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                                                                   EXHIBIT 10.28

[LOGO] Buy.com                SEVERANCE AGREEMENT AND GENERAL
                                           RELEASE

          This Severance Agreement and General Release (collectively, the
"Agreement") is effective as of February 11, 2001, (the "Effective Date") by and
between Buy.Com Inc., a Delaware corporation (the "Company") and Mitch Hill
("Employee").

                                   RECITALS

     A.   Employee has been employed by the Company since October 11, 1999.
          Circumstances, which have been discussed with Employee, currently
          dictate that Employee and the Company end the employment relationship.
          The Company does not have any severance policy which would entitle
          Employee to any payment upon the termination of his employment. The
          Company has decided, however, to offer a severance package to which
          Employee would not otherwise be entitled, contingent upon Employee's
          release of any and all claims, known or unknown, in favor of the
          Company, as described below.

                                   AGREEMENT

     In consideration of the mutual covenants and agreements hereafter set
forth, the parties agree as follows:

     1.   Resignation of Position. Upon the Effective Date, Employee shall
          ------------------------
resign from his position as Chief Financial Officer, President and all other
positions with the Company and its subsidiaries. Employee shall remain a Company
employee through March 16, 2001. During the employment term of this Agreement,
Employee will provide services to the Company as reasonably requested by the
Company from time to time. Employee will not render nay services pursuant to
this Agreement on Company premises, unless specifically requested to do so by
the Company.

     2.  Terms of Separation. The Company agrees to provide Employee, upon
         --------------------
receipt of the signed Agreement, and the expiration of any revocation period set
forth in Paragraph 5.C. below, the following compensation and benefits, provided
that Employee does not exercise any right to revocation contained herein:

               a.   Severance Payment. The Company shall pay to Employee his
                    -----------------
current salary, less applicable withholdings, form the Effective Date through
March 16, 2001. The Company agrees to pay Employee a severance payment in the
amount of Two Hundred Fifty Three Thousand Eight Hundred and Forty Six Dollars
($253, 846), representing 11 months salary as a severance benefit, less any
regular payroll withholding. This payment shall be made upon the expiration of
the revocation period referenced in Section 5.C. below. Employee acknowledges
that the compensation paid under this section represents additional
consideration for the releases granted pursuant to Sections 5 and 6 of this
Agreement and for all other commitments and obligations contained in this
Agreement.

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          b.   Restricted Stock Program. Employee will be eligible to receive
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the quarterly installment under the restricted stock program which will occur on
February 28, 2001. The Company also agrees to accelerate the quarterly
installment under the restricted stock program that was intended to occur on May
28, 2001, such that Employee will be eligible to receive that quarterly
installment on March 16, 2001. Employee will not have any right to any further
installment under the restricted stock program. Employee shall not be eligible
for any other bonus or compensation program.

          c.   Final Paycheck. The Company shall pay to Employee on the final
               --------------
day of employment, March 16, 2001, a check representing Employee's unpaid salary
through March 16, 2001 and all accrued, unused vacation benefits, less regular
payroll witholding and health and medical benefit premium deductions. In
addition, the Company shall return to Employee, by way of check, any amounts
withheld by Employee under the Company's Employee Stock Purchase Plan.

          d.   Benefits; COBRA. The Company shall continue to provide health
               ---------------
and medical benefits to Employee through March 16, 2001, provided that the
premiums for such benefits will be deducted from the final paycheck. Employee
will be eligible for COBRA as of March 17, 2001. Company shall pay all premiums
for COBRA benefits on behalf of Employee through February 11, 2002; provided
that Company will pay such annual COBRA premium on or before March 17, 2001.

          e.   Relocation Expenses. The Company shall continue to pay Corporate
               -------------------
Residential Suites, or such other entity, through May 31, 2001 to cover
Employee's expense related to the rental of his corporate apartment.
Notwithstanding the foregoing, Employee shall continue to remain entitled to all
other relocation expenses associated with his move to Orange County that have
previously been agreed to in that certain Offer Letter between the Company and
Employee dated on or about October 11, 1999.

