SECURITIES & EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                   FORM 10-K/A

                               Amendment No. 1 to

   (X)  Annual Report Pursuant to Section 13 or 15(d) of the Securities
   Exchange Act of 1934 for the fiscal year ended December 31, 1996.
   Commission File Number:  0-7831

                          JOURNAL COMMUNICATIONS, INC.
             (Exact name of Registrant as specified in its charter)

                  Wisconsin                     39-0382060
         (State of incorporation)     (I.R.S. Employer identification number)

                333 West State Street, Milwaukee, Wisconsin 53203
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                 (414) 224-2374

           Securities registered pursuant to Section 12(b) of the Act:
                                      NONE

           Securities registered pursuant to Section 12(g) of the Act:
                     Common Stock, Par Value $0.25 Per Share
                                (title of class)

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports) and (2) has been subject
   to such filing requirements for the past 90 days.  Yes  X   No    

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
   405 of Regulation S-K (Section 229.405 of this chapter) is not contained
   herein, and will not be contained, to the best of registrant's knowledge,
   in definitive proxy or information statements incorporated by reference in
   Part III of this Form 10-K or any amendment to this Form 10-K.  [ X ]

   State the aggregate market value of the voting stock held by non-
   affiliates of the Registrant:  Not applicable.

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of March 19, 1997:

        Class                                Outstanding at March 19, 1997

     Common stock, par value $0.25                     12,752,333

   Portions of the annual shareholders report for the year ended December 31,
   1996 are incorporated by reference into Parts I and II.

   Items 10, 11, 12, 13 and 14 of the Registrant's Annual Report on Form
   10-K as originally filed are hereby amended to read in their entirety as
   follows:

                      ITEM 10.  DIRECTORS OF THE REGISTRANT

   Information in response to this item is incorporated herein by reference
   to Exhibit 99 hereto.  Information about executive officers of the Company
   is included in Part I of this Form 10-K.

                        ITEM 11.  EXECUTIVE COMPENSATION

   Information in response to this item is incorporated herein by reference
   to Exhibit 99 hereto.

               ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

   Information in response to this item is incorporated herein by reference
   to Exhibit 99 hereto.  In addition, the following chart states the equity
   ownership of each current Director of the Registrant:
   
                                                  Units Held       Percent of
                                Held Office        as of            Ownership
           Name           Age   Since           March 19, 1997(1) *denotes<1%
   Todd K. Adams           38   June 4, 1996        16,395              *
   Paul M. Bonaiuto        46   June 8, 1993        20,340              *
   James J. Ditter         35   September 6, 1995    5,000              *
   Robert M. Dye           49   March 6, 1990       47,800              *
   Christine A. Farnsworth 48   June 8, 1993        31,600              *
   Richard J. Gasper       53   June 4, 1996         9,090              *
   Rhonda G. Giebenrath    43   June 4, 1996         2,350              *
   David J. Hauser         42   June 4, 1996         3,295              *
   Thomas J. Heinen        48   June 4, 1996        11,740              *
   Douglas G. Hosking      40   September 4, 1996    6,420              *
   Stephen O. Huhta        41   June 8, 1993        32,355              *
   Robert A. Kahlor        63   March 6, 1973       96,435              *
   Mark J. Keefe           37   June 4, 1996         9,000              *
   Douglas G. Kiel         48   June 4, 1991        36,000              *
   Paul E. Kritzer         54   June 5, 1990        42,445              *
   Ronald G. Kurtis        49   June 8, 1993        61,000              *
   David G. Meissner       59   June 7, 1988         --(2)              --(2)
   Armin J. Ott            49   June 4, 1996         2,970              *
   Donna M. Riehle         29   June 4, 1996           150              *
   Ralph P. Schumacher     53   June 4, 1996         5,500              *
   Steven J. Smith         46   June 2, 1987        81,870              *
   Keith K. Spore          54   September 6, 1995   28,500              *
   Christopher S. Thomas   27   June 6, 1995           940              *
   David M. Thomas         29   June 4, 1996           197              *
   James L. Forbes         64   September 4, 1996    --(3)
   Roger D. Peirce         59   September 4, 1996    --(3)

   (1)       A "Unit" is equivalent to a beneficial interest in a share of 
             the common stock of Journal Communications, Inc.

