II 

118TH CONGRESS 

2D SESSION S. 4838 

To direct the Secretary of Commerce to develop a national strategy regarding 

artificial intelligence consumer literacy and conduct a national artificial 

intelligence consumer literacy campaign. 

IN THE SENATE OF THE UNITED STATES 

JULY 30, 2024 

Mr. KELLY (for himself and Mr. ROUNDS) introduced the following bill; which 

was read twice and referred to the Committee on Commerce, Science, and 

Transportation 

A BILL 

To direct the Secretary of Commerce to develop a national 

strategy regarding artificial intelligence consumer literacy 

and conduct a national artificial intelligence consumer 

literacy campaign. 

1 Be it enacted by the Senate and House of Representa2 tives of the United States of America in Congress assembled, 

3 SECTION 1. SHORT TITLE. 

4 This Act may be cited as the ‘‘Consumer Literacy 

5 and Empowerment to Advance Responsible Navigation of 

6 Artificial Intelligence Act’’ or the ‘‘Consumers LEARN AI 

7 Act’’. 


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1 SEC. 2. FINDINGS. 

2 Congress finds the following: 

3 (1) Artificial intelligence is being incorporated 

4 into progressively more products and services that 

5 affect the lives of individuals across the United 

6 States every day. 

7 (2) Artificial intelligence technology has the po8 tential to benefit consumers— 

9 (A) in terms of increased efficiency; 

10 (B) in areas such as automation, personal11 ized learning, entertainment, problem solving, 

12 and more; and 

13 (C) with respect to future advances yet to 

14 be invented. 

15 (3) Consumers require new skill sets and guid16 ance on best practices to make effective use of artifi17 cial intelligence products and services. A lack of fa18 miliarity with new technology can create barriers to 

19 its adoption and trust. An understanding of the 

20 strengths and limitations of artificial intelligence 

21 technologies can enable consumers to make informed 

22 decisions about when and where to employ artificial 

23 intelligence products and services. 

24 (4) Consumer education can supplement, al25 though not replace, the responsibility of developers 

26 and deployers of artificial intelligence products and 


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1 services to ensure their safety and efficacy and to 

2 provide product-specific consumer guidance about 

3 recommended uses as well as inappropriate or un4 safe uses. 

5 SEC. 3. DEFINITIONS. 

6 In this Act: 

7 (1) ARTIFICIAL INTELLIGENCE.—The term ‘‘ar8 tificial intelligence’’ means an engineered system 

9 that can, for a given set of human-defined objectives, 

10 generate output such as content, predictions, rec11 ommendations, or decisions that influence people or 

12 environments. 

13 (2) ARTIFICIAL INTELLIGENCE CONSUMER LIT14 ERACY.—The term ‘‘artificial intelligence consumer 

15 literacy’’ means an understanding of the capabilities 

16 and limitations of different kinds of artificial intel17 ligence, and the ability to understand and use infor18 mation provided about products and services that 

19 employ artificial intelligence, to support safe and re20 sponsible decisions about exposure to and the acqui21 sition and use of such products and services. 

22 (3) CAMPAIGN.—The term ‘‘campaign’’ means 

23 the artificial intelligence literacy national public 

24 service campaign described in section 4(c)(2). 


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1 (4) CONSUMER.—The term ‘‘consumer’’ means 

2 any individual, including a small business owner, 

3 within the territorial jurisdiction of the United 

4 States who is offered, purchases, transacts, or con5 tracts for the purchase or transaction of any goods, 

6 merchandise, or services that the individual does not 

7 intend to offer for resale in the ordinary course of 

8 the individual’s trade or business. 

9 (5) SECRETARY.—The term ‘‘Secretary’’ means 

10 the Secretary of Commerce. 

