Exhibit 11
                       JAMES RIVER CORPORATION
                             of Virginia

                COMPUTATION OF EARNINGS PER SHARE (a)
             For the Three Years Ended December 29, 1996
                (in millions, except per share data)
                                                         Years Ended
                                              ----------------------------------
                                              December     December     December
PRIMARY                                       29, 1996     31, 1995     25, 1994

Net income (loss)                              $157.3       $126.4       $(13.0)

Less preferred stock dividend
   requirements (b)                             (58.5)       (58.5)       (45.8)

Net income (loss), as adjusted for
   the primary calculation                      $98.8        $67.9       $(58.8)

Weighted average number of common
   shares and common share
   equivalents:

Common shares outstanding                        85.4         83.0         81.7

Issuable upon exercise of out-
   standing stock options and
   pursuant to a deferred stock
   award plan                                     2.3          3.7

Less assumed acquisition of
    common shares, using proceeds
    from stock options and a defer-
    red stock award plan, under the
    treasury stock method                        (1.7)        (2.6)

                                                 86.0         84.1         81.7

Primary income (loss) per share                 $1.15         $.81        $(.72)

(a)   See Note 1 of Notes to Consolidated Financial Statements in the 1996 
      Annual Report.

(b)  See Note 13 of Notes to Consolidated Financial Statements in the 1996 
     Annual Report.
                                 E-3
<PAGE>
Exhibit 11 (Continued)

                       JAMES RIVER CORPORATION
                             of Virginia

                COMPUTATION OF EARNINGS PER SHARE (a)
             For the Three Years Ended December 29, 1996
                (in millions, except per share data)

                                                         Years Ended
                                              ----------------------------------
                                              December     December     December
FULLY DILUTED                                 29, 1996     31, 1995     25, 1994

Net income (loss)                              $157.3       $126.4       $(13.0)

Less preferred stock dividend
   requirements (b)                             (58.5)       (58.5)       (45.8)


Net income (loss), as adjusted for
   the fully diluted calculation                $98.8        $67.9       $(58.8)
 
Weighted average number of common
   shares and common share
   equivalents:

Common shares outstanding                        85.4         83.0         81.7

Issuable upon exercise of out-
   standing stock options and
   pursuant to a deferred stock
   award plan                                     3.4         3.8

Less assumed acquisition of
    common shares, using proceeds
    from stock options and a defer-
    red stock award plan, under the
    treasury stock method                        (2.3)       (2.7)

                                                 86.5        84.1          81.7

Fully diluted income (loss) per share           $1.14        $.81         $(.72)

(a)  See Note 1 of  Notes to Consolidated Financial Statements in the
     1996 Annual Report.

(b) See Note 13 of  Notes to Consolidated Financial Statements in
    the 1996 Annual Report.