---

---

Exhibit 4.(a).8

[FOR CONVENIENCE ONLY, NOT AN OFFICIAL TRANSLATION]

|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

# Agreement

# Executed at Rosh
Haayin on this 12th day of February 2004

|Between: | Partner
Communications Company Ltd.
|-------- | -----------------------------------

| | of
8 Amal Street, Rosh Ha'ayin  (hereinafter: "Partner") | Of the First Part;
| | -------------------------------------------------------- | ------------------

|And: | Superpharm
(Israel) Ltd.
of 16 Shenkar Street, Herzliya Pituach
(hereinafter: The "Reseller" or "Superpharm") | Of the Second Part;
|---- | ------------------------------------------------------------------------------------------------------------- | -------------------

|WHEREAS: |  | Partner
is engaged in the provision of wireless radio telephone services operating under the
GSM cellular system (hereinafter: "Partner's Network") and the
marketing of wireless radio telephone products operating using the GSM
method, and the provision of installation and maintenance services for
such products, as defined below; and
|-------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|WHEREAS: |  | The
Reseller is a company which operates a chain of retail associate stores; and
|-------- |  | --------------------------------------------------------------------------------

|WHEREAS: |  | The
Parties  entered into an agreement on 11 February 2001 (the  "Previous  Agreement")
 under which                   Superpharm acted as reseller of Partner's products; and
|-------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|WHEREAS: |  | The
Parties  wish to bring the Previous  Agreement to an end and to replace it with this
 Agreement,                   under which the contract  between them shall  continue,  in
accordance with the conditions set forth                   below in this Agreement.
|-------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| |  | Now therefore,
the Parties hereto have agreed as follows:
| |  | ---------------------------------------------------------

|1. | Introduction
|-- | ------------

| | 1.1. | The
Preamble to this Agreement constitutes an integral part hereof.
| | ---- | -------------------------------------------------------------------



---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 1.2. | The
Annexes attached to this Agreement constitute an integral part hereof           provided
that they are executed by both Parties.
| | ---- | ------------------------------------------------------------------------------------------------------------------------------------

| | 1.3. | The
section headings in this Agreement are for the purpose of convenience alone           and
shall not affect its interpretation.
| | ---- | ----------------------------------------------------------------------------------------------------------------------------------

|2. | Definitions
|-- | -----------

| | For
the purposes of this Agreement, the following terms and expressions shall have the
meanings set forth alongside them, unless the context or language of the text requires
otherwise:
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.1. | Partners
Stores  stores located and operated by           Partner. Sale at such
stores shall be effected by employees of Partner only.
| | ---- | ------------------------------------------------------------------------------------------------------------------------------------------

| | 2.2. | Terminal
Units  wireless radio telephone handsets           operating under the
cellular system.
| | ---- | ---------------------------------------------------------------------------------------------------

| | 2.3. | Communications
Packages  a product affording its           purchaser the right to
connect to a cellular network under predefined           conditions. The conditions might
include a defined method of charging, defined           call time and a variety of
services accompanying predefined services for the           public.
| | ---- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.4. | Partners
Products or Orange Products           Terminal Units
and Communications Packages as may be offered by Partner           from time to time and
approved by Partner as suitable for Partners           Network, and supplied by
Partner to its various resellers for the purpose of           sale to end consumers.
| | ---- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

2

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.5. | Swipe
Card  a card of given value issued by Partner or           any party
acting on its behalf by means of which a user may recharge his account           on a
Prepaid Terminal Unit with a right to make calls on Partners Network           in
Israel at the price set forth on the swipe card.
| | ---- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.6. | Prepaid
Package  a program for use of airtime on the           Orange Network for
a predetermined number of minutes, and at a price set out           from time to time by
Partner.
| | ---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.7. | Prepaid
Terminal Unit  a terminal unit connected to the           Orange Network
sold in a package intended for use together with a Prepaid           Package.
| | ---- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.8. | Other
Cellular Products  Terminal Units and           Communications Packages
of other cellular carriers.
| | ---- | ------------------------------------------------------------------------------------------------------------

| | 2.9. | Accessories  hands
free sets, antennas, batteries,           charging and carrying devices.
| | ---- | ----------------------------------------------------------------------------------------------

| | 2.10. | Other
Communications Products  landline telephone           packages, internet
packages, international telephone cards, television and           entertainment packages,
and other products as set forth in Annex 2.10 of this           Agreement. Annex 2.10
shall be updated from time to time with the consent of the           Parties.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.11. | Retail
Chain  a group of stores owned by one           proprietor, or bearing
one name, or operated under franchise or license on           behalf of one entity in
which consumer goods aimed at the end consumer for           personal use are sold.
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.12. | Resellers
Stores  Superpharms chain of           stores.
| | ----- | -------------------------------------------------------------

| | 2.13. | Independent
Store  a store designated for the sale of           Communications
Products.
| | ----- | -------------------------------------------------------------------------------------------

| | 2.14. | Contracted
Subscriber  a person who has purchased a           Communications
Package, so long as such person is charged by Partner for use of           the Package.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.15. | Prepaid
Subscriber  a person who has purchased a           Prepaid Package.
| | ----- | ------------------------------------------------------------------------------

| | 2.16. | m2  gross
square meter, not           including public areas.
| | ----- | ----------------------------------------------------------------

