INVESTAMERICA, INC.
                             STOCK OPTION AGREEMENT
                     PURSUANT TO THE 1999 STOCK OPTION PLAN

Participant:     IAN  ARCHIBALD
1815  Sun  Peak  Drive
Park  City,  Utah,  84098
USA

This  Stock  Option Agreement, dated as of the date of grant set forth below, is
entered  into  between  InvestAmerica,  Inc. (the "Company") and the Participant
named  above  pursuant  to  the  Company's  1999 Stock Option Plan (the "Plan").

Pursuant  to  the  Plan,  the  Company  grants  an  Option to the Participant to
purchase  shares  of  common  stock  of  the  Company  as  follows:

Grant  Number     26

Date  of  Grant     July  10,  2000

Exercise  Price  Per  Share     US  $1.41

Total  Number  of  Shares  Granted     100,000

Total  Exercise  Price     US  $141,000.00

Term     5  Years

Expiration  Date     July  10,  2005

Type  of  Option     [     ]     Incentive  Option
                     [  x  ]     Nonqualified  Option

Subject  to  the  provisions  of  this  Agreement and the Plan, the Options vest
(i.e.,  the  right  to  exercise  the  Options  first  arises)  in  cumulative
installments  as  set forth below.  Vested Options may be exercised from time to
time  until the Expiration Date set forth above or termination of the Options as
set  forth  in  the  Plan.

Number  of  Shares     Vesting  Dates
------------------     --------------
25,000                 July  10,  2001
2,083                  10th  day  of  each  month  commencing on August 10, 2001

During  the  Participant's  lifetime,  the  Option  is  exersisable  only by the
Participant.  The  form  of  Exercise Notice and Agreement is attached hereto as
Exhibit "A".  The Option or this Agreement shall not be sold, pledged, assigned,
transferred  or  disposed  of in any manner other than by will or by the laws of

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descent  or  distribution.  Any  attempted sale, pledge, assignment, transfer or
other  disposition  of  the  Option  shall  be  void  and  of  no  effect.

If  the  Participant  is  an  Employee, the Participant's status as an "at-will"
Employee  is not affected by the Plan or this Agreement.  The Company's right to
terminate  the  Participant's  employment  is  not limited or restricted by this
Agreement  or  the  Plan.

Provided  that the Participant continues to be eligible to receive Options under
the  Plan,  no change in the Participant's employment or other relationship with
the  Company  shall affect the Participant's continued entitlement to the Option
herein  granted.

The  Participant  and  the  Company  agree that this Option is granted under and
governed  by  the terms and conditions of the Plan, which is made a part of this
Agreement.  The  Plan  imposes  substantial  restrictions on the Options and the
Shares.  By  signing  this  Agreement,  the  Participant  acknowledges  that the
Participant has read and understood the Plan and agrees to be bound by it and by
this  Agreement.

Participant                                InvestAmerica,  Inc.
/s/  Ian  Archibald                        /s/  signed
                                           By:     (sign  name)
IAN  ARCHIBALD                             PRESIDENT  and  CEO
(print  name)                              (title)