11 SEC. 4. ARTIFICIAL INTELLIGENCE CONSUMER LITERACY 

12 NATIONAL STRATEGY AND CAMPAIGN. 

13 (a) IN GENERAL.—The Secretary shall develop a na14 tional strategy and public campaign materials and take 

15 such action as the Secretary deems necessary to create, 

16 improve, or augment the artificial intelligence consumer 

17 literacy programs and materials of the Federal Govern18 ment, including curricula for all people of the United 

19 States. 

20 (b) NATIONAL STRATEGY.— 

21 (1) IN GENERAL.—The Secretary shall— 

22 (A) not later than 6 months after the date 

23 of enactment of this Act, develop a multilingual 

24 national strategy to promote artificial intel25 ligence consumer literacy among all consumers, 


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1 informed by the report described in subsection 

2 (d)(1); 

3 (B) consult with Federal agencies and 

4 State, local, Tribal, and territorial governments, 

5 and private, nonprofit, and public institutions 

6 that the Secretary identifies as having relevant 

7 expertise pursuant to paragraphs (2) and (3) of 

8 subsection (e); 

9 (C) consult the Administrator of the Small 

10 Business Administration to develop strategy ele11 ments relevant to small business owners, and in 

12 the creation and implementation of the national 

13 strategy; 

14 (D) consider the specific needs of different 

15 demographics, regions, and economies that may 

16 interact with artificial intelligence products and 

17 services in different ways; and 

18 (E) coordinate Federal efforts to imple19 ment the national strategy and campaign. 

20 (2) STRATEGY.—The national strategy devel21 oped pursuant to paragraph (1) shall— 

22 (A) support current and future consumers 

23 of artificial intelligence services and products 

24 with the information needed to decide whether 

25 and when to employ such products and services; 


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1 (B) develop methods to enhance the gen2 eral understanding of the capabilities and limi3 tations of artificial intelligence products and 

4 services offered to consumers; 

5 (C) employ a national public service cam6 paign to develop and disseminate materials to 

7 all communities in the United States; and 

8 (D) consider additional strategies such as 

9 prize competitions, newsletters, and other ways 

10 to engage the public and enable messages to 

11 reach consumers in local, community-specific 

12 ways. 

13 (3) AREAS OF EMPHASIS.—The national strat14 egy shall emphasize, among other elements, informa15 tion that ensures consumers have— 

16 (A) a basic understanding of— 

17 (i) artificial intelligence and its uses 

18 in daily life; 

19 (ii) the capabilities and limitations of 

20 artificial intelligence consumer products 

21 and services, including what questions to 

22 ask of a provider of such products or serv23 ices to gain that understanding; and 

24 (iii) artificial intelligence tasks (in25 cluding classification, prediction, product 


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1 recommendation, autonomous decision 

2 making, voice dictation and machine trans3 lation, and the generation of content such 

4 as text, image, video, or speech) and how 

5 such tasks involve different capabilities, 

6 benefits, and risks; 

7 (B) an awareness of— 

8 (i) best practices for the protection of 

9 personal data and personal identifying in10 formation; 

11 (ii) legal considerations in the con12 sumer use of artificial intelligence con13 sumer products and services; and 

14 (iii) common attempts to employ con15 tent that is generated or modified by artifi16 cial intelligence tools to deceive or defraud 

17 consumers; and 

18 (C) other artificial intelligence consumer 

19 literacy skills identified for emphasis by the 

20 Secretary. 

21 (4) USE CASES.—The Secretary shall, in con22 sultation with officials the Secretary identifies as 

23 having relevant expertise pursuant to paragraphs (2) 

24 and (3) of subsection (e), create specialized use 

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1 eracy for tasks such as those described in paragraph 

2 (3)(A)(iii) as they manifest in domains such as per3 sonal finance, healthcare recommendations, commu4 nication, creative works, and business management 

5 and operations across a range of contexts such as 

6 mobile device applications, computer software, and 

7 internet platforms. 

8 (5) BRIEFING TO CONGRESS.—Not later than 

9 30 days after completing the national strategy, the 

10 Secretary shall provide a briefing to Congress on 

11 such strategy. 