3

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.17. | Shopping
Center  a commercial area in which a number of           shops and
businesses are concentrated.
| | ----- | -----------------------------------------------------------------------------------------------------------

| | 2.18. | Activation  a
transaction for sale of a Communications           Package to a Customer, and connection
of such Customer to Partners Network           (prepaid or post-paid).
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.19. | Super
Link Store  an independent store operating under           the name Super
Link.
| | ----- | ------------------------------------------------------------------------------------------

| | 2.20. | In-Store
Department or In-Store Counter           a point of
sale that includes a wall unit or counter inside a Superpharm           Store, as
dictated by the constraints of the Store. At least 2/3 of the display           and
advertising areas shall be dedicated to Partners Products and
          Accessories. The Departments shall bear the brand name Super Link Orange
          Reseller.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.21. | Frontal
Counter  a point of sale including a sales           counter near the
front of or outside the Resellers store, or a two-sided           counter at the
front part of the store. The area of each counter shall be at           least 3m2 and
at least 80% of the display and advertising space shall           be dedicated to Partners
Products and Accessories. The counters shall bear           the brand name: Super
Link Orange Reseller.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.22. | Independent
Counter or Kiosk  a           point of sale of Partners
Products only, being a sole counter located in           the passageways of a Shopping
Center in the form of a central island in the           passageway or on the sides of the
passageways. The area of each kiosk shall be           at least 8m2. The
entire space within the kiosk shall be dedicated to           Partners Products and
Accessories. The counters shall bear the brand name:           Orange.
| | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.23. | [*]
| | ----- | ---

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

4

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.24. | Points
of Sale  all Super Link Stores, departments           within the Resellers
Stores, Frontal Counters, Kiosks and Points of Sale           (to the extent that any
such are in existence on any relevant date).
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.25. | Quarter  each
of the following periods in any calendar           year: January through March; April
through June; July through September; or           October through December.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.26. | Deleted.
| | ----- | --------

| | 2.27. | [*]
| | ----- | ---

| | 2.28. | [*]
| | ----- | ---

| | 2.29. | [*]
| | ----- | ---

| | 2.30. | Upgrades  replacement
of Terminal Units for           Partners Customers, either in return for payment or
otherwise, in           accordance with such special offers as Partner may make from time
to time.
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.31. | Operation  Upgrade
or Activation.
| | ----- | ------------------------------------

| | 2.32. | [*]
| | ----- | ---

| | 2.33. | [*]
| | ----- | ---

| | 2.34. | Account  the
account in which Partners           authorization to the Partner Customer to make
calls is managed.
| | ----- | --------------------------------------------------------------------------------------------------------------------

| | 2.35. | [*]
| | ----- | ---

| | 2.36. | Orange
Network Services  mobile radio telephone           services, short
message services (SMS), cellular internet services, and all           other services
offered via the Orange Network.
| | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

5

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.37. | Orange
Network  the communications network operated by           Partner, based
on landline and mobile radio telephone transmissions enabling the           transfer of
content to terminal equipment, and any other or additional           communications
network, whatever its commercial name may be, operated and/or to           be operated in
the future by Partner and/or a corporation under its control           and/or a party
contracting with it and/or its agents and/or any company and/or           other legal
entity associated with it, including parent companies, subsidiaries,           associated
companies or affiliated companies.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 2.38. | [*]
| | ----- | ---

| | 2.39. | [*]
| | ----- | ---

| | 2.40. | [*]
| | ----- | ---

| | 2.41. | Set-Up  completion
of the process of fitting out a           Charging Point for Operation.
| | ----- | ---------------------------------------------------------------------------------------------

| | 2.42. | Approval
of Transaction Form  a form issued           automatically at the
Charging Point upon effecting Electronic Charging, setting           out the conditions
of such Electronic Charging Transaction.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|3. | Nature
of Contract and Points of Sale
|-- | -------------------------------------

| | 3.1. | The
Reseller undertakes to market Partners Products at all Points of Sale           and
Partner undertakes to allow the Reseller to sell its products and pay it           fees
in accordance with the provisions of this Agreement as set forth below.
| | ---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | A
list of the location of the Points of Sale and the type of each Point as at the date of
execution of this Agreement is attached hereto as Annex 3.1 of this Agreement, and
forms an integral part hereof.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 3.2. | [*]
| | ---- | ---

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

6

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 3.3. | [*]
| | ---- | ---

| | 3.4. | [*]
| | ---- | ---

| | 3.5. | [*]
| | ---- | ---

| | 3.6. | Additional
Kiosks shall be opened in accordance with the mechanism set forth in           clause 7
below.
| | ---- | ---------------------------------------------------------------------------------------------------------

| | 3.7. | [*]
| | ---- | ---

| | 3.8. | The
Reseller shall be entitled, at its discretion, to market Partners
          Products on the Resellers internet site.
| | ---- | --------------------------------------------------------------------------------------------------------------------------

| | 3.9. | [*]
| | ---- | ---

| | 3.10. | Subject
to any law, the Reseller shall be entitled to provide technical service           and/or
insurance for handsets, at its exclusive liability.
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------

| | 3.11. | Subject
to the fulfillment of all of the Resellers obligations, Partner           shall
grant the Reseller a non-exclusive right to provide Electronic Charging
          Services to Partner Customers on behalf of Partner, via the Charging Points to
          be installed at the Points of Sale, and which shall be operated and maintained
          by the Reseller in accordance with the provisions of this Agreement below.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|4. | Stipulation
of Validity of Agreement
|-- | ------------------------------------

| | 4.1 | The
Parties shall jointly apply to the Commissioner for Restrictive Trade Practices (the
Commissioner), within 14 days of the date of execution of this Agreement, for
an exemption from approval of an arrangement in restraint of trade under section 14 of
the Restrictive Trade Practices Law, 5748-1988.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

