EXHIBIT 10.11



 Exhibit 10.11 

EMPLOYMENT AGREEMENT 

This EMPLOYMENT AGREEMENT (the “Agreement”) is made as of this 5th day of January, 2015, by and among i4c
Innovations Inc., a Delaware corporation and wholly owned subsidiary of the Parent Company (as defined below) (the “Corporation”), Jeff Noce, an individual, residing at 8524 Radford Avenue, Alexandria, VA 22309 (the
“Executive”), and Intersections Inc., a Delaware corporation, with offices at 3901 Stonecroft Boulevard, Chantilly, Virginia 20151 (the “Parent Company”) for the limited purposes set forth herein. This
Agreement shall be effective as of January 1, 2015. 
 W I T N E S S E T H: 

WHEREAS, the Corporation is a wholly owned subsidiary of the Parent Company; and 

WHEREAS, the Corporation desires to continue to employ the Executive and the Executive desires to accept such continued employment upon
the terms and conditions contained in this Agreement; 
 NOW, THEREFORE, for and in consideration of the premises and the mutual
covenants and agreements herein contained, and for other valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows: 

1. Employment. The Corporation hereby employs the Executive, and the Executive hereby accepts employment, as the President of the
Corporation under the terms and conditions set forth herein. 
 2. Term. This Agreement and the Executive’s employment are for
an indefinite term. Therefore, the Executive is employed on an at-will basis and either the Executive or the Corporation may terminate his employment at any time and for any reason, with or without “cause” including, without limitation, as
defined in paragraph 6.c.; provided, however, other than in the case of termination by the Corporation for “cause” as defined in paragraph 6.c. or due to the Executive’s death or disability as set forth in paragraphs
6.a. or 6.b., both the Corporation and the Executive shall give the other 30 days’ prior written notice of termination. Notwithstanding the foregoing, the Corporation may, at its option, provide a cash payment up to 30 days’ Base Salary in
lieu of such 30 days’ notice or any portion thereof. 
 3. Duties. 

a. While the Executive is employed pursuant to this Agreement, he shall perform such duties and discharge such responsibilities as the
Chairman (the “Chairman”) of the Board of Directors of the Corporation (the “Board of Directors”) and the Board of Directors shall from time to time direct, which duties and responsibilities shall be commensurate
with the Executive’s position. The Executive shall perform his duties and discharge his responsibilities from the Corporation’s principal office in Chantilly, Virginia, other than normal and customary business travel, which is also a duty
and requirement of the Executive’s employment with the Corporation. The Executive shall comply fully with all applicable laws, rules and regulations as well as with the Corporation’s and the Parent Company’s policies and procedures.
The Executive shall devote his entire working time to the business of the Corporation and shall use his best 







 
efforts, skills and abilities in his diligent and faithful performance of his duties and responsibilities hereunder. While the Executive is employed pursuant to this Agreement, he shall not
engage in any other business activities or hold any office or position, regardless of whether any such activity, office or position is pursued for profit or other pecuniary advantage, without the prior written consent of the Corporation;
provided, however, the Executive may engage in (i) personal investment activities for himself and his family and (ii) charitable and civic activities, so long as such outside interests set forth in subsections (i) and
(ii) hereof do not interfere with the performance of his duties and responsibilities hereunder. 
 b. The Board of Directors and the
Chairman reserve the right from time to time to assign to the Executive additional duties and responsibilities and to delegate to other employees of the Corporation duties and responsibilities normally discharged by the Executive. All such
assignments and delegations of duties and responsibilities shall be made in good faith and shall not materially affect the general character of the work to be performed by the Executive. The Executive shall hold such officerships and directorships
in the Parent Company and the Corporation and any of their respective subsidiaries to which, from time to time, the Executive may be appointed or elected with no additional compensation payable to the Executive. 

4. Compensation and Related Matters. As full compensation for the Executive’s performance of his duties and responsibilities
during his employment pursuant to this Agreement, the Corporation shall pay the Executive the compensation and provide the benefits set forth below: 

