Exhibit 10(k), Form 10-K

Kansas City Life Insurance Company

Kansas City Life Insurance Company

Incentive Plan

2010

January 25, 2010



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KANSAS CITY LIFE 2010 INCENTIVE PLAN

GENERAL CONSIDERATIONS

ELIGIBLE EMPLOYEES

For
2010, eligible employees for the 2010 Incentive Plan will be the President, CEO and Chairman, (Class I); Vice Chairman of the Board (Class IIA), Senior Vice Presidents (Class IIB); Vice Presidents (Class III); all associates with at least 675
Hay Points (Class IV); and all associates with Hay Points starting at 534 and ending with 674 (Class V). Class IV includes one (1) OAIC associate and the Chief Pilot. The salaries of all Class I, II, III, IV, and V
participants will total approximately $11.2 million during 2010. Presently there are 81 Class I, II, III, IV and V participants.

EXCLUSIONS

The Plan
does not cover the following employees: 1) employees who would qualify as a Class IV or V participant, who are paid on the DP payline, and who do not have any supervisory responsibilities; 2) Kansas City Life Sales and Marketing employees included
in the Regional Incentive Compensation Program or other field compensation programs; 3) Old American employees included in the Old American Insurance Company Incentive Plan or the Old American Regional Incentive Compensation Program; and, 4) Kansas
City Life Group Department employees included in the Group Sales Incentive Plan.

TIMING OF PAYOUT

It is the objective of the 2010 Incentive Plan to pay out awards after 2010 earnings are released to the public.

CORPORATE VS INDIVIDUAL AWARDS  ALL CLASSES

All plan participants share the same three corporate goals: operating earnings, growth and expense control. With the exception of Class I, all awards include the achievement of two individual goals. The
individual goals are designed for each participant, but should support the overall corporate goals. Individual goals can be shared with other participants when teamwork is necessary to accomplish a shared strategic responsibility.



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The Class I award is based entirely on the achievement of three corporate goals.

Class IIA and Group Classes III, IV and V awards are based on the achievement of three corporate goals, three business unit goals and two
individual goals.

Class IIB, III, IV, and V awards are based on the achievement of three corporate goals and two individual
goals.

The weighting of awards for corporate versus individual goals differs for the various classes of participants. As an
example, the Class I participant is measured solely (100%) on the achievement of corporate goals while the Class IV and V participants are rewarded with a greater emphasis on achievement of corporate goals than individual goals (i.e., 65% of
the award is based on the achievement of corporate goals while 35% is based on the achievement of individual goals).

The
following table outlines the weighting of awards based on the achievement of corporate vs. individual goals for all classes of participants.



|          |  |                               |  |            |  |                   |  |           
|--------- |  | ----------------------------- |  | ---------- |  | ----------------- |  | ----------
|          |  | Corporate/Business Unit Goals |  |            |  | Individual Goals  |  |           
|          |  |                               |  |           
|Class     |  | % Of Total Award*             |  | # Of Goals |  | % Of Total Award* |  | # Of Goals
|I         |  | 100%                          |  | 3          |  | N/A               |  | 0         
|IIA       |  | 45%/40%                       |  | 6          |  | 15%               |  | 2         
|IIB       |  | 85%                           |  | 3          |  | 15%               |  | 2         
|III       |  | 75%                           |  | 3          |  | 25%               |  | 2         
|III Group |  | 40%/35%                       |  | 6          |  | 25%               |  | 2         
|IV        |  | 65%                           |  | 3          |  | 35%               |  | 2         
|IV Group  |  | 35%/30%                       |  | 6          |  | 35%               |  | 2         
|V         |  | 65%                           |  | 3          |  | 35%               |  | 2         
|V Group   |  | 35%/30%                       |  | 6          |  | 35%               |  | 2         

PLAN ADMINISTRATION
GUIDELINES

NEW HIRE

An employee hired into an incentive eligible position during the first two quarters of the calendar year will be eligible to participate in the Plan effective the first day of the month following the date
of hire. The employee will receive a prorata award from the Plan for the year in which the participant was hired. An employee hired in the last two quarters of the year will participate in the Plan beginning the following year.



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PROMOTION FROM NON-INCENTIVE ELIGIBLE POSITION TO INCENTIVE ELIGIBLE POSITION

An employee promoted during the first two quarters of the calendar year to an incentive eligible position will be eligible to participate
in the Plan effective the first day of the month following the date of promotion. They will receive a prorata award from the Plan for the year in which they were promoted.

Any employee promoted to an incentive eligible position in the last two quarters of the year will participate in the Plan beginning the following year.

CHANGE IN CLASS FROM ONE LEVEL TO ANOTHER

Any employee changing from one class to another during the first two quarters of the year in which the Plan is already in place will receive prorated awards based on the full months of participation. Any
employee changing from one class to another during the last two quarters of the year will participate in the new class beginning the following year.