7

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 4.3 | Until
the exemption is granted, the provisions of this Agreement shall apply, except for
clauses 7, 8, 10.1.7, 10.5.2, 10.7, 12, 13, 18.4.3 and Annex 3.9 (hereinafter: the
Remaining Provisions), provided that clauses 7, 8, 9.11, 12 and 13.1 of the
Previous Agreement (hereinafter: the Preceding Provisions) shall apply
instead of clauses 7, 8, 10.7, 12, 13 of the Remaining Provisions, respectively, until 22
June 2004 or until an exemption from the Commissioner is granted with regard of said
Remaining Provisions, according to the earlier of the two. Should the requested exemption
not be granted, or should the Commissioner prescribe conditions on an exemption that is
granted, the Parties shall discuss entering into a new Agreement, within 14 days of the
date of receipt of the Commissioners decision as aforesaid. For as long as neither
Party gives notice to the other Party of termination of the Agreement as set forth in
clause 4.4 below, the provisions of this Agreement shall continue to bind the Parties,
including the Preceding Provisions (unless either the exemption granted for said
provisions expires or said provisions are replaced by the Remaining Provisions) and all
Remaining Provisions approved by the Commissioner  if and to the extent that such
provisions are approved.
| | --- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 4.4 | Should
the Parties not succeed in reaching a new agreement within 30 days of the date on which
the application for an exemption was rejected or was accepted conditionally, either Party
may notify the other Party of termination of the Agreement. In such case, the provisions
of clause 27 below shall apply.
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 4.5 | The
provisions of clauses 4.3 and 4.4 above shall apply in respect of any renewal and/or
extension of the exemption from approval during the term of the Agreement, if required,
mutatis mutandis as the case may be.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 4.6 | This
Agreement is subject to approval of Partners board of directors. Should Partners
board of directors not approve the Agreement by 15 April 2004, the parties shall
negotiate a new agreement, and in the interim shall follow the provisions of the Previous
Agreement which shall terminate, unless otherwise agreed by the Parties, on 31 December
2004 (subject to obtaining an extension for the exemption from the Commissioner) and the
provisions of clause 27 below shall apply.
| | --- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

8

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|5. | The
Previous Agreement and the Interim Period
|-- | ---------------------------------------------

| | Commencing
on 1 January 2004 the Previous Agreement shall terminate and the provisions of this
Agreement shall apply, subject to the provisions of clause 4 above.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------

|6. | Status
of Reseller
|-- | ------------------

| | 6.1. | The
Reseller is an independent contractor and the relationship between the
               Parties is and shall be a relationship of customer/independent contractor
and                under no circumstances shall employer/employee relations and/or
principal/agent                relations come into being between the Parties.
| | ---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 6.2. | The
Reseller shall be entitled to present itself as a reseller only, and shall
               not be entitled to bind Partner vis-à-vis customers and/or
any                third party, by way of its signature and/or in any other manner.
| | ---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 6.3. | In
any event in which either of the Parties receives a demand and/or is sued
               and/or charged with any payment whatsoever due to the act of the other
Party,                the other Party hereby irrevocably undertakes to compensate and/or
indemnify the                first Party for any such payment and/or expense caused to it
in this context                immediately upon its first demand, provided that the first
Party give notice in                writing at least two weeks in advance of such demand
and/or claim and/or charge,                and the other Party did not object. Where the
other Party objects, the matter                shall be referred to the joint ruling of
Mr. Zion Ginat, representing Partner,                and Mr. Yossi Zvi, representing
Superpharm, for a decision. Where these two fail                to make a decision, the
matter shall be referred to an arbitrator as set forth                in clause 30 below.
| | ---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

9

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 6.4. | All
persons and/or employees employed by the Reseller in selling Partners
               Products, whether directly or through the Super Link chain, for the
purposes of                fulfilling its obligations, shall be its employees or shall be
the employees of                its franchisees, and not of any other person, and the
Reseller shall be solely                liable for payment of their salaries and all
other payments applying to an                employer under the franchise system of the
Superpharm chain, and in accordance                with the provisions of the law,
including deductions and payments of income tax,                national insurance, etc.
| | ---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 6.5. | The
Reseller undertakes to compensate and/or indemnify Partner for any damage or
               expense incurred by it as a result of a claim filed by an employee or any
third                party in respect of the employer-employee relationship and in
respect of the                provisions of clause 6.4 above and clause 6.6 below.
Partner shall notify the                Reseller in writing of any such claim within a
reasonable time from the date on                which it became aware of its existence.
The Reseller shall be entitled, at its                discretion and at its expense,
assume the management of the defense of any such                claim on behalf of
Partner. The Reseller shall not take any action without the                prior written
approval of Partner. Partner shall grant its approval as aforesaid                for any
action, provided that this does not harm Partner in any manner                whatsoever.
Partner undertakes to provide the Reseller and/or an advocate acting                on
its behalf with an appropriate power of attorney to handle such matter, to
               hand over any document, deliver any information and cooperate in any way
to                assist in the defense against any such claim.
| | ---- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 6.6. | The
Reseller shall bear all taxes and/or levies relating to its income and/or
               payments received and/or payments of income tax, national insurance, etc.
| | ---- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------