12 (6) NATIONAL STRATEGY REVIEW.—The Sec13 retary shall, not less than annually, review the na14 tional strategy developed under this subsection and 

15 make such changes and recommendations as the 

16 Secretary deems necessary. 

17 (c) DEVELOPMENT AND DISSEMINATION OF NA18 TIONAL PUBLIC SERVICE CAMPAIGN MATERIALS.— 

19 (1) IN GENERAL.—Not later than 120 days 

20 after the national strategy described in subsection 

21 (b) is completed, the Secretary shall— 

22 (A) develop materials to promote artificial 

23 intelligence consumer literacy; 

24 (B) disseminate such materials to the gen25 eral public; and 


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1 (C) create a website where such materials 

2 will be published. 

3 (2) NATIONAL PUBLIC SERVICE CAMPAIGN.— 

4 (A) IN GENERAL.—The Secretary shall de5 velop, in consultation with nonprofit, public, 

6 and private organizations, especially those with 

7 access to local communities and that are well 

8 qualified by virtue of their experience in the 

9 safe and responsible use of artificial intel10 ligence, an artificial intelligence consumer lit11 eracy national public service campaign that is 

12 consistent with the national strategy described 

13 in subsection (b). 

14 (B) AVAILABILITY OF CAMPAIGN MATE15 RIALS.—The Secretary— 

16 (i) shall— 

17 (I) make publicly available on the 

18 website created pursuant to paragraph 

19 (1)(C) any educational materials de20 veloped as part of the campaign; 

21 (II) distribute core messaging 

22 materials of the campaign to the pub23 lic using multiple channels of commu24 nication, including through the use of 

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1 forms and advertisements on such 

2 platforms; and 

3 (III) coordinate with the Admin4 istrator of the Small Business Admin5 istration on the distribution of cam6 paign materials relevant to small busi7 ness owners through resource partners 

8 of the Small Business Administration, 

9 including small business development 

10 centers, women business centers, 

11 SCORE, veteran business opportunity 

12 centers, and Apex Accelerators; and 

13 (ii) may select 1 or more private or 

14 non-profit organizations that are well15 qualified in the distribution of public serv16 ice campaigns to aid in the dissemination 

17 of campaign materials. 

18 (C) PERIODIC UPDATES.—Not later than 1 

19 year after the date the campaign is initiated, 

20 and annually thereafter, the Secretary shall up21 date the campaign materials as needed to incor22 porate any significant changes due to new inno23 vations, products, or services available to con24 sumers or in light of new consumer harms that 

25 are identified. 


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1 (D) PERFORMANCE MEASURES.—The Sec2 retary shall develop measures to evaluate the ef3 fectiveness of the campaign, such as the effec4 tiveness of the campaign at reaching con5 sumers, consumer engagement with materials, 

6 and the level of consumer adoption of and satis7 faction with artificial intelligence products and 

8 services. 

9 (E) EVALUATION.—Not later than 90 days 

10 after campaign materials are made available or 

11 distributed under subparagraph (B) or updated 

12 under subparagraph (C), the Secretary shall 

13 employ a private or nonprofit organization to 

14 conduct an evaluation on the effectiveness of 

15 the campaign using the performance measures 

16 developed pursuant to subparagraph (D). 

17 (3) MULTILINGUAL MATERIALS.—The Sec18 retary shall ensure that the artificial intelligence 

19 consumer literacy materials and the campaign devel20 oped and disseminated under this subsection are 

21 available in English, Spanish, and other languages 

22 deemed appropriate by the Secretary. 

23 (d) REPORTS.— 

24 (1) ARTIFICIAL INTELLIGENCE CONSUMER LIT25 ERACY SURVEY REPORT.—Not later than 90 days 


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1 after the date of enactment of this Act, the Govern2 ment Accountability Office shall issue a report 

3 that— 

4 (A) summarizes all Federal programs and 

5 materials extant at the time of enactment of 

6 this Act that seek to improve artificial intel7 ligence literacy for consumers; and 

8 (B) assesses the effectiveness of such pro9 grams. 

