I 

118TH CONGRESS 

2D SESSION H. R. 8172 

To amend the Federal Election Campaign Act of 1971 to require certain 

online platforms which display political advertisements to display with 

the advertisement a notice identifying the sponsor of the advertisement 

and to ensure that the notice will continue to be presented in the 

advertisement if a viewer of the advertisement shares the advertisement 

with others on that platform. 

IN THE HOUSE OF REPRESENTATIVES 

APRIL 30, 2024 

Mr. GOLDEN of Maine introduced the following bill; which was referred to the 

Committee on House Administration 

A BILL 

To amend the Federal Election Campaign Act of 1971 to 

require certain online platforms which display political 

advertisements to display with the advertisement a notice 

identifying the sponsor of the advertisement and to ensure that the notice will continue to be presented in 

the advertisement if a viewer of the advertisement shares 

the advertisement with others on that platform. 

1 Be it enacted by the Senate and House of Representa2 tives of the United States of America in Congress assembled, 


ssavage on LAPJG3WLY3PROD with BILLS
2 

•HR 8172 IH

1 SECTION 1. SHORT TITLE. 

2 This Act may be cited as the ‘‘Consistent Labeling 

3 for Political Ads Act’’. 

4 SEC. 2. REQUIRING ONLINE PLATFORMS TO DISPLAY NO5 TICES IDENTIFYING SPONSORS OF POLIT6 ICAL ADVERTISEMENTS AND TO ENSURE NO7 TICES CONTINUE TO BE PRESENT WHEN AD8 VERTISEMENTS ARE SHARED. 

9 (a) REQUIREMENT.—Section 304 of the Federal 

10 Election Campaign Act of 1971 (52 U.S.C. 30104) is 

11 amended by adding at the end the following new sub12 section: 

13 ‘‘(j) ENSURING DISPLAY AND SHARING OF SPONSOR

14 IDENTIFICATION IN ONLINE POLITICAL ADVERTISE15 MENTS.— 

16 ‘‘(1) REQUIREMENT.— An online platform dis17 playing a qualified political advertisement shall— 

18 ‘‘(A) display with the advertisement a visi19 ble notice identifying the sponsor of the adver20 tisement (or, if it is not practical for the plat21 form to display such a notice, a notice that the 

22 advertisement is sponsored by a person other 

23 than the platform); and 

24 ‘‘(B) ensure that the notice will continue to 

25 be displayed if a viewer of the advertisement 


ssavage on LAPJG3WLY3PROD with BILLS
3 

•HR 8172 IH

1 shares the advertisement with others on that 

2 platform. 

3 ‘‘(2) DEFINITIONS.— 

4 ‘‘(A) ONLINE PLATFORM.—For purposes 

5 of this subsection, the term ‘online platform’ 

6 means any public-facing website, web applica7 tion, or digital application (including a social 

8 network, ad network, or search engine) which— 

9 ‘‘(i) sells qualified political advertise10 ments; and 

11 ‘‘(ii) has 50,000,000 or more unique 

12 monthly United States visitors or users for 

13 a majority of months during the preceding 

14 12 months. 

15 ‘‘(B) QUALIFIED POLITICAL ADVERTISE16 MENT.—For purposes of this subsection, the 

17 term ‘qualified political advertisement’ means 

18 any advertisement (including search engine 

19 marketing, display advertisements, video adver20 tisements, native advertisements, and sponsor21 ships) that— 

22 ‘‘(i) is made by or on behalf of a can23 didate; or 


ssavage on LAPJG3WLY3PROD with BILLS
4 

•HR 8172 IH

1 ‘‘(ii) communicates a message relating 

2 to any political matter of national impor3 tance, including— 

4 ‘‘(I) a candidate; 

5 ‘‘(II) any election to Federal of6 fice; or 

7 ‘‘(III) a national legislative issue 

8 of public importance.’’. 

9 (b) EFFECTIVE DATE.—The amendment made by 

10 subsection (a) shall apply with respect to advertisements 

11 displayed on or after the 120-day period which begins on 

12 the date of the enactment of this Act. 

Æ 


ssavage on LAPJG3WLY3PROD with BILLS