TERMINATION DUE TO DEATH, OR RETIREMENT

The participant will receive a
prorated award from the Plan for the year in which the event occurred. Awards will be calculated and prorated based on completion of corporate goals and the number of full months of employment during the Incentive Plan year. The determination for
payment of individual goals will be made by the appropriate Senior Vice President or the President and pro-rated in the same manner as the corporate goals.

TERMINATION DUE TO DISABILITY

The participant will receive a prorated
award from the Plan for the year in which the event occurred based on the number of months the participant was actively at work. Awards will be calculated and prorated based on completion of corporate goals and the number of full months the
participant was actively at work during the Incentive Plan year. The determination for payment of individual goals will be made by the appropriate Senior Vice President or the President and pro-rated in the same manner as the corporate goals.

TERMINATION FOR ANY OTHER REASON

No award will be made from the Plan for the year in which termination occurred.

OTHER EVENTS

Any changes regarding corporate goals, incentive design, and deviations from established guidelines will be made by the
President CEO and Chairman of the Board and the Compensation Committee of the Board.



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EXHIBIT A

Award Matrices

CLASS I MATRIX



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(President, CEO and Chairman)



|                   |  |           |       |  |        |  |       |         |  |  |       | 
|------------------ |  | --------- | ----- |  | ------ |  | ----- | ------- |  |  | ----- | 
|                   |  | Threshold |       |  | Target |  |       | Maximum | 
|Corporate Goals    |  |           |       |  |        |  |       |         |  |  |       | 
|                   |  |           |      
|Goal 1 - Financial |  |           | 14.0% |  |        |  | 28.0% |         |  |  | 42.0% | 
|Goal 2 - Growth    |  |           | 14.0% |  |        |  | 28.0% |         |  |  | 42.0% | 
|Goal 3 - Expense   |  |           |       |  |        |  | 14.0% |         |  |  | 14.0% | 
|Total              |  |           | 28.0% |  |        |  | 70.0% |         |  |  | 98.0% | 

ADDITIONAL CONSIDERATIONS:



|* | No awards if financial results (Net Income) are less than Earnings Trigger.
|- | ---------------------------------------------------------------------------

|* | The Financial and Growth goals are pro-rated for results between Threshold and Maximum.
|- | ---------------------------------------------------------------------------------------

|* | The Expense Goal is achieved or not achieved.
|- | ---------------------------------------------



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CLASS IIA MATRIX

(Vice Chairman of the Board)



|                         |  |           |        |   |        |  |        |         |  |  |        |  
|------------------------ |  | --------- | ------ | - | ------ |  | ------ | ------- |  |  | ------ | -
|                         |  | Threshold |        |   | Target |  |        | Maximum | 
|Corporate Goals          |  |           |        |   |        |  |        |         |  |  |        |  
|Goal 1 - Financial       |  |           | 3.600  | % |        |  | 7.200  | %       |  |  | 10.800 | %
|Goal 2 - Growth          |  |           | 3.600  | % |        |  | 7.200  | %       |  |  | 10.800 | %
|Goal 3 - Expense         |  |           |        |   |        |  | 3.600  | %       |  |  | 3.600  | %
|Corporate Goal Total     |  |           | 7.200  | % |        |  | 18.000 | %       |  |  | 25.200 | %
|                         |  |           |       
|Old American Goals       |  |           |        |   |        |  |        |         |  |  |        |  
|Goal 1 - Financial       |  |           | 3.200  | % |        |  | 6.400  | %       |  |  | 9.600  | %
|Goal 2 - Growth          |  |           | 3.200  | % |        |  | 6.400  | %       |  |  | 9.600  | %
|Goal 3 - Production      |  |           | 1.600  | % |        |  | 3.200  | %       |  |  | 4.800  | %
|Business Unit Goal Total |  |           | 8.00   | % |        |  | 16.000 | %       |  |  | 24.000 | %
|                         |  |           |       
|Individual Goals         |  |           |        |   |        |  |        |         |  |  |        |  
|Individual Goal #1       |  |           | 3.000  | % |        |  | 3.000  | %       |  |  | 3.000  | %
|Individual Goal #2       |  |           | 3.000  | % |        |  | 3.000  | %       |  |  | 3.000  | %
|Individual Goal Total    |  |           | 6.000  | % |        |  | 6.000  | %       |  |  | 6.000  | %
|                         |  |           |       
|Total                    |  |           | 21.200 | % |        |  | 40.00  | %       |  |  | 55.200 | %