a. Base Salary. The Corporation shall pay the Executive an annual salary (the “Base Salary”) equal to $400,000, less
applicable withholding and other deductions, payable in accordance with the Corporation’s then current payroll practices. Commencing in 2016, the Base Salary will be reviewed at least annually by the Chairman and may be increased, but not
decreased, in its sole discretion, in which event any increased Base Salary shall be deemed the Base Salary under this Agreement. 
 b.
Bonus. For each full calendar year of the Executive’s employment, the Executive shall be eligible to participate in a bonus plan (“Bonus Plan”). The Bonus Plan shall be as determined in the sole discretion of the
Chairman, subject to financial, tax and legal analysis, and the approval by the Board of Directors (and/or the Board of Directors of the Parent Company or Compensation Committee thereof). The Executive’s participation in the Bonus Plan shall be
subject to the plan terms and conditions (which may be based on such factors as the Board of Directors (and/or the Board of Directors of the Parent Company or Compensation Committee thereof) determine in its or their sole discretion, including the
performance of the Corporation, its direct and indirect subsidiaries or parent entities and/or the Executive) adopted by the Board of Directors (and/or the Board of Directors of the Parent Company or Compensation Committee thereof). Without limiting
the generality of the foregoing, to be eligible for a bonus under the Bonus Plan, the Executive must be in an “active working status” at the time of bonus payment. For purposes of this Agreement, “active working status”
shall mean that the Executive has not resigned (or given notice of his intention to resign) and has not been terminated for any reason, with or without “cause” including, without limitation, as defined in paragraph 6.c. (or been given
notice of termination), except as otherwise provided in paragraph 6 hereof. 

  
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 c. Benefits. The Executive shall be entitled to participate in, and receive benefits from,
any health, welfare and retirement plans and programs (including, but not limited to, medical, dental, life insurance, disability and 401(k)), if any are adopted, of the Corporation or any employing subsidiary which may be in effect from time to
time during the Executive’s employment by the Corporation and/or employing subsidiary, on the same basis as those benefits are generally made available to other senior executives of the Corporation and/or employing subsidiary, subject to the
terms and conditions of such plans as may be in effect from time to time. 
 d. Equity Awards. For so long as the Corporation is at
least a majority owned subsidiary or controlled affiliate of the Parent Company, the Executive shall be considered for equity or equity based awards by the Board of Directors of the Parent Company (and/or Compensation Committee thereof) on a similar
basis as generally made available to other senior officers of the Parent Company (other than the Parent Company’s Chief Executive Officer). Any such grants or awards shall be made at the sole discretion of the Board of Directors of the Parent
Company and/or Compensation Committee thereof and the terms of such grants or awards, if any, shall be set forth in the applicable plans and award agreements. 

e. Leave. The Executive shall be eligible to receive and take paid leave that the Corporation generally makes available to its senior
officers in accordance with the Corporation’s leave policies (as may be revised from time to time). 
 f. Car Allowance. The
Corporation shall provide the Executive with an annual car allowance (the “Car Allowance”), which shall be applied to the purchase or lease of a vehicle. The Car Allowance shall equal 4% of the Executive’s Base Salary, less
applicable withholding and other deductions, and shall be divided into equal payments and paid on the same basis as the Corporation’s payroll. The Executive shall be responsible for the maintenance and operation of the vehicle and the costs
associated with the same, including, without limitation, insurance. 
 g. Insurance, Indemnification and Related Matters. While the
Executive is employed by the Corporation and for so long as there exists potential for liability thereafter with regard to the Executive’s activities during his employment on behalf of the Corporation, the Parent Company or any of its
subsidiaries or affiliates (regardless of whether as an employee, officer, or member of the Board of Directors or in any other capacity on behalf of the Parent Company or any of its subsidiaries or affiliates), the Corporation and/or the Parent
Company shall (i) indemnify, defend and hold harmless the Executive and (ii) advance payment of costs and expenses incurred by the Executive in defense of any such action, suit or proceeding to which the Executive is made a party or is
threatened to be made a party (provided the Executive shall repay such expenses in the event it is ultimately determined he is not entitled to such indemnification), in each case on terms and conditions no less favorable than the Parent Company
and/or the Corporation, as applicable, provides at any time during the Executive’s employment or afterwards to its other executive officers and members of the Board of Directors. During the Executive’s employment and for 6 years
thereafter, the Executive shall be entitled, at 

  
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the Parent Company’s and/or the Corporation’s, as applicable, expense, to the same directors’ and officers’ liability insurance coverage that the Parent Company and/or the
Corporation provides generally to its other executive officers and members of the Board of Directors, as may be amended from time to time, provided that such insurance coverage following the Executive’s employment shall be on terms and
conditions no less favorable to the Executive than those in effect at the expiration or termination of his employment. The rights provided by this paragraph 4.g. shall be in addition to any other rights to which the Executive may be entitled under
any of the organizational documents of the Parent Company, the Corporation or any of its subsidiaries or affiliates, any agreement, pursuant to any vote of the holders of equity interests or securities of the Parent Company or any of its
subsidiaries or affiliates, as a matter of law or otherwise. 
 5. Expenses. The Corporation or its subsidiaries shall reimburse the
Executive for expenses which the Executive may from time to time reasonably incur on behalf of and at the request of the Corporation in the performance of his responsibilities and duties under this Agreement, provided that the Executive shall be
required to account to the Corporation for such expenses in the manner prescribed by the Corporation. 
 6. Termination. This
Agreement and the Executive’s employment shall terminate: 
 a. immediately upon the Executive’s death; or 

