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Exhibit 4.(a).37 [FOR CONVENIENCE ONLY,
NOT AN OFFICIAL TRANSLATION] [State Emblem] The State of Israel
Ministry of Communications General License for Partner Communications Ltd. for the Provision of
Mobile Radio Telephone (MRT) Services using the Cellular Method Amendment No. 22 By virtue of the powers of the Minister of Communications under Article 4 (e)
of the Communications Law (Telecommunications and Broadcasts), 5742-1982, that
have been delegated to us, by all our other powers under any law and after
having considered the arguments of Partner Communications Company Ltd.
(hereinafter: Partner) we hereby amend the General License for the provision
of mobile radio telephone (MRT) services using the cellular method granted to
Partner on 7 April 1998, as follows: Addition of Article 67D  1.
    
    After Article 67C shall be added:  67d
    
    Adult Voice ServicesAdult Voice Services provided through the Network, shall be done in accordance with the provisions of Annex M, in
the Second Supplement.For the purpose of this Article-Adult Voice Services"- as defined in Article 1 in Annex M,
in the Second Supplement. Addition of Annex M to the Second Supplement  2.
    
    After Annex L in the Second Supplement, shall come Annex M-Adult
Voice Services attached hereto. (16 March, 2004) (sgd)
    
    (sgd)Uri Olenik, Adv.
    
    Haim Giron, Adv.Director-General
    
    Senior Deputy Director-General,Ministry of Communications
    
    Engineering and Licensing, Ministry ofCommunications




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Annex M-Adult Voice Services 1.
    
    Definitions1.1
    
    In this Annex:Licensee
    
    -
    
    A party that has received from the Minister a
general license to provide Wireline Domestic
Telecommunications Services or to provide MRT
Services;Telephone Bill
    
    
    
    A statement that the Licensee provides to a
Subscriber for services rendered;Writing
    
    -
    
    Including by means of a facsimile machine or
electronic mail;Service Number
    
    -
    
    A set of numbers that have been allocated to a
Service Provider by the Licensee, subject to the
provisions of the Numbering Plan and
administrative provisions for this purpose, and
which the dialing of such numbers after the
Dialing Code will allow the Subscriber access to
Adult Voice Services;Service Provider
    
    -
    
    Whoever provides Adult Voice Services through the
Network, while the access to the service shall be
done by a Service Number, and the payment for the
service shall be done through the Telephone Bill;Dialing Code
    
    -
    
    A domestic dialing code by a plan set by the
Ministry for the purpose of Adult Voice Services;The Network
    
    -
    
    the Public Telecommunications Network of the
Licensee;Adult Voice Services
    
    -
    
    A voice service provided by a Service Provider
through a telephone line, while the service shall
constitute the playing of a message of sexual
content, including a recorded sexual voice
message, including services for sexual
encounters.Payment Regulations
    
    -
    
    Communication Regulations (Telecommunications and
Broadcasting) (Payments for Telecommunication
Services detailed in the Supplement to the Law),
2003;




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Special Payment
    
    -
    
    A fee set forth in Article 6, and which the
Subscriber must pay for Adult Voice Services in
addition to the Regular Payment;Duration Payment
    
    -
    
    A Special Payment set in accordance with the the
amount of time that the Subscriber uses the Adult
Voice Services;Regular Payment
    
    -
    
    One of the following:(a)
    
    In a call within the Network-payment that
shall not exceed the fixed payment in
accordance with the tariff settlement
between the Subscriber and the
Licensee regarding a call to another
subscriber within the same network;(b)
    
    In a call from one MRT network to
another MRT network or to the Bezek
Corporation Network-payment as set
forth in sub-section (a) in
addition to a fee that shall not
exceed 0.45 NIS per minute (not
including VAT).(c)
    
    In a call from the Bezek Corporation
Network to an MRT network-payment that
shall not exceed the fee set forth in
section D in chart A of the First Supplement to
the Payment Amendments, in addition to
0.45 NIS per minute (not including VAT).2.
    
    Access to Adult Voice Services2.1
    
    Subject to Article 4 below, the access to Adult Voice Services for
a Subscriber shall be done through the Dialing Code and the Service
Number.3.
    
    Allocation of a Service Number3.1
    
    The Licensee may allocate a Service Number to a Service Provider;
If the Licensee allocates such a Service Number, the Licensee shall
allow the Service Provider to offer its services both to the Licensees
Subscribers as well as to the subscribers of other licensees.4.
    
    Barring Access to Adult Voice Services4.1
    
    The Licensee shall bar access to the Adult Voice Services from all
Terminal Equipment connected to the Network.4.2
    
    A Subscriber over 18 years of age may request that the Licensee
remove the bar set forth in Article 4.1 from the Terminal Equipment in
his possession.




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4.3
    
    A Subscribers request to remove the bar shall be either in Writing
or an oral request, as long as the Licensee has set out procedures for
credible identification of the Subscriber making the request.4.4
    
    If a Subscriber requests to remove the bar, the Licensee shall
notify the Subscriber, before the bar is removed, the amount of the
Regular Payment, as defined in Article 1 of this Annex, that is charged
for Adult Voice Services.4.5
    
    If a Subscriber requests to remove the bar, the Licensee shall
remove the bar within a reasonable amount of time, so as to allow the
Subscriber access to Adult Voice Services through the Terminal
Equipment in his possession.4.6
    
    If the bar to Adult Voice Services has been removed, and the
Subscriber requests to bar access from his Terminal Equipment to such
services, the Licensee shall bar access as quickly as possible and in
any case, no later than two working days from the date of receipt of
the Subscribers request.4.7
    
    The first removal of the bar to Adult Voice Services that was done
in accordance with the Subscribers request as set forth in Articles
4.2 and 4.3 shall be done free of charge; the Licensee shall be allowed
to charge the Subscriber a reasonable fee for any additional bars to
Adult Voice Services or for any additional removal of bars, that are
done in accordance with the Subscribers request.5.
    