10

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|7. | [*]
|-- | ---

| | 7.1. | [*]
| | ---- | ---

| | 7.1.1. | [*]
| | ------ | ---

| | 7.2. | [*]
| | ---- | ---

| | 7.2.1. | [*]
| | ------ | ---

| | 7.2.2. | [*]
| | ------ | ---

| | 7.2.2.1. | [*]
| | -------- | ---

| | 7.2.2.2. | [*]
| | -------- | ---

| | 7.3. | [*]
| | ---- | ---

| | 7.3.1. | [*]
| | ------ | ---

| | 7.3.2. | [*]
| | ------ | ---

| | 7.3.3. | [*]
| | ------ | ---

| | 7.3.4. | [*]
| | ------ | ---

| | 7.4 | [*]
| | --- | ---

|8. | First
Right of Refusal to Operate Sales Desk
|-- | --------------------------------------------

| | Partner
shall be entitled to place a Sales Desk in a branch of a Retail Chain located in a
Shopping Center in which the Reseller operates a Point of Sale of any kind whatsoever,
provided that such is a temporary point only as provided in clause 8.1 below and that the
Reseller shall be granted a first right of refusal to operate the Sales Desk in the
following manner:
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

11

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 8.1. | Partner
shall notify the Reseller of its intention to erect and operate a Mobile
               Counter or any other Sales Desk, as aforesaid, within 14 days, or longer,
from                the date of such notice. The notice shall include the dates, days and
hours of                operation of the Sales Desk (hereinafter: the Conditions
ofthe                Offer). Such a Sales Desk shall be in place for no
more than 60 days.
| | ---- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 8.2. | Should
the Reseller agree to operate the Sales Desk in accordance with the
               Conditions of the Offer, the Sales Desk shall be operated by the Reseller.
| | ---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 8.3. | Should
the Reseller refuse or not give notice in writing of its consent to
               operate the Sales Desk under the Conditions of the Offer within 14 days of
the                date of receipt of the Offer, Partner shall be entitled to operate the
Sales                Desk immediately via any third party under operating conditions that
are not                more favorable to such third party than the aforesaid Conditions
of the Offer.
| | ---- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|9. | [*]
|-- | ---

| | 9.1 | [*]
| | --- | ---

| | 9.1.1. | [*]
| | ------ | ---

| | 9.1.2. | [*]
| | ------ | ---

| | 9.1.3. | [*]
| | ------ | ---

| | 9.1.4. | [*]
| | ------ | ---

| | 9.2. | [*]
| | ---- | ---

| | 9.2.1. | [*]
| | ------ | ---

| | 9.2.2. | [*]
| | ------ | ---

| | 9.2.3. | [*]
| | ------ | ---

| | 9.2.4. | Deleted.
| | ------ | --------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

12

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 9.2.5. | [*]
| | ------ | ---

| | 9.3 | [*]
| | --- | ---

| | 9.3.1 | [*]
| | ----- | ---

| | 9.3.2 | [*]
| | ----- | ---

| | 9.3.3 | [*]
| | ----- | ---

| | 9.3.4 | [*]
| | ----- | ---

| | 9.3.5 | [*]
| | ----- | ---

| | 9.4 | [*]
| | --- | ---

| | 9.5 | [*]
| | --- | ---

| | 9.5.1 | [*]
| | ----- | ---

| | 9.5.2 | [*]
| | ----- | ---

| | 9.6 | [*]
| | --- | ---

| | 9.6.1 | [*]
| | ----- | ---

| | 9.6.2 | [*]
| | ----- | ---

| | 9.6.3 | [*]
| | ----- | ---

|10. | [*]
|--- | ---

| | 10.1. | [*]
| | ----- | ---

| | 10.1.1. | [*]
| | ------- | ---

| | 10.1.2. | [*]
| | ------- | ---

| | 10.1.3. | [*]
| | ------- | ---

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

13

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 10.1.4. | [*]
| | ------- | ---

| | 10.1.5. | [*]
| | ------- | ---

| | 10.1.5.1. | [*]
| | --------- | ---

| | 10.1.5.2. | [*]
| | --------- | ---

| | 10.1.5.3. | [*]
| | --------- | ---

| | 10.1.5.4. | [*]
| | --------- | ---

| | 10.1.6. | [*]
| | ------- | ---

| | 10.1.7. | [*]
| | ------- | ---

| | 10.2. | [*]
| | ----- | ---

| | 10.3. | Deleted.
| | ----- | --------

| | 10.4. | [*]
| | ----- | ---

| | 10.5. | [*]
| | ----- | ---

| | 10.5.1 | [*]
| | ------ | ---

| | 10.5.2 | [*]
| | ------ | ---

| | 10.6. | [*]
| | ----- | ---

| | 10.7. | [*]
| | ----- | ---

| | 10.8. | [*]
| | ----- | ---

| | 10.9. | [*]
| | ----- | ---

|11. | Method
of Payment
|--- | -----------------

| | 11.1. | [*]
| | ----- | ---

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

14

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 11.2. | [*]
| | ----- | ---

| | 11.3. | [*]
| | ----- | ---

| | 11.4. | VAT
as provided by law shall be added to every payment under this Agreement,
               with the exception of discounts on Swipe Cards, which are inclusive of
VAT.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 11.5. | [*]
| | ----- | ---

| | 11.6. | Each
of the above payments shall be made against receipt of a duly issued tax
               invoice.
| | ----- | -----------------------------------------------------------------------------------------------------

|12. | Exclusive
Marketing of Partners Products at Points of Sale
|--- | -----------------------------------------------------------