b. upon the Executive’s disability. For purposes of this Agreement, the term “disability” shall mean that the Executive
is (i) unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12
months or (ii) by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, receiving income replacement benefits
for a period of not less than 3 months under an accident and health plan covering employees of the service provider’s employer; or 

c. upon the existence of cause. For purposes of this Agreement, “cause” shall mean that the Executive: (i) has been
convicted of, or entered a plea of nolo contendre to, a misdemeanor involving moral turpitude or any felony under the laws of the United States or any state or political subdivision thereof; (ii) has committed an act constituting a
breach of fiduciary duty, fraud, gross negligence or willful misconduct; (iii) has engaged in conduct that violated the Corporation’s (or the Parent Company’s) then existing internal policies or procedures and which is materially
detrimental to the business, reputation, character or standing of the Parent Company or the Corporation or any of their subsidiaries; or (iv) after written notice to the Executive and a reasonable opportunity of at least 30 days to cure, the
Executive shall continue (x) to be in material breach of the terms of this Agreement; (y) to fail or refuse to attend to the material duties and responsibilities reasonably assigned to him by the Board of Directors or the Chairman
consistent with his authority, position and responsibilities on the date hereof; or (z) to be absent excessively for reasons unrelated to disability; or 

d. upon the existence of good reason. For purposes of this Agreement, the following shall constitute “good reason”: the
existence of one or more of the following events has occurred without the written consent of the Executive: (i) a material reduction in the 

  
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Executive’s Base Salary; (ii) the relocation of the Executive’s office to a location outside of a 30- mile radius from the Corporation’s present Chantilly, Virginia location;
(iii) a material breach by the Corporation or the Parent Company, as applicable, of the terms of this Agreement; or (iv) following a “change in control” as defined in paragraph 6.e hereof, a material diminution in the
Executive’s authority, duties or responsibilities; provided, however, that none of the events described herein will constitute good reason unless the Executive has first provided written notice to the Corporation of the occurrence
of the applicable event(s) within 90 days of the initial existence of such event and the Corporation (or, if applicable, the Parent Company) fails to cure such event within 30 days after its receipt of such written notice and, if uncured, the
termination is effective (and the Executive terminates) as of the end of such 30 day cure period. 
 e. for the purposes of this Agreement,
the term “change in control” shall mean that: 
 (i) any “person” or “group” (as such terms are used
in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)), other than the Parent Company, any existing director or officer of the Parent Company, any trustee or other fiduciary holding securities
under an employee benefit plan of the Parent Company, or any corporation owned, directly or indirectly, by the stockholders of the Parent Company in substantially the same proportions as their ownership of stock of the Parent Company, becomes the
“beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Parent Company representing 30% or more of the Common Stock of the Parent Company; or 

(ii) the stockholders of the Parent Company approve a merger or consolidation of the Parent Company with any other corporation, other than a
merger or consolidation which would result in the voting securities of the Parent Company outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving
entity) more than 50% of the combined voting power of the voting securities of the Parent Company or such surviving entity outstanding immediately after such merger or consolidation; or 

(iii) the stockholders of the Parent Company approve an agreement for the sale or disposition by the Parent Company of all or substantially
all of the Parent Company’s assets; or 
 (iv) the consummation of (A) the sale or disposition by the Corporation of all or
substantially all of the Corporation’s assets or (B) any other transaction (including a merger or consolidation) the result of which is that any “person or “group,” other than the Parent Corporation or any of its
wholly-owned subsidiaries, any existing director or officer of the Parent Corporation or any of its wholly-owned subsidiaries, or any trustee or other fiduciary holding securities under an employee benefit plan of the Parent Corporation or any of
its wholly-owned subsidiaries, becomes the “beneficial owner,” directly or indirectly, of securities of the Corporation representing more than 50% of the voting power of the outstanding voting stock of the Corporation or any of its direct
or indirect parent companies holding directly or indirectly 100% of the total voting power of the voting stock of the Corporation. 

