  
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 IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the day and year first
above written. 
  

							
	Company:				Party City Holdco Inc.
				
					By:		  

					Name:		
					Title:		
			
	Opco:				Party City Holdings Inc.
				
					By:		  

					Name:		
					Title:		
			
	Indemnitee:				  

					Name:		[                    ]

 [Signature Page to Indemnification Agreement]