| | 12.1. | The
Reseller shall not, during the term of the Agreement, deal in the resale of
               services of competing MRT networks, or in the marketing or sale of other
               cellular products that are not compatible for use on the Orange Network.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 12.2. | During
the term of the Agreement Partner shall not market its products in other
               Retail Chains engaged in the marketing of services and/or products of
competing                MRT networks. This clause shall not apply to Motorola and
Eurocom Points of Sale                outside Shopping Centers. For the avoidance of
doubt, Partner shall not market                its Products at Motorola and Eurocom
stores located in Shopping Centers, during                the term of this Agreement.
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|13. | Private
Brand
|--- | -------------

| | 13.1. | During
the term of this Agreement, Partner shall continue to issue and operate a
               private pre-paid brand to the Reseller (a designated card) under the brand
name                of Life or Super Link or such other name as
may be                agreed upon between the Parties, which shall only be sold at the
Resellers                Stores.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

15

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 13.2 | [*]
| | ---- | ---

|14. | [*]
|--- | ---

| | 14.1. | [*]
| | ----- | ---

| | 14.2. | [*]
| | ----- | ---

|15. | Holding
of Inventory at Points of Sale
|--- | --------------------------------------

| | 15.1. | The
Reseller shall keep sufficient quantities of inventory for the purpose of
               the continuous supply of Partners Products.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------

| | 15.2. | The
Reseller shall ensure that the open shelves intended for storage of
               inventory at the Points of Sale shall be full at all times. The Reseller
shall                be entitled to fill the shelves with empty boxes of Partners
Products.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|16. | Costs
of Operating Points of Sale
|--- | ---------------------------------

| | 16.1. | [*]
| | ----- | ---

| | 16.2. | The
Reseller alone shall bear the rental, management fees and other fees of any
               kind or type whatsoever to the owners of the Shopping Centers, and any
tax,                levy, payment or fee applicable, if any, to the Points of Sale.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|17. | Costs
of Construction, Erection, Design and Maintenance of Points of Sale
|--- | -------------------------------------------------------------------------

| | 17.1. | [*]
| | ----- | ---

| | 17.2. | [*]
| | ----- | ---

| | 17.3. | [*]
| | ----- | ---

| | 17.4. | The
Reseller shall ensure proper maintenance of the Points of Sale, including
               maintenance of the design look, fair wear and tear excepted.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

16

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|18. | Employees
at Points of Sale
|--- | ---------------------------

| | 18.1. | Partner
and the Reseller shall train those employees employed to sell                Partners
Products (hereinafter: the Sales Representatives),                and shall
equip them with uniforms.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 18.2. | [*]
| | ----- | ---

| | 18.3. | Those
Sales Representatives who work at the Resellers Points of Sale and
               at Cellular Counters shall be employees of the Reseller and there shall be
no                employer-employee relations between them and Partner.
| | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 18.4. | [*]
| | ----- | ---

| | 18.4.1. | [*]
| | ------- | ---

| | 18.4.2. | [*]
| | ------- | ---

| | 18.4.3. | [*]
| | ------- | ---

| | 18.4.4. | [*]
| | ------- | ---

| | 18.5. | [*]
| | ----- | ---

| | 18.6. | The
Sales Representatives shall be entitled to engage in the sale of other
               communication products provided that they are present at or near the Point
of                Sale during working hours and that they wear uniforms as set out in
clause 19.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 18.7. | [*]
| | ----- | ---

| | 18.8. | [*]
| | ----- | ---

| | 18.9. | In
the event of the temporary absence of a Sales Representative from a Point of
               Sale, the Reseller undertakes to hang a legible sign stating Back
               Soon in a visible place at the Point of Sale. Points of Sale which
do not                have such a sign and which are not manned shall be deemed to have
been abandoned                for at least half an hour.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

17

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 18.10. | In
the event that a Sales Representative is absent for a day or more, the
               Reseller undertakes to place a replacement Sales Representative at the
Point of                Sale. In the event that, due to multiple absences, the Reseller
is unable to do                so, the Reseller undertakes to give notice of such to
Partner forthwith.
| | ------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 18.11. | [*]
| | ------ | ---

| | 18.12. | [*]
| | ------ | ---

| | 18.13. | [*]
| | ------ | ---

|19. | [*]
|--- | ---

|20. | Reseller
Purchase of Partners Products and Supply Procedures
|--- | -------------------------------------------------------------

| | 20.1. | The
Reseller hereby undertakes to purchase Partners Products and sell them
               to Customers. Partner shall provide the Reseller with a recommended
consumer                price list for Partners Products, which shall be updated
from time to time                (the Recommended Consumer Price).
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 20.2. | All
the Resellers orders of products from Partner shall be carried out
               using the agreements and forms employed by Partner at the time, and which
are                intended for use in the sale of Partners Products to resellers,
and all                payments shall be settled. Partner undertakes to ensure that the
Reseller has a                constant and regular supply of products in accordance with
its requirements,                subject to limitations of shortage of inventory.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