       3. Employee Nondisclosure and Developments Agreement. Employee
          -------------------------------------------------
acknowledges and agrees that the Employee Nondisclosure and Developments
Agreement dated on or about October 11, 1999, a copy of which is attached
hereto as Exhibit A, is still in full force and effect and Employee shall
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continue to be bound by the terms thereof.

       4. Continuing Commitments.
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           a.  Employee agrees to cooperate fully with the Company in its
defense of or other participation in any administrative, legal or other
proceeding arising from any charge complaint or other action which has or may be
called filed. If Employee is called upon to assist the Company after the
expiration of this Agreement, such out-of-pocket expenses as may be reasonably
incurred by Employee will be reimbursed by the Company, subject to appropriate
documentation support. Further, in the event that Employee is called upon to
assist the Company, the Company will work with Employee to avoid any
unreasonable interference such assistance might cause.

           b.  Employee agrees to assist in the transition of his duties as
requested by the Company, and continue to abide by all applicable policies and
procedures of the Company until the expiration of this Agreement.

           c.  Employee agrees that at the Company's request, or in any event,
 upon the expiration of this Agreement, he will return all Company reports,
 records and property, including any copies thereof, including but not limited
 to diskettes, tapes, passwords, notebooks, sales materials, personnel data,
 memoranda, notes, letters, plans, analyses,

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recaps, credit cards, keys, etc. to the Company and to remove all personal
belongings from the Company's premises; provided however, that Employee may keep
his laptop computer and desktop computer system for his personal use to the
extent Employee removes all proprietary and confidential information of the
Company that exists on such computer system.

          d.   As part of the consideration for the compensation Employee will
receive pursuant to this Agreement, Employee agrees that for a period of two (2)
years from the Effective Date of this Agreement he will not, directly or
indirectly, solicit or entice any employee of or consultant to the Company to
leave the employ or service of the Company, or otherwise cause or induce any
employee or consultant to accept employment with Employee or with any other
person, firm, corporation, association or entity. This section shall only apply
with respect to employees and consultants who are employed or engaged by the
Company at the then current time.

          e.   As of the Effective Date, Employee shall not contact or otherwise
communicate, on behalf of the Company, with any vendors, suppliers or other
third parties with which the Company does business unless expressly instructed
to do so by the Company's Chief Financial Officer, Chief Executive Officer or
Chairman of the Board of Directors.

          f.   In the event of any breach of the continuing commitments
enumerated in this Section 4, paragraphs a. through e., any outstanding
obligations of the Company hereunder shall immediately terminate and any
payments previously made by the Company hereunder shall be returned to the
Company, nevertheless, a breach of the continuing commitments contained herein
will not in any way relieve Employee of all the other terms and conditions
contained in this Agreement, nor shall the Company be deemed to have waived any
other remedy claim, suit, demand, or cause of action available to it by
terminating its obligations under the Agreement or receiving payments previously
made by Employee.

     5.   Release of Claims.  In consideration of the above promises, Employee
          -----------------
hereby agrees to the full compromise and release of any and all claims against
the Company and any entity affiliated or related to the Company, whether known
or unknown.  It is expressly understood and agreed that no language in this
Agreement, including that which mentions the waiver of specific claims, is
intended to limit this release in any way, and that it is Employee's
understanding that no claim or potential claim against the Company shall survive
Employee's execution of this release.

          a.   Employee hereby releases and forever discharges the Company and
all of its parents, divisions, subsidiaries, affiliates, related entities and
their predecessors, successors, officers, shareholders, employees, agents and
representatives from any and all claims, including tort claims, wage claims,
demands, liabilities, debts, accounts, obligations, damages, compensatory
damages, punitive damages, liquidated damages, costs, expenses, actions and
causes of action which Employee has or claims to have, either known or unknown,
arising out of or in connection with Employee's employment relationship with the
Company including, without limitation, any claims relating to compensation,
stock options or other equity incentive program.

