EX-10.1



 Exhibit 10.1 

CRACKER BARREL OLD COUNTRY STORE, INC. 

and 
 SUBSIDIARIES

 FY 2017 ANNUAL BONUS
PLAN 

ARTICLE I 
 General

 1.1        Establishment of the Plan.  Pursuant to the
Cracker Barrel Old Country Store, Inc. 2010 Omnibus Stock and Incentive Plan ( the “Omnibus Plan”), the Compensation Committee (the “Committee”) of the Board of Directors of Cracker Barrel Old Country Store, Inc.
(the “Company”) hereby establishes this FY 2017 Annual Bonus Plan (the “ABP”). 

1.2        Plan Purpose.  The purpose of this ABP is to specify
appropriate opportunities to earn a bonus with respect to the Company’s 2017 fiscal year in order to reward officers of the Company and of its subsidiaries for the Company’s financial performance during fiscal year 2017 and to further
align their interests with those of the shareholders of the Company. 

1.3        ABP Subject to Omnibus Plan.  This ABP is established
pursuant to, and it comprises a part of, the Omnibus Plan. Accordingly, all of the terms of the Omnibus Plan are incorporated in this ABP by reference as if included verbatim. In case of a conflict between the terms and conditions of the ABP and the
Omnibus Plan, the terms and conditions of the Omnibus Plan shall supersede and control the issue. It is intended that the ABP shall in all respects be subject to and governed by the provisions of the Omnibus Plan and, except to the extent Annual
Bonuses (as defined herein) are paid on an accelerated basis pursuant to a Change in Control, that all Annual Bonuses paid to Covered Employees shall constitute qualified performance-based compensation under Section 162(m) of the Code. The terms of
this ABP shall in all respects be so interpreted and construed as to be consistent with this intention. 
 ARTICLE II 

Definitions 

2.1        Omnibus Plan Definitions.  Capitalized terms used in this
ABP without definition have the meanings ascribed to them in the Omnibus Plan, unless otherwise expressly provided. 

2.2        Other Definitions.  In addition to those terms defined in
the Omnibus Plan and elsewhere in this ABP, whenever used in this ABP, the following terms have the meanings set forth below: 
  

	 	(a)	 “2017 Operating Income” means operating income for the 2017 fiscal year as calculated consistent
with past practice and presented in the audited financial statements, subject to adjustment as follows: excluding (i) extraordinary gains or losses and the effects of any sale of assets (other than in the ordinary course of business), (ii)
litigation claims, settlements and expenses, (iii) the effects of any changes in accounting principles, (iv) the effects of any charges or expenses related to extraordinary, non-operational charges or expenses relating to stockholder demands,
inquiries or events and related governance and other responses, (v) the effects of charges or expenses related to an organizational restructuring of the Company or one or more Subsidiaries, and (vi) the effects of charges or expenses related to any
severance event. 










	 	(b)	 “Annual Bonus” means the Award paid to a Participant after the Committee determines that the
Performance Goal has been achieved and exercised its discretion in determining whether to pay the Eligible Bonus or some different lower amount. 


  

	 	(c)	 “Eligible Bonus” means an Award equal to a percentage of a Participant’s applicable annual base
salary established within the first 90 days of the Performance Period or, in the case of new hires or Participants who are promoted, established at the time of hiring or promotion and the portion of fiscal year 2017 for which the salary is
applicable, consistent with those established for the same or similar position by the Committee within the first 90 days of the Performance Period. 


  

	 	(d)	 “Performance Goal” means achievement of 2017 Operating Income in an amount equal to or greater than
an amount established by the Committee by resolution within the first 90 days of the Performance Period. 


  

	 	(e)	 “Performance Period” means the Company’s 2017 fiscal year. 



ARTICLE III 

Eligibility; Calculation and Payment of Awards 

3.1        Plan Eligibility.  The Participants in the ABP shall be
those persons designated by the Committee during the first 90 days of the Company’s 2017 fiscal year, and those hired or promoted during the fiscal year and at that time designated as Participants by the Committee. 

3.2        Bonus Eligibility.  If the Performance Goal is achieved,
each Participant shall be eligible to receive his or her Eligible Bonus. The Annual Bonus, however, shall be determined by the Committee based upon such measures, if any, that the Committee in its discretion shall employ. 

3.3        Calculation and Payment of Awards.  After the close of the
Performance Period, the Committee shall certify in writing the achievement of the Performance Goal and the amounts of any Annual Bonus payable to each Participant. No Annual Bonus shall be paid to any Covered Employee if the Performance Goal is not
achieved. Any Annual Bonus due shall be paid in cash within a reasonable time after certification of the achievement of the Performance Goal by the Committee and, in any event, on or prior to March 15, 2018. 

