**EXHIBIT 12**

**JOSTENS, INC. ANDSUBSIDIARIESCOMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)**
| ** **                                                                                           | ** ** | **Post-Merger**                    | ** ** | **Pre-Merger**        | ** ** |
|------------------------------------------------------------------------------------------------------|------------|------------------------------------|------------|-----------------------|------------|
| ** **                                                                                           | ** ** | **Five Months**               | ** ** | **Seven Months** | ** ** | ** ** | ** ** | ** ** | ** ** | ** ** | ** ** | ** ** | ** ** |
| ** **                                                                                           | ** ** | **2003**                           | ** ** | **2003**              | ** ** | **2002** | ** ** | **2001** | ** ** | **2000** | ** ** | **1999** | ** ** |
| ** **                                                                                           | ** ** | **Dollars in thousands** | ** ** |
| **Earnings**                                                                                         |       |                               |       |                  |       |   |   |   |   |   |   |   |   |   |   |   |   |
| (Loss) income  from continuing operations before income taxes                                        |       |                               | $          | (51,357               | )          |   |   | $ | 11,750 |   |   | $ | 64,483 |   | $ | 45,115 |   | $ | 5,532 |   | $ | 75,704 |   |
| Interest expense (excluding  capitalized interest)                                                   |       |                               | 28,621     |                  |       |   | 32,528 |   |   | 68,435 |   | 79,035 |   | 60,252 |   | 7,486 |   |
| Portion of rent  expense under long-term operating leases representative of an interest factor  |       |                               | 576        |                  |       |   | 3,219 |   |   | 1,312 |   | 1,164 |   | 1,121 |   | 1,483 |   |
| Total (loss)  earnings                                                                               |       |                               | $          | (22,160               | )          |   |   | $ | 47,497 |   |   | $ | 134,230 |   | $ | 125,314 |   | $ | 66,905 |   | $ | 84,673 |   |
| **Fixed  charges**                                                                                   |       |                               |       |                  |       |   |   |   |   |   |   |   |   |   |   |   |   |
| Interest expense (including  capitalized interest)                                                   |       |                               | $          | 28,621                |       |   |   | $ | 32,528 |   |   | $ | 68,435 |   | $ | 79,035 |   | $ | 60,252 |   | $ | 7,887 |   |
| Portion of rent  expense under long-term operating leases representative of an interest factor  |       |                               | 576        |                  |       |   | 3,219 |   |   | 1,312 |   | 1,164 |   | 1,121 |   | 1,483 |   |
| Total fixed  charges                                                                                 |       |                               | $          | 29,197                |       |   |   | $ | 35,747 |   |   | $ | 69,747 |   | $ | 80,199 |   | $ | 61,373 |   | $ | 9,370 |   |
| **Ratio  of earnings to fixed charges**                                                              |       |                               | —     | (1)                   |       |   | 1.3 |   |   | 1.9 |   | 1.6 |   | 1.1 |   | 9.0 |   |

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(1)          For the post-mergerperiod in 2003, earnings did not cover fixed charges by $51.4 million.

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