  
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 f. If the Executive’s employment is terminated by: (a) the Corporation pursuant to
paragraph 6.c., or (b) the Executive other than pursuant to paragraph 6.d., then, in full satisfaction of the Corporation’s obligations under this Agreement, the Executive shall be entitled to receive (i) the Base Salary provided for
herein up to and including the effective date of termination, prorated on a daily basis; and (ii) medical benefit continuation at the Executive’s and/or his dependents’ expense as provided by law. 

g. If the Executive’s employment is terminated by: (a) the Corporation pursuant to paragraph 6.a., 6.b. or other than pursuant to
paragraph 6.c. or (b) the Executive pursuant to paragraph 6.d., then, in full satisfaction of the Corporation’s and the Parent Company’s obligations under this Agreement, the Executive, his beneficiaries or estate, as appropriate,
shall be entitled to receive: (i) the Base Salary provided for herein up to and including the effective date of termination, prorated on a daily basis; (ii) any cash bonus which would otherwise be payable to the Executive with respect to
the year prior to the year of termination, to the extent scheduled to be paid in the year of termination and not previously been paid, which shall be due and payable in the year of termination and at the same time as such bonuses for such year are
paid to active employees (but no later than March 15th of the year of termination); (iii) severance in an amount equal 1.5 times the Executive’s Base Salary (2.5 times the
Executive’s Base Salary if the Executive’s employment is terminated upon, or within 12 months following, a change in control), in either case in exchange for a general release in form and content satisfactory to the Corporation (the
“Release”), to be paid in one payment on the 60th day following the date of such termination, provided that the Release must have become effective before the 60th day following such termination; and (iv) medical benefit
continuation at the Executive’s and/or his dependents’ expense as provided by law; provided, however, as additional consideration for the Release, to the extent the Executive and/or his covered dependents elect medical
continuation coverage, the Corporation will pay (or reimburse) the cost of medical benefit continuation (on the same basis and at the same cost as such benefits are currently provided to senior executives of the Corporation) for the Executive and
any covered dependents for up to 18 months or until the Executive and/or his covered dependents are covered by another company’s group health insurance, whichever is sooner; and provided, further, that if the Corporation
determines in good faith that its payment of such cost will result in the imposition of excise taxes or penalties on the Corporation, the Parent Company and/or the insurance carrier with respect to such medical benefits, then the Corporation shall
not pay (or reimburse) such cost and the Corporation shall provide an economically equivalent benefit or payment, to the extent that such benefit or payment is consistent with applicable law and will not result in the imposition of such excise taxes
or penalties. In addition, in the event of (i) the Executive’s death or disability (as defined in paragraph 6.b.), all of the Executive’s outstanding unvested equity and equity based awards shall immediately become vested and any
restrictions thereon shall lapse and, if applicable, become exercisable, and (ii) the event of the Executive’s termination of employment by the Corporation other than pursuant to paragraph 6.c. or termination of employment by the Executive
pursuant to paragraph 6.d., on the Executive’s date of termination of employment, the Executive shall become vested, and all restrictions shall lapse and, if applicable, become exercisable, on the Executive’s outstanding equity and equity
based awards that would have vested in the 12 months following the Executive’s date of termination of employment if the Executive had remained employed by the Corporation. 

  
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 h. The Executive hereby acknowledges that he is employed by the Corporation for an indefinite
term and nothing in this Agreement, including, without limitation, this paragraph 6, changes the at-will nature of his employment. 
 7.
Confidential and Proprietary Information; Work Product; Warranty; Non- Competition; Non-Solicitation; Non-Disparagement, Etc. 
 a.
Confidentiality. The Executive acknowledges and agrees that there are certain trade secrets and confidential and proprietary information (collectively, “Confidential Information”) which have been developed by the Parent
Company and which are used by the Parent Company in its business. Confidential Information shall include, without limitation: (i) customer lists and supplier lists; (ii) the details of the Parent Company’s relationships with its
customers, including, without limitation, the financial relationship with a customer, knowledge of the internal “politics”/workings of a customer organization, a customer’s technical needs and job specifications, knowledge of a
customer’s strategic plans and the identities of contact persons within a customer’s organization; (iii) the Parent Company’s marketing and development plans, business plans; and (iv) other information proprietary to the
Parent Company’s business. The Executive shall not, at any time during or after his employment hereunder, use or disclose such Confidential Information, except to authorized representatives of the Parent Company or the customer or as required
in the performance of his duties and responsibilities hereunder. The Executive shall return all customer and/or Parent Company property, such as computers, software and cell phones, and documents (and any copies including, without limitation, in
machine or human-readable form), to the Parent Company when his employment terminates. The Executive shall not be required to keep confidential any Confidential Information which (x) is or becomes publicly available through no fault of the
Executive, (y) is already in his possession (unless obtained from the Parent Company or one of its customers) or (z) is required to be disclosed by applicable law or regulation, or pursuant to the valid order of a court of competent
jurisdiction or an authorized government agency, provided that the Executive shall provide the Parent Company and/or Corporation written notice of any such order prior to such disclosure to the extent practicable under the circumstances. Further,
the Executive shall be free to use and employ his general skills, know-how and expertise, and to use, disclose and employ any generalized ideas, concepts, know-how, methods, techniques or skills, including, without limitation, those gained or
learned during the course of the performance of his duties and responsibilities hereunder, so long as he applies such information without disclosure or use of any Confidential Information. 