          b.   As a part of this Release and not by way of limitation, Employee
hereby expressly waives any and all claims which he has, either known or
unknown, against the Company, all of its divisions, subsidiaries, affiliates,
related entities and their predecessors,

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successors, officers, shareholders, employees, attorneys, agents and
representatives, arising out of or in connection with any state or federal laws,
ordinances, regulations, or orders based on any charges of discrimination for
any reason, including but not limited to any claims asserted under the:

     Civil Rights Act of 1964, as amended;
     Civil Rights Act of 1991;
     Civil Rights Act of 1866;
     Civil Rights Act of 1871;
     Equal Pay Act of 1963, as amended;
     Employee Retirement Income Security Act;
     Rehabilitation Act of 1973;
     Americans with Disabilities Act of 1990;
     Fair Labor Standards Act, as amended;
     Family and Medical Leave Act;
     Executive Order No. 11246;
     California Labor Code;
     California Fair Housing and Employment Act;
     California Family Rights Act;

and/or any Municipal, State and Federal statutory and common law relating to
employment, human rights, civil rights, discrimination, breach of contract,
defamation, and any other cause of action or claim.

          c.   Release of Age Discrimination Claims.  As a part of this
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Agreement, and without limiting the generality of the releases contained herein,
Employee expressly agrees to the release of any rights or claims arising out of
the Federal Age Discrimination in Employment Act ("ADEA," 29 U.S.C (S) 621, et
seq,), and in connection with such waiver:

                    (i)   Employee is hereby advised to consult with an attorney
     prior to signing this Agreement.

                    (ii)  Employee shall have a period of forty-five (45) days
     from the date of receipt of the Agreement in which to consider the terms of
     the Agreement. Employee may sign this Agreement before the expiration of
     the forty-five (45) day consideration period. If Employee chooses to sign
     the Agreement before the expiration of the forty-five (45) day
     consideration period, Employee has chosen to do so voluntarily.

                    (iii) Employee may revoke this Agreement at any time during
     the first seven (7) days following Employee's execution of the Agreement.
     The terms of this Agreement shall not be effective or enforceable until
     this seven (7) day period has expired.

                    (iv)  Employee acknowledges that with this Agreement
     Employee received a list that identified the age and job title of all
     employees separated by the Company as of the Effective Date.

     6.   Waiver of Unknown Claims.  It is further understood and agreed by
          ------------------------
Employee that as a condition of this Agreement, Employee intends to release all
actions, claims and demands of any kind that he may have, whether known or
unknown, suspected or unsuspected against the Company.  In furtherance of this
intention, Employee expressly

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waives any and all rights that he may have under the provisions of Section 1542
of the California Civil Code, which provides:

     "SECTION 1542. CERTAIN CLAIMS NOT AFFECTED BY GENERAL RELEASE. A
     GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES
     NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF
     EXECUTING THE RELEASE WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY
     AFFECTED HIS SETTLEMENT WITH THE DEBTOR."

     7.   Assignment.  This Agreement (together with all attachments) shall be
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binding upon Employee, and inure to the benefit of, the parties hereto and their
respective heirs, successors, assigns, and personal representatives; provided,
however, that it shall not be assignable by Employee and any attempted
assignment will be void.

     8.   Integration.  This Agreement constitutes a single, integrated, written
          -----------
contract, expressing the entire agreement between the parties, and supercedes
any prior understanding or agreement of the parties. In this regard, Employee
represents and warrants that he is not relying on any promises or
representations which do not appear written herein. Employee further understands
and agrees that this Agreement can be amended or modified only by a written
agreement, signed by all of the parties hereto.