   (2)       Mr. Meissner owns no Units but is an officer and director of
             Matex Inc., which owns 1,320,000 shares of Journal stock.  Mr.
             Meissner's wife is also an officer and director of Matex Inc.
             and together with her children owns or has a beneficial interest
             in 33% of the outstanding common stock of Matex Inc.  Mrs.
             Meissner also has a 33% beneficial interest in 120,000 shares of
             Journal Communications, Inc. common stock.  Other members of
             Mrs. Meissner's family own or have a beneficial interest in the
             remaining 67% of the Matex Inc. shares and the 120,000 shares of
             Journal stock.

   (3)       Under the terms of the Trust, non-employees are not permitted to
             own Units.

            ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   Information in response to this item is incorporated herein by reference
   to Exhibit 99 hereto.

                                     PART IV
                ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES
                             AND REPORTS ON FORM 8-K

   (a)  1. and 2.  Financial Statements and Financial Statement Schedules
           The following consolidated financial statements of the Registrant
           are included in Item 8: 

                                              Registrant's Annual Report        
                                                      Page Number
            Consolidated Balance Sheets at
              December 31, 1996 and 1995                  16

            Consolidated Statements of Earnings
              for each of
              the three years in the period ended
              December 31, 1996                           23

            Consolidated Statements of Cash Flows
              for each of the three years in the
              period ended December 31, 1996              24

            Consolidated Statements of Retained
              Earnings for each of the three years
              in the period ended December 31, 1996       25
            Notes to Consolidated Financial Statements    25-29

                                                   Form 10-K
                                                   Page Number
             Financial Statement Schedules:
              Consolidated schedule for each of the 
              three years in the period ended
              December 31, 1996:
                 II - Valuation and qualifying accounts   21

           All other schedules are omitted since the required information is
           not present, or is not present in amounts sufficient to require
           submission of the schedule, or because the information required is
           included in the consolidated financial statements and notes
           thereto.

      2.   Exhibits
           The exhibits listed on the exhibit index hereto are filed as part
           of this annual report.

   (b)  Reports on Form 8-K

      No report on Form 8-K was required to be filed by the Registrant during
   the quarter ended December 31, 1996.

         Pursuant to the requirements of Section 13 or 15(d) of the

   Securities Exchange Act of 1934, the Registrant has duly caused this
   amendment to its Annual Report to be signed on its behalf by the
   undersigned, thereunto duly authorized.

                                 JOURNAL COMMUNICATIONS, INC.


                             By: /s/ Robert A. Kahlor
                                 Robert A. Kahlor
                                 Chairman of the Board and CEO

   <PAGE>
                          JOURNAL COMMUNICATIONS, INC.

                                INDEX TO EXHIBITS
                                  (Item 14(a))

    Exhibits

    (3.1)  Articles of Association of Journal
           Communications, Inc., as amended
           (incorporated by reference to Exhibit
           3.1 to Journal Communications, Inc.'s
           Annual report on Form 10-K for the year
           ended December 31, 1995 (Commission File
           No. 0-7831)).

    (3.2)  By-Laws of Journal Communications, Inc.
           (incorporated by reference to Exhibit
           3.2 to Journal Communications, Inc.'s
           Current Report for Form 8-K dated
           March 5, 1996 (Commission File No. 0-
           7831)).

    (9.1)  The Journal Employees' Stock Trust
           Agreement, dated May 15, 1937, as
           amended (incorporated by reference to
           Exhibit 9 of the Annual Report on Form
           10-K of Journal Communications, Inc. for
           the fiscal year ended December 31, 1995
           (Commission File No. 0-7831)).

    (9.2)  Further amendment to Stock Trust
           Agreement as approved by unitholders on
           October 30, 1996 (incorporated by
           reference to Exhibit A to the Definitive
           Proxy Statement of the Journal
           Employees' Stock Trust included in the
           Trust's Schedule 14A filed October 1,
           19196 (Commission File No. 0-7832))

    (13)   Registrant Annual Report to the extent
           incorporated by reference herein*

    (21)   Subsidiaries of the Registrant, filed herewith*

    (23)   Consent of Independent Auditors, filed herewith*

    (27)   Financial Data Schedule, filed herewith*

    (99)   Certain Proxy Statement Information

   ___________
   * Previously filed.