b. Work Product. The Executive agrees that all copyrights, patents, trade secrets or other intellectual property rights associated with
any ideas, concepts, techniques, inventions, processes, or works of authorship developed or created by him during his employment by the Parent Company and for a period of 6 months thereafter, that (i) relate, whether directly or indirectly, to
the Parent Company’s actual or anticipated business, research or development or (ii) are suggested by or as a result of any work performed by the Executive on the Parent Company’s behalf, shall, to the extent possible, be considered
works made for hire within the meaning of the Copyright Act (17 U.S.C. Section 101 et seq.) (the “Work Product”). All Work Product shall be and remain the property of the Parent Company. To the extent that any such Work
Product may not, under applicable law, be considered works made for hire, the Executive hereby grants, transfers, assigns, conveys and relinquishes, and agrees to grant, 

  
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transfer, assign, convey and relinquish from time to time, on an exclusive basis, all of his right, title and interest in and to the Work Product to the Parent Company in perpetuity or for the
longest period otherwise permitted by law. Consistent with his recognition of the Parent Company’s absolute ownership of all Work Product, the Executive agrees that he shall (i) not use any Work Product for the benefit of any party other
than the Parent Company and (ii) at the Parent Company’s sole expense, perform such acts and execute such documents and instruments as the Parent Company may now or hereafter deem reasonably necessary or desirable to evidence the transfer
of absolute ownership of all Work Product to the Parent Company; provided, however, if following 10 days’ written notice from the Parent Company, the Executive refuses, or is unable, due to disability, incapacity, or death, to
execute such documents relating to the Work Product, he hereby appoints any of the Parent Company’s officers as his attorney-in-fact to execute such documents on his behalf. This agency is coupled with an interest and is irrevocable without the
Parent Company’s prior written consent. 
 c. Warranty. The Executive represents and warrants to the Parent Company that
(i) there are no claims that would adversely affect his ability to assign all right, title and interest in and to the Work Product to the Parent Company; (ii) the Work Product does not violate any patent, copyright or other proprietary
right of any third party; (iii) the Executive has the legal right to grant the Parent Company the assignment of his interest in the Work Product as set forth in this Agreement; and (iv) he has not brought and will not bring to his
employment hereunder, or use in connection with such employment, any trade secret, confidential or proprietary information, or computer software, except for software that he has a right to use for the purpose for which it shall be used, in his
employment hereunder. 
 d. Non-Competition; Non Solicitation. The Executive agrees that during his employment by the Corporation and
for 18 months thereafter, regardless of the circumstances which result in his termination, he shall not within the continental United States or Canada (i) engage or attempt to engage, directly or indirectly, whether as an employee, officer,
director, consultant or otherwise, in any business activity which is the same as, substantially similar to or directly competitive with the Corporation or any of its subsidiaries or controlled affiliates; (ii) solicit or attempt to solicit,
directly or indirectly, whether as an employee, officer, director, consultant or otherwise, any person or entity which is then a customer of the Parent Company or has been a customer or solicited by the Parent Company in the preceding 18-month
period, to purchase products or services directly competitive with those sold or provided by the Parent Company from any entity other than the Parent Company; (iii) solicit for employment, engage and/or hire, whether directly or indirectly, any
individual who is then employed by the Parent Company or engaged by the Parent Company as an independent subcontractor or consultant; and/or (iv) encourage or induce, whether directly or indirectly, any individual who is then employed by the
Parent Company or engaged by the Parent Company as an independent contractor or consultant to end his/her business relationship with the Parent Company; provided, however, nothing in this paragraph 7.d. shall prevent the Executive from
owning, solely as an investment, up to 5% of the securities of any publicly-traded company. 
 e. Non-Disparagement. During the
Executive’s employment and at any time thereafter, the Executive agrees not to disparage, either orally or in writing, in any material respect the Parent Company or any of its current or former employees, officers or directors, and will not
authorize others to do so on Executive’s behalf. Notwithstanding the foregoing, nothing 