18

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|21. | Customer
Contracting Procedures
|--- | -------------------------------

| | 21.1. | The
Reseller undertakes to sell the Products together with MRT services only to
               customers who are end users, who sign all forms and agreements with
Partner as                may be in force from time to time.
| | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 21.2. | Activation
of MRT services for any product sold to an end user, identification                of the
customer and the method in which the customer executes an agreement for
               the supply of services with Partner, treatment of trade-in arrangements
and                transfer of contracting documents with new Subscribers to Partner
shall be                effected in the manner set out as follows (in clauses 21.3-21.7
 post                products only):
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 21.3. | The
Reseller shall identify a new Subscriber (over the age of 18) by way of
               identification card or drivers license, with photograph. The
Reseller                shall verify that the new Subscribers identity number has
been written on                the relevant forms.
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 21.4. | Where
the new Subscriber is a corporation, the new Subscriber shall present the
               Reseller with the corporations certificate of incorporation and an
               attorneys letter to the corporations accountant regarding
those                persons authorized to bind the corporation and their mode of
signature on behalf                of the corporation. The Reseller shall verify that the
execution by the                corporation of all relevant documentation shall be made
in accordance with the                approval of the corporations attorney or
accountant after the persons                signing the documents have been identified
and by endorsing the documents with                the corporations stamp.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 21.5. | Where
a new Subscriber is a business and/or a non-registered corporation,
               identification shall be effected by way of an identity card/drivers
               license with a photograph, and a note shall be recorded on the
registration and                contracting forms of both the name of the signatory
identified as aforesaid, and                the name of the business/unregistered
corporation.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

19

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 21.6. | In
the event of marketing a Communications Package which includes a trade-in,
               the Reseller shall effect the trade-in in accordance with the conditions
of the                Communications Package only, and in accordance with the procedures
and                provisions regarding trade-ins as prescribed in writing by Partner
from time to                time.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 21.7. | The
Reseller shall be responsible for collecting the documents that the new
               Subscribers have signed, and shall deliver them to Partner at Partners
               first demand, in accordance with the collection procedures prescribed by
Partner                in writing from time to time. The Reseller shall not be entitled
to delay                delivery to Partner of any document signed by a new Subscriber,
for any reason                whatsoever.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 21.8. | The
Reseller shall make an outgoing call from each Prepaid Terminal Unit sold by
               it to a customer, before delivering it to the customer.
| | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------

| | 21.9. | The
Reseller shall issue a receipt/invoice for each sale transaction of a
               Prepaid Terminal Unit. Partner shall be entitled to peruse such records.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------

|22. | Purchase
of Prepaid Terminal Units
|--- | ----------------------------------

| | 22.1. | Partner
shall provide the Reseller with Prepaid Terminal Units at the order of                the
Reseller, and subject to approval of each order, in whole or in part, by
               Partner, for their resale to end users.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 22.2. | The
Reseller undertakes to sell the Prepaid Terminal Units to end users in their
               original packaging, without breaking them down into their various
components. In                particular, the Reseller undertakes to sell the Prepaid
Terminal Units only                together with Prepaid Packages, not to replace the
designated SIM card in the                Terminal Unit with any other SIM card, and not
to remove or conceal any legal or                marketing material on or inside the
packaging.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 22.3. | The
Reseller shall not sell Prepaid Terminal Units to entities whom the Reseller
               has reasonable grounds to believe that those entities do not intend to use
the                Prepaid Terminal Units for the use for which they were intended, but
rather for                purposes of commerce and fraud.
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

20

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 22.4. | [*]
| | ----- | ---

| | 22.5. | Partner
may distribute a Recommended Consumer Price list for all types of                Prepaid
Terminal Units, and update such from time to time at its absolute
               discretion.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 22.6. | The
Reseller shall not be entitled to return to Partner Prepaid Terminal Units
               purchased by it. Title to the Prepaid Terminal Units shall pass to the
Reseller                on the date of supply to the Reseller. Notwithstanding the
provisions of this                clause, each Quarter the parties shall discuss
exceptional circumstances                regarding return of Terminal Units, if and to
the extent agreed upon between the                Parties.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 22.7. | Partner
reserves the right to amend the method of sale regarding prepaid                products
during the term of the Agreement, and the Reseller shall not have any
               claim and/or suit against Partner in respect thereof.
| | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|23. | Swipe
Cards
|--- | -----------

| | 23.1. | Partner
shall provide the Reseller with Swipe Cards in such amounts and such
               values as the Reseller may order from time to time, subject to the
provisions of                this clause.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 23.2. | The
Reseller undertakes to sell the Swipe Cards in their original packaging,
               without opening the packaging and without making any change to the Swipe
Cards.                In particular, the Reseller undertakes not to remove or conceal any
legal or                marketing material that might appear on or inside the packaging
of the Swipe                Cards.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 23.3. | The
price set out on a Swipe Card marks the amount of credit (in New Israeli
               Shekels) in the account of the user of a Prepaid Terminal Unit to make
calls on                the Orange Network in Israel. The price set out on the Card is
also the                Recommended Consumer Price.
| | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

21

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 23.4. | The
Reseller shall not be entitled to return Swipe Cards purchased by it to
               Partner. Title to the Swipe Cards shall pass to the Reseller on the date
of                supply.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 24. | Joint
Marketing and Advertising Activities
| | --- | ------------------------------------------

| | 24.1. | [*]
| | ----- | ---

| | 24.2. | [*]
| | ----- | ---

| | 24.3. | [*]
| | ----- | ---

| | 24.4. | Any
advertisement containing the Resellers name shall be shown to the
               Reseller for its approval a reasonable time prior to its publication.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------

| | 24.5. | [*]
| | ----- | ---

| | 24.6. | Partner
shall inform the Reseller of marketing activities, plans and special
               offers first, before all of Partners other distribution channels.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------

|25. | Intellectual
Property and Trade Names
|--- | -------------------------------------

| | 25.1. | The
Reseller is not entitled to use Partners trade and brand name (either
               those currently in existence or any that may come into existence in the
future),                or Partners name in its advertisements, in signs at Super
Link stalls, or                in any other place, without the prior written consent of
Partner. For the                avoidance of doubt, it is declared that Partners
placing of signs in the                Super Link stalls constitutes consent for the
purposes of this clause.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 25.2. | The
Reseller undertakes that the provisions of this clause shall be strictly
               maintained at all of the Super Link stalls.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