3.4        Committee Discretion; Limit on Awards.  Subject to Section
3.2, the Committee shall have the discretion to establish the amount of any Annual Bonus payable to any Participant, except that the Annual Bonus of any Covered Employee shall not exceed either his or her Eligible Bonus or the applicable Limitations
set forth in the Omnibus Plan; provided, that in applying any of such limitations, amounts payable under this ABP shall be considered prior to any other cash payments to a Participant. 

ARTICLE IV 
 Termination
of Employment 
 Except upon death or disability, if, prior to the certification of the Award as set forth in Section
3.3, a Participant’s employment is terminated or the Participant voluntarily resigns, all of the Participant’s rights to an Annual Bonus shall be forfeited. If a Participant’s employment is terminated because of a Participant’s
death or disability, the Eligible Bonus shall be reduced to reflect only the period of employment prior to termination. The adjusted Award shall be based upon the number of days of employment during the Performance Period. In the case of a
Participant’s disability, the employment termination shall be deemed to have occurred on the date the Committee determines that the disability has occurred, pursuant to the Company’s then-effective group long-term disability insurance
benefit for officers. Any Annual Bonus thereafter determined by the Committee shall be payable at the time specified in Section 3.3. 

  
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 ARTICLE V 

Change in Control 

If a Change in Control takes place during fiscal 2017, (i) the Performance Goal shall be deemed to have been met if the
Company’s operating income through the end of the fiscal month preceding the Change in Control equals or exceeds 50% of the Company’s operating income for the comparable period in the 2016 fiscal year, (ii) all Annual Bonuses established
by the Committee shall be immediately payable in cash to Participants upon the date of the Change in Control (subject to any election previously made by a Participant to defer receipt of such Bonus), and (iii) unless expressly terminated, this ABP
shall continue in effect throughout the remainder of fiscal 2017 with the amount of any Bonuses payable at the end of 2017 reduced by the amount of any Bonuses paid upon the Change in Control. 

ARTICLE VI 
 Recoupment
Policy 
 6.1        General Recoupment Policy.  The Company
may recover any incentive compensation awarded or paid pursuant to this ABP based on (i) achievement of financial results that were subsequently the subject of a restatement due to material noncompliance with any financial reporting requirement
under either GAAP or the federal securities laws, other than as a result of changes to accounting rules and regulations, or (ii) a subsequent finding that the financial information or performance metrics used by the Committee to determine the amount
of the incentive compensation were materially inaccurate, in each case regardless of individual fault. In addition, the Company may recover any incentive compensation awarded or paid pursuant to this ABP based on a Participant’s conduct which
is not in good faith and which materially disrupts, damages, impairs or interferes with the business of the Company and its affiliates. The provisions of this Article VI shall apply to any incentive compensation earned or paid to a Participant
pursuant to this ABP. Subsequent changes in status, including retirement or termination of employment, do not affect the Company’s rights to recover compensation under this policy. 

6.2        Administration of Policy.  The Committee will administer
this policy and exercise its discretion and business judgment in the fair application of this policy based on the facts and circumstances as it deems relevant in its sole discretion. More specifically, the Committee shall determine in its discretion
any appropriate amounts to recoup, the officers from whom such amounts shall be recouped (which need not be all officers who received the bonus compensation at issue) and the timing and form of recoupment; provided, that only compensation paid or
settled within three years prior to the Committee taking action under this Article VI shall be subject to recoupment; provided further, that any recoupment pursuant to clause (i) or (ii) of the first sentence of this paragraph shall not exceed the
portion of any applicable bonus paid hereunder that is in excess of the amount of performance-based or incentive compensation that would have been paid or granted based on the actual, restated financial statements or actual level of the applicable
financial or performance metrics as determined by the Committee in its sole discretion. 

6.3        Setoff.  For avoidance of doubt, the Company may set off
the amounts of any such required recoupment against any amounts otherwise owed by the Company to a Participant as determined by the Committee in its sole discretion, solely to the extent any such offset complies with the requirements of Section 409A
of the Code and the guidance issued thereunder. 
 6.4        Other
Adjustments.  If any restatement of the Company’s financial results indicates that the Company should have made higher performance-based payments than those actually made under the ABP for a period affected by the restatement,
then the Committee shall have discretion, but not the obligation to cause the Company to make appropriate incremental payments to affected Participants then-currently employed by the Company. The Committee will determine, in its sole discretion, the
amount, form and timing of any such incremental payments, which shall be no more than the difference between the amount of performance-based compensation that was paid or awarded and the amount that would have been paid or granted based on the
actual, restated financial statements. 

  
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