  
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in this paragraph 7.e. shall preclude the Executive from (i) enforcing his rights under this Agreement or responding truthfully to legal process or governmental inquiry, (ii) in the
course of and consistent with his duties for the Parent Company, evaluating or discussing the performance or conduct of other officers and/or employees, including in connection with performance evaluations or (iii) from providing truthful
testimony or information in any proceeding or in response to any request from any governmental agency or any judicial, arbitral or self-regulatory forum or as otherwise required by law, subject to the Executive providing the Parent Company with as
much prior written notice as is practicable under the circumstances. 
 f. Cooperation. The Executive agrees, without receiving
additional compensation and upon reasonable notice, to cooperate fully with the Parent Company and its legal counsel on any matters relating to the Executive’s employment with the Parent Company in which the Parent Company reasonably determines
that the Executive’s cooperation is necessary or appropriate. The Parent Company shall reimburse the Executive for reasonable and pre-approved travel and other similar out-of-pocket expenses incurred as a result of any such cooperation. 

g. Injunctive Relief; Remedy. The Executive acknowledges that a breach or threatened breach of any of the terms set forth in this
paragraph 7 may result in an irreparable and continuing harm to the Parent Company for which there may be no adequate remedy at law. The Parent Company shall, without posting a bond, be entitled to seek injunctive and other equitable relief, in
addition to any other remedies available to the Parent Company. 
 h. Essential and Independent Agreements. It is understood by the
parties hereto that the Executive’s obligations and the restrictions and remedies set forth in this paragraph 7 are essential elements of this Agreement and that but for his agreement to comply with and/or agree to such obligations,
restrictions and remedies, the Parent Company would not have entered into this Agreement or employed (or continued to employ) him. The Executive’s obligations and the restrictions and remedies set forth in this paragraph 7 are independent
agreements and the existence of any claim or claims by him against the Parent Company under this Agreement or otherwise will not excuse his breach of any of his obligations or affect the restrictions and remedies set forth under this paragraph 7.

 i. Survival of Terms; Representations. The Executive’s obligations under this paragraph 7 hereof shall remain in full force
and effect notwithstanding the termination of his employment. The Executive acknowledges that he is sophisticated in business, and that the restrictions and remedies set forth in this paragraph 7 do not create an undue hardship on him and will not
prevent him from earning a livelihood. The Executive further acknowledges that he has had a sufficient period of time within which to review this Agreement, including, without limitation, this paragraph 7, with an attorney of his choice and he has
done so to the extent he desired. The Executive and the Parent Company agree that the restrictions and remedies contained in this paragraph 7 are reasonable and necessary to protect the Parent Company’s legitimate business interests regardless
of the reason for or circumstances giving rise to such termination and that he and the Parent Company intend that such restrictions and remedies shall be enforceable to the fullest extent permissible by law. The Executive agrees that given the scope
of the Parent Company’s business and the sophistication of the information highway, any further geographic limitation on such remedies and restrictions would deny the Parent Company the 

  
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protection to which it is entitled hereunder. If it shall be found by a court of competent jurisdiction that any such restriction or remedy is unenforceable but would be enforceable if some part
thereof were deleted or modified, then such restriction or remedy shall apply with such modification as shall be necessary to make it enforceable to the fullest extent permissible under law. 

j. “Parent Company”. For purposes of the provisions of this paragraph 7, the term “Parent Company” shall be
deemed to include the Parent Company and any of its subsidiaries and/or controlled affiliates (including the Corporation), as well as any successor to all or any material portion of the business and/or assets of the Parent Company or any of its
subsidiaries (including the Corporation). 
 8. Successors. This Agreement shall inure to the benefit of and be binding upon the
parties, their legal representatives and successors and assigns. However, the Executive’s performance hereunder is personal to the Executive and shall not be assignable by the Executive. The Corporation and/or the Parent Company, as applicable,
may assign this Agreement and its rights and obligations to any affiliate or to any successor to all or substantially all of the business and/or assets of the Corporation or the Parent Company, whether directly or indirectly, by purchase, merger,
consolidation, acquisition of stock, or otherwise. 
 9. Miscellaneous. 

a. Compliance with Section 409A. 