22

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 25.3. | Any
advertising of Partners Products, on the part of the Reseller, of any
               kind or type whatsoever, regarding the activity the subject of this
Agreement                and marketing at all Points of Sale, including with respect to
the type and                content of any advertisement, shall be carried out upon
consultation with and                prior approval of Partner.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 25.4. | Each
Party is the owner of all of the intellectual property in its name and
               brands, and in particular Partner shall have the rights in the name
               Orange and the Reseller shall have the rights in the
               Superpharm and Super Link brands, wholly and
               exclusively, and the provisions of this Agreement shall not afford either
Party                any right in the intellectual property of the other Party, with the
exception of                use for the purpose of marketing and sale under this
Agreement.
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 25.5. | Rights
Reserved: Each Party owns all of the rights, including the
               intellectual property rights, in the information transferred by it to the
other                Party, which shall not be entitled to make any use of such
information other                than for the purpose of performing this Agreement. For
the purpose of the                relationship between the Parties, information
transferred by Partner relating to                the creation of an interface with its
Systems, shall be deemed to be                Partners confidential proprietary
information.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|26. | Confidentiality
|--- | ---------------

| | Throughout
the term of this Agreement and even after termination thereof, the Parties shall maintain
full and absolute confidentiality and shall make no use  other than for the purpose
of fulfillment of their undertakings under the provisions of this Agreement or under the
provisions of any law  of any commercial information regarding sales, marketing and
distribution and any other commercial information of the other Party not in the public
domain, which it acquired during the course of its activities under this Agreement.
| | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

23

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | For
the purpose of performance of their obligations under this clause, the Parties undertake
to sign, and to have their employees or other person acting on their behalf who might
come into contact with confidential information sign, a non-disclosure agreement in the
form attached to this Agreement as Annex 26, and to take such steps as may be required in
order to enforce performance of such undertaking.
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | The
Parties agree that upon termination or expiration of this Agreement, they shall, upon
demand, return all materials, in any form whatsoever, which might contain or which might
disclose any confidential or proprietary information owned by the other Party and
relating to this Agreement.
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|27. | Term
of Agreement
|--- | -----------------

| | 27.1. | [*]
| | ----- | ---

| | 27.2. | [*]
| | ----- | ---

| | 27.3. | [*]
| | ----- | ---

| | 27.3.1. | [*]
| | ------- | ---

| | 27.3.2. | [*]
| | ------- | ---

| | 27.4. | [*]
| | ----- | ---

| | 27.5. | All
payments under clause 27.3 above shall be linked to the Index, from the date
               of their issue until the date of actual payment in full. All payments, and
all                of the acts involved in transferring possession and title to the
Stores and the                Independent Counters, as the case may be, shall be made
within 60 days of the                date on which the Reseller gives notice of which
alternative it has chosen.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 27.6. | Notwithstanding
the provisions of the first part of clause 27 above, the Parties                may
rescind this Agreement immediately in any event in which either of the
               Parties fundamentally breaches any of its obligations under this
Agreement, and                fails to remedy such breach within 30 days of the date on
which the other Party                demanded remedy of the breach and/or when a Party is
unable to pay its debts                and/or where winding up proceedings and/or
receivership proceedings of any kind                whatsoever have been commenced in
respect of such Party, and are not cancelled                within 30 days of the date of
commencement thereof.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

24

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 27.7. | All
of the provisions of this Agreement and its Annexes shall apply during the
               Extended Term, unless otherwise expressly stated.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------

| | 27.8. | [*]
| | ----- | ---

| | 27.9. | Nothing
in this Agreement shall derogate from Partners right to cease
               providing the Services to any Customer at its discretion and in accordance
with                such agreements as it may make with the Customer, and the Reseller
shall not                have any claim in respect of the fact that the Services to any
Customer were                terminated by Partner.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 27.10. | Amendment
of Laws: Any amendment to the license to operate the Orange                Network,
and any amendment to any laws, regulations, rules or instructions which
               may affect this Agreement, shall oblige the Parties to act in a reasonable
               manner and where necessary to adjust to the new circumstances. Where any
such                adjustment makes performance of this Agreement unreasonably onerous,
either                Party may rescind the Agreement upon 30 days prior written notice,
and the other                Party shall be estopped from raising any claim, demand or
suit in this regard                against the rescinding Party.
| | ------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|28. | Limitation
of Liability
|--- | -----------------------

| | 28.1. | Neither
the Parties nor their suppliers shall bear any liability for any
               incidental damage, consequential damage (including, without limitation,
damage                stemming from a disturbance to management of the business or from
loss of                business data), special damage or accidental damage, or for loss
of profits or                income, to the extent that such relates to this Agreement.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---

* Certain information on this page
has been omitted and filed separately with the Commission.   Confidential
Treatment has been requested with respect to the omitted portions.