10 (2) STRATEGY FOR CONSUMER ARTIFICIAL IN11 TELLIGENCE LITERACY REPORT.—Not later than 15 

12 months after the date of enactment of this Act, and 

13 annually thereafter, the Secretary shall submit a re14 port, titled the ‘‘Strategy for Consumer Artificial In15 telligence Literacy’’ or ‘‘SCAIL Report’’, to the 

16 Committee on Commerce, Science, and Transpor17 tation of the Senate and the Committee on Energy 

18 and Commerce of the House of Representatives on 

19 the progress of the Secretary in carrying out this 

20 Act. Such report shall include— 

21 (A) the national strategy for artificial in22 telligence consumer literacy developed pursuant 

23 to subsection (b); 

24 (B) information concerning the implemen25 tation of the duties of the Secretary described 


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1 in this section, including a list of government 

2 officials and other representatives consulted 

3 pursuant to subsection (e); 

4 (C) an assessment of the success of the 

5 Secretary in implementing the national strategy 

6 developed pursuant to subsection (b); 

7 (D) an assessment of the state of artificial 

8 intelligence consumer literacy in the United 

9 States; 

10 (E) a brief summary of the artificial intel11 ligence consumer literacy materials developed 

12 pursuant to subsection (c); 

13 (F) for years in which the campaign is ac14 tive, a description on the status of the cam15 paign and information regarding its dissemina16 tion, efficacy, and impact, including information 

17 on any evaluation of the campaign conducted 

18 pursuant to subsection (c)(2)(E); 

19 (G) information about the activities of the 

20 Secretary in implementing this Act planned for 

21 the next fiscal year; and 

22 (H) such other materials relating to the 

23 duties of the Secretary under this Act that the 

24 Secretary deems appropriate. 


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1 (e) CONSULTATION.—In carrying out this Act, the 

2 Secretary shall actively consult with— 

3 (1) government officials with relevant consumer 

4 and artificial intelligence expertise, including— 

5 (A) the Chair of the Consumer Product 

6 Safety Commission; 

7 (B) the Secretary of Education; 

8 (C) the Director of the National Institute 

9 of Standards and Technology; 

10 (D) the Director of the National Science 

11 Foundation; and 

12 (E) the Administrator of the Small Busi13 ness Administration; 

14 (2) any other official the Secretary identifies as 

15 having relevant expertise, especially in the develop16 ment of domain-specific artificial intelligence use 

17 cases, such as— 

18 (A) the Secretary of Agriculture; 

19 (B) the Director of the Consumer Finan20 cial Protection Bureau; 

21 (C) the Attorney General; 

22 (D) the Chair of the Federal Communica23 tions Commission; 

24 (E) the Chair of the Federal Trade Com25 mission; 


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1 (F) the Secretary of Health and Human 

2 Services; and 

3 (G) the Administrator of the National 

4 Highway Traffic Safety Administration; and 

5 (3) industry and public organizations that the 

6 Secretary identifies as having expertise, information, 

7 or knowledge relevant to artificial intelligence con8 sumer literacy or dissemination of literacy materials 

9 to the public, including representatives from— 

10 (A) private, nonprofit, and public organiza11 tions; and 

12 (B) State, local, Tribal, and territorial gov13 ernments. 

14 (f) COORDINATION OF EFFORTS.—The Secretary 

15 shall take such steps as are necessary to coordinate and 

16 promote artificial intelligence consumer literacy efforts at 

17 the State and local level, including promoting partnerships 

18 among Federal, State, and local governments, nonprofit 

19 organizations, and private enterprises. 

20 SEC. 5. AUTHORIZATION OF APPROPRIATIONS. 

21 There are authorized to be appropriated to the Sec22 retary for fiscal years 2025 through 2034 such sums as 

23 may be necessary to carry out the activities described in 

24 this Act. 

Æ 


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