ADDITIONAL CONSIDERATIONS:



|* | No awards if financial results (Net Income) are less than Earnings Trigger.
|- | ---------------------------------------------------------------------------

|* | The Financial and Growth goals are pro-rated for results between Threshold and Maximum.
|- | ---------------------------------------------------------------------------------------

|* | The Expense Goal is achieved or not achieved.
|- | ---------------------------------------------



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CLASS IIB MATRIX

(Senior Vice Presidents)



|                      |  |           |      |   |        |  |      |         |  |  |      |  
|--------------------- |  | --------- | ---- | - | ------ |  | ---- | ------- |  |  | ---- | -
|                      |  | Threshold |      |   | Target |  |      | Maximum | 
|Corporate Goals       |  |           |      |   |        |  |      |         |  |  |      |  
|Goal 1 - Financial    |  |           | 6.8  | % |        |  | 13.6 | %       |  |  | 20.4 | %
|Goal 2 - Growth       |  |           | 6.8  | % |        |  | 13.6 | %       |  |  | 20.4 | %
|Goal 3 - Expense      |  |           |      |   |        |  | 6.8  | %       |  |  | 6.8  | %
|Corporate Goal Total  |  |           | 13.6 | % |        |  | 34.0 | %       |  |  | 47.6 | %
|                      |  |           |     
|Individual Goals      |  |           |      |   |        |  |      |         |  |  |      |  
|Individual Goal #1    |  |           | 3.0  | % |        |  | 3.0  | %       |  |  | 3.0  | %
|Individual Goal #2    |  |           | 3.0  | % |        |  | 3.0  | %       |  |  | 3.0  | %
|Individual Goal Total |  |           | 6.0  | % |        |  | 6.0  | %       |  |  | 6.0  | %
|                      |  |           |     
|Total                 |  |           | 19.6 | % |        |  | 40.0 | %       |  |  | 53.6 | %

ADDITIONAL CONSIDERATIONS:



|* | No awards if financial results (Net Income) are less than Earnings Trigger.
|- | ---------------------------------------------------------------------------

|* | The Financial and Growth goals are pro-rated for results between Threshold and Maximum.
|- | ---------------------------------------------------------------------------------------

|* | The Expense Goal is achieved or not achieved.
|- | ---------------------------------------------



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CLASS III MATRIX

(Vice Presidents)



|                      |  |           |        |   |        |  |        |         |  |  |        |  
|--------------------- |  | --------- | ------ | - | ------ |  | ------ | ------- |  |  | ------ | -
|                      |  | Threshold |        |   | Target |  |        | Maximum | 
|Corporate Goals       |  |           |        |   |        |  |        |         |  |  |        |  
|Goal 1 - Financial    |  |           | 3.750  | % |        |  | 7.500  | %       |  |  | 11.250 | %
|Goal 2 - Growth       |  |           | 3.750  | % |        |  | 7.500  | %       |  |  | 11.250 | %
|Goal 3 - Expense      |  |           |        |   |        |  | 3.750  | %       |  |  | 3.750  | %
|Corporate Goal Total  |  |           | 7.500  | % |        |  | 18.750 | %       |  |  | 26.250 | %
|                      |  |           |       
|Individual Goals      |  |           |        |   |        |  |        |         |  |  |        |  
|Individual Goal #1    |  |           | 3.125  | % |        |  | 3.125  | %       |  |  | 3.125  | %
|Individual Goal #2    |  |           | 3.125  | % |        |  | 3.125  | %       |  |  | 3.125  | %
|Individual Goal Total |  |           | 6.250  | % |        |  | 6.250  | %       |  |  | 6.250  | %
|                      |  |           |       
|Total                 |  |           | 13.750 | % |        |  | 25.00  | %       |  |  | 32.500 | %

ADDITIONAL CONSIDERATIONS:



|* | No awards if financial results (Net Income) are less than Earnings Trigger.
|- | ---------------------------------------------------------------------------

|* | The Financial and Growth goals are pro-rated for results between Threshold and Maximum.
|- | ---------------------------------------------------------------------------------------

|* | The Expense Goal is achieved or not achieved.
|- | ---------------------------------------------



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CLASS IV MATRIX

(Associates With >675 Hay Points)