    Preliminary RegistrationNotwithstanding the abovementioned in Article 4, the Licensee may deem necessary
preliminary registration of the Subscriber in order to receive a password that
will be conditional for receiving Adult Voice Services. The provisions of this
Article shall not derogate from the abovementioned in Articles 4.2-4.4.6.
    
    Setting Special PaymentIf Special Payment is set for Adult Voice Services, the amount shall be set by the
Licensee or by an agreement between the Licensee and the Service Provider.7.
    
    Charging the Subscriber for Adult Voice Services7.1
    
    If Regular Payment is set for Adult Voice Services, the Licensee shall include the
payment for the service in the Telephone Bill, unless the Subscriber requests that
the payment for the service be displayed in the Telephone Bill separately from the
charges for other services of the Licensee.7.2
    
    If Special Payment is set for Adult Voice Services, the Licensee shall display the
charge for the service in the Telephone Bill separately from the




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charges for other services of the Licensee, unless the Subscriber requests
otherwise.7.3
    
    The Licensee shall provide the Subscriber within ten (10) working days with the
details of the Special Payment in accordance with the following:a. The Service Number allocated for the service;b. The date and time of receipt of the service;c. The time unit charges-a charge in accordance with the duration- and the
number of time unit charges that were counted or the total amount of the
Special Payment;d. The amount charged for that service. The Licensee may collect a reasonable
payment for providing the details of the Special Payment.8.
    
    Announcement Obligation8.1
    
    If Special Payment is set for Adult Voice Services provided through
the Network, the Licensee shall play, either himself or through the
Service Provider at the beginning of the call, a recorded message that
includes the following details:a. The essence of the service;b. The amount of the Special Payment for the service, either the total amount
or by Duration Payment, which is relevant;c. The Possibility to disconnect from the service free of charge before the
sound of the tone, as set forth in Article 8.4.8.2
    
    The recorded message shall be in the language that the Adult Voice Services are
provided, in clear and fluent language, at a reasonable pace and without any
recording distortions.8.3
    
    At the beginning of the Adult Voice Services that are provided in a language other
than Hebrew, a message will be played that details the language the service is
provided in and afterwards the recorded message will be played in the language the
service is provided, as set forth in Articles 8.1 and 8.2.8.4
    
    At the end of the recorded message as set forth in Article 8.1, the caller will
have 5 seconds after which a tone will be played to indicate the beginning of the
receipt of the Adult Voice Services; If the caller disconnects before the tone is
played, he shall not be charged the Special Payment. Alternatively, the caller
will be required to punch a certain key in his Terminal Equipment in order to
confirm his wish to receive the service, and only from that moment will the
Subscriber will charged the Special Payment.9.
    
    The Relationship between the Licensee and the Service Provider9.1
    
    The Licensee may allow the Service Provider to perform Telecommunication
Activities through the Licensees installations in order to provide Adult Voice
Services; The Service Provider shall be exempt from




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the duty to receive a license to perform Telecommunication Activities in
accordance with the provisions of Article 3 (5) of the Law.9.2
    
    The Licensee shall include the provisions of this Annex, with the necessary
changes, in the agreement between himself and a Service Provider, in such a manner
that the Service Provider must comply with these provisions.9.3
    
    The Licensee shall provide the Director, in accordance with his request, with any
agreements between the Licensee and a Service Provider.9.4
    
    If the Licensee wishes to disconnect a Service Provider from the Network, he shall
inform the Director within a reasonable amount of time in advance.10.
    
    Interconnection between Networks10.1
    
    The conditions for Interconnection between the Network and the Public
Telecommunication Network of another licensee, with respect to the provision of
services for charging and collecting by one licensee for another licensee, for the
provision of Adult Voice Services through the network for the subscribers of
another licensee, shall be set forth in an agreement between the Licensee and the
other licensee; should the parties not reach an agreement , the Minister shall
decide the matter.10.2
    
    The Licensee shall pass to the Director, upon his request, a signed copy of any
agreement between the Licensee and another licensee regarding the matter of
Interconnection.11.
    
    General11.1
    
    The Licensee shall be responsible for handling complaints of customers of the
Adult Voice Services, regarding Subscriber problems in accessing the service,
problems of charges and collection regarding the service, and shall create for
this purpose a mechanism to handle customer complaints; The Service Provider shall
be responsible for handling customer complaints regarding the contents of the
service. If the Licensee provides the Adult Voice Service himself, the Licensee
shall also be responsible for handling customer complaints regarding the contents
of the service.11.2
    
    The Licensee shall not be allowed to disconnect, stop or impair the basic
telephone service of a Subscriber that contests the payment for Adult Voice
Services and refuses to pay, however he may disconnect such a Subscriber from the
receipt of further Adult Voice Services.11.3
    
    The Licensee shall not pass the details of the Subscriber to the Service Provider
or anyone else without written confirmation of the Subscriber and after verifying
the credibility of the confirmation.11.4
    
    The Licensee shall give any Subscriber who so requests, free of charge, within
three (3) working days, details regarding the Service Provider as follows:




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a. The name and address of the provider.b. The phone number by which the provider can be reached.11.5
    
    This Annex shall also apply with the necessary changes to the provision of Adult
Voice Services that is provided only to the Subscribers of the Licensee through a
network access code.11.6
    
    The Licensee may provide the Adult Voice Services himself and the provisions of
this Annex will apply with the necessary changes.11.7
    
    This Annex shall take effect from July 15, 2004.