(i) It is the intention of the parties that all payments and benefits under this Agreement (and any amendment hereto) shall be made and
provided in a manner that is either exempt from or intended to avoid taxation under Section 409A of the Internal Revenue Code and the rules, regulations and notices thereunder (“Code Section 409A”), to the extent
applicable. Any ambiguity in this Agreement (or any amendment hereto) shall be interpreted to comply with the above. The Executive acknowledges that neither the Corporation nor the Parent Company has made any representations as to the treatment of
the compensation and benefits provided hereunder and the Executive has been advised to obtain his own tax advice. Each amount or benefit payable pursuant to this Agreement (and any amendment hereto) shall be deemed a separate payment for purposes of
Code Section 409A. For all purposes under this Agreement, any iteration of the word “termination” (e.g., “terminated”) with respect to the Executive’s employment, shall mean a separation from service within the meaning
of Code Section 409A. Without limiting the generality of the foregoing, for purposes of this Agreement (including paragraph 6 hereof), the Executive shall be considered to have a termination of employment only if such termination is a
“separation from service” within the meaning of Code Section 409A. 
 (ii) To the extent that the reimbursement of any
expenses or the provision of any in-kind benefits pursuant to this Agreement is subject to Code Section 409A, (A) the amount of such expenses eligible for reimbursement, or in-kind benefits to be provided hereunder during any one calendar
year shall not affect the amount of such expenses eligible for reimbursement or in-kind benefits to be provided hereunder in any other calendar year; provided, however, that the foregoing shall not apply to any limit on the amount of
any expenses incurred 

  
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by the Executive that may be reimbursed or paid under the terms of the Corporation’s medical plan, if such limit is imposed on all similarly situated participants in such plan; (B) all
such expenses eligible for reimbursement hereunder shall be paid to the Executive no later than December 31st of the calendar year following the calendar year in which such expenses were incurred or such earlier date as provided under the
Corporation’s policies; and (C) the Executive’s right to receive any such reimbursements or in-kind benefits shall not be subject to liquidation or exchange for any other benefit. 

(iii) Notwithstanding anything else in this Agreement to the contrary, if any payments or benefits under this Agreement, including the
severance payment payable under paragraph 6.g. above, constitute “nonqualified deferred compensation” subject to Code Section 409A at the date of employment termination, then such payment, to the extent required under Code
Section 409A, shall be made (or begin to be made) six months and one day after the Executive’s “separation from service” as defined in Code Section 409A(a)(2)(A)(i) (or if earlier the date of the Executive’s death), if
the Executive is a “specified employee” as defined in Code Section 409A(a)(2)(B)(i) and as reasonably determined in good faith by the Corporation. In the event that any payment is subject to the foregoing delay, then the Corporation
shall (provided it shall not result in the imposition of additional taxes by reason of Section 409A(b)(2)), at its sole expense, (A) contribute the amount of such payments to an irrevocable grantor trust in the form prescribed by Revenue
Procedure 92-64 (the “Trust”) within 60 days after the Executive’s termination of employment, and (B) direct the trustee of the Trust to pay such amount, together with the earnings of the Trust, less applicable withholding
and payroll deductions, to the Executive on the first day following the expiration of such delay or, if earlier, the Executive’s death (subject only to the limitations with respect to the Corporation’s insolvency, if any, as prescribed
under the Trust and required to satisfy Revenue Procedure 92-64). 
 b. Clawback. Notwithstanding any other provision of this
Agreement to the contrary, any incentive compensation (whether cash or equity) received by the Executive which is subject to recovery under any law, government regulation, order or stock exchange listing requirement, will be subject to such
deductions and clawback (recovery) as may be required to be made pursuant to law, government regulation, order, stock exchange listing requirement (or any policy of the Parent Company and/or the Corporation adopted pursuant to any such law,
government regulation, order or stock exchange listing requirement) (any “Policy”). The Executive agrees and consents to the Parent Company’s (or if applicable, the Corporation’s) application, implementation and
enforcement of (i) any Policy and (ii) any provision of applicable law relating to cancellation, rescission, payback or recoupment of incentive compensation, and expressly agrees that the Parent Company and/or the Corporation may take such
actions as are necessary to effectuate any Policy, any similar policy (as applicable to the Executive) or applicable law without further consent or action being required by the Executive. To the extent that the terms of this Agreement and any Policy
conflict, then the terms of such Policy shall prevail. 
 c. Waiver; Amendment. The failure of a party to enforce any term,
provision, or condition of this Agreement at any time or times shall not be deemed a waiver of that term, provision, or condition for the future, nor shall any specific waiver of a term, provision, or condition at one time be deemed a waiver of such
term, provision, or condition for any future time or times. This Agreement may be amended or modified only by a writing signed by both parties hereto. 