     9.   Notices.  All notices required or given under this Agreement shall be
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addressed to the Company or Employee at the designated addresses shown below (or
such other address as may be provided by written notice in accordance with this
Section 9) and shall be deemed given upon receipt (or, if not received sooner,
three (3) days after deposit in the U.S. mails) when delivered by registered
mail, postage pre-paid, return receipt requested, by facsimile (with a
confirmation copy sent by registered mail) or by commercial overnight delivery
service with tracking capabilities:

               To Company:
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               Buy.Com Inc.
               85 Enterprise, Suite 100
               Aliso Viejo, California 92656
               Attn:  Chief Financial Officer
               Copy To:  General Counsel
               Fax No: (949) 389-2840


               To Employee:
               -----------

               See Signature Page

     10.  Controlling Law and Jurisdiction.  This Agreement shall be governed,
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controlled, interpreted and defined by and under the laws of the State of
California, without regard to the conflicts of laws provisions thereof.  The
exclusive jurisdiction and venue of any action with respect to the subject
matter of this Agreement shall be the Superior Court of California for the
County of Orange or the United States District Court for the Central District of
California and each of the parties hereto submits itself to the exclusive
jurisdiction and venue

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of such courts for the purpose of any such action. Service of process in any
such action may be effected in the manner provided in Section 9 for delivery of
notices.

     11. Attorney's Fees. If any action at law or in equity is necessary to
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enforce or interpret the terms of this Agreement, the prevailing party shall be
entitled to reasonable attorneys' fees, court costs and necessary disbursements,
in addition to any other relief to which the party may be entitled.

     12. Confidentiality. Employee understands and agrees that this Agreement,
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and the matters discussed in negotiating its terms, are entirely confidential.
It is therefore expressly understood and agreed by Employee that he will not
reveal, discuss, publish or in any way communicate any of the terms, amount
or fact of this Agreement or the settlement to any person, organization or other
entity, with the exception of his professional representatives, who shall
be informed of and bound by this confidentiality clause. Employee understands
that the promise of confidentiality contained in this paragraph was a material
inducement for the Company to enter into this Agreement.

     13. No Admission. Employee and the Company agree that this Agreement which
         ------------
Employee has entered into voluntarily does not constitute an admission of any
violation of any statue or any other legal duty or obligation and shall not be
admissible in any proceeding except for purpose of enforcement.


      14. Survival. The provisions of this Agreement intended to survive its
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termination, shall continue in effect after termination of this Agreement. The
Company is entitled to communicate Employee's obligations under this Agreement
to any future client or potential client of Employee.

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     EMPLOYEE HAS READ THIS AGREEMENT CAREFULLY AND UNDERSTANDS AND ACCEPTS THE
OBLIGATIONS WHICH IT IMPOSES UPON EMPLOYEE WITHOUT RESERVATION. EMPLOYEE
ACKNOWLEDGES THAT EMPLOYEE WAS ADVISED BY THE COMPANY TO CONSULT WITH AN
ATTORNEY PRIOR TO SIGNING THIS AGREEMENT. EMPLOYEE FURTHER ACKNOWLEDGES THAT NO
PROMISES OR REPRESENTATIONS HAVE BEEN MADE TO EMPLOYEE TO INDUCE EMPLOYEE TO
SIGN THIS AGREEMENT AND THAT EMPLOYEE HAS NOT RELIED UPON ANY PROMISES OR
REPRESENTATIONS OF THE COMPANY WITH RESPECT TO THE OPERATION OR EFFECT OF THIS
AGREEMENT. EMPLOYEE SIGNS THIS AGREEMENT VOLUNTARILY AND FREELY.

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the
dates indicated below.

Dated: February 11, 2001                Mitch Hill

                                        By: /s/ Mitch Hill
                                            ------------------------
                                        Address:
                                                 ----------------------------

                                                 ----------------------------

                                                 ----------------------------

Dated: February 11, 2001                BUY.COM INC.

                                        By: /s/ James Roszak
                                            ---------------------------------
                                        Title:  CEO
                                                -----------------------------


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                         ACKNOWLEDGMENT OF RECEIPT
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     The undersigned hereby acknowledges receipt of the Severance Agreement
and General Release on February 11, 2001.

                                                 /s/ Mitch Hill
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                                                 Signature

                                                 Mitch Hill
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                                                 Print Name