|                      |  |           |       |   |        |  |       |         |  |  |        |  
|--------------------- |  | --------- | ----- | - | ------ |  | ----- | ------- |  |  | ------ | -
|                      |  | Threshold |       |   | Target |  |       | Maximum | 
|Corporate Goals       |  |           |       |   |        |  |       |         |  |  |        |  
|Goal 1 - Financial    |  |           | 1.950 | % |        |  | 3.900 | %       |  |  | 5.850  | %
|Goal 2 - Growth       |  |           | 1.950 | % |        |  | 3.900 | %       |  |  | 5.850  | %
|Goal 3 - Expense      |  |           |       |   |        |  | 1.950 | %       |  |  | 1.950  | %
|Corporate Goal Total  |  |           | 3.900 | % |        |  | 9.750 | %       |  |  | 13.650 | %
|Individual Goals      |  |           |       |   |        |  |       |         |  |  |        |  
|Individual Goal #1    |  |           | 2.625 | % |        |  | 2.625 | %       |  |  | 2.625  | %
|Individual Goal #2    |  |           | 2.625 | % |        |  | 2.625 | %       |  |  | 2.625  | %
|Individual Goal Total |  |           | 5.250 | % |        |  | 5.250 | %       |  |  | 5.250  | %
|                      |  |           |      
|Total                 |  |           | 9.150 | % |        |  | 15.00 | %       |  |  | 18.900 | %

ADDITIONAL CONSIDERATIONS:



|* | No awards if financial results (Net Income) are less than Earnings Trigger.
|- | ---------------------------------------------------------------------------

|* | The Financial and Growth goals are pro-rated for results between Threshold and Maximum.
|- | ---------------------------------------------------------------------------------------

|* | The Expense Goal is achieved or not achieved.
|- | ---------------------------------------------



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CLASS V MATRIX

(Associates With Points >533 and <675)



|                      |  |           |      |   |        |  |       |         |  |  |       |  
|--------------------- |  | --------- | ---- | - | ------ |  | ----- | ------- |  |  | ----- | -
|                      |  | Threshold |      |   | Target |  |       | Maximum | 
|Corporate Goals       |  |           |      |   |        |  |       |         |  |  |       |  
|Goal 1 - Financial    |  |           | 1.30 | % |        |  | 2.60  | %       |  |  | 3.90  | %
|Goal 2 - Growth       |  |           | 1.30 | % |        |  | 2.60  | %       |  |  | 3.90  | %
|Goal 3 - Expense      |  |           |      |   |        |  | 1.30  | %       |  |  | 1.30  | %
|Corporate Goal Total  |  |           | 2.60 | % |        |  | 6.50  | %       |  |  | 9.10  | %
|Individual Goals      |  |           |      |   |        |  |       |         |  |  |       |  
|Individual Goal #1    |  |           | 1.75 | % |        |  | 1.75  | %       |  |  | 1.75  | %
|Individual Goal #2    |  |           | 1.75 | % |        |  | 1.75  | %       |  |  | 1.75  | %
|Individual Goal Total |  |           | 3.50 | % |        |  | 3.50  | %       |  |  | 3.50  | %
|                      |  |           |     
|Total                 |  |           | 6.10 | % |        |  | 10.00 | %       |  |  | 12.60 | %

ADDITIONAL CONSIDERATIONS:



|* | No awards if financial results (Net Income) are less than Earnings Trigger.
|- | ---------------------------------------------------------------------------

|* | The Financial and Growth goals are pro-rated for results between Threshold and Maximum.
|- | ---------------------------------------------------------------------------------------

|* | The Expense Goal is achieved or not achieved.
|- | ---------------------------------------------



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EXHIBIT B

SUMMARY OF 2010 CORPORATE GOALS

Earnings Trigger - Measured by Net Income on a
calendar year basis: $21.67 MM

Corporate Goals



|                                                                                                         |  |                                                       
|-------------------------------------------------------------------------------------------------------- |  | ------------------------------------------------------
|I.      FINANCIAL GOAL: Operating Earnings measured on a
calendar year basis                            
|                                                                                                         | 
|Target                                                                                                   |  | $27.07MM                                              
|Threshold:                                                                                               |  | $21.66MM                                              
|Maximum:                                                                                                 |  | $32.49MM                                              
|                                                                                                        
|The incentive plan costs will be excluded from the operating income results for incentive plan
purposes.
|                                                                                                        
|II.     GROWTH GOAL: Life insurance Target
Premium                                                      
|                                                                                                        
|Kansas City Life (Counts 80%)                                                                           
|Target:                                                                                                  |  | $10,301,000 (7.5% Increase)                           
|Threshold:                                                                                               |  | $10,061,000 (5% Increase)                             
|Maximum:                                                                                                 |  | $10,540,000 (10% Increase)                            
|                                                                                                        
|GuideOne, ARIC & Other Distribution Partners(Counts 20%)                                                
|Target:                                                                                                  |  | $1,229,000 (7.5% Increase)                            
|Threshold:                                                                                               |  | $1,200,000 (5% Increase)                              
|Maximum:                                                                                                 |  | $1,257,000 (10% Increase)                             
|                                                                                                        
|III.   EXPENSE GOAL: Controllable Expenses
(Adjusted)                                                   
|                                                                                                         | 
|Goal:                                                                                                    |  | $73.082 MM (0% Increase to 2009 Controllable Expenses)



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