  
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 d. Governing Law; Jurisdiction. This Agreement shall be governed and construed in
accordance with the laws of the Commonwealth of Virginia without giving effect to principles of conflicts of law. The parties hereby irrevocably consent to the jurisdiction of the federal and state courts located in the Eastern District of Virginia
or Fairfax County, Virginia, and by the execution and delivery of this Agreement, each of the parties hereto accepts for itself the exclusive jurisdiction of the aforesaid courts and irrevocably consents to the jurisdiction of such courts (and the
appropriate appellate courts) in any proceedings, and waives any objection to venue laid therein. EACH PARTY HEREBY IRREVOCABLY WAIVES ANY RIGHT HE OR IT MAY HAVE TO, AND AGREES NOT TO REQUEST, A JURY TRIAL FOR THE ADJUDICATION OF ANY DISPUTE
HEREUNDER OR IN CONNECTION HEREWITH OR ARISING OUT OF THIS AGREEMENT. 
 e. Tax Withholding. The payments and benefits under this
Agreement may be compensation and as such may be included in either the Executive’s W-2 earnings statements or 1099 statements. The Corporation and/or Parent Company, as applicable, may withhold from any amounts payable under this Agreement
such federal, state or local taxes as shall be required to be withheld pursuant to any applicable law or regulation. 
 f. Paragraph
Captions. Paragraph and other captions contained in this Agreement are for reference purposes only and are in no way intended to describe, interpret, define or limit the scope, extent or intent of this Agreement or any provision hereof. 

g. Severability. Each provision of this Agreement is intended to be severable. If any term or provision hereof is illegal or invalid
for any reason whatsoever, such illegality or invalidity shall not affect the validity of the remainder of this Agreement. 
 h.
Integrated Agreement. This Agreement constitutes the entire understanding and agreement between the parties hereto with respect to the subject matter hereof, and supersedes all prior agreements, understandings, memoranda, term sheets,
conversations and negotiations. There are no agreements, understandings, restrictions, representations or warranties between the parties other than those set forth herein or herein provided for. 

i. Interpretation; Counterparts. No provision of this Agreement is to be interpreted for or against any party because that party
drafted such provision. For purposes of this Agreement: “herein,” “hereby,” “hereinafter,” “herewith,” “hereafter” and “hereinafter” refer to this Agreement in its entirety, and not to any
particular subsection or paragraph. This Agreement may be executed in any number of counterparts, including by facsimile or PDF, each of which shall be deemed an original, and all of which shall constitute one and the same instrument. 

j. Notices. All notices and other communications hereunder shall be in writing and shall be deemed to have been duly given if delivered
by hand delivery, by facsimile (with confirmation of transmission), by e-mail, by overnight courier, or by registered or certified mail, return receipt requested, postage prepaid, in each case addressed as follows: 

  
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 If to the Executive, at the address set forth above; 

If to the Corporation and/or the Parent Company: 

i4C Innovations Inc. 

Intersections Inc. 

3901 Stonecroft Boulevard 

Chantilly, Virginia 20151 

Attention: Chief Legal Officer 

Facsimile: 703-488-1757 

with copies (which shall not constitute notice) to: 

Stroock & Stroock & Lavan LLP 

180 Maiden Lane 

New York, New York 10038-4982 

Attention: Todd E. Lenson 

Facsimile: 212-806-6006 
 or to
such other address as either party shall have furnished to the other in writing in accordance herewith. Notices and communications shall be effective when actually received by addressee. 

k. No Limitations. The Executive represents his employment by the Corporation hereunder does not conflict with, or breach any
confidentiality, non-competition or other agreement to which he is a party or to which he may be subject. 
 l. Guarantee; Parent
Company’s Obligations. The Parent Company hereby irrevocably and unconditionally guarantees the due and punctual payment and performance of all obligations of the Corporation under this Agreement; provided, however, that the
Parent Company’s guarantee obligation hereunder shall terminate and cease to have any force or effect immediately upon (x) the Corporation ceasing to be a direct or indirect majority owned subsidiary or controlled affiliate of the Parent
Company or (y) the sale of all or substantially all of the Corporation’s assets. 
 [Remainder of Page Intentionally Left Blank]


  
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 IN WITNESS WHEREOF, each of the parties hereto has executed this Agreement as of the date
first above written. 
  

							
	EXECUTIVE				i4C INNOVATIONS INC.
				
	 /s/ Jeff Noce
				By:		 /s/ Michael R. Stanfield

	Jeff Noce				Name:		Michael R. Stanfield
					Position:		Chairman of the Board
			
					 INTERSECTIONS INC. (solely for purposes

of paragraphs 4.g., 7, 9.b., 9.1.)

				
					By:		 /s/ Michael R. Stanfield

					Name:		Michael R. Stanfield
					Position:		Chief Executive Officer


  
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