25

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 28.2. | Neither
Party shall be liable to the other Party for damage caused as a result                of
circumstances of forcemajeure, which, for the purposes of
               this clause, shall include acts committed by third parties beyond the
reasonable                control of the affected Party.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|29. | Deleted.
|--- | --------

|30. | Arbitration
|--- | -----------

| | 30.1. | Any
dispute in respect of this Agreement, and its validity, existence,
               performance or termination shall be referred to a single arbitrator for
his                decision (hereinafter: the Arbitrator). Either Party shall
be                entitled to contact the other Party with a request for appointment of
an                arbitrator as aforesaid, and the Parties shall mutually decide on the
identity                of the Arbitrator. Should the Parties fail to reach consent on
the identity of                the Arbitrator within 7 days of the date of the request,
either of them may                apply to the Chairman of the Israel Bar Association and
request appointment of                an arbitrator as aforesaid.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 30.2. | The
Arbitrator shall be exempt from the rules of procedure and evidence, but
               shall be subject to substantive law.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------

| | 30.3. | The
Arbitrator shall be required to give reasons for his ruling.
| | ----- | ----------------------------------------------------------------

| | 30.4. | The
Arbitration shall only take place either in Tel Aviv or Herzliya.
| | ----- | ---------------------------------------------------------------------

| | 30.5. | This
clause constitutes an arbitration agreement for all intents and purposes as
               defined in the Arbitration Law, 5729-1968.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------

|31. | General
|--- | -------

| | 31.1. | Any
act required to be done under this Agreement, the doing of which requires a
               license or permit under any law, shall be carried out subject to the grant
of                such permit as aforesaid, without derogating from the undertakings of
the                Parties under this Agreement.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

26

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.2. | The
Reseller hereby declares that it keeps books in accordance with the Public
               Bodies (Transactions) (Enforcement of Bookkeeping and Payment of Tax
               Liabilities) Law, 5736-1976, and that it shall provide Partner with a
               certificate regarding bookkeeping under the above Law, or an exemption
from the                requirement to keep books under such Law. For the avoidance of
doubt, it is                clarified that this undertaking shall be a condition for the
performance of                Partners obligations under this Agreement.
| | ----- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.3. | This
Contract shall be governed by the laws of the State of Israel and the
               competent court in the district of Tel Aviv-Yafo shall have exclusive
               jurisdiction with respect thereto.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.4. | Partner
shall be entitled to carry out audits  spot checks, planned checks
               or periodical checks  in order to ensure performance of this
Agreement by                the Reseller. The Reseller shall immediately implement Partners
comments                in respect of the quality of performance of the acts set forth in
this                Agreement.
| | ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.5. | Neither
Party may transfer or assign any of its rights or obligations under this
               Agreement, and no such transfer or assignment shall be valid unless the
consent                for such is received in writing and in advance from the other
Party, all subject                to Superpharms franchise method.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.6. | Entire
Agreement: This Agreement encompasses all agreements, representations and
               declarations by the Parties. Any representation or understanding, written
or                verbal, not expressly set forth in this Agreement, shall be deemed null
and                void.
| | ----- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.7. | No
Waiver: No waiver, amendment or variation of this Agreement by act, omission
               or conduct shall have any force unless expressly approved in writing by
both                Parties.
| | ----- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

27

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.8. | Those
provisions of this Agreement concerning confidentiality, limitation of
               liability, insurance, indemnity and the general clause shall
remain                in force even after termination of the Agreement.
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.9. | All
the Parties undertakings under this Agreement are subject to the
               provisions of any law, and neither Party shall be deemed to be in breach
in the                event that it fails to fulfill its undertakings under this
Agreement due to any                judicial order preventing it from doing so, or due to
any other legal                impediment.
| | ----- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.10. | The
addresses of the Parties for the purposes of this Agreement shall be as
               follows:
| | ------ | ---------------------------------------------------------------------------------------------------

|            |                                    
|----------- | -----------------------------------
|
|
|
|
|Partner:    | 8 Amal Street, Rosh Ha'ayin        
|            |                                    
|Superpharm: | 16 Shenkar Street, Herzliya Pituach

| | Or
any other address notified by one Party to the other Party at least fifteen (15) days in
advance.
| | ----------------------------------------------------------------------------------------------------

| | 31.11. | All
notices delivered by one Party to the other under or by virtue of this
               Agreement shall be in writing and may be delivered by any means of
delivery                possible (save for notices in respect of which special provisions
have been made                under this Agreement).
| | ------ | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | 31.12. | A
notice as aforesaid sent by registered mail shall be deemed to have reached
               its destination four days after the date of its dispatch as aforesaid; a
notice                as aforesaid sent by facsimile and/or by courier before 12:00 pm
shall be deemed                to have reached its destination on the date of
transmission and/or delivery as                aforesaid, as the case may be, and if
after 12:00 pm, to have reached its                destination on the following business
day, to the above addresses.
| | ------ | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

28

---

---



|-CONFIDENTIAL-
This
document contains proprietary information of Partner Communications Company Ltd. and may
not be reproduced, copied, disclosed or utilized in any way, in whole or in part,
without prior written consent.
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

# In witness whereof, we
have hereunto set our hands:

|                                                                                                                                                                             |                                                                                        
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------
|/s/ Amikam Cohen, /s/ Haim Romano 
/s/ Zion Ginat 
________________________________ Partner Communications Company Ltd.
By Messers. Amikam Cohen, Haim Romano
and Zion Ginat | /s/ Mr. Lior Rotblit
______________________Superpharm (Israel) Ltd.
By Mr. Lior Rotblit

29

---

---